pr director

<div>Company Description<div>

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!
</div>
About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We&rsquo;re Looking For:

At GNC we embrace a &ldquo;Live Well&rdquo; philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

We are seeking a Director of Public Relations who will lead our earned media strategy, strengthen relationships with key media partners, and help position GNC as a trusted authority in health, nutrition, and wellness.

The Director of Public Relation is a strategic communications leader and strong storyteller who can translate brand innovation, product launches, and company initiatives into compelling narratives that resonate with consumers, media, and industry stakeholders. This leader will develop and execute proactive PR strategies, guide executive communications, manage media relationships, and help protect and elevate the company&rsquo;s reputation.

The ideal candidate brings deep expertise in earned media, digital storytelling, and reputation management, along with a strong understanding of how PR drives search visibility, brand authority, and consumer influence in today's media ecosystem.

What You&rsquo;ll Do:

This is a Full-Time Salary Position

The Director, Public Relations will lead the development and execution of GNC&rsquo;s public relations and earned media strategy to strengthen brand authority, build consumer trust, and drive awareness and consideration across key audiences. This role will shape GNC&rsquo;s external narrative across media, digital platforms, and industry channels while ensuring alignment with broader brand, marketing, and growth strategies. The Director will identify and activate compelling stories across product innovation, expert credibility, partnerships, and company transformation initiatives.
<ul>
<li>Lead the development and execution of GNC&rsquo;s public relations and earned media strategy to strengthen brand authority, increase awareness, and drive positive perception among consumers, industry partners, and key stakeholders.</li>
<li>Identify and activate compelling brand stories aligned with GNC&rsquo;s strategic priorities, including product innovation, expert credibility, partnerships, and company transformation initiatives.</li>
<li>Build and manage relationships with key media outlets, journalists, and industry influencers to secure impactful coverage across consumer, business, and trade media.</li>
<li>Develop and elevate GNC&rsquo;s expert authority through thought leadership, media commentary, speaking opportunities, and industry participation.</li>
<li>Partner cross-functionally with Brand, Marketing, eCommerce, Product, and Analytics teams to ensure consistent narratives and storytelling across earned, owned, and paid channels.</li>
<li>Collaborate with SEO and digital teams to ensure PR initiatives support search visibility, authoritative backlinks, and discoverability across search engines and AI-driven answer platforms (AEO).</li>
<li>Strengthen GNC&rsquo;s presence in digital information ecosystems by securing authoritative citations, expert commentary, and media placements that support search and AI-generated answers.</li>
<li>Prepare and counsel executive leadership for media engagements including interviews, speaking opportunities, conferences, and industry events.</li>
<li>Serve as a company spokesperson when appropriate and manage media inquiries to ensure accurate, timely, and effective communications.</li>
<li>Lead reputation management and crisis communications planning, ensuring readiness and alignment with corporate communications strategies.</li>
<li>Oversee the development of press materials including press releases, statements, media alerts, and thought leadership content.</li>
<li>Monitor media coverage, consumer trends, and industry developments to identify risks, opportunities, and insights that inform communications strategy.</li>
<li>Establish and track key PR performance metrics including share of voice, sentiment, earned media reach, and impact on brand authority and search visibility.</li>
<li>Manage external PR agencies and develop internal team capabilities to ensure high-impact execution and long-term communications leadership.</li>
<li>Other duties as assigned.</li>
</ul>
Environmental Factors &amp; Working Schedule:
<ul>
<li>Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.</li>
<li>Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear</li>
<li>Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.</li>
<li>Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.</li>
<li>Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus</li>
<li>The noise level in the work environment is usually low/moderate</li></ul> 
<div></div>
<ul><li>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.</li></ul> 


QUALIFICATIONS:
<ul><li>Bachelor&rsquo;s Degree in Public Relations, Journalism, Communications or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required</li>
<li>10+ years progressive and integrated communications and public relations experience required</li>
<li>8+ years in a leadership role (direct or indirect)</li>
<li>Strong media contacts and relationships, with a record of success in securing media placements in top-tier trade and consumer publications</li>
<li>Strong business acumen of marketing, digital and media trends and the ability to translate complex concepts into compelling narratives for a wide range of audiences</li>
<li>Proven aptitude to solve problems; savvy in navigating and resolving complex situations with speed</li>
<li>Critical thinker &ndash; asks probing questions and anticipates and proactively addresses gaps/needs</li>
<li>Ability to foster relationships and maintain connections internally and with external partners</li>
<li>Extremely detail oriented with ability to manage and execute multiple projects</li>
<li>Experience and confidence in working with executive leaders</li>
<li>Excellent writing skills are mandatory</li>
<li>Fluency in major social media platforms (Facebook, Instagram, LinkedIn, Twitter) and familiarity with a variety of PR and social media tools and metrics preferred</li>
<li>Experience with media databases and monitoring tools</li>
</ul>
Benefits Offerings
Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products &amp; 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.
Compensation Benefits</div>

Director, Public Relations

Giant Noise

<div>Location: Austin, Texas (Hybrid) 
Reporting To: Executive Vice President
Giant Noise is growing, and our Public Relations team is growing with it. We&rsquo;re looking for a Director of Public Relations who thrives at the intersection of leadership, storytelling, and strategy. This role is for a seasoned communications professional who knows how to guide teams, shape meaningful narratives, and build campaigns that resonate across earned, owned, and paid channels.
At Giant Noise our teams work closely with Digital, Creative, and Strategy to develop integrated campaigns that help brands show up in culture in thoughtful, impactful ways. The Director will play a key role in guiding client work, mentoring team members, and helping shape the future of our PR department. This role will oversees the strategic direction of multiple client accounts and work closely with agency leadership to ensure the work is smart, effective, and aligned with Giant Noise&rsquo;s standards of collaboration and creativity.
Our clients span hospitality, lifestyle, entertainment, and emerging brands, and we&rsquo;re looking for someone who brings both strong media relationships and a passion for building stories that travel.
What You&rsquo;ll Do<ul><li>
Lead and mentor a PR team across multiple client accounts, guiding account staff while fostering a collaborative, high-performing culture.</li><li>
Drive strategic communications for clients, shaping messaging, media strategy, campaigns, partnerships, and events.</li><li>
Build and leverage media relationships with journalists, editors, and influencers to generate meaningful coverage and opportunities.</li><li>
Serve as a senior client partner, providing strategic counsel and maintaining strong, trusted relationships.</li><li>
Oversee campaign execution and deliverables, ensuring quality across press materials, outreach, reporting, and presentations.</li><li>
Manage account operations and performance, including scopes, staffing, budgets, and utilization to ensure profitable, efficient work.</li><li>
Collaborate cross-functionally with Digital, Creative, and Strategy teams to deliver integrated campaigns.</li><li>
Support new business efforts, contributing to pitch strategy, proposals, and presentations for prospective clients.</li><li>
Identify opportunities for organic growth within existing client relationships.</li><li>
Stay ahead of industry trends, helping position Giant Noise as a leader in modern communications and storytelling.</li></ul>
What You Bring<ul><li>
7+ years of public relations or communications experience, ideally within an agency environment.</li><li>
Leadership experience managing teams and multiple client accounts.</li><li>
A strong understanding of media strategy, storytelling, and integrated communications.</li><li>
A track record of developing PR campaigns that deliver meaningful business impact.</li><li>
Experience managing budgets, forecasting, and team utilization in a service-based environment.</li><li>
Excellent client communication and presentation skills.</li><li>
Deep relationships across media and influencer landscapes.</li><li>
A collaborative mindset and the ability to guide teams through complex, fast-moving projects.</li></ul>
Bonus Experience<ul><li>
Experience in hospitality, food &amp; beverage, lifestyle, or entertainment PR.</li><li>
Familiarity with industry tools such as Muck Rack, Cision, Asana, or similar platforms.</li><li>
Bachelor&rsquo;s degree in Communications, Public Relations, Journalism, Marketing, or a related field (or equivalent experience).</li></ul>
Perks &amp; Benefits of Giant Noise
We&rsquo;re committed to supporting the whole person &ndash; at work and beyond. As part of our team, you&rsquo;ll enjoy a flexible hybrid schedule, a creative and collaborative Austin office, and the chance to work across exciting industries including hospitality, F&amp;B, lifestyle, entertainment, and culture.
Benefits include comprehensive medical, dental, and vision coverage (with fully covered employee dental and vision premiums), a 401(k) with employer match, generous PTO, paid holidays, and paid parental leave. Professional development is a priority, with opportunities to attend conferences, workshops, training, and leadership programs designed to help you keep growing your craft.
You&rsquo;ll also be part of a team that values curiosity, celebrates great work, and builds genuine connection through team gatherings, culture events, and shared creative moments.
We celebrate diversity and believe our differences make us stronger. Giant Noise is an equal opportunity employer, and we welcome applicants from all backgrounds to bring their authentic selves to our team.
wtsM8rhpCB</div>

Account Director

Snoonu

<div>
 
 🚀 Welcome to Your Next Adventure!
 
 
 
 The Director of Marketing Communication provides strategic leadership for Snoonu&rsquo;s brand reputation, voice, and visibility across all external channels. This senior role is accountable for defining and executing a world-class communication agenda that strengthens Snoonu&rsquo;s position as Qatar&rsquo;s leading super app and a regional technology innovator.
 
 
 As a member of the Marketing leadership team, the Director oversees PR, corporate communications, Social media, influencer strategy, and creative content production. They will act as Snoonu&rsquo;s communication architect, ensuring every message&mdash;from mass-market campaigns to executive speeches&mdash;reinforces the company&rsquo;s vision and business objectives.
 
 
 
 🛠 What You&rsquo;ll Get Your Hands On
 
 
 
 <ul>
 <li>
 Strategic Leadership
 </li>
 <li>
 Define the long-term communication vision, ensuring alignment with Snoonu&rsquo;s business strategy and brand ambitions.
 </li>
 <li>
 Serve as a trusted advisor to the team on communication priorities, risks, and opportunities.
 </li>
 <li>
 Shape Snoonu&rsquo;s reputation as both a market leader in Qatar and a growing regional brand.
 </li>
 <li>
 Corporate &amp; Brand Communication
 </li>
 <li>
 Lead the integrated communication strategy, ensuring coherent and impactful storytelling across all consumer and corporate audiences.
 </li>
 <li>
 Guard Snoonu&rsquo;s brand identity, voice, and tone across all touch points.
 </li>
 <li>
 Elevate Snoonu&rsquo;s innovation, partnerships, and community contributions through proactive storytelling.
 </li>
 <li>
 Public Relations &amp; Reputation Management
 </li>
 <li>
 Build and leverage strong relationships with local, regional, and international media.
 </li>
 <li>
 Oversee high-stakes communication moments&mdash;major launches, partnerships, crises, and leadership visibility.
 </li>
 <li>
 Drive Snoonu&rsquo;s share of voice and ensure consistent, positive market positioning.
 </li>
 <li>
 Influencer &amp; Community Advocacy
 </li>
 <li>
 Architect Snoonu&rsquo;s influencer and ambassador program is an extension of the brand voice.
 </li>
 <li>
 Ensure the influencer strategy is aligned with the corporate reputation and delivers a measurable ROI.
 </li>
 <li>
 Create scalable, innovative influencer activations that elevate Snoonu&rsquo;s visibility and relevance.
 </li>
 <li>
 Creative Excellence
 </li>
 <li>
 Set the vision for creative and content output that is bold, innovative, and market-leading.
 </li>
 <li>
 Ensure campaigns and brand assets are culturally resonant, globally benchmarked, and consistent.
 </li>
 <li>
 Partner with digital, vertical, and performance marketing to amplify communication impact.
 </li>
 <li>
 Social Media Leadership
 </li>
 <li>
 Define Snoonu&rsquo;s social media strategy across Instagram, TikTok, X (Twitter), LinkedIn, Snapchat, Facebook, and emerging platforms.
 </li>
 <li>
 Ensure platforms deliver on both brand-building and performance goals, with tailored content strategies per audience.
 </li>
 <li>
 Establish governance for tone of voice, posting cadence, and content quality.
 </li>
 <li>
 Oversee social listening, ensuring real-time responses to market sentiment and competitive activity.
 </li>
 <li>
 Partner with Vertical and Performance Marketing to amplify campaigns through social channels.
 </li>
 <li>
 Governance &amp; Measurement
 </li>
 <li>
 Establish communication governance frameworks to safeguard brand reputation and streamline approvals.
 </li>
 <li>
 Define and own communication KPIs (share of voice, PR value, brand equity index, influencer ROI, engagement).
 </li>
 <li>
 Provide the leadership team with strategic insights on market sentiment, risks, and communication effectiveness.
 
 
 </li>
 </ul>
 
 🧙&zwj;&male;️ The Magic You Bring:﻿
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or a related field; Master&rsquo;s or MBA preferred.
 </li>
 <li>
 7+ years of progressive experience in corporate communications, PR, or brand marketing, with at least 3 years in a senior leadership role.
 </li>
 <li>
 Proven track record of building and protecting corporate reputation, managing high-stakes communications, and driving positive media coverage.
 </li>
 <li>
 Strong expertise in integrated communications&mdash;PR, corporate, social media, influencer marketing, and content production.
 </li>
 <li>
 Experience leading large-scale brand and corporate campaigns with measurable impact on awareness, engagement, and reputation.
 </li>
 <li>
 Demonstrated ability to navigate crisis communications with confidence and protect brand trust.
 </li>
 <li>
 Deep understanding of the Qatari and GCC markets, with the ability to localize global best practices to resonate with local audiences.
 </li>
 <li>
 Strong media relations acumen, with established relationships across local, regional, and international outlets.
 </li>
 <li>
 Excellent analytical skills with the ability to measure, report, and optimize communication performance (e.g., share of voice, PR value, influencer ROI).
 </li>
 <li>
 Strong leadership capabilities, with experience building and managing high-performing communication teams.
 </li>
 <li>
 Outstanding communication and interpersonal skills; fluency in English required, Arabic is a plus.
 
 
 </li>
 </ul>
 
 Inside Snoonu&rsquo;s Universe
 
 
 
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
 
 
 
 The Dream We&rsquo;re Chasing
 
 
 
 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
 
 
 
 The Quest We&rsquo;re On
 
 
 
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
 
 
 
 Our Everyday Superpowers
 
 
 
 
 👥 Be Customer Obsessed:
 
 &ldquo;Focus on the customer and all else will follow.&rdquo;
 
 
 
 💪 Act with Integrity:
 
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
 
 
 
 🧪 Be Curious and Creative:
 
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
 
 
 🏅
 
 Lead by Example and Take Ownership:
 
 &ldquo;Be the change you want to see and take ownership.&rdquo;
 
 
 
 🚀 Work Smart and Deliver Results:
 
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
 
 
 
 👨&zwj;💼 It's All About People:
 
 &ldquo;Be a team player; together we are stronger.&rdquo;
 
 
 
 Perks &amp; Worklife Magic At Snoonu
 
 
 
 
 🌐 Global Vibes &ndash;
 
 Collaborate with a worldwide crew.
 
 
 
 🧠 Brain Boosters &ndash;
 
 Learning budgets, access to courses, and tools for your growth.
 
 
 
 🚒 Builder&rsquo;s Playground &ndash;
 
 Own your tasks, own your path! We&rsquo;re big on autonomy.
 
 
 🏝️
 
 Flexible Time Off &ndash;
 
 We take recharging seriously. Generous leave and wellness policies.
 
 
 
 🛠️ Agile Everything &ndash;
 
 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
 
 
 
 Beyond the Code: Giving Back Matters
 
 
 
 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
 
 
 
 Diversity Isn&rsquo;t Just a Buzzword
 
 
 
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
 
 
 
 Let&rsquo;s Build the Future Together
 
 
 
 Apply now to join a tech team where your code sparks change, your voice is heard, and your growth is guaranteed. Let&rsquo;s make some tech magic together.
 
 
 Stay in the loop&mdash;connect with us on LinkedIn!
</div>

Director of Brand & Communications

Spindrift

<div>Who We Are 
Spindrift is challenging people&rsquo;s expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit &mdash; never from concentrate &mdash; in every sip. Spindrift&rsquo;s product portfolio now includes Spindrift&reg; Soda and Spindrift&reg; Tea, in addition to the flagship Spindrift&reg; Sparkling Water. 
The Role 
We&rsquo;re looking for a strategic, culturally fluent leader to drive how our brand shows up in the world across owned, earned and influencer touchpoints. The Sr. Director of Brand, Social &amp; Culture Partnerships will lead our external storytelling ecosystem &mdash; spanning brand partnerships, PR, influencer/creator strategy, and social &mdash; to build relevance, earn attention and drive new household adoption.
This is a highly cross-functional, externally facing leadership role responsible for shaping our cultural presence and building meaningful partnerships that move the brand forward.
You&rsquo;ll manage a small but mighty team (3 direct reports) and work closely across other teams (Creative, Media, Innovation, Sales and Leadership) to spread Spindrift brand love to millions of new households. 
What You&rsquo;ll Own
 Creator &amp; Influencer Strategy
<ul><li>Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
</li><li>Build scalable, authentic creator programs that drive awareness, reach and engagement
</li><li>Ensure talent selection reflects Spindrift&rsquo;s DNA and drives cultural relevance
</li><li>Measure and optimize influencer performance across key brand KPIs
</li></ul>Brand &amp; Cultural Partnerships
<ul><li>Develop and execute a strategic partnership roadmap aligned to Spindrift&rsquo;s growth strategy and goals
</li><li>Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners</li></ul> 
PR &amp; Earned Media
<ul><li>Own PR strategy and agency management
</li><li>Drive proactive storytelling moments, supporting product launches and brand narratives
</li><li>Secure meaningful media coverage that builds brand awareness and equity
</li><li>Develop press materials, messaging frameworks, and thought leadership opportunities
</li></ul>Social Strategy
<ul><li>Guide organic social strategy and content direction
</li><li>Identify emerging trends and opportunities to keep the brand relevant
</li><li>Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings
</li></ul>Team Leadership
<ul><li>Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
</li><li>Set clear KPIs, workflows, and priorities
</li><li>Foster a culture of teamwork, creativity and challenging status quo</li></ul> 

Requirements 
Who You Are<ul><li>
Minimum 10 years of experience across brand partnerships, influencers, PR and social media</li><li>
Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints</li><li>
Strategic thinker with the ability to execute at a high level</li><li>
Deep understanding of culture, trends, and consumer behavior</li><li>
Experience leading partnerships and managing talent/creator ecosystems</li><li>
Strong media relationships and PR fluency</li><li>
Comfortable negotiating deals and managing budgets</li><li>
Strong leader who can mentor and manage a team</li><li>
Highly collaborative and comfortable working cross-functionally</li><li>
Data-informed but creatively driven</li><li>
Passion for health, wellness, and purpose-driven brands</li></ul> 

Benefits 
Compensation &amp; Benefits
The salary range for this position is $170,000 to $200,000 and is dependent upon the candidate&rsquo;s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:<ul><li>
Short-term incentive programs specific to level and department</li><li>
Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected</li><li>
Company-paid life insurance, and a 401k retirement savings plan with a company match</li><li>
Monthly cell phone allowance</li><li>
Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education</li><li>
Voluntary additional life insurance, short-term disability and long-term disability insurance</li><li>
In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time</li></ul></div>

Sr Director - Brand, Social & Culture Partnerships

PopSockets

<div><div>Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people&rsquo;s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.</div><div></div><div> 
Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design&mdash;while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.</div><div></div><div> 
In 2021, PopSockets was honored as one of Fast Company&rsquo;s World's Most Innovative Companies.</div><div></div> 
PopSockets has remarkable raw ingredients &mdash; a founder story that is genuinely one-of-a-kind, a brand platform built for cultural resonance, and a creator community that already loves us. What we need now is a Director-level leader who can take all of that and build something the industry notices: a best-in-class influencer and PR program that makes PopSockets one of the most desirable and talked-about lifestyle brands in the market.

This is a rare opportunity to come in and own the full strategy &mdash; not inherit a playbook, but write one. You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.

Reporting directly to the VP of Global Brand &amp; Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners &mdash; PR and creative.

YOUR OBJECTIVE: To define and own PopSockets' next-generation influencer marketing and PR strategy &mdash; building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.
<h3 class="jobSectionHeader">
What You'll Own</h3><div>

Next-Generation Influencer Marketing Strategy
<ul>
<li>Set the long-term vision and strategic direction for PopSockets' influencer marketing program &mdash; defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there</li>
<li>Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love</li>
<li>Build and scale a creator roster mapped to our three consumer audiences &mdash; Style Mavens, Interest Amplifiers, and Solutionists &mdash; with the right creators at every tier driving the right impact</li>
<li>Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions</li>
<li>Stay ahead of the creator economy &mdash; emerging platforms, new formats, shifting audience behaviors &mdash; and consistently bring a perspective on where PopSockets should show up next</li>
<li>Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first</li>
<li>Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards</li>
</ul>
PR as a Strategic Brand Equity Driver
<ul>
<li>Redefine PR's role at PopSockets &mdash; elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us</li>
<li>Champion our founder-led story, brand mission, vision, and values as a true competitive advantage &mdash; building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products</li>
<li>Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership</li>
<li>Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations &mdash; not just around launches, but year-round</li>
<li>Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category</li>
<li>Track share of voice, sentiment, and earned media performance &mdash; translating those insights into a clear, evolving POV on how PR is building brand equity over time</li>
</ul>
Data, Measurement &amp; Program Excellence
<ul>
<li>Build the measurement infrastructure that proves the value of influencer and PR investment &mdash; owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes</li>
<li>Use data to lead &mdash; from creator selection and investment allocation to campaign optimization and program evolution</li>
<li>Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last</li>
<li>Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence</li>
</ul>
Organizational &amp; Cross-Functional Leadership
<ul>
<li>Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media &mdash; bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading</li>
<li>Directly manage and develop an Influencer Marketing Specialist &mdash; setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability</li>
<li>Partner closely with Product &amp; Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment</li>
<li>Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums &mdash; advocating for investment with data and a compelling strategic narrative</li>
</ul></div><h3 class="jobSectionHeader">What You Bring</h3><div>
<ul><li>10+ years of experience in influencer marketing, consumer PR, or integrated communications &mdash; with significant brand-side experience and a clear track record of building programs that move culture and business metrics</li>
<li>A genuine, informed perspective on the future of influencer marketing and the creator economy &mdash; you don't just follow trends, you anticipate them and help brands get ahead of them</li>
<li>Proven success building influencer programs that deliver best-in-class EMV and creator advocacy &mdash; the kind of program other marketers reference and creators want to be part of</li>
<li>Strategic PR experience that goes beyond press releases &mdash; you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time</li>
<li>Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment</li>
<li>Experience managing both influencer and PR agencies at a senior level &mdash; setting vision, driving accountability, and building partnerships that produce exceptional work</li>
<li>Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus</li>
<li>An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority</li>
<li>A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity</li>
<li>Energized by the opportunity to build &mdash; you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle</li>
</ul></div><h3 class="jobSectionHeader">What Success Looks Like</h3><div>
<ul><li>PopSockets is widely recognized as running one of the best influencer marketing programs in the lifestyle category &mdash; a program creators want to be part of and marketers look to as a benchmark</li>
<li>Our founder-led story and brand mission are showing up organically in culture &mdash; generating earned media and creator content that builds genuine brand desirability and love</li>
<li>A next-gen creator framework is fully operational: tiered, data-driven, and continuously optimized &mdash; with clear logic for every investment decision</li>
<li>Consistent, compounding EMV growth that reflects the depth and quality of our creator relationships, not just the volume of activations</li>
<li>A PR program that proactively shapes PopSockets' brand narrative year-round &mdash; building long-term equity, not just generating launch-day buzz</li>
<li>Influencer and PR functioning as a unified, integrated force &mdash; amplifying each other and showing up cohesively across every brand moment</li>
<li>A high-performing team and agency ecosystem that is well-led, clearly directed, and built to scale with the brand</li>
</ul></div><div>25% annual bonus potential</div><div>
PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual&rsquo;s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.</div>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Director, Influencer Marketing & PR

Carter Murray

<div>
 
 
 Role Overview
 
 
 
 The
 
 PR &amp; Digital Marketing Director
 
 will lead the firm&rsquo;s marketing, communications, and digital strategy, ensuring the firm is consistently represented as a premier legal advisor in the Middle East. This role combines strategic leadership with hands‑on execution, working closely with partners, practice leaders, and senior stakeholders to enhance visibility, reputation, and client engagement.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Digital Presence &amp; Website Strategy
 
 
 <ul>
 <li>
 Lead the ongoing development and optimisation of the firm&rsquo;s website, ensuring content accuracy, UX excellence, and alignment with brand positioning.
 </li>
 <li>
 Own and execute an SEO strategy to increase organic visibility, search performance, and inbound lead generation.
 </li>
 <li>
 Monitor and report on digital metrics, user behaviour, and engagement trends.
 </li>
 </ul>
 
 
 Thought Leadership &amp; Content Strategy
 
 
 <ul>
 <li>
 Build and deliver a content roadmap aligned with practice areas, legal developments, and business priorities.
 </li>
 <li>
 Partner with subject‑matter experts to produce high‑quality articles, insights, reports, and multimedia content.
 </li>
 <li>
 Ensure all content reinforces the firms authority, tone of voice, and strategic messaging.
 </li>
 </ul>
 
 
 Legal Rankings &amp; Directories
 
 
 <ul>
 <li>
 Lead submissions for Chambers, Legal 500, IFLR and other directories, ensuring the firm is strategically positioned for maximum recognition.
 </li>
 <li>
 Work with partners to gather matter highlights, client references, and evidence of excellence.
 </li>
 <li>
 Improve year‑on‑year outcomes through strategic narrative development and structured project management.
 </li>
 </ul>
 
 
 Public Relations &amp; Media Positioning
 
 
 <ul>
 <li>
 Develop and manage a proactive PR strategy to strengthen the firms presence across key media in KSA, the Gulf, and global legal press.
 </li>
 <li>
 Build and nurture media relationships, secure interviews, and coordinate press releases.
 </li>
 <li>
 Manage reputation‑related communications and ensure message consistency across all channels.
 </li>
 </ul>
 
 
 Campaigns &amp; Business Development Alignment
 
 
 <ul>
 <li>
 Design and execute integrated campaigns that support practice growth, events, and cross‑firm initiatives.
 </li>
 <li>
 Collaborate closely with BD teams and partners to align marketing activities with opportunities, priorities, and client needs.
 </li>
 <li>
 Develop campaign performance dashboards and optimise for ROI.
 </li>
 </ul>
 
 
 Brand Consistency &amp; Quality Assurance
 
 
 <ul>
 <li>
 Ensure clarity, consistency, and professionalism across all marketing outputs, collateral, and digital touchpoints.
 </li>
 <li>
 Maintain and evolve brand guidelines, tone of voice principles, and messaging frameworks.
 </li>
 </ul>
 
 
 Digital Performance &amp; Lead Generation
 
 
 <ul>
 <li>
 Track and analyse multi‑channel engagement (website, email, SEO, social, media coverage).
 </li>
 <li>
 Recommend enhancements based on performance insights.
 </li>
 <li>
 Drive measurable improvements in visibility, reach, and inbound opportunities.
 </li>
 </ul>
 
 
 
 
 
 Candidate Profile
 
 
 
 
 Experience &amp; Background
 
 
 <ul>
 <li>
 10+ years&rsquo; experience in marketing, PR, or communications.
 </li>
 <li>
 Essential: Strong track record working in professional services, ideally legal, consulting, or financial services.
 </li>
 <li>
 Proven ability to work closely with partners, senior stakeholders, and cross‑functional teams.
 </li>
 <li>
 Demonstrated success in increasing brand visibility, improving competitive positioning, and leading digital transformation.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Attributes
 
 
 <ul>
 <li>
 Strategic thinker with the ability to roll up sleeves and execute independently.
 </li>
 <li>
 Excellent writing, editing, and messaging skills with exceptional attention to detail.
 </li>
 <li>
 Strong project management skills, able to drive complex submissions, campaigns, and initiatives.
 </li>
 <li>
 Confident communicator with media fluency and the ability to represent the firm externally.
 </li>
 <li>
 Advanced understanding of SEO, digital performance analytics, and content marketing.
 </li>
 <li>
 Professional maturity, resilience, and the ability to work in a dynamic, partner‑led environment.
 </li>
 </ul>
 
 
</div>

Digital Marketing & Public Relations Director

Kendo Brands, Inc

<div>ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mo&euml;t Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words &ldquo;can do&rdquo;, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
<ul>
<li>&ldquo;Can Do&rdquo; Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals</li>
<li>Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.</li>
<li>Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.</li>
<li>Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.</li>
<li>Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.</li>
</ul>
The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday &ndash; work from home Monday and Friday.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Global Director of Communications leads the strategy and execution of all earned and owned storytelling for the brands &ndash; uniting press, influencer, events and social channels to build cultural relevance, drive advocacy, and strengthen the brand's equity across markets.
This leader defines how the brand shows up in culture &ndash; from global campaign application to day-to-day storytelling &ndash; ensuring a cohesive voice that connects emotionally with consumers and consistently fuels desirability.

RESPONSIBILITIES

Global Consumer Engagement Strategy (Owned)
<ul>
<li>Lead the brand's global social media strategy, defining content pillars, tone of voice, and platform-specific storytelling</li>
<li>Owns and leads multilingual global channels (Instagram, YouTube) through a mix of centralized content planning, localized adaptation, and strategic resourcing</li>
<li>Drive innovation in digital storytelling through creator collaborations, social commerce, and emerging platforms (e.g. Roblox, gaming)</li>
<li>Lead global governance and compliance with global positioning and visual identity</li>
<li>Partner with regional and local teams to deliver best-in-class community engagement and cultural relevance</li>
<li>Create and distribute localized templates, translation-ready copy, and adaptation guidelines in partnership with global creative</li>
<li>Act as a steward of the brand, providing governance on localized social strategy and campaigns</li>
</ul>
Global Communications Strategy (Earned)
<ul>
<li>Define and lead global PR and influencer strategies that drive awareness, advocacy, and credibility across key markets
</li><li>Act as a thought partner with marketing, brand and creative teams to shape campaign narratives and key message frameworks
</li><li>Oversee reputation management and global press moments (brand milestones, partnerships, ambassadors)
</li><li>Create and distribute templates of press releases, media kits, and other PR materials</li>
<li>Manage crisis communications and protect the company's reputation
</li><li>Act as a steward of the brands, providing governance on localized influencer activations
</li></ul>Global Campaign Development &amp; GTM Integration
<ul><li>Collaborate with Global Marketing, Media and creative to ensure all product launches are fully integrated across owned, earned, and synergistic with paid channels
</li><li>Develop global toolkits that equip markets with assets, influencer briefs, and social copy guidance</li>
<li>Establish KPIs across earned and owned media, working with insights teams to measure and optimize performance</li>
</ul>
Leadership &amp; Cross-Functional Partnership
<ul>
<li>Manage and mentor global team of PR, influencer, and social specialists</li>
<li>Partner closely with regional marketing leads to ensure consistent storytelling on owned and earned</li>
<li>Collaborate with Global Media, E-Commerce, and Consumer Insights to delivery an integrated consumer experience
</li></ul>REQUIREMENTS
<ul>
<li>10+ years' experience in Marketing, PR, or Social with a minimum of 4 years working directly in Influencer Marketing
</li><li>Passionate about the beauty industry building relationships and connecting with people
</li><li>Demonstrate influencer marketing experience and relationships with agency or talent
</li><li>Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
</li><li>Critical thinking &amp; problem-solving; able to define a vision and set up the right structures and processes about industry changes
</li><li>Highly collaborative and team-oriented persona with demonstratable relationship management skills &ndash; able to inspire and champion influencer marketing programs internally
</li><li>Proactive with a start-up mind-set and able to excel in a fast-paced environment</li>
<li>Analytical approach and a strong eye for business &ndash; comfortable interpreting and working with performance data</li>
<li>Experience leading and managing a team</li>
<li>Strong understanding of contract negotiation and global governance strategies
</li><li>Excellent written/verbal communications and negotiation skills</li>
<li>A deep understanding of the social media and influencer landscape through competitive research and industry expertise
</li><li>Excellent time management and crisis management skills</li>
<li>Knowledge of trending in culture and beauty landscape</li>
<li>Innovative with a keen creative eye</li></ul></div>

Director, Global Communications & Engagement - FentyVerse

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