paid search manager

Precision Door Service

<div>Description:

Precision Door Service (PDS), a private equity-backed leader in residential and commercial garage door services, is seeking an experienced, highly specialized Paid Search Manager. This individual will be directly responsible for developing and managing high-performance digital advertising campaigns across Google Ads, Bing, and Performance Max (PMAX) for 15+ local markets. This is a tactical, hands-on role that goes beyond basic campaign oversight&mdash;requiring deep expertise in paid media execution, agency/vendor management, performance reporting, and strategic growth enablement. The ideal candidate is an expert in paid search who thrives in platform interfaces, proactively audits agency work, runs RFPs when needed, and leverages 1st-party data connections with Google to maximize efficiency and return on ad spend. 
Responsibilities<ul><li>
Plan, launch, and optimize multi-channel PPC campaigns across Google Ads, Bing, and PMAX for 15+ local markets.</li><li>
Actively manage daily operations inside Google Ads Manager, Bing Ads, and GA4, ensuring performance is monitored and optimized in real-time.</li><li>
Strategically connect 1st-party data (e.g., CRM, call center, offline conversion tracking) to Google's data ecosystem to enhance campaign efficiency.</li><li>
Lead strategy and execution of PMAX campaigns, understanding asset grouping, audience signals, and performance segmentation.</li><li>
Oversee and audit external PPC agency deliverables, ensuring campaigns align with internal goals and platform best practices.</li><li>
Lead the creation, review, and negotiation of agency/vendor contracts and RFPs when required.</li><li>
Regularly report on campaign performance, pacing, and KPIs to internal stakeholders using dashboards and performance summaries.</li><li>
Own A/B testing roadmap for ads, audience segments, landing pages, ad copy and conversion strategies.</li><li>
Collaborate cross-functionally with web, SEO, content, and operations teams to support integrated marketing strategies.</li><li>
Stay up to date on PPC trends, PMAX algorithm updates, platform innovations, and competitive activity in local and national home services.</li><li>
Develop real-time bid strategies to coordinate with Operations and technician capacity to maximize leads and reduce cancellations</li><li>
Embrace AI and new technologies to stay ahead business curve and customer expectations</li><li>
Foster, develop and coordinate relationships with Google Team directly and independently from agency support</li><li>
Maintain advanced verification status for all paid campaigns</li></ul>
Requirements:
<ul><li>5&ndash;10 years of hands-on PPC experience managing and executing campaigns across Google Ads and Bing Ads.</li><li>
Advanced expertise in PMAX, Search, Display, and Retargeting within Google Ads ecosystem.</li><li>
Google Ads certification required; strong familiarity with GA4, conversion tracking, and offline data uploads.</li><li>
Experience connecting 1st-party data sources to ad platforms (e.g., CRM, GCLID matching, offline conversion tracking).</li><li>
Strong Excel skills including pivot tables, VLOOKUPs, and data visualization.</li><li>
Experience running agency audits, evaluating vendor performance, and conducting RFPs.</li><li>
Strong analytical and critical thinking skills; ability to translate data into action and business impact.</li><li>
Comfortable managing multi-million dollar budgets across multiple geographies and seasonal shifts.</li><li>
Exceptional communication and presentation skills for both technical and non-technical stakeholders.</li><li>
Experience in the home services industry or other multi-location field services business preferred.</li><li>
Self-starter with a relentless drive for performance and accountability.</li></ul></div>

Paid Search Manager

Outdoor Cap

<div><div><div>The Search Marketing Specialist drives visibility, traffic, and conversions across organic search, paid search, and AI-driven discovery for Outdoor Cap, JUNK Brands, Legendary Headwear, and related business units. This role owns SEO, SEM, and product feed management, ensuring our brands show up when and where customers are searching.</div><div></div><div> 
From optimizing Google Ads campaigns and merchandise feeds to making sure our sites are structured for SEO and generative AI search, this role blends technical know-how with growth strategy. You&rsquo;ll work across e-commerce, wholesale, and brand initiatives to ensure search becomes a force multiplier for customer acquisition and brand visibility.</div> 
Essential Duties &amp; Responsibilities
Search Strategy &amp; Integration<ul><li>
Develop and execute a unified SEO and SEM strategy for Outdoor Cap, JUNK Brands, Legendary Headwear, and other subsidiaries.</li><li>
Adapt strategies to evolving search experiences including AI Overviews, answer engines, and Performance Max campaigns.</li><li>
Partner with Growth Marketing Specialist to align search and social acquisition tactics.</li></ul>
Paid Search &amp; Feed Management<ul><li>
Own Google Ads campaigns across Search, Shopping, and Performance Max.</li><li>
Manage budgets, pacing, bid strategies, and keyword portfolios to deliver on CAC, ROAS, and revenue targets.</li><li>
Oversee product feed health and optimization in Google Merchant Center, ensuring product data is accurate, complete, and aligned to campaign goals.</li><li>
Collaborate with Product Data and Digital Merchandising teams to improve feed quality, taxonomy, and seasonal relevance.</li></ul>
SEO Leadership<ul><li>
Conduct keyword research, competitive analysis, and gap assessments to guide content and product positioning.</li><li>
Optimize site content, metadata, structured data, and internal linking for higher organic visibility.</li><li>
Perform technical audits to ensure crawlability, indexing, and Core Web Vitals compliance.</li><li>
Develop content recommendations for Creative and Brand teams to capture organic demand.</li></ul>
Analytics &amp; Insights<ul><li>
Define and track search KPIs including organic traffic, SERP rank, Shopping impressions, click-through rate, conversion, CAC, and ROAS.</li><li>
Build dashboards with GA4, Google Ads, and Search Console to monitor performance and surface insights.</li><li>
Provide leadership with actionable recommendations, balancing budget efficiency and growth.</li></ul>
Cross-Functional Collaboration<ul><li>
Partner with Brand Marketing Leads to support campaigns, launches, and seasonal pushes with aligned search strategies.</li><li>
Collaborate with Digital Marketing and Marketing Ops on site architecture, landing page optimization, and CRO.</li><li>
Work with Product Data and E-commerce teams to ensure product content and feed data meet search engine requirements.</li></ul>
Project Management<ul><li>
Maintain a prioritized backlog of SEO and SEM initiatives with clear deliverables and timelines.</li><li>
Conduct pre-launch checks for campaigns, site updates, and product launches to ensure search readiness.</li><li>
Run campaign reviews and post-mortems to document learnings and scale successes</li></ul>
Skills and Competencies<ul><li>
Expertise in SEO (on-page, technical, content) and SEM (Google Ads, Shopping, Performance Max).</li><li>
Strong knowledge of product feed management (Google Merchant Center, feed optimization tools).</li><li>
Understanding of how AI and answer engines are reshaping search.</li><li>
Ability to connect search performance to CAC, ROAS, and LTV outcomes.</li><li>
Proficiency with analytics tools (GA4, Search Console, Ads Manager, feed management platforms).</li><li>
Strong collaboration skills across marketing, creative, and product teams.</li><li>
Organized and detail-oriented project manager.</li></ul> 
Education &amp; Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field preferred.</li><li>
3&ndash;5 years of SEO and SEM experience, ideally with e-commerce or consumer brands.</li><li>
Experience managing product feeds and Shopping campaigns required.</li><li>
Familiarity with AI-driven SEO/SEM tools a plus.</li></ul> 
Physical/Mental Requirements<ul><li>
Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product.</li><li>
Required to have close visual acuity to perform computer tasks and operate other office machinery.</li><li>
The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner.</li><li>
Ability to move 10-20 lbs occasionally throughout day.</li><li>
Ability to hear a phone ring.</li><li>
Must be able to visually differentiate colors.</li></ul></div> 
Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time.</div>

Search Marketing Specialist

Magic

<div>
 
 
 Department:
 
 Support &amp; Leadership
 
 
 
 Location:
 
 Global+
 
 
 
 Compensation:
 
 $6.00 / hour
 
 
 
 
 Description
 
 
 
 
 About the Client
 
 
 Our client is a tech-forward, highly rated home-services company specializing in residential plumbing. They combine smart technology, skilled technicians, and a modern customer experience to deliver fast, honest service. The team is scaling paid acquisition to reach more homeowners while maintaining exceptional quality and transparency.
 
 
 
 Why does this role exist?
 
 
 This role exists to build, launch, and optimize a high-performing paid media engine&mdash;starting with Google Search and supported by Meta retargeting&mdash;to consistently generate qualified plumbing leads at an efficient cost. You&rsquo;ll implement rigorous conversion tracking, create clear reporting, and deliver ongoing testing and budget recommendations to improve CTR, conversion rate, and ROAS. The objective is to stand up two core search campaigns, establish attribution and dashboards, and iterate quickly to scale lead volume without sacrificing quality.
 
 
 
 The Impact you&rsquo;ll make
 
 
 
 
 Paid Search Setup and Tracking
 
 <ul>
 <li>
 Build and launch a city-focused Google Search campaign covering all plumbing services.
 </li>
 <li>
 Build and launch a broad single-service Google Search campaign (e.g., &ldquo;Water Heater Repairs in Keller, Frisco, Plano&rdquo;).
 </li>
 <li>
 Conduct keyword and competitor research using Google Keyword Planner and SEMrush/Ahrefs; structure SKAGs or tightly themed ad groups and assets.
 </li>
 <li>
 Implement conversion tracking via Google Tag Manager and GA4; configure ServiceTitan conversion tracking if available/preferred.
 </li>
 <li>
 Set up CallRail for call tracking and attribution and connect to GA4/Google Ads where feasible; ensure Meta Pixel is properly implemented for retargeting.
 </li>
 <li>
 Ensure landing pages are indexable and healthy via Google Search Console; confirm UTM and naming conventions.
 </li>
 </ul>
 
 Ongoing Optimization and Testing
 
 <ul>
 <li>
 Monitor and optimize bids and bidding strategies (e.g., TCPA/TROAS/manual where appropriate) to improve cost efficiency.
 </li>
 <li>
 Continuously test and refine keywords, match types, and negatives; manage search terms and n-gram analysis.
 </li>
 <li>
 Write, test, and iterate ad copy and extensions/assets to lift CTR and conversion rate; monitor and improve Quality Scores.
 </li>
 <li>
 Partner with the web team to align landing page copy and relevance to improve QS and conversions.
 </li>
 </ul>
 
 Analytics, Reporting, and Budget Allocation
 
 <ul>
 <li>
 Build Looker Studio dashboards reporting CPC, CTR, Conversion Rate, ROAS; compare campaign types and surfaces.
 </li>
 <li>
 Analyze performance and produce actionable insights with clear weekly summaries and next-step recommendations.
 </li>
 <li>
 Reallocate budget across campaigns, locations, and services based on CPL/ROAS and lead quality signals (including call outcomes/offline events).
 </li>
 </ul>
 
 Cross-Channel Retargeting
 
 <ul>
 <li>
 Plan and run Meta (Facebook/Instagram) retargeting campaigns to capture lost traffic; coordinate audiences, timing, and creative with search.
 </li>
 <li>
 Maintain Meta Business Manager setups and ensure accurate event tracking via Meta Pixel and Conversions API where applicable.
 </li>
 </ul>
 
 Collaboration, Documentation, and Communication
 
 <ul>
 <li>
 Work closely with the copywriter and web developer to improve ad-to-page alignment and conversion rates.
 </li>
 <li>
 Communicate results, strategy, and next steps clearly to internal stakeholders; proactively flag risks/opportunities.
 </li>
 <li>
 Document campaign structure, tests, and SOPs for repeatability and scale.
 
 
 </li>
 </ul>
 
 Skills, Knowledge and Expertise
 
 
 
 
 Required:
 
 <ul>
 <li>
 Google CCP experience (Google Ads certification / Google Certified Professional)
 </li>
 <li>
 Experience in managing and optimizing Google Search campaigns end-to-end (build, launch, test, scale) for local services or SMB lead gen.
 </li>
 <li>
 Proficiency with Google Tag Manager and GA4 conversion/event tracking; able to QA and troubleshoot
 </li>
 <li>
 Ability to build and maintain Looker Studio dashboards for executive-ready reporting
 </li>
 <li>
 Able to work 9:00 am&ndash;5:00 pm Central Time
 </li>
 <li>
 WFH Set-Up:
 <ul>
 <li>
 Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
 </li>
 <li>
 Internet speed of at least 40MBPS
 </li>
 <li>
 Headset with an extended mic that has noise cancellation and a webcam
 </li>
 <li>
 Back-up computer and internet connection
 </li>
 <li>
 Quiet, dedicated workspace at home
 </li>
 </ul>
 </li>
 </ul>
 
 Your Superpowers:
 
 <ul>
 <li>
 Technical: Google Ads, GTM, GA4, Looker Studio, Google Keyword Planner, Google Search Console, Meta Ads Manager/Business Manager, Meta Pixel, CallRail (or similar), SEMrush/Ahrefs
 </li>
 <li>
 Analytical: A/B testing for ads/landing pages, Excel/Google Sheets modeling for bids/budgets, data-driven decision-making
 </li>
 <li>
 Domain: Experience with home services (plumbing/HVAC/electrical/pest) and ServiceTitan or similar CRM is a plus
 </li>
 <li>
 Soft skills: Clear communicator, proactively surfaces insights and next steps, highly organized, documents SOPs, collaborates well with copy and web teams, bias for action
 </li>
 </ul>
 
 You should apply if&hellip;
 
 <ul>
 <li>
 You love owning performance: from clean tracking to sharp insights to rapid testing that moves CTR, CVR, CPL, and ROAS
 </li>
 <li>
 You&rsquo;re resourceful and proactive&mdash;comfortable making recommendations, validating with data, and iterating fast
 </li>
 <li>
 You care about the customer journey and align ads, offers, and landing pages to drive qualified leads
 </li>
 <li>
 You thrive in a collaborative, accountable environment and communicate clearly with non-technical stakeholders
 </li>
 </ul>
 
 What to expect...
 
 
 
 
 
 Work Setup:
 
 <ul>
 <li>
 Remote position
 </li>
 <li>
 Must have a reliable internet connection and a quiet workspace
 </li>
 <li>
 Required to provide own computer with Intel Core i5 or something similar or higher operating system
 </li>
 </ul>
 
 Working Hours:
 
 <ul>
 <li>
 40 hours per week
 </li>
 <li>
 Monday - Friday: 9:00 am - 5:00 pm (Central Time)
 </li>
 </ul>
 
 Compensation:
 
 <ul>
 <li>
 $6 per hour
 </li>
 <li>
 No benefits package included
 
 
 </li>
 </ul>
 
 Benefits
 
 
</div>

Digital Marketing Associate - Freelance, Remote

CTAM

Job Summary CTAM, a marketing organization focused on the telecommunications industry, is seeking a Search Engine Marketing Manager to support a national, award-winning B2C digital marketing initiative that drives leads to major Internet and Cable TV providers like Comcast, Spectrum, and Cox. This individual will support the marketing team with the development and implementation of online advertising strategies, as well as the management of paid search efforts. The SEM Manager is responsible for evaluating, refining, and enhancing campaign performance to reach target audiences with maximum effectiveness, as well as working cross-functionally to ensure alignment with CTAM&rsquo;s overall marketing strategy.Duties<ul><li>Campaign Strategy &amp; Management: Develop and implement comprehensive paid search strategies to meet traffic, lead generation, and revenue objectives.</li><li>Keyword Research &amp; Optimization: Identify targeted keywords, develop ad groups, and optimize bids to maximize the effectiveness of campaigns.</li><li>Ad Copy Creation: Create compelling and high-converting ads that are aligned with brand guidelines and resonate with target audiences.</li><li>Budget Management: Manage and allocate budgets across campaigns to ensure efficient expenditures and optimal returns.</li><li>Performance Analysis &amp; Reporting: Analyze campaign performance and provide actionable insights through regular reporting (CTR, CPC, CPA, ROAS).</li><li>A/B Testing: Conduct A/B tests to improve the performance of ad copy, landing pages, and bidding strategies.</li><li>Platform Expertise: Stay current on industry trends and platform enhancements (e.g., Google AdWords, Microsoft Advertising).</li><li>Collaboration: Coordinate closely with the content, SEO, and creative teams to ensure campaigns are executed cohesively and aligned with broader marketing initiatives.</li><li>Landing Page Optimization: Work with product and design teams to develop landing pages that are optimized for conversion rate optimization (CRO).</li><li>Compliance: Maintain compliance with all platform policies, industry regulations, and brand guidelines.</li><li>Cross-Functional Support: Participate in a variety of other CTAM projects as needed.</li></ul>Requirements/Qualifications<ul><li>Bachelor&rsquo;s degree or higher.&middot;</li><li>5+ years of progressive work experience in SEM, including management of a 7-figure paid media budget.</li><li>Proven track record of success in a fast-paced marketing environment.</li><li>Ability to collaborate with a wide variety of participants in a co-op marketing environment.</li><li>Passion for helping create &ldquo;best-in-class&rdquo; marketing programs that leverage data, insights, and innovations within the industry.</li><li>Google Ads Certification and/or Microsoft Advertising Certification is highly preferred.</li><li>Proven history of improving ad operations to impact results and ROI.</li><li>Strong analytic skills and an ability to grasp complex data and reports.</li><li>Knowledge of SEO principles and how they complement paid search efforts.</li><li>Proven ability to drive results in a competitive environment.</li><li>Exceptional project management skills and Ability to work independently to accomplish business objectives.</li><li>Collaborative approach &ndash; ability to build relationships and influence matrix resources.</li><li>Proactive and enthusiastic mindset</li><li>Data-driven decision-maker</li><li>Excellent written, oral, and presentation skills, with an ability to articulate meaning clearly.</li><li>Dedication to continuous improvement and willingness to own programs and take calculated risks.</li><li>Accountability and ambition for reaching outlined performance goals.</li></ul>Job Type: Full-timeBase Pay: $80,000.00 - $95,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Professional development assistance</li><li>Referral program</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Have you managed a 7-figure or more paid media budget?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>SEM paid media: 5 years (Required)</li></ul>License/Certification:<ul><li>Google Ads Certification (Preferred)</li></ul>Location:<ul><li>United States (Required)</li></ul>Work Location: Remote

Search Engine Marketing Manager

GlueIQ

<div>
 
 
 Department:
 
 
 Media
 
 
 
 
 Direct Report:
 
 
 Sr. Media Director
 
 
 
 
 Title:
 
 
 Sr. Search Specialist
 
 
 
 
 Level:
 
 
 Sr. Manager
 
 
 
 
 
 
 
 
 
 ABOUT GLUEIQ
 
 
 GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients
 
 
 
 
 
 
 
 
 POSITION SUMMARY
 
 
 
 We are seeking a highly skilled and experienced Senior Search Specialist to lead our search engine marketing (SEM) efforts. The ideal candidate will have a proven track record in managing and optimizing paid search campaigns across platforms like Google Ads, Bing, and social media channels. This role involves developing strategy, executing campaigns, analyzing performance, and collaborating with our creative and account teams to deliver impactful results for our clients.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 <ul>
 <li>
 Develop, implement, and manage comprehensive SEM strategies for multiple clients
 </li>
 <li>
 Conduct keyword research, create compelling ad copy, and optimize landing pages
 </li>
 <li>
 Monitor, analyze, and report on campaign performance, making data-driven adjustments
 </li>
 <li>
 Stay updated with industry trends, platform updates, and best practices in paid search
 </li>
 <li>
 Collaborate with creative teams to align messaging and visual assets with campaign goals
 </li>
 <li>
 Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search
 </li>
 <li>
 Manage budgets and bid strategies to maximize ROI
 </li>
 <li>
 Conduct competitor analysis and identify new opportunities for growth
 </li>
 <li>
 Provide mentorship and guidance to junior team members
 </li>
 </ul>
 
 
 
 
 QUALIFICATIONS
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Advertising, Communications, or a related field
 </li>
 <li>
 6+ years of experience in paid search and SEM campaigns
 </li>
 <li>
 Proven success in managing large-scale PPC campaigns with a strong ROI focus
 </li>
 <li>
 Expertise in Google Ads, Microsoft Advertising, and analytics tools (e.g., Google Analytics, SEMrush)
 </li>
 <li>
 Certification in Google Ads and other relevant platforms
 </li>
 <li>
 Experience with SEO and integrated digital marketing strategies
 </li>
 <li>
 Familiarity with social media advertising platforms
 </li>
 <li>
 Strong analytical skills and ability to interpret data to optimize campaigns
 </li>
 <li>
 Excellent communication and collaboration skills
 </li>
 <li>
 Creative problem-solving mindset and attention to detail
 </li>
 <li>
 Commitment to work in-person at our Coral Gables office location (4) four days a week
 </li>
 </ul>
 
 
 
 
 
 
 
 BENEFITS:
 
 <ul>
 <li>
 Glue-IQ pays 100% of Health plan premium (health, dental, vision)
 </li>
 <li>
 Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
 </li>
 <li>
 401k Profit-Sharing Plan
 </li>
 <li>
 Client-specific benefits and perks
 </li>
 <li>
 Office located in heart of Coral Gables
 </li>
 </ul>
 
 
 
 
 
 
 
 
 *GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.
 
 
 
 
 
 
 
 The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
 
 
 
 
 
 
 
 
 
 
 
</div>

Senior Search Specialist

BrandRep

Job Purpose:We are looking for a results-driven and enthusiastic professional who thrives in a fast-paced, collaborative environment. As a Google Ads Campaign Manager, you will manage and oversee multiple client Google Ads accounts, leading the strategy and execution of paid search campaigns across Search, Display, Video, and App networks. You&rsquo;ll handle audience targeting, keyword research, ad group structuring, ad copywriting, and landing page testing, all while driving measurable results. The ideal candidate has hands-on experience with both Google Ads (AdWords) and Facebook Advertising, and is excited to optimize campaigns, provide strategic guidance, and make a real impact for our clients.Job Summary<ul><li>Management and optimization of paid search campaigns across Google Ads (Search, Display, Video, App) and Facebook Ads.</li><li>Oversee audience targeting, keyword research, ad group structuring, ad copywriting, and landing page testing.</li><li>Execute campaign strategies, including keyword refinement, creative testing, budget management, and performance tracking.</li><li>Monitor the health and performance of hundreds of client accounts and provide actionable reports to stakeholders.</li><li>Audit and optimize landing pages to ensure high conversion rates and effective traffic distribution.</li><li>Analyze client, competitor, and industry data to identify opportunities and improve campaign performance.</li><li>Collaborate with internal teams to set goals, establish expectations, and drive client success.</li><li>Mentor and guide junior team members on campaign execution, reporting, and optimization strategies.</li><li>Stay up-to-date with PPC industry trends, new tools, and platform updates to maintain a competitive edge.</li></ul>Minimum Requirements<ul><li>Proven experience managing Google Ads campaigns across Search, Display, Video, and App platforms.</li><li>Experience managing multiple campaigns and platforms simultaneously.</li><li>Strong analytical and reporting skills, with experience using Google Analytics and Facebook Insights.</li><li>Excellent written and verbal communication skills, with strong copywriting ability.</li><li>Solid understanding of HTML, CSS, and web standards as they impact PPC performance.</li></ul>Preferred / A Plus<ul><li>Google Ads and/or Google Analytics Certification.</li><li>SEO skills: on-page, off-page, and technical SEO.</li></ul>Benefits:<ul><li>Health Benefits (Medical, Vision, Dental)</li><li>Paid Sick Days</li><li>Paid Holidays</li><li>401k</li><li>Life Insurance</li><li>Business Casual Dress Code</li><li>Fun, supportive and energetic work environment</li></ul>Job Type: Full-timePay: $70,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Vision insurance</li></ul>Ability to Commute:<ul><li>Irvine, CA 92618 (Required)</li></ul>Ability to Relocate:<ul><li>Irvine, CA 92618: Relocate before starting work (Required)</li></ul>Work Location: In person

Google Ads Campaign Manager

Animaker Media pvt ltd

Location: H block Dha Phase 1 Job Type: Full-time Working Hours: 6:00 PM &ndash; 3:00 AMAbout Us: Animaker Media is a dynamic digital marketing agency specializing in helping businesses grow online through data-driven advertising strategies. We deliver creative and effective campaigns across Google, Meta, and other digital platforms.Job Summary: Animaker Media is seeking a skilled Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads and Meta Ads (Facebook &amp; Instagram) during evening and night hours. The ideal candidate is analytical, creative, and experienced in driving measurable results through paid search, display, video, and social campaigns.Key Responsibilities:<ul><li>Plan, create, and manage campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook &amp; Instagram).</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Write persuasive ad copy, design ad creatives, and test variations to maximize performance.</li><li>Monitor, analyze, and optimize campaigns to meet KPIs such as CTR, CPA, ROAS, and conversions.</li><li>Implement tracking and reporting using tools like Google Analytics, Facebook Pixel, and Tag Manager.</li><li>Manage ad budgets, bid strategies, and campaign performance.</li><li>Collaborate with marketing, sales, and creative teams to align campaigns with business objectives.</li><li>Stay updated on platform updates, trends, and best practices for both Google and Meta advertising.</li></ul>Qualifications:<ul><li>Proven experience managing campaigns on Google Ads and Meta Ads (2+ years preferred).</li><li>Strong understanding of PPC, paid social strategies, and digital marketing metrics.</li><li>Experience with Google Analytics, Facebook Business Manager, and related tracking tools.</li><li>Strong analytical skills to interpret data and make actionable recommendations.</li><li>Excellent written and verbal communication skills.</li><li>Google Ads and Facebook Blueprint certifications are a plus.</li><li>Knowledge of SEO, email marketing, and marketing automation is a bonus.</li></ul>Key Metrics / KPIs:<ul><li>Click-through rate (CTR)</li><li>Conversion rate</li><li>Cost per acquisition (CPA)</li><li>Return on ad spend (ROAS)</li><li>Audience engagement metrics (for Meta Ads)</li></ul>Why Join Animaker Media:<ul><li>Work with a creative, data-driven team in a fast-growing digital marketing agency.</li><li>Opportunities for professional development and certifications.</li><li>Flexible night shift working hours with competitive compensation.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Paid Media Specialist (Google Ads & Meta Ads)

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