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marketing manager Jobs in Istanbul Turkey

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performance marketing specialist Jobs in Istanbul Turkey

performance marketing specialist

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creative marketing manager (game)

performance marketing manager

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are seeking an experienced Digital Marketing Manager to join our marketing team in Istanbul. This role will lead social media, influencer, and performance marketing activities.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Social media content planning and creative production process
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Stakeholder management across the company such as planning, logistics, etc.
 </li>
 </ul>
 
 
 
 
 
 Influencer Marketing
 
 
 <ul>
 <li>
 Define influencer marketing strategy and performance metrics
 </li>
 <li>
 Support community management and engagement initiatives
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Analyzing influencers and UGC creators using digital tools
 </li>
 <li>
 Reviewing influencer contents in terms of campaign objectives and brand guidelines
 </li>
 <li>
 Monitoring published contents and performance reporting
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing &amp; Media Planning
 
 
 <ul>
 <li>
 Development of the annual digital marketing strategy
 </li>
 <li>
 Media plans focused on brand awareness and customer acquisition
 </li>
 <li>
 Optimize always-on digital assets
 </li>
 <li>
 Manage digital marketing budgets and monthly media buying
 </li>
 <li>
 Optimize e-commerce media KPIs
 </li>
 <li>
 Ensure mobile-optimized content is aligned with brand guidelines
 </li>
 </ul>
 
 
 
 
 
 Reporting
 
 
 <ul>
 <li>
 Analyze digital performance using GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager etc.
 </li>
 <li>
 Prepare monthly reports and present insights into the business
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, communications, business administration, economics, or related fields
 </li>
 <li>
 Minimum 4 years of experience in digital marketing
 </li>
 <li>
 Strong hands-on experience in influencer marketing
 </li>
 <li>
 Experienced in analytics and measurement tools such as GA4, Tag Manager, Looker Studio
 </li>
 <li>
 KPI and performance management experience
 </li>
 <li>
 Experience in agency management
 </li>
 <li>
 Solid understanding of e-commerce and brand communication processes
 </li>
 <li>
 Strong communication skills, creative, proactive, and up-to-date with digital trends
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 
 Working at Mad Parfumeur means being part of an innovative and fast-growing organization where you can make a real impact. You&rsquo;ll have the opportunity to grow professionally while contributing to a creative and high-paced production environment.
 
</div>

Digital Marketing Executive

Align Technology

<div>
 
 Department:
 
 Marketing
 
 
 
 Location:
 
 EMEA-Turkey
 
 
 
 Description
 
 
 
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
 
 
 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
 </li>
 <li>
 Strategy Planning as part of the Annual Operational Plan
 </li>
 <li>
 Localize campaign, sales &amp; educational material, etc.
 </li>
 <li>
 Local evidence development (publications, speakers)
 </li>
 <li>
 Local Congress + exhibitions
 </li>
 <li>
 Implementation of media Planning including Digital
 </li>
 <li>
 OPEX Budget Management
 </li>
 <li>
 Pricing
 </li>
 <li>
 Multi-Channel Campaign Management
 </li>
 <li>
 Partnering with sales management &amp; sales team for quarterly tactics
 </li>
 <li>
 Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
 </li>
 <li>
 Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
 </li>
 <li>
 Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
 </li>
 <li>
 Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
 </li>
 <li>
 Development of country market insights and analytics to successfully execute country market plans.
 </li>
 <li>
 Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
 </li>
 <li>
 Identify and champion local growth opportunities in addition to the regional plan.
 </li>
 <li>
 Cross functional coordination with Sales and finance teams to support business growth.
 </li>
 <li>
 Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
 </li>
 <li>
 Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
 </li>
 <li>
 The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
 </li>
 <li>
 The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
 </li>
 <li>
 The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
 
 
 </li>
 </ul>
 
 Skills, Knowledge &amp; Expertise
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
 </li>
 <li>
 Native proficiency in Turkish and fluent in English (both written and spoken)
 </li>
 <li>
 Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
 </li>
 <li>
 Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
 </li>
 <li>
 Prior sales experience in medical devices is a plus
 </li>
 <li>
 Strong analytical thinking and a data-driven mindset are essential
 </li>
 <li>
 Excellent communication, interpersonal, and presentation skills
 </li>
 <li>
 Strategic mindset with the ability to translate vision into actionable plans
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Proactive, self-motivated, and able to take initiative in a dynamic environment
 </li>
 <li>
 Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
 </li>
 <li>
 Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
 </li>
 <li>
 Results-oriented with a strong sense of ownership and accountability
 </li>
 <li>
 Effective time management skills with the ability to prioritize and work under pressure
 </li>
 <li>
 High sense of urgency and adaptability in a fast-paced setting
 </li>
 <li>
 Strong proficiency in analytical tools, including Excel and other internal systems
 </li>
 <li>
 Proven ability to lead cross-functional teams and collaborate across departments
 
 
 </li>
 </ul>
 
 Applicant Privacy Policy
 
 
 
 Review our
 
 Applicant Privacy Policy
 
 for additional information.
 
 
 
 Equal Opportunity Statement
 
 
 
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>

Marketing Manager

Taboola

<div>
 
 Realize your potential by joining the leading performance-driven advertising company!
 
 
 
 As an
 
 Advertising Account Manager
 
 in
 
 Istanbul
 
 you are responsible for on-boarding, setting the strategy and managing all new enterprise advertisers, top clients from Banking, Automotive and e-commerce industries to count some! At this critical time, your goal is to ensure best in class customer service with an aim to maintain and grow the partnership with a strategic and commercial attitude.
 
 
 
 To Thrive In This Role, You'll Need
 
 
 
 <ul>
 <li>
 Fluent, Native/Bilingual or at least professional in Turkish and English level are a must have for this role
 </li>
 <li>
 3+ years experience - client-facing in the digital media space
 </li>
 <li>
 Experience in Performance Marketing, client, agency or technology side is a major plus
 </li>
 <li>
 Outstanding relationship management and customer service skills
 </li>
 <li>
 Exceptional communication skills
 </li>
 <li>
 Strong critical thinking skills
 </li>
 <li>
 Ability to effectively prioritize and manage tasks within a fast-paced environment
 </li>
 <li>
 Demonstrated ability to work and collaborate within a high-performing team against challenges quarterly revenue targets
 
 
 </li>
 </ul>
 
 How You&rsquo;ll Make An Impact
 
 
 
 As an Advertising Account Manager, you&rsquo;ll bring value by:
 
 
 <ul>
 <li>
 Understand Taboola's platform capabilities and the value proposition for each advertiser.
 </li>
 <li>
 Build rapport, provide outstanding service and grow relationships with new advertisers.
 </li>
 <li>
 Work closely with the sales team to develop strategies to best ensure advertiser success and retention.
 </li>
 <li>
 Clearly understand client objectives to intelligently identify opportunities and effectively upsell.
 </li>
 <li>
 Onboard new advertisers with attention to detail.
 </li>
 <li>
 Monitor and analyze metrics to proactively optimize and improve results.
 </li>
 <li>
 Help clients meet goals and scale on our platform, while strengthening customer trust and confidence in Taboola.
 </li>
 <li>
 Help identify and develop best practices by vertical, KPI, etc.
 </li>
 <li>
 Communicate clearly and collaborate well with cross functional teams.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Fantastic global career opportunities, competitive salary and generous benefits.
 </li>
 <li>
 The chance to be part of building something unique.
 </li>
 <li>
 Invaluable experience in the world&rsquo;s leading discovery &amp; native advertising platform
 </li>
 <li>
 The opportunity to join an international team, that&rsquo;s ambitious, revenue driven with a deep technical knowledge of digital advertising so the chance to learn from the best.
 </li>
 <li>
 A company that embraces change, has enormous potential for growth and offers a challenging yet collaborative working environment where you will always feel valued and be given every opportunity to make a name for yourself.
 </li>
 <li>
 An office culture that&rsquo;s international, social, and supportive.
 
 
 </li>
 </ul>
 
 Why Taboola?
 
 
 
 
 About
 
 
 
 If you ask Taboolars what they love about working here, they&rsquo;ll tell you that they&rsquo;ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They&rsquo;ll also share more about:
 
 
 <ul>
 <li>
 Adam Singolda, Taboola Founder and CEO says; &ldquo;You can copy anything from another business but you can&rsquo;t copy a company&rsquo;s culture.
 </li>
 <li>
 Well-being: With an office culture that&rsquo;s international, social and supportive, Taboola offers very generous benefits including 20 days holiday, excellent health insurance, some flexible working, and stock options to name just a few.
 </li>
 <li>
 Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
 </li>
 <li>
 Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.
 
 
 </li>
 </ul>
 
 Ready to realize your potential?
 
 
 
 Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
 
 
 Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, &amp; the Taboola Life Blog.
 
 
 
 About Taboola
 
 
 
 Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
 
 
 Taboola works with thousands of businesses who advertise directly on Realize, Taboola&rsquo;s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola&rsquo;s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
 
 
 
 Sounds good, how do I apply?
 
 
 
 It&rsquo;s easy, submit your CV by clicking the &ldquo;Apply&rdquo; button below.
 
 
 By submitting your application/CV, any personal information you provide will be subject to Taboola&rsquo;s Employee Data Policy (https://www.taboola.com/pdf/taboola-employee-data-policy) Please review our policy carefully before submitting any of your personal information. You may contact us at privacy@taboola.com with any questions about how we collect or use your personal information, or your applicable rights.
 
 
</div>

Advertising Account Manager

ARISE

<div>Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. Join us to shape our growth and monetization strategies, increasing revenue, engagement, and retention while helping Arise continue changing lives. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you. 
 
Tasks 
<ul><li>
Take full responsibility for growth and monetization initiatives, from strategy to execution.</li><li>
Develop scalable acquisition, activation, retention, and upsell campaigns.</li><li>
Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.</li><li>
Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.</li><li>
Ensure consistent execution across marketing channels &mdash; from strategy to messaging and delivery.</li><li>
Analyze user behavior, market trends, and competitor strategies to uncover opportunities.</li><li>
Lead process improvements to make growth operations efficient, repeatable, and data-driven.</li><li>
Collaborate with product, marketing, and design teams to implement high-impact features.</li><li>
Build, mentor, and scale a team as initiatives grow.</li><li>
Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.</li></ul>
We&rsquo;re looking for someone with: 
<ul><li>
Proven experience in growth, monetization, or as a CMO/marketing lead.</li><li>
At least 4 years in a comparable business environment (app experience and performance marketing a plus).</li><li>
Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.</li><li>
Experience planning, executing, and optimizing multi-channel marketing campaigns.</li></ul>
We&rsquo;re a great match if you: 
<ul><li>
Thrive on measurable results and clear KPIs.</li><li>
Prefer autonomous work and taking ownership of outcomes.</li><li>
Excel at implementing growth strategies with precision and foresight.</li><li>
Enjoy prioritizing actions that maximize impact.</li><li>
Can create order out of complexity and define processes where needed.</li><li>
Prefer action over bureaucracy &mdash; meetings that should have been emails are your enemy.</li><li>
Communicate effectively in English (German or Russian a plus).</li></ul>
Benefits 
<ul><li>
Full ownership of growth initiatives with direct, measurable impact.</li><li>
Challenging, high-responsibility role with creative freedom.</li><li>
Flat hierarchies and close collaboration with the CEO.</li><li>
Permanent remote work with flexible scheduling.</li><li>
Exciting tasks, steep learning curves, and the ability to shape the future of Arise.</li><li>
Competitive compensation and paid annual leave.</li></ul>
Get in touch! 
Send us: 
<ul><li>
Your CV</li><li>
An informal cover letter detailing how you will drive measurable growth and monetization</li></ul>
We&rsquo;re looking for someone who thrives on results, clarity, and action &mdash; and we can&rsquo;t wait to work with you. 
Bernhard and Team</div>

Mobile App Head of Growth & Monetization (Remote - M/F/D)

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 
 
 Job Number #169685 - Istanbul, Turkey, Turkey
 
 
 
 Who We Are
 
 
 
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 
 
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 
 
 
 Core Responsibilities:
 
 
 
 <ul>
 <li>
 Overseeing the media and digital strategy for the company and manage the media agency
 </li>
 <li>
 Co-design with the Brand leads how to grow media and digital presence across brands
 </li>
 <li>
 Co-plan, monitor and optimize execution communication, constantly liaising with the Agencies
 </li>
 <li>
 Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs)
 </li>
 <li>
 Develop and execute innovative retail media campaigns&mdash;in partnership with customers and internal teams&mdash;to drive visibility and sales at the point of purchase, on retailer digital platforms and offsite. Identify new opportunities to expand retail media presence and pioneer best practices in this fast-evolving space.
 </li>
 <li>
 Track and manage related budgets, including opportunities to optimize/maximize ATL investments in paid/owned/earned media given synergies.
 </li>
 <li>
 Regularly identify trends and insights through credible third-party sources, sharing this with key team members to ensure broad competency development.
 </li>
 <li>
 Optimize campaigns based on the relevant social media, including cross-functional crisis management in social media with the agency.
 </li>
 <li>
 Be the main contact towards the media and support the yearly negotiations.
 </li>
 <li>
 All core responsibilities are valid forTurkey,Ukraine,Caucasus, Central Asia, region
 
 
 </li>
 </ul>
 
 Required Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree with , Engineering, Business Administration or relevant field; MBA preferable
 </li>
 <li>
 Minimum 3 years of performance marketing; preferably with a Multinational FMCG company or media agency
 </li>
 <li>
 Fluent in Turkish and English
 </li>
 <li>
 Individual Contributor, experienced in stakeholder management
 
 
 </li>
 </ul>
 
 
 PERKS OF ROLE:
 
 
 
 
 <ul>
 <li>
 International Working Environment
 </li>
 <li>
 Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
 </li>
 <li>
 Comprehensive Medical/Life insurance coverage
 </li>
 <li>
 24/7 Employee Assistance Program
 
 
 </li>
 </ul>
 
 Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
 
 
 
 
 Our Commitment to Inclusion
 
 
 
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 
 
 
 Equal Opportunity Employer
 
 
 
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 
 
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 
 
</div>

Digital & Media Coordinator

Zikir.com

Pozisyon HakkındaT&uuml;rkiye'nin &ouml;nde gelen manevi platformlarından biri olan Zikir.com ekibine katılacak, dinamik ve sonu&ccedil; odaklı bir Mobil &Uuml;r&uuml;n Pazarlama Y&ouml;neticisi (Growth Manager) arıyoruz. Bu rolde, mobil uygulamamızın b&uuml;y&uuml;me stratejilerine liderlik edecek, kullanıcı tabanımızı genişletecek ve kullanıcı etkileşimini en &uuml;st d&uuml;zeye &ccedil;ıkaracak pazarlama faaliyetlerinden sorumlu olacaksınız. Veriye dayalı kararlar alarak, uygulamanın t&uuml;m pazarlama s&uuml;re&ccedil;lerini y&ouml;netecek ve markamızın dijitaldeki sesini g&uuml;&ccedil;lendireceksiniz.Sorumluluklar<ul><li>B&uuml;y&uuml;me Stratejisi: Mobil uygulamanın kullanıcı edinme (user acquisition), aktivasyon, elde tutma (retention) ve gelir (monetization) hedeflerine y&ouml;nelik b&uuml;y&uuml;me stratejileri geliştirmek ve uygulamak.</li><li>Performans Takibi (KPI): İndirme sayıları, aktif kullanıcı (DAU/MAU), kullanıcı başına ortalama gelir (ARPPU), elde tutma oranı (retention rate) ve d&ouml;n&uuml;ş&uuml;m oranları gibi temel performans g&ouml;stergelerini (KPI) d&uuml;zenli olarak takip etmek, raporlamak ve bu veriler doğrultusunda iyileştirme aksiyonları almak.</li><li>Dijital Pazarlama Kampanyaları: ASO (App Store Optimization), Apple Search Ads, Google Ads, Meta (Facebook &amp; Instagram) Ads gibi kanallarda &uuml;cretli reklam kampanyaları oluşturmak, y&ouml;netmek ve optimize etmek.</li><li>Sosyal Medya Y&ouml;netimi: Sosyal medya hesaplarımızın (Instagram, Twitter, Facebook, vb.) stratejisini denetlemek, i&ccedil;erik takvimini takip etmek, hedef kitleyle etkileşimi artıracak paylaşımların yapılmasını sağlamak ve topluluk y&ouml;netimini y&ouml;nlendirmek.</li><li>İ&ccedil;erik ve E-posta Pazarlaması: Anlık bildirimler (push notifications), e-posta b&uuml;ltenleri ve uygulama i&ccedil;i mesajlar gibi kanallarla kullanıcı etkileşimini ve sadakatini artıracak kampanyalar tasarlamak.</li><li>Pazar Analizi: Sekt&ouml;rdeki trendleri, rakip uygulamaları ve yeni b&uuml;y&uuml;me fırsatlarını yakından takip ederek pazarlama stratejilerini s&uuml;rekli olarak g&uuml;ncellemek.</li></ul>Aranan Nitelikler<ul><li>&Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun.</li><li>Mobil uygulama pazarlaması veya dijital pazarlama alanında en az 3+ yıl deneyimli.</li><li>Veri Analizi ve Raporlama: Google Analytics, Firebase, gibi mobil analiz ara&ccedil;larını etkin bir şekilde kullanabilen.</li><li>Performans Pazarlaması: Google Ads, Meta Ads ve Apple Search Ads panellerine hakim ve kampanya y&ouml;netimi konusunda tecr&uuml;beli.</li><li>ASO (App Store Optimizasyonu) konusunda bilgi ve deneyim sahibi.</li><li>Sosyal medya y&ouml;netimi ve i&ccedil;erik stratejisi konularında deneyimli.</li><li>Analitik d&uuml;ş&uuml;nme yeteneği g&uuml;&ccedil;l&uuml;, sonu&ccedil; odaklı ve proaktif.</li><li>İletişim becerileri y&uuml;ksek ve ekip &ccedil;alışmasına yatkın.</li></ul>Neden Zikir.com'a Katılmalısınız?<ul><li>Milyonlarca insanın hayatına manevi bir dokunuş yapan anlamlı bir projenin par&ccedil;ası olma fırsatı.</li><li>B&uuml;y&uuml;me odaklı, dinamik ve yenilik&ccedil;i bir &ccedil;alışma ortamı.</li><li>Kariyerinizde gelişim ve &ouml;ğrenme imkanları.</li></ul>İş T&uuml;r&uuml;: Tam zamanlı

Mobile Application Growth Manager (remote)

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

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