senior director marketing

JioStar

<div><div>The Brand Manager will play a key role in defining brand strategy, executing campaigns, and driving audience engagement. The incumbent will work closely with internal teams, creative agencies, and external partners to deliver impactful marketing initiatives that strengthen Star Sports&rsquo; presence and build deeper connections with its audience.</div>
<h3 class="jobSectionHeader">What you will do:</h3><ul><li>
Strategic Roadmap: Define the marketing roadmap for each property by setting objectives across awareness, intent to watch, media reach, and viewership (TVR, reach, frequency, consumption). Drive these outcomes through innovative communication strategies and marketing plans tailored to geographies and consumer cohorts.</li><li>
Data &amp; Insights: Analyze viewership trends, triggers, and barriers for each property/event using primary and secondary research where applicable. Translate these findings into actionable insights that inform product interventions, media strategies, and communication plans.</li><li>
Marketing Communications: Develop clear briefs aligned to goals and deliverables. Collaborate with internal and external creative teams, articulating insights, propositions, and campaign directions. Ensure alignment on marketing communication plans across owned, paid, digital, social, and activation channels.
</li><li>Campaign Development &amp; Execution: Conceptualize and deliver breakthrough campaigns that maximize brand awareness for the sport. Oversee integrated campaign execution, partnering with internal stakeholders (insights, creative, media, social, partnerships, PR) to ensure seamless rollout with detailed cascade plans and on-air schedules.</li><li>
Project Management: Lead cross-functional project teams (league owners, programming, acquisition, distribution, sales, commercial) to deliver end-to-end marketing plans in a fast-paced environment.
</li><li>Scheduling Inputs: Provide data-driven recommendations for match scheduling across key properties.</li><li>
Performance Tracking: Monitor business and marketing metrics against set objectives, identify gaps, and recommend corrective actions for in-season and future campaigns.</li><li>
Budget Management: Track and manage marketing spends, ensuring adherence to budgets and driving cost efficiencies across categories.</li></ul><h3 class="jobSectionHeader">
Skills, Experience &amp; Attributes for Success:</h3><ul><li>
MBA in Marketing from a leading B-School.</li><li>
10+ years of marketing and brand management experience with large national consumer brands, with deep expertise in marketing principles, media planning, consumer research, and end-to-end ATL, BTL, and integrated campaign development.</li><li>
Proven track record of delivering measurable business impact.</li><li>
Self-starter with the drive to take initiative and deliver results.</li><li>
Strong people management and influencing skills.</li><li>
Excellent analytical, communication, and presentation abilities, with clarity in thought and articulation.</li><li>
Ability to navigate and thrive in ambiguity.</li><li>
Genuine passion for sports and an understanding of the sports ecosystem.</li></ul><div>
About Us:
</div><div>Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media &amp; entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.</div></div>

Senior Director - Marketing, Sports

University Of Washington

<div>Job Description
UW Medicine Strategic Marketing and Communications has an outstanding opportunity for a Senior Marketing and Communications Director for the UW School of Medicine to join their team.
 
 
At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world&rsquo;s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions.
 
 
UW Medicine&rsquo;s Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicine&rsquo;s mission to improve the health of all people. We advance UW Medicine&rsquo;s mission by creating connections to the discoveries, knowledge, and care that improve people&rsquo;s lives. Our team is comprised of 50+ dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine, including brand and marketing strategy, news and media relations, internal and crisis communications, web development, UX/DX strategies, social media, writing, and graphic design. Our success lies in our core values: respect, teamwork, creativity, continuous improvement, and focus on diversity, equity and inclusion, that are reflected in all that we do.
POSITION PURPOSE
Reporting to the UW Medicine Chief Marketing and Communications Officer, the Senior Director of Marketing and Communications (Senior Director) serves as the principal marketing and communications leader for the University of Washington&rsquo;s School of Medicine (SoM). This leadership role is embedded within the centralized SMC team that serves both the SoM and the health system, ensuring unified strategy, messaging, and brand identity across the enterprise.
The Senior Director will work closely with institutional leadership, faculty, and academic departments to advance the school&rsquo;s reputation in medical education, scientific research, and academic innovation. The ideal candidate brings a deep understanding of academic medicine and the ability to integrate messaging across educational, clinical, and research missions.
DUTIES AND RESPONSIBILITIES
Strategic Marketing and Communications Leadership (65%)
<ul><li>Develop and lead a comprehensive marketing and communications plan and develop strategies to support the medical school&rsquo;s goals in education, research, recruitment, development, and faculty engagement.
</li><li>Act as a trusted advisor and subject matter expert to medical school leadership on all aspects of medical school messaging, both internally and externally.
</li><li>Oversee the planning and execution of integrated campaigns that elevate the school&rsquo;s visibility, engage prospective students and faculty, and highlight research and academic innovation.
</li><li>Oversee strategy and content development of key communications platforms for the SoM, including the website and intranet.
</li><li>Foster strong working relationships with SoM executive leadership, chairs, faculty and departmental and administrative staff to support coordinated communication efforts.
</li><li>Ensure alignment of messaging across digital platforms, print materials, and internal channels.
</li><li>Manage editorial strategy and oversee the development and distribution of compelling content that showcases faculty achievements, student success, research impact, and community outreach.
</li><li>Guide thought leadership opportunities and academic storytelling to enhance the school&rsquo;s national and global reputation.
</li><li>Lead internal communications strategies that support a connected and informed school of medicine community, fostering engagement across faculty, students, and staff.
</li><li>Serve as a key member of the centralized SMC team, helping align SoM communications with institutional and health system priorities.
</li><li>Collaborate closely with colleagues across the SMC team&mdash;including media relations, digital strategy, internal communications, and creative services&mdash;to ensure coordinated execution of priorities.
</li><li>Partner with SMC brand and digital strategy teams to ensure brand consistency across medical school initiatives and external communications.
</li><li>Partner with SMC internal communications to align messaging with organizational updates, leadership communications, and institutional culture.
</li><li>Develop and implement a framework to better align decentralized SoM communications staff (departments, centers, etc.) to the SoM communication strategy and centralized marketing and communications team.
</li><li>Ultimately support and advance the mission of the SoM and UW Medicine.
</li><li>Related duties as assigned.
</li></ul>Team Management (35%)
<ul><li>Build, develop and lead a high-performing marketing and communications team.
</li><li>Recruit, mentor, and retain top talent across marketing, digital, and communications functions.
</li><li>Set clear goals and performance standards for each team member; provide regular feedback throughout the year in addition to yearly performance reviews.
</li><li>Partner with Dean&rsquo;s Office HR on coaching, performance improvement and escalated performance issues.
</li><li>Encourage continuous learning and adoption of best practices in marketing and communications; establish training and development opportunities.
</li></ul>MINIMUM REQUIREMENTS
<ul><li>Bachelor&rsquo;s degree in marketing, communications or related field.
</li><li>Five years of progressively responsible marketing and communications experience, implementing and leading internal and external marketing and communications programs.
</li></ul>ADDITIONAL REQUIREMENTS
<ul><li>Excellent written and oral communication skills.
</li><li>Exceptional skills in relationship building and collaboration, especially with senior leadership across a matrixed organization.
</li><li>Exceptional organizational skills.
</li><li>Proficient understanding of digital platforms.
</li><li>Proven ability to work in a fast-paced, high-change environment with demonstrated ability to manage multiple projects and priorities.
</li><li>Demonstrated ability to create strong results with sometimes-limited resources.
</li><li>High level of computer literacy skills including experience with MS Office Suite.
</li><li>Proven leadership ability and experience managing people.
</li><li>Demonstrated commitment to integrity.
</li></ul>DESIRED QUALIFICATIONS
<ul><li>Advanced degree in communications or related field.
</li><li>Ten years of progressively responsible marketing and communications experience, implementing and leading internal and external marketing and communications programs.
</li><li>Prior experience working in a large, complex organization.
</li><li>Prior work in an academic or health system setting.
</li></ul>Compensation, Benefits and Position Details
Pay Range Minimum:
$170,004.00 annual
Pay Range Maximum:
$180,000.00 annual
Other Compensation:
<ul><li></li></ul>Benefits:
For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/
Shift:
First Shift (United States of America)
Temporary or Regular?
This is a regular position
FTE (Full-Time Equivalent):
100.00%
Union/Bargaining Unit:
Not Applicable
About the UW
Working at the University of Washington provides a unique opportunity to change lives &ndash; on our campuses, in our state and around the world.
UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.
Our Commitment
The University of Washington is proud to be an affirmative action and equal opportunity employer . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu .
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .</div>

Senior Director, Marketing and Communications, UW School of Medicine

Procure Analytics

<div>Description:

About Procure Analytics 
Procure Analytics (PA) is a leading procurement solutions company, headquartered in Atlanta, GA and with offices in Mexico, Canada, Europe and India. PA offers a vast portfolio of solutions to help companies identify, capture, and grow their savings in three complex procurement categories: MRO, Packaging, and Freight. PA has been named one of the fastest-growing companies in Georgia by the Association of Corporate Growth and has recently been named by Inc. Magazine as one of the fastest-growing private companies in America.
Position Overview
The Senior Manager/Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to elevate brand visibility, support member acquisition and retention, and position Procure Analytics as the leading procurement solution for indirect spend. This individual will lead a high-performing marketing team, oversee digital and traditional marketing initiatives, and collaborate cross-functionally to drive growth and engagement.
This is a remote opportunity preferably on the East Coast with travel to our headquarters in Atlanta, GA when needed.
Key Responsibilities<ul><li>Campaign Planning &amp; Execution: Oversee the end-to-end development, execution, and optimization of integrated marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, and public relations.</li><li>Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels, strengthening brand recognition and reputation.</li><li>Content Strategy: Guide the creation of compelling and relevant content that resonates with target audiences, supports lead nurturing, and establishes thought leadership.</li><li>Lead Generation Focus: Collaborate closely with the BDR team to understand their lead needs and design marketing initiatives specifically aimed at generating qualified leads and improving conversion rates.</li><li>Team Leadership &amp; Development: Lead, mentor, and develop a team of marketing managers and a marketing analyst, fostering their professional growth and ensuring team objectives are met.</li><li>Performance Analysis &amp; Reporting: Establish key performance indicators (KPIs) for all marketing activities, regularly analyze campaign performance, and provide actionable insights and reports to the VP of Marketing and other stakeholders.</li><li>Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.</li></ul>
Requirements:

Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field; MBA preferred.</li><li>8+ years of progressive experience in B2B marketing, preferably in procurement, supply chain, SaaS, or GPO environments.</li><li>Proven track record of developing and executing successful marketing strategies that drive revenue growth.</li><li>Experience managing and mentoring a high-performing team.</li><li>Strong analytical, project management, and communication skills.</li><li>Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, Marketo).</li></ul>
Preferred Skills<ul><li>Experience marketing to procurement or finance stakeholders.</li><li>Understanding of group purchasing organizations or shared services models.</li><li>Strong storytelling and brand development capabilities.</li><li>Comfort working in a fast-paced, data-driven, and collaborative environment.</li></ul>
#LI-JC1</div>

Senior Manager/Director, Marketing

The Coca-Cola Company

<div><div>Position Overview
The Senior Manager, Marketing is an individual contributor who reports to the Senior Director, Frontline Marketing. This role will be based in Cairo, Egypt.
What You will Do<ul><li>
Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans.</li><li>
Work closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.</li><li>
Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy.</li><li>
Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).</li><li>
Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.</li><li>
Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.</li></ul>
Role Requirement<ul><li>
Bachelor's Degree in Marketing or related fields.</li><li>
8+ years marketing and leadership experience.</li><li>
Direct experience with execution of marketing plans.</li><li>
Business and commercial acumen.</li><li>
Experience working in cross-functional and cross-geographical teams is preferred.</li><li>
Experience in managing marketing budgets.</li><li>
FMCG Experience is an added advantage.</li></ul>
Functional Skills:<ul><li>
Brand activation and execution of marketing plans.</li><li>
Project Management .</li><li>
Business / Commercial Acumen .</li><li>
Relationship management (with internal &amp; external stakeholders).</li></ul></div> 

Annual Incentive Reference Value Percentage:15 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Senior Manager, Frontline Marketing

Rise Broadband

<div>Application Deadline: November 7, 2025 or until position is filled
General Summary<div>
Rise Broadband is seeking a strategic, data-driven, and creative Senior Director of Brand, Product, &amp; Content Marketing in the Dallas/Fort Worth area to shape our go-to-market strategy, define our brand narrative, and own all creative and content development. This leader will guide product positioning, pricing and packaging strategy, and messaging across the customer lifecycle &mdash; partnering closely with the Sr. Director of eCommerce &amp; Performance Marketing to ensure seamless integration from brand to demand.</div><div></div><div> 
Essential Duties/Responsibilities</div><div></div><ul><li> 
Brand &amp; Product Strategy<ul><li>
Define and evolve Rise Broadband&rsquo;s brand identity, messaging, and positioning.</li><li>
Own product marketing strategy: research market needs, segment customers, and craft value propositions for products and services.</li><li>
Lead pricing and packaging strategy in collaboration with finance and product operations teams, ensuring competitive positioning and profitability.</li><li>
Build product launch plans that align with business priorities and drive adoption.</li></ul></li><li>
Creative &amp; Content Leadership<ul><li>
Oversee the in-house or outsourced creative team to deliver campaign assets, video, copy, and design that align with brand strategy.</li><li>
Drive a robust content marketing program (blogs, videos, guides, case studies) that supports awareness, lead generation, and SEO objectives.</li><li>
Maintain messaging consistency across all customer touchpoints.</li></ul></li><li>
Social Media &amp; Community<ul><li>
Own organic and paid social media strategy, including influencer and community engagement.</li><li>
Activate social campaigns that amplify product launches, promotions, and brand storytelling.</li></ul></li><li>
Upper-Funnel Media<ul><li>
Lead CTV, linear, and brand advertising strategy and execution.</li><li>
Work with analytics to measure brand lift, reach, and contribution to demand.</li></ul></li><li>
Cross-Functional Leadership<ul><li>
Partner with product management, finance, sales, and customer experience to ensure alignment on product features, pricing, and messaging.</li><li>
Collaborate with Sr. Director of eCommerce &amp; Performance Marketing to ensure integrated campaign execution from awareness through conversion.</li></ul></li><li>
Leadership &amp; Team Development<ul><li>
Build, coach, and inspire a high-performing team across product marketing, creative, content, and social.</li><li>
Manage agency partners, budgets, and campaign timelines.</li><li>
Foster a culture of innovation and measurable impact.</li></ul></li><li>
Other duties as assigned</li></ul><div></div><div> 
Success Metrics</div><ul><li>
Successful product launches with clear adoption and penetration targets.</li><li>
Increased brand awareness and consideration.</li><li>
Improved marketing ROI through effective pricing and positioning.</li><li>
Growth in content-driven traffic and engagement.</li><li>
Strong social media performance and brand sentiment lift.</li><li>
Alignment with performance marketing team, measured by shared campaign KPIs.</li></ul><div></div><div> 
Job Requirements</div><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field; MBA preferred.</li><li>
12+ years of marketing experience, including product marketing and brand leadership, with 5+ in senior management.</li><li>
Proven experience defining product positioning, messaging, and pricing/packaging strategies.</li><li>
Strong creative sensibilities and ability to guide compelling campaigns.</li><li>
Deep experience in content strategy, social media, and upper-funnel media.</li><li>
Track record of collaboration across product, finance, and sales teams.</li><li>
Excellent communication and leadership skills; telecom experience preferred, telecom, SaaS, or subscription business experience required.</li></ul><div></div><div> 
Working Conditions</div> 
<div></div><ul><li>
Employee remains in the sitting position for prolonged hours. Employee is occasionally required to stand, walk, use hands to handle or feel objects, tools or controls; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.</li><li>
Working conditions may include being in an open (shared) cubicle/workspace area.</li></ul><div></div><div> 
Disclaimer</div><div></div><div> 
This job description is not meant to be an all-inclusive statement of every duty and responsibility which will ever be required of an employee in this position, however, the employee will be held responsible for all duties assigned.</div><div></div><div> 
Please feel free to review our Benefits at the following link: https://www.risebroadband.com/about/careers/benefits/</div></div>

Senior Director, Brand, Product, and Content Marketing

Indian School of Business

<div>
 
 
 Job Title:
 
 Senior Manager &ndash;Marketing, Digital Learning
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to position:
 
 Sr Associate Director, Programme Marketing
 
 
 
 Location:
 
 Hyderabad
 
 
 
 Reportees to Position:
 
 2
 
 
 
 Band:
 
 A3
 
 
 
 
 
 
 Job Purpose
 
 
 
 The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB&rsquo;s Online portfolio, driving brand visibility, learner engagement, and programme adoption. The role is the driving force behind all programme marketing initiatives and strategic comms. The marketing lead will oversee all customer-facing assets, content, and campaigns across physical and digital platforms, ensuring alignment with ISB&rsquo;s positioning and business objectives. This role will focus on building the narratives, assets, and strategies that enable effective campaigns and sustained market presence, while aligning closely to ISB&rsquo;s brand equity.
 
 
 
 
 
 
 Job Outline
 
 
 <ol>
 <li>
 
 Strategic Marketing &amp; Communication-
 
 Lead the planning, development, and execution of all brand and programme communication across websites, social media, blogs, collateral, PR, and events. Ensure high-quality, consistent messaging that differentiates ISB Online in a competitive market and resonates with learner personas. Translate programme features into compelling narratives tied to aspirational and business outcomes.
 </li>
 <li>
 
 Outreach &amp; Campaign Leadership -
 
 Oversee B2C and B2B outreach campaigns across owned and earned channels; partner with the performance marketing team for paid activation. Collaborate with internal stakeholders and external partners to deliver impactful launches, events, and campaigns. Drive campaign innovation in formats and channels, tailoring outreach to multiple segments (early-career, mid-career, senior professionals, enterprises).
 </li>
 <li>
 
 Asset &amp; Content Leadership -
 
 Oversee the creation, curation, and optimisation of marketing assets, including website content, video, blogs, thought-leadership pieces, and digital-first storytelling. Conduct deep reviews of all content to ensure accuracy, consistency, brand voice, and alignment with programme positioning. Step in to create or edit content directly when required, ensuring quality and timeliness in high-priority deliverables. Ensure channel-appropriate formats (LinkedIn, YouTube, Instagram, webinars, microsites) to maximise engagement and impact. Manage centralised content pipelines and editorial calendars aligned with campaign and admissions cycles.
 </li>
 <li>
 
 Market &amp; Competitor Analysis -
 
 Track industry trends, competitor strategies, and learner behaviours to identify opportunities for differentiation. Integrate insights into campaign planning and content strategy. Pilot innovative approaches to strengthen visibility and engagement.
 </li>
 <li>
 
 Analytics &amp; Technology -
 
 Leverage marketing analytics and automation tools to monitor performance across website, SEO, campaign-led content, and social media. Define and track key success metrics (engagement, brand visibility, organic growth, lead quality). Use insights to refine campaigns, optimise content, and improve ROI. Stay up to date with martech innovations and adopt tools that enhance targeting, personalisation, and reporting.
 </li>
 <li>
 
 Stakeholder &amp; Team Management -
 
 Lead and mentor a team of marketing associates, content creators, and vendors. Collaborate with programme directors, admissions, faculty, and corporate outreach teams to ensure alignment on messaging and goals. Manage agency and partner relationships to ensure delivery of high-quality creative and communication support.
 </li>
 </ol>
 
 
 
 
 
 Job Specification
 
 
 
 
 Education -
 
 MBA or a higher degree in marketing or related disciplines, from premier institutions only
 
 
 
 Specific Skills -
 
 Excellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the past
 
 <ul>
 <li>
 Excellent stakeholder management and interpersonal skills
 </li>
 <li>
 Exceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a time
 </li>
 <li>
 Extreme process orientation and eye for detail in communications, and in defining and effecting workflows.
 </li>
 <li>
 Strong campaign execution, coordination and vendor management capabilities
 </li>
 <li>
 Working experience of organic and paid social media campaigns
 </li>
 <li>
 Demonstrated success in leading marketing campaigns
 </li>
 <li>
 Proficient in social media marketing across platforms like Facebook, LinkedIn, and Twitter
 </li>
 </ul>
 
 
 
 
 
 Desirable Experience
 
 
 <ul>
 <li>
 10 years&rsquo; experience in branding, communication and driving successful marketing campaigns
 </li>
 <li>
 Sound working knowledge of Social Media Marketing &ndash;Facebook, LinkedIn and Twitter.
 </li>
 <li>
 Experience with both organic and paid social media campaigns
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities and % Weightage
 
 
 
 1 Strategic Marketing &amp; Communication
 
 -
 
 20%
 
 
 2 Outreach &amp; Campaign Leadership - 20%
 
 
 3 Asset &amp; Content Leadership - 25%
 
 
 4 Market &amp; Competitor Analysis - 10%
 
 
 5 Analytics &amp; Technology -10%
 
 
 6 Stakeholder &amp; Team Management - 15%
 
 
 
</div>

Senior Manager – Marketing, Digital Learning

Allied Universal

<div>Senior Marketing Specialist<h2 class="jobSectionHeader">
Overview</h2>
Company Overview: 
Allied Universal&reg;, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve. We offer a comprehensive benefits package that may include medical, dental, and vision coverage, life insurance, a retirement plan, employee assistance programs, company discounts, and other perks, depending on the position and eligibility. 
Job Description:
<h2 class="jobSectionHeader">Job Description</h2>
Allied Universal&reg; is hiring a Senior Marketing Specialist. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling. This role is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing's contribution to revenue through tactical campaign delivery. 
The Senior Marketing Specialist reports to our Director of Marketing and will be required to be in-office full-time at our Corporate Headquarters in Irvine, CA. 
RESPONSIBILITIES:
Demand Generation:<ul><li>
Ideate, develop, and lead demand generation marketing programs for both existing and new initiatives</li>
<li>Execute multi-touch, multi-channel marketing campaigns</li>
<li>Conduct post-program analysis to review results against objectives, including lead volume and cost-per-lead</li></ul>
Content Development:<ul><li>
Manage content development and write messaging that supports marketing campaigns. Coordinate layout of content through multiple channels including website, email, and print</li>
<li>Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development</li>
<li>Content will include eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements</li></ul>
Online Marketing:<ul><li>
Design and execute content marketing practices across digital platforms</li>
<li>Research the latest trends in digital marketing and analyze competitors to maintain a robust idea library</li>
<li>Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts</li></ul>
QUALIFICATIONS (MUST HAVE):
<ul><li>Bachelor's degree in marketing, Business, or related field of study</li>
<li>Minimum of three (3) years of marketing experience</li>
<li>Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events and sponsorships, public relations/publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.</li>
<li>Minimum of one (1) year of corporate marketing department experience including lead generation and content marketing</li>
<li>B2B focused marketing</li>
<li>Strong writing skills with attention to detail and solid proofreading abilities</li>
<li>Strong expertise in demand generation strategies, website content layout, data analysis, and report writing</li>
<li>Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines</li>
<li>Strong interpersonal skills and poise; ability to work well with executives, team members, and customers</li>
<li>Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion</li>
<li>Strong proficiency in communication (written and verbal), well organized, able to multi-task</li>
<li>Ability to adapt to new situations, processes, and directions</li>
<li>Proficient computer skills (Microsoft Office suite)</li></ul>
PREFERRED QUALIFICATIONS (NICE TO HAVE):
<ul><li>Experience with marketing automation tools (like Marketo), CRM tools (like Salesforce), project management tools (like Wrike)</li></ul>
BENEFITS:
<ul><li>Salary: 70,000 - $80,000 per year</li>
<li>Medical, dental, vision, basic life, AD&amp;D, and disability insurance</li>
<li>Enrollment in our company's 401(k)plan, subject to eligibility requirements</li>
<li>Eight paid holidays annually, five sick days, and four personal days</li>
<li>Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.</li></ul>
#LI-JS<h2 class="jobSectionHeader">
Closing</h2>
Allied Universal&reg; is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: www.aus.com 
If you have any questions regarding Equal Employment Opportunity, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: www.aus.com/offices.<h2 class="jobSectionHeader">
Requisition ID</h2> 
2025-1450653</div>

Senior Marketing Specialist

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