performance marketing director

LIFESEASONS, INC.

<div>Location: Remote (USA) Must be authorized to work in the United States.
**To be considered for this position, please submit your resume along with a link to your online portfolio (or attach a portfolio PDF if applicable).**
Creative Director, Performance Marketing- Role Overview:
The Creative Director, Performance Marketing, leads the day-to-day execution of performance marketing creative across paid and lifecycle channels. This role is responsible for translating approved creative strategies into high-quality, conversion-focused assets delivered at speed and scale.
The Creative Director, Performance Marketing, does not own creative strategy. Instead, they partner closely with Creative Strategists, Growth, and Lifecycle teams to operationalize strategy through disciplined production, iteration, and optimization.
Success in this role is defined by executional excellence, team effectiveness, and measurable performance lift driven by creative output.
Creative Director, Performance Marketing- What You&rsquo;ll Do:
Execute Against Creative Strategy<ul><li>
Translate creative strategies and briefs from Creative Strategists into effective, on-brand, performance-ready assets.</li><li>
Ensure all creative output aligns to defined hypotheses, messaging frameworks, and testing plans.</li><li>
Maintain consistency across formats, channels, and funnel stages while adapting execution for performance needs.</li></ul>
Manage &amp; Develop the Creative Team<ul><li>
Recruit and manage a team of performance-focused creatives.</li><li>
Set clear expectations for quality, speed, and accountability.</li><li>
Establish production workflows, review processes, and creative QA standards.</li><li>
Coach team members on designing for conversion, clarity, and testing requirements.</li></ul>
Performance Marketing Creative Delivery<ul><li>
Oversee creative execution for paid social, display, video, and other acquisition channels.</li><li>
Support lifecycle marketing with executional creative for email, SMS, onboarding, retention, and reactivation.</li><li>
Partner with Growth and Lifecycle teams to ensure creative is delivered on time and optimized based on performance feedback.</li></ul>
Agency &amp; Freelancer Management<ul><li>
Manage creative agencies and freelance partners responsible for performance asset production.</li><li>
Own briefs, timelines, reviews, and delivery standards for external partners.</li><li>
Ensure agency output meets performance, brand, and compliance requirements.</li></ul>
Optimization &amp; Iteration<ul><li>
Review performance data and feedback to inform creative iterations.</li><li>
Implement learnings from tests by refining formats, layouts, hooks, and visual hierarchy.</li><li>
Ensure winning concepts are efficiently versioned and scaled across channels.</li></ul>
Creative Director, Performance Marketing- What We&rsquo;re Looking For:
Required Experience<ul><li>
7+ years in digital creative roles with significant performance marketing exposure.</li><li>
Prior experience managing designers or creative teams.</li><li>
Strong executional background in paid media and conversion-focused creative.</li><li>
Experience working from strategist-led briefs and frameworks.</li><li>
Demonstrated ability to manage agencies or freelancers with clear output accountability.</li></ul>
Skills &amp; Capabilities<ul><li>
Strong visual design skills with a conversion-first mindset.</li><li>
Deep understanding of performance creative best practices and channel constraints.</li><li>
Operational strength: workflow design, prioritization, and delivery at scale.</li><li>
Comfortable working in a structured, cross-functional environment.</li><li>
Clear communicator who translates strategy into action.</li></ul>
Nice to Have<ul><li>
Motion and video experience for performance channels.</li><li>
Experience supporting lifecycle marketing execution.</li><li>
Familiarity with CRO principles and testing frameworks.</li><li>
Experience in regulated or compliance-aware categories.</li></ul>
How Success Is Measured<ul><li>
On-time delivery of high-quality performance creative.</li><li>
Improved creative iteration speed and testing throughput.</li><li>
Measurable performance improvements driven by executional optimization.</li><li>
Strong teamhealth, clarity, and productivity.</li><li>
Effective, low-friction collaboration with Creative Strategy, Growth, and Lifecycle partners.</li></ul>
LifeSeasons Benefits:<ul><li>
Medical: Aetna HDHP &amp; EPO</li><li>
Vision: VSP</li><li>
Dental: Guardian</li><li>
401k: Voya Financial</li><li>
Monthly funded HSA</li><li>
FSA Options: Standard, Limited &amp; Dependent</li><li>
Basic Life, STD, LTD (company-paid)</li><li>
15 free LifeSeasons products</li></ul></div><div></div>

Creative Director, Performance Marketing

DEMAND.com

<div>
 DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
 
 
 We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
 
 
 
 What you'll do
 
 
 
 <ul>
 <li>
 Own and execute DemandFactor's marketing strategy
 </li>
 <li>
 Lead demand-gen, ABM, and digital performance programs
 </li>
 <li>
 Build a strong brand and high-impact content engine
 </li>
 <li>
 Partner closely with Sales to drive full-funnel results
 </li>
 <li>
 Manage marketing KPIs, analytics, attribution, and budget
 </li>
 <li>
 Build and grow the marketing team
 
 
 </li>
 </ul>
 
 What we're looking for
 
 
 
 <ul>
 <li>
 7&ndash;10+ years in B2B marketing (demand gen, performance, growth)
 </li>
 <li>
 Proven success in driving measurable pipeline and ROI
 </li>
 <li>
 Experience building marketing functions from the ground up
 </li>
 <li>
 Strong analytical, strategic, and leadership skills
 </li>
 <li>
 Excellent communication and execution abilities
 
 
 </li>
 </ul>
 
 Why DemandFactor
 
 
 
 <ul>
 <li>
 High-impact leadership role
 </li>
 <li>
 Full ownership and autonomy to shape marketing
 </li>
 <li>
 Data-driven, innovative environment
 </li>
 <li>
 Flexible, remote workplace
 </li>
 </ul>
</div>

Marketing Director (Remote)

Teramind

<div><div>About the Role</div>
<div>We're seeking a data-driven Director of Demand Generation to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth. You'll own the full demand generation funnel, creating integrated campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product, and customer success teams, you'll build and optimize programs that deliver measurable business impact.</div>
<div></div>
<div>Key Responsibilities</div>
<ul><li>Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey</li></ul>
<ul><li>Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints</li></ul>
<ul><li>Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI</li></ul>
<ul><li>Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration</li></ul>
<ul><li>Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency</li></ul>
<div></div>
<div>What We're Looking For</div>
<ul><li>4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS</li></ul>
<ul><li>Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth</li></ul>
<ul><li>Deep expertise in ABM methodologies and enterprise marketing strategies</li></ul>
<ul><li>Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI</li></ul>
<ul><li>Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations.</li></ul>
<ul><li>Data-driven mindset with strong analytical skills and experience with marketing attribution</li></ul>
<div>About Us</div><div></div><div> 
At Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.</div><div></div><div> 
We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.</div><div></div><div> 
Benefits</div><div></div><div> 
This is a remote job. Work from anywhere! We&rsquo;ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.</div><div></div><div> 
Additionally:</div><div></div><ul><li> 
Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.</li><li>Competitive salary</li><li>High-quality health benefits</li><li>401(k) with employer match</li><li>Career growth opportunities</li><li>Unlimited paid time off</li><li>Company-issued laptop (choice of Mac or PC)</li><li>Professional development budget</li></ul><div></div><div> 
About our recruitment process</div><div></div><div> 
We don&rsquo;t expect a perfect fit for every requirement we&rsquo;ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we&rsquo;re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.</div><div></div><div> 
All roles require reference and background checks</div><div></div><div> 
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.</div>

Teramind may utilize automated tools, including artificial intelligence&ndash;enabled systems, to assist in the preliminary review, screening, and organization of employment applications. Such tools are used solely to support the hiring processes and do not independently make hiring or employment decisions. Teramind personnel retain ultimate authority and discretion over all hiring decisions. By submitting an application, you expressly acknowledge and consent to Teramind&rsquo;s use of such tools in connection with your application. You may request review of their application by a human reviewer or opt out of automated screening at any time by contacting Teramind at hr@teramind.co.</div>

Director of Demand Generation (Remote)

JuppLee

Job Summary We are seeking an energetic and strategic PPC / SEO Sales Director to lead our performance marketing initiatives and drive revenue growth through innovative digital advertising solutions. In this role, you will develop and execute comprehensive sales strategies for pay-per-click (PPC) and search engine optimization (SEO) services, building strong client relationships and expanding our market presence. Your expertise in digital marketing channels, media buying, and analytics will empower you to identify new opportunities, craft compelling proposals, and deliver measurable results that elevate our clients&rsquo; online visibility. This is a dynamic leadership position perfect for a motivated professional eager to shape the future of performance marketing.Duties<ul><li>Lead the sales efforts for PPC and SEO services, identifying prospects and converting leads into long-term clients.</li><li>Develop tailored digital marketing solutions utilizing platforms such as Google Ads, Bing Ads, Twitter Ads, Facebook Advertising, and affiliate marketing networks.</li><li>Conduct detailed keyword research and competitive analysis to craft effective media plans that maximize ROI.</li><li>Manage end-to-end PPC campaign management including setup, optimization, budgeting, and reporting using tools like Google AdWords, DoubleClick, Google Tag Manager, and web analytics platforms such as Google Analytics.</li><li>Collaborate with clients to understand their business goals and translate them into actionable SEM (Search Engine Marketing) strategies that enhance visibility and conversions.</li><li>Oversee social media management campaigns across multiple platforms to ensure cohesive brand messaging and engagement growth.</li><li>Utilize SEO tools and techniques for on-page optimization, backlink strategies, and conversion rate optimization to improve organic search rankings.</li><li>Monitor campaign performance continuously; analyze data to refine strategies for better results while maintaining budget efficiency.</li><li>Stay updated on industry trends in digital marketing, SEM, media buying, and new advertising platforms to keep our offerings innovative and competitive.</li></ul>Experience<ul><li>Proven track record in performance marketing sales or digital marketing leadership roles with a focus on PPC/SEO services.</li><li>Extensive experience managing Google Ads, Bing Ads, Twitter Ads, Facebook Advertising campaigns, with demonstrated success in achieving client KPIs.</li><li>Strong understanding of SEO principles combined with hands-on experience using SEO tools for keyword research and website optimization.</li><li>Familiarity with web analytics platforms such as Google Analytics for tracking campaign effectiveness and user behavior insights.</li><li>Expertise in media planning, media buying strategies, budgeting processes, and conversion optimization techniques.</li><li>Knowledge of affiliate marketing networks and program management is a plus.</li><li>Excellent communication skills with the ability to present complex data insights clearly to clients at all levels.</li><li>Ability to thrive in a fast-paced environment while managing multiple projects simultaneously. Join us if you&rsquo;re passionate about driving digital success through innovative PPC/SEO strategies! We&rsquo;re committed to empowering our team members with the tools they need to excel in the evolving landscape of digital marketing while delivering exceptional value to our clients.</li></ul>Pay: $62,000.00 - $82,067.00 per yearWork Location: Hybrid remote in Phoenix, AZ 85048

PPC / SEO Sales Director

Huda Beauty

<div>Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world&rsquo;s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Senior Director, Global Paid Media &amp; Growth will architect and institutionalize Huda Beauty&rsquo;s global media ecosystem, developing the strategy, operating model, investment discipline, and capabilities required to drive measurable impact across awareness, acquisition, retention, and profitable growth. This role is both deeply strategic and highly operational, ensuring that paid media becomes a world‑class, data‑driven growth engine.
Essential Duties and Responsibilities:
Own the Global Paid Media Strategy &amp; Investment Model<ul><li>
Define and lead a full‑funnel global paid media strategy across awareness, consideration, conversion, and retention.
</li><li>Design the global media investment framework aligned with commercial, brand, and audience priorities.
</li><li>Establish disciplined allocation and measurement models centered on incrementality, efficiency, and contribution margin.</li><li>
Integrate brand and performance media into a single, cohesive, scalable growth engine.
</li></ul>Build the Global Paid Media Operating Model<ul><li>
Stand up and lead a global paid media Center of Excellence.
</li><li>Define central vs. market-led ownership, ensuring clarity, agility, and accountability.
</li><li>Create governance frameworks, operating standards, and playbooks to ensure consistency and global scalability.
</li><li>Strategically in‑house critical capabilities while optimizing external agency partnerships to accelerate growth.</li></ul>
Install Performance Infrastructure &amp; Financial Discipline<ul><li>
Implement advanced measurement frameworks including incrementality testing, MMM, attribution modeling, and experiment design.
</li><li>Define and standardize global KPIs across markets (CAC, LTV, contribution margin, ROI, blended efficiency).
</li><li>Embed real‑time and quarterly performance tracking into global commercial planning cycles.
</li><li>Leverage AI, automation, and predictive optimization to drive smarter targeting, forecasting, and creative iteration.
</li></ul>Elevate Market Capability &amp; Drive Global Alignment<ul><li>
Partner with regional and local teams to elevate paid media maturity and execution excellence.
</li><li>Lead structured performance reviews, quarterly planning cadences, and annual strategic alignment cycles.
</li><li>Ensure adherence to global guardrails while empowering markets with flexibility for local nuance.
</li><li>Build a culture of accountability, transparency, and continuous improvement across global teams.
</li></ul>Retail Media Partnerships<ul><li>
Own senior‑level relationships with major platforms: Meta, Google, TikTok, retail media networks, and DSPs.
</li><li>Negotiate global agreements, develop long‑term platform partnerships, and unlock beta opportunities.
</li><li>Evaluate emerging channels using disciplined testing frameworks.
</li></ul>Build the Team &amp; Lead the Transformation<ul><li>
Recruit, mentor, and scale a high‑performing global paid media organization.</li><li>
Establish clear performance standards, decision‑making frameworks, and leadership expectations.</li><li>
Act as a senior strategic advisor to Brand, E‑commerce, Finance, and Executive Leadership on media investment and growth strategy.</li></ul> 

Requirements 
<ul><li>
12&ndash;15+ years in paid media, performance marketing, or growth leadership within beauty, luxury, or FMCG.
</li><li>Proven experience building or transforming a global paid media function.
</li><li>Deep expertise across social, search, programmatic, retail media, and omnichannel full‑funnel ecosystems.
</li><li>Strong financial and analytical acumen with hands‑on experience in incrementality testing, MMM, and investment modeling.
</li><li>Experience operating in complex, matrixed, multinational organizations.
</li><li>Demonstrated ability to build teams, influence markets, and drive organizational change.
</li>Strategic, structured, analytical, and commercially grounded leader. 
<li>
</li></ul> 
 
Benefits 
<ul><li>
Monthly &ldquo;Self Love Days&rdquo; &ndash; at company discretion</li><li>
Premium Medical/Dental/Vision coverage for employee plus dependents</li><li>
Monthly coaching sessions with our in-house Success Coach</li><li>
Employee discounts on all Huda Beauty products</li><li>
Quarterly product gifting</li></ul>
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.</div>

Senior Director, Global Paid Media & Growth

<div>
 
 Who We Are:
 
 At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
 
 
 
 Summary:
 
 The Senior Director, Global Paid Media &amp; Growth will architect and institutionalize Huda Beauty's global media ecosystem, developing the strategy, operating model, investment discipline, and capabilities required to drive measurable impact across awareness, acquisition, retention, and profitable growth. This role is both deeply strategic and highly operational, ensuring that paid media becomes a world‑class, data‑driven growth engine.
 
 
 
 Essential Duties and Responsibilities
 
 :
 
 
 
 Own the Global Paid Media Strategy &amp; Investment Model
 
 
 
 <ul>
 <li>
 Define and lead a full‑funnel global paid media strategy across awareness, consideration, conversion, and retention.
 </li>
 <li>
 Design the global media investment framework aligned with commercial, brand, and audience priorities.
 </li>
 <li>
 Establish disciplined allocation and measurement models centered on incrementality, efficiency, and contribution margin
 </li>
 <li>
 Integrate brand and performance media into a single, cohesive, scalable growth engine.
 
 
 </li>
 </ul>
 
 Build the Global Paid Media Operating Model
 
 
 
 <ul>
 <li>
 Stand up and lead a global paid media Center of Excellence.
 </li>
 <li>
 Define central vs. market-led ownership, ensuring clarity, agility, and accountability.
 </li>
 <li>
 Create governance frameworks, operating standards, and playbooks to ensure consistency and global scalability.
 </li>
 <li>
 Strategically in‑house critical capabilities while optimizing external agency partnerships to accelerate growth
 
 
 </li>
 </ul>
 
 Install Performance Infrastructure &amp; Financial Discipline
 
 
 
 <ul>
 <li>
 Implement advanced measurement frameworks including incrementality testing, MMM, attribution modeling, and experiment design.
 </li>
 <li>
 Define and standardize global KPIs across markets (CAC, LTV, contribution margin, ROI, blended efficiency).
 </li>
 <li>
 Embed real‑time and quarterly performance tracking into global commercial planning cycles.
 </li>
 <li>
 Leverage AI, automation, and predictive optimization to drive smarter targeting, forecasting, and creative iteration.
 
 
 </li>
 </ul>
 
 Elevate Market Capability &amp; Drive Global Alignment
 
 
 
 <ul>
 <li>
 Partner with regional and local teams to elevate paid media maturity and execution excellence.
 </li>
 <li>
 Lead structured performance reviews, quarterly planning cadences, and annual strategic alignment cycles.
 </li>
 <li>
 Ensure adherence to global guardrails while empowering markets with flexibility for local nuance.
 </li>
 <li>
 Build a culture of accountability, transparency, and continuous improvement across global teams.
 
 
 </li>
 </ul>
 
 Retail Media Partnerships
 
 
 
 <ul>
 <li>
 Own senior‑level relationships with major platforms: Meta, Google, TikTok, retail media networks, and DSPs.
 </li>
 <li>
 Negotiate global agreements, develop long‑term platform partnerships, and unlock beta opportunities.
 </li>
 <li>
 Evaluate emerging channels using disciplined testing frameworks.
 
 
 </li>
 </ul>
 
 Build the Team &amp; Lead the Transformation
 
 
 
 <ul>
 <li>
 Recruit, mentor, and scale a high‑performing global paid media organization.
 </li>
 <li>
 Establish clear performance standards, decision‑making frameworks, and leadership expectations.
 </li>
 <li>
 Act as a senior strategic advisor to Brand, E‑commerce, Finance, and Executive Leadership on media investment and growth strategy.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 12-15+ years in paid media, performance marketing, or growth leadership within beauty, luxury, or FMCG.
 </li>
 <li>
 Proven experience building or transforming a global paid media function.
 </li>
 <li>
 Deep expertise across social, search, programmatic, retail media, and omnichannel full‑funnel ecosystems.
 </li>
 <li>
 Strong financial and analytical acumen with hands‑on experience in incrementality testing, MMM, and investment modeling.
 </li>
 <li>
 Experience operating in complex, matrixed, multinational organizations.
 </li>
 <li>
 Demonstrated ability to build teams, influence markets, and drive organizational change.
 </li>
 <li>
 Strategic, structured, analytical, and commercially grounded leader.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Monthly "Self Love Days" - at company discretion
 </li>
 <li>
 Premium Medical/Dental/Vision coverage for employee plus dependents
 </li>
 <li>
 Monthly coaching sessions with our in-house Success Coach
 </li>
 <li>
 Employee discounts on all Huda Beauty products
 </li>
 <li>
 Quarterly product gifting
 
 
 </li>
 </ul>
 
 Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
 
</div>

Cardinal Group Companies

<div>POSITION: Associate Director, Sales &amp; Marketing

COMPENSATION: Pursuant to applicable regulations, if this job is performed in a relevant State, the salary range is $105,000-$120,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.
REPORTS TO: Director, Sales &amp; Marketing 


SUMMARY:

The Associate Director of Sales and Marketing is responsible for overseeing all sales &amp; marketing-related efforts and responsibilities associated with a designated group of Portfolio Sales and Marketing Managers within Cardinal Group&rsquo;s main business vertical, Student Housing. The Associate Director of Sales and Marketing is most importantly a client-centric role, as this individual serves as the first line of communication to internal clients (Operations leadership) and external clients. The Associate Director of Sales and Marketing is primarily responsible to manage, coach, and support the Portfolio Sales and Marketing Managers that are responsible for overall sales and property marketing performance across Cardinal Group&rsquo;s portfolio.

A deep understanding of vertical-specific business cycles, seasonal marketing trends, and strategy surrounding the preparation for key leasing windows is a core competency of the Associate Director of Sales and Marketing role. This client-facing role requires exceptional communication skills and the ability to speak to Cardinal&rsquo;s vertical integration and effectively infuse thought leadership into interactions with both Operations stakeholders and Clients. The Associate Director of Sales and Marketing reports to the Director of Sales and Marketing, a resource to this role in actively seeking ongoing guidance, coaching, and strategic support; especially related to client relations and customized strategic support. 


RESPONSIBILITIES (Including but not limited to):
<ul>
<li>Responsible for the sales and marketing success of 50-100 communities, ensuring each community hits its leasing goals, stays in line with the market and performs as well as prior year.
</li>
<li>Directly manage Portfolio Sales and Marketing Managers (PSMs); providing coaching, strategy insight, support, and ensuring continuity across the position.
</li>
<li>Collaborate with PSMs to brainstorm and conceptualize collateral development and execute/launch custom marketing campaigns as needed for strategic marketing efforts or specific client requests.
</li>
<li>Strategic Planning leadership for department-lead onsite sales and marketing and roadmap initiatives on a quarterly, bi-annual, and annual basis, including in preparation for both academic and calendar-year budget seasons relating to Student Housing.
</li>
<li>Liaison to Learning and Development department to foster alignment with ongoing training efforts across CGM, and plan training opportunities within existing roadmap, prioritizing critical-need training when necessary.
</li>
<li>Assist in the reviewal and approval process of all design projects that are quoted over $2,500 in addition to providing recommendations on preferred vendors, as well as assist with presenting options and approved designs to clients for feedback.
</li><li>Effective time management and prioritization of critical needs to manage the expectations and ongoing shifting of priorities related to covering a typical number of communities (or a combination of client portfolios) that most often ranges from 50 &ndash; 100 communities, depending on the number of PSMs that report to the incumbent, their seniority, community type, and specific client needs.
</li>
<li>Utilize reporting dashboards, internal marketing team members, and agency partners to proactively and routinely monitor marketing tactic and property or portfolio performance across; communicating key findings in a manner where insights and recommendations for improvement or lift are easily understood, attainable, and executable that align with property goals/budget
</li>
<li>Monitor and prioritize actions relating to 'red light' properties weekly, ensuring that the sales and marketing performance evaluations are completed by the PSMs, and recommendations are delivered to Ops/Client; changes are put into motion upon approval; and the ongoing tracking of performance lift is documented and shared with key stakeholders.
</li>
<li>Regular communication with key Operations stakeholders, such as Director of Marketing and Strategy, VP, and Director of Operations for assigned Group; building a partnership and ongoing collaborative relationship as it relates to property performance, managing client expectations, and ensuring alignment and understanding of key areas of focus and priority projects or communities.
</li>
<li>Effective change management oversight as it relates to the rollout of new sales &amp; marketing programs and initiatives, marketing campaign launches, and new vendor relationships and ongoing vendor management; ultimately responsible for efforts resulting in key stakeholder adoption of important Cardinal Group Companies initiatives in which the Sales and Marketing team is a partner and champion
</li>
<li>Oversee efforts, manage bandwidth, and ensure needed support is realized from the assigned Marketing Specialist in key areas such as takeovers/property onboarding, general property support, and the ongoing collection of performance metrics and other Group-related marketing needs
</li>
<li>Operate as a level of higher strategic support to Portfolio Sales &amp; Marketing Managers assigned to specific portfolios or cell teams, providing ongoing coaching and thought leadership relating to sales &amp; marketing strategy and property positioning
</li>
<li>Manage relationships with internal and external marketing agencies, vendors, ILS providers, lead generation, video, and other partners to build successful partnerships that result in best-in-class marketing results
</li>
<li>Utilize and promote the use of approved marketing resources, such as Annual Marketing Plan templates, Outreach Marketing Plan templates, social media planning tools, virtual tour platforms, and other tools needed in an ever-changing environment
</li>
<li>Responsible for creating customized lease-up strategic marketing plans for all incoming lease up properties, working in conjunction with development partners, investment partners, clients, assigned PSMs and Operations stakeholders
</li>
<li>Act as either project manager, consultant, or with direct agency oversight for projects relating to property naming, branding and identity creation, and development of brand narrative; involvement level is determined by open communication with Director of Marketing and Strategy, Portfolio Manager, Director of Operations and Client partners
</li>
<li>Lead and inspire the Portfolio Sales &amp; Marketing Managers through regular creative brainstorming to come up with out of the box solutions for onsite team members to market their communities and engage with current residents.
</li>
<li>Manage and update the PSM Redbooks and SOPs to ensure continued accuracy.
</li>
<li>Ability to embody the Cardinal Culture and Cardinal Core values every day</li></ul> 

PREFERRED QUALIFICATIONS:
<ul>
<li>Bachelor&rsquo;s degree in marketing, Public Relations, Communications, or a related field preferred, or combined level of related years of work experience and direct capabilities and skill set
</li>
<li>Student housing marketing experience required
</li>
<li>Ability to quickly analyze and obtain a deep understanding of Cardinal Group Management markets as it relates to property locations, whether large DMA or sub-markets
</li>
<li>Ability to thrive in a fast-paced environment and manage multiple marketing campaigns and brands simultaneously
</li>
<li>Strong attention to detail, highly organized and committed to perfection
</li>
<li>Must be creative, efficient, and willing to learn
</li>
<li>Exceptional writing, grammar, and proofreading skills
</li>
<li>Overnight travel may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time
</li>
</ul>WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 


PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member is frequently required to stand; walk; reach with hands and arms, and stoop, or squat. The Team Member is often required to sit. The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader.</div>

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