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product marketing specialist

Barikat Grup

<div>
 <p>
  Barikat is looking for a
  <strong>
   Product Marketing Specialist
  </strong>
  to join our
  <strong>
   Marketing Department
  </strong>
  , based in
  <strong>
   Ankara or &Idot;stanbul
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3 years of experience in
   <strong>
    product marketing or partner/vendor marketing
   </strong>
   (B2B technology/cybersecurity experience is a plus).
  </li>
  <li>
   Experience in MDF planning and ROI measurement.
  </li>
  <li>
   Proven ability in content development, campaign management, and digital distribution.
  </li>
  <li>
   Strong project management, communication, and cross-functional collaboration skills.
  </li>
  <li>
   KPI-driven mindset with experience in
   <strong>
    pipeline contribution, ROAS, and time-to-market
   </strong>
   metrics.
  </li>
  <li>
   Strong written and verbal communication skills in
   <strong>
    Turkish and English
   </strong>
   .
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop annual/quarterly
   <strong>
    GTM plans
   </strong>
   with vendors and manage
   <strong>
    MDF budgets
   </strong>
   .
  </li>
  <li>
   Plan and coordinate end-to-end
   <strong>
    content, campaigns, and product launches
   </strong>
   .
  </li>
  <li>
   Collaborate with Sales and Presales teams to drive
   <strong>
    demand generation and pipeline acceleration
   </strong>
   .
  </li>
  <li>
   Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring
   <strong>
    content co-creation and utilization with vendors
   </strong>
   .
  </li>
  <li>
   Build scalable
   <strong>
    campaign calendars and playbooks
   </strong>
   .
  </li>
  <li>
   Track MDF investments and prepare
   <strong>
    ROI reports
   </strong>
   for events and campaigns.
  </li>
  <li>
   Manage digital content and communication processes for
   <strong>
    product launches, webinars, and partner campaigns
   </strong>
   .
  </li>
  <li>
   Ensure coordination with vendors and internal teams; maintain
   <strong>
    brand consistency
   </strong>
   .
  </li>
  <li>
   Prepare vendor-based
   <strong>
    quarterly QBR reports
   </strong>
   (results, learnings, next-quarter planning).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 </p>
 <p>
  https://www.barikat.com.tr/kvkk-bilgilendirme
 </p>
</div>


Product Marketing Specialist

Rollic

<div>
 <p>
  Rollic is an Istanbul-based game developer and publisher.
 </p>
 <p>
  Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.
 </p>
 <p>
  Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for
  <strong>
   Product Marketing Specialist
  </strong>
  ;
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Main Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Lead and execute data-driven product marketing strategies for Rollic&rsquo;s top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
  </li>
  <li>
   Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360&deg; brand communications, ensuring consistent and impactful messaging across all channels.
  </li>
  <li>
   Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
  </li>
  <li>
   Act as the primary liaison between Rollic&rsquo;s internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
  </li>
  <li>
   Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
  </li>
  <li>
   Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
  </li>
  <li>
   Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
  </li>
  <li>
   Embed a test&ndash;measure&ndash;learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
  </li>
  <li>
   Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Desired Skills and Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
  </li>
  <li>
   Bachelor&rsquo;s Degree or equivalent in Business or related field.
  </li>
  <li>
   3+ years in mobile, product, or brand marketing.
  </li>
  <li>
   Data-driven marketer with the ability to turn insights into strategies.
  </li>
  <li>
   Experience managing cross-functional teams.
  </li>
  <li>
   Expertise in integrated marketing across paid, owned, and organic channels.
  </li>
  <li>
   Proven success in leading large-scale global campaigns, including ATL and TV productions.
  </li>
  <li>
   Strong project management skills with excellent attention to detail.
  </li>
  <li>
   Experience with influencer marketing.
  </li>
  <li>
   Excellent communication skills and comfortable presenting work.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Discover our perks and benefits:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Competitive salary to help you reach your highest potential
  </li>
  <li>
   Meal compensation
  </li>
  <li>
   Relocation support to Istanbul
  </li>
  <li>
   State-of-the-art equipment in your welcome package
  </li>
  <li>
   Gaming room &amp; lounge area to relax and recharge
  </li>
  <li>
   A pet-friendly office where your furry friends are welcome
  </li>
  <li>
   Gym area in the Rollic office
  </li>
  <li>
   Private health insurance
  </li>
  <li>
   24/7 online well-being &amp; mental health support
  </li>
  <li>
   Learning &amp; development via Take-Two&rsquo;s employee program
  </li>
  <li>
   A chance to take responsibility and improve your skills continuously.
  </li>
 </ul>
 <p>
 </p>
</div>


Hitachi Energy

<div><p><b>About Us</b>
</p><p>We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out.</p><p><b>
Description</b>
</p><p><b>The Opportunity</b></p><p>
Hitachi Energy is a pioneering technology leader that is helping to increase access to affordable, reliable, sustainable and modern energy for all. We help to power your home, keep the factories running, and our hospitals and schools open. Come as you are and prepare to get better as you learn from others. Bring your passion, bring your energy, and plug into a team that appreciates a simple truth: Diversity + Collaboration = Great Innovation</p><p>
We seek for &ldquo;<b>Product Marketing Specialist&rdquo; </b>who will be able to demonstrate knowledge in Hitachi Energy in Distribution Transformers in Dudullu location in Istanbul.</p><p></p><p><b>
How you will make an impact</b></p><ul><li>
Sells products/systems/services to customers, focusing on volume, mix and profitability targets for assigned Business Units/Product Groups.</li><li>
Prepares offers in coordination with the bid and proposal department and/or the Marketing Manager. Ensures appropriate technical and financial aspects of offers, including prices and trading conditions.</li><li>
Establishes and maintains effective customer relationships to understand customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution. Ensures a positive customer experience throughout the sales process</li><li>
Prepares sales plans using company tools. Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.</li><li>
Creates added value for the customer and Hitachi Energy and ensures the successful outcome of transactions, contracts and proposals by using effective sales techniques. Communicates details in accordance with Hitachi Energy offering and strategy (delivery time, payments, and general terms and conditions).</li><li>
Ensures efficient value proposition to customers.</li><li>
Identifies and drives the development of new market opportunities in the designated market and ensures knowhow sharing and cross-collaboration.</li><li>
Responsible to ensure compliance with applicable external &amp; internal regulations, procedures &amp; guidelines</li></ul><p></p><p><b>
Your Background:</b></p><ul><li><p>
Bachelor&rsquo;s degree in Electrical Engineering Degree,</p></li><li><p>
At least 1 years experience, in sales of transformers is preferable,</p></li><li><p>
Excellent command of written and spoken English and Turkish,</p></li><li><p>
Knowing any of the Arabic, French and Spanish languages will be considered a plus.</p></li><li><p>
Action oriented, analytical, attention to detail, communicate effectively, customer oriented, intercultural sensitivity, market and technical oriented, able to manage projects,</p></li><li><p>
No restriction for intensive travelling (both domestic &amp; abroad).</p></li></ul><p></p><p><b>
More About Us</b></p><p>
We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out.</p><p>
For this role, depending on grade and experience, we offer the following employee benefits;</p><p></p><ul><li>Access to a comprehensive wellbeing program,</li><li>Private health insurance,</li><li>Transportation allowance.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a </b><b>general inquiry form</b><b> on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.</b></h2><p></p><h2 class="jobSectionHeader"><b>
This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.</b></h2></div><p></p>

Solenis

<div><div>At Diversey &ndash; A Solenis Company, we are committed to delivering cutting-edge hygiene, infection prevention, and cleaning solutions that protect and care for people and the planet.</div><div>
We're looking for a Marketing Specialist to join our team and help drive the success of our campaigns, product launches, and brand initiatives.</div><div>
In this role, you&rsquo;ll develop and manage marketing strategies that generate leads, build awareness, and deliver measurable results. You&rsquo;ll work cross-functionally with internal teams, analyze campaign performance, and bring both creativity and data-driven thinking to the table.</div><div></div><div>
As a Marketing Specialist, you will be responsible for driving all product marketing needs of the country portfolio, creating a clear value proposition for the Institutional Business Unit. This includes portfolio rationalization and optimization, product improvement and development and managing the P&amp;L of the assigned portfolio. You will also support downstream marketing to strengthen sales efforts and work closely across the entire Middle East and North Africa platform for all sectors.</div><div>
In this role, you will lead key campaigns, events, and product initiatives. You will also create, manage, and analyze marketing campaigns that drive growth for products and services. Strong awareness of current trends and target audience needs is essential, as you will collaborate with cross-functional teams to develop impactful initiatives with measurable results.</div><div></div><div>
Key Responsibilities:</div><ul><li>
Lead the marketing activities for the country portfolio, including product optimization, improvement, and new development.</li><li>
Manage the P&amp;L of the assigned portfolio and ensure alignment with business goals.</li><li>
Plan and execute marketing campaigns, events, and product initiatives across the MENA region.</li><li>
Organize events, conduct market research, and analyze KPIs to evaluate success and identify improvement areas.</li><li>
Monitor current market trends to develop effective outbound and inbound campaigns.</li><li>
Collaborate with other departments to create impactful marketing and advertising content.</li><li>
Analyze ongoing campaigns and assess performance through KPIs.</li><li>
Prepare detailed reports on lead generation, site traffic, and other key metrics.</li><li>
Ensure downstream marketing support to strengthen sales activities.</li></ul><div></div><div>
Required Qualifications:</div><ul><li>
Bachelor&rsquo;s degree in Business, Marketing, or a related field (or equivalent work experience).</li><li>
Minimum of 3 years experience in a similar market and role.</li><li>
Proven experience with product launches or integrated marketing campaigns.</li><li>
Strong data analysis skills and the ability to interpret qualitative and quantitative insights.</li><li>
Solid understanding of both traditional and digital marketing channels.</li><li>
Excellent verbal and written communication skills in English.</li><li>
Knowledge of HTML, CSS, and Adobe Acrobat.</li><li>
Proficiency with content management systems.</li><li>
Strong organizational and project management skills.</li></ul><div></div><div>
What You&rsquo;ll Do:</div><ul><li>
Plan and execute inbound and outbound marketing campaigns</li><li>
Lead product launches and integrated marketing initiatives</li><li>
Analyze marketing performance data and optimize campaigns</li><li>
Collaborate with content, design, and product teams on messaging and materials</li><li>
Report on key metrics like lead generation, website traffic, and engagement</li></ul><div></div><div>
At Diversey, we have a culture with focus on diversity, inclusion, well-being, flexibility and orderliness - where we respect each other, where we as a company have employed the whole person, and where there is room for and understanding of the whole person.</div><div>
We value the great importance of a good social environment, and we prioritize a safe working environment where you can feel safe and comfortable.</div><div>
Employee satisfaction and engagement is very important to us - we want to make sure that you develop and stay with us for many years.</div><div><i>
We understand that not every candidate will possess every desired qualification listed above. If your experience varies from our outlined requirements, yet you believe you can bring value to the role, we encourage you to apply and share your unique perspective with us.</i></div><div><i>
We recognize that our people are our greatest asset. We offer attractive compensation, comprehensive benefits, and abundant opportunities for professional growth and development. If you're passionate about working for a world-class company and enjoy tackling complex challenges, we invite you to consider joining our team.</i></div><div>
Solenis is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Affirmative Action Employer. We value diversity and do not discriminate</div></div><div></div>

Marketing Specialist

<div></div><div><div>At Diversey &ndash; A Solenis Company, we are committed to delivering cutting-edge hygiene, infection prevention, and cleaning solutions that protect and care for people and the planet.</div><div></div><div>
We are seeking an experienced Product Specialist to lead the growth, profitability, and lifecycle management of our pharmaceutical product portfolios across the Middle East and Africa (MEA) region.</div><div>
This role is ideal for a strategic, commercially minded professional with a solid B2B background, a strong understanding of pharma or life sciences, and experience delivering results in a cross-functional, matrixed environment.</div><div></div><div>
Key Responsibilities:</div><ul><li>Define and lead the regional product portfolio strategy with a strong focus on growth and P&amp;L performance</li><li>Manage the full product lifecycle: from insights and innovation to market launch and portfolio optimization</li><li>Coordinate cross-functional efforts with R&amp;D, Regulatory, Supply Chain, Marketing, and local commercial teams</li><li>Adapt and activate the value proposition for key customer segments across diverse markets</li><li>Execute marketing programs aligned with customer needs and business priorities</li><li>Support the global innovation strategy by aligning regional execution with long-term objectives</li><li>Analyze portfolio performance, identify growth opportunities, and make data-driven recommendations</li><li>Facilitate collaboration across departments, ensuring alignment on product and market priorities</li></ul><div></div><div>
Qualifications &amp; Experience:</div><ul><li>5&ndash;10 years of experience as a Product Specialist or Product Manager, preferably in pharmaceuticals, healthcare, or life sciences</li><li>Strong B2B experience with demonstrated success in regional or international roles</li><li>University degree in Marketing, Business Administration, Pharmaceutical Sciences, Chemistry, or a related field</li><li>Proven experience in product lifecycle management, portfolio strategy, and cross-functional leadership</li><li>Knowledge of MEA market dynamics and regulatory environments is highly desirable</li><li>Strong analytical, communication, and stakeholder management skills</li></ul><div></div><div>
What We Offer:</div><ul><li>A strategic and impactful role within a purpose-driven organization</li><li>The opportunity to lead innovation and commercial execution across a dynamic region</li><li>Collaboration with global and regional teams in a fast-moving and evolving industry</li><li>A culture that values innovation, accountability, and cross-functional partnership</li></ul><div></div><div>
At Diversey, we have a culture with focus on diversity, inclusion, well-being, flexibility and orderliness - where we respect each other, where we as a company have employed the whole person, and where there is room for and understanding of the whole person.</div><div>
We value the great importance of a good social environment, and we prioritize a safe working environment where you can feel safe and comfortable.</div><div>
Employee satisfaction and engagement is very important to us - we want to make sure that you develop and stay with us for many years.</div><div>
We understand that not every candidate will possess every desired qualification listed above. If your experience varies from our outlined requirements, yet you believe you can bring value to the role, we encourage you to apply and share your unique perspective with us.</div><div>
We recognize that our people are our greatest asset. We offer attractive compensation, comprehensive benefits, and abundant opportunities for professional growth and development. If you're passionate about working for a world-class company and enjoy tackling complex challenges, we invite you to consider joining our team.</div><div>
Solenis is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Affirmative Action Employer. We value diversity and do not discriminate</div><div>
on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.</div></div>

Product Specialist

clickzone - Growth Marketing Agency

<div>
 <p>
  <strong>
   Clickzone
  </strong>
  is a data-driven growth marketing agency that specializes in driving measurable results for businesses. They offer a comprehensive suite of services, including performance marketing, SEO, growth marketing, and data analytics. By leveraging advanced data analysis and tailored strategies, Clickzone helps businesses achieve their goals and foster sustainable growth. Join them on the road to growth, where every step is built for success.
 </p>
 <br/>
 <p>
  At
  <strong>
   clickzone
  </strong>
  , we are looking for a
  <strong>
   Performance Marketing Specialist
  </strong>
  to enhance the effectiveness of our digital marketing strategies and continuously improve campaign performance. This position involves the strategic management, analysis, and optimization of digital marketing campaigns. We are seeking a team member who is performance-oriented, analytically minded, and embraces innovative approaches.
 </p>
 <br/>
 Tasks
 <br/>
 <ul>
  <br/>
  <li>
   Understanding brand requirements and providing effective solutions,
  </li>
  <br/>
  <li>
   Successfully managing brand performance ads with your teammates,
  </li>
  <br/>
  <li>
   Following up on tasks and ensuring they are completed or finalized,
  </li>
  <br/>
  <li>
   Conducting strategic analysis for digital channels, using insights to improve brand performance and reporting results,
  </li>
  <br/>
  <li>
   Enhancing your expertise through teamwork and training,
  </li>
  <br/>
  <li>
   Managing the strategic and budgetary aspects of ad accounts,
  </li>
  <br/>
  <li>
   Managing and optimizing Google Ads and Meta Ads platforms,
  </li>
  <br/>
  <li>
   Planning and managing campaigns across Google Ads, Meta Ads, Yandex Ads, LinkedIn Ads, RTB House, Criteo, and similar platforms,
  </li>
  <br/>
  <li>
   Managing the budget, advertising, campaigns, and product relationships for brands,
  </li>
  <br/>
  <li>
   Communicating with brands and providing consultancy when necessary,
  </li>
  <br/>
  <li>
   Preparing daily, weekly, and monthly reports,
  </li>
  <br/>
  <li>
   Converting analyses and reports into presentations and delivering them.
  </li>
  <br/>
 </ul>
 <br/>
 Requirements
 <br/>
 <ul>
  <br/>
  <li>
   Bachelor&rsquo;s degree (4-year program),
  </li>
  <br/>
  <li>
   Preferably proficient in English,
  </li>
  <br/>
  <li>
   Strong communication skills,
  </li>
  <br/>
  <li>
   Excellent analytical thinking and problem-solving abilities,
  </li>
  <br/>
  <li>
   Proficient in mathematics,
  </li>
  <br/>
  <li>
   Strong planning, organization, and sense of responsibility,
  </li>
  <br/>
  <li>
   Preferably knowledgeable in Google Sheets (Excel) and Looker Studio, with reporting experience,
  </li>
  <br/>
  <li>
   At least 1 year of experience in digital marketing,
  </li>
  <br/>
  <li>
   Up-to-date knowledge of digital marketing tools and trends,
  </li>
  <br/>
  <li>
   Dynamic, innovative, and team-oriented.
  </li>
 </ul>
</div>


Performance Marketing Specialist

Explore 817+ Product marketing specialist in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.

817 product marketing specialist jobs IN Istanbul Turkey

Product Marketing Specialist

Product Marketing Specialist

Product Marketing Specialist

Marketing Specialist

Product Specialist

Performance Marketing Specialist

Performance Marketing Specialist