performance marketing specialist

Sigi Technologies PVT LTD

Job Title: Performance Marketing SpecialistCompany: Sigi Technologies Location: 2nd Floor, Bhutta Plaza, 2A Kibriya Town, Near Ali Town Orange Line Train Station, Raiwind Road, Lahore Employment Type: Full-TimeAbout Sigi TechnologiesAt Sigi Technologies, we lead the way in software design and development, specializing in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design. As we grow our SaaS and B2B tech offerings, we are scaling our digital marketing capabilities and are in search of a strategic, hands-on expert to lead performance campaigns.Position OverviewWe are looking for a Performance Marketing Specialist to take ownership of our paid media strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. This role requires a strategic thinker with strong executional capability, well-versed in full-funnel marketing for B2B tech and long-funnel products. You will be responsible for driving qualified leads and optimizing campaigns to achieve revenue goals.Responsibilities<ul><li>Lead the planning, setup, and day-to-day management of paid campaigns across Google (Search, Display, Video), Meta, LinkedIn, and YouTube.</li><li>Implement advanced conversion tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Manage audience segmentation, targeting, and retargeting across channels to optimize every stage of the marketing funnel.</li><li>Develop and maintain performance dashboards and visual reporting tools to track KPIs.</li><li>Analyze campaign results and provide actionable insights on creative performance, audience behavior, and budget allocation.</li><li>Collaborate with content, design, and sales teams to align messaging and lead generation strategy.</li><li>Stay ahead of platform updates, digital trends, and performance benchmarks.</li></ul>Requirements<ul><li>Minimum 4&ndash;5 years of experience in performance marketing, with at least 2 years in a senior or lead role.</li><li>Proven expertise in running campaigns on Google Ads, Meta, LinkedIn, and YouTube.</li><li>Strong experience with GA4, Google Tag Manager, and conversion tracking best practices.</li><li>Deep understanding of B2B lead generation and long-funnel marketing strategies.</li><li>Analytical mindset with strong experience in performance reporting, dashboard tools (e.g., Data Studio, Looker).</li><li>Confident in managing and optimizing full-funnel paid media campaigns independently.</li><li>Excellent communication and cross-functional collaboration skills.</li></ul>How to ApplyPlease apply by uploading your resume to the Indeed job posting for the Senior Performance Marketer position at Sigi Technologies. Alternatively, you may share your resume directly at hr@sigitechnologies.com.We look forward to reviewing your application. Only shortlisted candidates will be contacted for an interviewJob Type: Full-timePay: Rs85,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketing Specialist

HR Ways

About the job Performance Marketing SpecialistAbout Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization. &#65279; &#65279;About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation. &#65279; Key Responsibilities: &#65279; &#65279; PPC &amp; Paid Media:<ul><li>Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).</li><li>Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Conduct keyword research, competitor analysis, and adjust bids to improve performance.</li><li>Collaborate with the SEO team to align landing pages and website experience with campaign goals.</li></ul>&#65279;Landing Pages &amp; Conversion Rate Optimization (CRO):&#65279;<ul><li>Work with designers and developers to enhance landing page UX and improve conversion rates.</li><li>Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.</li></ul>Analytics &amp; Reporting:<ul><li>Track key performance metrics (ROAS, CTR, CPA, etc.).</li><li>Create performance reports for senior management, ensuring data accuracy and actionable insights.</li><li>Identify and resolve discrepancies in campaign tracking and reporting.</li></ul>Growth Opportunities:<ul><li>Support email marketing campaigns and CRM workflows (e.g., Pardot).</li><li>Assist with basic SEO initiatives and B2B lead generation strategies.</li><li>Get involved in marketing automation projects across multiple channels.</li></ul>Required Qualifications:<ul><li>5-8 years of hands-on experience managing Google Ads campaigns.</li><li>Basic understanding of landing page UX and A/B testing principles.</li><li>Strong analytical skills and attention to detail.</li><li>Good in English (both written and verbal).</li></ul>Bonus / Nice to Have:<ul><li>Experience with CRM platforms (e.g., Salesforce, Pardot).</li><li>Familiarity with email marketing tools and workflows.</li><li>Exposure to SEO and content marketing strategies.</li></ul>OTHER DETAILS: &#65279;Experience: &#65279;5-8 years&#65279; &#65279;Location: Karachi &#65279;Work Mode: Onsite &#65279;Timings: 11AM - 8PM &#65279;Reporting To: Senior PPC Lead (UK)&#65279;&#65279;About HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs250,000.00 - Rs350,000.00 per monthWork Location: In person

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Performance Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs60,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Quiptales Mediaa

Performance Marketing SpecialistRole Overview: We are seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other digital platforms.Responsibilities:<ul><li>Run and optimize paid campaigns for lead generation, conversions, and ROI.</li><li>Manage budgets, targeting, and performance metrics (CPC, CTR, ROAS, CPL).</li><li>Conduct A/B testing on ads, creatives, and landing pages.</li><li>Track and report campaign performance using analytics tools</li><li>Collaborate with design/content teams for creatives and landing pages.</li><li>Stay updated with industry trends and platform updates.</li></ul>Requirements:<ul><li>2&ndash;4 years of experience in performance marketing.</li><li>Strong skills in Google Ads, Meta Ads, LinkedIn Campaign Manager.</li><li>Proficiency in Google Analytics/GA4 and campaign reporting.</li><li>Analytical, creative, and detail-oriented mindset.</li><li>Google Ads/Meta certifications (preferred).</li></ul>Job Type: Full-timePay: &#8377;10,000.00 - &#8377;15,000.00 per monthBenefits:<ul><li>Paid sick time</li></ul>Work Location: In person

Coderlly Software Pvt Ltd

Company: CaseFox Inc.Location: Bhopal (In Office)Department: MarketingDesignation: Performance Marketing SpecialistReports To: Marketing ManagerSummaryWe are looking for a data-driven Performance Marketing Specialist to scale demand generation for our SaaS product. This role focuses on running high-performance paid campaigns across multiple channels, optimizing for quality leads, product demo bookings, and ROI. The ideal candidate will bring hands-on experience in SaaS marketing, performance optimization, and global lead generation.Key Responsibilities<ul><li>Paid Ads Management: Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook &amp; Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.</li></ul><ul><li>Lead Generation &amp; Funnel Growth: Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.</li></ul><ul><li>Budget &amp; Performance Optimization: Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.</li></ul><ul><li>A/B Testing &amp; Experimentation: Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.</li></ul><ul><li>Creative Direction: Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.</li></ul><ul><li>Analytics &amp; Reporting: Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.</li></ul><ul><li>SaaS Marketing Strategy: Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.</li></ul><ul><li>Collaboration: Partner with content, product, and sales teams to ensure integrated campaign execution.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li></ul><ul><li>3+ years of experience in performance marketing, preferably in B2B SaaS.</li></ul><ul><li>Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.</li></ul><ul><li>Strong analytical skills with the ability to interpret data and translate it into campaign improvements.</li></ul><ul><li>Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.</li></ul><ul><li>Excellent communication and collaboration skills.</li></ul>Why Join CaseFox?1. Be part of a fast-growing SaaS company with a global customer base.2. Opportunity to work in a dynamic, target-driven environment.3. Competitive salary with attractive incentive structures.4. Continuous learning and professional development opportunities.5. Free lunch at officeJob Types: Full-time, PermanentPay: &#8377;9,517.60 - &#8377;50,702.11 per monthBenefits:<ul><li>Flexible schedule</li><li>Food provided</li><li>Health insurance</li><li>Leave encashment</li><li>Life insurance</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Taager

<div>About Taager 

Taager 
is the first B2B startup specialized in supporting social sellers. We are democratizing the social e-commerce space by enabling entrepreneurs &mdash; whether beginners or experienced &mdash; to sell online without capital, inventory, or operational experience. We handle product selection, storage, logistics, payment collection, and customer service on behalf of our merchants. 

Launched in 2019 with a team of just 8 people, we&rsquo;ve grown to over 700 employees across Egypt, Saudi Arabia, the UAE, and more recently, Morocco. We serve over 
34,000 social commerce sellers from diverse backgrounds &mdash; from students seeking side income to seasoned digital marketers aiming to become independent entrepreneurs. Our sellers have access to over 2,500 high-potential products.

Our teams are driven by our mission and deeply motivated to provide the best experience for our sellers. With a commitment to quality and operational excellence, we're transforming the social commerce landscape in the MENA region! 
Our Mission

To empower anyone to start and grow their own e-commerce business. 
Our Vision

We envision a world where anyone can sell online, earn a living, and even build wealth &mdash; all within a simple, low-risk environment. A world where the magic of technology is made accessible to the most talented merchants. 
Why Join Taager?
<ul>
<li>You'll work in an international environment with team members from over 10 nationalities.</li>
<li>You&rsquo;ll have access to a very attractive compensation plan, depending on your ability to scale.</li>
<li>We invest in team development and prioritize internal promotions.</li>
<li>You&rsquo;ll work alongside ambitious, kind, and talented individuals</li></ul> 


Position Summary: 
We are seeking a Performance Marketing Specialist with proven expertise in B2B marketing to join our growing team. This role is ideal for a data-driven marketer who thrives on designing, executing, and optimizing campaigns across acquisition and activation funnels. You will play a critical role in driving measurable growth, ensuring marketing investments deliver strong ROI, and shaping the digital customer journey.

What will you do:
<ul>
<li>Campaign Strategy &amp; Execution
<ul><li>Plan, launch, and optimize acquisition and activation campaigns across paid search, social, display, and programmatic channels.</li>
<li>Develop targeted strategies for B2B audiences to drive high-quality leads and conversions.</li>
<li>Collaborate with sales, product, and content teams to ensure alignment between campaigns and business objectives.</li>
</ul></li><li>Performance Measurement &amp; Analytics
<ul><li>Own end-to-end campaign tracking, attribution, and performance reporting.</li>
<li>Define, monitor, and analyze KPIs including CAC, CPL, conversion rates, ROAS, and retention metrics.</li>
<li>Conduct A/B tests and leverage insights to improve efficiency across the funnel.</li>
</ul></li><li>Optimization &amp; Growth
<ul><li>Identify scaling opportunities while maintaining efficiency and quality of leads.</li>
<li>Implement retargeting, nurturing, and activation strategies to increase pipeline velocity.</li>
<li>Stay ahead of industry trends, tools, and competitive strategies to enhance campaign effectiveness.</li>
</ul></li><li>Collaboration &amp; Reporting
<ul><li>Partner with the analytics team to create dashboards and actionable insights.</li>
<li>Present performance updates, growth opportunities, and strategic recommendations to stakeholders.</li>
<li>Work closely with design and content teams to develop compelling creatives and tailored messaging.</li>
</ul>
</li></ul>What will make you Successful:
<ul>
<li>3&ndash;4 years of proven experience in performance marketing, with a strong emphasis on B2B acquisition and activation.</li>
<li>Solid track record of managing multi-channel paid campaigns (Google Ads, LinkedIn AdMixpanel, metabasetic).</li>
<li>Advanced proficiency in analytics platforms and tools (e.g., Google Analytics 4, Mixpanel, Metabase, or similar).</li>
<li>Strong command of data-driven decision-making, KPI tracking, and marketing attribution models.</li>
<li>Experience designing and optimizing funnels for lead generation, qualification, and activation.</li>
<li>Excellent understanding of B2B buying cycles and digital user journeys.</li>
<li> Strong communication skills with the ability to translate complex performance insights into actionable recommendations.</li></ul></div>

HA-Technologies

About the Role: We are seeking a highly motivated Performance Marketing Specialist to join our growing team. The ideal candidate will have strong expertise in running paid campaigns across multiple digital platforms, with a proven track record of driving measurable results such as lead generation, conversions, and ROI.Key Responsibilities<ul><li>Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other platforms.</li><li>Manage and monitor campaign budgets to ensure maximum ROI.</li><li>Conduct A/B testing on ad creatives, audiences, and landing pages.</li><li>Use analytics tools (Google Analytics, GA4, Meta Business Suite, etc.) to track KPIs and optimize performance.</li><li>Work closely with the creative team to design compelling ad copies, creatives, and landing pages.</li><li>Stay updated on digital marketing trends, new ad formats, and platform updates.</li><li>Generate regular performance reports and provide actionable insights to management.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>2&ndash;4 years of experience in performance marketing (preferably in a marketing/IT agency).</li><li>Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.</li><li>Hands-on experience with SEO basics, Google Tag Manager, and conversion tracking.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to handle multiple campaigns under tight deadlines.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you explain the difference between CPC, CPM, and CPA models?</li><li>How do you set up and track conversion events in Google Analytics or GA4?</li><li>What is Quality Score in Google Ads, and how does it affect campaign performance?</li><li>Explain your process for audience targeting and retargeting in Meta Ads.</li><li>How do you structure and optimize campaigns for lead generation vs. e-commerce sales?</li><li>Can you describe a successful paid campaign you managed? What KPIs did you track?</li><li>How do you calculate ROAS (Return on Ad Spend) and optimize for it?</li></ul>Work Location: In person

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