search engine evaluator

Northbound Studio

SEO Content SpecialistPosition OverviewWe are seeking a highly motivated and creative SEO Content Specialist to join our growing marketing team. This role combines strategic search engine optimization with exceptional content writing skills to increase organic traffic, improve search rankings, and generate qualified leads.The ideal candidate is a strong writer who understands how to create engaging, helpful, and search-optimized content that connects with both readers and search engines. This position will play a critical role in developing content strategies, creating website content, optimizing existing pages, and supporting overall digital marketing initiatives.Key ResponsibilitiesContent Creation &amp; Strategy<ul><li>Research, write, and publish high-quality SEO-focused content including:</li><li>Blog articles</li><li>Service pages</li><li>Landing pages</li><li>Product descriptions</li><li>Case studies</li><li>Email campaigns</li><li>Social media content</li><li>Develop content that aligns with target keywords, search intent, and customer journey stages.</li><li>Create compelling content that balances SEO best practices with readability and user engagement.</li><li>Collaborate with internal teams to generate content ideas and industry-specific topics.</li><li>Maintain a consistent brand voice across all digital channels.</li></ul>Search Engine Optimization<ul><li>Conduct keyword research to identify content opportunities and competitive gaps.</li><li>Optimize website content, metadata, headings, internal links, and image alt text.</li><li>Monitor and improve organic search performance using SEO tools and analytics platforms.</li><li>Perform content audits and recommend updates to improve rankings and conversions.</li><li>Track keyword rankings, organic traffic, and content performance metrics.</li><li>Stay current on search engine algorithm updates and SEO best practices.</li></ul>Website &amp; Content Management<ul><li>Publish and update content using content management systems (WordPress preferred).</li><li>Coordinate with designers, developers, and marketing team members to implement content initiatives.</li><li>Ensure all content follows SEO, accessibility, and brand guidelines.</li><li>Assist with local SEO initiatives and business profile optimization.</li></ul>QualificationsRequired<ul><li>2+ years of experience in SEO, content marketing, copywriting, or digital marketing.</li><li>Exceptional writing, editing, and proofreading skills.</li><li>Strong understanding of on-page SEO principles and keyword optimization.</li><li>Experience using SEO tools such as SEMrush, Google Search Console, or similar platforms.</li><li>Ability to research complex topics and create engaging, easy-to-understand content.</li><li>Strong organizational skills and ability to manage multiple projects simultaneously.</li></ul>Preferred<ul><li>Experience with WordPress or other CMS platforms.</li><li>Familiarity with Google Analytics.</li><li>Understanding of local SEO strategies.</li><li>Basic knowledge of HTML and website structure.</li></ul>What We're Looking ForThe ideal candidate is curious, creative, and data-driven. They enjoy writing, understand how people search online, and can create content that both educates readers and drives measurable business results. They are proactive, detail-oriented, and constantly looking for opportunities to improve content performance through SEO best practices.Pay: From $20.00 per hourBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul>Work Location: In person

Search Engine Optimization Content Specialist

Gray Mines

Job DescriptionWe are seeking a skilled and results-driven SEO Specialist to join our team in Clifton Block 5, Karachi. The ideal candidate should have at least 2 years of hands-on SEO experience and a strong understanding of search engine optimization strategies, keyword research, on-page and off-page SEO, and website performance analysis.Responsibilities<ul><li>Develop and implement effective SEO strategies to improve organic search rankings.</li><li>Conduct keyword research and competitor analysis.</li><li>Optimize website content, meta tags, and landing pages.</li><li>Perform technical SEO audits and recommend improvements.</li><li>Build and manage high-quality backlinks.</li><li>Monitor website performance using SEO tools and analytics platforms.</li><li>Track, analyze, and report SEO performance metrics.</li><li>Stay updated with the latest SEO trends and search engine algorithm updates.</li></ul>Requirements<ul><li>Minimum 2 years of proven SEO experience.</li><li>Strong knowledge of on-page, off-page, and technical SEO.</li><li>Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.</li><li>Understanding of keyword research and content optimization.</li><li>Excellent analytical and problem-solving skills.</li><li>Strong communication and reporting abilities.</li></ul>Benefits<ul><li>Competitive salary package (PKR 50,000 &ndash; 70,000).</li><li>Professional growth opportunities.</li><li>Collaborative and supportive work environment.</li></ul>Job Type: Full-time Location: Clifton Block 5, Karachi Experience: Minimum 2 Years (Required)Pay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

SEO Specialist

Best Option General Trading LLC

Job PurposeThe Digital Marketing Expert will be responsible for designing, implementing, and managing data-driven online marketing strategies. The primary focus of this role is to drive high-quality lead generation, maximize search engine visibility, optimize paid ad spend, and elevate the brand&rsquo;s digital presence across local and international markets.Key Responsibilities1. Search Engine Optimization (SEO)<ul><li>Execute robust On-Page and Off-Page SEO strategies to improve organic rankings on major search engines.</li><li>Conduct continuous keyword research, identifying high-intent search terms while managing exhaustive negative keyword lists to streamline traffic.</li><li>Optimize website architecture, URLs, schema markup, image tags, and local SEO (including Google Business Profile).</li><li>Write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click-through rates (CTR).</li></ul>2. Paid Advertising (PPC &amp; Performance Marketing)<ul><li>Plan, build, and optimize high-converting Google Ads campaigns (Search, Display, Performance Max) targeted at corporate and individual clients.</li><li>Manage and scale paid social media campaigns across platforms like Meta (Facebook &amp; Instagram), LinkedIn, and TikTok.</li><li>Continuously conduct A/B testing on ad creatives, copy, audience targeting, and landing pages to lower Cost Per Acquisition (CPA) and improve Return on Ad Spend (ROAS).</li></ul>3. Content Creation &amp; Social Media Management<ul><li>Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches.</li><li>Produce high-quality, engaging visual and text assets for digital platforms, including professional social media reels, short-form videos, and static banners.</li><li>Oversee basic mobile videography and content creation, utilizing high-end mobile hardware and cinematic transitions to maintain a polished, premium brand aesthetic.</li></ul>4. Analytics &amp; Reporting<ul><li>Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics 4 (GA4), Google Search Console, and CRM platforms.</li><li>Translate complex data sets into actionable insights and strategic recommendations for senior management.</li></ul>Required Skills &amp; Qualifications<ul><li>Experience: 3&ndash;5 years of proven experience as a Digital Marketing Specialist, Performance Marketer, or similar role. Experience in lead-generation industries (e.g., corporate services, consultancy, or B2B) is highly preferred.</li><li>SEO Expertise: Deep understanding of search engine algorithms, ranking factors, and core SEO tools (e.g., Ahrefs, SEMrush, Moz).</li><li>Ad Platform Mastery: Hands-on experience managing substantial budgets on Google Ads Manager and Meta Business Suite.</li><li>Content &amp; Tech Savvy: Strong eye for visual design and layout. Experience with basic video editing tools and an understanding of mobile content production workflows (e.g., formatting for Instagram Reels/TikTok).</li><li>Communication: Exceptional written and verbal communication skills with the ability to write sharp, persuasive, and professional ad copy.</li><li>Analytical Mindset: Strong data-analysis skills with a laser focus on conversion rate optimization (CRO).</li></ul>Are you currently working in India ?Are you willing to relocate to Dubai ?Contacts : +971 521295667 / ecommerce@bestoption.aePay: From AED2,500.00 per monthWork Location: In person

Digital Marketing Expert

SEO Agency

Job description:We are looking for a skilled SEO Executive with expertise in both on-page and off-page optimization to join our team. The role involves developing and executing effective SEO strategies, conducting keyword research, optimizing website content, building high-quality backlinks, and staying up to date with the latest search engine algorithms. The ideal candidate should have hands-on experience in SEO tools, strong analytical skills, and the ability to drive measurable growth in organic traffic and rankings.Perks &amp; Benefits:&middot;Attendance allowance&middot; Medical allowance&middot; Annual performance bonusKey ResponsibilitiesOn-Page SEO:<ul><li>Develop and implement effective on-page optimization strategies</li><li>Conduct detailed keyword research, mapping, and content optimization</li><li>Improve website structure, meta tags, headings, and internal linking</li><li>Perform regular website audits to identify and fix technical SEO issues</li><li>Optimize content for better CTR and search engine visibility</li></ul>Off-Page SEO:<ul><li>Plan and execute link-building strategies to earn high-quality backlinks</li><li>Build relationships with relevant websites, blogs, and industry platforms</li><li>Monitor and analyze backlink profiles to ensure link quality and authority</li><li>Drive organic traffic growth through ethical and effective off-page practices</li></ul>General SEO Responsibilities:<ul><li>Track and report SEO performance using analytics tools</li><li>Stay updated with Google algorithms, SEO trends, and industry best practices</li><li>Collaborate with the content and development teams for SEO alignment</li></ul>Required Skills &amp; Qualifications:<ul><li>2&ndash;3 years of proven experience as an SEO Specialist</li><li>Proficiency in tools such as Google Keyword Planner, Google Analytics, and website audit tools</li><li>Strong understanding of E-Commerce SEO best practices</li><li>Knowledge of ranking factors, search engine algorithms, and technical SEO (preferred)</li><li>Excellent analytical, organizational, and time-management skills</li></ul>Benefits : Yearly Bonus | Increments | Outdoor Activity | Medical | Fuel AllowanceAvailability: Immediate joiners preferredExperience Required: 2&ndash;3 yearsLocation : KarachiShift : 9.00 am to 06:00 pmPay: Rs45,000.00 - Rs65,000.00 per hourWork Location: On the road

Required SEO Executive for E-Commerce (Apparel Brand) - Karachi

Simcoe IT

We are seeking an experienced SEO Lead to drive organic growth, improve search visibility, and lead our SEO team. The ideal candidate has extensive expertise in Technical SEO, Generative Engine Optimization (GEO), On-Page SEO, Off-Page SEO, Local SEO, and Content SEO, with a proven track record of delivering measurable results.Key ResponsibilitiesDevelop and execute SEO and GEO strategies to increase organic traffic, rankings, and conversions.Lead, mentor, and manage the SEO team to achieve performance goals.Conduct technical SEO audits and resolve crawling, indexing, site speed, and Core Web Vitals issues.Optimize websites for both traditional search engines and AI-powered search platforms.Oversee keyword research, content optimization, internal linking, and authority-building initiatives.Monitor SEO performance, analyze data, and provide actionable insights and recommendations.Collaborate with content, development, and marketing teams to implement SEO best practices.Requirements5+ years of SEO experience, including team leadership.Strong expertise in Technical SEO, GEO, and all major SEO disciplines.Proficiency with tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.Excellent analytical, leadership, and communication skills.Proven ability to drive organic growth and achieve business objectives.Application Question(s):<ul><li>Do you have 5 years of hands-on SEO experience?</li><li>Have you led or managed an SEO team before?</li><li>How would you rate your expertise in the following areas?</li></ul>Technical SEO On-Page SEO Off-Page SEO Local SEO Content SEO Generative Engine Optimization (GEO)<ul><li>Have you conducted technical SEO audits independently?</li><li>Are you experienced with log file analysis and advanced technical SEO troubleshooting?</li><li>If a website's organic traffic drops by 30% within a month, what would be your first three steps to investigate the issue?</li></ul>Work Location: In person

SEO Team Lead

Spell Engineering

Company: Spell Link Industry: Travel / Online Ticket Booking Platform Experience Required: Minimum 3 Years Shift Timing: Night Shift &mdash; 5:00 PM to 2:00 AM Location: Shadman Colony 1, LahoreCompany Type: US-Based CompanyJob Description:Spell Link is looking for an experienced SEO Specialist to join our team for a US-based travel and online ticket booking platform. The ideal candidate should have strong experience in search engine optimization, website ranking strategies, keyword research, on-page SEO, technical SEO, off-page SEO, and content optimization.The candidate will be responsible for improving organic traffic, increasing search engine visibility, and supporting the growth of our travel and ticket booking platform through effective SEO strategies.Key Responsibilities:<ul><li>Conduct detailed keyword research for travel, ticket booking, and related industry terms.</li><li>Optimize website pages, landing pages, blogs, and service pages for better search rankings.</li><li>Perform on-page SEO, including meta titles, meta descriptions, headings, internal linking, and content structure.</li><li>Manage off-page SEO activities, including link building, guest posting, and outreach.</li><li>Analyze website performance using SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.</li><li>Identify and fix technical SEO issues, including crawl errors, indexing problems, page speed issues, and broken links.</li><li>Track keyword rankings, organic traffic, and SEO performance reports.</li><li>Work with the content and development teams to improve website SEO performance.</li><li>Monitor competitor SEO strategies and suggest improvement opportunities.</li><li>Stay updated with the latest Google algorithm updates and SEO best practices.</li></ul>Requirements:<ul><li>Minimum 3 years of proven experience as an SEO Specialist.</li><li>Strong knowledge of on-page SEO, off-page SEO, and technical SEO.</li><li>Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms.</li><li>Good understanding of keyword research, competitor analysis, and content optimization.</li><li>Ability to prepare SEO reports and performance updates.</li><li>Strong communication and analytical skills.</li><li>Ability to work during night shift from 5:00 PM to 2:00 AM.</li><li>Candidates with relevant experience in travel, ticket booking, tourism, or online booking platforms will be preferred.</li></ul>Preferred Skills:<ul><li>Experience in international SEO, especially for US-based websites.</li><li>Knowledge of travel industry keywords and customer search behavior.</li><li>Basic understanding of WordPress or other CMS platforms.</li><li>Experience in link building and content strategy.</li></ul>Work Location: In person

SEO Specialist – Travel & Online Ticket Booking Platform (Night Shift)

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2>
Amazon Web Services (AWS) is seeking a curious, results-driven Answer Engine Optimization (AEO) Manager to own the development, implementation, and optimization of AWS content visibility across AI-powered answer engines including ChatGPT, Perplexity, Claude, and Gemini.
 
 
As an AEO Manager for AWS Search Marketing, you will have the opportunity to improve how AI answer engines discover, interpret, and cite AWS content.
 
 
A successful candidate will be an advocate for AEO best practices and well-versed in what it takes to optimize a multi-thousand page, high-traffic marketing website for AI answer engine citation and visibility. This role requires a proven track record in content optimization, a deep understanding of how large language models retrieve and surface information, and the ability to contribute to governance and operational rigor in a fast-moving space &mdash; supporting the codification of best practices, recommending process improvements, and helping connect a central strategy team with distributed marketing teams. Strong analytical skills to develop strategies grounded in data, and interpersonal skills to influence across teams and drive adoption of AEO practices, are essential.
 
 
Key job responsibilities 
Be a guardian for content quality and AEO best practices, continually raising the bar for machine-readable, citation-worthy content and AI answer engine discoverability.
 
 
Educating marketers and content authors on AEO best practices &mdash; including structured data, schema markup, and content formatting that optimizes for AI retrieval.
 
 
Partnering with marketers and content authors to develop and implement content strategies that grow AWS citation share across AI answer engines.
 
 
Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to AEO best practices (e.g., machine-readable structure, third-party citation signals, entity disambiguation).
 
 
Supporting AEO governance by contributing to organizational standards across testing protocols, scaling criteria, best practice codification, measurement &amp; reporting, and tooling.
 
 
Work with the AEO team to build a library of documentation and articles that educate the organization on AEO best practices and the evolving AI answer engine landscape.
 
 
Performing prompt-based research and data analysis (e.g., benchmark testing across AI models) to make the case for projects and their prioritization.
 
 
Monitoring and adapting to the rapidly evolving AI answer engine ecosystem, including changes in model behavior, retrieval mechanisms, and citation patterns.
 
 
A day in the life 
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, SEM, and AEO across search engines and AI answer engines like Google (including AI Overviews), Bing/Copilot, ChatGPT, Perplexity, Claude, and Gemini. These are key sources of traffic and influence for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search and AI optimization practices results in a test-and-learn culture that seeks continual progression. We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings, and wins!
<h2 class="jobSectionHeader">BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Understanding of how large language models retrieve, rank, and cite web content &mdash; including the role of structured data, entity recognition, and content authority signals</li><li>Demonstrated experience in Answer Engine Optimization (AEO), including prompt-based benchmarking, AI citation analysis, and content optimization for conversational AI surfaces</li><li>Knowledge of schema markup, structured data, and semantic HTML as they relate to AI content retrieval</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li><li>Experience with AI crawler management (e.g., robots.txt directives for GPTBot, ClaudeBot, PerplexityBot) and machine-readable content architecture</li><li>Proven application of AI tools and automation to scale AEO data collection, analysis, and content optimization workflows</li><li>Familiarity with third-party citation dynamics</li><li>Experience developing and maintaining AEO testing frameworks (multi-model prompt benchmarking, citation tracking across AI platforms)</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually 
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually</div>

Answer Engine Optimization (AEO) Manager, AWS Search Marketing

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