product marketing analyst

The Home Depot

<div>Position Purpose:
The Senior Analyst, Product Marketing plays a critical role in executing go-to-market plans for assigned product areas while owning key strategic inputs that enable successful launches and scaled adoption. This role partners closely with Product Management, Product Strategy, Sales, Media, and Advertising Operations teams to translate product capabilities into clear messaging, coordinated campaign plans, and effective enablement. This role is accountable for driving launch execution excellence, ensuring stakeholder alignment, and contributing insights that inform broader product marketing strategy. 
Key Responsibilities:<ul><li>
35% Cross-Functional Campaign Planning &amp; Execution - Lead day-to-day planning and execution for major product launches and campaigns (e.g., Orange Access), ensuring alignment across Product, Sales, Media, Advertising Operations, external agencies, and Learning Operations. Organize and facilitate recurring cross-functional working sessions to align on messaging, deliverables, owners, and timelines. Manage phased go-to-market execution plans, coordinating dependencies and tracking progress through launch milestones.</li><li>
10% Process Improvement &amp; Operational Excellence - Build, refine, and document repeatable product marketing and communication processes. Identify execution bottlenecks (e.g., approvals, resourcing, timing) and propose pragmatic solutions to improve speed and consistency. Support the development of standardized launch playbooks, templates, and tools to enable scale.</li><li>
25% Product Marketing Execution &amp; Messaging Ownership - Own messaging and value propositions for assigned product features or solutions, aligned to overall product marketing strategy. Partner with Product Marketing and Product Strategy to translate product capabilities into clear, advertiser-relevant narratives. Develop launch assets such as one-sheets, internal FAQs, release communications, and GTM materials in partnership with agencies and other stakeholders. Draft and distribute internal communications for product launches, enhancements, and known issues.</li><li>
20% Stakeholder Alignment &amp; Enablement - Collaborate with Sales, Product Marketing, Product Strategy, Ad Operations, and Learning Ops to deliver scalable launch enablement. Pilot and deliver internal training sessions to support sales and partner readiness for new product launches. Educate stakeholders on launch processes, roles, and lead times to ensure consistent execution across teams, including Media and Advertising Operations partners. Serve as a point of contact for launch-related questions for assigned product areas.</li><li>
10% Strategic Input &amp; Feedback Loop - Gather feedback from sales, client-facing teams, and internal partners to identify messaging gaps, enablement needs, and execution risks. Surface insights and recommendations to Product Marketing leadership to inform future launches, messaging refinement, and GTM improvements. Support post-launch retrospectives by documenting learnings and contributing to continuous improvement.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
Position Reports to Manager, Product Marketing.</li><li>
Position has approximately 0 direct reports.</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 5% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Working knowledge of Microsoft Office Suite.</li><li>
4-6+ years of experience in product marketing, marketing operations, communications, or go-to-market roles.</li><li>
Familiarity with digital advertising, media, or retail media environments a plus.</li><li>
Strong project management skills, with the ability to manage multiple launches or initiatives concurrently.</li><li>
Strong written and verbal communication skills, with attention to detail and stakeholder alignment.</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.</li></ul> 
Preferred Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Minimum Years of Work Experience:<ul><li>
4</li></ul> 
Preferred Years of Work Experience:<ul><li>
4+</li></ul> 
Minimum Leadership Experience:<ul><li>
No previous leadership experience</li></ul> 
Preferred Leadership Experience:<ul><li>
No previous leadership experience</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Manages Complexity</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li></ul></div>

Senior Analyst, Product Marketing - Orange Apron Media

VIDIZMO LLC

<div>We are looking for a highly analytical and execution-oriented Product Marketing &amp; Competitive Intelligence Analyst to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes&mdash;not just activity metrics. 
VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance. We compete at the cutting edge of AI, video analytics, and digital evidence technology alongside companies like Axon, NICE, Veritone, and Milestone. 
Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition. 
ROLE OVERVIEW

We are looking for a technically curious and analytically sharp Product Marketing &amp; Competitive Intelligence Analyst to serve as the strategic brain of our go-to-market efforts. This hybrid role bridges Product Marketing, Market Intelligence, and Competitive Analysis &mdash; ensuring VIDIZMO&rsquo;s products are positioned correctly, differentiated in the market, and supported by data-driven insights. You will be the person who understands why customers buy, why they don&rsquo;t, and why competitors win. Your work will directly shape our messaging, sales enablement, product positioning, and strategic decisions. 
KEY RESPONSIBILITIES 
Competitive Intelligence
<ul>
<li>Track and analyze competitor products, features, pricing, positioning, partnerships, and acquisitions (Axon, NICE, Veritone, Milestone, etc.)</li>
<li>Create and maintain competitor battlecards, product comparison tables, pricing analyses, and SWOT reports</li>
<li>Monitor competitor press releases, product launches, and strategic moves on a weekly basis</li></ul> 


Market Research &amp; Analysis
<ul>
<li>Analyze industry reports from Gartner, IDC, and Frost &amp; Sullivan to identify market trends and opportunities</li>
<li>Track government RFP trends, G2/Capterra reviews, LinkedIn signals, and startup/funding activity</li>
<li>Produce quarterly market reports covering DEMS, AI redaction, and video intelligence trends</li></ul> 


Product Positioning &amp; Messaging
<ul>
<li>Develop deep understanding of VIDIZMO products: EnterpriseTube (video CMS), DEMS (evidence lifecycle/chain of custody), and Redactor (AI redaction/privacy compliance)</li>
<li>Collaborate with product and marketing teams to refine messaging, positioning, and differentiation strategy</li>
<li>Identify gaps in the market and opportunities for product differentiation and category creation</li></ul> 


Sales Enablement
<ul>
<li>Create sales-ready materials including battlecards, competitor comparisons, objection-handling guides, and feature matrices</li>
<li>Support sales teams with real-time competitive insights during deal cycles</li>
<li>Conduct win/loss analysis and translate findings into actionable recommendations</li></ul> 


AI Output Verification &amp; Accountability (Required Competency)

The candidate must be capable of effectively using AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to support work outputs such as content, analysis, documentation, or code. However, the candidate must also demonstrate strong judgment and ownership of the final deliverables. AI-generated output must never be treated as final without review. The candidate is expected to validate accuracy, completeness, logic, compliance, and alignment with business requirements, and refine AI-assisted work to meet the expected quality standards. The individual will be held accountable for the final output, regardless of whether AI tools were used during execution. 
REQUIRED QUALIFICATIONS
<ul>
<li>Bachelor&rsquo;s or Master&rsquo;s degree in Computer Science, Software Engineering, Information Systems, Data Science, Business + Technology, or MBA with a technical background</li>
</ul><ul><li>2&ndash;4 years of experience in product marketing, competitive intelligence, market research, or a related analytical role within a SaaS/technology company</li>
<li>Demonstrated ability to analyze technical products and translate complex features into clear market positioning</li>
</ul><ul><li>Solid grasp of AI/ML concepts, video processing, cloud architecture, APIs, and integrations</li>
<li>Ability to test competitor demos, read technical documentation, and evaluate product integrations</li>
<li>Comfort working with data analysis and visualization tools (Excel, Power BI, Tableau)</li></ul> 


TOOLS &amp; PLATFORMS
<ul>
<li>Market Research: Gartner, IDC, Frost &amp; Sullivan</li>
<li>Competitive Analysis: Crunchbase, SimilarWeb, G2, Capterra</li>
<li>Sales Intelligence: Apollo, ZoomInfo, HubSpot</li>
<li>Data &amp; Analytics: Excel, Power BI, Tableau</li></ul> 


IDEAL CANDIDATE PROFILE
<ul>
<li>Genuinely curious about technology, products, and competitive landscapes</li>
<li>Product-obsessed &mdash; enjoys understanding how software works and why customers adopt it</li>
<li>Independent learner who proactively reads product blogs, startup news, and industry reports</li>
<li>Strategic thinker who considers positioning, category creation, and differentiation</li>
<li>Analytical mindset comfortable with trend analysis, pricing analysis, and feature comparison</li>
<li>Strong written and verbal communication skills for creating sales-ready deliverables</li></ul> 


KEY DELIVERABLES
<ul>
<li>Competitive Battlecards: Vendor strengths, weaknesses, and positioning vs. VIDIZMO</li>
<li>Feature Comparison Matrices: Side-by-side feature analysis across VIDIZMO, Axon, NICE, and others</li>
<li>Market Reports: Quarterly insights on DEMS market, AI redaction, and video intelligence trends</li>
<li>Sales Enablement Materials: Objection responses, competitor comparisons, and deal-support decks</li>
<li>Win/Loss Analysis: Post-deal analysis identifying patterns in wins and losses</li>
<li>Pricing Intelligence: Ongoing competitor pricing tracking and recommendations</li></ul> 


WHY JOIN VIDIZMO

At VIDIZMO, you won&rsquo;t just be a marketer &mdash; you&rsquo;ll be the strategic brain behind our go-to-market efforts. Companies like Databricks, Snowflake, Palantir, and Axon invest heavily in this role because it directly drives competitive advantage. You&rsquo;ll work at the intersection of AI, video analytics, and digital evidence &mdash; one of the fastest-growing technology segments globally. 


Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)</div>

Senior Product Marketing & Competitive Intelligence Analyst

iSpace, Inc.

<div>
 
 
 Title: Product Analyst III
 
 
 
 
 Location: Cary NC / Carrollton TX (100% ONSITE)
 
 
 
 
 Duration: 5 months contract (potential to go PERM)
 
 
 
 
 Rate: $48.07per hour on W2
 
 
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 4 Year college degree (Bachelor) or equivalent work experience
 </li>
 <li>
 
 4-6 years of relevant experience in business analysis, product analysis, or related roles, with strong, demonstrated Agile experience
 
 </li>
 <li>
 
 In-depth knowledge and application of Agile methodologies and principles
 
 </li>
 <li>
 Excellent interpersonal, verbal, written communication, and presentation skills
 </li>
 <li>
 Excellent organizational skills and proven ability to manage complex tasks and priorities
 </li>
 <li>
 Strong teamwork mentality, including formal/informal mentorship of junior analysts
 </li>
 <li>
 
 Highly proficient in the G-Suite (Docs, Sheets, Slides, etc.)
 
 </li>
 <li>
 
 Strong data analysis experience required, experience with BI Tools preferred
 
 </li>
 <li>
 
 Expertise with JIRA, Confluence, or similar Agile management tools required
 
 </li>
 <li>
 Proven ability to work independently with minimal supervision and lead specific initiatives
 </li>
 <li>
 Demonstrated ability to manage multiple complex projects/workstreams concurrently
 </li>
 <li>
 Proven track record of delivering high-quality work in a fast-paced environment
 </li>
 <li>
 Excellent critical thinking, problem-solving, analytical, and decision-making skills
 </li>
 <li>
 Solid Financial Services and mortgage industry experience strongly preferred
 </li>
 <li>
 Strong business acumen and ability to effectively interface with middle and senior management
 </li>
 </ul>
 
 
</div>

Product Analyst

Edwards Lifesciences

<div>Marketing Operations Analyst-Labeling
As the Marketing Operations Analyst, Labeling , you will be responsible for managing labeling project for our TMTT business unit. You will partner with the business to determine ideal labeling for products being prepared for launch. You will act as the subject matter expert, owning the content for labeling and act as the requestor for projects.
 
 
How you will make an impact:
<ul><li>Determine and discern detailed requirements on small-to-mid scale labeling projects to establish the project deliverables and develop the project management plan, and manage changes to the project scope, schedule, and costs.
</li><li>Update project management plan to reflect authorized project changes.
</li><li>Lead the execution of tasks as defined in the project management plan and actively manage project risk.
</li><li>Assess project performance in order to monitor the progress of the project, identify and quantify variances.
</li><li>Develop and implement corrective actions and communicate to all stakeholders.
</li><li>Establish project expectations and coordinate team members and stakeholder relationships, and communications.
</li><li>Manage labeling project closure activities, including gathering lessons learned.
</li><li>Actively participate in one or more Project Management Office (PMO) continuous improvement activities
</li><li>Other incidental duties 
</li></ul> 
What you will need (required):
<ul><li>Bachelor's Degree in Business Administration, 3 years of experience hands on experience managing small-to-mid scale projects or equivalent work experience based on Edwards criteria Required
</li></ul>What else we look for (preferred):
<ul><li>Good computer skills in usage of MS Office Suite and related project management system
</li><li>Good documentation and communication skills
</li><li>Moderate understanding and knowledge of principles, theories, and concepts relevant to managing project plans
</li><li>Good problem-solving, organizational, analytical and critical thinking skills
</li><li>Strict Attention to detail
</li><li>Ability be able to work in a team environment, including the ability to manage vendors and project stakeholders
</li><li>Ability to build productive internal/external working relationships
</li><li>Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health &amp; Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
</li></ul><div></div>Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
 
 
For California (CA), the base pay range for this position is $74,000 to $104,000 (highly experienced).
 
 
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
E dwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.</div>

Marketing Operations Analyst, Labeling

Uber

<div>About the Role
 
 
As an Applied Scientist on the incrementality foundations team within marketing measurement, you will contribute to Uber Marketing Org's commitment to science-backed decision making. This team is responsible for building experiment forms, models, &amp; processes for turning complex hypotheses into reliable, actionable incrementality signals that inform planning, forecasting, and investment decisions across the business. Your work will focus on building robust processes for interpreting measurement data, building foundational models for estimation &amp; inference, and researching experimentation best practices for accurate and complete incrementality measurement. Your work will inform smarter investment and decision-making systems across Uber's Brand and Performance Marketing. This team sits close to production systems, partnering with Product, Engineering, and cross-functional Science teams to ensure incrementality measurement is rigorous, scalable, and decision-ready
 
 
What the Candidate Will Need / Bonus Points
<ul><li>Develop and apply statistical and causal inference models to estimate the incremental impact of marketing across channels, markets, and test designs.
</li><li>Design custom tests &amp; analyze results from complex experiments, including multi-cell, market-level, and longitudinal tests.
</li><li>Contribute to foundational modeling efforts such as hierarchical smoothing, aggregation across tests, and handling of low-signal or sparse data.
</li><li>Assist in research on advanced topics, including learning elasticity with experiments and analyzing event relationships to improve experiment accuracy and interpretation.
</li><li>Partner with Product and Engineering to integrate incrementality models into reporting and decision-making workflows
</li><li>Research and help establish best practices for experiment design, post-analysis interpretation, and measurement tradeoffs.
</li><li>Collaborate with other Applied Science and Data Science teams to align incrementality outputs with broader measurement and investment frameworks.
</li></ul>Basic Qualifications
<ul><li>Bachelor's degree or higher in a quantitative field such as Statistics, Economics, Mathematics, Computer Science, or a related discipline.
</li><li>2+ years of experience applying statistical and causal inference methods to real-world data in an applied setting.
</li><li>Strong foundation in statistical modeling, hypothesis testing, and experimental design, including A/B testing, incrementality, or quasi-experimental methods.
</li><li>Hands-on experience designing, analyzing, and interpreting experiments, including evaluation of uncertainty, limitations, and tradeoffs.
</li><li>Proficiency in Python or R and SQL for analyzing and modeling large, complex datasets.
</li><li>Experience working with marketing, growth, advertising, or similar business domains where measurement and investment decisions are central.
</li><li>Ability to clearly communicate analytical insights to technical and non-technical stakeholders and collaborate effectively in cross-functional teams.
</li><li>Demonstrated ability to collaborate effectively in cross-functional, fast-moving environments.
</li></ul>Preferred Qualifications
<ul><li>Bachelor's, Master's or PhD in a quantitative discipline (e.g., Statistics, Economics, Mathematics, Computer Science), or equivalent applied industry experience.
</li><li>Experience with advanced statistical or modeling techniques such as hierarchical / multi-level models, time-series analysis, or meta-analysis.
</li><li>Experience with incrementality testing, geo-experiments, or marketing measurement use cases (e.g., attribution, MMM, or related frameworks).
</li><li>Familiarity with marketing investment concepts such as elasticity, budget allocation, or cross-channel tradeoffs.
</li><li>Experience contributing to shared codebases or production-adjacent analytics systems, including collaboration with Product or Engineering partners.
</li><li>Ability to independently drive scoped projects end-to-end with guidance, and operate effectively in ambiguous or evolving problem spaces.
</li>Curiosity and learning mindset, with demonstrated ability to ramp quickly on new domains, tools, or methodologies. 
<li>
</li></ul> 
 
For New York, NY-based roles: The base salary range for this role is USD$161,000 per year - USD$179,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$161,000 per year - USD$179,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award &amp; other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.</div>

Applied Scientist, Marketing Measurement

Fidelity Investments

<div><h3 class="jobSectionHeader">Job Description:</h3>
Note: Fidelity will not provide immigration sponsorship for this position
The Role
We are seeking a Principal Business Analyst, Product Management with advanced product analysis experience to join the Operations and Services Group (OSG) Brokerage Capabilities organization with a focus on Money Movement, TOA and Cash Platforms. The candidate will play a critical role in transforming the legacy Brokerage Transfer of Assets, Cash &amp; Payments, Tax Advantaged Accounts and Retail Pricing mainframe-based capabilities to support modern, scalable, cloud-based solutions which can more easily be enhanced and maintained to support the current and future needs of Fidelity&rsquo;s retail (Wealth | Brokerage) and Institutional brokerage businesses. This position is ideal for a client obsessed, strategic thinker with deep analytical and problem-solving skills. The candidate should have a passion for collaborating across a variety of Fidelity stakeholders and user needs with demonstrated strengths planning and supporting the prioritization of the execution and delivery of new product solutions.
Key responsibilities for this role:
<ul><li>Collaborate with OSG stakeholders, product leaders, engineering teams and stakeholders across Fidelity to gather and analyze business and user requirements related to the current experience and future state opportunities
</li><li>Conduct detailed analysis of current workflows, pain points, capability utilization, and data dependencies from mainframe and other legacy systems.
</li><li>Support the creation of use cases, process flows, and acceptance criteria to guide product development aligned to specific platform modernization goals.
</li><li>Map existing data structures and business logic into future-state digital experience requirements with an emphasis on usability and automation.
</li><li>Develop insights and business cases using data analysis and stakeholder feedback to prioritize features and drive product roadmap decisions.
</li><li>Facilitate working sessions and validation cycles with operational users to ensure alignment and adoption of the new, digital experience.
</li><li>Monitor and report on rollout success, user adoption, and performance improvements tied to Ops Workstation initiatives.
</li><li>Stay up to date on industry and technology innovation
</li><li>Support backlog management and new work-intake from business partners
</li><li>Support the creation of product and/or user metrics to help inform solution delivery.
</li></ul>The base salary range for this position is $79,000-153,000 USD per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate&rsquo;s relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity&rsquo;s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Please consult with your recruiter for the specific expectations for this position.<h3 class="jobSectionHeader">
Certifications:</h3><h3 class="jobSectionHeader">
Category:</h3>
Business Analysis</div>

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10000 product marketing analyst jobs Near Me

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