product marketing manager

RP International

<div>
 
 
 Product Marketing Manager &ndash; Technology / SaaS - UAE - 30,000-40,000 AED/Month
 
 
 
 
 
 
 Are you a creative strategist passionate about driving the growth of innovative tech products? Can you craft compelling campaigns that attract and retain customers? Would you thrive as the first growth-focused hire in a dynamic Product Team? Do you excel at blending data-driven insights with creative marketing to scale a business?
 
 
 
 
 
 
 The Company
 
 
 
 
 
 
 Join a trailblazing technology startup building cutting-edge solutions that solve real-world problems and unlock new opportunities for businesses. With a mission to redefine how industries leverage technology, this innovative company is poised for rapid growth in the UAE and beyond.
 
 
 
 
 
 
 The Role
 
 
 
 
 
 
 As Product Marketing Manager, you&rsquo;ll lead the charge in scaling our products by driving awareness, customer acquisition, and engagement. This is a unique opportunity to be our first dedicated growth hire, shaping the marketing strategy and laying the foundation for a future team of specialists. You&rsquo;ll work within our dynamic Product Team, collaborating with Sales, Customer Success, and Support to fuel growth across the UAE and globally. This role mirrors positions like Growth Marketing Manager or Growth Hacker at fast-growing SaaS startups.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Developing and optimizing customer lifecycle programs to drive awareness, activation, retention, and expansion.
 </li>
 <li>
 Managing and scaling paid acquisition channels (e.g., Google Ads, LinkedIn Ads, PPC) for cost-effective growth.
 </li>
 <li>
 Building organic growth strategies through product-led growth (PLG), SEO, and other innovative approaches.
 </li>
 <li>
 Ensuring robust marketing data and analytics to provide insights and inform growth initiatives.
 </li>
 <li>
 Experimenting with strategies to increase top-of-funnel traffic and improve conversion rates.
 </li>
 </ul>
 
 
 
 
 
 Your Profile
 
 
 
 
 
 <ul>
 <li>
 Experience in B2B SaaS growth or product marketing, with a proven track record of driving revenue growth.
 </li>
 <li>
 Leadership experience, including mentoring or building a team.
 </li>
 <li>
 Strong expertise in marketing automation, analytics tools (e.g., Google Analytics, Mixpanel), and growth frameworks.
 </li>
 <li>
 Advanced knowledge of paid platforms (Google Ads, LinkedIn Ads) and email marketing tools (Marketo, HubSpot, or Customer.io).
 </li>
 <li>
 Hands-on technical skills, including HTML/MJML, CSS, Liquid, and SQL.
 </li>
 <li>
 Exceptional copywriting skills and expertise in A/B testing, funnel optimization, and ROI modelling.
 </li>
 </ul>
 
 
 
 
 
 Salary &amp; Benefits
 
 
 
 The role offers a competitive salary of 30,000-40,000 AED per month, plus performance-based incentives. Additional benefits, such as housing, transport, or other allowances, may be provided based on candidate profile, ensuring a comprehensive and attractive package.
 
</div>

Product Marketing Manager

PACELearn, Inc.

Job Locations: Karachi, Pakistan (Remote)Functional Department: MarketingType: Regular, Full-TimeWorking Hours: 12:00 pm &ndash; 9:00 pm PK timeAt Hidden Talent, we are committed to upholding the following core values:P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE* ]Overview: As a Product Marketing Manager with Hidden Talent, you will support the marketing efforts for our online IT training products, driving growth and engagement within our target audience. Your role will involve executing strategic marketing plans, crafting compelling messaging, and collaborating closely with the marketing team as well as cross-functional teams to ensure the success of our offerings. While prior experience in the edtech industry is preferred, we welcome candidates with a strong background in product marketing and a passion for transforming education through technology.Responsibilities: include but are not limited to:<ul><li>Market Analysis and Strategy:</li><li>Partner with the product team to understand industry trends, competitive landscape, and customer needs within the online IT training sector.</li><li>Contribute to the development of comprehensive marketing strategies to effectively position our products and drive user acquisition and retention.</li><li>Product Positioning and Messaging:</li><li>Define clear and compelling value propositions for our training offerings, highlighting their unique benefits and advantages.</li><li>Crafting engaging messaging and positioning strategies tailored to resonate with our B2C and B2B audiences of potential individual learners, and enterprise and government organizations.</li><li>Go-to-Market Planning and Execution:</li><li>Collaborate with product development teams to plan and execute successful product launches and feature releases.</li><li>Contribute to the development and lead the implementation of go-to-market strategies that leverage digital marketing channels, content marketing, and targeted campaigns.</li><li>Content Creation:</li><li>Partner with the content marketing manager to create, execute and track performance of impactful marketing content, including website copy, blog posts, email campaigns, social media content, and promotional materials.</li><li>Sales Enablement and Support:</li><li>Provide sales teams with the necessary tools, resources, and collateral to effectively promote and sell our online training products.</li><li>Collaborate with the product team to develop sales training materials and presentations to educate sales representatives on product features, benefits, and value propositions.</li><li>Performance Analysis and Optimization:</li><li>Monitor and report on key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.</li><li>Utilize data-driven insights to advise on optimization of marketing strategies, improvement of user engagement, and conversion.</li></ul>Qualifications: Minimum Education and Experience<ul><li>Bachelor's degree in Marketing, Business Administration, Education, or related field; Master's degree is a plus.</li><li>5-7 years of experience in product marketing, preferably within the edtech industry or a related field.</li><li>Strong understanding of digital marketing principles and techniques, with experience in SEO, SEM, email marketing, and social media.</li><li>Excellent English communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.</li><li>Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.</li><li>Passion for education, technology, and innovation, with a desire to make a positive impact on the future of learning.</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: In person

API Heat Transfer

<div>API Heat Transfer is looking for people who enjoy being part of transformation. We have a new mission, new leaders, and are accelerating our path to Lean Cultural Change. Our Leadership Team is looking for a dynamic individual to lead our product and marketing strategy. If you like to solve problems, work with customers, and want to be part of a new API, we'd love to talk to you about our Product Marketing Manager!

At API we take our culture transformation seriously! To help find the best fit for our positions and organization, we ask that you complete our 10-minute Culture Index Survey. Simply follow the link after submitting your application to help us use our interview time to dive deeper into your job behaviors and work history. https://surveys.cultureindex.com/s/7Y0awCvsZZ/91889

What We Offer You:
<ul>
<li>Opportunity to learn from and contribute to a premier, global team!</li>
<li>Be part of leading-edge technology for the heat transfer industry</li>
<li>Ability to impact customers across multiple industries</li>
<li>Full health &amp; welfare benefits, 401(k), PTO, and developmental opportunities!</li>
<li>Salary: $115,000-$135,000 annually</li>
</ul>
What You Will Do: 
The Product Marketing Manager is responsible for leading API Basco Schmidt&rsquo;s marketing and product development strategies. This senior role reports directly to the VP/GM and will play a pivotal part in driving our company's growth and success by overseeing the development and execution of product-marketing initiatives and ensuring our product portfolio remains competitive and innovative.

Key Responsibilities:

1. Strategic Planning: Develop and execute comprehensive marketing and product management strategies that align with the company's overall goals and objectives.

2. Segmentation and Target Identification: Analyze vertical markets and adjacencies, estimate opportunities and working with sales, develop strategic growth targets.

3. Product Portfolio Management: Oversee the entire product lifecycle, develop and maintain roadmaps, gather and prioritize product and customer requirements, define the product vision, develop and implement channel strategies and work collaboratively to deliver an end-user driven innovative product portfolio from ideation to launch to retirement.

4. Subject Matter Expert: The Product Marketing Manager is expected to become the &ldquo;market expert&rdquo; within the business. He/she is responsible for market research, identifying trends, understanding the customer&rsquo;s current and future requirements (VOC) and the competitive environment to inform product and marketing strategies.

5. &ldquo;Hub and Spoke&rdquo; Collaboration and Leadership: Collaborate closely with cross-functional teams, including Sales, Engineering, Project Management, Procurement and Operations, to ensure alignment and successful execution of marketing and product initiatives. Build and lead a high-performing cross-functional teams, providing mentorship, guidance, and fostering a culture of innovation and accountability across all departments.

6. Pricing and Gross Margin: Monitor and manage product pricing, cost structures, and gross margins to ensure profitability targets are met. Implement pricing strategies initiatives to maximize gross margin.

7. Digital Marketing Strategy: Collaborate with API Marketing to develop and execute a robust digital marketing strategy, including WEB, SEO, social media, email marketing, and content marketing, to increase Basco Schmidt visibility, drive online engagement and lead generation.

8. Digital Tools: Develop roadmap, align, steer and where appropriate administer digital tools for product selection, quoting, CRM, etc&hellip;

9. Sales and Marketing Campaigns: Develop and execute multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement. Monitor and analyze the effectiveness of marketing campaigns, sales leads, and product performance, making data-driven decisions for continuous improvement.
10. Budget Management: Manage the marketing and product management budget effectively, ensuring the allocation of resources aligns with strategic priorities.

11. Stakeholder Communication: Regularly communicate marketing and product development updates, strategies, and results to executive leadership and other stakeholders.
12. Project Management of New Products: Champion approved plans following the NPI process.

13. Sales Tools and Training Courses: Create tools and training to educate and train internal and external sales teams to enable them to successfully position our products.

14. Sales Operations: Utilizing Salesforce, analyze sales data and trends to provide valuable inputs for pricing, product and channel decisions. Ensure Marketing Qualified Leads (MQLs) are followed through the sales process, identify when sales qualified (SQL) and evolve marketing strategy.

15. Content Creation: Coordinate and create content as required to support Sales and Marketing efforts.
16. Other duties as assigned

What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
<ul><li>Driven self-starter able to prioritize and drive meaningful business evolution programs</li></ul>
<ul><li>Strong business and financial accumen</li></ul>
<ul><li>Bachelor&rsquo;s degree in business, marketing, engineering or related field required; MBA a plus</li></ul>
<ul><li>3 plus years of experience in product management including marketing, innovation, and strategy or equivalent experience</li></ul>
<ul><li>Experience in B2B environment.</li></ul>
<ul><li>Excellent multi-tasking, project management, and prioritization skills</li></ul>
<ul><li>Excellent communication and presentation skills (oral and written)</li></ul>
<ul><li>Ability to translate data into actionable insights, strong analytical skills and passion for knowing the business</li></ul>
<ul><li>Strong personal presence and experience influencing internal and external partners</li></ul>
<ul><li>Heat Exchanger industry experience a plus</li></ul>
<ul><li>Excellent working knowledge of applications including Salesforce, Excel, Power Point, Word and Microsoft Project</li></ul>
<ul><li>Creative thinker and problem solver with a passion for brand strategy</li></ul>
<ul><li>Ability to develop and cultivate relationships</li></ul>
<ul><li>Travel +/- 15%</li></ul>

Required Competencies:
<ul><li>Accountability</li></ul>
<ul><li>Collaboration &amp; Teamwork</li></ul>
<ul><li>Strategic Agility</li></ul>
<ul><li>Learning Agility</li></ul>
<ul><li>Business and Financial Acumen</li></ul>
<ul><li>Drive for Results</li></ul>
<ul><li>Customer Focus</li></ul>

INDZ 
____________________________

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact API Heat Transfer at (716) 684-6700 for assistance.</div>

Lucidya | لوسيديا

<div>
 
 About Lucidya
 
 
 
 Lucidya is the MENA region's leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth. Our suite - Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring - enables organizations to understand audiences, shape strategy, and deliver experiences that truly matter.
 
 
 With cutting-edge AI, including our new Agentic AI product line, Lucidya is shaping the future of customer engagement in the Arab world.
 
 
 
 Why We're Hiring
 
 
 
 Our product marketing team is growing. Today, one PMM supports 6 - 7 product managers, a heroic effort, but not sustainable. To scale effectively, launch game-changing products, and operate truly cross-functionally, we're bringing on another Product Marketing Manager to lead go-to-market (GTM) strategy and product launches.
 
 
 This role is critical: you'll shape how new products, especially Agentic AI, enter the market, gain adoption, and create measurable business impact.
 
 
 
 The Role
 
 
 
 As a Product Marketing Manager, you'll be the connective tissue between Product, Marketing, Sales, and CX. You'll own launches end-to-end, translating technical features into compelling stories that drive adoption and revenue. From positioning to sales enablement to post-launch analysis, you'll ensure our innovations make a splash, and stick!
 
 
 This is a high-impact, high-visibility role for someone who thrives in fast-moving, cross-functional environments and loves building from scratch.
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Lead GTM Strategy &amp; Execution &rarr; Own launches from strategy to campaign rollout, ensuring they hit the market with clarity and impact
 </li>
 <li>
 Craft Positioning &amp; Messaging &rarr; Translate complex AI capabilities into narratives that resonate with buyers
 </li>
 <li>
 Enable Sales &amp; Success &rarr; Build training, playbooks, and battlecards so teams can pitch with confidence
 </li>
 <li>
 Drive Adoption &rarr; Partner with Product, Marketing, and CX to create programs that increase feature and product uptake
 </li>
 <li>
 Shape the Roadmap &rarr; Bring market intelligence, customer insights, and competitive analysis into product planning
 </li>
 <li>
 Own Budgets &amp; ROI &rarr; Plan, forecast, and track GTM investments to maximize efficiency and business outcomes
 </li>
 <li>
 Champion Market Insights &rarr; Continuously research trends, competitors, and customer needs to keep Lucidya one step ahead
 
 
 </li>
 </ul>
 
 Your Day-to-Day
 
 
 
 <ul>
 <li>
 Align with Product on roadmap priorities and upcoming launches
 </li>
 <li>
 Draft launch briefs and positioning docs for cross-functional teams
 </li>
 <li>
 Test and refine messaging with Marketing for campaigns, lifecycle flows, and web
 </li>
 <li>
 Train Sales and CX on feature benefits and use cases
 </li>
 <li>
 Track adoption metrics and adjust strategy post-launch
 </li>
 <li>
 Share competitor and market updates with stakeholders
 
 
 </li>
 </ul>
 
 What Success Looks Like
 
 
 
 <ul>
 <li>
 High feature adoption and launch participation rates
 </li>
 <li>
 Clear, differentiated positioning in the market
 </li>
 <li>
 Strong enablement content driving win rates and upsells
 </li>
 <li>
 Smooth, repeatable GTM processes in place
 </li>
 <li>
 Measurable impact on the launch of our new Agentic AI product line
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 Experience: 3-5 years in product marketing or GTM roles (SaaS or AI strongly preferred)
 </li>
 <li>
 Track Record: Proven success launching products and driving adoption
 </li>
 <li>
 Skills: Positioning, storytelling, GTM execution, and sales enablement
 </li>
 <li>
 Tools: Experience with in-app communication tools (e.g., Intercom, UserPilot) and analytics (Heap, Mixpanel)
 </li>
 <li>
 Mindset: Bias for action - you move fast, learn fast, and adapt fast
 </li>
 <li>
 Languages: Arabic fluency required; strong English skills to leverage global AI resources
 </li>
 <li>
 Location: On-site in KSA preferred, though remote from Egypt, UAE, Qatar, or Jordan possible
 
 
 </li>
 </ul>
 
 Why You'll Love This Role
 
 
 
 <ul>
 <li>
 Be part of building Lucidya's most ambitious product line yet - Agentic AI - from the ground up
 </li>
 <li>
 Join a company defining customer experience technology in the Arab world
 </li>
 <li>
 Work directly with senior product leaders and have a seat at the table shaping roadmap and strategy
 </li>
 <li>
 Flexibility to work remotely across MENA, with preference for KSA-based collaboration.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Remote-friendly setup
 </li>
 <li>
 Opportunity to shape a category-defining product line in AI
 </li>
 <li>
 Fast-paced, collaborative, and ambitious environment
 </li>
 <li>
 Competitive compensation
 </li>
 <li>
 22 working annual leave days
 </li>
 </ul>
</div>

Kovaion Consulting India Pvt Ltd

<div></div><div><div><div>Role Overview 
We&rsquo;re looking for a Product Marketing Manager who can be the bridge between product, marketing, and sales&mdash;turning product value into compelling stories that drive growth. You&rsquo;ll own GTM execution, messaging, positioning, and enablement while also helping define product-market fit. From launching products to building communities of users and advocates, this role is all about making impact across the full customer lifecycle. 
 What You&rsquo;ll Do 
<ul><li>Drive go-to-market strategy for product launches with sharp messaging and positioning</li><li>Enable sales and customer success teams with pitch decks, one-pagers, and demos</li><li>Support Product-Led Growth (PLG) with self-serve enablement, lifecycle campaigns, and adoption programs</li><li>Plan and execute drip campaigns to reduce churn and increase engagement</li><li>Collaborate with PMs to enhance onboarding experiences and validate product-market fit</li><li>Create newsletters, webinars, and thought-leadership content to educate and nurture users</li><li>Power demand generation and ABM programs by profiling key accounts and supporting outreach</li><li>Strengthen brand perception by driving reviews &amp; ratings across G2, Capterra, TrustRadius, etc.</li><li>Build and nurture a community of users and advocates through forums, events, and ambassador programs</li></ul>
&#65039; Skills &amp; Experience 
<ul><li>2&ndash;5 years in product marketing or growth marketing</li><li>Strong GTM planning &amp; execution skills</li><li>Proficiency in messaging &amp; positioning frameworks</li><li>Hands-on with enablement assets (sales decks, demos, one-pagers)</li><li>Competitor &amp; market research expertise</li><li>Familiarity with ABM &amp; intent platforms (Clearbit, Apollo, Slintel, 6sense, ZoomInfo)</li><li>Exposure to LinkedIn Sales Navigator for persona research &amp; outreach support</li><li>Experience with email/newsletter tools (Mailchimp, Customer.io, ConvertKit)</li><li>Knowledge of CRM &amp; marketing automation (HubSpot, Salesforce, Marketo, ActiveCampaign)</li><li>Working knowledge of ASO best practices &amp; tools for cross-functional initiatives</li><li>Background in community engagement &amp; advocacy programs</li></ul>
 Why Join Us? 
<ul><li>Be at the forefront of product growth &amp; GTM innovation</li><li>Work closely with PMs, sales, and leadership on high-impact launches</li><li>Build communities and advocacy programs that shape the future of our brand</li><li>Freedom to experiment, execute, and see real impact</li><li>A culture that values creativity, ownership, and collaboration</li></ul></div></div></div>

NTT DATA

<div>Make an impact with NTT DATA 
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion &ndash; it&rsquo;s a place where you can grow, belong and thrive.<div>
Your day at NTT DATA 
The Manager, Offering and Portfolio Marketing is a management role, responsible for introducing new organizational products and/or services and/or enhanced products or services to the external marketplace. 
 
This role ensures that the Sales and GTM function is informed, trained and enabled to sell the relevant company product and/or service. 
 
The Manager, Product Offering and Portfolio Marketing is responsible for the day-to-day operations of a team of seasoned and developing Product Marketing Specialists to achieve organizational and team objectives whilst fostering a culture of positive attributes, collaboration, and growth.</div><div> 
Key responsibilities:<ul><li>
Implements a value proposition and messaging strategy for products in the assigned portfolio.</li><li>
Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products.</li><li>
Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.</li><li>
Oversees and manages the development and distribution of market-facing content and materials.</li><li>
Ensures the existence of required communication, training and other collateral that will enable the sales force to sell a particular product.</li><li>
Defines the content for and ensure the development of client collateral and sales tools, marketing programs and sales programs.</li><li>
Proactively supports sales colleagues by participating in product presentations and demonstrations.</li><li>
Collaborates with the Product Management to develop and provide collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.</li><li>
Develops product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.</li><li>
Conducts primary market research in the form of competitive, segment and client behavior.</li><li>
Contributes to the development of the regional strategy and management of marketing programs that drive the demand for their products.</li><li>
Ensures that marketing reviews are conducted to investigate the success of marketing initiatives and programs.</li><li>
Ensures that all operational activities comply with organizational requirements for quality management, legal stipulations and general duty of care.</li><li>
Provides access to the relevant tools and systems to enable effective team performance.</li><li>
Assigns, monitors and coordinates work assignments and activities to the team.</li></ul></div><div> 
To thrive in this role, you need to have:<ul><li>
A deep love of positioning and the written word.</li><li>
Strong technical expertise (for interlock with Product management) and in-depth product/service knowledge across (all of) company service lines.</li><li>
Service-line specific, as well Cross-Company product / service positioning capabilities.</li><li>
Skilled at partnering with senior management in driving business decision-making and product road mapping.</li><li>
Excellent and persuasive communicator.</li><li>
Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives.</li><li>
Excellent written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, senior executives and staff.</li><li>
Collaborative and agile leadership style with enterprise-level problem solving abilities.</li><li>
Good at tactical implementation.</li></ul></div><div> 
Academic qualifications and certifications:<ul><li>
Bachelor&rsquo;s degree or equivalent in business, marketing, communication or related field.</li></ul></div><div> 
Required experience:<ul><li>
Advanced experience in a product marketing management role preferably in the high-tech industry.</li><li>
Advanced experience in launching new high-tech products and communicating benefits.</li><li>
Advanced experience managing complex projects and executing on marketing.</li><li>
Advanced experience working with ICT solutions.</li><li>
Advanced Project Management experience.</li><li>
Advanced experience in software or technology B2B product marketing.</li><li>
Advanced experience launching new technology products or solutions.</li><li>
Advanced experience in conducting market analysis, developing market messaging, and communicating benefits.</li><li>
Advanced experience leading and managing a team.</li></ul></div>
Workplace type:
Hybrid Working
About NTT DATA 
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&amp;D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer 
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
Third parties fraudulently posing as NTT DATA recruiters
NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters&mdash;whether in writing or by phone&mdash;in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. If you suspect any fraudulent activity, please contact us.</div>

Lucidya

<div><h3 class="jobSectionHeader">About Lucidya</h3>
Lucidya is the region&rsquo;s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.<h3 class="jobSectionHeader">
About the Role</h3>
As a Product Marketing Manager at Lucidya, you&rsquo;ll own the go-to-market strategy and launch execution for our AI-powered solutions. You&rsquo;ll define positioning, craft narratives, and build the tools our teams need to win in the market.
This role is built for someone who thrives on bringing products to market&mdash;turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.<h3 class="jobSectionHeader">
Responsibilities</h3><ul>
<li>Lead GTM Strategy &amp; Execution: Own launch planning end-to-end, from narrative to campaign rollout.</li>
<li>Craft Positioning &amp; Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.</li>
<li>Enable Sales &amp; Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.</li>
<li>Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.</li>
<li>Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.</li>
<li>Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.</li>
Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI. 
<li>
</li></ul><h3 class="jobSectionHeader">Daily Work</h3><ul>
<li>Sync with Product to align on roadmap and prepare GTM strategy. 
</li><li>Draft positioning docs and launch briefs for cross-functional alignment. 
</li><li>Create and test messaging with Marketing for campaigns, websites, and lifecycle flows. 
</li><li>Train Sales and Success teams on new features and how to pitch them. 
</li><li>Review adoption data and feedback post-launch to adjust strategy. 
</li><li>Share market and competitor updates that sharpen Lucidya&rsquo;s edge. 
</li>Track GTM budgets to ensure efficient spend and ROI delivery. 
<li>
</li></ul>Requirements
3&ndash;5 years in product marketing or GTM roles (SaaS or AI preferred). 
<ul><li><ul><li>
</li>Proven track record of launching products and driving adoption. 
<li>
</li>Experience owning GTM budget planning, forecasting, and ROI measurement. 
<li>
</li>Strong skills in positioning, storytelling, and GTM execution. 
<li>
</li>Experience with sales enablement and cross-functional launches. 
<li>
</li>Familiarity with product communication tools (Intercom) and analytics tools (Heap). 
<li>
</li>Market research/competitive analysis chops to inform GTM. 
<li>
</li>Bias for action: you don&rsquo;t wait for perfect conditions to move. 
<li>
</li></ul></li></ul>Benefits
Working for a fast paced organization that is a leader in its field
The opportunity to make an impact
22 working annual leave days</div>

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