paid search specialist

Interactive Financial Marketing Group, LLC

<p><b>About the Role</b></p><p>We are looking for a <b>hands-on Paid Search operator</b> with deep experience in <b>Google Ads and Microsoft Advertising</b>.</p><p>This is not a strategy, reporting, or management role.</p><p>This is a <b>builder + optimizer role</b> for someone who lives inside the platforms, understands how performance actually moves, and can make <b>daily decisions that directly impact revenue</b>.</p><p>You will be responsible for managing and scaling <b>high-spend, high-volume campaigns</b>, identifying issues quickly, and executing changes that improve <b>CPL, volume, and overall efficiency</b>.</p><p>If you enjoy being in-platform, testing, iterating, and winning on data &mdash; you&rsquo;ll thrive here.<br/>If you prefer decks, meetings, or managing people &mdash; this is not the role.</p><p><b>What You&rsquo;ll Do</b></p><ul><li>Work <b>daily inside Google Ads and Microsoft Ads</b></li><li>Manage and optimize <b>high-spend search campaigns</b></li><li>Make real-time adjustments to:</li><li>Bids</li><li>Budgets</li><li>Campaign structure</li><li>Targeting and query strategy</li><li>Diagnose performance issues quickly:</li><li>CPL spikes</li><li>CVR drops</li><li>Query quality degradation</li><li>Volume constraints</li><li>Execute structured testing across:</li><li>Keywords &amp; match types</li><li>Ad creative &amp; messaging</li><li>Landing pages</li><li>Continuously improve performance across the funnel:</li><li>Traffic quality &rarr; conversion &rarr; revenue</li><li>Identify <b>scaling opportunities without breaking efficiency</b></li></ul><p><b>Core Requirements</b></p><ul><li><b>3+ years hands-on paid search experience</b></li><li>Experience managing <b>$100K+/month in spend</b> (higher preferred)</li><li>Strong working knowledge of <b>Google Ads and Microsoft Advertising</b></li><li>Proven ability to:</li><li>Improve <b>CPL while maintaining or increasing volume</b></li><li>Diagnose and fix performance issues quickly</li><li>Make decisions based on real performance data (not theory)</li></ul><p><b>Google Ads &ndash; Required Skillset</b></p><p>You should have real, working experience with:</p><ul><li><b>Search Campaigns (Advanced)</b></li><li>Search term matching strategy</li><li>Query mining &amp; expansion</li><li>Brand control (inclusions/exclusions)</li><li><b>Performance Max (PMAX)</b></li><li>Understanding how it distributes across channels</li><li>Structuring for control vs. scale</li><li><b>Demand Gen (DGEN)</b></li><li>Familiarity with YouTube, Discover, Gmail inventory</li><li><b>Audience Strategy</b></li><li>Audience building &amp; segmentation</li><li>First-party + in-platform signals</li><li><b>Creative Execution</b></li><li>Ad copy testing</li><li>Asset group structuring</li><li>Image generation (Google AI tools or similar)</li><li><b>Advanced Features</b></li><li>Final URL expansion</li><li>Text customization</li><li>Locations of interest vs. presence</li><li><b>Google Ads Editor (Required)</b></li><li>Bulk uploads</li><li>Large-scale changes</li><li>Campaign migrations</li></ul><p><b>Microsoft Advertising &ndash; Required Skillset</b></p><p>You should be comfortable operating within:</p><ul><li><b>Microsoft Search Campaigns</b></li><li>Structural differences vs. Google</li><li>Query and audience layering</li><li><b>Microsoft PMAX</b></li><li>Understanding reporting differences and controls</li><li><b>Microsoft Audience Network (MSAN)</b></li><li>Native/programmatic-style ads</li><li>Audience targeting based on:</li><li>Search behavior</li><li>LinkedIn data</li><li>Microsoft ecosystem signals</li><li><b>LinkedIn Profile Targeting</b></li><li>Job title, company, industry overlays</li><li><b>Multimedia Ads</b></li><li>High-impact SERP + native placements</li><li><b>Copilot / AI Tools</b></li><li>Campaign creation assistance</li><li>Creative and optimization insights</li></ul><p><b>What We&rsquo;re Looking For</b></p><p>Someone who:</p><ul><li>Is comfortable being <b>in-platform every day</b></li><li>Understands <b>search intent and query behavior deeply</b></li><li>Can <b>move fast and make decisions without overthinking</b></li><li>Has managed <b>real budgets with real consequences</b></li><li>Knows how to <b>scale without destroying efficiency</b></li><li>Doesn&rsquo;t need hand-holding &mdash; but also isn&rsquo;t reckless</li><li>Thinks in terms of:</li><li>Inputs &rarr; outputs &rarr; revenue impact</li></ul><p><b>Compensation</b></p><ul><li><b>$90,000 &ndash; $105,000 base</b></li><li><b>Performance-based bonus</b></li><li>High visibility into impact and growth</li></ul><p><b>What Success Looks Like (First 60&ndash;90 Days)</b></p><ul><li>You take full ownership of campaigns in-platform</li><li>You identify clear performance gaps and fix them</li><li>You improve <b>CPL and/or volume meaningfully</b></li><li>You demonstrate the ability to <b>scale what works</b></li></ul><p>Pay: $90,000.00 - $1,200,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: Remote</p>

Senior Paid Search Specialist (Google & Microsoft Ads) – Execution Role

ITCAN

<div><div><div><div>Are you the kind of person who sees a search bar and immediately thinks about intent, keywords, and conversion paths? Do you enjoy turning data into strategy and strategy into measurable growth Does optimizing campaigns until every click counts feel more like a challenge than a task?</div><div>
If so, you might be the SEM Specialist.</div><div><b><i>
What You&rsquo;ll Be Doing</i></b></div><div>
As an SEM Specialist, you&rsquo;ll play a key role in driving high-impact search engine marketing campaigns that connect brands with the right audiences at the right moment. You&rsquo;ll combine analytical thinking with creative testing to maximize performance and continuously improve results.</div><div><i>
Your responsibilities will include:</i></div><ul><div><div>
Planning, launching, and optimizing paid search campaigns across major platforms such as Google Ads and Apple Search Ads.
</div></div><div><div>Conducting in-depth keyword research, competitor analysis, and search intent mapping</div></div><div><div>
Managing ad copy, extensions, and landing page alignment to improve CTR and conversion rates</div></div><div><div>
Monitoring campaign performance and optimizing bids, targeting, and budgets to maximize ROI</div></div><div><div>
Performing A/B tests on ads, audiences, and landing pages to drive continuous improvement</div></div><div><div>
Analyzing performance metrics and preparing clear, actionable reports for internal teams</div></div><div><div>
Staying ahead of trends, algorithm updates, and emerging SEM tools to keep campaigns competitive</div></div></ul><div><i>
What We&rsquo;re Looking For</i></div><div>
We&rsquo;re looking for someone who combines analytical precision with performance marketing expertise.</div><div><i>
Qualifications</i></div><ul><div><div>
Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or a related field</div></div><div><div>
Hands-on experience managing Google Ads or other PPC platforms</div></div><div><div>
Strong understanding of SEM strategy, keyword planning, bidding models, and campaign optimization</div></div><div><div>
Familiarity with tools such as Google Analytics, Google Tag Manager, and keyword research platforms.
</div></div><div><div>Ability to interpret data, identify patterns, and translate insights into actionable strategies</div></div><div><div>
Strong attention to detail and the ability to manage multiple campaigns simultaneously</div></div></ul></div></div></div>
<br><div><div><b>Department</b></div>
<div>DMT
</div><div><b>Locations</b></div>
<div>Cairo
</div><div><b>Remote status</b></div>
<div>Hybrid</div></div>

SEM Specialist

Scaleup Connect

<p><b>Job Title</b>: PPC Specialist &ndash; Google Ads</p><p><b>Employment Type:</b> Full-Time<br/><b>Work Mode:</b> Onsite<br/><b>Working Days &amp; Hours:</b> Monday &ndash; Friday | 03:00 PM &ndash; 12:00 AM<br/><b>Location:</b> Karachi<br/><b>Gender Preference:</b> Equal Opportunity Employer</p><p>About the Opportunity</p><p>Scaleup Connect is hiring on behalf of its client for a <b>PPC Specialist &ndash; Google Ads</b> to manage and optimize paid search campaigns across Google platforms.</p><p>This role is focused specifically on paid search and performance-driven campaign management. The ideal candidate must have hands-on expertise in Search, Display, YouTube, and Performance Max (PMAX) campaigns with a strong analytical mindset and ability to drive measurable ROI.</p><p>This is not a general digital marketing role &mdash; it requires platform-level depth in Google Ads.</p><p>Role Overview</p><p>The PPC Specialist will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns to maximize ROAS and achieve defined KPIs. The role requires strong expertise in keyword strategy, bid management, conversion tracking, and data analysis.</p><p>Key Responsibilities</p><ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct in-depth keyword research, competitor analysis, and audience targeting.</li><li>Optimize campaigns to achieve CPC, CPA, ROAS, and conversion targets.</li><li>Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels.</li><li>Scale high-performing campaigns and improve underperforming ones through structured testing.</li><li>Manage campaigns for both B2B and B2C markets with region-specific strategies.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Communicate campaign performance updates to internal stakeholders.</li><li>Stay updated with Google Ads policies, new features, and industry best practices.</li></ul><p>Required Experience &amp; Skills</p><ul><li>Minimum 1 year of hands-on experience managing Google Ads campaigns.</li><li>Strong proficiency in Google Analytics.</li><li>Solid understanding of performance metrics and attribution.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Understanding of landing page optimization for higher conversion rates.</li></ul><p>Nice to Have</p><ul><li>Experience managing eCommerce or lead-generation campaigns.</li><li>Knowledge of remarketing strategies and audience segmentation.</li></ul><p>Tools &amp; Software Expertise</p><ul><li>Google Ads</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Conversion Tracking Pixels</li><li>Campaign Performance Reporting Tools</li><li>Keyword Research Tools</li></ul><p>Education</p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a relevant field (Preferred)</li></ul><p>Pay: Rs80,000.00 - Rs90,000.00 per month</p><p>Work Location: In person</p>

Google Ads Specialist

Savills

<div><p><b>The Role</b></p><p>
Savills plc is a global real estate services provider listed on the London Stock Exchange. We have an international network of more than 600 offices and associates throughout the Americas, the UK, continental Europe, Asia Pacific, Africa and the Middle East, offering a broad range of specialist advisory, management and transactional services to clients all over the world. Our people combine entrepreneurial spirit and a deep understanding of specialist property sectors with the highest standards of client care.</p><p>
The Paid Media Executive is responsible for the accurate setup and optimisation of paid social media campaigns, with additional support across paid search where required. This role plays a key part in driving growth across business divisions by delivering effective digital activations that attract and engage potential clients. Core responsibilities include audience research, social ad creation, optimisation and budget management, performance monitoring, A/B testing, and reporting on campaign effectiveness. The role will also support paid search activity through keyword research, bid management, and campaign analysis as needed.</p><p>
The individual will be Cairo‑based, supporting the UK business, and will form part of a Cairo media buying team alongside other locally based media buyers.</p><p><b>
Key Responsibilities</b></p><p><b>
Campaign Setup</b></p><p>
Set up new paid media campaigns upon receipt of a brief, including target audience, budget, and messaging.</p><p><b>
Campaign Checks and Optimisation</b></p><p>
Review campaigns thoroughly before publishing to ensure accuracy.</p><p><b>
Daily Checks</b></p><p>
Conduct daily checks on all live campaigns to ensure they are running correctly. Alert the team to any campaigns performing below benchmarks, allowing discussion on how best to optimise and adjust strategies.</p><p><b>
Reporting</b></p><p>
Generate regular reports with added commentary for sharing with business stakeholders.</p><p><b>
Continuous Improvement</b></p><p>
Identify opportunities for process improvement and efficiency in campaign setup. Stay up-to-date with industry best practices and emerging technologies in digital marketing.</p><p><b>
Skills, Knowledge and Experience</b></p><ul><li><p>
Experience in setting up paid social campaigns across multiple platforms including Meta and LinkedIn.</p></li><li><p>
Experience in setting up paid search campaigns.</p></li><li><p>
Strong analytical skills with the ability to prepare and interpret reporting information.</p></li><li><p>
Experience using Google Analytics.</p></li><li><p>
Fluent in English.</p></li><li><p>
A passion for marketing, paid social and PPC opportunities.</p></li><li><p>
Strong teamwork and interpersonal skills for liaising with clients and colleagues.</p></li><li><p>
Excellent written and verbal communication skills.</p></li><li><p>
Hands-on experience with PPC and Paid Social campaigns.</p></li><li><p>
Knowledge of Google Ads and Google Analytics.</p></li><li><p>
Comprehensive understanding of Paid Media, PPC marketing principles, approaches, and best practices.</p></li></ul><p><b>
Preferred Experience &amp; Skills</b>:</p><ul><li><p>
Good written and verbal communication skills.</p></li><li><p>
Ability to multi-task and manage various project elements simultaneously</p></li><li><p>
Strong attention to detail</p></li><li><p>
Certification or qualification in paid social and as a PPC Specialist</p></li><li><p>
Immediate availability preferred</p></li></ul></div>

Paid Media Executive

RED CORAL SERVICES

<p>We are looking for a <b>results-driven PPC &amp; SEO Specialist</b> to join our team. The ideal candidate will have hands-on experience in managing <b>Pay-Per-Click (PPC)</b> campaigns and implementing effective <b>Search Engine Optimization (SEO)</b> strategies, specifically for the <b>USA market</b>.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, create, and manage <b>PPC campaigns</b> on platforms like Google Ads, Bing Ads, and social media.</li><li>Perform keyword research, campaign optimization, and competitor analysis.</li><li>Monitor campaign budgets, bidding strategies, and ROI performance.</li><li>Develop and execute <b>SEO strategies</b> to improve organic rankings and website traffic.</li><li>Conduct on-page and off-page SEO, including backlink strategies.</li><li>Analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.</li><li>Prepare regular performance reports with insights and recommendations.</li><li>Stay updated with the latest trends in PPC, SEO, and digital marketing.</li></ul><p><b>Requirements:</b></p><ul><li>Proven experience as a <b>PPC &amp; SEO Specialist</b>.</li><li><b>USA market experience is mandatory.</b></li><li>Strong knowledge of <b>Google Ads, Google Analytics, SEMrush, Ahrefs</b>, and SEO best practices.</li><li>Ability to manage multiple campaigns and optimize for maximum performance.</li><li>Strong analytical and reporting skills.</li><li>Excellent communication and problem-solving abilities.</li></ul><p>Work Location: In person</p>

PPC & SEO Specialist (USA Experience Required)

Mohkaab Enterprise

<p><b>Location:</b> Lahore (On-site)</p><p><b>Office Timing:</b> 11:30 AM &ndash; 8:00 PM</p><p><b>Contract Type:</b> Full-Time, Permanent</p><p><b>Salary: </b>Competitive (based on experience)</p><p><b>Experience Required: </b>Minimum 3+ years</p><p>We are seeking an experienced Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. The ideal candidate will have a strong understanding of Amazon's advertising platform and a proven track record of driving profitable growth through paid search. You will be responsible for creating, managing, and optimizing PPC campaigns to achieve our sales and ROI goals.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop, implement, and manage Amazon PPC campaigns across multiple accounts.</li><li>Conduct keyword research to identify high-performing, relevant search terms.</li><li>Monitor, analyze, and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.</li><li>Perform A/B testing on ad creatives and landing pages to optimize results.</li><li>Analyze campaign performance data to generate actionable insights and recommendations.</li><li>Manage budgets effectively to maximize return on ad spend (ROAS).</li><li>Keep up-to-date with Amazon&rsquo;s advertising policies, trends, and best practices.</li><li>Provide regular performance reports to the team, outlining successes, challenges, and areas for improvement.</li><li>Collaborate with the content and marketing teams to align ad strategies with broader marketing goals.</li></ul><p><b>Qualifications:</b></p><ul><li>Proven experience as an Amazon PPC Specialist or in a similar role.</li><li>Deep understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.</li><li>Proficiency in keyword research tools and analytics platforms.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Experience with A/B testing and campaign optimization techniques.</li><li>Ability to manage multiple campaigns simultaneously and meet deadlines.</li><li>Strong communication skills and the ability to work collaboratively with a team.</li></ul><p><b>Preferred Qualifications:</b></p><ul><li>Experience with Amazon DSP and programmatic advertising.</li><li>Experience with SEO and understanding of how it integrates with PPC.</li></ul><p><b>What We Offer:</b></p><ul><li>Opportunity to work with a dynamic team in a fast-growing company.</li><li>Professional development opportunities and the chance to grow with the company.</li></ul><p><b>How to Apply:</b></p><p>Interested candidates should send their resume, a cover letter detailing their experience with Amazon PPC, and examples of successful campaigns they have managed.</p><p>Job Type: Full-time</p><p>Pay: Rs100,000.00 - Rs150,000.00 per month</p><p>Work Location: In person</p>

Amazon PPC Specialist

Ziyana Yachts

<p><b>Job Title:</b> Paid Ads Specialist</p><p><b>Company:</b> Ziyana Yachts</p><p><b>Location:</b> Hybrid &ndash; Pakistan</p><p><b>Type:</b> Full-Time</p><p><b>About Ziyana Yachts</b></p><p>Ziyana Yachts is a global luxury yacht charter company offering world class experiences across some of the most exclusive destinations in the world. From corporate charters to once-in-a-lifetime private getaways, we connect discerning clients with extraordinary moments on the water. We're a fast-growing company with an ambitious vision and we're building the team to match.</p><p><b>The Role</b></p><p>We're looking for a results-driven Paid Ads Specialist to own and scale our paid advertising efforts across Google and Meta (Instagram &amp; Facebook). This is a hands-on role where you'll be responsible for planning, launching, managing, and optimising campaigns that generate high-quality leads for our charter offerings, including premium packages targeting high-net-worth individuals globally.</p><p>You'll work closely with the founder and marketing team, with full ownership of ad budgets, creative strategy, and performance reporting.</p><p><b>What You'll Do</b></p><ul><li>Plan, build, and manage paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Instagram &amp; Facebook)</li><li>Conduct keyword research, audience segmentation, and competitive analysis</li><li>Write compelling ad copy and collaborate on creative assets (static, video, carousel)</li><li>Monitor and optimise campaigns daily for CTR, CPC, CPL, ROAS, and conversion metrics</li><li>Run A/B tests on creatives, copy, landing pages, and audience targeting</li><li>Manage ad budgets efficiently and report on performance with clear, actionable insights</li><li>Stay up to date with platform algorithm changes, best practices, and industry trends</li><li>Identify new growth opportunities and make strategic recommendations</li></ul><p><b>What We're Looking For</b></p><ul><li>3&ndash;5 years of hands-on experience running paid ads on Google and Meta</li><li>Proven track record of generating leads or sales through paid channels</li><li>Strong understanding of funnel strategy, audience targeting, and retargeting</li><li>Proficiency with Google Ads Manager, Meta Business Suite, and analytics tools (GA4, Meta Pixel, etc.)</li><li>Ability to write strong ad copy and provide creative direction</li><li>Data-driven mindset comfortable with numbers and performance metrics</li><li>Self-starter who can work independently in a fast-paced, remote-friendly environment</li><li>Experience in luxury, travel, real estate, or high-ticket industries is a strong plus</li><li>Google Ads or Meta Blueprint certification is a plus</li></ul><p><b>Why Join Ziyana Yachts</b></p><ul><li>Be part of a growing luxury brand with global ambitions</li><li>Work directly with leadership and have real impact on the business</li><li>Flexible hybrid setup based in Pakistan</li><li>Opportunity to grow with the company as we scale</li></ul><p>Pay: Up to Rs70,000.00 per month</p><p>Ability to commute/relocate:</p><ul><li>Karachi Clifton: Reliably commute or planning to relocate before starting work (Preferred)</li></ul><p>Application Question(s):</p><ul><li>How many years of hands-on experience do you have running paid ad campaigns on Google Ads and Meta (Facebook/Instagram)?</li><li>Which platforms have you actively managed paid campaigns on?</li><li>What is the highest monthly ad budget you have personally managed?</li><li> Have you run campaigns for luxury, travel, real estate, or other high-ticket products/services?</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>License/Certification:</p><ul><li>Google Ads Certified (Preferred)</li><li>Meta Blueprint Certified (Preferred)</li></ul><p>Work Location: Hybrid remote in Karachi Clifton</p>

Paid Ads Specialist

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