performance marketing specialist

voiptech solutions

Performance Marketing Specialist Job DescriptionPosition Title: Performance Marketing SpecialistDepartment: MarketingExperience: 8-12yearsLocation: Noida Sector-62Employment Type: Full-timeJob OverviewThe Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.Key ResponsibilitiesStrategy Development<ul><li>Develop and execute performance marketing strategies to achieve business goals.</li><li>Define key performance indicators (KPIs) and set performance targets for marketing campaigns.</li></ul>Campaign Management<ul><li>Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.</li><li>Ensure campaigns are aligned with overall marketing objectives and brand guidelines.</li></ul>Data Analysis and Reporting<ul><li>Analyze campaign performance data to identify trends, insights, and areas for improvement.</li><li>Provide regular performance reports to senior management, highlighting key metrics and ROI.</li></ul>Budget Management<ul><li>Allocate and manage the marketing budget effectively to maximize ROI.</li><li>Track and report on spending to ensure campaigns remain within budget.</li></ul>Collaboration<ul><li>Work closely with creative and content teams to develop compelling ad creatives and messaging.</li><li>Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.</li></ul>Market Research<ul><li>Stay updated on the latest digital marketing trends, technologies, and best practices.</li><li>Conduct competitive analysis to identify opportunities and threats in the market.</li></ul>Optimization<ul><li>Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).</li><li>Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Minimum 10 years of performance or digital marketing experience.</li><li>Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.</li><li>Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).</li><li>Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.</li><li>Creative mindset with the ability to generate innovative marketing ideas.</li><li>Strong communication and collaboration skills.</li><li>Experience with marketing automation tools and CRM systems is a plus.</li><li>Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.</li></ul>Key Skills<ul><li>Analytical Skills: Ability to interpret data and make data-driven decisions.</li><li>Technical Proficiency: Knowledge of various digital advertising platforms and tools.</li><li>Creativity: Ability to develop engaging and effective ad creatives.</li><li>Project Management: Strong organizational skills to manage multiple campaigns simultaneously.</li><li>Communication: Excellent verbal and written communication skills.</li><li>Collaboration: Ability to work effectively with cross-functional teams.</li></ul>Salary <ul><li>Competitive salary based on experience and qualifications.</li></ul>Apply Now: Swastipriya.Singh@voiptechsolutions.com Contact: +91 78942 80219Job Type: Full-timePay: &#8377;40,000.00 - &#8377;100,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Experience:<ul><li>12Years: 8 years (Preferred)</li></ul>Location:<ul><li>Noida Sector 62, Noida, Uttar Pradesh (Preferred)</li></ul>Work Location: In person

Performance Marketing Specialist

HR Ways

About the job Performance Marketing SpecialistAbout Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization. &#65279; &#65279;About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation. &#65279; Key Responsibilities: &#65279; &#65279; PPC &amp; Paid Media:<ul><li>Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).</li><li>Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Conduct keyword research, competitor analysis, and adjust bids to improve performance.</li><li>Collaborate with the SEO team to align landing pages and website experience with campaign goals.</li></ul>&#65279;Landing Pages &amp; Conversion Rate Optimization (CRO):&#65279;<ul><li>Work with designers and developers to enhance landing page UX and improve conversion rates.</li><li>Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.</li></ul>Analytics &amp; Reporting:<ul><li>Track key performance metrics (ROAS, CTR, CPA, etc.).</li><li>Create performance reports for senior management, ensuring data accuracy and actionable insights.</li><li>Identify and resolve discrepancies in campaign tracking and reporting.</li></ul>Growth Opportunities:<ul><li>Support email marketing campaigns and CRM workflows (e.g., Pardot).</li><li>Assist with basic SEO initiatives and B2B lead generation strategies.</li><li>Get involved in marketing automation projects across multiple channels.</li></ul>Required Qualifications:<ul><li>5-8 years of hands-on experience managing Google Ads campaigns.</li><li>Basic understanding of landing page UX and A/B testing principles.</li><li>Strong analytical skills and attention to detail.</li><li>Good in English (both written and verbal).</li></ul>Bonus / Nice to Have:<ul><li>Experience with CRM platforms (e.g., Salesforce, Pardot).</li><li>Familiarity with email marketing tools and workflows.</li><li>Exposure to SEO and content marketing strategies.</li></ul>OTHER DETAILS: &#65279;Experience: &#65279;5-8 years&#65279; &#65279;Location: Karachi &#65279;Work Mode: Onsite &#65279;Timings: 11AM - 8PM &#65279;Reporting To: Senior PPC Lead (UK)&#65279;&#65279;About HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs250,000.00 - Rs350,000.00 per monthWork Location: In person

Royal Avenue Investments

Role Summary:As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You&rsquo;ll work closely with cross-functional teams including content, social media and graphic design.Key Responsibilities:<ul><li>Plan, execute, and manage digital marketing campaigns across Google, Meta, Tiktok and Snapchat Ads.</li><li>Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics.</li><li>Analyze and report campaign performance using platforms like GA4, Google Ads, Meta Business Suite, and AI-powered analytics tools.</li><li>Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants.</li><li>Keep up-to-date with digital marketing trends, especially advancements in AI/ML applications for marketing.</li><li>Come up with experiments and initiatives to grow the revenue in the digital ecosystem</li></ul>Requirements:<ul><li>2-4 years of experience in digital marketing with demonstrable success across major channels.</li><li>Experience using AI-based tools for marketing purposes (examples: Jasper, Copy.ai, ChatGPT, Midjourney for creatives, or similar).</li><li>Hands-on experience with Google Ads, SEM, social media advertising, shopify and magento.</li><li>Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards.</li><li>Solid understanding of marketing automation and ecommerce best practices.</li><li>Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance.</li><li>Experience in eCommerce or F&amp;B brands is a must</li></ul>Job Types: Full-time, Permanent

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Performance Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs60,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Stado Publication Private Limited

Job SummaryWe are seeking a results-driven Performance Marketing Specialist to manage and optimize paid campaigns across Google Ads, Meta (Facebook &amp; Instagram), and other digital advertising platforms. The ideal candidate will have hands-on experience in managing ad budgets, analyzing data, and driving measurable ROI for e-commerce or lead-generation brands.Key Responsibilities<ul><li>Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, YouTube, and Display Networks.</li><li>Optimize campaigns to achieve maximum ROI and reduce CPA (Cost per Acquisition).</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Create, test, and scale ad creatives, copy, and landing pages for performance improvement.</li><li>Track daily performance metrics to understand campaign success and areas for improvement.</li><li>Manage campaign budgets, pacing, and monthly ad spends efficiently.</li><li>Collaborate with the design and content teams for creative development.</li><li>Set up conversion tracking using Google Tag Manager, Meta Pixel, and Analytics.</li><li>Generate detailed weekly and monthly performance reports.</li><li>Stay updated with the latest advertising trends, algorithm changes, and tools.</li></ul>Requirements<ul><li>1&ndash;3 years of proven experience in performance marketing or digital advertising.</li><li>Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools.</li><li>Strong understanding of CPC, CPA, ROAS, and Conversion Optimization.</li><li>Proficiency in Excel/Google Sheets for reporting and data analysis.</li><li>Familiarity with e-commerce / D2C / SaaS marketing preferred.</li><li>Certification in Google or Meta Ads is a plus.</li><li>Excellent analytical, communication, and time-management skills.</li></ul>Nice to Have<ul><li>Experience with remarketing, Lookalike audiences, and A/B testing.</li><li>Knowledge of SEO basics and landing page optimization.</li><li>Understanding of Email or WhatsApp campaign automation tools.</li></ul>Job Types: Full-time, Permanent, FresherWork Location: In person

Cole-Parmer Instrument Company

<div>Job Title: Performance Marketing Specialist
Reports To: Director, Digital Marketing
Position Location: Vernon Hills, IL
FLSA Status (Exempt/Non-Exempt): Exempt
Position Summary:
The Performance Marketing Specialist will be responsible for promoting the business brand, products, and services through paid media and organic search strategies. The individual will play a crucial role in the planning, execution, and optimization of our paid media and search programs, driving revenue, awareness, traffic, and engagement. A successful candidate will have the ability to create engaging content, have a keen eye for detail, and possess strong communication skills.
Key Responsibilities:<ul><li>
Plan, execute, and optimize paid media campaigns across various platforms such as Google, Bing, Amazon Ads, Facebook, Instagram, LinkedIn, and more.</li><li>
Support revenue growth by driving organic traffic and conversions across multiple company websites for desktop and mobile users.</li><li>
Plan and execute a blog content strategy by developing content briefs, coordinating with agencies and internal stakeholders, and deploying posts.</li><li>
Conduct thorough keyword research to identify high-performing keywords and phrases for campaign targeting.</li><li>
Determine appropriate keyword targets for on-page elements including page titles, meta descriptions, page headings and HTML heading structure, alt-img tags, etc.</li><li>
Execute link-building initiatives by identifying potential link targets and conducting outreach.</li><li>
Implement A/B testing methodologies to optimize ad creatives, targeting parameters, and other campaign elements.</li><li>
Utilize analytics tools to monitor marketing performance (KPIs), extract meaningful insights, identify areas for improvement, prepare regular reports, and support budget management.</li><li>
Ensure all content is in line with brand guidelines and resonates with the target audience.</li><li>
Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are innovative and effective.</li><li>
Performs other duties as assigned.</li></ul> 
Education:<ul><li>
Bachelor&rsquo;s Degree from accredited higher learning institution in marketing, science, or related area</li></ul> 
Experience:<ul><li>
3+ years marketing experience in PPC, paid media, or SEO.</li></ul> 
Qualifications:<ul><li>
Knowledge of, or actual working experience in life sciences, laboratory or process/industrial products preferred</li><li>
Familiarity with paid media and organic search platforms (including Google, Bing, SEMRush, Amazon Ads, Facebook, LinkedIn, Instagram, and Google Analytics)</li><li>
Proven experience working with content creation teams, social marketers, and link builders to produce successful content leading to quantitative results and community/engagement enhancement</li><li>
Must possess strong analytical, problem-solving, and decision-making skills and demonstrate the capacity to make appropriate decisions independently.</li><li>
Meticulous attention to detail, ensuring accuracy in all aspects of search content and campaigns.</li><li>
Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other essential time constraints.</li><li>
Excellent communication skills, both written and verbal, to communicate to all levels of the organization clearly and concisely.</li><li>
Ability to function in a sophisticated, matrix business environment.</li><li>
Strong work ethic and an ability to excel within a rapidly changing and growing organization.</li></ul> 
Compensation &amp; Benefits:<ul><li>
Salary Range: $65,000-$85,000 depending on location, experience, and qualifications.</li><li>
Benefits coverage begins immediately, including the following:</li><li>
Medical, Dental, Vision Insurance</li><li>
Disability Insurance</li><li>
Life Insurance</li><li>
401(k) company match</li><li>
Paid Time Off (15 days annually)</li><li>
Paid Holiday time (10 company-designated days)</li><li>
Tuition Assistance</li><li>
Additional benefits available with company package</li></ul> 
This position has not been approved for Relocation Assistance.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.</div>

Mobiversite

<div>
 
 
 About the Company
 
 
 
 Mobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We&rsquo;re looking for a proactive Performance Marketing Specialist with strong communication skills and a willingness to take ownership.
 
 
 
 
 
 💼
 
 Responsibilities
 
 
 <ul>
 <li>
 Create, launch, and continuously monitor campaigns across multiple advertising channels to drive user acquisition, engagement, and retention.
 </li>
 <li>
 Own the marketing analytics stack end-to-end&mdash;maintain accurate tracking, build reliable dashboards, and translate results into actionable recommendations.
 </li>
 <li>
 Analyze data to uncover trends, optimize campaigns, and make data-driven decisions.
 </li>
 <li>
 Work closely with product managers to ensure growth initiatives map to business goals and product roadmaps.
 </li>
 <li>
 Develop and test innovative marketing strategies to fuel app growth and long-term user value.
 </li>
 <li>
 Partner with the creative team to turn performance learnings into clear briefs and high-impact new ad assets.
 </li>
 <li>
 Collaborate with design, product, and engineering teams to align marketing efforts with overall company vision.
 </li>
 <li>
 Stay updated on the latest digital marketing and mobile growth trends; explore and share new tools, platforms, and approaches.
 </li>
 <li>
 Encourage fresh thinking, challenge assumptions, and inspire creative problem-solving across the team.
 </li>
 </ul>
 
 
 
 
 🧑🏻&zwj;💻
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Mathematics or related technical/fundamental science field.
 </li>
 <li>
 Strong proficiency in English.
 </li>
 <li>
 Interest in data analysis and marketing analytics; ability to draw insights from numbers.
 </li>
 <li>
 Experience with digital marketing tools (Google Ads, social media advertising, analytics platforms) is a plus but not mandatory.
 </li>
 <li>
 Detail-oriented mindset with the ability to think strategically.
 </li>
 <li>
 Collaborative, curious, and adaptable team player who embraces learning and feedback.
 </li>
 </ul>
 
 
 
 
 🔥
 
 Why Join Mobiversite?
 
 
 <ul>
 <li>
 Make an Impact: Your work will shape the future of our mobile products used by millions worldwide.
 </li>
 <li>
 Grow with Us: We support personal and professional development with learning resources and growth opportunities.
 </li>
 <li>
 Collaborative Culture: Work in a team where creativity, curiosity, and shared success matter.
 </li>
 <li>
 Innovative Environment: Join a space where new ideas are encouraged and fast implementation is valued.
 </li>
 <li>
 Competitive Package: Enjoy a competitive salary, benefits, and a culture that prioritizes your well-being.
 </li>
 </ul>
</div>

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