sales and marketing vice president

Vacation Myrtle Beach

Vice President of MarketingLocation: Myrtle Beach, SC (On-site) Reports To: Chief Operating Officer Salary: $130,000&ndash;$150,000 + Bonus Benefits: Health Insurance, 401(k), PTOAbout Vacation Myrtle BeachVacation Myrtle Beach (VMB) is the premier hospitality group on the Grand Strand, managing 13 oceanfront resorts across Myrtle Beach and North Myrtle Beach, SC, along with one off-site short-term rental management company. Our vision is simple yet powerful:We give our guests the most exciting, fun-filled, and enjoyable vacation experience ever!We take pride in being a family-oriented company, with many team members who have been with us for over a decade. Our culture values loyalty, collaboration, and creating memorable experiences for guests and employees alike.Position OverviewThe Vacation Myrtle Beach resort group is seeking an experienced and visionary Vice President of Marketing to lead our marketing team into its next phase of growth. This role replaces our former Director of Marketing position and is ideal for an advanced marketing leader who can both set strategic direction and drive measurable results.Reporting to the COO, the VP of Marketing will oversee all marketing initiatives across digital, social, print, and direct channels&mdash;while leading a talented in-house team and managing external agencies and vendor relationships. The ultimate goal: increase resort occupancies and company revenue through innovative, data-driven marketing strategies.Key Responsibilities<ul><li>Develop and execute a comprehensive marketing strategy focused on driving revenue growth across VMB&rsquo;s portfolio.</li><li>Oversee and mentor our marketing team, fostering a culture of creativity, accountability, and performance.</li><li>Lead all digital marketing efforts including SEO/SEM, social media, email, and website optimization.</li><li>Manage brand consistency and storytelling across multiple resort properties.</li><li>Leverage CRM and database marketing to maximize guest loyalty and repeat bookings.</li><li>Direct advertising and media strategy (digital, print, and broadcast) to ensure optimal ROI.</li><li>Collaborate closely with operations, revenue management, and sales to align marketing initiatives with company goals.</li><li>Evaluate marketing analytics, campaign metrics, and trends to guide decision-making.</li><li>Oversee relationships with marketing agencies, technology partners, and vendors.</li></ul>Qualifications<ul><li>Strong background in travel, tourism, hospitality, or rental management marketing (required).</li><li>Strategic thinker who can balance visionary leadership with hands-on execution.</li><li>Proven ability to analyze data and translate insights into action.</li><li>Demonstrated success managing multi-channel campaigns and driving measurable revenue growth.</li><li>Excellent leadership, communication, and collaboration skills.</li><li>Experience managing budgets and vendor relationships.</li><li>Bachelor&rsquo;s degree in Marketing, Business, or related field is not required, but is preferred.</li></ul>Why Join Vacation Myrtle Beach<ul><li>Work with a trusted and established company that values long-term relationships and employee growth.</li><li>Lead marketing for one of the largest independent resort groups on the East Coast.</li><li>Enjoy a collaborative, family-like work environment in a location known for its sunshine and coastal charm.</li><li>Make a lasting impact by shaping the guest experience for thousands of visitors each year.</li></ul>Job Type: Full-timePay: $120,000.00 - $150,000.00 per yearBenefits:<ul><li>401(k)</li><li>Health insurance</li><li>Paid time off</li><li>Relocation assistance</li></ul>Experience:<ul><li>Tourism Marketing and Advertising: 5 years (Required)</li></ul>Ability to Relocate:<ul><li>Myrtle Beach, SC 29577: Relocate before starting work (Required)</li></ul>Work Location: In person

Vice President of Marketing

American Pet Cancer Foundation

Vice President, Marketing, VolunteerAbout the Pet Cancer FoundationThe Pet Cancer Foundation&rsquo;s vision is to increase the life expectancy and improve the quality of life of pets diagnosed with cancer. Estimates suggest that 12 million dogs and cats develop cancer each year, which is roughly six times the number of humans diagnosed annually in North America.As the organization continues to work toward the accomplishment of our mission, the PCF team includes professionals contributing virtually across Canada, the United States, and several other countries worldwide. As we expand our impact, we need a skilled Vice President of Marketing to help strengthen and grow our brand presence. That&rsquo;s where and how you can help us.About the PositionThe Vice President, Marketing is responsible for leading the strategic development, budgeting, and execution of PCF&rsquo;s marketing initiatives to elevate brand awareness, audience engagement, and organizational visibility. Reporting to the Chief Operating Officer, this role oversees builds and mentors the team responsible for brand marketing, digital marketing, advertising, and promotional campaigns, ensuring consistency and impact across all channels. This is a leadership position requires an experienced and entrepreneurial marketing professional with a strategic mindset, strong leadership abilities, and a passion for making a difference utilizing grassroots, guerilla marketing tactics. The VP collaborates closely with the VP of Communications and senior leadership to ensure marketing efforts are aligned with broader organizational initiatives.This posting includes a search for an Associate Vice President, who would share in the responsibilities considering the limited volunteer hours we seek.*Please leave a note with your application to acknowledge your awareness of the volunteer nature of the role. We will only proceed with those candidates who understand this to be a volunteer position.Duties and Responsibilities<ul><li>Develop, budget, and execute PCF&rsquo;s comprehensive marketing strategy to increase brand awareness, audience engagement, and support for the organization&rsquo;s mission.</li><li>Oversee brand marketing, digital marketing, advertising, and promotional initiatives, ensuring consistency in messaging and campaign execution.</li><li>Guide the development of marketing plans and initiatives, ensuring alignment with PCF&rsquo;s strategic objectives and collaboration across departments.</li><li>Ensure the integrity and application of PCF&rsquo;s brand guidelines, working closely with the Art Director and Brand Marketing team.</li><li>Oversee marketing efforts that improve the reach and visibility of PCF&rsquo;s content, including SEO, paid media, and audience engagement strategies.</li><li>Collaborate with the VP of Communications to ensure marketing and communication efforts are seamlessly integrated.</li><li>Monitor marketing performance through key metrics and analytics, optimizing strategies based on data-driven insights.</li><li>Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration.</li></ul>About YouYou are a seasoned marketing professional with a proven track record of developing and executing successful marketing strategies. You thrive in leadership roles and have experience building and managing teams. You are passionate about brand development, audience engagement, and data-driven decision-making. Your ability to collaborate across departments and align marketing efforts with organizational goals makes you an ideal candidate for this role. Above all, you thrive in a start-up environment and not afraid of the challenges that brings. You have:Qualifications<ul><li>Bachelor&rsquo;s or master&rsquo;s degree in marketing, business, or a related field.</li><li>10+ years of experience in marketing leadership roles, with a focus on brand development, digital marketing, and audience engagement.</li><li>Proven ability to develop and execute successful marketing strategies that align with organizational goals.</li><li>Demonstrated success in grassroots, guerilla marketing campaigns.</li><li>Strong leadership and team management skills, with experience mentoring and developing marketing teams.</li><li>Expertise in digital marketing, including SEO, paid media, and performance analytics.</li><li>Exceptional communication and collaboration skills, with experience working cross-functionally.</li><li>Knowledge of branding principles and experience maintaining brand integrity across marketing initiatives.</li><li>Experience working in the nonprofit or volunteer sector (preferred but not required).</li><li>Passion for our mission.</li></ul>What We Provide You WithVolunteering with PCF in this critical leadership role is a unique opportunity to contribute to building a best-in-class worldwide organization that will make a difference in millions of animals' lives. You will gain new and valuable leadership experience, expand your professional network, and contribute to an organization that has a lasting impact on pet cancer awareness and research.Footnotes<ul><li>Please leave a note with your application to acknowledge your awareness of the volunteer nature of the role. We will only proceed with those candidates who understand this to be a volunteer position.</li><li>This position is virtual and can be completed from anywhere in Canada or the United States.</li><li>This is a volunteer position with an estimated time commitment of 8-10 hours per week.</li><li>Flexibility will be required in the initial months to support the onboarding, planning, and budgeting process.</li><li>Visit our website at www.petcancerfdn.org for more information about the organization.</li></ul>Job Type: Part-timeExpected hours: 8 &ndash; 10 per weekWork Location: Remote

Vice President, Marketing, Volunteer

Techno Music India Private Limited

Job Profile &ndash; Sales &amp; Marketing Head / VP (India)Position Title:Head / Vice President &ndash; Sales &amp; Marketing (India)Department:Sales, Marketing &amp; Business DevelopmentReporting To:Managing Director / CEORole Objective:To lead and scale both Sales and Marketing functions across India, ensuring sustainable revenue growth, nationwide brand visibility, and strong customer engagement. The role demands strategic vision, execution excellence, and leadership in driving both top-line growth and brand equity.Key Responsibilities:Sales Leadership<ul><li>Develop &amp; implement India-wide sales strategies with annual/quarterly targets.</li><li>Build and manage dealer, distributor, and retail networks across India.</li><li>Drive sales forecasting, collections, and credit control.</li><li>Identify and acquire key accounts, institutional clients, and channel partners.</li></ul>Marketing Leadership:<ul><li>Develop integrated marketing plans (digital, offline, influencer, events).</li><li>Manage brand positioning, visibility, and campaigns (ATL/BTL/Digital).</li><li>Work with product team for launches, packaging, and pricing strategies.</li><li>Oversee social media, PR, exhibitions, and trade shows.</li></ul>Team &amp; Leadership:<ul><li>Build and manage Sales &amp; Marketing teams (RSMs, ASMs, Marketing Managers).</li><li>Conduct training, motivation, and performance reviews.</li><li>Drive a performance-driven culture across the organization.</li><li>Market Intelligence &amp; Innovation:</li><li>Track consumer trends, competitor strategies, and industry shifts.</li><li>Use data analytics to optimize marketing ROI and sales efficiency.</li><li>Recommend product innovation and category expansion.</li></ul>Reporting &amp; MIS:<ul><li>Present business reviews, sales dashboards, and marketing ROI reports to top management.</li><li>Maintain accurate performance metrics (sales vs. collection, campaign impact).</li></ul>Qualifications &amp; Skills:<ul><li>MBA/PGDM in Sales &amp; Marketing (preferred).</li><li>8&ndash;20 years of experience in Sales &amp; Marketing leadership roles.</li><li>Proven success in scaling sales and building brand presence in India.</li><li>Strong knowledge of dealer/distributor models, digital marketing, and branding.</li><li>Exceptional leadership, negotiation, and communication skills.</li></ul>Preferred Attributes:<ul><li>Passion for music or familiarity with musical instruments.</li><li>Global outlook with experience handling exports and international sales.</li><li>Knowledge of music education markets (schools, academies, institutions) is a plus.</li></ul>Compensation:<ul><li>Competitive salary with performance-based incentives.</li><li>Benefits package including health insurance, travel allowances, and more.</li></ul>Job Type: Full-timePay: &#8377;40,000.00 - &#8377;100,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Work Location: In person

Vice President - Sales & Marketing

Prime Hospitality Group

<div>Vice President/Senior Director of Marketing
About Prime Hospitality Group
Prime Hospitality Group started with five Ruth&rsquo;s Chris Steak House restaurants and swiftly grew to twelve locations, becoming the largest franchise group of the global brand. PHG has also expanded to additional food and beverage concepts including Brasserie 23, The Exchange and Un Deux Trois Caf&eacute;. As we continue to expand our restaurant portfolio, as a franchisee for Marriott and Hilton, PHG has emerged into the hotel hospitality space, developing a full portfolio of hospitality forward brands.
As a committed employer, we seek dedicated Team Members and empower them to achieve their goals. With passion and values to guide our Team, we work tirelessly to provide unparalleled hospitality and outstanding experiences.
Award-winning Culture
At PHG we are proud of our agile and committed culture, which has led PHG to be selected as one of the &ldquo;Great Places to Work&rdquo; in Indiana in 2024. We are honored to have been ranked, and we know that it is our collective dedication that makes PHG an exceptional place to work.
Core Values<ul><li>
Demand for Excellence</li><li>
Passion for Hospitality</li><li>
Desire to Win</li><li>
Unwavering Commitment</li><li>
Hunger to Grow</li></ul>
Your Impact
The Vice President/Senior Director of Marketing leads PHG&rsquo;s marketing strategy across all brands, ensuring alignment between hospitality excellence, innovation, and business performance. This strategic leader oversees brand development, analytics, digital transformation, and marketing performance across all restaurants and hotels, including Great Lakes Capital, a related development company. They are responsible for crafting compelling brand stories, fostering guest loyalty, and driving measurable ROI through insight-driven campaigns and AI-enabled tools. Reporting directly to the President, this role ensures that marketing strategies elevate both the guest experience and organizational growth.
Your Responsibilities<ul><li>Develop and execute comprehensive marketing strategies and budgets for all PHG brands and GLC developments, including hotels, restaurants, and corporate initiatives.</li><li>Lead, mentor, and hold accountable the internal marketing team and external partners, fostering a collaborative, performance-driven culture.</li><li>Oversee and manage marketing plans, calendars, and budgets; track ROI utilizing data analytics and AI insights.</li><li>Integrate AI-driven tools and automation to optimize campaign targeting, performance tracking, and workflow efficiency.</li><li>Oversee brand positioning, identity development, storytelling, and creative direction across PHG and GLC brands.</li><li>Partner with Operations, Sales, and Finance to align marketing efforts with business goals.</li><li>Integrate guest feedback and satisfaction metrics into marketing strategies to enhance guest experience and loyalty.</li><li>Oversee digital marketing, CRM, SEO/SEM, website management, and social media strategy to ensure cohesive execution.</li><li>Ensure all creative materials uphold brand standards and elevate guest perception across all touchpoints.</li><li>Direct public relations, sponsorships, influencer programs, and strategic partnerships to strengthen brand visibility.</li><li>Monitor guest and market feedback to refine engagement strategies and identify opportunities for growth.</li><li>Support future team scalability, identifying emerging needs and developing talent pipelines within marketing.</li></ul>
Your Skills/Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or Business (Master&rsquo;s preferred).</li><li>10+ years of progressive marketing leadership, ideally in hospitality or multi-brand environments.</li><li>Demonstrated ability in strategic thinking, cross-functional collaboration, and tactical execution.</li><li>Experience leading digital transformation initiatives, including AI and automation in marketing workflows.</li><li>Strong financial acumen with a proven ability to manage budgets and assess data-driven marketing performance.</li><li>Exceptional storytelling ability with a track record of elevating brand identity and guest engagement.</li><li>Excellent leadership, communication, and organizational skills with a passion for innovation.</li><li>Ability to manage multiple priorities and meet deadlines in a fast-paced environment.</li><li>Must be willing to relocate to Indianapolis, IN and travel as job necessitates.</li></ul>
Our Perks and Benefits
PHG is committed to continually enhancing the employee experience by actively seeking new perks and benefits. For the most up-to-date offerings visit primehg.com.
Work Authorization Requirements
Authorized to work in the United States of America.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The above requirements outline management&rsquo;s assignment.
Affirmative Action / EEO Statement
PHG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. PHG makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Prime Hospitality Group is a curated collection of brands &mdash; spanning upscale restaurants, bars, and hotels. PHG is a family-owned business founded and led by husband-and-wife entrepreneurs, Ryan and Kristy Rans. As passionate service experts, Kristy and Ryan are committed to delivering best-in-class hospitality and creating an inspiring work culture. Through their leadership and dedication, PHG is an environment that fosters professional growth and continually challenges its team to reach their full potential. Every PHG team member is guided by the company&rsquo;s five core values; demand for excellence, passion for hospitality, hunger to grow, unwavering commitment, and desire to win. In addition to their stellar service caliber, PHG stays on the cutting edge of technology and strives for greater sustainability. As Prime Hospitality Group continues to grow, the team stays fresh in its approach and remains dedicated to maintaining impeccable standards when it comes to quality.
Job Type: fulltime
Schedule:<ul><li>
Monday to Friday</li><li>
Other</li></ul>
Education: Bachelor's degree
Work location: On-site</div>

Vice President/Senior Director of Marketing

TRUNO Retail Technology Solutions

<div>About TRUNO
TRUNO is the national leader in integrated retail technology solutions, empowering grocery stores and retailers with secure, stable systems for over 40 years to navigate competitive landscapes and drive operational efficiency. Specializing in point-of-sale integrations with Toshiba and NCR, our innovative portfolio, including TruView for real-time business intelligence and TruCommerce for seamless data middleware, delivers actionable insights, margin management, and enhanced customer experiences across 13,000+ North American locations. Retailers partner with TRUNO to lower total ownership costs, boost productivity, and unlock growth through expert professional services and cutting-edge digital commerce tools.
The Position
We're hiring a Vice President of Marketing to own the full marketing function and drive measurable impact across brand, demand, and team performance. This is a high-visibility leadership role for a hands-on strategist who thrives in a fast-paced environment and can balance big-picture vision with flawless execution.
You'll indirectly oversee TRUNO's presence at 60+ annual in-person events (our annual user's conference, 30+ trade shows, plus many annual retailer's charity golf tournament fundraisers), product marketing for 5 key software products, digital channels, brand integrity, and a small but mighty marketing team.
Key Responsibilities<ul><li>
Event Portfolio Leadership<ul><li>
Plan, execute, and optimize participation in the TRUNO annual user's conference and 30+ trade shows annually.</li><li>
Negotiate booth space, sponsorships, and partnerships; manage budgets, timelines, and on-site teams.</li><li>
Design experiential activations that generate leads, strengthen relationships, and elevate brand perception.</li></ul></li><li>
Product Marketing (5 Core Software Products)<ul><li>
Own and execute go-to-market strategies for launches, updates, and lifecycle campaigns across 5 flagship products.</li><li>
Develop positioning, messaging frameworks, sales enablement tools, and competitive battlecards.</li><li>
Partner with Product Management to translate features into customer value stories.</li><li>
Drive adoption, upsell/cross-sell, and retention through targeted campaigns and in-app messaging.</li></ul></li><li>
BrandCreative Direction<ul><li>
Own brand positioning, visual identity, messaging, and campaign creative across all channels.</li><li>
Ensure consistent, premium execution from website to swag to social content.</li></ul></li><li>
DigitalContent Engine<ul><li>
Manage website strategy, UX, SEO/SEM, and performance.</li><li>
Direct social media strategy (organic + paid) across LinkedIn, Instagram, X, YouTube, etc.</li><li>
Oversee content calendar, video production, blogs, case studies, and thought leadership.</li></ul></li><li>
Team Leadership<ul><li>
Lead, mentor, and grow a lean marketing team (1-2 direct reports).</li><li>
Set clear goals, delegate effectively, and foster a culture of creativity and accountability.</li></ul></li><li>
StrategyAlignment<ul><li>
Develop and execute annual marketing plans tied to revenue targets.</li><li>
Partner with Sales, Product, and Executive Leadership to align initiatives.</li><li>
Present quarterly board-level updates on pipeline contribution, product adoption, brand health, and ROI.</li></ul></li><li>
AnalyticsOptimization</li><li>
Establish KPIs, dashboards, and attribution models (Google Analytics, CRM, event ROI, product usage telemetry).</li><li>
Continuously test, iterate, and scale high-performing channels.</li></ul>
Qualifications
Required<ul><li>
10+ years of progressive marketing experience; 5+ years in a leadership role (Director/VP).</li><li>
Proven track record scaling B2B or B2C brands through events, digital, and product marketing.</li><li>
Hands-on experience managing trade shows, sponsorships, and field events.</li><li>
Product marketing expertise - launched or grown software/SaaS products with clear positioning and revenue impact.</li><li>
Expertise in digital marketing (SEO, PPC, social, email, marketing automation, CRM).</li><li>
Strong analytical horsepower - comfortable with Excel, UTM tracking, funnel metrics, and product telemetry.</li><li>
Exceptional communication skills: can distill complex strategies into compelling stories for executives, teams, and customers.</li><li>
Bachelor's degree in Marketing, Business, or related field.</li></ul>
Preferred
<ul><li>Experience in Retail Technology or adjacent space.</li><li>
Agency or startup background (nimble, resourceful, wears many hats).</li></ul>
You'll Thrive Here If You<ul><li>
Love &quot;getting your hands dirty&quot; as much as building strategy in the boardroom.</li><li>
Can toggle between creative vision, product storytelling, and spreadsheet rigor.</li><li>
Lead with empathy but hold the bar high.</li><li>
Get energy from turning chaos (30 events + 5 products) into a well-oiled machine.</li></ul>
How to Apply<ul><li>
Submit your resume + a concise cover letter (or 2-minute video) answering:</li></ul>
&quot;What's the most impressive product launch or marketing campaign you've led, and what measurable impact did it drive?&quot;<ul><li>
Email to: melliott@truno.com with subject &quot;VP Marketing - Your Name&quot;</li></ul></div>

Vyomeen Media Pvt. Ltd

About News ReachNews Reach is a content marketplace and news distribution platform revolutionising local journalism and regional content monetisation. We're on a mission to empower independent journalists, media houses, and content creators across India with digital tools, market access, and business support.Job Title: Executive Assistant Location: West Mumbai Company: News ReachReporting to: Senior VP- SalesRole OverviewWe're looking for a dynamic, detail-oriented, and proactive Executive Assistant to support our Senior Vice President. The ideal candidate will play a critical role in managing day-to-day tasks, supporting the Senior VP, coordinating operations, and ensuring smooth internal communication.Key Responsibilities&middot; Assisting and coordinating with internal teams to track the team activities and milestones.&middot; Managing and assisting on operations and tracking team performance, and reporting to the Senior VP&middot; Monitor the performance of both internal and external service providers and provide timely updates to the Senior VP&middot; Organise and manage the schedules, appointments, and calendars of the Senior VP&middot; Assist leadership with travel arrangements, meeting coordination, and follow-ups.&middot; Take minutes during meetings with the Senior VP , prepare summary reports, and track action items.&middot; Handle sensitive and confidential information with a high degree of discretion.Requirements<ul><li>Bachelor&rsquo;s degree in any discipline</li><li>1&ndash;3 years of experience in operations, admin, or EA roles</li><li>Excellent organisational and multitasking skills</li><li>Strong verbal and written communication.</li><li>Proficient in MS Office / Google Workspace tools</li><li>Comfortable working in a fast-paced, start-up environment</li></ul>Job Types: Full-time, PermanentPay: &#8377;30,000.00 - &#8377;40,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Executive Assistant to VP Sales

ReviveRX

<div>
 
 Company Overview
 
 
 
 Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We&rsquo;re breaking away from outdated models&mdash;leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.
 
 
 Title: VP of Marketing
 
 
 Location: Austin, TX
 
 
 Employment Type: Full-time
 
 
 Role Overview
 
 
 We are seeking a bold and disruptive, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in a customer-focused brand.
 
 
 The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.
 
 
 Key Responsibilities:
 
 
 Marketing Strategy &amp; Leadership
 
 
 Develop and lead a comprehensive, multi-channel marketing strategy that aligns with Ways2Well&rsquo;s business objectives, focusing on patient acquisition, retention, and brand positioning. Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships. Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.
 
 
 Digital Marketing Execution
 
 
 Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing. Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives. Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.
 
 
 Sales Enablement &amp; Revenue Growth
 
 
 Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth. Implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs. Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.
 
 
 Brand Development &amp; Positioning
 
 
 Refine and maintain the Ways2Well brand identity and messaging across all touchpoints, ensuring consistency and clarity. Develop and oversee PR, media relations, and thought leadership initiatives to position Ways2Well as a category leader in regenerative and preventive medicine.
 
 
 Data &amp; Performance Management
 
 
 Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets. Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.
 
 
 Partnerships &amp; Growth Initiatives
 
 
 Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth. Lead go-to-market strategies for new services, locations, and product launches.
 
 
 Qualifications:
 
 
 <li>
 10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role
 </li>
 <li>
 Proven track record scaling marketing at disruptive, high-growth consumer brand-especially those with bold, unconventional strategies and strong pop culture resonance (e.g., Poppi or Kylie Jenner Brands)
 </li>
 <li>
 Experience architecting and executing large-scale influencer, podcast, and creator-driven campaigns, maximizing conversions and organic buzz in the health and wellness sector
 </li>
 <li>
 Demonstrated ability to build brands that punch above their weight culturally: viral product launches, memorable campaigns (Super Bowl, viral stunts), and creative risk-taking that shapes conversation
 </li>
 <li>
 Finger on the pulse of our target audiences (we can add specific generations or audiences we are targeting here)- deep understanding of what&rsquo;s cool, what&rsquo;s next, and how to move culture, not just product/service
 </li>
 Hands-on operator who thrives in high-velocity start-up environments: builder, not a bureaucrat, excited to roll up sleeves, test, iterate, and scale from &lt;$100 million to a Billion
 <li>
 Experience working with (and leveraging) leading-edge platforms: TikTok, Instagram, YouTube, podcasts, and community-based/guerilla marketing
 </li>
 <li>
 Collaborative and resourceful leader skilled at attracting top creative talent and forging dynamic partnerships- with a bias for bold action over consensus
 </li>
 <li>
 Experience managing multi-million-dollar marketing budgets and delivering strong ROI
 </li>
 <li>
 Proven success in industries like telemedicine, wellness, or fitness is preferred
 </li>
 <li>
 Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation
 </li>
 <li>
 Strong understanding of sales funnel management, lead generation, and sales-marketing alignment
 
 
 </li>
 Education &amp; Certifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree in Marketing, Business, Communications, or a related field required
 </li>
 <li>
 MBA or equivalent advanced degree preferred
 
 
 
 </li>
 </ul>
 
 Why Join W2W?
 
 
 
 <ul>
 <li>
 Work with a passionate team dedicated to transforming lives through wellness innovation
 </li>
 <li>
 Shape the future of a growing and mission-driven company
 </li>
 <li>
 Competitive compensation, benefits, and a collaborative work environment
 
 
 
 </li>
 </ul>
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

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