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product marketing manager

PACELearn, Inc.

Job Locations: Karachi, Pakistan (Remote)Functional Department: MarketingType: Regular, Full-TimeWorking Hours: 12:00 pm &ndash; 9:00 pm PK timeAt Hidden Talent, we are committed to upholding the following core values:P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE* ]Overview: As a Product Marketing Manager with Hidden Talent, you will support the marketing efforts for our online IT training products, driving growth and engagement within our target audience. Your role will involve executing strategic marketing plans, crafting compelling messaging, and collaborating closely with the marketing team as well as cross-functional teams to ensure the success of our offerings. While prior experience in the edtech industry is preferred, we welcome candidates with a strong background in product marketing and a passion for transforming education through technology.Responsibilities: include but are not limited to:<ul><li>Market Analysis and Strategy:</li><li>Partner with the product team to understand industry trends, competitive landscape, and customer needs within the online IT training sector.</li><li>Contribute to the development of comprehensive marketing strategies to effectively position our products and drive user acquisition and retention.</li><li>Product Positioning and Messaging:</li><li>Define clear and compelling value propositions for our training offerings, highlighting their unique benefits and advantages.</li><li>Crafting engaging messaging and positioning strategies tailored to resonate with our B2C and B2B audiences of potential individual learners, and enterprise and government organizations.</li><li>Go-to-Market Planning and Execution:</li><li>Collaborate with product development teams to plan and execute successful product launches and feature releases.</li><li>Contribute to the development and lead the implementation of go-to-market strategies that leverage digital marketing channels, content marketing, and targeted campaigns.</li><li>Content Creation:</li><li>Partner with the content marketing manager to create, execute and track performance of impactful marketing content, including website copy, blog posts, email campaigns, social media content, and promotional materials.</li><li>Sales Enablement and Support:</li><li>Provide sales teams with the necessary tools, resources, and collateral to effectively promote and sell our online training products.</li><li>Collaborate with the product team to develop sales training materials and presentations to educate sales representatives on product features, benefits, and value propositions.</li><li>Performance Analysis and Optimization:</li><li>Monitor and report on key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.</li><li>Utilize data-driven insights to advise on optimization of marketing strategies, improvement of user engagement, and conversion.</li></ul>Qualifications: Minimum Education and Experience<ul><li>Bachelor's degree in Marketing, Business Administration, Education, or related field; Master's degree is a plus.</li><li>5-7 years of experience in product marketing, preferably within the edtech industry or a related field.</li><li>Strong understanding of digital marketing principles and techniques, with experience in SEO, SEM, email marketing, and social media.</li><li>Excellent English communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.</li><li>Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.</li><li>Passion for education, technology, and innovation, with a desire to make a positive impact on the future of learning.</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: In person

Product Marketing Manager

Soft Nation Technologies

Soft Nation Technologies is looking for Brand Manager to join the team!Location: Gulshan-e-Iqbal, Karachi Timings: 12pm-9pm Immediate joiner requiredKey Responsibilities:<ul><li>Develop and execute brand strategies to achieve business objectives and market growth.</li><li>Ensure consistent brand messaging and visual identity across all marketing channels.</li><li>Conduct market research and competitor analysis to identify trends and opportunities.</li><li>Plan and manage brand campaigns, product launches, and promotional activities.</li><li>Collaborate with cross-functional teams (sales, digital, design, product) to align strategies.</li><li>Monitor brand performance metrics and prepare regular reports for management.</li><li>Manage budgets for brand activities and ensure cost-effective execution.</li><li>Build strong relationships with external agencies, media, and key stakeholders.</li><li>Drive innovation and creativity in brand positioning and customer engagement.</li></ul>Qualifications &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (Master&rsquo;s preferred).</li><li>2&ndash;4 years of proven experience in brand management, marketing, or related roles.</li><li>Strong understanding of brand positioning, consumer behavior, and market dynamics.</li><li>Excellent communication, leadership, and project management skills.</li><li>Proficiency in digital marketing tools, analytics, and brand performance measurement.</li><li>Creative mindset with strong problem-solving skills.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you join immediately?</li><li>How many years of experience you have?</li></ul>Work Location: In person

Brand Manager

National Foods Limited

<div>
 
 Job Purpose
 
 
 
 To drive the growth of the National brand along with individual Condiments &amp; Culinary categories by developing and executing robust marketing and category strategies across Ethnic, Mainstream, and Food Service channels. This role ensures brand-building excellence, consumer-centric initiatives, and data-driven decision-making to enhance market penetration and profitability.
 
 
 
 Job Responsibilities
 
 
 
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 Category Strategy &amp; Brand Management:
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 Develops and executes brand equity &amp; category-level marketing strategies for Condiments &amp; Culinary portfolios.
 </li>
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 Leads Integrated Marketing Campaigns to achieve business objectives.
 </li>
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 Ensures all category marketing activities align with the central brand strategy and positioning.
 
 </li>
 </ul>
 </ul>
 
 Category Performance &amp; MEX Management
 
 
 
 <ul>
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 Tracks category performance across countries and distributors, identifying opportunities for growth.
 </li>
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 Analyzes Primary &amp; Secondary data to detect gaps and deploy turnaround strategies.
 </li>
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 Manages and tracks global marketing expenditure (MEX), ensuring effective allocation of resources.
 </li>
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 Oversees category-level profitability and deploys initiatives to drive sustainable growth.
 
 
 </li>
 </ul>
 
 Research &amp; Development
 
 
 
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 Leads category and brand research initiatives to inform strategy and campaign development.
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 Collaborates with the Innovations &amp; Insights Manager to drive NPD readiness.
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 Oversees packaging renovation projects to maintain brand relevance and competitiveness.
 
 
 </li>
 </ul>
 
 Collateral Development &amp; Launches
 
 
 
 <ul>
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 Manages the development of brand collateral across all consumer touchpoints, ensuring consistency.
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 Leads product launch planning and monitors execution in collaboration with the Marketing Services Manager.
 
 
 </li>
 </ul>
 
 Team &amp; Agency Management
 
 
 
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 Provides guidance and support to Assistant Brand &amp; Category Managers.
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 Manages relationships with creative and digital agencies
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 Ensures seamless collaboration between internal teams, distributors, and external partners.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
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 Strategic thinking with strong business acumen
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 Accuracy and attention to detail
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 Excellence in oral, written, and electronic communication.
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 Strong planning &amp; project management
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 Data driven approach with analytical capabilities (proficient in Excel &amp; PowerPoint)
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 Strong interpersonal skills and ability to handle multiple stakeholders and agencies
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 Financial and commercial acumen.
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 Creative problem solving and adaptability in dynamic market conditions
 
 
 </li>
 </ul>
 
 Experience Required &amp; Background Requirements
 
 
 
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 5+ years of experience in brand and/or category management within the FMCG sector, ideally with exposure to international and cross-cultural markets Proven track record of developing and executing successful brand strategies and product launches, with demonstrable impact on market share and revenue growth.
 </li>
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 Strong experience in managing marketing budgets, with the ability to optimize spend and maximize ROI
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 Proficient in analyzing brand performance metrics, consumer insights, and competitive landscapes to drive strategic decision-making
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 Hands-on experience in working with cross-functional teams including sales, supply chain, IRD, Innovations, agency partners to develop integrated go-to-market plans Ability to thrive in a fast-paced, data deficient environment with a high level of autonomy and accountability
 
 
 </li>
 </ul>
 We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.
</div>

Brand & Category Manager - ID

BREACHIT

Location: Karachi (Hybrid)&#11835;About BREACHITBREACHIT is a fast-growing streetwear and lifestyle brand tailored for Gen Z in Pakistan. We&rsquo;re redefining customization and culture in fashion, blending creativity with cutting-edge e-commerce.We are seeking a dynamic, female leader who can be the face of our brand, driving both marketing strategy and product development while building a strong digital presence.&#11835;Key Responsibilities<ul><li>Brand Leadership</li></ul><ul><li>Represent BREACHIT as the face of the brand across campaigns, social media, exhibitions, and pop-ups.</li></ul><ul><li>Marketing &amp; Growth</li></ul><ul><li>Oversee Meta Ads, SEO, and website structure for growth and conversions.</li></ul><ul><li>Manage social media platforms with engaging, consistent, and trend-driven content.</li></ul><ul><li>Build strong organic traffic across all digital channels.</li></ul><ul><li>Drive influencer marketing collaborations to scale brand presence.</li></ul><ul><li>Content &amp; Creative</li></ul><ul><li>Lead product shoots and content creation that aligns with BREACHIT&rsquo;s identity.</li></ul><ul><li>Product Development</li></ul><ul><li>Research and develop new products aligned with market trends.</li></ul><ul><li>Coordinate product launches and ensure innovative offerings.</li></ul><ul><li>Events &amp; Activations</li></ul><ul><li>Lead brand exhibitions and pop-up events, representing BREACHIT to customers and partners.</li></ul>&#11835;Requirements<ul><li>Female candidate, confident in being a public face of the brand.</li></ul><ul><li>Hybrid working model (remote + on-ground for shoots, events, and exhibitions).</li></ul><ul><li>Strong knowledge of social media management, digital marketing, and content creation.</li></ul><ul><li>Hands-on experience in product development and trend research.</li></ul><ul><li>Proactive, creative, and up-to-date with global &amp; local fashion/marketing trends.</li></ul>&#11835;Compensation<ul><li>Base Salary: PKR 60,000 - 80,000</li></ul><ul><li>10% Profit Share after 3 months of proven successful performance.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Marketing & Product Development Manager

HR Ways

About the job Senior Marketing LeadAbout the job: Senior Marketing LeadClient company introduction:About Company:The enterprise SaaS platform powering faster, smarter, and more profitable used equipment sales.&#65279;Job Description:We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.Job Description &amp; Key Responsibilities:<ul><li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li><li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li><li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates company's brand presence.</li><li>Own and manage the full marketing funnel from website optimization and paid campaign management to lead nurturing and analytics.</li><li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li><li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li><li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li><li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li><li>Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a leading position as a market leader.</li><li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li></ul>Key Skills / Experience and Qualifications:<ul><li>8+ years of marketing experience, including 3+ years in a leadership role.</li><li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li><li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li><li>Strong copywriting and storytelling skills for multi-channel campaigns.</li><li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li><li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li><li>Track record of working with small &amp; large organizations.</li><li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li><li>Experience managing agencies, freelancers, and cross-functional teams.</li></ul>Portfolio:If available, please provide a link or attach a portfolio showcasing your work.Experience:8+ yearsWork Timings:10:00 AM 7:00 PMWork Mode:Onsite KarachiWork Days :Monday- Friday&#65279;About HR Ways: &#65279;&#65279; &#65279;&#65279;&#65279;About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs500,000.00 per monthWork Location: In person

Senior Marketing Lead

Mashreq

<div>
 
 Job Purpose
 
 
 
 
 
 1. Drive strategic marketing efforts to achieve business objectives which includes account acquisition target as per eligibility criteria and transactions/volume target post onboarding
 
 
 2. Deliver Acquisition, Spend &amp; Engagement through extensive digital, offline &amp; owned assets and use analytics for tracking, optimization &amp; deliver ROI
 
 
 3. Multi layered &amp; intensive stakeholders management across Business Partners, Agencies (Media, ATL &amp; BTL creative) and Economic Departments
 
 
 4. Define &amp; implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase and customer experience for New To Bank and Existing To Bank customers
 
 
 
 
 
 
 
 
 Key result Areas
 
 
 
 
 
 Drive strategic marketing efforts and innovative digital first solutions to acquire high quality customers as per the required eligibility criteria and account balance requirement for the higher segment of Mashreq NEO.
 
 
 Manage the entire segments marketing plan, calendar and annual budget. Scale up digital acquisition campaign while keeping Cost Per Acquisition efficient.
 
 
 End to end management of digital marketing acquisition strategy, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touchpoints to boost Acquisition, Activation, Spend, Engagement and overall visibility to build brand equity for the segment.
 
 
 Define strategies and develop comprehensive &amp; impactful Digital Marketing Plans covering Acquisition channels / paid media include but not limited to Search Engine Marketing, SEO/ASO, Display banners, social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter/X, YouTube), Partnerships, Email Marketing, Affiliates, Influencers, etc. Supported by offline &amp; awareness media, owned (utilize bank&rsquo;s internal assets) and earned (PR).
 
 
 Other channel of responsibilities in addition to the above:
 
 
 - Direct Marketing through EDMs, SMS &amp; trigger communications
 
 
 - Search Engine Marketing &amp; SEO/ASO implementation
 
 
 - MoEngage campaigns (Push Notifications &amp; In-App Banners) through Mobile Banking
 
 
 - Mashreq Mobile App and Online Banking registration &amp; activation
 
 
 - Leverage ATMs (in branch &amp; remote)
 
 
 - Product application journey &amp; website banners / landing page
 
 
 - Explore digital partners / solutions to expand reach &amp; improve effectiveness, e.g. DMP, aggregators, 1st party data providers, etc
 
 
 Leverage analytics to track campaigns effectiveness through each channel, understand segmentations to identify opportunities, and maximize channels performance.
 
 
 Lead and provide direction to marketing team members, internal stakeholders and agency partners to take on challenges to meet business targets.
 
 
 Track competitor activities and proactively develop suitable marketing responses.
 
 
 Implement digital led referral program and cross-sell campaigns.
 
 
 Responsible for adhering to the campaign launch calendar and implementing key control points as per bank&rsquo;s policies &amp; processes.
 
 
 Multi layered Stakeholders Management
 
 
 &bull; Business Partners: work closely with Business Head and Product Managers to define marketing strategy and integrated marketing plans to achieve business targets
 
 
 &bull; Agencies: manage Media, ATL &amp; BTL creative agencies and put in measures to improve the output. Ensure the bank gets optimum output for the marketing investment and put cost saving measures wherever possible
 
 
 &bull; Economic Departments: ensure the required permits for marketing promotions are in place
 
 
 &bull; Engage/influence all related internal stakeholders (e.g. product, digital teams, technology, BIU)
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
 &bull; 8+ years of relevant marketing experience in digital acquisition for banks/fintech or relevant field such as e-commerce
 
 
 &bull; Proven track record in driving successful digital marketing / acquisition campaigns, conceptualizing, developing and executing digital marketing campaigns
 
 
 &bull; Experience in driving marketing campaigns to acquire premium / high quality audience
 
 
 &bull; Deep understanding of business dynamics, profitability and growth drivers
 
 
 &bull; Ability to engage and influence senior stakeholders
 
 
 &bull; Proven ability to leverage external agencies &amp; alliance partners to deliver outstanding campaigns
 
 
 &bull; Excellent communication skills (verbal and writing)
 
 
 &bull; Leadership skills to lead and motivate diversely-skilled teams to achieve business outcomes
 
 
 &bull; Entrepreneurial with strong drive to succeed, with commitment &amp; result orientation
 
 
 &bull; Creative thinker, strong ideation, proactive &amp; relentless executor with attention to detail
 
 
 &bull; Strong expertise in banking products marketing with proven track record of building a brand
 
</div>

AVP - Product Marketing (Mashreq Global Network Pakistan)

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Sales
 
 
 Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
 
 
 
 About The Role
 
 
 
 Ready to take the lead in the field? Reckitt is looking for a dynamic Territory Manager to expand our in-store presence and exceed sales targets. With your strategic thinking, focus on what matters and ability to engage teams, you'll be at the forefront of driving our innovative health, hygiene, and nutrition brands into the hands of consumers. Your expertise will not only nurture an inclusive, high-performing sales team but also make a real impact on our global mission of making lives better.
 
 
 Your responsibilities
 
 
 In summary, you'll:
 
 
 <ul>
 <li>
 Drive sales performance, guiding your team to exceed targets and fostering a culture of success.
 </li>
 <li>
 Craft and execute field sales strategies that maximise reach and visibility across your territory.
 </li>
 <li>
 Lead engaging training sessions, elevating the skills and expertise of your field sales representatives.
 </li>
 <li>
 Dive into sales analysis, using insights to steer future strategies and optimise performance.
 </li>
 <li>
 Facilitate collaboration across departments ensuring unified support for all sales initiatives.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Solid background in field sales, with a preference for familiarity in consumer goods.
 </li>
 <li>
 Exceptional team leadership with a flair for managing and mentoring.
 </li>
 <li>
 Adept in communication, building strong relationships across levels and fields.
 </li>
 <li>
 Steadfast and goal-oriented, with a history of achieving or outdoing sales benchmarks.
 </li>
 <li>
 Educated to degree level in Business, Marketing, or similar, equipping you with relevant knowledge.
 
 
 </li>
 </ul>
 The skills for success
 
 
 Organisational skills, Commercial awareness, The ability to analyse data and spot trends, Adaptability, Creative skills, including writing, design and video editing, Good teamworking skills, Communication skills, Numerical skills, including compiling and analysing spreadsheets.
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Territory Manager Karachi

Explore 1721+ Product marketing manager in Karachi this September. Find roles across top companies and apply now to boost your career.