search specialist

Emed

<div>SEM/Paid Search Specialist 
 
Location: SheMed HQ, Miami, FL 33132 
 
Department: Marketing 
 
Reports to: Director of Marketing 
 
Position Summary 
 
To continue scaling our reach, we&rsquo;re seeking an experienced and performance-focused SEM / Paid Search Specialist to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable results&mdash;this is your role. 
 
Key Responsibilities<ul><li>
Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/ Instagram, and more</li><li>
Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)</li><li>
Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation</li><li>
Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations</li><li>
Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools</li><li>
Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)</li><li>
Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social</li></ul> 

Qualifications<ul><li>
Hands-on experience managing high-budget, multi-channel digital ad campaigns</li><li>
Proven expertise with:<ul><li>
Google Ads (Search, Display, YouTube)</li><li>
LinkedIn Ads</li><li>
Facebook/Instagram via Business Manager</li><li>
TikTok Ads</li></ul></li><li>
Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy</li><li>
Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution</li><li>
Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action</li><li>
Strong command of Google Analytics 4 (GA4) and custom reporting tools</li><li>
Excellent copywriting, creative briefing, and testing capabilities</li><li>
Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment</li><li>
Bonus: experience in healthcare, telehealth, or wellness sectors</li></ul> 

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SEM / Paid Search Specialist

MathWorks

<div><div>As search evolves toward AI-powered engines and conversational interfaces, we&rsquo;re seeking a strategic thinker to lead our transition from traditional SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

As the Senior Search Strategist, you will define and execute the roadmap to optimize MathWorks&rsquo; digital presence for emerging search paradigms. You&rsquo;ll collaborate across teams to ensure our content is discoverable, structured, and aligned with how users interact with generative and answer-based search platforms.
Responsibilities
<ul><li>Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.</li>
<li>Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).</li>
<li>Audit existing content and search strategies to identify optimization opportunities.</li>
<li>Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.</li>
<li>Define and implement best practices for structured data, entity optimization, and conversational content.</li>
<li>Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.</li>
<li>Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.</li>
<li>Partner with analytics teams to monitor performance, surface insights and refine strategies.</li>
<li>Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.</li>
</ul>Minimum Qualifications
<ul><li>A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.</li>
</ul>Additional Qualifications
<ul><li>SEO experience required, GEO/AEO experience preferred</li>
<li>Deep understanding of search engine algorithms, structured data, and AI&rsquo;s role in search.</li>
<li>Proven ability to lead cross-functional digital initiatives and deliver measurable results.</li>
<li>Strong analytical skills and experience with web analytics and search performance tools.</li>
<li>Excellent communication skills with the ability to influence stakeholders at all levels.</li>
<li>Experience in B2B or technical content environments preferred.</li>
</ul><div></div><div><div><div><div><div><div><div><div><div><div><div><div><div>Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it&rsquo;s a commitment to doing the right thing&mdash;for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Senior Search Specialist

E.L.F. BEAUTY

<div>
 
 About The Company
 
 
 
 e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it&rsquo;s a daily routine that nourishes your skin barrier over time.
 
 
 In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
 
 
 Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
 
 
 
 Position Summary:
 
 
 
 e.l.f. Beauty is seeking an exceptional Search Specialist to join our innovative digital team as a resident GEO/AEO AI Search expert. The
 
 Manager, AI Search &amp; SEO
 
 will balance today&rsquo;s SEO execution with tomorrow&rsquo;s Ai search innovation, managing brand visibility while supporting e.l.f. beauty in preparing for AI and LLM-powered discovery of the future.
 
 
 We&rsquo;re seeking someone who
 
 thrives as both a side-kick and challenger
 
 : supportive enough to be embraced across teams, yet proactive and bold in driving innovation.
 
 
 In this pivotal role, you'll leverage advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) technologies to help drive our digital marketing strategy and performance across the e.l.f. Beauty portfolio of brands.
 
 
 
 Acting as both activator and educator
 
 , this role will empower teams to embed future-proof tactics across the digital ecosystem, from websites to app stores to AI-powered assistants. You&rsquo;ll play a critical role in evolving how our brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and Rhode Skin, show up in a search landscape defined by generative AI, natural language queries, and platform-native discovery.
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 AI-Driven Search &amp; LLM Optimization
 </li>
 <li>
 Serve as the resident supporting expert on AI search technologies, staying ahead of emerging capabilities for GEO, AEO, LLMs, and ASO
 </li>
 <li>
 Research and apply strategies for visibility within AI-powered search experiences (AI Mode, Bing AI, ChatGPT plugins, Perplexity, etc.)
 </li>
 <li>
 Apply LLM- optimiaztion techniques and monitor how LLMs (ChatGPT, Bing AI, etc.) cite and mention e.l.f., refining approaches accordingly
 </li>
 <li>
 User Experience &amp; Conversion
 </li>
 <li>
 Treat SEO/GEO/ASO as an extension of UX, ensuring navigation, linking, and on-site/app search enhance discoverability and conversion
 </li>
 <li>
 Ensure accessibility and UX standards across all digital properties
 </li>
 <li>
 Measurement &amp; Reporting
 </li>
 <li>
 Track rankings, traffic, Core Web Vitals, ASO performance, and AI-driven citations
 </li>
 <li>
 Report on both traditional SEO metrics and emerging AI search KPIs
 </li>
 <li>
 Develop executive-level presentations highlighting insights, technical enhancements, and strategic recommendations
 </li>
 <li>
 Collaboration &amp; Thought Leadership
 </li>
 <li>
 Partner with digital commerce, analytics, engineering, design, and product teams to integrate SEO/GEO/ASO strategies
 </li>
 <li>
 Develop and lead training, playbooks, and best practices to educate cross-functional teams in marketing and brand across brands
 </li>
 <li>
 Stay ahead of GEO, ASO, and AI search trends seizing meaningful opportunities
 </li>
 <li>
 App Store Optimization (ASO) &amp; App Discovery
 </li>
 <li>
 Develop and maintain an ASO strategy for the e.l.f. app across app store listings
 </li>
 <li>
 Drive audience and topic research to inform app content strategies, beyond just keywords
 </li>
 <li>
 Collaborate with product and content teams to optimize app discoverability within app ecosystems and emerging AI-driven app surfaces
 </li>
 <li>
 Technical SEO Excellence
 </li>
 <li>
 Conduct site and app audits to improve crawlability, indexation, and architecture
 </li>
 <li>
 Optimize Core Web Vitals, mobile-first performance, and page speed
 </li>
 <li>
 Implement structured data, schema markup, and rich snippets
 </li>
 <li>
 Diagnose and resolve technical SEO issues ((i.e., redirects, canonicalization, broken links, sitemaps, etc.)
 
 
 
 </li>
 </ul>
 
 Qualifications:
 
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in SEO, AI-driven search, or digital optimization (agency or in-house)
 </li>
 <li>
 Expertise in technical SEO, GEO, AEO, and ASO with proven results
 </li>
 <li>
 Deep understanding of modern web technologies (server-side rendering, SPAs, SSR, etc.) and how AI/search bots crawl
 </li>
 <li>
 Skilled in tools like Screaming Frog, Search Console, GA4, Looker Studio, SEMRush, SimilarWeb, Conductor ,or LLM-supported tools
 </li>
 <li>
 Experience working cross-functionally in matrix environments where influence and expertise drive results
 </li>
 <li>
 Strong data-driven mindset with ability to translate insights into business impact and execution
 </li>
 <li>
 Exceptional communication skills with both technical and non-technical audiences
 </li>
 <li>
 Familiarity with HTML, JavaScript, CSS, JSON-LD, accessibility standards is a plus
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Computer Science, Data Science, or related field; advanced degree preferred
 
 
 
 </li>
 </ul>
 
 This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors&rsquo; discretion.
 
 
 
 
 e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
 
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

Manager, AI Search & SEO, e.l.f. Beauty

Asapp studio

We are seeking a results-oriented Google Ads Expert to plan and optimize advertising campaigns focused on website lead generation and mobile app promotion.The ideal candidate should have hands-on experience with Search Ads, Display &amp; Remarketing, App Campaigns, and conversion tracking.Key Responsibilities<ul><li>Create and manage Google Search Ads for quality lead generation</li><li>Plan and execute Display &amp; Remarketing campaigns</li><li>Manage App Install &amp; App campaigns across Google platforms</li><li>Set up and maintain conversion tracking using GA4 &amp; Google Tag Manager (GTM)</li><li>Handle and optimize daily/monthly ad budgets</li><li>Analyze performance data and pause underperforming ads</li><li>Prepare and share weekly and monthly performance reports</li><li>Collaborate with internal teams for landing pages and ad creatives</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience as a Google Ads / PPC Specialist</li><li>Strong knowledge of:</li><li>Google Search Ads</li><li>Display Ads &amp; Remarketing</li><li>App Campaigns</li><li>Hands-on experience with GA4 and GTM</li><li>Strong analytical and optimization skills</li><li>Experience managing advertising budgets</li><li>Good communication and reporting skills</li></ul>Preferred Qualifications<ul><li>Experience in lead-based or service businesses</li><li>Knowledge of landing page optimization</li><li>Prior experience with mobile app promotion</li></ul>CompensationSalary based on experience and performance.How to ApplyInterested candidates are encouraged to apply with:<ul><li>Updated CV and also share it on email: hr@asappstudio.com</li></ul>Job Type: Full-timeWork Location: In person

Google Ads Expert

PageTraffic

Required Technical skills<ul><li>Degree in Marketing, Digital Media or a related field.</li><li>Proven years of experience as a PPC or Digital Marketing Specialist.</li><li>Professional certification in Google Ads will be preferred.</li><li>Must be well versed with FB Pixel, Google Analytics for traffic identification process and other analytics.</li><li>Exceptional knowledge of SEO and advanced digital marketing skills.</li><li>Familiar with all Social media sites and platforms e.g. Instagram, Facebook, LinkedIn etc.</li><li>Outstanding knowledge of analytics tools, e.g. Google Analytics, etc.</li><li>Understanding of HTML and XML will be an added benefit.</li></ul>Roles &amp; Responsibilities<ul><li>Creating and planning a variety of PPC campaigns across a range of digital channels like Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads etc.</li><li>Ensuring engaging copy for adverts, proofreading and making creative suggestions for advert templates by a robust keyword search and mapping in the content.</li><li>Launch and optimize various PPC campaign. Manage multiple campaigns and work with a range of clients and internal stakeholders.</li><li>Oversee accounts performance on search platforms (e.g. Google AdWords, Facebook Ads etc.) and be involved in keyword selection and audience targeting.</li><li>Adherence to budget and adjust expenses to gain better ROI.</li><li>Overseeing existing campaigns and making recommendations on how to optimise them. Participate in forming effective paid search strategies.</li><li>Responsible for account management of clients, relationship building and timely responding to all the mails and sending detailed analysis and reports of campaign.</li><li>Interpret and analyse large amounts of complex data from multiple sources to get insights and making informed decisions to improve the performance of PPC campaign.</li><li>Track KPIs to assess performance and pinpoint issue and Produce reports for management (e.g. dashboards)</li><li>Maintain partnerships with PPC ad platforms and vendors.</li><li>Identifying various PPC processes, refining them &amp; periodically evaluating them.</li></ul>Job Types: Full-time, PermanentPay: ₹15,000.00 - ₹30,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

PPC Executive

AHK Realty

Job SummaryWe are looking for a skilled and performance-driven Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google platforms. The ideal candidate will have strong analytical skills, excellent communication abilities, and hands-on experience in managing high-ROI campaigns.Key Responsibilities<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping).</li><li>Conduct keyword research, ad copy creation, and A/B testing.</li><li>Optimize bids, budgets, landing pages, and conversion tracking.</li><li>Monitor campaign performance to maximize ROI and reduce CPA.</li><li>Analyze data using Google Analytics and Google Ads reports.</li><li>Coordinate with marketing, design, and sales teams.</li><li>Prepare daily, weekly, and monthly performance reports.</li><li>Stay updated with Google Ads policies and best practices.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Proven experience as a Google Ads Specialist or PPC Executive.</li><li>Strong verbal and written communication skills.</li><li>Hands-on experience with Google Ads, GA4, and Google Tag Manager.</li><li>Knowledge of conversion tracking, remarketing, and audience targeting.</li><li>Ability to work independently and under deadlines.</li><li>Immediate joiners preferred.</li></ul>Skills &amp; Competencies<ul><li>Data-driven and analytical mindset</li><li>Excellent communication and reporting skills</li><li>Strong attention to detail</li><li>Time management and multitasking ability</li><li>Problem-solving and optimization skills</li></ul>Job Types: Full-time, Permanent

Google Ads Specialist

Tour My India 

Job SummaryWe are looking for a results-driven SEO &amp; PPC Specialist with 5&ndash;15 years of hands-on experience in driving organic growth and managing high-performing paid campaigns. The ideal candidate will have strong analytical skills, deep knowledge of search engine algorithms, and proven expertise in paid advertising platforms.Key Responsibilities<ul><li>Plan, execute, and optimize SEO strategies (on-page, off-page, and technical SEO)</li><li>Manage and scale PPC campaigns across Google Ads, Bing Ads, and other platforms</li><li>Conduct keyword research, competitor analysis, and performance audits</li><li>Optimize landing pages and ad creatives to improve CTR, ROI, and conversions</li><li>Monitor campaign performance using tools like Google Analytics, Search Console, and Ads dashboards</li><li>Prepare performance reports and provide actionable insights to stakeholders</li><li>Stay updated with the latest SEO trends, algorithm updates, and paid media best practices</li><li>Collaborate with content, design, and development teams to drive growth</li></ul>Required Skills &amp; Qualifications<ul><li>5&ndash;15 years of proven experience in SEO and PPC</li><li>Strong expertise in Google Ads, keyword bidding, and campaign optimization</li><li>Solid understanding of SEO tools such as SEMrush, Ahrefs, Screaming Frog, etc.</li><li>Experience with analytics, tracking, and conversion optimization</li><li>Ability to manage budgets and deliver measurable ROI</li><li>Excellent communication and problem-solving skills</li><li>Graduate or Postgraduate degree preferred</li></ul>Job Types: Full-time, PermanentPay: ₹40,000.00 - ₹150,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>Can you commute to the office at Noida Sector 8?</li></ul>Work Location: In person

SEO and PPC Specialist

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