senior brand manager

Black Tie Consultancy

<div>The Opportunity
Are you a strategic marketer with a pulse on Egyptian consumer behavior? Do you thrive in the fast-paced world of FMCG, where data meets creativity?
We are looking for a visionary Senior Brand Manager to take ownership of a your portfolio. You won&rsquo;t just be managing a brand; you will be the &quot;CEO of your category,&quot; driving market share, defining consumer narratives, and leading cross-functional teams to deliver exceptional growth in one of the region's most dynamic markets. 
Your Impact (Key Responsibilities)<ul><li>
Strategic Brand Planning: Develop and execute annual brand plans and long-term marketing strategies that align with regional business objectives.</li><li>
P&amp;L Ownership: Manage the brand budget (A&amp;P) with a sharp focus on ROI, pricing strategies, and bottom-line profitability.</li><li>
Consumer Insights: Translate market research and Egyptian consumer trends into actionable growth opportunities and &quot;winning&quot; communication campaigns.</li><li>
Innovation &amp; NPD: Lead the end-to-end launch of New Product Developments (NPD), from concept stage to trade execution.</li><li>
360&deg; Campaigns: Orchestrate high-impact ATL and BTL campaigns, ensuring a seamless brand voice across digital, TV, and on-ground activations.</li><li>
Cross-Functional Leadership: Partner closely with Sales, Supply Chain, and Finance to ensure product availability and excellence in trade execution.</li></ul> 
What You Bring to the Table<ul><li>
Experience: 5&ndash;7 years of marketing experience within the FMCG sector (essential). Experience in the Egyptian market is a must.</li><li>
Education: Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field. An MBA is a plus.</li><li>
Analytical Rigor: You are comfortable with Nielsen data, market share analysis, and financial forecasting.</li><li>
Creative Flair: You have a proven track record of storytelling and building emotional connections with consumers.</li><li>
Communication: Fluent in both Arabic and English, with the ability to influence stakeholders at all levels.</li><li>
Agility: A &quot;can-do&quot; attitude with the ability to pivot in a fast-changing market environment.</li></ul></div>

Senior Brand Manager

TGP International

<div>TGP International
WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&amp;B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS
TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design &amp; branding, franchising, advisory &amp; operational services and project management.
Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, FIFA World Cup 2022, The National, and Tashas.
Do you have a real passion for food and hospitality? Are you a foodie? Does the idea of creating world-class restaurants, food halls and F&amp;B excite you?
As the world&rsquo;s leading hospitality agency, offering an outstanding 360 degree service to our clients, we are constantly striving to be the best and lead the sector in F&amp;B and hospitality consultancy. We need a driven and creative person to join our fun and dynamic team and have a direct contribution and client exposure on some of the world&rsquo;s leading projects. 
Requirements 
Location: Cairo, Egypt Languages: Arabic and English fluency required

Reports to: Director of Brand Development and Company Creative Director
Overview
We are seeking an exceptional Senior Brand Design Manager for our Brand Development &amp; Design team to lead the creative vision execution of brand graphics and design excellence across our multidisciplinary Cairo based team. This role focuses on holistic brand identity creation for a diverse portfolio of F&amp;B and hospitality projects, spanning large-scale developments, food halls, and stand‑alone restaurants. You will oversee the creative production and managing a small team of graphic designers. 
The ideal candidate will combine strategic thinking with refined creative craft to shape distinctive brand identities, drive quality consistency across all brand output, manage the delivery of all brand identity and graphic design projects, and inspire design excellence within the team.
Key Responsibilities
Lead the strategic and creative direction of brand design across all projects. 
Develop and oversee the creation of:<ul><li>Brand identity vision and storytelling</li><li>Visual brand identities and graphic systems</li><li>Wayfinding and environmental graphics (particularly for food halls)</li><li>Signage systems for retail and F&amp;B concepts</li><li>Menu design and other hospitality‑related brand materials</li><li>Retail and F&amp;B packaging
</li><li>Digital brand assets design guidelines</li><li>Comprehensive brand guidelines for internal and client use</li></ul> 
Oversee the creative standard and production of all internal brand communications and marketing assets. 
Collaborate closely with the Director of Brand Development and Company Creative Director to ensure high‑quality, aligned creative output across all deliverables and presentations. 
Engage with the leadership team to integrate brand design thinking into the larger strategic company vision communications and marketing.
About the Role
This position is Cairo‑based, serving a portfolio of international clients with a strong focus on Saudi Arabia and the broader Middle East. The ability to design and communicate effectively in both Arabic and English is essential.
Please submit 1 x combined pdf of your CV and your Portfolio at maddy.mcleary@tgpinternational.com
Note: Some job application sites have a maximum upload size of less than 10MB 
Benefits 
TGP International Employee Benefits:
Five-Day Work Week: Standard Monday to Friday schedule.
Hybrid Work Arrangement: Three days in the office and two days working remotely.
Incentive Plan: Company incentive scheme offering up to 10%&mdash;5% for introductions and 5% for successful closures.
Annual Leave: 22 working days of paid annual leave, excluding weekends.
Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
Coaching &amp; Mentoring: Structured professional development through a dedicated coaching and mentoring program.
Annual Company Gathering: A global team event bringing together employees from all offices.
Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.</div>

Senior Brand Design Manager

HIVE

<div>
 
 
 About HIVE
 
 
 
 HIVE is a real estate development and operations company redefining modern living through character-driven spaces and community-focused environments. Born from the need to offer people a more meaningful and flexible way to live, HIVE blends personal comfort with shared experiences. Our thoughtfully designed apartments and dynamic hubs cultivate curiosity, dialogue, and a sense of belonging &ndash; because life is richer when it&rsquo;s shared.
 
 
 
 
 
 As HIVE enters its next phase of growth, we are looking to appoint a Senior Marketing Manager to provide senior leadership across brand, marketing strategy, and growth while building on the strong creative and brand foundation already in place.
 
 
 
 
 
 
 Purpose of Role:
 
 
 
 The Senior Marketing Manager is responsible for owning marketing strategy, positioning, and performance across the HIVE platform and its brands.
 
 
 
 
 
 This role exists to:
 
 <ul>
 <li>
 Set strategic direction
 </li>
 <li>
 Drive commercial alignment
 </li>
 <li>
 Scale marketing capability
 </li>
 <li>
 Enable exceptional brand and creative execution through collaboration with the Brand &amp; Creative Manager
 </li>
 </ul>
 
 
 
 
 The role requires a strategic thinker who deeply respects brand, creativity, and experience, and knows how to turn them into sustained growth.
 
 
 
 
 
 
 Key Role Responsibilities:
 
 
 
 
 Marketing Strategy &amp; Leadership
 
 
 <ul>
 <li>
 Define and own the overall marketing strategy across HIVE&rsquo;s brands and assets
 </li>
 <li>
 Develop annual marketing plans aligned with business, development, and commercial objectives
 </li>
 <li>
 Set campaign priorities, budgets, and performance targets
 </li>
 <li>
 Act as the senior marketing voice within leadership discussions
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Implement brand positioning, messaging frameworks, and go-to-market narratives
 </li>
 <li>
 Ensure brand strategy is clear, consistent, and scalable across markets and products
 </li>
 <li>
 Provide strategic direction and guardrails for brand expression without micromanaging creative execution
 </li>
 </ul>
 
 
 
 
 
 Campaigns, Growth &amp; Performance
 
 
 <ul>
 <li>
 Oversee demand generation, launches, and marketing-led growth initiatives
 </li>
 <li>
 Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
 </li>
 <li>
 Monitor performance metrics and optimise strategy accordingly
 </li>
 <li>
 Ensure marketing supports leasing, sales, and long-term brand equity
 </li>
 </ul>
 
 
 
 
 
 Leadership &amp; Team Enablement
 
 
 <ul>
 <li>
 Lead, support, and empower the Brand &amp; Creative Manager as the owner of creative and brand execution
 </li>
 <li>
 Create clarity between strategy and execution, allowing creative excellence to thrive
 </li>
 <li>
 Build and scale the marketing function over time as the business grows
 </li>
 <li>
 Manage agencies, consultants, and partners where required
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 <ul>
 <li>
 Work closely with Development, Property Management, Community, and Leadership teams
 </li>
 <li>
 Ensure marketing strategy reflects real product, experience, and operational realities
 </li>
 <li>
 Collaborate with Brand Experience to ensure lived experience reinforces brand promise
 </li>
 </ul>
 
 
 
 
 
 Relationship with Brand &amp; Creative Manager
 
 
 
 The Brand &amp; Creative Manager:
 
 <ul>
 <li>
 Owns creative execution, content, and brand expression
 </li>
 <li>
 Acts as the day-to-day brand guardian and creative lead
 </li>
 </ul>
 
 
 
 
 
 The Senior Marketing Manager:
 
 
 <ul>
 <li>
 Owns strategy, prioritisation, performance, and alignment
 </li>
 <li>
 Sets direction, not creative detail
 </li>
 <li>
 Enables creativity rather than diluting or overriding it
 </li>
 </ul>
 
 
 
 
 This role is designed to amplify, not diminish, the impact of the Brand &amp; Creative Manager.
 
 
 
 
 
 
 Ideal Candidate Profile:
 
 
 <ul>
 <li>
 7+ years of experience in marketing
 </li>
 <li>
 Strong strategic capability with a deep appreciation for brand and creative disciplines
 </li>
 <li>
 Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred
 </li>
 <li>
 Proven ability to balance brand integrity with commercial outcomes
 </li>
 <li>
 Comfortable operating in a founder-led, entrepreneurial environment
 </li>
 <li>
 Collaborative, low-ego leader who empowers specialists rather than centralising everything
 </li>
 </ul>
 
 
 
 
 
 What Success Looks Like
 
 
 <ul>
 <li>
 Clear, confident marketing strategy aligned with HIVE&rsquo;s growth ambitions
 </li>
 <li>
 Strong collaboration and trust with the Brand &amp; Creative Manager
 </li>
 <li>
 Consistent, high-quality brand expression across all channels
 </li>
 <li>
 Marketing that meaningfully supports leasing, sales, and long-term brand equity
 </li>
 <li>
 A marketing function that feels purposeful, calm, and well-directed
 </li>
 </ul>
 
 
 
 
 
 Start Date
 
 
 <ul>
 <li>
 Immediate or as soon as available
 </li>
 </ul>
</div>

Senior Marketing Manager

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div> 
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div> 
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div> 
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div> 
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Talent 360

<div>About the Role Sokna is seeking a Senior Marketing Manager to lead the development and execution of our marketing strategy in a 01 environment. This role is pivotal in building our brand identity, defining market positioning, and driving early-stage growth. You will translate business objectives into a clear market presence, establish marketing foundations, and ensure consistent brand communication across all channels.
Key Responsibilities<ul><li>
Define and lead brand strategy, positioning, and messaging.</li><li>
Develop go-to-market strategies for new products and services.</li><li>
Design and implement customer acquisition strategies across multiple channels.</li><li>
Plan and execute integrated marketing campaigns.</li><li>
Collaborate cross-functionally with Sales, Product, and Operations.</li><li>
Establish marketing infrastructure, processes, and performance tracking systems.</li></ul> 

Requirements 
<ul><li>
8&ndash;10 years of marketing experience, with proven success in brand building and growth.</li><li>
Experience in 01 environments (launching products, brands, or business lines).</li><li>
Strong background in digital marketing, funnel optimization, and analytics.</li><li>
Excellent communication, strategic thinking, and execution skills.</li><li>
Experience in hospitality and/or real estate is a strong advantage.</li><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>
Very good command of English (written &amp; spoken).</li></ul> 

Benefits 
<ul><li>
Attractive compensation package</li><li>
Social insurance</li><li>
Medical insurance</li><li>
Flexible working hours (8:00 AM &ndash; 6:00 PM, Friday &amp; Saturday off)</li></ul></div>

Magnet

<div>
 
 
 Employer Overview
 
 
 
 A fast-growing fashion and lifestyle brand operating in a dynamic and creative environment, focused on delivering high-quality products and engaging digital experiences. The company combines strong aesthetic direction with operational excellence to drive brand growth and customer engagement.
 
 
 
 
 
 
 Job Summary
 
 
 
 The Brand Manager Associate supports the execution of brand activities across content, campaigns, and operations. This role works closely with senior team members to ensure smooth coordination, timely delivery, and consistency in brand communication and customer experience.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Support day-to-day brand operations and assist in managing schedules, reports, and coordination
 </li>
 <li>
 Assist in client communication, follow-ups, and meeting preparation
 </li>
 <li>
 Help translate briefs into actionable tasks for internal teams
 </li>
 <li>
 Coordinate with cross-functional teams to track project progress and deadlines
 </li>
 <li>
 Support execution of marketing campaigns, shoots, and brand activations
 </li>
 <li>
 Create and schedule engaging social media content aligned with brand identity
 </li>
 <li>
 Monitor social media channels and respond to customer inquiries/messages
 </li>
 <li>
 Track performance metrics and assist in preparing reports and insights
 </li>
 <li>
 Support online sales operations, order processing, and customer service
 </li>
 <li>
 Coordinate with production and logistics teams to follow up on timelines and deliveries
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Fashion Communication, or a related field
 </li>
 <li>
 1&ndash;2 years of experience in marketing, brand coordination, social media, or e-commerce
 </li>
 <li>
 Internship experience in fashion, retail, or creative industries is a plus
 </li>
 <li>
 Strong organizational and time management skills
 </li>
 <li>
 Good communication and teamwork abilities
 </li>
 <li>
 Creative mindset with attention to detail
 </li>
 <li>
 Willingness to learn and take initiative
 </li>
 <li>
 Ability to work in a fast-paced environment
 </li>
 <li>
 Basic content creation (videos, reels, social media posts)
 </li>
 <li>
 Understanding of social media platforms and trends
 </li>
 <li>
 Basic knowledge of e-commerce and online operations
 </li>
 <li>
 Ability to assist in campaign and project coordination
 </li>
 <li>
 Canva, CapCut (basic editing)
 </li>
 <li>
 Microsoft Office / Google Workspace
 </li>
 <li>
 Basic knowledge of Adobe tools is a plus
 </li>
 <li>
 Social media tools (Meta Business Suite, TikTok)
 </li>
 <li>
 Fluent in English
 </li>
 <li>
 Ability to support multiple tasks and projects simultaneously
 </li>
 <li>
 Ability to follow instructions and execute efficiently
 </li>
 <li>
 Ability to collaborate with different teams
 </li>
 <li>
 Ability to maintain brand consistency in execution
 </li>
 </ul>
 
 
</div>

Associate Brand Manager

Black pearl

<div><div><h3 class="jobSectionHeader">Job Information</h3>
<ul><div>Date Opened
<div>04/15/2026
</div></div><div>Job Type
<div>Full time
</div></div><div>Industry
<div>Hospitality
</div></div><div>City
<div>Doha
</div></div><div>Country
<div>Qatar
</div></div><div>Zip/Postal Code
<div>00000
</div></div><div>Number of Positions
<div>1
</div></div></ul></div><div><h3 class="jobSectionHeader">Job Description</h3>
<div>The F&amp;B Hospitality portfolio represents a core visibility and demand engine for our client&rsquo;s ecosystem. We are looking for a Senior Brand Manager to serve as the single point of marketing accountability for a prestigious collection of dining concepts, ranging from fine dining to innovative casual concepts. 
As the Senior F&amp;B Brand Manager Portfolio Lead, you will own the strategic and operational marketing direction for all food and beverage brands. Your role is to ensure brand positioning remains sharp while driving demand through integrated planning, stakeholder alignment with world-class chefs, and rigorous performance accountability. 
Key Responsibilities 
1. Brand and Portfolio Strategy<ul><li> 
 Define and continuously refine positioning and value proposition for each F&amp;B brand</li><li> 
 Develop annual and quarterly marketing strategies aligned with business priorities</li><li> 
 Build and manage an integrated portfolio marketing calendar across all F&amp;B brands</li><li> 
 Identify cross-brand synergies and shared audience opportunities</li><li> 
 Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints</li></ul> 
2. Campaign Performance and Demand Generation<ul><li> 
 Own marketing performance across all F&amp;B brands with clearly defined KPIs linked to demand generation and brand growth</li><li> 
 Translate business targets into campaign objectives and measurable marketing KPIs</li><li> 
 Partner with operations and finance to align campaign timing with commercial priorities and service capacity</li><li> 
 Track and analyze campaign effectiveness using performance metrics including engagement quality, audience growth, conversion signals, reservation uplift trends, and footfall indicators</li><li> 
 Optimize messaging, activation strategy, and channel mix based on data and audience insights</li><li> 
 Lead structured campaign reviews with clear recommendations and corrective actions</li></ul> 
3. Campaign Planning and Governance<ul><li> 
 Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments</li><li> 
 Coordinate with Shared Services teams including Social Strategy, PR &amp; Communications, Digital &amp; Performance, and Content Production</li><li> 
 Review and approve campaign assets to ensure strategic consistency and clarity</li><li> 
 Enforce disciplined planning cycles, reporting cadence, and performance reviews</li></ul> 
4. Agency Management<ul><li> 
 Own the relationship with external agency partners supporting brands within the portfolio</li><li> 
 Provide strategic briefs, brand guardrails, and clear performance expectations to agencies</li><li> 
 Conduct regular agency performance reviews against agreed KPIs and SLAs</li><li> 
 Ensure agency output is aligned with brand positioning, tone of voice, and quality standards</li></ul> 
5. Budget Stewardship<ul><li> 
 Own the portfolio&rsquo;s marketing budget, including planning, allocation across brands, and</li><li> 
 tracking spend against performance</li><li> 
 Ensure budget decisions are aligned with portfolio priorities and business objectives</li><li> 
 Provide regular budget reporting and flag risks or reallocation needs to direct report</li></ul> 
6. Stakeholder and Operations Alignment<ul><li> 
 Act as the primary marketing counterpart to chefs, restaurant managers, and F&amp;B</li><li> 
 operations teams</li><li> 
 Ensure marketing initiatives are aligned with operational readiness and guest experience</li><li> 
 Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning</li></ul> 
7. Team Leadership<ul><li> 
 Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio</li><li> 
 Set clear priorities and protect focus against reactive, last-minute activity</li><li> 
 Ensure accurate reporting, performance analysis, and continuous optimization</li><li> 
 Elevate standards of execution and embed structured ways of working</li></ul><div></div><h3 class="jobSectionHeader"> 
Requirements</h3><ul><li>
 Education: Bachelor&rsquo;s degree in Marketing, Business, or Communications. 
</li><li>
 Experience: 7&ndash;10 years in brand management, with a strong focus on the hospitality or F&amp;B sectors. 
</li><li>
 Skills: Proven track record in managing multi-brand portfolios and complex stakeholder environments. 
</li><li>
 Mindset: A strategic thinker who can switch seamlessly between high-level oversight and operational detail. 
</li><li>
 Regional Knowledge: GCC or Middle East experience is strongly preferred.</li></ul><div> 
Work Location:</div> 
Qatar 
To view other vacancies we have, please check our website (www.blackpearlconsult.com) and follow us on our social media accounts - LinkedIn / Instagram 
Follow the Black Pearl channel on WhatsApp. 
Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website - www.blackpearlconsult.com.</div></div></div>

Senior F&B Brand Manager

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