product marketing programs manager

Classera

<div>
 We are seeking a dynamic
 <strong>
  Program Marketing Manager
 </strong>
 to lead the planning, execution, and optimization of marketing programs that drive awareness, engagement, and growth. This role requires a strong blend of strategic thinking, program management, and hands-on execution to deliver measurable impact across multiple channels. The Program Marketing Manager will collaborate with cross-functional teams (sales, product, partnerships, and communications) to design and implement integrated campaigns aligned with business goals.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and manage marketing programs that support brand growth, product adoption, and lead generation.
  </li>
  <li>
   Plan, execute, and monitor integrated campaigns across digital, social, email, events, and partner channels.
  </li>
  <li>
   Collaborate with product, sales, and business units to align marketing strategies with organizational objectives.
  </li>
  <li>
   Manage campaign budgets, timelines, and performance metrics to ensure ROI and efficiency.
  </li>
  <li>
   Conduct market research, analyze customer insights, and identify opportunities for new marketing initiatives.
  </li>
  <li>
   Oversee content development (blogs, case studies, presentations, videos) to support program objectives.
  </li>
  <li>
   Track, measure, and report on program performance using KPIs (pipeline growth, conversion rates, engagement).
  </li>
  <li>
   Partner with external vendors, agencies, and partners to amplify program reach.
  </li>
  <li>
   Ensure consistent brand messaging and positioning across all programs and campaigns.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (Master&rsquo;s preferred).
  </li>
  <li>
   3+ years of experience in marketing, with at least 3 years in program, campaign, or product marketing.
  </li>
  <li>
   Proven success in managing integrated marketing campaigns with measurable business results.
  </li>
  <li>
   Strong understanding of digital marketing, content marketing, and lead generation strategies.
  </li>
  <li>
   Experience using marketing automation, CRM tools (e.g., HubSpot, Marketo, Salesforce).
  </li>
  <li>
   Excellent communication, project management, and stakeholder management skills.
  </li>
  <li>
   Analytical mindset with ability to translate data into actionable insights.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Skills &amp; Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strategic and creative thinker with strong execution skills.
  </li>
  <li>
   Strong analytical and problem-solving abilities.
  </li>
  <li>
   Ability to manage multiple projects simultaneously under tight deadlines.
  </li>
  <li>
   Collaborative team player with leadership capabilities.
  </li>
  <li>
   Strong business acumen and market awareness.
  </li>
 </ul>
</div>


Marketing Program Manager

Times Internet

<div><h2 class="jobSectionHeader"><b>JOB DESCRIPTION</b></h2>
<div><h3 class="jobSectionHeader"><b>Job Title: Product Marketing Manager</b></h3><p><b>
Location:</b> Noida, India<br>
<b>Company:</b> ET Prime</p><h4 class="jobSectionHeader"><b>
About ET Prime:</b></h4><p>
ET Prime is the premium subscription service from The Economic Times, designed to help Indians invest with confidence. We provide investment ideas, market tools, and in-depth analysis to empower our users to make informed investment and trading decisions. As a market-first product, we are committed to delivering exclusive insights and detailed reportage on business, markets, technology, and policy.</p><h4 class="jobSectionHeader"><b>
Job Overview:</b></h4><p>
We are seeking a dynamic and experienced Product Marketing Manager to join our team in Noida. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive awareness, adoption, and retention of ET Prime's subscription services. This role requires a deep understanding of our target audience, exceptional communication skills, and a proven track record in product marketing within a digital media or subscription-based business.</p><h4 class="jobSectionHeader"><b>
Key Responsibilities:</b></h4><ul><li><p><b>
Strategy Development:</b> Develop and implement comprehensive product marketing strategies to drive subscription growth and engagement.</p></li><li><div><b>
Market Research:</b> Conduct market research to understand customer needs, preferences, and trends. Use insights to inform marketing strategies and product development.</div></li><li><div><b>
Campaign Management:</b> Plan, execute, and optimize multi-channel marketing campaigns (email, social media, digital advertising, etc.) to drive product awareness and customer acquisition.</div></li><li><div><b>
Go-to-Market Planning:</b> Lead go-to-market planning and execution for new product launches and feature updates, ensuring alignment with cross-functional teams including product, sales, and customer support.</div></li><li><div><b>
Content Creation:</b> Develop compelling marketing content, including product collateral, case studies, whitepapers, and presentations.</div></li><li><div><b>
Performance Analysis:</b> Track and analyze the performance of marketing campaigns, providing regular reports and insights to optimize strategies and improve ROI.</div></li><li><div><b>
Customer Engagement:</b> Work closely with the customer success team to develop strategies for customer retention and advocacy.</div></li><li><p><b>
Brand Positioning:</b> Maintain and enhance ET Prime&rsquo;s brand positioning in the market, ensuring all marketing activities align with the brand&rsquo;s voice and values.</p></li></ul><h4 class="jobSectionHeader"><b>
Qualifications:</b></h4><ul><li><p>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field. MBA preferred.</p></li><li><div>
2+ years of experience in product marketing, preferably in a digital media or subscription-based company.</div></li><li><div>
Proven track record of developing and executing successful marketing campaigns.</div></li><li><div>
Strong analytical skills with the ability to interpret data and make data-driven decisions.</div></li><li><div>
Excellent written and verbal communication skills.</div></li><li><div>
Ability to manage multiple projects and deadlines in a fast-paced environment.</div></li><li><div>
Proficiency in marketing automation tools, CRM systems, and analytics platforms.</div></li><li><p>
Creative thinker with a passion for storytelling and a keen eye for detail.</p></li></ul></div></div><p></p>

Product marketing manager

Google

<div>
 <strong>
  Minimum qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree or equivalent practical experience.
  </li>
  <li>
   4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  </li>
  <li>
   Experience managing cross-functional or cross-team projects.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Experience in marketing, technology, publishing, or related fields with demonstrated interest.
  </li>
  <li>
   Ability to work separately, remain comfortable with ambiguity, and self-direct projects in an unstructured environment.
  </li>
  <li>
   Excellent problem-solving skills with the ability to process analysis to simple communications.
  </li>
  <li>
   Excellent program management and communication skills with the ability to manage various projects across multiple stakeholders.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About the job
 </strong>
 Developer Marketing is focused on driving the success of Google's developer platforms, such as Android, Google Assistant, AR/VR, and others, by delivering global, scalable programs, events and creative marketing campaigns to engage software engineers and developers. You will have a passion for innovative software technology and an understanding of how developers use our APIs and tools to achieve business growth. Working closely with other product marketing managers, engineers, designers, and others to own, drive, and execute a wide range of marketing initiatives.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Plan and execute go-to-market strategies for new products, programs and feature launches, craft compelling product messaging and positioning, and recommend product improvements based on user insights and market analysis.
  </li>
  <li>
   Develop external communications, including event narratives, blog posts, and other marketing collateral.
  </li>
  <li>
   Collaborate effectively with key stakeholders to understand consumer insights, positioning and product performance.
  </li>
  <li>
   Work with regional and local marketing teams to communicate marketing goals and objectives and ensure global campaign alignment.
  </li>
  <li>
   Represent developers or publishers in the region by showcasing unique market nuances, providing deep insights and shepherding product and brand development that best serve audience needs.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>


Product Marketing Manager, Platforms and Devices Marketing

ACD Operations

<div><p>AIA Contract Documents (ACD) is the industry standard for architecture and construction contracts, trusted for over 135 years. Our Catina platform is a secure, cloud-based hub for creating and managing contract documents. We are modernizing how architects, engineers, and construction professionals work by simplifying complex legal workflows and driving clarity and fairness across the built environment.</p><p>
We are hiring a Product Marketing Manager to join our fully remote marketing team. This role bridges product innovation and customer engagement, translating complex product capabilities into compelling stories that drive adoption and growth. You&rsquo;ll lead customer communications, create go-to-market strategies for new features and releases, and partner closely with product, sales, and content teams to ensure ACD&rsquo;s value is clearly articulated at every stage of the customer journey.</p><p></p><p><b><br>
Responsibilities</b></p><ul><li>Lead go-to-market strategy: Develop and execute launch plans for new products and features, ensuring alignment between product, marketing, and sales.</li><li>Own customer communications: Plan and manage ongoing customer campaigns in coordination with life-cycle marketing manager that highlight product enhancements, new releases, and key value propositions.</li><li>Develop a tiered communications strategy: Partner with product teams to align messaging to a tiered roadmap, ensuring that customer and partner communications reflect feature priorities and business goals.</li><li>Support the sales organization: Create and refine messaging frameworks, sales enablement materials, and value propositions based on customer personas, use cases, and pain points.</li><li>Build strong cross-functional relationships: Collaborate with Product Management, Sales, and Customer Success to translate complex features into meaningful business benefits.</li><li>Partner with the Content team: Provide creative briefs and collaborate on the development of targeted content including web copy, blog posts, videos, webinars, and sales collateral, and ad campaigns that communicate value and drives engagement.</li><li>Develop persona-based messaging: Deeply understand customer segments and use research, feedback, and data to craft resonant, differentiated positioning for each audience.</li><li>Monitor product performance and market trends: Analyze adoption, usage, and engagement data to identify opportunities for improved messaging and campaign refinement.</li><li>Champion the voice of the customer: Serve as the advocate for users throughout go-to-market planning, ensuring their needs and challenges are central to product positioning and storytelling.</li><li>Align initiatives with company and marketing OKRs, ensuring all activities directly contribute to customer acquisition, engagement, and retention goals.</li></ul><p></p><p><b><br>
Qualifications</b></p><ul><li>5+ years of product marketing experience, ideally in a SaaS, technology, or B2B environment.</li><li>Proven success developing and executing go-to-market campaigns and customer communication strategies.</li><li>Strong understanding of product positioning, messaging frameworks, and value-based storytelling.</li><li>Experience working closely with product and sales teams to translate technical features into clear, customer-centric messaging.</li><li>Excellent written and verbal communication skills; ability to craft persuasive narratives for diverse audiences.</li><li>Familiarity with marketing automation, CRM, and analytics platforms (e.g., Salesforce, HubSpot, Marketo).</li><li>Highly organized and able to manage multiple launches and campaigns simultaneously.</li><li>Growth mindset with a willingness to test, learn, and iterate based on data and feedback</li><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li><li>Bonus: Background in architecture, engineering, construction, or legal technology.</li></ul><p></p><p><b><br>
Why Join Us</b></p><ul><li>100% Remote &amp; Flexible: Work from anywhere while collaborating with a dedicated, mission-driven team.</li><li>Make a Real Impact: Your content will shape how thousands of firms engage with AIA documents and understand ACD&rsquo;s products.</li><li>Collaborative Culture: Join a supportive team where ideas are valued and every voice helps shape our narrative.</li><li>Innovation &amp; Experimentation: Use AI and analytics to push the boundaries of content strategy and creative marketing.</li><li>Professional Growth: Expand your skills across content, SEO, and digital marketing in a dynamic and growing company.</li><li>Meaningful Work: Help empower the architecture and construction community with trusted information and tools that drive better outcomes.</li></ul><p></p><p><b><br>
Benefits and Perks</b></p><ul><li>Competitive Salary</li><li>Company-paid health, dental, and vision insurance</li><li>401(k) with company match</li><li>Work-from-home stipend</li><li>Unlimited PTO</li></ul></div>

Product Marketing Manager

Technovalley Software India Pvt Ltd

<p>Job Description &ndash; Marketing Manager (B2B &ndash; College Add-on Programs)</p><p><b>Position:</b> Marketing Manager &ndash; B2B (College Engagement)<br/><b>Location:</b> Technovalley Campus, Kochi with frequent travel to colleges across Kerala and India<br/><b>Department:</b> Sales and Marketing<br/><b>Reports To:</b> GM &ndash; Sales and Marketing</p><p>Role Overview<br/>Technovalley is looking for a dynamic and result-driven Marketing Manager &ndash; B2B, who will be responsible for establishing strong partnerships with colleges and universities to implement Technovalley&rsquo;s add-on programs. The role involves direct engagement with academic institutions, positioning Technovalley as the leading provider of global-standard IT skill programs, and driving admissions through institutional tie-ups.</p><p>Key Responsibilities</p><ul><li>Develop and execute strategies to promote Technovalley&rsquo;s add-on programs across colleges.</li><li>Build strong relationships with college management, placement cells, and student associations.</li><li>Conduct seminars, workshops, and awareness sessions inside colleges to highlight Technovalley programs.</li><li>Collaborate with academic teams to design customized add-on programs for different institutions.</li><li>Negotiate and finalize institutional agreements for add-on programs.</li><li>Monitor and achieve admission targets through B2B engagement.</li><li>Coordinate with the marketing and design team to develop brochures, presentations, and promotional materials for college campaigns.</li><li>Track performance of campaigns and submit periodic reports to management.</li><li>Represent Technovalley at education fairs, conferences, and academic summits.</li></ul><p>Required Skills and Qualifications</p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>5 to 8 years of experience in B2B marketing, institutional sales, or academic partnerships.</li><li>Strong network and experience working with colleges and universities.</li><li>Excellent communication, negotiation, and presentation skills.</li><li>Proven track record of driving institutional collaborations and achieving targets.</li><li>Ability to travel extensively and manage multiple institutional relationships.</li></ul><p>What We Offer</p><ul><li>Opportunity to represent a global leader in IT skill development and consulting.</li><li>Competitive salary with performance-based incentives.</li><li>Professional growth and career advancement opportunities.</li><li>A collaborative and innovative work environment.</li></ul><p>Job Type: Full-time</p><p>Pay: &#8377;30,000.00 - &#8377;50,479.47 per month</p><p>Work Location: In person</p>

Marketing Manager (B2B – College Add-on Programs)

AGARWAL ENTERPRISES

<p>Product Marketing Manager (Multiple Locations)</p><p><b>Locations Open:</b> North India | South India | North East India<br/><b>Reports To:</b> Head of Marketing</p><p>Role Overview</p><p>We are seeking dynamic Product Marketing Managers to lead strategy, positioning, storytelling, and commercial success for our Life Sciences vertical across multiple regions. The focus areas include biomechanics, gait analysis, movement science, and sports technology, with a specialized portfolio covering Vicon motion capture systems, EMG, force platforms, pressure mapping, instrumented treadmills, and more.<br/>This is a high-impact, high-visibility role requiring close collaboration with Product, Sales, and Marketing teams to maximize our brand and commercial footprint in North, South, and North East India.</p><p>Key Responsibilities</p><ul><li>Own and evolve product marketing strategy, messaging, and positioning for assigned region and product lines</li><li>Translate complex technical features into compelling, customer-facing value propositions targeted at researchers, clinicians, and sports scientists</li><li>Lead cross-functional collaboration with Product, Sales, and regional Marketing teams to execute tailored GTM campaigns</li><li>Conduct market research, competitive analysis, and regional opportunity mapping to refine positioning and drive demand</li><li>Deliver engaging presentations, technical content, sales enablement assets, and region-specific case studies</li><li>Champion the customer voice through feedback loops, regional outreach, and market trend analysis</li><li>Drive commercial strategy for product launches, campaigns, conferences, and digital marketing activities in the assigned zone</li><li>Build relationships with KOLs, research institutes, sports organizations, and clinical partners within your territory</li><li>Serve as a subject matter expert for products related to human performance, biomechanics, and sports science technology</li></ul><p>Required Skills &amp; Experience</p><ul><li>2&ndash;4 years of product marketing experience, ideally in B2B, life sciences, healthcare, or human performance technology</li><li>Bachelor&rsquo;s or Master&rsquo;s degree in Biomedical Engineering, Sports Science, Physiotherapy or Life Sciences</li><li>Excellent verbal and written communication skills to transform technical features into engaging, actionable benefits</li><li>Experience working closely with sales, product, and marketing teams on cross-functional launches</li><li>Demonstrated proficiency in market research, competitor analysis, and positioning frameworks</li><li>High energy, resourceful, story-driven, and passionate about the industry</li><li>Experience or strong interest in gait analysis, biomechanics, sports vision, or related technology</li><li>Familiarity with motion capture systems, EMG, force platforms, or similar tools</li><li>Prior marketing experience with scientists, researchers, medical/rehab professionals, or sports organizations is a strong plus</li><li>Technical content creation skills; ability to extract knowledge from subject matter experts</li></ul><p>What We Offer</p><ul><li>Regional autonomy and the opportunity to build territory-wide impact</li><li>Hands-on exposure to cutting-edge life science and sports performance technologies</li><li>Collaborative, experienced teams and dynamic cross-regional exchange</li><li>Competitive compensation, incentives, personal development, and advancement paths</li><li>A mission-driven environment advancing health, sport, and human performance science</li></ul><p>Job Type: Full-time</p><p>Pay: &#8377;238,881.48 - &#8377;1,308,217.54 per year</p><p>Work Location: In person</p>

Equilend

<div><div><p><b>About Us</b><br>
We are a leading global financial technology company transforming how the securities finance industry trades, settles, and analyzes data. Our award-winning Trading, Post-Trade, Data &amp; Analytics, RegTech, and SaaS solutions power efficiency, transparency, and innovation for over 200 of the world's top financial institutions. Every month, our platform supports over $2.4 trillion in executed transactions, a testament to our technology's impact and reliability.<br>
<br>
With offices across North America, UK&amp;I, and APAC, we bring together diverse teams of technologists, data experts, and business professionals who thrive on solving complex challenges at scale. We are Great Place to Work Certified&trade; in the US, UK, Ireland, and India and have been recognized for Diversity &amp; Inclusion excellence as well as for being the Best Post-Trade Service Provider and Best Market Data Provider Globally (Securities Finance Times Industry Excellence Awards, 2023).<br>
<br>
Founded in 2001 by ten of the world's leading financial institutions, we continue to shape the future of securities finance under the majority ownership of Welsh, Carson, Anderson &amp; Stowe (WCAS) alongside founding shareholders and customers including Bank of America, Bank of New York, BlackRock, Goldman Sachs, Morgan Stanley, National Bank of Canada, State Street, UBS and Wells Fargo.<br>
<br>
Join us and be part of a company where global impact, innovation, and collaboration define how we work and what we build.</p></div><p><b>
About the role</b>
<br>
We are looking for a Product Marketing Manager to join us in Bengaluru as part of our Global Marketing team. In this role, you will help shape how we communicate the value of our products to a global audience of financial institutions.
<br>
<br>
You will be responsible for creating compelling, accurate, and impactful product marketing content that enables sales, supports go-to-market strategy, and enhances our market positioning. Working closely with teams across Product, Sales, and Marketing, you'll play a key role in helping our customers understand our offerings and the value they bring.<br>
<br>
</p><p>This is an exciting opportunity for someone who understands both the financial services landscape and the power of clear, strategic content. Your work will help drive awareness, support product adoption, and contribute directly to our growth goals.</p>
<p><b>
What </b><b>you'll</b><b> do</b></p>
<ul>
<li>Create and maintain clear, accurate messaging that communicates the value of our product suite to financial institutions globally</li>
<li>Develop a range of product marketing content including one-pagers, explainer decks, customer case studies, product emails, social content, and video scripts</li>
<li>Collaborate with product managers and sales teams to translate technical features into benefits-driven narratives tailored to key personas</li>
<li>Support product launches with high-quality positioning materials and content aligned to go-to-market strategies</li>
<li>Maintain consistency of product voice and tone across channels, while adapting messaging for different formats and audiences</li>
<li>Repurpose and optimize existing content to improve scalability and ensure consistent use across global teams</li>
<li>Contribute to content planning and content system development to support ongoing enablement and product storytelling</li>
</ul>
<p><b>What </b><b>we're</b><b> looking for</b></p>
<ul>
<li>3+ years of relevant commercial experience in a relevant product marketing role</li>
<li>Strong writing skills with the ability to translate complex financial or technical topics into clear and engaging content</li>
<li>Strong understanding of B2B marketing in financial services, capital markets, or enterprise SaaS</li>
<li>Experience producing a range of marketing materials such as product collateral, sales tools, and launch assets</li>
<li>Excellent communication and collaborates effectively across departments and with subject matter experts</li>
<li>Structured approach to content development and a high attention to detail</li>
<li>Familiar with content tools such as Microsoft Office, Notion, Adobe Creative Cloud, and CMS platforms</li>
<li>Knowledge of the securities finance industry is a plus, though not required</li>
</ul>
<p><b>Benefits</b></p>
<ul>
<li><b>Hybrid Working:</b> Enjoy the flexibility of working remotely for up to 100 days each year.</li>
<li><b>Generous Vacation Days: </b>Vacation days increase as you progress in your career with EquiLend.</li>
<li><b>Discretionary Annual Cash Bonus:</b> A discretionary annual cash bonus to reward your performance and contributions to the company's success.</li>
<li><b>Health and Dental Insurance:</b> Comprehensive health and dental insurance coverage is available from your first day.</li>
<li><b>401(k) Employer Matching Contribution Plan: </b>Our 401(k) plan includes employer matching contribution available from day one.</li>
</ul><div><p><b>
Diversity &amp; Inclusion</b><br>
At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we're here to support you.</p>
<p>
#LI-Hybrid</p></div></div>

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