performance marketing manager

Live! Casino & Hotel

<div>Min Compensation: USD $51,273.00/Yr. Max Compensation: USD $70,721.00/Yr. Overview:
<div>
Why We Need Your Talents:</div><div></div><div> 
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We&rsquo;re one of the most successful regional gaming and hospitality companies in the country and need a Performance Marketing Assistant Manager to help our business units unlock more growth. You&rsquo;ll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming, entertainment, and restaurants. You&rsquo;ll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We&rsquo;ll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices.</div><div></div><div> 
This position requires in-depth knowledge of search best practices: building paid campaigns, A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We&rsquo;re also looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis. You&rsquo;ll also keep up with current AI trends and apply optimizations in our paid and organic strategies. This is a highly visible role where the Performance Marketing Assistant Manager will work closely with corporate and multi-property departments, vendors, and agency partners. You&rsquo;ll be based out of our Maryland or Philadelphia location but often work remotely.</div>
Responsibilities:

Where You'll Make an Impact:<ul><li><div>
Paid Search</div><ul><li>
Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management.</li></ul><ul><li>
Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.</li></ul><ul><li>
Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly.</li></ul><ul><li>
Assist in paid search campaign strategies and testing projects.</li></ul><ul><li>
Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed.</li></ul><ul><li>
Pull weekly campaign reports and analyze campaign highlights and action items.</li></ul><ul><li>
Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis.</li></ul><ul><li>
Contribute to monthly marketing best practices presentations and quarterly digital agency reviews.</li></ul><ul><li>
Coordinate with digital media agencies as needed.</li></ul><ul><li>
Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities.</li></ul><div>
SEO</div><ul><li>
Support Sr. Digital Marketing Manager with SEO projects.</li></ul><ul><li>
Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features.</li></ul><ul><li>
Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4.</li></ul><ul><li>
Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis.</li></ul><ul><li>
Mentor teams on SEO best practices, update on industry news and identify learning opportunities.</li></ul>
AI Search<ul><li>
Support the Sr. Digital Marketing Manager with AI optimization projects.</li></ul><ul><li>
Measure AI performance using AI tools.</li></ul><ul><li>
Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores.</li></ul><ul><li>
Mentor teams on AIO best practices</li></ul></li></ul> 
Skills to Help You Succeed:<ul><li>
Passion for data analysis and creative thinking</li><li>
High level of attention-to-detail</li><li>
Ability to work in a fast-paced environment, multi-task and stay organized</li><li>
Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data</li><li>
Excellent presentation and communication skills</li><li>
Proficient in Google Ads Editor and Excel</li><li>
Working knowledge of Microsoft Office Suite including PowerPoint, Word, and Outlook</li></ul>
Qualifications:

Must-Haves:<ul><li>
Education</li><li>
A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience</li><li>
Google Ads Certification is a plus</li><li>
Proficient in Google Analytics 4, Certification is a plus</li><li>
Experience</li><li>
2 &ndash; 3 years managing search campaigns for a business or agency</li><li>
2 &ndash; 4+ years total work experience in a business or agency setting</li><li>
Experience independently managing paid search campaigns from soup to nuts</li><li>
Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required</li><li>
Working knowledge of Google Ads Editor is a plus</li><li>
Data (formerly Looker) Studio knowledge is a plus</li><li>
Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.</li><li>
Experience with Sitecore is a plus</li><li>
Understanding of Schema a plus</li><li>
Understanding of web analytics methodology and strategies</li><li>
Proficient with Monday.com, or other project management tools</li><li>
Hospitality/Gaming industry experience a plus but not required</li><li>
Supervisory experience preferred but not required</li><li>
Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities</li></ul> 
Physical Requirements:<ul><li>
Ability to:</li><li>
Occasionally stand for extended periods of time</li><li>
Reach for specific objects at short distances in local working area</li><li>
Sit 80% of the time</li><li>
Use of stairs and elevators</li></ul>
What We Offer:

Perks We Offer You<ul><li>
Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents</li><li>
Generous retirement savings options are available.</li><li>
Free uniforms</li><li>
Free parking</li><li>
Discounted meals</li><li>
Service and Attendance bonuses</li><li>
Tuition reimbursement</li><li>
Discounts on hotels, theme parks, travel, and more!</li></ul> 
Life at Live!<ul><li>
24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.</li><li>
Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!</li></ul><ul><li>
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.</li><li>
You will work in an environment where smoking is allowed.</li></ul></div>

Performance Marketing Assistant Manager - CGSS

SMS Realty 

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

SMS Realty

# Digital Marketing Manager (Remote)&ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentPay: AED1,500.00 - AED3,000.00 per monthWork Location: Remote

Digital Marketing Specialist

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Devspark Labs

Job Description &ndash; User Acquisition Manager &amp; ASO Specialist Position: User Acquisition Manager &amp; ASO Specialist Experience: 3&ndash;4 Years Industry: Gaming / Mobile Games Employment Type: Full-Time Location: Lahore, Pakistan Work Mode: OnsiteWe are looking for an experienced and data-driven User Acquisition Manager &amp; ASO Specialist with 3&ndash;4 years of hands-on experience in the gaming industry. The candidate should have strong expertise in paid user acquisition, campaign optimization, App Store Optimization (ASO), analytics, and performance marketing. Experience managing campaigns for mobile games across platforms such as Meta, Google Ads, TikTok, and other ad networks will be highly preferred.Key Responsibilities: User Acquisition &amp; Performance Marketing<ul><li>Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and relevant gaming ad networks.</li><li>Manage campaign budgets and optimize spending to achieve CPI, CPA, ROAS, LTV, retention, and revenue targets.</li><li>Develop and test different ad creatives, messaging, audiences, and campaign structures.</li><li>Monitor user acquisition funnels and identify opportunities to improve conversion and retention.</li></ul>App Store Optimization (ASO)<ul><li>Develop and execute ASO strategies for Google Play Store and Apple App Store.</li><li>Optimize app titles, descriptions, keywords, metadata, screenshots, icons, and promotional assets.</li><li>Conduct keyword research and competitor analysis to improve organic app visibility.</li><li>Monitor and improve App Store Conversion Rate (CVR) and organic user acquisition.</li><li>Conduct A/B testing of store listings, screenshots, icons, and other visual assets.</li></ul>Analytics &amp; Reporting<ul><li>Monitor and analyze key performance metrics including:</li><li>CPI (Cost Per Install)</li><li>CPA (Cost Per Acquisition)</li><li>ROAS (Return on Ad Spend)</li><li>LTV (Lifetime Value)</li><li>Retention Rate</li><li>ARPU / ARPPU</li><li>Conversion Rate</li><li>Organic vs. Paid Installs</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, or a related field.</li><li>3&ndash;4 years of professional experience in User Acquisition, Performance Marketing, ASO, or Growth Marketing.</li><li>Proven experience in the mobile gaming industry is required.</li><li>Hands-on experience managing paid user acquisition campaigns for mobile games.</li><li>Strong understanding of Google Ads, Meta Ads, TikTok Ads, and mobile advertising platforms.</li><li>Strong knowledge of ASO, keyword research, app store rankings, and conversion optimization.</li><li>Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.</li><li>Strong understanding of gaming KPIs including CPI, ROAS, LTV, retention, ARPU, and ARPPU.</li><li>Experience with A/B testing and performance optimization.</li></ul>What We Offer<ul><li>Competitive salary package based on experience and performance.</li><li>Performance-based incentives and growth opportunities.</li><li>Opportunity to work on international mobile gaming products.</li><li>Professional and collaborative work environment.</li><li>Exposure to large-scale user acquisition and performance marketing campaigns.</li><li>Career growth opportunities in the gaming and digital marketing industry.</li></ul>Work Location: In person

User Acquisition Manager & ASO Specialist

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