performance marketing executive

PriceOye

We are looking for a Junior Performance Marketing Executive with 6 months to 1 year of experience who is eager to grow in a fast-paced digital environment. The ideal candidate should have a basic understanding of paid marketing channels and a data-driven mindset.Key Responsibilities<ul><li>Assist in planning and executing campaigns on Meta (Facebook/Instagram) Ads and Google Ads</li><li>Monitor campaign performance and optimize based on KPIs</li><li>Conduct basic keyword research and audience targeting</li><li>Prepare performance reports and insights</li><li>Support A/B testing and campaign improvements</li><li>Stay updated with digital marketing trends and best practices</li></ul>Requirements<ul><li>6 months to 1 year of relevant experience in performance marketing</li><li>Basic knowledge of Meta Ads Manager and Google Ads</li><li>Familiarity with campaign optimization and reporting</li><li>Strong analytical and problem-solving skills</li><li>Good communication and willingness to learn</li></ul>Salary &amp; Benefits<ul><li>Salary: PKR 60,000 &ndash; 70,000</li><li>Health Insurance</li><li>EOBI</li><li>Leave Encashment</li></ul>Send your resume to: andleeb.priceoye@gmail.comJob Type: Full-timePay: Rs60,000.00 - Rs70,000.00 per monthWork Location: In person

Performance Marketing Executive

Lucerna Tech

passionate about innovation and with Performance Marketing Executive - SocialPieLocation: Karachi (On-site)About SocialPie:At SocialPie, we're committed to innovating in Artificial Intelligence, Ad Tech, and Business Automation. Our mission is to empower businesses to excel in the digital landscape with cutting-edge solutions that enhance customer engagement and drive growth. We focus on developing technologies that provide data-driven insights, optimize conversion rates, and propel businesses to success. Our AI-First approach harnesses AI's potential to transform brand-customer interactions, from gathering insights to strategic actions. We collaborate with diverse industries to refine our technology-based solutions. Our goal is to redefine how businesses build lasting customer connections by leveraging the power of AI.About Position:SocialPie Technologies is looking for a visionary Performance Marketing Specialist to join our team. We need someone passionate about innovation and with a deep understanding of digital marketing trends and strategies.Responsibilities:<ul><li>Oversee the planning, execution, and optimization of digital marketing campaigns for clients, acting as the primary point of contact for high-profile clients.</li><li>Develop and implement comprehensive Performance marketing strategies aligned with client objectives and industry trends.</li><li>Direct the execution of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.</li><li>Utilize analytics tools to measure, analyze, and report on the performance of Performance marketing campaigns, providing regular updates and insights to clients.</li><li>Collaborate with internal teams, including sales, product development, and creative, to align digital marketing efforts with overall business objectives.</li><li>Build and maintain strong relationships with clients, ensuring satisfaction and identifying opportunities for network expansions.</li></ul>Requirements:<ul><li>Proven experience in Performance marketing, with a focus on managing client projects and team leadership.</li><li>Bachelor&rsquo;s degree in Marketing, Business, Digital Media, or a related field.</li><li>Proficiency and in depth knowledge of various digital marketing channels and strategies, especially in Ad Tech and AI in platforms mainly in Google Ads, Social media ads (Facebook Ads, Instagram Advertising, Pinterest Ads, Twitter Ads) Google Analytics, and others.</li><li>Excellent communication and client-facing skills, with the ability to collaborate effectively with internal teams and clients.</li><li>Ability to create compelling content and campaigns, and to develop innovative strategies that drive results.</li><li>Demonstrated ability to drive results, meet or exceed KPIs, and adapt to evolving market trends.</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Performance Marketing: 2 years (Required)</li></ul>Work Location: In person

KARAK & SNACK RESTAURANT

Digital Marketing Executive Towerbox Media | United Arab EmiratesTowerbox Media is seeking a highly motivated and experienced Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies to enhance brand awareness, generate leads, and drive business growth.Key Responsibilities:<ul><li>Develop and execute digital marketing strategies across multiple online channels</li><li>Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads)</li><li>Manage and grow social media platforms with engaging content strategies</li><li>Improve website visibility through SEO and performance optimization</li><li>Monitor, analyze, and report campaign performance using analytics tools</li><li>Generate quality leads and improve conversion rates</li><li>Coordinate with content creators and designers for marketing campaigns</li><li>Conduct market research and competitor analysis</li><li>Stay updated with the latest digital marketing trends, tools, and technologies</li></ul>Requirements:<ul><li>Proven experience in digital marketing, social media management, or related field</li><li>Strong knowledge of Google Ads, Meta Ads Manager, SEO, and Google Analytics</li><li>Understanding of lead generation and performance marketing</li><li>Excellent communication and creative thinking skills</li><li>Ability to manage multiple campaigns and meet deadlines</li><li>Knowledge of content marketing and branding strategies</li><li>Graphic design or video editing knowledge is an added advantage</li></ul>Employment Benefits:<ul><li>Free Food</li><li>Free Transportation</li><li>Free Visa</li><li>Free Accommodation</li></ul>How to Apply: Interested candidates may contact us directly: +971 55 127 5050Job Type: Full-timePay: AED1,800.00 - AED2,300.00 per monthWork Location: In person

Digital Marketing Specialist

Al-Nafi E-Learning Private Limited

Job Title: Paid Marketing Executive (Lead Generation)Job Type: Full-time / On-site / For Karachi-based people only.Location: Gulshan-e-Iqbal, KarachiCompany: Al Nafi Group, Karachi.Experience Required: 2&ndash;5 Years (Preferred)Apply Now: hr@alnafi.edu.pk &lt;&lt;&lt;&lt;&lt;Al Nafi is a leading educational institution that offers high-quality learning experiences in emerging technologies, vocational training, and internationally recognized diploma programs. We provide EduQual-approved diplomas in emerging tech fields, Pearson Diplomas, and an O-Level Academy. Our mission is to empower students with practical knowledge and skills that help them thrive in today&rsquo;s dynamic job market.About Role:We are looking for a results-driven Paid Social Media Marketing Executive to manage and optimize our paid social campaigns across Meta and Google platforms. This role is focused on driving brand awareness, lead generation, and retargeting performance through strategic planning, execution, and data-driven optimization.If you are analytical, creative, and performance-focused &mdash; we&rsquo;d love to hear from you!Key Responsibilities<ul><li>Primary responsibility is to generate leads via paid marketing campaigns.</li><li>Prepare ad creative in collaboration with the creative team and video team.</li><li>Plan, execute, and manage paid campaigns on Meta Ads (Facebook &amp; Instagram) and Google Ads</li><li>Develop strategies to increase brand awareness, generate quality leads, and implement effective retargeting campaigns</li><li>Monitor, analyze, and optimize campaign performance to achieve KPIs</li><li>Set up and manage tracking using Google Analytics 4 (GA4) and Google Tag Manager</li><li>Integrate and manage CRM tracking for lead flow and performance analysis</li><li>Conduct competitor research and audience analysis to identify growth opportunities</li><li>Collaborate with the creative team to develop engaging content (videos, posts, reels, ad creatives)</li><li>Prepare performance reports and provide actionable insights for continuous improvement</li><li>Manage ad budgets efficiently to maximize ROI</li></ul>Key Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing or Business Administration, or related field.</li><li>Minimum 02 years of experience in paid digital marketing, lead generation, preferably in the education sector.</li><li>Proven experience managing Meta Ads and Google Ads campaigns</li><li>Strong understanding of GA4, Google Tag Manager, and CRM integrations</li><li>Experience with lead generation and performance marketing campaigns</li><li>Ability to conduct competitor research and market analysis</li><li>Data-driven mindset with strong analytical skills</li><li>Understanding of creative strategy for paid ads (video, reels, static posts, etc.)</li><li>Excellent communication and reporting skills</li></ul>Why Join Us?<ul><li>Be part of a dynamic and innovative educational institution that is shaping the future of emerging tech education.</li><li>Opportunity to work on exciting marketing initiatives and campaigns.</li><li>Collaborative work environment with a focus on professional growth and development.</li><li>Competitive salary and benefits package.</li><li>Fuel Card</li><li>Employee Medical Insurance (Up to PKR 500,000)</li><li>Employee Loans</li><li>EOBI</li><li>50% Discount on Al-Nafi Products</li><li>Perfomrance-based bonuses</li><li>Performance-based Increments</li></ul>How to Apply: hr@alnafi.edu.pk Job Type: Full-timeWork Location: In person

Paid Marketing Executive (Lead Generation) / On-site /Full-time / Karachi only

Host Building Maintenance

Digital Marketing &amp; Ads Management ExecutiveThis role is ideal for a performance-focused professional who has hands-on experience managing paid advertising campaigns in the UAE market and understands how to drive online salesKey Responsibilities Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping) Manage Meta Ads campaigns across Instagram and Facebook Monitor and optimize ad budgets to improve ROAS, lead generation, and online sales Collaborate with management on campaign strategies and seasonal promotions (EID, SUMMER CAMAPIGN, NEW YEAR etc.) Analyze campaign performance and prepare actionable performance reports Coordinate with creative/content teams for ad creatives and copy Manage campaign timelines and multiple advertising accounts independently Handle client communications professionally when requiredRequired Skills &amp; Experience 4 &ndash; 6 years of hands-on experience in Google Ads and Meta Ads campaign management Strong understanding of the UAE/Dubai market and audience behaviour Proven ability to manage and optimize paid campaigns for performance Experience managing multiple campaigns simultaneously Strong analytical, reporting, and communication skills Ability to work independently and meet deadlinesTracking, Analytics &amp; Optimization<ul><li>Ensure correct tracking via:</li><li>Meta Pixel &amp; CAPI</li><li>Google Ads conversion tracking</li><li>Google Analytics &amp; Google Tag Manager</li><li>Monitor and improve:</li><li>ROAS, CPA, CTR, AOV, conversion rate</li><li>Identify funnel issues and collaborate with the team</li></ul>Preferred (Added Advantage)<ul><li>Certification in Meta Blueprint or Google Ads.</li><li>Experience managing multiple brands or clients at once.</li><li>Familiarity with UAE market and local audience behaviour.</li><li>Experience in hospitality industry</li><li>Experience managing e-commerce and online order-based businesses</li></ul>Pay: AED6,000.00 - AED8,000.00 per monthWork Location: In person

Digital Marketing Executive

Peace Automation (Pvt) Ltd

Peace Automation (Pvt) Ltd is relaunching, &quot;We are not hiring for titles. We are hiring for results &mdash; leads generated, rankings won, clients closed.&quot; If you are a young, smart digital marketer who thrives on making ads, generating leads, winning rankings, and closing corporate clients, we want you on our lean and ambitious team in Gulshan-e-Iqbal, Karachi.What You&rsquo;ll Do<ul><li>SEO: Manage keyword research, on-page, off-page, and technical basics.</li><li>Paid Ads: Run Google or Meta Ads to generate consistent leads.</li><li>B2B Outreach: Find and message corporate clients on LinkedIn and via cold email.</li><li>Reporting: Provide weekly/monthly reports on leads, traffic, and cost per lead.</li></ul>The Opportunity<ul><li>Monthly Package: PKR 75,000 &ndash; 95,000.</li><li>Breakdown: PKR 50,000 Base + 05-10K KPI Bonus + 05-15K Per closed corporate client.</li><li>Location: Gulshan-e-Iqbal, Karachi.</li><li>Growth: Senior role with a written salary review in 6 months.</li></ul>The Pre-Interview AssignmentWe do not shortlist anyone without a completed assignment. This replaces traditional CV screening. Use any free tools available (Google Keyword Planner, Ubersuggest, Meta Ads Library. etc.). We do not shortlist anyone without a completed assignment.Section A: SEO Strategy (50 Points)<ul><li>Task A1 &mdash; Keyword Research: Find 10 target keywords for a B2B service company in Pakistan. Provide the keyword, search intent, difficulty, and your reasoning.</li><li>Task A2 &mdash; On-Page Audit: Pick a Pakistani services website, identify 5 on-page issues (titles, headings, etc.), and provide specific fixes for each. Include the URL.</li><li>Task A3 &mdash; Content Strategy: Write a title, meta description (under 160 chars), and a 5&ndash;6 point outline for a blog post targeting one of your A1 keywords.</li></ul>Section B: Paid Lead Generation (50 Points)<ul><li>Task B1 &mdash; Campaign Strategy: Outline a Google or Meta Ads campaign for a B2B company with a budget of PKR 30,000/month. Define the objective, specific audience targeting, and success metrics.</li><li>Task B2 &mdash; Ad Copy: Write one complete ad (headlines/descriptions for Google or primary text/headline for Meta). Explain your choice of hook.</li><li>Task B3 &mdash; Problem Solving: If clicks are high but no one is filling the contact form, list your top 3 possible reasons and your step-by-step fix.</li></ul>How to Apply<ul><li>Prepare Your Doc: Complete all 6 tasks in one document label A1 through B3.</li><li>Cover Note: Write a 6&ndash;8-line note about your background and why this role fits you.</li><li>Submit: Email your assignment, cover note, and CV, LinkedIn link to hr@peaceautomation.com.</li><li>Subject: &quot; Digital Growth &amp; Leads Generation Executive &ndash; [Your Name]&quot;.</li></ul>Note: We read every submission personally and respond to complete applications within 5 working days.Pay: Rs75,000.00 - Rs95,000.00 per monthExperience:<ul><li>Lead Generation &amp; Funnel Building: Google/Meta Ads, LinkedIn: 2 years (Preferred)</li><li>Data Analysis &amp; Performance Tracking/KPIs: CPL&amp; CTR.: 2 years (Preferred)</li><li>Content Strategy &amp; Copywriting: : 2 years (Preferred)</li><li>SEO: Keyword research, on-page, off-page, &amp; technical.: 2 years (Preferred)</li><li>Use Marketing Automation Tools: CRM, email, chatbots: 2 years (Preferred)</li></ul>Location:<ul><li>Karachi Gulshan-E-Iqbal (Preferred)</li></ul>Work Location: In person

Digital Marketing & Leads Generation Executive

New York University

<div>Position Summary:
<div>
Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.</div><div></div><div> 
New York University Abu Dhabi (NYUAD) seeks to appoint a Director of Marketing, Executive and Professional Education reporting to the Vice Provost, Executive &amp; Professional Education.</div><div></div><div> 
The Director of Marketing provides strategic leadership for the marketing, brand positioning, and demand-generation strategy for the Office of Executive and Professional Education (OEPE) at NYU Abu Dhabi. Supporting four program verticals&mdash;Executive Education Custom Programs, Professional and Executive Master&rsquo;s Degrees, High School Programs, and Community &amp; Open Enrollment Classes&mdash;the role ensures the development and execution of integrated marketing initiatives that drive inquiries, applications, and enrollments across regional and international markets. Reporting to the Vice Provost of Executive and Professional Education, the Director of Marketing is responsible for shaping and implementing data-driven marketing strategies that strengthen NYU Abu Dhabi&rsquo;s market position in executive and professional education. The role oversees marketing strategy, digital engagement, brand development, vendor and agency partnerships, and the effective use of CRM and marketing technologies to support a seamless inquiry-to-enrollment journey. As the senior marketing leader for OEPE, the Director ensures marketing investments are aligned with institutional priorities and program growth objectives while delivering measurable outcomes in lead generation, conversion rates, brand visibility, and market penetration across Abu Dhabi, the UAE, the GCC, and international markets.</div><div></div><div> 
Key Responsibilities:</div><div></div><div> 
Marketing Strategy &amp; Lead Generation</div><ul><li>
Lead the development and execution of a comprehensive marketing strategy for the Office of Executive and Professional Education across all four program verticals</li><li>
Build annual and multi-year marketing plans aligned with program growth, enrollment objectives, and institutional priorities</li><li>
Drive lead generation through digital advertising, strategic partnerships, events, and regional outreach initiatives</li><li>
Oversee the marketing funnel from awareness through inquiry, application, and enrollment, ensuring marketing activities support sustainable growth and measurable outcomes</li></ul><div></div><div> 
Digital, Brand &amp; Content Strategy</div><ul><li>
Lead OEPE&rsquo;s digital media and brand strategy, including SEO, paid media, social media, and content marketing initiatives</li><li>
Oversee the creation of high-impact and dynamic website content for all program verticals</li><li>
Develop program collateral including brochures, viewbooks, custom client pitch decks, and testimonials</li><li>
Strengthen NYUAD&rsquo;s executive education thought leadership presence through blogs, webinars, faculty-led panels, and digital content initiatives</li></ul><div></div><div> 
Data, Analytics &amp; Systems</div><ul><li>
Establish a data-informed marketing approach that supports strategic decision-making and continuous improvement across marketing initiatives</li><li>
Track, analyze, and report on marketing performance across the full funnel, including lead generation, conversion rates, cost of acquisition (CAC), and return on investment (ROI)</li><li>
Implement and manage CRM and marketing automation systems to support inquiry-to-enrollment workflows and improve operational efficiency</li><li>
Develop dashboards and reports to provide insights to leadership and support evidence-based marketing strategies</li><li>
Develop and manage the division&rsquo;s website to ensure an effective and engaging digital presence</li></ul><div></div><div> 
Partnerships, Events &amp; External Engagement</div><ul><li>
Develop regional and international partnerships that support lead generation, co-marketing opportunities, and expanded market reach</li><li>
Lead participation in regional and international education fairs and recruitment events to promote NYUAD&rsquo;s executive and professional education offerings</li><li>
Manage thought leadership events including faculty panels, executive briefings, and webinars</li><li>
Coordinate with University Communications on media engagement, brand identity, and reputation management</li></ul>
Qualifications:
<div>
Qualifications:</div><div> 
Required Education</div><ul><li>
Master's Degree in one of the following (or a closely related field):<ul><li>
Marketing</li><li>
Business Administration (MBA)</li><li>
Communications / Strategic Communications</li><li>
Strategy</li><li>
Higher Education Administration</li><li>
Public Relations / Integrated Marketing</li><li>
Data / Analytics / Digital Marketing/marketing analytics concentration</li></ul></li></ul><div>
Required Experience</div><ul><li>
10+ years of progressive marketing leadership experience</li><li>
Demonstrated success driving enrollment growth in higher education or executive education</li><li>
Experience working in the GCC, particularly the UAE</li><li>
Experience managing large marketing budgets and agencies</li><li>
Experience building digital-first, data-driven marketing organizations</li><li>
Core Knowledge Areas<ul><li>
Executive education and professional education markets</li><li>
Higher education marketing and enrollment strategy</li><li>
Digital marketing, SEO, paid media, and content strategy</li><li>
Brand positioning and storytelling</li><li>
CRM, marketing automation, and funnel management</li></ul></li><li>
Skills<ul><li>
Strategic marketing leadership</li><li>
Campaign design and execution</li><li>
Data analytics and performance reporting</li><li>
Vendor and agency management</li><li>
Budgeting and financial planning</li><li>
Executive communication and presentation</li><li>
Stakeholder and partnership development</li></ul></li><li>
Abilities<ul><li>
Build and scale high-performance marketing teams</li><li>
Translate institutional strategy into market-facing narratives</li><li>
Operate in a fast-paced, entrepreneurial environment</li><li>
Work cross-functionally across academic and administrative units</li><li>
Represent NYUAD with executive presence and credibility</li></ul></li></ul><div>
Preferred Education</div><ul><li>
Master's Degree with a concentration in Marketing, Strategy, or International Business</li><li>
Master's Degree Integrated Marketing, Digital Marketing, or Marketing Analytics</li><li>
Graduate qualification (certificate/diploma) in:<ul><li>
Digital Performance Marketing (paid media, conversion optimization)</li><li>
SEO / Content Strategy</li><li>
CRM / Marketing Automation (Salesforce, HubSpot, Slate, etc.)</li><li>
Coursework or executive education in GCC/UAE market strategyor higher-ed enrollment management</li></ul></li></ul><div>
Preferred Experience</div><ul><li>
Marketing knowledge of executive education, professional master&rsquo;s, or corporate learning programs at a previous institution of higher education</li><li>
Expertise in B2B, government, and enterprise marketing</li><li>
Deep understanding of GCC and international student markets</li><li>
Advanced CRM and marketing automation expertise</li>
Strong regional media and agency networks 
<li>
</li></ul>
Additional Information:
<div>
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU&rsquo;s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.</div></div>

Director of Marketing, Executive and Professional Education - Office of Executive Education

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Performance Marketing Executive

Performance Marketing Executive

Digital Marketing Specialist

Paid Marketing Executive (Lead Generation) / On-site /Full-time / Karachi only

Digital Marketing Executive

Digital Marketing & Leads Generation Executive

Director of Marketing, Executive and Professional Education - Office of Executive Education