performance marketing specialist

Soum

<div>
 About Us:
 
 
 Soum is on a mission to revolutionize e-commerce in the MENA region and beyond by building the most convenient and trustworthy re-commerce marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable. Since our launch in July 2021, Soum has become one of the fastest-growing startups in the region, achieving rapid expansion in both our team and product offerings. In recognition of our impact and growth, we were proudly named one of the Top 10 LinkedIn Startups in Saudi Arabia for 2024.
 
 
 Position Overview:
 
 
 Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.
 
 
 
 Work Schedule
 
 
 
 Work Week:
 
 Sunday &ndash; Thursday
 
 
 
 Work Timings:
 
 9:00 AM &ndash; 6:00 PM (Saudi Arabian Time Zone)
 
 
 
 Role &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute high-impact performance marketing strategies across multiple digital channels
 </li>
 <li>
 Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
 </li>
 <li>
 Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
 </li>
 <li>
 Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels
 </li>
 <li>
 Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
 </li>
 <li>
 Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
 </li>
 <li>
 Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
 </li>
 <li>
 Collaborate with data &amp; tech teams to automate workflows, integrate new tools, and enhance customer segmentation
 </li>
 <li>
 Improve funnel conversion rates through data-driven optimizations and behavioural insights
 </li>
 <li>
 Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies
 </li>
 <li>
 Implement incrementality testing to distinguish real performance uplift vs. cannibalization
 </li>
 <li>
 Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing
 
 
 
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment
 </li>
 <li>
 Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
 </li>
 <li>
 Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
 </li>
 <li>
 Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
 </li>
 <li>
 Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
 </li>
 <li>
 Hands-on experience in A/B testing, marketing automation, and behavioral analytics
 </li>
 <li>
 Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
 </li>
 <li>
 CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
 </li>
 <li>
 Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability)
 </li>
 <li>
 Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools
 </li>
 <li>
 Strong presentation, communication, and stakeholder management skills
 </li>
 <li>
 Strong knowledge of Apple&rsquo;s SKAdNetwork, ATT framework, and mobile privacy regulations
 
 
 
 
 
 </li>
 </ul>
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

Performance Marketing Specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>To Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Digital Otters

Company: Digital Otters Location: Lahore Job Type: Full-TimeJob OverviewWe are looking for a highly skilled and results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Facebook, Instagram, Google, YouTube, and TikTok. The ideal candidate is someone who understands performance marketing, lead generation, e-commerce ads, tracking, and analytics with the ability to deliver strong ROI for clients.Key Responsibilities<ul><li>Create, manage, and optimize Meta Ads (FB/IG), Google Ads, and TikTok Ads campaigns.</li><li>Develop targeting strategies, ad sets, custom audiences, and remarketing funnels.</li><li>Write compelling ad copy, select creatives, and run A/B tests.</li><li>Monitor daily ad performance, adjust budgets, and improve ROAS.</li><li>Create weekly and monthly performance reports for clients.</li><li>Conduct competitor analysis and market research for better targeting.</li><li>Set up Pixel, Conversion API (CAPI), UTM tracking, and event tracking.</li><li>Manage client communication related to campaign performance.</li><li>Optimize landing pages for better ad performance.</li><li>Stay updated with platform trends, policy changes, and best practices.</li></ul>Required Skills &amp; Experience<ul><li>2+ years experience running paid ads (Meta, Google, or TikTok).</li><li>Strong understanding of CPC, CPA, ROAS, CTR, CPM, and analytics dashboards.</li><li>Hands-on experience with Facebook Ads Manager and Google Ads.</li><li>Ability to create high-converting ad creatives (images, videos, captions).</li><li>Ability to manage multiple client accounts simultaneously.</li><li>Good communication and reporting skills.</li><li>Experience with Shopify, WordPress, Funnels, CRM is a plus.</li></ul>Preferred Qualifications<ul><li>Experience working in a marketing agency.</li><li>Knowledge of retargeting funnels, pixel events, and conversion tracking.</li><li>Ability to suggest creative angles and campaign strategies.</li><li>Strong understanding of Pakistan + UAE audiences (bonus for you!).</li></ul>Job Type: Full-timeWork Location: In person

dubizzle Egypt

<div>
 
 dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.
 
 
 As part of dubizzle, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 As the Performance Marketing Specialist, you will be responsible, with the help of the Team Lead, for creating, shaping, and optimising our digital campaigns while also working with various internal teams to create end-to-end marketing strategies.
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels.
 </li>
 <li>
 Identify trends and insights, and optimise spend and performance based on the insights.
 </li>
 <li>
 Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
 </li>
 <li>
 Familiarise with existing tracking and funnels.
 </li>
 <li>
 Assist in setting up pixel implementation, conversions and event tracking.
 </li>
 <li>
 Analyse data to identify problems and opportunities.
 </li>
 <li>
 Produce effective ad copies.
 </li>
 <li>
 Define OKRs for channel experiences.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree from a reputable university.
 </li>
 </ul>
 
 
 Experience:
 
 
 <ul>
 <li>
 3 - 5 years of prior experience in Digital Marketing.
 </li>
 </ul>
 
 
 Knowledge:
 
 
 <ul>
 <li>
 Knowledge of core digital marketing tools.
 </li>
 <li>
 Practical knowledge of digital platforms (Google, Facebook).
 </li>
 <li>
 Understanding of web analytics (experience with Google Analytics is preferred).
 </li>
 <li>
 Strong understanding of current online marketing concepts, strategies and best practices.
 </li>
 <li>
 Strong technical and data analysis skills.
 </li>
 <li>
 Strong skills in MS Office Suite (Excel, PowerPoint).
 </li>
 </ul>
 
 
 Skills:
 
 
 <ul>
 <li>
 Fluency in English
 </li>
 <li>
 Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy.
 </li>
 <li>
 Excellent communication and literacy skills.
 </li>
 </ul>
 
 
 Traits:
 
 
 <ul>
 <li>
 Self-motivated &amp; willing to take on new challenges.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A fast paced, high performing team.
 </li>
 <li>
 Comprehensive Health Insurance
 </li>
 <li>
 Life Insurance
 </li>
 <li>
 Rewards &amp; Recognitions
 </li>
 <li>
 Learning &amp; Development opportunities
 </li>
 </ul>
 
 #Egyptdubizzle
 
 
</div>

soum

<div><div>About Us:</div><div>
Soum is on a mission to revolutionize e-commerce in the MENA region and beyond by building the most convenient and trustworthy re-commerce marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable. Since our launch in July 2021, Soum has become one of the fastest-growing startups in the region, achieving rapid expansion in both our team and product offerings. In recognition of our impact and growth, we were proudly named one of the Top 10 LinkedIn Startups in Saudi Arabia for 2024.</div><div></div><div> 
Position Overview:</div><div>
Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.</div><div></div><div> 
Work Schedule</div><div>
Work Week: Sunday &ndash; Thursday</div><div>
Work Timings: 9:00 AM &ndash; 6:00 PM (Saudi Arabian Time Zone)</div>
<h3 class="jobSectionHeader">Role &amp; Responsibilities</h3><ul><li>
Develop and execute high-impact performance marketing strategies across multiple digital channels.</li><li>
Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.</li><li>
Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.</li><li>
Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.</li><li>
Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.</li><li>
Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).</li><li>
Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.</li><li>
Collaborate with data &amp; tech teams to automate workflows, integrate new tools, and enhance customer segmentation.</li><li>
Improve funnel conversion rates through data-driven optimizations and behavioural insights.</li><li>
Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.</li><li>
Implement incrementality testing to distinguish real performance uplift vs. cannibalization.</li><li>
Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.</li></ul><h3 class="jobSectionHeader">
Requirements:</h3><ul><li>
Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment.</li><li>
Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).</li><li>
Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.</li><li>
Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.</li><li>
Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).</li><li>
Hands-on experience in A/B testing, marketing automation, and behavioral analytics.</li><li>
Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar).</li><li>
CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage.</li><li>
Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).</li><li>
Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.</li><li>
Strong presentation, communication, and stakeholder management skills.</li><li>
Strong knowledge of Apple&rsquo;s SKAdNetwork, ATT framework, and mobile privacy regulations.</li></ul>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Commco Holdings Private Limited

We are seeking a data-driven Performance Marketing Specialistwith expertise in local market campaigns, e-commerce, and paid advertising across Meta Ads (Facebook &amp; Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing performance marketing campaigns to drive customer acquisition, engagement, and ROI in the local market.Duties &amp; Responsibilities● Publish, manage and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to meet business objectives (lead gen, sales, app installs, etc.).● Develop hyper-localized ad strategies tailored to the target market, ensuring cultural and linguistic relevance.● Manage budgets, bidding strategies, and A/B testing to maximize ROAS (Return on Ad Spend) and lower CAC (Customer Acquisition Cost).● Drive sales for e-commerce platforms through high-converting ad creatives and landing pages.● Support UGC and content execution workflows while collaborating with the creative team to develop and implement engaging ad content (static, video, carousel) that resonates with the local audience and campaign objectives.● Monitor KPIs (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for continuous improvement.● Use Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track performance and attribution.● Manage and maintain product listings across Shopify and other platforms, including updating pricing, product descriptions, creatives, and inventory details, while supporting basic store optimizations to ensure accuracy, consistency, and smooth day-to-day ecommerce operations.● Generate weekly/monthly reports with data-driven recommendations for scaling successful campaigns.● Execute day-to-day tasks by following defined checklists and SOPs, assisting in testing new campaigns, creatives, and audiences, and ensuring timely execution of all assigned tasks under the guidance of the Digital Marketing Manager.● Stay updated on local market trends, competitor strategies, and platform algorithm changes.● Identify new growth opportunities within emerging ad platforms or audience segments.Qualifications &amp; Experience● BBA or MBA in Marketing● 4+ years of hands-on experience in performance marketing, preferably in e-commerce or local market campaigns.Skills, Knowledge &amp; Competencies● Proven expertise in managing ads on Meta, Google Ads, Snapchat, and TikTok with a strong portfolio of successful campaigns.● Deep understanding of local consumer behavior, cultural nuances, and market trends.● Strong analytical skills with the ability to interpret data and optimize campaigns in real-time.● Excellent communication skills.Job Type: Full-timeApplication Question(s):<ul><li>How would you rate your expertise in digital marketing, specifically in running Meta Ads (Facebook, Instagram, etc.), on a scale of 1 (low) to 10(high)?</li><li>Which e-commerce brands have you worked for?</li><li>What has been your average ROAS?</li><li>Are you able to commute to Wapda Town, Lahore on a daily basis?</li></ul>Work Location: In person

Hindawi Foundation

<div>About Us
Hindawi Foundation is a not-for-profit organization dedicated to promoting education, culture, and a love of reading across diverse communities and languages through innovative digital initiatives.
Our latest platform, Booktime (launched in 2024), provides free access to a global library of children&rsquo;s books for readers aged 12 and under, available worldwide in multiple languages. By joining Hindawi Foundation, you will help use technology to make reading and learning accessible to children everywhere. 
 
The Role
We are seeking a Senior Performance Marketing Specialist for a full-time, on-site role. You will lead user acquisition and engagement strategy for Booktime (App &amp; Web), with a primary focus on scaling installs, signups, and high-quality active users.
The role includes managing multichannel paid campaigns, enhancing tracking infrastructure, optimizing user journeys, and improving retention and reading time. You will collaborate closely with product, content, creative, and development teams to drive measurable growth across the entire user lifecycle.
Key Responsibilities<ul><li>
Develop and execute performance marketing strategies to scale app installs and web signups</li><li>
Manage and optimize paid campaigns across Google Ads and Meta platforms</li><li>
Define and lead tracking strategy (Pixels, Events, MMPs) to ensure accurate performance measurement</li><li>
Identify and implement user events (e.g., Signup, Page Read, Retention milestones) to improve user quality targeting</li><li>
Analyze campaign performance against KPIs including CPI, CPA, ROAS, retention, and active users (readers)</li><li>
Allocate and shift budgets toward high-performing channels and audience segments</li><li>
Collaborate with the creative team to test new ad formats, messaging angles, and performance-driven concepts</li><li>
Optimize user acquisition funnels and user journeys across web and mobile platforms</li><li>
Identify automation opportunities in bidding, reporting, and campaign optimization</li><li>
Stay current with digital advertising trends, privacy updates, and platform algorithm changes</li></ul>
Qualifications &amp; Experience<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>
3&ndash;6 years of experience in Performance Marketing or Growth Marketing</li><li>
Strong hands-on experience with Google Ads and Meta Ads Manager</li><li>
Proven experience scaling mobile apps or digital platforms</li><li>
Strategic understanding of tracking infrastructure (Pixels, Events, MMPs such as AppsFlyer or Adjust)</li><li>
Strong analytical skills with experience using reporting and analytics tools</li><li>
Experience optimizing campaigns based on retention and engagement metrics</li><li>
Excellent written and verbal communication skills in English and Arabic</li></ul>
Why Join Us<ul><li>
Contribute to a mission-driven global education platform</li><li>
Lead growth for an international digital product with real social impact</li><li>
Work within a collaborative, purpose-led team</li><li>
Drive measurable performance results across global audiences</li><li>
Opportunities for continuous learning and professional growth</li></ul>
Kt7re9yIJ1</div>

Senior Performance Marketing Specialist

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