performance marketing manager

Alonso & Alonso Attorneys at Law, PLLC

<div><h2 class="jobSectionHeader">Essential Responsibilities and Duties</h2>
1. Strategic Leadership &amp; Agency Oversight<ul><li>
Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.</li><li>
Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.</li><li>
Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.</li></ul>
2. Advanced Budget &amp; ROI Management<ul><li>
Hold full authority over paid media budget allocation, spend approval, and scaling strategies.</li><li>
Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.</li><li>
Produce and present strategic budget optimization recommendations to the Director and senior leadership.</li></ul>
3. CRM, Automation &amp; Data Infrastructure<ul><li>
Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.</li><li>
Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.</li></ul>
4. Cross-Departmental Alignment &amp; KPI Ownership<ul><li>
Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.</li><li>
Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.</li></ul>
5. Executive Reporting &amp; Advising<ul><li>
Lead the presentation of the weekly Growth Department data deck.</li><li>
Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.</li></ul>
6. Process Innovation &amp; Infrastructure<ul><li>
Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.</li></ul> 
Scope of Authority<ul><li><h2 class="jobSectionHeader">
Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.</h2></li><li>
Final approval rights on scaling decisions and high-level marketing expenditures.</li><li>
Full accountability for paid media ROI and growth performance.</li></ul> 
Key Performance Indicators (KPIs)
The Performance Marketing Manager&rsquo;s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:<ul><li>
Budget Management &amp; Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.</li><li>
Agency Performance &amp; ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.</li><li>
Lead Generation Velocity &amp; Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.</li><li>
Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.</li></ul><h2 class="jobSectionHeader">
Preferred Qualifications</h2><ul><li><h2 class="jobSectionHeader">
CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.</h2></li><li>
Proven track record in managing multi-platform paid media budgets and scaling growth strategies.</li><li>
Extensive experience managing and auditing external digital marketing agencies.</li><li>
Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).</li><li>
Exceptional leadership, communication, and executive-level presentation skills.</li></ul><h2 class="jobSectionHeader">
Technical Requirements</h2><ul><li>
Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.</li><li>
OS: Windows 11 or macOS.</li><li>
Monitors: Two screens required.</li><li>
Headset: USB wired or wireless.</li><li>
Internet: Wired connection, at least 20 Mbps.</li></ul><h2 class="jobSectionHeader">
Work Environment</h2><ul><li>
Full-Time Employee, Remote.</li><li>
Collaborative, mission-driven culture with a fast-paced startup dynamic.</li></ul><h2 class="jobSectionHeader">
Salary and Benefits</h2><ul><li><h2 class="jobSectionHeader">
Salary Rate: DOE</h2></li><li>
Benefits:
<ul><li>401(k)</li><li>
Dental insurance</li><li>
Health insurance</li><li>
Paid time off</li><li>
Vision insurance</li><li>
Mental health support</li><li>
Continuing education allowance</li><li>
Home office allowance</li></ul></li></ul></div>

Performance Marketing Manager

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

TalentMint HR Solutions

We're Hiring | Manager &ndash; Digital MarketingWe are looking for an experienced Manager &ndash; Digital Marketing to lead and execute high-impact digital marketing strategies for a fast-growing travel business.Location: Etihad Town, LahoreKey Requirements:<ul><li>5+ years of Digital Marketing experience</li><li>Proven expertise in Meta Ads, Google Ads &amp; SEO/SEM</li><li>Strong understanding of Analytics, Lead Generation &amp; Performance Marketing</li><li>Experience in Travel, Tourism, Hospitality or Call Center industry will be preferred</li><li>Excellent leadership, communication and analytical skills</li></ul>If you're passionate about building brands, generating quality leads, and driving business growth through digital channels, we'd love to hear from you.Pay: Rs200,000.00 - Rs250,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 5 years (Required)</li></ul>Location:<ul><li>Lahore (Preferred)</li></ul>Work Location: In person

Manager Digital Marketing

Universal Beauty Products Inc.

<div>
 
 The
 
 Digital Marketing Manager
 
 is responsible for developing and executing a comprehensive digital marketing strategy that drives revenue growth, customer acquisition, and brand engagement across all digital channels. This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign strategy, performance analytics, content direction, and team execution, ensuring all initiatives are aligned with business goals, product launches, and measurable KPIs. This role plays a critical part in building a scalable, high-performing digital marketing engine.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute integrated digital marketing strategies across paid media, social, email/CRM, and eCommerce to drive revenue growth.
 </li>
 <li>
 Align digital campaigns with product launches, promotions, and overall brand strategy.
 </li>
 <li>
 Establish and track KPIs (ROAS, CAC, LTV, conversion rates, traffic, engagement) and optimize performance accordingly.
 </li>
 <li>
 Manage and optimize paid advertising across platforms including Meta, TikTok, Google, and YouTube.
 </li>
 <li>
 Oversee website performance and eCommerce optimization (Shopify/WordPress), ensuring strong user experience and conversion.
 </li>
 <li>
 Lead CRM and lifecycle marketing efforts including email and SMS campaigns, automation, and segmentation (e.g., Klaviyo).
 </li>
 <li>
 Collaborate cross-functionally with marketing, creative, eCommerce, and sales teams to ensure cohesive execution.
 </li>
 <li>
 Provide direction for digital content across channels, ensuring alignment with brand messaging and performance goals.
 </li>
 <li>
 Analyze performance data (GA4, ad platforms) and deliver actionable insights and reporting on traffic and ROI.
 </li>
 <li>
 Manage budgets, allocate resources effectively, and identify growth opportunities across channels.
 </li>
 <li>
 Oversee influencer partnerships and digital support for launches, events, and campaigns.
 </li>
 <li>
 Manage and mentor a digital marketing team, fostering performance and development.
 </li>
 <li>
 Other duties as requested by management.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Data Analytics or a related field.
 </li>
 <li>
 5+ years of experience in digital marketing analytics, performance marketing, or eCommerce marketing (CPG experience preferred).
 </li>
 <li>
 Proven track record of driving revenue growth through digital channels and full-funnel marketing strategies.
 </li>
 <li>
 Strong experience managing and optimizing paid media campaigns across multiple platforms such as Meta, TikTok, Google Ads, and similar channels.
 </li>
 <li>
 Experience with eCommerce platforms such as Shopify and website content management systems.
 </li>
 <li>
 Hands-on experience with CRM/email marketing platforms such as Klaviyo, including automation and segmentation strategies.
 </li>
 <li>
 Strong analytical skills with reporting tools including Google Analytics, Meta Ads Manager, and other dashboarding tools.
 </li>
 <li>
 Ability to strategize, execute, and optimize integrated digital campaigns across multiple channels.
 </li>
 <li>
 Strong understanding of digital customer journeys, conversion optimization, and audience targeting.
 </li>
 <li>
 Experience collaborating with creative teams to develop high-performing digital content.
 </li>
 <li>
 Excellent communication, organization, and project management skills.
 </li>
 <li>
 Ability to adapt to change in a fast-moving, performance-driven environment.
 </li>
 <li>
 Detail-oriented with the ability to manage multiple projects, deadlines, and reporting needs.
 </li>
 <li>
 Experience working cross-functionally with marketing, brand, and external partners.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

Webbuggs

Are you passionate about driving business growth through digital marketing, SEO, and paid advertising?Webbuggs is looking for an experienced Digital Marketing Manager to lead our digital marketing initiatives. If you have expertise in SEO, Google Ads, Meta Ads, content strategy, analytics, and performance marketing, we'd love to hear from you!Location: Onsite Timings: 3:00 PM &ndash; 12:00 AM Working Days: Monday &ndash; FridayRequirements:<ul><li>✔ 3+ years of experience in Digital Marketing</li><li>✔ Strong expertise in SEO (On-Page, Off-Page &amp; Technical SEO)</li><li>✔ Hands-on experience with Google Ads, Meta Ads (Facebook &amp; Instagram), LinkedIn Ads, TikTok Ads, Microsoft Ads (Bing), and YouTube Ads</li><li>✔ Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Meta Pixel</li><li>✔ Experience with keyword research, competitor analysis, SEO audits, and website optimization</li><li>✔ Knowledge of link building, local SEO, eCommerce SEO, and content marketing strategies</li><li>✔ Ability to create and optimize high-converting PPC campaigns with a strong focus on ROI and ROAS</li><li>✔ Experience in conversion tracking, remarketing, retargeting, and Conversion API (CAPI)</li><li>✔ Familiarity with WordPress, Shopify, WooCommerce, and CMS platforms</li><li>✔ Strong understanding of email marketing, lead generation, sales funnels, and marketing automation</li><li>✔ Experience using tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Ubersuggest, Google Keyword Planner, and Looker Studio</li><li>✔ Ability to analyse website traffic, campaign performance, and generate actionable insights</li><li>✔ Excellent leadership, communication, project management, and team collaboration skills</li><li>✔ Experience managing digital marketing teams and coordinating with designers, developers, and content writers</li><li>✔ Google Ads, Meta Blueprint, or SEO-related certifications will be considered an advantage</li></ul>Apply Now: Email: hr@webbuggs.com WhatsApp: +92 331 8058822Join Webbuggs and lead impactful digital marketing campaigns that drive traffic, generate quality leads, improve search rankings, and accelerate business growth.Work Location: In person

Mathnasium

<div>Digital Marketing Manager
Location: Remote or Hybrid (Los Angeles, CA)
Job Type: Full-time
About Mathnasium:
Mathnasium is a global education brand with over 1,100 franchised learning centers. Our Home Office Marketing Team partners with franchise owners to drive performance, improve enrollment outcomes, and support system-wide growth.
Role Overview:
The Digital Marketing Manager evaluates the impact and efficiency of our digital marketing programs. Using performance data, this role identifies trends, uncovers growth opportunities, and provides actionable insights to leadership and franchise partners.<h3 class="jobSectionHeader">
Primary Objectives</h3><ul><li>
Conduct detailed reviews of digital marketing performance at the individual center level.</li><li>
Provide data-driven feedback with actionable recommendations to improve results.</li><li>
Analyze and report on the direct impact of advertising spend on the company&rsquo;s bottom line.</li></ul>
Key Responsibilities:<ul><li>
Performance Monitoring: Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analytics.</li><li>
Reporting: Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improvement.</li><li>
Deep-Dive Analysis: Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experience.</li><li>
Budget Optimization: Recommend marketing budget adjustments based on historical performance and data-driven insights.</li><li>
Market Insight: Monitor competitor activity and broader market trends, sharing significant findings with senior management.</li><li>
Franchisee Support: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps.</li><li>
Documentation: Support the creation and maintenance of standard operating procedures for marketing programs.</li></ul>
Qualifications:<ul><li>
2&ndash;3 years of digital marketing, performance marketing, or analytics experience (agency experience a plus)</li><li>
Strong knowledge of advertising platforms and data analysis</li><li>
Proficiency in Google Analytics strongly preferred</li><li>
Bachelor&rsquo;s degree required</li><li>
Excellent written and verbal communication skills</li><li>
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment</li></ul>
The Mathnasium Mission 
Teach children math so they understand it, master it, and love it.
 
Math can change their lives, and they can change the world.
 
Mathnasium makes math make sense, building children's confidence and a deep understanding and lifelong love of mathematics. With more than 1,000 locations on four continents, our franchised and company-owned learning centers provide tutoring from pre-K through high school. 
The Mathnasium Method increases a child's math competency and improves their lives by opening the doors to higher education, greater career opportunities, and a better future. It is in that sense that we aim to change the world ... one child at a time. 
Our teaching method, the Mathnasium Method, is the life&rsquo;s work of Larry Martinek, Mathnasium&rsquo;s Chief Instructional Officer and a teacher and math teaching consultant in the Los Angeles area for more than 35 years. The Mathnasium Method uses a time-tested, customized program which stems from a unique assessment to identify what students need to improve their math skills. We offer personalized instruction, proprietary worksheets, and games to build Number Sense and provide a fun and supportive environment in which children can learn and practice math.
Pay: $80000.00 - $115000.00 / year
Pay:<ul><li>
Bonus pay</li></ul>
Benefits:<ul><li>
Flexible schedule</li><li>
Paid time off</li><li>
Health insurance</li><li>
Dental insurance</li><li>
Vision insurance</li><li>
Life insurance</li><li>
Disability insurance</li><li>
401(k)</li><li>
401(k) matching</li><li>
Referral program</li><li>
Employee discount</li></ul>
Job Type: fulltime
Schedule:<ul><li>
8 hour shift</li><li>
Monday to Friday</li><li>
Day shift</li></ul>
Education: Bachelor's degree
Work location: This is a remote position</div>

PIXIT

<div>
 Wir leben Design.
 
 
 Du hast eine Leidenschaft f&uuml;r datengetriebenes Marketing und digitale Kunden- wie Mitarbeitergewinnung, befasst dich laufend mit den sich st&auml;ndig &auml;ndernden Medien und Werbekan&auml;len und hast eine organisatorisch starke und ergebnisorientierte Arbeitsweise. Tracking und Return on Advertising Spend sind f&uuml;r dich Alltagsbegriffe und du bist in der Lage Kampagnen ganzheitlich zu planen, aufzusetzen und zu optimieren. Zudem arbeitest du gern in einem modernen Umfeld mit internationalen Kunden? Dann m&ouml;chten wir mehr &uuml;ber dich wissen. Wir sind eine moderne, dynamische und schnellwachsende Agentur im Bereich Digital Branding und laufend auf der Suche nach sympathischen, kreativen K&ouml;pfen, die unser Team verst&auml;rken und mit uns gemeinsam an spannenden Projekten arbeiten, die unseren Kunden den bestm&ouml;glichen Mehrwert liefern.
 
 
 Wir suchen eine/n Online Marketing Manager (m/w/d) f&uuml;r das Department Content &amp; Performance, die uns bei der Planung, dem Aufsetzen und der Optimierung von hochwertigen Marketingkampagnen f&uuml;r unsere Kunden und unsere Agentur unterst&uuml;tzt.
 
 
 Keyfacts
 
 
 Deine Aufgaben
 
 
 <ul>
 <li>
 Planung, Einrichtung und laufende Optimierung verschiedener Kampagnen und Werbekan&auml;le
 </li>
 <li>
 Planung ganzheitlicher Marketingkampagnen f&uuml;r Kunden und interne Zwecke
 </li>
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 Intensive Zusammenarbeit mit unserem Design Team f&uuml;r die Erstellung von Creatives und Anzeigenformaten
 </li>
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 Koordination des Performance Marketing Teams
 </li>
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 Selbstst&auml;ndige Organisation von Kundenmeetings zur Besprechung aktiver Marketingkampagnen
 </li>
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 Erstellung von Berichten sowie proaktive Empfehlungen zur weiteren Kampagnenoptimierung und -verl&auml;ngerung
 </li>
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 Verwaltung von Mediabudgets (inkl. Planung, Steuerung, Reporting und Optimierung)
 
 
 </li>
 </ul>
 Dein Profil
 
 
 <ul>
 <li>
 Erfahrung in dem Bereich Digital Marketing (Mindestens 2 Jahre)
 </li>
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 Abgeschlossenes Studium/Ausbildung oder Autodidakt mit Erfahrung in Agenturen bzw. durch selbstst&auml;ndige T&auml;tigkeit
 </li>
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 Erfahrung in der Zusammenarbeit mit Marketing Teams und Kunden
 </li>
 <li>
 Erworbene Zertifikate im Marketingbereich
 </li>
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 Umfassende Kenntnisse in jobspezifischer Software (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Taboola)
 </li>
 <li>
 Starke kommunikative F&auml;higkeiten und ein ausgepr&auml;gtes Gesp&uuml;r f&uuml;r Details
 </li>
 <li>
 Kreativit&auml;t, Analytik und Teamf&auml;higkeit
 </li>
 <li>
 Die F&auml;higkeit, bestehenden Prozessen zu folgen
 </li>
 <li>
 Schnelle Auffassungsgabe und hohe Disziplin
 </li>
 <li>
 Interesse an laufender Weiterbildung
 </li>
 <li>
 Guter Umgang mit Leistungsdruck
 </li>
 <li>
 Saubere und fehlerfreie schriftliche Ausdrucksform in Deutsch und Englisch
 
 
 </li>
 </ul>
 Wir bieten
 
 
 <ul>
 <li>
 Fundierte Aus- und Weiterbildungsm&ouml;glichkeit
 </li>
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 Sicherer Arbeitsplatz in einem wachstumsorientierten Unternehmen
 </li>
 <li>
 Gute Verg&uuml;tung und Karrierechancen
 </li>
 <li>
 Angenehmes Arbeitsumfeld und Betriebsklima
 </li>
 </ul>
</div>

Online Marketing Manager/-in

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