paid social media manager

Whalar

<div><p><b>Job Title:</b> Manager, Media</p>
<p><b>
Location: </b>New York, NY</p>
<p><b>
Start Date</b>: ASAP</p><br>
<p>
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.</p>
<p>
We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.</p>
<p>
With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more: https://www.whalar.com/</p>
<h2 class="jobSectionHeader"><b>
About the role:</b></h2>
<p>
We're seeking a Manager, Media, to leads hands-on execution of paid social media campaigns and support strategy development. This role will support the Senior Manager role to ensure successful delivery and optimization of high-value media campaigns, driving performance and helping to develop campaign recaps.</p>
<p>
The Manager, Media is a skilled in execution and paid social media optimization, responsible for the successful, hands-on delivery and reporting of high-value paid social campaigns. This role partners with Senior Managers to execute media strategy, ensure campaign performance, and contribute to post-campaign recaps, acting as the primary driver of tactical excellence.</p>
<h2 class="jobSectionHeader"><b>
Here's what you'll do day-to-day:</b></h2>
<p><b>
Campaign Execution &amp; Optimization</b></p>
<ul>
<li>Support campaign execution on all social platforms, including meticulous campaign setup, rigorous QA, and post-launch verification</li>
<li>Analyze campaign performance daily, recommending and implementing A/B tests and real-time optimizations to maximize ROI</li>
<li>Assist Senior Manager in efficient budget pacing and identifying risks to profitability</li>
<li>Ensure the correct implementation and functionality of tracking pixels, UTM parameters, and ad implementation techniques for campaigns</li>
<li>Participate in the development of Creator marketing strategies</li>
</ul>
<p><b>Data Analysis &amp; Reporting</b></p>
<ul>
<li>Utilize advanced analytics tools to pull, analyze, and interpret performance data for regular reporting</li>
<li>Contribute to strategy development by using performance data to inform strategic decisions and help recommend solutions to client challenges</li>
<li>Assist in the creation and finalization of comprehensive campaign wrap reports and performance summaries</li>
</ul>
<p><b>Client &amp; Team Coordination</b></p>
<ul>
<li>Serve as the day-to-day media point of contact for mid-level client stakeholders</li>
<li>Proactively anticipate client needs and escalate complex issues or urgent challenges to the Senior Manager for resolution</li>
<li>Independently model professional standards and reinforce team and campaign consistency</li>
</ul><h2 class="jobSectionHeader"><b>Here's what we're looking for:</b></h2>
<ul><li>3&ndash;4 years hands-on experience in paid social media platforms, with a track record of contributing to successful campaigns</li>
<li>Familiarity and direct experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager</li>
<li>Current knowledge of platform-specific features and products</li>
<li>Previous use and understanding of tracking pixels, UTM parameters, and ad implementation techniques</li>
<li>Strong verbal and written communication skills, with the ability to convey strategies and insights to a variety of stakeholders</li>
<li>Flexibility and strong problem-solving skills in a results-driven environment</li>
</ul>
<p>The salary range for this role is $65,000 - $75,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.</p>
<h2 class="jobSectionHeader"><b>
Our values:</b></h2>
<p>
At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.</p>
<h2 class="jobSectionHeader"><b>
The perks:</b></h2>
<p>
Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.</p>
<ul>
<li>Medical, Dental, Vision</li>
<li>25 days of PTO + Sick days + Winter break</li>
<li>Retirement planning with employer match</li>
<li>Monthly phone/internet reimbursement</li>
<li>Professional development stipend</li>
<li>New joiner's Home office allowance</li>
<li>Up to 16 weeks of paid parental leave</li>
<li>Volunteer days</li>
<li>Identity theft protection &amp; Legal assistance</li>
<li>Company Paid Life &amp; Disability Insurance</li>
<li>Voluntary Life Insurance Policy</li>
<li>Voluntary Hospital and Critical Illness Insurance</li>
<li>Voluntary Pet insurance</li>
<li>Employee Resource Groups</li>
</ul>
<p><i>Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.</i></p></div>

Manager, Media

Kabret

<p><b>Role Overview:</b> We are looking for a versatile Social Media Specialist to lead our presence across all major platforms. You will drive growth through a mix of organic content strategies and performance-driven paid campaigns, working alongside our creative and moderation teams.</p><p><b>Responsibilities:</b></p><ul><li><b>Strategy:</b> Develop cross-platform growth strategies and monthly content calendars (Facebook, Instagram, X, LinkedIn, TikTok, YouTube).</li><li><b>Content Creation:</b> Produce engaging copy, scripts, and short-form videos (Reels/TikToks) while collaborating with the Graphic Designer for major visual assets.</li><li><b>Paid Advertising:</b> Plan, set up, and optimize paid campaigns across Social channels and <b>Google Ads</b> to maximize ROI.</li><li><b>Reporting:</b> Track performance metrics, analyze ROI, and present regular strategy reports.</li><li><b>Team Coordination:</b> Supervise <b>Social Media Moderators</b> to ensure quality community engagement and consistent brand voice.</li></ul><p><b>Requirements:</b></p><ul><li>Proven experience as a Social Media Specialist or similar role.</li><li>Strong knowledge of <b>Google Ads</b> and Social Ad Managers (Meta, TikTok, LinkedIn).</li><li>Excellent copywriting skills (Arabic &amp; English).</li><li>Ability to create short-form video content (using mobile apps or basic editing tools).</li><li>Strong analytical skills to interpret data and adjust strategies.</li></ul><p>Job Types: Full-time, Contract<br/>Contract length: 12 months</p><p>Application Question(s):</p><ul><li>what is your expected salary?</li></ul><p>Work Location: In person</p>

social media specialist

Warner Bros. Discovery

<div><p><b><i>Welcome to Warner Bros. Discovery&hellip; the stuff dreams are made of.</i></b></p><p></p><p><b>
Who We Are&hellip;
</b></p><p>When we say, &ldquo;the stuff dreams are made of,&rdquo; we&rsquo;re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD&rsquo;s vast portfolio of iconic content and beloved brands, are the <i>storytellers</i> bringing our characters to life, the<i> creators</i> bringing them to your living rooms and the <i>dreamers</i> creating what&rsquo;s next&hellip;</p><p></p><p>
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.</p><p></p><p><b>
Your New Role...</b></p><p></p><p>
The Digital Marketing Manager for the Transactional Sales Division will lead the day-to-day execution and optimization of the division&rsquo;s organic and paid social presence in support of home entertainment priorities. This role translates high-level strategy into high-performing campaigns by managing content calendars, optimizing engagement, and ensuring best-in-class execution across platforms. Working cross-functionally with creative, media, sales, and franchise teams, the manager will focus on driving awareness, engagement, and transactional conversion across digital channels.</p><p></p><p><b>
Your Role Accountabilities...</b></p><ul><li><p>
Execute organic social campaigns across Instagram, TikTok, Facebook, X, Threads, and emerging platforms.</p></li><li><p>
Build and maintain content calendars aligned to release priorities, promotional windows, and catalog moments.</p></li><li><p>
Manage timelines and workflows to ensure seamless campaign execution.</p></li><li><p>
Maintain campaign trackers and performance dashboards.</p></li><li><p>
Contribute to weekly/monthly reporting recaps highlighting insights and growth opportunities.</p></li><li><p>
Monitor and report on performance metrics (engagement rate, reach, video views, saves, shares)
</p></li><li><p>Oversee Meta monetization strategies, converting high-engagement organic and paid content into direct revenue streams.</p></li><li><p>
Identify trends, cultural moments, and platform-native opportunities to drive relevance.</p></li><li><p>
Partner with paid media teams to align messaging, creative, and targeting strategies.</p></li><li><p>
Track performance and collaborate on optimizations to improve efficiency and ROI.</p></li><li><p>
Ensure paid and organic efforts work cohesively to maximize campaign impact<i>.</i></p></li></ul><p></p><p><b>
Qualifications &amp; Experiences...</b></p><ul><li><p>
4+ Years relevant work experience</p></li><li><p>
Bachelor&rsquo;s Degree required</p></li><li><p>
Hands-on experience managing organic and paid social campaigns</p></li><li><p>
Strong understanding of platform best practices, metrics and emerging trends</p></li><li><p>
Expertise in organic social media strategy, content development, and monetization models</p></li><li><p>
Experience analyzing social performance metrics</p></li><li><p>
Highly organized with strong project management skills</p></li><li><p>
Passion for entertainment, WB library, emerging digital trends and driving innovation</p></li><li><p>
Knowledge of project management tools or interest in learning new skillsets</p></li></ul><p></p><p><i>
Management has the right to add or change duties and job requirements at any time.</i></p><p></p><p><b>
How We Get Things Done&hellip;</b></p><p></p><p>
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.</p><p></p><p><b>
Championing Inclusion at WBD</b></p>
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.<p></p><p>
If you&rsquo;re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.</p><p></p>
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery&rsquo;s total compensation package for employees. Pay Range: $79,100.00 - $146,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.<p></p>
If you&rsquo;re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.</div>

Manager, Digital Marketing (Organic and Paid Social Optimization)

Horizon Media, Inc.

<div><div>Job Description</div><div>
Director, Influencer and Paid Social Activation</div><div></div><div>
Who We Are</div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by <i>Fortune</i>, <i>AdAge</i>, <i>Crain&rsquo;s New York Business</i>, and <i>Los Angeles Business Journal</i>.</div><div>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.</div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div><div></div><div>
Job Summary</div><div>
The Director of Influencer and Paid Social Activation will be a key leader, tasked with driving the significant advancement and evolution of our client offerings in two critical areas: influencer marketing and paid social activation. This role is responsible for leading strategy, overseeing best-in-class campaign execution, and managing a high-performing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing integrated campaigns that drive measurable growth and ROI through influencer partnerships and paid social media.</div><div></div><div>
What You&rsquo;ll Do</div><div>
Integrated Strategy &amp; Practice Leadership</div><ul><li>
Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring that these tactics are a core part of broader go-to-market plans.</li><li>
Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.</li><li>
Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.</li><li>
Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.</li><li>
Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.</li></ul><div></div><div>
Influencer &amp; Affiliate Marketing Activation</div><ul><li>
Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.</li><li>
Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.</li><li>
Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.</li><li>
Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.</li></ul><div></div><div>
Paid Social Activation &amp; Media Buying</div><ul><li>
Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.</li><li>
Oversee the hands-on buying and optimization of campaigns across all relevant social platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.).</li><li>
Ensure the accuracy of tactical execution, including targeting, budget pacing, and performance monitoring, to maximize efficiency and impact.</li><li>
Guide the team in leveraging advanced targeting, A/B testing methodologies, and analytics to drive continuous improvement.</li></ul><div></div><div>
Team Management &amp; Development</div><ul><li>
Lead, mentor, and manage a team of social media and influencer marketing professionals, fostering a collaborative and high-performing culture.</li><li>
Manage performance reviews, set career development goals, and identify training needs to ensure team growth and success.</li><li>
Delegate tasks effectively, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.</li></ul><div></div><div>
Who You Are</div><ul><li>
A social guru, passionate about the entire social media landscape, from creator culture to paid amplification.</li><li>
A data-driven strategist who is a left- and right-brain thinker, capable of turning analytics into actionable insights.</li><li>
Culturally switched-on, with a deep understanding of how brands can authentically engage with creators and communities.</li><li>
A collaborative team leader, with strong delegation, organization, and mentorship skills.</li><li>
An innovator, who is eager to challenge the status quo and experiment with emerging platforms and strategies.</li><li>
An effective communicator who is confident presenting and selling through ideas to senior leadership and clients.</li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li>
8+ years of experience in digital marketing, with specific, hands-on experience in both paid social media and influencer marketing.</li><li>
Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI.</li><li>
Deep expertise with direct social media buying platforms (i.e., Facebook Ads Manager) and a strong understanding of the broader paid social ecosystem.</li><li>
Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK).</li><li>
Prior experience in a client-facing leadership role, with a demonstrated ability to manage senior stakeholder relationships.</li><li>
Experience managing and leading a team of marketing professionals.</li><li>
Strong negotiation, communication, and relationship management skills.</li><li>
Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously.</li></ul><div></div><div>
#LI-JC2</div><div>
#LI-HYBRID</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$145,000.00 - $180,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Director, Influencer and Paid Social Activation

World Travel Holdings

<div>Overview:
<div><div>
We are seeking a passionate and analytical<b> Paid Social Media Specialist</b> to join our in-house marketing team. This is a hands-on role with full ownership of our paid social marketing strategy for owned cruise brands, including Cruises.com and CheapCruises.com. This individual will be the driving force behind brand growth and engagement across all social platforms.</div><div></div><div><br>
The ideal candidate is genuinely curious about the evolving social marketing landscape, and fluent in the language of social trends. This individual is both a creative storyteller and a data-driven analyst, capable of multitasking in a fast-paced environment. This role will collaborate closely with the marketing team to ensure our brands&rsquo; social footprint is innovative, engaging, and delivers measurable results.</div></div><div></div><div><b><br>
About the Company</b><br>
World Travel Holdings is the nation&rsquo;s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.</div>
Responsibilities:
<ul><li>Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding&rsquo;s owned cruise brands.</li><li>
Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.</li><li>
Identify and manage relationships with influencers and content creators.</li><li>
Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).</li><li>
Plan, deploy, and optimize paid social media campaigns for four owned brands.</li><li>
Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.</li><li>
Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.</li><li>
Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.</li></ul>
Qualifications:
<p><b>
Who You Are</b></p><ul><li>
3-4 years of hands-on experience in social media management, with a proven track record of growing an online community.</li><li>
Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.</li><li>
Demonstrable experience with executing and optimizing paid social media campaigns.</li><li>
Proven success in building and managing influencer &amp; partnerships relationships.</li><li>
Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.</li><li>
Highly analytical and data driven. You know how to read and interpret social media KPIs, pull out actionable insights, and pivot based on performance.</li><li>
A &quot;genuinely curious&quot; and proactive mindset, always learning about the evolving social marketing landscape.</li><li>
Exceptional communicator, with the ability to manage multiple projects and brand voices simultaneously.</li><li>
Experience in the travel, hospitality, or e-commerce industry is a strong plus.</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li></ul><div><b>
Compensation and Benefits</b></div><div>
Estimated Pay Range: $58,000 - $70,000/year</div><div></div><div><br>
Benefits Overview:</div><ul><li>
Comprehensive medical, dental, and vision coverage</li><li>
Company-paid life and disability insurance</li><li>
401(k) with discretionary company match</li><li>
Paid time off and holidays</li><li>
Travel discounts and employee perks</li><li>
Employee Assistance Program (EAP)</li><li>
Professional development and learning opportunities</li></ul><div><b>
EEO Statement</b></div><div>
World Travel Holdings is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to any status protected by applicable law.</div></div>

Paid Social Media Specialist (Remote -US)

Sircle Media Solutions

<p></p><div><p>Sircle Media is a social media agency based in New York City that works with some of the best brands in the CPG &amp; Beverage verticals. We focus on strategy, execution, content development and paid social media buying to help our clients win online and in-store. Founded in 2012, Sircle has spent the last decade + establishing itself as a best in class agency solution in these categories. We are constantly looking for highly motivated, growth-mindset oriented talent to work with us as we continue to expand our portfolio of clients.</p>
<p>
Some Brands We Work With: Kodiak Cakes, Perfect Snacks, Chomps, Bobo&rsquo;s, Rudi&rsquo;s Bakery, Ripple, Suja, Wild Planet Foods, Real Food From The Ground Up, Deep Indian Kitchen, and many more.</p>
<p><b>
Inclusion in Hiring</b></p>
<p>
Sircle Media is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume.</p>
<p>
Sircle Media is looking for someone very well versed in both the Instagram/Facebook and TikTok Ads Management platforms to join our rapidly growing team. This role will report to our Director of Social Strategy and oversee paid campaigns across Facebook, Instagram, and TikTok, driving general awareness and retail velocity support for some of the best CPG and Beverage Brands out there.</p>
<p><b>
Some of the key responsibilities:</b></p>
<ul>
<li>Demonstrate deep understanding of ways to support building brand awareness, generating engagement, driving traffic to targeted retail stores, and supporting shopper marketing strategies through social</li>
<li>Act as the primary point of contact for clients to decipher and determine the most strategic budget/tactic recommendations</li>
<li>Excel in Meta, TikTok, Pinterest, and Google Ads Managers</li>
<li>Manage Media Planning and Buying in developing and optimizing campaigns in-line with client KPIs (I.E brand/retail awareness, engagement, traffic, trial)</li>
<li>Ensure proper campaign/ad set/ad level set-up</li>
<li>Understand how to adjust budgets as needed in different scenarios regarding seasonality, audience targeting stimulations, etc.</li>
<li>Create strategic audiences while avoiding redundant audiences by utilizing the inclusion and exclusion features</li>
<li>Lead A/B testing to find patterns and best audiences, ads, etc.</li>
<li>Analyze campaign performance and make optimizations based on KPIs</li>
<li>Task content creators to create more static, video, or carousels based on learnings</li>
<li>Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns</li>
<li>Prepare and present thorough reports on campaign data for clients</li>
<li>Proactively bring new ideas and innovative solutions to client relationships, attending weekly, monthly, and quarterly meetings.</li>
<li>Proactively keep ahead of industry trends, sharing best practices and new opportunities with the team.</li>
</ul>
<p><b>Required Skills/ Experience:</b></p>
<ul>
<li>2+ years of relevant experience in paid social media</li>
<li>Understanding of social media strategies and trends</li>
<li>Strong client-facing persona</li>
<li>Must be comfortable moving at a fast pace</li>
<li>Highly self-motivated, team player, reliable</li>
<li>Analytical skills, with close attention to detail</li>
<li>Knowledge of Meta and TikTok Ads platforms and tactics</li>
<li>Bonus if you have experience in DTC/Ecomm Media Planning &amp; Buying</li>
<li>Able to manage 10 clients and has executed ad campaigns ranging from ~$2K-$100K+</li>
<li>Excellent time-management and organizational skills</li>
<li>Strong interpersonal, verbal, and written communication skills</li>
</ul>
<p><b>Sircle Perks:</b></p>
<ul>
<li>Flexible paid time off</li>
<li>Mandatory day off on your birthday</li>
<li>Minimum of 85% of insurance costs covered</li>
<li>Forever remote optional (office is located in midtown Manhattan</li>
<li>Remote and in-person events</li>
<li>401K with a company match</li></ul></div>

Paid Social Manager

Royal Health & Wellness

<p><b>Job Summary</b><br/>We are seeking an energetic and detail-oriented Paid Social Media Specialist to elevate our brand&rsquo;s presence across various social media platforms. In this role, you will develop and execute innovative paid social advertising campaigns, harness the power of social listening tools, and craft compelling content that resonates with diverse audiences. Your expertise in digital marketing, graphic design, and analytics will drive engagement, increase conversions, and strengthen our brand identity. Join us to make a tangible impact through dynamic social media strategies that inspire action and foster lasting relationships.</p><p><b>Responsibilities</b></p><ul><li>Design, implement, and optimize targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to meet marketing objectives.</li><li>Conduct thorough keyword research and utilize audience insights to refine ad targeting strategies for maximum reach and engagement.</li><li>Create captivating visual content using software of your choice for Aesthetic, compelling pictures &amp; videos.</li><li>Monitor campaign performance using Google Analytics, Web analytics tools, and platform-specific insights; analyze data to inform ongoing strategy adjustments.</li><li>Engage in social listening activities to understand audience sentiment, identify trending topics, and manage online reputation effectively.</li><li>Collaborate with content creators to produce engaging videos, photography, and graphics that align with branding guidelines.</li><li>Manage social media calendars using tools like Hootsuite or Buffer; ensure consistent posting schedules and timely responses to audience interactions.</li><li>Maintain strong relationship management with influencers, partners, and community members to amplify campaign reach and foster brand loyalty.</li><li>Proofread all content for accuracy, clarity, and brand consistency before publication; ensure messaging aligns with overall marketing goals.</li><li>Stay updated on the latest trends in social media marketing, digital advertising innovations, and platform algorithm changes to keep campaigns fresh and effective.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in social media marketing with a focus on advertising campaigns on major platforms.</li><li>Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.</li><li>Strong understanding of SEO principles, web analytics (Google Analytics), and keyword research techniques.</li><li>Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.</li><li>Knowledge of branding strategies, public relations practices, and e-commerce environments to create cohesive campaigns.</li><li>Excellent content creation skills including photography, video editing, proofreading, and storytelling abilities.</li><li>Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.</li><li>Strong relationship management skills with the ability to collaborate effectively across teams and external partners. Join us as a Paid Social Media Specialist to craft vibrant digital narratives that captivate audiences worldwide! Your creativity combined with analytical prowess will drive impactful results&mdash;empowering brands through innovative social media marketing strategies that inspire action every day!</li></ul><p>Job Type: Part-time</p><p>Pay: $1,000.00 per month</p><p>Benefits:</p><ul><li>Employee discount</li><li>Flexible schedule</li><li>Parental leave</li></ul><p>Work Location: In person</p>

Paid Social Media Specialist

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