paid media director

redrover

<div>Director of Digital (Paid Media + SEO + Digital Optimization)

RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You&rsquo;re driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performance&mdash;and you&rsquo;re known for balancing big-picture vision with hands-on execution. 
This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI champion&mdash;actively applying AI tools to accelerate analysis, optimization, testing, and reporting. You&rsquo;ll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer. 
Position Overview

RedRover Sales &amp; Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.

The Director of Digital will own our agency&rsquo;s iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover&rsquo;s signature guaranteed metrics. 
Bottom line: you&rsquo;re responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees. 
 
What You&rsquo;ll Do (Key Responsibilities)

1) Lead Digital Optimization &amp; Iterative Testing
<ul>
<li>Lead the agency&rsquo;s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.</li>
<li>Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.</li>
<li>Champion a relentless culture of experimentation&mdash;this isn&rsquo;t &ldquo;set it and forget it&rdquo; testing; it&rsquo;s systematic iteration of every conceivable variable.</li>
</ul>
2) Own Paid Media Strategy &amp; Performance (Hands-On)
<ul>
<li>Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).</li>
<li>Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.</li>
<li>Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.</li>
<li>Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.</li>
</ul>
3) Direct Integrated Digital Strategy (Paid + Organic)
<ul>
<li>Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.</li>
<li>Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance</li>
<li>Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.</li>
</ul>
4) Lead Reporting, Dashboards &amp; Insight Storytelling
<ul>
<li>Oversee and drive development of dashboards, analytics tools, and automated reporting systems.</li>
<li>Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.</li>
<li>Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.</li> 
</ul>
5) Manage &amp; Grow the Digital Bench
<ul>
<li>Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.</li>
<li>Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.</li>
<li>Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.</li>
</ul>
6) Own and Execute the Digital Roadmap for RedRover
<ul>
<li>Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation&mdash;while remaining hands-on where it matters most.</li>
<li>Build the organization to support technology and innovation.</li></ul> 


Required Knowledge, Skills &amp; Abilities
<ul>
<li>Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.</li>
<li>Extensive experience running split-testing at scale with measurable performance lift.</li>
<li>Proven ability to develop and manage comprehensive digital reporting and dashboard systems.</li>
<li>Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.</li>
<li>Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).</li>
<li>Excellent communication and presentation skills, especially simplifying complex data into decisions.</li>
<li>Demonstrated alignment with RedRover&rsquo;s Pack DNA: Results-Driven, Tenacious Ownership, Agents of Change, Self-Disciplined &amp; Accountable, Positive Culture Builders and Highly Coachable.</li></ul> 


Bonus Points
<ul>
<li>Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets.</li>
<li>CRO and landing-page optimization expertise.</li>
<li>Experience building repeatable testing frameworks or playbooks for teams.</li>
<li>Strong familiarity with WRIKE or comparable PM tools.</li> 
</ul>
Why RedRover

We&rsquo;re a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You&rsquo;ll lead a pack that cares about results and about each other. 
Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.</div>

Director of Digital

Holistic Legacy Accounting (S.P.S. LLC)

Job Title: Lead Generation &amp; Ads DirectorLocation: AjmanSalary: Maximum 3500 per monthFull TimeJob Description: A professional expert in capturing sales opportunities and acquiring clients by precisely directing target audiences toward our tax and accounting services across all digital platforms.Responsibilities:<ul><li>Direct planning, execution, and management of paid advertising campaigns on Google, Meta, LinkedIn, TikTok, and other platforms.</li><li>Professionalize the acquisition of leads by targeting markets and segments genuinely interested in our specific services.</li><li>Perform advanced analysis of financial and statistical data to ensure the highest Return on Investment (ROI) from the advertising budget.</li><li>Continuously work to reduce the Customer Acquisition Cost (CPL) while increasing the quality of leads referred to the sales team.</li><li>Prepare periodic statistical reports for senior management regarding campaign performance and revenue growth.</li></ul>Skills:<ul><li>Proven experience of at least 3 years in managing large-scale advertising budgets.</li><li>Professional proficiency in Google Analytics and Meta Business Manager.</li><li>Exceptional ability to analyze audience behavior within the tax and accounting market.</li></ul>Benefits:<ul><li>Basic monthly salary: AED 3,500.</li><li>Competitive commissions directly linked to lead performance and quality.</li><li>Comprehensive health insurance and rapid professional growth opportunities.</li></ul>Languages: Full proficiency in Arabic and English (creative and persuasive copywriting).Job Types: Full-time, PermanentPay: Up to AED3,500.00 per month

Lead Generation & Ads Director

The Lamb Center

About The Lamb Center (www.thelambcenter.org)The Lamb Center (TLC) is a daytime drop-in shelter for individuals experiencing homelessness in Fairfax, VA. It provides a variety of services free of charge to guests, including breakfast, lunch, showers, laundry, Bible study, case management, AA meetings, a nurse practitioner clinic, a dental clinic, and more. TLC is a Christian, ecumenical community of faith that partners with local churches, public agencies, and other organizations committed to serving our unhoused neighbors with dignity and compassion.About the Assistant Director of Strategic Communications The Assistant Director of Strategic Communications will lead the development and execution of a comprehensive communications and engagement strategy that advances the Lamb Center&rsquo;s mission and amplifies the impact of its ministry. This role is responsible for communicating the Center&rsquo;s work and outcomes through effective management of digital and print channels, including the website, social media, and email marketing. The individual will serve as the primary staff lead for the Center&rsquo;s Community Engagement Taskforce, coordinating with key community partners, stakeholders, and supporters to strengthen relationships, visibility, and alignment with the Center&rsquo;s mission.The ideal candidate will have exceptional writing and editing skills, a strong understanding of major social media platforms, and a passion for mission-driven storytelling. This full-time, exempt, and hybrid position collaborates closely with the Director of Development and reports to the Executive Director. Successful candidates will fully support the mission, vision, and values of the Lamb Center.Roles and Responsibilities<ul><li>Develop and execute a strategic communications and engagement plan aligned with the Lamb Center&rsquo;s mission and priorities</li><li>Lead creation and dissemination of compelling, mission-driven content across digital and print channels, including the website, social media, email, and collateral materials</li><li>Ensure consistent messaging, voice, and brand alignment across all communications</li><li>Design and support external engagement efforts with key community partners, stakeholders, and supporters&mdash;serving as the primary staff lead for the Community Engagement Taskforce&mdash;and actively collaborate with communications counterparts at partner agencies to coordinate joint messaging, develop and distribute shared press releases, and strengthen aligned public outreach</li><li>Manage media relations, including press outreach, inquiries, and leadership preparation as needed</li><li>Produce weekly social media posts, monthly e-newsletters, and semiannual appeals</li><li>Collaborate closely with the Director of Development to support fundraising, donor engagement, and stewardship communications</li><li>Manage communications consultants and vendors to ensure quality, timeliness, and alignment with organizational goals</li><li>Monitor performance metrics and adjust strategies to improve reach, engagement, and effectiveness</li><li>Collaborate with program staff to gather stories, data, and insights that inform communications and outreach efforts</li><li>Other duties as assigned</li></ul>Qualifications for Communications Manager<ul><li>2-3 years nonprofit experience</li><li>7+ years of progressive experience working in a strategic communications role</li><li>Superior written and verbal communication skills</li><li>Strong graphic design skills</li><li>Direct community engagement experience</li><li>Excellent organizational and project management skills and ability to meet deadlines</li><li>Ability to work both strategically and hands-on</li><li>Capable of working well with a team as well as independently</li><li>Demonstrated experience managing digital communications channels including WordPress, social media, and email marketing</li></ul>Working Conditions and Physical Requirements<ul><li>Ability to sit or stand for long periods</li><li>Ability to lift items weighing 10-20 pounds</li><li>Ability to operate standard office equipment and keyboards</li><li>Occasional exposure to loud, hectic environment and possible contact with individuals in crisis who may not be attentive to basic personal hygiene, health, and safety practices</li></ul>Benefits<ul><li>This full-time position offers generous medical, dental, and retirement benefits</li><li>Annual wellness allowance</li><li>Paid leave</li><li>Supportive work environment</li><li>Sign-on bonus</li></ul>Job Type: Full-timePay: $75,000.00 - $85,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Tuition reimbursement</li></ul>Experience:<ul><li>nonprofit: 2 years (Preferred)</li></ul>Work Location: Hybrid remote in Fairfax, VA 22031

Assistant Director of Strategic Communications

Means Design

Job Title: Social Media Art Director &ndash; Strategy &amp; ProductionExperience Required: 7&ndash;8 YearsJob SummaryWe are seeking an experienced Social Media Art Director to lead the creative strategy, visual direction, and content production across all social media platforms. The ideal candidate will combine strong conceptual thinking with hands-on execution, ensuring visually compelling, performance-driven content that aligns with brand objectives and audience behavior.Key ResponsibilitiesCreative Strategy<ul><li>Develop and own the visual and creative strategy for social media platforms (Instagram, TikTok, Facebook, LinkedIn, Snapchat, YouTube).</li><li>Translate brand and campaign objectives into platform-specific creative concepts.</li><li>Lead ideation for always-on content, seasonal campaigns, launches, and brand moments.</li><li>Ensure creative output aligns with brand identity, tone, and performance goals.</li></ul>Art Direction &amp; Design<ul><li>Define and maintain visual standards, mood boards, and creative guidelines.</li><li>Art direct static posts, carousels, short-form videos, reels, stories, and paid ads.</li><li>Review and approve creative assets to ensure quality, consistency, and innovation.</li><li>Stay ahead of social trends, formats, and platform best practices.</li></ul>Production &amp; Execution<ul><li>Oversee end-to-end content production: concept &rarr; shoot &rarr; edit &rarr; delivery.</li><li>Direct photoshoots and video shoots (studio and on-location).</li><li>Collaborate closely with videographers, photographers, editors, motion designers, and animators.</li><li>Ensure timely delivery of assets while managing multiple projects and deadlines.</li></ul>Required Skills &amp; Qualifications<ul><li>7&ndash;8 years of experience in art direction, social media creative, or digital content production.</li><li>Strong portfolio demonstrating social-first creative, campaigns, and video content.</li><li>Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).</li><li>Strong understanding of social media platforms, trends, and algorithms.</li><li>Experience leading shoots and managing production workflows.</li><li>Excellent visual storytelling, typography, layout, and motion design skills.</li><li>Ability to manage multiple brands or accounts simultaneously.</li></ul>Job Type: Full-time

SOCIAL MEDIA - ART DIRECTOR

Mount Hope Church

Position Description (Summary)Responsible for seeing the Pastor&rsquo;s vision fulfilled in their area of oversight, reports directly to the Media Director who is responsible for overseeing the Video, IT, Tech, and Marketing departments.Church Responsibilities<ul><li>Seeing that Pastor Kevin's vision is fulfilled in all video asset creation, development, planning and streaming in the Media ministry, and representing the Pastor and Mount Hope Church well, at all times.</li><li>Helping to recruit and develop a team of volunteers, leaders, and directors who are released and empowered to minister in the areas of your oversight.</li><li>Making the Pastor's job easier and creating a joy-filled environment.</li><li>Regularly attending weekly staff prayer times that occur during your normally scheduled work hours .</li><li>Providing Bible-based answers to questions that members, attenders, and callers ask; reaching out to pastors or other employees for help with answers, as needed</li></ul>Video Director responsibilities include, but not limited to:<ul><li>The Video Director is the point person for all video asset creation, development, planning and streaming.</li><li>This position is responsible for actively developing godly relationships with volunteers, with the goal of recruiting, training and adding value for this particular discipline.</li><li>The director will have a long-range written plan to work from that can be reviewed and measured.</li><li>Representing the organization with an attitude of helpfulness, generosity and humility.</li><li>Overseeing all video and TV streaming, video content creation, producing and editing. This includes special events video needs.</li><li>Overseeing and maintaining all video systems, camera, the TV studio and control room, projection systems and displays maintenance and operation, including lighting in TV studio.</li><li>Developing volunteer video producers who can manage a variety of projects from start to finish</li><li>Keeping weekly project list and schedule</li><li>Long-range goal setting that aligns with the organization's priorities.</li><li>The director is responsible for communicating and understanding this intuitive planning.</li><li>Performing other tasks and special projects as assigned by the Media Director or Lead Pastor.</li></ul>Additional Roles may include but not limited to:<ul><li>Creative concepts and social media creation; (sermon series openers, posts, etc.)</li><li>Photography Shoots</li><li>Performing other tasks and special projects as assigned by the Marketing Director</li></ul>Qualifications<ul><li>Bachelor&rsquo;s Degree in video related field or 3+ years of video experience in the field or in a related area.</li><li>Must be proficient Adobe Creative Suite (Photoshop, Premiere, After Effects). Will be trained on Bitrix24, Planning Center, and ProPresenter.</li><li>A heart and passions to serve other team members.</li><li>A teachable attitude that desire to learn and discover more.</li><li>Working knowledge of Microsoft Office software including Outlook, Word, Excel, and PowerPoint.</li><li>Must have a passion for story telling.</li><li>Ability to work on complex projects with general direction and minimal guidance, both independently and in collaboration with other team members and departments.</li><li>Work successfully in a multiple project, deadline-driven environment.</li><li>Creative and forward thinking&mdash;can think outside of the box.</li><li>Intuitive research abilities and problem solving.</li><li>Excellent organization skills &amp; attention to detail.</li><li>Strong sense of ownership, initiative, and enthusiasm.</li></ul>Job Type: Full-timePay: From $35,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li></ul>Application Question(s):<ul><li>Because we are a Christian organization and are looking for applicants with similar values, we'd love to hear your story of faith. Please share if you are a Christian and your story.</li><li>Link to Portfolio</li></ul>Education:<ul><li>Associate (Preferred)</li></ul>Experience:<ul><li>Videography: 3 years (Preferred)</li></ul>Work Location: In person

Video Director

Rise

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture. General Purpose of Job: The Director, Media Planning role will be responsible for developing client-specific strategy for key accounts. This role will be primarily responsible for working collaboratively with client and agency leadership to either improve current client strategy or lead the development of net new strategies for prospective clients. The right candidate will be passionate about Media and have familiarity with all performance and brand marketing channels. They must have experience in all media channels, both online and offline with an understanding of the role each channel plays, the strengths and weaknesses, as well as how they all work together. The Director, Media Planning provides senior leadership to the team responsible for placing, confirming and monitoring media orders to ensure the clients' advertising program is executed flawlessly. The successful Director provides a high level of media planning and strategy expertise to assigned accounts as the functional leader of the team. The Director provides ongoing communication, consulting, insight, analysis, and recommendations regarding digital media, including emerging trends. The Director is also responsible for identifying and developing the talent needed to function as a high-performing team. Location: Chicago or New York, 4 days in office Key Responsibilities: Understand client challenges to craft custom marketing program (inclusive of audiences, markets, competitive spend trends, additional consumer insights and trends, etc.) <ul> <li>Understand client challenges to craft custom marketing program (inclusive of audiences, markets, competitive spend trends, additional consumer insights and trends, etc.) </li> <li>Lead media strategy for new business development and collaborate with all other Quad stakeholders as necessary, as part of the new business process</li> <li>Lead conversations, internally and support externally in establishing benchmarks to determine success </li> <li>Oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media</li> <li>Identify relevant media partners and data partners (when Quad audience stack is not applicable) to test in plans on a client-by-client basis</li> <li>Identify areas of opportunity to innovate with agency partners to evolve media strategy for clients and the agency as a whole</li> <li>Reviews advanced analytics reports to provide direction on media plan optimizations </li> <li>Leverage insights, learnings, and modeling to help determine the right channel mix and further bolster the data-informed portions of media plans </li> <li>Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies</li> <li>Develop POV on new media products and vendor capabilities </li> <li>Approval and oversight over strategy content for QBRs; lead when allocation allows </li> <li>Nurture team of managers and planners </li> <li>Lead client calls as needed </li> <li>Collaborate with media activation on case study structure and development </li> <li>Advise on recommended measurement framework and approach </li> <li>Effectively motivate, lead and train team members while fostering accountability and ownership; marshal resources, as necessary, to ensure work is completed accurately and timely. </li> <li>Create, implement and support operational best practices across the team and within the department. </li> <li> Support new client onboarding efforts as directed by leadership </li> </ul> Education: • Bachelor's degree Experience: • 7-10+ years of experience in either agency environments and/or channel partnerships • 3+ years in a management or supervisory role • Exceptionally strong verbal and written communication skills to effectively interact with clients, vendors and all levels of the internal organization • Ability to identify / recruit / retain top talent; experience positively managing personnel issues • Proven quantitative and analytic capabilities; expertise in translating data into insights • Proven ability to manage multiple, simultaneous short- and long-term projects • Track record of demonstrating strong judgment and prioritization capabilities • Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences • Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Media Radar, DoubleClick, YouGov Knowledge, Skills & Abilities: • Experience building client decks and pitching current as well as potential up-sell opportunities • Expert understanding of media planning, distribution, and syndication of content • Collaborative approach and all-in attitude • Client facing track record • Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts • Strong interpersonal, partnership and influencing management skills • Self-motivated and creative strategic thinker who thrives in fast-paced environment • Extensive knowledge of the media industry, demonstrating depth in media strategy and performance-based marketing across all channels, media analytics / ROI, and planning and buying local and national media (digital and traditional) • Proven ability to develop and manage paid media plans that meet / exceed business objectives • Influential and persuasive communicator with strong interpersonal skills; exceptional ability to grow and foster internal / external relationships • Strong presentation / story-telling and impeccable written and verbal communication skills • Demonstrated ability to learn and understand each client's business; act as an extension of the client with working knowledge of issues that could influence media decisions • Display a natural curiosity as a "student of the industry" with a desire to both learn and teach, while applying knowledge for the ongoing betterment of client media plans • Ability to lead and develop a high-performing team, with track record of employee growth and development • Passion for a purpose-driven, team oriented, client-first, cross-functional culture • Demonstrated problem-solver with the ability to provide creative solutions that result in positive outcomes • Ability to articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed • Expert synthesizer of detail and information for client, peer and management consumption • Exhibits sound business judgment to navigate through everyday client and team challenges, commanding both authority and respect Employees can be expected to be paid an annualized salary range of $120,000 - $155, 650, based on variations in knowledge, skills, experience and market conditions age. Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

Director, Media Planning (Traditional and Digital)

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