performance marketing specialist

Inovaqo

Position: Performance Marketing SpecialistLocation: Onsite &ndash; Near UMT, Lahore Job Type: Full-time Schedule: 6 Days a Week Salary: Up to PKR 120,000 (depending on experience)About the RoleWe are looking for a Performance Marketing Specialist who can take ownership of our digital growth efforts and generate a consistent flow of high-quality inbound leads through paid campaigns, website optimization, and performance-driven marketing strategies.This role is ideal for someone who understands how to build, manage, and optimize digital campaigns for measurable business outcomes &mdash; not just impressions or engagement.Key Responsibilities: Paid Advertising &amp; Lead Generation<ul><li>Plan, launch, and optimize Google Ads campaigns to drive qualified leads</li><li>Manage paid social campaigns across platforms such as Facebook, Instagram, and LinkedIn</li><li>Monitor campaign performance, budgets, targeting, and conversions to maximize ROI and lead quality</li><li>Build and improve lead generation funnels across paid and organic channels</li></ul>Digital Strategy &amp; Performance<ul><li>Develop and execute a performance-focused marketing strategy aligned with business goals</li><li>Identify growth opportunities across digital channels to improve lead volume and conversion quality</li><li>Continuously test, analyze, and optimize campaigns based on data insights</li></ul>Website &amp; Conversion Optimization<ul><li>Manage and improve the company website with a focus on SEO, user experience, and lead conversion</li><li>Optimize landing pages, CTAs, forms, and user journeys to increase enquiry rates</li><li>Coordinate with developers where required to implement performance improvements</li></ul>Analytics &amp; Reporting<ul><li>Track campaign performance using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM/automation tools</li><li>Prepare regular reports on leads, CPL, CPA, conversion rates, and ROI</li><li>Use data to make informed decisions and improve marketing efficiency</li></ul>Brand Presence &amp; Content Alignment<ul><li>Support the development of a consistent and credible digital brand presence</li><li>Work on performance-led content direction for paid campaigns, landing pages, and social channels</li><li>Collaborate on content and creative assets that improve campaign results</li></ul>Requirements: Proven experience in performance marketing, paid ads, and lead generation<ul><li>Strong hands-on experience with Google Ads and Meta Ads (Facebook/Instagram)</li><li>Experience running campaigns focused on conversions, leads, and ROI</li><li>Solid understanding of landing pages, funnels, website optimisation, and SEO basics</li><li>Ability to analyse campaign performance and make data-driven optimisation decisions</li><li>Strong command of metrics such as CPL, CPA, conversion rate, CTR, and ROI</li><li>Organised, proactive, and able to manage multiple campaigns effectively</li></ul>What Success Looks Like<ul><li>A consistent flow of high-quality inbound leads</li><li>Paid campaigns delivering measurable ROI</li><li>Improved website performance and stronger landing page conversions</li><li>Better visibility, stronger digital presence, and continuous performance improvement across channels</li></ul>Job Type: Full-timePay: Rs120,000.00 per monthWork Location: In person

Performance Marketing Specialist

AW Designer

Job OverviewJacq360 is looking for a highly motivated Performance Marketing Specialist who lives and breathes paid advertising and knows how to scale results&mdash;not just spend budgets. The ideal candidate will have hands-on experience managing multi-platform campaigns and driving measurable growth for both eCommerce and service-based clients.Key Responsibilities<ul><li>Plan, launch, and optimize campaigns on:</li><li>Facebook &amp; Instagram (Meta Ads)</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads</li><li>Manage lead generation and eCommerce performance campaigns</li><li>Conduct audience research, creative testing, and funnel optimization</li><li>Monitor and optimize key performance metrics:</li><li>ROAS (Return on Ad Spend)</li><li>CPA (Cost per Acquisition)</li><li>CTR (Click-Through Rate)</li><li>Why Join Jacq360?</li><li>Opportunity to work with diverse eCommerce &amp; service brands</li><li>Growth-driven and performance-focused environment</li><li>Hands-on experience with scaling campaigns</li><li>Collaborative and creative team culture</li><li>Conversions</li><li>Prepare weekly and monthly performance reports with actionable insights</li><li>Collaborate with creative and strategy teams to improve campaign performance</li><li>Continuously test and scale campaigns for maximum RO</li><li>Technical Skills</li><li>Strong command of:</li><li>Meta Ads Manager</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads Manager</li><li>Solid understanding of:</li><li>Pixel setup &amp; conversion tracking</li><li>Google Analytics / tracking tools</li><li>Funnel strategy &amp; retargeting</li><li>Core Competencies</li><li>Performance analysis &amp; reporting</li><li>Budget allocation &amp; optimization</li><li>A/B testing (creatives, audiences, ad copies)</li><li>Data-driven decision making</li><li>Strong communication and ownership mindset</li><li>Requirements</li><li>2&ndash;3 years of hands-on experience in Digital / Performance Marketing</li><li>Proven experience managing multi-platform paid campaigns</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage multiple campaigns and budgets simultaneously</li><li>Agency experience will be a strong advantage</li></ul>How to Apply:Interested candidates are invited to submit their resume, along with a cover letter and portfolio of previous social media work, to hr@shamsandbrothers.com or WhatsApp at 0320-5471308Job Type: Full-timeWork Location: In personJob Type: Full-timeWork Location: In person

Alawaly Real Estate شركة العوالي للتطوير العقاري

<div>
 
 
 Job Title
 
 
 
 Performance Marketing Specialist (Media Buying)
 
 
 
 
 
 
 Objective
 
 
 
 Manage digital campaigns for real estate projects to maximize ROI and generate qualified leads.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Manage campaigns across Meta, Google, Snapchat, TikTok, LinkedIn &amp; WhatsApp
 </li>
 <li>
 Analyse and optimize CPL, Conversion Rate, and ROAS
 </li>
 <li>
 Reporting and A/B testing
 </li>
 <li>
 Audience targeting (Retargeting, Lookalike, Custom)
 </li>
 <li>
 Budget management and campaign scaling
 </li>
 <li>
 Landing page optimization
 </li>
 <li>
 Tracking via Pixels &amp; Google Tag Manager
 </li>
 <li>
 Collaboration with creative team
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 2&ndash;4 years' experience in media buying
 </li>
 <li>
 Real estate experience preferred
 </li>
 <li>
 Strong in Ads platforms + Google Analytics
 </li>
 <li>
 Data-driven mindset
 </li>
 <li>
 Experience in lead generation &amp; tracking
 </li>
 </ul>
 
 
 
 
 
 
 Note: Please attach results of previous advertising campaigns with your CV.
 
 
 
 
 
 
 
 -------
 
 
 
 
 
 
 المسمى الوظيفي
 
 
 
 اخصائي تسويق رقمي وأداء الحملات
 
 
 
 
 
 
 الهدف من الوظيفة
 
 
 
 تخطيط وتنفيذ الحملات الإعلانية الرقمية للمشاريع العقارية لتوليد العملاء المحتملين
 
 
 
 
 
 
 المهام والمسؤوليات
 
 
 <ul>
 <li>
 تخطيط وتنفيذ الحملات الإعلانية الرقمية للمشاريع العقارية
 </li>
 <li>
 إدارة الحملات على Meta, Google, Snapchat, TikTok, LinkedIn, WhatsApp
 </li>
 <li>
 تحليل أداء الحملات وتحسين (تكلفة العميل المحتمل CPL)، (معدل التحويل Conversion Rate)، و(العائد على الإنفاق الإعلاني ROAS)
 </li>
 <li>
 إعداد تقارير دورية و(اختبارات A/B)
 </li>
 <li>
 تحسين استهداف الجمهور والإعلانات ((جماهير شبيهة Lookalike)، (إعادة الاستهداف Retargeting)، (الجماهير المخصصة Custom Audiences))
 </li>
 <li>
 إدارة الميزانيات و(تتبع الأحداث Tracking) عبر Pixels وGoogle Tag Manager
 </li>
 <li>
 التعاون مع فريق التصميم والمحتوى لإنتاج إعلانات فعالة
 </li>
 </ul>
 
 
 
 
 
 المتطلبات
 
 
 <ul>
 <li>
 خبرة 2&ndash;4 سنوات في الحملات الإعلانية الرقمية
 </li>
 <li>
 خبرة في المجال العقاري
 </li>
 <li>
 إجادة Meta Ads, Google Ads, Snapchat Ads, TikTok Ads
 </li>
 <li>
 القدرة على تحليل البيانات واتخاذ قرارات مبنية على الأرقام
 </li>
 <li>
 خبرة في (استقطاب العملاء المحتملين Lead Generation) و(تتبع الأداء Tracking)
 </li>
 </ul>
 
 
 
 
 
 
 ملاحظة: يرجى إرفاق نتائج الحملات السابقة مع السيرة الذاتية
 
 
 
</div>

Nextgen BPO

We are looking for a results-oriented Paid Performance Marketing Specialist with proven expertise in managing paid digital advertising campaigns across Google and Meta platforms. The ideal candidate should have strong knowledge of campaign optimization, audience targeting, and performance analytics, along with a passion for achieving measurable marketing results. Experience in the aesthetic or beauty sector will be considered an advantage.Core Responsibilities:Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads platforms.Conduct search term analysis and audience targeting to improve campaign performance.Develop and test different campaign strategies including ad variations and performance testing.Monitor key performance metrics and provide data-driven recommendations for campaign improvement.Work closely with the creative team to enhance ad creatives, messaging, and conversion performance.Continuously optimize campaigns to improve ROI and lead generation results.Stay informed about new trends, tools, and best practices in digital performance marketing.Requirements:Minimum 3+ years of experience in performance marketing with hands-on work in Google Ads and Meta Ads.Strong English communication skills (written and spoken).Solid understanding of digital campaign strategy and performance metrics.Analytical mindset with the ability to interpret data and improve campaign outcomes.Interest or experience in the aesthetic or beauty industry is preferred.Ability to work efficiently in a fast-paced and target-driven environment.What We Offer:Opportunity to work in a professional and growth-oriented marketing environment.Exposure to high-end aesthetic and lifestyle marketing campaigns.Competitive salary package with career development opportunities.Location: Gulberg Greens, IslamabadJob Type: Full-timeWork Location: In person

Paid Performance Marketing Specialist

Commco Holdings Private Limited

We are seeking a data-driven Performance Marketing Specialistwith expertise in local market campaigns, e-commerce, and paid advertising across Meta Ads (Facebook &amp; Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing performance marketing campaigns to drive customer acquisition, engagement, and ROI in the local market.Duties &amp; Responsibilities● Publish, manage and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to meet business objectives (lead gen, sales, app installs, etc.).● Develop hyper-localized ad strategies tailored to the target market, ensuring cultural and linguistic relevance.● Manage budgets, bidding strategies, and A/B testing to maximize ROAS (Return on Ad Spend) and lower CAC (Customer Acquisition Cost).● Drive sales for e-commerce platforms through high-converting ad creatives and landing pages.● Support UGC and content execution workflows while collaborating with the creative team to develop and implement engaging ad content (static, video, carousel) that resonates with the local audience and campaign objectives.● Monitor KPIs (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for continuous improvement.● Use Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track performance and attribution.● Manage and maintain product listings across Shopify and other platforms, including updating pricing, product descriptions, creatives, and inventory details, while supporting basic store optimizations to ensure accuracy, consistency, and smooth day-to-day ecommerce operations.● Generate weekly/monthly reports with data-driven recommendations for scaling successful campaigns.● Execute day-to-day tasks by following defined checklists and SOPs, assisting in testing new campaigns, creatives, and audiences, and ensuring timely execution of all assigned tasks under the guidance of the Digital Marketing Manager.● Stay updated on local market trends, competitor strategies, and platform algorithm changes.● Identify new growth opportunities within emerging ad platforms or audience segments.Qualifications &amp; Experience● BBA or MBA in Marketing● 4+ years of hands-on experience in performance marketing, preferably in e-commerce or local market campaigns.Skills, Knowledge &amp; Competencies● Proven expertise in managing ads on Meta, Google Ads, Snapchat, and TikTok with a strong portfolio of successful campaigns.● Deep understanding of local consumer behavior, cultural nuances, and market trends.● Strong analytical skills with the ability to interpret data and optimize campaigns in real-time.● Excellent communication skills.Job Type: Full-timeApplication Question(s):<ul><li>How would you rate your expertise in digital marketing, specifically in running Meta Ads (Facebook, Instagram, etc.), on a scale of 1 (low) to 10(high)?</li><li>Which e-commerce brands have you worked for?</li><li>What has been your average ROAS?</li><li>Are you able to commute to Wapda Town, Lahore on a daily basis?</li></ul>Work Location: In person

MTP (Mayfair Technology Partners)

Job DescriptionWe are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.Key Responsibilities<ul><li>Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels</li><li>Drive high-quality lead generation aligned with sales and revenue targets</li><li>Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution</li><li>Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)</li><li>Conduct A/B testing on ad creatives, messaging, audiences, and landing pages</li><li>Collaborate with content, design, and sales teams to align messaging and lead quality</li><li>Set up and manage tracking, pixels, and analytics using tools like Google Analytics, Tag Manager, and CRM integrations</li><li>Analyze performance data and prepare regular reports and insights for stakeholders</li><li>Manage budgets efficiently and continuously optimize spend for maximum ROI</li><li>Stay updated with latest trends, tools, and best practices in B2B performance marketing</li></ul>Required Skills &amp; Qualifications<ul><li>Minimum 4 years of hands-on experience in performance marketing, specifically for B2B campaigns</li><li>Strong expertise in Google Ads and LinkedIn Ads (mandatory for B2B)</li><li>Proven experience generating qualified leads for sales teams</li><li>Solid understanding of B2B buyer journeys and lead nurturing funnels</li><li>Proficiency in analytics and reporting tools (Google Analytics, CRM dashboards, etc.)</li><li>Strong data analysis, problem-solving, and optimization skills</li><li>Excellent communication and stakeholder management skills</li></ul>Preferred Qualifications<ul><li>Experience working with CRM systems (HubSpot, Salesforce, Zoho, etc.)</li><li>SaaS or tech industry experience</li><li>Exposure to marketing automation and lead scoring models</li></ul>Full Time OnsiteMonday to FridayGulberg 2 LahoreJob Type: Full-timeWork Location: In person

Wanas Apps

Company: Wanas AppsLocation: Remote (Egypt)Job Type: Full-TimeAbout Wanas AppsWanas Apps is a digital transformation company and Zoho Premium Partner helping businesses across the UAE, GCC, and MENA region implement CRM, ERP, finance, HR, and automation systems.We specialize in Zoho consulting and implementation, helping companies streamline operations and grow through smart business software solutions.Role OverviewWe are looking for a results-driven Media Buyer experienced in performance marketing and lead generation campaigns. The ideal candidate will manage and optimize paid advertising campaigns to generate qualified leads for our consulting and software services.This role focuses on data-driven campaign management, testing, and continuous optimization.Responsibilities<ul><li>Plan and manage paid advertising campaigns on Meta Ads and Google Ads</li><li>Create and optimize lead generation campaigns</li><li>Monitor campaign performance and improve CPL and conversion rates</li><li>Conduct A/B testing for creatives, targeting, and ad copy</li><li>Analyze performance data and optimize campaigns accordingly</li><li>Work with the marketing team to improve lead quality and results</li></ul>Requirements<ul><li>2+ years experience managing paid advertising campaigns</li><li>Strong experience with Meta Ads Manager and Google Ads</li><li>Experience with lead generation campaigns</li><li>Understanding of conversion tracking and analytics</li><li>Strong analytical and optimization skills</li></ul>Preferred Qualifications<ul><li>Experience targeting GCC markets</li><li>Experience with LinkedIn Ads</li><li>Experience with B2B marketing or SaaS</li><li>Familiarity with CRM systems such as Zoho CRM</li></ul>Compensation<ul><li>Competitive salary</li><li>Performance-based bonuses</li></ul>How to ApplyPlease send your CV and examples of campaigns you have managed to:careers@wanasapps.comSubject line:Media Buyer Application &ndash; Wanas AppsImportant:Please include a brief summary of one successful campaign you managed, including:<ul><li>Campaign objective</li><li>Platform used</li><li>Advertising budget</li><li>Key results achieved (CPL, conversions, ROAS, etc.)</li></ul>Applications without this information may not be considered.Job Type: Full-timeWork Location: In person

Media Buyer (Performance Marketing Specialist)

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Media Buyer (Performance Marketing Specialist)