saas marketing manager

Lab23 Technology

<p>Marketing Manager &ndash; SaaS &amp; E-commerce Growth</p><p><b>Company:</b> Lab23<br/><b>Location:</b> On-site (Bahria Town, Lahore)<br/><b>Type:</b> Full-time<br/><b>Experience:</b> 1+ year</p><p>Lab23 builds intelligent software solutions that solve real business problems. Our flagship product, Zanderio, is an AI-powered sales agent platform designed for e-commerce merchants. Zanderio helps online store owners boost conversions, increase average order value, and capture upsell opportunities through 24/7 intelligent customer engagement that integrates directly with their stores.</p><p>We're a growing team that values transparency, measurable impact, and building products that genuinely help businesses succeed. As we scale Zanderio and expand our product portfolio, we're looking for driven marketers who want to take ownership and grow with us.</p><p><b>The Role</b></p><p>We're hiring a Marketing Manager to lead and execute marketing initiatives for our SaaS products, with a primary focus on Zanderio's growth across the Shopify and WooCommerce ecosystems.</p><p>This is a hands-on role. You won't just be strategizing&mdash;you'll be doing. From running paid campaigns and optimizing app listings to engaging in online communities and crafting compelling content, you'll own the full marketing funnel. You'll work closely with leadership to shape our go-to-market approach and build the foundation for a scalable marketing engine.</p><p>If you're excited about SaaS, e-commerce, and the opportunity to build something from the ground up, this role is for you.</p><p>What You'll Do</p><p><b>Marketing Strategy &amp; Planning</b></p><ul><li>Develop and execute comprehensive marketing strategies aligned with business goals and revenue targets</li><li>Define target audience segments, messaging frameworks, and positioning for our products</li><li>Create quarterly and monthly marketing plans with clear KPIs and deliverables</li><li>Conduct market research and competitive analysis to identify opportunities and refine positioning</li><li>Collaborate with product and sales teams to ensure marketing efforts support the full customer journey</li><li>Track, analyze, and report on marketing performance, making data-driven adjustments to improve ROI</li></ul><p><b>Paid Advertising &amp; Performance Marketing</b></p><ul><li>Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Facebook/Meta Ads, and platform-specific ad networks (Shopify Ads)</li><li>Manage advertising budgets and allocate spend based on performance and strategic priorities</li><li>Build and test ad creatives, copy variations, and landing pages to improve conversion rates</li><li>Set up proper tracking, attribution, and reporting for all paid channels</li><li>Experiment with new channels and ad formats to find scalable acquisition opportunities</li></ul><p><b>Content Marketing &amp; SEO</b></p><ul><li>Develop a content strategy that drives organic traffic, educates prospects, and supports lead generation</li><li>Write and publish blog posts, articles, case studies, and guides targeting e-commerce merchants</li><li>Optimize content for SEO, including keyword research, on-page optimization, and link building</li><li>Create downloadable resources (ebooks, whitepapers, checklists) to capture leads</li><li>Repurpose content across formats&mdash;turning blogs into social posts, videos into articles, etc.</li><li>Build and maintain a content calendar to ensure consistent publishing</li></ul><p><b>Community Engagement &amp; Social Media</b></p><ul><li>Build and maintain an active presence in relevant online communities (Reddit, Facebook Groups, Slack communities, forums)</li><li>Engage authentically with Shopify and WooCommerce merchant communities to build trust and awareness</li><li>Manage company social media accounts (LinkedIn, Twitter/X, Facebook, Instagram) with consistent posting and engagement</li><li>Identify and participate in relevant conversations, offering value without being overly promotional</li><li>Monitor community sentiment and gather feedback to inform product and marketing decisions</li></ul><p><b>Shopify Ecosystem Marketing</b></p><ul><li>Optimize and continuously improve the Shopify App Store listing (copy, visuals, keywords, reviews)</li><li>Develop strategies to increase app installs, reviews, and ratings</li><li>Create Shopify-specific content and resources that resonate with Shopify merchants</li><li>Stay updated on Shopify ecosystem trends, algorithm changes, and best practices</li><li>Build relationships with Shopify partners, influencers, and complementary app developers</li></ul><p><b>WooCommerce/WordPress Ecosystem Marketing</b></p><ul><li>Build presence and credibility within WooCommerce and WordPress communities</li><li>Engage on relevant Reddit channels (r/woocommerce, r/wordpress, r/ecommerce, r/Entrepreneur)</li><li>Optimize WordPress plugin listings and explore distribution through the WordPress plugin directory</li><li>Create WooCommerce-specific content addressing the unique needs of WordPress merchants</li><li>Identify partnership and co-marketing opportunities within the WordPress ecosystem</li></ul><p><b>Analytics &amp; Reporting</b></p><ul><li>Set up and maintain marketing analytics dashboards to track performance across all channels</li><li>Monitor key metrics including traffic, leads, conversion rates, CAC, and campaign ROI</li><li>Provide regular reports to leadership with insights and recommendations</li><li>Use data to identify what's working, what's not, and where to double down</li><li>Stay current with marketing tools, trends, and best practices</li></ul><p>What We're Looking For</p><p><b>Required</b></p><ul><li>1+ year of experience in digital marketing, preferably in SaaS, e-commerce, or tech startups</li><li>Hands-on experience running paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads)</li><li>Strong written and verbal communication skills</li><li>Experience with content creation&mdash;writing blog posts, social media content, or marketing copy</li><li>Familiarity with SEO fundamentals and content optimization</li><li>Comfortable working with data and using analytics to guide decisions</li><li>Self-starter mentality with the ability to work independently and take ownership</li><li>Organized and able to manage multiple projects and priorities simultaneously</li><li>Genuine interest in SaaS, e-commerce, and helping merchants succeed</li></ul><p><b>Preferred</b></p><ul><li>Experience with Shopify and/or WooCommerce ecosystems</li><li>Familiarity with app store optimization (ASO) for Shopify or similar marketplaces</li><li>Background in B2B marketing targeting SMBs or merchants</li><li>Understanding of AI/automation tools and how to market technical products</li><li>Experience engaging in online communities (Reddit, forums, Slack groups)</li><li>Basic design skills for creating marketing visuals (Canva, Figma, or similar)</li><li>Experience with marketing automation and CRM tools</li></ul><p><b>Bonus Points</b></p><ul><li>Previous experience at an early-stage startup</li><li>Portfolio of marketing campaigns you've executed with measurable results</li><li>Experience with conversion rate optimization (CRO) and A/B testing</li><li>Knowledge of the e-commerce technology landscape and merchant pain points</li><li>Video content creation or editing skills</li></ul><p>Who You Are</p><ul><li><b>Ownership-driven:</b> You don't wait to be told what to do. You see opportunities and take initiative.</li><li><b>Resourceful:</b> You figure things out. When you don't know something, you learn it.</li><li><b>Results-oriented:</b> You care about outcomes, not just activities. You measure what matters.</li><li><b>Authentic communicator:</b> You believe in building trust through honest, value-driven messaging.</li><li><b>Curious:</b> You stay updated on marketing trends, tools, and best practices.</li><li><b>Collaborative:</b> You work well with others and communicate proactively.</li><li><b>Resilient:</b> You're comfortable with ambiguity and can adapt as priorities evolve.</li></ul><p>Why Join Lab23</p><ul><li><b>Ownership &amp; Impact:</b> This isn't a cog-in-the-machine role. You'll own marketing end-to-end and see the direct impact of your work.</li><li><b>Ground-Floor Opportunity:</b> Join early and grow with us. As we scale, so will your responsibilities and career.</li><li><b>Meaningful Product:</b> Zanderio solves real problems for real merchants. You'll market something that genuinely helps businesses succeed.</li><li><b>Flexible Work:</b> Remote-friendly with the option to work on-site in Lahore when collaboration calls for it.</li><li><b>Learning Environment:</b> Work closely with leadership, get exposure to all aspects of building a SaaS business, and develop skills across the marketing spectrum.</li><li><b>Culture of Transparency:</b> We value honest communication, direct feedback, and doing right by our customers.</li></ul><p>Job Type: Full-time</p><p>Pay: From Rs50,000.00 per month</p><p>Work Location: In person</p>

SaaS Marketing Manager

SmartGlobal Hub

<div>
 Senior Digital Growth &amp; Performance Marketing Manager
 <p>
  <strong>
   Company:
  </strong>
  Smart Global AI Solutions
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Dubai, UAE
 </p>
 <p>
  <strong>
   Job Type:
  </strong>
  Full-Time (In-Office)
 </p>
 About Smart Global AI Solutions
 <p>
  Smart Global AI Solutions is a technology-driven company specializing in AI-powered SaaS platforms and digital solutions. We are focused on innovation, automation, and scalable growth strategies across multiple verticals.
 </p>
 <p>
  We are seeking a highly skilled and results-oriented Digital Growth &amp; Performance Marketing Manager to lead and scale our marketing efforts across our SaaS products and associated brands.
 </p>
 <p>
  This role requires a strategic thinker with strong execution capability and a proven track record in driving measurable revenue growth.
 </p>
 Role Overview
 <p>
  The Senior Digital Growth &amp; Performance Marketing Manager will be responsible for developing, executing, and optimizing full-funnel digital marketing strategies to drive customer acquisition, improve conversion rates, and increase revenue.
 </p>
 <p>
  This is not a social media posting role. We are looking for a performance-driven growth expert who understands SaaS marketing, paid acquisition, analytics, automation, and conversion optimization.
 </p>
 Key ResponsibilitiesSaaS Growth &amp; Acquisition
 <ul>
  <li>
   Develop and execute full-funnel marketing strategies (awareness &rarr; acquisition &rarr; conversion &rarr; retention)
  </li>
  <li>
   Plan and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  </li>
  <li>
   Optimize landing pages and conversion rates (CRO)
  </li>
  <li>
   Implement retargeting and lead nurturing systems
  </li>
  <li>
   Improve lead-to-customer conversion rates
  </li>
  <li>
   Monitor and optimize CAC, LTV, and ROAS
  </li>
  <li>
   Build and manage marketing automation workflows
  </li>
  <li>
   Collaborate with product and sales teams to align growth strategy
  </li>
 </ul>
 Brand &amp; Digital Marketing Management
 <ul>
  <li>
   Lead omnichannel digital marketing strategy
  </li>
  <li>
   Oversee content strategy aligned with performance goals
  </li>
  <li>
   Develop scaling strategies for high-performing campaigns
  </li>
  <li>
   Conduct A/B testing on creatives, funnels, and messaging
  </li>
  <li>
   Strengthen brand positioning and digital presence
  </li>
 </ul>
 Analytics &amp; Reporting
 <ul>
  <li>
   Track KPIs and performance metrics
  </li>
  <li>
   Provide structured weekly and monthly performance reports
  </li>
  <li>
   Use data-driven insights to continuously improve campaign performance
  </li>
  <li>
   Ensure marketing budgets are efficiently allocated
  </li>
 </ul>
 Requirements
 <ul>
  <li>
   Minimum 5 years of experience in digital performance marketing
  </li>
  <li>
   Proven experience scaling a SaaS product
  </li>
  <li>
   Strong expertise in Google Ads, Meta Ads, LinkedIn Ads
  </li>
  <li>
   Experience with CRM systems and marketing automation tools
  </li>
  <li>
   Strong understanding of analytics tools (Google Analytics, Tag Manager, etc.)
  </li>
  <li>
   Deep knowledge of conversion rate optimization (CRO)
  </li>
  <li>
   Data-driven mindset with strong analytical skills
  </li>
  <li>
   Demonstrated track record with measurable results (case studies required)
  </li>
 </ul>
 Preferred Qualifications
 <ul>
  <li>
   Experience working in AI or tech-driven environments
  </li>
  <li>
   Experience managing multi-channel campaigns with substantial budgets
  </li>
  <li>
   Strong strategic thinking combined with hands-on execution ability
  </li>
 </ul>
 Compensation &amp; Benefits
 <ul>
  <li>
   Competitive salary (based on experience)
  </li>
  <li>
   Annual flight ticket allowance
  </li>
  <li>
   Medical insurance
  </li>
  <li>
   Career growth opportunities within a fast-growing AI company
  </li>
  <li>
   Professional in-office working environment in Dubai
  </li>
 </ul>
 Application Requirements
 <p>
  Applicants must provide:
 </p>
 <ul>
  <li>
   Updated CV
  </li>
  <li>
   Portfolio or case studies
  </li>
  <li>
   Performance metrics from previous campaigns
  </li>
  <li>
   References (if available)
  </li>
 </ul>
 <p>
  Only candidates with proven performance marketing experience and measurable results will be considered.
 </p>
</div>


Senior Digital Growth & Performance Marketing Manager

Smart Classic Business Hub

<p>Senior Digital Growth &amp; Performance Marketing Manager</p><p><b>Company:</b> Smart Global AI Solutions<br/><b>Location:</b> Dubai, UAE<br/><b>Job Type:</b> Full-Time (In-Office)</p><p>About Smart Global AI Solutions</p><p>Smart Global AI Solutions is a technology-driven company specializing in AI-powered SaaS platforms and digital solutions. We are focused on innovation, automation, and scalable growth strategies across multiple verticals.</p><p>We are seeking a highly skilled and results-oriented Digital Growth &amp; Performance Marketing Manager to lead and scale our marketing efforts across our SaaS products and associated brands.</p><p>This role requires a strategic thinker with strong execution capability and a proven track record in driving measurable revenue growth.</p><p>Role Overview</p><p>The Senior Digital Growth &amp; Performance Marketing Manager will be responsible for developing, executing, and optimizing full-funnel digital marketing strategies to drive customer acquisition, improve conversion rates, and increase revenue.</p><p>This is not a social media posting role. We are looking for a performance-driven growth expert who understands SaaS marketing, paid acquisition, analytics, automation, and conversion optimization.</p><p>Key ResponsibilitiesSaaS Growth &amp; Acquisition</p><ul><li>Develop and execute full-funnel marketing strategies (awareness &rarr; acquisition &rarr; conversion &rarr; retention)</li><li>Plan and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Optimize landing pages and conversion rates (CRO)</li><li>Implement retargeting and lead nurturing systems</li><li>Improve lead-to-customer conversion rates</li><li>Monitor and optimize CAC, LTV, and ROAS</li><li>Build and manage marketing automation workflows</li><li>Collaborate with product and sales teams to align growth strategy</li></ul><p>Brand &amp; Digital Marketing Management</p><ul><li>Lead omnichannel digital marketing strategy</li><li>Oversee content strategy aligned with performance goals</li><li>Develop scaling strategies for high-performing campaigns</li><li>Conduct A/B testing on creatives, funnels, and messaging</li><li>Strengthen brand positioning and digital presence</li></ul><p>Analytics &amp; Reporting</p><ul><li>Track KPIs and performance metrics</li><li>Provide structured weekly and monthly performance reports</li><li>Use data-driven insights to continuously improve campaign performance</li><li>Ensure marketing budgets are efficiently allocated</li></ul><p>Requirements</p><ul><li>Minimum 5 years of experience in digital performance marketing</li><li>Proven experience scaling a SaaS product</li><li>Strong expertise in Google Ads, Meta Ads, LinkedIn Ads</li><li>Experience with CRM systems and marketing automation tools</li><li>Strong understanding of analytics tools (Google Analytics, Tag Manager, etc.)</li><li>Deep knowledge of conversion rate optimization (CRO)</li><li>Data-driven mindset with strong analytical skills</li><li>Demonstrated track record with measurable results (case studies required)</li></ul><p>Preferred Qualifications</p><ul><li>Experience working in AI or tech-driven environments</li><li>Experience managing multi-channel campaigns with substantial budgets</li><li>Strong strategic thinking combined with hands-on execution ability</li></ul><p>Compensation &amp; Benefits</p><ul><li>Competitive salary (based on experience)</li><li>Annual flight ticket allowance</li><li>Medical insurance</li><li>Career growth opportunities within a fast-growing AI company</li><li>Professional in-office working environment in Dubai</li></ul><p>Application Requirements</p><p>Applicants must provide:</p><ul><li>Updated CV</li><li>Portfolio or case studies</li><li>Performance metrics from previous campaigns</li><li>References (if available)</li></ul><p>Only candidates with proven performance marketing experience and measurable results will be considered.</p><p>Job Type: Full-time</p><p>Pay: AED3,500.00 - AED4,500.00 per month</p>

Symits HR

<div><h3 class="jobSectionHeader"><b>Work Type</b></h3><ul><li>
On-site</li></ul><h3 class="jobSectionHeader"><b>
Industry</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
POSITION SUMMARY:</b></h3><p>
We are looking for a Digital Marketing &amp; Content Strategist who can plan, execute, and optimize digital campaigns with a strong focus on paid advertising. This role combines content strategy with hands-on performance marketing to drive growth and visibility for our SaaS products and clients.</p><p></p><p><b><br>
Key Responsibilities</b></p><ul><li>
Plan, run, and optimize <b>Facebook and Google Ads campaigns</b> (search, display, retargeting)</li><li>
Manage ad budgets, audiences, creatives, and performance tracking</li><li>
Develop content strategy for blogs, LinkedIn, website, and marketing campaigns</li><li>
Write and edit high-quality content including ad copy, posts, articles, and case studies</li><li>
Create and manage content calendars across platforms</li><li>
Work closely with design and product teams to align messaging and creatives</li><li>
Track performance metrics (CPC, CPL, conversions, ROAS) and continuously optimize</li><li>
Support brand positioning and storytelling for Indolj</li></ul><p></p><p><b><br>
Requirements</b></p><ul><li>
3&ndash;5 years of experience in <b>digital marketing with proven Facebook &amp; Google Ads experience</b></li><li>
Strong understanding of paid acquisition, targeting, and funnel optimization</li><li>
Hands-on experience with <b>Meta Ads Manager and Google Ads</b></li><li>
Strong writing and editing skills in English</li><li>
Working knowledge of SEO and landing page optimization</li><li>
Experience in SaaS or B2B marketing is a strong plus</li><li>
Ability to work independently and take ownership of campaign</li></ul><p></p><p><b><br>
What We Offer</b></p><ul><li>
Opportunity to work with a fast-growing SaaS company</li><li>
Direct exposure to founders and decision-making</li><li>
Ownership of marketing strategy and paid growth</li><li>
Competitive salary based on experience</li></ul><p></p><p><br>
Job Type: Full-time</p><p>
Pay: From Rs 120,000.00 per month</p><h3 class="jobSectionHeader"><b>
Required Experience</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Preferred Experience</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Required Education</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Preferred Education</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Responsibilities</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Additional Requirements</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Work Hours</b></h3><ul><li>
Standard hours</li></ul><h3 class="jobSectionHeader"><b>
Benefits</b></h3><ul><li>
None specified</li></ul></div>

Digital Marketing & Content Strategist

Syndell Technologies

<div></div><div><div><div><div><div><div><div><b>Location:</b> Navrangpura, Ahmedabad</div></div><div><div><b>
Experience</b>: Minimum 5+ Years</div></div><div><div><b>
Position Openings</b>: 1</div></div><div><div><b>
Job Type:</b> Full-Time (On-site)</div></div><div><div><b>
Eligibility:</b> Only Local Candidates Can Apply</div></div></div></div></div></div><div><div>
</div></div><div></div><div><div><div><div><div><h2 class="jobSectionHeader"><b>Job Description:</b></h2></div><div><p>
About the Role:</p>
We&rsquo;re looking for a visionary SaaS Marketing Strategy Lead to join Syndell Technologies Pvt. Ltd. In this role, you&rsquo;ll define and drive end-to-end marketing strategies, leveraging data insights, innovative campaigns, and automation tools to build brand authority, generate quality leads, and ensure customer success across digital channels.
<br>
<br>
You&rsquo;ll work independently to lead marketing initiatives, manage budgets, build teams, and drive measurable revenue growth. If you&rsquo;re passionate about scaling SaaS products, leading marketing teams, and building performance-focused campaigns, this role is for you!</div><div><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2></div><div>
<b>Strategic Planning &amp; Execution:</b><ul><li>
Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals</li><li>
Collaborate on product positioning, messaging, and go-to-market strategies</li><li>
Conduct market research, competitor analysis, and customer segmentation to identify opportunities</li><li>
Plan and execute product launches with cross-functional teams</li><li>
Provide thought leadership through content, speaking, and industry engagement</li></ul>
<b>Demand Generation &amp; Conversion:</b><ul><li>
Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns</li><li>
Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media</li><li>
Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)</li><li>
Implement ABM (Account-Based Marketing) strategies for enterprise clients</li></ul>
<b>Performance &amp; Analytics:</b><ul><li>
Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights</li><li>
Track and report marketing-attributed revenue and pipeline contribution</li><li>
Forecast marketing pipeline and revenue impact</li><li>
Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels</li></ul>
<b>Team Leadership &amp; Collaboration:</b><ul><li>
Build and lead a high-performing marketing team with a focus on innovation and accountability</li><li>
Collaborate with sales, design, and product teams to align marketing strategies with business objectives</li><li>
Build sales enablement materials and support revenue team</li><li>
Lead coordination between marketing, sales, product, and customer success teams</li></ul>
<b>Budget &amp; Resource Management:</b><ul><li>
Own and manage annual marketing budget with ROI accountability</li><li>
Manage relationships with marketing agencies, vendors, and contractors</li><li>
Allocate resources effectively across channels based on performance data</li></ul>
<b>Partnership &amp; Community Building:</b><ul><li>
Develop strategic partnerships and co-marketing initiatives</li><li>
Organize webinars, virtual events, and industry conference participation</li><li>
Build customer advocacy programs (case studies, testimonials, referrals)</li><li>
Manage affiliate and partner marketing programs</li></ul>
<b>Innovation &amp; Growth:</b><ul><li>
Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks</li><li>
Implement growth hacking strategies and experimentation frameworks</li><li>
Test new channels, tools, and tactics to drive scalable growth</li></ul></div><div><h2 class="jobSectionHeader"><b>
Technical &amp; Marketing Skills Required</b></h2></div><div>
<b>SaaS &amp; Growth Marketing:</b><ul><li>
Proven experience in SaaS product marketing, B2B lead generation, and growth strategy</li><li>
Experience with product marketing and go-to-market strategy</li><li>
Understanding of ABM (Account-Based Marketing) tools and strategies</li><li>
Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis</li></ul>
<b>Paid Advertising:</b><ul><li>
Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms</li><li>
Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)</li></ul>
<b>SEO &amp; Content:</b><ul><li>
Strong understanding of SEO/SEM, content marketing, and growth hacking</li><li>
Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)</li></ul>
<b>Marketing Automation &amp; CRM:</b><ul><li>
Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)</li><li>
Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)</li><li>
Knowledge of customer success platforms (Gainsight, ChurnZero)</li></ul>
<b>Analytics &amp; Data:</b><ul><li>
Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel</li><li>
Experience with marketing attribution models (first-touch, multi-touch, time-decay)</li><li>
Understanding of funnel optimization and conversion tracking</li></ul>
<b>Event &amp; Partnership Marketing:</b><ul><li>
Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)</li><li>
Experience with partner/affiliate management platforms</li></ul></div><div><p>
Desired Qualifications</p><ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field</li><li>
5+ years of experience in SaaS marketing or digital strategy leadership</li><li><b>
Proven track record of achieving pipeline and revenue targets</b></li><li><b>
Experience leading marketing teams (2-5 members minimum)</b></li><li><b>
Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)</b></li><li>
Strong analytical mindset with a passion for data-driven decision-making</li><li>
Excellent communication, leadership, and team management skills</li><li><b>
Strong presentation and stakeholder management skills</b></li><li>
Ability to deliver measurable growth in a fast-paced environment</li><li><b>
Experience working in a startup or high-growth environment</b></li><li><b>
Entrepreneurial mindset with complete ownership of marketing outcomes</b></li></ul></div><div><p>
Key Performance Indicators (KPIs)</p>
<b>You&rsquo;ll be accountable for:</b><ul><li>
Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets</li><li>
Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization</li><li>
Marketing-attributed revenue and pipeline contribution</li><li>
Website traffic, conversion rates, and engagement metrics</li><li>
Content performance and lead nurture effectiveness</li><li>
Team productivity and campaign ROI</li></ul></div><div><p>
What We Offer</p><ul><li>
A creative and collaborative work culture</li><li>
Opportunity to lead and scale global SaaS marketing initiatives</li><li>
Access to the latest marketing and AI tools</li><li>
Attractive compensation and performance-based growth opportunities</li><li>
Complete autonomy to build and execute marketing strategy</li><li>
Direct impact on company growth and revenue</li></ul></div></div></div></div></div></div><div></div>

SaaS Marketing Strategy Lead

Meltwater

<div><p><b>Description</b><br>
</p><br>
What We&rsquo;re Looking For:<br>
Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our new business organization. In this role, you will collaborate with the Field Marketing unit to devise and execute strategic events and campaigns, fueling inbound leads, and contributing to pipeline revenue for the sales team. As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas.<br>
<br>
What You&rsquo;ll Do:<ul><li><br>
Manage and drive new business field marketing events and campaigns by developing and executing diverse events, mastering various marketing platforms, and coordinating the creation of all marketing assets for campaigns.</li><li><br>
Act as the event expert for all marketing new business events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.</li><li><br>
Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities that align with company goals.</li><li><br>
Optimize outreach strategies and contribute to nurturing marketing leads effectively.</li><li><br>
Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.</li><li><br>
Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows.</li><li><br>
Support and oversee various projects, including events, webinars, virtual events, email marketing, material productions, and third-party partnerships.</li><li><br>
Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs.</li><li><br>
Assist Meltwater&rsquo;s corporate marketing team in the planning and execution of our annual flagship Summit in NYC</li><li><br>
Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact.</li></ul><br>
What You&rsquo;ll Bring:<br>
<ul><li>Bachelor's degree in Marketing, Business Administration, or related field.</li><li>4+ years of marketing experience in a B2B/SaaS company.</li><li>2+ years of experience in field marketing</li><li>Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies.</li><li>Strong experience in client and prospect communications, acquired from either sales or marketing roles.</li><li>Excellent written and verbal communication skills.</li><li>Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation</li><li>Committed to building strong internal partnerships and driving alignment between marketing and sales teams.</li><li>Proven drive and a continuous learning mindset.</li><li>Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.</li><li>Understanding of field business and target audiences.</li><li>Marketo and Salesforce experience is a plus</li><li>Excellent written and verbal communication skills</li><li>Legal authorization to work in the country of hire is mandatory for this position.</li><li>An ability to think big-picture while delivering on the details</li></ul>
What We Offer:<br>
<ul><li>Enjoy flexible paid time off that allows you to have an enhanced work-life balance</li><li>Excellent medical, dental, and vision options</li><li>401(k) matching, life insurance, commuter benefits, and parental leave plans</li><li>Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.</li><li>Energetic work environment with a hybrid work style, providing the balance you need.</li><li>Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.</li><li>Compensation overview: Base Salary of $85,000 - $100,000 USD per year + 10% quarterly bonus subject to the terms of the applicable bonus plan.</li></ul><br>
<p></p>
Our Story<br>
<p></p>
At Meltwater, we believe that when you have the right people in the right environment, great things happen.<br>
<p></p>
Our best-in-class technology empowers our 27,000 customers around<br>
the world to make better business decisions through data. But we can&rsquo;t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.<br>
<p></p>
Our award-winning global culture drives everything we do and creates<br>
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other&rsquo;s successes along<br>
the way.<br>
<p></p>
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.<br>
<p></p>
We&rsquo;re proud of our diverse team of 2,200+ employees in 50 locations across
<br>
25 countries around the world. No matter where you are, you&rsquo;ll work with people who care about your success and get the support you need to unlock new heights in your career.<br>
<p></p>
We are Meltwater. Inspired by innovation, powered by people.<br>
<p></p>
Equal Employment Opportunity Statement<br>
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.<br>
<p></p>
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.<br>
<p></p>
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.<p><b><br>
</b></p><br>
We may use AI to assist in aspects of our hiring process, such as reviewing candidate information and supporting evaluation activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws.</div><p></p>

Field Marketing Manager

Intruno India Pvt Ltd

<p><b>About Intruno India Private Ltd.</b></p><p>Intruno Inc. is a US based company with its newly launched subsidiary in India. It is a leading provider of <b>AI-powered patient privacy and security solutions</b> for the healthcare industry. Our patented <b>Ambient Cognitive Surveillance&trade;</b> system leverages advanced machine learning to safeguard sensitive patient records against data breaches and unauthorized access in real-time. We help healthcare organizations maintain strict <b>HIPAA compliance</b> and ensure the ultimate trust between providers and patients by replacing manual auditing with streamlined, automated intelligence.</p><p><b>The Role:</b></p><p>We are seeking a versatile <b>Growth Marketing Manager</b> (5&ndash;7 years experience) to act as the primary engine for our digital growth. In this remote-first role, you will be responsible for building a cohesive brand presence across all digital touchpoints&mdash;from our website and search engines to professional social communities and live webinars. You will balance hands-on execution with high-level coordination, ensuring our message resonates with healthcare decision-makers.</p><p><b>Key Responsibilities:</b></p><ul><li><b>Webinar &amp; Lead Generation:</b> Own the full webinar lifecycle, including topic ideation, technical hosting, and direct participant outreach to ensure high show-up and conversion rates.</li><li><b>Website Optimization:</b> Continuously audit and improve the Intruno website for conversion (CRO), user experience, and alignment with our evolving product roadmap.</li><li><b>SEO Agency Management:</b> Act as the primary point of contact for external SEO companies. You will define their KPIs, review their strategy, and ensure their technical and content recommendations are implemented effectively.</li><li><b>LinkedIn &amp; Social Promotion:</b> Drive our professional social media presence, primarily LinkedIn, by creating and distributing thought-leadership content that positions Intruno as a trusted authority in healthcare security.</li><li><b>Growth Hacking:</b> Design and test rapid experiments across email, communities, and professional networks to identify low-cost, high-impact lead sources.</li><li><b>Full-Funnel Reporting:</b> Track and report on performance across the entire journey&mdash;from organic search and social engagement to webinar attendance and qualified sales leads.</li></ul><p><b>What We Are Looking For:</b></p><ul><li><b>5&ndash;7 Years of Experience:</b> Proven success in B2B growth marketing, preferably in Healthcare, SaaS, or Cybersecurity.</li><li><b>Strategic Execution:</b> You can manage an agency while also being willing to &quot;get into the weeds&quot; of a LinkedIn campaign or website update.</li><li><b>Technical Literacy:</b> Proficiency with SEO tools (e.g., SEMrush, Ahrefs), CRM systems (e.g., HubSpot), and professional social automation tools.</li><li><b>Communication Mastery:</b> Exceptional copywriting skills for outreach and the confidence to moderate webinars with industry experts.</li><li><b>Hacker Mindset:</b> You find creative ways to reach hard-to-access healthcare executives without massive ad spend.</li></ul><p><b>What&rsquo;s In It For You</b></p><ul><li><b>Remote Autonomy:</b> A fully remote role with a high degree of ownership and trust.</li><li><b>High Impact:</b> Direct reporting to leadership with a significant voice in the company&rsquo;s growth strategy.</li><li><b>Competitive Pay:</b> ₹10 LPA &ndash; ₹15 LPA + performance incentives and equity options.</li></ul><p>Job Type: Full-time</p><p>Pay: ₹1,000,000.00 - ₹1,500,000.00 per year</p><p>Application Question(s):</p><ul><li>If our current SEO agency reports a 20% increase in organic traffic but MQLs (Marketing Qualified Leads) remain flat, what specific data points would you audit to determine if the agency is delivering actual value?</li><li>Describe a webinar campaign you led from end-to-end. What were your specific show-up rates and the conversion rate from attendee to a booked demo?</li><li>Identify two friction points on our current website (intruno.com) that might prevent a Healthcare CISO from converting. What immediate A/B test would you propose to fix them?</li><li>Besides basic posting, share a specific LinkedIn 'hack' or automated outreach sequence you&rsquo;ve used to secure attendance from high-value, hard-to-reach healthcare executives.</li></ul><p>Work Location: Remote</p>

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