sem manager

Shinewell

Job Description - Search Engine Marketing (SEM) Specialist Location : Indira Nagar, BangaloreExperience : 2+ years (min)Role Overview:We are looking for an experienced and results-driven SEM Specialist to manage, optimize, and scale our paid marketing campaigns across search engines and digital platforms. The ideal candidate should have in-depth knowledge of Google Ads, Bing Ads, keyword strategy, bidding, and campaign optimization to maximize ROI.Key Responsibilities: <ul><li>Plan, create, and manage SEM campaigns across Google Ads, Bing Ads, and other search platforms.</li><li>Conduct keyword research and manage bidding strategies to ensure cost-effective campaigns.</li><li>Optimize ad copy, landing pages, and campaign structures for higher CTR and conversions.</li><li>Track, analyse, and report on campaign performance, providing insights and recommendations.</li><li>Manage budgets effectively to maximize ROI.</li><li>Stay updated with the latest SEM trends, tools, and best practices.</li><li>Collaborate with SEO, content, and analytics teams to ensure alignment of campaigns.</li><li>Conduct A/B testing on ads, landing pages, and targeting strategies.</li></ul>Key Skills &amp; Competencies: <ul><li>Strong expertise in Google Ads, Bing Ads, Google Analytics, and Tag Manager.</li><li>Deep understanding of keyword research, ad targeting, and bidding strategies.</li><li>Proven track record of improving campaign performance and ROI.</li><li>Excellent analytical skills with proficiency in reporting and data analysis.</li><li>Strong communication and project management skills.</li></ul>Qualifications: <ul><li>Bachelors/Masters degree in Marketing, Digital Marketing, Business, or related field.</li><li>4+ years of experience in SEM and digital campaign management.</li><li>Certification in Google Ads or related platforms preferred.</li></ul>Job Type: Full-timePay: ₹30,000.00 - ₹35,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Work Location: In person

Sr. SEO Specialist

Wecredit

About the CompanyAt WeCredit, we partner with heading NBFCs to help Customers find the best online financial solutions, including quick and hassle-free loans. Our skilled team provides assistance every step of the way, from Completing your loan documents to ensuring fast disbursal of funds.About the Role:WeCredit is seeking a dynamic and results-driven Marketing Manager to lead and execute end to-end marketing initiatives across digital channels. The ideal candidate should possess a well rounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). Prior experience in the fintech space is highly preferred.Key Responsibilities:<ul><li>Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.</li><li>Manage and optimize SEO/SEM to improve search rankings and organic traffic.</li><li>Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.</li><li>Oversee and manage social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.</li><li>Collaborate with internal teams to create compelling and relevant content &mdash; blogs, landing pages, emailers, etc.</li><li>Track, analyze, and report on key performance metrics across campaigns and platforms.</li><li>Coordinate with design and product teams for marketing assets, creatives, and messaging.</li><li>Stay updated on industry trends, tools, and competitor activity.</li></ul>Requirements:<ul><li>5-8 years of experience in marketing, preferably in a fintech or startup environment.</li><li>Strong knowledge of digital marketing tools and analytics platforms.</li><li>Proven track record in managing SEO/SEM, social media strategies, and content marketing.</li><li>Experience with SMS/RCS campaign tools and customer segmentation.</li><li>Excellent communication and writing skills.</li><li>Ability to work independently and lead cross-functional collaboration.</li></ul>Preferred:<ul><li>Experience in B2C fintech marketing or performance-driven environments.</li><li>Knowledge of marketing automation and CRM tools.</li><li>Creative mindset with data-driven decision-making skills.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Current CTC ?</li><li>Expected CTC ?</li><li>Are you comfortable for the Saket location ?</li><li>Are you comfortable working for 6 days ?</li><li>Notice Period ?</li></ul>Work Location: In person

Marketing Manager

Rest The Case

JOB TITLE: Digital Marketing Manager* DEPARTMENT: Marketing * * ROLES &amp; RESPONSIBILITIES:<ul><li>Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.</li></ul><ul><li>Designs, builds, and maintains our social media presence.</li></ul><ul><li>Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).</li></ul><ul><li>Identifies trends and insights and optimizes spend and performance based on the insights.</li></ul><ul><li>Brainstorms new and creative growth strategies through digital marketing.</li></ul><ul><li>Plans, executes, and measures experiments and conversion tests.</li></ul><ul><li>Collaborates with internal teams to create landing pages and optimize user experience.</li></ul><ul><li>Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.</li></ul><ul><li>Identifies critical conversion points and drop off points and optimizes user funnels.</li></ul><ul><li>Collaborates with agencies and other vendor partners.</li></ul><ul><li>Evaluates emerging technologies.</li></ul><ul><li>Provides thought leadership and perspective for adoption where appropriate.</li></ul>* * Qualifications &amp; Skills: * *<ul><li>Self-motivated yet customer-focused</li></ul><ul><li>Experience in working on a aggregator platform.</li></ul><ul><li>Proficient in marketing research and statistical analysis</li></ul><ul><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate</li></ul><ul><li>Proven working experience in digital marketing, particularly within the industry.</li></ul><ul><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li></ul><ul><li>Experience in optimizing landing pages and user funnels</li></ul><ul><li>Experience with A/B and multivariate experiments</li></ul><ul><li>Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)</li></ul><ul><li>Working knowledge of ad serving tools</li></ul><ul><li>Experience in setting up and optimizing PPC campaigns on all major search engines</li></ul>*Job Type: Full-timePay: ₹9,626.00 - ₹37,390.00 per monthAbility to commute/relocate:<ul><li>Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Do you have experience working with an aggregator platform?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital marketing: 5 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Executive

Al Masaood

<div>
 
 Al Masaood Automobiles is looking for a Social Media &amp; Performance Marketing Manager to drive the next phase of performance-led growth across our multi brand portfolio &mdash; Nissan, INFINITI, Renault, Auto Central, and Auto Leasing.
 
 
 
 
 
 This is a commercially critical role focused on turning social and performance channels into high quality lead generation engines that directly support monthly retail targets and showroom performance.
 
 
 
 
 
 The position reports to the Head of Marketing and owns social performance end to end: paid social, content performance, SEM, SEO alignment, asset strategy, and lead quality optimization.
 
 
 
 
 
 
 Role Purpose
 
 
 
 To lead the development and optimization of social and digital performance channels, transforming them into predictable and scalable revenue drivers. The role manages paid social campaigns, SEM, creative performance, content asset strategy, influencer integration, and attribution &mdash; all with a laser focus on qualified lead generation and retail conversion.
 
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 Social Media Performance &amp; Growth
 
 
 <ul>
 <li>
 Develop and execute paid social strategies across Meta, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
 </li>
 <li>
 Build full funnel, performance driven social ecosystems aligned with retail and sales objectives.
 </li>
 <li>
 Optimize campaigns across CPL, CTR, CVR, ROAS, and lead quality metrics.
 </li>
 <li>
 Build segmentation strategies: retargeting, lookalike scaling, and behavioral audiences.
 </li>
 <li>
 Continuously A/B test targeting, placements, messaging, and campaign structures.
 </li>
 </ul>
 
 
 
 
 
 Social Media Asset Strategy &amp; Development
 
 
 <ul>
 <li>
 Lead the creation of high performing social assets aligned to retail outcomes, not just engagement.
 </li>
 <li>
 Guide creative and media agencies based on performance insights and platform behavior.
 </li>
 <li>
 Differentiate asset use: static vs. video, short form vs. long form, platform specific formats.
 </li>
 <li>
 Monitor and refine asset performance to increase engagement, clicks, and conversions.
 </li>
 <li>
 Ensure every creative output supports lead generation and conversion goals.
 </li>
 </ul>
 
 
 
 
 
 Retail Campaign Activation
 
 
 <ul>
 <li>
 Convert monthly automotive offers into high performing social and digital campaigns.
 </li>
 <li>
 Align performance efforts with inventory priorities, tactical promotions, and time-sensitive retail pushes.
 </li>
 <li>
 Activate seasonal, topical, and trend-based campaigns to boost relevance and results.
 </li>
 <li>
 Leverage UGC and influencers to enhance credibility and performance.
 </li>
 </ul>
 
 
 
 
 
 Search &amp; Performance Marketing
 
 
 <ul>
 <li>
 Plan, launch, and optimize SEM across Google Search and Display.
 </li>
 <li>
 Oversee SEO execution with agency partners to improve rankings, traffic, and lead capture.
 </li>
 <li>
 Ensure search and social strategies work together across the full funnel.
 </li>
 <li>
 Manage keyword performance, bidding strategies, and conversion tracking.
 </li>
 </ul>
 
 
 
 
 
 Agency &amp; Content Oversight
 
 
 <ul>
 <li>
 Brief and manage social and performance agencies across calendars, assets, and optimization cycles.
 </li>
 <li>
 Ensure creative output meets lead-generation KPIs and retail expectations.
 </li>
 <li>
 Monitor agency performance and enforce delivery, reporting, and optimization benchmarks.
 </li>
 </ul>
 
 
 
 
 
 Lead Quality &amp; CRM Integration
 
 
 <ul>
 <li>
 Partner with sales teams to validate lead quality and improve lead to sale conversion.
 </li>
 <li>
 Strengthen attribution visibility and measure social/digital revenue contribution.
 </li>
 <li>
 Identify funnel drop-offs and implement corrective actions.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 5&ndash;7 years in paid social or digital performance marketing.
 </li>
 <li>
 Hands on expertise in Meta Ads Manager, Instagram structures, and Google Ads.
 </li>
 <li>
 Proven experience driving qualified lead generation in retail driven environments.
 </li>
 <li>
 Knowledge of SEO/SEM execution and CRM/lead validation processes.
 </li>
 <li>
 Strong analytical mindset with the ability to turn data into action.
 </li>
 <li>
 Experience managing agencies and budgets.
 </li>
 <li>
 Automotive or multi-brand portfolio experience is a strong advantage.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 
 You will lead performance marketing for some of the UAE&rsquo;s most recognized automotive brands whilst being able to directly influence qualified lead volume, showroom traffic, and commercial results!
 
 
 
</div>

Social Media & Performance Marketing Manager

CUBE MOONS.PVT

Position: Senior Digital Marketing ManagerSalary: ₹30,000 &ndash; ₹40,000 per month Department: Marketing Location: Raipur (CG) Employment Type: Full-timeJob SummaryWe are seeking an experienced and result-driven Senior Digital Marketing Manager to lead and execute digital marketing strategies to increase brand awareness, generate leads, and drive business growth. The candidate will be responsible for managing digital campaigns, overseeing social media, SEO, paid advertising, and analyzing performance metrics to optimize results. Senior digital marketing managers typically develop and manage campaigns, analyze performance, and lead teams to achieve marketing objectives.Key ResponsibilitiesStrategy &amp; Planning<ul><li>Develop and implement effective digital marketing strategies aligned with company goals</li><li>Plan and execute SEO, SEM, social media, email, and paid advertising campaigns</li><li>Identify trends, target audience behavior, and growth opportunities</li><li>Improve brand visibility and online presence</li></ul>Campaign Management<ul><li>Manage and optimize Google Ads, Meta Ads, and other paid campaigns</li><li>Plan content strategy for social media, blogs, and website</li><li>Oversee website performance and improve conversion rates</li><li>Coordinate with design, content, and tech teams</li></ul>Analytics &amp; Reporting<ul><li>Monitor campaign performance using tools like Google Analytics</li><li>Track KPIs such as traffic, leads, conversions, and ROI</li><li>Prepare weekly and monthly marketing performance reports</li><li>Optimize campaigns based on data insights and performance analysis</li></ul>Team &amp; Leadership<ul><li>Lead and guide the digital marketing team</li><li>Assign tasks and ensure timely execution</li><li>Coordinate with external agencies and vendors</li><li>Stay updated with latest digital marketing trends</li></ul>RequirementsExperience<ul><li>5 years of experience in digital marketing</li><li>Experience in managing SEO, PPC, social media, and email marketing</li><li>Experience in team handling preferred</li><li>Been experience national and internation level marketing and branding</li></ul>Skills Required<ul><li>Strong knowledge of SEO, SEM, and paid advertising</li><li>Experience with Google Ads, Meta Ads, and Google Analytics</li><li>Knowledge of social media marketing and content strategy</li><li>Excellent communication and leadership skills</li><li>Analytical and result-oriented mindset</li><li>Ultra-premium Brand Positioning .</li><li>Hand on experience and knowledge of digital marketing tools 360 degree , hacks , tricks , loopholes , black head , white head.</li><li>Expertise on organic growth sales driven lead generation.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>Digital Marketing certifications preferred</li></ul>Key Competencies<ul><li>Leadership and team management</li><li>Strategic thinking</li><li>Performance marketing expertise</li><li>Analytical and reporting skills</li></ul>Creativity and problem solvingJob Types: Full-time, PermanentPay: ₹30,000.00 - ₹40,000.00 per monthBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Senior Digital Marketing Manager

CMI Media Group

<div>As a key leader within our agency, the Associate Director, SEM helps lead CMI/Compas offerings and provides thought leadership in the Paid Search space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Video and Contextual Marketing. These plans will include SEM implementation and performance analysis. Additionally, this role will help lead the development of appropriate plans designed to meet clients&rsquo; brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.
As part of a core leadership team, the Associate Director, SEM is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, SEM will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, and other paid media partners. 
 
RESPONSIBILITIES:
<ul><li>Help lead development of SEM strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, YouTube Video, and Contextual Marketing</li><li>
Serve as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and execution</li><li>
Manage workflow of junior team members to ensure client deliverables are out on time</li><li>
Analyze performance data and direct supporting staff on recommendation best practices</li><li>
Partner with analytics and media teams to develop KPIs and measurement plans</li><li>
Lead Thought Leadership efforts by authoring and reviewing SEM related POVs, Case Studies and insights based on industry updates, trends and findings
</li><li>Represent the organization in public forums as a key leader for SEM</li><li>
Partner with SEM Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognition</li><li>
Serve as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationships
</li><li>Help guide process and procedure improvement within internal SEM team
</li><li>Assist in negotiating client contracts and pursuing/achieving beneficial pricing models as needed</li><li>
Vet and onboard new supplier partners to achieve client goals and strategies</li><li>
Interview, hire, develop and effectively grow high-caliber employees within CMI
</li><li>Work with direct reports and team to maintain accurate scoping projections and staff count</li><li>
Help lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc</li></ul>
REQUIREMENTS:
<ul><li>5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon)</li><li>
Strong web analytics background and project management skills</li><li>
Outstanding analytical and problem-solving skills</li><li>
Strong Excel skills with the ability to create pivot tables and perform v-lookups</li><li>
Proven experience managing a team of direct reports consisting of junior, senior and leadership staff</li><li>
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360</li><li>
Bachelor&rsquo;s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields</li><li>
Strong quantitative analysis skills</li><li>
Strong presentation and communication skills</li><li>
Ability to create, grow and expand relationships with clients, vendors and internal stakeholders</li><li>
Demonstrable passion for learning new technologies</li><li>
Ability to make recommendations of statistically significant data sets</li><li>
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns</li><li>
Healthcare/Pharmaceutical background a plus</li><li>
Passion for working in a fast-growing healthcare media agency</li></ul>
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.</div>

Associate Director, SEM

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