paid media manager

Thales

<div>Location: Texas, United States of America
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
Austin, Hybrid / USA, Remote
We&rsquo;re seeking a proven Paid Media Manager who can leverage digital acquisition channels to accelerate and sustain business growth. This is a player-coach role where you&rsquo;ll set the pace, implement best practices, and drive measurable results across Paid Search, Paid Social, Display, and Content Syndication.
You will be directly accountable for architecting, executing, and optimizing multi-million-dollar paid media programs that build pipeline, acquire new customers, and retain existing ones. This is not a generalist position &mdash; you will be hands-on in platforms daily, applying advanced targeting, automation, experimentation, and attribution models to deliver revenue impact.
The ideal candidate has a strategic mindset and uses data and insights to guide channel strategy, creative testing, and campaign planning. You will analyze competitive and customer trends, incorporate macroeconomic factors, and integrate these insights into long-term growth strategies and business models.
You will collaborate closely with regional, field, demand generation, and product teams, ensuring alignment across stakeholders and effectively communicating complex performance data and marketing strategies to leadership. You will collaborate on strategy building across all channels and own execution, overseeing channel performance while also building and optimizing campaigns for maximum pipeline and ROI. This includes developing and implementing creative testing roadmaps, refining targeting strategies, and managing budget allocation across channels in real time. Your track record should demonstrate not only technical expertise in paid media platforms and analytics but also the ability to foster strong cross-functional relationships that drive coordinated, high-performing paid media programs.
Key Areas of Responsibility
Campaign Strategy &amp; Execution<ul><li>
Identify and recommend strategic updates to campaigns, including new campaign types, channels, and other opportunities to expand and optimize the paid media stack.</li><li>
Assist and deploy complex, full funnel paid media campaigns across Google Ads (Search, Display, YouTube), Bing Ads, LinkedIn Ads, Amazon, Reddit, G2, and emerging platforms.</li><li>
Strong understanding of advanced bidding strategies (Max Conversions, Max Conversion Value, Salesforce Opportunity based bid strategy).</li><li>
Implement advanced audience segmentation using 1st-, 2nd-, and 3rd-party data sources, including CRM integrations (Salesforce), 6Sense, and platform-native audience builders.</li><li>
Design and execute multi-variant A/B and multivariate tests across creative, landing pages, and bidding models to systematically improve conversion rates across multiple paid media platforms.</li><li>
Manage bulk campaign builds and edits using Google Ads Editor, LinkedIn Campaign Manager bulk imports, and API-based solutions.</li></ul>
Data, Analytics &amp; Attribution<ul><li>
Assist with end-to-end tracking deployment: UTM governance, offline conversion tracking, enhanced conversions, and API-based integrations with CRM.</li><li>
Build and maintain custom attribution models to find where the section of the funnel leads drops off by working with Marketing Operations and the Sales team. Strategize and execute the strategy for a resolution.</li><li>
Leverage Power BI to drive actionable insights for marketing, sales, and leadership stakeholders.</li><li>
Analyze and present campaign performance not only in terms of clicks and leads but also pipeline contribution, deal velocity, and revenue impact.</li></ul>
Landing Page Development &amp; Conversion Optimization<ul><li>
Independently build high-performing landing pages for paid media campaigns using platform best practices for speed, SEO, mobile optimization, and CRO.</li><li>
Collaborate with the web development team to design and implement new landing page templates that support A/B and multivariate testing.</li><li>
Create tailored landing page variations for different products, services, offers, and audience segments to maximize relevance and conversion rate.</li><li>
Partner with stakeholders to ensure brand consistency while optimizing for measurable business results.</li><li>
Potentially implement heatmapping, form optimization, and behavioral analytics tools (e.g., Hotjar, Crazy Egg, Google Optimize alternatives) to drive data-backed improvements.</li><li>
Develop Salesforce campaigns for landing pages along with the attached Marketo lead form for each landing page.</li></ul>
Ad Creative Strategy &amp; Production<ul><li>
Assist in the development of high-performing ad creatives across paid search, paid social, display, and video channels, ensuring alignment with brand guidelines and campaign objectives.</li><li>
Understanding of creative building platforms like Creatopy.</li><li>
Partner with internal design teams and/or external agencies to produce compelling creative assets, including static images, animated graphics, and short-form videos optimized for each platform.</li><li>
Develop creative briefs that clearly outline objectives, audience insights, messaging, and technical specifications.</li><li>
Oversee creative testing roadmaps, running structured A/B and multivariate tests to identify winning messaging, visuals, and calls-to-action.</li><li>
Continuously analyze creative performance data to refine design and messaging strategies.</li></ul>
Conversion Rate Optimization &amp; Sales Alignment<ul><li>
Align closely with sales to ensure lead quality feedback loops are implemented, enabling real-time bid and targeting adjustments.</li><li>
Integrate paid media with account-based marketing (ABM) tactics for high-value account targeting and expansion.</li></ul>
Communication<ul><li>
Outstanding interpersonal skills, relationship builder, across multiple stakeholders, teams, and leadership.</li><li>
Ability to influence and partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward.</li><li>
Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.</li><li>
Skilled at analyzing campaign performance data to identify meaningful insights and trends, making data-driven decisions, and presenting actionable recommendations to cross-functional teams and leadership.</li><li>
Ability to work with the SEO team to align regularly on keyword trends, analyze data, and build a strategy around findings.</li></ul>
Compliance, Privacy &amp; Governance<ul><li>
Ensure all campaigns comply with GDPR, CCPA, and platform-specific privacy requirements.</li><li>
Manage consent-based audience collection and suppression rules to maintain compliance and improve audience health.</li></ul>
Minimum Qualifications<ul><li>
Bachelor's degree in Marketing or a relevant topic</li><li>
5+ years in hands-on paid media management with proven results in driving pipeline and revenue at scale, with at least 2 years&rsquo; experience in-house at a cybersecurity company.</li><li>
Proven track record managing campaigns across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, LinkedIn Ads, Amazon Ads, Reddit, and at least two other major ad platforms with a focus on lead generation and customer acquisition for both Enterprise and Mid-market.</li><li>
Exceptional communicator with the ability to influence and collaborate across SEO, product marketing, field, regional, sourcing, finance, and leadership.</li><li>
Skilled at translating complex performance data into clear, actionable insights and presenting recommendations to stakeholders at all levels, including executive leadership, to drive alignment and informed decision-making.</li><li>
Advanced Excel/Google Sheets skills, including pivot tables, query functions, and data modeling.</li><li>
Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results.</li><li>
Advanced Salesforce skills to build &amp; analyze reports, dive into lead and opportunity details, and develop a strategy for the implementation of your learning.</li><li>
Proven ability to design, execute, and interpret controlled experiments across all paid media platforms.</li><li>
Strong understanding of tag management systems (GTM) and pixel implementation.</li><li>
Strong experience developing operational workflows and reports.</li><li>
Google Ads Certification, Microsoft Ads Certification.</li></ul>
Why Join Us?
Say HI and learn more about working at Thales click here.
#LI-Hybrid
#LI-Remote
#LI-TI1
This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.
We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. 
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)<div>
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following: 
<ul><li>Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&amp;D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance</li></ul></div><ul><li>Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period</li><li>Company paid holidays and Paid Time Off</li><li>Company provided Life Insurance, AD&amp;D, Disability, Employee Assistance Plan, and Well-being Program</li></ul></div>

Paid Media Manager

Bang Clothes

We are looking for a Full-Time Digital Paid-Media Manager-Social Media Managers Do NOT APPLY: This is not a Social Media/Organic-Content oriented position.This POSITION strictly requires skills and experience with PAID Digital Advertising platforms in the E-Commerce vertical.Job Type:Full-time (40 hours / week)BANG! Miami (Clothing) is a brand of men&rsquo;s activewear featuring premium beachwear, underwear, and athleisure lines. Based out of Miami, our products are sold worldwide via our online web store at www.BangMiami.com. Poolside style for men is in our DNA and it&rsquo;s what we do best. At BANG! Miami the beach is our stage where the show always must go on.We are looking to hire a skilled Digital Paid-Media Manager and Specialist to help manage, track, and optimize our digital advertising and PPC media channels to help achieve the growth goals for the brand. Position is full-time (40 hours / week).The Digital Paid-Media Manager works closely with and reports to the head of Marketing/Operations &amp; Founder of the brand.Responsibilities:Lead, develop, and optimize a diversified paid-media channel strategyExecute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms (Meta, TikTok, Google/YT, Bing, Pinterest, Reddit, Amazon, etc.)Work with Meta&rsquo;s first and third-party data, create and test custom audiences with help of the latest best-in-class technology and experiment with latest formats, video etc.Carefully analyze campaign performance and evaluate and interpret performance related KPIs for optimizationPrepare clear reports with accurate insights and actionable next stepsAnalyze and recommend new creative &amp; copy supported by qualitative and quantitative metricsContinuous monitoring, tracking, and ensuring of the quality control of campaignsWork with the E-Commerce manager to coordinate product feed management and maintenance for implementation of ongoing DPA campaignsImplement retargeting and prospecting campaigns.Perform A-B testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings.Responsible for keeping good-standing status of all accounts healths/compliance parameters and checks.Keep up with current online and digital paid media best practices to evaluate new improvements for the overall ad campaign strategies for the brand.Manage and maintain relationships with key vendors, platforms, and technology partners.Qualifications:2-5 years&rsquo; experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns or DTC brands.2-5 years&rsquo; experience with Solid knowledge of FB/IG Ads/Business Manager &amp; Google Ads, Google Analytics, TikTok and other ad platforms, including retargeting ad platforms.Complete understanding of key performance indicators to strategically measure and track program success &ndash; agency experience preferredUnderstanding of marketing funnels and attribution analysisExperience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager.Experience working with SEO analytics and use of website tools and conversion tracking (UTM links), keyword research, competition analysis, etc.Experience working with product data feeds management.Google Ads and Facebook Blueprint certifications a plusProficient in Adobe Creative Suite or Figma is a plus.BS or BA degree, Marketing, E-commerce, Computer Science, or Business-related fieldsCreative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detailHighly organized with strong analytical and MS Excel skillsPassion for and a constant eye on &ldquo;the future of online media&rdquo; based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)Fluency in English, bilingual Spanish a plus.The ideal candidate:Has passion for digital marketing, eCommerce, and tech-oriented tools, and is affluent with menswear/fashion/apparel industry.Can manage multiple projects progressing at the same timeIs a good communicator and listener, who can also ask questions and find the way to arrive to the expected result on time, in a fast-paced environmentHas efficient self-time management skills with a self-disciplined approach to workflow with the ability to work in a dynamic environmentCan generate ideas to improve web experience, functionality, and businessPays attention to detailHas a positive can-do attitudeIs knowledgeable of pop culture, the fashion/apparel space, trends, media, entertainment, DJ/clubbing/pool-party lifestyle, resort &amp; vacation spots, etc.Bonus points:Experience working with online media tools such a Google Analytics/Tag Manager/SEO console Manager, etc.Language:English (required)Spanish bilingual (preferred)Education:Bachelor's (Required)Location:Miami, FLWork is on-site at our office space (one location, Edgewater/Omni area - Miami)Schedule:8 hour shiftMonday to FridayCompensation:$50,000.00 - per year base, plus up to $90,000.00 or more yearly incremental bonus (paid monthly), based on monthly performance/results.Benefits include:&middot; Competitive salary&middot; Flexible Paid Time Off policy including paid vacation, sick days, national holidays and key-dates days off&middot; High level of autonomy and responsibility from day one &ndash; startup environment&middot; Relaxed, fun, and open-minded work environment driven by creativity and self-initiative&middot; Quarterly bonus free apparel items.To apply:Email resume with cover letter to jobs@bangclothes.comJob Types: Full-time, Part-time, Contract, FreelancerJob Types: Full-time, Part-time, ContractPay: $50,000.00 - $130,000.00 per yearExpected hours: 7 per weekBenefits:<ul><li>Paid time off</li></ul>Application Question(s):<ul><li>Please list your experience in the following areas: FB/IG/Google/YouTube ads, TikTokAds, etc?</li></ul>Work Location: Hybrid remote in Miami, FL 33132

Digital Paid-Media/Advertising/PPC Manager - (NO AGENCY)

ADEO DISTINCTIONS & DIMENSIONS PVT LTD

Role OverviewWe are seeking a Media Buying Manager who can plan, execute, and optimise paid media campaigns across digital platforms. The ideal candidate should have extensive experience in managing paid campaigns across Meta, Google Ads, YouTube, and programmatic channels with a deep understanding of the unique compliance and sensitivity requirements of healthcare advertising. You&rsquo;ll play a key role in maximising client ROI through strategic media planning, smart targeting, and budget optimisation.Key ResponsibilitiesCampaign Planning &amp; Strategy<ul><li>Develop end-to-end paid media strategies tailored to each client&rsquo;s goals, target audience, and service lines.</li><li>Create media plans that include platform mix, targeting, bidding strategies, ad formats, and KPIs.</li><li>Conduct audience research, keyword planning, and competitor benchmarking.</li></ul>Platform Execution<ul><li>Launch, manage, and optimise campaigns across platforms like:</li><li>Google Search &amp; Display</li><li>Meta (Facebook &amp; Instagram)</li><li>YouTube</li><li>LinkedIn Ads (for B2B healthcare clients)</li><li>Programmatic platforms (if applicable)</li><li>Implement tracking pixels, conversion goals, and UTM parameters in coordination with the tech team.</li></ul>Performance Monitoring &amp; Optimisation<ul><li>Monitor daily campaign performance, including CPL, CPA, CTR, ROAS, and engagement metrics.</li><li>Execute A/B tests on creatives, copy, and targeting parameters to improve efficiency.</li><li>Adjust bids, budgets, and audience segments based on real-time data.</li></ul>Compliance &amp; Accuracy<ul><li>Ensure all campaigns adhere to healthcare advertising regulations (Google Healthcare Ads policy, Meta Health-related ad rules, MCI guidelines, etc.).</li><li>Work closely with the client servicing and compliance teams to ensure ad messaging is accurate and pre-approved where required.</li></ul>Reporting &amp; Insights<ul><li>Deliver performance reports with clear insights, learnings, and next steps.</li><li>Communicate media performance to internal teams and clients in a simple, strategic, and actionable format.</li><li>Maintain campaign documentation, benchmarks, and media spend reports.</li></ul>Qualifications<ul><li>Bachelor's degree or Certifications in marketing, advertising, digital media, or related field.</li><li>2&ndash;4 years of hands-on experience in digital media buying and campaign management.</li><li>Proficiency with Google Ads, Meta Business Manager, LinkedIn Ads, and analytics dashboards.</li><li>Strong analytical skills and ability to interpret complex data into clear insights.</li><li>Understanding of performance marketing metrics (CPL, CAC, ROAS, etc.).</li><li>Prior experience in healthcare or the regulated industry is a major plus.</li></ul>Preferred Skills<ul><li>Google Ads and Meta Blueprint Certifications.</li><li>Experience with tools like Google Tag Manager, GA4, SEMrush, or SimilarWeb.</li><li>Familiarity with HIPAA, MCI, or other healthcare compliance standards in advertising.</li><li>Experience using project management platforms like ClickUp, Trello, or Asana.</li></ul>Location - Mogappair, ChennaiJob Types: Full-time, PermanentPay: &#8377;25,000.00 - &#8377;30,000.00 per monthApplication Question(s):<ul><li>Do you have experience in paid managing paid campaigns across Meta, Google Ads, YouTube?</li></ul>Work Location: In person

Performance Marketer

TAB ON TECH (PRIVATE) LIMITED

About TAB ON TECHTAB ON TECH (PVT) LTD is a fast-growing digital commerce and technology company managing multiple e-commerce brands and international client projects. We specialize in digital transformation, marketplace growth, and full-funnel marketing strategies. We are looking for a Marketing &amp; Ads Manager to lead our paid campaigns, influencer collaborations, and brand growth strategies across projects.Position: Marketing &amp; Ads ManagerAs the Marketing &amp; Ads Manager, you will be responsible for planning and executing paid media campaigns, seasonal marketing strategies, influencer partnerships, and cross-channel promotions. You&rsquo;ll work closely with the SEO team, Content Executives, and Designers to ensure unified messaging and ROI-focused results.Key ResponsibilitiesCampaign &amp; Event Planning<ul><li>Plan and execute marketing campaigns for product launches, seasonal events (Valentine&rsquo;s, Eid, Weddings, etc.), and client promotions.</li><li>Develop and manage marketing calendars aligned with business goals and seasonal opportunities.</li><li>Align campaigns with competitor research and industry trends.</li></ul>Paid Ads &amp; Media Buying<ul><li>Create, manage, and optimize Facebook, Instagram, Google, Pinterest, and TikTok ad campaigns.</li><li>Manage campaign budgets, track ad spend vs ROI.</li><li>Perform A/B testing on creatives, copy, and targeting strategies.</li><li>Set up and optimize retargeting campaigns to reduce abandoned carts and increase conversions.</li></ul>Influencer &amp; Brand Collaborations<ul><li>Identify and secure influencer partnerships for brand awareness and sales growth.</li><li>Oversee affiliate campaigns, sponsorships, and cross-promotional partnerships.</li><li>Track and report influencer ROI and maintain influencer databases.</li></ul>Analytics &amp; Reporting<ul><li>Track key metrics: CTR, Conversion Rate, CAC, ROAS.</li><li>Provide weekly/monthly reports on ad performance, campaign ROI, and improvement strategies.</li><li>Use analytics tools: Google Analytics, Meta Ads Manager, Klaviyo, Mailchimp, etc.</li></ul>Collaboration &amp; Coordination<ul><li>Work with the SEO Specialist to align organic and paid growth strategies.</li><li>Collaborate with the Social Media &amp; Content Executive to execute ad creatives, blogs, and social content.</li><li>Coordinate with the Graphics Designer for visuals and campaign assets.</li><li>Report directly to the Project Manager with updates and growth plans.</li></ul>Continuous Improvement<ul><li>Stay updated on ad trends and platform updates (Google, Meta, TikTok, Pinterest).</li><li>Propose new marketing channels and strategies for TAB ON TECH and client projects.</li><li>Suggest loyalty/reward programs and customer retention campaigns.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>4&ndash;6 years of experience in digital marketing, with a focus on paid media.</li><li>Proven experience managing campaigns across Facebook, Instagram, Google Ads, and emerging platforms.</li><li>Strong knowledge of e-commerce marketing (Shopify, Amazon, Etsy, or other marketplaces).</li><li>Experience with email/SMS automation tools (Klaviyo, Mailchimp, GHL, etc.).</li><li>Strong analytical and strategic thinking skills.</li><li>Excellent communication and leadership skills.</li><li>Ability to manage multiple campaigns across different clients/projects.</li></ul>What We Offer<ul><li>Competitive salary + performance bonuses.</li><li>Opportunity to manage multi-industry campaigns across international clients.</li><li>Collaborative, growth-oriented team culture.</li><li>Access to advanced marketing tools and budget management.</li><li>Career growth into Head of Marketing / CMO roles at TAB ON TECH.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs130,000.00 per monthExperience:<ul><li>project management or operations: 4 years (Required)</li><li>International Digital Marketing: 3 years (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Digital Marketing Strategist & Ads Manager

شركة البيوت الأنيقة التجارية

Job Title: Digital Campaign Manager / Media Buyer Location: Riyadh, Saudi Arabia (Hybrid/Remote) Department: Marketing &amp; AdvertisingAbout TWELVE Agency TWELVE is a Saudi marketing agency specializing in impactful, creative, and data-driven marketing solutions. We manage digital presence, produce compelling campaigns, and execute performance-focused strategies for brands in the Saudi market.Position Overview We are seeking a skilled and results-oriented Digital Campaign Manager / Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in campaign strategy, budget management, audience targeting, and performance analysis, with a proven track record of delivering high ROI.Key Responsibilities<ul><li>Plan, launch, and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, and LinkedIn.</li><li>Develop campaign strategies based on client objectives, market trends, and audience insights.</li><li>Set up and monitor ad sets, targeting, bidding strategies, and creatives to maximize performance.</li><li>Analyze campaign data, prepare detailed performance reports, and provide actionable recommendations.</li><li>Collaborate with creative teams to produce ad visuals, copy, and A/B test variations.</li><li>Manage campaign budgets, ensuring cost efficiency and high ROI.</li><li>Stay updated with the latest advertising trends, platform updates, and performance marketing tools.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred).</li><li>Minimum 2 years of experience in media buying and campaign management.</li><li>Strong knowledge of digital advertising platforms, targeting strategies, and optimization techniques.</li><li>Proficiency in analytics tools (Meta Ads Manager, Google Analytics, TikTok Ads Manager, etc.).</li><li>Ability to analyze data, identify trends, and implement changes quickly.</li><li>Strong communication and teamwork skills.</li></ul>Key Skills<ul><li>Paid media strategy &amp; execution</li><li>Audience targeting &amp; segmentation</li><li>Budget management &amp; ROI optimization</li><li>A/B testing &amp; creative performance analysis</li><li>Data-driven decision making</li><li>Multi-platform campaign management</li></ul>Why Join TWELVE? At TWELVE, you&rsquo;ll manage campaigns for high-profile brands in a creative and performance-driven environment. We value strategic thinking, innovation, and measurable results.&#1606;&#1608;&#1593; &#1575;&#1604;&#1608;&#1592;&#1610;&#1601;&#1577;: &#1583;&#1608;&#1575;&#1605; &#1603;&#1575;&#1605;&#1604;&#1575;&#1604;&#1582;&#1576;&#1585;&#1577;:<ul><li>&#1587;&#1606;&#1578;&#1575;&#1606;: &#1587;&#1606;&#1578;&#1575;&#1606; (&#1605;&#1591;&#1604;&#1608;&#1576;)</li></ul>

Digital Campaign Manager - Media Buyer

Cooper Tacia General Contracting Company

<div>Benefits: 
<ul><li>401(k)</li>
<li>401(k) matching</li>
<li>Company parties</li>
<li>Competitive salary</li>
<li>Free uniforms</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Vision insurance</li>
</ul> 
Description: 
 
Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a Performance Marketing Manager who can own both paid media strategy and organic search growth for the companies under the Cooper umbrella brand: the general contracting company Cooper Tacia, the Cooper Foundation, and Cooper Equipment, our new rental equipment company. 
 
This is a hands-on role where you&rsquo;ll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. You&rsquo;ll be both strategist and operator, working closely with our design and content team to bring campaigns to life. 
 
Responsibilities: 
 
<ul><li>Paid Media Strategy &amp; Execution: Own digital ad budgets across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels.</li>
<li>SEO &amp; Keyword Growth: Lead keyword research, content planning, and reporting. Collaborate with our Web Developer for technical execution.</li>
<li>Generative AI &amp; AEO (Answer Engine Optimization): Explore and apply strategies to increase visibility in generative AI platforms (ChatGPT, Perplexity, Gemini, etc.), staying ahead of how audiences discover content.</li>
<li>Campaign Optimization: Manage funnels, A/B test creatives, refine targeting, and track performance KPIs (CAC, ROAS, CPL).</li>
<li>Analytics &amp; Reporting: Build dashboards to monitor paid + organic performance.</li>
<li>Cross-Channel Integration: Align paid and organic efforts to maximize reach and conversion.</li>
<li>Brand Support: Ensure paid and organic strategies align with each brand</li>
</ul>Requirements: 
<ul>
<li>7&ndash;10 years experience in performance/digital marketing (agency or in-house).</li>
<li>Proven track record managing ad budgets.</li>
<li>Strong grasp of SEO strategy (keyword research, content planning, link building).</li>
<li>Bonus: Familiarity with Answer Engine Optimization (AEO) or strategies for improving content visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.)</li>
<li>Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush/Ahrefs.</li>
<li>Data-driven mindset with ability to own reporting and ROI measurement.</li>
<li>Bonus: B2C campaign experience (rental, e-commerce, local search).</li>
<li>Bonus: Experience with AI</li>
</ul>Employment Type: Full-time 
 
Benefits: 
 
<ul><li>Competitive salary: $90,000 &ndash; $100,000 depending on experience.</li><li>100% Employer Paid Health, Vision &amp; Dental Insurance for employee.</li><li>PTO/ Paid Holidays</li><li>401K W/ 3% Match</li><li>Continued Education as needed</li></ul> 
 
Application Process: All interested individuals must submit a resume, portfolio of work and three references. https://cooper-tacia-general-contracting-company.careerplug.com/jobs 
 
We are an equal opportunity and drug-free workplace. Pre-employment drug screening required. 
 
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.</div>

Performance Marketing Manager

Bike 'N' Biker (BnB)

Key Responsibilities:Execute, and optimize paid marketing campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) and report to the Marketing Head.Manage ad budgets efficiently to maximize ROI and achieve performance targets (CPA, ROAS, CPL)Continuously A/B test creatives, ad copies, targeting, and landing pagesMonitor and report on performance metrics using tools like Google Analytics, Meta Ads Manager, and other attribution toolsConduct keyword research and audience segmentation to improve targeting precisionStay up-to-date with the latest trends in digital advertising and platform algorithmsTrack, analyze, and report campaign performance with actionable insightsSuggest strategies to increase brand visibility and conversions through paid mediaCreate content for static posts and align the production team to execute video shoots for social media and Youtube.Requirements:Bachelor&rsquo;s degree in Marketing, Business, or related field1&ndash;3 years of hands-on experience in performance marketing or digital advertisingProficiency with Google Ads, Facebook/Meta Ads Manager, and LinkedIn AdsStrong understanding of web analytics (Google Analytics, UTM tracking, etc.)Excellent Excel/Google Sheets and reporting skillsFamiliarity with tools like Google Tag Manager, Hotjar, or SEMrush is a plusProficiency with tools such as Photoshop, Adobe, Canva, Lightroom.Good communication skills and a keen eye for ad creative and messagingSelf-starter with a performance-driven mindsetPreferred Skills (Good to Have):Experience with eCommerce or D2C campaignsKnowledge of SEO basics and content marketingExposure to CRM platforms or marketing automation tools (e.g., HubSpot, Mailchimp)Job Types: Full-time, PermanentPay: &#8377;35,000.00 - &#8377;45,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Health insurance</li><li>Paid sick time</li><li>Paid time off</li></ul>Work Location: In person

Performance Marketing Specialist

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