senior brand manager

Quest Digital

We are seeking an accomplished and strategic Senior Brand Manager with deep expertise managing real estate or FMCG brands. The ideal candidate brings atleast 10 years of experience leading brand strategy and execution for iconic brands, driving growth, market differentiation, and consumer engagement in highly competitive markets.In this role, you will partner closely with clients and internal teams to develop innovative brand strategies, oversee end-to-end campaign delivery, and ensure brand consistency across all touchpoints. Your insights and leadership will help shape category leadership and long-term brand affinity.Key Responsibilities<ul><li>Develop and execute comprehensive brand strategies that align with client business objectives and market dynamics</li><li>Serve as the primary agency-side brand custodian, ensuring consistent brand positioning, messaging, and identity across campaigns and channels</li><li>Collaborate closely with client marketing teams and internal agency functions (creative, digital, sales) to deliver integrated brand campaigns</li><li>Lead research and consumer insight initiatives to inform brand planning, innovation, and repositioning strategies</li><li>Manage multiple brand projects simultaneously, balancing client expectations, timelines, and budgets</li><li>Oversee creative development and provide strategic direction to agencies, freelancers, and vendors involved in brand activities</li><li>Monitor brand health metrics, competitive landscape, and market trends to recommend course corrections and new growth opportunities</li><li>Present brand strategies, campaign performance, and recommendations to senior client stakeholders with clarity and impact</li><li>Mentor and guide junior brand and marketing professionals, fostering a culture of creativity and strategic thinking</li></ul>Requirements<ul><li>Minimum 10 years&rsquo; experience managing real estate or FMCG brands on the agency side or in a consultancy capacity</li><li>Proven track record of successful brand management, integrated campaign development, and strategic marketing execution</li><li>Deep understanding of brand positioning, consumer behavior, and competitive analysis within real estate or FMCG sectors</li><li>Strong leadership and client management skills with the ability to influence senior stakeholders and cross-functional teams</li><li>Excellent communication, presentation, and storytelling skills</li><li>Analytical mindset with experience using market research and brand performance data to drive decisions</li><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or related field</li><li>Ability to thrive in fast-paced, dynamic agency environments while juggling multiple priorities</li></ul>Job Type: Contractual / Temporary Contract length: 6 monthsPay: &#8377;80,000.00 - &#8377;90,000.00 per monthBenefits:<ul><li>Paid sick time</li><li>Paid time off</li><li>Work from home</li></ul>Work Location: Remote

Senior Brand Manager

Majid Al Futtaim

<div>
 
 
 JOB TITLE
 
 
 
 Senior Brand Manager | MAF Retail | Head Office Egypt
 
 
 
 
 
 
 ROLE SUMMARY
 
 
 
 The Senior Brand Manager is responsible for contributing to the development and execution of the Regional Communication strategy and to lead in development of the Country specific brand communications calendar and campaigns, and ensuring effective implementation within the assigned Country. The role holder is also responsible for collaborating with the CORP HO Brand function to implement brand guidelines across all touch points and ensuring adherence of the same.
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Contribute to development of Regional brand campaigns in collaboration with corporate Head office , and lead on execution of campaigns across different touchpoints .
 </li>
 <li>
 Measure and report performance of all campaigns, and assess ROI and KPIs.
 </li>
 <li>
 Ensure execution of brand guidelines markets to adapt and implement in store, and provide recommendations on areas of improvement .
 </li>
 <li>
 Be the Brand Champion and the go to person for any assets or instore collateral, video or media development that contains branding .
 </li>
 <li>
 Ensure implementation of shopper marketing strategy focused on the behavior of consumers&rsquo; across the country in collaboration with internal stakeholders.
 </li>
 <li>
 Ensure consistency between brand content &amp; tone of voice across channels synchronize offline &amp; Online campaign execution between parties.
 </li>
 <li>
 Lead on the execution of private label communication campaign across the Country.
 </li>
 <li>
 Provide inputs on training needs and coordinate with the Human capital department to ensure facilitation of training requirements.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business, marketing, or a related field.
 </li>
 <li>
 10+ years in Marketing experience in FMCG or Multinational companies, including mastering brand communications management.
 </li>
 <li>
 4+ years of Retail experience.
 </li>
 <li>
 Excellent communication and writing skills.
 </li>
 <li>
 Time Management.
 </li>
 <li>
 Creative mindset.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Senior Brand Manager - FMCG

Evyap

<div>
 
 
 Discover Your Potential, Let Evyap Grow With You, Let You Grow With Evyap!
 
 
 
 
 
 
 With more than 4,000 employees and export business to more than 100 countries, EVYAP&rsquo;s success story started in a small atelier in Erzurum in 1927. Our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby and Fax are loved worldwide. With facilities in Turkey, Egypt, and the world's largest oleo chemicals plant in Malaysia, we remain committed to innovation, sustainability, and creating value, all within a collaborative environment where our employees thrive.
 
 
 We believe in becoming stronger together with you. Every new beginning is an exciting journey filled with fresh ideas and opportunities.
 
 
 At Evyap, we share and respect, we are productive, responsible, and continuously improve ourselves. Here, you&rsquo;ll find a world where you can grow, leave your mark through diverse projects, and thrive both personally and professionally. Together, we&rsquo;ll grow and achieve greater success. Are you ready to embark on this journey with us?
 
 
 
 
 
 
 
 
 
 Who We're Looking For?
 
 
 
 
 
 
 &middot; University graduate, preferably master degree.
 
 
 &middot; Minimum 8 years experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
 
 
 &middot; Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
 
 
 &middot; Mobility within job scope.
 
 
 &middot; Strong project management skills and desire to lead.
 
 
 &middot; A top communicator with an excellent ability to execute successful partnerships.
 
 
 &middot; Excellent command of written and spoken English.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 &middot; Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
 
 
 &middot; Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor &amp; outdoor activities to increase the market share.
 
 
 &middot; Executes 360degree communication (ATL / BTL / Digital &amp; Social Media)
 
 
 &middot; Works closely with countries to gather learnings and provide best practices for other countries.
 
 
 &middot; Monitors brand performances and recommended specific initiatives.
 
 
 &middot; Capable of managing wide range of product portfolio.
 
 
 &middot; Able to work with financials as well as carry out budgeting, financial analysis &amp; reporting (feasibility analysis / Cost / Ebitda )
 
 
 &middot; Prepares the marketing plan, annual budget and communication/media plan for the brand.
 
 
 &middot; Manages and organizes product launches.
 
 
 &middot; Conceptualizes strategic initiatives and implement details of a campaign.
 
 
 &middot; Works in cooperation with the sales, production, R&amp;D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
 
 
 &middot; Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
 
 
 &middot; Flexibility to travel in order to track flow of business and take required actions in local site.
 
 
 
 
 
 
 
 
 
 The Opportunities of Joining Us:
 
 
 
 
 
 
 At Evyap, you're not just working, you're becoming part of a global organization. As a member of an internationally recognized company, you'll experience the excitement of shaping new ideas and driving innovation across continents. Here, your growth, creativity, and contributions are truly valued, offering you the unique opportunity to be part of our global success and benefit from the strength of Evyap. Some of our advantages are:
 
 
 
 
 
 
 💻 Hybrid Working:
 
 
 
 At Evyap, we offer our employees the flexibility to work from the office 3 days a week and from home 2 days a week. We make office days even more enjoyable with social events and special day celebrations.
 
 
 
 🌍 Global Opportunities:
 
 
 
 Work as an expat in offices across Indonesia, Malaysia, Russia, the USA, and Egypt, with opportunities to be part of international projects.
 
 
 
 🚀 Learning &amp; Development:
 
 
 
 Enjoy monthly #Tek&Idot;&scedil;imGeli&scedil;im events, including webinars, digital training, and fun challenges to help you grow and have fun!
 
 
 
 🎉 E-Joy Club:
 
 
 
 Engage in social events covering music, art, sports, and social causes, connecting with your colleagues on different levels.
 
 
 
 💼 Competitive Compensation:
 
 
 
 Receive a competitive salary and strong union benefits, including holiday, shoe, fuel, and food allowances.
 
 
 
 🛍️ Flexible Benefits:
 
 
 
 Customize your benefits through the Evystore app, choosing what suits your needs best.
 
 
 
 🧴 Exclusive Products:
 
 
 
 Experience our latest products with monthly gift packages and enjoy discounts at the on-site market.
 
 
 
 
 
 If you want to grow in an innovative environment, build a career full of global opportunities, and be a part of Evyap, we are looking forward to your application.
 
 
 
 
 
 &ldquo;&Idot;&scedil; ba&scedil;vurunuz kapsam&inodot;nda toplanan ki&scedil;isel verileriniz 6698 say&inodot;l&inodot; Kanun&rsquo;a uygun olarak i&scedil;lenmektedir. Konuyla ilgili ayd&inodot;nlatma metni i&ccedil;in l&uuml;tfen linki ziyaret ediniz: https://www.evyap.com.tr/Content/docs/evyap-is-basvurusu-aydinlatma-metni.pdf&rdquo;
 
</div>

Ferrero

<div>
 Job Location: Istanbul
 
 
 Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
 
 
 Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
 
 
 
 About the Role:
 
 
 
 We are looking for an Istanbul-based Brand Manager Nutella, who will report directly to the Region T&uuml;rkiye Marketing Manager Nutella.
 
 
 
 Below Are The Responsibilities And Qualifications For This Role.
 
 
 
 
 Main Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and implement strategies, marketing approaches, and plans to identify opportunities that align with both short-term and long-term brand and business objectives, aiming to increase brand volume, revenue, and market share
 </li>
 <li>
 Lead the creation and production of all brand communication materials across various contact points
 </li>
 <li>
 Collaborate closely with CSU, Media, Sales, Trade Marketing, and Finance teams to gather insights and consumer knowledge, and use this information to develop and validate the marketing plan
 </li>
 <li>
 Monitor, measure, and track the execution of the marketing plan, taking necessary reactive actions as needed to maximize brand ROI
 
 
 </li>
 </ul>
 
 Who we are looking for:
 
 
 
 <ul>
 <li>
 Bachelor's degree (a Master&rsquo;s degree in Marketing is a plus)
 </li>
 <li>
 Preferably 7+ years of experience in FMCG industry and 4+ years of experience in brand management
 </li>
 <li>
 Analytical mindset with strong planning and organizational abilities
 </li>
 <li>
 Capable of working in a multitasking and multicultural environment
 </li>
 <li>
 Self-motivated with excellent communication and presentation skills
 </li>
 <li>
 Proficient in computer skills (MS Office, SAP knowledge is a plus) and familiar with Nielsen &amp; Ipsos databases
 </li>
 <li>
 Proficient in both written and spoken English
 
 
 </li>
 </ul>
 
 How to be successful in the role and at Ferrero:
 
 
 
 Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
</div>

Senior Brand Manager Nutella

airtel

<div>
 
 
 Airtel Brand Philosophy:
 
 
 
 How do you build brand love in the most hated category on social media? And how do you do that in the face of cut-throat competition, in the middle of pricing wars, missions to give everything free, and incredibly fast-changing technology, which is making user experiences patchy? Telecom is a service - a service where the quality varies from one person, one home, one street, to the next.
 
 
 We talk about how our network is the best and there is always someone in whose house for some reason the network is not working and it's preventing them from doing the things they love. And therefore they are not very happy. To put it mildly. So if there is a news item saying Airtel&rsquo;s network is the best video experience network in India, or Airtel has launched a revolutionary new intervention, all you see in trail posts are the users commenting on how their network is not working. Forget brand love. Forget your persona. It&rsquo;s damage protection, you were thinking about all the time.
 
 
 We needed our customers to believe in us. Trust us. And give us the chance to serve us best.
 
 
 This took us on a journey back to people and leadership. Why do we instinctively like people and follow certain leaders? Are they just perfect? Are they never wrong, or make a mistake? And the answer is No.
 
 
 They are fallible. They make mistakes. And yet some are loved and liked by a vast number of people, and develop passionate followership.
 
 
 The secret sauce is trust. Trust leads to great leadership.
 
 
 Authenticity. Courage. Responsibility and Care.
 
 
 1. The first tenet of successful leadership (and thereby successful followership) is
 
 authenticity
 
 . Authenticity is a sync in your say and do. It starts from a value system. And being true to your roots. Inauthentic people, fail to generate trust. Because, over even a little bit of extended time, people can see through your put-on fa&ccedil;ade.
 
 
 2. Second tenet is
 
 Courage
 
 . Leaders need to show courage. Make the right choices and the difficult choices. Not the easy ones. Not the popular ones. Right for the cause they are championing. The people they are leading. Courage to say the way things are. Courage to take the blame, if a mistake is made. And courage to look adversity in the eye.
 
 
 3. Third tenet is
 
 Responsibility
 
 . And fourth is
 
 Care
 
 . They go hand in hand. A Leader will always take responsibility for their actions. Responsibility of their people. And deeply care for those they lead. Feel for them. Connect with them.
 
 
 Think about leaders who only talk about themselves. How they have changed the world. Think about leaders who never admit they made a mistake. They may dazzle you in the short term. Do they evoke long-term trust?
 
 
 How does this tie back to our brand you may ask?
 
 
 
 
 We put these leadership principles into building our brand. In a trust&ndash;deficit category we attempted a few things:
 
 
 
 <ol>
 <li>
 
 Authenticity
 
 &ndash; In 2016, we opened up our network to our customers. (Open Network) &ndash;The most closely guarded secret in the telecom industry was put out for the world to see. Anyone could see Airtel&rsquo;s network and how far each tower was from your house.
 </li>
 </ol>
 
 We then launched a program called Open Telco internally. This was all about proactively messaging consumers and letting them know when we had some network issues/ faults in their area. Anticipating that they would face an issue and letting them know before some felt let down. This was a big move internally as well as we normally tried hard to hide our faults. And we did this 500 Mn times a month. We are getting better, but nowhere perfect on this.
 
 
 
 
 The consumer insight is that at a basic human level, what we all want is control. So you don't mind if your delivery is delayed if you have been informed in advance but you really mind if you have ordered a gift for your wife on your anniversary and it gets delayed without any intimation to you.
 
 
 
 <ol>
 <li>
 
 Courage
 
 &ndash; What if I told you our brand did a large advertising campaign telling people that consumers decided to leave our brand and try the cheaper option? That consumers troll us with expletives on social media. It takes courage. Courage to acknowledge that you weren&rsquo;t chosen. And we did it. And it turned around the brand metrics.
 
 &ldquo;Sab try karo, phir sahi chuno&rdquo;
 
 </li>
 </ol>
 
 
 <ol>
 <li>
 
 Responsibility
 
 &ndash; Authenticity is about being honest, and responsibility is about letting people hold you responsible, ask you questions, and demand answers. What if I told you we are putting out advertising in Kolkata talking about how people are demanding a better network from us? And what if I told you that when we did this at a national scale it increased our core brand metrics among competition users by 600 basis points! Telling people we have received a lot of feedback and we are working towards it. Just that. And putting our heads down to do it. And then report back to our ultimate bosses &ndash; our customers, that the job is done.
 </li>
 </ol>
 
 What we have learned is that all the things that are perceived to make you weaker, actually make you stronger. We admit our mistakes, make audacious promises to our consumers, and live up to them.
 
 
 
 Our size and scale:
 
 
 
 Airtel directly touches the lives of
 
 300 Mn Consumers
 
 &ndash; that is 300,000,000 consumers every single day through SMS, App, Retail stores, General trade outlets, digital media, Social, Outdoor, Radio, Print, and TV.
 
 
 Airtel isn&rsquo;t just one brand &ndash; we operate across Mobility, DTH and Broadband.
 
 
 
 
 
 
 
 Who we are looking for:
 
 
 
 An experienced brand leader who wants to create an imprint on this brand.
 
 
 
 
 
 Core skills:
 
 
 
 Creativity
 
 
 Extremely passionate &amp; high bias for action
 
 
 High self-drive
 
 
 People Management &amp; Strong Inter-personal Skills.
 
 <ul>
 <li>
 When you become a Brand Manager at Airtel, you become a Brand Manager of the zillion partners that we work with, spanning multiple industries like Music, Video content, Handset brands, Online education, Insurance companies, etc. So 1 job, multiple exposures!
 </li>
 <li>
 What proposition should we launch next and for what consumer cohort &ndash; Well you&rsquo;ll have a say in that!
 </li>
 <li>
 Make the communication come alive on all the possible channels that you can think of and for 300 Mn users &ndash; SMS, App, Retail stores, General trade outlets (posters, banners, and the lot), Digital media, Social media, Outdoors, Radio, Print, TV, 3rd party apps, website, etc.
 </li>
 <li>
 Work extensively with the app growth &amp; internal design teams &ndash; the expectation is to set up industry benchmarks on communication for effective use of own channels
 </li>
 </ul>
 
 
 Educational Qualifications
 
 
 
 MBA from Tier 1 institute preferred
 
 
 
 
 
 
 
 Work Experience
 
 
 
 6-9 years with at least 4-5 years of core brand experience
 
</div>

Senior Brand Manager(FMCG/Ecomm Exp preferred)

AEG Worldwide

<div>AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events &ndash; from concerts and festivals to sports and theater &ndash; at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.

The Role

AXS is seeking a Senior Brand Design Manager to join our team in Los Angeles, CA. In this role you will lead brand design projects from concept through completion with minimal oversight. You will maintain and evolve brand guidelines, mentor junior designers, and ensure consistency across all visual communications. You will collaborate with cross-functional partners to deliver creative solutions that align with business goals. 


What Will You Do?
<ul>
<li>Lead, create, develop, contribute and manage the AXS Brand Guide, iterating frequently to keep it up-to-date and refreshed</li>
<li>Manage and execute brand design projects from conception to completion with minimal guidance from your manager or mentor</li>
<li>Guide and mentor junior and mid-level designers, offering feedback and support to strengthen team output and professional growth</li>
<li>Contribute to overseeing the consistency of AXS' visual identity by fully understanding the AXS brand and approving or giving feedback for assets created outside the brand design team</li>
<li>Lead the development, delivery, and maintainance of a library of content and creative assets</li>
<li>Serve as a go to expert for visual branding, helping communicate brand standards and ensuring their effective use across teams and serve as the point of contact of our visual branding, communicated by our brand templates and guidelines</li>
<li>Collaborate with other departments such as marketing, product, and content teams to ensure brand consistency</li>
<li>Stay current with design trends, best practices and emerging technology, regularly bringing fresh ideas and improvements to the brand design</li></ul> 


What Will You Bring?
<ul>
<li>BA/BS Degree (4-year) Graphic/Visual design degree preferred</li>
<li>4- 6 years of professional brand design experience</li>
<li>Many years of experience working directly with senior staff and executives on critical projects with minimal supervision</li>
<li>Experience leading and managing building a brand guide from scratch</li>
<li>Experience leading the creation of brand assets across multiple mediums and platforms</li>
<li>Expert level proficiency in Adobe Creative Suite: particularly Photoshop, Illustrator and InDesign with a portfolio demonstratin high impact, brand aligned creative work.</li>
<li>Advanced knowledge of Figma with the ability to design collaboratively, build scalable design systems and guide others in best practices.</li>
<li>Exceptional typographic skills and attention to detail</li>
<li>Proven ability to deliver creative excellence under high priority initiatives and time sensitive deliverables.</li>
<li>Deep awareness of design and industry trends, with the ability to translate insights into fresh, forward thinking presentatoins up with design and industry trends to deliver cutting edge presentations</li>
<li>Self-motivated and proactive with a demonstrated ability to lead projects and take ownership of deliverables from start to finish.</li>
<li>Strong communication skills, able to present to stakeholders and provide constructive feedback,</li>
<li>Problem-solving mindset and receptive to feedback</li>
<li>Strong understanding of the impact of brand trust</li></ul> 


Pay Scale: $74,949- $112,00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. 


What's in it for You?
<ul>
<li>Extraordinary People &ndash; we're not kidding!</li>
<li>Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.</li>
<li>Opportunities for learning and leveling up through training and education reimbursement.</li></ul> 


More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide. In each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves &quot;Fanatix&quot;) who create groundbreaking products and services in a fun, fast-paced environment.
<div>
To learn more about our culture and values, visit: https://solutions.axs.com/careers/</div> 


More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 
 
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't &quot;check every box&quot; in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

AEG's policy is to hire the most qualified applicants. We are an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state or local law. 


AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.</div>

Senior Brand Design Manager - AXS

Mobilink Bank

<div>
 
 
 Department:
 
 Marketing &amp; Communications
 
 
 
 Reports To:
 
 Head of Marketing &amp; Communications
 
 
 
 Bank Grade:
 
 VP
 
 
 
 Total Position:
 
 01
 
 
 
 Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 
 
 
 
 
 
 What is Executive Manager Brands
 
 
 - MMBL?
 
 
 
 
 
 
 We are seeking a strategic and creative
 
 VP &ndash; Senior Brand Manager
 
 to lead holistic brand planning and execution across Mobilink Bank&rsquo;s ecosystem. This role involves leading integrated, insight-led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and experience.
 
 
 The ideal candidate is as comfortable leading a creative brief for a national brand campaign as they are reviewing performance dashboards or aligning internal stakeholders. You&rsquo;ll be responsible for managing the full brand funnel &mdash; from awareness to action &mdash; with accountability to both long-term equity and short-term KPIs.
 
 
 
 
 
 
 What Executive Manager Brands - MMBL Does?
 
 
 
 
 
 
 
 End-to-End Campaign Ownership
 
 
 
 
 
 <ul>
 <li>
 Lead the
 
 strategy, planning, execution, and post-analysis
 
 of brand campaigns &mdash; spanning TV, radio, OOH, PR, activations, digital, influencer, and internal comms.
 </li>
 <li>
 Develop and champion
 
 integrated campaign frameworks
 
 that drive consistency and impact across multiple customer touchpoints.
 </li>
 <li>
 Build clear KPIs for each campaign (awareness, brand lift, engagement, acquisition, usage) and ensure measurement, optimization, and reporting across all channels.
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Stewardship
 
 
 
 
 
 <ul>
 <li>
 Own the brand architecture and tone of voice across platforms.
 </li>
 <li>
 Partner with agencies and creative teams to craft storytelling that resonates with Pakistan&rsquo;s diverse audience &mdash; from urban millennials to rural microentrepreneurs.
 </li>
 <li>
 Lead rebranding initiatives, product launches, purpose-led campaigns, and key calendar moments
 </li>
 </ul>
 
 
 
 
 
 Performance &amp; Growth Alignment
 
 
 
 
 
 <ul>
 <li>
 While being brand-first, be
 
 data-literate and outcome-oriented
 
 &mdash; ensuring campaigns tie back to core business metrics (e.g., account openings, digital usage, customer retention).
 </li>
 <li>
 Collaborate with stakeholders to align ATL/BTL with digital retargeting and full-funnel conversion efforts.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Work closely with Business, Product, CX, and HR to support go-to-market initiatives and cultural alignment.
 </li>
 <li>
 Champion a marketing mindset across the organization and enable teams to see the brand as a strategic driver, not just a communication function.
 </li>
 </ul>
 
 
 
 
 
 What are we looking for and what does it require to be Executive Manager Brands - MMBL?
 
 
 
 
 
 <ul>
 <li>
 5&ndash;8 years of experience in brand management, advertising, or integrated marketing roles.
 </li>
 <li>
 Experience in at least two of the following sectors:
 
 telecom
 
 ,
 
 FMCG
 
 ,
 
 banking
 
 , or
 
 fintech
 
 .
 </li>
 <li>
 Proven ability to lead large-scale, multi-touchpoint campaigns from brand equity-building to lead generation.
 </li>
 <li>
 Strong grasp of brand KPIs and performance metrics, with a mindset for continuous optimization.
 </li>
 <li>
 Agency management experience essential (creative, media, PR, production, digital).
 </li>
 </ul>
 
 
 
 
 
 Key Skills
 
 
 
 
 
 <ul>
 <li>
 Strategic planning and brand architecture
 </li>
 <li>
 Integrated campaign development
 </li>
 <li>
 Creative briefing and evaluation
 </li>
 <li>
 Insight and data-driven decision-making
 </li>
 <li>
 Strong presentation, leadership, and stakeholder engagement skills
 </li>
 <li>
 High digital and design literacy
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL)
 
 is a leading financial institution providing comprehensive banking services to over 48 million registered users, including more than 20+ million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 114 branches and 270,000+ branchless banking agents.
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 
 Why Join MMBL ?
 
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
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