paid media specialist

KRAFTED

<div>Position Title: SR DIGITAL MARKETING SPECIALIST - CHICAGO, IL
Salary: $85000 - $100000 / yr<div> 
Krafted Kitchen Collection, a proud member of the Compass Group family, is where culinary innovation meets elevated experiences. Our curated suite of branded solutions is designed to stand alone or seamlessly complement existing food services, enhancing workplaces, hospitals, senior living communities, academic institutions, and cultural centers. At Krafted, we're not just serving food&mdash;we're creating environments that drive productivity and build community.</div><div></div><div> 
Our strength lies in our people&mdash;go-getters backed by bold creativity, deep industry knowledge, and a healthy dose of &ldquo;let&rsquo;s do this.&rdquo; With a portfolio that includes both fully-owned brands and exclusive strategic partners, we deliver one-of-a-kind dining solutions with precision and personality.</div><div>
Our portfolio includes:</div><ul><li>
Foodworks: A local-first dining platform that partners with independent restaurants to bring authentic, diverse flavors to onsite dining, creating community through food.</li><li>
Catering By Design: A luxury, full-service catering and event design company that meticulously curates every detail&mdash;from menu to d&eacute;cor&mdash;to deliver unforgettable events.</li><li>
Virtual Caf&eacute;: A tech-enabled dining solution offering customizable, kitchen-free food experiences, ideal for modern, flexible work environments.</li><li>
EAT Club: A personalized lunch delivery service that brings individually packaged meals to the workplace, combining variety, quality, and convenience.</li></ul><div></div><div> 
Join us at Krafted Kitchen Collection, where your creativity and fresh perspective will be the driving force that propels us to new heights. Let's craft something extraordinary together.</div><div><div><div><h2 class="jobSectionHeader">
JOB SUMMARY</h2>
</div><div>
We are seeking an experienced digital marketing professional to join the Krafted Kitchen team. Our Senior Digital Marketing Specialist will own the digital presence for Krafted Kitchen and Foodworks, driving brand awareness, lead generation, and website performance through content, paid media, and digital marketing initiatives. Please note - this is a REMOTE based role but must be based in the Chicagoland area - will travel to local and national sites (occasional travel - 20%).
This role blends strategy and execution&mdash;leading social media, LinkedIn advertising, website optimization, and SEO while partnering across marketing, design, and business teams. The ideal candidate is an exceptional storyteller who enjoys building brands through thoughtful content and measurable results. We're looking for someone who is equally comfortable developing strategy, writing compelling content, analyzing performance data, and jumping in to execute. 
Responsibilities
Social Media<ul><li>
Own the Foodworks social media strategy, content, and publishing, transitioning management from an external agency.</li><li><ul><li>
LinkedIn &ndash; client audience</li><li>
Instagram &ndash; restaurant recruiting</li></ul></li><li>
Develop and maintain a content calendar, writing and publishing approximately two posts per week.</li><li>
Ability to travel to sites (Chicago area) to capture images and video.</li><li>
Continuously evolve the brand voice, monitor performance, and optimize content based on engagement and insights.</li></ul>
Paid Media<ul><li>
Own LinkedIn advertising for Krafted Kitchen.</li><li>
Partner with the graphic designer to develop campaign creative.</li><li>
Launch, optimize, and report on campaigns using audience targeting, A/B testing, and performance analytics to generate qualified leads.</li></ul>
Website &amp; SEO<ul><li>
Own the Krafted Kitchen website, managing content updates and ongoing optimization.</li><li>
Improve website performance through SEO, AEO, and user experience enhancements that support lead generation.</li></ul>
Collaboration &amp; Analytics<ul><li>
Track and report on marketing performance across digital channels.</li><li>
Partner with design, sales, leadership, and external vendors to execute integrated marketing initiatives.</li><li>
Manage multiple projects while staying current on digital marketing trends and best practices.</li></ul></div></div><div><div><h2 class="jobSectionHeader"> 
KEY QUALIFICATIONS</h2>
</div><div>
Qualifications
Required<ul><li>
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.</li><li>
3+ years managing branded social media channels and developing engaging content.</li><li>
2+ years managing LinkedIn advertising campaigns with measurable lead generation results.</li><li>
Experience managing websites in WordPress.</li><li>
Strong understanding of SEO fundamentals.</li><li>
Exceptional writing, editing, and storytelling skills.</li><li>
Strong analytical, organizational, and project management skills.</li><li>
Experience with Canva, constant contact.</li></ul>
Preferred<ul><li>
Beaver Builder experience.</li><li>
Experience with GA4 and Google Search Console.</li><li>
Experience with B2B marketing and lead generation.</li><li>
Experience using AI tools to accelerate content creation and marketing workflows.</li></ul> 
What Success Looks Like
In this role, you'll:<ul><li>
Grow the Krafted Kitchen Collection &amp; Foodworks brand through consistent, engaging digital content.</li><li>
Generate qualified leads through strategic LinkedIn advertising.</li><li>
Improve website traffic, search visibility, and lead conversion.</li><li>
Build scalable digital marketing processes and reporting.</li><li>
Strengthen the digital presence of two growing brands.</li></ul> 
Provide proof of leads, examples of content, references
</div></div></div>Apply to Krafted Kitchen Collection today!
Krafted Kitchen Collection is a division of Compass Group USA
Click here to Learn More about the Compass Story 
Associates at Krafted Kitchen Collection are offered many fantastic benefits.<ul><li>
Medical</li><li>
Dental</li><li>
Vision</li><li>
Life Insurance/ AD</li><li>
Disability Insurance</li><li>
Retirement Plan</li><li>
Paid Time Off</li><li>
Paid Parental Leave</li><li>
Holiday Time Off (varies by site/state)</li><li>
Personal Leave</li><li>
Associate Shopping Program</li><li>
Health and Wellness Programs</li><li>
Discount Marketplace</li><li>
Identity Theft Protection</li><li>
Pet Insurance</li><li>
Commuter Benefits</li><li>
Employee Assistance Program</li><li>
Flexible Spending Accounts (FSAs)</li></ul>
Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.
https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_Eurest.pdf 
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. 
Certain positions may require Florida Level 2 background screening. Details: https://info.flclearinghouse.com/ 
Applications are accepted on an ongoing basis. 
Krafted Kitchen Collection maintains a drug-free workplace.</div>

SR DIGITAL MARKETING SPECIALIST

Chartis Interactive

<div>About Chartis Interactive 
We are a marketing and technology consultancy that works across a range of B2B and B2C clients. Our team is built on collaboration, high standards, and the belief that smart practitioners grow each other. We invest in the development of everyone on our team through a structured career development program, cross-client knowledge sharing, and close collaboration with experienced internal experts. 
What We Offer<ul><li>
Competitive compensation and benefits</li><li>
Retirement savings plan (401K) and flexible vacation</li><li>
Real client variety with B2B and B2C accounts across industries, with meaningful strategic scope</li><li>
A culture that values practitioners: we expect leaders here to stay sharp, not just manage</li><li>
A team that genuinely invests in each other's growth</li><li>
Active engagement with AI tools and emerging capabilities as part of how we work, not as an afterthought</li></ul> 
About the role 
 
Chartis Interactive is seeking a Senior Digital Marketing Consultant to support the strategy, execution, optimization, and performance analysis of integrated digital marketing initiatives across key client accounts. This role combines hands-on campaign execution and analytics expertise with growing ownership of client strategy, recommendations, and account leadership. 
The ideal candidate is both analytical and strategic, with strong experience across paid media, digital marketing platforms, reporting, and campaign optimization. This individual will work directly with clients and internal teams to develop performance-driven digital marketing programs across channels including Paid Search, Paid Social, Display, and Account-Based Marketing (ABM). 
This role is ideal for someone ready to move beyond execution-focused analyst responsibilities and take on more ownership in campaign strategy, client communication, and cross-channel planning. 
Duties and Responsibilities<ul><li>
Support development of integrated digital marketing strategies aligned to client business objectives and KPIs</li><li>
Execute, manage, and optimize campaigns across platforms including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels</li><li>
Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities</li><li>
Develop recommendations to improve acquisition, engagement, conversion, and retention performance</li><li>
Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries</li><li>
Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs</li><li>
Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities</li><li>
Participate directly in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations</li><li>
Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing</li><li>
Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages</li><li>
Help ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks</li><li>
Monitor industry trends, platform changes, and emerging digital marketing opportunities</li><li>
Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable</li><li>
Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment</li></ul> 
Nice-to-Have<ul><li>
Experience with ABM platforms such as Terminus, 6sense, Demandbase, or Triblio</li><li>
Familiarity with CDPs, DMPs, or marketing automation platforms</li><li>
Experience with Looker Studio, Tableau, Power BI, or similar BI/reporting tools</li><li>
Exposure to SEO, CRO, or website analytics initiatives</li><li>
Understanding of GA4 event tracking, tagging, and attribution methodologies</li></ul> 
Qualifications<ul><li>
4&ndash;6+ years of experience in digital marketing, paid media, or media planning</li><li>
Growth Mindset: looking for a culture of experimentation by testing untested digital strategies and scaling success</li><li>
Agency or consulting experience strongly preferred</li><li>
Hands-on experience managing campaigns across:</li><li><div><ul><li>
Google Ads</li><li>
LinkedIn Ads</li><li>
META Ads Manager</li><li>
Bing Ads</li><li>
YouTube</li></ul></div></li><li>
Experience with analytics and reporting platforms including:</li><li><div><ul><li>
Google Analytics / GA4</li><li>
Adobe Analytics</li><li>
Looker Studio / Data Studio</li><li>
Tableau or similar BI tools</li></ul></div></li><li>
Strong analytical mindset with ability to translate data into actionable business recommendations</li><li>
Experience presenting findings and recommendations to clients and internal stakeholders</li><li>
Strong Excel/data analysis skills including pivots, formulas, and data manipulation</li><li>
Excellent communication, organizational, and collaboration skills</li><li>
Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work</li><li>
Bachelor&rsquo;s degree preferred</li></ul></div>

Senior Digital Marketing Consultant

Universities Page

We are looking for a skilled and results-driven Meta Ads Specialist to manage and optimize Facebook &amp; Instagram advertising campaigns focused on lead generation.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) Ads campaigns for lead generation.</li><li>Develop effective ad strategies to generate high-quality leads.</li><li>Create and test different ad creatives, copy, audiences, and campaign structures.</li><li>Monitor campaign performance and optimize ads to improve CPL (Cost Per Lead), lead quality, and conversion rates.</li><li>Conduct audience research and targeting for relevant customer segments.</li><li>Set up and manage Meta Pixel, Conversions API, and tracking where required.</li><li>Analyze campaign data and prepare regular performance reports.</li><li>Continuously test and implement new strategies to improve ROI and lead generation results.</li><li>Coordinate with the sales team to ensure effective lead follow-up and conversion.</li></ul>Requirements:<ul><li>Minimum Bachelor's degree required.</li><li>Proven experience as a Meta Ads Specialist / Facebook Ads Specialist.</li><li>Strong experience in lead generation campaigns.</li><li>Good understanding of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.</li><li>Experience with lead generation is highly preferred.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage advertising budgets and achieve performance targets.</li><li>Knowledge of tracking, analytics, and conversion optimization.</li></ul>Salary &amp; Benefits:<ul><li>Competitive Salary </li><li>Performance-based rewards</li><li>Career growth opportunities</li><li>Professional working environment</li></ul>Interested candidates can share their CVs on WhatsApp: 0311 49998274Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Meta Ads Specialist

TechSol (Pvt) Ltd

Company: Epic Global Location: SMCHS, Shahrah-e-Faisal, Karachi Job Type: Full-Time (On-Site) Shift: Night Shift (9:00 PM &ndash; 6:00 AM) Working Days: Monday &ndash; FridayJob OverviewEpic Global is looking for a passionate, analytical, and results-driven Performance Marketer to join our growing team. The ideal candidate will have hands-on experience managing paid advertising campaigns across Meta and Google platforms, with a strong focus on driving conversions, improving campaign performance, and maximizing return on ad spend.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid campaigns on Meta Ads and Google Ads.</li><li>Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.</li><li>Conduct audience research, targeting, and A/B testing to improve campaign effectiveness.</li><li>Analyze campaign data and provide actionable insights and performance reports.</li><li>Implement and manage tracking using Google Analytics, Meta Business Suite, and other marketing tools.</li><li>Stay up to date with the latest digital marketing trends, platform updates, and best practices.</li><li>Collaborate with internal teams to achieve marketing and business objectives.</li></ul>Requirements<ul><li>1&ndash;3 years of hands-on experience in Performance Marketing.</li><li>Strong knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with campaign optimization, audience segmentation, and A/B testing.</li><li>Understanding of Google Analytics, Meta Business Suite, and conversion tracking.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Ability to work independently and manage multiple campaigns simultaneously.</li><li>Excellent communication and time management skills.</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Career growth opportunities in a fast-growing digital agency.</li><li>Collaborative and professional work environment.</li><li>Five-day work week (Monday&ndash;Friday).</li></ul>Job Details<ul><li>Job Type: Full-Time</li><li>Work Location: On-Site (Karachi)</li><li>Shift: Night Shift (9:00 PM &ndash; 6:00 AM)</li></ul>ApplyIf you're passionate about performance marketing and ready to grow your career with Epic Global, we'd love to hear from you.Apply by sending your resume to: careers@epicglobal.pkPay: Rs50,000.00 - Rs90,000.00 per monthWork Location: In person

Performance Marketer (Junior–Mid Level)

Delivery Hero

<div>Company Description 
instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.
With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone&rsquo;s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we&rsquo;re always on the lookout for new talents to join us on our success journey. 
Job Description 
This is an individual contributor role on the Performance Marketing team. You will own the day-to-day execution of paid campaigns across channels, manage budgets, and drive customer acquisition for instashop.
You will work directly with the Head of Marketing at instashop on Marcomms strategy, incentive tracking, and business performance analysis, but also work as a dotted line with Talabat&rsquo;s performance marketing lead. This is a hybrid role: part campaign executor, part strategic analyst. You need to be comfortable switching between both.
The team expects you to run lean. That means embedding AI into your workflow, cutting manual steps wherever possible, and operating at a pace that matches the business.
Campaign Execution<ul><li>
Own end-to-end campaign setup, bidding, and optimisation across Meta, TikTok, and other paid channels.</li><li>
Take creatives live, test new formats, and iterate based on performance data.</li><li>
Manage daily budget allocation and pacing to hit CAC targets.</li><li>
Monitor campaign health and flag issues before they compound.</li></ul>
Performance Analysis<ul><li>
Analyse campaign performance across the full funnel, from impression to conversion.</li><li>
Build and maintain regular performance reports for the Head of Marketing and senior stakeholders across the two main markets (UAE &amp; Egypt)</li><li>
Track incentive performance and contribute to business performance reviews.</li><li>
Identify CAC efficiency opportunities and bring data-backed recommendations.</li></ul>
Experimentation<ul><li>
Design and run A/B tests on creatives, audiences, bids, and landing experiences.</li><li>
Document test hypotheses, results, and learnings in a structured way.</li><li>
Propose new experiments based on platform signals, competitive benchmarks, and your own analysis.</li></ul>
Strategy and Marcomms Collaboration<ul><li>
Work closely with the Head of Marketing at instashop on marketing communications planning and calendar.</li><li>
Support incentive design and tracking, aligning promotional activity with acquisition goals.</li><li>
Contribute to quarterly planning with performance data and channel insights.</li></ul> 

Qualifications 
Platform Depth<ul><li>
Strong working knowledge of Meta Ads Manager: campaign structures, bidding strategies, Advantage+ campaigns, and creative best practices.</li><li>
Working knowledge of TikTok Ads: smart campaigns, TopView, In-Feed, and short-form content performance patterns.</li><li>
Familiarity with how short-form content (Reels, TikToks) behaves differently in paid vs organic and how to use that to brief or iterate on creative.</li><li>
Working knowledge of other platforms such as Google, Apple Ads, Snapchat etc.</li><li>
Understanding of attribution and MMP mechanics: how platforms like Adjust or AppsFlyer measure installs, events, and in-app revenue, and where discrepancies come from.</li></ul>
AI-First Way of Working<ul><li>
You are expected to use AI tools actively in your day-to-day: for reporting, analysis, brief writing, and workflow automation.</li><li>
The goal is to reduce manual overhead, not just stay busy. If you are doing something repetitive that a well-prompted tool can do, you should already be automating it.</li><li>
Comfort with prompt engineering and integrating AI outputs into real workflows is a strong plus.</li></ul>
Analytical Rigour<ul><li>
You can pull data, build a view, and explain what it means without being hand-held.</li><li>
You understand incrementality vs. last-touch attribution, and you can have an informed conversation about channel contribution.</li><li>
You know what CAC, LTV, ROAS, and CPM mean in practice, not just as definitions.</li></ul>
Speed and Ownership<ul><li>
You do not wait to be told what is wrong. You monitor, spot it, and fix it or flag it.</li><li>
You manage your own workload across campaigns and strategic tasks without dropping either.</li><li>
Fast-paced environment is not a cliche here. It is the actual pace of this team.</li></ul>
Qualifications<ul><li>
3 to 5 years of hands-on performance marketing experience, with at least 2 years focused on paid social.</li><li>
Experience managing and allocating performance marketing budgets across channels and markets with the ability to optimize spend based business objectives.</li><li>
Proven track record running Meta and TikTok campaigns, not just setting them up.</li><li>
Experience working with MMPs (Adjust, AppsFlyer, or equivalent) and understanding attribution at a platform level.</li><li>
Exposure to q-commerce, food delivery, or e-commerce is a strong plus.</li><li>
Bachelor's degree in Marketing, Business, or a related field.</li></ul>
Nice to Have<ul><li>
Experience running campaigns across both brand and performance objectives simultaneously.</li><li>
Experience briefing creative teams and giving structured feedback on short-form video assets.</li><li>
Hands-on use of AI tools in a marketing context (ChatGPT, Claude, Gemini, or similar).</li></ul></div>

Specialist, Performance Marketing - instashop

RECORE ELECTRICAL CONTRACTORS

<div>Who we are:
Recore Electrical Contractors, Inc. is a multi-state licensed, employee-owned, Electrical Services contractor, based just outside of Charlotte, North Carolina. As one of the largest electrical contractors in the Charlotte Metro Area, we at Recore pride ourselves on providing the highest level of service possible.
The career opportunity for you:
Recore Electrical Contractors is seeking a Talent Acquisition Specialist responsible for identifying, contacting, and engaging qualified candidates for current and future employment opportunities. This role focuses on building a strong talent pipeline by proactively reaching out to potential candidates through phone calls, email, social media, job boards, and professional networking platforms. The Talent Specialist reports to, and works closely with the recruiting manager and hiring managers to understand hiring needs and identify candidates who match the required skills and experience. 
Key Responsibilities:<ul><li>
Source and identify qualified candidates using online databases, job boards, social media, employee referrals, and networking.</li><li>
Conduct outbound phone calls and email outreach to introduce job opportunities and assess candidate interest.</li><li>
Perform initial candidate screenings to evaluate qualifications, work history, availability, and salary expectations.</li><li>
Maintain accurate candidate records in the applicant tracking system (ATS).</li><li>
Build and maintain a pipeline of qualified candidates for current and future hiring needs.</li><li>
Schedule interviews between candidates and recruiters or hiring managers.</li><li>
Develop relationships with prospective candidates and provide a positive candidate experience.</li><li>
Follow up with candidates throughout the recruitment process.</li><li>
Meet sourcing and outreach goals while maintaining quality standards.</li><li>
Stay informed about industry trends, labor market conditions, and recruiting best practices.</li></ul>
Required Skills:<ul><li>
Excellent verbal and written communication skills.</li><li>
Strong interpersonal and relationship-building abilities.</li><li>
Ability to conduct high-volume outbound calls.</li><li>
Organizational and time management skills.</li><li>
Familiarity with applicant tracking systems (ATS) and recruiting platforms.</li><li>
Proficiency with Microsoft Office and Google Workspace.</li><li>
Ability to work independently and manage multiple priorities.</li></ul>
Preferred Qualifications:<ul><li>
Experience in recruiting, staffing, customer service, sales, or business development.</li><li>
Knowledge of sourcing techniques and recruitment tools such as LinkedIn Recruiter, Indeed, or other job boards.</li><li>
Strong attention to detail and problem-solving skills.</li><li>
Ability to maintain confidentiality and professionalism.</li><li>
Bi-Lingual &ndash; English/Spanish</li></ul> 
For the Employee:
Employee Stock Option Plan &ndash; Matching 401 K &ndash; Medical, Dental, Vision (Medical Premium paid 100% for the employee)PTO &ndash; Paid Holidays &ndash; Short and Long Term Disability &ndash; Life Insurance</div>

Talent Acquisition Specialist

Hoselton Auto Mall

Hoselton Auto Mall | East Rochester, NY
 Full-Time | $50,000–$65,000 per year
 
Join the Hoselton Marketing Team
 
Hoselton Auto Mall is looking for a creative, organized and data-driven Social Media & Digital Specialist to join our Marketing Team.
 
For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position will help tell the Hoselton story across social media, our websites and other digital channels while supporting Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.
 
The right candidate will be comfortable creating engaging content, managing digital campaigns, updating websites and using performance data to improve results. This is a hands-on opportunity for someone who enjoys combining creativity, technology and analytics.
 
Key Responsibilities
 
Social Media Management and Content Creation
 
<ul>
<li>Manage Hoselton’s social media channels, with a primary focus on Facebook and Instagram, and maintain an organized content calendar covering vehicles, service, employees, community involvement and dealership initiatives.</li>
<li>Write, create, schedule and publish engaging organic content, including graphics, photography and short-form video, that supports dealership goals and reflects Hoselton’s family- and community-focused voice.</li>
<li>Plan, launch and optimize Meta advertising campaigns, including audiences, budgets, creative, testing and performance reporting.</li>
</ul>
___________________________________________________________________________________________________
 
Website and Digital Experience Management
 
<ul>
<li>Oversee content across six Hoselton websites and the employee intranet, ensuring information is accurate, current, customer-focused and easy to navigate.</li>
<li>Use WordPress and dealership website tools to update pages, banners, forms, navigation, staff information, promotional content, monthly specials and campaign landing pages.</li>
<li>Conduct routine website quality checks and coordinate corrections with digital partners while applying working knowledge of SEO, accessibility and basic HTML.</li>
</ul>
___________________________________________________________________________________________________
 
Reputation and Community Management
 
<ul>
<li>Monitor and help manage customer reviews, social media comments, direct messages, mentions and questions across Google, CARFAX, Yelp, Facebook, Instagram and other priority platforms.</li>
<li>Respond in a helpful, respectful and customer-focused tone, escalating concerns to the appropriate manager and coordinating follow-up when needed.</li>
<li>Maintain accurate online business listings and profiles across Hoselton locations and departments.</li>
</ul>
___________________________________________________________________________________________________
 
PPC, Vendor Management and Performance Reporting
 
<ul>
<li>Monitor paid media and digital performance throughout the month, working with vendors to identify practical opportunities to improve efficiency, lead volume, market share and return on investment.</li>
<li>Prepare clear monthly reporting covering social media, paid media, website traffic, conversions, leads, calls and vendor performance.</li>
</ul>
Additional Responsibilities
 
<ul>
<li>Collaborate with the Marketing Team, dealership departments, OEM representatives and digital partners to support promotions, campaigns, content and community initiatives.</li>
<li>Stay current with automotive and digital marketing trends and share relevant opportunities with the Marketing Department Manager.</li>
</ul>
___________________________________________________________________________________________________
 
Your Must Haves
 
<ul>
<li>Demonstrated experience managing social media and creating digital content.</li>
<li>Strong working knowledge of Meta Business Suite and Meta Ads Manager.</li>
<li>Strong writing, editing and communication skills.</li>
<li>Competency with Adobe Creative Suite and short-form video editing.</li>
<li>Proficiency with Microsoft Office and LLM-based AI tools.</li>
<li>Basic familiarity with WordPress or other CMS, and HTML.</li>
<li>The ability to manage multiple priorities, interpret performance data and collaborate effectively across teams.</li>
</ul>
___________________________________________________________________________________________________
 
If You Have These – Even Better!
 
<ul>
<li>An associate or bachelor’s degree in marketing, communications, digital media, advertising or a related field—or equivalent relevant experience.</li>
<li>Experience with paid search, Google Analytics, Looker Studio, SEMrush or reputation-management platforms.</li>
<li>A portfolio or professional examples of social media, graphic design, video or digital marketing work.</li>
</ul>
___________________________________________________________________________________________________
 
Benefits
 
<ul>
<li>Competitive pay based on experience</li>
<li>Health, dental, and vision insurance</li>
<li>401(k) with company match</li>
<li>Paid time off and holidays</li>
<li>Employee discounts on vehicles, service, and parts</li>
<li>Supportive and collaborative team environment</li>
<li>Opportunity for professional growth in a stable, locally owned company</li>
</ul>
___________________________________________________________________________________________________
 
Schedule
 
<ul>
<li>Monday to Friday</li>
<li>Day shift</li>
<li>In-office position (East Rochester, NY)</li>
</ul>
___________________________________________________________________________________________________
 
How to Apply
 Apply now through Indeed or visit our careers page: hoselton.com/careers
 
___________________________________________________________________________________________________
 
Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.

Social Media & Digital Specialist

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