ppc specialist

Vorksol Pvt.Ltd

Job Description:We are looking for a highly skilled Senior PPC &amp; Digital Marketing Specialist(Ads-Focused) with expertise in paid advertising across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. The ideal candidate will be responsible for designing, managing, and optimizing performance-driven ad campaigns, ensuring maximum ROI, and leading our digital paid strategy with innovation and precision.A minimum of 2-3+ years of relevant experience is required.Key Responsibilities:1. PPC Strategy &amp; Campaign Management Develop tailored PPC strategies for Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Conduct audience research, segmentation, and targeting to maximize ROI. Build and manage ad campaigns across Search, Display, Video, and Shopping formats. Optimize bids, budgets, and ad scheduling to achieve conversion goals. 2. Keyword &amp; Audience Targeting Perform advanced keyword research, match-type optimization, and negative keyword strategy. Leverage audience insights, remarketing, and lookalike audiences for improved targeting. Align ad targeting with client&rsquo;s buyer personas and funnel stages. 3. Ad Copywriting &amp; Creative Optimization Write compelling ad headlines and descriptions aligned with brand voice. Collaborate with design teams to produce high-converting ad creatives (images &amp; videos). Test variations of ad copy, CTAs, and creative formats to maximize engagement. Ensure compliance with platform ad policies. 4. Conversion Rate Optimization (CRO) Review and optimize landing pages for higher conversion rates. Implement A/B testing for forms, CTAs, page layouts, and headlines. Ensure alignment between ad messaging and landing page experience. Target PageSpeed Insights benchmarks (90+ Performance, 90+ Accessibility, 100 Best Practices &amp; SEO).5. Analytics &amp; Reporting Set up conversion tracking using GA4, Google Tag Manager, and platform pixels. Create campaign performance dashboards (CTR, CPC, CPA, ROAS, LTV). Provide weekly and monthly reports with actionable insights. Continuously refine targeting and creative based on data-driven results. 6. Budget &amp; ROI Management Allocate and manage ad spend across platforms to maximize ROI. Monitor daily performance and adjust budgets for under/over-performing campaigns. Identify scaling opportunities and reduce wasted spend through optimizations.7. Strategic PPC Leadership Stay updated with Google, Meta, and TikTok ad platform changes and algorithm updates. Propose innovative ad strategies (e.g., Performance Max, Smart Bidding, AI-driven campaigns). Mentor junior marketing team members on PPC best practices. Suggest advanced strategies like dynamic remarketing and multi-touch attribution.8. Collaboration Work closely with SEO, design, and content teams to ensure cross-channel alignment. Be available during business hours (9am&ndash;6pm) for campaign adjustments and approvals. Participate in strategy sessions with client teams to refine objectives and KPIs.Deliverables Expected PPC campaign strategy documents &amp; audience research reports. Ad account setup and structured campaign build-outs. Weekly optimization logs (bid adjustments, targeting refinements, creative tests). Monthly PPC performance reports with insights and recommendations. CRO recommendations for landing pages to increase conversions. Budget allocation and scaling roadmap.Requirements:Qualifications &amp; Skills Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred).2&ndash;3+ years of hands-on PPC experience across multiple platforms.Google Ads Certification &amp; Meta Blueprint Certification (preferred).Proven track record of achieving performance goals (ROAS, CPA, conversions).Strong skills in Google Analytics (GA4), GTM, and data-driven reporting.Excellent copywriting and communication skills.Strong analytical mindset with a results-driven approach.Ability to manage multiple campaigns simultaneously.Apply Now: Interested candidates can send their CV to hr@vorksol.comJob Type: Full-timePay: From Rs120,000.00 per monthWork Location: In person

Senior PPC & Digital Marketing Specialist(Ads-Focused)

SOURCE CODE ACADEMIA

Digital Marketing Specialist We are seeking a results-driven Digital Marketing Specialist to enhance our online presence, generate qualified leads, and support business growth. The ideal candidate will develop and execute multi-channel digital marketing strategies including SEO, paid advertising, social media, and content marketing while analyzing performance and optimizing campaigns for maximum ROI.Key Responsibilities:<ul><li>Plan, execute, and optimize digital marketing campaigns across channels (SEO, Google Ads, social media, email marketing, etc.).</li><li>Conduct market research and audience analysis to identify trends and growth opportunities.</li><li>Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions.</li><li>Oversee social media platforms, create engaging content, and increase brand awareness.</li><li>Develop and implement SEO strategies (on-page, off-page, and technical) to improve organic rankings.</li><li>Collaborate with content creators to produce high-quality, conversion-focused content.</li><li>Track and analyze campaign performance using tools like Google Analytics (GA4), Meta Business Suite, and other marketing tools.</li><li>Monitor KPIs such as traffic, leads, conversion rates, CTR, and ROI; prepare regular performance reports.</li><li>Conduct competitor analysis and identify opportunities to outperform in the market.</li><li>Stay up-to-date with the latest digital marketing trends, tools, and platform updates.</li></ul>Required Skills &amp; Qualifications:<ul><li>3&ndash;4 years of proven experience in digital marketing.</li><li>Strong understanding of digital marketing channels including SEO, PPC, social media, and email marketing.</li><li>Experience with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.).</li><li>Analytical mindset with the ability to interpret data and optimize campaigns accordingly.</li><li>Excellent communication and coordination skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills:<ul><li>Experience with CMS platforms like WordPress or Shopify.</li><li>Knowledge of conversion rate optimization (CRO) techniques.</li><li>Basic understanding of HTML/CSS.</li><li>Experience with marketing automation tools and CRM systems.</li></ul>KPIs / Performance Metrics:<ul><li>Growth in website traffic, leads, and conversions.</li><li>ROI and performance of paid campaigns.</li><li>Improvement in engagement rates across digital platforms.</li><li>Increase in brand awareness and online visibility.</li><li>SEO performance (keyword rankings, organic traffic).</li></ul>Salary Range:PKR 90,000 &ndash; 150,000 per month (based on experience and skill set)Why Join Us:Be part of a dynamic and growth-oriented team where your digital marketing strategies directly impact business success. You&rsquo;ll have the opportunity to work across diverse channels, collaborate with talented professionals, and continuously grow your expertise.Job Type:Full-timeWork Location:RawalpindiJob Type: Full-timePay: Rs90,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Marketing Specialist

Forgotten Women

Company: Forgotten WomenLocation: Bahria Town Phase 8, RawalpindiJob Type: Full-Time (Onsite)Working Hours: Monday to Friday, 11 AM &ndash; 7 PMSalary: PKR 60,000 &ndash; 90,000 per month (depending on experience)How to ApplyApply through the form below:https://forms.gle/LAQDXrfkzpih7eKb7About the RoleWe are looking for a results-driven Google Ads Specialist who can take full ownership of our paid campaigns from planning and execution to optimization and reporting.You will play a key role in driving fundraising and awareness campaigns through high-performing digital advertising. The ideal candidate combines strong analytical skills with a performance-focused mindset.Graphic design skills are preferred to support ad creatives and improve campaign performance.What You&rsquo;ll Do<ul><li>Plan and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)</li><li>Optimize campaigns to improve CTR, conversions, CPC, and overall ROI</li><li>Conduct keyword research, audience targeting, and campaign structuring</li><li>Set up and manage conversion tracking and event tracking</li><li>Analyze performance data and make data-driven optimization decisions</li><li>Create and maintain performance dashboards and reports (Looker Studio)</li><li>Run A/B tests on ads, creatives, and landing strategies</li><li>Manage budgets effectively and scale high-performing campaigns</li><li>Support fundraising and awareness campaigns through paid ads</li><li>Collaborate on or create ad visuals and creatives when needed</li></ul>What We&rsquo;re Looking For<ul><li>Proven experience in Google Ads / PPC campaign management</li><li>Strong understanding of campaign optimization, bidding strategies, and performance metrics</li><li>Experience with Google Looker Studio, Google Analytics, and Tag Manager for data tracking and reporting</li><li>Good understanding of audience targeting, remarketing, and campaign structuring</li><li>Graphic design skills (preferred)</li><li>Analytical mindset with strong attention to detail</li><li>Ability to work independently and meet deadlines</li></ul>Nice to Have<ul><li>Google Ads Certification</li><li>Basic knowledge of SEO / SEM</li><li>Experience with tools like SEMrush, SpyFu, or similar</li></ul>Why Join Us<ul><li>Work on meaningful campaigns supporting vulnerable women globally</li><li>Be part of a mission-driven and growing team</li><li>Opportunity to build a strong performance marketing portfolio</li></ul>For any questions regarding the application process, please feel free to reach out at Arshia@forgottenwomen.orgPay: Rs60.00 - Rs90.00 per monthApplication Question(s):<ul><li>Have you filled out the Google Form provided in the job description?</li></ul>(Applications without completing the form will not be considered.)If not, please complete it using the link below: https://forms.gle/LAQDXrfkzpih7eKb7Work Location: In person

Google Ads Specialist (Graphic Design Preferred)

Sparc Digital Solutions

Job SummaryWe need a Google Ads Specialist with a minimum of 2 years of experience in managing mid-to-large scale budgets. You should be an expert in Search, Display, and Performance Max campaigns, with a deep understanding of how to generate high-quality leads for service-based businesses.Advanced Key Responsibilities<ul><li>Full Funnel Campaign Setup: Designing and executing Search, Display, Remarketing, and Performance Max (PMax) campaigns.</li><li>Conversion Tracking Mastery: Setting up and troubleshooting Google Tag Manager (GTM), GA4 Conversion events, and Enhanced Conversions.</li><li>Lead Quality Optimization: Implementing negative keyword strategies and &quot;Search Themes&quot; to filter out junk leads and focus on high-ticket clients (e.g., Remodeling/Construction).</li><li>A/B Testing: Constantly testing Responsive Search Ads (RSA), ad extensions (Assets), and landing page copy to improve CTR and Quality Score.</li><li>Bidding Strategies: Hands-on experience with Smart Bidding (Target CPA, Target ROAS) vs. Manual bidding based on campaign goals.</li><li>Data Analysis &amp; Reporting: Providing detailed weekly/monthly reports using Looker Studio or Google Analytics 4 to show clear ROI/ROAS.</li><li>Competitor Analysis: Using tools like SEMrush/SpyFu to monitor competitor moves and adjust bidding strategies accordingly.</li></ul>Technical Requirements &amp; Skills<ul><li>Experience: 2+ years of proven experience in Google Ads (Agency experience is a huge plus).</li><li>Certifications: Google Ads Search &amp; Display certifications (Preferred).</li><li>Advanced Tracking: Solid understanding of Server-Side Tracking and Lead-to-Sale journey tracking.</li><li>Industry Knowledge: Proven track record in the Home Improvement, HVAC, or Service-Based sectors.</li><li>Budget Management: Ability to manage monthly spends of $5,000 to $20,000+ effectively.</li><li>Copywriting: Ability to write high-converting, &quot;click-worthy&quot; ad copies that stand out in a crowded market.</li></ul>What We Offer<ul><li>Salary: Competitive 50k - 60k PKR (Depending on technical expertise).</li><li>Work Culture: A professional and growth-oriented environment at SPARC Digital Solutions.</li><li>Projects: Work on high-spending international accounts and diverse niches.</li></ul>How to ApplyPlease apply with your CV and a Screenshot/Case Study of your best-performing Google Ads campaign (Focusing on Lead Generation/CPA).Job Type: Full-timePay: Rs50,000.00 - Rs60,000.00 per monthWork Location: Hybrid remote in Rawalpindi

Performance Marketing Specialist (Google Ads Expert)

99 Technologies

Job Title: Walmart ExpertLocation: Onsite &ndash; Bahria Town, RawalpindiSalary Package: PKR 150,000 &ndash; 200,000 (Based on Experience)Job Type: Full-TimeHiring: UrgentJob OverviewWe are looking for an experienced Walmart Marketplace Expert to manage and grow our presence on Walmart Marketplace. The ideal candidate will be responsible for product listings, optimization, advertising, and overall account performance to drive sales and visibility.Key Responsibilities<ul><li>Manage and maintain the Walmart Seller Center account</li><li>Create, upload, and optimize product listings (titles, descriptions, keywords, images)</li><li>Conduct keyword research and implement SEO strategies for better ranking</li><li>Monitor product performance, sales, and account health metrics</li><li>Manage Walmart PPC campaigns and optimize for ROAS</li><li>Handle inventory management and order processing</li><li>Ensure compliance with Walmart marketplace policies and standards</li><li>Analyze data and generate performance reports with actionable insights</li></ul>Requirements<ul><li>2+ years of hands-on experience with Walmart Marketplace</li><li>Strong understanding of Walmart Seller Center</li><li>Experience in product listing optimization and keyword research</li><li>Knowledge of Walmart PPC and advertising strategies</li><li>Analytical mindset with experience in performance tracking (CTR, conversion rate, ROAS)</li><li>Proficiency in Excel or data analysis tools</li><li>Strong attention to detail and problem-solving skills</li></ul>Preferred Qualifications<ul><li>Experience in eCommerce (Walmart, Shopify, etc.)</li><li>Familiarity with listing tools and bulk upload methods</li><li>Understanding of pricing strategies and competition analysis</li></ul>What We Offer:Competitive salary (PKR 150,000 &ndash; 200,000)Growth opportunitiesCollaborative work environmentPerformance-based incrementsSEND YOUR RESUMES AT:people@eternalperfumeoils.comPay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Walmart Marketplace Expert

Reamarc

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google and Yahoo in order to maximize ROI.Responsibilities<ul><li>Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns</li><li>Track, report, and analyze website analytics and PPC initiatives and campaigns</li><li>Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.</li><li>Optimize copy and landing pages for search engine marketing</li><li>Perform ongoing keyword discovery, expansion and optimization</li><li>Research and implement search engine optimization recommendations</li><li>Research and analyze competitor advertising links</li><li>Develop and implement link building strategy</li><li>Work with the development team to ensure SEO best practices are properly implemented on newly developed code</li><li>Work with editorial and marketing teams to drive SEO in content creation and content programming</li><li>Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li></ul>Qualifications<ul><li>Bachelor's degree or equivalent</li><li>3-5 Years Of Experience</li><li>Experience with SEO and SEM Strong written, verbal and collaboration skills</li><li>Solid understanding of performance marketing, conversion, and online customer acquisition</li><li>In-depth experience with website analytics tools (e.g, Google Analytics)</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>Knowledge of ranking factors and search engine algorithms</li><li>Up-to-date with the latest trends and best practices in SEO and SEM</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>Are You Available To Join On Urgent Basis?</li><li>Do you have an online portfolio link that satisfies our requirements (Updated Link Please). If so share it with your application.</li><li>Are you willing to work on long term basis with the company?</li><li>Available To Work In-Office (On-site) Full Time in Bahria Phase 7, Rawalpindi?</li></ul>Work Location: In person

SEO EXPERT

Smart Call Solutions Pvt Ltd

We are looking for a skilled professional who can manage and optimize Google Ads campaigns and improve our Google Maps / Google Business Profile visibility. The ideal candidate will create, monitor, and optimize paid ad campaigns to generate leads while also improving local search rankings through Google Maps optimization. Responsibilities include keyword research, ad creation, budget management, performance analysis, and optimizing Google Business listings to increase traffic, visibility, and customer engagement. The candidate should have experience with local SEO, campaign tracking, and data-driven marketing strategies.Timmings: 10 am-06 pm Job Type: Office-BasedJob Type: Full-timePay: Rs40,000.00 - Rs45,000.00 per monthWork Location: In person

Google Ads & Google Maps Optimization Specialist

Explore 31+ Ppc specialist in Rawalpindi this March. Find roles across top companies and apply now to boost your career.