paid search marketing strategist

Loyal To Cumbria

We are seeking a Paid Media & Performance Strategist to manage and optimize digital advertising campaigns across paid search, social, display, and programmatic channels. You will drive measurable growth, maximize ROI, and ensure campaigns align with business objectives. What You'll Do <ul> <li>Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.</li> <li>Analyze campaign performance and provide data driven recommendations to improve ROI.</li> <li>Collaborate with creative and content teams to produce high performing ad creatives.</li> <li>Conduct audience segmentation, targeting, and bid strategy optimization.</li> <li>Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.</li> <li>Stay updated on paid media trends, platform updates, and industry best practices.</li> <li>Manage budgets, track spend, and ensure campaigns deliver on goals.</li> </ul> What We're Looking For <ul> <li>Bachelor's degree in Marketing, Business, or related field.</li> <li>3-5 years of experience in digital advertising, performance marketing, or paid media.</li> <li>Hands on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, or programmatic platforms.</li> <li>Strong analytical skills and ability to interpret campaign data to optimize performance.</li> <li>Excellent collaboration, communication, and project management skills.</li> </ul> Bonus Points For <ul> <li>Experience with retargeting, conversion tracking, and attribution modeling.</li> <li>Knowledge of marketing automation and CRM integration for paid campaigns.</li> <li>Familiarity with A/B testing, landing page optimization, and creative strategy.</li> </ul> Why You'll Love Working Here <ul> <li> Drive measurable growth through strategic paid campaigns</li> <li> Collaborate with creative, analytics, and marketing teams</li> <li> Flexible hybrid or remote work options</li> <li> Opportunity to innovate and experiment with advanced paid media strategies</li> </ul>

Paid Media & Performance Strategist

REVISION

<div>Title Options
Paid Media Strategist
Role Overview
The Digital Media Strategist combines strategic paid media planning with hands‑on campaign coordination. This role partners closely with internal teams and external agency partners to translate brand goals into actionable media plans, manage day‑to‑day execution readiness, and support ongoing optimization through meaningful performance insights.
Key Responsibilities
Media Planning &amp; Strategy<ul><li>
Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.</li><li>
Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.</li><li>
Contribute to audience strategies, test design, channel selection, and flighting.</li><li>
Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.</li></ul>
Campaign Execution &amp; Coordination<ul><li>
Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup.</li><li>
Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.</li><li>
Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing.</li><li>
Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).</li></ul>
Performance Monitoring &amp; Optimization<ul><li>
Track pacing, delivery, frequency, and early performance signals across paid channels.</li><li>
Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements.</li><li>
Support KPI development and ensure reporting consistency across all channels.</li></ul>
Reporting &amp; Insights<ul><li>
Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps.</li><li>
QC performance data and collaborate with analytics partners to validate insights and trends.</li><li>
Contribute to insights‑driven recommendations that inform upcoming campaigns and long‑term paid media strategy.</li></ul>
Testing &amp; Continuous Improvement<ul><li>
Execute A/B and multivariate tests for creative, copy, placements, and audiences.</li><li>
Document test outcomes and ensure learnings are shared and applied across future campaigns.</li><li>
Track platform innovations, market shifts, and competitive activity; develop POVs to guide strategic evolution.</li></ul>
Cross‑Functional &amp; Operational Support<ul><li>
Maintain tight alignment with internal teams to ensure media plans reinforce broader marketing calendars and product priorities.</li><li>
Prepare campaign recaps, optimization summaries, and stakeholder presentations.</li><li>
Serve as a dependable partner to both internal teams and agency collaborators, ensuring clarity, alignment, and high‑quality execution at all times.</li></ul>
Qualifications<ul><li>
3&ndash;5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).</li><li>
Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs.</li><li>
Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks.</li><li>
Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.</li><li>
Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.</li><li>
Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams.</li><li>
Collaborative, detail‑oriented, and eager to expand strategic ownership.</li><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Communications, or related field preferred.</li></ul></div>

Paid Media Strategist

Epsilon

<div>Overview 
How You'll Make an Impact
 
At Epsilon, we do more than collect and store data. We help some of the world's biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Paid Search Strategy Manager to join our Digital Consumer Experience Strategy team.
 
 
As part of one of Epsilon's market-leading team, you will play a role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. You will need to have a deep understanding of the client's business and capabilities to ensure that the strategies you create provide the client with higher ROAS, incremental performance and can be easily implemented and accomplished within their eco-system.
 
 
What You'll Achieve
 
<ul><li>Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.
</li><li>Digital contact strategies and program planning: Develop integrated, customer-led contact strategies for personalizing at scale across Paid &amp; Owned channels
</li><li>Media advisor: Work with clients to determine best search channel for client promotional and customer strategies. Advise on search budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.
</li><li>Platform experience: Can not only navigate around search platforms but also media platforms such as DSPs or Paid Social platforms.
</li><li>Prescriptive and thoughtful: Can audit paid and owned channels or campaigns to identity areas of growth and maturity.
</li><li>Customer and market insights: Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client's end-customer.
</li><li>Thought leadership and innovation: Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes and pursue innovations in digital marketing.
</li><li>Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in search and marketing program performance and customer behavior, and identify key opportunities based on analysis.
</li><li>Business development: Support account growth and new business development.
</li><li>Client interface: Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.
</li><li>Will be required to travel up to 30% out of the year.
</li></ul> 
About You
 
<ul><li>You are customer-focused, with a passion for crafting high-performing, measurable paid search experiences that align with user intent and drive business outcomes.
</li><li>You have a deep love for the paid search ecosystem, with a strong grasp of search engine marketing (SEM), programmatic advertising, and paid social, and how they work together to amplify results.
</li><li>You stay ahead of the curve on SEM trends, platform updates, bidding strategies, and audience targeting, and you know how to apply these insights to solve real-world marketing challenges.
</li><li>You're an expert at demonstrating return on ad spend (ROAS), incrementality, and brand lift, and you know how to translate performance data into compelling client narratives.
</li><li>You basically speak fluent paid media acronyms-from CPC and CTR to DSA, RSA, and PMAX-you've got them all covered.
</li><li>You're a visionary problem solver who's always dreaming up new ways to optimize campaigns, test creative, or unlock new growth through paid search.
</li><li>You challenge the status quo-not to disrupt, but to innovate and elevate your clients' paid media programs.
</li><li>You naturally think like a marketer, always putting yourself in the customer's shoes to ensure ad experiences are relevant and valuable.
</li><li>You're digitally savvy and entrepreneurial at heart, with a strong grasp of the entire digital marketing funnel. While paid search is your specialty, you also bring working knowledge of CRM, organic social, CRO, and audience research and insights-allowing you to connect the dots across channels.
</li><li>You understand that successful paid search starts with smart planning, and you know how to tap into tools like Google Trends, keyword planners, competitive intelligence platforms, and audience research to build customer-centric strategies that convert.
</li><li>You thrive in a fast-paced environment, love juggling multiple campaigns, and genuinely enjoy solving complex SEM puzzles.
</li><li>You bring a dual mastery of paid search and SEO, understanding how organic and paid strategies can complement each other to improve visibility, traffic, and conversion.
</li><li>You know how to leverage search intent holistically, using insights from both organic keyword trends and paid performance data to inform smarter campaign strategies and content planning.
</li></ul> 
Who You Are
 
<ul><li>What you'll bring with you:
<ul><li>5-7 years of experience in a Paid/Media role, preferably with a marketing agency
</li><li>Certified in Google Ads and Analytics is a requirement
</li><li>Strong knowledge of and experience with best-in-class digital strategies, standard processes, industry trends.
</li><li>Experience developing digital marketing programs (brand activations, product launches, lifecycle &amp; contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive &amp; SWOT analyses etc.)
</li><li>Experience working on projects in other digital channels - social, online media, affiliate, email, mobile etc.
</li><li>Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
</li><li>Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
</li><li>Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for a variety of audiences
</li><li>Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
</li><li>Ability to handle multiple high-priority projects in a fast-paced setting.
</li></ul></li><li>Why you might stand out from other talent:
<ul><li>Advanced certifications with any of the aforementioned subject matter is preferred.
</li></ul></li></ul> 
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.
 
 
Base Salary: $91,500 - $142,800 
 
Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time. 
 
Additional Information 
When You Join Us, We'll Create Something EPIC Together
 
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
 
 
Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
 
 
Our pillars aren't just words. They're how we show up every day. 
<ul><li>
People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.</li><li>
Collaboration: We work together, support one another, and collectively achieve goals.</li><li>
Growth: There are endless opportunities for growth through learning, development and career advancement.</li><li>
Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.</li><li>
Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.</li></ul> 
Our values guide us to create value for our clients, our people and consumers. 
<ul><li>
Act with integrity</li><li>
Work together to win together</li><li>
Innovate with purpose</li><li>
Respect all voices</li><li>
Empower with accountability</li></ul> 
These pillars and values are our foundation-shaping our culture, guiding our decisions, and uniting us in common purpose. 
 
Because You Matter 
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
 
<ul><li>Time to Recharge: Flexible time off (FTO), 15 paid holidays
</li><li>Time to Recover: Paid sick time
</li><li>Family Well-Being: Parental/new child leave, childcare &amp; elder care assistance, adoption assistance
</li><li>Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling</li></ul> 
Epsilon benefits are subject to eligibility requirements and other terms.
 
 
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
 
 
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
 
 
#LI-AM1</div>

Paid Social and Search Management Consultant

Food Processing Advisory & Consultancy

Responsibilities: &bull;Manage campaigns end-to-end i.e., from idealization, planning &amp; optimizing it across mobile and web. Manage multiple paid campaigns such as Search, GDN, PLA, Re-marketing, Video Ads, App marketing. &bull;Periodically develop, allocate and review Marketing / Advertising budgets i.e., weekly, monthly, annually. Also develop concrete plan for Brand campaigns and shopping campaigns. &bull;Have experience in Google analytics in order to understand the data. Measure and report key performance metrics to optimize campaigns and also provide feedback to the Category and tech team. Communicate key learning's and developments to stakeholders, and offer problem-solving strategies. &bull;Drive &amp; manages user acquisition for our websites via internal and external channels with a focus on ROAS. &bull;Understanding of analytics tools and analyze metrics: traffic, quality, conversion funnel, attribution and develop strategies to improve key metrics. &bull;Measure and optimize on performance ROI, retention, engagement etc. &bull;Plan, manage and execute to achieve optimum ROI per acquisition. &bull;Create maintain reports to communicate the performance of the campaigns to internal stakeholders. &bull;Develop and monitor campaign budgets. &bull;Identify the latest trends and technologies affecting our industry.Required Skills &amp; Experience: &bull;A minimum of 2-3 years&rsquo; experience in a digital marketing with a specific focus on ROAS campaigns. &bull;Strong excel and Google Ads, Analytics etc. tools knowledge in order to implement the ad-hoc tasks. &bull;Experience from e-commerce industry is a plus. &bull;Has handled budgets of minimum 5-10 lacs on a month-to-month basis. &bull;Love for data and numbers and formulate data-driven strategies with the strong analytical and conceptual skills. &bull;Strong interpersonal skills &amp; ability to work with cross-functional teams and external agencies.Job Types: Full-time, PermanentPay: ₹30,000.00 - ₹40,000.00 per monthExperience:<ul><li>Search Marketing Occupations: 3 years (Preferred)</li><li>PPC Campaign Management: 3 years (Preferred)</li></ul>Work Location: Remote

PPC / Shopping Campaign Marketing Expert

XYTEX

Job Title: Marketing StrategistLocation: Augusta, GA Reports To: Senior Marketing StrategistMarketing Strategist / Marketing OperationsCompany: Xytex Cryo InternationalLocation: Augusta, GA (On-site)Reports to: Senior Marketing StrategistEmployment Type: Full-timeSalary Range: 55,000-65,000About XytexXytex is one of America's oldest and most trusted sperm banks, helping families grow since 1975. We're a high-growth company with exceptional profit margins looking to scale our digital marketing operations while maintaining the performance standards that have made us an industry leader.The RoleWe're looking for a Marketing Strategist / Marketing Operations specialist to join our team and work directly with our Senior Marketing Strategist. This role blends paid advertising, organic growth, and marketing automation. You'll be hands-on with campaign execution, content strategy, and the technical systems that connect our marketing and sales operations.This is a problem-solver role. You'll be the person who figures out why a lead didn't sync to the CRM, optimizes an underperforming ad group, identifies content gaps in our organic strategy, and proposes creative solutions to challenges no one's tackled before. If you love digging into technical issues as much as brainstorming campaign ideas, this is your kind of job.What You'll DoPaid Advertising<ul><li>Execute and optimize Google Ads campaigns (Search, Display, Performance Max)</li><li>Manage Meta Ads campaigns and explore emerging paid channels</li><li>Monitor ROAS, CPA, and conversion metrics; identify issues and opportunities</li><li>Implement A/B tests on ads, landing pages, and audience targeting</li></ul>Organic Growth &amp; Content<ul><li>Develop and execute SEO strategy to improve organic search visibility</li><li>Identify content opportunities based on keyword research and customer journey</li><li>Collaborate on blog posts, landing pages, and educational content</li><li>Manage and grow organic social media presence</li></ul>Marketing &amp; Sales Automation<ul><li>Build, maintain, and troubleshoot marketing automation workflows (email sequences, lead routing, CRM integrations)</li><li>Diagnose and fix issues when leads aren't syncing, emails aren't triggering, or data isn't flowing correctly</li><li>Optimize the lead-to-sale handoff between marketing and sales systems</li><li>Document automation logic and maintain system health</li></ul>Analytics &amp; Reporting<ul><li>Build and maintain dashboards in GA4 and Looker Studio</li><li>Track attribution across paid and organic channels</li><li>Conduct performance analysis with actionable insights</li><li>Use behavior analytics tools (Microsoft Clarity, Hotjar) to understand user experience</li></ul>Creative Problem-Solving<ul><li>Propose and test new approaches to persistent marketing challenges</li><li>Bridge the gap between creative ideas and technical implementation</li><li>Identify process improvements across marketing operations</li><li>Stay current on marketing technology and bring new ideas to the team</li></ul>What You BringRequired:<ul><li>3+ years of hands-on experience in digital marketing (paid ads, organic, or both)</li><li>Experience managing Google Ads and/or Meta Ads campaigns with proven results</li><li>Solid understanding of SEO fundamentals and organic growth strategies</li><li>Experience with marketing automation platforms (HubSpot, ActiveCampaign, Mailchimp, Klaviyo, or similar)</li><li>Ability to troubleshoot technical issues&mdash;you're the person who figures out why something broke</li><li>Proficiency with GA4 and comfort setting up conversion tracking</li><li>Strong analytical skills paired with creative thinking</li><li>Excellent communication skills&mdash;you can explain technical concepts clearly</li></ul>Preferred:<ul><li>Experience with CRM systems and sales/marketing integrations (Salesforce, HubSpot, Pipedrive)</li><li>Familiarity with workflow automation tools (Zapier, Make, n8n)</li><li>WordPress and landing page optimization experience</li><li>Experience with Looker Studio, Microsoft Clarity, or similar reporting tools</li><li>Bachelor's degree in Marketing, Communications, or related field</li></ul>The Right Mindset:<ul><li>You're naturally curious and like understanding how systems work</li><li>You don't panic when something breaks you diagnose and fix it</li><li>You can switch between creative brainstorming and technical debugging</li><li>You take ownership and see problems through to resolution</li><li>You're comfortable saying &quot;I don't know, but I'll figure it out&quot;</li></ul>What Success Looks LikeFirst 30 Days:<ul><li>Understand our marketing stack, automation workflows, and campaign structure</li><li>Get hands-on with our ad accounts, CRM, and analytics setup</li><li>Identify quick wins and document any immediate issues</li></ul>First 90 Days:<ul><li>Independently manage day-to-day paid campaign optimization</li><li>Own troubleshooting for marketing automation issues</li><li>Implement 2-3 improvements to our organic or automation strategy</li><li>Establish regular reporting cadence</li></ul>First Year:<ul><li>Contribute to scaling paid campaigns while maintaining ROAS targets</li><li>Develop and execute an organic growth strategy that drives measurable results</li><li>Build reliable, well-documented automation workflows</li><li>Become the go-to problem-solver for marketing and sales technology</li></ul>Why Xytex<ul><li>Mission-driven work: Help families achieve their dreams</li><li>High-impact role: Your work directly drives company growth</li><li>Problem-solving culture: We value people who figure things out</li><li>Growth opportunity: Join a lean team where your contributions matter</li><li>Augusta location: Be part of our headquarters team with a collaborative, in-person environment</li></ul>Compensation<ul><li>Competitive salary based on experience</li><li>Health benefits</li><li>Professional development budget</li></ul>How to ApplySend your resume and a brief note explaining:<ul><li>A marketing challenge you solved that required both creative and technical thinking</li><li>Your experience with marketing automation&mdash;what tools have you used and what have you built or fixed?</li><li>Why you're interested in working with Xytex</li></ul>Xytex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timePay: From $55,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Education:<ul><li>High school or equivalent (Preferred)</li></ul>Experience:<ul><li>Marketing: 3 years (Required)</li></ul>Ability to Commute:<ul><li>Evans, GA 30809 (Required)</li></ul>Ability to Relocate:<ul><li>Evans, GA 30809: Relocate before starting work (Preferred)</li></ul>Work Location: In person

Marketing Strategist

Digio Strategies

Overview We are seeking a dynamic and results-driven marketing strategist to join our sales team and drive business growth across our traditional and digital platforms. The ideal candidate will possess a strong background in outside sales, with a proven track record in B2B sales, particularly in the advertising sector although this isn't required. This role requires exceptional organizational skills, an analytical mindset, and the ability to foster strong relationships with clients. We are looking for someone who can organize and prioritize a variety of advertising solutions across radio, digital, and news.Our radio radio formats includeCountryClassic CountryClassic HitsNews TalkOur digital offerings include:Web DevelopmentSearch Engine Optimization (SEO)Search Engine Marketing (PPC)Targeted DisplaySocial MediaTargeted EmailGraphic DesignBrandingTargeted Streaming TV (OTT)Targeted VideoContent DevelopmentVideo ServicesStreaming AudioDigital Out of Home (DOOH) AdvertisingDigital Business CardsReviews &amp; Listings ManagementIf you are passionate about sales and have a knack for negotiation and business development, we want to hear from you.Requirements<ul><li>Proven experience in outside sales, preferably in advertising sales.</li><li>Strong understanding of B2B sales processes and account management principles.</li><li>Excellent negotiation skills with a focus on achieving win-win outcomes.</li><li>Demonstrated ability in business development and fostering new client relationships.</li><li>Proficient in CRM software for managing customer interactions and data analysis.</li><li>Strong analytical skills with the ability to interpret data and make informed decisions.</li><li>Outstanding communication skills, both verbal and written, coupled with strong customer service orientation.</li></ul>Join our team as a Marketing Strategist where your expertise will contribute significantly to our growth trajectory while fostering an environment of collaboration and success!Job Type: Full-timePay: $36,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

BrandCreative, LLC

SEO &amp; PPC Specialist (Junior&ndash;Mid Level)We&rsquo;re seeking a motivated SEO &amp; PPC Specialist who is either early in their career and eager to learn or already experienced and ready to contribute at a higher level. This role works closely with and directly supports our Digital Marketing Strategist, helping execute, manage, and optimize SEO, PPC, and cross-channel campaigns.You&rsquo;ll assist with day-to-day execution while developing strategic, data-driven insights to improve performance across multiple clients and industries. This is a hands-on role with room to grow for junior talent and enough depth to challenge experienced specialists.Key ResponsibilitiesClient Strategy &amp; Support<ul><li>Support the Digital Marketing Strategist in developing and executing tailored SEO and PPC strategies.</li><li>Assist with insights, reporting, and recommendations in a clear, client-ready format.</li><li>Monitor KPIs and help adjust campaigns to meet or exceed performance goals.</li></ul>PPC / SEM (Google Ads, Bing, YouTube, Performance Max, Meta)<ul><li>Assist in planning, launching, and optimizing paid campaigns across Google Search, Display, YouTube, Performance Max, Bing Ads, and Meta Ads.</li><li>Support GEO-targeted and audience-segmented strategies to improve ROI and lead quality.</li><li>Conduct or assist with A/B testing on ad copy, creative, landing pages, and bidding strategies.</li><li>Help implement and monitor conversion tracking and attribution.</li><li>Use AI-driven bidding and automation tools under guidance (or independently, if experienced).</li></ul>SEO &amp; Integrated Marketing<ul><li>Support SEO efforts related to paid campaigns, including keyword research, competitive analysis, audits, and visibility improvements.</li><li>Assist in aligning campaigns with product launches, promotions, and sales initiatives.</li><li>Help refine customer segmentation, messaging, and audience positioning.</li></ul>Analytics, Reporting &amp; Optimization<ul><li>Analyze website and campaign performance using Google Analytics, Search Console, and ad platform data.</li><li>Track KPIs and identify optimization opportunities based on performance trends.</li><li>Translate data into actionable insights.</li><li>Assist with monthly and quarterly performance reporting.</li><li>Help maintain dashboards, documentation, and tracking systems.</li></ul>Innovation &amp; Growth<ul><li>Support testing of AI tools, automation, and emerging ad formats.</li><li>Stay current with SEO, PPC, and digital marketing trends.</li><li>Continuously look for ways to improve performance and workflows.</li></ul>Required Skills &amp; Experience<ul><li>Junior candidates:</li><li>0&ndash;2 years of experience in SEO, PPC, SEM, or digital marketing</li><li>Strong fundamentals, analytical mindset, and willingness to learn</li><li>Experienced candidates:</li><li>2+ years of hands-on experience managing and optimizing PPC and/or SEO campaigns</li><li>Familiarity with Google Ads, Bing Ads, and/or Meta Ads (hands-on experience preferred).</li><li>Working knowledge of SEO, SEM, and paid media best practices.</li><li>Experience with analytics tools such as Google Analytics and reporting dashboards.</li><li>Strong attention to detail and ability to manage multiple tasks.</li><li>Comfortable learning new platforms, AI tools, and automation technologies.</li><li>Clear communicator and collaborative team player.</li></ul>Ideal Candidate Traits<ul><li>Eager to learn, improve, and take ownership of results.</li><li>Comfortable in a fast-paced, performance-driven environment.</li><li>Analytical, proactive, and curious.</li><li>Able to execute tactically while understanding broader strategy.</li></ul>Job Type: Full-timePay: $35,000.00 - $75,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

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