product marketing programs manager

Apple

<p>At Claris, an Apple company, we&rsquo;re on a mission to empower developers to be their best - innovating to solve critical technology problems. Claris is the creator of the world&rsquo;s leading professional low-code developer platform, offering a suite of tools that empower problem solvers to drive digital transformation in businesses large and small. The company has more than 1 million active users globally across SMBs, non-profits, and the Fortune 500.<br>
<br>
<b>Description</b><br>
<br>
As a Product Marketing Manager at Claris, an Apple company, you will play a critical role in driving product adoption, go-to-market success, and alignment between product, marketing, and sales. You will leverage your market insights, customer understanding, and cross-functional collaboration skills to effectively position our products and drive business growth.<br>
<br>
Key Responsibilities Customer and User Advocacy: Develop a deep understanding of the customer journey, user personas, and developer pain points. Ensure these insights are reflected in messaging, campaigns, and product development priorities to better address customer needs. Market and Competitive Intelligence: Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies. Provide actionable insights that help differentiate our products and identify opportunities for growth. Foundational Content Creation and Sales Enablement: Empower the go-to-market (GTM) organization with compelling messaging frameworks and clear product value propositions. Create and maintain sales enablement materials, including presentations, datasheets, and FAQs. Product Naming, Pricing and Packaging Insights: Provide input on naming strategy, pricing, packaging, and offers based on market research and customer feedback. Support strategies that drive product adoption and business expansion. Campaign Definition and Success Criteria: Define clear success metrics for product launches and marketing campaigns. Track performance, review results, and optimize tactics to achieve desired business outcomes. Cross-Functional Collaboration and Launch Execution: Partner closely with product, Marcom, and sales teams to define and execute multi-channel marketing campaigns and sales outreach. Ensure alignment between product development and go-to-market execution. Product Roadmap Alignment: Collaborate with product and marketing leadership to understand the product roadmap and manage the marketing roadmap accordingly. Articulate the value of incremental product releases while ensuring cohesive platform positioning and effective promotion. Communication Skills: Communicate clearly and effectively, both in writing and verbally, to internal and external audiences. Foster alignment across teams through proactive and transparent communication. Adaptability and Agility: Thrive in a fast-paced environment, adapt to evolving business needs, and manage ambiguity. Drive progress and deliver results even in the face of changing priorities.<br>
<br>
<b>Preferred Qualifications</b><br>
<br>
Passion for Software Technology: Deep enthusiasm for software products and technology platforms, with a strong desire to understand and promote their value.<br>
<br>
Storytelling and Content Creation: Skilled at overseeing the creation of compelling demos, presentations, and narratives that illustrate technical products and their business outcomes.<br>
<br>
Developer Persona Empathy: Understands and empathizes with developer personas, with the ability to attain deep knowledge of Claris&rsquo;s development platform and communicate its value effectively.<br>
<br>
Self-Starter and Adaptable: Entrepreneurial mindset with the ability to work independently on complex, ambiguous projects, driving results across multiple teams and priorities.<br>
<br>
Creativity and Experimentation: Embraces a creative approach to new ideas and is open to experimenting with initiatives that drive growth and engagement.<br>
<br>
Trend Awareness and Innovation: Obsesses over emerging technologies and future trends, using these insights to inform marketing strategies and product positioning.<br>
<br>
Collaborative Relationship Building: Approaches work with curiosity, inclusivity, and a focus on building positive relationships across functions and levels, including product, sales, and leadership teams.<br>
<br>
Influence and Trust: Proven ability to influence leaders, gain trust, and foster mutual respect across teams and organizational levels.<br>
<br>
<b>Minimum Qualifications</b><br>
<br>
Product Marketing Experience: 10+ years of success in product marketing, ideally in a multi-product software company, with a track record of effective go-to-market execution.<br>
<br>
Strategic Execution in an Agile Environment: Demonstrates the ability to plan and execute marketing strategies within an agile framework, focusing on measurable outcomes and continuous improvement.<br>
<br>
Bachelor&rsquo;s degree in Marketing or related field.<br>
<br>
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .<br>
<br>
<b>Pay &amp; Benefits</b><br>
<br>
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.<br>
<br>
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.<br>
<br>
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.</p>

Product Marketing Manager

Darling Consulting Group

<div>Description:<p><br>
</p><p>Darling Consulting Group (DCG) is a leading national provider of consulting services and a suite of online analytical software tools for banks and credit unions. We are seeking an experienced Product Marketing Manager to help drive the firm&rsquo;s product marketing strategy from conception and goal setting through execution, measurement, analysis, reporting, and refinement.</p><p>
Reporting to the Head of Marketing, this individual will collaborate across the organization to expand the market share and drive productive utilization of DCG&rsquo;s proprietary software suite.</p><p>
Cross functionally, the Product Marketing Manager will work closely with the Marketing/Sales team as owner of the go-to-market planning for launches as well as ongoing promotion, the Product team on understanding market trends and business/design needs and to interpret data insights, and the Technology team on data science needs, design/user experience, and client support with an ultimate goal to produce a product marketing plan, processes, and associated assets.</p><p>
The ideal candidate is a confident, self-starting individual who will thrive in a highly-collaborative, values-driven culture. We seek a critical analytical thinker with outstanding writing and creative skills who is passionate about product marketing and using data to further business goals.</p><p><br>
</p><p><b>Responsibilities</b></p><ul><li>
Develop clear, differentiated product positioning, messaging and value propositions</li><li>
Translate complex financial/analytical concepts into compelling narratives</li><li>
Analyze marketing trends and design marketing strategies to capture new market share; collaborate with the sales team on lead generation and prospect nurturing at all stages of the sales funnel</li><li>
Perform user segmentation analysis and design materials/campaigns to deepen penetration among existing user base</li><li>
Own the creative development of campaign content, including copywriting and visuals, across all channels (direct email, events, web, podcast, video, social media, whitepapers)</li><li>
Work with DCG&rsquo;s marketing automation system to plan and execute strategic campaigns and design &ldquo;journeys&rdquo; for prospects and clients</li><li>
Direct the development of related pages on the DCG website and its multi-media components; own product-related digital experience, including web strategy, conversion optimization and content performance</li><li>
Work with CRM and automation systems to create business intelligence using strong data visualization skills; measure and analyze the results of marketing activity via KPIs and goal setting (pipeline contribution)</li></ul>
Requirements:
<ul><li>At least 8-10 years of software product marketing experience, including strategic plan development and creative execution</li><li>
Exceptional writing and grammatical skills</li><li>
Ability to communicate complex ideas through compelling presentations and storytelling</li><li>
Experience with marketing automation systems (e.g., Marketo, Hubspot) and databases; knowledge of Salesforce a plus</li><li>
Past experience with banks or credit unions a plus</li></ul><p>
If you are interested in this role but your past experience doesn't align perfectly with every requirement in the description, we still encourage you to take the first step and apply.</p><p>
For more information, visit: https://www.darlingconsulting.com/careers-at-dcg</p></div>

RLDatix

<div><div><div><p><b>Product Marketing Manager | Product Marketing | North America | Remote</b></p><br>
<p></p>
</div>
<div><p>RLDatix (RLD) is on a mission to help raise the standard of care&hellip;everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.</p>
</div>
<div><p>Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare&hellip;every day.</p>
</div>
<div><p>We&rsquo;re searching for a North America based Product Marketing Manager to join our Product Marketing Team so that we can drive clarity, adoption, and market leadership for our Provider Management solution. This individual contributor will shape go-to-market strategy, messaging, and competitive positioning to strengthen market presence, accelerate platform adoption, and drive revenue growth.</p>
</div>
<div><p>This role is ideal for someone who is market obsessed, intellectually curious, highly collaborative, and energized by building clarity and direction across a complex GTM engine. This individual will be a core ingredient of our GTM engine with the opportunity to shape the market narrative for a category-leading healthcare solution.</p></div><div><br>
<p>
</p></div><div><p><b>How You&rsquo;ll Spend Your Time</b></p>
</div>
<div><ul><li><p>Architect and refine go-to-market strategies to strengthen the success of our Provider Management solution</p>
</li></ul></div><div><ul><li><p>Create customer-centered messaging and positioning to communicate differentiated value across all personas
</p></li><li><p>Support go-to-market and commercial strategy for a hybrid provider management model that includes both software and services, ensuring the value of each offer and the combined solution is clearly articulated to the market</p>
</li></ul></div><div><ul><li><p>Equip Commercial Teams with strategic context, clear value messaging, and persona insights they can act on</p>
</li></ul></div><div><ul><li><p>Partner across Marketing, Product, Commercial, Customer Marketing, Field Marketing, and Sales Enablement to unify narratives and GTM execution.</p><br>
</li></ul></div><p></p><div><p><b>What Kind of Things We&rsquo;re Most Interested in You Having</b></p>
</div>
<div><ul><li><p>Previous working experience product marketing role, ideally within a healthcare SaaS company</p>
</li></ul></div><div><ul><li><p>Proven success in crafting messaging, positioning, and competitive frameworks that support commercial outcomes</p>
</li></ul></div><div><ul><li><p>In-depth knowledge of GTM strategy, product launches, and cross-functional enablement</p>
</li><li><p>Demonstrated ability to manage projects end-to-end, successfully guiding initiatives from initial concept and planning through execution, delivery, and post-completion evaluation</p>
</li></ul></div><div><ul><li><p>Ability to travel to across North America as needed (approximately 25%)</p>
</li></ul></div><div><ul><li><p>Sincere interest in turning complex concepts into simple, compelling storytelling</p>
</li></ul></div><div><ul><li><p>A knack for working highly collaboratively within a cross-functional, fast-paced environment</p><br>
</li></ul></div><p></p><div><p>By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.
</p></div><div><p>RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.
</p></div><div><p>Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.</p></div></div></div><p></p>

Tom Ferry

<div><p>Tom Ferry International is the #1 coaching company for real estate professionals. We&rsquo;re launching a new lower SKU subscription product, a self-serve training program designed to bring ambitious mid-tier agents into the Tom Ferry ecosystem before they&rsquo;re ready for high-ticket coaching. This role owns the entire go-to-market motion for that product, including positioning, acquisition, and retention.</p><p>
You&rsquo;ll report directly to the Director of Growth and work alongside the Coaching Marketing Manager, who owns the coaching pipeline, and the Customer Marketing Specialist. Your focus is the subscription product from end to end.</p><p>
Important context: This role launches alongside the product. Phase 1, covering the first three months, is manual operations mode. Our HubSpot lifecycle automation is being rebuilt and won&rsquo;t be fully available until Q3. You&rsquo;ll be doing real work with real constraints before the infrastructure catches up. If that sounds frustrating, this isn&rsquo;t the right role. If it sounds like an opportunity to build something from scratch and fully own it, keep reading.</p><p><b>
What you&rsquo;ll own</b></p><div><b>
Positioning and messaging</b><br>
<ul><li>Own the subscription product&rsquo;s positioning architecture, including who it&rsquo;s for, what it does, and how it&rsquo;s distinct from our coaching programs</li><li>Maintain the training versus coaching distinction across every channel, touchpoint, and internal conversation</li><li>Develop competitive messaging against Buffini, Jared James Academy, Serhant, and others</li><li>Build and maintain sales enablement materials such as one-pagers, talk tracks, and objection handling for the sales and SDR teams</li><li>Ensure internal alignment, especially with the coaching sales team, who need to understand this product as a pipeline qualifier rather than a competitor</li></ul></div><div><b>
Acquisition campaigns</b><br>
<ul><li>Lead end-to-end acquisition campaigns across email, paid social, webinars, and live events</li><li>Own the launch sequence including pre-launch email series, launch webinar coordination, and founding member offer</li><li>Manage the weekly webinar program including coach scheduling, content alignment with the Core 4 curriculum, and promotion</li><li>Coordinate QR code trial activations at Tom Ferry live events</li><li>Partner with the Ad Campaign Manager on paid social strategy and creative briefs once that hire is onboarded</li></ul></div><div><b>
Retention and lifecycle</b><br>
<ul><li>Own the subscriber lifecycle from day one onboarding through re-engagement, win-back, and coaching upsell routing</li><li>Build and execute onboarding sequences manually in Phase 1, transitioning to HubSpot automation in Phase 2</li><li>Develop re-engagement and win-back programs for at-risk and churned subscribers</li><li>Build the coaching upsell nurture by identifying engagement signals that indicate a subscriber is ready for coaching and routing them accordingly</li><li>Manage the subscriber Facebook community content calendar and coach participation cadence</li></ul></div><div><b>
Performance and reporting</b><br>
<ul><li>Own subscription KPIs including active subscriber count, monthly churn, trial-to-paid conversion, webinar attendance, and Revii login rate</li><li>Track and report manually via Shopify and Revii data exports until HubSpot attribution is live in Q3</li><li>Make acquisition and retention decisions based on real data and clearly flag when data is insufficient to act on</li></ul></div><p></p><div><b>
What we&rsquo;re looking for</b><br>
<ul><li>Three to five years of marketing experience, with at least two years owning a product or subscription go-to-market program</li><li>Comfortable owning both positioning and execution. This is not a strategy-only role</li><li>Experience building multi-channel campaigns across email, paid social, and webinars</li><li>Familiarity with HubSpot is required, Salesforce familiarity is a plus</li><li>Strong writer who can translate a complex product into clear, compelling messaging for an agent audience</li><li>Analytically grounded with the ability to track what matters and make decisions from imperfect data</li><li>Self-directed and comfortable with ambiguity. We move fast and don&rsquo;t have a playbook for this product yet</li><li>Real estate industry experience is a genuine plus</li><li>Must be located in or willing to work from the Dallas Fort Worth area in a hybrid capacity</li></ul></div><p></p><div><b>
What success looks like</b><br>
<ul><li>250 active subscribers by the end of month three and 1,500 by the end of year one</li><li>Monthly churn below 10 percent by month six and below 8 percent by the end of the year</li><li>The sales team can clearly articulate the difference between the subscription and coaching and uses it to close more coaching deals, not fewer</li><li>Subscribers are engaging with the product weekly rather than sitting inactive in the library</li><li>At least 1 to 2 percent of subscribers convert to coaching by the end of the year, proving that the pipeline thesis works</li></ul></div><p><b>
About Tom Ferry International</b></p><p>
We&rsquo;re the #1 coaching company in real estate, with more than 200 coaches and a community of agents who are serious about building real businesses. We run major events, a growing content ecosystem, and coaching programs that transform careers. This role is an opportunity to build the entry point into all of it and own it from day one.</p></div>

BasharSoft

<div>
 Basharsoft, the company behind Egypt and MENA's leading hiring platforms Wuzzuf, Forasna, iCareer, and Recruitera, is building something new. We're launching a new product from the ground up, a video-first social network for professionals across the globe, mainly, North America and Europe.
 <br/>
 <br/>
 This is a 0&rarr;1 build. If you thrive in ambiguity, love owning things end-to-end, and want your work to matter from day one, this is for you.
 <br/>
 <br/>
 <strong>
  The Opportunity
  <br/>
 </strong>
 Most PMMs inherit a category, a positioning doc, and a playbook someone else built. You'll have none of that, and that's exactly the point. This product is pre-PMF, moving fast, and building something the professional world doesn't have a clean name for yet. You'll be the first marketing voice on the team. The story you write, the positioning you define, and the launches you own will be the foundation this product's brand is built on.
 <br/>
 <br/>
 <strong>
  The Role
  <br/>
 </strong>
 As the first Product Marketing Manager on this new product, you own the answer to: who is this for, why does it matter, why now, and why us? You translate product decisions into narratives that resonate with professionals, experts, and community builders. You design and execute every go-to-market motion, from a single feature launch to platform-level positioning.
 <br/>
 This is a full-stack PMM role at an early-stage product inside an established company. You'll do the research, write the messaging, build the launch plans, create the content, ship the assets, and measure the results. You'll work closely with the product team, shaping direction, not just describing it.
 <br/>
 <br/>
 <br/>
 <strong>
  RESPONSIBILITIES
 </strong>
 <ul>
  <li>
   Own the product's core positioning, define who it's for, what problem it solves, and why it solves it differently
  </li>
  <li>
   Develop and maintain a living messaging framework that evolves as you learn what resonates
  </li>
  <li>
   Translate product complexity into simple, human narratives across landing pages, onboarding flows, emails, social posts, and pitch decks
  </li>
  <li>
   Test and iterate on messaging continuously through experiments, user interviews, and activation data
  </li>
  <li>
   Ensure consistent voice across every channel and touchpoint
  </li>
  <li>
   Own GTM strategy and execution for every product launch, from brief to post-launch retrospective
  </li>
  <li>
   Build cross-functional launch plans that align product, growth, and the community
  </li>
  <li>
   Define launch tiers and allocate effort accordingly
  </li>
  <li>
   Write and produce all launch assets using AI tools to move fast without sacrificing quality
  </li>
  <li>
   Track adoption and awareness metrics; run honest retrospectives
  </li>
  <li>
   Publish content that builds the product's point of view, blog posts, LinkedIn articles, platform guides, opinion pieces, case studies
  </li>
  <li>
   Turn user wins into compelling proof points
  </li>
  <li>
   Own SEO content strategy to capture organic searches that matter to the audience
  </li>
  <li>
   Represent the product externally at relevant events and online communities
  </li>
  <li>
   Create pitch decks, one-pagers, and positioning materials for the team
  </li>
  <li>
   Build objection-handling guides and FAQ resources
  </li>
  <li>
   Develop onboarding messaging and in-product education content
  </li>
  <li>
   Build a deep understanding of both core user types, experts and community managers
  </li>
  <li>
   Run regular user interviews, surveys, and win/loss conversations
  </li>
  <li>
   Map the competitive landscape and distill it into clear positioning inputs
  </li>
  <li>
   Track industry trends in professional communities, expert platforms, and live learning
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  REQUIREMENTS
 </strong>
 <ul>
  <li>
   5+ years in product marketing with real ownership of positioning, messaging, and launches
  </li>
  <li>
   Early-stage product or startup experience, you've worked where the product, audience, and messaging were all still being figured out, and you thrived
  </li>
  <li>
   AI-first working style: you use AI tools to research faster, draft quicker, and produce better assets, as genuine daily practice
  </li>
  <li>
   A genuine storyteller: you can take a complex, multi-sided product and find the single narrative that makes someone immediately get why it matters
  </li>
  <li>
   Strong, versatile writer across formats: blog posts, emails, landing pages, LinkedIn, one-pagers, pitch decks
  </li>
  <li>
   Proven track record of owning product launches end-to-end
  </li>
  <li>
   Comfortable with ambiguity, you make decisions with incomplete information, ship, and course-correct
  </li>
  <li>
   Excellent command of both English and Arabic
  </li>
  <li>
   Understanding of the NA &amp; Europe market.
  </li>
  <li>
   Experience marketing a two-sided or multi-sided platform
  </li>
  <li>
   Background in professional communities, creator economy, or live learning
  </li>
  <li>
   Experience building or repositioning a product in an undefined category
  </li>
  <li>
   Familiarity with analytics platforms, CRM tools, and marketing automation
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  BENEFITS
 </strong>
 <ul>
  <li>
   First-mover advantage on a greenfield product, the positioning, voice, and GTM playbook you build will define how this product is understood
  </li>
  <li>
   The rare opportunity to shape a new product's brand from within an established, scaled tech company
  </li>
  <li>
   Direct collaboration with a cross-functional product team where your work influences direction, not just execution
  </li>
  <li>
   Exposure to a fast-moving product at the intersection of professional networking, live video, and community
  </li>
  <li>
   Clear path for marketing leadership growth
  </li>
  <li>
   Remote-based work environment&nbsp; with occasional visits to office if/when needed&nbsp;
  </li>
  <li>
   Social and medical insurance
  </li>
  <li>
   Great working environment
  </li>
  <li>
   Internal career growth opportunities
   <br/>
   <br/>
  </li>
 </ul>
</div>


Canonical

<div>
 Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
 <br/>
 <br/>
 The company is founder-led, profitable, and growing
 <br/>
 <br/>
 <strong>
  Senior Product Marketing Manager
  <br/>
  <br/>
 </strong>
 <strong>
  Location:
 </strong>
 EMEA - Remote
 <br/>
 <br/>
 At Canonical, the product marketing team is not just marketing products&mdash;we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team&mdash;someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.
 <br/>
 <br/>
 This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.
 <br/>
 <br/>
 <strong>
  Why You'll Love This Role
  <br/>
  <br/>
 </strong>
 You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
 <br/>
 <br/>
 You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
 <br/>
 <br/>
 You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
 <br/>
 <br/>
 You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
 <br/>
 <br/>
 You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.
 <br/>
 <br/>
 <strong>
  As a product marketing manager, you will:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute go-to-market (GTM) strategies for a range of products.
  </li>
  <li>
   Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
  </li>
  <li>
   Lead content planning with product managers &mdash;from website copy to whitepapers, blogs, and sales enablement materials.
  </li>
  <li>
   Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
  </li>
  <li>
   Launch new products and features, leading cross-functional teams to drive awareness and adoption.
  </li>
  <li>
   Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
  </li>
  <li>
   Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
  </li>
  <li>
   Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What we are looking for in you
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A passion for technology and open source&mdash;you get excited about innovation, software, and community-driven development.
  </li>
  <li>
   Strong storytelling skills&mdash;you know how to craft messaging that resonates with both technical and business audiences.
  </li>
  <li>
   Growth mindset&mdash;someone who thrives on experimentation, learning, and continuous improvement.
  </li>
  <li>
   Excellent communication skills, both written and verbal.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Nice-to-have skills
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Data-driven mindset, using insights to refine strategies and improve performance.
  </li>
  <li>
   Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
  </li>
  <li>
   Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
  </li>
  <li>
   Comfort working cross-functionally with product, sales, partners, and marketing teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What we offer you
  <br/>
  <br/>
 </strong>
 Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
 <br/>
 <br/>
 In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
 <br/>
 <br/>
 <ul>
  <li>
   Fully remote working environment - we've been working remotely since 2004!
  </li>
  <li>
   Personal learning and development budget of 2,000USD per annum
  </li>
  <li>
   Annual compensation review
  </li>
  <li>
   Recognition rewards
  </li>
  <li>
   Annual holiday leave
  </li>
  <li>
   Parental Leave
  </li>
  <li>
   Employee Assistance Programme
  </li>
  <li>
   Opportunity to travel to new locations to meet colleagues at 'sprints'
  </li>
  <li>
   Priority Pass for travel and travel upgrades for long haul company events
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  </li>
 </ul>
 <strong>
  About Canonical
  <br/>
  <br/>
 </strong>
 Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
 <br/>
 <br/>
 Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
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 <br/>
 <strong>
  Canonical is an equal opportunity employer
  <br/>
  <br/>
 </strong>
 We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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</div>


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