product marketing specialist

PetroApp

<div><p>PetroApp is looking for a driven and strategic <b>Product Marketing Specialist</b> to own the positioning, messaging, and go-to-market strategy for our fleet and mobility products. You'll sit at the intersection of Product, Sales, and Marketing &mdash; translating complex product capabilities into compelling narratives that drive acquisition, adoption, and retention.</p><p>
This role is for someone who thrives in a fast-paced environment, understands the Saudi B2B landscape, and knows how to move the needle across the full product lifecycle.</p><p><b>
What you'll do:</b></p><ul><li><b>
Define positioning and ICP:</b> Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticals.</li><li><b>
Lead go-to-market execution:</b> Own product launches end-to-end &mdash; driving cross-functional alignment with Sales, Product, and Marketing teams, and tracking performance against defined KPIs.</li><li><b>
Enable the sales team:</b> Build vertical-specific collateral including case studies for logistics and FMCG clients, battlecards, and objection-handling playbooks that accelerate deal velocity.</li><li><b>
Drive lifecycle and retention:</b> Map customer activation journeys, design in-app nudge strategies, and execute CRM-led campaigns to improve product stickiness and reduce churn.</li><li><b>
Monitor the competitive landscape:</b> Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks, whitespace opportunities, and competitive threats.</li><li><b>
Close the product-market fit loop:</b> Build structured feedback mechanisms around pricing, packaging, and feature adoption to continuously sharpen our positioning.</li></ul><br>
<b>
Requirements</b><p><b><br>
Education &amp; Experience</b></p><ul><li>
Bachelor's degree in Business Administration, Marketing, or a related field</li><li>
4&ndash;6 years of experience in B2B and/or B2C product marketing</li></ul><p><b>
Technical Skills</b></p><ul><li>
Proficient in Microsoft Office Suite, Slack, and ERP systems</li><li>
Hands-on experience with SEO tools and CRM platforms</li><li>
Strong grasp of funnel optimization, SaaS metrics, and pricing strategy</li><li>
Market research and data analysis capabilities</li><li>
Business acumen in fintech or mobility sectors is a strong plus</li></ul><p><b>
Language</b></p><ul><li>
Proficient in Arabic &amp; English
</li></ul><p><b>Behavioural Competencies</b></p><ul><li>
Quality-oriented with high attention to detail</li><li>
Strong communicator who can influence across functions</li><li>
Customer-focused mindset</li><li>
Innovative thinker with adaptability in a dynamic environment</li><li>
High numerical and analytical ability</li></ul></div>

Product Marketing Specialist

PetroApp | بتروآب

<div>
 PetroApp is looking for a driven and strategic
 <strong>
  Product Marketing Specialist
 </strong>
 to own the positioning, messaging, and go-to-market strategy for our fleet and mobility products. You'll sit at the intersection of Product, Sales, and Marketing &mdash; translating complex product capabilities into compelling narratives that drive acquisition, adoption, and retention.
 <br/>
 <br/>
 This role is for someone who thrives in a fast-paced environment, understands the Saudi B2B landscape, and knows how to move the needle across the full product lifecycle.
 <br/>
 <br/>
 <strong>
  What you'll do:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Define positioning and ICP: Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticals
  </li>
  <li>
   Lead go-to-market execution: Own product launches end-to-end &mdash; driving cross-functional alignment with Sales, Product, and Marketing teams, and tracking performance against defined KPIs
  </li>
  <li>
   Enable the sales team: Build vertical-specific collateral including case studies for logistics and FMCG clients, battlecards, and objection-handling playbooks that accelerate deal velocity
  </li>
  <li>
   Drive lifecycle and retention: Map customer activation journeys, design in-app nudge strategies, and execute CRM-led campaigns to improve product stickiness and reduce churn
  </li>
  <li>
   Monitor the competitive landscape: Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks, whitespace opportunities, and competitive threats
  </li>
  <li>
   Close the product-market fit loop: Build structured feedback mechanisms around pricing, packaging, and feature adoption to continuously sharpen our positioning
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <strong>
  Education &amp; Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Business Administration, Marketing, or a related field
  </li>
  <li>
   4-6 years of experience in B2B and/or B2C product marketing
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Technical Skills
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proficient in Microsoft Office Suite, Slack, and ERP systems
  </li>
  <li>
   Hands-on experience with SEO tools and CRM platforms
  </li>
  <li>
   Strong grasp of funnel optimization, SaaS metrics, and pricing strategy
  </li>
  <li>
   Market research and data analysis capabilities
  </li>
  <li>
   Business acumen in fintech or mobility sectors is a strong plus
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Language
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proficient in Arabic &amp; English
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Behavioural Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Quality-oriented with high attention to detail
  </li>
  <li>
   Strong communicator who can influence across functions
  </li>
  <li>
   Customer-focused mindset
  </li>
  <li>
   Innovative thinker with adaptability in a dynamic environment
  </li>
  <li>
   High numerical and analytical ability
  </li>
 </ul>
</div>


Victaulic

<div><p><b>Job Description</b></p><p></p><div>
Aligned with the sales growth strategy, the Marketing Specialist &ndash; Commercial Mechanical is responsible for spearheading the strategic development and implementation of product launch strategies and go-to-market programs targeting the global commercial construction industry.</div><div></div><div>
Victaulic is seeking a strategic and execution-focused Product Marketing Specialist to lead product commercialization initiatives form concept through launch and lifecycle management. This role sits at the intersection of product, sales, engineering, and marketing, driving alignment and delivering impactful go-to-market strategies that fuel business growth.</div><div></div><div>
The ideal candidate is a dynamic individual with direct experience driving new product introductions, product positioning, and technical marketing for the B2B market.</div><div></div><div><b>
What they bring to the table:</b></div><ul><li>
Strong solutions-oriented mindset</li><li>
Driven to understand the bigger picture</li><li>
Attention to detail in time management, creating efficiencies, writing, editing</li><li>
Acts and moves with a sense of urgency</li><li>
Ability to dig into the ambiguous and create actionable plans</li><li>
Determined and dependable team player</li></ul><div></div><div><b>
Responsibilities</b></div><ul><li>
Responsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization priorities</li><li>
Interface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plans</li><li>
Lead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectives</li><li>
Bridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion. Tactical areas include but are not limited to product positioning, value proposition development, competitive analysis, technical documentation, public relations materials, sales tools, launch communications, and customer education programs and campaigns.</li><li>
Assist in development of annual and long-range product commercialization roadmap development, launch calendars and budgets</li><li>
Leverage market insights, competitive intelligence, and voice-of-customer to create clear and value-oriented product messaging that breaks through channel noise - partner with engineering and product management to translate technical features into customer benefits and compelling value propositions</li><li>
Ensure product messaging consistency and adherence to all corporate brand graphic standards and guidelines across all product touchpoints</li><li>
Monitor performance post-launch and gather feedback to inform continuous improvement and future product development</li><li>
Identify areas for operational improvement within responsibilities to support the company&rsquo;s overall objectives</li></ul><div></div><div><b>
Qualifications</b></div><div><b>
</b></div><ul><li>
College degree in marketing and/or communications desired</li><li>
6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific product commercialization examples</li><li>
Ability to develop strategic and innovative product positioning and go-to-market strategies</li><li>
Strong technical aptitude with ability to understand and communicate complex product features and specifications</li><li>
Robust collaboration and leadership skills with proven ability to influence cross-functional teams</li><li>
Excellent project management and organizational skills with experience managing multiple product launches simultaneously</li><li>
Strong writing, editing and proofreading skills for technical and commercial content</li><li>
Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired.</li><li>
Ability to clearly present complex information</li><li>
Ability to communicate and interact effectively with outside vendors, customers and sales force</li><li>
Ability to travel as needed -15% travel</li><li>
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals</li><li>
Ability to work independently when required as well as work well across regions/time zones as part of global team</li></ul><div><b>
This position is NOT eligible for visa sponsorship or C2C.</b></div><div><i>
</i></div><div><i>
EEO Statement: Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status</i>
</div><div>#TOP123
</div><div>#LI-KM1</div><div>
#LI-ONSITE</div><div><b>
</b></div><div><b>
Victaulic Staffing Partner Communication Policy</b>
</div><div><i>All staffing agencies are strictly forbidden from directly contacting any Victaulic employees, except those within the Human Resources/Talent Acquisition team. All communications, inquiries and candidate submissions must be routed through Victaulic's Human Resources/Talent Acquisition team. Non-compliance with this policy may result in the suspension of partnership, cancellation of the current contract, and/or the imposition of a mandatory probation period before any future business can resume. Additionally, non-compliance may lead to a permanent ban on future business. This policy ensures a streamlined and compliant recruitment process.</i></div></div>

JEOL USA, INC.

<p>The Senior Product Marketing Specialist will implement effective marketing communications to highlight the features and benefits of JEOL products to customers. The successful candidate will interface with the sales and marketing team to produce communications to enhance the JEOL brand.</p><p><b>Essential Responsibilities: </b></p><ul><li>Develop and produce communications to enhance JEOL&rsquo;s brand and emphasize product capabilities</li><li>Participate in new product launches</li><li>Work with cross-functional team (Sales, product management, engineering) to implement effective marketing communications to drive performance</li><li>Create content and sales support material to post on social media, create promotional flyers, develop targeted email campaigns, and implement general product awareness initiatives</li><li>Interfaces with and maintains data in Pardot and Salesforce</li><li>Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape</li><li>Supports the Product Marketing Manager in establishing and evaluating marketing strategies and plans</li><li>Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologies</li><li>Attends tradeshows and scientific conferences</li></ul><p><b>Requirements</b></p><ul><li>Bachelor's degree in Marketing, Business, Communications or a STEM related discipline</li><li>3-5 years of product management, eCommerce, business development, Marketing, Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience</li><li>Experience managing small projects from beginning to end within an established framework</li><li>Experience setting project timelines and ensuring projects are completed by deadline</li><li>Proficiency with Microsoft Office is required</li><li>Experience with Salesforce/Pardot preferred</li><li>Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred. Experience/knowledge of e-design principles preferred</li><li>Up to 10% travel to tradeshows and scientific conferences is required</li></ul><p>To apply, please complete an online application at <b>http://www.jeolusa.com/careers</b></p><p>JEOL USA, Inc. is an Equal Opportunity Employer. Applications from veterans and individuals with disabilities are strongly encouraged. To be transparent with applicants about salary and in compliance with various state pay disclosure statements, JEOL USA, Inc. publishes the following information which is current as of March, 2026. Salary Minimum: $80,000 - Salary Maximum $95,000. The base range above represents the low and high end of the JEOL salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.</p><p>Job Type: Full-time</p><p>Pay: $80,000.00 - $95,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Referral program</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Product Marketing: 3 years (Required)</li></ul><p>Work Location: Hybrid remote in Peabody, MA 01960</p>

Senior Product Marketing Specialist

Confidential

<div>
 <p>
  As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   KEY RESPONSIBILITIES
  </strong>
 </p>
 <ul>
  <li>
   Writing briefs and manage third-party agencies;
  </li>
  <li>
   Perform market research for the competitive landscape analysis;
  </li>
  <li>
   Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
  </li>
  <li>
   Develop a brand strategy that fosters brand equity of Bayut;
  </li>
  <li>
   Design and implement marketing campaigns to improve product uptake &amp; brand equity;
  </li>
  <li>
   Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
  </li>
  <li>
   Research and implement new marketing platforms and creative mediums to promote sales;
  </li>
  <li>
   Plan and execute company events;
  </li>
  <li>
   Develop and maintain PR strategies;
  </li>
  <li>
   Manage ATL &amp; BTL budgets to ensure maximum value;
  </li>
  <li>
   Plan, direct and monitor social media strategies and activities;
  </li>
  <li>
   Manage Lead management campaigns to ensure effective sales;
  </li>
  <li>
   Ensure effective use of company assets like OOH, Digital Space, etc;
  </li>
  <li>
   Work closely with departments/ agencies and assist with new product and feature launches;
  </li>
  <li>
   Track &amp; report marketing performance to the top management;
  </li>
  <li>
   Work on special projects given by the management.
  </li>
 </ul>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   BS(Hons) degree in Marketing, Business, or a related field required.
  </li>
  <li>
   2 - 4 years preferable of experience in Real Estate.
  </li>
  <li>
   Proficient in using marketing tools and technologies;
  </li>
  <li>
   Fluent understanding and application of company values.
  </li>
  <li>
   Excellent communication and presentation skills;
  </li>
  <li>
   Strong coordination skills.
  </li>
  <li>
   Self-starter with the ability to manage their workload and adjust as needed;
  </li>
  <li>
   Detail-oriented and a can-do and flexible approach;
  </li>
  <li>
   Understands and applies competencies linked to level of expertise.
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Specialist

CQ Medical

<div><p>Hybrid in Avondale, PA is preferred.</p>
<p>
As part of the Commercial Enablement team, the Senior Marketing Communications Specialist supports the execution of marketing communications initiatives across specific strategic product lines, including Radiotherapy and the Interventional &amp; Workflow Solutions product portfolios, while collaborating with cross-functional teams. This role focuses on coordinating tactical marketing activities with Product Management, managing marketing release timelines, and developing messaging and marketing assets that support product launches, brand consistency, and global campaigns.</p>
<p><b>
Integrated Marketing Communications</b></p>
<p>
Execute assigned components of integrated marketing communication plans across digital, print, advertising, social media, and promotional channels for designated product lines under the direction of Marketing Leadership.</p>
<p><b>
Content Development &amp; Coordination</b></p>
<p>
Coordinate the development, editing, and management of marketing content including brochures, datasheets, web pages, email campaigns, advertisements, and social media content, ensuring alignment with brand standards, approved messaging frameworks, and regulatory review processes. Collaborate with internal design and videography resources to produce high-quality marketing assets.</p>
<p><b>
Product Launch &amp; Lifecycle Support</b></p>
<p>
Coordinate cross-functional marketing launch readiness activities, ensuring all marketing communications assets (brochures, product pages, videos, sales tools, and promotional materials) are developed, approved, and released in alignment with product launch timelines. Maintain and refresh marketing materials throughout the product lifecycle by coordinating updates with internal videography and design teams and ensuring timely removal of obsolete assets.</p>
<p><b>
Tradeshow &amp; Event Support</b></p>
<p>
Assist in the development and coordination of trade show booth messaging, graphics, and promotional materials in partnership with the Trade Show Specialist and Marketing Strategy Manager.</p>
<p><b>
Website &amp; Digital Content Management</b></p>
<p>
Manage assigned product pages on the company website, implementing updates to ensure content accuracy, SEO optimization, and alignment with marketing priorities.</p>
<p><b>
Regulatory &amp; Quality Compliance</b></p>
<p>
Route marketing materials through the company&rsquo;s Quality Management System (QMS) to ensure compliance with regulatory requirements, internal SOPs, and brand standards.</p>
<p><b>
Project Coordination</b></p>
<p>
Track project timelines, asset requirements, and deliverables for assigned marketing initiatives, ensuring projects remain on schedule and meet established quality standards.</p>
<p><b>
Vendor Coordination</b></p>
<p>
Collaborate with external vendors including agencies, printers, freelancers, and internal and external digital partners to ensure timely delivery of high-quality marketing assets.</p>
<p><b>
Paid Digital Campaign Support</b></p>
<p>
Support the execution and optimization of paid digital advertising initiatives, working with the company&rsquo;s digital agency to assist with Google Ads and social media campaigns, including audience targeting, copy development, and performance optimization.</p>
<p><b>
Performance &amp; Reporting Support</b></p>
<p>
Assist with tracking and reporting key marketing performance metrics, providing insights that support ongoing campaign optimization and continuous improvement.</p>
<p><b>
Qualifications</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.</li>
<li>5&ndash;7 years of experience in marketing communications, preferably within medical device, healthcare, or other regulated industries.</li>
</ul><ul><li>Demonstrated ability to leverage AI-powered tools to improve marketing productivity, streamline workflows, and scale content creation and campaign execution. Experience identifying and implementing AI-assisted marketing workflows that increase efficiency in content production, campaign management, and marketing asset development a plus.</li>
<li>Working knowledge of CRM platforms such as Salesforce.com to support marketing-to-sales lead tracking, campaign attribution, and performance reporting.</li>
</ul><ul><li>Demonstrated experience executing multichannel marketing campaigns, including digital, print, and paid media.</li>
<li>Working knowledge of website content management systems and SEO fundamentals.</li>
<li>Experience with CRM and marketing automation platforms such as Salesforce, Mailchimp, or HubSpot preferred.</li>
<li>Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.</li>
<li>Excellent writing, editing, and proofreading skills, with strong attention to detail.</li>
<li>Ability to interpret strategic direction and translate it into clear, effective marketing communications.</li>
<li>Experience collaborating cross-functionally with product management, regulatory, creative, and engineering teams.</li>
<li>Self-motivated with strong time management, prioritization, and execution skills.</li>
<li>Working knowledge of Adobe Creative Suite is a plus.</li>
<li>Limited travel required, typically less than 5%.</li></ul></div>

Senior Marketing Communications Specialist

NetCost Market

<div><p><b>Overview</b></p><p>
GMI Trading is seeking a Trade Marketing Specialist to drive the in-store visibility and sell-through of our private label and exclusive brand portfolio across our client network &mdash; independent stores, retail chains (including NetCost Market) and distributors throughout the United States.</p><p>
This role sits at the intersection of marketing and sales. The Trade Marketing Specialist works closely with the sales and marketing teams and store-level contacts to develop promotional programs, support in-store execution, and ensure our products are well-represented at the point of sale. Additional collaboration with the purchasing department and select vendors on joint promotional initiatives.</p><p></p><p><br>
KEY RESPONSIBILITIES</p><p>
In-Store Visibility &amp; Execution</p><ul><li>Develop and manage POS materials, in-store signage, section branding, and display solutions to maximize product visibility at client locations</li><li>Support placement of additional display equipment &mdash; including branded fridges, stands, and fixtures &mdash; as part of client development programs</li><li>Conduct periodic field visits to key accounts to audit in-store execution, assess shelf presence, and identify growth opportunities</li><li>Provide remote marketing support to clients across the US where on-site visits are not required</li></ul><p>
Promotional Programs &amp; Activations</p><ul><li>Plan and execute trade promotions in coordination with the sales team &mdash; including promotional mechanics initiated by GMI Trading and communicate to store partners</li><li>Coordinate with stores to ensure promotional offers are reflected at shelf level, in alignment with agreed commercial terms</li><li>Support tastings, product demonstrations, and in-store activations &mdash; including managing third-party vendors responsible for on-site execution and photo reporting</li><li>Drive seasonal campaigns, product launches, and thematic activations across the client base</li></ul><p>
Vendor Co-Marketing</p><ul><li>Identify and develop co-marketing opportunities with brand vendors &mdash; including co-funded activations, tastings, and in-store programs</li><li>Negotiate vendor marketing support and translate it into executable programs at the store level</li><li>Manage vendor participation tracking and ensure accountability for agreed initiatives</li></ul><p>
Sales Enablement &amp; New Account Support</p><ul><li>Develop sales-facing materials: product catalogs, brand presentations, and sell-in decks to support new account acquisition</li><li>Support the sales team with trade marketing assets and account-level collateral for both field and office-based sales</li><li>Help onboard new stores and chains into GMI Trading's product assortment through targeted marketing support</li></ul><p>
SKU Distribution &amp; Portfolio Growth</p><ul><li>Drive the Top-25 SKU program &mdash; tracking distribution, identifying gaps, and working with the sales team to close them</li><li>Monitor product ranging across key accounts and support initiatives to expand private label and exclusive brand presence</li><li>Build and maintain the trade marketing calendar aligned with commercial and category priorities</li></ul><p>
Trade Shows &amp; Industry Events</p><ul><li>Support preparation and on-site execution for trade shows and industry events &mdash; including Fancy Food Show, ECRM, and others</li><li>Develop event materials, booth concepts, and product presentations in collaboration with the marketing team</li></ul><p>
Performance Tracking &amp; Optimization</p><ul><li>Monitor and evaluate the effectiveness of trade promotions, activations, and in-store programs</li><li>Track SKU distribution, in-store execution quality, and vendor program participation across accounts</li><li>Analyze results and provide actionable recommendations to improve ROI and execution standards</li></ul><p></p><p><br>
QUALIFICATIONS</p><ul><li>Bachelor's degree in Marketing, Business, or a related field</li><li>3&ndash;5 years of experience in trade marketing, retail marketing, or CPG</li><li>Experience developing and executing in-store marketing programs and trade promotions</li><li>Strong project management skills &mdash; able to run multiple initiatives independently and simultaneously</li><li>Comfortable working cross-functionally with sales, marketing, and external partners</li></ul><p></p><p><br>
TECHNICAL SKILLS</p><ul><li>Strong proficiency in Excel and PowerPoint</li><li>Experience with campaign reporting and marketing analytics</li><li>Familiarity with design tools (Canva, Adobe) is a plus</li></ul></div>

Trade Marketing Specialist

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