product marketing specialist

<div>
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Ensure product specs, images, and descriptions are accurate and consistent across TCL website, e-commerce platforms, retail partner sites, and in-store materials.
 </li>
 <li>
 Optimize product pages and offline materials for SEO, metadata, keywords, and structured content.
 </li>
 <li>
 Collaborate with digital, social, and retail teams to amplify product visibility across paid, organic, and physical channels.
 </li>
 <li>
 Monitor web traffic, in-store engagement, click-through rates, and conversion metrics to identify performance gaps.
 </li>
 <li>
 Coordinate with global and regional teams to localize product messaging and assets for all channels.
 </li>
 <li>
 Support product launches with digital and in-store readiness checks and content alignment.
 </li>
 <li>
 Conduct regular audits to maintain content quality and compliance across all platforms and retail environments.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 2-4 years of experience in product marketing, e-commerce, digital content management, or retail marketing.
 </li>
 <li>
 Strong understanding of SEO, web analytics, digital merchandising, and in-store marketing tactics.
 </li>
 <li>
 Experience with CMS platforms, Google Analytics, keyword tools, and retail marketing tools.
 </li>
 <li>
 Detail-oriented with a passion for accuracy and optimization.
 </li>
 <li>
 Fluent in English and Arabic.
 </li>
 <li>
 Ability to work cross-functionally and manage multiple product lines and channels.
 </li>
 </ul>
</div>

Product Marketing Specialist

Sumerge

<div>
 <ul>
 <li>
 Lead end-to-end marketing campaign planning and execution for Sumerge's Digital Experience and Modernization offerings
 </li>
 <li>
 Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems
 </li>
 <li>
 Manage content strategy and production &mdash; case studies, whitepapers, videos, brochures, and success stories
 </li>
 <li>
 Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation
 </li>
 <li>
 Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities
 </li>
 <li>
 Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions
 </li>
 <li>
 Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks)
 </li>
 <li>
 Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes
 </li>
 <li>
 Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics
 </li>
 <li>
 Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets
 </li>
 <li>
 Ensure brand consistency and storytelling quality across all internal and external touchpoints
 </li>
 <li>
 Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in&nbsp;Marketing, Business, or Communications
 </li>
 <li>
 3-5 years&nbsp;of experience in&nbsp;product or campaign marketing&nbsp;within&nbsp;IT, SaaS, or digital transformation&nbsp;environments
 </li>
 <li>
 Proven experience in&nbsp;campaign planning, execution, and performance analysis
 </li>
 <li>
 Proficiency with&nbsp;marketing automation, CRM, and analytics platforms&nbsp;(HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager)
 </li>
 <li>
 Strong analytical skills with the ability to interpret campaign data and optimize accordingly
 </li>
 <li>
 Excellent written and verbal communication skills in&nbsp;English&nbsp;(Arabic is a plus)
 </li>
 <li>
 Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns
 </li>
 </ul>
</div>

sumerge

<div><ul><li>Lead end-to-end marketing campaign planning and execution for Sumerge&rsquo;s Digital Experience and Modernization offerings.</li>
<li>Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems.</li>
<li>Manage content strategy and production &mdash; case studies, whitepapers, videos, brochures, and success stories.</li>
<li>Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation.</li>
<li>Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities.</li>
<li>Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions.</li>
<li>Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks).</li>
<li>Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes.</li>
<li>Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics.</li>
<li>Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets.</li>
<li>Ensure brand consistency and storytelling quality across all internal and external touchpoints.</li>
<li>Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.</li>
</ul>
Requirements<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Business, or Communications.</li>
<li>3-5 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments.</li>
<li>Proven experience in campaign planning, execution, and performance analysis.</li>
<li>Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager).</li>
<li>Strong analytical skills with the ability to interpret campaign data and optimize accordingly.</li>
<li>Excellent written and verbal communication skills in English (Arabic is a plus).</li>
<li>Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns.</li></ul></div>

IANS

<div>Sales Enablement Specialist

Location: Boston (minimum 2 days per week in office)

Position Summary:

IANS' Marketing team is seeking a Sales Enablement Specialist to support our sales organization with tools, materials, and resources they need to effectively communicate our value proposition and generate revenue across our product portfolio.

Reporting to the Senior Director of Product Marketing, you'll serve as the critical link between Marketing, Product, and Sales, ensuring that our go-to-market messaging and materials support sales through each stage of the funnel. 


Responsibilities
<ul>
<li>Bridge Product Marketing and Sales: Translate marketing campaigns, product positioning, and messaging insights into practical sales materials, messages and communication tools.</li>
<li>Sales Content Creation: Work with product marketing team members to develop and maintain high-impact sales enablement materials such as, one-pagers, case studies, and email templates.</li>
<li>Sales Communication Materials: Craft compelling sales messaging, including outreach emails, talk tracks, and call scripts that help reps communicate value clearly and consistently across the buyer journey.</li>
<li>Content Management: Organize and manage enablement content in our platform, Allego.</li>
<li>Feedback Loop: Meet with sales team members on a regular basis to gather feedback from Sales to continuously refine messaging, content, and enablement programs.</li>
<li>Go-to-Market Alignment: Support the Product Marketing team with new product launches by ensuring sales teams are equipped with the appropriate materials and trained to communicate product value.</li>
<li>Performance Measurement: Track enablement content usage and sales impact metrics to optimize future programs.</li></ul> 


Qualifications
<ul>
<li>3&ndash;5 years of experience in sales enablement, product marketing, or a related marketing role (B2B experience a requirement).</li>
<li>Strong understanding of how to align product messaging to buyer needs and sales conversations.</li>
<li>Exceptional written and verbal communication skills, with an eye for sales driven messaging.</li>
<li>Proficiency with sales enablement and CRM tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo).</li>
<li>Highly collaborative &mdash; enjoy working cross-functionally and influencing across departments.</li></ul></div>

Sales Enablement Specialist- Marketing

Libbey

At Libbey, we are MAKERS. No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!
 
LIBBEY: For Makers, By Makers. Since 1818!
 
OVERVIEW
 The Category Marketing Specialist is responsible for supporting the daily execution of product marketing activities including, but not limited to product planning, product lifecycle management and data analysis and reporting for assigned categories. The Category Marketing Specialist will collaborate with cross-functional teams including sales, channel, pricing and NPD, among others; and must have a shared Passion for Winning!
 
This Category Marketing Specialist role is for the glassware category, inclusive of beverageware, bakeware, serveware, storage and home décor.
 
RESPONSIBILITIES
 <ul>
<li>Assist in managing the glassware product lines to drive sales and margin growth, while reducing complexity across the Foodservice and Retail channels.</li>
<li>Identify category issues and opportunities and contribute to portfolio planning to address issues and exploit opportunities.</li>
<li>Support the execution of portfolio health activities, including demand planning/forecasting, quality solutions, packaging enhancements, sku rationalization, excess and obsolete reduction, pricing recommendations and other product-related needs that improve commercial performance.</li>
<li>Execute product strategies in assigned categories, including but not limited to marketing collateral, tradeshow activations, website content, etc.</li>
<li>Conduct market research and provide insights to contextualize new product development recommendations.</li>
<li>Maintain product databases with product specifications and related product details/attributes.</li>
<li>Configure existing and new product opportunities to initiate projects in Dynamics CRM as needed.</li>
<li>Enable effective selling through maintained competitive assessments and development of sales tools & training materials.</li>
<li>Lead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).</li>
<li>Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success.</li>
</ul>
REQUIREMENTS & QUALIFICATIONS
 <ul>
<li>Bachelor’s Degree in Marketing, Business Administration, or related field, or equivalent experience</li>
<li>2+ years of experience in product management, new product development or marketing required</li>
<li>Demonstrated organizational aptitude, ability to manage projects from start to completion</li>
<li>Strong analytical skills with ability to interpret findings into action plans</li>
<li>Proven ability to work effectively with a team to accomplish goals and objectives</li>
<li>Ability to work multiple tasks simultaneously to meet deadlines with minimal oversight</li>
<li>Attention to detail and excellent time management skills are essential</li>
<li>Strong written, verbal and presentation skills</li>
<li>Proficiency in Microsoft Office - Excel, Word, and PowerPoint essential</li>
<li>Travel up to 10% for needed trade shows, customer visits, sales support, etc.</li>
</ul>
COMPETENCIES FOR SUCCESS
 <ul>
<li>Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.</li>
<li>Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.</li>
<li>Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.</li>
<li>Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.</li>
</ul>
Libbey is an Equal Employment Opportunity (“EEO”) Employer.
 We are committed to an inclusive workplace, free of harassment and discrimination.

Category Marketing Specialist

Global Inspire Group W.L.L

AI powered vehicle tracking solutions specialist :We are seeking a dynamic and results driven MARKETING EXECUTIVE to join our growing team. The ideal candidate will play a key role in planning, executive and optimizing marketing campaigns across digital and traditional channels. You will collaborate closely with the sales and product teams to enhance brand awareness, generate qualified leads and drive business growth.<ul><li>Collaborated with clients to design tailored vehicle tracking, driver behavior monitoring, and fuel efficiency systems using Al-powered GPS solution.</li><li>Conducted product presentations, technical demonstrations, and solution proposals for fleet operators and corporate clients.</li><li>Coordinated with the sales and technical teams to align customer requirements with system capabilities, ensuring smooth implementation and post-sales support.</li><li>Analyzed market trends, competitor offerings, and customer feedback to refine go-to-market strategies.</li><li>Reported marketing analytics and campaign performance to senior management for decision-making and business expansion planning.</li></ul>Experience : 2-3 yearsDriving License RequiredNOC NeededJob Type: PermanentPay: QAR2,500.00 - QAR4,000.00 per month

Marketing Executive

Rooya

Job Title: Marketing Specialist Location: Riyadh, Saudi Arabia Job Type: Full-time Experience Level: 3+ yearsCompany Overview: Rooya is seeking a bilingual Marketing Specialist to join our Riyadh team. The role leads digital campaigns, content, and channel management, tying marketing activity to tangible B2B outcomes that support business growth.Job Description: We&rsquo;re looking for a hands-on, results-oriented B2B marketer to run Arabic/English campaigns, produce clear content, manage landing pages and email, and track performance with simple dashboards. The role includes coordinating and validating our external marketing partner&rsquo;s deliverables, timelines, budgets, and KPIs.Key Responsibilities:<ul><li>Plan and execute paid/organic campaigns in Arabic and English.</li><li>Maintain a content calendar; craft posts, emails, and landing pages.</li><li>Track CPL, conversions, email open/click; optimize continuously.</li><li>Develop expert-level product/solution knowledge (value, use cases, competitive context) and translate features into clear benefits.</li><li>Keep CRM data clean and connect results to pipeline.</li><li>Coordinate/oversee the marketing partner and vendors: review outputs, align messaging, verify schedules/budgets/KPIs.</li><li>Support sales collateral and event readiness as needed.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s in Marketing/Business/Communications or related field.</li><li>3+ years in B2B marketing.</li><li>Strong English (writing/editing) and fluent Arabic.</li><li>Practical experience with ads, analytics, CRM, and email tools.</li><li>Proven ability to write persuasive copy, stay organized, and make data-based decisions.</li></ul>What We Offer:<ul><li>Competitive salary based on experience (6,000 &ndash; 9,000 SAR + Commission).</li><li>Collaborative culture with growth opportunities.</li><li>Flexible working practices with clear deliverables.</li></ul>Apply: careers@rooya.ai &mdash; Subject: Marketing Specialist &ndash; Riyadh&#1606;&#1608;&#1593; &#1575;&#1604;&#1608;&#1592;&#1610;&#1601;&#1577;: &#1583;&#1608;&#1575;&#1605; &#1603;&#1575;&#1605;&#1604;, &#1583;&#1575;&#1574;&#1605;, &#1593;&#1602;&#1583; &#1605;&#1583;&#1577; &#1575;&#1604;&#1593;&#1602;&#1583;: 12 &#1588;&#1607;&#1585;&#1575;&#1604;&#1585;&#1575;&#1578;&#1576; &#1575;&#1604;&#1605;&#1583;&#1601;&#1608;&#1593;: &#65020;&#1638;&#1644;&#1632;&#1632;&#1632;&#1643;&#1632;&#1632;&nbsp;&#1604;&#1603;&#1604; &#1588;&#1607;&#1585;

Marketing Specialist

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