product marketing lead

CrewAI

<div>
 <strong>
  About CrewAI:
  <br/>
  <br/>
 </strong>
 CrewAI is the leading multi-agent automation platform that empowers developers and enterprises to build, deploy, and manage collaborative AI workflows. Our open-source and enterprise solutions allow teams to create AI agents with defined roles that work together autonomously to execute complex tasks&mdash;accelerating the adoption of agentic AI across industries.
 <br/>
 <br/>
 <strong>
  The Role
  <br/>
  <br/>
 </strong>
 We're looking for a new class of product marketer who can weave product evangelism, market expertise, sales enablement, powered by an agentic savvy operating mode. Your focus will be communicating agentic innovations across technical and business personas, surfacing repeatable customer success stories, while using the very systems and tools we provide our customers as a force multiplier. This role is at the intersection of breakthrough innovative technology with an opportunity to experience the future of work utilizing AI.
 <br/>
 <br/>
 The ideal candidate is a skilled writer, editor, and communicator who has internalized AI agents as a core part of their workflow. You are technically astute, capable of talking to developers and buyers just the same, and enjoy the energy of early stage startups.
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 <strong>
  Core Responsibilities
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  <br/>
 </strong>
 <ul>
  <li>
   Own product positioning and messaging for all CrewAI products, translating technical capabilities into compelling narratives for technical buyers and business decision-makers
  </li>
  <li>
   Architect demand generating content and campaign strategies in conjunction with our growth team to drive pipeline targets
  </li>
  <li>
   Develop content roadmap along with an agentic approach to production that reliably produces thought leadership, long form papers, blogs, social content, and video scripts
  </li>
  <li>
   Own the product launch playbook from beta to GA releases coordinating with product, engineering, design, and sales to maximize market impact
  </li>
  <li>
   Identify and advance use case and solutions packages taken from customer, prospect, and market engagement
  </li>
  <li>
   Be a product spokesperson for events, sales enablement, and related activities
  </li>
  <li>
   Support advancements of agent powered competitive intelligence and market analysis to efficiently and quickly identify positioning opportunities and inform go-to-market strategy
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   <br/>
  </li>
 </ul>
 <strong>
  Sales Enablement Responsibilities
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  <br/>
 </strong>
 <ul>
  <li>
   Create and improve sales enablement tools including decks, calculators, use cases, and case studies
  </li>
  <li>
   Partner with the sales to develop persona-specific talk tracks and value narratives
  </li>
  <li>
   Deliver internal training to assist account executives on agentic differentiation, objection handling, and customer stories
  </li>
  <li>
   Support case study production through customer identification, narrative shaping, and proof points in collaboration with sales and contract writers
  </li>
  <li>
   Establish a feedback loop with sales leadership to identify content gaps, refine messaging based on field data, and iterate on enablement materials
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Agent Skills &amp; Practices
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 </strong>
 You are expected to demonstrate elite-level proficiency in deploying AI agents to multiply your impact:
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 <br/>
 <ul>
  <li>
   Design and operate multi-step research agent workflows for content ideation, competitive updates, and new growth opportunities
  </li>
  <li>
   Support advancement of content automation pipelines using agents that will assist with drafts, editing, growth optimization(AEO, SEO), and multi-format repurposing (e.g., blog &rarr; social thread &rarr; email sequence &rarr; sales one-pager)
  </li>
  <li>
   Deploy agents for audience and account research to assist with automated ICP enrichment, persona development, and signal-based prospecting workflows
  </li>
  <li>
   Stay on the frontier of agentic AI tools, frameworks, and best practices; evaluate new agent platforms and orchestration methods; and serve as the internal authority on applying autonomous AI to marketing and go-to-market workflows
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <strong>
  Required Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Product evangelism or communication experience for a technical B2B solution, notably developer tools or business automation systems
  </li>
  <li>
   Familiar with how demand creation campaigns and sales enablement programs operate in their process and objectives
  </li>
  <li>
   Exceptional writing and verbal communication skills with a portfolio of published work (blogs, papers, launch materials, sales collateral)
  </li>
  <li>
   Hands-on, demonstrable proficiency with AI agent frameworks and automations (e.g., Claude Cowork or Code, OpenAI ChatGPT and Codex, LangChain/LangGraph, CrewAI, custom agent workflows) applied to marketing tasks
  </li>
  <li>
   Experience building or managing automated workflows using agent orchestration, prompt engineering, and human-in-the-loop review processes
  </li>
  <li>
   Comfort with ambiguity and the pace of early-stage startups; ability to context-switch between strategy and execution
  </li>
  <li>
   Strong cross-functional collaboration skills, you work naturally with product, engineering, sales, and design teams
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Experience marketing agentic AI, autonomous systems, or AI-infrastructure products
  </li>
  <li>
   Familiarity with developer and platform persona marketing motions
  </li>
  <li>
   Interest in building the future of work from the ground up, utilizing the latest tools, techniques, and cross org collaboration
  </li>
  <li>
   Systems understanding in how CRM systems and marketing automation platforms work
  </li>
  <li>
   Technical aptitude, ability to read and discuss documentation, understand system architectures, and speak credibly to engineering-adjacent audiences
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Competitive base salary commensurate with experience and market benchmarks
  </li>
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   Meaningful early-stage equity package
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   Comprehensive health, dental, and vision coverage
  </li>
  <li>
   Flexible PTO policy and remote-first work culture
  </li>
  <li>
   Annual learning and development stipend with specific allocation for AI tools and agent platform subscriptions
  </li>
  <li>
   The opportunity to shape the marketing function from the ground up at a company building at the frontier of AI
  </li>
 </ul>
</div>


Product Marketing Manager Lead

Darling Consulting Group

<div>Description:<p><br>
</p><p>Darling Consulting Group (DCG) is a leading national provider of consulting services and a suite of online analytical software tools for banks and credit unions. We are seeking an experienced Product Marketing Manager to help drive the firm&rsquo;s product marketing strategy from conception and goal setting through execution, measurement, analysis, reporting, and refinement.</p><p>
Reporting to the Head of Marketing, this individual will collaborate across the organization to expand the market share and drive productive utilization of DCG&rsquo;s proprietary software suite.</p><p>
Cross functionally, the Product Marketing Manager will work closely with the Marketing/Sales team as owner of the go-to-market planning for launches as well as ongoing promotion, the Product team on understanding market trends and business/design needs and to interpret data insights, and the Technology team on data science needs, design/user experience, and client support with an ultimate goal to produce a product marketing plan, processes, and associated assets.</p><p>
The ideal candidate is a confident, self-starting individual who will thrive in a highly-collaborative, values-driven culture. We seek a critical analytical thinker with outstanding writing and creative skills who is passionate about product marketing and using data to further business goals.</p><p><br>
</p><p><b>Responsibilities</b></p><ul><li>
Develop clear, differentiated product positioning, messaging and value propositions</li><li>
Translate complex financial/analytical concepts into compelling narratives</li><li>
Analyze marketing trends and design marketing strategies to capture new market share; collaborate with the sales team on lead generation and prospect nurturing at all stages of the sales funnel</li><li>
Perform user segmentation analysis and design materials/campaigns to deepen penetration among existing user base</li><li>
Own the creative development of campaign content, including copywriting and visuals, across all channels (direct email, events, web, podcast, video, social media, whitepapers)</li><li>
Work with DCG&rsquo;s marketing automation system to plan and execute strategic campaigns and design &ldquo;journeys&rdquo; for prospects and clients</li><li>
Direct the development of related pages on the DCG website and its multi-media components; own product-related digital experience, including web strategy, conversion optimization and content performance</li><li>
Work with CRM and automation systems to create business intelligence using strong data visualization skills; measure and analyze the results of marketing activity via KPIs and goal setting (pipeline contribution)</li></ul>
Requirements:
<ul><li>At least 8-10 years of software product marketing experience, including strategic plan development and creative execution</li><li>
Exceptional writing and grammatical skills</li><li>
Ability to communicate complex ideas through compelling presentations and storytelling</li><li>
Experience with marketing automation systems (e.g., Marketo, Hubspot) and databases; knowledge of Salesforce a plus</li><li>
Past experience with banks or credit unions a plus</li></ul><p>
If you are interested in this role but your past experience doesn't align perfectly with every requirement in the description, we still encourage you to take the first step and apply.</p><p>
For more information, visit: https://www.darlingconsulting.com/careers-at-dcg</p></div>

Product Marketing Manager

Datadog

<div><p>Datadog's Log Management product suite is one of our flagship and fastest-growing businesses, having surpassed $1B in ARR and continuing to scale rapidly. Logs sit at the core of observability, powering how customers monitor, troubleshoot, and secure their systems at scale.</p>
<p>
We are looking for a Product Marketing Manager who will take ownership of key strategic functions within the Logs business and help scale them into repeatable, high-impact programs. This is a highly cross-functional role where you will partner closely with Product, Sales, Enablement, and Marketing to drive meaningful business outcomes.</p>
<p>
This role is ideal for a proactive, execution-oriented PMM who is excited to take initiative, lead projects end-to-end, and help shape how we scale go-to-market for one of Datadog's most important product lines.</p>
<p><i>
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.</i></p>
<p><b>
What You'll Do:</b></p>
<ul>
<li>Own and scale core product marketing functions such as competitive intelligence and customer marketing, transforming one-off tactics into repeatable programs used across GTM teams</li>
<li>Act as the PMM lead for the Flex Logs SKU, partnering closely with Product Managers to define positioning, messaging, and go-to-market strategy</li>
<li>Lead end-to-end product and feature launches, including positioning, packaging, messaging, enablement, and cross-functional alignment</li>
<li>Build and maintain differentiated value propositions and messaging frameworks that resonate with target audiences and drive adoption</li>
<li>Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights</li>
<li>Partner with Demand Gen and Campaigns teams to translate product strategy into revenue-driving programs</li>
<li>Drive customer marketing initiatives including case studies, testimonials, and storytelling that showcase customer value and outcomes</li>
<li>Contribute across the full PMM spectrum, including content creation, campaigns, events, and field enablement</li>
<li>Identify new growth opportunities and creative ways to accelerate adoption and expansion of Log Management solutions</li>
</ul>
<p><b>Who You Are:</b></p>
<ul>
<li>A proactive, self-starter who takes ownership and drives projects from idea to execution</li>
<li>Comfortable operating in a fast-paced, cross-functional environment with stakeholders across Product, Sales, Marketing, and Enablement</li>
<li>Strong problem solver who can identify gaps, propose solutions, and operationalize them into scalable programs</li>
<li>Experienced in product marketing, go-to-market strategy, or related roles (typically 3&ndash;5 years)</li>
<li>Passionate about technology, with a solid understanding of cloud computing, DevOps, and modern architectures</li>
<li>Strong written and verbal communicator with experience creating compelling content and presentations</li>
<li>Able to balance strategic thinking with hands-on execution</li>
</ul>
<p>Bonus Points:</p>
<ul>
<li>Experience with observability, log management, or telemetry pipelines</li>
<li>Familiarity with Datadog or similar platforms</li>
<li>Background in technical fields such as computer science, engineering, or hands-on development experience</li>
</ul>
<p><i>Datadog values people from all walks of life. We know not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your experience, we encourage you to apply.</i></p>
<p><b>
Benefits and Growth:</b></p>
<ul>
<li>Work on one of Datadog's most strategic and high-growth product lines</li>
<li>Opportunity to own meaningful areas of the business and drive real impact</li>
<li>Collaborate with a highly cross-functional team across Product, Sales, and Marketing</li>
<li>Shape how we scale go-to-market programs for Logs as we continue to grow</li>
<li>Be part of a culture that values ownership, creativity, and execution excellence</li>
</ul>
<p><i>Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.</i></p>
<p>
#LI-Hybrid</p><p></p><div>
<p><b>
About Datadog:</b></p>
<p>
Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
</p><p></p><p><b>Equal Opportunity at Datadog:</b></p>
<p>
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.</p>
<p>
Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.</p>
<p><b>
Privacy and AI Guidelines:</b></p>
<p>
Any information you submit to Datadog as part of your application will be processed in accordance with Datadog's Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.</p></div></div>

Product Marketing Manager - Log Management

<p><b>Role Overview:</b></p><p>We are looking for a <b>globally-oriented Lead</b> who can drive Company&rsquo;s <b>international brand positioning, storytelling, and demand generation</b>.</p><p>This role is ideal for someone with <b>hands-on experience working with international clients, markets, or campaigns</b>, and who understands how to position a product/service for a <b>global audience</b>.</p><p><b>Key Responsibilities:</b></p><p><b>1. International Brand Positioning</b></p><ul><li>Develop and execute Company&rsquo;s <b>global brand narrative</b></li><li>Build <b>case studies, testimonials, and success stories</b> for international audiences</li><li>Ensure consistent messaging across all global touchpoints</li></ul><p><b>2. Digital &amp; Growth Marketing</b></p><ul><li>Plan and execute <b>global marketing campaigns (Meta, Google, LinkedIn, etc.)</b></li><li>Manage performance marketing for <b>lead generation across international markets</b></li><li>Optimize campaigns based on <b>ROI, CAC, and conversion metrics</b></li></ul><p><b>3. Content &amp; Communication</b></p><ul><li>Lead creation of <b>high-quality marketing content</b>:</li><li>Website copy</li><li>Pitch decks</li><li>Case studies</li><li>Social media (LinkedIn focus)</li><li>Translate technical/agri solutions into <b>clear, compelling narratives</b></li></ul><p><b>4. Market Expansion Support</b></p><ul><li>Support entry into <b>new international markets (Canada, GCC, etc.)</b></li><li>Work closely with <b>BD / Sales teams</b> on proposals and client communication</li><li>Assist in building <b>go-to-market (GTM) strategies</b></li></ul><p><b>5. Analytics &amp; Insights</b></p><ul><li>Track campaign performance and provide <b>data-driven recommendations</b></li><li>Analyze <b>market trends, competitors, and customer behavior</b></li><li>Continuously improve messaging and targeting</li></ul><p><b>Key Requirements:</b></p><ul><li>Bachelor&rsquo;s degree from a <b>reputable university</b>:</li><li>IBA / LUMS / CBM / Habib / international university preferred</li><li><b>4&ndash;6 years of experience</b> in Digital Marketing / Growth / Brand / Product Marketing</li><li>Must have worked in <b>Startup / SaaS / agency / tech / e-commerce environment</b></li></ul><p><b>Mandatory: International Exposure</b></p><p>Candidate MUST have at least one of the following:</p><ul><li>Worked with <b>international clients (US / UK / GCC / Canada)</b></li><li>Managed <b>global marketing campaigns</b></li><li>Experience in <b>export / international business marketing</b></li><li>OR studied/worked abroad</li></ul><p><b>Skills:</b></p><ul><li>Strong understanding of:</li><li>Performance marketing (Meta, Google Ads)</li><li>Content &amp; brand storytelling</li><li>Marketing analytics &amp; tools</li><li>Excellent <b>communication &amp; presentation skills</b></li><li>Ability to work in a <b>fast-paced, startup environment</b></li></ul><p><b>Preferred Traits (What makes a perfect fit)</b></p><ul><li>Experience in <b>B2B or agri-tech / tech products</b></li><li>Strong <b>LinkedIn content + personal branding understanding</b></li><li>Ability to <b>handle ambiguity and build from scratch</b></li><li>Creative + data-driven mindset</li></ul><p>Work Location: In person</p>

Digital Marketing Specialist - US Based

TikTok

Global Operations
<br><br>
Product Marketing Manager, TikTok Operations
<br><br>
Location
<br>:
<br><br>
Los Angeles
<br><br>
Employment Type
<br>:
<br><br>
Regular
<br><br>
Job Code
<br>:
<br><br>
A10102
<br><br>
Responsibilities
<br><br>
The Product Marketing Manager (PMM) will lead strategic go-to-market (GTM) initiatives to drive the adoption of product solutions within priority verticals, specifically TV & Film. Serving as the essential link between Product, Marketing, and Partner teams, you will translate market signals into product opportunities and ensure every launch delivers measurable impact for our partners.
<br><br>
The ideal candidate is a cross-functional leader who thrives on data and has a proven track record of building scalable campaigns that improve product adoption and partner outcomes.
<br><br>
<b>Responsibilities:</b><br>
<ul>
<li>Develop and execute end-to-end go-to-market strategies that drive feature adoption and partner success across TV, Film, and Informative content verticals.</li>
<li>Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.</li>
<li>Create high-impact marketing materials, case studies, and educational resources that articulate the value of our product suite.</li>
<li>Define KPIs and design measurement frameworks to evaluate the effectiveness of virtual events, IRL activations, and digital campaigns.</li>
<li>Partner with Vertical Marketing Managers to integrate specific product solutions into broader industry-facing narratives.</li>
<li>Identify and optimize B2B distribution channels to effectively reach, educate, and convert target audiences.</li>
</ul>
Qualifications
<br><br>
<b>Minimum Qualifications:</b><br>
<ul>
<li>5+ years of experience in product marketing</li>
<li>Experience managing agencies and external partners</li>
<li>Strong project management, organization, and cross-functional coordination skills</li>
<li>Comfort working with data, metrics, and performance insights to inform decisions</li>
<li>Excellent understanding of media publisher value proposition on TikTok</li>
</ul>
<b>Preferred Qualifications:</b><br>
<ul>
<li>Proven experience running adoption campaigns for products (tech, platforms, tools, or creator products)</li>
<li>Experience in the creator economy, media, entertainment, or platforms</li>
<li>Experience working across multiple markets or regions</li>
<li>Familiarity with lifecycle or lower-funnel marketing tied to product adoption</li>
</ul>
Job Information
<br><br>
【For Pay Transparency】Compensation Description (Annually)
<br><br>
The base salary range for this position in the selected city is $88920 - $209380 annually.
<br><br>
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<br><br>
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
<br><br>
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<br><br>
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
<br><br>
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The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
<br><br>
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<br><br>
<b>For Los Angeles County (unincorporated) Candidates:</b><br>
​
<br><br>
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
<br><br>
​
<br><br>
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
<br><br>
​
<br><br>
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
<br><br>
​
<br><br>
3. Exercising sound judgment.
<br><br>
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<br><br>
About TikTok
<br><br>
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
<br><br>
​
<br><br>
Why Join Us
<br><br>
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
<br><br>
​
<br><br>
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
<br><br>
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<br><br>
Diversity & Inclusion
<br><br>
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<br><br>
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
<br><br>
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<br><br>
TikTok Accommodation
<br><br>
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
<br><br>
https://tinyurl.com/RA-request

Product Marketing Manager, TikTok Operations

Coates Group

<div><div><b>Be Part of Our Next Chapter</b></div><div></div><div><br>
For over almost 60 years, our solutions have enabled impactful connections between some of the world&rsquo;s leading brands and their customers. And while we&rsquo;ve already done a lot of work we&rsquo;re proud of, we&rsquo;re just getting started!</div><div></div><div><br>
We&rsquo;re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you&rsquo;ve ordered in-store or in the drive-thru at McDonald&rsquo;s somewhere in the world in the last few years, chances are you&rsquo;ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.</div><div></div><div><br>
Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose &ndash; <i>Creating Connections. Empowering Partnerships. Always Evolving</i>. Through hard work, dedication and creativity, we&rsquo;ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world&rsquo;s leading brands leverage technology to drive the best customer experiences.</div><div></div><div><p><br>
The<b> Director, Product Marketing</b> will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates&rsquo; solution portfolio This individual will work closely with a wide range of senior leaders in the organization, collaborating across all areas of the business - product, tech, brand marketing, sales, finance, supply chain, deployment and support &ndash; to help efficiently and effectively launch innovative new solutions into the global marketplace and secure Coates&rsquo; position as a leader in the restaurant technology industry.</p>
</div>
<h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><div>
<p><b>
Go-To-Market Execution</b></p>
<ul><li>Lead and develop the Global Product Marketing Function</li></ul>
<ul><li>Build and lead how we bring hardware, software and holistic solution-based products &amp; services to market</li></ul>
<ul><li>Create and drive adoption of enablement and GTM tools</li></ul>
<ul><li>Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio</li></ul>
<ul><li>Lead go-to-market strategies for new features and releases in collaboration with Product and Sales.</li></ul>
<ul><li></li></ul>
<p><b>
Product Marketing Strategy &amp; Sales Enablement</b></p>
<ul><li>Own product naming and positioning initiatives.</li></ul>
<ul><li>Translate complex product capabilities into clear, customer-focused benefits.</li></ul>
<ul><li>Develop reusable messaging frameworks, launch playbooks, and enablement assets.</li></ul>
<ul><li>Develop differentiated messaging versus the both direct and indirect competitors</li></ul>
<ul><li>Build B2B enablement materials that support high-value, complex customer partnerships</li></ul>
<ul><li>Translate technical capabilities into business value</li></ul>
<ul><li>Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams.</li></ul>
<ul><li>Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities</li></ul>
<ul><li>Define and evolve product positioning, value propositions, and messaging for Coates Products &amp; Services</li></ul>
</div><h3 class="jobSectionHeader"><b>Capabilities:</b></h3><div>
<ul><li>Strong interpersonal and communication skills, with ability to collaborate effectively with cross-functional &amp; international teams</li></ul>
<ul><li>Impeccable writing skills and ability to manage customer-facing copy</li></ul>
<ul><li>Excellent problem-solving skills and ability to work in an agile environment</li></ul>
<ul><li>Ability to make data-informed decisions under uncertain circumstances</li></ul>
<ul><li>Ability to operate and thrive autonomously</li></ul>
<ul><li>Strong operational and organizational skills</li></ul>
<ul><li>Outcome-focused mindset</li></ul>
</div><h3 class="jobSectionHeader"><b>Qualifications:</b></h3><div>
<ul><li>8-10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment</li></ul>
<ul><li>Experience launching &amp; growing global software &amp; hardware products</li></ul>
<ul><li>Strong technical knowledge and experience working with developers, engineers, etc.</li></ul>
<ul><li>Understanding of or experience in QSR or restaurant industry a plus</li></ul>
<ul><li>Experience launching/marketing SaaS products and CMS solutions a plus</li></ul>
</div><div>
<p>Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/ (maximum).</p>
<p>
Pay is based on relevant experience, skills, education, internal equity, and market data. Well-qualified candidates can generally expect offers around the midpoint. Candidates who meet the minimum qualifications but have more limited directly relevant experience for this specific role are typically placed nearer the minimum, while highly experienced candidates with strong role alignment may be placed closer to the maximum.</p>
</div><div><b>
About Coates</b></div><div></div><div><br>
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.</div><div></div><div><br>
Together, we are creators, allowing us to make our purpose a reality &ndash; to create immersive brand experiences for everyone.</div><div></div><div><b><br>
Join a Crew that Cares</b></div><div></div><div><br>
Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).</div><div></div><div><br>
The benefits include an annual market competitive bonus program and our &ldquo;Thrive Program&rdquo; which includes a suite of flexible work options because we&rsquo;re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a &ldquo;Give Back Day&rdquo; to allow our Crew an opportunity to make an impact in the community.</div><div></div><div><b><br>
Be inspired To Be More</b></div><div></div><div><br>
We skip the red tape and aim to always stay nimble. We&rsquo;re proud of where we&rsquo;ve been and are energized by where we&rsquo;re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we&rsquo;ve accomplished, but know the best is yet to come.</div><div></div><div><b><br>
Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).</b></div><div></div><div><b><br>
Fraud Alert: Employment Scam Advisory</b></div><div>
</div><div>
It has come to our attention that unauthorised individuals are impersonating our company and reaching out to job seekers through fraudulent emails, falsely claiming to represent Coates. These emails often request personal information and appear to come from domains that are not affiliated with our organisation, such as <b>coatesgroupcareer.com</b>.</div><div>
</div><div>
 We take this matter very seriously. Coates has reported these incidents to law enforcement and is cooperating with the ongoing investigation. We are committed to protecting the integrity of our recruitment process and the privacy of our applicants.</div><div>
</div><div>
 Please be advised of the following:</div><ul><li><b>Coates does not operate or communicate through any domain resembling &quot;@</b><b>coatesgroupcareer.com</b><b>&quot;</b></li><li><b>We</b> <b>do not contact employment candidates via email to solicit personal or financial information</b></li><li><b>All applications for employment must be submitted through our official website </b><b>https://coatesgroup.com/careers</b><b> or directly through our LinkedIn profile: </b><b>Coates Group</b></li></ul><div><b>
- All emails from us will come from our official domain, which is [at]coatesgroup[dot]com or via our Applicant - Tracking System (ATS) email address, which is no-reply[at]</b><b>hire.lever</b><b>[dot]co</b></div><div>
</div><div>
If you receive any suspicious communications purporting to be from Coates, we urge you not to respond, do not click any links, and do not provide any personal information. Your safety and trust are of the utmost importance to us. Thank you for your vigilance.</div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Director, Product Marketing

Aerospike

<div><p>Aerospike is the real-time database for mission-critical use cases and workloads, including machine learning, generative, and agentic AI. Aerospike powers millions of transactions per second with millisecond latency, at a fraction of the total cost of ownership compared to other databases.</p>
<p>
Global leaders, including Adobe, Airtel, Barclays, Criteo, DBS Bank, Experian, Grab, HDFC Bank, PayPal, Sony Interactive Entertainment, The Trade Desk, and Wayfair, rely on Aerospike for customer 360, fraud detection, real-time bidding, profile stores, recommendation engines, and other use cases.</p>
<p>
 At Aerospike, we dream big and deliver even bigger. Our mission is to <b>unleash the power of the world's real-time data</b> with a database built for <b>infinite scale, speed, and sustainability</b>.</p>
<p>
If you're ready to shape the future of data, join us</p>
<h2 class="jobSectionHeader"><b>
Senior Product Marketing Manager</b></h2>
<p><b>
Location:</b> San Francisco Bay Area (hybrid) or remote (US / EMEA)</p>
<h3 class="jobSectionHeader"><b>
The Moment</b></h3>
<p>
Over the past several months, we built a new strategic foundation, redefining Aerospike's positioning, messaging, and narrative, and establishing an operating model aligned to the company's next phase of growth.</p>
<p>
We are now entering the execution phase.</p>
<ul>
<li>Turning strategy into discipline.</li>
<li>Turning messaging into organizational clarity.</li>
<li>Turning launches into sustained competitive advantage.</li>
</ul>
<p>We're hiring a Senior Product Marketing Manager to help elevate the standard of the function. We are looking for someone who has operated in top-tier SaaS or IaaS environments.</p>
<p>
This is a build-for-excellence role focused on refinement, operational rigor, and raising the bar across the organisation.</p>
<h3 class="jobSectionHeader"><b>
The Mandate</b></h3>
<p>
As Senior Product Marketing Manager, you'll operate as a senior peer within an ambitious PMM team, strengthening and operationalizing the strategic direction already in motion.</p>
<h4 class="jobSectionHeader"><b>
Elevate the Strategy</b></h4>
<ul><li>Pressure-test and refine positioning as the product evolves</li>
<li>Ensure clarity is maintained across Product, Sales, and Marketing</li>
<li>Close the gap between narrative intent and real-world execution</li>
</ul><h4 class="jobSectionHeader"><b>Build World-Class GTM Discipline</b></h4>
<ul><li>Improve and institutionalize launch processes</li>
<li>Embed PMM earlier and more structurally in the product lifecycle</li>
<li>Ensure major releases land with clarity, proof, and commercial impact</li>
<li>Establish measurable accountability for launch success</li>
</ul><h4 class="jobSectionHeader"><b>Strengthen Competitive Advantage</b></h4>
<ul><li>Sharpen differentiation in high-stakes competitive environments</li>
<li>Improve how our Sales team articulates why we win</li>
<li>Ensure proof consistently reinforces positioning</li>
</ul><h4 class="jobSectionHeader"><b>Raise the Bar for the Function</b></h4>
<ul><li>Bring experience from high-performing SaaS or IaaS organizations</li>
<li>Build high-performance processes without introducing bureaucracy</li>
<li>Lead through influence, clarity, and judgement</li>
<li>Set a visible standard for excellence across the team</li>
</ul>
<p>This role does not immediately require people management, it does require leadership, with future management opportunity for those interested.</p>
<h3 class="jobSectionHeader"><b>
Who This Is For</b></h3>
<p>
We are looking for a senior operator who has seen what exceptional PMM looks like and is motivated to help build that standard here.</p>
<p>
You likely have:</p>
<ul>
<li>10&ndash;15+ years in Product Marketing or adjacent strategic roles</li>
<li>Experience in high-growth B2B contexts</li>
<li>A track record of strengthening positioning, launch rigor, and cross-functional alignment</li>
<li>Executive presence and the confidence to challenge constructively</li>
<li>A bias toward clarity, precision, and commercial impact</li>
</ul>
<p>Database experience is welcome but not required.</p>
<p>
What matters most is intellectual depth, structured thinking, and the hunger to understand complex products and markets.</p>
<h3 class="jobSectionHeader"><b>
Why This Role</b></h3>
<p>
This role sits at the intersection of strategy and scale.The direction is defined, but the ceiling is much higher. The product is evolving, and GTM must evolve with it.</p>
<p>
If you are motivated by building durable excellence rather than simply shipping assets, this is an opportunity to make a visible and lasting impact.</p>
<h3 class="jobSectionHeader"><b>
About Aerospike</b></h3>
<p>
Aerospike was built more than 16 years ago on a distinctive architecture designed for the specialised hardware of its time. While this limited early adoption, large-scale deployments at organisations such as PayPal, The Trade Desk, Yahoo, Nokia, and EWS demonstrated the strength and relevance of the technology.</p>
<p>
Today, infrastructure that was once costly and specialised has become standard across modern systems, making Aerospike's differentiated capabilities broadly accessible.</p>
<p>
Aerospike is evolving its positioning to reflect this shift, expanding how we compete and aligning our identity with the demands of modern, data-intensive and AI-driven applications.</p>
<p>
The architectural principles that defined Aerospike from the beginning are increasingly foundational in the AI era, where scale, consistency, and performance are requirements. The opportunity now is disciplined execution.</p><br>
<p>
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.</p></div>

Senior Product Marketing Manager

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