product marketing manager

Exotel

<div>
 
 
 About Us
 
 
 
 
 
 
 Exotel is the emerging market&rsquo;s leading full-stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotel&rsquo;s cloud-based product suite powers 50 million daily engagements across voice, video and messaging channels. Exotel powers unified customer engagement to over 6000 companies in 60+ countries, including India, Southeast Asia, the Middle East, and Africa.
 
 
 Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byju&rsquo;s, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotel&rsquo;s suite of communication APIs, Ameyo&rsquo;s omnichannel contact centre (merger), and Cogno AI&lsquo;s conversational AI platform (acquisition) over the cloud. They&rsquo;re a $100 million Series D-funded company with $60 million in ARR.
 
 
 
 
 
 
 
 
 
 
 About the role?
 
 
 
 
 
 
 We are seeking a Strategic Product Marketing Manager who will be integral in crafting positioning, messaging, and competitive differentiation for Exotel&rsquo;s contact centre solutions, Communication Platforms, and Conversational AI portfolios. This individual will be adept at converting market inputs, customer insights, and competitive intelligence into strategies that propel revenue generation across multiple product lines.
 
 
 You will convert market intelligence, customer insights, and competitive data into strategies that drive funnel growth and product adoption. Collaborating with Sales, Product, Technology and CX teams, the candidate will be instrumental in designing, implementing, and executing robust Go-To-Market (GTM) strategies centered around distinct digital transformation scenarios.
 
 
 
 
 
 
 
 
 
 
 
 
 What do we want?
 
 
 
 
 
 
 
 
 
 
 Go-To-Market &amp; Launch Leadership
 
 
 <ul>
 <li>
 Lead end-to-end product and feature launches, ensuring cross-functional readiness and measurable business outcomes.
 </li>
 <li>
 Develop and refine Go-To-Market (GTM) plans to maximise adoption, upsell, and cross-sell opportunities.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Positioning and Messaging:
 
 
 
 
 
 <ul>
 <li>
 Create clear, differentiated value propositions and marketecture for Exotel&rsquo;s CCaaS, CPaaS, and AI product lines.
 </li>
 <li>
 Translate customer challenges and industry trends into compelling narratives and use-case-driven content.
 </li>
 <li>
 Develop and execute decisive, competitive, and relevant portfolio and product positioning during launches and throughout product lifecycles.Competitive Analysis:
 </li>
 <li>
 Conduct comprehensive competitive analysis to inform strategic planning and positioning.
 </li>
 <li>
 Formulate strategies to exploit competitors&rsquo; weaknesses and counter their strengths.
 </li>
 <li>
 Provide actionable insights to inform roadmap priorities and marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Customer Insights &amp; Feedback:
 
 
 
 
 
 <ul>
 <li>
 Gather and synthesise customer feedback through interviews, A/B testing, and campaign analytics.
 </li>
 <li>
 Feed learnings back into product strategy and messaging to enhance customer satisfaction and adoption.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Thought Leadership &amp; Analyst Relations:
 
 
 
 
 
 <ul>
 <li>
 Develop whitepapers, POV articles, and analyst-ready assets to establish Exotel as a market visionary.
 </li>
 <li>
 Identify and secure opportunities to speak at webinars, conferences, and other industry forums to build strong relationships with the audience by providing valuable content, engaging in discussions
 </li>
 </ul>
 
 
 
 
 
 Sales Enablement:
 
 
 
 
 
 <ul>
 <li>
 Build and maintain playbooks, battle cards, demos, and pitch decks that accelerate deal velocity.
 </li>
 <li>
 Collaborate with digital marketing to design and measure upsell/cross-sell campaigns and account-based initiatives.
 </li>
 </ul>
 
 
 
 
 
 Event Messaging and Collateral:
 
 
 
 
 
 <ul>
 <li>
 Own product messaging on web pages, ensuring clarity, conversion, and SEO alignment.
 </li>
 <li>
 Collaborate with cross-functional teams to ensure consistency and effectiveness of event messages across various platforms and touchpoints.
 </li>
 <li>
 Measure the impact of event messaging, gather feedback, and optimise for enhanced audience engagement in future events.
 </li>
 <li>
 Develop event messaging and collateral (brochures, infographics, decks) to amplify Exotel&rsquo;s brand narrative.
 </li>
 </ul>
 
 
 
 
 
 Content, Campaigns &amp; Digital Presence
 
 
 
 
 
 <ul>
 <li>
 Content Development &ndash; Research and develop whitepapers, POV documents, and analyst-ready assets providing deep insights and solutions to industry-specific challenges.
 </li>
 <li>
 Campaign Strategy &amp; Execution &ndash; Partner with digital marketing to design and execute upsell, cross-sell, and account-based campaigns, leveraging data analytics, segmentation, and personalised marketing techniques.
 </li>
 <li>
 Campaign Analytics &ndash; Measure and analyse campaign effectiveness to optimise ROI and funnel velocity.
 </li>
 <li>
 Website &amp; Conversion Optimisation &ndash; Refine and optimise product messaging on web pages for clarity, engagement, and conversion.
 </li>
 <li>
 Implement A/B testing, analyse user behaviour, and apply feedback to improve messaging continuously.
 </li>
 <li>
 Develop and optimise call-to-actions (CTAs) and user journeys to increase demo requests and trial sign-ups.
 </li>
 <li>
 Collaborate with content and design teams to ensure relevant, visually appealing, and SEO-aligned experiences.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What do we look for?
 
 
 
 
 
 <ul>
 <li>
 
 Experience: 4-6 years in strategic product marketing (B2B SaaS), preferably in the CCaaS, CPaaS, and CAIP domains
 
 </li>
 <li>
 MBA preferred.
 </li>
 <li>
 Exceptional communication and storytelling abilities.
 </li>
 <li>
 Robust analytical and strategic thinking capabilities.
 </li>
 <li>
 Proficiency in synthesising complex market inputs into actionable strategies.
 </li>
 <li>
 Stakeholder management
 </li>
 </ul>
 
 
</div>

Product Marketing Manager

Group-IB

<div>
 
 
 ABOUT GROUP-IB:
 
 
 
 Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity
 
 
 technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company&rsquo;s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.
 
 
 
 
 
 Group-IB&rsquo;s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.
 
 
 
 
 
 Each of us can help make the world a safer place. Join us!
 
 
 
 
 
 
 ABOUT THE ROLE:
 
 
 
 As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.
 
 
 
 
 
 
 YOUR MISSION:
 
 
 
 You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.
 
 
 
 
 
 
 Market Insights:
 
 
 <ul>
 <li>
 Conduct competitive analysis and market trend analysis to identify key opportunities.
 </li>
 <li>
 Synthesize market insights into actionable recommendations for Product Management.
 </li>
 <li>
 Collaborate with Product Management on customer research and product performance analysis.
 </li>
 <li>
 Maintain and present validated research documentation and strategic insights to leadership.
 </li>
 </ul>
 
 
 
 
 
 GTM Strategy &amp; Planning:
 
 
 <ul>
 <li>
 Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
 </li>
 <li>
 Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
 </li>
 <li>
 Establish, maintain, and align marketing and sales channel strategies to drive demand.
 </li>
 <li>
 Own the creation and approval process of the GTM strategy &amp; plan, ensuring alignment with Marketing &amp; Sales leadership.
 </li>
 </ul>
 
 
 
 
 
 GTM Execution &amp; Enablement:
 
 
 <ul>
 <li>
 Develop sales enablement materials, including commercial decks and training content.
 </li>
 <li>
 Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
 </li>
 <li>
 Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
 </li>
 <li>
 Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.
 </li>
 </ul>
 
 
 
 
 
 Product Launch &amp; Performance Review:
 
 
 <ul>
 <li>
 Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
 </li>
 <li>
 Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
 </li>
 <li>
 Collect post-launch feedback and adjust GTM strategies accordingly.
 </li>
 <li>
 Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.
 </li>
 </ul>
 
 
 
 
 
 Scaling &amp; Advocacy:
 
 
 <ul>
 <li>
 Oversee the thought leadership strategy, including speaking engagements and content development.
 </li>
 <li>
 Support customer advocacy programs to generate testimonials and case studies.
 </li>
 <li>
 Work with Marketing to refine campaign strategies based on performance analytics.
 </li>
 <li>
 Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.
 </li>
 </ul>
 
 
 
 
 
 WHAT SUCCESS LOOKS LIKE:
 
 
 <ul>
 <li>
 Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
 </li>
 <li>
 Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
 </li>
 <li>
 Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
 </li>
 <li>
 Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
 </li>
 <li>
 Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
 </li>
 <li>
 Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
 </li>
 <li>
 A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
 </li>
 <li>
 Fluent in English (written and spoken) is essential.
 </li>
 <li>
 Bachelor's degree in Marketing, Business, Computer Science, or a related field
 </li>
 <li>
 Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
 </li>
 <li>
 Experience in demand generation, growth marketing, or digital campaign optimization
 </li>
 </ul>
 
 
 
 
 
 OUR WORK ENVIRONMENT &amp; CULTURE:
 
 
 <ul>
 <li>
 At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you&rsquo;re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
 </li>
 <li>
 Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You&rsquo;ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
 </li>
 <li>
 We take pride in our multicultural, values-driven culture&mdash;where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB&rsquo;s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.
 </li>
 </ul>
 
 
 
 
 
 WHAT DO WE OFFER
 
 :
 
 <ul>
 <li>
 Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
 </li>
 <li>
 Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture
 </li>
 <li>
 Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most.
 </li>
 <li>
 Certifications &amp; Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.
 </li>
 <li>
 Meaningful Challenges &amp; Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.
 </li>
 <li>
 Entrepreneurial spirit is encouraged: We value initiative. Whether it&rsquo;s launching a tech blog, organizing events, building communities, or starting a sports team. Group-IB is a place where bold ideas are supported and celebrated.
 </li>
 </ul>
 
 
</div>

DOXA Insurance Holdings, LLC

<div>Description: 
About Us
DOXA is an award-winning specialty insurance platform that acquires and develops niche-market insurance program administrators, underwriting companies, and distribution partners including MGAs, MGUs, brokers, and direct-to-consumer operators. We provide centralized sales, marketing, underwriting, and operational support that helps our companies unlock their full growth potential.
With hundreds of specialty insurance programs and partnerships and more than 20,000 agent and broker relationships nationwide, DOXA&rsquo;s rapid growth is reaching new heights.
Our rapid evolution means we can deliver on something most companies just talk about: building a workplace where talented professionals are drawn to the impact they can make. We offer competitive benefits and compensation, but what really differentiates us is our culture of empowerment and commitment to innovation in the specialty insurance space.
If you're a marketing professional who thrives at the intersection of strategy, storytelling, and execution, we&rsquo;d love to talk. Ready to join a community of experts redefining the specialty insurance space?
Why AGIA?
AGIA Affinity is an established but growing insurance and benefits marketing partner to some of the largest and most iconic associations and organizations in the country. Our clients include many veterans' organizations, fraternal organizations, loyalty programs, and more. Ensuring that our client&rsquo;s members have the coverages they need when they need it is at the heart of everything we do. For 66 years we have sought to improve the lives of not only our client members but our internal members as well.
What Are The Benefits?
AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA , 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit. Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy. 
Description
We are seeking a Product Marketing Manager to lead the development and execution of product-level marketing strategies that accelerate growth across DOXA&rsquo;s consumer vertical portfolio. In this role, you will act as the bridge between Product, Sales, and Marketing teams&mdash;transforming customer insights into compelling messaging, launch strategies, and sales enablement tools.
The ideal candidate is a versatile marketer who understands both strategic positioning and tactical execution. You&rsquo;ll work across teams to shape go-to-market approaches, refine messaging, and ensure our growth team is equipped with the right tools to succeed.
Requirements: 
Market Research &amp; Insights<ul><li>
Conduct customer and competitive research.</li><li>
Analyze and develop buyer personas, use cases, and segment trends.</li><li>
Share insights with marketing, product and growth peers to refine strategies.</li></ul>
Positioning &amp; Messaging<ul><li>
Develop product-level messaging and value propositions.</li><li>
Translate technical product features into customer-friendly benefits, centering the customers&rsquo; needs and pain points.</li><li>
Tailor messaging for different audiences across partner affinity membership and direct consumers</li></ul>
Go-to-Market (GTM) Execution<ul><li>
Cross-functionally plan and execute product/feature launches with director&rsquo;s guidance, owning marketing deliverables for assigned products.</li><li>
Create launch deliverables (e.g., sales training, pitch decks, sell sheets, FAQs).</li><li>
Work closely with partner marketing and digital teams to produce effective product-specific campaign messaging to key target audiences.</li></ul>
Cross-Functional Collaboration<ul><li>
Product training and education: Serve as product experts to translate product capabilities, messaging, and positioning to sales and marketing teams.</li><li>
Sales enablement: Partner closely with growth and product teams to develop customer-centric sales collateral.</li><li>
Voice of Customer: Act as the voice of the customer in product discussions, providing data-based insights to influence product road map.</li><li>
Data Analysis: Monitor product penetration, adoption rates, sales enablement usage, and messaging effectiveness to consistently optimize product marketing activities.</li></ul> 
Qualifications
The ideal candidate will possess:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li><li>
5+ years of experience in product marketing, preferably within insurance or financial services</li><li>
Proven ability to craft compelling messaging and positioning across multiple audiences at each stage of the buying journey.</li><li>
Demonstrated experience supporting GTM strategies and product launches.</li><li>
Strong track record of building sales enablement resources that drive adoption and revenue.</li><li>
Analytical mindset with experience mining and activating insights from product and/or campaign reporting.</li><li>
Excellent written, verbal, and presentation skills; ability to distill complex concepts into customer-friendly messaging.</li><li>
Strong collaboration skills with cross-functional stakeholders in a fast-paced environment.</li></ul> 
Benefits &amp; Work Environment
DOXA Insurance Holdings offers a dynamic work environment and a collaborative culture. Our headquarters is located on the 10th floor of the Indiana Michigan building at 101 E. Washington in the revitalized downtown Fort Wayne, Indiana.</div>

Decagon

<div>About Decagon
Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experience. Our AI agents provide intelligent, human-like responses across chat, email, and voice, resolving millions of customer inquiries across every language and at any time.
Since coming out of stealth, Decagon has experienced rapid growth. We partner with industry leaders like Hertz, Eventbrite, Duolingo, Oura, Bilt, Curology, and Samsara to redefine customer experience at scale. We've raised over $200M from Bain Capital Ventures, Accel, a16z, BOND Capital, A*, Elad Gil, and notable angels such as the founders of Box, Airtable, Rippling, Okta, Lattice, and Klaviyo.
We&rsquo;re an in-office company, driven by a shared commitment to excellence and velocity. Our values&mdash;customers are everything, relentless momentum, winner&rsquo;s mindset, and stronger together&mdash;shape how we work and grow as a team.<h1 class="jobSectionHeader">
About the Role:</h1>
Decagon is hiring a Product Marketing Manager to help build and scale our product marketing function. You&rsquo;ll shape how we position our products, tell our story, and bring new capabilities to market in one of the fastest-moving categories in AI.
You&rsquo;ll take on high-impact projects, from crafting messaging and content to executing launches and building the processes that help us scale. You&rsquo;ll play a key role in positioning Decagon as a category leader, working closely with senior PMM leaders and collaborating across Product, Sales, and Marketing to drive GTM strategy and execution.
We move quickly but hold a high bar for clarity, intellectual rigor, and storytelling. You&rsquo;re energized by bringing structure to ambiguity, thrive in dynamic environments, and want to grow alongside a high-performing team at the forefront of AI.<h1 class="jobSectionHeader">
You may be a good fit if you:</h1><ul><li>
Have 4-6 years of experience in product marketing at a high-growth B2B SaaS or AI company.</li><li>
Are a strong writer and communicator, skilled at distilling complexity into clear, compelling narratives for different customer personas.</li><li>
Have contributed to or led product launches, including messaging and positioning development, customer communications, and cross-functional project management.</li><li>
Have developed high-impact sales and marketing collateral, such as sales assets, decks, website copy, blogs, and gated content.</li><li>
Thrive in cross-functional environments, influencing partners across Product, Engineering, Sales, and Marketing to drive alignment and execution.</li><li>
Have a passion for understanding customer needs, staying current on market and competitive trends, and leveraging insights to refine go-to-market strategy.</li><li>
Are comfortable using data to refine tactics and inform decision-making.</li></ul><h1 class="jobSectionHeader">
Even better if you:</h1><ul><li>
Bring 1-2 years in management consulting or another strategy-heavy role, with a strong foundation in structured thinking and problem-solving.</li><li>
Have worked in an early-stage startup, where agility, adaptability, and ownership are key.</li><li>
Are comfortable engaging at the model or infrastructure layer, translating technical depth into clear, accessible messaging and content.</li></ul><h1 class="jobSectionHeader">
Benefits:</h1><ul><li>
Medical, dental, and vision benefits</li><li>
Take what you need vacation policy</li><li>
Daily lunches, dinners and snacks in the office to keep you at your best</li></ul>
Compensation Range: $150K - $190K</div>

SpectraLink

<div>Product Marketing Manager

Who We Are:
Spectralink provides best-in-class Wi-Fi smart phones that enable mobile workers like nurses, warehouse staff and big store sales associates to do their job better than ever.
As the global leader in purpose-built wireless communications, we&rsquo;ve deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business. We use this expertise every day to build the right solutions for mobile workers.
Headquartered in Louisville, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to provide the best possible enterprise mobile experience for our customers.
Want to know the best thing about working for our company? The people. Working at Spectralink means innovation with authority and collaboration among industry experts with uncompromising integrity and agility. Our employees have a chance to make powerful contributions every day. We want to hear from you if you possess the following skills and qualifications, and are ready to join our team of positive, authentic, dedicated and innovative thinkers.<div>
In this critical role, you'll spearhead all marketing efforts for Spectralink's DECT and WiFi product lines. You'll become a product champion, deeply understanding your target audience's challenges and crafting compelling content explaining how Spectralink's solutions solve those problems. You'll have a knack for translating complex features into impactful solution-based messaging that resonates with our audience and aligns seamlessly with the Spectralink brand.</div><div>
In this role, you will:</div><ul><li>
Build and manage the Product Marketing Matrix, the strategic planning framework that synchronizes product roadmaps, launch milestones, marketing campaigns, and sales enablement into a single, unified view.</li><li>
Develop and maintain detailed buyer personas and use-case profiles, rooted in real customer insights, to guide messaging, content, campaigns, and sales engagement strategies.</li><li>
Create and evolve a structured messaging hierarchy, ensuring consistent, clear, and differentiated product stories across all channels, audiences, and touchpoints.</li><li>
Collaborate with Channel Marketing to ensure product positioning and messaging translate effectively across our partner ecosystem, adapting assets to meet the specific needs of resellers, distributors, and channel programs.</li><li>
Lead competitive and market intelligence efforts, analyzing market trends, customer feedback, and competitor moves, and converting insights into clear strategic recommendations.</li><li>
Drive launch readiness across internal teams, managing cross-functional workflows with Sales, Product, Demand Generation, Channel Marketing, and Customer Success to ensure synchronized execution.</li><li>
Develop a comprehensive content strategy and editorial calendar, aligned to both marketing programs and product timelines, and oversee the creation of high-impact content including sales tools, web copy, white papers, and videos.</li><li>
Partner closely with Demand Generation to embed product messaging and positioning across all marketing campaigns, aligning assets to personas and measuring performance across the funnel.</li><li>
Act as the internal champion and storyteller for Spectralink products/solutions, presenting at internal kickoffs, sales trainings, and executive meetings to ensure teams understand the value, vision, and market opportunity of each offering.</li><li>
Define and continuously refine product value frameworks and ROI narratives, enabling both direct sales and channel partners to clearly communicate business impact in a way that resonates with executive-level buyers.</li><li>
Support the product roadmap decisions by channeling customer, competitive, and market feedback into actionable insights for Product Management, ensuring market-fit and differentiation are baked in from the start.</li><li>
Drive Product Marketing&rsquo;s role across the full customer lifecycle, including onboarding, adoption, expansion, and retention strategies, in partnership with Customer Success and Lifecycle Marketing.</li><li>
Own performance measurement of product marketing initiatives, including launch effectiveness, asset utilization, pipeline contribution, and win-rate impact, with a commitment to data-driven optimization.</li></ul><ul><li>
Develop and execute comprehensive product/solution marketing campaigns that generate leads, drive sales, and achieve business objectives.</li><li>
Collaborate closely with Sales and Product Management to ensure alignment on product positioning, messaging, and go-to-market strategies.</li><li>
Become a product expert: Conduct thorough market research, develop buyer personas, and create compelling content (battlecards, presentations, datasheets, emails, web copy, webinars, videos, etc.) that resonates with target audiences.</li><li>
Send out timely communications to reseller partners regarding price list changes/product bulletins</li><li>
Team with stakeholders on product positioning and messaging: Develop clear, concise, and differentiated messaging that highlights the value proposition of Spectralink's solutions.</li><li>
Craft persuasive sales enablement materials that translate technical features and topics into sales-friendly language and conduct regular sales updates and training sessions to empower the sales team.</li></ul><div>
You're a perfect fit if you have:</div><ul><li>
3-5 years of experience in product marketing or a related field.</li><li>
Proven track record of developing and executing successful product marketing campaigns.</li><li>
In-depth understanding of B2B marketing principles and best practices.</li><li>
Strong analytical and problem-solving skills.</li><li>
Excellent written and verbal communication skills.</li><li>
Experience with AI and content creation tools</li><li>
Our strong preference is for this person to be local to our Louisville office and able to come in to the office a few days each week</li></ul>

What We Offer: At Spectralink you&rsquo;ll have an opportunity to work in an established, profitable company on well-respected, globally distributed products.
When you look us up, you&rsquo;ll find that we have been around for a while and have had an amazing ride; an IPO, an acquisition, now coming full circle with the tremendous opportunity to be back on our own. We are excited about the future. We have an incredibly dedicated and passionate team, supportive and involved executive leadership and a renewed focus to dominate our industry.
All of this history makes us unique, we&rsquo;re a smaller company (under 200) which means you&rsquo;ll have a voice in the organization, along with a seasoned team and proven products. We offer a 401k match as well as a comprehensive benefits plan.

Salary range: $105,000 - $120,000</div>

Globalli

<div>Job Summary: 
We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts as we launch our SaaS HCM startup, Helios. This role will be pivotal in developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and growth in the competitive HR tech landscape.

Key Responsibilities:
<div>
<ul><li>Marketing Strategy and Planning:</li></ul>
</div><ul><li>Develop and implement a strategic marketing plan aligned with the company's business objectives and target markets.</li>
<li>Conduct market research to identify opportunities, trends, and competitive positioning.</li>
<li>Define and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.</li>
</ul><div><ul><li>Brand Management and Positioning:</li></ul>
</div><ul><li>Establish and maintain a strong brand presence in the HR tech and global payments/payroll sectors.</li>
<li>Develop and execute branding initiatives that differentiate our products and services in the market.</li>
<li>Ensure consistent brand messaging and identity across all marketing channels and materials.</li>
</ul><div><ul><li>Digital Marketing and Lead Generation:</li></ul>
</div><ul><li>Oversee digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.</li>
<li>Drive lead generation efforts to acquire new customers and nurture existing leads through targeted campaigns.</li>
<li>Utilize marketing automation tools and CRM systems to track, measure, and optimize campaign performance.</li>
</ul><div><ul><li>Content Creation and Management:</li></ul>
</div><ul><li>Develop and manage a content calendar to support marketing initiatives, including blog posts, whitepapers, case studies, and videos.</li>
<li>Collaborate with internal teams and external partners to produce high-quality content that resonates with our audience.</li>
<li>Ensure content is aligned with SEO best practices and drives engagement and conversions.</li>
</ul><div><ul><li>Event Planning and Management:</li></ul>
</div><ul><li>Plan, organize, and execute industry events, webinars, and conferences to promote our brand and products.</li>
<li>Develop event marketing strategies to maximize attendance and engagement.</li>
<li>Coordinate with sales and product teams to ensure seamless execution and follow-up.</li>
</ul><div><ul><li>Analytics and Reporting:</li></ul>
</div><ul><li>Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.</li>
<li>Prepare regular reports on marketing performance, providing insights and recommendations for improvement.</li>
<li>Use data-driven approaches to refine strategies and optimize marketing efforts.</li>
</ul><div><ul><li>Team Leadership and Collaboration:</li></ul>
</div><ul><li>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.</li>
<li>Work closely with cross-functional teams (sales, product, customer support) to align marketing efforts with business goals.</li>
<li>Manage relationships with external agencies, vendors, and partners to support marketing activities.</li>
</ul>
Qualifications:
<ul>
<li>5+ years of experience in marketing, with a focus on B2B SaaS or HR tech industry.</li>
<li>Proven track record of developing and executing successful marketing strategies and campaigns.</li>
<li>Strong understanding of digital marketing channels, tools, and best practices.</li>
<li>Excellent communication, presentation, and interpersonal skills.</li>
<li>Ability to analyze data and derive actionable insights to drive marketing decisions.</li>
<li>Experience with marketing automation platforms and CRM systems (e.g., HubSpot).</li>
<li>Creative thinker with the ability to develop innovative marketing solutions.</li>
<li>Strong project management skills and ability to manage multiple initiatives simultaneously.</li>
<li>Knowledge of global payments and payroll solutions is a plus.</li>
</ul>
Preferred Qualifications:
<ul>
<li>Experience in a high-growth startup environment.</li>
<li>Familiarity with international markets and global marketing strategies.</li>
<li>Multilingual abilities, particularly in languages relevant to key markets.</li></ul></div>

Informatica

<div><h2 class="jobSectionHeader">Build Your Career at Informatica</h2>
We seek innovative thinkers who believe in the power of data to drive meaningful change. At Informatica, we welcome adventurous minds eager to solve the world's most complex challenges. Our employees are empowered to push their bold ideas forward, and we are united by a shared passion for using data to do the extraordinary for each other and the world.
<h2 class="jobSectionHeader">Principal Product Marketing Manager- Bangalore</h2>
We're looking for a Product Marketing candidate with experience in enterprise and data management software to join our team in Bangalore.
You will report to the Senior Director, Product Marketing
<h2 class="jobSectionHeader">Technology You'll Use</h2>
Enterprise Software, Cloud Data Management/ Integration Software, Cloud MDM, Data Quality
<h2 class="jobSectionHeader">Your Role Responsibilities? Here's What You'll Do</h2>
<ul><li>Work with customers to develop messaging and compelling assets that articulate the value of cloud modernization in unlocking AI's potential.</li>
<li>Be an SME for the sales team, explaining to prospects the value of Informatica's Cloud Modernization program.</li>
<li>Promote our products and modernization best practices by marketing events, webinars, social media, and other channels.</li>
<li>Be a spokesperson for the press and analysts at industry events.</li>
<li>Develop and drive the launch of new products and drive the GTM strategy of the Modernization program</li>
</ul><h2 class="jobSectionHeader">What We'd Like to See</h2>
<ul><li>You're well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies.</li>
<li>Can develop product positioning/messaging that articulates unique value propositions.</li>
<li>Understand multiple primary personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.</li>
<li>Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates Informatica's IDMC adoption.</li>
<li>Work collaboratively with partners and GSI teams to accelerate and scale Cloud Modernization programs.</li>
<li>Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.</li>
<li>Can think out of the box and bring a creative flair to product positioning and marketing campaigns.</li>
</ul><h2 class="jobSectionHeader">Role Essentials</h2>
<ul><li>5+ years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.</li>
<li>Develop an understanding of Cloud Modernization, Master Data Management, cloud data integration, Cloud data management market and solutions, customer pain points, competition, and trends.</li>
<li>Experience with content development for complex products sold to IT or other technical buyers is desired.</li>
<li>Written and verbal skills with meticulous attention to detail</li>
<li>Outstanding communication skills, especially in converting complex ideas into simple messages.</li>
<li>Experience participating in and influencing cross-functional teams.</li>
<li>Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.</li>
<li>Create data-driven go-to-market plans and adjust them based on data analysis, market feedback, and corporate strategy evolution.</li>
<li>We will consider an equivalent combination of relevant education and experience, such as a BA/BS or equivalent educational background. An MBA is preferred.</li>
<li>Minimum 5+ years of relevant professional experience</li>
</ul><h2 class="jobSectionHeader">Perks &amp; Benefits</h2>
<ul><li>Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans</li>
<li>Flexible time-off policy and hybrid working practices</li>
<li>Equity opportunities and an employee stock purchase program (ESPP)</li>
<li>Comprehensive Mental Health and Employee Assistance Program (EAP) benefit</li>
</ul>Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.
Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud&trade; that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.&trade;</div>

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