product marketing lead

Lean Technologies

About the Job We re looking for a Product Marketing Lead to own how we bring our products to market and how we tell Lean s story to the world. This role sits at the intersection of Product, Sales, and Strategy. You ll manage a team of PMMs, each mapped to one of our two product verticals (Data and Payments), while personally owning the business-wide messaging - from industry GTM to competitive positioning and investor/regulator narratives. You ll thrive in this role if you re as comfortable writing a pitch deck as you are working with product managers on a new pricing model. Responsibilities <ul> <li> Vertical Product Marketing (team management) <ul> <li> Oversee PMMs mapped to Data, Payments &amp; Payment Ops products </li> <li> Guide their work on segmentation, messaging, pricing, and GTM planning </li> <li> Ensure high-quality product content, collateral, and enablement materials </li> </ul> </li> <li> Strategic Business Marketing <ul> <li> Oversees overall value proposition for the company across products and markets </li> <li> Crafts and maintains Lean s full suite pitch decks for regulators, investors, and large clients </li> <li> Leads industry-specific messaging (industry decks, use case narratives) Maintains the competitor matrix per market (UAE vs. KSA) </li> <li> Maintains the industry matrix (mapping of industries to primary/secondary use cases) </li> <li> Supports pricing strategy at the company level, especially for bundles and enterprise offers </li> </ul> </li> <li> Go-To-Market &amp; Enablement <ul> <li> Lead GTM planning for new product launches across both markets </li> <li> Partner with Sales and Customer Success to drive product adoption and expansion </li> <li> Develop sales tools (battle cards, one-pagers, case studies) that drive conversion and retention </li> </ul> </li> </ul> What We re Looking For <ul> <li> 5+ years of experience in B2B Product Marketing, ideally in SaaS, APIs, or fintech </li> <li> Strong grasp of usage-based pricing models, segmentation, and value-based messaging </li> <li> Experience working in (or marketing to) highly regulated or competitive industries </li> <li> Excellent written communication and storytelling skills you can turn complex into clear </li> <li> Track record of partnering with Product, Sales, and Leadership to drive GTM success </li> <li> Experience managing or mentoring junior PMMs is a big plus </li> <li> Experience marketing API- first products </li> <li> Familiarity with Open Banking, financial data, or embedded finance </li> </ul> NB. While we think the above experience could be important, we re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!

Product Marketing Lead

إنتاج | Entaj

<div>
 
 
 About the Role
 
 
 
 To lead the development and execution of product marketing strategies that drive market positioning, customer engagement, and revenue growth. The role ensures products are effectively promoted, launched, and supported in alignment with business goals and market needs.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Develop and implement product marketing strategies and plans.
 </li>
 <li>
 Analyze market trends, customer needs, and competitor activities.
 </li>
 <li>
 Define product positioning, pricing strategies, and value propositions.
 </li>
 <li>
 Coordinate product launches and manage go-to-market activities.
 </li>
 <li>
 Create marketing content, sales tools, and promotional materials.
 </li>
 <li>
 Collaborate with sales, R&amp;D, and commercial teams to drive product performance.
 </li>
 <li>
 Monitor product profitability and recommend improvements.
 </li>
 <li>
 Track campaign results and report on performance metrics.
 </li>
 <li>
 Lead market research and collect customer feedback for product enhancements.
 </li>
 <li>
 Guide the product marketing team and ensure alignment with corporate strategy.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 
 Educational Qualifications:
 
 Bachelor&rsquo;s degree in marketing, Business Administration, Communications, or related field. Master&rsquo;s Degree (MBA or equivalent) is preferred.
 </li>
 <li>
 
 Professional Certifications:
 
 </li>
 <li>
 
 Experience:
 
 5&ndash;8 years of experience in product marketing, brand management, or commercial strategy. Experience in FMCG, manufacturing, retail, or B2B industries is an advantage. Previous experience in managing teams or leading campaigns is preferred.
 </li>
 </ul>
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Strong knowledge of market analysis, product lifecycle, and branding strategies.
 </li>
 <li>
 Experience in campaign planning, pricing, and market positioning.
 </li>
 <li>
 Excellent presentation, planning, and project management skills.
 </li>
 <li>
 Ability to lead cross-functional initiatives.
 </li>
 <li>
 Data analysis and report preparation abilities.
 </li>
 </ul>
 
 
 
 
 
 Preferred Skills
 
 
 <ul>
 <li>
 Strong proficiency in spoken and written English.
 </li>
 </ul>
</div>

Product Marketing Manager

Crypto.com

<div>
 
 As Product Marketing Manager, you&rsquo;ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.
 
 
 
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 1. Strategy &amp; Positioning
 
 
 - Own the product marketing roadmap for spot trading and crypto card verticals
 
 
 - Craft compelling messaging and value propositions that differentiate us in a crowded market
 
 
 - Define and refine user personas, use cases, and customer journeys
 
 
 
 
 
 
 
 
 2. Launch Execution
 
 
 - Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
 
 
 - Deliver impactful marketing assets across website, email, social, in-app, and video
 
 
 - Collaborate with PR, content, and community teams to amplify launches externally
 
 
 
 
 
 
 
 
 3. Customer Insights &amp; Market Intelligence
 
 
 - Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
 
 
 - Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
 
 
 
 
 
 
 
 
 4. Growth &amp; Retention
 
 
 - Partner with lifecycle and growth teams to build acquisition and retention campaigns
 
 
 - Optimize conversion flows and onboarding journeys through data-backed experimentation
 
 
 - Identify opportunities to drive engagement with new features, rewards, and card incentives
 
 
 
 
 
 
 
 
 5. Performance &amp; Reporting
 
 
 - Define KPIs to measure the success of marketing initiatives
 
 
 - Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
 
 
 - Iterate quickly based on data and feedback
 
 
 
 
 
 
 
 
 
 Requirements
 
 <ul>
 <li>
 3&ndash;5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
 </li>
 <li>
 Proven success launching and scaling B2C financial products or platforms
 </li>
 <li>
 Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
 </li>
 <li>
 Excellent communication and copywriting skills&mdash;you can simplify complex ideas and tell stories that convert
 </li>
 <li>
 Highly collaborative, with experience working cross-functionally in fast-paced environments
 </li>
 <li>
 Analytical mindset with proficiency in marketing analytics and user research
 </li>
 <li>
 Experience in regulated industries or financial services is a plus
 </li>
 <li>
 Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
 
 
 </li>
 </ul>
 
 
 
 
 
 
</div>

Product Growth Hacker

<div>As Product Marketing Manager, you ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.</div> <div> </div> <div> </div> <div> Responsibilities: </div> <div> </div> <div>1. Strategy &amp; Positioning </div> <div>- Own the product marketing roadmap for spot trading and crypto card verticals</div> <div>- Craft compelling messaging and value propositions that differentiate us in a crowded market</div> <div>- Define and refine user personas, use cases, and customer journeys</div> <div> </div> <div> </div> <div>2. Launch Execution</div> <div>- Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth</div> <div>- Deliver impactful marketing assets across website, email, social, in-app, and video</div> <div>- Collaborate with PR, content, and community teams to amplify launches externally</div> <div> </div> <div> </div> <div>3. Customer Insights &amp; Market Intelligence</div> <div>- Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy</div> <div>- Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging</div> <div> </div> <div> </div> <div>4. Growth &amp; Retention</div> <div>- Partner with lifecycle and growth teams to build acquisition and retention campaigns</div> <div>- Optimize conversion flows and onboarding journeys through data-backed experimentation</div> <div>- Identify opportunities to drive engagement with new features, rewards, and card incentives</div> <div> </div> <div> </div> <div>5. Performance &amp; Reporting</div> <div>- Define KPIs to measure the success of marketing initiatives</div> <div>- Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar</div> <div>- Iterate quickly based on data and feedback</div> <div> </div> <div> <div> Requirements <ul> <ul> <li>3 5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups</li> <li>Proven success launching and scaling B2C financial products or platforms</li> <li>Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems</li> <li>Excellent communication and copywriting skills you can simplify complex ideas and tell stories that convert</li> <li>Highly collaborative, with experience working cross-functionally in fast-paced environments</li> <li>Analytical mindset with proficiency in marketing analytics and user research</li> <li>Experience in regulated industries or financial services is a plus</li> <li>Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth</li> <div> </div> </ul> </ul> </div> </div>

Syndell Technologies

Job Title : SaaS Marketing Strategy LeadLocation: Navrangpura, Ahmedabad Experience: Minimum 5+ YearsPosition: 1 (Full-time, On-site)About the Role:We're looking for a visionary SaaS Marketing Strategy Lead to join Syndell Technologies Pvt. Ltd. In this role, you'll define and drive end-to-end marketing strategies, leveraging data insights, innovative campaigns, and automation tools to build brand authority, generate quality leads, and ensure customer success across digital channels.You'll work independently to lead marketing initiatives, manage budgets, build teams, and drive measurable revenue growth. If you're passionate about scaling SaaS products, leading marketing teams, and building performance-focused campaigns, this role is for you!Key Responsibilities:Strategic Planning &amp; Execution:<ul><li>Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals</li><li>Collaborate on product positioning, messaging, and go-to-market strategies</li><li>Conduct market research, competitor analysis, and customer segmentation to identify opportunities</li><li>Plan and execute product launches with cross-functional teams</li><li>Provide thought leadership through content, speaking, and industry engagement</li></ul>Demand Generation &amp; Conversion:<ul><li>Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns</li><li>Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media</li><li>Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)</li><li>Implement ABM (Account-Based Marketing) strategies for enterprise clients</li></ul>Performance &amp; Analytics:<ul><li>Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights</li><li>Track and report marketing-attributed revenue and pipeline contribution</li><li>Forecast marketing pipeline and revenue impact</li><li>Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels</li></ul>Team Leadership &amp; Collaboration:<ul><li>Build and lead a high-performing marketing team with a focus on innovation and accountability</li><li>Collaborate with sales, design, and product teams to align marketing strategies with business objectives</li><li>Build sales enablement materials and support revenue team</li><li>Lead coordination between marketing, sales, product, and customer success teams</li></ul>Budget &amp; Resource Management:<ul><li>Own and manage annual marketing budget with ROI accountability</li><li>Manage relationships with marketing agencies, vendors, and contractors</li><li>Allocate resources effectively across channels based on performance data</li></ul>Partnership &amp; Community Building:<ul><li>Develop strategic partnerships and co-marketing initiatives</li><li>Organize webinars, virtual events, and industry conference participation</li><li>Build customer advocacy programs (case studies, testimonials, referrals)</li><li>Manage affiliate and partner marketing programs</li></ul>Innovation &amp; Growth:<ul><li>Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks</li><li>Implement growth hacking strategies and experimentation frameworks</li><li>Test new channels, tools, and tactics to drive scalable growth</li></ul>Technical &amp; Marketing Skills Required:SaaS &amp; Growth Marketing:<ul><li>Proven experience in SaaS product marketing, B2B lead generation, and growth strategy</li><li>Experience with product marketing and go-to-market strategy</li><li>Understanding of ABM (Account-Based Marketing) tools and strategies</li><li>Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis</li></ul>Paid Advertising:<ul><li>Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms</li><li>Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)</li></ul>SEO &amp; Content:<ul><li>Strong understanding of SEO/SEM, content marketing, and growth hacking</li><li>Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)</li></ul>Marketing Automation &amp; CRM:<ul><li>Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)</li><li>Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)</li><li>Knowledge of customer success platforms (Gainsight, ChurnZero)</li></ul>Analytics &amp; Data:<ul><li>Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel</li><li>Experience with marketing attribution models (first-touch, multi-touch, time-decay)</li><li>Understanding of funnel optimization and conversion tracking</li></ul>Event &amp; Partnership Marketing:<ul><li>Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)</li><li>Experience with partner/affiliate management platforms</li></ul>Desired Qualifications:<ul><li>Bachelor's or Master's degree in Marketing, Business Administration, or related field</li><li>5+ years of experience in SaaS marketing or digital strategy leadership</li><li>Proven track record of achieving pipeline and revenue targets</li><li>Experience leading marketing teams (2-5 members minimum)</li><li>Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)</li><li>Strong analytical mindset with a passion for data-driven decision-making</li><li>Excellent communication, leadership, and team management skills</li><li>Strong presentation and stakeholder management skills</li><li>Ability to deliver measurable growth in a fast-paced environment</li><li>Experience working in a startup or high-growth environment</li><li>Entrepreneurial mindset with complete ownership of marketing outcomes</li></ul>Key Performance Indicators (KPIs):You'll be accountable for:<ul><li>Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets</li><li>Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization</li><li>Marketing-attributed revenue and pipeline contribution</li><li>Website traffic, conversion rates, and engagement metrics</li><li>Content performance and lead nurture effectiveness</li><li>Team productivity and campaign ROI</li></ul>What We Offer:<ul><li>A creative and collaborative work culture</li><li>Opportunity to lead and scale global SaaS marketing initiatives</li><li>Access to the latest marketing and AI tools</li><li>Attractive compensation and performance-based growth opportunities</li><li>Complete autonomy to build and execute marketing strategy</li><li>Direct impact on company growth and revenue</li></ul>Interview Process: Only Walk-in Interviews will be conducted. No online interviews.How to Apply: Interested candidates can share their resumes and design portfolios at hr@syndelltech.com or contact us at 6355614590 for more details.Job Types: Full-time, PermanentPay: From &#8377;50,000.00 per monthBenefits:<ul><li>Leave encashment</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

SaaS Marketing Strategy Lead

Advantage Group International

<div><div>Remote
</div><div>Full Time
</div><div>Manager/Supervisor</div></div>
 <div>About Advantage Group International
Advantage Group International is the global intelligence partner transforming B2B collaboration. We deliver real-time, AI-powered insights that bring foresight and clarity to strengthen partnerships, empower better decisions, and drive sustainable growth.
Our unique intelligence model goes beyond basic reporting to turn complexity into clarity, providing businesses with trusted, actionable insights that drive stronger relationships between suppliers and retailers. With presence across more than 40 markets, we&rsquo;re redefining how industries connect, collaborate, and grow. 
 
As Advantage continues to expand and innovate globally, we&rsquo;re seeking curious, collaborative, and impact-driven professionals to help shape the future of insight-led partnership and growth. 
 
How you can help people and organizations work better together
As we accelerate the next phase of our product transformation&mdash;bringing our research, analytics, and collaboration tools together into a unified platform&mdash;Advantage is creating our first dedicated internal Product Marketing function.
We are seeking a Senior Product Marketing Manager to build, lead, and execute the product marketing discipline across Advantage Group&rsquo;s full portfolio of B2B SaaS products and data platforms.
This is an inaugural, high-impact role &mdash; ideal for a strategic and entrepreneurial marketer who can operate independently, partner cross-functionally, and lay the groundwork for how Advantage brings its technology, data products, and scales to market. You&rsquo;ll shape the voice of our portfolio, define its story, and enable teams to communicate value with clarity and confidence.
The role will collaborate extensively with global internal teams and international customers, requiring strong cross-cultural communication skills and the flexibility to occasionally work outside of traditional Monday&ndash;Friday, 9&ndash;5 hours to align with global time zones. Advantage supports lieu time to balance these commitments and maintain work-life harmony. 
Primarily remote/hybrid in Toronto: 
Advantage Group embraces flexible working to meet the needs and preferences of our employees. This role is primarily remote, with the option to work in person at our Toronto office or as requested by your manager.
As part of this role, you will:<ul><li>
Build and lead the foundation of product marketing across Advantage&rsquo;s portfolio &mdash; defining core frameworks, processes, and standards.</li></ul><ul><li>
Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform.</li></ul><ul><li>
Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization.</li></ul><ul><li>
Lead go-to-market strategy and launch execution for new products, features, and platform releases.</li></ul><ul><li>
Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value.</li></ul><ul><li>
Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation.</li></ul><ul><li>
Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals.</li></ul><ul><li>
Represent the voice of the customer and market, ensuring AGI&rsquo;s narrative resonates with client needs and opportunities.</li></ul><ul><li>
Establish metrics to measure marketing impact, adoption, and product engagement.</li></ul>
In Other Words, We Need Someone Who:<ul><li>
Is energized by building from the ground up &mdash; defining structure, playbooks, and best practices for a new internal function.</li></ul><ul><li>
Can articulate a unifying story across a diverse portfolio of research and SaaS products.</li></ul><ul><li>
Balances strategic storytelling with hands-on execution &mdash; from market positioning to content creation.</li></ul><ul><li>
Has a strong grasp of enterprise and B2B SaaS marketing, with experience influencing product strategy and commercialization.</li></ul><ul><li>
Thrives in global collaboration, working effectively across cultures, time zones, and functional disciplines.</li></ul><ul><li>
Is comfortable as a team of one, while collaborating closely with Product, Research, Marketing, and Client teams to deliver measurable impact.</li></ul>
If you&rsquo;d like to join this team, you should have:<ul><li>
6+ years of experience in Product Marketing for B2B SaaS or enterprise technology.</li></ul><ul><li>
Proven ability to create and scale GTM strategies across multiple products or portfolios.</li></ul><ul><li>
Experience in portfolio storytelling &mdash; crafting a unified value narrative across multiple offerings.</li></ul><ul><li>
Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories.</li></ul><ul><li>
Strong collaborator with cross-functional leadership experience in global or matrixed organizations.</li></ul><ul><li>
Adept at independent execution &mdash; balancing strategic thinking with hands-on delivery.</li></ul><ul><li>
Familiarity with market intelligence, segmentation, and buyer journey design.</li></ul><ul><li>
Data-driven mindset, comfortable using insights to refine messaging and GTM tactics.</li></ul>
This role is perfect for you if you are:<ul><li>
Entrepreneurial &mdash; able to build from zero, iterate quickly, and deliver results without an established playbook.</li></ul><ul><li>
Story-driven &mdash; passionate about connecting technology, insights, and customer value through narrative.</li></ul><ul><li>
Collaborative &mdash; skilled at building strong relationships across global Product, Sales, Research, and Marketing.</li></ul><ul><li>
Curious and analytical &mdash; driven to understand client needs, product dynamics, and market trends deeply.</li></ul><ul><li>
Resilient and adaptive &mdash; ready to thrive as a team of one in the near term, shaping a function that will grow.</li></ul>
Advantage Group International is proud of the culture we have created and the values which keep us grounded. To maintain our culture, in addition to qualifications and skills, we also select candidates who reflect, or have the potential to embody our company values. Find out more about our values to determine if we&rsquo;re the right organization for you.
Listen to what other Advantagers think about working here: Employee Testimonials
How we support you in your journey with Advantage Group
We ensure you have the tools needed to succeed happily:<ul><li>
Flexible work policy: choose your hybrid way of working to bring balance to your life</li></ul><ul><li>
Connected culture: virtual and in-person gatherings for global community-building</li></ul><ul><li>
Comprehensive benefits, including health coverage, mental wellness support, RRSP contributions, and paid personal days. Parental leave: ample support for families</li><li>
Generous PTO, winter holiday closure, birthday and volunteer leave</li></ul>
Why Join Us<ul><li>
Shape the future of collaboration at a global intelligence company redefining how businesses grow.</li></ul><ul><li>
Make an impact by turning insight into stronger partnerships and real results.</li></ul><ul><li>
Work with global teams and leaders in an agile, high-performing environment.</li></ul><ul><li>
Thrive in a culture that values clarity, curiosity, and innovation.</li></ul><ul><li>
Grow your career through meaningful work, development, and competitive rewards.</li></ul>
We are an equal opportunity employer which values diversity in the workplace and are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodation is available on request for anyone taking part in all aspects of the selection process.</div>

Senior Product Marketing Manager

<div>Job Description for Data &amp; Technical Product Marketing
ADP is seeking a Director, Product Marketing, to drive product marketing strategies and activities that support our Data &amp; Technical product marketing function. The successful candidate will be an energetic, results-oriented professional with the right combination of marketing experience and technical prowess to help promote awareness, partnering with sales enablement and supporting product adoption.
This position is part of the Product Marketing team that works horizontally across ADP. The team's areas of focus are:
<ul><li>Bring an external perspective to everything that we do
</li></ul><ul><li>Elevate our product focus and drive strategic launches with impact
</li></ul><ul><li>Increase demand for ADP offerings through a data-driven approach
</li></ul>At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, &amp; Social Responsibility.
The Director of Product Marketing will work closely with a cross-functional team across Product Management and Development, Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of people analytics and data solutions. This person also plays a key role as an expert on our data analytics products and communicating them to various internal and external audiences.
This role reports to the Data &amp; Technical Product Marketing leader.
RESPONSIBILITIES:
<ul><li>Support to define the AI and Data narrative by crafting clear, differentiated positioning and messaging that translates complex AI technology and data capabilities into business value
</li></ul><ul><li>Manage strategic and tactical product marketing activities to drive awareness, sales and adoption across various products and services
</li></ul><ul><li>Lead cross-functional projects with complexity and significant impact on the business and align with key internal partners to drive market opportunities
</li></ul><ul><li>Support thought-leadership content and elevate our position as a leader in AI and data by developing compelling content and empowering internal subject matter experts with market insights
</li></ul><ul><li>Build comprehensive product marketing plans and orchestrate go-to-market strategies for new product launches
</li></ul><ul><li>Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market
</li></ul><ul><li>Anticipate market needs by understanding trends and regulatory issues
</li></ul><ul><li>Recommend the direction and allocation of resources for product marketing programs, and work with cross-functional teams across the businesses to execute programs
</li></ul><ul><li>Serve as a trusted resource to explain sophisticated capabilities that use data science, artificial intelligence and machine learning
</li></ul><ul><li>Provide an outside-in view of the human capital management (HCM) category and its buyers, and infuse that voice of the customer into deliverables
</li></ul><ul><li>Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content
</li></ul><ul><li>Work with Analyst Relations team on evaluations and briefings in support of Data and AI where applicable
</li></ul><ul><li>Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences
</li></ul><ul><li>Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs
</li></ul><ul><li>Collaborate on product demo strategies and messaging; be able to demo the analytics offering to internal and external audiences
</li></ul><ul><li>Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness
</li></ul>#LI-CS5
QUALIFICATIONS REQUIRED:
<ul><li>Bachelor's degree required or equivalent, MBA or advanced degree preferred
</li></ul><ul><li>Minimum of 12 to 15 years in product marketing and related roles
</li></ul><ul><li>Deep knowledge and experience in technology focused on AI, data platforms or enterprise Software as a Service (SaaS) products and services
</li></ul><ul><li>Experience driving narratives, positioning, messaging and competitive differentiation in a highly dynamic market
</li></ul><ul><li>Experience in working with and empowering sales and enablement teams
</li></ul><ul><li>Technology product messaging and launch experience with proven results
</li></ul><ul><li>Experience in driving positioning, messaging and competitive differentiation in highly dynamic markets.
</li></ul>PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
<ul><li>Knowledge and experience in analytics offerings and Human Capital Management (HCM)
</li></ul><ul><li>Past experience in product marketing with at least 3 to 5 years focused on AI, analytics, data platforms or enterprise SaaS products and services
</li></ul><ul><li>Strong storytelling and communications skills &ndash; ability to simplify technical concepts and craft compelling customer values narratives
</li></ul><ul><li>Experience working with large and complex global businesses
</li></ul><ul><li>Experience product marketing to technical buyers (e.g. CIO, IT leaders and etc.) and HR functions and roles
</li></ul>PERSONAL TRAITS REQUIRED:
<ul><li>Ability solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking
</li></ul><ul><li>Deep understanding of AI technologies (e.g. ML, GenAI, LLMs, agents, etc.) and data ecosystem concepts (e.g. data governance, architectures, analytics, integrations and backend infrastructure, etc.)
</li></ul><ul><li>Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view
</li></ul><ul><li>Strong technical acumen and the ability to quickly ramp to become a trusted resource on a sophisticated product
</li></ul><ul><li>Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
</li></ul><ul><li>Leadership skills to influence across organizational lines and strong presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner
</li></ul><ul><li>Personal initiative, results-orientation and integrity
</li></ul><ul><li>Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
</li></ul><ul><li>Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value
</li></ul><ul><li>Comfortable with ambiguity
</li></ul><ul><li>Ability to succeed within a matrix organizational design environment
</li></ul>Role is hybrid out of an ADP office.
<div>Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days &amp; Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $105,600.00 - USD $282,600.00 / Year* 
 
<ul><li>Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
</li></ul></div>A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion &amp; Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP&rsquo;s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP&rsquo;s culture and our full set of values.</div>

Director, Data and Technical Product Marketing

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