retention marketing manager

Bayut KSA - بيوت السعودية

<div>
 
 Zameen.com is looking to hire a passionate candidate for its &lsquo;Manager CLM&rsquo; post.
 
 
 
 
 
 
 About Us:
 
 
 
 Zameen.com is Pakistan&rsquo;s Largest Online Real Estate Portal Connecting Buyers with Sellers within &amp; outside the country Zameen.com started its funding first round in 2012 which constituted of several angel investors and substantial investment from venture capital firms. A further two rounds of major investment were closed in late 2015 and early 2016, bringing in a total of $29 million.
 
 
 
 
 
 
 Job Description:
 
 
 
 We're looking for a Customer Lifecycle Manager to own the full customer journey, from first touch to loyal advocate. You'll build and manage automation workflows across Email, Push, SMS, and In-App channels using tools like Braze, HubSpot, or Iterable, delivering personalized experiences that drive activation and reduce churn.
 
 
 
 
 
 Beyond execution, you'll dig into behavioral data to segment audiences, run A/B tests, and own core KPIs like LTV, Conversion Rate, and revenue lift. You'll also work cross-functionally with Product, Creative, Sales, and Support to make sure every customer touchpoint lands at the right time with the right message.
 
 
 
 
 
 
 Duties and Responsibilities:
 
 
 
 
 1. Lifecycle Strategy &amp; Journey Mapping
 
 
 
 - End-to-End Ownership: Define and map the customer journey stages from "Lead" to "Promoter." Identify friction points where users drop off and develop automated interventions to keep them engaged.
 
 
 - Onboarding Excellence: Build and optimize the "First 30 Days" experience to ensure new users reach their "Aha!" moment as quickly as possible.
 
 
 - Retention &amp; Churn Mitigation: Develop proactive "At-Risk" triggers. Use behavioral data to identify users likely to churn and deploy automated win-back or discount campaigns.
 
 
 
 
 
 
 2. Multi-Channel Execution (The Tech Stack)
 
 
 
 - Automation Management: Build complex, branching logic workflows in CRM tools (e.g., Braze, HubSpot, Salesforce, or Iterable).
 
 
 - Omni-channel Orchestration: Sync messaging across Email, Push Notifications, In-App Modals, SMS, and Direct Mail to ensure a non-repetitive, cohesive experience.
 
 
 - Dynamic Content: Implement personalization tokens and liquid logic to ensure every communication feels 1-to-1 rather than 1-to-many.
 
 
 
 
 
 
 3. Data Analysis &amp; Segmentation
 
 
 
 - Behavioral Segmentation: Move beyond basic demographics to segment users based on product usage frequency, feature adoption, and purchase intent.
 
 
 - Performance Tracking: Own the reporting for core KPIs: Open Rates, CTR, Conversion Rate, Churn Rate, LTV, and incremental revenue lift.
 
 
 - A/B Testing Framework: Maintain a continuous testing roadmap for subject lines, send times, CTA placement, and offer types.
 
 
 
 
 
 
 4. Cross-Functional Collaboration
 
 
 
 - Product Team: Partner with Product Managers to align in-app marketing with new feature launches.
 
 
 - Creative Team: Brief copywriters and designers on the specific psychological triggers needed for different lifecycle stages.
 
 
 - Sales/Support: Ensure marketing automation doesn&rsquo;t "step on the toes" of active sales cycles or open support tickets.
 
 
 
 
 
 
 Requirements:
 
 
 
 - 6+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in a fast-paced or product-led environment.
 
 
 - Hands-on experience with marketing automation platforms such as Braze, HubSpot, Salesforce, or Iterable, including building complex, branching workflows.
 
 
 - Strong understanding of omni-channel marketing across Email, Push Notifications, In-App, SMS, and Direct Mail.
 
 
 - Proven ability to segment audiences beyond demographics, using behavioral data, product usage patterns, and purchase intent signals.
 
 
 - Comfortable owning and reporting on KPIs like Open Rates, CTR, Churn Rate, LTV, Conversion Rate, and incremental revenue lift.
 
 
 - Experience running structured A/B testing programs across messaging, timing, and offer types.
 
 
 - Familiarity with dynamic content, personalization tokens, and liquid logic to deliver tailored communication at scale.
 
 
 - Strong cross-functional communicator who can collaborate effectively with Product, Creative, Sales, and Support teams.
 
 
 - Analytical mindset with the ability to translate data into actionable lifecycle strategies.
 
 
 
 
 
 
 Benefits:
 
 
 
 - An opportunity to become part of a highly professional and dynamic team working on the best practices.
 
 
 - An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders.
 
 
 - Local and international exposure with our partner ventures.
 
 
 
</div>

Customer Life Cycle Marketing Manager

Deliveroo

<div>
 Senior Marketing Manager, Deliveroo Plus (Maternity Cover)
 
 
 Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand &amp; Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it&rsquo;s a push notification, social campaign, or packaging design&mdash;we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.
 
 
 We&rsquo;re looking for a
 
 Senior Marketing Manager, Deliveroo Plus
 
 to join our
 
 Middle East
 
 team for a
 
 fixed-term maternity cover contract
 
 . In this role, you will own the end-to-end marketing strategy for Deliveroo Plus across the UAE, Kuwait, and Qatar, driving subscriber acquisition and long-term loyalty.
 
 
 What You&rsquo;ll Be Doing
 
 
 You&rsquo;ll be joining the
 
 Middle East Marketing
 
 team. You will be the primary owner of the Deliveroo Plus growth engine, collaborating with local and international teams to refine our subscription value proposition and hit ambitious commercial goals.
 
 
 
 Here&rsquo;s What Your Day-to-day Might Look Like
 
 
 
 <ul>
 <li>
 Subscriber Acquisition: Develop and execute multi-channel marketing strategies to drive new sign-ups, focusing on converting free-trial users into long-term paid subscribers.
 </li>
 <li>
 Retention &amp; Loyalty: Implement sophisticated lifecycle marketing and personalised experiences to reduce churn and deepen customer engagement with the Plus programme.
 </li>
 <li>
 Data Analysis &amp; ROI: Closely monitor KPIs and acquisition costs (CAC) to optimise channel performance and ensure marketing spend is delivering maximum value.
 </li>
 <li>
 CVP &amp; Pricing Strategy: Partner with Product and Central teams to refine subscription packages, trial offers, and the overall Customer Value Proposition (CVP).
 </li>
 <li>
 Campaign Optimisation: Lead the planning and testing of creative assets and marketing messages, using a "test, learn, and scale" approach to improve ROI.
 </li>
 <li>
 Global Collaboration: Work across geographies, aligning local Middle East initiatives with global Plus strategies to ensure a consistent and high-quality brand experience.
 
 
 </li>
 </ul>
 What You&rsquo;ll Need to Thrive
 
 
 Our ideal candidate is a growth-obsessed marketer who thrives on data and possesses the operational grit to manage high-volume workstreams.
 
 
 <ul>
 <li>
 Extensive Expertise: Minimum 10 years in growth marketing, with at least 4 years specifically focused on subscription-based models.
 </li>
 <li>
 Analytical Mastery: High proficiency in data analysis and customer segmentation, with the ability to turn complex data into actionable growth tactics.
 </li>
 <li>
 Digital Marketing Depth: Proven experience in paid and owned media, CRM, and Conversion Rate Optimisation (CRO).
 </li>
 <li>
 Strategic Influence: Ability to use customer insights to build long-term retention strategies and influence senior stakeholders across different geographies.
 </li>
 <li>
 Execution at Pace: A track record of delivering high-quality work with speed and accuracy in a fast-paced, sometimes ambiguous environment.
 </li>
 <li>
 Collaborative Spirit: Excellent communication skills with a passion for building relationships and motivating cross-functional teams.
 
 
 </li>
 </ul>
 Why Join Us?
 
 
 At Deliveroo, You&rsquo;ll Do Work That Matters, Solving Real-world Problems In a Three-sided Marketplace That&rsquo;s Constantly Evolving. We&rsquo;re Food Lovers, Problem Solvers, Community Builders And More, Brought Together By a Shared Drive To Make Things Better. Working Here You Can Expect To
 
 
 🔧
 
 Make a visible impact every day
 
 
 
 Your work directly improves experiences for customers, partners and riders.
 
 
 🌱
 
 Learn fast in an entrepreneurial environment
 
 
 
 Work close to the market with autonomy, pace and real responsibility.
 
 
 🧠
 
 Build a career, not just a role
 
 
 
 Stretch yourself, develop new skills and grow as the business evolves.
 
 
 🌎
 
 Deliver together in an inclusive culture
 
 
 
 Collaborative, values-driven teams that support how you work best.
 
 
 We aim to create a fair process that lets your skills shine&mdash;our interview typically includes 3-4 stages. Find more about how we hire here.
 
 
 Our Global Structure
 
 
 Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we&rsquo;re unlocking new possibilities as one global team.
 
 
 Diversity, Equity and Inclusion
 
 
 At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We&rsquo;re committed to fostering an environment where everyone can do their best work and feel they belong.
 
 
 We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
 
 
 If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you&rsquo;ll have the opportunity to let us know once you&rsquo;ve submitted your application. We&rsquo;ll share details on how to request support so we can ensure you have a fair and equitable experience.
 
 
 If you&rsquo;re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we&rsquo;d love to hear from you!
</div>

Senior Marketing Manager, Deliveroo Plus

Nestlé

<div>CRM Lifecycle Lead
Location: Cairo, Egypt 
Employment Type: Full‑time
Position Summary
The Lifecycle Lead is responsible for managing the end‑to‑end customer journey&mdash;from acquisition and onboarding to loyalty, retention, and reactivation. The role develops and executes data‑driven strategies across all touchpoints, ensuring a seamless and engaging experience for prospects and existing members. Close collaboration with Insights, Channels, and Marketing teams ensures that all lifecycle initiatives support business objectives and deliver measurable value.
A Day in the Life<ul><li>
Detail, execute, and implement the onboarding strategy in alignment with overall B2C and B2B consumer experience objectives.</li><li>
Ensure onboarding is fully integrated with the acquisition strategy to drive early-stage conversion while providing newcomers with strong exposure to the full range of services and benefits.</li><li>
Implement local acquisition campaigns aimed at converting prospects into active members, including the development of creative concepts.</li><li>
Lead operational planning for acquisition campaigns, including CRM program setup and execution.</li><li>
Execute onboarding programs and activities in collaboration with relevant content and delivery teams.</li><li>
Develop local retention campaigns and oversee the creation of creative concepts in collaboration with internal stakeholders.</li><li>
Create operational plans for retention initiatives and manage their end‑to‑end implementation.</li><li>
Execute retention campaigns in coordination with PR, Brand, and Communications teams, ensuring thorough briefings and acting as the main point of contact.</li><li>
Conduct pre‑ and post‑campaign evaluations to assess effectiveness and improve future performance.</li><li>
Continuously enhance the experience of new and existing members across all channels and touchpoints.</li><li>
Analyze the omnichannel customer experience using internal and external insights, collaborating closely with the Data &amp; Insights team and customer experience specialists.</li><li>
Track, evaluate, and optimize lifecycle campaigns to maximize engagement and retention.</li><li>
Benchmark local performance against international best practices and the competitive landscape.</li><li>
Provide strategic recommendations to continually improve member experience across channels and service environments.</li></ul> 
What Will Make You Successful<ul><li>
Bachelor&rsquo;s degree in Math, Statistics or any related field.</li><li>
Minimum of 5 years of experience in marketing, brand management, CRM, or consumer engagement&mdash;either in‑house or agency side.</li><li>
Strong business acumen with the ability to work comfortably with financial models (e.g., customer lifetime value, ROI).</li><li>
Expertise in CRM retention, including loyalty program management, offer construction, and lifecycle journey orchestration.</li><li>
Experience working in fast‑paced, consumer‑driven environments, ideally with an FMCG mindset.</li><li>
Proven experience in managing complex projects and coordinating multiple stakeholders and external agencies.</li></ul></div>

Customer Life Cycle Lead

Flipdish

<div>
 
 At Flipdish, we&rsquo;re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.
 
 
 
 
 
 Everything we do is designed to make running a restaurant satisfyingly simple in a world that&rsquo;s anything but.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.
 
 
 
 
 
 You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.
 
 
 
 
 
 This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Lifecycle Communications and Onboarding
 
 
 
 
 
 <ul>
 <li>
 Own customer onboarding communications across email, WhatsApp, and in-product touch points.
 </li>
 <li>
 Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
 </li>
 <li>
 Ensure consistent messaging that aligns with product positioning and customer expectations.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement and Retention
 
 
 
 
 
 <ul>
 <li>
 Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
 </li>
 <li>
 Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
 </li>
 <li>
 Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
 </li>
 <li>
 Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.
 </li>
 </ul>
 
 
 
 
 
 Expansion and Growth
 
 
 
 
 
 <ul>
 <li>
 Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
 </li>
 <li>
 Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
 </li>
 <li>
 Identify optimal moments in a customer&rsquo;s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 
 
 
 <ul>
 <li>
 Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
 </li>
 <li>
 Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
 </li>
 <li>
 Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.
 </li>
 </ul>
 
 
 
 
 
 Measurement and Optimisation
 
 
 
 
 
 <ul>
 <li>
 Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
 </li>
 <li>
 Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
 </li>
 <li>
 Champion best practice in customer communications and design processes that improve message quality and timing.
 </li>
 </ul>
 
 
 
 
 
 Key KPIs
 
 
 
 
 
 <ul>
 <li>
 Expansion in MRR from lifecycle and cross-sell campaigns
 </li>
 <li>
 Reduction in overall churn through targeted intervention
 </li>
 <li>
 Increased customer activation, feature adoption, and order volume
 </li>
 <li>
 Improved engagement rates across lifecycle channels
 </li>
 <li>
 Reduction of uncoordinated customer messaging across departments
 </li>
 </ul>
 
 
 
 
 
 About You
 
 
 
 
 
 <ul>
 <li>
 Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
 </li>
 <li>
 Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
 </li>
 <li>
 Data-driven mindset with the ability to interpret insights and act on them quickly.
 </li>
 <li>
 Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
 </li>
 <li>
 Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
 </li>
 <li>
 Experience using Intercom for customer communication, support, or automation would be a big advantage.
 </li>
 <li>
 Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
 </li>
 <li>
 Experience messaging to customers in the UK and Ireland is essential.
 </li>
 <li>
 Ability to adhere to brand guidelines and tone of voice is essential.
 </li>
 <li>
 Previous experience communicating to or working with restaurants or takeaways is an advantage.
 </li>
 <li>
 Comfortable working cross-functionally and influencing without authority.
 </li>
 <li>
 Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
 </li>
 <li>
 Passionate about customer experience, retention, and delivering value throughout the lifecycle.
 </li>
 <li>
 Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.
 </li>
 </ul>
 
 
 
 
 🦄
 
 About Flipdish
 
 
 
 We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
 
 
 
 
 
 AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
 
 
 
 
 
 But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
 
 
 
 
 
 
 🫀Our culture
 
 
 
 
 
 
 At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it
 
 is
 
 !). But, this all depends on our employees. And that&rsquo;s because we trust our employees to define what sort of an employer Flipdish is.
 
 
 
 
 
 Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
 
 
 
 
 
 We&rsquo;re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
 
 
 
 
 
 We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We&rsquo;re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
 
 
 
 
 
 So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don&rsquo;t see an opening just yet, do get in touch and register your interest with us anyway. We&rsquo;ll be in touch as soon as something suitable opens up.
 
 
 
 
 
 
 🙈Don&rsquo;t be shy. Apply.
 
 
 
 
 
 
 We know that imposter syndrome can be a thing. Don&rsquo;t let it be. We want enthusiastic people from all backgrounds. If you feel like you&rsquo;re up for working with us, get in touch.
 
 
 
 
 
 We also understand some candidates might need assistance. That&rsquo;s not a problem in the slightest. Just reach out to us, we&rsquo;d love to hear from you.
 
</div>

Customer Lifecycle Marketing Manager

<div>At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that's anything but.
<h2 class="jobSectionHeader">
About the Role</h2>

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
<h2 class="jobSectionHeader">
Key Responsibilities</h2>
<h3 class="jobSectionHeader">Lifecycle Communications and Onboarding</h3>
<ul><li>Own customer onboarding communications across email, WhatsApp, and in-product touch points.</li>
<li>Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.</li>
<li>Ensure consistent messaging that aligns with product positioning and customer expectations.</li>
</ul><h3 class="jobSectionHeader">Customer Engagement and Retention</h3>
<ul><li>Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.</li>
<li>Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.</li>
<li>Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.</li>
<li>Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.</li>
</ul><h3 class="jobSectionHeader">Expansion and Growth</h3>
<ul><li>Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.</li>
<li>Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.</li>
<li>Identify optimal moments in a customer's lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Alignment</h3>
<ul><li>Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.</li>
<li>Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.</li>
<li>Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.</li>
</ul><h3 class="jobSectionHeader">Measurement and Optimisation</h3>
<ul><li>Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.</li>
<li>Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.</li>
<li>Champion best practice in customer communications and design processes that improve message quality and timing.</li>
</ul><h2 class="jobSectionHeader">Key KPIs</h2>
<ul><li>Expansion in MRR from lifecycle and cross-sell campaigns</li>
<li>Reduction in overall churn through targeted intervention</li>
<li>Increased customer activation, feature adoption, and order volume</li>
<li>Improved engagement rates across lifecycle channels</li>
<li>Reduction of uncoordinated customer messaging across departments</li>
</ul><h2 class="jobSectionHeader">About You</h2>
<ul><li>Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.</li>
<li>Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.</li>
<li>Data-driven mindset with the ability to interpret insights and act on them quickly.</li>
<li>Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.</li>
<li>Excellent communication and copywriting skills, with a talent for simplifying complex concepts.</li>
<li>Experience using Intercom for customer communication, support, or automation would be a big advantage.</li>
<li>Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.</li>
<li>Experience messaging to customers in the UK and Ireland is essential.</li>
<li>Ability to adhere to brand guidelines and tone of voice is essential.</li>
<li>Previous experience communicating to or working with restaurants or takeaways is an advantage.</li>
<li>Comfortable working cross-functionally and influencing without authority.</li>
<li>Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.</li>
<li>Passionate about customer experience, retention, and delivering value throughout the lifecycle.</li>
<li>Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.</li>
</ul><h3 class="jobSectionHeader"> About Flipdish</h3>

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
<h3 class="jobSectionHeader">
Our culture</h3>

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that's because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We're a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We're focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don't see an opening just yet, do get in touch and register your interest with us anyway. We'll be in touch as soon as something suitable opens up.
<h3 class="jobSectionHeader">
Don't be shy. Apply.</h3>

We know that imposter syndrome can be a thing. Don't let it be. We want enthusiastic people from all backgrounds. If you feel like you're up for working with us, get in touch.

We also understand some candidates might need assistance. That's not a problem in the slightest. Just reach out to us, we'd love to hear from you.</div>

Thriveworks

<div>Senior Lifecycle Marketing Manager - Remote
About Thriveworks
Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America&rsquo;s most valued mental healthcare company&mdash;where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.
About the Job
We're looking for a Senior Lifecycle Marketing Manager to join our marketing team, someone who sees communication as both craft and lever. This is a high-visibility, cross-functional role that sits at the intersection of strategy and execution, partnering closely with leaders across operations, clinical, data, product, and content to build communications that actually move the needle.
You'll use lifecycle communications to bridge client experience and business outcomes by designing purposeful touchpoints that drive revenue, deepen engagement, and improve LTV across every stage of the client journey. If you believe great messaging can create lasting relationships, this role was built for you.
Compensation: $120,000 - $155,000 with bonus potential
What success looks like
You bring range: the organizational discipline to manage multiple workstreams without dropping a ball, and the creative instinct to care deeply about how a sentence lands. You hold both the strategy and the details and know when to zoom out and when to sweat the copy. You thrive in collaborative environments and aren't just comfortable leading cross-functional conversations, but you actively seek them out to drive toward a shared goal.
You love a good process, and you love improving one even more. You're nimble, proactive, and honest about what's working. You don't wait to be handed a playbook &mdash; you help write it.
You'll thrive here if you are
Highly organized // Juggling is your baseline
Detail-oriented // Nothing slips through the cracks
A clear communicator // In writing and in the room
Collaborative // Cross-functional by default
Process-driven // And always improving it
A natural leader // Who gets things done 
Your Background
You've worked on lifecycle or CRM campaigns that made a real difference. You&rsquo;ve worked on campaigns that lengthened retention, deepened engagement, or turned good clients into loyal ones. You understand the mechanics of email and SMS, and you know how to tie them to a larger strategic story. Bonus points if you've operated in healthcare, health-tech, or another high-compliance environment where thoughtful communication isn't optional.
Past colleagues would probably describe you as creative, strategic, dependable, a go-getter, and a clear leader.
Key Responsibilities<ul><li>
Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it.</li><li>
Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance.</li><li>
Lead working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines.</li><li>
Design and run A/B tests to improve messaging, creative, and targeting.</li><li>
Map the customer journey end to end; identify gaps and build action plans to close them.</li><li>
Own the lifecycle marketing infrastructure, including Salesforce Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention.</li></ul>
What you bring
<ul><li>7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end.</li><li>
Bonus experience: Healthcare or another high-compliance industry</li><li>
Hands-on experience with tools like Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, etc.</li><li>
Data-driven mindset: comfortable pulling reports, interpreting data, and turning insights into action.</li><li>
Result-oriented: you hold yourself accountable to performance goals.</li><li>
Superior project management skills: you can hold multiple workstreams, stakeholders, and deadlines in your head at once.</li></ul> 
Benefits<ul><li>
An amazing team culture</li><li>
Professional development &amp; advancement opportunities</li><li>
401K with a 3% employer match</li><li>
Healthcare, Dental, Vision, and life insurance benefits</li><li>
Paid time off and paid holidays</li><li>
Professional EAP program for team members &amp; household</li><li>
Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance</li></ul>
Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!
Physical demands for Thriveworks positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
Interested in joining Team Thriveworks? We're thrilled to meet you!
With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:<ul><li>
Our recruiters and other team members will only email you from thriveworks@myworkday.com or an @thriveworks.com email address.</li><li>
Our recruiters and other team members may also contact you via text or phone to schedule an interview.</li><li>
A google meets interview invitation will be sent via email and will only come from an @thriveworks.com email address.</li><li>
Our interviews will take place over Google Meet (not Microsoft Teams, Zoom, or any other platform).</li><li>
We will never ask you to purchase or send us equipment.</li></ul>
If you see a scam related to Thriveworks, please report it to infosec@thriveworks.com. You can contact employment@thriveworks.com with any questions or concerns.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.</div>

Senior Lifecycle Marketing Manager - Remote

First PREMIER Bank and PREMIER Bankcard

<div>At First PREMIER Bank and PREMIER Bankcard, we&rsquo;ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation&rsquo;s strongest financial organizations, we&rsquo;ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
Job Description:
Location: Sioux Falls, SD
 
Shift: M-F 8am-5pm
 
Job Status: Full-Time
 
Company: PREMIER Bankcard
Job Purpose
Manage the customer lifecycle journey with responsibility for developing, executing, and optimizing lifecycle strategies that drive customer engagement, responsible card usage, and profitability. This includes lifecycle programs focused on new customer onboarding and activation, promotional and engagement initiatives, retention efforts, and graduation strategies.
This role works cross-functionally with Customer Acquisition, Product Strategy and Operations, Customer Experience, Credit Risk, Compliance, and Finance teams to ensure lifecycle initiatives are effective, compliant, and aligned with business goals.
Primary Responsibilities:
Essential duties and responsibilities include the following. Other duties may be assigned.
<ul><li>Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
</li><li>Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
</li><li>Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle. Ensure products and campaigns are delivered on time and within budget.
</li><li>Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments. Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
</li><li>Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization.
</li></ul>Skills:
<ul><li>Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
</li><li>Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications.
</li><li>Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
</li><li>Proven ability to develop and execute successful marketing campaigns across multiple channels.
</li><li>Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
</li><li>In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.
</li></ul>Education and Experience:
<ul><li>Bachelor&rsquo;s degree in marketing, advertising, business, economics, finance, or a related field required.
</li><li>5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.
</li><li>B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
</li><li>Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred
</li></ul>Competitive Benefits Package
<ul><li>Full medical benefits when working 20+ hours per week
</li><li>Traditional and High-Deductible health plan options available
</li><li>FREE dental and vision coverage
</li><li>Generous Paid Time Off plans
</li><li>401(k) &ndash; dollar-for-dollar match up to 5% of total compensation
</li><li>Special discounts and offers for events at the Denny Sanford PREMIER Center
</li><li>PREMIER Wellness Program
</li><li>Paid Community Volunteer Hours &ndash; PREMIER averages 30,000 hours per year
</li><li>Fun Employee Parties
</li></ul>Our Culture
<ul><li>Emphasis on personal success, respect, health, wellness, fun and giving back
</li><li>Employees are rewarded, valued, and celebrated for hard work
</li><li>Various Career advancement opportunities and growth
</li><li>Appreciation is shown</li></ul></div>

Product Lifecycle Marketing Sr Manager

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