performance marketing specialist

HR Ways

Client company introduction: ﻿A smart lead generation and marketing platform built to automate engagement and drive growth.Position OverviewWe are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI. Key Responsibilities Campaign Management<ul><li>Execute and optimize mobile app install campaigns across Meta, Google, and TikTok</li><li>Manage budgets to maximize ROAS and minimize CPI</li><li>Run A/B tests on ad copy, creatives, audiences, and deep linking</li><li>Optimize for post-install events: registrations, purchases, subscriptions, retention</li></ul>Analytics &amp; Attribution<ul><li>Use AppsFlyer or similar MMPs to track attribution and analyze user behavior</li><li>Implement deep linking and attribution models</li><li>Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI</li><li>Provide data-driven recommendations to improve performance</li></ul>Creative Development<ul><li>Create mobile-first ad creatives: app preview videos, playable ads, vertical formats</li><li>Analyze creative performance and iterate based on data</li><li>Test and optimize app store assets in coordination with ASO</li></ul>Optimization &amp; Scaling<ul><li>Monitor campaigns and make real-time optimizations</li><li>Scale successful campaigns while maintaining efficiency</li><li>Implement SDK integration, conversion tracking, and event mapping</li><li>Stay current with platform updates and privacy changes ATT, SKAdNetwork)</li></ul>Required Qualifications<ul><li>Experience: 2 to 4 years managing mobile app performance campaigns with proven results</li><li>Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads</li><li>Analytics: Proficiency with AppsFlyer or similar MMPs</li><li>App Marketing: Understanding of mobile app funnel, user acquisition, and ASO</li><li>Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)</li><li>Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1</li><li>Analytical: Strong problem-solving skills focused on mobile metrics</li></ul>Preferred Qualifications<ul><li>Meta Blueprint or Google Ads certifications</li><li>Experience with iOS and Android app marketing</li><li>Knowledge of mobile privacy frameworks ATT, SKAdNetwork)</li><li>Understanding of ASO and mobile retention campaigns</li><li>Experience with Apple Search Ads or other mobile ad platforms</li></ul>Other Details﻿﻿:<ul><li>Experience: 2 - 4 years</li></ul>Work Timings: 10am-6pmWork Days: Monday- FridayWork Mode: ﻿RemoteLocation: DHA Phase 3, Lahore<ul><li>﻿About HR Ways: &quot;HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.</li></ul>Pay: Rs150,000.00 - Rs200,000.00 per monthWork Location: Remote

Performance Marketing Specialist

Techno Batch

Job OverviewWe are looking for a results-driven Performance Marketing Specialist to join our team and help grow our business through data-driven digital marketing campaigns. The ideal candidate will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple platforms to generate leads, increase conversions, and maximize return on investment (ROI).Responsibilities<ul><li>Create, manage, and optimize paid advertising campaigns on Meta (Facebook &amp; Instagram), Google Ads, TikTok, and LinkedIn.</li><li>Monitor campaign performance and adjust strategies to improve results.</li><li>Manage advertising budgets efficiently to maximize ROI and ROAS.</li><li>Conduct audience research, targeting, and retargeting campaigns.</li><li>Perform A/B testing on ad creatives, landing pages, and campaign strategies.</li><li>Track and analyze key performance indicators (KPIs) such as CPA, CTR, conversion rates, CAC, and ROAS.</li><li>Set up and manage tracking tools, including Google Analytics 4 (GA4), Google Tag Manager, and conversion pixels.</li><li>Collaborate with designers, content creators, and other team members to develop effective marketing campaigns.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li></ul>Requirements<ul><li>2+ years of experience in Performance Marketing, Digital Marketing, or Paid Media.</li><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4) and conversion tracking.</li><li>Excellent analytical and problem-solving skills.</li><li>Understanding of customer journeys, marketing funnels, and audience segmentation.</li><li>Ability to manage multiple campaigns and budgets simultaneously.</li><li>Strong communication and organizational skills.</li></ul>Preferred Qualifications<ul><li>Experience in e-commerce, lead generation, or SaaS marketing.</li><li>Knowledge of SEO principles and landing page optimization.</li><li>Experience with marketing automation tools.</li></ul>Job Details<ul><li>Job Type: Full-time</li><li>Schedule: Flexible working hours</li><li>Salary: Competitive and based on experience</li></ul>How to ApplyPlease submit your resume along with examples of campaigns you have managed, advertising budgets handled, and measurable results you have achieved.Pay: Rs40,000.00 - Rs150,000.00 per monthWork Location: Hybrid remote in Faisalabad

A Hamson inc.

Hiring: Performance Marketing Specialist (Meta Ads)Location: Islamabad (On-site)We're looking for a results-driven Performance Marketing Specialist with hands-on experience in managing Meta (Facebook &amp; Instagram) advertising campaigns for B2B lead generation.What You'll Do<ul><li>Create, launch, and manage Meta advertising campaigns.</li><li>Generate qualified B2B leads through strategic campaign planning.</li><li>Build and optimize custom, lookalike, and retargeting audiences.</li><li>Monitor campaign performance and implement data-driven improvements.</li><li>Perform A/B testing to enhance ad performance and conversion rates.</li><li>Manage advertising budgets while maximizing return on investment (ROI).</li><li>Stay updated with the latest Meta advertising tools, features, and best practices.</li></ul>Preferred BackgroundExperience in one or more of the following industries is highly preferred:<ul><li>IT Services</li><li>Cybersecurity</li><li>Cloud Technologies</li><li>Software Development</li><li>Enterprise IT Solutions</li></ul>Why Join Us?<ul><li>Work with a growing technology company.</li><li>Opportunity to manage impactful B2B marketing campaigns.</li><li>Collaborative and professional work environment.</li></ul>Interested candidates are invited to send their resumes to: hr@ahamson.comPay: From Rs50,000.00 per monthWork Location: In person

Marketing Specialist (Meta Ads)

VIBE TRIBE

Job Title: Growth &amp; User Acquisition SpecialistType: 3-Month Contract, Full-TimeTimings: 9:00 AM &ndash; 6:00 PMLocation: RemotePotential: May convert into a full-time, long-term roleWe are looking for a Growth &amp; User Acquisition Specialist with 3+ years of experience in building, executing, monitoring, and optimizing end-to-end digital funnels.The ideal candidate should understand how to generate leads, nurture them, monitor campaign performance, and improve conversions through strong funnel strategy, automation, email marketing, WhatsApp/DM automation, and AI-led landing page development.Key Responsibilities:<ul><li>Plan, build, and execute end-to-end user acquisition funnels.</li><li>Create and optimize landing pages, funnel pages, quizzes, and lead generation journeys.</li><li>Set up and manage nurturing flows through Mailchimp email sequences.</li><li>Work with ManyChat and similar tools for WhatsApp/DM automation and lead nurturing.</li><li>Monitor live campaigns, track results, and identify what is working and what needs improvement.</li><li>Generate regular performance reports with clear insights and recommendations.</li><li>Suggest improvements to increase lead quality, engagement, and conversion rates.</li><li>Track leads through the funnel and improve conversion at each stage.</li><li>Support campaign strategy, targeting, retargeting, and audience segmentation.</li><li>Use AI tools like Claude and similar platforms to support landing page copy, quiz creation, funnel assets, and testing ideas.</li><li>Coordinate with internal teams to ensure campaigns are launched smoothly and optimized regularly.</li></ul>Requirements:<ul><li>3+ years of experience in growth marketing, user acquisition, performance marketing, or funnel management.</li><li>Strong understanding of digital funnels, lead generation, nurturing, reporting, and conversion optimization.</li><li>Hands-on experience with Mailchimp, ManyChat, landing pages, quizzes, and automation tools.</li><li>Ability to monitor campaign performance and suggest practical improvements.</li><li>Comfortable using AI tools for campaign, funnel, and landing page development.</li><li>Ability to think strategically and execute independently.</li><li>Strong communication, ownership, and problem-solving skills.</li></ul>This is a full-time contractual role for 3 months, with the potential to convert into a long-term full-time position based on performance.Please share your cvs at rameza.rahman@thevtconsultancy.comWork Location: Remote

Growth & User Acquisition Specialist

Society for Human Resource Management (SHRM)

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
 
Summary
 The Senior Specialist, Demand Generation plays a pivotal role in executing, optimizing, and connecting SHRM’s demand generation campaigns across the full marketing ecosystem. Reporting to the Manager, Demand Generation, this role operates at the intersection of data, automation, and campaign strategy, ensuring programs run seamlessly across channels and platforms.
 As part of the Performance Marketing Pod, the Senior Specialist partners closely with the Adobe Engine teams (Growth & Journey, Marketing Technology & Operations, and Digital Experience) to ensure alignment between campaign execution, audience targeting, and journey orchestration. This role applies a data-driven and collaborative approach to deliver high-performing programs that drive awareness, engagement, and pipeline growth across SHRM’s B2B2C audiences.
 Responsibilities
 
<ul>
<li>Execute and optimize multi-channel demand generation campaigns using marketing automation, data segmentation, and behavioral targeting to drive measurable engagement and pipeline growth.</li>
<li>Collaborate with the Adobe Engine teams to ensure campaign activations align with automated journeys, personalization strategies, and data-governance best practices.</li>
<li>Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer (AJO), Marketo, and Salesforce to ensure seamless targeting, lead flow, and data integrity.</li>
<li>Develop, test, and deploy campaign assets (emails, landing pages, forms, automations) with precision and alignment to brand and audience standards.</li>
<li>Partner with Revenue Enablement and Analytics teams to share insights, improve lead quality, and close the feedback loop between marketing performance and sales results.</li>
<li>Analyze campaign and audience performance data to identify optimization opportunities, create reports, and deliver actionable insights to stakeholders.</li>
<li>Build and maintain integrations between marketing technology systems (Adobe Experience Cloud, Salesforce, etc.) to streamline workflows and enhance data accuracy.</li>
<li>Support ABM and intent-based initiatives through audience selection, dynamic personalization, and reporting.</li>
<li>Contribute to post-campaign reviews by documenting learnings, performance outcomes, and improvement recommendations across the Pod.</li>
<li>Leverage AI and automation tools to improve targeting, content delivery, and campaign efficiency.</li>
<li>Serve as a subject-matter resource for automation and data operations, mentoring Specialists and sharing best practices across marketing teams.</li>
</ul>
Education & Experience Requirements
 
Education
 <ul>
<li>Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.</li>
</ul>
Experience
 <ul>
<li>Five (5) or more years of experience in demand generation, account-based marketing or digital marketing.</li>
</ul>
Certifications
 <ul>
<li>Certifications in the Adobe Experience tools are a plus.</li>
</ul>
Knowledge, Skills & Abilities
 
<ul>
<li>Deep understanding of marketing automation operations, including workflow design, audience segmentation, and data management.</li>
<li>Demonstrated ability to collaborate cross-functionally with Adobe Engine, Sales, and Analytics teams to ensure campaigns, data, and reporting are fully integrated.</li>
<li>Proficiency in Adobe Experience Cloud (AJO, Marketo), Salesforce, and analytics tools to execute and measure campaigns across multiple touchpoints.</li>
<li>Analytical and data-curious mindset, with the ability to interpret campaign results and recommend optimizations that drive conversion and ROI.</li>
<li>Experience supporting account-based and intent-driven marketing initiatives through personalization and audience targeting.</li>
<li>Strong project management and prioritization skills; capable of managing concurrent programs with accuracy and attention to detail.</li>
<li>Excellent collaboration and communication skills, with the ability to translate technical processes into clear business insights.</li>
<li>Familiarity with AI and automation technologies to improve efficiency, targeting, and campaign performance.</li>
<li>Passion for continuous learning and innovation in digital marketing, data analytics, and audience engagement.</li>
</ul>
Physical Requirements
 
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
 <ul>
<li>Prolonged periods of sitting at a desk and working on a computer.</li>
<li>Frequent use of hands and fingers for typing, handling documents, and using office equipment.</li>
<li>Occasional standing, walking, bending, and reaching.</li>
<li>Ability to lift and carry up to 30 pounds as needed.</li>
<li>Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.</li>
</ul>
Work Environment
 
Hybrid Schedule (3 Days In-Office / 2 Days Remote): 
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
 Travel: Occasional 0-10%
 #LI MS1
 The hiring range for this position is $83,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
 
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
 
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
 
We do not sponsor applicants for work visas.

Senior Specialist, Demand Generation

TenTwenty

Role OverviewWe are looking for a Senior Digital Marketing Specialist with a strong primary focus on SEM and performance marketing, and a working knowledge of SEO. This is a client-facing, individual contributor role. The right candidate can confidently own Google Ads strategy and execution, communicate campaign performance to clients with clarity and authority, and bring structured thinking around how AI tools can sharpen both internal workflows and client-facing deliverables.Location DAFZA, Dubai, UAEResponsibilitiesSEM &amp; Performance Marketing (Primary Focus)<ul><li>Own and execute tentwenty's client&rsquo;s Google Ads strategy across paid search, remarketing, display, and Performance Max campaigns.</li><li>Build, manage, and optimise advertising budgets to deliver measurable ROI for clients across industries.</li><li>Design full-funnel customer journeys including landing page flows, ad sequencing, nurturing paths, and conversion tracking setups.</li><li>Write high-performing ad copy aligned with brand tone and campaign objectives, copy that converts, not just impressions.</li><li>Run structured A/B tests across ads, creatives, and landing pages; translate findings into documented optimisation decisions.</li><li>Produce clear, well-structured performance reports and present campaign insights to clients with confidence and professionalism.</li><li>Stay current on SEM developments: AI-assisted bidding, audience targeting changes, privacy updates, and platform shifts.</li><li>Collaborate with UX, design, and development teams to ensure landing page performance aligns with campaign intent.</li></ul>SEO (Supporting Capability)SEO is not the core of this role, but the right candidate will have a solid working understanding of how organic and paid search interact and will be comfortable contributing to SEO conversations with clients when needed.<ul><li>Support SEO audits, keyword gap analysis, and on-site optimisation reviews where they intersect with paid strategy.</li><li>Contribute to technical SEO discussions particularly around tracking, indexation, and landing page health.</li><li>Understand local SEO fundamentals, including Google Business Profile and map-pack visibility.</li><li>Coordinate with the internal SEO lead on accounts where SEM and SEO run in parallel.</li></ul>AI Integration (Mandatory Capability)This is not optional. We expect candidates to demonstrate a clear, practical command of AI tools not awareness of them. The role requires an active, documented approach to using AI to improve how work gets done and how it gets presented.<ul><li>Present specific, tested strategies for using AI to improve internal workflows: campaign planning, copy generation, audience research, and reporting automation.</li><li>Demonstrate how AI tools have been applied to improve client deliverables including presentations, performance summaries, and strategic recommendations.</li><li>Use AI responsibly and with editorial judgement no generic outputs, no unreviewed copy, no fabricated data.</li><li>Stay informed on emerging AI tools relevant to SEM and digital marketing, and apply them with a clear rationale.</li><li>During the interview process, candidates will be asked to walk through a specific example of AI integration in their workflow. Theoretical familiarity is not sufficient.</li></ul>Client Communication &amp; PresentationClient-facing communication is a core function of this role, not a secondary skill. The following are non-negotiable.<ul><li>Fluent, professional written and spoken English including the ability to write clearly under time pressure and for varied audiences.</li><li>Confident presentation skills: able to walk a client through campaign performance, strategic rationale, and next steps without needing a script.</li><li>Able to translate complex data into plain-language insights that clients can act on.</li><li>Experienced in preparing and delivering structured client reports, QBRs, and campaign review presentations.</li><li>Comfortable managing difficult conversations &mdash; budget constraints, underperforming campaigns, scope discussions &mdash; with composure and clarity.</li></ul>Required SkillsMust Have<ul><li>8+ years of hands-on digital marketing experience, with Google Ads as the primary channel.</li><li>Demonstrable track record managing Google Ads campaigns at scale, including budget ownership, bid strategy, and conversion optimisation.</li><li>Experience building high-converting funnels, landing page flows, and nurturing sequences.</li><li>Fluent English written and spoken at a professional business standard. This will be assessed during the interview process.</li><li>Strong presentation skills with experience presenting performance data and strategy to clients directly.</li><li>Analytical mindset: able to interpret campaign data, identify meaningful trends, and translate them into clear recommendations.</li><li>Working knowledge of SEO principles sufficient to contribute to integrated client conversations.</li><li>Proficiency with Google Ads, Google Analytics 4, Google Search Console, and at least one third-party platform (Ahrefs, SEMrush, or equivalent).</li><li>Demonstrated, practical use of AI tools in a professional digital marketing context.</li><li>Ability to manage multiple client accounts and competing deadlines independently.</li></ul>Good to Have<ul><li>Agency background &mdash; prior experience managing multiple client accounts simultaneously.</li><li>Knowledge of basic HTML/CSS or familiarity with CMS platforms (WordPress, Webflow, Shopify).</li><li>Experience with multi-language or multi-market campaigns.</li><li>Google Ads or Google Analytics certifications.</li><li>Familiarity with CRM-connected ecosystems or marketing automation platforms.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field (preferred, not required).</li><li>Case studies or demonstrable results from past SEM campaigns &mdash; you will be asked to present these.</li><li>A specific example of AI tool integration in your workflow, ready to walk through during the interview.</li><li>Certifications in Google Ads, Google Analytics, or related platforms are a bonus, not a substitute for demonstrated skill.</li></ul>Why You'll Love Working With Us<ul><li>A collaborative, multicultural team in a flat structure &mdash; direct access to leadership, no unnecessary bureaucracy.</li><li>Continuous development &mdash; training, learning opportunities, and regular personal check-ins.</li><li>Real room for initiative: new ideas and experimentation are genuinely welcomed.</li><li>Competitive salary with clear opportunities for growth.</li><li>Comprehensive health insurance.</li><li>Exposure to international projects and diverse client portfolios.</li><li>Team events, birthday surprises, and the kind of workplace people actually enjoy coming to.</li></ul>How to ApplyFill out the application form to apply. If you'd like to follow up, contact the team at sanam@tentwenty.me.Pay: Rs180,000.00 - Rs250,000.00 per monthWork Location: In person

Senior Digital Marketing Specialist (SEM-Led | Client-Facing)

Secret Gardens LLC

<div><div>Are you a data-driven digital marketer who enjoys creating, optimizing, and tracking high-performing campaigns? Secret Gardens is looking for a Digital Marketing to join our growing team and help strengthen our online presence across multiple brands.</div> 
As part of our marketing team, you'll manage digital campaigns, monitor performance, generate insights, and support lead management while working closely with our sales, procurement, and project teams.<div></div><h3 class="jobSectionHeader"> 
Requirements</h3>
Digital Marketing &amp; Performance 
<ul><li>
Manage and optimize Google Ads and social media campaigns. 
</li><li>
Monitor website performance using Google Analytics and Google Search Console. 
</li><li>
Track campaign performance through Google Ads and social media analytics. 
</li><li><div>
Prepare monthly performance reports covering: 
</div><ul><li>
Website traffic 
</li><li>
Lead generation 
</li><li>
Cost per lead 
</li><li>
Campaign ROI 
</li><li>
Engagement metrics 
</li></ul></li><li>
Provide data-driven recommendations to improve campaign performance and marketing results.</li></ul><div> 
CRM &amp; Lead Management 
</div><ul><li>
Manage lead tracking using Zoho CRM. 
</li><li>
Ensure accurate lead source attribution. 
</li><li>
Coordinate with the Sales team for smooth lead handover. 
</li><li>
Generate reports on campaign performance and lead quality. 
</li><li>
Support workflow optimization across Zoho CRM, Zoho People, and Zoho Recruit.</li></ul><div> 
Procurement Coordination 
</div><ul><li>
Support procurement activities to ensure supplier contracts align with project requirements. 
</li><li>
Collect, evaluate, and compare vendor quotations before client presentations. 
</li><li>
Organize and monitor vendor and supplier agreements. 
</li><li>
Coordinate with the Project Engineer to monitor procurement timelines. 
</li><li>
Attend procurement meetings to stay updated on project progress, materials, and invoicing requirements.</li></ul><div></div><div> 
Qualifications</div><div></div><div> 
<ul><li>
Bachelor's degree in Marketing, Business, or a related field. 
</li><li>
Experience in digital marketing, campaign management, or performance marketing. 
</li><li>
Proficiency in Google Analytics, Google Search Console, Google Ads, and social media analytics. 
</li><li>
Experience with Zoho CRM is an advantage. 
</li><li>
Strong analytical, reporting, and organizational skills. 
</li><li>
Excellent communication and time management abilities. 
</li><li>
Ability to manage multiple projects in a fast-paced environment. 
</li><li>
Proactive, detail-oriented, and results-driven.</li></ul></div></div><div></div>
 
Bachelor's degree in Marketing, Business, or a related field.
Experience in digital marketing, campaign management, or performance marketing.

Digital Marketing

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