performance marketing lead

DM Clinical Research

<div>We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement. 
DUTIES &amp; RESPONSIBILITIES<ul><li>
Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>
Facebook/Meta, and other programmatic platforms.</li><li>
Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>
Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul>
KNOWLEDGE &amp; EXPERIENCE
Education:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul>
Experience:<ul><li>
Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>
Hands-on experience with CMS and landing page builders (e.g., WordPress)</li></ul>
Credentials:<ul><li>
N/A</li></ul>
Knowledge and Skills:<ul><li>
Solid understanding of UX principles</li><li>
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li><li>
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>
Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>
Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>
Strategic thinking with a growth-focused mindset</li><li>
Strong analytical and problem-solving abilities</li><li>
Excellent communication and presentation skills</li><li>
Collaborative and team-oriented with cross-functional experience</li><li>
Adaptable and comfortable in a fast-paced, evolving environment</li></ul></div>

Performance Marketing Lead

ACE Money Transfer

Who we are:ACE Money Transfer is a UK-based multinational remittance company headquartered in Manchester, United Kingdom. We provide secure, fast, and reliable online money transfer services to individuals in 28 countries across the UK, Europe, Canada, and Australia, with delivery in over 100 countries. Our expanding portfolio also includes digital wallet services, real estate, and tech ventures in Pakistan.Position Summary:We are seeking a data-driven and strategic Performance Marketing Lead to architect and drive our customer acquisition and retention engine. This pivotal role demands a fusion of analytical rigor, digital channel expertise, and campaign management acumen to build, launch, and scale high-impact marketing initiatives that directly contribute to our core business objectives.Job Responsibilities:<ul><li>Design and oversee a holistic performance marketing strategy, ensuring tight integration with ACE Money Transfer's overarching business goals.</li><li>Pinpoint and capitalize on the highest-potential marketing channels and international corridors to engage our target demographics, utilizing a dynamic mix of paid search, social advertising (Meta, TikTok), and other emerging platforms.</li><li>Lead the end-to-end process of campaign creation, launch, and continuous refinement across all selected channels, relentlessly focusing on optimizing cost-efficiency and surpassing key performance indicators (KPIs).</li><li>Perform deep-dive analysis of marketing data to uncover trends, diagnose performance, and drive data-informed optimizations that maximize campaign ROI.</li><li>Take full ownership of the performance marketing budget, making strategic investment decisions across channels and corridors to amplify overall marketing outcomes.</li><li>Implement and manage Mobile Measurement Platforms (MMPs) to precisely track user acquisition, attribute conversions, and leverage granular data for refining marketing tactics and budget allocation.</li><li>Conduct ongoing market research and competitive analysis to anticipate industry shifts, identify emerging growth opportunities, and ensure our strategies remain at the forefront of digital marketing innovation.</li><li>Maintain a cutting-edge knowledge of the performance marketing landscape, continuously evaluating and adopting new tools and technologies.</li><li>Partner with internal Creative and Development teams to ensure the delivery of high-converting, seamless user experiences.</li><li>Foster strong cross-functional collaboration with external departments including Product, Sales, Accounts, Customer Experience, and R&amp;D to align marketing efforts with broader company operations.</li><li>Produce and disseminate comprehensive performance reports, transforming complex data into clear, actionable insights and strategic recommendations.</li><li>Spearhead the development and execution of A/B testing frameworks to systematically optimize marketing funnels and boost conversion rates.</li><li>Consolidate and present performance narratives on a monthly, quarterly, and annual basis, directly linking marketing results to strategic goals.</li><li>Conduct frequent budget audits and provide recommendations for strategic reallocation to ensure optimal resource utilization.</li><li>Prepare and distribute regular performance dashboards and reports, detailing essential metrics such as cost-per-result and cost-per-transaction by channel.</li><li>Present evidence-based insights and strategic proposals to leadership, guiding future marketing investments and initiatives.</li><li>Act as a central liaison between Sales, Development, Creative, and Customer Success teams to ensure a cohesive and high-performing customer journey.</li><li>Maintain and evolve all performance marketing documentation, including campaign playbooks, channel-specific guidelines, and reporting standards.</li><li>Support the recruitment, onboarding, and professional development of talent within the performance marketing team.</li></ul>ACE Money Transfer Profile: https://acemoneytransfer.com/company-profileJob Type: Full-timeWork Location: In person

Media.net

We are looking for a performance-oriented Senior Media Buyer with deep expertise in either Search, Social, or Native advertising platforms or ideally, a mix of all to lead large-scale media buying campaigns across multiple verticals. The ideal candidate has managed high-volume affiliate funnels and monthly spends exceeding $3 $4 Million USD per month, with a strong focus on US and EU markets.
This role involves planning, executing, and optimizing paid media strategies driving lead generation and sales across Health, Finance, Insurance, Lifestyle, and SMB categories.
Key Responsibilities
<ol>
<li>Plan, buy, and manage media campaigns across Search (Google Ads, Bing), Social (Meta, TikTok ), and Native (Outbrain, Taboola, Revcontent) platforms.</li>
<li>Scale affiliate-driven funnels profitably by optimizing landing pages, creatives, and traffic sources.</li>
<li>Analyze campaign performance daily to maximize ROI, CTR, CPL, and conversion efficiency.</li>
<li>Develop and test audience segmentation, bidding strategies, and creative variations.</li>
<li>Collaborate with analytics, content, and funnel operations teams to improve conversion paths.</li>
<li>Build a global media buying team under him in long run</li>
<li>Stay ahead of market trends, competitor activity, and traffic network innovations.</li>
</ol>

Performance Marketing Lead Affiliate Performance Marketing

Raven Labs

About the jobApply here (mandatory): https://forms.gle/NYXtm1eLFcDKa1mX6JD: Growth Marketing LeadLocation: Hyderabad OfficeAt Raven Labs, we&rsquo;re building the future of AI-driven business transformation. Alongside our consulting and product ventures, we manage a growing portfolio of clients who rely on us to scale their brand, generate leads, and deliver measurable ROI.We are now hiring a Growth Marketing Lead &mdash; a senior, hands-on marketer who excels at delivering results. This isn&rsquo;t a &ldquo;strategy only&rdquo; role. We need someone who has been there, done that, and is ready to own campaigns end-to-end: from planning and execution to reporting and optimization.About the RoleThe Growth Marketing Lead will:<ul><li>Drive brand and campaign marketing for Raven Labs and client portfolios.</li></ul><ul><li>Own lead generation through multi-channel campaigns (Google, Meta, LinkedIn, EDM/email marketing, cold outreach).</li></ul><ul><li>Manage and optimize SEO, SEM, content marketing, and paid performance campaigns.</li></ul><ul><li>Support sales teams by building campaigns that deliver pipeline growth.</li></ul><ul><li>Execute marketing activities directly &mdash; from setting up campaigns to writing/optimizing EDMs, to reporting performance.</li></ul><ul><li>Be the point of contact for clients in agency-style setups, ensuring they see tangible growth and ROI.</li></ul><ul><li>Contribute to brand presence across social media and digital channels.</li></ul>Key Success Indicators<ul><li>Consistent delivery of qualified leads and opportunities.</li></ul><ul><li>Measurable improvements in brand visibility, traffic, and conversions.</li></ul><ul><li>Proven ROI across paid and organic channels.</li></ul><ul><li>Client satisfaction and retention.</li></ul><ul><li>Clear, actionable reporting on performance metrics.</li></ul>What We&rsquo;re Looking For<ul><li>5+years of proven experience in growth marketing/performance marketing, preferably in an agency environment.</li></ul><ul><li>Strong track record in both B2B and B2C campaign management.</li></ul><ul><li>Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, SEO tools, analytics, and automation platforms.</li></ul><ul><li>Excellent communicator in English (spoken &amp; written) &mdash; confident in client presentations and stakeholder updates.</li></ul><ul><li>Doer mentality &mdash; strategic but equally comfortable setting up and optimizing campaigns yourself.</li></ul><ul><li>Entrepreneurial, ownership-driven, and results-focused.</li></ul>Job Type: Full-timePay: &#8377;700,000.00 - &#8377;1,100,000.00 per yearWork Location: In person

Growth Marketing Lead

Acredge LandWorks

Job Title: Google Ads Manager &ndash; EdTech Lead GenerationLocation: On-siteDepartment: Digital Marketing / Performance MarketingReports To: Head of MarketingJob Summary:We are seeking a data-driven and strategic Google Ads Manager to plan, execute, and optimize performance marketing campaigns focused on lead generation for higher education programs (UG, PG, Distance Learning, and Online Degrees). The ideal candidate will have strong expertise in Google Search, Display, YouTube, and Performance Max campaigns, with a proven track record of driving high-quality student inquiries and conversions for universities or EdTech brands.Key Responsibilities:<ul><li>Develop, manage, and optimize Google Ads campaigns for multiple universities and programs (e.g., NMIMS, Manipal, SMU, DY Patil, Bharati Vidyapeeth).</li><li>Conduct detailed keyword research, competitor analysis, and audience targeting to generate qualified education leads.</li><li>Create, test, and refine ad copies, creatives, and landing pages for maximum CTR and conversion.</li><li>Track, measure, and report campaign performance using Google Analytics, Tag Manager, and CRM integrations.</li><li>Optimize campaigns to maintain a low CPL (Cost Per Lead) while improving lead quality and conversion rate.</li><li>Collaborate with content, design, and admissions teams to align campaigns with program objectives and admission cycles.</li><li>Stay updated with Google Ads algorithm changes, new features, and EdTech advertising trends.</li><li>Manage and allocate monthly ad budgets efficiently across multiple campaigns and geographies.</li><li>Ensure compliance with Google Ads policies and university marketing guidelines.</li></ul>Required Skills &amp; Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>2&ndash;5 years of hands-on experience managing Google Ads for EdTech, universities, or online learning platforms.</li><li>Expertise in Search, Display, Discovery, YouTube, and Performance Max campaigns.</li><li>Strong understanding of lead funnels, landing page optimization, and conversion tracking.</li><li>Proficiency in Google Ads, Google Analytics (GA4), Tag Manager, Data Studio, and Excel.</li><li>Experience working with CRM systems (LeadSquared, Zoho, HubSpot, etc.).</li><li>Analytical mindset with strong reporting and data interpretation skills.</li><li>Google Ads Certification (preferred).</li></ul>Performance Metrics (KPIs):<ul><li>CPL (Cost per Lead) and Lead Quality Index</li><li>Conversion Rate (Lead to Enrollment)</li><li>ROI / ROAS on Ad Spend</li><li>CTR and Quality Score Improvement</li><li>Monthly Enrolment Contribution</li></ul>Preferred Experience:<ul><li>Previous experience generating leads for distance learning, online MBA, executive programs, or professional certifications.</li><li>Familiarity with education-sector compliance and campaign approval workflows (UGC/AICTE-approved programs).</li><li>Experience running remarketing and YouTube awareness campaigns for higher education brands.</li></ul>Career Path:High-performing individuals can grow into roles such as Performance Marketing Lead, Digital Marketing Manager, or Head of Paid Media, overseeing multi-channel campaigns across platforms.Job Type: Full-timePay: &#8377;20,000.00 - &#8377;50,000.00 per monthBenefits:<ul><li>Internet reimbursement</li></ul>Work Location: In person

Google Ads Manager

PINCODEKART

About Us: Pincodekart is a fast-growing e-commerce platform committed to bringing quality products to customers across India. We are looking for a dynamic and experienced Head of Digital Marketing to lead our online growth, build a strong brand presence, and drive performance marketing strategies.Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies to strengthen brand visibility and customer acquisition.</li><li>Plan, manage, and optimize marketing campaigns across Meta, Google, YouTube, and other digital platforms.</li><li>Lead and mentor the digital marketing team to achieve performance goals and ensure seamless execution of marketing initiatives.</li><li>Analyze marketing performance, track KPIs, and prepare detailed ROI-driven reports.</li><li>Collaborate with creative, tech, and product teams to align campaigns with overall business goals.</li><li>Stay updated on the latest digital trends, tools, and technologies to keep Pincodekart ahead of competitors.</li></ul>Requirements:<ul><li>Minimum 5+ years of experience in digital marketing (preferably in e-commerce).</li><li>Strong expertise in performance marketing, SEO/SEM, social media marketing, and analytics tools.</li><li>Proven experience in team leadership, campaign strategy, and brand building.</li><li>Data-driven mindset with excellent analytical and communication skills.</li></ul>Job Types: Full-time, PermanentPay: &#8377;500,000.00 - &#8377;900,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>

Head - Digital Marketing

EVA Pharma

<div>Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members. 
 Job Summary
We are seeking a passionate and talented Digital Marketing Lead - Performance to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities:<ul>
<li>
Plan and execute multi-platform performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and other channels.
</li><li>Drive customer acquisition and revenue growth in both B2C and B2B markets using data-driven strategies.
</li><li>Analyze and optimize campaign performance for maximum ROI, managing budgets, forecasts, and reporting.
</li><li>Collaborate with cross-functional teams to align marketing initiatives with business objectives and leverage CRM/automation tools for retention.
</li><li>Lead strategic development and mentorship, staying current with digital marketing trends and presenting insights to senior leadership.
</li></ul>Requirements<ul>
<li>
5&ndash;7 years of digital marketing experience with a strong focus on performance marketing.
</li><li>Proven success in both corporate brand and e-commerce environments.
</li><li>Proficient in Google Ads, Meta Ads Manager, GA4, SEO tools, and performance dashboards.
</li><li>Data-driven and analytical, with a history of delivering high-ROI campaigns.
</li><li>Strong communicator and collaborator, experienced in agile environments; portfolio or case studies preferred.</li></ul></div>

Digital Marketing Lead - Performance

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Performance Marketing Lead

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Digital Marketing Lead - Performance