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performance marketing specialist Jobs in Istanbul Turkey

performance marketing specialist

digital performance marketing specialist/ assistant manager Jobs in Istanbul Turkey

digital performance marketing specialist/ assistant manager

performance marketing manager

OneIngage

<div>
 
 
 At OneIngage,
 
 with our expertise in digital media, data, e-commerce, and digital visualization, we elevate the operational strength of brands both domestically and internationally to the highest standards. Adopting the "Think Borderless - Act Limitless" approach in every project, we aim to think and act without limits. We also position the strong corporate infrastructure and global reach provided by being a part of the Ko&ccedil; Group as a solid foundation.
 
 
 
 
 
 
 We thinkborderless here.
 
 Working here, you will find new opportunities to excel in your role and challenge yourself every day, with a highly motivated team in a dynamic environment. We set our goals in the beginning of every year together with our colleagues transparently, so each of us are clear about our goals and more than willing to support &amp; improve one another and our business during the year. We reward our colleagues in line with their performance and have a compensation policy accordingly.
 
 
 
 
 
 
 Being a Ko&ccedil; Group Company employee, you will have;
 
 
 <ul>
 <li>
 Comprehensive Private Health Insurance Package
 </li>
 <li>
 Ko&ccedil; Group Retirement Fund Membership
 </li>
 <li>
 Ko&ccedil; Ailem Membership
 </li>
 <li>
 Social Benefits Package or Flextra (Flexible Benefits)
 </li>
 <li>
 Personel Accident Insurance
 </li>
 <li>
 TokenFlex
 </li>
 <li>
 Transportation Support
 </li>
 <li>
 Different leave practices other than annual leave
 </li>
 <li>
 Training Support such as Ko&ccedil; Akademi, Technical &amp; Personel Development, Language
 </li>
 </ul>
 
 
 
 
 
 Job Description &amp; Responsibilities:
 
 
 <ul>
 <li>
 Creating targeting to be used in performance ads in line with the campaign target audience of brands,
 </li>
 <li>
 Creating and optimizing of Google Ads campaigns (search engine ads, display ads, video ads, app campaigns, shopping campaigns),
 </li>
 <li>
 Analyzing digital media approaches and KPIs of brands,
 </li>
 <li>
 Performance monitoring through mobile application panels,
 </li>
 <li>
 Creating and optimization of programmatic campaigns carried out on Native media DSPs,
 </li>
 <li>
 Creating and optimization of social media ads,
 </li>
 <li>
 Guiding the brand on the creation and integration of remarketing and conversion codes specific to performance channels,
 </li>
 <li>
 Monitoring and optimizing the daily / weekly / monthly performances of digital performance ads in line with the KPIs of the brands they are responsible for,
 </li>
 <li>
 Ensuring that Media First and / or Beta products are implemented on the brand side, specific to performance channels,
 </li>
 <li>
 Supporting the brand team on performance channels that can provide high performance during media planning,
 </li>
 <li>
 Identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Economics or related fields,
 </li>
 <li>
 Excellent command of verbal and written English,
 </li>
 <li>
 Good command of MS Office programs,
 </li>
 <li>
 3 to 5 years of experience in digital marketing,
 </li>
 <li>
 Google and Facebook advertising certificates is an asset,
 </li>
 <li>
 Experienced with digital performance measurement tools,
 </li>
 <li>
 High job tracking, coordination and management skills,
 </li>
 <li>
 Researcher and innovative with an analytical mindset.
 </li>
 </ul>
 
 
 
 
 
 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;
 
 
 
 Kanun
 
 
 
 &rdquo;) uyar&inodot;nca, ki&scedil;isel verileriniz; veri sorumlusu olarak
 
 
 
 INGAGE D&Idot;J&Idot;TAL PAZARLAMA H&Idot;ZMETLER&Idot; A.&Scedil;.
 
 
 
 (&ldquo;
 
 
 
 &Scedil;irket
 
 
 
 &rdquo;) taraf&inodot;ndan belirlenen kapsamda i&scedil;lenebilecektir. Ki&scedil;isel verilerinizin &Scedil;irket taraf&inodot;ndan i&scedil;lenme ama&ccedil;lar&inodot; konusunda detayl&inodot; bilgilere; https://www.ingage.media/uploads/Ingage_Kisisel_Verilerin_Korunmasi_Politikasi_129063e40e.pdf adresinde yer alan Ki&scedil;isel Verilerin Korunmas&inodot; ve &Idot;&scedil;lenmesi Politikas&inodot;&rsquo;ndan ula&scedil;abilirsiniz.
 
 
</div>

Performance Marketing Manager

Longevita London Limited

About usLongevita, headquartered in London UK and listed on The Sunday Times among Britain's Top 100 fastest growing companies, is a medical tourism group that offers hair transplant, plastic surgery, cosmetic dentistry in London UK and Istanbul Turkey.Job Description We are seeking a data-driven, creative, and results-oriented Performance Marketing Specialist to oversee our digital advertising campaigns across multiple geographies and treatment categories. The ideal candidate will have experience running Google/YouTube Ads, Meta Ads (Facebook/Instagram), and TikTok Ads, with a strong understanding of performance metrics and optimization strategies.Key Responsibilities:<ul><li>Develop and execute cross-platform paid media strategies for Google/YouTube, Meta, and TikTok, tailored to the needs of our diverse treatment categories and geographical markets.</li><li>Conduct market research to identify target audiences and align campaigns with customer personas for each treatment category (cosmetic surgery, hair transplant, dental).</li><li>Create, manage, and optimize campaigns to maximize ROI, focusing on lead generation and patient acquisition.</li><li>Write compelling ad copy (in collaboration with our in house copywriter), create ad visuals (in collaboration with the design team), and test creative variations to improve performance.</li><li>Track, analyze, and report on campaign performance metrics, providing actionable insights to drive continuous improvement.</li><li>Manage budgets effectively, ensuring campaigns stay within allocated spending while achieving maximum impact.</li><li>Stay updated with platform-specific advertising trends, algorithm updates, and new features to remain competitive in the digital advertising space.</li><li>Collaborate closely with sales, customer service, and operations teams to align marketing efforts with business objectives.</li><li>Perform A/B testing for landing pages and funnel strategies to optimize conversions.</li></ul>Requirements<ul><li>Proven experience (3+ years) managing performance marketing campaigns across Google/YouTube, Meta, and TikTok.</li><li>Strong analytical skills and experience using platforms like Google Analytics, Meta Business Suite, and other performance tracking tools.</li><li>Knowledge of international markets, with an ability to tailor campaigns to different cultural and linguistic contexts.</li><li>Proficiency in tools such as Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and related ad platforms.</li><li>Experience with healthcare, medical tourism, or a similar industry is a plus.</li><li>Excellent communication skills, both written and verbal, with a creative mindset for content creation.</li><li>Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.</li><li>Fluency in English is required.</li></ul>Job Types: Full-time, PermanentLanguage:<ul><li>English (Required)</li></ul>

Performance Marketing Specialist

Align Technology

<div>
 
 Department:
 
 Marketing
 
 
 
 Location:
 
 EMEA-Turkey
 
 
 
 Description
 
 
 
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
 
 
 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
 </li>
 <li>
 Strategy Planning as part of the Annual Operational Plan
 </li>
 <li>
 Localize campaign, sales &amp; educational material, etc.
 </li>
 <li>
 Local evidence development (publications, speakers)
 </li>
 <li>
 Local Congress + exhibitions
 </li>
 <li>
 Implementation of media Planning including Digital
 </li>
 <li>
 OPEX Budget Management
 </li>
 <li>
 Pricing
 </li>
 <li>
 Multi-Channel Campaign Management
 </li>
 <li>
 Partnering with sales management &amp; sales team for quarterly tactics
 </li>
 <li>
 Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
 </li>
 <li>
 Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
 </li>
 <li>
 Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
 </li>
 <li>
 Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
 </li>
 <li>
 Development of country market insights and analytics to successfully execute country market plans.
 </li>
 <li>
 Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
 </li>
 <li>
 Identify and champion local growth opportunities in addition to the regional plan.
 </li>
 <li>
 Cross functional coordination with Sales and finance teams to support business growth.
 </li>
 <li>
 Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
 </li>
 <li>
 Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
 </li>
 <li>
 The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
 </li>
 <li>
 The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
 </li>
 <li>
 The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
 
 
 </li>
 </ul>
 
 Skills, Knowledge &amp; Expertise
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
 </li>
 <li>
 Native proficiency in Turkish and fluent in English (both written and spoken)
 </li>
 <li>
 Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
 </li>
 <li>
 Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
 </li>
 <li>
 Prior sales experience in medical devices is a plus
 </li>
 <li>
 Strong analytical thinking and a data-driven mindset are essential
 </li>
 <li>
 Excellent communication, interpersonal, and presentation skills
 </li>
 <li>
 Strategic mindset with the ability to translate vision into actionable plans
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Proactive, self-motivated, and able to take initiative in a dynamic environment
 </li>
 <li>
 Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
 </li>
 <li>
 Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
 </li>
 <li>
 Results-oriented with a strong sense of ownership and accountability
 </li>
 <li>
 Effective time management skills with the ability to prioritize and work under pressure
 </li>
 <li>
 High sense of urgency and adaptability in a fast-paced setting
 </li>
 <li>
 Strong proficiency in analytical tools, including Excel and other internal systems
 </li>
 <li>
 Proven ability to lead cross-functional teams and collaborate across departments
 
 
 </li>
 </ul>
 
 Applicant Privacy Policy
 
 
 
 Review our
 
 Applicant Privacy Policy
 
 for additional information.
 
 
 
 Equal Opportunity Statement
 
 
 
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>

Marketing Manager

Shanghai BSF Human Resources Co., Ltd

<div>
 Job brief
 
 
 Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.
 
 
 With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
 
 
 Now accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
 </li>
 <li>
 Optimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
 </li>
 <li>
 Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
 </li>
 <li>
 Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance
 </li>
 <li>
 Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates
 </li>
 <li>
 Own UA-specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 3+ years in digital marketing roles, with minimum 2 years specializing in AI-driven mobile app.
 </li>
 <li>
 Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.
 </li>
 <li>
 Demonstrated success scaling UA campaigns across EU/US-focused global markets, including delivering products to top rankings in major app stores.
 </li>
 <li>
 Hands-on expertise in performance channels: Google UAC/search, Facebook app/web ads, and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.
 </li>
 <li>
 Mastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
 </li>
 <li>
 Advanced Excel skills and ability to interpret complex datasets, particularly for subscription-based monetization ROI optimization.
 </li>
 <li>
 Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.
 </li>
 <li>
 Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.
 
 </li>
 </ul>
</div>

Mobile App User Acquisition Manager (Utility/AI Creative）

Ubicro

<div>
 
 
 &nbsp;Responsibilities
 
 
 <ul>
 <li>
 Plan, manage, and optimize
 
 Google Ads
 
 (Search, Display, YouTube) and
 
 Meta Business
 
 (Facebook &amp; Instagram) campaigns
 </li>
 <li>
 Monitor campaign performance, analyze KPIs, and continuously improve
 
 ROAS / CPA
 
 results
 </li>
 <li>
 Develop and manage
 
 audience targeting strategies
 
 , including:
 </li>
 <li>
 Demographic, interest, and behavioral segmentation
 </li>
 <li>
 Remarketing and lookalike audience building
 </li>
 <li>
 Manage
 
 conversion optimization
 
 for e-commerce and subscription funnels (conversion tracking, pixels, analytics setup)
 </li>
 <li>
 Execute
 
 B2B awareness campaigns
 
 on
 
 LinkedIn and Google Analytics-integrated platforms
 
 </li>
 <li>
 Plan and report monthly digital advertising budgets
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience with Google Ads, Meta Business Manager, and Analytics tools
 </li>
 <li>
 Strong understanding of digital campaign management and audience segmentation
 </li>
 <li>
 Familiar with
 
 Google Tag Manager, Conversion API, and Pixel
 
 tracking setups
 </li>
 <li>
 Basic knowledge of SEO and content marketing strategies
 </li>
 <li>
 Passionate about sustainability and innovative brands
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How To Apply
 
 
 <ul>
 <li>
 Send your CV or portfolio to talent@ubicro.com
 </li>
 </ul>
</div>

Dijital Pazarlama Direktörü

Dugun.com

<div>
 
 Dugun.com helps millions of couples plan their weddings and connect with thousands of vendors across Turkey and beyond. We&rsquo;re a dynamic, data-driven, and customer-obsessed team passionate about building technology that simplifies one of life&rsquo;s biggest milestones.
 
 
 As Turkey&rsquo;s #1 wedding marketplace and part of a rapidly growing regional ecosystem, we are expanding our growth marketing efforts across multiple channels, products, and markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for an experienced
 
 Digital Growth Manager
 
 to lead data-driven user acquisition, conversion optimization, and retention initiatives across our digital platforms (web and app). You will play a key role in scaling our B2C and B2B growth &mdash; working closely with the marketing, product, and data teams to design, execute, and measure growth experiments that move the needle.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute
 
 growth strategies
 
 to drive user acquisition, activation, and retention.
 </li>
 <li>
 Coordinate &nbsp;
 
 paid performance campaigns
 
 (Google Ads, Meta, TikTok, and other digital channels) with dedicated SEM team
 </li>
 <li>
 Design and run
 
 A/B and multivariate experiments
 
 across landing pages, funnels, and app journeys.
 </li>
 <li>
 Collaborate with Product and Data teams to identify friction points and improve
 
 conversion rates (CRO)
 
 .
 </li>
 <li>
 Own
 
 marketing analytics dashboards
 
 , reporting on KPIs such as CAC, LTV, retention, and ROI.
 </li>
 <li>
 Implement
 
 marketing automation
 
 and lifecycle campaigns (email, push, SMS) to increase engagement.
 </li>
 <li>
 Stay ahead of digital trends, tools, and best practices to continuously improve marketing efficiency.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 4+ years of experience in growth roles (preferably in tech, SaaS, or marketplace businesses).
 </li>
 <li>
 Hands-on experience with
 
 analytics tools
 
 (GA4, Mixpanel, Adjust, Looker Studio, etc.).
 </li>
 <li>
 Proven ability to use
 
 data and experimentation
 
 to drive growth decisions.
 </li>
 <li>
 Experience with
 
 CRM and automation tools
 
 (e.g.,Insider, HubSpot, or similar).
 </li>
 <li>
 Analytical mindset, growth-oriented curiosity, and a bias for action.
 </li>
 </ul>
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Private Health Insurance
 </li>
 <li>
 Daily Meal Card
 </li>
 <li>
 Free Breakfast and Snacks
 </li>
 <li>
 On-site Doctor &amp; Dietitian
 </li>
 <li>
 Football &amp; Basketball Teams
 </li>
 <li>
 Unlimited Coffee at Dugun.com Caf&eacute;
 </li>
 <li>
 Happy Hours &amp; Team Events Throughout the Year
 </li>
 </ul>
 
 
 
</div>

Digital Growth Manager

QNB Türkiye

<div>
 
 
 BE A PART OF OUR FUTURE
 
 
 
 We are looking for a talented individual to join our Digital Marketing Team, where you will be responsible for managing the performance, budget, and optimization of our paid channels. This role involves monitoring web/app analytics dashboards and key reporting tools, developing data-driven strategies, coordinating with various business partners, and collaborating with IT teams for system improvements.
 
 
 
 
 
 
 QNB human resources policies aim to create an equal, fulfilling, and empowering career path for individuals seeking a rewarding journey.
 
 
 
 
 
 
 
 What awaits you:
 
 
 <ul>
 <li>
 The opportunity to be part of a trusted and growing sector, contributing to the future.
 </li>
 <li>
 An empowering work environment with access to career development tools.
 </li>
 <li>
 A supportive environment offering growth and advancement opportunities.
 </li>
 </ul>
 
 
 
 
 
 Your responsibilities will include:
 
 
 <ul>
 <li>
 Managing the performance, budget, and management of paid channels.
 </li>
 <li>
 Monitoring web/app analytics dashboards and key reporting tools.
 </li>
 <li>
 Using a data-driven approach to define and implement new paid marketing strategies.
 </li>
 <li>
 Following up on the coordination and consolidation processes with different business partners.
 </li>
 <li>
 Working in coordination with IT teams and all other stakeholders involved in the project; determining project requirements and taking action.
 </li>
 <li>
 Monitoring and optimizing daily/weekly/monthly digital marketing campaigns in line with KPIs.
 </li>
 <li>
 Keeping up to date with new trends, innovative ideas, and performing A/B tests.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree from engineering or economy/business departments of universities.
 </li>
 <li>
 Minimum 1 year of experience in performance marketing (max 4 years).
 </li>
 <li>
 Curious about new ad technologies, app &amp; web analytics tools, and following developments in these fields.
 </li>
 <li>
 Eager to come up with new performance marketing strategies and develop processes.
 </li>
 <li>
 Effective and cooperative communication with different business lines.
 </li>
 <li>
 Excellent presentation skills.
 </li>
 <li>
 Solution-oriented and dedicated.
 </li>
 <li>
 Business follow-up and time management skills.
 </li>
 <li>
 Good command of MS Office programs, especially Excel
 
 .
 
 </li>
 <li>
 Excellent command of English.
 </li>
 <li>
 Experience in paid marketing and analytical tools (GA4, Adjust etc.).
 </li>
 <li>
 Deep understanding of the app acquisition ecosystem.
 </li>
 <li>
 Good at data reading and taking responsibility for campaign and funnel optimization.
 </li>
 <li>
 Hands-on experience in Digital Advertising Channels (especially TikTok Ads), Affiliate, and Programmatic ad campaigns.
 </li>
 </ul>
 
 
 
 
 
 Take your first step towards a great future by joining our team!
 
 
</div>

Digital Performance Marketing Specialist/ Assistant Manager

Explore 821+ Performance marketing manager in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.