paid media specialist

People Inc.

<div>
 
 Job Title
 
 
 
 Paid Media Specialist
 
 
 
 Job Description
 
 
 
 
 About The Position | Major Goals and Objectives and Location Requirements:
 
 
 
 
 The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms, SEM and Native advertising platforms, while optimizing buying tactics to maximize performance and maintain cost efficiencies.
 
 
 
 
 Schedule Requirements:
 
 
 
 Hybrid 3x a week - (New York)
 
 
 
 
 
 In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
 
 
 
 
 About The Team | The Team and/or Brand:
 
 
 
 
 The Paid Media team is a lean, highly effective team that supports People Inc.&rsquo;s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.
 
 
 
 
 About The Position&rsquo;s Contributions
 
 
 
 
 
 Weight % Accountabilities, Actions, and Expected Measurable Results
 
 
 
 
 <ul>
 <li>
 30% Day-to-day campaign trafficking and management of People Inc&rsquo;s ad products that require non-O&amp;O distribution
 </li>
 <li>
 20% Analyze campaigns to ensure even pacing, full delivery, and optimal performance
 </li>
 <li>
 15% Manage campaign volume &amp; performance by channel while ensuring goals are on pace to meet client obligations
 </li>
 <li>
 10% Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors
 </li>
 <li>
 5% Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance
 </li>
 <li>
 5% Manage media budgets in order to maintain margin thresholds
 </li>
 <li>
 5% Monitor accruals and communicating any revenue risk to appropriate teams
 </li>
 <li>
 5% Work with advertising partners on product updates and implement updates to paid campaigns when appropriate
 </li>
 <li>
 5% Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership
 
 
 </li>
 </ul>
 
 The Role&rsquo;s Minimum Qualifications And Job Requirements
 
 
 
 
 
 Education:
 
 B.A. in marketing, business, communications or related fields preferred.
 
 
 
 
 Experience
 
 
 
 <ul>
 <li>
 Minimum of 3-years experience with digital ad serving systems with a focus in paid media distribution.
 
 
 </li>
 </ul>
 
 Specific Knowledge, Skills, Certifications And Abilities
 
 
 
 <ul>
 <li>
 High attention to detail required.
 </li>
 <li>
 Intermediate level of Excel required, including the ability to make and use pivot tables.
 </li>
 <li>
 Basic proficiency in other Microsoft Office applications required.
 </li>
 <li>
 Proven quantitative analytical abilities
 </li>
 <li>
 Must enjoy &amp; effectively build relationships with internal &amp; external contacts.
 </li>
 <li>
 Ability to collaborate and work cross-functionally.
 </li>
 <li>
 Positive attitude and ability to work under tight time restrictions.
 </li>
 <li>
 Good verbal and written communication skills.
 </li>
 <li>
 Motivated self-starter with a collaborative and entrepreneurial spirit
 </li>
 <li>
 Thrive in a fast-paced environment, with multiple demands and shifting priorities
 
 
 </li>
 </ul>
 
 
 % Travel Required (
 
 
 Approximate
 
 
 ):
 
 N/A
 
 
 
 It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
 
 
 The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
 
 
 
 Pay Range
 
 
 
 Salary: New York: $67,000.00 - $80,000.00
 
 
 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death &amp; dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
 
 
 #NMG#
</div>

Paid Media Specialist

Luminey

Senior Social Media Ads SpecialistLocation: Bahria Town, Lahore (On-Site) Job Type: Full-Time Working Hours: 12:00 PM &ndash; 8:00 PM (8-Hour Shift)Experience5&ndash;7 YearsJob SummaryWe are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.Key Responsibilities<ul><li>Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.</li><li>Design and execute high-converting lead generation and customer acquisition campaigns.</li><li>Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).</li><li>Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.</li><li>Monitor and manage daily, weekly, and monthly advertising budgets effectively.</li><li>Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.</li><li>Prepare detailed performance reports with actionable insights and strategic recommendations.</li><li>Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.</li><li>Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.</li><li>5&ndash;7 years of hands-on experience in paid digital advertising and performance marketing.</li><li>Proven expertise in managing campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.</li><li>Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.</li><li>Ability to manage high-budget advertising campaigns while delivering measurable business results.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.</li></ul>Work Location: In person

Social Media Ads Specialist

Doomsday Studios

<div>
 On Site, Islamabad
 
 
 Full Time
 
 
 Ads Specialist
 
 
 
 About Doomsday
 
 
 
 Doomsday Studios is a creative house for bold storytelling. We exist to make work that outlives trends, cuts through noise, and captures attention in its purest form. Every frame we create carries one belief: create like there&rsquo;s no tomorrow.
 
 
 
 About The Role
 
 
 
 Advertising at Doomsday is about results. We&rsquo;re looking for an Ad Specialist who can plan, execute, and optimize campaigns that perform across platforms and connect with audiences.
 
 
 Your Responsibilities
 
 
 Launch and manage paid campaigns on Meta, TikTok, YouTube, etc. Monitor performance, analyze results, and adjust strategies. Collaborate with content creators and designers to align visuals and messaging Improve campaigns through testing and iteration.
 
 
 What You&rsquo;ll Need
 
 
 Experience with digital ad platforms and targeting. Knowledge of analytics, funnels, and conversion optimization . Ability to translate ideas into high-performing campaigns. Strong problem-solving and organizational skills.
 
 
 Nice to Have
 
 
 Understanding of brand strategy and campaign planning. Experience with AI tools for ad optimization. Familiarity with creative storytelling in ads. Curiosity to test unconventional approaches.
 
 
 What We Offer
 
 
 Fast-paced, results-driven studio environment. Campaigns that reach global audiences. Room to experiment and grow professionally. Compensation based on skill and impact.
 
 
 Full Name
 
 
 Email
 
 
 Portfolio / Case Study Link
 
 
 Which platforms do you have the most experience with?
 
 
 Select&hellip;MetaTikTokYoutubeGoogle AdsOther..
 
 
 Share one campaign that performed exceptionally well and why.
 
 
 Describe a time you had to pivot a campaign strategy mid-flight.
 
 
 What do you want to learn or master next in advertising/strategy?
 
 
 Are you comfortable working in a fast-paced, deadline-driven environment? (Yes/No)
 
 
 Select&hellip;YesNo
 
 
 Why Doomsday Studios?
</div>

Ad Specialist

Abrite

Location: RemoteType: Freelance (Ongoing)Abrite Education is looking for an experienced Freelance Media Buyer to help us grow through high-performing paid advertising campaigns.We're looking for someone strategic, analytical, and focused on generating qualified leads while maximizing return on ad spend.Responsibilities<ul><li>Create, launch, and manage Meta (Facebook &amp; Instagram) and Google Ads campaigns</li><li>Develop audience targeting and campaign strategies</li><li>Monitor, test, and optimize campaigns to improve performance</li><li>Analyze key metrics such as CPL, CPA, ROAS, and conversion rates</li><li>Collaborate on ad creative and messaging</li><li>Provide regular performance reports and recommendations for improvement</li></ul>Requirements<ul><li>3+ years experience with Meta and Google Ads campaigns</li><li>Strong understanding of conversion tracking, GA4, Meta Pixel, and attribution</li><li>Experience with lead generation campaigns</li><li>Excellent analytical and communication skills</li><li>Ability to work independently and proactively</li></ul>Assets<ul><li>Experience in education or service-based businesses</li><li>Experience with creative strategy and ad copy input</li><li>Experience with organic content strategy to complement ads</li><li>Experience with landing page optimization</li></ul>Please Note: At this time, we are only hiring candidates based in Egypt.To Apply: Send your resume and portfolio to info@abriteedu.com or apply directly through Indeed.Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Media Buying: 1 year (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: Remote

Freelance Media Buyer (Meta & Google Ads)

CrecenTech

Overview: We are seeking a skilled and results-oriented PPC Ads Specialist to join our dynamic marketing team. The selected candidate will be responsible for planning, managing, optimizing, and analyzing paid advertising campaigns across multiple digital platforms to drive quality traffic, generate leads, and improve conversions for our products and services.This role requires strong knowledge of digital advertising strategies, analytical thinking, campaign optimization skills, and the ability to stay updated with the latest industry trends, platform updates, and best practices.Responsibilities<ul><li>Campaign Management</li><li>Develop, launch, manage, and optimize PPC campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels.</li><li>Keyword Research</li><li>Conduct detailed keyword research to identify high-value, relevant, and conversion-focused keywords aligned with the target audience and business goals.</li><li>Ad Creation and Optimization</li><li>Write engaging ad copy and coordinate visually appealing ad creatives that attract clicks and drive conversions. Continuously optimize ads to improve performance, relevance, and quality score.</li><li>Budget Management</li><li>Monitor campaign budgets, manage spending effectively, and adjust bidding strategies to maximize ROI while achieving campaign objectives.</li><li>Performance Analysis</li><li>Analyze key campaign metrics such as CTR, conversion rate, CPA, CPC, ROAS, impressions, and overall campaign performance. Use data-driven insights to make informed optimization decisions.</li><li>A/B Testing</li><li>Plan and execute A/B tests for ad copy, creatives, landing pages, targeting, and bidding strategies to identify the most effective approaches for better results.</li><li>Audience Targeting</li><li>Use audience targeting features to reach the right demographics, interests, behaviors, and customer segments, ensuring ads are delivered to the most relevant audience.</li><li>Industry Updates</li><li>Stay updated with digital advertising trends, algorithm changes, platform updates, and new advertising features to apply innovative strategies and maintain a competitive edge.</li><li>Team Collaboration</li><li>Work closely with designers, content creators, SEO specialists, and other marketing team members to ensure PPC campaigns are aligned with overall marketing goals and brand messaging.</li></ul>Requirements<ul><li>Proven experience in managing PPC campaigns across multiple platforms with a track record of achieving measurable results.</li><li>Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other social media advertising platforms.</li><li>Understanding of audience targeting, bidding strategies, campaign structures, conversion tracking, and optimization techniques.</li><li>Strong analytical skills with experience using tools such as Google Analytics, Google Data Studio/Looker Studio, or similar reporting platforms.</li><li>Excellent written and verbal communication skills with the ability to create persuasive ad copy and present campaign insights clearly.</li><li>Detail-oriented mindset with a strong focus on performance improvement and continuous optimization.</li><li>Google Ads certification or other relevant digital advertising certifications will be considered a plus.</li><li>Bachelor&rsquo;s degree in Marketing, Advertising, Business, or a related field will be preferred.</li></ul>Employee Benefits:<ul><li>Performance-Based Bonuses</li><li>Maternity/Paternity Allowance</li><li>Maternity Leaves</li><li>Wedding Allowance</li><li>Annual Leaves Encashment</li><li>Double salary on Gazetted Holidays</li><li>Special Allowance for Emergency</li><li>Advance Salary on Need Basis</li><li>12 Casual Leaves</li><li>10 Medical Leaves</li><li>10 Annual Leaves</li><li>Dedicated Training</li><li>Birthday celebration</li><li>Gaming Facility</li><li>Growing &amp; Dynamic Team</li><li>Office Gatherings, Celebrations, and Trips</li><li>5 days a week (work-life balance)</li></ul>Job Timings: 7 PM to 4 AM Job Location: Model Town, Link Road, LahoreJob Type: Full-timeApplication Question(s):<ul><li>Are you comfortable working night shifts?</li><li>What are your salary expectations?</li><li>How much maximum ad spent you have managed so far on a monthly basis in US dollars?</li></ul>Experience:<ul><li>PPC: 3 years (Required)</li><li>Meta Ads: 3 years (Required)</li><li>Google Ads: 3 years (Required)</li></ul>Work Location: In person

PPC Specialist

Chartis Interactive

<div>About Chartis Interactive 
We are a marketing and technology consultancy that works across a range of B2B and B2C clients. Our team is built on collaboration, high standards, and the belief that smart practitioners grow each other. We invest in the development of everyone on our team through a structured career development program, cross-client knowledge sharing, and close collaboration with experienced internal experts. 
What We Offer<ul><li>
Competitive compensation and benefits</li><li>
Retirement savings plan (401K) and flexible vacation</li><li>
Real client variety with B2B and B2C accounts across industries, with meaningful strategic scope</li><li>
A culture that values practitioners: we expect leaders here to stay sharp, not just manage</li><li>
A team that genuinely invests in each other's growth</li><li>
Active engagement with AI tools and emerging capabilities as part of how we work, not as an afterthought</li></ul> 
About the role 
 
Chartis Interactive is seeking a Senior Digital Marketing Consultant to support the strategy, execution, optimization, and performance analysis of integrated digital marketing initiatives across key client accounts. This role combines hands-on campaign execution and analytics expertise with growing ownership of client strategy, recommendations, and account leadership. 
The ideal candidate is both analytical and strategic, with strong experience across paid media, digital marketing platforms, reporting, and campaign optimization. This individual will work directly with clients and internal teams to develop performance-driven digital marketing programs across channels including Paid Search, Paid Social, Display, and Account-Based Marketing (ABM). 
This role is ideal for someone ready to move beyond execution-focused analyst responsibilities and take on more ownership in campaign strategy, client communication, and cross-channel planning. 
Duties and Responsibilities<ul><li>
Support development of integrated digital marketing strategies aligned to client business objectives and KPIs</li><li>
Execute, manage, and optimize campaigns across platforms including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels</li><li>
Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities</li><li>
Develop recommendations to improve acquisition, engagement, conversion, and retention performance</li><li>
Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries</li><li>
Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs</li><li>
Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities</li><li>
Participate directly in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations</li><li>
Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing</li><li>
Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages</li><li>
Help ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks</li><li>
Monitor industry trends, platform changes, and emerging digital marketing opportunities</li><li>
Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable</li><li>
Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment</li></ul> 
Nice-to-Have<ul><li>
Experience with ABM platforms such as Terminus, 6sense, Demandbase, or Triblio</li><li>
Familiarity with CDPs, DMPs, or marketing automation platforms</li><li>
Experience with Looker Studio, Tableau, Power BI, or similar BI/reporting tools</li><li>
Exposure to SEO, CRO, or website analytics initiatives</li><li>
Understanding of GA4 event tracking, tagging, and attribution methodologies</li></ul> 
Qualifications<ul><li>
4&ndash;6+ years of experience in digital marketing, paid media, or media planning</li><li>
Growth Mindset: looking for a culture of experimentation by testing untested digital strategies and scaling success</li><li>
Agency or consulting experience strongly preferred</li><li>
Hands-on experience managing campaigns across:</li><li><div><ul><li>
Google Ads</li><li>
LinkedIn Ads</li><li>
META Ads Manager</li><li>
Bing Ads</li><li>
YouTube</li></ul></div></li><li>
Experience with analytics and reporting platforms including:</li><li><div><ul><li>
Google Analytics / GA4</li><li>
Adobe Analytics</li><li>
Looker Studio / Data Studio</li><li>
Tableau or similar BI tools</li></ul></div></li><li>
Strong analytical mindset with ability to translate data into actionable business recommendations</li><li>
Experience presenting findings and recommendations to clients and internal stakeholders</li><li>
Strong Excel/data analysis skills including pivots, formulas, and data manipulation</li><li>
Excellent communication, organizational, and collaboration skills</li><li>
Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work</li><li>
Bachelor&rsquo;s degree preferred</li></ul></div>

Senior Digital Marketing Consultant

Bespoke Professionals

We're looking for a digital marketing executive to manage marketing for a portfolio of company accounts in-house. This is a hands-on role for someone who can run things independently, spot opportunities without being told, and get campaigns live without hand-holding.What You'll Do<ul><li>Manage and grow social media pages (Facebook, Instagram, YouTube) for multiple company accounts</li><li>Set up and manage paid ad campaigns across Meta and Google platforms</li><li>Plan and execute content calendars, boost posts, and track ad performance</li><li>Handle day-to-day digital presence for each account with minimal supervision</li><li>Report on campaign performance and suggest improvements based on data</li><li>Coordinate with internal teams to align marketing with business goals</li></ul>What We're Looking For<ul><li>Proven experience in digital marketing (agency or in-house)</li><li>Fluent in Arabic and English (spoken and written)</li><li>Hands-on experience setting up and managing Facebook, Instagram, and YouTube business pages</li><li>Comfortable running paid ad campaigns (Meta Ads Manager, Google Ads a plus)</li><li>Self-starter who takes ownership and doesn't need constant direction</li><li>Able to juggle multiple accounts/clients at once without dropping the ball</li><li>Strong communication skills and comfortable presenting results</li></ul>What We Offer<ul><li>Competitive salary based on experience</li><li>Direct ownership of accounts, not just execution</li><li>Growth opportunity within the company</li></ul>Application Question(s):<ul><li>You're handling 3-4 company accounts at once. How do you prioritize when two need urgent content on the same day?</li><li>Give me an example of something you did on a past job without being asked, that ended up helping the business.</li><li>How comfortable are you making creative decisions on your own, like copy, visuals, posting times, without approval each time?</li><li>How many years of digital marketing experience do you have?</li><li>Are you Bahraini ?</li><li>Do you know Arabic (spoken and written) ?</li></ul>Work Location: In person

Digital Marketing Executive – In-House (Multiple Accounts)

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