performance marketing director

Parfums de Marly

<div>
 
 
 Job title:
 
 Digital Marketing Director
 
 
 
 Location:
 
 Dubai, UAE
 
 
 
 Type of contract:
 
 Permanent
 
 
 
 
 
 
 About the role
 
 
 
 The Digital Marketing Director is accountable for driving eCommerce and brand equity growth through paid search, paid social, and digital media. He/she will plan, execute and optimize all media budgets &amp; tactics, at monthly/weekly/daily levels across 4 different markets (US, UK, EU, UAE) and 2 brands (Parfums de Marly and Initio), to meet eCommerce commercial goals and ROAs target.
 
 
 We are looking for an energetic leader who is extremely data-driven and thrives in fast-pace, high-performance culture. Reports to Chief Digital Officer.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 
 1. Translate Brand and eCommerce goals into a Digital media strategy, planning, and mix
 
 
 <ul>
 <li>
 Design annual media plan and update it quarterly: Strategically allocate monthly budgets by market and by campaign for each brand to achieve commercial and brand goals.
 </li>
 <li>
 Detail and adjust optimal campaign spend mix monthly: Partner with agency to define the optimal channel, platform and tactics mix within each market. Set specific audiences, targeting and KPIs for each tactic. Revise and adjust every month based on latest results.
 </li>
 </ul>
 
 
 
 
 
 2. Manage end-to-end execution of digital media campaigns and drive operational excellence
 
 
 <ul>
 <li>
 Coordinate media execution with broader 360 brand and eCommerce activation calendar
 </li>
 <li>
 Manage the media agency: Set up a cadence of daily/weekly/monthly reviews to ensure highest execution standards across channels, with timely &amp; elevated campaign launch.
 </li>
 <li>
 Constantly challenge the agency to make sure all best practices are in place: campaign structure, ad formats, feed optimizations, etc.
 </li>
 </ul>
 
 
 
 
 
 3. Set rigorous media measurement to drive performance through data-driven optimizations
 
 
 <ul>
 <li>
 Within first month, set up a dynamic reporting suite to robustly measure media performance including revenue, traffic, and ROAs; with simple attribution mechanisms.
 </li>
 <li>
 Directly track performance daily/weekly without relying on agency partner, and use data-driven insights to identify campaign and mix optimizations
 </li>
 <li>
 Connect media performance to broader eShop performance and partner with broader digital team to maximize impact: creative and landing page optimizations, product priorities
 </li>
 <li>
 Strive to better understand marginal returns and incrementality of tactics through testing
 </li>
 </ul>
 
 
 
 
 
 4. Implement a robust always-on testing approach to constantly deploy best practices
 
 
 <ul>
 <li>
 Drive a robust pipeline of tests to keep increasing the incrementality and impact of our media tactics and campaigns: always run at least 1 search and 1 social test (off-peak)
 </li>
 <li>
 Feed the test pipeline by staying on top of digital and social media platform trends. Identify new performance media features and channels, in partnership with agency, Google, Meta, Tiktok, Pinterest.
 
 
 </li>
 <li>
 Maintain a quarterly benchmark of peer best practices. Identify potential whitespaces, as well as competitive threats
 </li>
 </ul>
 
 
 
 
 
 
 Role - Specific Skills:
 
 
 
 <ul>
 <li>
 Digital Media Strategy &amp; Budgeting
 </li>
 <li>
 Campaign Execution &amp; Optimization
 </li>
 <li>
 Data-Driven Performance Management
 </li>
 <li>
 Agency &amp; Stakeholder Management
 </li>
 <li>
 Innovation &amp; Testing
 </li>
 </ul>
 
 
 
 
 
 
 Desired Background and Experience:
 
 
 
 <ul>
 <li>
 8 years+ of performance media experience, with experience directly managing performance marketing P&amp;L: budget, tactics mix, measurement
 </li>
 <li>
 Paid search and paid social experience and expertise required
 </li>
 <li>
 Strong analytical skills. Looking for a data-enthusiast who understands the nuances of media measurement and will drive effectiveness through constant data insights.
 </li>
 <li>
 Proficiency with SA360, GA4, and Meta ad platform
 </li>
 <li>
 Luxury experience a plus, Strong attention to details,
 </li>
 <li>
 Strong communications and stakeholder management skills
 </li>
 <li>
 French speaker is a plus
 </li>
 </ul>
 
 
</div>

Digital Marketing Director

Tru Performance inc

Director, Paid Media &amp; Account Leadership Location: United States (Remote; Pacific Time alignment required) Travel: Periodic travel to Los Angeles and client locations Company: Tru Performance About Tru Performance Tru Performance is a US-registered global growth and technology consultancy with 75+ professionals across five international locations. We partner with enterprise and high-growth organizations to design, execute, and scale performance-led digital strategies across paid media, SEO/AEO, analytics, lifecycle marketing, and technology enablement. As we expand our US leadership presence, we are hiring a senior leader to own paid media strategy and executive account governance for a strategic global client engagement.Role Overview The Director, Paid Media &amp; Account Leadership is a senior, client-facing leadership role responsible for driving measurable growth outcomes across a multi-channel performance marketing program. You will serve as the onshore strategic and operational lead, partnering directly with client executives while ensuring disciplined governance across global delivery teams. This role requires both strategic oversight and hands-on platform expertise.What You&rsquo;ll Do Paid Media Leadership<ul><li>Own end-to-end paid media strategy across Google Ads (Search, PMax, YouTube), Meta, LinkedIn, and programmatic platforms (DV360 / TTD preferred)</li><li>Lead full-funnel performance strategy (demand capture + demand creation)</li><li>Design and execute structured creative testing frameworks</li><li>Drive share-of-voice expansion across priority markets</li><li>Oversee optimization, pacing, and platform rigor</li><li>Improve CAC, CPL, ROAS, and overall conversion efficiency</li></ul>Executive Account Leadership <ul><li>Act as the primary US-based strategic partner to client executive leadership</li><li>Lead weekly executive performance reviews and business discussions</li><li>Translate business objectives into measurable marketing outcomes</li><li>Establish reporting, governance, and operating cadence</li><li>Proactively identify and resolve performance risks</li></ul>Cross-Channel Growth Orchestration<ul><li>Align paid and organic search strategies to maximize search dominance</li><li>Partner with SEO/AEO teams on keyword and entity strategy</li><li>Support lifecycle marketing and automation alignment</li><li>Drive experimentation across creative, landing pages, and audiences</li><li>Contribute to global market activation and localization strategies</li></ul>What We&rsquo;re Looking For Required <ul><li>8&ndash;15 years of experience in performance or growth marketing</li><li>Proven ownership of $1M+ annual paid media budgets</li><li>Deep, hands-on expertise across Google, Meta, LinkedIn, and programmatic platforms</li><li>Experience working directly with executive stakeholders</li><li>Strong understanding of CAC modeling and attribution</li><li>Experience leading cross-functional or distributed teams</li></ul>Preferred <ul><li>Experience in B2B, healthcare, or technology sectors</li><li>Familiarity with Salesforce, GA4, and advanced attribution models</li><li>Experience scaling global or multi-market campaigns</li><li>Agency, consulting, or growth leadership background</li></ul>Why Join Tru Performance <ul><li>Competitive salary with performance-based incentives</li><li>Medical, dental, and vision insurance</li><li>401(k) with employer contribution (where applicable)</li><li>Remote-first work environment with flexibility</li><li>Paid time off and holidays</li><li>Opportunity to lead high-impact, global client engagements</li></ul>Job Type: Full-timeBenefits:<ul><li>401(k) matching</li><li>Health insurance</li></ul>Work Location: Remote

Director, Paid Media & Account Leadership

Imperial Headwear

<div><div>Imperial is seeking a strategic, performance-minded Digital Director to lead our full digital ecosystem across paid media, CRM/lifecycle marketing, and website content planning. This role owns the end-to-end digital customer journey&mdash;from awareness to conversion to retention&mdash;translating business objectives into integrated digital plans that drive revenue growth, brand equity, and customer lifetime value. This position partners closely with Brand, Creative, Product, and Analytics teams while managing agency and/or internal execution. 

Full Time 
Location: Remote 

What You&rsquo;ll be Doing

Paid Media Strategy &amp; Performance
<ul>
<li>Lead full-funnel paid media strategy across key platforms (Meta, Google, YouTube, TikTok, Pinterest, display, affiliate, etc.) and align channel strategy to revenue goals and brand priorities
</li>
<li>Oversee performance optimization across channels; monitor ROAS, CAC, MER, LTV, and contribution margin
</li>
<li>Partner with internal teams or agencies to ensure efficient execution and ongoing improvement
</li>
</ul>Media Planning, Budgeting &amp; Forecasting
<ul>
<li>Build annual media plans tied to product launches and brand campaigns
</li>
<li>Own budget allocation, forecasting, and pacing to ensure spend aligns with business priorities and performance targets
</li>
</ul>Testing, Attribution &amp; Measurement
<ul>
<li>Establish testing roadmaps for audience expansion, creative iteration, channel mix, and incrementality
</li>
<li>Strengthen measurement practices and ensure insights translate into clear, actionable next steps
</li>
</ul>CRM &amp; Lifecycle Marketing
<ul>
<li>Own CRM strategy across email, SMS, and retention channels
</li>
<li>Build lifecycle frameworks including welcome, post-purchase, replenishment, loyalty, winback, and VIP flows
</li>
</ul>Segmentation, Personalization &amp; Automation
<ul>
<li>Align segmentation strategy with customer data and behavioral insights
</li>
<li>Optimize automation journeys to improve retention, repeat purchase rate, and customer lifetime value
</li>
<li>Lead CRM testing strategy for subject lines, offers, personalization, and send cadence
</li>
</ul>Website Merchandising &amp; Content Strategy
<ul>
<li>Own digital merchandising and website content planning in partnership with Product and Brand Marketing teams
</li>
<li>Develop homepage, landing page, and PDP content strategies aligned with marketing initiatives
</li>
<li>Ensure the site supports campaign launches, seasonal storytelling, and product prioritization
</li>
</ul>Conversion Rate Optimization &amp; On-Site Experience
<ul>
<li>Maintain alignment between paid traffic messaging and the on-site experience
</li>
<li>Ensure website content supports SEO objectives and improves paid media landing page performance
</li>
<li>Identify and prioritize opportunities that improve website conversion rate
</li>
</ul>Cross-Channel Campaign Planning
<ul>
<li>Ensure cohesive messaging and performance alignment across paid media, CRM, and website
</li>
<li>Lead integrated campaign planning across digital touchpoints to support launches and brand moments
</li>
</ul>Reporting, Executive Insights &amp; Stakeholder Management
<ul>
<li>Develop digital KPIs and reporting frameworks across channels
</li>
<li>Present performance insights and strategic recommendations to executive leadership
</li>
<li>Collaborate closely with Brand, Content, and Creative teams to balance brand storytelling with performance needs
</li>
<li>Analyze creative performance and identify optimization opportunities
</li>
</ul>Team Leadership &amp; Agency Management
<ul>
<li>Manage agency partners and/or internal teams to deliver outcomes on timeline and to standard
</li>
<li>Create clear expectations, workflows, and accountability across digital workstreams
</li>
</ul>Digital Innovation &amp; Platform Trends
<ul>
<li><div><ul><li>Stay current on platform changes, consumer behavior shifts, and emerging technologies; translate learnings into actionable strategy
</li>
</ul></div></li></ul>What We Need
<ul>
<li>10+ years of digital marketing experience with demonstrated leadership across paid media and CRM/lifecycle marketing</li>
<li>Proven experience managing multi-channel budgets and performance forecasting</li>
<li>Strong understanding of media buying platforms and attribution models</li>
<li>Experience with CRM platforms (Klaviyo, Salesforce, HubSpot, or similar)</li>
<li>Strong analytical skills with ability to translate data into strategy and action</li>
<li>eCommerce / DTC experience preferred</li>
<li>Excellent communication skills and strong cross-functional leadership</li>
</ul>
Physical Requirements
<ul>
<li>Ability to sit or stand for extended periods of time while working at a computer or workstation</li>
<li>Ability to use hands and fingers to operate standard office equipment, including computers, phones, and keyboards</li>
<li>Ability to communicate effectively in person, by phone, and via electronic communication</li>
<li>Occasional ability to lift and/or move up to 25 pounds</li>
<li>Ability to move throughout the facility, including walking, bending, and reaching as needed</li>
<li>Visual acuity sufficient to read screens, documents, and reports</li>
</ul>
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Benefits
<ul>
<li>Free Hats</li>
<li>401K with company match</li>
<li>Health care (medical, dental, vision)</li>
<li>Employee Assistance Program</li>
<li>PTO (vacation, personal days, 9 company holidays)</li>
<li>Opportunities for continuing education</li>
<li>Employee product discounts</li>
</ul>
To apply, please click &ldquo;apply&rdquo; or reach out for additional information! We look forward to meeting with you.

Company Overview

Since 1916, Imperial has epitomized luxury, authenticity, and individuality by crafting premium headwear, apparel, and accessories with an unwavering dedication to quality and detail. Our team is committed to excellence&ndash;serving customers in golf, retail, corporate, and destination/leisure markets. We are available in the top resorts, golf courses, national sporting events, and retail locations nationwide. As the #1 headwear brand* in the golf market and an entrusted licensing partner for companies including Nike, Adidas, and Peter Millar&ndash;Imperial is leading the industry in decorative apparel.<div> 
<ul><li>Voted by the Association of Golf Merchandisers (AGM) and reported by Golf Datatech</li></ul></div>

Our Mission:
We create consumer products that enrich and embellish people&rsquo;s lives. Our responsiveness, continuous improvement, and empowerment of all team members are the pillars of our success.

Imperial is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds.
</div>
,</div>

Snap Finance

<div>Company Overview:
At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.
If you're looking to make an impact and grow with a team that values you, come join us!
Job Description
We are seeking an exceptional, results-driven Director of Growth Marketing to own and scale our paid customer acquisition strategy. This is a critical leadership role responsible for the end-to-end performance marketing ecosystem, driving meaningful revenue growth while maximizing efficiency and return on investment across all paid channels.
This role will lead the paid and earned marketing team and oversee acquisition across a diverse mix of channels, including paid search, paid social, display, video, affiliate, SEO and emerging platforms such as CTV and OTT. The Director of Growth Marketing will be accountable for core business KPIs tied directly to revenue and customer growth/acquisition.
This is a high-impact opportunity for an experienced growth leader with strong analytical skills, sound business judgment, and deep expertise in paid media. You will have the ownership and autonomy to run experiments, challenge assumptions, and build scalable systems that power long-term growth. We take a rigorous, data-driven approach to decision making and are looking for someone who thrives at the intersection of strategy, experimentation, and execution.
You will collaborate closely with analytics, creative, product, and other cross-functional partners to optimize performance across every stage of the funnel while leading and developing a team of high-performing channel experts.
<h2 class="jobSectionHeader">How you&rsquo;ll make an impact:
</h2><ul><li>Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
</li><li>Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
</li><li>Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
</li><li>Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
</li><li>Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
</li><li>Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
</li><li>Lead, coach, and grow a highly engaged team of paid media and SEO professionals 
</li></ul><h2 class="jobSectionHeader">What you&rsquo;ll need to succeed:
</h2><ul><li>7&ndash;10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
</li><li>4&ndash;6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
</li><li>Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
</li><li>Executive presence with clear, confident written and verbal communication
</li><li>Extensive experience with SA360, DV360 &amp; Meta and audience platforms ex. Liveramp.
</li></ul><h2 class="jobSectionHeader">What would make you stand out:
</h2><ul><li>You have scaled multi-channel performance marketing programs, with accountability for ROI and unit economics
</li><li>You think in systems and build acquisition engines designed to scale responsibly, supported by disciplined experimentation and cross-channel measurement
</li><li>You bring deep expertise across at least two major performance platforms and know how to adapt channel strategy as markets and regulations evolve
</li><li>You balance creative intuition with analytical rigor, using data to guide strategy while staying focused on customer intent and trust
</li><li>You are energized by ownership and scale, with the opportunity to elevate an already strong foundation into a best-in-class fintech growth program
</li><li>You thrive in fast-moving, highly collaborative environments where learning, iteration, and accountability drive progress
</li></ul>Why Join Us:
<ul><li>Generous paid time off
</li><li>Competitive medical, dental &amp; vision coverage
</li><li>401K with company match for US
</li><li>Company-paid life insurance
</li><li>Company-paid short-term and long-term disability
</li><li>Access to mental health and wellness resources
</li><li>Company-paid volunteer time to do good in your community
</li><li>Legal coverage and other supplemental options
</li><li>A value-based culture where growth opportunities are endless
</li></ul>More:
Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com .
California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice</div>

Director of Growth Marketing, Paid Acquisition

Single Grain

<div>The Role
Single Grain is looking for an Associate Director of Paid Media to lead the Paid Media department alongside the Senior Director of Paid. Your mission is to drive 25% YoY growth across existing client accounts while maintaining zero churn attributable to Paid Media performance.
This is not a maintenance role. You are accountable for turning strong execution into scalable growth. You will raise the strategic bar of the department, enforce performance standards, and ensure Paid Media becomes a consistent expansion engine across the portfolio.
About Single Grain
Single Grain is a fast moving, award winning, AI driven digital marketing agency. We have been helping top brands like Amazon, Uber, and Salesforce grow since 2009. We specialize in Paid Media, SEO, Content Marketing, CRO, and more, powered by a lean, high performing team focused on smart, impactful work.
We do not just use AI, we build it. We have created proprietary AI tools including Karrot.ai, an AI powered performance marketing system that generates ads, landing pages, and campaign assets in seconds, and ClickFlow, an AI driven SEO experimentation platform that helps teams identify content opportunities, optimize pages, and increase organic traffic through systematic testing and workflow automation.
These tools are not side projects. They are embedded into how we operate and how we serve clients.
We practice what we preach. Our podcast has 150 plus million downloads, and more than 193,000 marketers subscribe to our YouTube channel.
We move quickly, push hard, and expect a lot from ourselves and each other. AI is not just a tool we use. It is core to how we operate, from creative to strategy to execution. Our long term vision is to build a small but elite team that stays lean, scrappy, and relentlessly focused on tech enabled innovation and measurable business impact.
We do not micromanage. We do not hire people who need their hands held. But we do collaborate deeply, give honest feedback, and leave space for mistakes, growth, and iteration. No egos. No fluff. Just people who care about doing great work and supporting each other.
What You'll Do<ul><li>
Drive 25% YoY growth across current client accounts through structured expansion planning, budget scaling, and performance optimization.</li><li>
Maintain client retention at or above 80% annually, with zero churn attributable to Paid Media performance.</li><li>
Establish and enforce a structured monthly strategic call cadence for 100% of accounts.</li><li>
Lead monthly calls that focus on growth strategy, expansion roadmaps, and performance narratives tied directly to business impact, not tactical status updates.</li><li>
Build and document account level expansion roadmaps with clear revenue projections and timelines.</li><li>
Implement weekly KPI scorecard reviews across all accounts and enforce corrective action when targets are missed.</li><li>
Deploy standardized performance dashboards across the portfolio to ensure visibility into growth levers and bottlenecks.</li><li>
Diagnose performance constraints across Google, Meta, and other major platforms, and unlock scaling opportunities.</li><li>
Ensure all accounts are leveraging platform native AI features including bidding automation, creative automation, and audience expansion, with documented testing cadences.</li><li>
Implement a minimum of 2 new AI driven optimization or reporting processes per quarter, with full team adoption and documented efficiency or performance lift.</li><li>
Document AI usage and measurable performance impact in monthly performance reviews.</li><li>
Train and enable the team to consistently identify and articulate cross sell opportunities tied to Paid Media insights.</li><li>
Launch and operationalize a cross sell training framework adopted department wide.</li><li>
Elevate mid to senior level team members into strategic growth partners capable of owning client strategy conversations.</li><li>
Correct underperformance within 60 to 90 days through coaching, clear expectations, and measurable improvement plans, or escalate appropriately.</li></ul>
Non Negotiable Requirements<ul><li>
Put &ldquo;AI is cool&rdquo; as the first line of your cover letter or subject line, or your application will not be reviewed.</li><li>
Proven track record of driving at least 20% to 30% YoY growth across a portfolio of paid media accounts.</li><li>
Demonstrated success maintaining client retention at or above 80% in an agency environment.</li><li>
Advanced expertise across major paid media platforms including Google Ads and Meta Ads.</li><li>
Clear experience leading monthly strategic client calls focused on growth and expansion.</li><li>
Strong understanding of portfolio growth mechanics and expansion strategy.</li><li>
Experience implementing AI driven optimization processes and enforcing adoption across a team.</li><li>
History of managing mid to senior level operators and holding high performance standards.</li><li>
Comfortable addressing underperformance directly and making tough people decisions when necessary.</li></ul>
Ideal Profile<ul><li>
Beacon for talent who raises the standard of everyone around them.</li><li>
Exceptional critical thinker who can diagnose root causes and design scalable solutions.</li><li>
Strong bias to action with a track record of turning strategy into execution quickly.</li><li>
High EQ and self awareness with the ability to influence clients and internal stakeholders.</li><li>
Structured, disciplined operator who builds systems, scorecards, and playbooks that drive consistency.</li><li>
Confident communicator who can move conversations from performance reporting to revenue strategy.</li><li>
Growth oriented leader who sees Paid Media as a lever for expansion, not just execution.</li></ul>
Compensation &amp; Structure
Reports to: Hiring Manager 
Team Size: ~30 FTE 
Location: Remote 
Base Salary: TBD
Benefits<ul><li>
Medical, dental and vision insurance after your first month of employment</li><li>
401k with 100 percent match up to 4 percent of your salary</li><li>
$50K life insurance policy, paid 100 percent by the company</li><li>
12 weeks of paid family leave, effective after the first year of employment</li><li>
Flexible Unlimited Paid Time Off</li><li>
$100 utilities stipend paid out as an extra $50 per paycheck</li><li>
$60 UberEats credit each month</li><li>
A Macbook, keyboard plus mouse</li><li>
$500 WFH Office Reimbursement</li></ul></div>

Associate Director of Paid Media

Team Pumpkin

<div><h2 class="jobSectionHeader">Job Summary:</h2><div>
We are seeking a highly experienced and results-oriented Performance Marketing Lead to join our growing marketing team. The ideal candidate will bring a minimum of 5 years of hands-on experience in managing and scaling performance-driven paid media campaigns across multiple platforms and industries. In this leadership role, you will be responsible for driving the company&rsquo;s performance marketing strategy, leading a high-performing team, and delivering measurable business impact through data-driven decision-making.</div><h2 class="jobSectionHeader">
Key Roles and Responsibilities:</h2><div>
Develop, execute, and optimize performance marketing campaigns across key paid media platforms, including Google Ads, Meta (Facebook &amp; Instagram) Ads, and LinkedIn Ads.</div><div>
Own end-to-end campaign strategy, from planning and budgeting to execution, optimization, and reporting.</div><div>
Lead, mentor, and manage a team of Performance/Paid Media specialists to maximize efficiency, ROI, and growth.</div><div>
Analyze campaign performance data to identify insights, trends, and opportunities for continuous optimization.</div><div>
Drive experimentation and testing (A/B testing, audience segmentation, creatives, landing pages) to improve conversion rates and scalability.</div><div>
Monitor industry trends, platform updates, and emerging best practices to maintain a competitive edge.</div><div>
Collaborate closely with cross-functional teams such as Creative, Content, Sales, and Product to ensure alignment with overall business and marketing objectives.</div><div>
Present performance reports, insights, and strategic recommendations to key stakeholders and leadership.</div><h2 class="jobSectionHeader">
Qualifications and Experience:</h2><div>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</div><div>
Minimum 5 years of experience in performance marketing or paid media, with a proven track record of driving successful, ROI-focused campaigns.</div><div>
At least 2 years of people management experience, leading a team of 3&ndash;4 members and managing a portfolio of 10+ accounts.</div><div>
Strong hands-on expertise with major digital advertising platforms and analytics tools.</div><div>
Advanced analytical skills with the ability to translate data into actionable insights and strategic decisions.</div><div>
Demonstrated experience in mentoring, coaching, and developing high-performing marketing teams.</div><div>
Excellent communication and stakeholder management skills.</div><div>
Ability to thrive in a fast-paced, performance-driven environment and manage multiple priorities under tight deadlines.</div></div><div></div>

Performance Marketing Lead

MCG Talent

<div>
 
 
 We&rsquo;re hiring: Head of Performance
 
 
 
 
 
 
 A fast-growing, performance-driven agency is looking to appoint a
 
 Head of Performance
 
 to lead and scale its performance marketing function across key regional and international accounts.
 
 
 
 
 
 This is a senior, high-impact role for someone who combines
 
 strategic vision with hands-on expertise
 
 , and who thrives in building teams, frameworks, and measurable growth engines.
 
 
 
 
 
 
 The Role
 
 
 
 As Head of Performance, you will:
 
 <ul>
 <li>
 Own the overall performance strategy across paid media, growth, and conversion
 </li>
 <li>
 Lead, mentor, and scale a high-performing team
 </li>
 <li>
 Set performance frameworks, KPIs, and best practices across clients
 </li>
 <li>
 Partner closely with leadership, strategy, and creative teams to drive results
 </li>
 <li>
 Act as a trusted advisor to senior clients, translating data into actionable insights
 </li>
 <li>
 Stay ahead of performance trends, platforms, and emerging technologies
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Proven experience leading performance marketing at agency or high-growth environments
 </li>
 <li>
 Strong background across paid media, growth, analytics, and optimization
 </li>
 <li>
 Experience managing teams and senior stakeholders
 </li>
 <li>
 Commercial mindset with a focus on impact and accountability
 </li>
 <li>
 Comfortable operating at both strategic and executional levels
 </li>
 </ul>
 
 
</div>

Head of Performance

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