paid search manager

Kraft Heinz

<div><h2 class="jobSectionHeader">Job Description
</h2>Manager Paid Search, Retail Media 
 
We&rsquo;re on a journey to transform our eCommerce Marketing organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we&rsquo;re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.
The Retail Media Paid Search Manager is responsible for helping to drive our eCommerce business, with a focus on defining Paid Search Strategies &amp; scaling best-practices across platforms. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.
Essential Functions &amp; Responsibilities
<ul><li>Develop Retail Paid Search strategies to scale across 15+ Retailers (e.g. Targeting, SKUs, Placements, Budgets, and more)
</li><li>In-depth Measurement across Retail Paid Search to identify areas to optimize against key KPIs (eCom Market Share, iROAS, etc.)
</li><li>Optimize &amp; enhance Retail Paid Search routines to maximize effectiveness &amp; efficiencies of processes internally &amp; externally with agency partner
</li><li>Partner with key cross-functional stakeholders to drive holistic Search Strategies to win the digital shelf: eCom Marketing, Data &amp; Analytics, Content, and more
</li><li>Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
</li><li>Regularly participate and own monthly/quarterly business reviews, retailer media capabilities assessments and industry POVs
</li><li>Continuously innovate and develop forward thinking strategies and roadmaps as retail paid search capabilities evolve
</li>Create Playbooks &amp; Principles to influence overall strategies at scale &amp; educate internal stakeholders 
<li>
 
</li></ul>Expected Experience &amp; Required Skills
<ul><li>Digital &amp; performance marketing experience (5+ years)
</li><li>Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
</li><li>Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.)
</li><li>Media strategy / buying experience in paid search; retail media specifically preferred
</li><li>Strong storytelling and influence ability to internal and external partners
</li><li>Ability to effectively work independently as well as collaboratively across multiple functions
</li><li>Strong motivation in fast paced environment with a bias for action
</li></ul>Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz&rsquo; strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family&rsquo;s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You&rsquo;ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
<ul><li>Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
</li><li>Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
</li><li>Emotional &ndash; Employee Assistance Program , Wellbeing Programs, Family Support Programs
</li><li>Financial &ndash; 401k, Life, Accidental Death &amp; Dismemberment, Disability
</li></ul>Location(s)
Employee's Home - National 
 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.</div>

Manager Paid Search, Retail Media

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program. 
 
The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search. 
 
Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions. 
 
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. 
 
Key job responsibilities 
<ul><li>Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.</li><li>Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.</li><li>Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.</li><li>Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.</li><li>Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.</li><li>Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.</li><li>Challenge the status quo and push for the best customer experience.</li><li>Insist on the highest standards and prioritize long-term results over short-term gains.</li><li>Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences</li></ul> 
About the team 
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li><li>Experience across affiliate marketing, PPC, SEM and social media advertising</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually</div>

Marketing Manager, Paid Search, AWS Search Marketing

Constellation Software, Inc.

<div><div>About Constellation:

Constellation is a cutting-edge AI solution that empowers highly regulated and complex industries with the insights and content they need to fuel their business. Specializing in industries such as healthcare, automotive, insurance, and finance, our powerful data/AI insights tools inform the creation of compliant content at scale. We enable our customers to harness their data and streamline the creation of localized, personalized content. A global, NYC-based company, Constellation has been revolutionizing marketing technology and data intelligence in order to drive exponential growth since its founding in 2016.

Constellation was named the 65th Fastest-Growing Private Company in America, the 10th Fastest-Growing Women-Owned Private Company, and the 7th Fastest-Growing Marketing &amp; Advertising Company by Inc 500. In 2022, our platform won the Digiday Technology Award for Best Marketing Automation Platform.</div>
About the Role:

As a Growth Strategist, you'll be at the forefront of driving success for a rapidly expanding company, crafting and executing paid social, paid search, and programmatic campaigns that propel client objectives forward. From optimizing campaigns to delivering strategic insights, you'll be instrumental in maximizing ROI for clients across verticals. This role offers an exhilarating opportunity to make a significant impact, managing local, regional, and national campaigns for a diverse portfolio of 50+ clients, while collaborating closely with internal teams to ensure client satisfaction. If you're ready to unleash your creativity, analytical prowess, and passion for digital marketing in a fast-paced environment, this is your chance to thrive and contribute to something extraordinary. This is a hybrid position based in our NYC office with required in-office days Tuesday through Thursday from 9:30 a.m. to 6:00 p.m. 


Role Responsibilities:
<ul>
<li>Build and execute paid social/search campaigns on a monthly basis, adhering to clients overall goals.</li>
<li>Optimize campaigns according to campaign objectives on a weekly basis.</li>
<li>Create reports and develop strategic insights to present to clients on a monthly basis, including client decision makers.</li>
<li>Continuously monitor campaigns to ensure KPI's are being met.
</li><li>Manage campaigns media spend, and strategically allocate budgets to maximize ROI and meet industry benchmarks.</li>
<li>Manage regional campaigns across 50+ clients to ensure seamless campaign execution across the team.</li>
<li>Work closely with internal teams to ensure client satisfaction and prevent client turnover.</li>
<li>Present metrics and campaign results to clients.</li>
<li>Help facilitate training/onboarding of new employees.</li>
<li>May have to manage budgeting for the entire portfolio of clients so all team members can ensure proper budget management of their clients.</li>
</ul>
Job Requirements:
<ul>
<li>Bachelor's degree required. 4 Year College Degree in Communications, Marketing, or a related field preferred.
</li><li>1-3 years of experience with paid social and paid search. (Preferably Facebook Ads Manager and Google Ads Manager.)</li>
<li>Strong interpersonal skills. Copywriting skills and strong writing skills are a plus.
</li><li>Ability to work in a fast-paced environment, and complete projects within a deadline.</li>
<li>Ability to analyze and present data in a meaningful and digestible way.
</li><li>Familiarity with A/B testing and multivariate experiments.
</li><li>Demonstrated proactive approaches to problem-solving with strong decision-making capability. Emotional maturity.
</li><li>Highly resourceful team-player, with the ability to also be extremely effective independently. Detail oriented is a must.</li>
<li>Experience with digital marketing tools (e.g, Google Analytics 4, Google Tag Manager) is a plus.</li>
<li>Learn, master, and provide valuable product improvement feedback for our proprietary technology platform</li>
</ul>
Other Job Information: 


This job description is not all inclusive. Constellation reserves the right to amend this job description at any time. 


Benefits at Constellation:
<ul>
<li>Comprehensive Healthcare, Dental, and Vision coverage</li>
<li>Flexible PTO</li>
<li>Hybrid work environment</li>
<li>Casual in office dress code</li>
<li>Competitive 401k plan with company match</li>
<li>Commuter and Parking Benefits</li>
<li>Paid Family Leave</li>
<li>UberEats stipend, free snacks and beverages</li>
<li>Wellness programs and other employee perks</li>
</ul>
Diversity &amp; Inclusion:

Constellation is an Equal Opportunity Employer, committed to providing a diverse and inclusive environment. Here at Constellation we don't discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law.

If you need an accommodation during any part of the interview process, due to a disability, please let your dedicated Talent Partner know.

Compensation Package:

The total compensation package is made up of base compensation, equity, and benefits

New York Pay Range: $75,000 - $85,000 

#LI-Hybrid: hybrid positions</div>

Growth Strategist

Opencare

<div>Location: At Opencare, we are a remote first organization and we are open to applicants across Canada and the US. 
 
Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business. 
 
Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. If the role below is of interest to you, please consider applying! 
 
Opencare&rsquo;s Mission: 
<div>
To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care. 
</div>
Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists should be focused on delivering world class patient experiences and care, not worrying about where their next patient is going to come from. Opencare is making that a reality by conveniently enabling patients to find a new dentist that perfectly matches their needs, and seamlessly book and visit them for the first time. 
 
We live our most important life moments through our mouths, from laughing with friends to eating our favorite meal to kissing our loved ones goodnight. Despite that, most people avoid seeing a dentist and prioritizing their oral wellness. We are changing that. 
 
Our Growth team&rsquo;s Vision: 
 
In order for Opencare to truly impact a change in people&rsquo;s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the &ldquo;why&rdquo; behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health. 
 
 How will you help us get there: 
 
We&rsquo;re looking for a data-driven, growth-minded Performance Marketing Manager, Paid Search to join our team at Opencare. In this role, you will work closely with our CMO to build user acquisition programs, search acquisition frameworks, Google platform strategies, and performance optimization across all search-driven initiatives. You will focus primarily on Google Ads, Bing Ads and the broader Google ecosystem (Search, Performance Max, Demand Gen and YouTube), optimizing scalable, location-based campaigns across multiple markets.. This role is perfect for someone who thrives on testing, analyzing, and scaling digital campaigns that drive measurable business results. 
 
You will be responsible for:<ul><li>
Owning and managing all in-house Paid Search programs including Google Search, Bing Search, and related Google performance products &mdash; from strategy to execution and reporting.</li><li>
Planning, building, and optimizing multi-location paid search campaigns with a heavy emphasis on local intent, competitive dynamics, and geo-specific performance signals.</li><li>
Developing scalable account structures that support managing many local markets while balancing automation and manual optimizations.</li><li>
Leveraging data and insights to make strategic decisions, using benchmarks, historical performance, and real-time metrics to improve ROI.</li><li>
Applying advanced analytical frameworks to simplify large datasets and turn complexity into clear performance recommendations.</li><li>
Designing and executing A/B and multivariate tests with a structured performance measurement framework to validate learnings and inform future campaigns.</li><li>
Executing testing specifically focused on bidding strategies, audiences, keyword intent, ad copy, and landing page performance.</li><li>
Identifying growth opportunities across new and existing marketing channels, balancing experimentation with scalability.</li><li>
Collaborating cross-functionally to understand the full user lifecycle and align marketing efforts with business objectives.</li><li>
Monitoring and report on performance regularly, translating campaign data into actionable insights and recommendations for leadership.</li><li>
Building forecasting and pacing models to effectively manage spend and efficiency across markets.</li></ul>
Skills and attributes we are looking for in a successful candidate:<ul><li>
3&ndash;5+ years experience managing large-scale Paid Search campaigns across multiple geographies, ideally in a distributed/local market model.</li><li>
Strong analytical mindset &mdash; comfortable interpreting large data sets, identifying patterns, and drawing actionable insights.</li><li>
Ability to simplify complex datasets into clear insights, frameworks, and action plans for stakeholders.</li><li>
Proven experience with A/B testing, conversion rate optimization, and analytics tools (Google Analytics, Looker, or similar).</li><li>
Experience managing budgets and performance forecasting with accountability for cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).</li><li>
SEO familiarity and basic comfort with HTML/JavaScript are a plus.</li><li>
Detail-oriented, organized, and highly-motivated, out-of-the-box thinker with an aptitude for problem solving.</li><li>
Excellent teamwork and communication skills; with the ability to understand and communicate high-level goals to team members and stakeholders.</li><li>
A growth-oriented, resourceful mindset that is comfortable managing many campaigns, markets, and tests simultaneously &mdash; you&rsquo;re scrappy, experimental, and thrive in a fast-paced, remote-first SaaS startup.</li></ul>
The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you require assistance or an accommodation due to disability during the interview process, please inform your Talent Partner. 

jbgLZB3gPL</div>

Performance Marketing Manager, Paid Search

Automations Guru

We're seeking an experienced Google Ads Expert to manage and optimize our paid search campaigns. This role is perfect for a data-driven marketer who thrives on improving ROI and scaling successful campaigns.Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns across all formats (Search, Shopping, Display, YouTube, Performance Max)</li><li>Optimize campaigns daily to improve ROAS, reduce CPA, and increase conversion rates</li><li>Conduct keyword research, competitive analysis, and audience targeting</li><li>Write high-converting ad copy and create A/B tests</li><li>Manage monthly advertising budgets efficiently</li><li>Track and analyze campaign performance using Google Analytics and other tools</li><li>Implement and maintain conversion tracking and attribution models</li><li>Generate weekly/monthly performance reports with actionable recommendations</li><li>Stay updated on Google Ads features, algorithm changes, and industry best practices</li><li>Collaborate with marketing team on landing page optimization</li></ul>QualificationsRequired:<ul><li>3+ years of hands-on Google Ads management experience</li><li>Google Ads Certifications (Search, Display, and at least one other specialty)</li><li>Proven track record managing monthly ad budgets of $[XX,000]+</li><li>Strong analytical skills and proficiency with data analysis tools</li><li>Expert knowledge of Google Analytics and Google Tag Manager</li><li>Experience with conversion tracking and optimization</li><li>Excellent Excel/Google Sheets skills</li><li>Strong written communication skills for ad copywriting and reporting</li></ul>Preferred:<ul><li>Experience in [your industry - eCommerce/SaaS/B2B/etc.]</li><li>Google Merchant Center experience (for Shopping campaigns)</li><li>Familiarity with other PPC platforms (Microsoft Ads, Meta Ads)</li><li>Experience with bid management tools (Optmyzr, Kenshoo, etc.)</li><li>Knowledge of SEO and how it complements paid search</li><li>Google Looker Studio experience</li><li>Understanding of CRO principles</li></ul>Skills<ul><li>Google Ads</li><li>PPC Management</li><li>Digital Marketing</li><li>Google Analytics</li><li>SEM</li><li>Campaign Optimization</li><li>Data Analysis</li><li>Conversion Rate Optimization</li><li>A/B Testing</li><li>Budget Management</li></ul>Benefits<ul><li>Competitive salary based on experience</li><li>Professional development and certification reimbursement</li><li>Flexible schedule</li><li>Performance bonuses based on campaign results</li><li>Access to premium marketing tools and platforms</li></ul>How to ApplyPlease submit your application including:<ul><li>Updated resume</li><li>Portfolio or case studies showing your Google Ads results</li><li>Copy of your Google Ads certifications</li></ul>We review applications on a rolling basis and will contact qualified candidates within [X] business days.Equal Opportunity EmployerAutomations Guru is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Job DetailsSchedule:<ul><li>Monday to Friday</li><li>8 hour shift</li><li>Flexible hours available</li></ul>Experience Level:<ul><li>Mid-level (3-5 years)</li><li>Senior level (5+ years)</li></ul>Work Location:<ul><li>In-person in Bahawalpur</li></ul>Job Types: Full-time, Part-time, Contract Contract length: 12 monthsPay: Rs40,000.00 - Rs60,000.00 per monthExpected hours: 40 per weekWork Location: In person

Google Ads Expert

Truist

<div>The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)<div>
Please review the following job description:</div>
In alignment with Truist's in office expectations, this position will be in office 5 days/week. 
 
Full time digital advertising marketing strategist to support, promote and sell Truist&rsquo;s financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, social, display advertising and affiliate/3rd party aggregators. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.<ul><li>
Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.</li><li>
Develop digital marketing tactics to increase product adoption and utilization.</li><li>
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.</li><li>
Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.</li><li>
Responsible for creation and analysis of daily, weekly, and monthly reporting.</li><li>
Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.</li><li>
Partner with the agency to review performance and provide feedback on optimizations.</li><li>
Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.</li><li>
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.</li><li>
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.</li></ul>
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training</li><li>
Two to Five years&rsquo; experience managing Paid Search campaigns</li><li>
Experience managing projects and/or working with an agency partner</li><li>
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market</li><li>
Proficient in Excel and PowerPoint</li><li>
Preferred Qualifications: Google Ads Certification</li><li>
Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads</li></ul>
Preferred Requirements:<ul><li>
Experience developing digital marketing strategies that drive traffic and conversions</li><li>
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders</li><li>
Working knowledge of American Disabilities Act (ACT) compliance requirements</li><li>
Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)</li><li>
Basic to intermediate understanding of SEO and online local listings, working with Location Pages.</li></ul>
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist&rsquo;s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist&rsquo;s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work</div>

Digital Marketing Senior Consultant/Lead

Nykaa

<div>
 
 
 Role Overview :
 
 
 
 
 
 
 Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa&rsquo;s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 
 1. Paid Media Strategy &amp; Execution
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
 </li>
 <li>
 Build full-funnel paid media strategies aligning with marketing and business goals.
 </li>
 <li>
 Conduct extensive keyword research and audience segmentation to drive relevant traffic.
 </li>
 </ul>
 
 
 
 
 
 2. Performance Optimization
 
 
 <ul>
 <li>
 Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
 </li>
 <li>
 A/B test creatives, ad copies, and audience segments for continuous improvement.
 </li>
 <li>
 Manage campaign budgets and pacing to maximize efficiency and impact.
 </li>
 </ul>
 
 
 
 
 
 3. Reporting &amp; Analysis
 
 
 <ul>
 <li>
 Deliver campaign performance reports with actionable insights.
 </li>
 <li>
 Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
 </li>
 <li>
 Collaborate with analytics teams to deep-dive into campaign data and improve performance.
 </li>
 </ul>
 
 
 
 
 
 4. Collaboration &amp; Coordination
 
 
 <ul>
 <li>
 Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
 </li>
 <li>
 Share feedback on creative performance to design and content teams for ongoing improvement.
 </li>
 <li>
 Stay updated on industry trends, platform updates, and best practices.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Skill / Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 1&ndash;5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
 </li>
 <li>
 Proficiency in campaign setup, optimization, and reporting on Google Ads &amp; Meta Ads Manager.
 </li>
 <li>
 Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
 </li>
 <li>
 Ability to analyze data, derive insights, and implement optimization strategies.
 </li>
 <li>
 Experience in managing affiliates and strategic partnerships is a plus.
 </li>
 <li>
 Strong stakeholder management and ability to work in a fast-paced environment.
 </li>
 </ul>
 
 
</div>

Performance Specialist - Senior Executive/Assistant Manager

Search 10000+ Paid search manager jobs near you this March. New roles added regularly across leading industries. Apply today.