performance marketing director

Dentsu Aegis Network Ltd.

Performance Associate Director - E-Commerce page is loaded  Performance Associate Director - E-Commercelocations: Dubaitime type: Full timeposted on: Posted Todayjob requisition id: R Job Description: We are seeking an experienced Performance Associate Director for E-Commerce to lead performance-driven accounts and deliver measurable growth across large-scale retail and e-commerce clients. This role requires a strong background in performance marketing, digital commerce, and retail marketing, ideally within the GCC region. You will work closely with the E-Commerce Director and senior leadership to design and execute strategies that meet ambitious revenue and ROI targets. Key Responsibilities Lead and oversee end-to-end e-commerce marketing campaigns across paid search, paid social, display, and shopping Partner with clients to translate their commercial goals into actionable digital strategies. Own campaign performance with a laser focus on revenue delivery, sales KPIs, and return on ad spend (ROAS). Provide strategic recommendations on media mix, targeting, and optimization tactics. Supervise a team of managers and executives, ensuring high-quality delivery and knowledge sharing. Build strong relationships with stakeholders and manage senior-level client communications. Conduct regular performance reviews, insights reports, and forecasting for key accounts. Stay ahead of trends in e-commerce, ad tech, and consumer behavior within GCC markets. Requirements 6+ years of proven experience in performance and e-commerce marketing, ideally within GCC markets. Demonstrated expertise in retail and digital commerce business models. Strong command of Google, Meta, and performance-driven platforms. Excellent client-facing and stakeholder management skills. Analytical mindset with experience in data-led decision making. Proven track record of hitting revenue KPIs across multiple accounts. Leadership experience with the ability to coach and inspire a growing team. Location: Dubai Brand: Carat Time Type: Full time Contract Type: Permanent<img src="https://www.jobg8.com/Tracking.aspx?vN7mL9eUiCTZ8QhPd9cHhwBuui8pCFpji" width="0" height="0" />

Performance Associate Director - E-Commerce

NxtWave

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  Director &ndash; Digital Growth &amp; Lead Generation
  <br/>
  <br/>
 </strong>
 <strong>
  Location:
 </strong>
 Hyderabad, India (Work from Office)
 <br/>
 <br/>
 <strong>
  Company:
 </strong>
 NxtWave
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own end-to-end lead generation and conversion strategy across digital and programmatic platforms.
  </li>
  <li>
   Build full-funnel acquisition campaigns across multiple channels to drive high-quality leads.
  </li>
  <li>
   Design and implement a comprehensive digital lead generation framework ensuring consistency, scalability, and predictability.
  </li>
  <li>
   Manage and optimize multi-channel annual digital budgets focusing on CAC, LTV, and ROAS.
  </li>
  <li>
   Lead rapid experimentation with creatives, landing pages, and audience targeting.
  </li>
  <li>
   Drive organic traffic growth via technical SEO, content marketing, and authority-building initiatives.
  </li>
  <li>
   Establish and maintain scalable, dynamic processes improving lead quality and acquisition efficiency.
  </li>
  <li>
   Lead and mentor a multi-layered digital team of managers and executives.
  </li>
  <li>
   Set up attribution models and analytics dashboards for data-driven decision-making.
  </li>
  <li>
   Develop and groom managerial talent, promoting a high-performance culture rooted in ownership, accountability, and growth.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We&rsquo;re Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   8+ years of experience in digital growth, acquisition, or performance marketing at a PAN-India level.
  </li>
  <li>
   Minimum 3 years leading at least two digital marketing channels or equivalent leadership roles.
  </li>
  <li>
   Strong people management experience in high-volume, fast-paced environments.
  </li>
  <li>
   Proven expertise in building scalable processes and systems for performance marketing.
  </li>
  <li>
   Excellent communication and stakeholder management skills.
  </li>
  <li>
   A leadership approach that blends empathy, discipline, and result orientation.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Location:
 </strong>
 Hyderabad, India
 <br/>
 <br/>
 <strong>
  Work Mode:
 </strong>
 On-site (Work from Office)
</div>


AVP – Digital Channels

Better World Books

<p><b>Company Information</b></p><p>Better World Books (&ldquo;BWB&rdquo; or the &ldquo;Company&rdquo;) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books.</p><p><b>Director of Performance Marketing</b></p><p><b>Job Summary:</b></p><p>The Director of Performance Marketing is a highly analytical and results-driven leader responsible for the strategy, execution, and optimization of all direct response marketing channels. This pivotal role will focus on driving measurable growth in revenue, customer acquisition, and return on ad spend (ROAS) while aligning all performance initiatives with BWB's social mission and purpose. You will be instrumental in scaling our paid media, affiliate, and SEO/SEM efforts, utilizing data to unlock new growth opportunities and efficiently manage a significant marketing budget. This role requires a blend of strategic thinking, hands-on channel management expertise, and a passion for social impact.</p><p><b>Essential Functions:</b></p><p>&#9679; Performance Strategy &amp; Execution&mdash;Develop and own the global performance marketing strategy across all paid and organic channels (e.g., SEM/PPC, Paid Social, Display, Affiliates, SEO/Content Marketing) to meet and exceed ambitious revenue and efficiency targets while ensuring profitability.</p><p>&#9679; Budget Management&mdash;Oversee and allocate a multi-million dollar performance marketing budget effectively, ensuring optimal ROAS and lifetime value (LTV) for new customers.</p><p>&#9679; Partner with analytics and finance teams to align marketing strategies and spend with Company margin and profitability goals.</p><p>&#9679; Take ownership of the performance marketing function, driving strategy, execution, and optimization while collaborating cross-functionally to foster a culture of testing, iteration, and data-driven decision-making.</p><p>&#9679; Channel Optimization&mdash;Drive continuous improvement in key metrics (CPA, CTR, Conversion Rate, AOV) through rigorous A/B testing as possible, audience segmentation, and creative optimization across all campaigns.</p><p>&#9679; Analytics &amp; Reporting&mdash;Establish a robust measurement framework, own performance reporting and forecasting, and clearly communicate results, insights, and strategic recommendations to the executive team and cross-functional partners.</p><p>&#9679; SEO/SEM Strategy&mdash;Oversee the holistic SEO strategy (technical, on-page, off-page) and search engine marketing efforts to maximize organic visibility and paid search efficiency.</p><p>&#9679; Cross-Functional Collaboration&mdash;Work closely with the eCommerce, Merchandising, and Technology teams to ensure seamless customer experience, optimize landing pages for conversion, and integrate new marketing technologies.</p><p>&#9679; Marketing Technology and Data Systems &mdash; Partner with internal development and data teams to refine and enhance our custom marketing systems for improved efficiency, tracking accuracy, and personalization.</p><p>&#9679; Mission-Driven Growth&mdash;Ensure all high-volume, high-efficiency marketing campaigns are executed in a manner that reinforces and authentically communicates BWB&rsquo;s Purpose and Pillars.</p><p>&#9679; Competitive Intelligence&mdash;Monitor market trends, competitive activity, and evolving advertising platforms to identify and act on new opportunities for growth.</p><p>&#9679; AI and Industry Innovation&mdash;Continuously monitor and assess how advances in AI are reshaping performance marketing and SEO, identifying and testing new tools, automation opportunities, and best practices to drive growth.</p><p><b>Knowledge, Skills, and Abilities:</b></p><p>&#9679; Deep, hands-on expertise in managing and scaling performance marketing channels, particularly Google Ads (Search &amp; Shopping) and Paid Social (Meta).</p><p>&#9679; Proficient understanding of SEO principles, execution, and its interdependence with content and technical website performance.</p><p>&#9679; Exceptional analytical skills with a proven ability to translate complex data into clear, actionable business strategies.</p><p>&#9679; Advanced proficiency in web analytics platforms (e.g., Google Analytics 4) and data visualization tools.</p><p>&#9679; Proven ability to manage significant marketing budgets and deliver high ROAS.</p><p>&#9679; Strong leadership and people management skills, with experience developing high-performing teams.</p><p>&#9679; Excellent written and verbal communication skills, including the ability to present complex strategies to senior leadership.</p><p>&#9679; Proactive, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.</p><p>&#9679; A passion for the Better World Books mission and an ability to weave social impact into performance-driven narratives.</p><p><b>Qualifications, Training, and Experience:</b></p><p>&#9679; Bachelor&rsquo;s degree in marketing, business, economics, or a related quantitative field. Master&rsquo;s degree is a plus.</p><p>&#9679; 8+ years of progressive experience in digital and performance marketing, with at least 3-5 years in a leadership/Director-level role managing multi-channel acquisition for an eCommerce business.</p><p>&#9679; Proven track record of driving significant, measurable revenue and customer acquisition growth while maintaining efficiency targets.</p><p>&#9679; Experience with advanced measurement techniques, including incrementality testing, LTV modeling, and attribution.</p><p>&#9679; Strong alignment with the Purpose and Pillars of BWB.</p><p><b>Our Purpose</b></p><p>&#9679; Better World Books promotes the pursuit of knowledge.</p><p><b>Our Pillars</b></p><p>&#9679; Champions Integrity&mdash;Better World Books champions integrity as its guiding principle in every decision it makes.</p><p>&#9679; Enriches Community&mdash;Better World Books enriches the lives of booklovers globally through sustainable services, superior selection, and an unparalleled customer experience.</p><p>&#9679; Supports People&mdash;Better World Books supports and fosters a respectful and safe work environment while empowering customers and communities<b>.</b></p><p><b>Benefits</b></p><p>&#9679; Health&mdash;Multiple health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.</p><p>&#9679; Dental and vision offered by Met Life&mdash;shared cost between BWB and the employee.</p><p>&#9679; Paid Time Off (PTO)&mdash;Generous PTO accrual plan begins after sixty (60) days of employment.</p><p>&#9679; Volunteer Time Off (VTO)&mdash;Every full-time employee may volunteer in the community and get paid for it.</p><p>&#9679; For pet lovers&mdash;BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.</p><p>&#9679; Free books&mdash;Employees may choose unlimited books from BWB&rsquo;s recycled-book area each month for free.</p><p>&#9679; Flexible work arrangements&mdash;Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.</p><p>&#9679; 401(k) with Company match.</p><p>&#9679; And the best benefit of all&mdash;every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.</p><p><b>Reports to: </b> Vice President, Business Analytics</p><p><b>Location: </b>Mishawaka, Indiana or remote as approved, with 25-30% travel to Mishawaka, IN, as required.</p><p><i>*BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.</i></p><p>Job Type: Full-time</p><p>Pay: $135,000.00 - $145,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Director of Performance Marketing

Hard Rock International

<div>Overview:
<p></p><p>
Hard Rock is seeking a Director of Paid Digital &amp; Social Media to lead the centralized strategy and execution of paid digital, social, and SEO/SEM campaigns. Reporting to the SVP of Entertainment Marketing &amp; Content, this high-impact role will work across all lines of business and partner with properties worldwide to maximize return on investment.</p><p>
The Director will collaborate closely with Hard Rock&rsquo;s media buying agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that drive lifetime value.</p><p></p><p><br>
This role will also work in tandem with the Director of Social Media to align organic content engagement with paid social campaigns across Meta, TikTok, LinkedIn, X, Snap, Google, and other distribution platforms. Additionally, the Director will oversee paid SEO/SEM campaigns, partnering with internal stakeholders to optimize architecture and identify new opportunities.</p><p></p><p><br>
The ideal candidate brings deep expertise in digital and social media buying, a proven track record of driving measurable results and the ability to deliver creative solutions in a fast-paced environment. This person will champion innovation and keep Hard Rock at the forefront of digital, social, and search marketing.</p><p><b>
Hiring Immediately</b></p>
Responsibilities:
<ul><li>Define and drive a centralized vision for paid digital, SEO/SEM and social across the global enterprise, ensuring alignment with business objectives and return on investment.
</li><li>Partner with and manage Hard Rock&rsquo;s external media buying agency, ensuring best-in-class execution, attribution, optimization and reporting across all digital &amp; social campaigns.</li><li>
Deliver robust, transparent reporting with insights, analysis and action items mapped against KPIs and measurable business outcomes.</li><li>
Work with key stakeholders to create a deeper understanding of our online and social audiences &ndash; and develop recommendations on how to personalize their ad experience across Hard Rock priorities.
</li><li>Develop ongoing strategies to drive revenue directly from Hard Rock&rsquo;s social channels, including paid amplification of organic content, direct-to-consumer promotions and emerging platform opportunities.</li><li>
Lead and integrate SEO strategy with paid initiatives, ensuring seamless synergy between organic and paid traffic growth. Oversee Manager of SEO to ensure we are adapting new initiatives (social search, AI, etc.).</li><li>
Use performance data to develop actionable recommendations, driving efficiency, precision targeting, visibility and higher-value conversions across funnels.</li><li>
Stay ahead of industry shifts, platform innovations, privacy regulations (GDPR, CCPA, etc.), and emerging technologies.
</li><li>Partner with brand, content and creative teams to ensure campaigns are not only effective but also aligned with Hard Rock&rsquo;s unique voice and global brand.</li></ul>
Qualifications:
<ul><li>8+ years of experience in digital media buying, paid social, and performance marketing (gaming, entertainment, hospitality, lifestyle, and/or sports industry experience preferred).</li><li>
Strong experience managing external agencies and holding them accountable to performance standards.</li><li>
Deep understanding of SEO/SEM strategy and how it integrates with paid campaigns.</li><li>
Advanced knowledge of digital media platforms, attribution models, tagging/tracking systems, and compliance requirements.</li><li>
Strong analytical skills with the ability to translate data into actionable insights.</li><li>
Collaborative leadership style with experience working across complex, global organizations.</li><li>
Strong analytical skills and ability to analyze large datasets to maximize optimization and ROI efficiencies
</li><li>Deep understanding and ownership of DMP, CDP, Audiences, Segment building and related customer 360.</li><li>
Bachelors degree in marketing, digital or related discipline.</li></ul><p><b>
Work Environment:</b></p><div>
Duties and responsibilities are typically performed in a professional office setting.</div><p></p><p><b><br>
Pre-Employment Process:</b></p><p>
Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check.</p><p><br>
</p><p><b>Closing:</b></p><p>
Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.</p></div>

Director - Paid Digital & Social Media

Seminole Gaming

BETTER WORLD BOOKS MARKETPLACE INC

<div><div><b>Company Information</b></div><div>
Better World Books (&ldquo;BWB&rdquo; or the &ldquo;Company&rdquo;) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books.</div><div></div><div><b><br>
Director of Performance Marketing</b></div><div></div><div><b><br>
Job Summary:</b></div><div>
The Director of Performance Marketing is a highly analytical and results-driven leader responsible for the strategy, execution, and optimization of all direct response marketing channels. This pivotal role will focus on driving measurable growth in revenue, customer acquisition, and return on ad spend (ROAS) while aligning all performance initiatives with BWB's social mission and purpose. You will be instrumental in scaling our paid media, affiliate, and SEO/SEM efforts, utilizing data to unlock new growth opportunities and efficiently manage a significant marketing budget. This role requires a blend of strategic thinking, hands-on channel management expertise, and a passion for social impact.</div><div></div><div><b><br>
Essential Functions:</b></div><div><ul><li>
Performance Strategy &amp; Execution&mdash;Develop and own the global performance marketing strategy across all paid and organic channels (e.g., SEM/PPC, Paid Social, Display, Affiliates, SEO/Content Marketing) to meet and exceed ambitious revenue and efficiency targets while ensuring profitability.</li></ul></div><div><ul><li>
Budget Management&mdash;Oversee and allocate a multi-million dollar performance marketing budget effectively, ensuring optimal ROAS and lifetime value (LTV) for new customers.</li></ul></div><div><ul><li>
Partner with analytics and finance teams to align marketing strategies and spend with Company margin and profitability goals.</li><li>
Take ownership of the performance marketing function, driving strategy, execution, and optimization while collaborating cross-functionally to foster a culture of testing, iteration, and data-driven decision-making.</li><li>
Channel Optimization&mdash;Drive continuous improvement in key metrics (CPA, CTR, Conversion Rate, AOV) through rigorous A/B testing as possible, audience segmentation, and creative optimization across all campaigns.</li><li>
Analytics &amp; Reporting&mdash;Establish a robust measurement framework, own performance reporting and forecasting, and clearly communicate results, insights, and strategic recommendations to the executive team and cross-functional partners.</li><li>
SEO/SEM Strategy&mdash;Oversee the holistic SEO strategy (technical, on-page, off-page) and search engine marketing efforts to maximize organic visibility and paid search efficiency.</li><li>
Cross-Functional Collaboration&mdash;Work closely with the eCommerce, Merchandising, and Technology teams to ensure seamless customer experience, optimize landing pages for conversion, and integrate new marketing technologies.</li><li>
Marketing Technology and Data Systems &mdash; Partner with internal development and data teams to refine and enhance our custom marketing systems for improved efficiency, tracking accuracy, and personalization.</li><li>
Mission-Driven Growth&mdash;Ensure all high-volume, high-efficiency marketing campaigns are executed in a manner that reinforces and authentically communicates BWB&rsquo;s Purpose and Pillars.</li></ul></div><div><ul><li>
Competitive Intelligence&mdash;Monitor market trends, competitive activity, and evolving advertising platforms to identify and act on new opportunities for growth.</li></ul></div><div><ul><li>
AI and Industry Innovation&mdash;Continuously monitor and assess how advances in AI are reshaping performance marketing and SEO, identifying and testing new tools, automation opportunities, and best practices to drive growth.</li></ul></div><div></div><div><b><br>
Knowledge, Skills, and Abilities:</b></div><div><ul><li>
Deep, hands-on expertise in managing and scaling performance marketing channels, particularly Google Ads (Search &amp; Shopping) and Paid Social (Meta).</li><li>
Proficient understanding of SEO principles, execution, and its interdependence with content and technical website performance.</li><li>
Exceptional analytical skills with a proven ability to translate complex data into clear, actionable business strategies.</li><li>
Advanced proficiency in web analytics platforms (e.g., Google Analytics 4) and data visualization tools.</li><li>
Proven ability to manage significant marketing budgets and deliver high ROAS.</li><li>
Strong leadership and people management skills, with experience developing high-performing teams.</li><li>
Excellent written and verbal communication skills, including the ability to present complex strategies to senior leadership.</li><li>
Proactive, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.</li><li>
A passion for the Better World Books mission and an ability to weave social impact into performance-driven narratives.</li></ul></div><div></div><div><b><br>
Qualifications, Training, and Experience:</b></div><div><ul><li>
Bachelor&rsquo;s degree in marketing, business, economics, or a related quantitative field. Master&rsquo;s degree is a plus.</li><li>
8+ years of progressive experience in digital and performance marketing, with at least 3-5 years in a leadership/Director-level role managing multi-channel acquisition for an eCommerce business.</li><li>
Proven track record of driving significant, measurable revenue and customer acquisition growth while maintaining efficiency targets.</li><li>
Experience with advanced measurement techniques, including incrementality testing, LTV modeling, and attribution.</li><li>
Strong alignment with the Purpose and Pillars of BWB.</li></ul></div><div></div><div><b><br>
Our Purpose</b></div><div><ul><li>
Better World Books promotes the pursuit of knowledge.</li></ul></div><div></div><div><b><br>
Our Pillars</b></div><div><ul><li>
Champions Integrity&mdash;Better World Books champions integrity as its guiding principle in every decision it makes.</li><li>
Enriches Community&mdash;Better World Books enriches the lives of booklovers globally through sustainable services, superior selection, and an unparalleled customer experience.</li><li>
Supports People&mdash;Better World Books supports and fosters a respectful and safe work environment while empowering customers and communities<b>.</b></li></ul></div><div></div><div><b><br>
Benefits</b></div><div><ul><li>
Health&mdash;Multiple health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.</li><li>
Dental and vision offered by Met Life&mdash;shared cost between BWB and the employee.</li><li>
Paid Time Off (PTO)&mdash;Generous PTO accrual plan begins after sixty (60) days of employment.</li><li>
Volunteer Time Off (VTO)&mdash;Every full-time employee may volunteer in the community and get paid for it.</li><li>
For pet lovers&mdash;BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.</li><li>
Free books&mdash;Employees may choose unlimited books from BWB&rsquo;s recycled-book area each month for free.</li><li>
Flexible work arrangements&mdash;Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.</li><li>
401(k) with Company match.</li><li>
And the best benefit of all&mdash;every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.</li></ul></div><div></div><div><b><br>
Reports to:</b> Vice President, Business Analytics</div><div></div><div><b><br>
Location: </b>Mishawaka, Indiana or remote as approved, with 25-30% travel to Mishawaka, IN, as required.</div><div></div><ul><li><br>
<i>BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.</i></li></ul></div><div></div>

Everyday Dose

<div><p>Coffee is &quot;wakeup technology&quot; that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, &quot;Welp, that's coffee.&quot; Instead of shoulder shrugging, we've developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We've served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We're less than 1% done. Come join us for the remaining 99%.</p><p></p><p>
We&rsquo;re looking for a <b><i>Director of Influencer &amp; Affiliate Marketing</i></b> to lead the strategy, execution, and optimization of our creator, ambassador, and affiliate programs. This leader will be responsible for developing a holistic ecosystem of partnerships that drive awareness, engagement, and measurable growth.</p><p></p><p>
You will own the full lifecycle of influencer and affiliate relationships, from strategy and discovery to campaign execution, performance optimization, and long-term partnership growth. You&rsquo;ll blend creative brand storytelling with analytical rigor, building scalable programs that connect our products to the right audiences through authentic voices and trusted platforms.</p><p></p><p><b>
Requirements</b></p><ul>
<li>
8+ years of experience in performance and/or brand marketing with at least 4+ years leading influencer and affiliate programs, ideally in the CPG, DTC, or health and wellness space.</li>
<li>Proven success building scalable, data-driven influencer and affiliate programs that deliver measurable business results.</li>
<li>Deep understanding of influencer marketing platforms (Grin, Aspire, CreatorIQ, Mavrck, etc.) and affiliate tracking systems.</li>
<li>Experience negotiating complex partnerships and managing budgets.</li>
<li>Exceptional leadership, communication, and cross-functional collaboration skills.</li>
<li>Strong analytical mindset with the ability to translate insights into actionable strategy.</li>
<li>A genuine passion for health, wellness, and empowering people to live better lives.</li>
</ul><p></p><h3 class="jobSectionHeader"><b>
Key Responsibilities:</b></h3><p><b>
Strategy &amp; Leadership</b></p><ul>
<li>
Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy.</li>
<li>Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives.</li>
<li>Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration.</li>
<li>Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists.</li>
</ul><p><b>
Influencer Marketing</b></p><ul>
<li>
Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels.</li>
<li>Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables.</li>
<li>Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance.</li>
<li>Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness.</li>
</ul><p><b>
Affiliate Marketing</b></p><ul>
<li>
Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation.</li>
<li>Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners.</li>
<li>Optimize commissions, promotions, and content to maximize conversions and revenue growth.</li>
<li>Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently.</li>
</ul><p><b>
Data, Insights &amp; Optimization</b></p><ul>
<li>
Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics.</li>
<li>Use data to inform campaign strategy, audience targeting, and content direction.</li>
<li>Continuously test new formats, partners, and incentive structures to stay ahead of industry trends.</li>
</ul><p><b>
Benefits</b></p><ul>
<li>
Be part of a mission-driven company revolutionizing the way people start their day.</li>
<li>Competitive salary with performance-based incentives.</li>
<li>Equity opportunities in a rapidly growing brand.</li>
<li>Flexible, remote work environment.</li>
<li>A passionate and innovative team that values creativity and collaboration.</li>
<li>Ready to help us fuel the future of coffee? Apply now and let&rsquo;s build something extraordinary together.</li></ul></div>

Director of Influencer & Affiliate Marketing

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