product marketing programs manager

Sterlitech

<div><p>Sterlitech is seeking a Marketing Program Manager to transform how marketing work is planned, prioritized, and executed across four product categories. This role will fill a critical organizational gap by creating and managing integrated marketing programs that connect business goals to clear execution plans and measurable results.</p>
<p>
You will turn high-level ideas from senior leadership into structured program briefs, coordinate cross-functional plans, and analyze results for optimization. You&rsquo;ll ensure the marketing team works from aligned objectives instead of long tactical lists, and that every program ties back to the business results defined in the annual strategy plan.</p>
<p>
This is a hands-on leadership role for someone who can both architect programs and dig into execution details across ecommerce, product marketing, and digital demand generation. Within the EOS framework, you will guide the marketing team, run weekly L10 meetings around your program reviews, set and track Rocks, report progress to leadership, and accelerate growth by focusing on what truly moves the needle.</p><p></p><p><b><br>
Primary Responsibilities:</b></p>
<p><b>
Program Management &amp; Business Alignment</b></p>
<ul>
<li>Establish quarterly program priorities across four product categories and ensure alignment with revenue, repeat-purchase, and awareness goals.</li>
<li>Translate business objectives into sequenced program timelines, capacity plans, and cross-functional workstreams.</li>
<li>Own creation of standardized program briefs capturing goals, target audience, KPIs, and deliverables.</li>
<li>Evaluate proposed initiatives using defined criteria (revenue potential, customer impact, readiness).</li>
</ul>
<p><b>Integrated Marketing &amp; Program Execution:</b></p>
<ul>
<li>Assign ownership within the team and ensure timelines, dependencies, and capacity are clear.</li>
<li>Ensure consistent use of Asana for timelines, assets, pre-launch quality checks, and communication.</li>
<li>Build integrated program plans that connect digital, ecommerce, product marketing, content, and customer experience components.</li>
</ul>
<p><b>Measurement, Reporting &amp; Optimization:</b></p>
<ul>
<li>Own program-level KPIs, dashboards, and reporting that connect activities back to category business goals.</li>
<li>Consolidate reporting from team members and vendors (SEO, ads, ecommerce) into monthly, insight-driven program reviews (part of L10 meeting cadence).</li>
<li>Lead monthly and quarterly program reviews with leadership, highlighting wins, losses, optimization opportunities, and recommendations.</li>
<li>Provide recommendations for optimization and ensure decisions are data-informed.</li>
</ul>
<p><b>Team Leadership &amp; Operational Excellence:</b></p>
<ul>
<li>Coordinate execution across marketing team to ensure efficient workload distribution across four product categories.</li>
<li>Ensure usage of repeatable processes, templates, and calendars that reduce noise and increase clarity for the team.</li>
<li>Coach team members to think in &ldquo;programs,&rdquo; not isolated tactics, and strengthen analytical and planning skills.</li>
<li>Lead post-program reviews to document lessons learned and drive continuous improvement across programs.</li></ul><br>
<p></p>
<p><b>
Qualifications and Skills:</b></p>
<p><b>
Required:</b></p>
<ul>
<li>This role can be structured as full-time or part-time, with hours to be determined based on candidate availability and business needs.</li>
<li>7+ years in technical B2B marketing with direct experience leading integrated programs, not just individual tactics.</li>
<li>Analytical thinker who can interpret category-level KPIs and connect activities to business outcomes.</li>
<li>Strong program management skills with a proven ability to organize complex cross-functional initiatives.</li>
<li>Hands-on experience with ecommerce, digital advertising, CRM, and content workflows.</li>
<li>Experience leading or influencing agencies and cross-functional teams.</li>
<li>Familiarity with using project management tools (Asana). CRM (NetSuite or similar), and marketing platforms (Google Ads, Klaviyo, Magento or similar).</li>
<li>Clear communicator with the ability to translate strategy into actionable steps.</li></ul><br>
<p></p>
<p><b>
Preferred:
</b></p><ul><li>Experience marketing products and services to a scientific audience.</li>
<li>Understanding of product/SKU management, and application-specific marketing.</li>
<li>Experience working across multiple product categories with different GTM needs.</li></ul><br>
<p></p>
<p><b>
What Success Looks Like:
</b></p><ul><li>Marketing programs ladder clearly to category revenue or margin goals.</li>
<li>Quarterly prioritization ensures the team focuses on the highest-impact initiatives.</li>
<li>Execution becomes more predictable, coordinated, and efficient.</li>
<li>Program dashboards and insights drive monthly leadership discussions.</li>
<li>Program reviews replace long tactic checklists.</li>
<li>The marketing team becomes more strategic, more aligned, and better able to demonstrate impact.</li></ul><br>
<p></p>
<p><b>
About </b><b>Sterlitech:</b></p>
<p>
Sterlitech Corporation provides superior laboratory products, specializing in flat sheet filter membranes and bench scale testing equipment for a variety of industries, including life science, environmental, occupational health and safety, petrochemical, fossil fuels and biotech. For precision and accuracy, Sterlitech&rsquo;s membrane disc filters, filter holders, silt density index test kits, and syringe-and-capsule filters are consistently relied upon to assure exceptional results.</p><br>
<p></p>
<p>
We have a great team environment&mdash;we are proud of the culture that we&rsquo;ve cultivated here at Sterlitech. To learn more about us, please check out this video where we were featured on &quot;World's Greatest! TV&quot;: https://www.sterlitech.com/about-us#asfeatured. With 40 employees, we&rsquo;re a smaller company, and you&rsquo;ll find that people enjoy working here. Our office and production facility are located in Auburn, Washington. This is an office-based position.</p><br>
<p></p>
<p>
We are offering a pay rate of $80,000 to $120,000 per year, dependent on experience and qualifications. In addition to a competitive compensation plan, we offer a comprehensive benefits package that includes Medical, Dental, Life and Disability insurance, FSA, a 401(k) plan, PTO, holidays and more.</p><br>
<p></p>
<p>
Sterlitech Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.</p><br>
<p></p>
<p>
If you are hired at Sterlitech, your final hourly rate will be determined<br>
based on factors such as geographic location, skills, education and/or experience. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please keep in mind that hiring at the maximum of the range would not be typical in order to allow for future and continued compensation growth. We also offer a generous benefits package, including company paid health insurance, 401(K) retirement savings plan with employer match, 3 weeks PTO per year, and more.</p></div><p></p>

Marketing Program Manager

Unique Computer Systems LLC

<p>UNIQUE COMPUTER SYSTEMS LLC is seeking an experienced and strategic Product Marketing Manager to lead our EMEA product marketing efforts. This role is pivotal in bridging product development, sales, and marketing to drive product adoption and revenue growth for our innovative solutions, empowering organizations for efficient field operations.</p><p>Are you a visionary Product Marketing Manager passionate about driving growth in the EMEA region? UNIQUE COMPUTER SYSTEMS LLC is looking for a dynamic and strategic leader to join our team. You will be instrumental in translating complex technical capabilities into compelling customer benefits, championing our solutions like SalesWorx, DigIsal, and OrderNexus, and ensuring their market success across Europe, the Middle East, and Africa.</p><p>Responsibilities</p><ul><li>Lead the development and execution of comprehensive Go-to-Market (GTM) strategies for our products across the EMEA region, blending a broad strategic perspective with local market nuances.</li><li>Conduct in-depth market and competitive analysis, leveraging insights to refine product positioning, messaging, and overall marketing efforts.</li><li>Develop robust sales enablement tools and training materials, empowering our sales teams and field operations with the knowledge and resources to effectively articulate product value.</li><li>Act as the primary bridge between product development, sales, and marketing, ensuring seamless communication and alignment to drive product adoption and revenue growth.</li><li>Translate complex technical features into clear, concise, and compelling customer benefits and value propositions for various audiences.</li><li>Manage content creation and asset development for product launches, marketing campaigns, and ongoing sales support.</li><li>Support customers directly by assessing their needs and qualifying the value of our solutions, including SalesWorx, DigIsal, and OrderNexus.</li><li>Collaborate with engineering and product teams to support the architecting and prescription of our solutions, ensuring they meet evolving customer requirements.</li><li>Empower organizations for field operations by demonstrating how our solutions bridge the gap between technical capabilities and strategic business value. Required Skills</li></ul><p>*</p><ul><li>Exceptional Product Storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences and highlight product value.</li><li>Strategic Communication (Written &amp; Verbal) expertise, capable of presenting complex ideas clearly and persuasively to internal and external stakeholders.</li><li>Strong Customer Empathy &amp; Advocacy, with a genuine desire to understand customer needs and champion their success.</li><li>Proven ability to develop and execute Go-to-Market (GTM) strategies that drive measurable results.</li><li>Expertise in Product Messaging &amp; Positioning, defining clear and differentiated value propositions.</li><li>Proficiency in Market &amp; Competitive Analysis to identify opportunities and threats.</li><li>Demonstrated experience in Sales Enablement, equipping sales teams with essential tools and knowledge.</li><li>Skilled in Cross-functional Collaboration, fostering strong relationships across product, sales, and marketing teams.</li><li>A solid grasp of Marketing Performance Analytics to measure, analyze, and optimize marketing initiatives.</li><li>Capability in Content Creation for various marketing collateral. Experience</li><li>At least 4+ years of progressive experience in B2B Product Marketing, with a focus on software or technology solutions.</li><li>Proven track record of leading and driving strategic product marketing initiatives specifically within the EMEA region.</li><li>Strong background in global and regional product marketing, demonstrating the ability to blend a broad strategic perspective with local nuances.</li><li>Expertise in field operations, including a deep understanding of sales and marketing processes and challenges.</li><li>Demonstrated success in bridging product development, sales, and marketing to drive significant product adoption and revenue growth.</li><li>Experience supporting customers directly to assess and qualify value in enterprise solutions like SalesWorx, DigIsal, and OrderNexus.</li><li>Ability to support the architecting and prescription of complex solutions, leveraging an an engineering mindset.</li><li>Proven capability to translate complex technical capabilities into strategic business value for diverse organizations. What We Offer</li><li>A competitive salary and benefits package.</li><li>Opportunities for significant professional growth and career advancement within a rapidly expanding company.</li><li>A dynamic, innovative, and collaborative work environment where your contributions are valued.</li><li>The chance to work with cutting-edge technology and impactful solutions.</li><li>A supportive team culture that encourages continuous learning and development.</li><li>The opportunity to make a tangible impact on our success in the EMEA market.</li></ul><p>Job Type: Full-time</p><p>Pay: AED5,000.00 - AED7,000.00 per month</p>

Product Marketing Manager

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 <br/>
 <br/>
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 <br/>
 <br/>
 Besides its SaaS business, Circles operates three other distinct businesses:
 <br/>
 <br/>
 <ul>
  <li>
   Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
  </li>
  <li>
   Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
  </li>
  <li>
   Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
   <br/>
   <br/>
  </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 <br/>
 <br/>
 <strong>
  About Us
  <br/>
  <br/>
 </strong>
 We&rsquo;re a fast-growing digital lifestyle led telco organization, that&rsquo;s brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.
 <br/>
 <br/>
 <strong>
  <strong>
   The Role
   <br/>
   <br/>
  </strong>
 </strong>
 We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.
 <br/>
 <br/>
 As a Product Marketing Manager, you will bridge product development and market adoption. You&rsquo;ll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you&rsquo;re keen on product storytelling combined with a growth mindset, then this role is for you.
 <br/>
 <br/>
 <strong>
  <strong>
   What You&rsquo;ll Do
   <br/>
   <br/>
  </strong>
 </strong>
 <ul>
  <li>
   Part of a regional team, you will lead Product marketing for key non-telco global products
  </li>
  <li>
   Develop and execute GTM strategies for new product launches and feature rollouts
  </li>
  <li>
   Define compelling product positioning, value propositions and messaging tailored to different customer segments
  </li>
  <li>
   Collaborate with designers, marketers, and product managers to bring campaigns to life
  </li>
  <li>
   Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
  </li>
  <li>
   Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  <strong>
   What We&rsquo;re Looking For
   <br/>
   <br/>
  </strong>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
  </li>
  <li>
   4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
  </li>
  <li>
   Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
  </li>
  <li>
   Strong understanding of user journey, growth funnels, and digital marketing channels
  </li>
  <li>
   Experience working cross-functionally with product, design, growth, and data teams
  </li>
  <li>
   A strategic thinker with a creative edge to tell stories in an effective way
  </li>
  <li>
   Excellent project management and organizational skills
  </li>
  <li>
   Advanced proficiency in tools like Google slides, Google sheets and slack
  </li>
  <li>
   Comfortable to work independently in a fast-paced, entrepreneurial environment
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  <strong>
   Great to Have
   <br/>
   <br/>
  </strong>
 </strong>
 <ul>
  <li>
   Worked in markets beyond just Pakistan
  </li>
  <li>
   Knowledge of AI tools and leveraging them for everyday work
  </li>
  <li>
   Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  <strong>
   Why Join Us?
   <br/>
   <br/>
  </strong>
 </strong>
 <ul>
  <li>
   Be part of a Global team that values creativity and innovation
  </li>
  <li>
   Get exposure to working with Global clients and opportunity to travel
  </li>
  <li>
   Flexible and collaborative culture
  </li>
  <li>
   Competitive salary and growth opportunities
   <br/>
   <br/>
  </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 <br/>
 <br/>
 <strong>
  Data Protection and Privacy Statement
  <br/>
  <br/>
 </strong>
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 <strong>
  Circles&rsquo; Candidate Data Protection and Privacy Policy.
 </strong>
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 <br/>
 <br/>
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 <br/>
 <br/>
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>


Product Marketing Manager / Growth Marketer

Sinch

<div><div><b>ABOUT SINCH
</b></div><div>Sinch is pioneering the way the world communicates. More than 150,000 businesses &mdash; including Google, Uber, Paypal , Visa, Tinder, and many others &mdash; rely on Sinch&rsquo;s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.<br>
</div><div></div><div>Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.
</div><div>At Sinch we &ldquo;Dream Big&rdquo;, &ldquo;Win Together&rdquo;, &ldquo;Keep it simple&rdquo;, and &ldquo;Make it Happen&rdquo;. These values are our foundation!<br>
</div><p></p><div><b>DESCRIPTION
</b></div><div>We&rsquo;re looking for highly capable, action-oriented Product Marketing Manager to lead the go-to-market strategy for key products within our communications portfolio (i.e. Email, RCS or Platform). In this role, you&rsquo;ll be the bridge between Product, Growth, and the customer &mdash; turning technical capabilities into clear value, building content that helps users succeed, and ensuring our launches and messaging land with impact.
</div><div>Whether you are an expert in RCS/Conversational Messaging or Email Marketing technology, you will own product storytelling and GTM execution for a critical part of the Sinch business.<br>
</div><p></p><div><b>What You&rsquo;ll Own &amp; Do
</b></div><p><i>Product Storytelling &amp; Content Creation
</i></p><ul><li>Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes.
</li><li>Maintain and expand the Product Updates section of the website.
</li><li><p>Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging.
</p></li><li><p>Ensure all website and landing page content is clear, accurate, and aligned with the product narrative.
</p></li></ul><p><i>Go-to-Market Execution
</i></p><ul><li><p>Build GTM briefs, messaging frameworks, and launch plans for all product releases.
</p></li><li><p>Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment).
</p></li><li><p>Support ecosystem partners with GTM materials and product messaging.
</p></li></ul><p><i>Customer &amp; Market Insight
</i></p><ul><li><p>Define and refine ICPs for each product and segment.
</p></li><li><p>Conduct competitive research and translate insights into messaging, differentiation, and content updates.
</p></li><li><p>Build a simple, reliable &ldquo;truth layer&rdquo; for the marketing team that centralizes product facts, positioning, competitors, and customer insights <i>.
</i></p></li></ul><p><i>Pricing, Packaging &amp; Comms
</i></p><ul><li><p>Support pricing and packaging improvements with customer, competitive, and product insights.
</p></li><li><p>QC all customer communications to ensure product clarity and consistency.
</p></li><li><p>Sales &amp; ABM Enablement
</p></li><li><p>Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons.
</p></li><li><p>Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction.
</p></li></ul><p><i>Cross-Functional Collaboration
</i></p><ul><li><p>Work closely with Product for launch readiness and roadmap alignment.
</p></li><li><p>Coordinate with Central PMM to maintain messaging consistency.
</p></li><li><p>Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows.
</p></li></ul><div><b>REQUIREMENTS
</b></div><ul><li><div>3&ndash;5+ years in Product Marketing for a SaaS or PLG product.
</div></li><li><div>Strong writing and content-creation skills &mdash; you enjoy making how-tos, videos, and product explainers.
</div></li><li><div>You&rsquo;re hands-on, scrappy, and fast &mdash; capable of owning both strategy and execution.
</div></li><li><div>Experience with GTM planning, messaging frameworks, ICPs, and positioning.
</div></li><li><div>Ability to distill complex product capabilities into simple, compelling value.
</div></li><li><div>Comfortable working cross-functionally and driving clarity in ambiguous environments.
</div></li><li><div>Success Looks Like
</div></li><li><div>Clear, compelling product messaging across the website and campaigns.
</div></li><li><div>Product launches that drive measurable activation and adoption.
</div></li><li><div>A steady stream of helpful product content that improves PLG conversion.
</div></li><li><div>A clear &ldquo;truth layer&rdquo; that keeps Marketing and Sales aligned.
</div></li><li><div>Strong differentiation in competitive spaces and within organization<br>
</div></li></ul><p></p><div><b>OUR HIRING PROCESS
</b></div><div>We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
</div><div>We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/ . No matter who you are, we hope you find an exciting path forward - hopefully with us!<br>
</div><div></div><div><b>Benefits
</b></div><ul><li><div><b>STAY HEALTHY </b>: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
</div></li><li><div><b>CARE FOR YOURSELF: </b>Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
</div></li><li><div><b>SECURE YOUR FUTURE: </b>Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
</div></li><li><div><b>TAKE A BREAK: </b>Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
</div></li><li><div><b>PUT FAMILY FIRST: </b>We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
</div></li><li><div><b>WORK WHEREVER: </b>Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
</div></li><li><div><b>MAKE AN IMPACT: </b>Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.<br>
</div></li></ul><div></div><div><b>Salary:
</b></div><div>The annual starting salary for this position is between $100,000 - $125,000. Factors which may affect starting pay within this range may include geography/ market , skills, education, experience, and other qualifications. This role will be accepting applications until February 28, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.</div></div><p></p>

HealthEquity Inc.

<div>Our Mission:
<p><b>
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.</b><b> </b><b>Come be part of remarkable.</b></p>
Overview:
<div><b>
How you can make a difference</b></div><div></div><div><br>
At HealthEquity, you&rsquo;ll help millions of members confidently manage their health and financial wellbeing. As a Product Marketing Manager, you&rsquo;ll drive awareness, activation, and conversion for key product lines within the member portal and mobile app&mdash;ensuring members not only discover but also adopt and engage with HealthEquity&rsquo;s digital tools. You&rsquo;ll play a pivotal role in creating a smarter, simpler experience that empowers members to Save, Spend, and Invest in their health with confidence.</div><div></div><div><b><br>
What you&rsquo;ll be doing</b></div><div></div><div><b><br>
Strategy &amp; Messaging</b></div><ul><li>
Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner channels.</li><li>
Map member journeys and identify key funnel stages where targeted campaigns can drive adoption.</li><li>
Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints.</li></ul><div><b>
Digital Activation &amp; Conversion</b></div><ul><li>
Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.</li><li>
Develop and optimize channel strategies (email, push, in-app, SEO, paid) to drive engagement and conversion.</li><li>
Design and analyze experiments (A/B and journey testing) to improve conversion and reduce drop-off.</li><li>
Partner with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels.</li></ul><div><b>
Measurement &amp; Optimization</b></div><ul><li>
Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.</li><li>
Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking.</li><li>
Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use.</li><li>
Report on campaign ROI and provide actionable insights to leadership and cross-functional partners.</li></ul><div></div><div><b><br>
What you will need to be successful</b></div><div></div><div><b><br>
Must-haves</b></div><ul><li>
5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.</li>
Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness adoption conversion<li> engagement).</li><li>
Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.</li><li>
Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, or Amplitude.</li><li>
Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.</li><li>
Excellent communication and cross-functional collaboration skills.</li></ul><div><b>
Preferred</b></div><ul><li>
Experience in healthcare, fintech, or other regulated industries.</li><li>
Background in B2B2C digital adoption.</li><li>
Hands-on experience with mobile/web SDKs, attribution, and deep linking.</li></ul><div><b>
Success metrics</b></div><ul><li>
Increased awareness of product line among eligible members.</li>
Higher conversion rates from awareness<li> adoption.</li><li>
Reduced drop-off across key funnel stages.</li><li>
Growth in engagement and attributable ROI from campaigns.</li></ul><div>
#LI-Remote</div><div>
This is a remote position.</div>
Salary Range: $87500.00 To $111500.00 / year Benefits &amp; Perks:
<p>
The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:</p><ul><li>
Medical, dental, and vision</li><li>
HSA contribution and match</li><li>
Dependent care FSA match</li><li>
Uncapped paid time off</li><li>
Paid parental leave</li><li>
401(k) match</li><li>
Personal and healthcare financial literacy programs</li><li>
Ongoing education &amp; tuition assistance</li><li>
Gym and fitness reimbursement</li><li>
Wellness program incentives</li></ul><div></div><div><b><br>
Onboarding &amp; Travel</b></div><div>
This is a remote role, with an in-person onboarding training component. New team members must participate in <i>Trailhead</i>, HealthEquity&rsquo;s immersive onboarding experience <i>Trailhead</i> is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. <i>Trailhead</i> participation is a key expectation of this role. <i>Trailhead</i> is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.</div><div></div><div><br>
This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite <i>Trailhead</i> session at a later date.</div><div></div><div><br>
HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.</div>
Why work with HealthEquity :
<div>
HealthEquity has a vision that <b><i>by 2030 we will make HSAs as wide-spread and popular as retirement accounts. </i></b>We are passionate about providing a solution that allows American families to connect<b><i> health and wealth</i></b>. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.</div><div></div><div><b><br>
You belong at HealthEquity!</b></div><div>
HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity &ndash; you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity&rsquo;s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.</div><div></div><div><br>
HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot&rsquo;s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.</div><div></div><div><br>
At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.</div><div></div><div><br>
As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.</div><div></div><div><br>
HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.</div></div>

Product Marketing Mgr

Ascot Group

<div><p>This is an opportunity to join Ascot Group - one of the world&rsquo;s preeminent specialty risk underwriting organizations.
</p><p>Designed as a modern-era company operating through an ecosystem of interconnected global operating platforms, we&rsquo;re bound by a common mission and purpose: One Ascot. Our greatest strength is a talented team who flourish in a collaborative, inclusive, and entrepreneurial culture, steeped in underwriting excellence, integrity, and a passion to find a better way, The Ascot Way.
</p><p>The Ascot Way guides our people and our organization. Our underwriting platforms collaborate to find creative ways to deploy our capital in a true cross-product and cross-platform approach. These platforms work as one, deploying our capital creatively through our unique Fusion Model: Client Centric, Risk Centric, Technology Centric.
</p><p>Built to be resilient, Ascot maximizes client financial security while delivering bespoke products and world class service &mdash; both pre- and post-claims. Ascot exists to solve for our clients&rsquo; brightest tomorrow, through agility, collaboration, resilience, and discipline.<br>
</p><p></p><p><b>Position Overview </b>:
</p><p>The Product Marketing Manager will play a pivotal role in supporting Ascot U.S. by creating marketing campaigns and engaging with key stakeholders across specialty insurance lines of business. Responsibilities will include developing high quality materials, crafting compelling product narratives, managing multiple projects simultaneously, and ensuring brand consistency across all materials.<br>
</p><p></p><p><b>Responsibilities </b>:
</p><ul><li><div>Proactively develop and oversee the end-to-end execution of comprehensive external marketing and communication strategies focused on driving growth, awareness and engagement for U.S. Specialty Insurance business lines.
</div></li><li><div>Lead development of campaigns and assets for U.S. product launches from concept to delivery
</div></li><li><div>Work closely with Business Unit leaders, product leaders and regional leaders to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows/events, infographics and videos.
</div></li><li><div>As needed, direct freelance designers, writers or external marketing agencies on specific project to ensure deliverables meet objectives and stay on budget.
</div></li><li><div>Participate in regular outreach sessions with U.S. business leadership and Distribution Regional Leaders to understand key strategies and proactively contribute to marketing outreach, market awareness and visibility.
</div></li><li><div>Edit, improve, and maintain product- and corporate-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels.
</div></li><li><div>Drive content generation, including blog posts, news articles, press releases, sales collateral and presentation development.
</div></li><li><div>Partner closely with channel leaders to optimize impact of campaigns internally and externally.
</div></li><li><div>Uphold and ensure brand compliance.
</div></li><li><div>Facilitate business, legal and brand approval for content.
</div></li><li><div>Commit to The Ascot Way: Demonstrate The Ascot Way in their daily interaction with colleagues, fostering colleague engagement and development, collaboration, inclusivity, and individual accountability.<br>
</div></li></ul><p></p><p><b>Requirements </b>:
</p><ul><li><div>Bachelor's degree in Journalism, Marketing, English, PR or related field (or equivalent experience)
</div></li><li><div>A minimum of 5 years of experience in Product/ B2b Marketing, preferably in (Re)Insurance.
</div></li><li><div>Insurance industry knowledge required.
</div></li><li><div>Proficient in Microsoft PowerPoint and Canva, email platform experience a plus.
</div></li><li><div>Excellent writing and editing skills, with the ability to adapt writing to a variety of channels including digital, social, web, email and print.
</div></li><li><div>Adept at managing multiple priorities, ensuring strategic focus while maintaining flexibility.
</div></li><li><div>Strong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environment.
</div></li><li><div>A highly collaborative team player who contributes positively to team culture.<br>
</div></li></ul><div></div><p><b>Compensation
</b></p><p><i>Actual base pay could vary and may be above or below the listed range based on factors including but not limited to experience, subject matter expertise, and skills. The base pay is just one component of Ascot&rsquo;s total compensation package for employees. Other rewards may include an annual cash bonus, and other forms of discretionary compensation awarded by the Company.
</i></p><p><i>The annualized base pay range for this role is: $120,000 - 140,000<br>
</i></p><p></p><p><b>Company Benefits
</b></p><p><i>The Company provides a competitive benefits package that includes the following (eligibility requirements apply):
</i></p><ul><li><i>Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Life Insurance, AD&amp;D, Work/Life Resources (including Employee Assistance Program), and more
</i></li><li><i>Leave Benefits: Paid holidays, annual Paid Time Off (includes paid state /local paid leave where required), Short-term Disability, Long-term Disability, Other leaves (e.g., Bereavement, FMLA, Adoption, Maternity, Military, Primary &amp; Non-Primary Caregiver)
</i></li><li><i>Retirement Benefits: Contributory Savings Plan (401k)</i></li></ul></div>

Caterpillar

<div><p><b>Career Area:</b></p>
Strategy<p></p><p><b>
Job Description:</b></p><p></p><p><b>
Your Work Shapes the World at Caterpillar Inc.
</b></p><p></p><p>When you join Caterpillar, you're joining a global team who cares not just about the work we do &ndash; but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here &ndash; we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.</p><p></p><div><p>
Your Work Shapes the World at Caterpillar Inc.
</p></div><p></p><div><p>Ironworks is Caterpillar&rsquo;s in-house marketing agency. Our teams are built to Inspire, driven by strategy and relentless by design. Our core values include Authenticity, Passion, Strategy, Collaboration, and Accountability and our team serves as the creative engine behind the world&rsquo;s toughest brand.
</p></div><div><p>Ironworks is a part of the Cat Digital ecosystem and family &ndash; Cat Digital leverages the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
</p></div><p></p><div><p><b>Job Summary:</b>
</p></div><p></p><div><div><p>The Program Manager will lead enterprise scale programs involving high-level stakeholders, governance, and deliver transparency across agency and Enterprise partners. This role drives process efficiency, on time delivery, and partner satisfaction by owning programs from inception to completion, manages Go-To-Market workstreams, KPI support, and cross functional governance. The Program Manager ensures that strategic initiatives are scoped, prioritized, and delivered with consistency, visibility, and measurable outcomes no matter the scope.
</p></div><p></p><div><p><b>What You Will Do:</b>
</p></div><p></p><div><p><b>Total Program Ownership</b>
</p></div><div><ul><li><p>Lead and continuously improve the program governance to maximize efficiency, transparency, and investment value.
</p></li><li><p>Support Marketing &amp; Brand and Ironworks leadership and teams in the adoption and effective use of product and program management toolsets.
</p></li><li><p>Ensure alignment of program goals with enterprise strategy and KPI expectations.
</p></li></ul><p></p><p><b>Delivery Readiness &amp; Transparency
</b></p></div><div><ul><li><p>Drive effective and transparent communication throughout lifecycle of programs.
</p></li><li><p>Ensure scoping and solutioning activities meet or exceed 80% ontime delivery targets.
</p></li><li><p>Provide clear delivery status, risks, and dependencies to Enterprise partners and Marketing &amp; Brand leadership.
</p></li></ul></div><p></p><div><p><b>Governance &amp; CrossFunctional Leadership
</b></p></div><div><ul><li><p>Lead and support governance models across programs and enforce accountability and on time delivery.
</p></li><li><p>Partner with industry and enterprise stakeholders to accelerate delivery through structured governance and dependency management.
</p></li><li><p>Enable consistent handoffs and alignment across leadership scorecards, backlog items and post mortem meetings.
</p></li></ul></div></div><p></p><div><div><p><b>What You Will Have:</b>
</p></div><div><p><b>Decision Making and Critical Thinking:</b> Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
<br>
<b>Organizational Leadership:</b> Knowledge of leadership concepts and ability to use strategies and skills to enlist others in setting, embracing and achieving objectives.
<br>
<b>Program Management Experience or PMP Certification:</b> Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.
<br>
<b>IT Standards, Procedures &amp; Policies:</b> Knowledge of Information Technology (IT) standards and policies; ability to utilize a variety of administrative skill sets and technical knowledge to manage organizational IT policies, standards, and procedures.
<br>
<b>Problem Management: </b>Knowledge of the processes involved in problem control, error control and the production of management information or computer hardware; ability to identify the root cause of problems in a timely and accurate manner and bring them to a successful resolution.
</p></div><p></p><div><p><b>Considerations For Top Candidates:</b>
</p></div><p></p><div><ul><li><p>Proven experience as a Program Manager leading complex, crossfunctional Enterprise initiatives.
</p></li><li><p>Strong expertise in governance, project management and delivery management frameworks.
</p></li><li><p>Demonstrated ability to lead through influence across stakeholders, team members and Enterprise teams.
</p></li><li><p>Strong communication, organization, and stakeholder management skills.
</p></li><li><p>Strong interpersonal and proactive communication skillset.
</p></li></ul></div><p></p><div><p><b>Preferred Qualifications</b>
</p></div><div><ul><li><p>Proven ability to lead, coach, and develop teams while driving delivery and results.
</p></li><li><p>Experience supporting largescale enterprise portfolio management and events.
</p></li><li><p>Experience in Adobe Workfront software alongside Microsoft Project.
</p></li><li><p>Project Management or PMP certification.
</p></li></ul></div><p></p><p><b>What You Will Get:</b>
</p></div><div><p>Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We&rsquo;ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
</p></div><p></p><div><p><b>About Caterpillar</b>
</p></div><div><p>Caterpillar Inc. is the world&rsquo;s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we&rsquo;ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
</p></div><p></p><div><p>This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of &ldquo;essential job functions&rdquo; as that term is defined by the Americans with Disabilities Act.
</p></div><p></p><p><b>Summary Pay Range:</b></p>
$97,530.00 - $146,290.00<p></p><p>
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
</p><p></p><p><b>Benefits:</b></p><p>
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.</p><ul><li><p>
Medical, dental, and vision benefits*</p></li><li><p>
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*</p></li><li><p>
401(k) savings plans*</p></li><li><p>
Health Savings Account (HSA)*</p></li><li><p>
Flexible Spending Accounts (FSAs)*</p></li><li><p>
Health Lifestyle Programs*</p></li><li><p>
Employee Assistance Program*</p></li><li><p>
Voluntary Benefits and Employee Discounts*</p></li><li><p>
Career Development*</p></li><li><p>
Incentive bonus*</p></li><li><p>
Disability benefits</p></li><li><p>
Life Insurance</p></li><li><p>
Parental leave</p></li><li><p>
Adoption benefits</p></li><li><p>
Tuition Reimbursement</p></li></ul><p>
</p><ul><li>These benefits also apply to part-time employees</li></ul><p></p>
This position requires working onsite five days a week.<p></p>
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.<p></p><p><b>
Posting Dates:</b></p>
March 3, 2026 - March 12, 2026<p></p><p>
Any offer of employment is conditioned upon the successful completion of a drug screen.
</p><p></p><p>Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.</p><p></p><p>
Not ready to apply? Join our Talent Community.</p></div>

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