rfp content manager

Advanced Monitored Caregiving

<div>Content Marketing Manager
About the role
We&rsquo;re looking for a Content Marketing Manager to help shape how we communicate about what we do, why it matters, and why we&rsquo;re different. This role blends strategic product marketing with hands-on content development: you&rsquo;ll build and manage high-impact content programs, partner closely with cross-functional teams to translate complex capabilities into clear value, and ensure our content is consistent, credible, and easy to adopt across the business.
This is a product marketing&ndash;oriented content role (positioning, proof, clarity, enablement), not a pure growth/SEO role.
What you&rsquo;ll do
Own core content programs and systems
<ul><li>Build and manage content workflows, templates, and governance that make content creation faster, more consistent, and easier to scale.</li>
<li>Maintain a strong editorial standard (voice, tone, structure, reuse) across major content types.</li>
</ul>
Lead proposal/RFP content and operational excellence
<ul><li>Own the end-to-end proposal/RFP process (intake, timelines, coordination, drafting, reviews, approvals, and submissions).</li>
<li>Build and maintain a living RFP content library (approved responses, product language, differentiators, outcomes proof, security/compliance content, case studies), with clear version control and refresh cycles.</li>
<li>Coordinate cross-functional inputs (Sales, Product, Clinical, Security/IT, Compliance, Client Success), synthesize into compelling responses, and ensure messaging consistency.</li>
</ul>
Create lifecycle communications and behavior-influencing content
<ul><li>Own content across the customer/patient journey, from first touch and program enrollment all the way through to program graduation
</li><li>Write, refine, and test communications across channels (email, SMS, mail, scripts, in-product messaging where applicable), improving clarity, trust, and action.</li>
<li>Partner with operational teams to implement communications at scale, personalize where needed, and continuously improve performance.</li>
</ul>
Strengthen messaging, positioning, and content strategy
<ul><li>Translate product capabilities into clear messaging frameworks: value propositions, proof points, differentiation, and objection-handling.</li>
<li>Create and maintain foundational assets (one-pagers, FAQs, case studies, pitch/proposal modules, web copy, internal enablement content).</li>
<li>Ensure content reflects the latest product reality and market context by staying close to Product and customer-facing teams.</li>
</ul>
Drive cross-functional alignment
<ul><li>Act as a go-to partner for teams that need content to explain, persuade, or standardize (Sales, Product, Client Success, Compliance, Security).</li>
<li>Run content reviews and approvals with a bias toward speed, quality, and accuracy.</li>
</ul>
What success looks like
<ul><li>Content is consistent, current, and clearly differentiated across multiple business units</li>
<li>Proposal/RFP responses become faster, more reusable, and more competitive, with fewer last-minute scrambles and fewer rewrites.</li>
<li>Patient journey communications become clearer and more effective, with measurable improvements in key actions (enrollment/activation/engagement).</li>
<li>Internal teams adopt your content because it&rsquo;s accurate, well-structured, and easy to use.</li>
</ul>
Qualifications
<ul><li>5&ndash;8+ years in content marketing, product marketing, or a related role</li>
<li>Excellent writer/editor who specializes in behavior-influencing content, especially for complex audiences</li>
<li>Extensive experience in the RFP process and maintaining the content library for quick responses</li>
<li>Experience with lifecycle communications, engagement programs, or patient/member messaging.</li>
<li>Strong product marketing instincts: positioning, differentiation, proof points, and narrative clarity.</li>
<li>Proven project management ability to run cross-functional processes
</li><li>Familiarity with content management / knowledge base governance and structured reuse systems.</li>
<li>Comfort operating in regulated environments (ideally, healthcare or tech experience)</li></ul></div>

Content Marketing Manager

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