paid search specialist

Zeta Global

<div><p><b>WHO WE ARE</b></p>
<p>
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform &ndash; powered by one of the industry&rsquo;s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.</p>
<p><b>
THE ROLE</b></p>
<p>
We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end.<br>
<br>
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. <i>Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.</i></p>
<p><b>
RESPONSIBILITIES</b></p>
<ul>
<li><b>Client Strategy</b></li>
<li><ul><li>Partner with Search team members on paid search strategy and performance discussions.</li>
<li>Proactively identify areas for optimization and innovation across accounts.</li>
</ul></li><li><b>Campaign Management &amp; Execution</b></li>
<li><ul><li>Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.</li>
<li>Actively manage campaigns using <b>Google Ads, Google Ads Editor, Microsoft Ads, and SA360</b>.</li>
<li>Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.</li>
<li>Translate insights into actionable next steps that drive measurable client impact.</li>
</ul></li><li><b>Team Collaboration</b></li>
<li><ul><li>Collaborate with internal teams to ensure campaign execution aligns with client objectives.</li>
<li>Manage day to day tasks and responsibilities utilizing the team&rsquo;s project management platform.</li>
</ul></li><li><b>Analysis &amp; Reporting</b></li>
<li><ul><li>Deliver clear, data-driven performance reports and insights to clients.</li>
<li>Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.</li>
<li>Ensure accuracy, consistency, and timeliness of reporting.</li>
</ul></li>
</ul><p><b>QUALIFICATIONS</b></p>
<ul>
<li>2+ years of relevant paid search experience</li>
<li>Hands-on experience in managing monthly campaign budgets of $100k+</li>
<li>Meticulous attention to detail.</li>
<li>Experience with Google Ads and Google Ads Editor</li>
</ul>
<p><b>Preferred but not required:</b></p>
<ul>
<li>Experience with Google Shopping, Demand Gen, and Performance Max</li>
<li>Experience with Microsoft Ads, SA360, and Google Analytics</li>
</ul>
<p><b>BENEFITS &amp; PERKS</b></p>
<ul>
<li>Unlimited PTO</li>
<li>Excellent medical, dental, and vision coverage</li>
<li>Employee Equity</li>
<li>Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!</li>
</ul>
<p><b>SALARY RANGE</b></p>
<p>
The salary range for this role is $60,000 - $80,000<b>,</b> depending on location and experience.</p>
<p><b>
PEOPLE &amp; CULTURE AT ZETA</b></p>
<p>
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual&rsquo;s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
</p><p>We&rsquo;re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/</p>
<p><b>
ZETA IN THE NEWS!</b></p>
<p>
https://zetaglobal.com/press/?cat=press-releases</p>
<p>
#LI-MR1</p>
<p>
#LI-Remote</p></div>

Paid Search Specialist

ITCAN

<div><div><div><div>Are you the kind of person who sees a search bar and immediately thinks about intent, keywords, and conversion paths? Do you enjoy turning data into strategy and strategy into measurable growth Does optimizing campaigns until every click counts feel more like a challenge than a task?</div><div>
If so, you might be the SEM Specialist.</div><div><b><i>
What You&rsquo;ll Be Doing</i></b></div><div>
As an SEM Specialist, you&rsquo;ll play a key role in driving high-impact search engine marketing campaigns that connect brands with the right audiences at the right moment. You&rsquo;ll combine analytical thinking with creative testing to maximize performance and continuously improve results.</div><div><i>
Your responsibilities will include:</i></div><ul><div><div>
Planning, launching, and optimizing paid search campaigns across major platforms such as Google Ads and Apple Search Ads.
</div></div><div><div>Conducting in-depth keyword research, competitor analysis, and search intent mapping</div></div><div><div>
Managing ad copy, extensions, and landing page alignment to improve CTR and conversion rates</div></div><div><div>
Monitoring campaign performance and optimizing bids, targeting, and budgets to maximize ROI</div></div><div><div>
Performing A/B tests on ads, audiences, and landing pages to drive continuous improvement</div></div><div><div>
Analyzing performance metrics and preparing clear, actionable reports for internal teams</div></div><div><div>
Staying ahead of trends, algorithm updates, and emerging SEM tools to keep campaigns competitive</div></div></ul><div><i>
What We&rsquo;re Looking For</i></div><div>
We&rsquo;re looking for someone who combines analytical precision with performance marketing expertise.</div><div><i>
Qualifications</i></div><ul><div><div>
Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or a related field</div></div><div><div>
Hands-on experience managing Google Ads or other PPC platforms</div></div><div><div>
Strong understanding of SEM strategy, keyword planning, bidding models, and campaign optimization</div></div><div><div>
Familiarity with tools such as Google Analytics, Google Tag Manager, and keyword research platforms.
</div></div><div><div>Ability to interpret data, identify patterns, and translate insights into actionable strategies</div></div><div><div>
Strong attention to detail and the ability to manage multiple campaigns simultaneously</div></div></ul></div></div></div>
<br><div><div><b>Department</b></div>
<div>DMT
</div><div><b>Locations</b></div>
<div>Cairo
</div><div><b>Remote status</b></div>
<div>Hybrid</div></div>

SEM Specialist

Scaleup Connect

<p><b>Job Title</b>: PPC Specialist &ndash; Google Ads</p><p><b>Employment Type:</b> Full-Time<br/><b>Work Mode:</b> Onsite<br/><b>Working Days &amp; Hours:</b> Monday &ndash; Friday | 03:00 PM &ndash; 12:00 AM<br/><b>Location:</b> Karachi<br/><b>Gender Preference:</b> Equal Opportunity Employer</p><p>About the Opportunity</p><p>Scaleup Connect is hiring on behalf of its client for a <b>PPC Specialist &ndash; Google Ads</b> to manage and optimize paid search campaigns across Google platforms.</p><p>This role is focused specifically on paid search and performance-driven campaign management. The ideal candidate must have hands-on expertise in Search, Display, YouTube, and Performance Max (PMAX) campaigns with a strong analytical mindset and ability to drive measurable ROI.</p><p>This is not a general digital marketing role &mdash; it requires platform-level depth in Google Ads.</p><p>Role Overview</p><p>The PPC Specialist will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns to maximize ROAS and achieve defined KPIs. The role requires strong expertise in keyword strategy, bid management, conversion tracking, and data analysis.</p><p>Key Responsibilities</p><ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct in-depth keyword research, competitor analysis, and audience targeting.</li><li>Optimize campaigns to achieve CPC, CPA, ROAS, and conversion targets.</li><li>Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels.</li><li>Scale high-performing campaigns and improve underperforming ones through structured testing.</li><li>Manage campaigns for both B2B and B2C markets with region-specific strategies.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Communicate campaign performance updates to internal stakeholders.</li><li>Stay updated with Google Ads policies, new features, and industry best practices.</li></ul><p>Required Experience &amp; Skills</p><ul><li>Minimum 1 year of hands-on experience managing Google Ads campaigns.</li><li>Strong proficiency in Google Analytics.</li><li>Solid understanding of performance metrics and attribution.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Understanding of landing page optimization for higher conversion rates.</li></ul><p>Nice to Have</p><ul><li>Experience managing eCommerce or lead-generation campaigns.</li><li>Knowledge of remarketing strategies and audience segmentation.</li></ul><p>Tools &amp; Software Expertise</p><ul><li>Google Ads</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Conversion Tracking Pixels</li><li>Campaign Performance Reporting Tools</li><li>Keyword Research Tools</li></ul><p>Education</p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a relevant field (Preferred)</li></ul><p>Pay: Rs80,000.00 - Rs90,000.00 per month</p><p>Work Location: In person</p>

Google Ads Specialist

Savills

<div><p><b>The Role</b></p><p>
Savills plc is a global real estate services provider listed on the London Stock Exchange. We have an international network of more than 600 offices and associates throughout the Americas, the UK, continental Europe, Asia Pacific, Africa and the Middle East, offering a broad range of specialist advisory, management and transactional services to clients all over the world. Our people combine entrepreneurial spirit and a deep understanding of specialist property sectors with the highest standards of client care.</p><p>
The Paid Media Executive is responsible for the accurate setup and optimisation of paid social media campaigns, with additional support across paid search where required. This role plays a key part in driving growth across business divisions by delivering effective digital activations that attract and engage potential clients. Core responsibilities include audience research, social ad creation, optimisation and budget management, performance monitoring, A/B testing, and reporting on campaign effectiveness. The role will also support paid search activity through keyword research, bid management, and campaign analysis as needed.</p><p>
The individual will be Cairo‑based, supporting the UK business, and will form part of a Cairo media buying team alongside other locally based media buyers.</p><p><b>
Key Responsibilities</b></p><p><b>
Campaign Setup</b></p><p>
Set up new paid media campaigns upon receipt of a brief, including target audience, budget, and messaging.</p><p><b>
Campaign Checks and Optimisation</b></p><p>
Review campaigns thoroughly before publishing to ensure accuracy.</p><p><b>
Daily Checks</b></p><p>
Conduct daily checks on all live campaigns to ensure they are running correctly. Alert the team to any campaigns performing below benchmarks, allowing discussion on how best to optimise and adjust strategies.</p><p><b>
Reporting</b></p><p>
Generate regular reports with added commentary for sharing with business stakeholders.</p><p><b>
Continuous Improvement</b></p><p>
Identify opportunities for process improvement and efficiency in campaign setup. Stay up-to-date with industry best practices and emerging technologies in digital marketing.</p><p><b>
Skills, Knowledge and Experience</b></p><ul><li><p>
Experience in setting up paid social campaigns across multiple platforms including Meta and LinkedIn.</p></li><li><p>
Experience in setting up paid search campaigns.</p></li><li><p>
Strong analytical skills with the ability to prepare and interpret reporting information.</p></li><li><p>
Experience using Google Analytics.</p></li><li><p>
Fluent in English.</p></li><li><p>
A passion for marketing, paid social and PPC opportunities.</p></li><li><p>
Strong teamwork and interpersonal skills for liaising with clients and colleagues.</p></li><li><p>
Excellent written and verbal communication skills.</p></li><li><p>
Hands-on experience with PPC and Paid Social campaigns.</p></li><li><p>
Knowledge of Google Ads and Google Analytics.</p></li><li><p>
Comprehensive understanding of Paid Media, PPC marketing principles, approaches, and best practices.</p></li></ul><p><b>
Preferred Experience &amp; Skills</b>:</p><ul><li><p>
Good written and verbal communication skills.</p></li><li><p>
Ability to multi-task and manage various project elements simultaneously</p></li><li><p>
Strong attention to detail</p></li><li><p>
Certification or qualification in paid social and as a PPC Specialist</p></li><li><p>
Immediate availability preferred</p></li></ul></div>

Paid Media Executive

ZUBINEX

<p><b>Full Job Description</b><br/><b>About Zubinex</b></p><p>Zubinex is a performance-driven digital company specialising in affiliate marketing and revenue-focused growth strategies. We work with global offers and networks to generate high-quality traffic, leads, and conversions through data-driven campaigns.</p><p>We are looking for a skilled <b>Google Ads Specialist</b> to create, manage, and scale profitable paid campaigns.</p><p><b>Role Overview</b></p><p>As a Google Ads Specialist at Zubinex, you will be responsible for planning, launching, and optimising paid search campaigns to drive targeted traffic and maximise ROI. You will also support cross-platform strategies, including Meta Ads, to scale affiliate campaigns effectively.</p><p>The ideal candidate has hands-on experience with Google Ads, basic knowledge of Meta Ads, strong analytical skills, and a proven track record of running profitable campaigns.</p><p><b>Key Objectives</b></p><ul><li>Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube)</li><li>Conduct keyword research and competitor analysis</li><li>Monitor and optimise performance (CTR, CPC, CPA, ROI, Quality Score)</li><li>Create high-converting ad copy and run A/B tests</li><li>Optimise campaigns to maximise conversions and minimise cost</li><li>Track and analyse campaign data using Google Analytics and other tools</li><li>Assist in managing and understanding Meta Ads campaigns</li><li>Identify new scaling opportunities and profitable niches</li></ul><p><b>Key Responsibilities</b></p><ul><li>Manage daily campaign performance and budgets</li><li>Optimise bidding strategies (manual, automated, target CPA/ROAS)</li><li>Improve Quality Score and ad rankings</li><li>Implement conversion tracking and UTM parameters</li><li>Test landing pages and funnels for better results</li><li>Support Meta Ads campaigns (Facebook &amp; Instagram) when needed</li><li>Ensure compliance with platform policies</li><li>Stay updated with latest trends and algorithm changes</li></ul><p><b>Required Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li><li>2&ndash;4 years of experience in Google Ads / PPC</li><li>Strong knowledge of Google Ads platform</li><li><b>Basic to intermediate knowledge of Meta Ads (Facebook &amp; Instagram Ads)</b></li><li>Experience with Google Analytics and tracking tools</li><li>Understanding of affiliate marketing (preferred)</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage budgets and deliver ROI</li><li>Good communication skills</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Google Ads Certification</li><li>Experience in affiliate marketing campaigns</li><li>Familiarity with tracking tools (Voluum, RedTrack, etc.)</li><li>Experience running international campaigns</li><li>Knowledge of landing page optimisation</li></ul><p><b>What We Offer</b></p><ul><li>Competitive salary</li><li>Performance-based incentives</li><li>Growth opportunities</li><li>Learning and development support</li><li>Fast-paced and performance-driven environment</li></ul><p><b>How to Apply</b></p><p>Interested candidates can apply with their updated resume and details of campaigns they have managed.</p><p>Join Zubinex and help us scale high-performing advertising campaigns in the affiliate marketing space.</p><p>Pay: Rs40,000.00 - Rs55,000.00 per month</p><p>Work Location: In person</p>

CoreEdge Solution.

<p><b>Core Edge Solution </b>is looking for a performance-driven <b>Google Ads &amp; PPC Specialist</b> with proven experience in managing and scaling paid campaigns. The selected candidate will take ownership of campaign strategy, execution, and optimization across Google Ads platforms, focusing on maximizing ROI, improving conversion rates, and generating high-quality leads. This role demands strong analytical skills, data-driven decision-making, and a proactive approach to testing and performance improvement.</p><p><b>Location: Gulberg III, Lahore (On-site)</b><br/><b>Working Hours: 5:00 PM &ndash; 2:00 AM (Monday&ndash;Friday)</b><br/><b>Compensation: Competitive salary based on experience</b></p><p>Important: Strong spoken and written English is required as you will communicate directly with our US-based leadership.</p><p><b>What You'll Work On</b></p><ul><li>Launching and scaling paid campaigns across Google platforms</li><li>Identifying high-intent keywords and audience segments</li><li>Improving campaign performance through testing and optimization</li><li>Monitoring metrics such as cost-per-lead, conversion rate, and ROI</li><li>Setting up and validating conversion tracking</li><li>Experimenting with ad creatives and landing page variations</li><li>Preparing campaign reports and performance insights</li><li>Collaborating with the creative team to improve ad results</li></ul><p><b>What Makes You a Good Fit</b></p><p>✔ Experience managing PPC or paid search campaigns<br/>✔ Comfortable working with campaign analytics and reporting tools<br/>✔ Ability to optimize campaigns based on performance data<br/>✔ Strong communication skills and attention to detail<br/>✔ Ability to handle multiple campaigns simultaneously</p><p><b>Nice to Have</b></p><ul><li>Google Ads certification</li><li>Experience with lead generation campaigns</li><li>Understanding of remarketing strategies</li><li>Basic SEO knowledge</li></ul><p>If you enjoy improving marketing performance through data and testing, this position offers hands-on experience, ownership, and long-term growth.</p><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Google Ads: 2 years (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Work Location: In person</p>

Google Ads & PPC Specialist

Nextgen BPO

<p>We are looking for a results-oriented Paid Performance Marketing Specialist with proven expertise in managing paid digital advertising campaigns across Google and Meta platforms. The ideal candidate should have strong knowledge of campaign optimization, audience targeting, and performance analytics, along with a passion for achieving measurable marketing results. Experience in the aesthetic or beauty sector will be considered an advantage.</p><p>Core Responsibilities:</p><p>Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads platforms.</p><p>Conduct search term analysis and audience targeting to improve campaign performance.</p><p>Develop and test different campaign strategies including ad variations and performance testing.</p><p>Monitor key performance metrics and provide data-driven recommendations for campaign improvement.</p><p>Work closely with the creative team to enhance ad creatives, messaging, and conversion performance.</p><p>Continuously optimize campaigns to improve ROI and lead generation results.</p><p>Stay informed about new trends, tools, and best practices in digital performance marketing.</p><p>Requirements:</p><p>Minimum 3+ years of experience in performance marketing with hands-on work in Google Ads and Meta Ads.</p><p>Strong English communication skills (written and spoken).</p><p>Solid understanding of digital campaign strategy and performance metrics.</p><p>Analytical mindset with the ability to interpret data and improve campaign outcomes.</p><p>Interest or experience in the aesthetic or beauty industry is preferred.</p><p>Ability to work efficiently in a fast-paced and target-driven environment.</p><p>What We Offer:</p><p>Opportunity to work in a professional and growth-oriented marketing environment.</p><p>Exposure to high-end aesthetic and lifestyle marketing campaigns.</p><p>Competitive salary package with career development opportunities.</p><p>Location: Gulberg Greens, Islamabad</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Paid Performance Marketing Specialist

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