performance marketing specialist Jobs in Karachi

performance marketing specialist

brand manager

marketing executive

marketing manager

product manager

product marketing manager

Mashreq

<div>
 
 Job Purpose
 
 
 
 
 
 Reporting to Senior Manager &ndash; Product Marketing, the appointee will support the overall marketing &amp; budget for Personal Loans, Mortgages, Digital Strategic Partnerships, FX &amp; Mashreq Millionaire; develop &amp; deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR &amp; Research to achieve significant results.
 
 
 
 
 
 Key result Areas
 
 
 
 
 
 
 
 
 1. Product Marketing
 
 
 &bull; Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
 
 
 &bull; Build comprehensive 360-degree plans for all campaigns across offline &amp; digital
 
 
 &bull; Develop &amp; execute NTB &amp; ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
 
 
 &bull; Track the results of all campaigns and perform analysis / learnings for improvements
 
 
 &bull; Track competitor activities and develop suitable marketing responses
 
 
 &bull; Manage assigned budgets, vendor accruals &amp; payments in line with Finance policies
 
 
 &bull; Economic Departments: ensure the required permits for marketing promotions are in place
 
 
 Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines
 
 
 
 
 
 2. Digital Marketing
 
 
 &bull; Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.
 
 
 &bull; Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing
 
 
 &bull; Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
 
 
 &bull; Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights
 
 
 &bull; Identifies critical conversion points &amp; drop off points, and work with Product team, Technology &amp; Digital Studio to optimizes user funnels.
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
 &bull; Mandatory experience in Digital Marketing
 
 
 &bull; Strong expertise in banking products marketing with proven track record
 
 
 &bull; Deep understanding of business dynamics, profitability and growth drivers
 
 
 &bull; Entrepreneurial with strong drive to succeed, with commitment &amp; result orientation
 
 
 &bull; Creative thinker, strong ideation, good people communicator &amp; relentless executor with attention to detail
 
 
 &bull; Ability to engage with senior stakeholders
 
 
 &bull; Proven ability to leverage external agencies &amp; alliance partners to deliver outstanding campaigns
 
 
 &bull; Proven track record in conceptualizing, developing and executing digital marketing campaigns
 
 
 &bull; Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.
 
</div>

Product Marketing Manager, Loans & Digital Strategy (Mashreq Global Network Pakistan)

A.A Joyland (Pvt) Ltd

AA Joyland Pvt. Ltd. is looking to hire Brand Manager for its Marketing Department-Head Office based in Karachi.Position: Brand Manager (Head Office Based) Experience: 2 - Years Salary: 100k - 120k Qualification: Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.Job Responsibilities: - Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights. Use data to make informed brand decisions.- Execution of strategies for all marketing campaigns, including Conventional, Digital, Communications, and Creative.- Collaborate with product teams to ensure brand alignment with product offerings, features, and benefits.- Assist in the planning, development, and execution of marketing campaigns and promotions to enhance brand visibility and customer engagement.- Create and manage content for various marketing channels, including social media, websites, and advertising materials.- Collaborate with cross-functional teams, including sales, design, and PR, to ensure brand consistency and effective communication.- Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-driven.8 &middot; Ensure brand guidelines and standards are consistently applied in all marketing materials and communications.Interested candidates may share their CV at careers@aajoyland.com with mentioning the position title in the subject lineJob Type: Full-timePay: Rs120,000.00 - Rs140,000.00 per monthWork Location: In person

Brand Manager

VIDIZMO LLC

<div>We are seeking a detailed-oriented and analytical Product Marketing Executive to own, optimize, and scale our lead scoring, intent-based marketing, and pipeline analytics systems. If you're eager to grow in a dynamic environment and company that&rsquo;s at the forefront of AI innovation, this is your chance to begin! 
VIDIZMO is a USA-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner in Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Offering a AI-Powered Intelligence Hub, we empower Fortune 500 companies, large enterprises, governments, and the public sector to securely manage, analyze, and govern their data with complete control and compliance. 
Our Multimodal AI Data Intelligence Platform leverages Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation) to deliver powerful capabilities such as auto-tagging, redaction, content summarization, OCR, translation, subtitle creation, object detection and tracking, content search, sentiment and emotion analysis, topic extraction, document classification, and facial attribute detection. 
Role Overview:

This role acts as the bridge between marketing, sales, and leadership, ensuring that growth activity results in real pipeline impact. You will make judgment calls, not just execute tasks. 
Key Responsibilities: 
Lead Scoring &amp; Funnel Ownership
<ul>
<li>Own and continuously evolve product-specific lead scoring models.</li>
<li>Ensure MQL definitions align with real sales qualification standards.</li>
<li>Optimize scoring using behavioral intent, firmographic fit, and conversion data.</li>
<li>Implement score decay, negative scoring, and lifecycle governance to maintain funnel health.</li></ul> 


Intent-Based Demand Strategy
<ul>
<li>Define, track, and monitor high-intent buyer behaviors across products.</li>
<li>Build workflows that accelerate sales-ready leads and nurture mid-intent prospects.</li>
<li>Segment audiences by product interest, buyer role, and buying stage to drive relevance and conversion.</li></ul> 


Content &amp; Objection Intelligence
<ul>
<li>Translate sales call insights into actionable content strategy and website messaging.</li>
<li>Develop enablement assets that directly address buyer objections and sales friction.</li>
<li>Own the intent-based content map across products, deciding what to scale, optimize, or retire.</li></ul> 


Traffic vs. Pipeline Analytics
<ul>
<li>Build and maintain separate dashboards for traffic performance and pipeline/revenue impact.</li>
<li>Regularly report on what drives leads versus what drives closed deals.</li>
<li>Challenge vanity metrics and refocus reporting on revenue-linked outcomes.</li></ul> 


Sales &amp; Stakeholder Alignment
<ul>
<li>Partner closely with Sales leadership, SDRs, and Product Marketing teams.</li>
<li>Lead weekly funnel reviews to assess performance and gaps.</li>
<li>Recommend data-driven changes to campaigns, scoring models, and messaging.</li></ul> 


HubSpot Ownership
<ul>
<li>Own and manage advanced HubSpot configurations, including workflows, attribution, and lifecycle stages.</li>
<li>Implement task automation to improve sales and marketing efficiency.</li>
<li>Ensure system reliability, scalability, and alignment with business growth.</li></ul> 


Qualifications:
<ul>
<li>Bachelor's degree in marketing, IT, CS, Business, or a related field.</li>
<li>Proven experience in product marketing, with a focus on technology products.</li></ul> 


Requirements: 
<ul><li>4&ndash;7+ years of experience in Marketing Operations, Revenue Operations, or Growth-focused roles.</li>
<li>Hands-on expertise with HubSpot CRM, including advanced workflows, attribution, and lifecycle management. 
</li>
<li>Strong analytical capabilities combined with sound business judgment.</li>
<li>Ability to operate independently, take ownership, and think like a revenue leader.</li>
<li>Proven ability to influence cross-functional stakeholders without direct authority. 
</li>
<li>Comfortable making informed trade-offs based on impact, priorities, and constraints.</li>
<li>Data-driven mindset with the ability to balance metrics with real-world business context.</li>
<li>Demonstrated success aligning marketing strategy and execution with sales and revenue targets.</li></ul> 


Essential Skills:

The ideal candidate demonstrates strong business acumen, can translate objectives into impactful solutions, and is proficient in leveraging AI tools&mdash;including mandatory use of platforms like ChatGPT&mdash;to enhance efficiency. An ownership mindset and the ability to drive outcomes with minimal task-level direction are essential. 
WHY join us?
<ul>
<li>Work at the intersection of AI, digital transformation, and public safety technology.</li>
<li>Be part of a high-growth, global SaaS company with strong partnerships (e.g., Microsoft IP Co-Sell).</li>
<li>Collaborate with a driven, innovative, and globally distributed team.</li>
<li>Competitive compensation package with performance incentives.</li>
<li>Opportunity to shape the go-to-market strategy for industry-leading products.</li></ul> 


Time zone: Est 9am-6pm

Multiple Locations: Global (Pakistan, USA, Mexico, Colombia, Brazil, Eastern Europe, Latin America, and more)</div>

Senior Product Marketing Executive

MY corp

Position: Senior Product Manager / Senior Medical RepresentativeSegment: Orthopedic / Osteo Products (Allopathic Market)Products: Imported from GermanyLocation: Pakistan (Nationwide Field Role)We are launching a premium range of German-imported orthopedic/osteo products in Pakistan and are looking for a highly experienced, dynamic, and well-connected professional to lead and expand our presence in the allopathic orthopedic market.KEY REQUIREMENTS:<ul><li>8&ndash;12+ years of proven experience in:</li><li>Orthopedic / Osteo pharmaceutical segment</li><li>Allopathic market only</li><li>Must have strong PR and existing relationships with:</li><li>Orthopedic surgeons</li><li>Orthopedic consultants</li><li>Trauma &amp; sports injury specialists</li></ul>*<ul><li>Strong field exposure with successful:</li><li>Product launching</li><li>Prescription generation</li><li>Market penetration</li></ul><ul><li>Should have:</li><li>Excellent communication &amp; negotiation skills</li><li>Strategic marketing mindset</li><li>Ability to work independently and build territory</li></ul>*<ul><li>Experience with imported / premium products will be a strong advantage</li></ul>JOB RESPONSIBILITIES:<ul><li>Lead the marketing &amp; promotion of German-imported osteo products</li><li>Develop &amp; strengthen relationships with:</li><li>Orthopedic doctors</li><li>Hospitals</li><li>Clinics &amp; medical institutions</li></ul>*<ul><li>Plan and execute:</li><li>Doctor detailing</li><li>CMEs, meetings &amp; product launche</li></ul><ul><li>Provide:</li><li>Market intelligence</li><li>Competitor analysis</li><li>Sales &amp; performance feedback</li></ul><ul><li>Work closely with management for nationwide expansion</li></ul>SALARY &amp; BENEFITS:<ul><li>Highly attractive salary package</li><li>Performance-based incentives &amp; bonuses</li><li>Traveling &amp; promotional support</li><li>Long-term career growth with leadership opportunity</li></ul>WHO SHOULD APPLY:<ul><li>Senior Product Managers &ndash; Ortho Division</li><li>Senior Medical Representatives with strong orthopedic doctor PR</li><li>Candidates currently working with reputed national or multinational pharma companies</li></ul>Job Type: Full-timePay: Up to Rs180,000.00 per monthWork Location: In person

Senior Product Manager / Senior Medical Representative (Orthopedic Segment)

Softech Worldwide

<div>
 We're seeking passionate, driven, and self-motivated individuals to join our team. If you're eager to grow in a dynamic environment and be part of a company that&rsquo;s at the forefront of AI innovation, this is your chance to hit the ground running.
 
 
 VIDIZMO is a USA-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner in Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Offering a AI-Powered Intelligence Hub, we empower Fortune 500 companies, large enterprises, governments, and the public sector to securely manage, analyze, and govern their data with complete control and compliance.
 
 
 Our Multimodal AI Data Intelligence Platform leverages Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation) to deliver powerful capabilities such as auto-tagging, redaction, content summarization, OCR, translation, subtitle creation, object detection and tracking, content search, sentiment and emotion analysis, topic extraction, document classification, and facial attribute detection.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Product Positioning &amp; Messaging
 </li>
 <ul>
 <li>
 Develop clear and differentiated messaging for VIDIZMO&rsquo;s product suite.
 </li>
 <li>
 Build narratives that resonate with multiple personas: law enforcement, legal, federal and state agencies, and enterprises.
 </li>
 <li>
 Translate complex technical features into simple, compelling value propositions.
 </li>
 </ul>
 <li>
 Go-to-Market Strategy
 </li>
 <ul>
 <li>
 Lead product launches and feature rollouts with structured GTM plans.
 </li>
 <li>
 Work cross-functionally with Product, Sales, and Marketing to align launches with business goals.
 </li>
 <li>
 Identify ICPs, buyer personas, and key use cases to drive adoption.
 </li>
 </ul>
 <li>
 Sales Enablement
 </li>
 <ul>
 <li>
 Develop pitch decks, one-pagers, battlecards, and objection handling documents.
 </li>
 <li>
 Train sales teams on messaging, positioning, and competitive differentiation.
 </li>
 <li>
 Collaborate with demand generation to craft high-impact campaigns.
 </li>
 </ul>
 <li>
 Market Intelligence &amp; Competitive Analysis
 </li>
 <ul>
 <li>
 Conduct and synthesize market research, competitor analysis, and win/loss insights.
 </li>
 <li>
 Identify emerging trends and opportunities for product differentiation.
 </li>
 </ul>
 <li>
 Content &amp; Campaign Strategy
 </li>
 <ul>
 <li>
 Work with the marketing team to produce persona-driven content: blogs, landing pages, videos, webinars, and product collateral.
 </li>
 <li>
 Ensure all marketing content reflects strong product positioning and market understanding.
 </li>
 </ul>
 <li>
 Metrics &amp; Impact
 </li>
 <ul>
 <li>
 Define and track product marketing KPIs (pipeline influence, launch success, message adoption, sales enablement impact).
 </li>
 <li>
 Optimize strategies based on performance insights.
 
 </li>
 </ul>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field.
 </li>
 <li>
 Proven experience in product marketing, with a focus on technology products.
 </li>
 <li>
 Strong analytical and strategic thinking skills.
 </li>
 <li>
 4&ndash;7 years of product marketing experience in B2B SaaS or enterprise technology (experience in video, evidence management, or public safety tech is a plus).
 </li>
 <li>
 Proven success in positioning and launching products in competitive markets.
 </li>
 <li>
 Strong ability to work cross-functionally with Product, Sales, and Marketing teams.
 </li>
 <li>
 Excellent storytelling and communication skills &mdash; verbal, written, and visual.
 </li>
 <li>
 Experience supporting sales teams and crafting enablement materials.
 </li>
 <li>
 Data-driven decision-making and understanding of funnel metrics.
 </li>
 <li>
 Bonus: Familiarity with CJIS, public safety markets, or Microsoft ecosystem (e.g., Microsoft partnerships)
 
 
 </li>
 </ul>
 
 Essential Skills
 
 
 
 The ideal candidate demonstrates strong business acumen, can translate objectives into impactful solutions, and is proficient in leveraging AI tools&mdash;including mandatory use of platforms like ChatGPT&mdash;to enhance efficiency. An ownership mindset and the ability to drive outcomes with minimal task-level direction are essential.
 
 
 WHY join us?
 
 
 <ul>
 <li>
 Work at the intersection of AI, digital transformation, and public safety technology.
 </li>
 <li>
 Be part of a high-growth, global SaaS company with strong partnerships (e.g., Microsoft IP Co-Sell).
 </li>
 <li>
 Collaborate with a driven, innovative, and globally distributed team.
 </li>
 <li>
 Competitive compensation package with performance incentives.
 </li>
 <li>
 Opportunity to shape the go-to-market strategy for industry-leading products.
 
 
 </li>
 </ul>
 Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Performance Appraisal, Provident Fund &amp; Career Growth.
 
 
 Multiple Locations: Pakistan, India, UAE, Australia, Canada &amp; USA (benefits vary based on location)
</div>

Product Marketing Executive- Night Shift

KRANK

Job Description: 
We’re looking for a strategic yet hands-on Senior Marketing Executive to lead and execute initiatives across digital, product, content, and brand marketing. This role is for someone with strong foundations in digital marketing, but who’s equally comfortable writing campaign copy, collaborating on in-product communications, and helping the team scale fast. You’ll play a key role in shaping campaigns, improving conversion flows, and ensuring consistency across all touchpoints.
 
Key Responsibilities: 
<ul>
<li>Plan and execute multi-channel campaigns across digital, product, and brand touchpoints</li>
<li>Lead lifecycle marketing efforts including onboarding flows, email sequences, and in-app messaging</li>
<li>Drive content strategy across email, social, landing pages, and product updates</li>
<li>Collaborate with design and product teams on marketing assets, UX copy, and microcontent</li>
<li>Analyze user behavior and campaign performance to identify areas of improvement</li>
<li>Coordinate with sales and product teams to align messaging and support lead generation</li>
<li>Help manage internal or external marketing resources (e.g., freelancers, tools, vendors)</li>
<li>Contribute to event planning, partner initiatives, and GTM campaigns</li>
</ul>
Requirements: 
<ul>
<li>Bachelor’s degree in Marketing, Communications, or a related field</li>
<li>4–6 years of experience in a generalist or hybrid marketing role</li>
<li>Fluency in written and spoken English is essential; strong communication skills with the ability to write across formats (email, product, web)</li>
<li>Working knowledge of digital channels, email automation, and in-product marketing</li>
<li>Comfortable using tools like Google Analytics, Intercom, HubSpot, and Canva or Figma</li>
<li>Analytical mindset with a bias toward experimentation and iteration</li>
<li>Organized, adaptable, and self-driven with the ability to lead projects independently</li>
</ul>
Preferred Skills: 
<ul>
<li>Experience working in a startup, SaaS, tech, or B2B environments</li>
<li>Familiarity with SEO basics, performance marketing, or CRM segmentation</li>
<li>Understanding of growth funnels, activation metrics, and retention levers</li>
<li>Exposure to webinar platforms, event coordination, or partnerships</li>
</ul>

Senior Marketing Executive

14th Street Pizza Co

Job Description14th Street Pizza Co. is looking for a Assistant Brand Manager. This position is responsible to develop the marketing strategy and plan with the concern of Brand Manager.Responsibilities:<ul><li>Caring out marketing research to stay up to date on industry trends and customer trends</li><li>To supervise and assigning job tasks to marketing team.</li><li>Looking after internal communications with internal liaison, as well as Web or social media presence, is all in the domain of communications management</li><li>Supervising advertising, product design and other forms of marketing to maintain consistency in branding.</li><li>Meet with stakeholders to determine brand objectives and strategies.</li><li>Assisting with product development, pricing and new product launches as well as developing new business opportunities</li><li>Assisting in Organizing events such as product launches, food-stalls and photo shoots.</li></ul>Requirements:<ul><li>2 to 3 years of relevant experience</li><li>Bachelor's degree in Business Management OR Marketing</li><li>Experience in setting up and optimizing Google AdWords campaign</li><li>Demonstrable experience leading and managing SEO/SEM activities</li><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate</li><li>Proven working experience in digital marketing &amp; social media</li><li>Good communication, interpersonal, analytical, and leadership skills</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs120,000.00 per monthWork Location: In person

Assistant Brand Manager

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