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product marketing manager

KRANK

Position: Senior Product Marketing Manager
 Location: Karachi, Pakistan
 
About the Role: 
As Krank continues to expand, we are seeking a dynamic Senior Marketing Lead to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace/ AI) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing our marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces and AI with a huge opportunity for career progression. If you’re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li>
<li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li>
<li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank’s brand presence.</li>
<li>Own and manage the full marketing funnel—from website optimization and paid campaign management to lead nurturing and analytics.</li>
<li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li>
<li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li>
<li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li>
<li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li>
<li>Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.</li>
<li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li>
</ul>
What We Are Looking For: 
<ul>
<li>7+ years of marketing experience, including 3+ years in a leadership role.</li>
<li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li>
<li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li>
<li>Strong copywriting and storytelling skills for multi-channel campaigns.</li>
<li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li>
<li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li>
<li>Track record of working with small & large organisations.</li>
<li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li>
<li>Experience managing agencies, freelancers, and cross-functional teams.</li>
</ul>

Senior Product Marketing Manager

Sofcom Private Limited

Strategy &amp; Positioning<ul><li>Build and execute a full-funnel marketing strategy aligned with expansion goals.</li><li>Drive positioning/messaging for enterprise buyers in regulated industries.</li></ul>Demand Gen &amp; Funnel Optimization<ul><li>Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).</li><li>Define/refine MQL/SQL criteria with Sales and improve conversion quality.</li><li>Launch and manage multi-touch nurture journeys for 6&ndash;12 month sales cycles.</li><li>Set up attribution, reporting, and funnel dashboards for decision-making.</li></ul>ABM &amp; Enterprise Growth<ul><li>Implement and run Account-Based Marketing (ABM) for high-value accounts.</li><li>Create campaigns for target regions (North America / MENA) and priority ICPs.</li></ul>Team &amp; Execution<ul><li>Lead and develop the marketing team (content, digital, ops).</li><li>Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, executive content.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Product, and Customer Success to drive pipeline, win-rate, and expansion.</li></ul>Requirements (Must-Have)<ul><li>5+ years in B2B product/SaaS marketing, with 2+ years in a leadership role.</li><li>Proven experience marketing to enterprise buyers with long sales cycles (6+ months).</li><li>Hands-on experience managing the funnel in HubSpot/Salesforce (or similar CRM/MA tools).</li><li>Strong capability in ABM strategy (tools like 6sense/Terminus/Demand base are a plus).</li><li>Demonstrated track record of improving lead-to-customer conversion and pipeline outcomes.</li><li>Strong analytics mindset (attribution, funnel metrics, CRO testing) and communication skills.</li></ul>Job Type: Full-timeWork Location: In person

Senior Marketing Manager

ALLSTAR TECHNOLOGY

Job Title: Technical Marketing Manager Job Type: Full time, OnsiteAbout the Role: We are seeking a results-driven Tech Marketing Manager to lead and execute marketing strategies that drive brand awareness, lead generation, and revenue growth. The ideal candidate understands the technology landscape, can translate complex technical solutions into clear value propositions, and has experience marketing IT services or software products.Key Responsibilities:<ul><li>Develop and execute comprehensive marketing strategies aligned with business goals.</li><li>Plan and manage digital campaigns (SEO, SEM, social media, email, and paid ads).</li><li>Create compelling content including case studies, blogs, whitepapers, and product messaging.</li><li>Collaborate with sales to generate qualified leads and improve conversion rates.</li><li>Conduct market research, competitor analysis, and identify growth opportunities.</li><li>Manage brand positioning and ensure consistent messaging across all channels.</li><li>Track, analyze, and report on campaign performance using relevant tools.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>3&ndash;4 years of experience in marketing within a tech company or software house.</li><li>Strong understanding of B2B marketing strategies and lead generation funnels.</li><li>Experience with marketing automation tools and CRM systems.</li><li>Excellent communication and analytical skills.</li><li>Ability to manage multiple projects and meet deadlines.</li></ul>Preferred Skills:<ul><li>Experience in SaaS or IT services marketing.</li><li>Knowledge of performance marketing and growth strategies.</li><li>Basic understanding of technical concepts (software development, cloud, AI, etc.).</li></ul>Job Type: Full-timeWork Location: In person

Technical Marketing Manager

VIDIZMO LLC

<div>We are looking for a highly analytical and execution-oriented Account Manager to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes&mdash;not just activity metrics. 
VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance. 
Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition. 
Role Overview 

The Account Manager (AM) is responsible for pursuing new customer accounts, managing and retaining existing customers, and driving revenue growth within assigned territories and portfolios. This is a full-cycle, hybrid hunter&ndash;farmer role. The AM owns the customer relationship from initial pursuit through long-term expansion, acting as a trusted advisor to commercial, enterprise, and government customers using VIDIZMO solutions. The role balances new account acquisition, renewals, and account expansion, with a strong focus on customer value, adoption, and long-term partnerships. 
AI Output Verification &amp; Accountability (Required Competency) 
The candidate must be capable of effectively using AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to support work outputs such as content, analysis, documentation, or code. However, the candidate must also demonstrate strong judgment and ownership of the final deliverables. AI-generated output must never be treated as final without review. The candidate is expected to validate accuracy, completeness, logic, compliance, and alignment with business requirements, and refine AI-assisted work to meet the expected quality standards. The individual will be held accountable for the final output, regardless of whether AI tools were used during execution. 
Key Responsibilities 
1. New Account Pursuit &amp; Business Development (Hunting)
<ul>
<li>Proactively identify, pursue, and close new customer accounts within assigned territory or market segment.</li>
<li>Qualify inbound leads and conduct outbound prospecting through targeted outreach, events, referrals, and campaigns.</li>
<li>Lead discovery, solution positioning, stakeholder mapping, and opportunity qualification.</li>
<li>Collaborate with Sales Engineering, Marketing, and Leadership to progress and close new-logo opportunities.</li>
<li>Track and manage opportunities through the full sales cycle in CRM.</li></ul> 


2. Existing Account Management &amp; Retention
<ul>
<li>Own and manage a portfolio of active customer accounts post-sale.</li>
<li>Build strong relationships with business, technical, and executive stakeholders.</li>
<li>Ensure successful adoption, ongoing engagement, and measurable customer value.</li>
<li>Proactively manage renewals, identify risks, and prevent churn.</li>
<li>Coordinate with Customer Success, Support, Product, and Engineering teams to resolve issues and deliver outcomes.</li></ul> 


3. Account Expansion &amp; Internal Prospecting (Farming)
<ul>
<li>Identify and close upsell opportunities (additional users, licenses, storage, features, services).</li>
<li>Drive cross-sell opportunities across VIDIZMO&rsquo;s product portfolio.</li>
<li>Expand within existing customers by engaging new departments, teams, subsidiaries, or business units.</li>
<li>Develop and execute account growth plans for strategic and high-potential accounts.</li></ul> 


4. Territory &amp; Account Planning
<ul>
<li>Manage a mixed portfolio that includes:</li>
<li>New pursuit accounts</li>
<li>Existing customers</li>
<li>Assigned target or growth accounts</li>
<li>Build territory and account plans aligned with customer goals and market dynamics.</li>
<li>Conduct regular business reviews and executive check-ins.</li>
<li>Maintain accurate CRM data, pipeline visibility, and revenue forecasts.</li></ul> 


5. Customer Advocacy &amp; Market Feedback
<ul>
<li>Act as the voice of the customer internally, sharing insights on needs, gaps, and competitive trends.</li>
<li>Partner with Product and Marketing teams to inform roadmap and positioning.</li>
<li>Identify customer advocacy opportunities such as references, case studies, and testimonials.</li></ul> 


6. AI Tools Usage
<ul>
<li>Responsibility for reviewing and validating AI-generated outputs</li>
<li>Ownership of final deliverables, regardless of AI assistance</li>
<li>Ability to critically evaluate AI results and ensure they meet defined requirements</li>
<li>Accountability for accuracy, quality, and compliance</li></ul> 


Success Metrics (KPIs) 
1. Revenue &amp; Growth
<ul>
<li>New Logo Revenue: New accounts closed per quarter</li>
<li>Net Revenue Retention (NRR): 110%</li>
<li>Renewal Rate: 95%</li>
<li>Expansion Revenue: Upsell and cross-sell contribution</li></ul> 


2. Pipeline &amp; Execution
<ul>
<li>Qualified Pipeline Coverage: 3&ndash;4x quota</li>
<li>Win Rate: Opportunities closed vs pursued</li>
<li>Average Deal Cycle Time</li></ul> 


3. Account Health
<ul>
<li>Churn Rate: 5%</li>
<li>Product Adoption &amp; Usage Growth</li>
<li>Customer Satisfaction (CSAT / NPS)</li></ul> 


4. Operational Excellence
<ul>
<li>Forecast Accuracy: 95%</li>
<li>CRM Hygiene &amp; Activity Compliance</li>
<li>Business Reviews Completed on Time</li></ul> 


Required Qualifications
<ul>
<li>Excellent English Communication is a must.</li>
<li>Experience working with US Market.</li>
<li>Bachelor&rsquo;s degree in Business, Marketing, Computer Science, Engineering, or related field.</li>
<li>3&ndash;7 years of experience in B2B SaaS or enterprise technology sales, business development, or product marketing.</li>
<li>Proven experience in selling and positioning SaaS-based IT solutions/products.</li>
<li>Strong communication, presentation, negotiation, and relationship-building skills.</li>
<li>Demonstrated success in leading teams and consistently achieving revenue targets.</li>
<li>Strong analytical skills with data-driven decision-making ability.</li>
<li>Proficiency in leveraging AI tools&mdash;including mandatory use of platforms like ChatGPT&mdash;to enhance efficiency and output.</li>
<li>Team player with cross-functional collaboration experience and an ownership mindset.</li>
<li>Legally authorized to work in the region of employment.</li></ul> 


Preferred / Bonus Qualifications
<ul>
<li>Experience in video, evidence management, or public safety technology sectors.</li>
<li>Familiarity with CJIS compliance, Microsoft ecosystem, and public safety markets.</li>
<li>Knowledge of enterprise or government procurement processes (RFP/RFI).</li></ul> 


Essential Skills:

The ideal candidate demonstrates strong business acumen, can translate objectives into impactful solutions, and is proficient in leveraging AI tools&mdash;including mandatory use of platforms like ChatGPT&mdash;to enhance efficiency. An ownership mindset and the ability to drive outcomes with minimal task-level direction are essential. 
Why Join US?
<ul>
<li>Own the narrative and growth of mission-critical products</li>
<li>Work closely with executive leadership on strategy and execution</li>
<li>Influence product direction through market insight</li>
<li>Operate in high-impact markets with real-world outcomes</li>
<li>Opportunity to build and scale product marketing as a growth engine</li></ul> 


Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)</div>

Account Manager – Growth & Retention

<div>We&rsquo;re looking for an Organic Growth Marketing Manager to own and scale our non-paid growth engine across search, content, AI-driven discovery (AEO), product-led acquisition, and lifecycle touchpoints. 
VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance. 
Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition. 
Role Overview

This role sits at the intersection of SEO, AEO, content, analytics, and product growth, with a clear mandate: turn market demand into discoverable content and convert organic visibility into qualified pipeline and revenue.

You&rsquo;ll work closely with Product, Sales, and RevOps to ensure our content, messaging, and product positioning align with real-world buyer intent. 
AI Output Verification &amp; Accountability (Required Competency) 
The candidate must be capable of effectively using AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to support work outputs such as content, analysis, documentation, or code. However, the candidate must also demonstrate strong judgment and ownership of the final deliverables. AI-generated output must never be treated as final without review. The candidate is expected to validate accuracy, completeness, logic, compliance, and alignment with business requirements, and refine AI-assisted work to meet the expected quality standards. The individual will be held accountable for the final output, regardless of whether AI tools were used during execution. 
Key Responsibilities 

<ul><li>Own the organic growth strategy across SEO, AEO, and inbound channels</li>
<li>Responsibility for reviewing and validating AI-generated outputs</li>
<li>Ownership of final deliverables, regardless of AI assistance</li>
<li>Ability to critically evaluate AI results and ensure they meet defined requirements</li>
<li>Accountability for accuracy, quality, and compliance</li>
<li>Optimize content for search engines and AI answer platforms (Google SGE, AI search, featured snippets)</li>
<li>Drive visibility for high-intent, use-case, and decision-stage queries</li>
<li>Translate organic insights into clear feedback for Product (feature demand, terminology, emerging use cases)</li>
<li>Ensure alignment between market demand, content strategy, and product positioning</li>
<li>Optimize organic journeys from first touch demo revenue</li>
<li>Partner with RevOps on attribution, lifecycle tracking, and reporting</li></ul> 


Tools &amp; Execution
<ul>
<li>Hands-on with GA4, Google Search Console, HubSpot</li>
<li>SEO / AEO tooling (Ahrefs, SEMrush, Screaming Frog, SERP tracking tools)</li>
<li>Own experimentation, dashboards, forecasting, and performance reporting</li>
<li>Communicate insights clearly to leadership and cross-functional teams</li></ul> 


Success Metrics
<ul>
<li>Growth in organic &amp; AI-driven discovery for high-intent queries</li>
<li>Organic-sourced MQLs, SQLs, and revenue</li>
<li>Conversion improvements across organic funnels</li>
<li>Actionable market insights influencing GTM and product decisions</li></ul> 


Required Qualifications
<ul>
<li>5+ years in organic growth, SEO, or inbound growth</li>
<li>Proven experience with AEO and modern search behavior</li>
<li>Strong B2B SaaS or regulated-market experience</li>
<li>Ability to connect search demand content revenue</li>
<li>Comfortable influencing Product and GTM strategy with data</li></ul> 


Why This Role Matters
<ul>
<li>Organic is a core growth lever, not a support function</li>
<li>Direct influence on product positioning and roadmap</li>
<li>High ownership, high visibility, measurable revenue impact</li></ul> 


Why Join US?
<ul>
<li>Own the narrative and growth of mission-critical products</li>
<li>Work closely with executive leadership on strategy and execution</li>
<li>Influence product direction through market insight</li>
<li>Operate in high-impact markets with real-world outcomes</li>
<li>Opportunity to build and scale product marketing as a growth engine</li></ul> 


Benefits: Health Insurance (OPD/IPD), Daily Lunch Facility, Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)</div>

Organic Growth Marketing Specialist

Arpatech

Primary Job Functions: ● Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. ● Prepare and manage monthly, quarterly and annual budgets for the Marketing department. ● Set, monitor and report on team goals and KPIs. ● Design branding, positioning and go-to-market strategies. ● Ensure brand message is strong and consistent across all channels through appropriate marketing efforts (like organising and participating in events, email campaigns, overseeing traffic through web pages, social media messaging and developing promotional collateral for sales and marketing). ● Analyse consumer behaviour and determine customer personas. ● Identify opportunities to reach new market segments. ● Monitor competition (acquisitions and new products and features). ● Coordinate sales and marketing efforts to boost brand awareness and presence. ● Participate in the quarterly and annual planning of company objectives. ● Developing and managing offline and online advertising campaigns. ● Supporting sales and lead generation efforts. ● Maintains relations with customers by organising and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. ● To manage the Digital Platforms. ● Have a strong understanding of digital tools in the area of PPC, SEO, SMM, brand auditing process, etc● Managing marketing calendars for online and offline events. ● Managing the stakeholders effectively for business optimisation ● To coach and develop the team in the light of current practices and tools.Experience: Candidates having at least 7 years plus hands on experience in all functional areas of Marketing.Education: Bachelors or Masters in Marketing Any Certification in Digital Marketing will be preferred.Skills: ● Knowledge of performance marketing including success metrics, behavioural and demographic targeting and ROI-driven optimisation techniques, spanning marketing and sales. ● This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics. ● Work experience as Manager / Senior Manager preferably within IT/Service Based industry ● Experience running successful marketing campaigns ● Having IRL experience is preferred. ● Solid knowledge of web analytics, Google Adwords, FB Ads, SEO SEMRush, etc. ● Experience with CRM software ● Managing a team with the ability to set and prioritize goals ● Understanding of marketing tools, it&rsquo;s usage and optimization of budget.Job Type: Full-timeWork Location: In person

Daraz

<div>
 
 Role Overview
 
 
 
 The Senior Key Account Manager will lead strategic engagement with key clients, drive revenue growth, and own portfolio performance for high-value FMCG and E-commerce partners. This role requires strong commercial acumen, analytical capabilities, and the ability to build lasting partnerships with stakeholders across retail and digital commerce ecosystems.
 
 
 Key Responsibilities
 
 
 Client &amp; Portfolio Management
 
 
 Build and strengthen long-term relationships with key customers and partners.
 
 
 Act as the primary point of contact for strategic accounts and ensure satisfaction, retention and growth.
 
 
 Develop and implement account plans with tailored solutions that enhance partner performance and business outcomes.
 
 
 Revenue &amp; Target Achievement
 
 
 Drive sales growth across assigned key accounts to meet and exceed revenue and profitability targets.
 
 
 Identify opportunities for upselling, cross-selling, and category expansion.
 
 
 Strategic Planning &amp; Execution
 
 
 Collaborate with internal teams (Marketing, Category, Supply, Analytics) to align commercial strategy with market demand.
 
 
 Monitor account performance and market trends; adjust plans to optimize growth.
 
 
 Negotiation &amp; Contract Management
 
 
 Lead negotiations for pricing, promotions, assortment, and commercial terms.
 
 
 Manage joint business planning (JBP) with strategic customers.
 
 
 Analysis &amp; Reporting
 
 
 Analyze sales data, customer insights and competitor activity to inform decision-making.
 
 
 Prepare weekly/monthly forecasts and pipeline reports for senior leadership.
 
 
 
 Qualifications
 
 
 
 
 Job Requirements
 
 
 
 Bachelor&rsquo;s degree in Business, Marketing, Sales, or related field.
 
 
 MBA or equivalent advanced business qualification preferred.
 
 
 5+ years of progressive experience in Key Account Management, FMCG, or E-commerce sectors.
 
 
 Demonstrated success owning and growing major client portfolios.
 
 
 
 Required Skills &amp; Competencies
 
 
 
 Commercial &amp; Analytical Acumen: Ability to analyze data and convert insights into clear, actionable growth plans.
 
 
 Stakeholder Management: Strong capability to build trusted relationships and influence senior decision-makers.
 
 
 Negotiation &amp; Strategic Thinking: Proven expertise in planning and leading complex commercial negotiations.
 
 
 Communication: Excellent verbal, written, and presentation skills.
 
 
 Leadership &amp; Collaboration: Effective cross-functional collaborator with experience mentoring junior team members.
 
 
 Tools &amp; Systems: Proficient in CRM, Excel, and business intelligence/analytics platforms.
</div>

Senior KAM, FMCG-Commercial

Explore 521+ Product marketing manager in Karachi this February. Find roles across top companies and apply now to boost your career.

521 product marketing manager jobs In Karachi

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Senior KAM, FMCG-Commercial