product marketing

Lean Technologies

About the Job We re looking for a Product Marketing Lead to own how we bring our products to market and how we tell Lean s story to the world. This role sits at the intersection of Product, Sales, and Strategy. You ll manage a team of PMMs, each mapped to one of our two product verticals (Data and Payments), while personally owning the business-wide messaging - from industry GTM to competitive positioning and investor/regulator narratives. You ll thrive in this role if you re as comfortable writing a pitch deck as you are working with product managers on a new pricing model. Responsibilities <ul> <li> Vertical Product Marketing (team management) <ul> <li> Oversee PMMs mapped to Data, Payments &amp; Payment Ops products </li> <li> Guide their work on segmentation, messaging, pricing, and GTM planning </li> <li> Ensure high-quality product content, collateral, and enablement materials </li> </ul> </li> <li> Strategic Business Marketing <ul> <li> Oversees overall value proposition for the company across products and markets </li> <li> Crafts and maintains Lean s full suite pitch decks for regulators, investors, and large clients </li> <li> Leads industry-specific messaging (industry decks, use case narratives) Maintains the competitor matrix per market (UAE vs. KSA) </li> <li> Maintains the industry matrix (mapping of industries to primary/secondary use cases) </li> <li> Supports pricing strategy at the company level, especially for bundles and enterprise offers </li> </ul> </li> <li> Go-To-Market &amp; Enablement <ul> <li> Lead GTM planning for new product launches across both markets </li> <li> Partner with Sales and Customer Success to drive product adoption and expansion </li> <li> Develop sales tools (battle cards, one-pagers, case studies) that drive conversion and retention </li> </ul> </li> </ul> What We re Looking For <ul> <li> 5+ years of experience in B2B Product Marketing, ideally in SaaS, APIs, or fintech </li> <li> Strong grasp of usage-based pricing models, segmentation, and value-based messaging </li> <li> Experience working in (or marketing to) highly regulated or competitive industries </li> <li> Excellent written communication and storytelling skills you can turn complex into clear </li> <li> Track record of partnering with Product, Sales, and Leadership to drive GTM success </li> <li> Experience managing or mentoring junior PMMs is a big plus </li> <li> Experience marketing API- first products </li> <li> Familiarity with Open Banking, financial data, or embedded finance </li> </ul> NB. While we think the above experience could be important, we re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!

Product Marketing Lead

ZEROE

<div><h3 class="jobSectionHeader">About Zeroe</h3>
Zeroe is where sustainability starts.
We are building the sustainability data infrastructure that connects business operations to auditable, multi-metric outcomes. Zeroe operationalizes the full data lifecycle: collection, transformation, validation, and traceability, across entities, suppliers, and business units. Sustainability reporting becomes the natural output once the inputs are trustworthy.
Built for the realities of emerging markets and complex enterprise environments, Zeroe provides the foundation regulators, investors, and climate funds require to turn sustainability targets into measurable, financeable outcomes.
We&rsquo;re defining a new software category: sustainability data infrastructure, the system that connects enterprise operations to defensible results across carbon, energy, water, waste, and finance.
At Zeroe, sustainability begins with data you can trust. From that foundation, our platform governs, calculates, and reports every sustainability metric with audit-ready precision. For enterprises, this transforms sustainability from a reporting obligation into a performance system, aligning operational efficiency, compliance, and access to capital.
Zeroe is where sustainability starts, and where it scales.<h3 class="jobSectionHeader"> 
Role Overview</h3>
The Product Marketing Manager (PMM) sits at the intersection of product, marketing, and commercial execution. 
You will manage internal and external product communication messaging, from translating complex technical capabilities into clear, market-ready narratives to ensuring internal teams and customers are informed, aligned, and confident in every release.
This is a hands-on builder role in a rapidly scaling technology company. You will craft messaging frameworks, author release notes and customer announcements, create launch toolkits, and shape Zeroe&rsquo;s product storytelling end to end.
You&rsquo;ll be both the translator and architect of Zeroe&rsquo;s product narrative, ensuring that what we build, what we say, and what customers experience are perfectly aligned.<h3 class="jobSectionHeader"> 
Reporting To</h3>
Head of Marketing<h3 class="jobSectionHeader"> 
Works Closely With</h3>
Product, marketing, sales, and customer Success/delivery<h3 class="jobSectionHeader"> 
Primary Accountability</h3>
Ensure the clarity, accuracy, and consistency of all product communications, internally and externally, while reinforcing Zeroe&rsquo;s category-defining positioning in the market.<h3 class="jobSectionHeader"> 
Key Responsibilities</h3><ul>
<li>Translate technical complexity into clarity: Develop and maintain messaging frameworks that articulate Zeroe&rsquo;s data architecture, AI capabilities, and sustainability infrastructure for both technical and executive audiences.</li>
<li>Own product communications: Prepare and distribute internal product release notes, as well as external customer communications that highlight new features, improvements, and capabilities.</li>
<li>Support go-to-market execution: Partner with Product and Marketing to develop launch briefs, value propositions, and enablement assets for new features and product updates.</li>
<li>Create enablement materials: Produce solution one-pagers, competitive comparisons, internal FAQs, and explainer decks used by commercial and customer teams.</li>
<li>Craft compelling narratives: Connect Zeroe&rsquo;s technology to tangible business outcomes&mdash;helping decision-makers see how data infrastructure drives performance, compliance, and finance readiness.</li>
<li>Gather and synthesize insights: Act as the feedback bridge between customers and Product, translating field insights and market trends into actionable input for roadmap prioritization.</li>
<li>Monitor the market: Track competitors, frameworks, and emerging trends (e.g., GHG Protocol, CSRD, IFRS) to inform messaging, positioning, and differentiation.</li>
<li>Collaborate cross-functionally: Partner with Product, Sales, and Customer Success to ensure consistent storytelling and knowledge alignment across teams.</li></ul><h3 class="jobSectionHeader"> 
</h3><h3 class="jobSectionHeader">
Deliverables</h3><ul>
<li>Internal product release notes and customer release communications</li>
<li>Product positioning frameworks and messaging guides</li>
<li>Go-to-market briefs and launch toolkits</li>
<li>Sales and solution enablement collateral</li>
<li>Whitepapers, technical explainers, and product-led content</li>
<li>Competitive and market intelligence summaries</li></ul><h3 class="jobSectionHeader"> 
</h3><h3 class="jobSectionHeader">
How Success Is Measured</h3><ul>
<li>Consistent, accurate product messaging across all internal and external channels</li>
<li>Effective release communications that drive adoption and engagement</li>
<li>High internal alignment between Product, Marketing, and Commercial teams</li>
<li>Demonstrated contribution to product launch success and sales enablement effectiveness</li>
<li>Accurate and up-to-date product fact sheets and collateral maintained at all times</li>
<li>Positive team feedback about your collaboration and teamwork</li>
<li>Can-do attitude.</li></ul><h3 class="jobSectionHeader"> 
</h3><h3 class="jobSectionHeader">
Candidate Profile</h3>
You are an experienced B2B SaaS product marketer with a deep understanding of how technology products are built, positioned, and scaled. 
You can translate complex data systems and AI workflows into clear, outcome-oriented narratives that resonate with executives and technical teams alike.
You thrive in fast-paced, entrepreneurial environments where precision and execution matter. You collaborate on strategy and take ownership of delivery and have the range to move between technical detail and strategic storytelling.
You don&rsquo;t need to be a sustainability expert (although a good understanding of sustainability is a big plus), but you should believe in its strategic importance for the future of business. 
 
You are creative, on-the-ball, and bring energy to the team. You are excellent with admin and managing expectations both up and down the chain.
<h3 class="jobSectionHeader">Requirements</h3><ul>
<li>Minimum 5 years of experience in B2B SaaS product marketing, ideally in data, analytics, or enterprise software environments</li>
<li>Proven ability to translate complex technical concepts into engaging, commercially resonant messaging</li>
<li>Experience writing internal and external product communications, including release notes and customer update emails</li>
<li>Exceptional command of English communication, both written and verbal</li>
<li>Strong analytical, organizational, and collaboration skills with meticulous attention to detail</li>
<li>Experience collaborating with Product, Sales, and Customer Success teams</li>
<li>Bachelor&rsquo;s degree in marketing, communications, business, or a related technical discipline (advanced degree preferred)</li>
<li>Familiarity with sustainability, ESG, or climate technology is a plus, not a prerequisite</li>
<li>Comfortable working with modern marketing and product tools (e.g., HubSpot, Notion, Jira, Confluence, or equivalents)</li>
<li>Comfortable working with AI (Gemini, Claude, ChatGPT etc) in your daily operations</li>
<li>Needs to be located within 3 hours of Dubai time zone (Gulf Standard Time)</li></ul></div>

Product Marketing Manager

Freshworks

<div>
 
 At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&amp;P Global, and Sony Music, trust Freshworks&rsquo; customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
 
 
 
 
 
 
 Job Description
 
 
 
 
 Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks' $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice &cir; Lead go-to-market planning to align with corporate revenue and retention goals
 </li>
 <li>
 Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market &cir; Ensure consistent narratives across campaigns and customer communications
 </li>
 <li>
 Market Understanding - Deeply understand buyer personas to tailor marketing strategies | Conduct market research and competitive analysis to inform product strategy
 </li>
 <li>
 Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team | Develop case studies and narratives showcasing Freshservice&rsquo;s value
 </li>
 <li>
 Team Leadership - Manage and mentor a team of product marketing professionals | Foster a culture of innovation and collaboration
 </li>
 <li>
 Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness | Use insights to refine strategies and optimize results
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Experience 14-16 years in B2B product marketing, with 3+ years in leadership roles.
 </li>
 <li>
 Experience marketing IT or other technical products is preferred.
 </li>
 <li>
 Education Bachelor&rsquo;s degree in Marketing, Business, or a related field; MBA is a plus
 </li>
 <li>
 Skills Strong storytelling, communication, and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business
 
 
 
 
 At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
 
 
 
</div>

Director - Product Marketing

SEON

<div>SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first-party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows - all from one place. SEON provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We&rsquo;ve helped companies reduce fraud by 95% and achieve 32x ROI, and we&rsquo;re growing fast, thanks to our partnerships with some of the world&rsquo;s most ambitious digital brands like Revolut, Wise, and Bilt.
As a Product Marketing Associate at SEON, you will sit at the center of strategy and execution, helping to define our strengths and opportunities in the market and turning those insights into impactful initiatives. This presents a unique opportunity to drive product adoption in our key segments while working alongside the best in the industry. Plus, you&rsquo;ll have the opportunity to collaborate with an all-star team of product marketers.
We&rsquo;re looking for someone who brings curiosity, resourcefulness, and a proactive mindset to our product marketing team. You&rsquo;re someone who is energized by the challenge of taking research and insights and translating them into meaningful stories for our customers. You&rsquo;re adaptable, eager to learn, and motivated by the opportunity to grow your product marketing career in a fast-paced scale-up with an important mission.
This role is a hybrid schedule based in our Austin, TX location.
WHAT YOU&rsquo;LL DO:<ul><li>
Conduct market and customer research to inform product roadmap decisions and GTM strategy across our core verticals and regions</li><li>
Support efforts to refine our ICP, target persona development, and messaging and positioning</li><li>
Monitor the competitive landscape to identify emerging threats and opportunities, turning findings into sales enablement such as battlecards, objection-handling guides and comparison materials</li><li>
Create marketing and sales assets including slides decks, one-pagers and web content that effectively communicate our value propositions</li><li>
Work closely with sales to develop impactful enablement and training resources, allowing them to better position our offering in our target market</li><li>
Collaborate with the content team to create engaging product marketing content including whitepapers, case studies, and videos</li><li>
Support the planning and execution of product launches and vertical campaigns</li></ul>
WHAT YOU&rsquo;ll BRING:<ul><li>
2+ years of experience in product marketing or related field, preferably in B2B SaaS</li><li>
Proven track record of supporting and executing successful product marketing strategies</li><li>
Excellent written and verbal communication skills</li><li>
Ability to collaborate effectively with cross-functional teams</li><li>
Strong project management skills with a keen attention to detail</li><li>
Enthusiasm for discovering and applying the latest AI tools that improve the way you work</li><li>
Creative thinker with the ability to generate innovative ideas</li></ul>
SEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.
SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. We do not make an employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Please let your recruiter know if you need reasonable adjustments to our recruitment process.</div>

Product Marketing Associate

Coupa

Los Angeles, California, United States
 Marketing - Marketing
 /
 Executive
 /
 Remote
 
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
 
Why join Coupa?
 
Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
 
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
 
The Impact of a VP, Product Marketing at Coupa: 
We are looking for a talented Product Marketing Leader with strong storytelling, go-to-market, and leadership skills. You will have the ability to work closely with Product, Demand Gen, and Sales team to build an integrated marketing strategy that will build personalized, guided customer experiences. In this role, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy, driving better engagement with prospects, users, and buyers, and garnering market insights to inform product strategy and sales execution.
 
Key performance indicators will include improving growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates, leadership positions in Analyst Reports and positive Analyst Relationships and sales expansion plays. This role requires building strong cross-functional partnerships with teams including product, sales, solutions engineering, community, and the rest of marketing to create long-term value for our customers and business.
 
This role also requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company, and experience in driving business transformation. You’ll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, this person will lead a team that develops and drives key initiatives and cross-functional programs required to increase revenue. The role is remote based.
 
The estimated pay range for this role is $208,000 - $270,000
 
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
 
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
 
Please be advised that inquiries or resumes from recruiters will not be accepted.
 
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

VP, Product Marketing

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 About Us
 
 
 
 We&rsquo;re a fast-growing digital lifestyle led telco organization, that&rsquo;s brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.
 
 
 
 
 The Role
 
 
 
 
 We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.
 
 
 As a Product Marketing Manager, you will bridge product development and market adoption. You&rsquo;ll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you&rsquo;re keen on product storytelling combined with a growth mindset, then this role is for you.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 <ul>
 <li>
 Part of a regional team, you will lead Product marketing for key non-telco global products
 </li>
 <li>
 Develop and execute GTM strategies for new product launches and feature rollouts
 </li>
 <li>
 Define compelling product positioning, value propositions and messaging tailored to different customer segments
 </li>
 <li>
 Collaborate with designers, marketers, and product managers to bring campaigns to life
 </li>
 <li>
 Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
 </li>
 <li>
 Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
 
 
 </li>
 </ul>
 
 
 What We&rsquo;re Looking For
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
 </li>
 <li>
 Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
 </li>
 <li>
 Strong understanding of user journey, growth funnels, and digital marketing channels
 </li>
 <li>
 Experience working cross-functionally with product, design, growth, and data teams
 </li>
 <li>
 A strategic thinker with a creative edge to tell stories in an effective way
 </li>
 <li>
 Excellent project management and organizational skills
 </li>
 <li>
 Advanced proficiency in tools like Google slides, Google sheets and slack
 </li>
 <li>
 Comfortable to work independently in a fast-paced, entrepreneurial environment
 
 
 </li>
 </ul>
 
 
 Great to Have
 
 
 
 
 <ul>
 <li>
 Worked in markets beyond just Pakistan
 </li>
 <li>
 Knowledge of AI tools and leveraging them for everyday work
 </li>
 <li>
 Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth
 
 
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 
 
 <ul>
 <li>
 Be part of a Global team that values creativity and innovation
 </li>
 <li>
 Get exposure to working with Global clients and opportunity to travel
 </li>
 <li>
 Flexible and collaborative culture
 </li>
 <li>
 Competitive salary and growth opportunities
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

GL Intelligence, Inc.

About the Role:As a Product Marketing Specialist - Product Launch at GL.iNet, you will play a critical role in ensuring the successful launch of our cutting-edge networking products and driving brand awareness through digital channels. You will collaborate closely with cross-functional teams, including product management, engineering, quality assurance, marketing, and operations, to coordinate product releases and execute digital marketing campaigns. Your ability to manage multiple tasks, think strategically, and deliver results will be essential in this role. This role is available to candidates based within the greater Seattle area in Washington, USA.What You'll Get To Do:Develop and implement your go-to-market strategy&#65306;<ul><li>Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.</li><li>Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.</li><li>Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.</li><li>Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.</li></ul>Content creation for ongoing product promotion:<ul><li>Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.</li><li>Develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.</li><li>Craft persuasive and compelling copy for press releases, product announcements, blog posts, and other marketing collateral.</li></ul>Email marketing, performance analysis, and optimization:<ul><li>Manage and grow our email subscriber list, create and send engaging eDMs (electronic direct mail), and analyze campaign performance.</li><li>Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.</li><li>Contribute to process improvements and drive efficiency in the product release and digital marketing workflows.</li><li>We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.</li></ul>Qualifications:<ul><li>We do not provide visa sponsorship. Candidates must have valid authorization to work in the United States.</li><li>3+ years of working experience in a similar role within the technology or consumer electronics industry; candidates with less experience will be considered for a junior role</li><li>1+ years of marketing or go-to-market experience, with a strong preference for candidates with experience working in new product launch.</li><li>Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience&#61623;</li><li>Strong project management skills, with an ability to keep multiple work teams and partners in sync on timelines and what&rsquo;s needed to succeed</li><li>Passion for technology and networking products</li></ul>Preferred Qualifications<ul><li>Deep understanding of the needs and preferences of developers and technical buyers.</li><li>Experience in the software or technology industry, with a focus on technology products on crowdfunding platforms (e.g., Kickstarter, Indiegogo).</li><li>Knowledge of and familiarity with developer products and tools.</li></ul>Pay and Benefits:<ul><li>Estimated Base Pay Range: 65,000-$90,000 USD</li><li>Competitive salary package commensurate with experience and qualifications.</li><li>Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance</li><li>Paid holiday and sick time</li><li>Travel allowance available for domestic and International business trips</li><li>Medical insurance coverage</li><li>401K matching</li></ul>Join our talented team and contribute to our mission of delivering exceptional networking solutions to individuals and businesses worldwide. We offer competitive compensation, comprehensive benefits, and a collaborative work environment that fosters innovation and growth.Job Type: Full-timeBase Pay: $65,000.00 - $90,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Bellevue, WA 98007

Product Marketing Specialis

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