senior brand manager

Converge

<div>
 
 
 The Client:
 
 
 
 Our client is a well-established FMCG company based in Muscat, Oman, recognized for its innovative product portfolio and strong regional presence. They are looking to appoint a dynamic and strategic Senior Brand Manager to lead brand development and drive consumer engagement across key categories.
 
 
 
 
 
 
 The Role:
 
 
 
 As the Senior Brand Manager, you will play a critical role in shaping and executing brand strategies that fuel business growth and strengthen market presence. This position will work closely with cross-functional teams including sales, trade marketing, R&amp;D, and external agencies to ensure the successful delivery of brand plans in alignment with business objectives.
 
 
 
 
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 Lead the development and execution of annual brand plans, ensuring alignment with commercial goals.
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 Manage end-to-end brand performance including innovation, pricing, positioning, and promotional planning.
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 Oversee and execute all marketing campaigns across ATL and BTL channels, ensuring timely delivery and impact.
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 Lead the development and rollout of marketing plans and consumer-facing initiatives.
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 Work closely with advertising and media agencies to ensure alignment and effective execution of campaigns.
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 Manage and optimize brand budgets, ensuring efficient resource allocation and ROI.
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 Be well-versed with digital and social media marketing trends, tools, and platforms to drive engagement.
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 Drive packaging development and ensure alignment with brand identity and consumer insights.
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 Conduct and interpret market research to guide brand positioning and identify growth opportunities.
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 Partner with trade marketing and sales to deliver effective in-market executions and retail programs.
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 Evaluate brand performance using key metrics and recommend strategies to improve market share.
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 The Ideal Candidate:
 
 
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 Minimum of 7+ years of brand management experience in the FMCG sector, preferably within the GCC region.
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 Proven success in developing and launching impactful 360&deg; marketing campaigns.
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 Strong understanding of consumer insights, media strategy, packaging, and creative development.
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 Expertise in managing agencies, marketing budgets, and digital/social media campaigns.
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 Excellent analytical, project leadership, and communication skills.
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 Bachelor&rsquo;s degree in Marketing, Business, or related field; MBA preferred.
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 Based in or willing to relocate to Muscat, Oman.
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</div>

Senior Brand Manager

Ghassan Aboud Group

<div>
 
 
 Senior Brand Manager &ndash; Passenger segment
 
 
 
 Founded in 1994, Ghassan Aboud Group has grown to become one of the largest conglomerates in the Middle East region, with a global business footprint spanning multiple industries and countries and a focus on &lsquo;building a better future together.
 
 
 Our diversified portfolio includes sectors such as Automotive, Retail, Healthcare, Hospitality, and Logistics. We are currently seeking a
 
 Senior Brand Manager &ndash; Passenger Vehicles
 
 to join our
 
 Automotive Dealership
 
 division in Dubai.
 
 
 
 
 
 
 JOB PURPOSE:
 
 
 
 To lead the strategic development, positioning, and commercial performance of the Passenger Vehicles portfolio by aligning brand strategy with evolving consumer needs, lifestyle trends, and retail dynamics. This role is responsible for translating customer insights into product and marketing strategies, working closely with OEM partners to ensure brand distinction and relevance in a competitive market. The Brand Manager will also collaborate with the shared services marketing team to develop impactful sales tools and campaigns, while owning the overall profitability and growth of the passenger vehicle brands under their stewardship.
 
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 OEM Relationship Management:
 
 
 
 Act as the primary brand and marketing liaison for each passenger vehicle OEM.
 
 
 Ensure each OEM receives tailored brand support, visibility, and strategic alignment.
 
 
 Co-develop product narratives, launch plans, and brand campaigns in partnership with OEMs.
 
 
 
 Product Marketing &amp; Go-to-Market:
 
 
 
 Lead go-to-market strategies for new model launches and refreshes.
 
 
 Define and communicate compelling value propositions for each vehicle line.
 
 
 Align product messaging with customer aspirations and lifestyle positioning.
 
 
 
 Sales Enablement &amp; Shared Services Collaboration:
 
 
 
 Work closely with the central Marketing Manager (shared services) to develop sales tools, digital assets, and showroom materials aligned with OEM branding.
 
 
 Support retail and field sales teams with training content, competitive insights, and customer-facing materials.
 
 
 Monitor campaign effectiveness and adapt based on performance and feedback.
 
 
 
 Brand Experience &amp; Retail Engagement:
 
 
 
 Ensure consistent and premium brand experiences across all customer touchpoints, including digital, showroom, and events.
 
 
 Collaborate with retail teams to enhance customer engagement and conversion.
 
 
 Drive brand loyalty and advocacy through targeted programs and activations.
 
 
 
 Portfolio Profitability:
 
 
 
 Own the commercial performance of the passenger vehicle portfolio, including revenue, margin, and product mix.
 
 
 Collaborate with finance, pricing, and commercial teams to optimize profitability.
 
 
 Recommend pricing strategies, promotional plans, and volume targets.
 
 
 
 
 
 
 REQUIRED EXPERIENCE &amp; QUALIFICATIONS:
 
 
 
 Bachelor&rsquo;s degree in marketing, Business Administration, Automotive Management, or a related field.
 
 
 8&ndash;15 years of experience in brand management, product marketing, or automotive retail strategy.
 
 
 Must have experience in Passenger Vehicles portfolio segment
 
 
 Strong understanding of consumer behavior, lifestyle branding, and retail marketing.
 
 
 Proven experience working with OEMs and managing multi-brand portfolios.
 
 
 Ability to translate technical product features into emotionally resonant customer messaging.
 
 
 Excellent communication, stakeholder management, and cross-functional leadership skills.
 
 
 Fluent in English.
 
 
 Applicants are requested to share their most recent resume
 
 
 
 We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary; other duties may be assigned as necessary
 
 .
 
</div>

Fulcrum Pvt Ltd

Position: Senior Brand Manager &ndash; FMCG Location: Karachi Industry: FMCG Experience: 3&ndash;5 years in FMCG brand management Salary: Open budget (negotiable for the right candidate) Preferred Companies: Unilever, FrieslandCampina, IFFCO, Tapal, HilalCare Job Type: Full-Time | On-SiteJob SummaryWe are seeking a dynamic and results-driven Senior Brand Manager to lead the development and execution of brand plans, marketing strategies, and promotional activities aimed at achieving sales, profitability, and brand health targets. The ideal candidate will have strong FMCG experience, with proven expertise in managing ATL, BTL, and digital marketing campaigns.Key Responsibilities<ul><li>Develop, implement, and monitor brand plans and marketing strategies to achieve annual targets for sales, profitability, and brand health.</li><li>Lead end-to-end execution of marketing campaigns, including ATL, BTL, and digital initiatives.</li><li>Conceptualize and manage BTL activations such as in-store promotions, trade marketing, events, and on-ground campaigns to boost consumer engagement.</li><li>Collaborate with cross-functional teams (Sales, Trade Marketing, Supply Chain, R&amp;D, Finance) to ensure seamless execution of product launches and campaigns.</li><li>Conduct market research, competitor analysis, and consumer insight studies to identify trends and opportunities.</li><li>Manage brand budgets, ensuring cost-effective utilization of resources.</li><li>Monitor and evaluate marketing activities&rsquo; ROI, providing actionable recommendations for continuous improvement.</li><li>Develop brand communication and packaging aligned with positioning and market needs.</li><li>Build and maintain strong relationships with advertising agencies, suppliers, and other external partners.</li></ul>Skills &amp; Competencies<ul><li>3&ndash;5 years of proven experience in FMCG brand management.</li><li>Strong track record in ATL and BTL campaign management.</li><li>Hands-on experience in BTL activations preferred.</li><li>Excellent communication, analytical, and project management skills.</li><li>Ability to work under pressure and meet deadlines.</li></ul>Note: Open budget for the right candidate.Job Type: Full-timeWork Location: In person

Senior Brand Manager( Karachi)

Evyap

<div>
 
 
 Discover Your Potential, Let Evyap Grow With You, Let You Grow With Evyap!
 
 
 
 
 
 
 With more than 4,000 employees and export business to more than 100 countries, EVYAP&rsquo;s success story started in a small atelier in Erzurum in 1927. Our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby and Fax are loved worldwide. With facilities in Turkey, Egypt, and the world's largest oleo chemicals plant in Malaysia, we remain committed to innovation, sustainability, and creating value, all within a collaborative environment where our employees thrive.
 
 
 We believe in becoming stronger together with you. Every new beginning is an exciting journey filled with fresh ideas and opportunities.
 
 
 At Evyap, we share and respect, we are productive, responsible, and continuously improve ourselves. Here, you&rsquo;ll find a world where you can grow, leave your mark through diverse projects, and thrive both personally and professionally. Together, we&rsquo;ll grow and achieve greater success. Are you ready to embark on this journey with us?
 
 
 
 
 
 
 
 
 
 Who We're Looking For?
 
 
 
 
 
 
 &middot; University graduate, preferably master degree.
 
 
 &middot; Minimum 8 years experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
 
 
 &middot; Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
 
 
 &middot; Mobility within job scope.
 
 
 &middot; Strong project management skills and desire to lead.
 
 
 &middot; A top communicator with an excellent ability to execute successful partnerships.
 
 
 &middot; Excellent command of written and spoken English.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 &middot; Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
 
 
 &middot; Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor &amp; outdoor activities to increase the market share.
 
 
 &middot; Executes 360degree communication (ATL / BTL / Digital &amp; Social Media)
 
 
 &middot; Works closely with countries to gather learnings and provide best practices for other countries.
 
 
 &middot; Monitors brand performances and recommended specific initiatives.
 
 
 &middot; Capable of managing wide range of product portfolio.
 
 
 &middot; Able to work with financials as well as carry out budgeting, financial analysis &amp; reporting (feasibility analysis / Cost / Ebitda )
 
 
 &middot; Prepares the marketing plan, annual budget and communication/media plan for the brand.
 
 
 &middot; Manages and organizes product launches.
 
 
 &middot; Conceptualizes strategic initiatives and implement details of a campaign.
 
 
 &middot; Works in cooperation with the sales, production, R&amp;D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
 
 
 &middot; Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
 
 
 &middot; Flexibility to travel in order to track flow of business and take required actions in local site.
 
 
 
 
 
 
 
 
 
 The Opportunities of Joining Us:
 
 
 
 
 
 
 At Evyap, you're not just working, you're becoming part of a global organization. As a member of an internationally recognized company, you'll experience the excitement of shaping new ideas and driving innovation across continents. Here, your growth, creativity, and contributions are truly valued, offering you the unique opportunity to be part of our global success and benefit from the strength of Evyap. Some of our advantages are:
 
 
 
 
 
 
 💻 Hybrid Working:
 
 
 
 At Evyap, we offer our employees the flexibility to work from the office 3 days a week and from home 2 days a week. We make office days even more enjoyable with social events and special day celebrations.
 
 
 
 🌍 Global Opportunities:
 
 
 
 Work as an expat in offices across Indonesia, Malaysia, Russia, the USA, and Egypt, with opportunities to be part of international projects.
 
 
 
 🚀 Learning &amp; Development:
 
 
 
 Enjoy monthly #Tek&Idot;&scedil;imGeli&scedil;im events, including webinars, digital training, and fun challenges to help you grow and have fun!
 
 
 
 🎉 E-Joy Club:
 
 
 
 Engage in social events covering music, art, sports, and social causes, connecting with your colleagues on different levels.
 
 
 
 💼 Competitive Compensation:
 
 
 
 Receive a competitive salary and strong union benefits, including holiday, shoe, fuel, and food allowances.
 
 
 
 🛍️ Flexible Benefits:
 
 
 
 Customize your benefits through the Evystore app, choosing what suits your needs best.
 
 
 
 🧴 Exclusive Products:
 
 
 
 Experience our latest products with monthly gift packages and enjoy discounts at the on-site market.
 
 
 
 
 
 If you want to grow in an innovative environment, build a career full of global opportunities, and be a part of Evyap, we are looking forward to your application.
 
 
 
 
 
 &ldquo;&Idot;&scedil; ba&scedil;vurunuz kapsam&inodot;nda toplanan ki&scedil;isel verileriniz 6698 say&inodot;l&inodot; Kanun&rsquo;a uygun olarak i&scedil;lenmektedir. Konuyla ilgili ayd&inodot;nlatma metni i&ccedil;in l&uuml;tfen linki ziyaret ediniz: https://www.evyap.com.tr/Content/docs/evyap-is-basvurusu-aydinlatma-metni.pdf&rdquo;
 
</div>

Mars

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div>Job Description:</div></div></div></div></div></div></div></div></div></div></div></div></div></div>
Job Purpose:
A brand and portfolio custodian with responsibility and accountability for designing &amp; executing the Middle East and Africa Gum strategy and marketing activities on our priority brands that are designed to achieve specific brand objectives, including NSV, share and consumer recruitment targets in alignment with the global framework.
The Senior Brand Manager must have the experience, expertise and skillset to develop the overall brand strategy and execute the comms / media plan, optimum activity calendar, while ensuring excellence in execution on ground.
Own &amp; manage the Brand<ul><li>
Analyze the category and the brand performance and identify whitespace opportunities to play in for accelerate growth.</li><li>
Set the brand&rsquo;s short &amp; long term strategy to deliver quality growth &amp; grow penetration.</li><li>
Create &amp; Develop local market brand marketing plan and activity calendar</li><li>
Manage budget and resources effectively to deliver marketing/activity calendar</li><li>
Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key Gum initiatives in market including product launches, brand launches and ongoing support of our strategic blockbusters</li><li>
Collaborate with SRM team to define whitespace price points by channel and recommendations on price/pack architecture as appropriate</li><li>
Champion recruitment and penetration by collaborating with Global portfolio, Sales, Perfect Store and Category teams to ensure relentless focus on executional excellence and visibility drives across all touchpoints, including championing world class front end strategy.</li></ul>
Develop &amp; Plan Innovations<ul><li>
Develop &amp; manage a 3Y innovation pipeline that delivers on the brand vision &amp; Strategy.</li><li>
Balance between Developing locally relevant innovation from local factories and launching global innovations that are relevant to the market</li></ul>
Deliver market relevant brand content
<ul><li>Demonstrate strong knowledge of cultural relevance, creative judgment and storytelling skills to help bring the brand purpose to life in a culturally relevant and emotionally resonant way.</li><li>
Collaborate closely with creative agencies, the content team and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints.</li><li>
Support &amp; work in collaboration with the media manager to set the local media strategy for Gum, including digital/social media, leading a continual effort to maximize reach and increase ROI on media spend</li></ul>
Manage &amp; deliver projects &amp; activities
Co-Leads with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year-end activity plan including media plans, NPIs, BPI&rsquo;s consumer promotions, and other national activities
Education &amp; Professional Qualifications:
Bachelor Degree in a relevant field, Master&rsquo;s is a plus<ul><li>8+ years of experience in Brand Management, preferably within a Multinational Consumer Packaged Goods (CPG) company.</li><li>Proven track record of owning and growing large-scale brands, with strong strategic, commercial, and analytical acumen.</li><li>Hands-on experience developing and executing full-funnel marketing plans, including media, in-store, and digital activations.</li><li>Strong experience managing cross-functional teams and working within complex matrix organizations.</li><li>Demonstrated strength in creative development &mdash; from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.</li><li>Experience working across innovation pipelines and product development cycles, ideally balancing both global and local innovation streams.</li><li>Regional experience in the Middle East &amp; Africa is a plus with key focus on GCC.</li></ul></div>

Senior Brand Manager Gum, MEA

Nestlé USA

<div>Senior Brand Manager NESCAF&Eacute; - Red Pillar
Location: Lahore, Pakistan 
Job Type: Full-time
Position Snapshot
At Nestl&eacute;, we unlock the power of food and beverages to enhance the quality of life for everyone. With Nescaf&eacute;, one of the world&rsquo;s most iconic brands, we&rsquo;re looking for a passionate Senior Brand Manager to lead brand growth, innovation, and consumer engagement in Pakistan. 
A Day in the Life of a Senior Brand Manager &ndash; Nescaf&eacute;:<ul><li>
Lead Nescaf&eacute;&rsquo;s brand strategy and growth plans, ensuring short- and long-term goals are achieved.</li><li>
Work with creative and media agencies to develop campaigns, promotional material, and digital activations.</li><li>
Use consumer research and insights to guide decisions and improve brand performance.</li><li>
Strengthen the brand&rsquo;s essence and create meaningful experiences for consumers.</li><li>
Partner with sales and category teams to propose the right products, promotions, and in-store strategies.</li><li>
Manage innovation and renovation projects to keep the brand relevant and exciting.</li><li>
Track and monitor brand performance, ensuring alignment with business objectives.</li><li>
Ensure compliance with all Nestl&eacute; standards and regulatory guidelines.</li></ul>
What Will Make You Successful<ul><li>
Bachelor&rsquo;s or master&rsquo;s degree in marketing or business administration.</li><li>
3&ndash;5 years of experience in marketing.</li><li>
Experience in full-cycle brand management (strategy to execution).</li><li>
Strong communication, analytical, and presentation skills.</li><li>
Fluency in English and Urdu.</li><li>
Independent, proactive, and able to perform under pressure.</li><li>
A growth mindset with a &ldquo;can-do&rdquo; approach.</li></ul>
What We Offer<ul><li>
A supportive and inclusive workplace culture.</li><li>
The chance to work with Nescaf&eacute;, one of Nestl&eacute;&rsquo;s global power brands.</li><li>
Career growth opportunities in the world&rsquo;s largest food and beverage company.</li></ul></div>

Senior Brand Manager NESCAFÉ-Red Pillar

Abu Auf

<ul><li>Marketing Plan Support &amp; Execution:</li><li>Assist in the development of annual brand plans, marketing calendars, and promotional strategies.</li><li>Execute marketing campaigns across various channels (e.g., digital, in-store, print, TV) in collaboration with internal teams and external agencies.</li><li>Coordinate product launches, innovation pipeline and re-launches, ensuring timely and effective execution from concept to shelf.</li><li>Analyze portfolio for possible optimization and continuous rationalization and reengineering for a leaner and healthier portfolio.</li><li>Support the creation of marketing materials, packaging updates, and advertising content, ensuring brand consistency.</li><li>Assist Category manager in developing the Seasonal calendar by fully orchestrate the 4 main seasons of Abu Auf: Ramadan, Summer, BTS and Year End.</li><li>Develop the marketing calendar for the all categories responsible for by ensuring proper activation , consistency in their communication and content , relevant promotional calendar that will result into topline and bottom line growth as per targets set</li><li>Market Research &amp; Analysis:</li><li>Conduct ongoing market research and competitor analysis to identify trends, consumer insights, and market opportunities.</li><li>Analyze sales data, market share, and consumer behavior using tools like IPOS, Euromonitor or internal sales reports to track categories&rsquo; performance.</li><li>Provide data-driven insights, post activity evaluations and recommendations to optimize marketing strategies and product offerings.</li><li>Budget Management:</li><li>Assist in managing the marketing budget for assigned categories, tracking expenditures, and ensuring cost-effectiveness of campaigns.</li><li>Process invoices and maintain accurate financial records related to marketing activities.</li><li>Cross-Functional Collaboration:</li><li>Work closely with Sales, Trade Marketing, R&amp;D, Supply Chain, Finance, and other internal departments to ensure seamless execution of brand plans.</li><li>Liaise with external partners and Agthia central teams, including advertising agencies, media agencies, Insights central team, Innovation central team and suppliers.</li><li>Brand Performance Monitoring &amp; Reporting:</li><li>Monitor key performance indicators (KPIs) such as brand awareness, sales volume, market share, and profitability.</li><li>Prepare regular reports and presentations on brand performance, campaign effectiveness, and market insights for management review.</li><li>Innovation &amp; Product Development Support:</li><li>Participate in identifying and studying new product ideas based on market trends and consumer needs.</li><li>Support the Category Manager in the new product development process, from brief creation to launch.</li><li>Promotional Activities:</li><li>Assist in organizing and executing promotional events, trade shows, and consumer activations.</li><li>Ensure effective merchandising and visibility of products at the point of sale.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Business Administration, or a related field.</li><li>1-3 years of experience in marketing, preferably within the FMCG (Fast-Moving Consumer Goods) industry.</li><li>Solid understanding of marketing fundamentals, including the marketing mix (Product, Price, Place, Promotion).</li></ul>Skills &amp; Competencies:<ul><li>Analytical Skills: Ability to collect, interpret, and analyze complex data (sales, market trends, consumer insights) to make informed decisions.</li><li>Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and concisely to various stakeholders.</li><li>Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.</li><li>Creative Thinking: A creative mindset with the ability to contribute innovative ideas for campaigns and product development.</li><li>Collaboration &amp; Teamwork: Proven ability to work effectively in a cross-functional team environment.</li><li>Business Acumen: Basic understanding of business principles, profitability drivers, and the competitive landscape in FMCG.</li><li>Digital Marketing Acumen: Familiarity with digital advertising tools, social media marketing, and e-commerce trends.</li><li>Proficiency in MS Office Suite: Especially strong in PowerPoint/ Canva (for presentations) and Excel (for data analysis).</li><li>Proactive &amp; Results-Oriented: A self-starter with a strong drive to achieve targets and deliver measurable results.</li><li>Attention to Detail: Meticulous in ensuring accuracy and consistency in all brand communications and materials.</li></ul>Career Path: An Assistant Brand Manager typically progresses to a a Junior Brand Manager role, then potentially to a Senior Brand Manager, Marketing Manager, or Category Manager, and eventually to more senior leadership positions such as Marketing Director or Head of Marketing within the bigger scope of Agthia.You'll love our Abu Auf family because&hellip;&middot; Abu Auf is an ambitious employer looking to grow massively over the coming years.&middot; You'll have the freedom to make a difference. You'll put your own ideas into action.&middot; Our categories will give you great exposure on F&amp;B ranging from Hot Drinks (Coffee,Tea) Healthy SNACKS ( Nuts, Protein Bars, Granola, Dates biscuits&hellip;) that will allow people to live healthier lives.&middot; Our dynamic, ownership-driven culture will bring the very best out of you, every day!&middot; Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!Job Type: Full-timeApplication Deadline: 31/08/2025

Assistant Brand Manager

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