salesperson women's dresses

Aditya Birla Fashion and Retail Ltd.

<div>
 
 Key Result Areas
 
 
 
 Supporting Actions
 
 
 Drive the selection &amp; sourcing of Merchandise assortment/mix for women&rsquo;s wear PRL stores
 
 
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 Develop a comprehensive assortment strategy that aligns with Polo Ralph Lauren's brand identity and luxury standards for women's wear products.
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 Oversee the selection of a wide range of women's wear items, including clothing, accessories, and footwear, ensuring they reflect the brand's iconic American style.
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 Plan and execute seasonal assortments, taking into account India's regional variations and seasonal preferences.
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 Utilize sales data, market research, and customer feedback to make data-driven decisions when curating the assortment and identifying top-performing products.
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 Innovate the assortment by introducing new and exclusive products while balancing the inclusion of Polo Ralph Lauren's timeless classics.
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 Create appropriate buying plan for women&rsquo;s wear (WW) category as per Sales targets for PRL stores &ndash; Updating Order Master.
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 Create Purchase Orders (POs), review Order Confirmation (OCs) and track the progress of orders to ensure on-time delivery.
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 Creating in season express orders on a need basis.
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 Set ARP targets for product categories
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 Create Option plan and conduct depth analysis
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 Formulate Stock to Sale plan for a season &ndash; EOM / BOM
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 OTB calculation
 
 
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 Vendor Management
 
 
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 Establish and nurture strong relationships with a network of international and domestic vendors, negotiating favorable terms, pricing, and delivery schedules to achieve the best value &ndash; Order Confirmation Management.
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 Collaborate with vendors to maintain high-quality product standards, ensuring that products meet Polo Ralph Lauren's quality and design criteria and customer expectations.
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 Monitor vendor performance, track order fulfillment, and address any supply chain issues promptly to maintain a consistent flow of merchandise.
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 Develop and implement sourcing strategies that align with brand values, sustainability goals, and ethical sourcing practices.
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 Stay informed about vendor trends, innovations, and market conditions, sharing relevant insights with the buying team for strategic decision-making.
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 Build positive long-term relationships with vendors
 
 
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 Tracking Stock Management
 
 
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 Plan, monitor &amp; maintain Ideal stock inventory levels for women's wear products, ensuring that stock levels are optimized to meet customer demand while minimizing excess inventory.
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 Analyze sell-through rates and stock turnover to make informed decisions regarding replenishments, restocking, and stock clearance.
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 Collaborate with the Planning Team to align inventory management practices with merchandise planning and demand forecasting for seasonal variations.
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 Implement inventory optimization strategies to minimize holding costs and ensure that the most popular products remain readily available to customers.
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 Collaborate with the team to make informed decisions on markdowns and clearance strategies for slow-moving or seasonal items, optimizing profitability.
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 Plan for inter-store transfers to achieve maximum value (AMM).
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 Fill rate management.
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 Ensure timely online availability of stock.
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 Dormancy within specified norms
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 Pullback within specified norms
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 Maintain Sell-thru reports on Excel
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 Photo Sell Through report
 
 
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 Information/Data Management
 
 
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 Timely Updating Brand Catalogues.
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 Updating UDA &amp; BNF in style masters.
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 Updating Brand sell-through reports.
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 Creating top seller bottom seller reports.
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 Preparing Sell-through reviews &amp; department reviews.
 
 
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 Pricing Strategy
 
 
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 Assist in developing pricing strategies for women's wear products that balance competitiveness with maintaining the luxury brand positioning of Polo Ralph Lauren.
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 Conduct price elasticity analysis and competitive pricing benchmarking to determine optimal price points for different product segments.
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 Collaborate with the team to set promotional pricing and markdown strategies that align with seasonal sales events and clearance periods.
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 Stay informed about currency exchange rates and their potential impact on pricing for imported luxury products.
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 Pricing Adjustments: Continuously assess pricing strategies and make recommendations for adjustments based on sales performance, market dynamics, and customer value perception.
 
 
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 Provide inputs for Monthly Target setting in each category
 
 
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 Breaking up of Monthly targets into product category
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 Target Vs achievement
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 Merchandise plan report
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 Product performance Lk2Lk
 
 
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 Being a custodian in formulating the Stock &amp; sale plan
 
 
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 Product category wise dispatch plan
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 Planned Vs actual
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 Allocation plan for each store as per dispatch plan and size wise analysis
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 Tracking allocation vs. actual dispatches
 
 
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 Sales Analysis
 
 
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 Regularly evaluate the sales performance of Polo Ralph Lauren women's wear products, analyzing key metrics such as revenue, units sold, and profit margins to identify trends and opportunities.
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 Collect, analyze, and interpret customer feedback, reviews, and comments specific to women's wear products, providing insights into customer satisfaction and areas for improvement.
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 Collaborate with the buying team to assess the performance of specific products, styles, and brands within the women's wear category, identifying top-performing items and areas where adjustments may be needed.
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 Assist in the creation of sales forecasts and demand projections for women's wear, leveraging historical sales data, market insights, and trends to refine sales expectations and support inventory planning.
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 Provide data-driven recommendations for assortment adjustments, including product additions, exclusions, or modifications, with the goal of improving sales performance and better aligning with customer demand.
 
 
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 Market Intelligence
 
 
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 Keep abreast of global and Indian fashion trends, attending fashion shows, industry events, new launches and trade exhibitions to gather insights and inspiration for the women's wear category.
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 Conduct competitive analysis to benchmark Polo Ralph Lauren's women's wear offerings against other luxury brands in the market, identifying areas of opportunity and differentiation (Competition Mapping).
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 Analyze customer data, feedback, and surveys to gain a deep understanding of customer preferences and incorporate them into the assortment strategy.
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 Identify and understand the varying fashion preferences and regional nuances within India to tailor assortments accordingly.
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 Continuously gather market intelligence, including consumer behavior, emerging trends, and competitor strategies, to adapt the assortment to changing market dynamics.
 
 
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 Visual Merchandising Alignment
 
 
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 Partner closely with the Visual Merchandising team to ensure that women's wear products are showcased effectively, aligning with Polo Ralph Lauren's visual merchandising guidelines and luxury brand image.
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 Provide expert input and recommendations on the strategic placement, arrangement, and presentation of women's wear products, including the coordination of window displays, in-store displays, and mannequin styling.
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 Coordinate with the Visual Merchandising team to align product displays with seasonal themes and emerging fashion trends, ensuring that the visual presentation remains fresh and appealing to customers.
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 Collaborate with Visual Merchandisers to plan the introduction of new arrivals and the spotlighting of highlighted collections, ensuring that these products receive prominent visibility within the store.
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 Understand customer behavior and shopping patterns to recommend visual merchandising strategies that enhance customer engagement and drive sales, ultimately contributing to the overall success of the women's wear category.
 
 
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 Track the Core Business Contribution
 
 
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 Monitoring to enhance the category contribution % of total business of LTL basis
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 Identifying new designs to be added to this category
 
 
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 Help in creation of Retail Design Brief
 
 
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 Designing a retail brief to design &ndash; option grid &amp; learning of past season
 
 
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 Integrated Go To Market (IGTM)
 
 
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 Planning for a successful IGTM story along with VM and design
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 Dressing up one key store for the look
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 Roll &ndash; out across stores
 
 
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 Cross-Functional Collaboration
 
 
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 Collaborate seamlessly with cross-functional teams, including Planning Team, Marketing Team, Visual Merchandising Team, Operations Team &amp; HR Team to ensure the successful execution of buying strategies and alignment with overall business objectives.
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 Maintain open lines of communication with vendors, sharing relevant information with procurement and supply chain teams to ensure timely deliveries and efficient inventory management.
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 Share sales data, customer feedback, market insights, and trends with cross-functional teams, providing valuable inputs for merchandise planning, marketing campaigns, and operational strategies.
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 Work closely with the Marketing team to coordinate and support promotional activities and sales events, ensuring that marketing efforts are in sync with women's wear assortments and customer interests.
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 Collaborate effectively with the Operations team to facilitate efficient stock movements, replenishments, and inventory control, ensuring that women's wear products are consistently available to customers while optimizing stock levels.
 
 
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 Team Leadership
 
 
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 Lead, guide, and mentor a team of buyers, fostering their professional development, and ensuring alignment with Polo Ralph Lauren's brand values and standards.
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 Conduct regular performance evaluations and goal-setting meetings with team members, providing constructive feedback and support for their growth.
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 Create a collaborative and positive team environment where team members are motivated, engaged, and aligned with the organization's mission and objectives.
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 Assist the HR team in the recruitment and onboarding of new team members, identifying talent and contributing to the development of a skilled and effective buying team.
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 Maintain effective communication within the team, delegate responsibilities appropriately, and ensure that team members are well-informed and equipped to execute their roles effectively.
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 </ul>
</div>

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