product marketing manager

Imprivata

<div>Ready to join a team that&rsquo;s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task&mdash;it&rsquo;s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what&rsquo;s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results&mdash;for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth. We&rsquo;re committed to building an inclusive workplace where everyone feels valued and supported. If you&rsquo;re looking for a place to match your passion with purpose&mdash;and where every day you can make an impact&mdash;you&rsquo;ll find it here.
We are seeking a Product Marketing Manager to join our team. This is a remote opportunity based out of the United States.
Job Summary
The Product Marketing Manager, Modern MFA and Intelligent Access will own product marketing strategy and execution for Imprivata&rsquo;s advanced passwordless access capabilities, including modern MFA, passwordless authentication, adaptive access, identity verification, and intelligent access insights.
This global role will partner closely with Portfolio Product Marketing, Product Management, Sales, Sales Engineering, GTM teams, Revenue Marketing, Customer Success, and Sales Enablement to translate complex technical capabilities into clear market positioning, differentiated messaging, sales plays, launches, and field-ready enablement.
The ideal candidate is a strategic, commercially minded product marketer with strong cybersecurity and identity expertise, a deep understanding of CISO and security buyer priorities, and the ability to confidently lead executive-level and cross-functional discussions.
Duties and Responsibilities<div><ul><li>
Own positioning, messaging, and go-to-market (GTM) strategy for Imprivata's modern multi-factor authentication (MFA), advanced passwordless access, adaptive access, identity verification, and intelligent access solutions.</li><li>
Develop compelling value propositions and narratives that translate complex technical capabilities into clear business outcomes for CISOs and enterprise buyers, aligning solutions with identity security, Zero Trust, risk reduction, operational resilience, workforce productivity, and user experience.</li><li>
Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, content strategy, and activation to drive market adoption.</li><li>
Create and deliver sales enablement resources, including presentations, battlecards, competitive positioning, objection handling, FAQs, and value messaging to support customer conversations and revenue growth.</li><li>
Serve as the voice of the market by engaging with customers, prospects, partners, analysts, and field teams to gather customer insights, competitive intelligence, win/loss feedback, and market trends that inform product strategy and GTM priorities.</li><li>
Partner cross-functionally with Product Management, Revenue Marketing, Sales, Sales Engineering, Customer Success, and global GTM teams to align product strategy, roadmap priorities, campaigns, and field readiness.</li><li>
Measure and communicate GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, competitive insights, and other performance metrics, while maintaining expertise in identity and access management (IAM), MFA, passwordless authentication, adaptive access, Zero Trust, and identity security trends.</li><li>
Other duties as assigned and required</li></ul></div>
Required Qualifications<ul><li>
Bachelor&rsquo;s degree in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field preferred.</li><li>
5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.</li><li>
Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or other mission-critical technology markets.</li><li>
Strong understanding of the CISO audience, with the ability to message effectively to CIO, IT, IAM, clinical, operational, and other enterprise stakeholders.</li><li>
Familiarity with modern authentication and identity security concepts, including MFA, passwordless authentication, adaptive authentication, passkeys, biometrics, identity verification, risk-based access, Zero Trust, or identity threat detection and response.</li><li>
Proven ability to develop differentiated positioning, messaging, sales plays, competitive positioning, and customer-facing value propositions.</li><li>
Excellent written, verbal, and presentation skills, with strong executive presence and the ability to simplify complex topics for technical and non-technical audiences.</li><li>
Strong business acumen, ownership, and judgment, with the ability to connect product capabilities to buyer priorities, customer value, and business outcomes.</li></ul>
This position offers a total compensation range of $133,848 to $149,100 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata&rsquo;s benefit offerings can be found here. This range represents the high and low end of Imprivata&rsquo;s compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate&rsquo;s location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Remote #LI-SF1</div>

Product Marketing Manager

PineCone

<div><h2 class="jobSectionHeader">About Pinecone:</h2>
Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone&rsquo;s mission is to make AI knowledgeable. More than 109,000 customers across various industries have shipped AI applications faster and more confidently with Pinecone&rsquo;s developer-friendly technology. Pinecone is based in New York and has raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital.<h2 class="jobSectionHeader">
About the Role/Team:</h2>
As a Technical PMM, you will help developers, software engineers, and machine learning scientists understand how Pinecone enables knowledgeable AI applications. You will accomplish this through messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will work closely with Product, Sales, Developer Relations, and Marketing teams to ensure our customers understand the value of our platform.<h2 class="jobSectionHeader">
Responsibilities:</h2><ul><li>
Product Launches &amp; GTM Strategy:<ul><li>
Develop launch plans for product releases, align with product teams, and manage GTM execution.</li><li>
Lead core launch teams with cross-functional members (documentation , communications, developer relations, product, growth marketing, etc).</li><li>
Measure customer impact and adoption post-launch, iterating on strategies as needed.</li></ul></li><li>
Positioning &amp; Messaging:<ul><li>
Craft compelling, technically accurate messaging for AI-powered search and retrieval solutions.</li><li>
Build product narratives for enterprise and developer audiences that differentiate Pinecone from competitors.</li><li>
Develop and maintain positioning for new product capabilities</li></ul></li><li>
Customer &amp; Market Insights:<ul><li>
Partner with customers to develop case studies, gathering business impact metrics and architectural insights.</li><li>
Engage in customer interviews and research to refine messaging and identify key value drivers.</li></ul></li><li>
Content Development &amp; Enablement:<ul><li>
Develop internal and external enablement materials, including sales training, pitch decks, and GTM enablement sessions.</li><li>
Collaborate with marketing to create social posts, blogs, and technical content.</li></ul></li></ul><h2 class="jobSectionHeader">
Requirements:</h2><ul><li>
5+ years of experience in product marketing, ideally at a developer-focused or AI/ML infrastructure company.</li><li>
Strong technical acumen with hands-on experience in AI, ML, vector search, cloud computing, or databases.</li><li>
Proven track record in launching technical products and driving adoption in enterprise and developer communities.</li><li>
Ability to translate complex technical concepts into clear, compelling messaging for different audiences.</li><li>
AI-native workflow from content creation to automating away process</li><li>
Experience working cross-functionally with Product, Engineering, Developer Relations, and Sales teams.</li><li>
Excellent written and verbal communication skills.</li></ul><h2 class="jobSectionHeader">
Bonus points:</h2><ul><li>
Experience in developer marketing or working directly with AI/ML practitioners.</li><li>
Familiarity with vector databases, retrieval-augmented generation (RAG), or search technologies.</li><li>
Knowledge of cloud infrastructure and AI model deployment.</li></ul><h2 class="jobSectionHeader">
Perks &amp; Benefits:</h2><ul><li>
Comprehensive health coverage including medical, dental, vision, and mental health resources</li><li>
401(k) Plan</li><li>
Equity award</li><li>
Flexible time off</li><li>
Paid parental leave</li><li>
Annual Company Retreat</li><li>
WFH Equipment Stipend</li></ul>
All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 
Compensation Range: $126K - $145K</div>

Technical Product Marketing Manager

Workday

<div>Your work days are brighter here.
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
About the Team
At Workday, we&rsquo;re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, serious about what we do, but we like to have a good time too!
About the Role
The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.
In this role, you will lead product marketing for Workday Decision Intelligence for Finance &mdash;the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches.
You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.
Positioning &amp; Messaging Narrative
<ul><li>Refresh Narrative &amp; Personas: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&amp;A leaders, and IT/data personas.
</li><li>Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.
</li></ul>Product Launches &amp; Go-To-Market Execution
<ul><li>AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent , ensuring clear pipeline and adoption metrics.
</li><li>Packaging &amp; Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
</li><li>Campaign &amp; Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.
</li></ul>Sales Enablement &amp; Collateral Development
<ul><li>Enablement Assets: Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards.
</li><li>Field Empowerment: Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.
</li></ul>ISV &amp; Ecosystem Strategy
<ul><li>ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.
</li></ul>Customer Insights &amp; Adoption Marketing
<ul><li>Market &amp; Competitive Intelligence: Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
</li><li>NRR &amp; Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.
</li></ul>About You
Basic Qualifications
<ul><li>Domain Expertise: 3&ndash;6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
</li><li>Technical &amp; Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
</li><li>Strategic &amp; Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
</li><li>Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams. 
</li></ul>Other Qualifications
<ul><li>Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences. 
</li></ul> 
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
Primary Location: USA.CA.Pleasanton 
 
Primary Location Base Pay Range: $150,300 USD - $225,500 USD 
 
Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD
Additional Considerations:
If performed in Colorado, the pay range for this job is $133,600 - $200,400 USD based on min and max pay range for that role if performed in CO.
<div><div><div><div><div><div><div>The application deadline for this role is the same as the posting end date stated as below: 
 
</div></div></div></div></div></div></div>10/26/2026 
 
 
Our Approach to Flexible Work 
 
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. 
 
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com .
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. 
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div>

Sr Product Marketing Manager

SERVAL

<div><h1 class="jobSectionHeader">Who We Are</h1>
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end &mdash; replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations. 
 
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don&rsquo;t just respond to requests &mdash; they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering. 
 
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we&rsquo;re building the universal AI operations layer &mdash; a system of agents that sits across business functions and runs the workflows that keep modern companies moving. 
 
We&rsquo;re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.
<h2 class="jobSectionHeader">About the role:</h2>
Serval is hiring a Product Marketing Manager to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast-moving roadmap into stories buyers care about. You'll sit at the center of product, sales, and marketing, and you'll be a founding voice on the PMM function as it scales.
This is a builder role. You'll set the messaging foundation, run launches, and give the sales team the ammunition to close. If you want a defined playbook handed to you, this isn't the role. If you want to write the playbook, read on.<h2 class="jobSectionHeader">
What You'll Do:</h2><ul><li>
Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions. Make it sharp, make it true, make it repeatable.</li><li>
Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog.</li><li>
Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use.</li><li>
Become the resident expert on our buyers [IT, security, and ops leaders] and their world: their pain, their alternatives, their buying process. Turn that into messaging that resonates.</li><li>
Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head.</li><li>
Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions.</li><li>
Support pricing and packaging work with market and win/loss insight.</li><li>
Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable.</li></ul><h2 class="jobSectionHeader">
What you'll need:</h2><ul><li>
5+ years in product marketing, ideally in B2B SaaS sold to technical buyers [IT, security, DevOps, or infrastructure].</li><li>
A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan.</li><li>
Strong writing. You can take a complex, technical product and make it clear, credible, and compelling to a busy executive.</li><li>
Deep comfort partnering with sales. You've built enablement that reps chose to use because it helped them win.</li><li>
Analytical instincts: you ground messaging in research, win/loss, and data, and you can tell the difference between a story that sounds good and one that closes.</li><li>
Bias to action and comfort with ambiguity. You thrive when the category is undefined and the answer isn't in a template.</li><li>
Bonus: experience with ITSM, IT operations, identity/access, security, or AI/agent products.</li></ul><h2 class="jobSectionHeader">
What We Offer</h2><ul><li>
Impact: Be a key player in shaping the success of our product and company.</li><li>
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.</li><li>
Culture: Join a culture that values innovation, ownership, accountability, and fun.</li></ul>
Compensation Range: $180K - $250K</div>

Senior Product Marketing Manager

CELLA

<div>Location: Fully Remote (PST working hours) 
Type: W2 Contract 
Duration: 10 months (potential to extend) 
Compensation Range: $40-44/HR 
 
Cella is seeking a Product Marketing Manager to lead the strategy, growth, and commercialization of our client's subscription business within the gaming space. This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing, go-to-market leadership, and cross-functional partnership. This role will help shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. They will also act as the franchise SME for subscriptions, ensuring subscription products are integrated into key campaigns, game updates, and player experiences. 
 
Responsibilities: 
Subscription Strategy &amp; Business Growth
<ul>
<li>Help define and execute growth strategies for the game's subscription portfolio.</li>
<li>Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.</li>
<li>Partner with business and product stakeholders to influence subscription strategy and future investments.</li>
</ul>
Product Marketing Leadership
<ul>
<li>Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.</li>
<li>Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.</li>
<li>Act as the marketing lead for the subscriptions business across key stakeholder groups.</li>
</ul>
Go-to-Market &amp; Launch Excellence
<ul>
<li>Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.</li>
<li>Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.</li>
</ul>
Franchise Integration &amp; Subscription Advocacy
<ul>
<li>Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.</li>
<li>Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the game's ecosystem.</li>
</ul>
Cross-Channel Growth &amp; Execution
<ul>
<li>Work closely with Affiliate Marketing, Product Lifecycle Marketing (PLM), Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.</li>
<li>Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.</li>
</ul>
Qualifications:
<ul>
<li>5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.</li>
<li>Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.</li>
<li>Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.</li>
<li>Excellent communication, presentation, and project management skills.</li>
</ul>
Preferred Qualifications
<ul>
<li>Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.</li>
<li>Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.</li>
<li>Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.</li>
<li>Knowledge / passion of gaming, online communities, and player engagement.</li> 
</ul>
Job ID: JN -072026-141469 
#LI-CELLA 
#LI-DC1 
#LI-Remote 
 
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. 
 
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. 
 
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&amp;D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
 
 
This posting is open for thirty (30) days. 
 
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</div>

PRODUCT MARKETING MANAGER, SUBSCRIPTIONS

Roche

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
 
The Position
 
Senior Product Marketing Manager - HPV
 
The Opportunity: 
​This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge. You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.
 
Job Facts/Key Responsibilities: 
<ul>
<li>Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.</li>
<li>Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.</li>
<li>Engage regularly with customers.</li>
<li>Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.</li>
<li>Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.</li>
<li>Advise senior management by reporting on special projects, business challenges, and opportunities.</li>
</ul>
Deliverables: 
6-Month Deliverables: 
<ul>
<li>Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.</li>
<li>Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical& Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.</li>
<li>Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.</li>
<li>Understand and navigate internal processes for product launches, updates, and conversions.</li>
</ul>
12-Month Deliverables: 
<ul>
<li>Lead the Integrated Business Plan for the HPV portfolio</li>
<li>Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.</li>
<li>Lead the development of business cases for product updates and enhancements.</li>
<li>Establish strong relationships with key opinion leaders (KOLs) in the HPV field.</li>
</ul>
24-Month Deliverables: 
<ul>
<li>Successfully launch innovative, revenue-generating products that address unmet clinical needs and expand Roche’s market share.</li>
<li>Provide strategic direction to local and global leadership, actively shaping the long-term product roadmap and R pipeline based on comprehensive market analysis, emerging trends, and customer needs.</li>
</ul>
Who You Are (minimum requirements): 
<ul>
<li>You hold a Bachelor's degree in Marketing, Business, Communications or related field.</li>
<li>You hold 5 years of marketing, business, sales or related business experience</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Demonstrated ability to develop technical expertise in scientific products</li>
<li>Demonstrated ability to communicate complex topics in a very simple way</li>
<li>Strong project management and team leadership skills</li>
<li>Regulatory and compliance awareness</li>
<li>An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy</li>
<li>Prior healthcare experience</li>
<li>Experience with managing a diagnostic related portfolio</li>
<li>Prior experience working in globally matrixed environment</li>
<li>Prior lab or customer interaction experience</li>
</ul>
Location: 
<ul>
<li>This position is based onsite in our Indianapolis campus</li>
<li>Relocation benefits are not provided for this role</li>
</ul>
The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
 Benefits
 
#LI-JW2
 
Who we are
 
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
 
Let’s build a healthier future, together.
 
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
 
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this formAccommodations for Applicants.

Senior Product Marketing Manager - HPV

Google

<div>In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include: 
<ul><li>
Health, dental, vision, life, disability insurance</li><li>
Retirement Benefits: 401(k) with company match</li><li>
Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment</li><li>
Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
</li><li>Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks</li><li>
Baby Bonding Leave: 18 weeks</li><li>
Holidays: 13 paid days per year</li></ul><div></div><div> 
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.</div> 
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Austin, TX, USA; Kirkland, WA, USA; Reston, VA, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.<h3 class="jobSectionHeader">
Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>9 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).</li>
<li>6 years of experience in the developer space.</li>
<li>A portfolio of creative work displaying experience in Brand, Interactive, Conceptual, Experiential, or Technology design.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Bachelor's degree in Computer science or similar technical field.</li>
<li>Experience in Technical Marketing, Developer Relations (DevRel), Technical Advocacy, or Software Engineering, with the ability to create content for technical audience.</li>
<li>Experience with AI products, and ability to understand and communicate complex AI features to both technical and non-technical audiences.</li><li>
Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.</li>
<li>Ability to produce engaging product narratives and create engaging technical content for a variety of different formats (demos, video, social media, blogs, events, etc.).</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

As a Technical Product Marketing Manager on the Developer Marketing team for Google Cloud, you will be at the forefront of the dramatic shift in how software is developed, published and distributed. In this role, you will drive awareness, adoption and usage of Google Cloud products among developers.
 
 
You will be a technical marketer or developer advocate who can bridge the gap between product engineering and the developer community. You don't just market products; you build with them, create narratives that resonate with skeptical technical audiences, educate developers on why and how to use Google products, and prioritize technical utility and trust over traditional marketing. You are a creator, comfortable designing, prototyping, and writing content that clearly demonstrates product utility.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
 
 
US: $171000 - $248000 (USD) + 20% bonus target + equity + benefits 
 
Learn more about benefits at Google.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Define and execute go-to-market strategies to increase awareness, adoption and usage of Google Cloud products among developers, including positioning, messaging, education and channel strategy.</li>
<li>Create innovative campaigns to drive awareness and product usage. Design and build technical demos, tutorials, and 'Hello World' experiences that help developers overcome adoption blockers. Build exceptional assets for social, blogs, events, that resonate with target audiences.</li>
<li>Work cross-functionally to build launch strategies for new products, ensure products are positioned effectively in the market, and help to drive the trials.</li>
<li>Build narratives and content for key events, such as Cloud Next and Google I/O,</li>
<li>Influence major product decisions based on developer feedback, developer needs, market knowledge and technical expertise.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Technical Product Marketing Manager, AI Developer, Google Cloud

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