senior brand manager

The Pephouse

About the RoleWe are seeking an experienced and strategic Senior Brand Manager to lead brand planning, brand identity development, and multi-channel brand communication for our clients. The ideal candidate will be responsible for shaping brand strategy, driving brand growth, ensuring consistent brand messaging, and overseeing the execution of impactful digital campaigns. This role requires strong leadership, analytical thinking, creativity, and the ability to collaborate with cross-functional teams in a fast-paced agency environment.Key ResponsibilitiesBrand Strategy &amp; Development<ul><li>Lead the development and execution of comprehensive brand strategies aligned with client business goals.</li><li>Define brand positioning, messaging frameworks, target audience personas, and brand architecture.</li><li>Conduct brand audits, competitor analysis, and market research to identify opportunities for brand growth.</li></ul>Client Management<ul><li>Serve as the primary strategic partner for clients, offering insights, recommendations, and long-term brand roadmaps.</li><li>Build strong client relationships and effectively communicate strategic vision, campaign plans, and performance outcomes.</li><li>Present brand proposals, campaign ideas, and performance decks to senior stakeholders.</li></ul>Campaign Planning &amp; Execution<ul><li>Develop integrated digital marketing campaigns across social media, performance channels, content, and influencer collaborations.</li><li>Work closely with creative, content, and performance teams to ensure cohesive brand messaging across all platforms.</li><li>Monitor campaign performance and optimize strategies based on data-driven insights.</li></ul>Team Leadership &amp; Collaboration<ul><li>Guide and mentor junior brand managers, strategists, and account managers.</li><li>Collaborate with creative directors, designers, copywriters, and media planners to deliver high-quality brand outputs.</li><li>Ensure timely execution of deliverables while maintaining brand excellence.</li></ul>Brand Governance<ul><li>Maintain brand consistency across all communication touchpoints.</li><li>Oversee the development of brand guidelines, key messaging documents, and communication frameworks.</li><li>Evaluate brand performance metrics and prepare detailed analytics-driven reports for clients.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Branding, Communication, or related field.</li><li>1-3+ years of experience in brand management, preferably within a digital marketing or advertising agency.</li><li>Strong understanding of digital platforms, consumer behavior, and brand building.</li><li>Excellent communication, presentation, and client-handling skills.</li><li>Proven ability to lead teams, manage multiple projects, and deliver high-quality outcomes.</li><li>Analytical mindset with expertise in interpreting data and converting it into actionable strategies.</li><li>Creative problem-solving skills and strong attention to detail.</li></ul>Job Types: Full-time, PermanentPay: From &#8377;15,000.00 per monthBenefits:<ul><li>Work from home</li></ul>Work Location: Remote

Senior Brand Manager

Plum Creek Recovery Ranch

The Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across multiple channels, including digital marketing, social media, and strategic partnerships. This role requires a strategic mindset to manage various aspects of marketing campaigns, from conceptualization and planning through execution and analysis. The Senior Brand Manager will be responsible for collaborating with the business development team and executive leadership to consistently drive revenue growth and brand awareness. The successful candidate will foster and enhance the Plum Creek Recovery Ranch brand through strategic referral partnerships, as well as effective digital, email, and integrated marketing campaigns. Essential Duties <ul> <li>Design and implement quarterly integrated, multichannel marketing campaigns to boost brand awareness, engagement, and customer acquisition.</li> <li>Utilize competitive analytics, market insights, and consumer trends to refine brand positioning, messaging, and creative outputs.</li> <li>Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.</li> <li>Develop and refine marketing automation strategies to engage leads throughout the patient journey, ensuring our brands remain top of mind.</li> <li>Monitor and report on email marketing performance, fostering a culture of continuous improvement and learning.</li> <li>Act as the primary liaison between divisional leadership and the marketing department, ensuring alignment and efficient communication.</li> <li>Oversee the project management of website and landing page development, timely updates, and production of marketing collateral.</li> <li>Collaborate closely with other marketing team members and third-party vendors to ensure all digital campaigns are optimized for search engines, content and social media.</li> <li>Responsible for fostering and nurturing key strategic partnerships on a national scale, including but not limited to Employee Assistance Programs (EAP), Department of Veterans Affairs (VA), and First Responders Organizations.</li> <li>Collaborate with business development team to design and implement effective referral relations strategies that drive revenue growth and brand recognition.</li> <li>Regularly analyze the performance across various media channels, making data driven decisions to optimize strategies and improve cost per acquisition (CPA). Prepare and present quarterly marketing business reviews that highlight key results, actionable insights, and recommendations for future marketing strategies.</li> </ul> Job Requirements Knowledge Skills and Abilities Education & Experience <ul> <li>Bachelor's degree in marketing, Communications, Public Relations, Advertising, or equivalent related experience.</li> <li>7 years' experience in brand management, marketing, digital marketing, strategic partnerships, business development, and/or marketing communications.</li> <li>Consumer / DTC marketing background, preferably in the behavioral healthcare space, healthcare, or comparable regulated industry required.</li> </ul> Skills & Competencies <ul> <li>Proficient in MS Office applications, which include Outlook, Word, Excel, and PowerPoint.</li> <li>Strong analytical skills. Able to navigate data across various channels and identify actionable insights.</li> <li>Ability to build and sustain trusting relationships with diverse individuals and groups.</li> <li>Excellent interpersonal and communication skills, with the ability to work effectively across all levels of the organization.</li> <li>Must have deep understanding of digital marketing and web design platforms, including Google Search Console, Google Analytics, Google Ads, Google Business Profile, and Word Press.</li> </ul> Physical Requirements/Environmental Conditions <ul> <li>Ability to stoop, kneel, crouch, crawl, reach, stand, walk, push, pull, lift, grasp, and be able to perceive the attributes of objects such as size, shape, temperature, and/or texture by touching with skin, particularly that of the fingertips.</li> <li>Ability to express and exchange ideas via spoken word during activities in which they must convey detail or important spoken instructions to others accurately, sometimes quickly and loudly.</li> <li>Hearing to perceive the nature of sound with no less than 40 db 1000 Hz, and 2000 Hz with or without correction; ability to perceive detailed information orally and make fine discriminations in sound.</li> <li>Perform repetitive motions with wrists, hands, and fingers. Individual must be able to exert up to 100 pounds of force occasionally and to be able to lift, carry, push, pull, or otherwise move objects.</li> <li>Work requires a minimum standard of visual acuity with or without correction that will enable people in the role to complete administrative and clerical tasks, as well as inspect and analyze.</li> <li>Must be able to work and concentrate amidst distractions such as noise, conversation, and foot traffic; ability to handle interruptions often and be able to move from one task to another.</li> <li>While worker may possibly be subjected to temperature changes, the worker is generally not substantially exposed to adverse environmental conditions as the work is predominantly inside.</li> </ul> Full-time employees only are eligible on the 1st day of the month following 30 days of employment Medical/ Dental/ Vision Life Insurance/ AD&O Short and Long-term Disability 401(k) Retirement plan Generous PTO offering

Story Cannabis

<div>Our Story:

Story Cannabis was built by misfits on a mission &mdash; people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we're just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we're doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you're ready to challenge what's expected and shape the future of cannabis, your next chapter starts with Story.

Overview:

We are looking for a Senior Brand Manager to steward our &quot;House of Brands.&quot; This role requires a strategic architect who can manage a diverse portfolio ranging from ultra-premium lifestyle lines to high-volume value staples. You will be responsible for defining how these distinct tiers live together without cannibalizing each other&mdash;driving scarcity and &quot;drop culture&quot; for our top shelf, while driving velocity, consistency, and mission-driven storytelling for our value lines.

We need a leader who is boots-on-the-ground in Maryland, capable of defending our market share in the region, while traveling frequently to Arizona to coordinate with HQ and drive our strategy in the West.

Responsibilities:
<ul>
<li>Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.</li>
<li>Define and protect each brand's identity within the portfolio&mdash;ensuring the premium line signals &quot;culture and exclusivity&quot; while the value line signals &quot;community and accessibility&quot;.</li>
<li>Develop lifecycle marketing strategies that retain customers. Segment audiences to drive &quot;drops&quot; to premium buyers and &quot;bundles&quot; to value buyers.</li>
<li>Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).</li>
<li>Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.</li>
<li>Oversee merchandising execution in Story Dispensaries ensuring company brands are the &quot;hero&quot; through impactful displays, product storytelling, and effective budtender education.</li>
<li>Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.</li>
<li>Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.</li>
<li>Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.</li>
<li>Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.</li>
<li>Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.</li>
<li>Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.</li>
<li>Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.</li>
</ul>
Qualifications &amp; Requirements:
<ul>
<li>Bachelor's degree in Marketing, Business, or related field preferred.</li>
<li>6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.</li>
<li>Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising.</li>
<li>Proven ability to manage a &quot;House of Brands&quot; with multiple price points (Premium vs. Economy) simultaneously.</li>
<li>Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.</li>
<li>Strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD).</li>
<li>Must reside in or near Maryland/DC metro area.</li>
<li>The ability to travel frequently in our markets, which includes local travel in MD and trips to HQ in AZ.</li>
</ul>
Physical Requirements &amp; Work Environment:
<ul>
<li>This role requires prolonged periods sitting at a desk and working on a computer.</li>
<li>Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required.</li></ul><div> 
Our Benefits:
<ul>
<li>Paid time off (PTO) including 8 paid holidays per year*</li>
<li>Medical Insurance, which includes a 100% company paid option for employees*</li>
<li>Dental Insurance, which includes a 100% paid option for employees*</li>
<li>Vision Insurance, which includes a 100% paid option for employees *</li>
<li>401k retirement savings plan*</li>
<li>Company paid Short-Term &amp; Long-Term disability*</li>
<li>Company paid Life Insurance*</li>
<li>Employee Assistance Program (EAP)</li>
<li>Employee referral program</li>
<li>Commuter benefits*</li>
<li>Product discounts</li>
<li>Additional compensation incentives (tips, bonuses, etc.)</li>
</ul>
<ul><li>For full-time positions only</li></ul> 


We want our story to be one that fosters an inclusive culture and provides an enriching employee experience. As an equal-opportunity employer, we embrace individuals from all backgrounds, experiences, abilities, and perspectives. We believe in providing equal opportunities to all individuals, including those who may have encountered legal issues related to previous marijuana laws. We understand that these laws have disproportionately impacted certain communities and individuals. We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters. We encourage individuals from diverse backgrounds, including those with past involvement with the legal system, to apply for positions within our organization.</div></div>

PEPLE PVT LTD

Job Requirements:<ul><li>Develop and execute integrated marketing strategies to drive brand growth and market share.</li><li>Lead 360&deg; campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.</li><li>Manage marketing budgets, ensuring ROI-driven execution.</li><li>Lead digital marketing strategy (SEO/SEM, paid media, influencer marketing, analytics).</li><li>Collaborate with global and regional teams for campaign alignment.</li><li>Strengthen brand positioning through PR, sponsorships, and CSR initiatives.</li><li>Support product launches and go-to-market planning with the sales team.</li><li>Manage relationships with media and creative agencies.</li><li>Coach and mentor marketing executives to enhance performance.</li><li>Develop marketing reports and analytics dashboards.</li></ul>Essential Technical Skills:<ul><li>Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO/SEM tools, Google Analytics, etc.).</li><li>Experience working with media and creative agencies.</li><li>Familiarity with e-commerce marketing strategies and performance-based campaigns.</li><li>Leadership &amp; management skills.</li><li>Strategic &amp; analytical thinking.</li><li>Experience in managing media operations and marketing events.</li><li>Proficiency in budgeting, forecasting, and ROI analysis.</li><li>Ability to develop and deliver on an Integrated Marketing Plan.</li></ul>Qualification &amp; Experience:<ul><li>MBA/BBA in marketing or a related field.</li><li>10 to 15 Years of experience. Minimum 5 to 6 years in a managerial/leadership marketing role.</li><li>&#65279;Proven experience managing integrated 360&deg; marketing campaigns across traditional and digital channels.</li><li>Industry experience in consumer electronics, FMCG, telecom, or a similar fast-paced sector is highly</li></ul>preferred.&#65279;Location: LahoreJob Type: Full-timeEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Marketing: 10 years (Required)</li><li>Brand Manager: 4 years (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

<div>
 
 
 What is the Main Aim of This Position?
 
 
 
 To develop and ensure the implementation of the marketing and product development strategies of the related brands for internal market in line with company&rsquo;s vision and objectives
 
 
 
 
 
 
 What Do We Expect from You?
 
 
 <ul>
 <li>
 To develop and manage the execution of all communication and development strategies of the related ETI brands,
 </li>
 <li>
 To design and ensure the implementation of brand positioning,
 </li>
 <li>
 To ensure the annual sales budget and marketing plan are drawn up and the marketing plan is actualized in line with the approved budget within the year,
 </li>
 <li>
 To ensure the new product launchings and relaunching are done as planned and on time,
 </li>
 <li>
 To follow up the actualization of the brand&rsquo;s sales, distribution and market share, performance according to the objectives, to take precautions against the possible deviations within the period,
 </li>
 <li>
 To develop medium and long-term communication strategies of the related brands and ensure all the activities related to communication are actualized in accordance with the strategy, to manage the activities of the parties that the product/service is received.
 </li>
 </ul>
 
 
 
 
 
 Why You?
 
 
 <ul>
 <li>
 If you have a bachelor&rsquo;s degree in Economic and Administrative Sciences or Engineering,
 </li>
 <li>
 If you have at least 6 years of brand management experience in FMCG industry,
 </li>
 <li>
 If you have a knowledge of market and consumer research, marketing budget and P&amp;L,
 </li>
 <li>
 If you have an excellent command of English,
 </li>
 <li>
 If you have an advanced knowledge of MS Office programs, you are exactly the one we are searching for.
 </li>
 </ul>
 
 
 
 
 
 What Brings You at the Front?
 
 
 <ul>
 <li>
 Being analytical and solution-oriented,
 </li>
 <li>
 Having strong planning and organizing skills,
 </li>
 <li>
 Being innovative and open to learning,
 </li>
 <li>
 Having negotiation and strong communication skills,
 </li>
 <li>
 Having temporal flexibility required for a dynamic work environment,
 </li>
 <li>
 Being a team player,
 </li>
 <li>
 Being able to reside in Istanbul
 </li>
 </ul>
 
 
</div>

BharatPe

<div>
 
 
 Functional Expertise
 
 
 
 1. Conceptualise marketing campaigns, engagement plan, and GTMs for products/features
 
 
 2. Scope out and execute brand partnerships - KOLs, B2B collaboration,s etc.
 
 
 3. Manage internal stakeholders to align key business priorities and resource bandwidth with the creative director
 
 
 
 
 
 
 Problem Solving:
 
 
 
 1. Support growth and performance marketing to deliver monthly business numbers
 
 
 2. Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team members
 
 
 
 
 
 
 Interaction:
 
 
 
 1. Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams
 
 
 2. Cross-functional collaboration for successful implementations and leading marketing initiatives
 
</div>

Cloutflow

<div>
 
 
 About the Role
 
 
 
 We are looking for a highly strategic
 
 Senior Brand Manager &ndash; Influencer Marketing
 
 to manage and grow key brand accounts. This role focuses entirely on
 
 handling ongoing brand relationships, driving repeat business, scaling existing accounts, ensuring flawless campaign execution, and becoming the strategic partner for brands
 
 . You will work closely with internal teams to deliver high-impact influencer campaigns while ensuring long-term client retention and revenue growth from managed accounts.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. End-to-End Account Ownership
 
 
 <ul>
 <li>
 Serve as the primary point of contact for assigned brand accounts.
 </li>
 <li>
 Build deep, trusted relationships with brand managers and decision-makers.
 </li>
 <li>
 Understand brand objectives, tone, audience, and marketing KPIs thoroughly.
 </li>
 <li>
 Ensure seamless communication between the client and internal teams.
 </li>
 </ul>
 
 
 
 
 
 2. Client Retention &amp; Growth
 
 
 <ul>
 <li>
 Ensure high client satisfaction by consistently delivering strong results and value-added insights.
 </li>
 <li>
 Identify opportunities to scale accounts through additional campaigns, platform expansions, or multi-month retainers.
 </li>
 <li>
 Present quarterly/bi-monthly business reviews (QBRs) highlighting performance, insights, and recommendations.
 </li>
 <li>
 Drive revenue growth from existing accounts through consultative selling.
 </li>
 </ul>
 
 
 
 
 
 3. Strategic Planning &amp; Consultation
 
 
 <ul>
 <li>
 Work with the strategy/planning team to develop insight-led influencer marketing strategies for ongoing clients.
 </li>
 <li>
 Provide clients with data-driven recommendations for influencer mixes, content formats, campaign structures, and platform choices.
 </li>
 <li>
 Maintain a strong understanding of category trends, competitor activity, and platform updates to guide brand strategy.
 </li>
 </ul>
 
 
 
 
 
 4. Campaign Coordination &amp; Execution Oversight
 
 
 <ul>
 <li>
 Collaborate with the Campaign Management and Creator Management teams to ensure campaigns are delivered exactly as pitched.
 </li>
 <li>
 Review influencer shortlists, content plans, scripts, and creatives before sharing with clients.
 </li>
 <li>
 Ensure timelines, deliverables, brand guidelines, and campaign KPIs are met.
 </li>
 <li>
 Troubleshoot issues during execution and provide proactive solutions.
 </li>
 </ul>
 
 
 
 
 
 5. Reporting &amp; Analytics
 
 
 <ul>
 <li>
 Oversee campaign reports, performance insights, and analytics before presenting them to clients.
 </li>
 <li>
 Convert performance data into strategic insights for future campaigns.
 </li>
 <li>
 Maintain detailed documentation of client conversations, feedback, and account status.
 </li>
 </ul>
 
 
 
 
 
 6. Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with Planning, Pricing, Operations, and Influencer teams to deliver a cohesive client experience.
 </li>
 <li>
 Ensure the internal teams fully understand brand expectations and KPIs for every campaign.
 </li>
 <li>
 Conduct internal review meetings to make sure accounts are on track.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Qualifications
 
 
 <ul>
 <li>
 2-6 years of experience in influencer marketing account management or strategy.
 </li>
 <li>
 Strong understanding of Instagram, YouTube, creators, and content trends.
 </li>
 <li>
 Excellent communication, presentation, and relationship management skills.
 </li>
 <li>
 Ability to manage multiple large accounts simultaneously.
 </li>
 <li>
 Strong analytical skills and the ability to convert data into actionable insights.
 </li>
 <li>
 High ownership, problem-solving mindset, and ability to work in a fast-paced environment.
 </li>
 </ul>
 
 
</div>

Senior Brand Manager (Influencer Marketing)

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