paid search marketing strategist

CODE3

<div>Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce &ndash; that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

As a Senior Search Strategist at Code3, you'll be focused on consistently improving results for our clients using industry best practices and cutting edge thought leadership. In this role, you'll be developing advanced strategic recommendations, executing complex paid search campaigns and delivering campaign performance results to our clients.

We consider ourselves to be modern search experts. Search is no longer a one-platform world; cross-platform search strategy is table stakes. We build campaigns to thrive in the world of AI, so we can continue to be at the helm of search intent in a keyword and cookie-less future.

What you'll do:
<ul>
<li>Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts</li>
<li>Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon</li>
<li>Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting</li>
<li>Lead client and agency meetings to present deliverables, campaign strategies, and tactics</li>
<li>Recommend and implement optimizations to existing campaigns to improve overall performance</li>
<li>Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy</li>
<li>Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors</li>
<li>Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices</li>
<li>Perform campaign QA on your own campaigns, plus those built by others on the team</li>
<li>Support new business initiatives</li>
<li>Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members</li>
</ul>
Who will love this role:
<ul>
<li>A curious, strategic/analytical mind that enjoys problem-solving</li>
<li>A born communicator: you feel comfortable sharing your ideas in verbal and written form</li>
<li>A positive attitude and willingness to lead new efforts and uncharted territories</li>
<li>A growth-oriented individual who wants to help scale the department</li>
<li>Someone with a passion for testing and challenging the status quo</li>
<li>An early adopter who is ready to lead the pack when it comes to modernizing accounts</li>
</ul>
You should have:
<ul>
<li>Bachelor's degree</li>
<li>4+ years paid search advertising experience and preferably in an agency</li>
<li>Deep expertise in campaign management across retail media marketplaces and Amazon advertising</li>
<li>Proven ability to use data and slides to convey a story about paid search performance</li>
<li>Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies</li>
</ul>
Perks and Benefits:
<ul>
<li>Full medical, dental, and vision benefits as well as generous retirement program</li>
<li>Thoughtful parental leave and return program</li>
<li>Flexible Time Off, holidays, quarterly Company &quot;Recharge&quot; Days, and holiday closure in December</li>
<li>Ongoing learning and development opportunities</li>
<li>Commitment to transparent DEIB practices</li>
</ul>
Code3's people are what set us apart. We're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it's the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It's this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don't feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at recruiting@code3.com so we can make accommodations.

Salary Information: The base salary range for this position is $85,000 - $106,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.</div>

Senior Strategist, Paid Search - Retail Media Networks

Sia Experience

<div>Company Description 
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We&rsquo;re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
About Sia Experience - Creative
Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space&mdash;pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.
At SiaX we&rsquo;re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.
It&rsquo;s an exciting time to join us. SiaX has long been the agency behind some of the world&rsquo;s biggest brands&mdash;now we&rsquo;re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We&rsquo;re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don&rsquo;t come around often&mdash;if you want in on the next level, this is it. 
Job Description 
About the Role
SiaX is looking for a Paid Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution &mdash; it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You&rsquo;ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.
Your Impact<ul><li>
Strategic Growth Partner: Lead the strategy and execution of paid search campaigns across Google Ads, Microsoft Ads, and app ecosystems, aligning media investment with client business goals and full-funnel performance.</li><li>
Optimization Expert: Build and manage granular campaign structures &mdash; including keyword segmentation, ad copy testing, and bidding strategy &mdash; to maximize efficiency and return on spend.</li><li>
Automation Architect: Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.</li><li>
Conversion &amp; Tracking Owner: Partner with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations.</li><li>
Performance Analyst: Translate campaign data into actionable insights &mdash; identifying trends, explaining performance drivers, and forecasting growth opportunities.</li><li>
Cross-Functional Collaborator: Work alongside Creative, SEO, and Account teams to ensure paid search efforts complement broader digital marketing initiatives.</li><li>
Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google and Microsoft to keep campaigns at the leading edge.</li></ul>
What Success Looks Like<ul><li>
Campaigns consistently exceed KPIs for ROI, CPA, and conversion volume across Google and Microsoft ecosystems.</li><li>
Budget pacing, bid automation, and targeting frameworks operate seamlessly, maintaining efficiency and accuracy at scale.</li><li>
Conversion tracking and reporting deliver clear, actionable insights tied directly to business outcomes.</li><li>
Search strategies evolve continually through structured testing, data analysis, and platform innovation.</li><li>
Clients and internal stakeholders view you as a trusted advisor who connects media performance to real business growth.</li><li>
Documentation, testing roadmaps, and optimization playbooks establish replicable best practices for the broader team.</li></ul> 
Qualifications<ul><li> 
5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment.</li><li>
Deep platform expertise across Google Ads, Microsoft Ads, YouTube, and app ecosystems (Apple Search Ads, Google UAC, etc.).</li><li>
Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking.</li><li>
Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance.</li><li>
Proficiency in automation tools and scripts (e.g., SA360, Skai, Marin, or in-house API-based solutions).</li><li>
Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.</li><li>
Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies.</li><li>
Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation.</li></ul> 
Additional Information 
Compensation &amp; Benefits
We believe in supporting our team professionally and personally. Here&rsquo;s a snapshot of the comprehensive benefits you&rsquo;ll enjoy as part of Sia.
Competitive Compensation<ul><li>
Annual base salary range at $130,000-$150,000, commensurate with experience and qualifications</li><li>
Annual performance based discretionary bonus</li></ul>
Robust Health Coverage<ul><li>
3 Medical plans</li><li>
Dental and Vision</li><li>
Life, AD&amp;D and other voluntary insurance</li></ul>
Tax-Advantaged Accounts<ul><li>
401K retirement plan</li><li>
4% matching and 100% vested upon enrollment</li><li>
Health Savings Account (HSA)</li><li>
Flexible Spending Account (FSA)</li><li>
Health, Dependent Care, Commuter</li></ul>
Family Friendly Benefits<ul><li>
100% paid parental leave for all new parents with eligible tenure</li><li>
Building Healthy Families program if enrolled through Medical plan</li></ul>
Time Off to Recharge<ul><li>
Generous Paid Time Off (PTO) policy</li><li>
9 company holidays plus 1 floating holiday</li></ul>
Extras that Make Life Easier<ul><li>
College savings and student loan repayment assistance</li><li>
Monthly cell phone stipend</li><li>
Access to wellness programs at no cost if enrolled through Medical plan, including:<ul><li>
Gym membership reimbursement</li><li>
LiveHealth Online virtual care</li><li>
Personalized support from a Well-being Coach</li></ul></li><li>
Employee Assistance Program at no cost<ul><li>
Free confidential counseling and emotional support services</li><li>
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)</li></ul></li></ul>
Diversity, Equity, Inclusion &amp; Belonging
At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.
Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Office Workplace Guidelines
Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations&mdash;New York City, Charlotte, Seattle, and San Francisco&mdash;are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.
Work Authorization &amp; Sponsorship
At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).</div>

Paid Media Search Strategist

Unlock Health

<div><div>Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.</div>
Title: Paid Search Analyst

Direct Manager Title: Associate Director, Search

This is a full-time, remote (work-from-home) based opportunity. Must be based in the continental US. 

The Role

The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients. 


What You'll Do
<ul>
<li>Paid search strategy and execution</li>
<li>Keyword research and analysis</li>
<li>Development of campaigns across various search engines (keywords, ad groups, and ad copy)</li>
<li>Optimizations, reporting and insights</li>
<li>Presenting recommendations and reports to clients</li>
<li>Collaboration with internal teams and key stakeholders</li>
<li>Keeping up with industry trends</li></ul> 


The ideal candidate:
<ul>
<li>Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices</li>
<li>Strong analytical skills and proficiency in Excel or Google Sheets</li>
<li>Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)</li>
<li>Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing</li>
<li>Has healthcare experience and/or a passion for healthcare industry</li>
</ul>
Minimum Qualifications:
<ul>
<li>Minimum 2+ years of paid search at an agency</li>
<li>Experience in applying search marketing to brand-building &amp; direct response initiatives</li>
<li>Strong command of search engine research and reporting resources</li>
</ul><ul><li>Enjoys collaborating with internal and external teams</li>
</ul><ul><li>Passion for the digital space</li>
<li>Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred</li>
</ul>
Perks and Benefits
<ul>
<li>Competitive Salary Range</li>
<li>Health, Dental and Vision benefit packages to fit all types of lifestyle</li>
<li>Life, Short and Long Term Disability Insurance paid 100% by the company</li>
<li>FSA / HSA Options</li>
<li>401(K) with a generous company match program</li>
<li>Flexible Paid Time Off (aka- unlimited)</li>
<li>Paid Parental Leave</li>
<li>Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)</li>
<li>Employee Referral Program</li>
</ul>
About Unlock:

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.</div>

Paid Search Analyst

Flock Safety

<div><div><div>Location<div>
Remote - USA</div></div><div>
Employment Type<div>
Full time</div></div><div>
Location Type<div>
Remote</div></div><div>
Department<div>
Marketing</div></div><div>
Compensation<ul><div>
$96K &ndash; $142K</div></ul><div><div>
Where you fall within the compensation range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. During your call with one of our recruiters, they can further clarify the salary range and our total compensation.</div></div></div></div><div><div>
Overview
</div><div></div><div><div><div>Who is Flock?</div>
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.
We&rsquo;re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It&rsquo;s intense but deeply rewarding for those who want to make an impact.
With nearly $700M in venture funding and a $7.5B valuation, we&rsquo;re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.
The Opportunity
Reporting to the Director of Performance &amp; Demand Gen Marketing, this role will own and scale Flock Safety's paid search strategy across Google Ads and Microsoft Ads. You will be responsible for driving qualified pipeline growth, improving conversion rates throughout the funnel, and optimizing campaigns for ROI across three distinct business verticals, Law Enforcement, business, and neighborhoods. This role will manage day-to-day campaign execution, optimization, and strategic planning to position paid search as a key pipeline and revenue driver. You should be highly analytical, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid search best practices, a data driven approach to optimization that focuses on pipeline quality and closed won revenue, and strong cross-functional collaboration skills to work effectively with demand generation, content, product marketing, creative, and marketing operations teams.<ul><li><div>
Own the end to end paid search strategy across Google Ads and Microsoft Ads, driving qualified pipeline growth across three distinct verticals (B2B, B2Gov, B2SMB) through strategic budget allocation, campaign structures, and performance optimization that aligns with business goals</div></li><li><div>
Manage daily campaign operations and optimization, including keyword research and expansion, ad copy, bid strategy implementation, negative keyword management, and testing of advanced tactics</div></li><li><div>
Develop and execute a continuous testing framework, running A/B tests across ad copy, landing pages, audiences, and bidding strategies, to identify optimization opportunities and drive incremental performance gains</div></li><li><div>
Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning and reporting regularly to marketing leadership and key stakeholders</div></li><li><div>
Partner cross-functionally with demand generation, SEO/content, product marketing, creative, and marketing operations teams to align paid search with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels</div></li></ul>
The Skillset<ul><li><div>
3+ years of hands on paid search experience in high-growth B2B companies, with a proven track record of managing budgets of $200K+ per month across Google Ads and Microsoft Ads</div></li><li><div>
Deep expertise in Google Ads and Microsoft ads platforms</div></li><li><div>
Strong analytical skills with ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL to identify trends and optimization opportunities</div></li><li><div>
Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups</div></li><li><div>
Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership</div></li><li><div>
Data-driven decision making approach with focus on testing, measurement, and continuous optimization based on performance data</div></li><li><div>
Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement</div></li></ul>
Bonus<ul><li><div>
SEO knowledge and experience coordinating paid and organic search strategies</div></li><li><div>
Familiarity with landing page optimization tools (Mutiny, Optimizely, VWO, etc.)</div></li><li><div>
Experience marketing across multiple customer segments or verticals simultaneously</div></li><li><div>
Salesforce reporting experience and understanding of marketing attribution models</div></li><li><div>
Conversion Rate Optimization (CRO) experience</div></li><li><div>
Google Ads or Microsoft Ads certifications</div></li><li><div>
Experience with Performance Max campaigns and AI-powered bidding strategies</div></li></ul>
Feeling uneasy that you haven&rsquo;t ticked every box? That&rsquo;s okay; we&rsquo;ve felt that way too. Studies have shown that women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
90 Days at Flock
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Performance Marketing Specialist at Flock Safety.
The First 30 Days
By the end of 30 days, you will complete a comprehensive audit of our paid search accounts, take full operational ownership, and begin implementing quick-win optimizations.<ul><li><div>
Complete comprehensive audit of Google Ads and Microsoft Ads accounts, analyzing campaign structure, budget allocation, keyword performance, ad copy quality, conversion tracking, and bidding strategies across all segments and products</div></li><li><div>
Take full operational ownership of paid search, including all daily campaign management, optimization, budget allocation, and reporting responsibilities</div></li><li><div>
Establish baseline performance metrics and build your own reporting dashboard that tracks cost per opportunity, pipeline generated, conversion rates, and ROI by vertical and product</div></li><li><div>
Identify 5-10 quick-win optimization opportunities including campaign restructuring, negative keyword additions, budget reallocation, bid strategy improvements, and ad copy refreshes</div></li><li><div>
Build relationships with key stakeholders by meeting with all demand generation managers to understand their strategies, pain points, and how paid search can better support their goals</div></li></ul>
The First 60 Days
At the end of 60 days, you will drive measurable performance improvements, launch product-specific campaigns, and implement advanced optimization strategies.<ul><li><div>
Drive an improvement in qualified pipeline while maintaining or improving cost per opportunity efficiency</div></li><li><div>
Implement advanced optimization initiatives</div></li><li><div>
Build a scalable testing framework and execute on it, while documenting results</div></li><li><div>
Expand keyword universe by identifying and launching new high-intent keywords</div></li></ul>
90 Days &amp; Beyond
At the end of 90 days, you will establish paid search as a primary pipeline driver, own budget planning, and position yourself as the paid search expert at Flock.<ul><li><div>
Own paid search budget planning</div></li><li><div>
Build a 3 month testing and optimization roadmap for paid search</div></li><li><div>
Become the trusted strategic partner for demand gen managers</div></li></ul>
Salary &amp; Equity
In this role, you&rsquo;ll receive a starting salary between $96,000 and $142,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.
The Perks
 Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.<ul><li>&#65039;Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.</li></ul>
 Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
 Fertility &amp; Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
 Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs.
 Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
 Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
 ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
 WFH Stipend: $150 per month to cover the costs of working from home.
 Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
 Home Office Stipend: A one-time $750 to help you create your dream office. 
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.</div></div></div></div>

Paid Search Manager

<div><h1 class="jobSectionHeader">Who is Flock?</h1>
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.
We&rsquo;re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It&rsquo;s intense but deeply rewarding for those who want to make an impact.
With nearly $700M in venture funding and a $7.5B valuation, we&rsquo;re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.<h1 class="jobSectionHeader">
The Opportunity</h1>
Reporting to the Director of Performance &amp; Demand Gen Marketing, this role will own and scale Flock Safety's paid search strategy across Google Ads and Microsoft Ads. You will be responsible for driving qualified pipeline growth, improving conversion rates throughout the funnel, and optimizing campaigns for ROI across three distinct business verticals, Law Enforcement, business, and neighborhoods. This role will manage day-to-day campaign execution, optimization, and strategic planning to position paid search as a key pipeline and revenue driver. You should be highly analytical, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid search best practices, a data driven approach to optimization that focuses on pipeline quality and closed won revenue, and strong cross-functional collaboration skills to work effectively with demand generation, content, product marketing, creative, and marketing operations teams.<ul><li>
Own the end to end paid search strategy across Google Ads and Microsoft Ads, driving qualified pipeline growth across three distinct verticals (B2B, B2Gov, B2SMB) through strategic budget allocation, campaign structures, and performance optimization that aligns with business goals</li><li>
Manage daily campaign operations and optimization, including keyword research and expansion, ad copy, bid strategy implementation, negative keyword management, and testing of advanced tactics</li><li>
Develop and execute a continuous testing framework, running A/B tests across ad copy, landing pages, audiences, and bidding strategies, to identify optimization opportunities and drive incremental performance gains</li><li>
Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning and reporting regularly to marketing leadership and key stakeholders</li><li>
Partner cross-functionally with demand generation, SEO/content, product marketing, creative, and marketing operations teams to align paid search with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels</li></ul><h1 class="jobSectionHeader">
The Skillset</h1><ul><li>
3+ years of hands on paid search experience in high-growth B2B companies, with a proven track record of managing budgets of $200K+ per month across Google Ads and Microsoft Ads</li><li>
Deep expertise in Google Ads and Microsoft ads platforms</li><li>
Strong analytical skills with ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL to identify trends and optimization opportunities</li><li>
Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups</li><li>
Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership</li><li>
Data-driven decision making approach with focus on testing, measurement, and continuous optimization based on performance data</li><li>
Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement</li></ul><h1 class="jobSectionHeader">
Bonus</h1><ul><li>
SEO knowledge and experience coordinating paid and organic search strategies</li><li>
Familiarity with landing page optimization tools (Mutiny, Optimizely, VWO, etc.)</li><li>
Experience marketing across multiple customer segments or verticals simultaneously</li><li>
Salesforce reporting experience and understanding of marketing attribution models</li><li>
Conversion Rate Optimization (CRO) experience</li><li>
Google Ads or Microsoft Ads certifications</li><li>
Experience with Performance Max campaigns and AI-powered bidding strategies</li></ul>
Feeling uneasy that you haven&rsquo;t ticked every box? That&rsquo;s okay; we&rsquo;ve felt that way too. Studies have shown that women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.<h1 class="jobSectionHeader">
90 Days at Flock</h1>
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Performance Marketing Specialist at Flock Safety.
The First 30 Days
By the end of 30 days, you will complete a comprehensive audit of our paid search accounts, take full operational ownership, and begin implementing quick-win optimizations.<ul><li>
Complete comprehensive audit of Google Ads and Microsoft Ads accounts, analyzing campaign structure, budget allocation, keyword performance, ad copy quality, conversion tracking, and bidding strategies across all segments and products</li><li>
Take full operational ownership of paid search, including all daily campaign management, optimization, budget allocation, and reporting responsibilities</li><li>
Establish baseline performance metrics and build your own reporting dashboard that tracks cost per opportunity, pipeline generated, conversion rates, and ROI by vertical and product</li><li>
Identify 5-10 quick-win optimization opportunities including campaign restructuring, negative keyword additions, budget reallocation, bid strategy improvements, and ad copy refreshes</li><li>
Build relationships with key stakeholders by meeting with all demand generation managers to understand their strategies, pain points, and how paid search can better support their goals</li></ul>
The First 60 Days
At the end of 60 days, you will drive measurable performance improvements, launch product-specific campaigns, and implement advanced optimization strategies.<ul><li>
Drive an improvement in qualified pipeline while maintaining or improving cost per opportunity efficiency</li><li>
Implement advanced optimization initiatives</li><li>
Build a scalable testing framework and execute on it, while documenting results</li><li>
Expand keyword universe by identifying and launching new high-intent keywords</li></ul>
90 Days &amp; Beyond
At the end of 90 days, you will establish paid search as a primary pipeline driver, own budget planning, and position yourself as the paid search expert at Flock.<ul><li>
Own paid search budget planning</li><li>
Build a 3 month testing and optimization roadmap for paid search</li><li>
Become the trusted strategic partner for demand gen managers</li></ul><h1 class="jobSectionHeader">
Salary &amp; Equity</h1>
In this role, you&rsquo;ll receive a starting salary between $96,000 and $142,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.<h1 class="jobSectionHeader">
The Perks</h1>
Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
Fertility &amp; Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs.
Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
WFH Stipend: $150 per month to cover the costs of working from home.
Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
Home Office Stipend: A one-time $750 to help you create your dream office. 
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.
Compensation Range: $96K - $142K</div>

My Digital People

We are looking for someone who can confidently manage portfolio of PPC clients with the ongoing support of the PPC Manager Responsibilities <ul><li>Implement Pay Per Click media strategies for clients</li><li>setting up, running and reporting on paid search campaigns including keyword research, ad copy writing and ad group segmentation</li><li>Campaign reporting on a daily/weekly/monthly basis.</li><li>Competitor and market analysis for campaign optimization</li><li>Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager.</li><li>Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals</li><li>Keep up to date with market and technology related developments.</li></ul>Requirements<ul><li>Experience with Google AdWords and Google Shopping</li><li>Experience of strategy creation for different clients</li><li>Experience/knowledge of PPC tools</li><li>Ability to communicate effectively with the team</li></ul>Job Type: Full-timeExperience:<ul><li>PPC: 4 years (Required)</li></ul>Work Location: In person

Senior PPC Expert

Optimum7

<div>Paid Search Specialist

Pay Per Click Specialist

Location: Remote, TR 
Zen Media is the go-to B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands stand out in competitive markets. By combining strategic content, leveraged media relations, and social amplification, we help clients influence discerning buyers, shorten sales cycles, and drive measurable ROI. Our work has been featured in leading publications such as Forbes, Fast Company, Ad Age, and The Wall Street Journal. 
Role Overview

We are seeking a PPC Specialist to plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, and other digital platforms. This role requires someone with ROI-focused thinking, strong reporting skills, and the adaptability to thrive in fast-moving digital environments. The ideal candidate is analytical yet creative, passionate about testing and optimizing campaigns that generate qualified leads, increase brand visibility, and deliver clear ROI for B2B clients. 
Key Responsibilities
<ul>
<li>Plan, launch, and manage ROI-driven PPC campaigns across Google Ads, Meta Ads, and LinkedIn platforms. 
</li>
<li>Optimize campaigns for lead generation, brand awareness, and conversion goals aligned with B2B client strategies. 
</li>
<li>Monitor key metrics (CTR, CPC, ROAS, conversion rates) and deliver clear, actionable performance reports. 
</li>
<li>Implement and manage Google Tag Manager (GTM) for conversion tracking and event setup. 
</li>
<li>Conduct keyword research, audience segmentation, and competitive analysis for precision targeting. 
</li>
<li>Test and refine ad copy, creative, bidding strategies, and targeting to improve performance. 
</li>
<li>Collaborate with account managers, content strategists, and creative teams to align PPC campaigns with broader B2B marketing and PR initiatives. 
</li>
<li>Stay current with industry trends, algorithm updates, and emerging platforms to maintain a competitive advantage.</li></ul> 


Qualifications
<ul>
<li>Fluency in English (written and spoken) at a professional level with excellent communication skills. 
</li>
<li>ROI-focused mindset with a proven ability to deliver measurable business results through PPC. 
</li>
<li>2&ndash;4 years of hands-on experience managing Google Ads and Meta Ads campaigns. 
</li>
<li>Strong reporting and data analysis skills, with experience turning performance metrics into insights. 
</li>
<li>Proficiency with Google Tag Manager (GTM) for tracking, events, and conversion optimization. 
</li>
<li>Quick learner, adaptive, and proactive in testing, experimenting, and scaling campaigns.</li> 
</ul>
It&rsquo;s a plus if you have:
<ul>
<li>Experience managing campaigns on LinkedIn Ads, TikTok Ads, or other emerging B2B ad platforms. 
</li>
<li>Google Ads or Meta Ads certifications. 
</li>
<li>Familiarity with Google Analytics 4 (GA4) and advanced attribution models. 
</li>
<li>Background in B2B marketing campaigns with long sales cycles and complex buyer journeys.</li> 
</ul>
What&rsquo;s Your Next Step?

If you are a data-driven marketer who thrives on turning clicks into measurable results, we&rsquo;d love to hear from you. At Zen Media, you&rsquo;ll work with forward-thinking B2B brands, contribute to high-visibility campaigns, and play a direct role in accelerating client growth and ROI. 
Still Unsure?

If you'd like to learn more about Zen Media before making your decision, we invite you to check out the links below:
<ul>
<li>Visit our website: https://zenmedia.com/ 
</li>
<li>Follow us on LinkedIn: https://www.linkedin.com/company/wearezenmedia</li></ul></div>

Paid Search Specialist/Pay Per Click Specialist

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