product marketing programs manager

Canonical

<div>
 Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
 
 
 The company is founder-led, profitable, and growing
 
 
 
 Senior Product Marketing Manager
 
 
 
 
 Location:
 
 EMEA - Remote
 
 
 At Canonical, the product marketing team is not just marketing products&mdash;we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team&mdash;someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.
 
 
 This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.
 
 
 
 Why You'll Love This Role
 
 
 
 You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
 
 
 You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
 
 
 You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
 
 
 You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
 
 
 You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.
 
 
 
 As a product marketing manager, you will:
 
 
 
 <ul>
 <li>
 Develop and execute go-to-market (GTM) strategies for a range of products.
 </li>
 <li>
 Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
 </li>
 <li>
 Lead content planning with product managers &mdash;from website copy to whitepapers, blogs, and sales enablement materials.
 </li>
 <li>
 Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
 </li>
 <li>
 Launch new products and features, leading cross-functional teams to drive awareness and adoption.
 </li>
 <li>
 Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
 </li>
 <li>
 Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
 </li>
 <li>
 Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
 
 
 </li>
 </ul>
 
 What we are looking for in you
 
 
 
 <ul>
 <li>
 A passion for technology and open source&mdash;you get excited about innovation, software, and community-driven development.
 </li>
 <li>
 Strong storytelling skills&mdash;you know how to craft messaging that resonates with both technical and business audiences.
 </li>
 <li>
 Growth mindset&mdash;someone who thrives on experimentation, learning, and continuous improvement.
 </li>
 <li>
 Excellent communication skills, both written and verbal.
 
 
 </li>
 </ul>
 
 Nice-to-have skills
 
 
 
 <ul>
 <li>
 Data-driven mindset, using insights to refine strategies and improve performance.
 </li>
 <li>
 Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
 </li>
 <li>
 Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
 </li>
 <li>
 Comfort working cross-functionally with product, sales, partners, and marketing teams.
 
 
 </li>
 </ul>
 
 What we offer you
 
 
 
 Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
 
 
 In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
 
 
 <ul>
 <li>
 Fully remote working environment - we've been working remotely since 2004!
 </li>
 <li>
 Personal learning and development budget of 2,000USD per annum
 </li>
 <li>
 Annual compensation review
 </li>
 <li>
 Recognition rewards
 </li>
 <li>
 Annual holiday leave
 </li>
 <li>
 Parental Leave
 </li>
 <li>
 Employee Assistance Programme
 </li>
 <li>
 Opportunity to travel to new locations to meet colleagues at 'sprints'
 </li>
 <li>
 Priority Pass for travel and travel upgrades for long haul company events
 
 
 </li>
 </ul>
 
 About Canonical
 
 
 
 Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
 
 
 Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
 
 
 
 Canonical is an equal opportunity employer
 
 
 
 We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
 
 
</div>

Product Marketing Manager

Boris FX

Boris FX is seeking an experienced Product Marketing Manager to lead the go-to-market strategy for Vegas Pro, a professional video editing application trusted by creators, editors, and post-production professionals worldwide.This is a unique opportunity to define how Vegas Pro is positioned, experienced, and adopted across every customer touchpoint. You will own the product narrative end-to-end, from high-level positioning to the on-site experience, ensuring that how Vegas Pro is presented on the website clearly reflects its capabilities, strengths, and direction.You&rsquo;ll work closely with product, engineering, design, and content teams to shape release narratives, drive adoption, and ensure Vegas Pro continues to resonate with both long-time professionals and the next generation of creators.Responsibilities<ul><li>Own positioning and messaging strategy for Vegas Pro across core editing, finishing, and creator workflows.</li><li>Own the Vegas Pro web experience, including product pages, feature storytelling, and conversion paths, ensuring the website clearly communicates value and drives acquisition.</li><li>Define and execute go-to-market plans for major releases, feature launches, and ongoing marketing initiatives.</li><li>Translate complex technical capabilities into clear, compelling benefits that reflect real-world editing workflows.</li><li>Shape release narratives and ensure consistency across web, email, video, social, and in-product messaging.</li><li>Influence product roadmap priorities through customer insights, competitive intelligence, and market analysis.</li><li>Collaborate with internal and external creators to produce high-impact marketing assets including web content, videos, livestreams, tutorials, and customer stories.</li><li>Partner with design and development teams to continuously improve the website experience, performance, and conversion.</li></ul>Qualifications<ul><li>5+ years in product marketing, ideally within video editing, post-production, or professional creative software.</li><li>Proven ability to lead cross-functional initiatives across product, engineering, design, and marketing teams.</li><li>Experience owning or heavily influencing website strategy, content, and performance for a product-led business.</li><li>Exceptional written and verbal communication skills with strong attention to technical accuracy and narrative clarity.</li><li>Deep understanding of professional video editing workflows from ingestion through delivery and fluency in industry terminology.</li><li>Experience marketing to knowledgeable, demanding creative professionals who expect precision and authenticity.</li></ul>Bonus Points For<ul><li>Hands-on experience with Vegas Pro or other professional NLEs such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.</li><li>Familiarity with post-production workflows across film, broadcast, YouTube, and creator-driven content.</li><li>Experience producing educational content such as tutorials, demos, or livestreams.</li><li>Active involvement with creator communities or professional user groups.</li></ul>Pay: $90,000.00 - $150,000.00 per yearExperience:<ul><li>Post-production: 5 years (Required)</li></ul>Work Location: Remote

Product Marketing Manager- Vegas Pro

Wella

<div></div><div><div><div><div><div>Function: Marketing
</div></div></div></div><div><div><div><div>Location:
Instanbul, 34, TR
</div></div></div></div><div><div><div><div>Work Arrangement: Hybrid
</div></div></div></div><div></div><div><div><div><div>Brand Manager Retail Hair for MEA &amp; Turkey
Location: Istanbul, Turkey
 
Department: Marketing
 
Reports to: Marketing Lead RH CEEMEA
Role Overview
The Brand Manager acts as the business owner of the brand in Turkey, responsible for driving sustainable growth, market share, and brand equity.
This role requires a strong combination of strategic thinking, analytical skills, and execution excellence to deliver best-in-class marketing programs and business performance.
The Brand Manager will lead the development and execution of consumer-centric growth strategies, working closely with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and external agency partners. 
Key Responsibilities
Brand Strategy &amp; Growth
<ul><li>Develop and execute annual brand strategy and marketing plans aligned with regional priorities.</li>
<li>Drive brand equity, awareness, and penetration through integrated campaigns.</li>
<li>Identify growth opportunities based on market trends, consumer insights, and competitive analysis.</li>
<li>Manage product portfolio strategy including new product launches, renovations, and discontinuations.</li>
</ul>Marketing Campaigns &amp; Communication
<ul><li>Lead the planning and execution of 360&deg; marketing campaigns including TV, digital, social media, influencer collaborations, and retail activations.</li>
<li>Brief and manage creative, media, and digital agencies.</li>
<li>Ensure all communications are aligned with global brand guidelines while being locally relevant.</li> 
</ul>Market &amp; Performance Analysis
<ul><li>Monitor brand performance using Nielsen / retail audit data, digital metrics, and sales reports.</li>
<li>Track KPIs including market share, brand awareness, and campaign ROI.</li>
<li>Provide regular insights and recommendations to senior management.</li>
</ul>Cross-Functional Collaboration
<ul><li>Work closely with Sales, Trade Marketing, E-commerce, and Supply Chain teams to ensure successful product availability and retail execution.</li>
<li>Support key retailer initiatives and joint business planning with major accounts.</li>
<li>Coordinate with global teams to align on brand positioning and innovation pipeline.</li>
</ul>Budget &amp; Financial Management
<ul><li>Manage the brand marketing budget and ensure efficient allocation across channels.</li>
<li>Monitor marketing investment and optimize ROI and media efficiency.</li>
</ul>Innovation &amp; Product Development
<ul><li>Lead new product development and launch processes in collaboration with regional and global teams.</li>
<li>Develop strong consumer value propositions and product storytelling.</li>
</ul>Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field</li>
<li>5&ndash;8 years of experience in Brand Management / Marketing within FMCG, beauty, or consumer goods</li>
<li>Proven experience managing integrated marketing campaigns</li>
<li>Strong analytical skills with experience using Nielsen or similar market data</li>
<li>Experience working with media agencies and creative partners</li>
<li>Excellent project management and stakeholder management skills</li>
<li>Fluency in Turkish and English</li> 
</ul>Key Competencies
<ul><li>Strategic thinking</li>
<li>Consumer insight &amp; storytelling</li>
<li>Data-driven decision making</li>
<li>Cross-functional leadership</li>
<li>Strong communication and presentation skills</li>
<li>Agility in a fast-paced environment</li></ul></div></div></div></div></div>

Brand Manager Retail Hair for MEA & Turkey

LifeStraw

<div>Content &amp; Social Media Specialist/Manager 


Job Title: Content &amp; Social Specialist/Manager

Department: Brand

Reports to: Vice President of Marketing

Location: Baltimore, MD 


Job Summary

The Content &amp; Social Specialist/Manager owns LifeStraw&rsquo;s organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, TikTok, YouTube, and Threads. This role also builds and manages LifeStraw&rsquo;s brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw&rsquo;s extensive product line to life for consumers.

This is a strategic, hands-on role for a mid-level content professional who lives and breathes social media, understands platform-native content, has experience working with creators and managing paid media partnerships, and can balance brand storytelling with commercial performance. 


Key Responsibilities

Organic Social Media Management
<ul>
<li>Own and manage LifeStraw&rsquo;s organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.</li>
<li>Develop and maintain a strong, clear brand voice across all platforms - ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.</li>
<li>Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.</li>
<li>Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team - including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.</li>
<li>Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw&rsquo;s brand.</li>
<li>Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw&rsquo;s brand voice, building genuine relationships with followers and advocates.</li>
<li>Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.</li>
<li>Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.</li></ul> 


Brand Ambassador &amp; Affiliate Programs
<ul>
<li>Build, launch, and manage LifeStraw&rsquo;s brand ambassador program - identifying, recruiting, and nurturing ambassadors who authentically represent the brand across outdoor, wellness, travel, and sustainability communities.</li>
<li>Develop and manage LifeStraw&rsquo;s affiliate program end-to-end: partner recruitment, onboarding, commission structures, content guidelines, and performance tracking.</li>
<li>Own program budgets and track all metrics and ROI for ambassador and affiliate initiatives &mdash; reporting to the VP of Marketing on program performance, revenue attribution, and growth opportunities.</li>
<li>Manage all creator whitelisting opportunities - coordinating paid media partnerships with creators, including briefing creators, reviewing content, and managing whitelisted ad spend in collaboration with the Sr. Brand Manager.</li>
<li>Curate, brief, and manage creators for sponsored content, product seeding, and campaign collaborations - ensuring all creator content aligns with LifeStraw&rsquo;s brand standards and campaign objectives.</li></ul> 


Educational &amp; Storytelling Content
<ul>
<li>Develop a robust content pipeline of educational and storytelling content that showcases LifeStraw&rsquo;s extensive product range - helping consumers understand the differences between products, use cases, and the technology behind them.</li>
<li>Create product education content (how-to&rsquo;s, comparison guides, use-case scenarios) across social and web channels to drive informed purchase decisions.</li>
<li>Coordinate with the Social Impact &amp; Sustainability Manager to amplify impact stories, B Corp initiatives, and Safe Water Fund content through compelling narrative formats.</li>
<li>Write blog posts, website copy updates, and campaign landing page content as needed.</li></ul> 


Cross-Functional Collaboration
<ul>
<li>Work with the Brand Operations Manager to ensure social content requests from Sales and Ecommerce are prioritized and fulfilled.</li>
<li>Collaborate with the Creative team on asset needs, maintaining a shared content asset library.</li>
<li>Support the Sr. Brand Manager with social-first content for product launches and retail activations.</li>
<li>Partner with Ecommerce on coordinating DTC promotions and sale events.</li></ul> 


What We&rsquo;re Looking For
<ul>
<li>A social media native: you understand what works on each platform and can create content that feels authentic, not corporate.</li>
<li>Strong writing and storytelling skills - you can adapt voice and tone across platforms and formats.</li>
<li>Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).</li>
<li>Proficient in content creation and video editing tools: Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.</li>
<li>Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.</li>
<li>Experience building or managing brand ambassador and/or affiliate programs, including budget management and ROI tracking.</li>
<li>Data-informed: you check the numbers and adjust your approach based on what&rsquo;s working.</li>
<li>Passion for sustainability, outdoor adventure, or public health/clean water &mdash; you&rsquo;re excited by LifeStraw&rsquo;s mission.</li>
<li>Collaborative, proactive, and comfortable working in a lean team environment.</li></ul> 


Education
<ul>
<li>5-7 years of experience managing social media and content for a consumer brand, preferably in outdoor, CPG, wellness, or mission-driven categories.</li>
<li>Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.</li>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field.</li>
<li>Proficient in Asana, Google Suite, Microsoft Office and Outlook.</li>
<li>Proficient in Canva, CapCut, and similar graphic design and video editing platforms.</li></ul> 


Essential Physical Demands and Typical Working Conditions

Physical demands include bending, carrying, pushing-pulling, reaching, sitting, standing, walking and extremes of temperature and humidity, as well as travel between physical locations. Hazards include stairs and communicable diseases.</div>

Content & Social Media Specialist/ Manager

PINNACLE PERFORMANCE

We are looking for a performance focused Marketing Manager to help grow the full Conor Harris product ecosystem, including both B2B education for trainers, coaches, physical therapists, and rehab professionals, as well as B2C programs for people who want to improve posture, pain, movement, mobility, and strength.About The RoleThe Marketing Manager will be responsible for helping plan, execute, track, and optimize marketing campaigns across Meta, YouTube, TikTok, email, landing pages, and CRM follow up systems.This person must understand both paid acquisition and organic content strategy. They should be able to take Conor&rsquo;s content, product offers, customer avatars, testimonials, and sales pages, then help turn them into profitable campaigns that drive leads, sales, booked calls, and long term customer growth.Primary ResponsibilitiesPaid AdvertisingManage and optimize paid campaigns across:<ul><li>Meta Ads</li></ul><ul><li>YouTube Ads</li></ul><ul><li>TikTok Ads</li></ul><ul><li>Retargeting campaigns</li></ul><ul><li>Lead generation campaigns</li></ul><ul><li>Sales campaigns</li></ul><ul><li>Webinar or VSL funnels</li></ul><ul><li>Booked call campaigns for higher ticket offers</li></ul>Responsibilities include:<ul><li>Create campaign strategy for both B2B and B2C products</li></ul><ul><li>Build campaigns around specific offers, audiences, pain points, and customer stages</li></ul><ul><li>Work with Conor and the creative team to develop hooks, ad angles, scripts, and creative concepts</li></ul><ul><li>Test new creatives, headlines, captions, thumbnails, and calls to action</li></ul><ul><li>Monitor performance daily or several times per week</li></ul><ul><li>Identify winning campaigns and scale them responsibly</li></ul><ul><li>Identify underperforming campaigns and recommend changes</li></ul><ul><li>Build retargeting flows for site visitors, video viewers, leads, email subscribers, and warm audiences</li></ul>Product Marketing FocusThe Marketing Manager must understand how to market different product categories, including:B2B ProductsThese are for trainers, coaches, physical therapists, rehab professionals, and movement professionals who want to improve client results and increase their professional value.Main angles include:<ul><li>Become known for better client results</li></ul><ul><li>Learn assessment and application systems</li></ul><ul><li>Solve movement problems other professionals cannot figure out</li></ul><ul><li>Improve client retention</li></ul><ul><li>Increase rates and referrals</li></ul><ul><li>Build authority in the fitness and rehab industry</li></ul><ul><li>Integrate biomechanics into a real business model</li></ul>The Biomechanics Program includes mentorship, live calls, practical application sessions, Slack support, supplementary content, business integration, and access to seminars.B2C ProductsThese are for consumers who want to move better, reduce pain, improve posture, restore mobility, build strength, and feel better in daily life.Main angles include:<ul><li>Fix posture at the source</li></ul><ul><li>Reduce chronic pain and stiffness</li></ul><ul><li>Improve shoulder, hip, knee, ankle, and foot function</li></ul><ul><li>Use exercise progressions instead of random stretching or foam rolling</li></ul><ul><li>Build strength while improving mobility</li></ul><ul><li>Follow simple programs that produce practical results</li></ul>The site positions these offers around feeling better, moving better, addressing root causes, and using training based solutions rather than traditional rehab only approaches.Reporting And MetricsThe Marketing Manager must provide a weekly performance report that includes:<ul><li>Revenue by product</li></ul><ul><li>Ad spend by platform</li></ul><ul><li>CAC</li></ul><ul><li>LTV</li></ul><ul><li>ROAS</li></ul><ul><li>MER</li></ul><ul><li>Cost per lead</li></ul><ul><li>Cost per booked call</li></ul><ul><li>Cost per purchase</li></ul><ul><li>Email opt in rate</li></ul><ul><li>Landing page conversion rate</li></ul><ul><li>Checkout conversion rate</li></ul><ul><li>Lead to purchase conversion rate</li></ul><ul><li>Booked call to show rate</li></ul><ul><li>Show rate to close rate</li></ul><ul><li>Average order value</li></ul><ul><li>Refund rate</li></ul><ul><li>Creative performance by hook and angle</li></ul><ul><li>Funnel bottlenecks</li></ul><ul><li>Recommendations for the next week</li></ul>They should not only report numbers. They should explain what the numbers mean and what actions should be taken next.CRM And Funnel ResponsibilitiesThe Marketing Manager should be comfortable working with GoHighLevel CRM.Responsibilities include:<ul><li>Help build and organize lead pipelines</li></ul><ul><li>Track booked calls and lead sources</li></ul><ul><li>Coordinate follow up sequences</li></ul><ul><li>Segment B2B and B2C leads</li></ul><ul><li>Track where leads are coming from</li></ul><ul><li>Work with email and DM follow up systems</li></ul><ul><li>Help improve lead nurture flows</li></ul><ul><li>Make sure paid traffic, landing pages, forms, calendars, and CRM tracking are connected properly</li></ul>Campaign IdeationThis person should actively help create new campaign ideas, including:<ul><li>Meta ad concepts</li></ul><ul><li>YouTube ad scripts</li></ul><ul><li>TikTok ad hooks</li></ul><ul><li>Retargeting campaigns</li></ul><ul><li>Launch campaigns</li></ul><ul><li>Sale campaigns</li></ul><ul><li>Evergreen funnels</li></ul><ul><li>Free lead magnet campaigns</li></ul><ul><li>Webinar campaigns</li></ul><ul><li>VSL campaigns</li></ul><ul><li>Testimonial based ads</li></ul><ul><li>Problem aware ads</li></ul><ul><li>Practitioner authority ads</li></ul><ul><li>Before and after campaigns</li></ul><ul><li>Comparison ads against stretching, foam rolling, random mobility drills, and symptom based rehab</li></ul>Required Skills<ul><li>Strong experience with Meta Ads</li></ul><ul><li>Experience with YouTube Ads</li></ul><ul><li>Experience with TikTok Ads</li></ul><ul><li>Strong understanding of direct response marketing</li></ul><ul><li>Ability to analyze CAC, LTV, ROAS, MER, and funnel metrics</li></ul><ul><li>Experience with GoHighLevel or similar CRM platforms</li></ul><ul><li>Ability to write or guide ad hooks, campaign angles, and creative briefs</li></ul><ul><li>Ability to translate educational content into compelling marketing campaigns</li></ul><ul><li>Strong understanding of lead generation, retargeting, and sales funnels</li></ul><ul><li>Comfortable working with landing pages, opt in pages, VSLs, webinars, and checkout flows</li></ul><ul><li>Strong communication and weekly reporting skills</li></ul>Preferred Experience<ul><li>Experience marketing online courses, coaching programs, fitness products, rehab education, or health related offers</li></ul><ul><li>Experience with both low ticket digital products and higher ticket call based offers</li></ul><ul><li>Experience working with content creators or personal brands</li></ul><ul><li>Experience scaling paid ads profitably</li></ul><ul><li>Familiarity with Kajabi, GoHighLevel, Meta Events Manager, Google Analytics, YouTube Studio, TikTok Ads Manager, and Looker Studio</li></ul>Ideal CandidateThe ideal candidate is analytical, creative, organized, and performance driven. They understand that good marketing is not just about launching ads. It is about matching the right message to the right audience, tracking the numbers, finding bottlenecks, and constantly improving the funnel.<ul><li>They should be able to help Conor turn his content, expertise, testimonials, products, and audience trust into more leads, more sales, more booked calls, and more predictable growth.</li></ul>Pay: $55,000.00 - $70,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Paid time off</li></ul>Work Location: In person

Marketing Specialist

Baxter Company Limited ( BCL )

<div>
 
 
 Company Description
 
 
 
 Baxter Company Limited (BCL) was established in 2009 as a joint venture between The Olayan Group and Baxter Healthcare Corporation. The company operates Baxter's first manufacturing facility in the Middle East and its 58th worldwide. BCL specializes in producing intravenous medical solutions and peritoneal dialysis solutions for renal disease patients. With a commitment to innovation, BCL plays a crucial role in the healthcare sector across the region.
 
 
 
 
 
 
 Key Activities
 
 
 <ul>
 <li>
 Develop an annual Marketing plan for the PD portfolio, including clear goals, initiatives, and KPIs.
 </li>
 <li>
 Implement tactical marketing programs tailored to market needs and aligned with regional and corporate strategies.
 </li>
 <li>
 Conduct regular market analysis, identifying growth opportunities, customer needs, and competitive activities.
 </li>
 <li>
 Collaborate with cross-functional teams (Sales, Medical Affairs, Market Access) to ensure seamless execution of strategies.
 </li>
 <li>
 Monitor plan performance, track KPIs, and propose corrective actions as needed.
 </li>
 <li>
 Develop and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, and relevant stakeholders to drive advocacy for PD therapies.
 </li>
 <li>
 Conduct product training, workshops, and presentations for healthcare providers to ensure optimal understanding and utilization of PD solutions.
 </li>
 <li>
 Gather customer insights and feedback to continuously refine product positioning and address market needs.
 </li>
 <li>
 Lead initiatives to promote PD therapy adoption, highlighting patient-centric benefits and clinical value.
 </li>
 <li>
 Work closely with customers, ensuring continuous engagement, addressing concerns, and strengthening relationships to foster loyalty and
 </li>
 </ul>
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;growth.
 
 <ul>
 <li>
 Proactively identify barriers to PD therapy adoption and implement strategies to overcome these challenges.
 </li>
 <li>
 Utilize health economic models and clinical evidence to enhance product value propositions and support decision-making processes.
 </li>
 <li>
 Collaborate with medical teams to drive awareness of PD clinical benefits and align messaging with scientific evidence.
 </li>
 <li>
 Develop accurate sales forecasts for the PD portfolio and track performance against budget and targets.
 </li>
 <li>
 Optimize marketing investments to maximize return on investment (ROI) and business impact.
 </li>
 <li>
 Evaluate and refine promotional plans based on business outcomes and market feedback.
 </li>
 </ul>
 
 
 
 
 
 JOB CONTEXT &amp; OPERATING ENVIRONMENT
 
 
 
 &bull;	The Product Manager PD (Peritoneal Dialysis) will be responsible for developing and implementing the annual PD Marketing Plans to drive growth, market share, and revenue for the PD portfolio across Saudi Arabia
 
 
 &bull;	The Product Manager will be reporting to the Marketing Head (Senior Marketing Manager).&nbsp;
 
 
 
 
 
 
 FRAMEWORK, BOUNDARIES &amp; DECISION-MAKING AUTHORITY
 
 
 
 Follow the Standard Operating Procedures (SOPs) for the Marketing Department, and must adhere to the organizational policies and procedures. Also, direct reporting to the Marketing Head for further instructions and recommendations.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 3-4 years in Product Management within the healthcare, pharmaceutical industry, MedTech industry
 </li>
 <li>
 Fluent in Arabic (mother tongue), and English (spoken, written, and read proficiency).
 </li>
 <li>
 Advanced proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
 </li>
 <li>
 Communication Skills
 </li>
 <li>
 Analytical Skills
 </li>
 </ul>
 
 
 
 
 
 Education and/or Experience.&nbsp;
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field (Life Sciences, Medicine, Pharmacy, Marketing, or Business).
 </li>
 <li>
 Master&rsquo;s degree preferred. (MBA)
 </li>
 </ul>
 
 
 
</div>

PD Product Manager

Ernest Talent

The Marketing Manager is responsible for developing and executing the company&rsquo;s integrated marketing strategies to promote its FinTech products and services, drive merchant and customer acquisition, and enhance brand visibility in alignment with Qatar Central Bank (QCB) Corporate Governance Guidelines. This role leads cross-functional campaigns, digital engagement, content creation, event marketing, and brand positioning efforts while ensuring regulatory compliance in all public communications.The Marketing Manager supports business growth across POS solutions, payment gateways, wallets, and digital services, ensuring the company&rsquo;s brand remains competitive, credible, and customer-centric in the FinTech landscape.Key Responsibilities1. Strategic Marketing Planning<ul><li>Develop and implement the annual marketing strategy and budget aligned with company objectives and regulatory expectations.</li><li>Identify target segments, buyer personas, and competitive positioning across the company's product suite.</li><li>Translate business goals into campaign objectives, KPIs, and tactical execution plans.</li></ul>2. Digital &amp; Content Marketing<ul><li>Oversee the digital presence, including website, SEO/SEM, email campaigns, and social media marketing.</li><li>Plan and manage performance-driven campaigns across Google Ads, LinkedIn, Meta, and regional platforms.</li><li>Lead content strategy development including blogs, videos, case studies, thought leadership, and product guides.</li></ul>3. Brand Management &amp; Communications<ul><li>Maintain brand consistency across all communication channels and ensure all marketing materials align with QCB disclosure and communication guidelines.</li><li>Develop and manage PR activities, press releases, media engagement, and corporate communications.</li><li>Supervise design and production of collaterals including brochures, banners, infographics, and POS materials.</li></ul>4. Product &amp; Merchant Marketing<ul><li>Collaborate with the Product, Sales, and CX teams to create and launch go-to-market plans for POS, wallet, card, and gateway solutions.</li><li>Design merchant engagement campaigns, loyalty programs, and transactional incentive initiatives.</li><li>Create product-focused marketing assets including FAQs, tutorials, onboarding kits, and sales enablement tools.</li></ul>5. Market Research &amp; Competitor Analysis<ul><li>Conduct ongoing market intelligence, competitor benchmarking, and customer insights to support strategic planning.</li><li>Identify opportunities for innovation, market penetration, and customer experience improvement.</li></ul>6. Event Marketing &amp; Partnerships<ul><li>Plan and execute the company&rsquo;s participation in industry events, trade shows, fintech expos, and speaking engagements.</li><li>Support the business development team with co-branded campaigns, partnerships, and cross-promotional activities.</li></ul>7. Team Leadership &amp; Agency Management<ul><li>Lead a team of marketers, content creators, and digital specialists; oversee performance, mentorship, and alignment.</li><li>Manage relationships with external vendors, creative agencies, and digital marketing consultants.</li></ul>8. Compliance &amp; Risk Awareness<ul><li>Ensure all marketing materials and campaigns adhere to QCB's Corporate Governance Guidelines, advertising standards, and anti-misinformation rules.</li><li>Collaborate with legal and compliance to review financial promotions and product claims.</li><li>Maintain detailed documentation for marketing approvals, disclaimers, and audit purposes</li></ul>EXPERIENCE &amp; QUALIFICATIONS<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field.</li><li>Professional certifications (e.g., Chartered Marketer, CIM, Digital Marketing Certification) preferred.</li><li>6&ndash;8 years of progressive experience in marketing, preferably within FinTech, banking, payments, or technology sectors.</li><li>Proven track record in multi-channel campaign management, brand development, and digital marketing leadership.</li></ul>Job Type: Full-timePay: QAR8,000.00 - QAR10,000.00 per monthWork Location: In person

Marketing Manager

Search 10000+ Product marketing programs manager jobs near you this May. New roles added regularly across leading industries. Apply today.