product manager

marketing manager Jobs in Istanbul Turkey

marketing manager

marketing specialist Jobs in Istanbul Turkey

marketing specialist

senior product manager Jobs in Istanbul Turkey

senior product manager

product specialist Jobs in Istanbul Turkey

product specialist

product marketing specialist

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Product Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 Minimum 3 years of experience in
 
 product marketing or partner/vendor marketing
 
 (B2B technology/cybersecurity experience is a plus).
 </li>
 <li>
 Experience in MDF planning and ROI measurement.
 </li>
 <li>
 Proven ability in content development, campaign management, and digital distribution.
 </li>
 <li>
 Strong project management, communication, and cross-functional collaboration skills.
 </li>
 <li>
 KPI-driven mindset with experience in
 
 pipeline contribution, ROAS, and time-to-market
 
 metrics.
 </li>
 <li>
 Strong written and verbal communication skills in
 
 Turkish and English
 
 .
 </li>
 </ul>
 
 
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Develop annual/quarterly
 
 GTM plans
 
 with vendors and manage
 
 MDF budgets
 
 .
 </li>
 <li>
 Plan and coordinate end-to-end
 
 content, campaigns, and product launches
 
 .
 </li>
 <li>
 Collaborate with Sales and Presales teams to drive
 
 demand generation and pipeline acceleration
 
 .
 </li>
 <li>
 Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring
 
 content co-creation and utilization with vendors
 
 .
 </li>
 <li>
 Build scalable
 
 campaign calendars and playbooks
 
 .
 </li>
 <li>
 Track MDF investments and prepare
 
 ROI reports
 
 for events and campaigns.
 </li>
 <li>
 Manage digital content and communication processes for
 
 product launches, webinars, and partner campaigns
 
 .
 </li>
 <li>
 Ensure coordination with vendors and internal teams; maintain
 
 brand consistency
 
 .
 </li>
 <li>
 Prepare vendor-based
 
 quarterly QBR reports
 
 (results, learnings, next-quarter planning).
 </li>
 </ul>
 
 
 
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Product Marketing Specialist

Rollic

<div>
 
 Rollic is an Istanbul-based game developer and publisher.
 
 
 Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.
 
 
 Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.
 
 
 
 
 
 We are looking for
 
 Product Marketing Specialist
 
 ;
 
 
 
 
 
 
 Main Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead and execute data-driven product marketing strategies for Rollic&rsquo;s top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
 </li>
 <li>
 Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360&deg; brand communications, ensuring consistent and impactful messaging across all channels.
 </li>
 <li>
 Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
 </li>
 <li>
 Act as the primary liaison between Rollic&rsquo;s internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
 </li>
 <li>
 Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
 </li>
 <li>
 Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
 </li>
 <li>
 Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
 </li>
 <li>
 Embed a test&ndash;measure&ndash;learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
 </li>
 <li>
 Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Qualifications
 
 
 
 
 
 <ul>
 <li>
 Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
 </li>
 <li>
 Bachelor&rsquo;s Degree or equivalent in Business or related field.
 </li>
 <li>
 1+ years in mobile, product, or brand marketing.
 </li>
 <li>
 Data-driven marketer with the ability to turn insights into strategies.
 </li>
 <li>
 Experience managing cross-functional teams.
 </li>
 <li>
 Expertise in integrated marketing across paid, owned, and organic channels.
 </li>
 <li>
 Proven success in leading large-scale global campaigns, including ATL and TV productions.
 </li>
 <li>
 Strong project management skills with excellent attention to detail.
 </li>
 <li>
 Experience with influencer marketing.
 </li>
 <li>
 Excellent communication skills and comfortable presenting work.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Discover our perks and benefits:
 
 
 
 
 
 <ul>
 <li>
 Competitive salary to help you reach your highest potential
 </li>
 <li>
 Meal compensation
 </li>
 <li>
 Relocation support to Istanbul
 </li>
 <li>
 State-of-the-art equipment in your welcome package
 </li>
 <li>
 Gaming room &amp; lounge area to relax and recharge
 </li>
 <li>
 A pet-friendly office where your furry friends are welcome
 </li>
 <li>
 Gym area in the Rollic office
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 24/7 online well-being &amp; mental health support
 </li>
 <li>
 Learning &amp; development via Take-Two&rsquo;s employee program
 </li>
 <li>
 A chance to take responsibility and improve your skills continuously.
 </li>
 </ul>
 
 
</div>

Beckman Coulter Diagnostics

<div><h2 class="jobSectionHeader">About Beckman Coulter Diagnostics</h2>
For more than 80 years, Beckman Coulter Diagnostics has been a global leader in advancing laboratory excellence. Every day, millions of diagnostic tests run on our instruments&mdash;empowering clinicians with actionable insights that save lives and improve patient outcomes. 
As part of the Danaher Diagnostics Platform, you&rsquo;ll join a culture built on innovation, continuous improvement (DBS), and a commitment to enabling better healthcare for every patient, everywhere.
This role is an exciting opportunity for someone passionate about diagnostics, molecular biology, and building a strong commercial foundation within a global leader.<h2 class="jobSectionHeader">
Position Summary</h2>
The Product Specialist is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets. 
You will work closely with Sales, Marketing, and Channel Partners to ensure our customers receive world-class support, insights, and product value &mdash; while ensuring strong visibility of Beckman Coulter solutions in the market.
This role is ideal for a scientifically strong candidate who is passionate about diagnostics and is willing to build a career in sales and marketing.<h2 class="jobSectionHeader">
Key Responsibilities</h2><h3 class="jobSectionHeader">
Customer Engagement &amp; Market Development</h3><ul><li>
Conduct regular customer visits to strengthen relationships, understand needs, and identify opportunities.</li><li>
Perform competitor research and market intelligence gathering to support commercial strategy.</li><li>
Diagnose and analyze brand positioning, market trends, customer segmentation, and competitive landscape.</li></ul><h3 class="jobSectionHeader">
Marketing Operations &amp; Channel Collaboration</h3><ul><li>
Manage marketing processes with dealers, including announcements, communications, requests, and complaint handling.</li><li>
Coordinate creation, execution, and distribution of marketing, advertising, and promotional materials.</li><li>
Support dealers with product information, marketing tools, and tactical plans.</li></ul><h3 class="jobSectionHeader">
Digital Marketing &amp; Campaign Execution</h3><ul><li>
Manage and update marketing platforms: email marketing tools, CRM data entry, website updates, and e-newsletters.</li><li>
Prepare and execute online marketing campaigns, product launch events, and customer engagement events.</li><li>
Produce and manage social media content for company platforms.</li></ul><h3 class="jobSectionHeader">
Product &amp; Portfolio Support</h3><ul><li>
Register new products in the product tracking systems and ensure accuracy of product data.</li><li>
Support customers and channel partners during product campaigns and technical/marketing activities.</li><li>
Manage, follow up, and analyze customer complaints; prepare reports for senior leadership.</li></ul><h2 class="jobSectionHeader">
Knowledge, Skills &amp; Competencies</h2><ul><li>
Bachelor&rsquo;s degree in Molecular Biology, Genetics, Biomedical Sciences, or a related scientific field.</li><li>
Fluency in spoken and written English; additional languages are an asset.</li><li>
Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms.</li><li>
Strong analytical mindset with the ability to interpret data and market trends.</li><li>
Excellent communication skills with ability to work cross-functionally.</li><li>
Highly motivated to build a commercial/marketing career in the diagnostics sector.</li><li>
Proactive, organized, and committed to delivering a high standard of customer support.</li></ul>
Join our winning team today. Together, we&rsquo;ll accelerate the real-life impact of tomorrow&rsquo;s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.</div>

Marketing Specialist – In Vitro Diagnostics (IVD)

Codeway

<div>
 
 About Codeway
 
 
 Codeway is a global consumer tech company with more than 400M users worldwide.
 
 
 Since 2020, we&rsquo;ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.
 
 
 Our flagship apps &mdash; Retake AI, Cleanup, Learna, and DramaPops &mdash; and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.
 
 
 We&rsquo;re a team of 300+ people across &Idot;stanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life&rsquo;s best work.
 
 
 We&rsquo;re building the next generation of consumer tech and reimagining what mobile apps can be.
 
 
 This is Codeway. This is our way. Join us.
 
 
 
 POSITION
 
 
 
 Every product team needs to be fast-paced &amp; data-driven to be successful. And it takes an exceptional Product Specialist to make it happen.
 
 
 As a Product Specialist at Codeway, you&rsquo;ll work directly with our Head of Product and Executive Team. While you take part in every aspect of your products, you&rsquo;ll make data-driven decisions guided by business-related insights.
 
 
 It will be an important part of your job to understand different needs of different teams and allocate engineering efforts accordingly. You&rsquo;ll help them to get meaningful insights from data and you&rsquo;ll systematically re-prioritize the Product Backlog by taking business priorities into consideration.
 
 
 As you master both your technical and soft skills, you&rsquo;ll simultaneously prepare yourself to be an excellent Product Manager for Codeway&rsquo;s next generation of apps.
 
 
 At the end of the day, who could be a better candidate for being a perfect Product Manager, than a Jr. Product Specialist who has been in the front lines of building a matchless product culture, understands marketing, and is able to speak the same language with engineers?
 
 
 Yes, we both know the answer!
 
 
 
 What You&rsquo;ll Be Doing
 
 
 
 <ul>
 <li>
 Systematically analyzing big data sets to answer questions that will drive different product roadmaps and create impactful results.
 </li>
 <li>
 Periodically re-prioritizing the Product Backlog considering the business priorities as communicated by the Executive.
 </li>
 <li>
 Clearly articulating the business value to the product teams and making sure they understand the intent behind every new product or product release.
 </li>
 <li>
 Taking part in every aspect of your product such as brainstorming a new feature or releasing a new update.
 </li>
 <li>
 Leading cross-functional teams with your communication from the concept of the product all the way through to its launch.
 </li>
 <li>
 Understanding the different needs and perspectives of different teams by working closely with the data team, marketing team, QA team, executive team, etc.
 </li>
 <li>
 Continuously benchmarking, monitoring and understanding market needs and requirements, competition, customer/user requirements, and emerging technologies.
 </li>
 <li>
 Iterating with A/B tests and coming up with data-driven product decisions such as optimizing UX/UI and monetization.
 </li>
 <li>
 Optimizing and tracking monetization channels to improve LTV.
 </li>
 <li>
 Testing ongoing tasks and ensuring that everything is on schedule.
 
 
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Bring
 
 
 
 <ul>
 <li>
 Know-how. You have a technical background or experience in relevant fields.
 </li>
 <li>
 Passion. Passion for marketing, product, AI, or coding. Simple enough.
 </li>
 <li>
 Analytical approach. You're a fast learner who can independently explore and grasp new concepts. You can solve unexpected problems with your endless creativity. You can do all these individually.
 </li>
 <li>
 Scientific approach. You follow and understand scientific research papers and develop state-of-the-art algorithms.
 </li>
 <li>
 Good communication. Crystal clear communication skills.
 </li>
 <li>
 Proficiency in English. You read, write, and speak without any trouble in English.
 </li>
 <li>
 Cool vibe. You&rsquo;re open to constructive criticism and feedback. You&rsquo;re ready to improve yourself accordingly.
 </li>
 <li>
 Take the wheel. You&rsquo;re ready to get your hands dirty. You&rsquo;re hard-working, you refuse to give up until achieving what you want to get. You&rsquo;re result-driven and always aim for excellence in the work you do.
 </li>
 <li>
 Ownership. We want you to be ready to own every aspect of your project. You won&rsquo;t be a newcomer here; you&rsquo;ll own your thing.
 
 
 
 
 </li>
 </ul>
 
 What&rsquo;s In It For You
 
 
 
 <ul>
 <li>
 Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited &ldquo;BEST WORKPLACES&rdquo; environment, ranked first among all workplaces.
 </li>
 <li>
 A Competitive Compensation Package. Long story short, we take care of you.
 </li>
 <li>
 A Meal Compensation that is actually enough for a decent &amp; nutritious lunch, we&rsquo;re not following the industry standard.
 </li>
 <li>
 Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
 </li>
 <li>
 Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
 </li>
 <li>
 Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
 </li>
 <li>
 Sport Activities Support. We care about your physical wellbeing and support your gym membership.
 </li>
 <li>
 Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
 </li>
 <li>
 Udemy Free Pass. An unlimited Udemy subscription.
 </li>
 <li>
 Flexible Schedule &amp; Unlimited Vacations. This isn&rsquo;t a &ldquo;clock in, clock out&rdquo; company. We care about your productivity, not tracking every minute you&rsquo;re on site. It&rsquo;s up to you to always be responsible with your work, no matter where you are or what schedule you&rsquo;re keeping.
 </li>
 <li>
 English Course Support. Be more global and perform best at your work.
 </li>
 <li>
 Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child &amp; adolescent therapist, and face-to-face counseling for employees in Istanbul.
 </li>
 <li>
 A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
 </li>
 <li>
 Codebrew. Yes, you&rsquo;ve heard it right: We love coffee so much that we&rsquo;ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
 </li>
 <li>
 Free Breakfast. At Codebrew - every morning at 9:30 AM.
 </li>
 <li>
 No Dress Code. Dress as you like.
 </li>
 <li>
 Happy Hours Every Friday. Every. Single. Friday. When it&rsquo;s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
 </li>
 <li>
 Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
 </li>
 <li>
 Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
 </li>
 <li>
 Software Support. Subscription to any software you might need to perform at your best.
 </li>
 <li>
 Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
 </li>
 <li>
 Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
 </li>
 <li>
 Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.
 
 
 
 
 </li>
 </ul>
 
 THE RECRUITING PROCESS
 
 
 
 We are committed to keeping our recruitment process short and transparent. Here&rsquo;s how it looks like:
 
 
 
 <ul>
 <li>
 Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
 </li>
 <li>
 Case Study: We might send you a task to solve.
 </li>
 <li>
 Talent &amp; Culture Interview: Let&rsquo;s talk about your experience &amp; expectations and see what we can achieve together.
 </li>
 <li>
 Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
 </li>
 <li>
 Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
 </li>
 <li>
 Welcome Aboard! You are now a part of the team.
 
 
 
 
 </li>
 </ul>
 
 Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the
 
 
 
 "Candidate Information Notice"
 
 
 
 page at
 
 
 https://www.codeway.co
 
 
 . Codeway processes the personal data of job applicants in accordance with relevant legislation. "
 
 
 
 Privacy Notice for Employee Candidate
 
 
 "
 
 summarizes the data processing procedures during the application process.
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Codeway taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla otomatik yollarla i&scedil;lenecektir. Detayl&inodot; bilgiye
 
 
 https://www.codeway.co
 
 
 adresindeki
 
 
 
 "Aday Ayd&inodot;nlatma Metnimizin"
 
 
 
 sayfas&inodot;ndan ula&scedil;abilirsiniz. Codeway, i&scedil; ba&scedil;vurusu yapan adaylar&inodot;n ki&scedil;isel verilerini, ilgili mevzuat &ccedil;er&ccedil;evesinde i&scedil;lemektedir.
 
 
 
 "&Ccedil;al&inodot;&scedil;an Aday&inodot; &Idot;&ccedil;in Gizlilik Bildirimi"
 
 
 
 ba&scedil;vuru s&uuml;recindeki veri i&scedil;leme s&uuml;re&ccedil;lerini &ouml;zetler.
 
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

Product Specialist

clickzone - Growth Marketing Agency

<div>
 
 
 Clickzone
 
 is a data-driven growth marketing agency that specializes in driving measurable results for businesses. They offer a comprehensive suite of services, including performance marketing, SEO, growth marketing, and data analytics. By leveraging advanced data analysis and tailored strategies, Clickzone helps businesses achieve their goals and foster sustainable growth. Join them on the road to growth, where every step is built for success.
 
 
 
 At
 
 clickzone
 
 , we are looking for a
 
 Performance Marketing Specialist
 
 to enhance the effectiveness of our digital marketing strategies and continuously improve campaign performance. This position involves the strategic management, analysis, and optimization of digital marketing campaigns. We are seeking a team member who is performance-oriented, analytically minded, and embraces innovative approaches.
 
 
 Tasks
 
 <ul>
 
 <li>
 Understanding brand requirements and providing effective solutions,
 </li>
 
 <li>
 Successfully managing brand performance ads with your teammates,
 </li>
 
 <li>
 Following up on tasks and ensuring they are completed or finalized,
 </li>
 
 <li>
 Conducting strategic analysis for digital channels, using insights to improve brand performance and reporting results,
 </li>
 
 <li>
 Enhancing your expertise through teamwork and training,
 </li>
 
 <li>
 Managing the strategic and budgetary aspects of ad accounts,
 </li>
 
 <li>
 Managing and optimizing Google Ads and Meta Ads platforms,
 </li>
 
 <li>
 Planning and managing campaigns across Google Ads, Meta Ads, Yandex Ads, LinkedIn Ads, RTB House, Criteo, and similar platforms,
 </li>
 
 <li>
 Managing the budget, advertising, campaigns, and product relationships for brands,
 </li>
 
 <li>
 Communicating with brands and providing consultancy when necessary,
 </li>
 
 <li>
 Preparing daily, weekly, and monthly reports,
 </li>
 
 <li>
 Converting analyses and reports into presentations and delivering them.
 </li>
 
 </ul>
 
 Requirements
 
 <ul>
 
 <li>
 Bachelor&rsquo;s degree (4-year program),
 </li>
 
 <li>
 Preferably proficient in English,
 </li>
 
 <li>
 Strong communication skills,
 </li>
 
 <li>
 Excellent analytical thinking and problem-solving abilities,
 </li>
 
 <li>
 Proficient in mathematics,
 </li>
 
 <li>
 Strong planning, organization, and sense of responsibility,
 </li>
 
 <li>
 Preferably knowledgeable in Google Sheets (Excel) and Looker Studio, with reporting experience,
 </li>
 
 <li>
 At least 1 year of experience in digital marketing,
 </li>
 
 <li>
 Up-to-date knowledge of digital marketing tools and trends,
 </li>
 
 <li>
 Dynamic, innovative, and team-oriented.
 </li>
 </ul>
</div>

Performance Marketing Specialist

Misli

<div>
 
 
 Description
 
 
 
 
 
 
 We&rsquo;re a product-driven technology company. Our product enables us to reach all the customers in Turkey. Misli has been growing incredibly fast in last three years, but our aim is to give best customer experience to our user and be a super friendly for our customer.
 
 
 
 
 
 As a Product Specialist you will be the person setting product vision, responsible for product backlog and working closely with the Business, Data, Engineering and Design teams.
 
 
 
 
 
 Here&rsquo;s what you fundamentally need to be a
 
 Product Specialist
 
 at Misli!
 
 
 
 
 
 
 
 What we&rsquo;d like to see
 
 
 
 
 
 
 <ul>
 <li>
 Ideally, at least 3 years of previous working experience as a Product Owner, Product Manager, Business Analyst, or Project Manager, you must be a DOer, a curious learner,
 </li>
 <li>
 Excellent verbal and written communication skills in English,
 </li>
 <li>
 Have a strong technical ability and experience, Proactive, creative and troubleshooting character with strong analytical, verbal, communication and presentation skills is preferred,
 </li>
 <li>
 Strong problem-solving skills and willingness to roll up sleeves and get the job done. Multitask management and coordination ability are musts,
 </li>
 <li>
 Exceptional decision-making and communication skills,
 </li>
 <li>
 Proficiency in UX/UI principles, API integrations, JIRA, and Confluence.
 </li>
 <li>
 Software development concepts, coding experience and Expertise in A/B testing is a big plus.
 </li>
 </ul>
 
 
 
 
 
 
 What you will do
 
 
 
 
 
 
 <ul>
 <li>
 Define product vision &amp; roadmap based on OKRs and drive the delivery of this roadmap together with tech and design teams,
 </li>
 <li>
 Translate business requirements into user stories with precise and accurate criteria of acceptance that will be used by developers and testers,
 </li>
 <li>
 Prepare project plans and coordinate software development and testing processes,
 </li>
 <li>
 Transform business requirements to product backlog items. Prioritize the items in the Product Backlog to best achieve goals and missions,
 </li>
 <li>
 Become a subject matter expert for our services and products,
 </li>
 <li>
 Understand the need, analyze requirements, and give feedback to design team by working with engineering &amp; UX teams,
 </li>
 <li>
 Create, review, and improve product requirement documents (PRD), driving cross-functional execution, bridge between the business team and development teams &amp; analytics teams,
 </li>
 <li>
 Develop user stories and acceptance criteria,
 </li>
 <li>
 Monitor the progress of product development and product release plans (Knows when and why a product backlog item is included in a sprint),
 </li>
 <li>
 Attend grooming&rsquo;s with the development team to clear out any question raised during the grooming&rsquo;s, ensure the Development Team understands the requirements and objectives of the items in the Product Backlog to the level needed,
 </li>
 <li>
 Work with UX researchers to gather information about user behavior.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine buradan ula&scedil;abilirsiniz.
 
 
</div>

Kärcher

<div>
 
 Department:
 
 Consumer Products &amp; Marketing
 
 
 
 Title:
 
 Marketing Senior Specialist
 
 
 
 Direct Report:
 
 Marketing Manager
 
 
 
 Level:
 
 Senior Specialist
 
 
 
 This Is How You WOW
 
 
 
 <ul>
 <li>
 Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.
 </li>
 <li>
 Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.
 </li>
 <li>
 Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.
 </li>
 <li>
 Integrate onsite and offsite marketing resources focusing on customer experience journey.
 </li>
 <li>
 Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.
 </li>
 <li>
 Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
 </li>
 <li>
 Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.
 </li>
 <li>
 Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.
 </li>
 <li>
 ROI analysis of the investments and taking the necessary decisions for continuation of investment.
 </li>
 <li>
 Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores
 
 
 </li>
 </ul>
 
 It would be WOW if you would bring this in:
 
 
 
 <ul>
 <li>
 Having a bachelor's degree in related areas,
 </li>
 <li>
 At least 5 years of experience in marketing.
 </li>
 <li>
 Strong communication skills and problem-solving abilities.
 </li>
 <li>
 Data oriented and analytical skills.
 </li>
 <li>
 Knowledge and experience in trade marketing and brand marketing.
 </li>
 <li>
 Proficient written and verbal English skills.
 </li>
 <li>
 Experience working with agencies
 
 
 </li>
 </ul>
 
 Our K&auml;rcher WOW Package
 
 
 
 <ul>
 <li>
 Health &amp; Life Insurance,
 </li>
 <li>
 Meal Allowance (Ticket &amp; Canteen Services),
 </li>
 <li>
 Staff Discount on products,
 
 
 </li>
 </ul>
 
 So: Wanna WOW with us?
 
 
 
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Senior Marketing Specialist

Explore 1017+ Product marketing specialist in Istanbul Turkey this December. Find roles across top companies and apply now to boost your career.

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