paid search specialist

Grainger

<div>Work Location Type: Hybrid
About Grainger: 
W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working&reg; by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenances, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit www.grainger.com. 
 Compensation
The anticipated base pay compensation range for this position is [[cust_payrangemin]] to [[cust_payrangemax]]. 
Rewards and Benefits:
With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:<ul><li>
Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.</li><li>
18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.</li><li>
6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.</li><li>
Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.</li><li>
Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.</li></ul>
For additional information and details regarding Grainger&rsquo;s benefits, please click on the link below: 
https://experience100.ehr.com/grainger/Home/Tools-Resources/Key-Resources/New-Hire 
The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.
The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.
Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law. 
Position Details:
In this role, you will be responsible for managing high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth. 
You will report to the Paid Search Channel Lead. 
This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week. 
You Will:<ul><li>
Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts)</li><li>
Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals</li><li>
Prepare and present performance reviews and opportunity area discussions with marketing leadership</li><li>
Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization</li><li>
Grow and optimize keyword portfolio through rapid testing: Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc.</li><li>
Automate processes, reporting and alerts</li><li>
Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables</li></ul> 
You Have:<ul><li>
3+ years experience managing large scale Paid Search program for well-established online retailer</li><li>
Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management)</li><li>
Experience with product listing ads (PLA) and product feed optimization preferred</li><li>
Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations</li><li>
Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI</li><li>
Proven ability to build and influence cross-functional external and internal partnerships</li><li>
Strong Project Management skills</li><li>
Experience collaborating with organic/SEO teams and Testing &amp; Analytics Teams preferred</li></ul> 
 We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. 
We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one&rsquo;s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.</div>

Senior Paid Search Specialist

SSterling Workforce Enterprises Private Limited

Location: Nariman PointExperience: 2+ yearsJob Title: Technical SEOWe are looking for a results-driven SEO &amp; PPC Specialist to manage and optimize our digital marketing campaigns. The ideal candidate will have hands-on experience in executing SEO audits, managing PPC advertising on Google &amp; Meta platforms, and using analytics tools to refine and scale marketing strategies.Key Responsibilities:Search Engine Optimization (SEO)<ul><li>Conduct comprehensive SEO audits to identify opportunities for site performance improvement.</li><li>Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.</li><li>Optimize website content, meta tags, URL structures, and technical SEO elements.</li><li>Execute off-page SEO strategies including backlink building, guest posting, and citations.</li><li>Monitor keyword rankings, traffic patterns, and site health using Google Analytics and Google Search Console.</li><li>Analyze performance data and continuously refine SEO strategies for better ROI.</li></ul>PPC Advertising (Google Ads &amp; Meta Ads)Set up and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook &amp; Instagram).<ul><li>Define and optimize targeting, bidding strategies, and ad creatives.</li><li>Monitor and analyze campaign performance (CTR, CPC, CPA, ROI) and take corrective actions as needed.</li><li>Run A/B tests on ad copies, landing pages, and targeting groups to maximize campaign effectiveness.</li><li>Prepare periodic reports on campaign performance, insights, and improvement recommendations.</li><li>Scale successful campaigns to achieve business growth objectives.</li></ul>Key Skills Required:<ul><li>Proven experience with Google Ads and Meta Ads Manager.</li><li>Solid understanding of SEO principles (on-page, off-page, and technical SEO).</li><li>Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.</li><li>Ability to analyze data and extract actionable insights.</li><li>Strong communication, reporting, and presentation skills.</li></ul>Knowledge of A/B testing and performance optimization techniques.Job Type: Full-timePay: &#8377;35,000.00 - &#8377;50,000.00 per month

Technical SEO

Happy Cog

<div>Job title: Paid Media Specialist

Department: Marketing

Manager: Paid Media Manager

Position Summary:

We&rsquo;re looking for a Paid Media Specialist who is passionate about Paid Search, Display, and Digital Marketing. You&rsquo;ll help manage a diverse roster of clients, executing and optimizing paid media strategies that drive measurable results. With a focus on paid search, display, and emerging channels like Connected TV and Digital Out of Home, you&rsquo;ll contribute to the team&rsquo;s success by managing campaigns, analyzing performance, and collaborating with cross-functional teams. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats but will also have the ability to think strategically to put together integrated campaigns.

Key Responsibilities
<ul>
<li>Develop and maintain paid media strategies that drive results for our clients.</li>
<li>Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels.</li>
<li>Manage all aspects of campaigns, including setup, planning, building, optimizing, and monitoring.</li>
<li>Work with the analytics team to implement conversion tracking and conduct ad and landing page testing.</li>
<li>Manage bids and campaign budgets using proprietary tools.</li>
<li>Analyze campaign performance and provide actionable insights to improve results.</li>
<li>Prepare and deliver weekly, monthly, and quarterly performance reports to clients.</li>
<li>Collaborate with SEO and creative teams to enhance campaign performance.</li>
<li>Communicate with clients on status, timeline, budget, deliverables and performance reporting. Ensure all parties (internal and external) clearly understand the needs, outcome, and future of campaigns.</li>
<li>You should be a subject matter expert in at least one of the following channels: Search, social, programmatic or video advertising.</li>
<li>Stay current with industry trends, tools, and best practices to ensure effective campaign execution.</li>
</ul>
Skills &amp; Qualifications:
<ul>
<li>Minimum 3+ years of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms.</li>
<li>Hands-on experience with DSP platforms such as The Trade Desk, SimpliFi, Yahoo DSP, and others.</li>
<li>Strong analytical skills, with familiarity in tools like Google Analytics or Adobe Analytics, in addition to creating conversion actions and pixels within advertising platforms.</li>
<li>Demonstrated experience effectively managing large paid media budgets ($1+ million annual).</li>
<li>Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale.</li>
<li>Ability to juggle and prioritize a challenging workload in a fast-paced environment.</li>
<li>Ability to communicate directly with clients, both verbally and in writing.</li>
<li>Digital agency experience working with enterprise-level clients.</li>
<li>Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc).</li>
<li>Google Ads, Bing Ads, or Facebook Ads certifications.</li>
<li>A/B testing experience.</li>
<li>Understanding of Search Engine Optimization (SEO) best practices.</li>
</ul>
The salary range for this role is $65,000 - $75,000 per year, depending on experience

What we offer:
<ul>
<li>Healthy work/life balance</li>
<li>A creative environment to do the best work of your career</li>
<li>An amazing team of developers, designers, marketers, and project managers.</li>
<li>Paid Parental Leave</li>
<li>Paid vacation and sick time off</li>
<li>Health, Dental, and Vision insurance</li>
<li>Retirement plan with company matching</li>
</ul>
About Happy Cog:

Happy Cog is a growing interactive agency of 80+ people, all working 100% remotely.

We design, develop, and market websites and mobile apps for a wide variety of clients - everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.

We are looking for great people to join our team, so if you don't check all the boxes, but believe you can do the job, reach out and tell us why &ndash; your experience might be just what we're looking for!

Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.

We are also proud to have been on the Inc 5000 list of America's fastest growing companies for 7 years in a row! For more information go to our website: https://www.happycog.com.</div>

Paid Media Specialist

Discovered MENA

<div>
 
 We&rsquo;re looking for a
 
 Performance Marketing Specialist
 
 with experience across European, APAC, or US markets.
 
 
 
 
 
 You&rsquo;ll take ownership of campaign strategy, creative direction, and content delivery across paid search, paid social, and SEM, while partnering with agencies to plan, buy, and optimise media. With expertise in SEO/SEM, digital ad buying, and CRM tools, you&rsquo;ll drive lead generation, brand growth, and measurable results. PR knowledge is a plus.
 
 
 
 
 
 Based in Abu Dhabi, this role is perfect for a marketer who thrives on combining data, technology, and storytelling to deliver results.
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 Develop and execute integrated performance marketing campaigns with clear KPIs
 </li>
 <li>
 Lead content, messaging, and creative across channels
 </li>
 <li>
 Manage campaigns end-to-end: segmentation, media buying, optimisation, analytics
 </li>
 <li>
 Collaborate with agencies and internal teams to maximise results
 </li>
 <li>
 Optimise websites, funnels, and digital assets for conversions
 </li>
 <li>
 Support sales and investor relations with marketing collateral
 </li>
 <li>
 Apply PR knowledge to amplify campaigns and manage reputation
 </li>
 </ul>
 
 
 
 
 Candidate Profile
 
 
 
 
 <ul>
 <li>
 6 years&rsquo; experience in performance marketing, digital strategy, and campaign management (B2B fintech, SaaS, financial services preferred)
 </li>
 <li>
 Proven success with paid search, paid social, SEM, and programmatic campaigns
 </li>
 <li>
 Strong SEO/SEM, CRM, and analytics expertise
 </li>
 <li>
 Experience managing agencies and multi-channel campaigns
 </li>
 <li>
 Data-driven, results-focused, and able to work independently
 </li>
 <li>
 Global perspective with exposure to European, APAC, or US markets
 </li>
 </ul>
 
 
</div>

Marketing Manager - Performance Marketing

Skilful Pursuit

Job Title: Google Ads Specialist Location: Hybrid &ndash; D12, Islamabad (3 days in-office: Tue&ndash;Thu, 2 days WFH: Mon &amp; Fri) Working Hours: 5:30 PM &ndash; 2:00 AMAbout Digital Engage Digital Engage is a data-driven digital marketing agency helping businesses grow through strategic online advertising, powerful analytics, and high-performing campaigns. We&rsquo;re looking for a Google Ads Specialist who can take ownership of our clients&rsquo; paid campaigns&mdash;ensuring every dollar spent delivers measurable results.Role Overview The Google Ads Specialist will be responsible for managing, optimizing, and reporting on multiple paid campaigns across Google Ads and related platforms. The ideal candidate has a strong analytical mindset, exceptional attention to detail, and the ability to perform in-depth audits to identify growth opportunities and improve ROI. You&rsquo;ll collaborate closely with our marketing, analytics, and account management teams to ensure all campaigns align with client goals and maintain the high performance standards that Digital Engage is known for.Key Responsibilities<ul><li>Plan, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct account audits to identify inefficiencies, missed opportunities, and areas for improvement.</li><li>Track, analyze, and report on campaign performance metrics (CTR, CPC, ROAS, conversions, etc.).</li><li>Provide data-driven recommendations for ad creatives, targeting, and bidding strategies.</li><li>Monitor daily campaign performance and adjust budgets, bids, and targeting as needed.</li><li>Collaborate with the creative and client management teams to align ads with marketing objectives.</li><li>Stay updated on Google Ads best practices, algorithm changes, and new feature rollouts.</li></ul>Requirements<ul><li>4+ years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Performance Max).</li><li>Proven experience conducting audits, analytics, reporting, and campaign management.</li><li>Deep understanding of Google Ads Manager, Google Analytics (GA4), and Tag Manager.</li><li>Excellent analytical skills with the ability to interpret complex data sets.</li><li>Strong attention to detail&mdash;nothing gets past you.</li><li>Experience working with diverse industries or multiple accounts simultaneously (agency experience preferred).</li><li>Strong communication skills and ability to present insights clearly.</li></ul>Nice to Have<ul><li>Google Ads Certification(s).</li><li>Experience with Microsoft Ads or Meta Ads.</li><li>Familiarity with conversion tracking setup and troubleshooting.</li></ul>What We Offer<ul><li>Hybrid work schedule (3 days in-office, 2 days remote).</li><li>Collaborative, learning-focused team culture.</li><li>Opportunity to manage high-budget campaigns across multiple industries.</li></ul>Job Type: Full-timePay: From Rs100,000.00 per monthWork Location: In person

Google Ads Specialist

First American

<div><h2 class="jobSectionHeader">Who We Are</h2>
Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For&reg; list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.<h2 class="jobSectionHeader">
What We Do</h2>
As part of our Performance Marketing Center of Excellence (CoE), the SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand efficiently across both paid and organic channels. You will own keyword strategy, execute SEM optimizations, and partner with Brand and Paid Media teams to ensure SEO content and paid search investments work together. This role requires a hands-on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline growth.
WHAT YOU'LL DO
Keyword Strategy<ul><li>
Conduct keyword research and map high-value opportunities across paid and organic search.</li><li>
Build SEO content briefs in collaboration with Brand &amp; Creative.</li></ul>
SEM Execution &amp; Optimization<ul><li>
Manage and optimize campaigns across Google Ads and other search platforms.</li><li>
Continuously refine bids, ad copy, and extensions for performance.</li><li>
Monitor pacing, budget allocation, and search efficiency.</li></ul>
SEO Optimization &amp; Governance<ul><li>
Optimize on-page and off-page SEO elements to improve visibility and rankings.</li><li>
Partner with divisional teams to refresh and expand SEO content regularly.</li><li>
Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization.</li></ul>
Testing &amp; Insights<ul><li>
Design and execute SEO/SEM tests to uncover incremental performance opportunities.</li><li>
Analyze search trends, share insights, and inform broader marketing strategy.</li></ul>
Tools &amp; Technology<ul><li>
Fluency with search and analytics platforms, including:<ul><li>
SEO: Google Search Console, SEMrush, Moz, or equivalent.</li><li>
SEM: Google Ads, Microsoft Ads, and keyword management tools.</li><li>
Analytics: Google Analytics (GA4), attribution platforms, reporting dashboards.</li><li>
Collaboration &amp; Workflow: Project management and campaign orchestration tools.</li></ul></li></ul>
WHAT YOU'LL BRING
Required Education, Experience, Certification/Licensure<ul><li>
3&ndash;5 years in SEO/SEM roles, with experience in both paid and organic search.</li><li>
Proven ability to manage and optimize Google Ads accounts.</li><li>
Hands-on experience with SEO keyword research, content briefs, and technical optimization.</li><li>
Strong analytical skills, with experience using GA4 and search-specific reporting tools.</li><li>
Collaborative mindset, with ability to work across Paid Media, Brand, and Analytics teams.</li></ul>
Mindset<ul><li>
Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.</li><li>
Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.</li><li>
Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.</li><li>
Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.</li></ul>
Why Join Us<ul><li>
Own the search engine visibility strategy within a new Performance Marketing CoE.</li><li>
Capture demand efficiently by integrating paid and organic strategies.</li><li>
Play a critical role in ensuring every search dollar and keyword contributes to measurable business growth.</li></ul>
Salary Range: $62,700.00 - $83,600.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.<div>
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **</div><div>
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
</div><div>First American intends to conduct a review of an applicant&rsquo;s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
</div><h2 class="jobSectionHeader">What We Offer</h2>
By choice, we don&rsquo;t simply accept individuality &ndash; we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it&rsquo;s the right thing to do, but also because it&rsquo;s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.</div>

SEO + SEM Specialist

Innohive Technology

<div>We are actively seeking a highly skilled and data-driven PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. In this role, you will be the driving force behind creating, executing, and optimizing our paid advertising campaigns across various digital platforms. The ideal candidate will have a deep understanding of PPC strategies, search engine marketing, and a proven track record in managing successful PPC campaigns that increase visibility, drive traffic, and maximize ROI.</div><div> </div><div>Responsibilities:</div><div>Develop, execute, and manage PPC campaigns across multiple channels like Google Ads, and social media platforms.</div><div>Conduct thorough keyword research and selection to optimize campaign reach and effectiveness.</div><div>Create compelling ad copy, optimize landing pages, and conduct A/B testing to improve click-through and conversion rates.</div><div>Effectively allocate and manage the advertising budget to ensure maximum ROI.</div><div>Monitor campaign performance using analytics tools, provide detailed reports, and make data-driven decisions to optimize campaigns.</div><div>Stay up-to-date with PPC and SEM trends, tools, and best practices.</div><div>Work closely with other marketing team members and departments to ensure alignment of PPC strategies with overall marketing objectives.</div><div> Qualifications:</div><div>Bachelor's degree in Marketing, Advertising, or related field.</div><div>Proven experience as a PPC Specialist or in a similar role.</div><div>Strong understanding of Google Ads, and other PPC platforms.</div><div>Familiarity with analytics and ad serving tools (e.g., Google Analytics etc.)</div><div>Excellent analytical and numerical skills.</div><div>Strong attention to detail and the ability to handle multiple projects simultaneously.</div><div>Excellent communication and collaboration skills.</div><div> </div>

PPC Specialist

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