paid media specialist

JustFab

<div><div>Job Description</div><div></div><div>
JustFab is currently looking for a Paid Media Specialist</div><div></div><div>
This position will report to the Sr. Manager, Media.</div><div></div><div>
Key Responsibilities:</div><div></div><div>
Media Management &amp; Optimization</div><ul><li><div>
Build, launch, and manage media campaigns across major platforms including, but not limited to, Google, Meta, TikTok, Snapchat, Pinterest, and other emerging channels, with the ability to quickly learn and adopt new platforms</div></li><li><div>
Strong understanding of acquisition and bottom-funnel metrics</div></li><li><div>
Optimize campaigns to achieve CAC/CPA targets and spend goals in alignment with overall financial plan</div></li><li><div>
Monitor paid media performance in real time, identify emerging trends, and quickly capitalize on opportunities or address performance declines</div></li></ul><div></div><div>
Testing &amp; Learning/Data Analysis</div><ul><li><div>
Identify opportunities to test new ad formats, placements, audience strategies, and emerging platform features</div></li><li><div>
Develop and manage structured testing roadmaps</div></li><li><div>
Continuously iterate on testing frameworks to improve efficiency, scale, and overall campaign performance</div></li><li><div>
Troubleshoot campaign, tracking, or performance issues and partner with internal teams to resolve them quickly</div></li><li><div>
Analyze data from platform UIs, internal dashboards, and tools such as Tableau and Amplitude to understand performance drivers, actionable insights and recommend strategic improvements</div></li><li><div>
Translate findings from marketing mix modeling platforms into actionable media optimizations</div></li><li><div>
Share key learnings and performance updates with internal team and stakeholders</div></li><li><div>
Experience with pixel implementation and tag management is a plus!</div></li></ul><div></div><div>
Cross Collaboration</div><ul><li><div>
Meet regularly with media platform representatives to review performance, identify opportunities, and stay informed on new product rollouts and best practices</div></li><li><div>
Partner closely with the creative team to develop and iterate on new creative concepts</div></li><li><div>
Collaborate with the influencer marketing team to prioritize testing of user-generated micro-influencer content</div></li><li><div>
Partner with the merchandising team to ensure top buys and high-priority styles are reflected in ads</div></li></ul><div></div><div>
Other</div><ul><li><div>
Occasionally work flexible hours, especially during Q4, to adapt to the real-time nature of media</div></li></ul><div></div><div><br>
Preferred Qualifications:</div><ul><li><div>
3+ years of work experience in paid media or advertising - Ecommerce or subscription experience is a plus</div></li><li><div>
Four-year degree in business, marketing, journalism or a related discipline</div></li><li><div>
Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets</div></li><li><div>
Proven ability to multi-task and deliver exceptional results in fast-paced, dynamic environments</div></li><li><div>
Must possess curiosity, self-motivation, and a high level of attention to detail</div></li><li><div>
Strong written/verbal communication and presentation skills</div></li></ul><div></div><div>
Work Schedule</div><ul><li><div>
Hybrid; Willing to commute to El Segundo 3 days/week</div></li></ul><div></div><div>
Compensation &amp; Total Rewards</div><div></div><div>
At JustFab, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at JustFab includes:</div><div></div><ul><li><div>
Hybrid Work Schedule*</div></li><li><div>
Discretionary Paid Time Off*</div></li><li><div>
Summer Fridays*</div></li><li><div>
Healthcare Plans</div></li><li><div>
Employee Discounts</div></li><li><div>
401k</div></li><li><div>
Annual Bonus Program</div></li><li><div>
Equity Program*</div></li><li><div>
And More</div></li><li><div>
Varied for retail and fulfillment roles</div></li></ul><div></div><div><br>
The annual base salary range for this position is from $70,00-$75,000. The range provided includes the base salary that JustFab expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate&rsquo;s related work experience, subject matter expertise and work location.</div><div></div><div>
We encourage you to apply regardless of meeting all qualifications and/or requirements.</div><div></div><div>
#LI-GR1</div><div></div><div>
Security Alert: Protect yourself from scams</div><div>
At JustFab, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, JustFab emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom&mdash;never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.</div><div></div><div>
JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids), we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) will continue to champion a workplace culture that prizes diversity and inclusivity.</div><div></div><div>
We encourage you to apply regardless of meeting all qualifications and/or requirements.</div></div>

Paid Media Specialist

Tuff Digital Marketing

<p>We&rsquo;re a growing digital marketing agency looking for a reliable, English-speaking remote Paid Media Specialist based in Pakistan or Bangladesh to help manage and optimize advertising campaigns for our clients.</p><p>Thisrole focuses on managing Google Ads and paid social campaigns, monitoring performance, optimizing campaigns for leads and conversions, and helping ensure our clients are getting strong results from their ad spend.</p><p>Most of our clients are service-based businesses, so experience with lead generation campaigns is strongly preferred.</p><p>The ideal candidate is detail-oriented, fluent in English, and comfortable working daily inside Google Ads and Meta Ads dashboards. You should understand how to analyze campaign performance data and make optimization decisions based on real results &mdash; not just set up campaigns.</p><p>We are especially interested in candidates who are familiar with modern marketing data tools and workflows. This includes working with or understanding tools such as GA4, call tracking platforms, reporting dashboards (like Looker Studio), competitor research tools, and AI-assisted workflows for analyzing data, generating test ideas, or improving campaign performance.</p><p>You do not need to be a developer or data scientist, but you should be comfortable learning new tools and using technology to improve campaign results.</p><p>Applicants must be dependable, proactive, able to follow processes, and have a stable internet connection. We value team members who communicate clearly, take ownership of their work, and are committed to long-term growth with our team.</p><p>Job Types: Full-time, Part-time</p><p>Pay: Rs60,000.00 - Rs150,000.00 per month</p><p>Application Question(s):</p><ul><li>What is your target salary?</li><li>Explain your google ads process</li><li>If a campaign is getting clicks but not conversions, what are the first 3 things you check?</li><li>How often do you review search terms, and what do you look for?</li><li>What AI tools, automation tools, or data tools do you currently use to help analyze or optimize campaigns?</li><li>What tools have you used for tracking conversions or analyzing performance outside of Google Ads?</li><li>Do you have experience with local service ads/Google Guaranteed</li><li>How many client ad accounts have you managed at the same time?</li><li>Do you have experience running Google Ads or Meta Ads for local service-based businesses?</li></ul><p>Experience:</p><ul><li>Google Ads &amp; Meta Ads: 2 years (Required)</li><li>work with local service business: 1 year (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Work Location: Remote</p>

Google Ads & Paid Media Specialist

Manpower Middle East

<div>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  We are looking for a
  <strong>
   Digital
  </strong>
  <strong>
   Paid Media Specialist
  </strong>
  to lead and manage paid advertising campaigns across Meta (Facebook, Instagram) and other digital platforms (Youtube, Tiktok, Amazon, Noon, Instashop, etc). The primary goal is to build strong
  <strong>
   brand awareness
  </strong>
  for a new product entering the UAE market. This role requires a strategic thinker with hands-on experience in campaign setup, optimization and influencer collaborations.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Plan, execute, and optimize paid advertising campaigns on Meta and other relevant platforms (Google Ads, TikTok, etc.).
  </li>
  <li>
   Develop strategies to increase brand awareness and engagement in the market.
  </li>
  <li>
   Monitor campaign performance, analyse data and provide actionable insights to improve ROI.
  </li>
  <li>
   Monitor SEO performance using analytics tools and develop/execute strategies to increase organic traffic, search rankings and online visibility
  </li>
  <li>
   Collaborate with influencers and manage influencer marketing initiatives.
  </li>
  <li>
   Stay updated on industry trends, platforms and best practices for paid media.
  </li>
  <li>
   Work with the marketing team to align campaigns with overall brand objectives.
  </li>
 </ul>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, Communications or a related field
  </li>
  <li>
   Strong Experience in managing paid campaigns on Meta and digital platforms.
  </li>
  <li>
   Strong understanding of audience targeting, bidding strategies and campaign optimization.
  </li>
  <li>
   Experience with analytics tools (e.g. Google Analytics, Meta Business Suite) and SEO / search marketing
  </li>
  <li>
   Experience in influencer marketing and partnership management.
  </li>
  <li>
   Analytical mindset with proficiency in reporting and performance analysis tools.
  </li>
  <li>
   Excellent communication skills and ability to work in a fast-paced environment.
  </li>
 </ul>
 <p>
  <strong>
   Preferred Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Certification in Meta Ads or Google Ads.
  </li>
  <li>
   Background in launching new brands or products.
  </li>
  <li>
   Knowledge of the UAE market and cultural nuances is a plus.
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Paid Media Specialist (Meta & Multi-Platform)

International House of Music

<p>Job Description</p><p>International House of Music (IHOMI) is a well-known music retailer in Downtown Los Angeles serving musicians and the Latin music community for decades.</p><p>We are expanding our online presence and looking for a Content Creator / Junior PaidMedia Specialist who can create engaging content and support our paid advertising efforts.</p><p>This role is ideal for someone who is creative, understands social media trends, and has some experience with paid ads &mdash; especially someone who can connect with musicians and turn content into performance.</p><p>If you play music, understand instruments, or enjoy being around musicians &mdash; this role will be a great fit.</p><p>Responsibilities</p><ul><li>Create and edit short-form video content for:</li><li>TikTok</li><li>Instagram Reels</li><li>YouTube Shorts</li><li>Film content in-store (products, instruments, trends, customer interactions)</li><li>Create engaging content around musical instruments:</li><li>Demos, trends, educational clips, or entertaining formats</li><li>Assist in managing and optimizing paid ad campaigns across:</li><li>Meta Ads (Facebook / Instagram)</li><li>TikTok Ads</li><li>Google Ads (basic exposure is a plus)</li><li>Help develop ad creatives (videos, hooks, captions, copy)</li><li>Support retargeting campaigns (website visitors, video viewers, engagement audiences)</li><li>Use AI tools (ChatGPT, CapCut, Midjourney, etc.) to:</li><li>Generate content ideas</li><li>Write scripts and captions</li><li>Repurpose content efficiently</li><li>Track and report basic performance metrics:</li><li>Engagement, CTR, conversions, ROAS (training provided if needed)</li><li>Stay up to date with trends, viral formats, and ad creative strategies</li></ul><p>Requirements</p><ul><li>1&ndash;3 years experience in:</li><li>Content creation, social media, or digital marketing</li><li>Some hands-on experience with paid ads:</li><li>Meta Ads (required)</li><li>TikTok Ads or Google Ads (preferred)</li><li>Strong understanding of short-form content (TikTok/Reels/Shorts)</li><li>Video editing skills (CapCut, Premiere, Final Cut, etc.)</li><li>Basic understanding of:</li><li>Ad creatives and hooks</li><li>Conversion-focused content</li><li>Familiar with AI tools (or eager to learn quickly)</li><li>Organized, proactive, and performance-driven</li><li><b>Passion for music is required; familiarity with musical instruments or ability to create content around them is a strong plus</b></li></ul><p>Preferred (Bonus Skills)</p><ul><li>Bilingual English / Spanish</li><li>Experience scaling organic content into ads</li><li>Basic knowledge of GA4 or tracking</li><li>Canva or Adobe Creative Suite</li><li>E-commerce experience (Magento, Shopify, WooCommerce)</li><li>AI workflow automation / content systems</li></ul><p>Compensation</p><ul><li>Base Salary: $45,000 &ndash; $65,000</li><li>Performance Bonuses based on results</li><li>Clear growth path into:</li><li>Paid Media Specialist</li><li>Digital Marketing Manager</li></ul><p>Benefits</p><ul><li>Health insurance</li><li>Dental insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Employee discount</li></ul><p>Work Location</p><ul><li>In-person preferred (Downtown Los Angeles)</li></ul><p>Pay: $45,000.00 - $65,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Content Creator / Junior Paid Media Specialist (AI + Short-Form Content)

Easygenerator

<div>
 <strong>
  About Easygenerator
  <br/>
  <br/>
 </strong>
 Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises, and we&rsquo;re just getting started. We&rsquo;re an AI-first company, using cutting-edge tools both in our products and internal workflows. You&rsquo;ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing, ensuring performance across key global markets.
  </li>
  <li>
   Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation among our target ICPs.
  </li>
  <li>
   Manage and optimize paid media budgets exceeding &euro;500K annually, ensuring strong ROI and efficient spend across channels.
  </li>
  <li>
   Drive conversion rate optimization (CRO) initiatives by running A/B tests on landing pages and website flows to improve conversion from paid traffic to pipeline.
  </li>
  <li>
   Build reporting frameworks that connect paid media performance to pipeline and revenue, moving beyond vanity metrics like impressions and clicks.
  </li>
  <li>
   Collaborate closely with BDRs, Sales, and Product Marketing to align paid campaigns with ICP targeting, messaging, and revenue goals.
  </li>
  <li>
   Conduct keyword research, competitive analysis, and audience segmentation to continuously improve campaign performance across markets.
  </li>
  <li>
   Monitor and optimize campaigns using data-driven insights, ensuring continuous improvement in lead quality and conversion rates.
  </li>
  <li>
   Leverage automation and AI tools to improve campaign efficiency, reporting workflows, and performance insights.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You&rsquo;ll Bring
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads.
  </li>
  <li>
   Proven experience managing large paid media budgets (&euro;500K+) with a strong focus on efficiency and measurable ROI.
  </li>
  <li>
   Experience running multilingual B2B campaigns across multiple markets (SaaS or tech environments preferred).
  </li>
  <li>
   A demand generation mindset, focused on driving pipeline and revenue rather than just traffic.
  </li>
  <li>
   Strong analytical and data skills, with the ability to build dashboards, interpret attribution models, and derive actionable insights.
  </li>
  <li>
   Solid understanding of ICP targeting, buyer journeys, and B2B marketing funnels, enabling meaningful collaboration with Sales and Product Marketing teams.
  </li>
  <li>
   Hands-on experience with conversion rate optimization and A/B testing for landing pages and website flows.
  </li>
  <li>
   Advanced knowledge of tracking, Google Tag Manager, and attribution frameworks.
  </li>
  <li>
   Experience working in a SaaS, tech, or scale-up environment is strongly preferred.
  </li>
  <li>
   Familiarity with AI-driven tools and automation platforms to enhance marketing performance.
  </li>
  <li>
   Excellent English communication skills, both written and spoken.
  </li>
  <li>
   Fluency in German, French, or Spanish is a plus.
  </li>
  <li>
   Experience collaborating with BDRs or Sales teams in pipeline-focused or account-based marketing environments is an advantage.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Tools You&rsquo;ll Work With
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Paid channels: Google Ads, Microsoft Bing, LinkedIn Campaign Manager
  </li>
  <li>
   CRM &amp; analytics: Salesforce, Google Analytics, PowerBI / Tableau
  </li>
  <li>
   Attribution &amp; revenue intelligence: DreamData, HockeyStack, or similar
  </li>
  <li>
   CRO &amp; session analytics: Mouseflow, Hotjar, or similar
  </li>
  <li>
   Keyword research &amp; competitive intelligence: SEMrush / Ahrefs
  </li>
  <li>
   Familiarity with LLM optimization (AI Overviews, ChatGPT, Perplexity) is an advantage.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Ready to Join Us?
  <br/>
  <br/>
 </strong>
 If you're excited about driving pipeline and revenue through paid media in a fast-growing SaaS company, we&rsquo;d love to hear from you.
 <br/>
 <br/>
 <strong>
  Apply now and help scale Easygenerator&rsquo;s next phase of growth!
  <br/>
  <br/>
 </strong>
</div>


Paid Media Specialist (SEM & LinkedIn Ads)

EAST MIDLANDS POWERS

<p><b>DiscoverMyBusiness</b></p><p>About DiscoverMyBusiness</p><p>DiscoverMyBusiness is a <b>U.S.-based digital marketing agency</b> specializing in <b>high-performance paid advertising, lead generation, and ROI-driven campaign optimization</b> for businesses across multiple industries.</p><p>Our team manages <b>high-budget, fast-moving advertising campaigns</b> where performance, speed, and data-driven decisions matter.</p><p>We are currently <b>expanding our performance marketing team</b> and are looking for a <b>highly skilled PPC Manager / Paid Media Specialist</b> who can confidently manage and scale campaigns across <b>Google Ads and Meta Ads</b>.</p><p><b>We are hiring immediately</b>, so we are prioritizing candidates who are experienced and ready to take ownership of campaigns right away.</p><p>Role Overview</p><p>We&rsquo;re looking for a <b>results-driven PPC expert</b> with <b>strong hands-on experience in Google Ads and Meta (Facebook/Instagram) advertising</b>.</p><p>This is <b>not a beginner role</b>. You should already be comfortable managing campaigns independently, optimizing budgets, analyzing performance data, and scaling campaigns profitably.</p><p>You will be responsible for <b>managing multiple advertising campaigns simultaneously</b>, testing creatives, analyzing results, and improving campaign performance to achieve strong ROI.</p><p>What You&rsquo;ll Be Doing</p><p>Managing and optimizing paid advertising campaigns across:</p><ul><li><b>Google Ads (Search, Display, YouTube, Performance Max)</b></li><li><b>Meta Ads (Facebook &amp; Instagram)</b></li><li>Potentially <b>TikTok Ads</b> depending on campaign requirements</li></ul><p>Your responsibilities will include:</p><ul><li>Launching, managing, and optimizing PPC campaigns</li><li>Scaling successful campaigns while maintaining strong <b>ROAS and CPA targets</b></li><li>Conducting <b>audience research and targeting strategy</b></li><li>Implementing <b>retargeting campaigns and conversion funnels</b></li><li>Running <b>A/B tests on creatives, copy, audiences, and landing pages</b></li><li>Monitoring campaign performance and adjusting budgets accordingly</li><li>Managing <b>pixels, conversion tracking, GA4, and attribution data</b></li><li>Working with creatives such as <b>video ads, UGC ads, carousel ads, and static creatives</b></li><li>Preparing <b>clear performance reports and insights</b></li><li>Managing multiple ad accounts in a <b>fast-paced agency environment</b></li></ul><p>Important Requirement (Please Read)</p><p>We are specifically looking for <b>PPC specialists experienced with Google Ads and Meta Ads for lead generation and service-based businesses.</b></p><p>- <b>This role is NOT suitable for candidates whose experience is limited to:</b></p><ul><li>Amazon PPC</li><li>Shopify store ads only</li><li>Dropshipping ad accounts</li></ul><p>Those types of campaigns are <b>very different from the paid advertising strategies we run for our clients.</b></p><p>We need someone with <b>strong experience in Google Ads + Meta Ads campaign management</b> for <b>lead generation or service businesses.</b></p><p>Requirements</p><p>Minimum <b>2&ndash;3 years of hands-on PPC experience</b></p><p>Strong experience managing:</p><ul><li><b>Google Ads campaigns</b></li><li><b>Meta (Facebook/Instagram) ads</b></li></ul><p>Deep understanding of:</p><ul><li>Conversion tracking</li><li>Pixels &amp; event tracking</li><li>Retargeting strategies</li><li>Custom audiences &amp; lookalikes</li><li>Campaign structures (CBO / ABO)</li><li>Funnel-based advertising</li><li>Performance optimization</li></ul><p>Additional requirements:</p><ul><li>Strong <b>analytical and problem-solving skills</b></li><li>Ability to <b>manage multiple campaigns independently</b></li><li>Experience working with <b>creatives (video, carousel, static ads)</b></li><li>Excellent <b>communication skills in English</b></li><li>Comfortable working in a <b>U.S. timezone</b></li></ul><p>Working Hours</p><p>Monday &ndash; Friday<br/><b>9:00 AM &ndash; 5:00 PM EST</b><br/>Fully Remote</p><p>Compensation</p><p><b>PKR 130,000 &ndash; 140,000 per month</b> (based on experience)<br/><b>Performance bonuses available</b> based on campaign results</p><p>Mandatory Application Process</p><p><b>Important:</b> We receive a large number of applications, so we only review candidates who complete the form below.</p><p>To be considered, you <b>must complete this application form</b>:</p><p>https://forms.gle/CqKeFfTDgXTWLjbp7</p><p>Applications submitted without completing the form <b>will not be reviewed</b>.</p><p>What You Must Submit in the Form 1-Minute Video</p><p>Record a <b>1-minute video answering:</b></p><p><b>&ldquo;Why should we hire you as our PPC Specialist?&rdquo;</b></p><p>Upload your video to <b>Google Drive</b></p><p>Make sure the file is set to:</p><p><b>Anyone with the link can view</b></p><p>Paste the link inside the form.</p><p>Portfolio / Proof of Work</p><p>Please include links to:</p><ul><li>Campaign results</li><li>Case studies</li><li>Ad dashboards</li><li>Performance reports</li><li>Ad creatives you've worked on</li></ul><p>We want to see <b>real campaign results</b>.</p><p>Final Note</p><p>We are looking for someone who can <b>join quickly and take ownership of campaigns immediately</b>.</p><p>If you are a <b>confident PPC professional with strong Google Ads and Meta Ads experience</b>, and you enjoy working in a <b>performance-driven agency environment</b>, we would love to hear from you.</p><p><b>Apply through the form to be considered.</b></p><p>Job Type: Full-time</p><p>Pay: Rs130,000.00 - Rs140,000.00 per month</p><p>Application Question(s):</p><ul><li>Have you filled out the form? </li></ul><p>https://forms.gle/CqKeFfTDgXTWLjbp7</p><p>Experience:</p><ul><li>PPC: 2 years (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Work Location: Remote</p>

PPC Manager / Paid Media Specialist (Meta + Google Ads) – Full-Time Remote

Alluv Place

<p><b>&lt;Job Overview&gt;</b><br/>Are you passionate about social media and eager to craft compelling digital narratives that captivate audiences? We&rsquo;re seeking a dynamic Paid Social Media Specialist to lead our social advertising campaigns and elevate brand presence across various platforms. In this role, you will develop innovative strategies, optimize ad performance, and analyze campaign data to drive measurable results. If you thrive in a fast-paced environment and love turning creative ideas into impactful marketing initiatives, this is your chance to make a real difference in the digital marketing landscape!</p><p><b>&lt;Responsibilities&gt;</b></p><ul><li>Design, implement, and manage paid social media campaigns across platforms such as Facebook and Instagram to maximize reach and engagement.</li><li>Conduct detailed audience research and keyword analysis to target the right demographics effectively.</li><li>Collaborate with content creators and graphic designers to produce eye-catching visuals using Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.</li><li>Utilize social listening tools and web analytics like Google Analytics to monitor campaign performance and gather insights for continuous improvement.</li><li>Optimize ad copy, visuals, and targeting parameters based on performance metrics and A/B testing results.</li><li>Manage social media management tools such as Meta Suite and Buffer to schedule posts, monitor engagement, and streamline workflows.</li><li>Engage in relationship management by interacting with followers, responding to inquiries, and fostering community growth through strategic content creation.</li><li>Stay updated on the latest trends in social media marketing, digital advertising regulations, and platform algorithm changes to ensure best practices are followed.</li></ul><p><b>&lt;Skills&gt;</b></p><ul><li>Proficiency in social media management platforms.</li><li>Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite and Canva.</li><li>Knowledge of Facebook Advertising and other paid social media advertising tools.</li><li>Familiarity with SEO principles, keyword research, and content creation strategies for digital marketing.</li><li>Experience with web analytics tools such as Google Analytics for campaign tracking and reporting.</li><li>Ability to conduct social listening to monitor brand reputation and industry trends.</li><li>Excellent proofreading skills to ensure high-quality content output.</li><li>Strong relationship management skills to engage audiences effectively across multiple channels.</li><li>Basic photography and video editing skills to create engaging multimedia content for social campaigns.</li><li>Understanding of branding principles within the context of e-commerce and digital marketing environments. Join us as a Paid Social Media Specialist if you&rsquo;re ready to harness your creativity, analytical mindset, and passion for digital marketing! Be part of a forward-thinking team dedicated to innovative brand storytelling through powerful paid social campaigns that resonate globally.</li></ul><p>Pay: $25.00 - $35.00 per hour</p><p>Work Location: Hybrid remote in Brentwood, CA 94513</p>

Paid Social Media Specialist

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