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product marketing associate

eGov Foundation

<div>
 The Role We are seeking a highly motivated and experienced Product Marketing Associate to drive the awareness and adoption of our digital products. As a Product Marketing Associate, you will help shape how eGov&rsquo;s products are positioned, understood, and adopted across samaaj (civil society), sarkaar (government institutions), and bazaar (private sector partners). You&rsquo;ll translate complex product capabilities into clear, compelling narratives that resonate with diverse stakeholders &mdash; from municipal field officers to state departments to ecosystem innovators. This role sits at the intersection of product, storytelling, and systems &mdash; perfect for someone who thrives in fast-moving, purpose-led environments and believes in the power of technology to serve the public good. Key Responsibilities Empathetic story-telling and content evangelism Drive the product marketing strategy. Base it on user-driven insights Create product narratives &mdash;- Translate technical features into customer-facing benefits for both technical and non-technical audiences Craft product positioning documents, messaging frameworks, and value propositions. Support segmentation and persona mapping to ensure messaging is tailored across civil society, government, and market partners. Produce high-quality, engaging content across various formats, including: Product demos and explainer videos Product websites Product presentations and webinars Product brochures, fact sheets, blogs, newsletters, white papers, and case studies Product-related social media content Product marketing and adoption enablement Collaborate with product managers to plan and launch new features through release notes, walkthroughs, and webinars. Assist in executing go-to-market strategies for product launches, new modules, and releases Develop product marketing kits &mdash; pitch decks, one-pagers, battle cards, and case studies. Maintain a strong understanding of the competitive landscape and evolving customer needs Collaboration Work cross-functionally with product, design, partnerships, field teams, and ecosystem collaborators. Support documentation team with guidance around community-led documentation or field-ready materials for contributors, practitioners, and volunteers. Maintain a rhythm of collaboration with the product team to iterate messaging and identify &ldquo;aha&rdquo; moments Interface with branding and communications to ensure product messaging aligns with the organization&rsquo;s overall voice, tone, and strategic communication guidelines. You're a great fit if you have Passion for using technology for social good and a commitment to making a difference. A penchant to roll up their sleeves &mdash; whether it's running field interviews, iterating landing pages, or diving into usage data to shape the next move. A balance of creativity and structure &mdash; storytelling with a data-informed backbone. A belief in the power of stories to drive change &mdash; and a knack for crafting narratives that inspire action and connect the digital world with real user needs. Participated in a PLG-style product growth model. Hands-on experience owning the entire product marketing toolkit &mdash; from sharpening positioning and writing crisp messaging, to running GTM launches and synthesizing feedback loops from the ground up. Requirements 2-4 years of experience in product marketing Excellent written and verbal communication skills, with an eye for aesthetic outcomes with the ability to create compelling content Strong understanding of marketing principles, strategies, and tactics.` Been part of a 0 to 1 journey for a product. Proactively involved in creating compelling and aesthetic product marketing kits Experience collaborating with freelancers and agencies to bring ideas to life Experience supporting SaaS product launches or self-serve adoption journeys. Experience with SEO/SEM strategies and digital marketing campaigns (not a must have) Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s degree preferred). Experience with content creation and design tools, content distribution mechanisms and multichannel targeting Experience with marketing automation tools, CRM systems, and analytics platforms. (Bonus) Exposure to the government sector, CSR programs, or social impact work. Benefits Career Advancement Skill Development Medical Insurance Coverage Fun At Work
</div>

Product Marketing Associate

Kapture CX

<div>
 
 Job Title:
 
 Associate Product Manager
 
 
 
 Job Type:
 
 Work from Office
 
 
 
 Job Location:
 
 Bengaluru
 
 
 
 About Company
 
 
 
 Kapture CX is a leading SaaS platform that helps enterprises automate and elevate customer experience through intelligent, AI-powered solutions. We partner with enterprises across industries to bring scalable automation and insight-driven efficiencies to their CX operations.
 
 
 Kapture CX is headquartered in Bangalore and we have offices in Mumbai and Delhi/NCR in India, in addition to offices in the USA, UAE, Singapore, Philippines and Indonesia.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Assist in defining product vision, strategy, and roadmap in collaboration with senior product managers and stakeholders.
 </li>
 <li>
 Conduct market research and competitor analysis to identify trends, customer needs, and opportunities for product enhancements.
 </li>
 <li>
 Collect and document detailed product requirements from stakeholders, customers, and market feedback.
 </li>
 <li>
 Work with the UX/UI team to ensure product designs meet user needs and provide an exceptional user experience.
 </li>
 <li>
 Coordinate with engineering, design, and other teams to ensure timely and high-quality delivery of product features and updates.
 </li>
 <li>
 Analyze product performance metrics and user feedback to inform product decisions and improvements.
 </li>
 <li>
 Maintain clear and consistent communication with internal teams and stakeholders regarding product status, updates, and changes.
 </li>
 <li>
 Participate in product testing and validation to ensure product features meet specified requirements and quality standards.
 </li>
 <li>
 Create and maintain product documentation, including user guides, release notes, and training materials.
 </li>
 <li>
 Foster strong working relationships with engineering, sales, marketing, and customer success teams to ensure alignment and effective product launches.
 </li>
 </ul>
</div>

Associate Product Manager

Tekion Corp

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Manager PM, Product
 
 to lead product strategy and development of CDP (Customer Data Platform). You will drive our product vision for Customer Data Platform (CDP). As a senior leader, you will champion collaboration and influence cross-functional teams to deliver customer centric solutions.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 
 CDP Roadmap &amp; Vision:
 
 Define and execute the product vision, strategy, and roadmap for our CDP, aligned to company goals and customer needs.
 </li>
 <li>
 
 Stakeholder Alignment:
 
 Partner with Engineering, Data Science, Sales, Customer Success, and external partners to ensure alignment and effective delivery.
 </li>
 <li>
 
 Voice of the Customer:
 
 Deeply understand user personas (dealers/OEMs), pain points, data workflows, and market trends to inform product decisions.
 </li>
 <li>
 
 Product Design &amp; Requirements:
 
 Translate market/user insights into clear product requirements, user stories, and acceptance criteria for development teams.
 </li>
 <li>
 
 Data Governance &amp; Compliance:
 
 Ensure CDP meets security, privacy, and regulatory (e.g., GDPR, CCPA) requirements.
 </li>
 <li>
 
 Performance Measurement:
 
 Define KPIs, monitor adoption, and iterate to deliver measurable business and customer value.
 </li>
 <li>
 
 Go-to-Market:
 
 Collaborate in launch, enablement, and success of new features with Marketing, Sales, and Support.
 </li>
 <li>
 
 Team Leadership:
 
 Mentor and guide associate/junior product managers.
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 
 Experience:
 
 8+ years in SaaS product management, with 3+ years leading CDP, CRM, or data infrastructure products (Automotive SaaS strongly preferred).
 </li>
 <li>
 
 Expertise:
 
 Deep understanding of CDP concepts: identity resolution, data integration, segmentation, analytics, data privacy, API ecosystems.
 </li>
 <li>
 
 Technical Acumen:
 
 Adept at working with data teams (ETL, data lakes, cloud platforms) and understanding technical tradeoffs.
 </li>
 <li>
 
 Domain Knowledge:
 
 Familiarity with automotive retail/OEM data flows, dealership management systems (DMS) is a plus.
 </li>
 <li>
 
 Stakeholder Management:
 
 Proven track record interfacing with customers, sales, and engineering teams.
 </li>
 <li>
 
 Communication:
 
 Exceptional communication, presentation, and documentation skills.
 </li>
 </ul>
 
 
 
 
 Nice-to-Have:
 
 
 <ul>
 <li>
 Experience with product-led growth (PLG) models.
 </li>
 <li>
 Background in B2B enterprise SaaS platforms.
 </li>
 <li>
 Prior experience with scaling data products in regulated industries.
 </li>
 </ul>
</div>

Manager Product Management

BrandStory Digital

<div>
 
 
 Associate &ndash; Graphic Designer
 
 
 
 
 Location:
 
 Bengaluru
 
 
 
 Experience:
 
 3&ndash;5 years
 
 
 
 Department:
 
 Creative &amp; Design
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a talented and creative
 
 Associate &ndash; Graphic Designer
 
 to join our Creative &amp; Design team at BrandStory Digital. The ideal candidate should have strong visual design skills, experience working on digital and brand design projects, and the ability to translate ideas into compelling visual communication. This role requires creativity, attention to detail, and the capability to work collaboratively within a fast-paced environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Creative Design &amp; Execution
 
 
 <ul>
 <li>
 Create high-quality designs for digital, print, social media, branding, and marketing collateral.
 </li>
 <li>
 Understand design briefs and convert them into visually appealing concepts.
 </li>
 <li>
 Work on layouts, typography, color palettes, and brand elements to ensure consistent visual identity.
 </li>
 <li>
 Design creatives for websites, ads, landing pages, presentations, and digital campaigns.
 </li>
 <li>
 Support UI/UX design tasks as needed (wireframes, UI screens, design elements).
 </li>
 </ul>
 
 
 Collaboration &amp; Project Support
 
 
 <ul>
 <li>
 Work closely with senior designers, content writers, and marketing teams to deliver integrated creative solutions.
 </li>
 <li>
 Participate in brainstorming sessions and contribute fresh, creative ideas.
 </li>
 <li>
 Assist in preparing client presentations and explaining design decisions clearly.
 </li>
 </ul>
 
 
 Quality &amp; Standards
 
 
 <ul>
 <li>
 Ensure all deliverables meet brand guidelines, design standards, and project requirements.
 </li>
 <li>
 Follow best practices in design systems, visual hierarchy, and user-focused design.
 </li>
 <li>
 Maintain accuracy, consistency, and attention to detail across all assets.
 </li>
 </ul>
 
 
 Continuous Learning
 
 
 <ul>
 <li>
 Stay updated with the latest design trends, techniques, tools, and industry standards.
 </li>
 <li>
 Explore creative inspiration and bring innovation to daily design work.
 </li>
 </ul>
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong portfolio showcasing digital design, branding, and creative assets.
 </li>
 <li>
 Proficiency in design tools such as
 
 Adobe Creative Suite (Photoshop, Illustrator, InDesign)
 
 and
 
 Figma
 
 .
 </li>
 <li>
 Basic understanding of UI/UX principles and responsive design.
 </li>
 <li>
 Strong sense of aesthetics, layout, color, and typography.
 </li>
 <li>
 Good communication, teamwork, and time-management skills.
 </li>
 <li>
 Ability to handle multiple projects and meet deadlines effectively.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Design, Visual Communication, Fine Arts, or a related field.
 </li>
 <li>
 
 3&ndash;5 years of experience
 
 in graphic design, preferably in a digital agency or creative environment.
 </li>
 <li>
 Experience working on branding, digital creatives, and marketing assets.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Opportunity to work with a creative and dynamic design team.
 </li>
 <li>
 Exposure to diverse brands, industries, and high-impact projects.
 </li>
 <li>
 A culture that encourages creativity, innovation, and learning.
 </li>
 <li>
 Competitive salary and opportunities for skill and career growth.
 </li>
 </ul>
 
 
</div>

Associate Graphic Designer

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. Those in customer sales and services at PwC will specialise in providing consulting services focused on customer sales and service strategies. You will analyse customer engagement processes, develop sales and service strategies, and offer guidance and support to help clients enhance their sales effectiveness, improve customer satisfaction, and drive revenue growth.
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: CONTACT CENTER OPERATIONS
 
 
 
 Sales, Service &amp; Marketing practice is one of the most distinctive providers of customer-centric business solutions focusing on Sales operations &amp; Tech enablement, contact center operations &amp; tech enablement, integrated customer experience design &amp; marketing operations &amp; tech enablement. We collaborate with our clients to reinvest in an organization where the customer is at the very center.
 
 
 Our consulting team works with our global clients to design and implement growth, operational and customer focused strategies for sustainable competitive advantage. Our thought leadership and unparalleled experience help clients turn formidable challenges into market advantage across the value chain and around the globe. Additionally, our extensive expertise in various industries allows us to serve clients with consulting services with a focus on the most profitable elements of the value chain to create scalable businesses that will deliver increased sustainable profits.
 
 
 As part of Contact Center Operations, we focus on strategic, process and executional support around contact center operations to improve customer service quality, drive net promoter scores (NPS), increase efficiency, and enhance responsiveness. Includes contact center diagnostics and analytics, omnichannel digital contact center strategy, process improvement, cost reduction. We partner with contact center technology offering to drive value-embedded service delivery.
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate
 
 
 
 Candidates should demonstrate substantial experience and/or knowledge in any sector in the following areas:
 
 
 <ul>
 <li>
 Contact Center Operations: Call flows, escalation paths, KPIs (AHT, FCR, NPS).
 </li>
 <li>
 Tech Stack: Salesforce Service Cloud, Genesys, NICE, Amazon Connect, IVR/CTI basics.
 </li>
 <li>
 Omnichannel Experience: Voice, chat, email, social, bots, and seamless transitions.
 </li>
 <li>
 Workforce Management &amp; Quality: Forecasting, scheduling, scorecards, and process improvement.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidate will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance.
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Significant Experience With Following Skills
 
 
 
 <ul>
 <li>
 Delivered actionable insights through contact center analytics, improving agent performance and CX metrics.
 </li>
 <li>
 Provided end-to-end contact center consulting to drive strategic transformation and operational excellence. Ideate and execute on compelling design workshops for cloud contact center transformations
 </li>
 <li>
 Provided useful contributions to team meetings and conversations, actively participating in client meetings and workshops- Ability to create hypothesis based on understanding of clients&rsquo; issues
 </li>
 <li>
 Conducted in-depth customer journey analysis to pinpoint pain points and optimize interactions.
 </li>
 <li>
 Advised clients on operations strategy to align service delivery with corporate objectives and work on creating Cloud transformation approach for contact center transformations
 </li>
 <li>
 Strengthened service delivery by standardizing processes and implementing quality frameworks.
 </li>
 <li>
 Work on creating business cases for journey to cloud, cloud strategy, cloud contact center vendor assessment activities
 </li>
 <li>
 Strategic Problem Solving: Experience in analyzing complex challenges, structure solutions, and drive data-backed decision-making.
 </li>
 <li>
 Client &amp; Stakeholder Management: Skilled in building trusted relationships, managing expectations, and delivering tailored recommendations.
 </li>
 <li>
 Project Delivery Excellence: Experienced in leading engagements from planning through execution, ensuring quality, timelines, and impact.
 
 
 </li>
 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
 </li>
 <li>
 Experience: 2-5 years (Experience Associate) / 5 &ndash; 8 years (Senior Associate) of prior relevant work experience in a Service / Contact Center role in management consulting or similar multinational environment will be a bonus.
 </li>
 </ul>
</div>

Contact Center Operations-Associate-Bangalore

AppBroda

<div>
 
 What are we looking for?
 
 
 
 We are looking for a highly motivated Product Analyst Intern who is eager to work in a fast-paced, data-driven product environment. This role is ideal for someone who has prior internship exposure and wants to build deeper skills in product analysis, customer insights, and data-driven decision-making. This role will involve collaboration with multiple teams to understand the products &amp; services within each team, and with the customers to deliver these projects from start to finish.
 
 
 
 Key Responsibilities
 
 
 
 
 Product Analysis &amp; Research
 
 
 
 Conduct market research, competitor benchmarking, and user trend analysis.
 
 
 Identify product gaps and recommend improvements backed by data.
 
 
 Assist in defining and refining product metrics (KPIs).
 
 
 
 Data Insights &amp; Reporting
 
 
 
 Collect, clean, and analyze product usage data.
 
 
 Build dashboards and reports to support product decision-making.
 
 
 Present insights to Product Managers and cross-functional teams.
 
 
 
 Product Documentation
 
 
 
 Support in preparing PRDs, feature requirement documents, and release notes.
 
 
 Maintain product feature logs, workflow diagrams, and version updates.
 
 
 
 Cross-Functional Collaboration
 
 
 
 Work closely with Product, Engineering, Design, and Operations teams.
 
 
 Assist in feature testing, QA, and validating product enhancements.
 
 
 
 Requirements
 
 
 
 Prior internship experience (preferably in a startup).
 
 
 Strong analytical &amp; problem-solving skills.
 
 
 Basic understanding of product lifecycles, user flows, and product metrics.
 
 
 Good knowledge of Excel/Google Sheets; familiarity with SQL or analytical tools is a plus.
 
 
 Strong communication and documentation skills.
 
 
 High ownership, curiosity, and willingness to learn.
 
 
 
 Preferred Skills (Good To Have)
 
 
 
 Basic understanding of UI/UX principles.
 
 
 Exposure to writing PRDs or user stories
 
 
 Previous involvement in user research or testing.
 
 
 
 What You&rsquo;ll Gain
 
 
 
 Hands-on experience with real product feature cycles.
 
 
 Mentorship from Product Managers &amp; cross-functional leaders.
 
 
 Opportunity to transition into a full-time Product Analyst/Associate role based on performance.
 
 
 Exposure to strategic decision-making in a high-growth environment.
 
 
 
 ﻿Flexible Benefits
 
 
 
 Stipend- We offer a competitive stipend, along with the opportunity for performance-based PPOs
 
 
 Hybrid Work Model- At Appbroda, it&rsquo;s your contribution to the team that matters. We support you prioritizing your work life balance.
</div>

Product Intern

Festo India

<div>
 
 
 Product Marketing Specialist / Senior Officer &ndash; Product Marketing
 
 
 
 
 
 
 The Product Market Management team will be responsible for product performance, lifecycle management, and product launches. In this role, you will support the launch and promotion of innovative products through strategic campaigns, market differentiation, and continuous feedback gathering. You will also create engaging marketing content and enable the sales team with the knowledge and tools needed to drive opportunity conversion
 
 
 
 
 
 
 Your job:
 
 
 
 
 Product Launch and Campaign Management
 
 :
 
 <ul>
 <li>
 Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
 </li>
 <li>
 Differentiate our products from competitors through effective marketing strategies
 </li>
 </ul>
 
 
 Continuous Awareness Initiatives:
 
 
 <ul>
 <li>
 Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
 </li>
 </ul>
 
 
 Market Potential Identification:
 
 
 <ul>
 <li>
 Conduct market research to identify potential segments, customers, and applications
 </li>
 <li>
 Analyze market trends to enhance product positioning.
 </li>
 <li>
 Develop and implement strategies to increase market penetration and product adoption.
 </li>
 </ul>
 
 
 Marketing Content Creation:
 
 
 <ul>
 <li>
 Create engaging marketing content for effective communication and promotion across digital and traditional media channels
 </li>
 </ul>
 
 
 Feedback and Competitive Analysis:
 
 
 <ul>
 <li>
 Capture and analyze market feedback to inform product improvements and enhancements.
 </li>
 <li>
 Conduct competitive analysis to understand market positioning and identify opportunities
 </li>
 </ul>
 
 
 Volume Forecasting and Support:
 
 
 <ul>
 <li>
 Forecast product volumes and support a quick ramp-up in production as needed
 </li>
 </ul>
 
 
 Sales Enablement:
 
 
 <ul>
 <li>
 Develop product knowledge resources, argumentation, and guide the sales team
 </li>
 <li>
 Support the sales team in identifying and converting potential opportunities
 </li>
 <li>
 Maintain a balance between supporting the sales team while challenging them to achieve higher performance
 </li>
 </ul>
 
 
 
 
 
 Our requirements:
 
 
 <ul>
 <li>
 3-6 years of overall experience
 </li>
 <li>
 Experience in product management/ sales/ marketing / business development.
 </li>
 <li>
 Bachelors degree in Mechanical Engineering / Industrial Engineering / Related.
 </li>
 <li>
 Industrial Automation background is preferred.
 </li>
 <li>
 Strong analytical skills.
 </li>
 <li>
 Excellent communication and presentation skills.
 </li>
 <li>
 Proficient in creating marketing content for various media channels.
 </li>
 <li>
 Ability to work collaboratively with sales teams and other departments.
 </li>
 <li>
 Willing to travel across India.
 </li>
 </ul>
 
 
</div>

Product Marketing Specialist

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