paid search manager

Mason Interactive

<div><p><b>Position: </b>Manager, Paid Search<br>
<b>Company:</b> Mason Interactive<br>
<b>Location: </b>Brooklyn, NY (Hybrid &ndash; Up to 3 days/week in office)</p><p></p><p><b><br>
Job Overview:</b><br>
Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor or Associate Director of Paid Search, you'll drive performance through innovative, data-driven strategies that deliver real results for our clients.</p><p></p><p><b><br>
Key Responsibilities:</b></p>
<ul>
<li><b>Own Campaign Operations:</b> Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.<br>
</li>
<li><b>Execute Strategic Plans:</b> Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.<br>
</li>
<li><b>Master Platform Expertise:</b> Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.<br>
</li>
<li><b>Collaborate Across Teams:</b> Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.<br>
</li>
<li><b>Analyze Performance:</b> Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.<br>
</li>
<li><b>Adhere to Processes: </b>Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.</li></ul><br>
<p></p>
<p><b>
Qualifications:</b></p>
Minimum 3 years of experience in digital marketing/agency setting with paid search campaign management.<br>
<ul><li>
</li>
Minimum 2 years of direct client account management/ownership experience.<br>
<li>
</li>
Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush).<br>
<li>
</li>
Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions.<br>
<li>
</li>
<li>Excellent organizational skills to manage multiple projects and teams effectively.</li></ul><br>
<p></p>
<p><b>
Preferred:</b></p>
Certifications in Google Ads, Google Analytics, and other relevant platforms.<br>
<ul><li>
</li>
Experience supporting and training marketing team members.<br>
<li>
</li>
<li>Proven track record of growing client accounts and achieving marketing objectives.</li></ul><br>
<p></p>
<p><b>
Benefits:</b></p>
Competitive salary with 401K matching.<br>
<ul><li>
</li>
Comprehensive health, dental, and vision insurance.<br>
<li>
</li>
Unlimited PTO and paid holidays.<br>
<li>
</li>
<li>Extensive training and development opportunities during tenure.</li><br>
</ul>
<p><b>About Mason Interactive:</b><br>
Mason Interactive is a premier digital marketing agency. We prioritize innovation, data integrity, and professional growth, delivering exceptional results for clients across various industries. We consider all applicants without regard to race, color, religion, gender, or any other protected status.</p></div>

Paid Search Manager

<div><p><b>Position: </b>Manager, Paid Search<br>
<b>Company:</b> Mason Interactive<br>
<b>Location: Charlotte, NC</b> (Hybrid &ndash; Up to 3 days/week in office)</p><p></p><p><b><br>
Job Overview:</b><br>
Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor or Associate Director of Paid Search, you'll drive performance through innovative, data-driven strategies that deliver real results for our clients.</p><p></p><p><b><br>
Key Responsibilities:</b></p>
<ul>
<li><b>Own Campaign Operations:</b> Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.<br>
</li>
<li><b>Execute Strategic Plans:</b> Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.<br>
</li>
<li><b>Master Platform Expertise:</b> Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.<br>
</li>
<li><b>Collaborate Across Teams:</b> Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.<br>
</li>
<li><b>Analyze Performance:</b> Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.<br>
</li>
<li><b>Adhere to Processes: </b>Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.</li></ul><br>
<p></p>
<p><b>
Qualifications:</b></p>
Minimum 2 years of experience in digital marketing/agency setting with paid search campaign management.<br>
<ul><li>
</li>
Minimum 1 years of direct client account management/ownership experience.<br>
<li>
</li>
Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush).<br>
<li>
</li>
Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions.<br>
<li>
</li>
<li>Excellent organizational skills to manage multiple projects and teams effectively.</li></ul><br>
<p></p>
<p><b>
Preferred:</b></p>
Certifications in Google Ads, Google Analytics, and other relevant platforms.<br>
<ul><li>
</li>
Experience supporting and training marketing team members.<br>
<li>
</li>
<li>Proven track record of growing client accounts and achieving marketing objectives.</li></ul><br>
<p></p>
<p><b>
Benefits:</b></p>
Competitive salary with 401K matching.<br>
<ul><li>
</li>
Comprehensive health, dental, and vision insurance.<br>
<li>
</li>
Unlimited PTO and paid holidays.<br>
<li>
</li>
<li>Extensive training and development opportunities during tenure.</li><br>
</ul>
<p><b>About Mason Interactive:</b><br>
Mason Interactive is a premier digital marketing agency. We prioritize innovation, data integrity, and professional growth, delivering exceptional results for clients across various industries. We consider all applicants without regard to race, color, religion, gender, or any other protected status.</p></div>

Arrow Electronics

<div><h1 class="jobSectionHeader"><b>Position:</b></h1>
Paid Search Manager<h1 class="jobSectionHeader"><br>
<b>
Job Description:</b></h1><p>
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.</p><p></p><p>
The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives.</p><p></p><p>
If you're passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you!</p><p></p><p><b>
What You'll Be Doing:
</b></p><p><i>Global Paid Search Strategy Lead</i></p><ul><li><p>
Develop global Paid Search strategy for channels such as Google &amp; Bing, aligning with broader marketing objectives and business goals</p></li><li><p>
Oversee brand budget allocation and establish performance benchmarks for paid search channels</p></li><li><p>
Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations</p></li><li><p>
Lead cross-functional collaboration with analytics team to ensure accurate &amp; clean data across platforms</p></li><li><p>
Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs</p></li><li><p>
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting</p></li><li><p>
Drive lead generation testing efforts across paid search channels Google &amp; Bing</p></li><li><p>
Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales</p></li><li><p>
Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing</p></li><li><p>
Analyze campaign performance using Google Analytics, Search Console, and third-party tools</p></li></ul><p></p><p><i>
Paid Search Automation Lead</i></p><ul><li><p>
Provide strategic recommendations and input for regional expectations in global strategy</p></li><li><p>
Define, measure, and evaluate relevant paid media KPIs</p></li><li><p>
Manage SKU campaigns on Google &amp; Bing globally with a focus on efficiency and scalability</p></li><li><p>
Oversee feed management for Google &amp; Bing ensuring all data is accurate and grouped appropriately</p></li><li><p>
Maintain the relationship with Products team and evaluate value annually</p></li><li><p>
Create reporting around paid marketing funnels and leverage this to improve conversion rates</p></li><li><p>
Support analytics alignment for all paid search channels</p></li><li><p>
Continuously test creative, targeting, bidding strategies, and landing page alignment</p></li><li><p>
Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team</p></li></ul><p></p><p><b>
What We Are Looking For:
</b></p><ul><li><p>10+ years experience in digital marketing with specific focus on paid search campaign management</p></li><li><p>
Demonstrated experience scaling paid search programs with strong ROI focus</p></li><li><p>
Proficiency with Google Ads, Microsoft Advertising, and related platforms</p></li><li><p>
Strong analytical skills with ability to extract insights from complex data sets</p></li><li><p>
Experience managing substantial marketing budgets effectively</p></li><li><p>
Knowledge of current SEM best practices, trends, and algorithm updates</p></li><li><p>
Excellent communication skills for cross-functional collaboration</p></li><li><p>
Strong attention to detail and ability to manage multiple priorities</p></li><li><p>
Google Ads and Microsoft Advertising certifications</p></li><li><p>
Experience with marketing automation platforms and CRM integration</p></li><li><p>
Working knowledge of SEO principles and their relationship to paid search</p></li><li><p>
Experience with scripts, automation, and feed management</p></li><li><p>
International market experience</p></li><li><p>
Experience with evolving channel strategies and tactics based on customer insights and product evolution</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Work Arrangement:</b></h2><ul><li><p>
Hybrid: 3 days in office/2 days work from home</p></li></ul><p></p><p><b>
What&rsquo;s In It For You :</b></p><p>
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That&rsquo;s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.</p><ul><li><p>
Medical, Dental, Vision Insurance</p></li><li><p>
401k, With Matching Contributions</p></li><li><p>
Short-Term/Long-Term Disability Insurance</p></li><li><p>
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options</p></li><li><p>
Paid Time Off (including sick, holiday, vacation, etc.)</p></li><li><p>
Tuition Reimbursement</p></li><li><p>
Growth Opportunities</p></li><li><p>
And more!</p></li></ul><p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><h1 class="jobSectionHeader"><b>
Annual Hiring Range/Hourly Rate:</b></h1></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
$89,900.00 - $125,000.00<p></p><p>
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.</p><h1 class="jobSectionHeader"><b><br>
Location:</b></h1>
US-GA-Alpharetta, Georgia (Sanct)<p></p><h1 class="jobSectionHeader"><b><br>
Time Type:</b></h1>
Full time<h1 class="jobSectionHeader"><br>
<b>
Job Category:</b></h1>
Marketing and Communications<p></p><h1 class="jobSectionHeader"><b>
EEO Statement:</b></h1><p>
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)</p><p><i><br>
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.</i></p><p></p><p><i>
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.</i></p></div>

Oia Properties

<p><b>Digital Marketing Lead (SEM) </b></p><p>We are looking for a results-driven and strategic Performance Marketing Specialist with extensive experience in SEM to manage and enhance our paid digital presence, lead quality, media buying, and overall marketing performance across paid search channels.</p><p>The ideal candidate will be responsible for co-planning and executing Google Paid Search campaigns, integrating website forms with Bitrix24 CRM, monitoring lead quality within Bitrix24, and optimizing campaign performance to drive high-quality leads and conversions through Google Ads.</p><p><b>Responsibilities:</b></p><p><b>SEM &amp; Display Ads</b></p><p>&middot; Manage a multimillion-dirham annual budget to maximize ROI and lead generation across paid channels</p><p>&middot; Develop and execute new and current paid search campaigns in Google Ads to drive qualified leads and maximize the overall ROI</p><p>&middot; Monitor and optimize performance on paid search campaigns, display ads, and retargeting ads to improve conversion rates and reduce cost-per-lead</p><p>&middot; Monitor lead quality and make data-driven decisions to improve lead qualification and conversion</p><p>&middot; Analyze performance metrics &amp; KPIs and adjust bidding strategies, audience targeting, and creative assets as needed for ongoing optimization</p><p>&middot; Integrate website forms with Bitrix24 CRM to automatically capture leads into the appropriate campaigns or projects within the CRM</p><p>&middot; Regular weekly, monthly, and quarterly reporting on performance</p><p><b>CRM &amp; Automation</b></p><p>&middot; Ensure accurate data capture and segmentation within the CRM to support personalized marketing efforts and performance reporting</p><p>&middot; Collaborate with web developers to ensure proper API usage, error handling, and secure data transfer between platforms and the CRM system</p><p>&middot; Set up and maintain automated workflows that trigger based on user actions, campaign responses, or form submissions to reduce manual tasks and improve efficiency</p><p><b>WhatsApp &amp; Email campaigns</b></p><p>&middot; Co-plan and execute targeted WhatsApp and email campaigns to selected segmented audience as required</p><p>&middot; Export and validate CRM audience data for integration with third-party platforms to execute targeted and personalized WhatsApp and email campaigns</p><p>&middot; Create and assess A/B test messaging strategies to improve open rates, click-through rates, and campaign ROI.</p><p><b>SEO</b></p><p>&middot; Support the development of content marketing strategies to produce relevant and engaging content for the website and the blog</p><p>&middot; Work closely with agencies and SEO specialists to improve website visibility, search rankings, and organic traffic</p><p>&middot; Work closely with agencies and SEO specialists to improve website performance and support in researching relevant keywords and strategic directions for effective SEO.</p><p><b>Required Skills &amp; Experience</b></p><p>&middot; Minimum 5 years of hands-on experience in digital marketing with a strong focus on SEM and performance marketing</p><p>&middot; Experience with Bitrix24 CRM, including form integrations and automation setup</p><p>&middot; Proficiency in Zapier and other automation tools for connecting apps, streamlining workflows, and managing marketing triggers</p><p>&middot; Extensive experience in managing and optimizing Google Ads campaigns (Search, Display, YouTube) with a focus on lead generation and ROI</p><p>&middot; Skilled in Google Looker Studio (formerly Data Studio) for building smart dashboards and visualizing marketing performance metrics</p><p>&middot; Proficient in Google Analytics 4 (GA4)</p><p>&middot; Experience with Google Tag Manager and code tracking implementations</p><p>&middot; Strong understanding of SEO fundamentals, keyword research, and collaboration with SEO specialists and content teams</p><p>&middot; Strong analytical skills and ability to make data-driven decisions to improve campaign performance.</p><p>&middot; Excellent project management and communication skills; ability to work with cross-functional teams and external agencies.</p><p>&middot; Familiarity with Mailchimp email software and WhatsApp marketing platforms and campaign execution best practices</p><p>&middot; Solid knowledge of Meta Business Manager for managing Facebook and Instagram paid campaigns.</p><p>&middot; Strong understanding of AI tools and a tech-savvy mindset for adopting and implementing new marketing and ai-relevant technologies</p><p>Job Type: Full-time</p><p>Job Type: Full-time</p>

Digital Marketing Lead (SEM) - Real Estate

GE HealthCare

<div><h1 class="jobSectionHeader"><b>Job Description Summary</b></h1>
As the SEM Manager for USCAN, this role will be responsible for leading, coordinating and/or managing the development and execution of search marketing plans, including traditional search engines as well as AEO and GEO, and identifying and executing opportunities to drive growth.<br>
<br>
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.<p></p><h1 class="jobSectionHeader"><b>
Job Description</b></h1><div><div><p>
Are you a seasoned paid search marketer who can innovate and drive impact beyond traditional paid search? We are in search of an SEM Manager who can do more than just manage simple campaigns. This role is responsible not just for end-to-end paid search strategy, but also for advancing how we leverage search across AEO and GEO in the US and Canada.</p></div><div><p>
This person will be our in-house paid search authority, blending hands-on expertise with strategic vision. They will not only design and optimize paid search campaigns, but work closely with the Campaign Orchestration, SEO lead, and business teams to drive impact through search engine marketing, AEO, and GEO, connect paid search performance with broader efforts, as well as identify additional opportunities, ensuring that every dollar spent maps back to measurable impact.</p></div><p></p><div><p><b><br>
Core Responsibilities</b></p></div><div><ul><li><p><b>
Innovation Mindset</b>: Ability to harness AI advancements in search, specifically AEO and GEO, and analytics to identify opportunities, drive smarter optimizations, improve efficiency, and future-proof SEM strategy in a rapidly evolving landscape.</p></li></ul></div><div><ul><li><p><b>
Data &amp;</b><b> </b><b>Revenue-Driven Strategy:</b> Align paid search programs with business needs along the customer journey, ensuring campaigns contribute to growth targets by supporting the customer journey .</p></li></ul></div><div><ul><li><p><b>
Search Ownership:</b> Develop and own the paid search roadmap across Google and Bing, driving measurable growth in leads, opportunity pipeline, and revenue.</p></li></ul></div><div><ul><li><p><b>
Analytics &amp; Reporting:</b> Develop clear reporting of performance and outcomes, and clearly present those outcomes to various stakeholders within and out of marketing.</p></li></ul></div><div><ul><li><p><b>
Optimization Expertise:</b> Lead advanced keyword strategy, bidding, A/B testing, audience targeting, and landing page optimization.</p></li></ul></div><div><ul><li><p><b>
Budget Stewardship:</b> Own and forecast SEM budgets, optimizing for ROI and scalability.</p></li></ul></div><div><ul><li><p><b>
Cross-Functional Partnership:</b> Work with marketing and product teams to integrate SEM into broader customer lifecycle programs.</p></li></ul></div><div><ul><li><p><b>
Trendspotting:</b> Stay ahead of platform changes, AI tools, and industry best practices.</p></li></ul></div><p></p><div><p><b><br>
Qualifications</b></p></div><div><ul><li><p><b>
Experience:</b> 6&ndash;8 years in SEM/Paid Search, with <b>at least 3 years in a strategy capacity.</b></p></li><li><p>
Bachelor&rsquo;s degree in Marketing, Business, or a related field.</p></li></ul></div><div><ul><li><p><b>
Innovation:</b> Proven ability to implement new strategies, tools, and frameworks that scale growth. Experience leveraging AI tools across Google, Bing, and analytics platforms to enhance bidding strategies, audience targeting, reporting, and content optimization.</p></li></ul></div><div><ul><li><p><b>
Revenue Mindset:</b> Deep understanding of how paid search drives value across the customer journey</p></li></ul></div></div><div><div><ul><li><p><b>
Performance Track Record:</b> Demonstrated success improving CPA, ROAS, conversion quality, and tying SEM to revenue outcomes.</p></li></ul></div><div><ul><li><p><b>
Analytics Expertise:</b> Advanced proficiency in Google Ads, GA4, Looker/Data Studio, Adobe Analytics, or similar.</p></li></ul></div><div><ul><li><p><b>
Strategic Influence:</b> Experience creating and clearly communicating to senior stakeholders how SEM impacts the business or if a change in direction is needed.</p></li></ul></div><div><ul><li><p><b>
Leadership:</b> Comfortable leading strategy, managing budgets, and coordinating across cross-functional teams.</p></li></ul><p></p><p>
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership &ndash;always with unyielding integrity.</p><p></p><p>
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you&rsquo;d expect from an organization with global strength and scale, and you&rsquo;ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.</p><p><br>
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.</p><p></p><p>
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).</p><p></p><p>
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.</p></div></div><p></p>
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $101,760.00-$152,640.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.<p></p><h1 class="jobSectionHeader"><b>
Additional Information</b></h1><div><div><div><div><div><div><div><p>
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.</p></div></div></div></div></div></div></div><p></p><div><div><div><div><div><div><div><p>
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
</p></div></div></div></div></div></div></div><p></p><p>While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.</p><p></p><div><div><div><div><div><div><div><p><b>
Relocation Assistance Provided: </b>No</p></div></div></div></div></div></div></div></div><p></p>

SEM Manager

MassMedia Marketing, Advertising, PR

<div><p>MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency that is headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.</p><p>
We are seeking an experienced paid search specialist to build, manage, and optimize search campaigns for our clients. The ideal candidate has extensive experience in Google Ads, Google Analytics, and Google Tag Manager. <b>This role is a part-time, hybrid position based in Las Vegas.</b> The ideal candidate will be available during mutually agreed upon schedule.
</p><p></p><p><b>DUTIES AND RESPONSIBILITIES:
</b></p><ul><li>Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.</li><li>
Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.</li><li>
Collaborate with MassMedia&rsquo;s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.</li><li>
Work closely with MassMedia&rsquo;s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.</li><li>
Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.</li><li>
Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.</li><li>
Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.</li><li>
Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.
</li></ul><p><b>Requirements</b></p><ul>
<li>
4+ years of experience in paid search advertising</li>
<li>Proficiency with Google Ads, Google Analytics, and Microsoft Advertising</li>
<li>Strong analytical skills and experience using data to inform decisions</li>
<li>Excellent communication and organizational abilities</li>
<li>Google Ads certification is a plus</li>
</ul><p><b>
Benefits</b></p><p>
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.</p><p></p><p><b>
WHY JOIN MASSMEDIA:</b></p><ul>
<li>
Contribute to award-winning campaigns for top-tier brands</li>
<li>Thrive in an inclusive, collaborative, and growth-focused environment</li>
<li>Join a high-energy, results-driven team culture that values creativity, collaboration, and accountability
</li></ul><p></p><p>Interested and qualified candidates should apply by submitting a cover letter, resume &amp; salary requirements to . Please no phone calls.</p></div>

Paid Search Specialist

Chidiyaa Crafts

<p>Hello Candidates,</p><p>Greetings !!</p><p><b>Job description:</b></p><p>We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.</p><p>In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.</p><p>Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)</p><p><b>Responsibilities</b></p><p>Participate in forming effective paid search strategies</p><p>Launch and optimize various PPC campaigns</p><p>Oversee accounts on search platforms (e.g. Google AdWords, Bing)</p><p>Be involved in keyword selection and audience targeting</p><p>Monitor budget and adjust bids to gain better ROI</p><p>Track KPIs to assess performance and pinpoint issues</p><p>Produce reports for management (e.g. dashboards)</p><p>Write attractive and concise copy for adverts</p><p>Suggest and develop new campaigns across multiple channels</p><p>Maintain partnerships with PPC ad platforms and vendors</p><p>Find ways to reduce risk of click fraud</p><p>Keep abreast of PPC and SEM trends.</p><p><b>Requirements and Skills:</b></p><p>Proven experience as a PPC Manager or Digital Marketing Specialist</p><p>Experience in data analysis and reporting</p><p>Knowledge of SEO and digital marketing concepts</p><p>Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred</p><p>Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)</p><p>Understanding of HTML and XML is a plus</p><p>Proficient in MS Office (particularly Excel)</p><p>Excellent communication skills</p><p>Analytical thinking with strong math skills</p><p>BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.</p><p>Job Type: Full-time</p><p>Experience:</p><ul><li>Total Work: 5 years (Required)</li></ul><p>Work Location: In person.</p><p>Job Type: Full-time</p><p>Pay: &#8377;60,000.00 - &#8377;70,000.00 per month</p><p>Benefits:</p><ul><li>Flexible schedule</li><li>Provident Fund</li></ul><p>Application Question(s):</p><ul><li>Do you have knowledge of Analytics tools such as (Google Analytics, Tableau, WebTrends etc.)</li><li>Do you have experience of SEO and SEM ??</li><li>How much Facebook Budget  have you handled in the month??</li><li>How much Google Budget have you handled in the month??</li><li>What is your current CTC ??</li><li>What is your expected CTC ??</li><li>What is your Notice Period ??</li></ul><p>Experience:</p><ul><li> PPC Manager: 5 years (Preferred)</li></ul><p>Work Location: In person</p>

PPC Manager

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