performance marketing lead

DM Clinical Research

<div><p>We are seeking a results-driven <b>Performance Marketing Lead</b> to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.</p><p>
</p><p><b>DUTIES &amp; RESPONSIBILITIES</b></p><ul><li>
Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>
Facebook/Meta, and other programmatic platforms.</li><li>
Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>
Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul><p><b>
KNOWLEDGE &amp; EXPERIENCE</b></p><p><b>
Education:</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul><p><b>
Experience:</b></p><ul><li>
Minimum 3&ndash;5 years of hands-on experience in performance marketing</li><li>
Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>
Hands-on experience with CMS and landing page builders (e.g., WordPress)</li><li>
Solid understanding of UX principles</li><li>
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li></ul><p><b>
Credentials:</b></p><ul><li>
N/A</li></ul><p><b>
Knowledge and Skills:</b></p><ul><li>
Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>
Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>
Strategic thinking with a growth-focused mindset</li><li>
Strong analytical and problem-solving abilities</li><li>
Excellent communication and presentation skills</li><li>
Collaborative and team-oriented with cross-functional experience</li><li>
Adaptable and comfortable in a fast-paced, evolving environment</li></ul></div>

Performance Marketing Lead

Talentxo

<p><b>Performance Marketing Lead (B2C, FinTech)</b><br/>Location: Mumbai (Onsite, 5 Days a Week)<br/>Experience Required: 3 to 6 years<br/>Notice Period: Maximum 30 days<br/>Job Type: Full-Time<br/>Industry: B2C FinTech Product Company</p><p><b>About the Role</b><br/>We are hiring a Performance Marketing Lead with hands-on experience in customer acquisition for B2C FinTech lending or personal loan products. The ideal candidate has strong control over digital performance channels and mobile attribution platforms, with the ability to scale paid acquisition across multiple channels.</p><p><b>Key Responsibilities</b></p><ul><li>Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, WhatsApp</li><li>Drive customer acquisition for digital lending or personal loan products</li><li>Build, manage, and track mobile acquisition funnels to drive installs and conversions</li><li>Run attribution and cohort analysis using tools such as Appsflyer, Branch, or Mixpanel</li><li>Conduct continuous A/B testing across ads, creatives, audience segments, and landing pages</li><li>Work with internal teams to optimize user funnel from acquisition to repayment</li><li>Analyze campaign ROI, CAC, funnel metrics, and borrower quality indicators</li><li>Explore new channels for acquisition including influencers, partnerships, and offline integrations</li></ul><p><b>Mandatory Requirements</b></p><ul><li>Minimum 2.5 years of performance marketing experience in B2C FinTech product companies</li><li>Strong experience running Google Ads, Meta Ads, YouTube, WhatsApp campaigns</li><li>Experience with Appsflyer, Branch, Mixpanel, or equivalent analytics tools</li><li>Proven experience in customer acquisition for lending or personal loan products</li><li>Ability to work onsite in Mumbai, 5 days a week</li></ul><p><b>Preferred Experience (Not Mandatory)</b></p><ul><li>Experience with automation and AI-based marketing platforms</li><li>Experience with creative automation tools</li><li>Exposure to offline acquisition channels</li></ul><p>Job Type: Full-time</p><p>Pay: ₹2,000,000.00 - ₹3,000,000.00 per year</p><p>Work Location: In person</p>

Team Pumpkin

<div><h2 class="jobSectionHeader"><b>Job Summary</b></h2><div>
We are seeking a highly experienced and results-oriented <b>Performance Marketing Lead</b> to join our growing marketing team. The ideal candidate will bring a minimum of 5 years of hands-on experience in managing and scaling performance-driven paid media campaigns across multiple platforms and industries. In this leadership role, you will be responsible for driving the company&rsquo;s performance marketing strategy, leading a high-performing team, and delivering measurable business impact through data-driven decision-making.</div><h2 class="jobSectionHeader"><b>
Key Roles and Responsibilities</b></h2><div>
Develop, execute, and optimize performance marketing campaigns across key paid media platforms, including <b>Google Ads, Meta (Facebook &amp; Instagram) Ads, and LinkedIn Ads</b>.</div><div>
Own end-to-end campaign strategy, from planning and budgeting to execution, optimization, and reporting.</div><div>
Lead, mentor, and manage a team of Performance/Paid Media specialists to maximize efficiency, ROI, and growth.</div><div>
Analyze campaign performance data to identify insights, trends, and opportunities for continuous optimization.</div><div>
Drive experimentation and testing (A/B testing, audience segmentation, creatives, landing pages) to improve conversion rates and scalability.</div><div>
Monitor industry trends, platform updates, and emerging best practices to maintain a competitive edge.</div><div>
Collaborate closely with cross-functional teams such as Creative, Content, Sales, and Product to ensure alignment with overall business and marketing objectives.</div><div>
Present performance reports, insights, and strategic recommendations to key stakeholders and leadership.</div><h2 class="jobSectionHeader"><b>
Qualifications and Experience</b></h2><div>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</div><div>
Minimum <b>5 years of experience</b> in performance marketing or paid media, with a proven track record of driving successful, ROI-focused campaigns.</div><div>
At least <b>2 years of people management experience</b>, leading a team of 3&ndash;4 members and managing a portfolio of <b>10+ accounts</b>.</div><div>
Strong hands-on expertise with major digital advertising platforms and analytics tools.</div><div>
Advanced analytical skills with the ability to translate data into actionable insights and strategic decisions.</div><div>
Demonstrated experience in mentoring, coaching, and developing high-performing marketing teams.</div><div>
Excellent communication and stakeholder management skills.</div><div>
Ability to thrive in a fast-paced, performance-driven environment and manage multiple priorities under tight deadlines.</div></div><div></div>

SDS Media & Marketing

<div>
 <p>
  <strong>
   Job Overview
  </strong>
 </p>
 <p>
  We are looking for an experienced Senior Performance Marketing &amp; Lead Generation Strategist with a strong background in data-driven digital advertising and scalable lead-generation systems. The ideal candidate will have hands-on expertise in managing performance campaigns across multiple advertising platforms for international markets, particularly the Gulf (GCC) region and Europe.
 </p>
 <p>
  This role demands the ability to manage high-volume workloads while consistently delivering measurable growth. Advanced proficiency in Meta Ads, Google Ads, PPC strategies, funnel development, CRO-focused campaigns, and lead-generation frameworks is essential. Strong English communication skills are mandatory.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Plan execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and optionally TikTok &amp; Snapchat Ads.
  </li>
  <li>
   Design and implement lead-generation strategies for both local and international clients.
  </li>
  <li>
   Build and manage marketing funnels and automation workflows to improve conversion journeys.
  </li>
  <li>
   Optimize campaigns using CRO best practices to enhance performance and lower acquisition costs.
  </li>
  <li>
   Manage E-commerce performance campaigns, including product sales funnels and advanced retargeting strategies.
  </li>
  <li>
   Develop compelling ad copy for campaigns, landing pages, and creatives.
  </li>
  <li>
   Analyze campaign performance, prepare detailed reports, and provide actionable optimization insights.
  </li>
  <li>
   Collaborate closely with design, content, and development teams to ensure campaign alignment and execution.
  </li>
  <li>
   Stay up to date with platform updates, advertising trends, and industry best practices.
  </li>
  <li>
   Handle multiple clients and campaigns simultaneously in a fast-paced, deadline-driven environment.
  </li>
  <li>
   Communicate and coordinate with international clients, particularly from GCC and European markets.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Proven hands-on experience with Meta Ads and Google Ads (mandatory).
  </li>
  <li>
   Demonstrated experience running campaigns for GCC and/or European markets (required).
  </li>
  <li>
   Strong understanding of performance marketing, funnels, retargeting, and audience segmentation.
  </li>
  <li>
   Expertise in lead generation, PPC, and conversion-focused advertising.
  </li>
  <li>
   Practical experience in CRO, funnel building, and marketing automation systems.
  </li>
  <li>
   Solid background in E-commerce advertising.
  </li>
  <li>
   Strong copywriting skills for ads and landing pages.
  </li>
  <li>
   Basic working knowledge of Shopify and WordPress.
  </li>
  <li>
   Ability to manage heavy workloads and multiple deadlines efficiently.
  </li>
  <li>
   Excellent English communication and speaking skills (mandatory).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Perks &amp; Benefits
  </strong>
 </p>
 <ul>
  <li>
   Performance-based bonuses with clear growth incentives.
  </li>
  <li>
   Client-based commissions for exceptional results.
  </li>
  <li>
   10% annual increment based on performance.
  </li>
  <li>
   Annual leaves as per company policy.
  </li>
  <li>
   Professional development and international market exposure.
  </li>
  <li>
   Provident Fund (2.5% Employee + 2.5% Employer contribution).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Office Schedule &amp; Location
  </strong>
 </p>
 <ul>
  <li>
   Monday &ndash; Friday | 10:00 AM to 7:00 PM (1-hour break)
  </li>
  <li>
   Location: Faisalabad
   <em>
    (On-site only)
   </em>
  </li>
 </ul>
 <p>
  If you want, I can also:
 </p>
 <ul>
  <li>
   Make it more corporate or more startup-style
  </li>
  <li>
   Shorten it for LinkedIn / Indeed
  </li>
  <li>
   Adjust wording for international hiring standards
  </li>
 </ul>
 <p>
  <br/>
 </p>
</div>


Senior Performance Marketing & Lead Generation Strategist

<p>Office Location:</p><p>Maharashtra, Mumbai</p><p>Experience Required: 3-6 Years</p><p>Max Notice Period: 30 Days</p><p>Outstation Candidates Allowed</p><p>Role &amp; Responsibilities</p><p>We are looking for a Performance Marketing Manager who&rsquo;s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads &mdash; it&rsquo;s about building a data-driven customer acquisition machine for our digital personal loan app. You&rsquo;ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want &mdash; and then figure out the most efficient way to acquire them, online or offline.</p><ul><li>Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels</li><li>Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.</li><li>Run continuous A/B tests &mdash; creatives, audiences, copy, landing pages, everything</li><li>Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery</li><li>Work closely with the Data Science team to refine acquisition models and drive precision targeting</li><li>Collaborate with the Risk and Collections teams to ensure you&rsquo;re acquiring high-quality, repaying customers</li><li>Optimize every part of the funnel &mdash; from install to disbursal to repayment</li><li>Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance</li><li>Explore innovative and non-traditional channels &mdash; including WhatsApp, influencers, partnerships, and offline integrations</li><li>Use creative automation tools to test and scale ad creatives rapidly</li><li>Analyze performance across customer segments &mdash; not just for acquisition cost, but also for repayment behavior and profitability</li></ul><p>Ideal Candidate</p><ul><li>2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC</li><li>Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube</li><li>Experience working with credit or risk teams to build smarter targeting strategies</li><li>Familiarity with mobile app performance marketing and conversion funnels</li><li>Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools</li></ul><p><b>Bonus if you have:</b></p><ul><li>Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)</li><li>Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)</li><li>Exposure to offline acquisition channels &mdash; like DSA networks, on-ground campaigns, referral programs, or embedded finance</li><li>Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards</li></ul><p>Perks, Benefits and Work Culture</p><ul><li><b>Work directly with Founders:</b> Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.</li><li>Best of both worlds: startup energy + listed company stability.</li><li>Competitive pay and fast-track growth.</li></ul><p>Job Types: Full-time, Permanent</p><p>Pay: ₹2,300,000.00 - ₹3,000,000.00 per year</p><p>Application Question(s):</p><ul><li>Strong performance marketer profile</li><li>Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies</li><li>Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc</li><li>Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C</li><li>Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools</li><li>Mandatory (Company): B2C Fintech Product companies (Targeted companies list given below)</li><li>Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing</li><li>Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil</li><li>Preferred (Tech Skills 3): Exposure to offline acquisition channels</li><li>How many years of experience you have with B2C Fintech?</li><li>Are you comfortable working 5 days from Mumbai office?</li><li>Name of the current company?</li><li>Are you available for F2F (if based out of Mumbai)?</li><li>Do you have experience in this :Google Adwords?</li></ul><p>Are you from this Industry:Banking and Finance?</p><p>Work Location: In person</p>

Performance Marketing Lead (B2C, FinTech)

Ali Saqlain

<p>We&rsquo;re Hiring: Digital Marketing Head</p><p>We are seeking an experienced and results-driven Digital Marketing Head to lead our growing team. The ideal candidate will have strong expertise in digital strategy, performance marketing, and team leadership, with a clear focus on driving growth and ROI.</p><p>Position: Digital Marketing Head</p><p>Experience: 05 - 10years (relevant field)</p><p>Qualification: Master&rsquo;s degree in Digital Marketing / Marketing / Related Field</p><p>Working Hours:</p><p>Sat to Thu: 11:00 AM &ndash; 7:00 PM</p><p>Sunday: 12:00 PM &ndash; 6:00 PM</p><p>Friday: Off</p><p>Salary Package: PKR 150,000 &ndash; 250,000 (based on experience &amp; skills)</p><p>Key Responsibilities:</p><p>* Develop and execute digital marketing strategies</p><p>* Manage paid campaigns (Meta, Google, etc.)</p><p>* Lead the team and analyze performance</p><p>* Ensure brand growth and ROI improvement</p><p>Why Join Us?</p><p>* Professional work environment</p><p>* Growth opportunities</p><p>* Market-competitive salary</p><p>If you are a visionary digital marketer ready to deliver results, we&rsquo;d love to hear from you.</p><p>Job Type: Full-time</p><p>Pay: Rs150,000.00 - Rs250,000.00 per month</p><p>Work Location: In person</p>

Digital Marketing Manager

Digital Arcanum

<p>We are seeking a results-driven <b>Performance Marketing Lead</b> to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.</p><p><b>DUTIES &amp; RESPONSIBILITIES</b></p><ul><li>Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>Facebook/Meta, and other programmatic platforms.</li><li>Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul><p><b>KNOWLEDGE &amp; EXPERIENCE</b></p><p><b>Education:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul><p><b>Experience:</b></p><ul><li>Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>Hands-on experience with CMS and landing page builders (e.g., WordPress)</li></ul><p><b>Credentials:</b></p><ul><li>N/A</li></ul><p><b>Knowledge and Skills:</b></p><ul><li>Solid understanding of UX principles</li><li>Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li><li>Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>Strategic thinking with a growth-focused mindset</li><li>Strong analytical and problem-solving abilities</li><li>Excellent communication and presentation skills</li><li>Collaborative and team-oriented with cross-functional experience</li><li>Adaptable and comfortable in a fast-paced, evolving environment</li></ul><p>Job Type: Full-time</p><p>Pay: AED4,000.00 - AED9,000.00 per month</p><p>Location:</p><ul><li>Dubai (Required)</li></ul><p>Work Location: In person</p><p>Application Deadline: 24/01/2025</p>

Performance Marketing Specialist

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Performance Marketing Lead

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Senior Performance Marketing & Lead Generation Strategist

Performance Marketing Lead (B2C, FinTech)

Digital Marketing Manager

Performance Marketing Specialist