senior copywriter

Mastercard

<div>
 
 Our Purpose
 
 
 
 
 Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
 
 
 
 
 Title And Summary
 
 
 
 Senior Copywriter
 
 
 Senior Copywriter, Advisors Creative Desk
 
 
 
 Overview
 
 
 
 The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.
 
 
 The Senior Copywriter is a hands-on creative role focused on developing strong ideas and delivering high-quality writing across brand, campaign, and content work. The role contributes to integrated creative thinking, partners closely with art and strategy teams, and helps elevate the quality of work across projects.
 
 
 The Role
 
 
 <ul>
 <li>
 Develop creative ideas and write high-quality copy across brand, campaign, and content initiatives.
 </li>
 <li>
 Translate strategic briefs into clear, on-brand messaging and executions.
 </li>
 <li>
 Write across formats and channels, including brand narratives, scripts, digital, social, video, print, and direct-response materials.
 </li>
 <li>
 Contribute to the development of integrated campaigns alongside art directors, motion designers, and strategists.
 </li>
 <li>
 Manage individual workstreams and deliverables across multiple briefs.
 </li>
 <li>
 Present work clearly in internal reviews and client meetings.
 </li>
 <li>
 Collaborate across disciplines to ensure consistency and quality across all touchpoints.
 </li>
 <li>
 Stay informed on cultural, digital, and platform trends, bringing fresh thinking into the work.
 </li>
 <li>
 Participate constructively in feedback and review sessions.
 
 
 
 </li>
 </ul>
 
 All About You
 
 
 
 <ul>
 <li>
 Minimum 8 years of copywriting experience within full-service advertising agencies, in senior creative roles below Creative Group Head level, preferably within global network agencies.
 </li>
 <li>
 Strong portfolio demonstrating conceptual brand and integrated campaign work across social, digital, and multimedia.
 </li>
 <li>
 Proven ability to translate strategy and insights into compelling, well-crafted creative work.
 </li>
 <li>
 Experience working across multiple channels in a digital-first environment.
 </li>
 <li>
 Strong collaboration skills.
 </li>
 <li>
 Clear and confident communication and presentation skills.
 </li>
 <li>
 Strong understanding of the digital landscape, social platforms, and emerging trends.
 </li>
 <li>
 Experience working on finance or financial services brands.
 </li>
 <li>
 Proficiency in English &amp; Arabic; additional languages are a plus,
 </li>
 <li>
 Bachelor&rsquo;s degree or equivalent; an advanced degree is a plus.
 
 
 
 </li>
 </ul>
 
 Corporate Security Responsibility
 
 
 
 All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
 
 
 <ul>
 <li>
 Abide by Mastercard&rsquo;s security policies and practices;
 </li>
 <li>
 Ensure the confidentiality and integrity of the information being accessed;
 </li>
 <li>
 Report any suspected information security violation or breach, and
 </li>
 <li>
 Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.
 </li>
 </ul>
</div>

Senior Copywriter

SoFi

<div><div>Employee Applicant Privacy Notice

Who we are:
<div>
Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
</div></div>
The Role

SoFi is looking for a Senior Copywriter to join our internal Creative Studio. You're a self-starter, team player, and able to quickly adopt our brand tone and style across all of our communications. Your primary role will be to write branded communications across web, digital, social, blog, and print for our lending products. However, you'll flex to other areas of the Studio as necessary. This is a contract position that will extend through the end of the year and possibly into early 2027.

What you'll do

Own end-to-end concepting and copywriting for marketing projects, including but not limited to:
<ul><li>Email</li></ul>
<ul><li>In app messages</li></ul>
<ul><li>Social media posts</li></ul>
<ul><li>Branding campaign and assets</li></ul>
<ul><li>Lead gen campaigns and assets</li></ul>
<ul><li>Digital videos</li></ul>
<ul><li>Webpages (our site, lead gen pages, partner pages) and other interactive assets</li></ul>
<ul>
<li>Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand.</li>
<li>Collaborate closely with the design team to come up with creative solutions.</li>
<li>Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys.</li>
<li>Integrate AI tools (ChatGPT, Writer, Runway, Figma AI) into your daily workflow &mdash; not as a shortcut, as a force multiplier.</li>
<li>Work with stakeholders and reviewers to keep the brand voice consistent.</li>
<li>Find new ways to tell our brand story&mdash;generating ideas for how branded content can come to life across multiple channels.</li>
<li>Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone.</li>
<li>Work with stakeholders and reviewers to keep the brand voice consistent.</li>
<li>Be able to come up with a &quot;big idea&quot; and translate that into everything from email campaigns to paid social videos.</li>
<li>Work across multiple projects and manage your time effectively.</li>
<li>Present your work to creative leadership and stakeholders with clarity and passion.</li>
<li>Don't be afraid to take risks.</li>
</ul>
Who you are
<ul>
<li>Your writing is witty, punchy, and not afraid to push industry boundaries.</li>
<li>You know what makes a great headline and subject line.</li>
<li>You can adjust SoFi's brand voice and tone based on medium and audience.</li>
<li>You're collaborative. You have experience (and love) partnering with a designer or art director.</li>
<li>You're a fast learner and can hit the ground quickly.</li>
<li>You're curious about using AI products for writing support, or are experienced at AI prompting.</li>
<li>You're all about the data. You love testing copy and iterating based on results.</li>
<li>You take initiative, keep organized, and can handle multiple projects at once.</li>
<li>You're strategically minded, with strong problem-solving skills and close attention to detail.</li>
<li>You're enthusiastic about your work and about joining a close-knit team.</li>
<li>You have excellent writing and editing skills. (Obviously.)</li>
<li>Knowledge of financial services or personal finance a plus.</li>
<li>Experience with legal disclosure copy and compliance teams a plus.</li>
<li>A minimum of 5+ years writing copy for a brand in an agency or in-house creative department.</li>
<li>Bachelor's degree with English/Advertising/Journalism focus.</li>
</ul><div><div>Compensation and Benefits</div>
<div>The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.</div>
<div></div>
<div>To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!</div>
<h5 class="jobSectionHeader">SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.</h5>
<h5 class="jobSectionHeader">The Company hires the best qualified candidate for the job, without regard to protected characteristics.</h5>
<h5 class="jobSectionHeader">Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</h5>
<h5 class="jobSectionHeader">New York applicants: Notice of Employee Rights</h5>
<h5 class="jobSectionHeader">SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.</h5>
<h5 class="jobSectionHeader">Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.</h5>
<div>Internal Employees</div>
<div>If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.</div></div></div>

Senior Copywriter (Contract)

<div>About BVK:

We&rsquo;re an independent agency, which means no holding company politics or conflicting interests, just smart, creative people doing great work for brands that matter. At BVK, ideas come first. We believe creatives should do more than fill media space, it should move people.
Great strategic insight leads to the kind of ideas that make people stop, think, feel, and act.

Your Role:

We&rsquo;re looking for a Senior Copywriter who believes and delivers the same. This role is for someone who leads with the idea. Then uses their craft to bring it to life. Someone who leads with insight, thinks in campaigns, and pushes to find an unexpected angle to connect with an audience. You&rsquo;ll partner closely with Strategists, Art Directors, Designers, and Producers to concept and execute work that is strategically precise and creatively ambitious. Working across channels like broadcast, print, OOH, digital, social, experiential, and whatever comes next.

What You&rsquo;ll Do
<ul>
<li>Translate strategic briefs into clear creative territories</li>
<li>Concept and develop bold, integrated campaigns from brief to final execution</li>
<li>Write compelling, on-brand copy across all media channels</li>
<li>Collaborate with art directors and creative directors to push ideas further</li>
<li>Present work internally and to clients with clarity and conviction</li>
<li>Push yourself and your craft by staying current with culture and competition</li>
</ul>
What You Bring
<ul>
<li>6+ years of copywriting experience at an advertising agency</li>
<li>A portfolio that demonstrates strong conceptual thinking, range, and versatility across channels</li>
<li>Campaign ideas (not just executions)</li>
<li>Exceptional writing craft and storytelling ability</li>
<li>Comfort presenting and defending creative ideas</li>
<li>Curiosity and collaboration with the ability to thrive under pressure</li>
</ul>
Why BVK

We&rsquo;ve built a reputation on delivering bold, creative ideas that drive action. Our independence means we move fast and stay nimble. We offer competitive salaries, strong benefits, creative autonomy, and a team that takes the work (but not ourselves) seriously. If you&rsquo;re the kind of writer who believes the best ideas are simple, yet impossible to ignore, we&rsquo;d love to learn more.</div>

Senior Copywriter (Remote/Hybrid)

Omnia

<div>
 
 WE ARE HIRING!!!
 
 
 
 
 
 We are seeking a
 
 creative and detail-oriented Arabic and English Copywriter
 
 with a strong command of the Arabic language to develop engaging, high-quality content that aligns with the brand&rsquo;s tone of voice and resonates with local and regional audiences
 
 
 
 
 <ul>
 <li>
 Write, edit, and proofread Arabic content across multiple platforms (websites, social media, marketing campaigns, advertisements, and print materials).
 </li>
 <li>
 Develop creative copy concepts for marketing and advertising campaigns.
 </li>
 <li>
 Ensure accuracy, consistency, and high linguistic quality in all Arabic content.
 </li>
 <li>
 Adapt content to match brand guidelines and approved tone of voice.
 </li>
 <li>
 Collaborate closely with design, marketing, and content teams.
 </li>
 <li>
 Revise content based on feedback from stakeholders.
 </li>
 <li>
 Stay up to date with content, media, and advertising trends in the Arabic market.
 </li>
 </ul>
 
 
 
 
 Skills
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Arabic Language, Media, Marketing, Communications, or a related field.
 </li>
 <li>
 
 4+ years
 
 of experience in copywriting or content writing.
 </li>
 <li>
 Native or near-native proficiency in Arabic (Saudi/Gulf dialect is a plus).
 </li>
 <li>
 Strong creative, persuasive, and storytelling skills.
 </li>
 </ul>
 
 
 
 
 Reach out to trish.villena@omnia.ae for discussion!!!
 
</div>

Senior Copywriter - English & Arabic

Ethos interactive

<div>Company Description 
We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of leading brands like McDonald's, General Motors, and American Express. 
Job Description 
We are looking for a Senior Arabic Copywriter with strong agency experience and a sharp creative mind to join our team in Saudi Arabia. This role requires someone who understands brands, culture, and how to turn strategy into impactful Arabic communication across campaigns, content, and integrated platforms.
What You&rsquo;ll Do:<ul><li>
Lead Arabic copy development across campaigns, social, digital, film, radio, and integrated brand work</li><li>
Turn briefs into strong concepts, big ideas, scripts, taglines, and impactful communication platforms</li><li>
Collaborate with Creative Directors, Art Directors, Strategists, and Account teams from brief to delivery</li><li>
Guide and mentor junior writers while raising overall creative standards</li><li>
Present ideas confidently internally and to clients when needed</li><li>
Oversee copy during production stages, including shoots, voiceovers, edits, and final assets</li><li>
Ensure consistency in tone of voice across multiple brands and categories</li><li>
Contribute strategic thinking during brainstorms, pitches, and new business opportunities</li></ul> 
نبحث عن كاتب محتوى عربي أول يتمتع بخبرة قوية في العمل ضمن الوكالات وعقل إبداعي حاد، للانضمام إلى فريقنا في المملكة العربية السعودية. يتطلب هذا الدور شخصًا يفهم العلامات التجارية والثقافة، ويستطيع تحويل الاستراتيجيات إلى تواصل عربي مؤثر عبر الحملات والمحتوى والمنصات المتكاملة.
المهام والمسؤوليات:<ul><li>
قيادة تطوير المحتوى العربي عبر الحملات، ووسائل التواصل الاجتماعي، والمنصات الرقمية، والأفلام، والإذاعة، والأعمال الإعلانية المتكاملة</li><li>
تحويل موجزات العمل (Briefs) إلى أفكار قوية، ومفاهيم إبداعية، ونصوص، وشعارات، ومنصات تواصل مؤثرة</li><li>
التعاون مع المديرين الإبداعيين، ومديري الفن، والاستراتيجيين، وفرق إدارة الحسابات من مرحلة الفكرة حتى التنفيذ</li><li>
توجيه وتدريب الكتّاب المبتدئين والمساهمة في رفع مستوى الإبداع العام</li><li>
عرض الأفكار بثقة داخليًا وأمام العملاء عند الحاجة</li><li>
الإشراف على المحتوى خلال مراحل الإنتاج، بما في ذلك التصوير، والتعليق الصوتي، والمونتاج، والمخرجات النهائية</li><li>
ضمان الاتساق في نبرة العلامة التجارية عبر عدة مشاريع وقطاعات</li><li>
المساهمة في التفكير الاستراتيجي خلال جلسات العصف الذهني، والعروض التقديمية، وفرص تطوير الأعمال الجديدة</li></ul> 

Qualifications 
What You Bring:<ul><li>
4+ years of experience as a copywriter, with solid experience in creative or advertising agencies</li><li>
Based in Saudi Arabia or able to work within the Saudi market</li><li>
Native-level Arabic writing skills with excellent command of Saudi dialects and modern standard Arabic</li><li>
Strong portfolio showcasing campaign thinking, social content, scripts, and big ideas</li><li>
Ability to write for multiple tones: premium, retail, government, youth, corporate, etc.</li><li>
Strong conceptual thinking, not just caption writing</li><li>
Good English understanding for briefs and collaboration</li></ul>
Preferred:<ul><li>
Experience with major Saudi brands or regional clients</li><li>
Experience in integrated campaigns and production shoots</li><li>
Understanding of digital-first content and platform behavior</li><li>
Ability to mentor junior talent</li></ul> 
المؤهلات المطلوبة:<ul><li>
خبرة لا تقل عن 4 سنوات ككاتب محتوى، مع خبرة قوية في وكالات إبداعية أو إعلانية</li><li>
الإقامة في المملكة العربية السعودية أو القدرة على العمل ضمن السوق السعودي</li><li>
إتقان الكتابة باللغة العربية بمستوى احترافي، مع فهم ممتاز للهجات السعودية والعربية الفصحى</li><li>
ملف أعمال قوي يعكس التفكير الإبداعي في الحملات، والمحتوى الرقمي، والنصوص، والأفكار الكبيرة</li><li>
القدرة على الكتابة بنبرات متعددة: فاخرة، تجارية، حكومية، شبابية، مؤسسية، وغيرها</li><li>
مهارات عالية في التفكير المفاهيمي، وليس فقط كتابة النصوص القصيرة (Captions)</li><li>
فهم جيد للغة الإنجليزية للتعامل مع موجزات العمل والتعاون مع الفرق</li></ul>
يفضّل:<ul><li>
خبرة في العمل مع علامات تجارية سعودية كبرى أو عملاء إقليميين</li><li>
خبرة في الحملات المتكاملة وعمليات الإنتاج والتصوير</li><li>
فهم قوي لطبيعة المحتوى الرقمي وسلوك المنصات</li><li>
القدرة على توجيه وتدريب الكفاءات المبتدئة</li></ul></div>

Senior Arabic Copywriter

WPP Production

<div><div>About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</div>
A Hybrid working model
<div>
<div><div><div><div>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
</div>
</div></div></div></div>What does a Creative Director (Copy) do at WPP Production? 
 
The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets

Reporting lines and key stakeholders:
<ul>
<li>Write, review, and empower campaigns for the client's brand and products, and develop culturally relevant concepts for the U.S. Hispanic market</li>
<li>Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format</li>
<li>Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point</li>
<li>Guide and maintain the quality of the translated long copy, wherever it appears</li>
<li>Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)</li>
<li>Attend on-site confidential projects (in the US) when required</li>
</ul>
Requirements:
<ul>
<li>Creative thinker with solid copywriting skills</li>
<li>A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)</li>
<li>Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years</li>
<li>Worked on international and local brands</li>
<li>Fluent in written and spoken English and Spanish</li>
<li>Thorough knowledge and understanding of the Hispanic culture in the U.S.</li>
<li>Understands language subtleties (especially when it comes to adapting headlines)</li>
<li>Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)</li>
<li>Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring</li>
<li>Teamwork &ndash; easy to get along with &ndash; be able to work with Editors and a team of creatives</li>
<li>In-country based / Spanish-native level</li>
<li>Tech-savvy / used Mac before (or willing to learn)</li>
<li>Good knowledge of technology products on the market</li>
<li><div>Must be able to travel as required, sometimes several weeks at a time</div></li></ul> 

#LI-DO1 #LI-Hybrid<div>
Why work here: 
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact 
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
Data 
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the &quot;Submit Application&quot; button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 
<div>
<div>Please contact careers@wppproduction.com if you need the job advert or form in another format.</div></div></div></div>

Freelance USH Spanish Creative Director/Senior Copywriter (Copy)-Miami based

Floward

<div>
 
 
 Assistant Creative Manager
 
 
 
 
 
 
 
 Job Purpose
 
 
 
 
 
 
 The Assistant Creative Manager develops campaign concepts and creative direction alongside the Creative Manager, leading copy craft on assigned campaigns and acting as the bridge between concepting and execution. Bilingual Arabic and English is preferred. This role builds toward full Creative Manager accountability while owning material creative workstreams today.
 
 
 The Assistant Creative Manager shifts the balance from pure copy craft toward creative direction: shaping campaign concepts, interrogating briefs, presenting concepts to stakeholders, and partnering with Art Direction on integrated expression. The role leads scripting and long-form copy on hero campaigns and owns cross-functional creative alignment for assigned workstreams. It is the role where a strong senior copywriter starts operating as a creative director in training.
 
 
 Success looks like campaign concepts that earn stakeholder support on first presentation, creative direction that holds up through execution, strong bilingual craft on assigned campaigns, and a Creative Manager who is able to delegate meaningful creative leadership without oversight on every decision.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Concept Development &amp; Creative Direction
 
 
 <ul>
 <li>
 Develop campaign concepts and creative direction for assigned briefs in partnership with the Creative Manager
 </li>
 <li>
 Translate brand strategy into creative frameworks, narrative arcs, and campaign storytelling systems
 </li>
 <li>
 Lead concept pitches to internal stakeholders, including Brand, Commercial, and Country partners
 </li>
 <li>
 Iterate concepts based on stakeholder and Head of Creative Content feedback with clear rationale
 </li>
 <li>
 Own the concept-to-direction handoff into Art Direction and Motion partnerships
 </li>
 <li>
 Maintain concept-development documentation for reference and review
 </li>
 <li>
 Lead concept workshops with Creative Copywriters and Art Directors
 </li>
 </ul>
 
 
 Copy Craft Across Campaigns &amp; Always-On Content
 
 
 <ul>
 <li>
 Lead copy craft for assigned campaigns in Arabic and English, from hero assets through CRM cascade
 </li>
 <li>
 Develop long-form copy: manifestos, brand films, campaign scripts
 </li>
 <li>
 Write and review daily copy across all channels: social media, CRM (emails, push notifications, SMS), product pages, banners, and digital content
 </li>
 <li>
 Own copy quality end-to-end on assigned work, from concept through always-on execution
 </li>
 <li>
 Maintain narrative consistency across hero campaigns and the always-on content that surrounds them
 </li>
 </ul>
 
 
 Cross-Functional Creative Alignment
 
 
 <ul>
 <li>
 Partner with Art Direction &amp; Design, Motion, Photography, and Creative AI on integrated campaign delivery
 </li>
 <li>
 Liaise with Brand Strategy on guardrail alignment and campaign brief interrogation
 </li>
 <li>
 Attend Creative Operations intake forums and shape briefs before creative kick-off
 </li>
 <li>
 Represent Creative Content in cross-craft reviews for assigned campaigns
 </li>
 <li>
 Build working relationships with Regional Brand Managers and country marketing counterparts
 </li>
 <li>
 Partner with CRM and Social on channel-specific copy and narrative adaptation
 </li>
 </ul>
 
 
 Stakeholder Presentation &amp; Influence
 
 
 <ul>
 <li>
 Present creative concepts to internal stakeholders with clear narrative, rationale, and options
 </li>
 <li>
 Defend creative decisions with evidence and craft-led reasoning, not opinion
 </li>
 <li>
 Build stakeholder trust through consistent delivery and honest communication on risk
 </li>
 <li>
 Adapt concepts based on legitimate stakeholder input while holding the craft bar
 </li>
 <li>
 Represent the creative-content perspective in creative-review and brand-review forums
 </li>
 </ul>
 
 
 Team Development &amp; Mentorship
 
 
 <ul>
 <li>
 Mentor Sr. Creative Copywriter and Creative Copywriters on concept craft, not just copy execution
 </li>
 <li>
 Contribute to Creative Copywriter development plans with specific concept-craft objectives
 </li>
 <li>
 Host concept workshops and craft forums with the team
 </li>
 <li>
 Review junior concept work and provide craft-level feedback
 </li>
 <li>
 Identify team members ready for greater responsibility and advocate for them
 </li>
 </ul>
 
 
 Agency &amp; Vendor Partnership
 
 
 <ul>
 <li>
 Brief and manage agency partners on assigned campaigns within the Creative Manager's authority
 </li>
 <li>
 Review agency creative outputs, approving or requesting revision with clear direction
 </li>
 <li>
 Maintain agency relationships at working level, escalating to Creative Manager when needed
 </li>
 <li>
 Capture agency learnings to inform future briefs and roster decisions
 </li>
 </ul>
 
 
 Craft Standards &amp; Continuous Improvement
 
 
 <ul>
 <li>
 Uphold craft standards on assigned campaigns, drawing on the function's craft reference library
 </li>
 <li>
 Contribute to the function's craft standards evolution with documented examples
 </li>
 <li>
 Lead post-campaign reviews with cross-craft partners, capturing learnings
 </li>
 <li>
 Drive continuous improvement in concept-to-execution workflows
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators
 
 
 
 
 
 
 
 ◆ Campaign Concept Quality Score
 
 
 
 Craft-review score on concepts developed by this role, against function benchmark.
 
 
 
 ◆ Bilingual Copy Craft Quality
 
 
 
 Craft score on bilingual outputs where applicable, measured at creative review.
 
 
 
 ◆ Cross-Functional NPS
 
 
 
 NPS from Art Direction, Motion, Brand, and CRM partners on working relationship.
 
 
 
 ◆ On-Time Campaign Delivery
 
 
 
 On-time delivery rate of assigned campaigns end-to-end.
 
 
 
 ◆ Revision Cycle Reduction
 
 
 
 Quarter-on-quarter movement in revision rounds on assigned campaigns.
 
 
 
 ◆ Junior Development Progress
 
 
 
 Development progress of mentored copywriters against objectives.
 
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 
 
 
 
 
 Education
 
 
 
 Bachelor's degree in Marketing, Communications, English, Creative Writing, or related.
 
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 6-8 years in copywriting and creative concept development.
 </li>
 <li>
 Native or near-native Gulf Arabic (Khaleeji dialect). Copy should sound like how people actually talk in the GCC.
 </li>
 <li>
 Exceptional written English.
 </li>
 <li>
 Bilingual Arabic and English strongly preferred.
 </li>
 <li>
 Agency and client-side experience both valued.
 </li>
 <li>
 Track record of leading campaigns from concept through execution and of presenting to senior stakeholders.
 </li>
 </ul>
 
 
 Skills
 
 
 <ul>
 <li>
 Advanced creative conception and copy craft.
 </li>
 <li>
 Bilingual Arabic and English.
 </li>
 <li>
 Confident presenting concepts to senior stakeholders.
 </li>
 <li>
 Strong cross-functional collaborator.
 </li>
 <li>
 Familiar with AI-assisted workflows in creative.
 </li>
 <li>
 Solid grasp of commercial context for creative decisions.
 </li>
 </ul>
 
 
 
 
 
 Attributes
 
 
 
 Creative, confident, craft-obsessed. Strong bilingual fluency. Comfortable leading without title. Strong collaborator across crafts. Commercially literate - understands that creative serves commercial outcomes.
 
 
 
 
 
 
 About Floward :
 
 
 
 
 
 
 Floward Life Page
 
 
 Floward Corporate
 
 
 
 
 
 Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.
 
 
 
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Assistant Creative Manager

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