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digital marketing manager

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MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

Optix Pakistan Pvt Ltd

<ul><li>Develop and execute digital marketing campaigns across multiple online channels.</li><li>Manage and optimize paid advertising campaigns</li><li>Plan, create, and schedule content for social media platforms.</li><li>Monitor and improve website performance, SEO, and user experience.</li></ul>Pay: From Rs85,000.00 per monthWork Location: In person

Senior Digital Marketing Executive

Human Capital HR Solutions

Human Capital HR Solutions is hiring on behalf of one of its prestigious clients in the Digital Marketing &amp; Advertising industry.Position: Head of Outreach (Email, SMS &amp; Paid Media)Industry: Digital Marketing &amp; AdvertisingLocation: Karachi (Remote-first with US working hours; eventual transition to in-house)Experience Required: 10&ndash;15 yearsQualification:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.</li><li>Relevant certifications in Google Ads, Meta Blueprint, or Digital Marketing will be an added advantage.</li></ul>Role OverviewWe are seeking an experienced and results-driven professional to lead the entire Outreach function, covering Email Marketing, SMS Marketing, and Paid Media. This is an individual contributor role where the selected candidate will independently manage strategy, execution, client communication, reporting, quality assurance, and delivery across multiple international client accounts.Key Responsibilities<ul><li>Develop and execute end-to-end email marketing strategies through Klaviyo, including campaigns, automation flows, segmentation, and deliverability.</li><li>Manage SMS marketing initiatives using Attentive, including campaigns, list growth, compliance, and customer engagement.</li><li>Lead paid media campaigns across Meta Ads, Google Ads (Search, Display, and Performance Max), and LinkedIn Ads.</li><li>Build and optimize full-funnel outreach strategies that integrate paid acquisition with email and SMS retention programs.</li><li>Handle client onboarding, strategy discussions, reporting, and performance reviews independently.</li><li>Monitor key performance indicators, including ROAS, CPA, CPL, revenue attribution, deliverability, and opt-out rates.</li><li>Manage campaign budgets and optimize spending across multiple channels.</li><li>Ensure high-quality execution while managing multiple international accounts simultaneously.</li></ul>Required Skills<ul><li>Expert-level hands-on experience with Klaviyo and Attentive.</li><li>Strong command of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.</li><li>Proven experience managing outreach and performance marketing campaigns for international, preferably US-based, clients.</li><li>Deep understanding of deliverability, segmentation, attribution modeling, compliance, and A/B testing frameworks.</li><li>Excellent client communication, presentation, and stakeholder management skills.</li><li>Ability to work independently and align with core US business hours.</li></ul>Preferred Skills<ul><li>Experience with TikTok Ads and other emerging social media platforms.</li><li>Exposure to additional email and SMS platforms such as Postscript and SMSBump.</li><li>Shopify and Shopify Plus integration experience.</li><li>Google Ads and Meta Blueprint certifications.</li><li>Previous agency experience and expertise in building multi-channel outreach functions.</li></ul>Interested candidates may share their updated resumes at: careers1.hc@gmail.comPlease mention &ldquo;Head of Outreach&rdquo; in the subject line while applying.Work Location: In person

Head of Outreach (Email, SMS & Paid Media)

Gulf Trading

Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeExperience Required: 3&ndash;4 yearsPreferred Candidate: FemaleAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for a mid-level Account Manager with 3&ndash;4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.Key ResponsibilitiesPlan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.Ensure all brand communication is aligned with the brand&rsquo;s positioning, visual identity, target audience, and campaign objectives.Monitor campaign performance and prepare reports with recommendations for future improvements.Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.Manage campaign timelines, budgets, deliverables, and execution quality.Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.RequirementsMinimum 3&ndash;4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Hands-on experience managing Digital, ATL, and BTL campaigns.Understanding of 360-degree campaign planning and execution.Experience managing multiple brands, campaigns, vendors, and external partners.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Good communication, presentation, negotiation, and coordination skills.Ability to manage projects independently while working closely with senior management and internal teams.Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.Must be organized, responsible, deadline-driven, and detail-oriented.Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Female candidates will be preferred.Send your resume at nashia@gulftradingcorporation.comPay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Account Manager – Digital, ATL & BTL

ABS INTERNATIONAL

Join Our Digital Marketing TeamWe're looking for a PPC Executive who understands paid advertising and enjoys improving campaign performance through data-driven decisions. If you have experience managing Google Ads campaigns and optimizing results, we'd love to hear from you.About the CompanyWe are a growing organization focused on delivering measurable results through digital marketing and operational excellence. We offer a professional, collaborative environment where employees can develop their skills and contribute to meaningful projects.Job Details<ul><li>Position: PPC Executive</li><li>Job Type: Full-Time (On-Site)</li><li>Location: Gulshan-e-Iqbal Block 13, Main University Road, Karachi</li><li>Shift: 6:00 AM &ndash; 2:00 PM</li></ul>Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns.</li><li>Monitor campaign performance and optimize for ROI.</li><li>Conduct keyword research and competitor analysis.</li><li>Write effective ad copy and optimize landing page performance.</li><li>Track conversions using Google Analytics and Google Tag Manager (preferred).</li><li>Prepare weekly and monthly performance reports.</li><li>Monitor budgets and improve campaign efficiency.</li><li>Stay updated with PPC trends and platform updates.</li></ul>Required Qualifications<ul><li>Minimum 1 year of hands-on PPC experience.</li><li>Experience managing Google Ads campaigns.</li><li>Good understanding of keyword research, bidding strategies, and conversion tracking.</li><li>Familiarity with Google Analytics.</li><li>Strong analytical and reporting skills.</li><li>Good communication and time management skills.</li><li>Available to work on-site.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification.</li><li>Experience with Google Tag Manager.</li><li>Experience managing multiple PPC campaigns.</li><li>Basic understanding of SEO and landing page optimization.</li></ul>Compensation &amp; Benefits<ul><li>Competitive monthly salary based on skills and experience.</li><li>Performance-based growth opportunities.</li><li>Professional work environment.</li><li>Paid annual and public holidays as per company policy.</li><li>Ongoing learning and skill development.</li></ul>Why Join Us?<ul><li>Work on real marketing campaigns.</li><li>Supportive and collaborative team.</li><li>Opportunity to grow your digital marketing career.</li><li>Stable, full-time on-site role.</li></ul>Apply NowIf you're passionate about paid advertising and can deliver data-driven results, we'd love to receive your application.Application Question(s):<ul><li>Are you currently residing in Karachi? (Answer with &quot;Yes&quot; or &quot;No&quot;)</li><li>Are you able to commute to and work on-site in Gulshan-e-Iqbal, Karachi?</li><li>Are you available to work the evening shift from 6:00 PM to 2:00 AM?</li><li>Do you have hands-on experience managing live PPC campaigns on Google Ads with real budgets?</li><li>Are you familiar with campaign performance metrics such as CTR, CPC, ROAS, and Quality Score?</li><li>Are you available to join us immediately if selected?</li></ul>Work Location: In person

PPC Executive (Google Ads) – On-Site | Gulshan-e-Iqbal, Karachi

Pro Digital Service

About Pro Digital ServicePro Digital Service is a digital growth agency that helps service-based brands grow through branding, website development, and performance marketing. We&rsquo;re expanding our marketing team and looking for a Performance Marketer who can build brands and generate qualified leads through Meta advertising.Job OverviewWe&rsquo;re looking for an experienced Performance Marketer with a strong background in Meta Ads (Facebook &amp; Instagram). This role is focused on growing our in-house brands by increasing brand awareness, generating qualified leads, and improving campaign performance.You&rsquo;ll take ownership of the complete campaign lifecycle, from strategy and audience research to creative testing, optimization, reporting, and scaling. If you enjoy making data-driven decisions and turning advertising into measurable business growth, we&rsquo;d like to hear from you.Responsibilities<ul><li>Develop Meta advertising strategies that support brand growth and lead generation.</li><li>Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.</li><li>Generate qualified leads for service-based businesses targeting the US market.</li><li>Build and manage custom audiences, lookalike audiences, and retargeting campaigns.</li><li>Conduct A/B testing for creatives, copy, audiences, placements, and campaign structures.</li><li>Optimize campaigns to improve ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality.</li><li>Implement and manage Meta Pixel, Conversion API (CAPI), Events Manager, and conversion tracking.</li><li>Monitor campaign performance and identify opportunities for continuous improvement.</li><li>Work closely with the branding, creative, and development teams to improve campaign performance.</li><li>Prepare weekly and monthly performance reports with clear recommendations.</li><li>Stay up to date with Meta advertising trends, platform updates, and industry best practices.</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on experience managing Meta Ads.</li><li>Proven experience working on in-house brands or company-owned brands.</li><li>Experience running lead generation campaigns for the US market.</li><li>Strong understanding of branding, customer acquisition, and performance marketing.</li><li>Hands-on experience with:</li><li>Meta Ads Manager</li><li>Meta Business Suite</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Events Manager</li><li>Google Analytics 4 (GA4)</li><li>UTM Tracking</li><li>Experience with audience research, segmentation, retargeting, funnel optimization, and campaign scaling.</li><li>Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.</li><li>Excellent written and spoken English.</li><li>Self-motivated, organized, and able to manage multiple campaigns.</li></ul>Preferred Qualifications<ul><li>Experience in marketing service-based businesses.</li><li>Experience with CRM integrations and marketing automation.</li></ul>What We&rsquo;re Looking ForWe want someone who understands that successful Meta advertising isn&rsquo;t just about running ads. It&rsquo;s about building a recognizable brand, attracting the right audience, and generating qualified leads that turn into customers.You should be comfortable improving key performance metrics such as:<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Lead (CPL)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Click-Through Rate (CTR)</li><li>Conversion Rate</li><li>Lead Quality</li><li>Revenue Growth</li></ul>During the interview, shortlisted candidates may be asked to discuss previous campaigns, explain optimization strategies, and demonstrate measurable results through campaign reports, dashboards, or case studies.What We Offer<ul><li>Market Competitive Salary</li><li>Performance-Based Incentives</li><li>Career Growth Opportunities</li><li>Work on growing in-house brands targeting the US market</li><li>Collaborative and performance-focused work environment</li><li>Long-term career growth</li></ul>How to ApplySend your updated CV to info@prodigitalservice.comPlease include:<ul><li>Brands you have worked on</li><li>Industries you have experience in</li><li>Your role in managing Meta advertising</li><li>Key campaign results such as ROAS, CPL, CPA, lead volume, or revenue generated</li></ul>Subject: Performance Marketer &ndash; Your NamePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

Maktabat ul Madina Dawat-e-Islami

WE'RE HIRING | E-Commerce ManagerTimezone Watches International is looking for a results-driven E-Commerce Manager to lead and scale our online business across the Pakistan and Dubai markets.Employment Type: In-HouseKey Responsibilities:<ul><li>Manage and optimize end-to-end e-commerce operations.</li><li>Oversee customer support to ensure an exceptional shopping experience.</li><li>Lead and coordinate with Media Buyers for Meta Ads and performance marketing campaigns.</li><li>Drive online sales growth through data-driven strategies and continuous optimization.</li><li>Monitor website performance, sales metrics, and customer insights to improve conversions.</li><li>Manage digital marketing budgets and optimize campaign performance across multiple markets.</li><li>Plan and execute A/B testing for creatives, audiences, and landing pages to maximize ROAS.</li></ul>Requirements:<ul><li>4&ndash;5+ years of experience in E-Commerce Management and Performance Marketing.</li><li>Proven experience managing campaigns in Pakistan and UAE (Dubai) markets.</li><li>Demonstrated ROI/ROAS success with measurable case studies.</li><li>Experience managing PKR 100 Million+ advertising budget (or equivalent) in a single market/campaign.</li><li>Hands-on expertise with Meta Ads, Google Ads, and TikTok Ads.</li><li>Strong knowledge of GA4, Meta Pixel, Conversion Tracking, CAC, CPA, LTV, and ROAS reporting.</li><li>Understanding of consumer behavior and market dynamics in Pakistan and Dubai.</li><li>Experience managing advertising budgets across multiple markets simultaneously.</li><li>Strong analytical, leadership, and communication skills.</li><li>Google Ads and Meta Blueprint certifications will be an added advantage.</li><li>Good English communication skills; Urdu and Arabic are a plus.</li></ul>If you're passionate about e-commerce and performance marketing and are ready to scale a growing international brand, we'd love to hear from you!Apply Now by sending your CV to:hr.timezonewatches@gmail.comWhatsApp: 0332-0382736Timezone Watches International is an equal opportunity employer. We value talent, innovation, and a customer-first mindset.Pay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

E- Commence Manager

Explore 97+ Paid advertising manager in Karachi this August. Find roles across top companies and apply now to boost your career.