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senior content strategist

iPullRank

<p></p><div><p>iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We&rsquo;re not here to follow trends&mdash;we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don&rsquo;t just compete but dominate.</p><h3 class="jobSectionHeader"><b>
Our Values: PROUD</b></h3><p>
At iPullRank, we live by our values:</p><ul>
<li>Proactive: We don&rsquo;t wait for problems&mdash;we solve them.</li>
<li>Reliable: When we commit, we deliver.</li>
<li>Outstanding: We aim for extraordinary, every time.</li>
<li>Urgent: Everything we do has efficiency and speed</li>
<li>Disciplined: Your goals are our mission.</li>
</ul><p>These principles shape every decision, every campaign, and every success story.</p><p></p><h3 class="jobSectionHeader"><b>
What We Do</b></h3><p>
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it&rsquo;s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we&rsquo;re the partner brands trust to stay ahead.</p><p></p><h3 class="jobSectionHeader"><b>
Why Join Us?</b></h3><p>
At iPullRank, we&rsquo;re more than an agency&mdash;we&rsquo;re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you&rsquo;re encouraged to grow, take ownership, and make a real impact. We&rsquo;re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.</p><p>
We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you&rsquo;re not just filling a role&mdash;you&rsquo;re shaping your career and redefining what&rsquo;s possible in marketing.</p><p>
If you&rsquo;re ready to take on meaningful work with a team that challenges and inspires, we&rsquo;d love to hear from you.</p><p></p><h3 class="jobSectionHeader"><b>
Position Description</b></h3><p>
iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.</p><p>
This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K</p><p></p><h3 class="jobSectionHeader"><b>
What You&rsquo;ll Do:</b></h3><ul>
<li>Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals</li>
<li>Lead Content Strategy from client approval to reporting</li>
<li>Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers</li>
<li>Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.</li>
<li>Perform extensive content audits</li>
<li>Lead ideation sessions for content creation</li>
<li>Work with other teams and manage projects to completion</li>
<li>Present content reporting and provide strategic recommendations based on performance and business goals</li>
<li>Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results</li>
<li>Write user stories to inform user experience and development</li>
<li>Develop models and specifications for metadata and taxonomy</li>
<li>Work with the SEO, Research &amp; Analytics team to design and execute tests and optimize strategy based on performance</li>
<li>Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content</li>
<li>Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership</li>
</ul><p><b>Requirements</b></p><ul>
<li>6-8 years of experience in a similar content strategy position</li>
<li>Expertise in SEO, GEO and performance-based content marketing</li>
<li>Expertise in content pillar/cluster strategies and how content contributes to the customer journey</li>
<li>Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings</li>
<li>Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media</li>
<li>Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories</li>
<li>Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides</li>
<li>Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way</li>
<li>Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog</li>
<li>Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)</li>
<li>Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies</li>
<li>Experience leveraging market segmentation in the development of Content Strategy</li>
</ul><h3 class="jobSectionHeader"><b>Skills of interest:</b></h3><ul>
<li>Experience working in an agency environment</li>
<li>Experience with content-focused link building strategies</li>
<li>Experience with a variety of Content Management Systems</li>
<li>Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)</li>
<li>Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms</li>
</ul><p><b>Benefits</b></p><p></p><ul>
<li>Competitive salaries commensurate with experience</li>
<li>100% Medical, Dental, and Vision insurance</li>
<li>3 weeks of vacation</li>
<li>Paid sick days and holidays</li></ul></div>

Senior Content Strategist

Georgetown University

<div><div>Georgetown University comprises two unique campuses in the nation&rsquo;s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.</div><div></div><div>
Requirements</div><div></div><div>
Senior Content Strategist &amp; Copywriter &ndash; Georgetown University</div><div></div><div>
OVERVIEW:</div><div>
Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner?</div><div></div><div>
If so, then Georgetown University&rsquo;s School of Continuing Studies (SCS) wants you!</div><div></div><div>
We&rsquo;re seeking a creative and energetic Senior Content Strategist &amp; Copywriter to lead the marketing communications efforts for SCS and its many diverse programs. Reporting to the Director of Digital Marketing, this position plays a leadership role on the Marketing team, and is responsible for overseeing the School&rsquo;s content strategy across all channels, and serving as the voice and brand steward of SCS. This includes managing all website content, managing key messaging across all programs, and developing content for all paid media placements, including ad campaigns, emails, and digital, print, and audio ads. In addition, the position oversees the strategy for all paid social and native advertising efforts. The position manages two direct reports&mdash;the Writer/Editor and the Social Media Marketing Manager.</div><div></div><div>
If this sounds like you, we want to hear from you! Read more about the position below and submit your cover letter and resume today.</div><div></div><div>
RESPONSIBILITIES:</div><div></div><div>
Content Strategy Development &amp; Management</div><ul><li><div>
Develop and execute a content strategy for the School and its programs, ensuring that all content is on brand, consistent in tone/voice, and aligns with overarching objectives of the Marketing team and School as a whole</div></li><li><div>
Develop and manage a content creation plan and workflow for all content (email, native, social, and web stories)</div></li><li><div>
Manage and update the SCS Editorial Style Guide and key messaging across all programs</div></li><li><div>
Oversee writing and editing assignments for the Writer/Editor</div></li><li><div>
Work closely with external agencies to traffic, monitor the performance of, and regularly optimize all paid and native content</div></li><li><div>
Stay abreast of the latest tools, trends, and best practices in the content strategy and marketing communications sectors</div></li><li><div>
Lead and manage paid social media and native advertising strategies</div></li></ul><div></div><div>
Content Creation</div><ul><li><div>
Lead implementation of all marketing content development across emails, websites, paid native and social, text ads, audio ads, and all other channels, as appropriate</div></li><li><div>
Write and edit copy for SCS print and digital marketing efforts</div></li><li><div>
Manage the School&rsquo;s voice through consistent application of the SCS style and tone</div></li><li><div>
Develop content and creative direction for all paid social and native ads, including copy/messaging, imagery, targeting, and more</div></li><li><div>
Perform quality assurance on all SCS website, email, and native and social media content</div></li><li><div>
Develop key messaging and all website copy for all new programs that SCS launches</div></li></ul><div></div><div>
REQUIREMENTS:</div><ul><li><div>
Bachelor&rsquo;s degree</div></li><li><div>
5+ years of relevant experience developing content strategies, writing, and editing</div></li><li><div>
Excellent written and verbal communication skills, with superior attention to detail</div></li><li><div>
Strong organizational skills, with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment</div></li><li><div>
Demonstrated ability to write engaging marketing and advertising copy</div></li><li><div>
Experience with paid social media and native advertising strategy and execution</div></li><li><div>
Ability to think creatively and tap into consumer mindsets to deliver value</div></li><li><div>
Adept at seeing the big picture as well as delving into granularities</div></li><li><div>
Ability to work collaboratively in a team environment</div></li><li><div>
Experience implementing SEO best practices</div></li><li><div>
Fantastic sense of humor</div></li></ul><div></div><div>
PREFERRED QUALIFICATIONS:</div><ul><li><div>
Fluency in AP style</div></li><li><div>
Prior experience managing others</div></li></ul><div></div><div>
BENEFITS:</div><ul><li><div>
Tuition benefits that include full coverage of a 4-year degree or equivalent, including master&rsquo;s degrees, certificates, and beyond</div></li><li><div>
17 paid holidays, plus a week off between Christmas and New Year&rsquo;s</div></li><li><div>
21 days PTO, with an additional day each year</div></li><li><div>
Medical, dental, and vision insurance</div></li><li><div>
Downtown D.C. campus at 640 Mass Ave NW accessible by all Metro lines</div></li><li><div>
Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more</div></li><li><div>
Excellent work/life balance</div></li></ul><div></div><div>
About Georgetown SCS</div><div></div><div>
At SCS, we&rsquo;re committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the University&rsquo;s only part-time bachelor&rsquo;s program.</div><div></div><div>
We&rsquo;re an innovation-focused culture, that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond.</div><div></div><div>
PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Please submit these as a single file.</div><div></div><div>
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.</div><div></div><div>
Pay Range:</div><div>
The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:</div>
$54,616.00 - $100,493.33<div></div><div>
Compensation is determined by a number of factors including, but not limited to, the candidate&rsquo;s individual qualifications, experience, education, skills, and certifications, as well as the University&rsquo;s business needs and external factors.</div><div></div><div>
Current Georgetown Employees:</div><div>
If you currently work at Georgetown University, please exit this website and login to GMS (<div>gms.georgetown.edu</div>) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.</div><div></div><div>
Submission Guidelines:</div><div>
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.</div><div></div><div>
Need Assistance:</div><div>
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click <div>here</div> for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or <div>ideaa@georgetown.edu</div>.</div><div></div><div>
Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works <div>website</div>.</div><div></div><div>
EEO Statement:</div><div>
GU is an <div>Equal Opportunity Employer</div>. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic <div>protected by law</div><i>.</i></div><div></div><div>
Benefits:</div><div>
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the <div>Department of Human Resources website</div>.</div></div>

Senior Content Strategist & Copywriter

Pearson

<div><p>We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson&rsquo;s primary marketing and e-commerce website.</p>
<p>In this role, you will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator.</p>
<p>We need a strategic thinker who is curious and self-motivated. You should be able to drive an overall strategy that accounts for numerous considerations: business strategy, user personas, data analytics, competitive analysis, etc. You should also have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. Having knowledge about design conventions is ideal, but more important is knowing how to foster the most effective relationships with UX and UI designers.</p>
<p>Though this position includes the term &ldquo;strategist,&rdquo; the ideal candidate should be capable in all areas of content creation: You should be able to understand (and help define) high-level goals and strategy, but you should also be comfortable translating that strategy into specific words on the page. In addition to creating content for specific projects, you will also help support other content creators by establishing and promoting best practices for our web content. We are a small team that covers a lot of ground, and we are looking for someone with the enthusiasm, perspective, and experience to wear many hats.</p>
<p><b>Key Accountabilities</b></p>
<p>Our ideal candidate:</p>
<ul><li>Writes clear instructional UX copy and collaborates on content projects.</li>
<li>Manages and governs content to ensure quality and brand consistency.</li>
<li>Influences copy production and distribution aligned with TOV guidelines.</li>
<li>Develops strategies to engage target audiences and meet business goals.</li>
<li>Has experience developing and executing content strategy for e-commerce initiatives.</li>
<li>Establishes KPIs to assess content effectiveness and iterates based on feedback.</li>
<li>Collaborates with teams to align content with user experience objectives.</li>
<li>Prioritizes accessibility and inclusivity in all written materials.</li>
<li>Tailors content development based on user personas and journey mapping.</li>
<li>Understands localization and globalization principles for diverse markets.</li>
<li>Has a general knowledge of Search Engine Optimization (SEO) techniques and how they relate to marketing and ecommerce sites.</li>
<li>Has experience working with AI, both as a productivity tool and a supported platform feature.</li>
<li>Leads projects with confidence, empathy, quality, and efficiency.</li>
<li>Takes responsibility for content quality, process documentation, and on-time delivery of the team&rsquo;s work.</li>
<li>Has a great attitude that supports a positive, fun, rich team culture within the content team and across the larger experience team.</li>
<li>Promotes exchange of learning, best practice and new ideas.</li>
</ul><p><b>Knowledge &amp; Experience:</b></p>
<ul><li>Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards</li>
<li>Proven and related experience in content strategy and content design</li>
<li>Strong verbal &amp; written communication skills and copywriting experience</li>
<li>Experience with technical architecture and implementation of content components, platforms, frameworks and patterns</li>
<li>Experience designing content for digital products and websites</li>
<li>Experience using evidence, data and research to support experience decisions</li>
<li>Experience effectively managing many stakeholders</li>
<li>Strong problem-solver, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask</li>
<li>Hands-on experience with agile methodologies</li>
<li>Experience of using tools such as content maps, content models, and site maps</li>
<li>Experience with tools: Microsoft Office, Jira, Figma</li>
<li>Experience of attending and assisting in research and usability testing, a/b or multivariate tests</li>
<li>Values teamwork and is a great team player</li>
<li>Be able to demonstrate/speak to how you would approach content modeling processes, and structured content organization within a headless environment.</li>
</ul><p>Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:</p>
<p>The minimum full-time salary range is between $115,000 - $125,000.</p>
<p>This position is eligible to participate in an annual incentive program, and information on benefits offered is here.</p>
<p>Applications will be accepted through September 5th. This window may be extended depending on business needs.</p>
<p><b>Who we are:</b></p>
<p>At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.</p>
<p>Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.</p>
<p>If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.</p>
<p><b>Job:</b> UX Design</p>
<p><b>Job Family:</b> PRODUCT</p>
<p><b>Organization:</b> Direct to Consumer</p>
<p><b>Schedule:</b> FULL\_TIME</p>
<p><b>Workplace Type:</b> Remote</p>
<p><b>Req ID:</b> 20888</p>
<p>\#location</p></div><p></p>

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