senior director marketing

Qiddiya Investment Company

<div>Qiddiya Investment Company is seeking a strategic and visionary Senior Director of Marketing Data &amp; Analytics to lead our efforts in harnessing data-driven insights to shape and optimize our marketing strategies. In this role, you will be responsible for developing and implementing robust analytics frameworks that facilitate informed decision-making and enhance our marketing performance.
The Senior Director will oversee a team of analytics professionals, guiding them in the application of advanced analytics techniques, predictive modeling, and customer segmentation to drive effective marketing initiatives. You will collaborate with cross-functional teams, ensuring that data insights align with overall business objectives and marketing goals. Your leadership will be pivotal in fostering a culture of data-driven marketing within Qiddiya, as we strive to create engaging and impactful customer experiences.
Key responsibilities include managing comprehensive marketing analytics projects, evaluating campaign effectiveness, and identifying opportunities for optimization. You will also be tasked with presenting analytical findings to senior leadership, providing strategic recommendations based on data insights. The ideal candidate will possess a strong blend of marketing expertise, technical data skills, and leadership capabilities.
Requirements<ul>
<li>
A Bachelor&rsquo;s degree in Marketing, Business Analytics, Data Science, or a related field; Master&rsquo;s degree preferred.</li>
<li>12+ years of experience in marketing analytics, data analysis, or related fields, with a proven track record in leadership roles.</li>
<li>Expertise in advanced analytics techniques, including predictive modeling, customer segmentation, and data visualization.</li>
<li>Strong proficiency with analytics tools and platforms such as Google Analytics, Tableau, or similar.</li>
<li>Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.</li>
<li>Demonstrated ability to manage multiple high-stakes projects simultaneously and deliver results under tight deadlines.</li>
<li>Experience working in a fast-paced, dynamic environment, preferably within the entertainment, tourism, or real estate sectors.</li>
</ul>
Benefits
Join Qiddiya's team and enjoy a dynamic work environment that offers growth opportunities, a collaborative culture, and the chance to make a significant impact as our future Playmaker !</div>

Senior Director - marketing Data & Analytics

Uncommon Schools

<div>Company Description 
Uncommon Schools is a nonprofit network of high-performing public charter schools dedicated to providing an exceptional K-12 education in economically disadvantaged communities. Operating in Boston, Camden, New York City, Newark, and Rochester, we are committed to closing the college completion gap and preparing every student for college and beyond. Our students consistently exceed national benchmarks, reflecting our dedication to their success. We invest deeply in our educators, offering weekly coaching, feedback, and professional development to ensure excellence in teaching and leadership. Join us to work hard, do good, and make a lasting difference! 
Job Description 
Uncommon Schools is seeking a Senior Director of Brand &amp; Marketing to lead the organization&rsquo;s brand and marketing strategy and ensure its mission and impact are powerfully represented across all audiences. This role will harness the power of Uncommon&rsquo;s brand as a national leader in education, deploying best-in-class marketing across owned and paid channels to elevate awareness, engagement, and loyalty.
Reporting to the Chief External Officer, you will serve as a strategic advisor to the Executive Team and lead both internal and external partners, including creative and media agencies, to deliver on ambitious growth and brand goals. You will ensure Uncommon&rsquo;s brand is executed with excellence today while building a flexible, forward-looking strategy that supports the organization&rsquo;s next chapter of growth.
Responsibilities
Elevate the Uncommon Brand<ul><li>
Harness the power of Uncommon Schools&rsquo; brand as a leader and innovator in public education by deploying best-in-class marketing through owned and paid channels.</li><li>
Lead the development and implementation of a cohesive, organization-wide brand strategy informed by market trends, customer behavior, and competitive dynamics.</li><li>
Ensure brand cohesion through a strategic framework that supports both immediate marketing priorities and longer-term growth.</li><li>
Increase brand relevance and loyalty through compelling, data-informed storytelling that resonates with students, families, staff, and donors.</li></ul>
Drive Organizational Growth and Marketing Impact<ul><li>
Oversee marketing strategy and execution for major organizational growth initiatives, meeting clear targets and timelines.</li><li>
Build a multi-channel, performance-driven marketing approach that advances brand health, enrollment growth, and donor engagement.</li><li>
Use data and analytics to understand audience insights, drivers of choice, and the effectiveness of marketing activities, providing regular updates on brand performance to senior leadership.</li><li>
Collaborate across teams to align marketing efforts with enterprise-wide goals and drive measurable outcomes.</li></ul>
Lead and Develop a High-Performing Team<ul><li>
Lead, mentor, and develop the Marketing team to deliver results aligned to Uncommon&rsquo;s mission and strategic priorities.</li><li>
Model a client-focused mindset, emphasizing collaboration, accountability, and results.</li><li>
Communicate marketing plans and performance metrics transparently, providing regular updates on ROI and impact to leadership and stakeholders.</li><li>
Create and sustain a high-performing, inclusive team culture that reflects optimism, adaptability, and operational excellence.</li></ul>
Innovate Through Data, Creativity, and Technology<ul><li>
Apply strategic insight and creativity to develop integrated campaigns that reflect Uncommon&rsquo;s values and advance awareness and engagement.</li><li>
Drive innovation by testing new channels, creative formats, and marketing technologies to expand reach and efficiency.</li><li>
Leverage marketing automation, CRM, SEO/SEM, and emerging and AI tools to optimize campaign performance and audience connection.</li></ul> 

Qualifications 
Education:<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s degree in Marketing, Communications, or Business Strategy preferred.</li></ul>
Experience:<ul><li>
Minimum of 10 years of professional experience, including at least 7 years of progressively responsible experience in brand management, marketing strategy, or communications leadership. Creative and/or marketing agency experience a plus.</li><li>
Demonstrated success developing and executing large-scale, integrated marketing campaigns that deliver measurable business results, either on agency or brand side.</li><li>
Proven experience managing internal teams and external agencies, with the ability to lead through influence and collaboration.</li><li>
Expertise in marketing analytics, data-driven decision making, and marketing technology platforms.</li><li>
Exceptional strategic thinking, communication, and stakeholder management skills.</li></ul>
Not sure you meet every qualification? We encourage you to apply&mdash;we&rsquo;re excited to learn what you bring. 
Additional Information 
Our people are what make us Uncommon. We offer competitive compensation and comprehensive benefits that support the personal health, wellness, and finances of our staff and their families. Our compensation philosophy values equity &amp; fairness and attracting &amp; retaining top talent. 

Compensation
Compensation for this role is between $156,000-$195,000, commensurate with experience.
Starting pay is determined by various factors, including, but not limited to, relevant professional experience and tenure with Uncommon Schools. Please note: We carefully evaluate how your experience aligns with our compensation structure when determining starting pay 

Benefit Highlights:<ul><li>
19 days of paid time off</li><li>
3 weeks of paid Winter and Summer org-wide holidays</li><li>
Comprehensive Health, Dental, and Vision insurance plans</li><li>
403(b) retirement savings program + employer match</li><li>
Paid leave of absence options (parental, medical, disability, etc.)</li><li>
Mental health and counseling support + wellness benefits</li><li>
Pre-tax flexible spending, dependent care, and health saving accounts</li></ul> 

*A detailed list of all benefits is located HERE. 
At Uncommon, we believe that a supportive and welcoming environment helps our students, staff, and community thrive. We are dedicated to building a team that brings a wide range of perspectives and experiences, reflective of the communities we serve-with over 70% of our staff identifying as people of color. Our organization values respect and open dialogue on important topics that shape our school culture.
As an equal opportunity employer, Uncommon provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We also ensure that individuals with disabilities receive all privileges and benefits associated with employment and are provided reasonable accommodations for the interview process and to perform core job functions. If you would like to request an accommodation, please email recruitment@uncommonschools.org.</div>

Senior Director, Brand & Marketing

Qualcomm

<div><h2 class="jobSectionHeader">Company:</h2>
Qualcomm Technologies, Inc.<h2 class="jobSectionHeader">
Job Area:</h2>
Sales, Business Development &amp; Marketing Group, Sales, Business Development &amp; Marketing Group &gt; Product Marketing
General Summary:
The ideal candidate for this position is an experienced marketing professional with strong technical and Internet of Things (IoT) business acumen. It requires a comprehensive understanding of managing a holistic 360-degree marketing plan across various channels to drive measurable results. This individual will have demonstrated an aptitude for technology and innovation, established a track-record of results through problem solving and decision-making under complex and competing requirements, and demonstrated commitment and perseverance in delivering strategic outcomes. Strong communicator and inclusive collaborator who can drive creativity and enthusiasm in others and is able to employ unique marketing techniques for complex technologies and a complex business. This person must be a go-getter and be able to work independently without constant direction.
As the lead of Industrial &amp; Embedded IoT (IE-IoT) product marketing for various business lines such as camera processors and robotics processors, the position will be deeply integrated into the IE-IoT business unit, working on a day-to-day basis with product managers, engineering leads, proof of concept teams as well as business unit (BU) leadership to help form and forge the global IE-IoT product marketing and communications roadmap targeted at customers, partners, analysts, and media from a B2B angle. The IE-IoT portfolio is extensive, comprising hardware, software, solutions, and services provided through various channels and tailored for diverse industrial sectors. The ability to drive marketing strategy and programs globally, develop winning positioning and message against aggressive timelines, coupled with a cross-functional &ndash; collaborative style, are essential.
The ability to drive marketing strategy and programs, develop winning positioning and messaging against aggressive timelines, coupled with a cross-functional &ndash; collaborative style, are essential.
Key Responsibilities<ul><li>
Creating, implementing and measuring the success of the IE-IoT global integrated marketing strategy and activation that will achieve key business objectives and success metrics; including driving the cross-functional marketing team with 360 campaign execution and development of thought leadership topics</li><li>
Tight alignment with BU stakeholders on objectives and desired outcomes</li><li>
Drive the development of differentiated positioning and messaging content for Sales, PR, AR, executive presentations, conferences, customer programs, social media, web, traditional visual, written product and technology communication</li><li>
Manage development and inventory of content-rich, high impact marketing assets ranging from industry thought leadership materials to technical product presentations and documentation</li><li>
Develop communications materials for the IE-IoT BU executives</li><li>
Overseeing marketing budget management for business lines</li><li>
Communicating complex IE-IoT information and marketing strategy to multiple audiences including but not limited to OEM/ODM customers, enterprise and industrial organizations, tech companies, developers, channel partners, media and analysts, investors, and regulators</li><li>
Having a great degree of influence over key organizational decisions</li><li>
Working independently and with the collaboration of direct reports as needed</li></ul>
Required Competencies<ul><li>
Mastery of marketing, positioning, program development, content creation and execution within a highly technical and matrixed organization.</li><li>
Technical background to understand system-level, hardware, software, and services topics and translate those into concise and persuasive product and technology messaging.</li><li>
Track record of leadership, team-building, and cross-functional collaboration</li><li>
Ability to think and plan globally, but execute locally within key regions, understanding critical marketing, product, and segment details</li><li>
Analytical skills: ability to gather integrate and synthesize data</li><li>
Building trusting relationships</li><li>
Communication: convey information clearly and accurately, choosing the most effective method of delivery; superior communication skills internally and with external press, analysts, customers and ecosystem partners</li><li>
Ability to create and drive the &ldquo;new and different&rdquo; &ndash; create and produce breakthrough ideas, being a visionary, seeing and assessing multiple possible outcomes, have a broad interest and knowledge in the business; ability to gain support to translate new ideas into creative marketing programs</li><li>
Decision making &ndash; ability to make quick, business-sound decisions; being resourceful in getting information needed to make decisions</li><li>
Organized, resourceful and planful &ndash; the ability to prioritize, get things done, work on multiple tasks, and anticipate and plan around obstacles</li><li>
Mentoring and coaching &ndash; the ability to develop, coach and mentor associates, ability to provide development opportunities, advise, teach and guide to prepare team for success and effective job performance</li></ul>
This is an office based position located in San Diego, CA and is expected to adhere to the Company's onsite work policy. This is a U.S.-based position and is not eligible for visa sponsorship.
Minimum Qualifications:<ul><li>Bachelor's degree and 9+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.</li></ul>
OR 
Associate's degree or equivalent degree and 11+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
 
OR 
High school Diploma or equivalent and 13+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. 
 
<ul><li>Completed advanced degrees in a relevant field may be substituted for up to two years (Master&rsquo;s = one year, Doctorate = two years) of work experience.</li></ul>
Preferred Qualifications:<ul><li>
10+ years product marketing or related work experience</li><li>
 7+ years working in a large matrixed organization</li><li>
Experience in IoT, system-on-chip, camera processors or robotics marketing</li></ul><div>
Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).</div>
To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.
EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.
Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law. 
Pay range and Other Compensation &amp; Benefits:
$223,400.00 - $335,200.00
The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer &ndash; and you can review more details about our US benefits at this link.
If you would like more information about this role, please contact Qualcomm Careers.</div>

Senior Director, Product Marketing - IE-IoT

Universal Technical Institute

<div>Overview:

Sr Director Product &amp; Campus Marketing<div></div><div> 
The Senior Director of Product and Campus Marketing is responsible for crafting high-impact marketing campaigns that effectively showcase the value of the organization's programs to prospective students. In this role, the Senior Director collaborates with marketing team leaders and agencies to execute campaigns, to implement across local channels, including events, field marketing, and engagement platforms. The role analyzes the competitive landscape and uses research to generate consumer insights that enhance media efficiency and the overall customer experience. With a deep understanding of how the organization's programs meet consumer needs, the Senior Director develops compelling messaging that drives student acquisition.</div><div></div><div> 
Salary Range: $140,000 - $175,000</div><div></div><div> 
In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love -</div><div></div><ul><li> 
Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses</li><li>
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)</li><li>
Retirement Matching: 50% match on the first 6% of your contributions after 90 days</li><li>
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby</li><li>
Competitive Insurance: Health, vision, and dental coverage for you and your dependents</li><li>
Pet Insurance: Competitive coverage for your furry family members through ASPCA</li><li>
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment</li></ul>
Responsibilities:
<ul><li>Develop and execute inspiring and compelling marketing campaigns for programs and offering that drive business results</li><li>
Serve as the key point of contact and driver for the marketing team with expansion and growth initiatives</li><li>
Conduct market research to identify customer needs and market trends</li><li>
Understand competitive environment and how to effectively differentiate offerings</li><li>
Use data and analytics to improve ROI of campaigns and find new opportunities for the promotion of programs</li><li>
Identify healthcare programmatic sector association and influencer groups for engagement and collaboration</li><li>
Design product launch plans for new programs and its cross-functional implementation</li><li>
Develop and execute campaigns to nurture prospective students from lead to enrollment</li><li>
Use lead scoring and prospect data to develop segmented and personalized customer experiences throughout the enrollment process</li><li>
Define audience segments and partner across the marketing, admissions and campus operations developing and executing campaigns to increase market share</li><li>
Manage CRM system and related tech to deliver personalized customer experiences</li><li>
Key strategist leader in the &ldquo;Student Life Cycle&quot; designing and documenting strategies that assist in driving prospect across the enrollment funnel</li><li>
Develop local and regional marketing strategies that leverage local marketing reps, campus staff, and admissions staff to drive cultivate brand awareness, community engagement and incremental leads for campuses</li><li>
Support relationships with Campus Presidents and their staff to help guide marketing team members to</li><li>
coordinate campaigns and collaborate to identify opportunities for improvements in marketing effectiveness/efficiency</li><li>
Establish/maintain a high-performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics</li><li>
Recognizes and rewards employee contributions and achievements</li><li>
Other duties as assigned</li></ul>
Qualifications:
<div>
Education/Experience</div><ul><li>
Bachelor's Degree (preferably in Marketing) (required)</li><li>
Minimum 7 years' strategic marketing experience (required)</li><li>
High proficiency in marketing data and analytics and interpreting results (required)</li><li>
Minimum two (2) years' experience leading a team of field and sales representatives (preferred)</li><li>
Expert proficiency with CRM systems and engagement marketing tactics, particularly email marketing (required)</li><li>
Prior work experience with lead generation and marketing in the Education industry (preferred)</li><li>
Experience in Higher Education (preferred)</li></ul><div>
Skills</div><ul><li>
Skilled in creating an effective online marketing presence</li><li>
Proficiency in developing and executing strategic plans that align with the organization's goals</li><li>
Expertise in managing the entire lifecycle of a product from inception through launch and ongoing management</li><li>
Understanding of how to design and improve products based on user needs and feedback</li><li>
Knowledge of marketing strategies tailored to educational institutions, including engagement tactics for students, faculty, and administration</li><li>
Proficiency in digital marketing channels, including social media, email campaigns, SEO, and content marketing</li><li>
Flexibility to adjust strategies based on market trends, changes in the educational landscape, and emerging technologies</li><li>
Experience in engaging with campus communities and understanding their unique needs and preference</li></ul><div>
Standard Abilities</div><ul><li>
Able and willing to:<ul><li>
Communicate, think, learn, and reason</li><li>
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks</li><li>
Safely ambulate and/or maneuver when on-site at Company locations</li><li>
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility</li></ul></li><li>
Ability to use good judgment, problem-solving and decision-making skills</li><li>
Ability to maintain confidentiality and manage sensitive information with discretion</li><li>
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously</li><li>
Ability to gain, understand and apply information and data as it relates essential functions of the position</li><li>
Ability to foster long-term relationships with stakeholders</li></ul><div>
Abilities</div><ul><li>
Ability to creatively work through challenging projects that involve several variables and multiple stakeholders</li><li>
Ability to generate and use customer insight and market trends to shape effective campaign strategy</li><li>
Able to present complex ideas, results and plans in simplified manner to stakeholders</li></ul><div>
Work Environment</div><ul><li>
Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.</li><li>
This position is designated as remote. Employees must meet minimum technical standards for eligibility and participation.</li><li>
Overnight and/or Local travel up to 10%</li></ul></div>

Senior Director Product & Campus Marketing

Concorde Career Colleges

Xactly Corp.

<div>Overview:

SENIOR DIRECTOR, MARKETING DEMAND GENERATION
WHO WE ARE
Named among the best workplaces in the U.S. by Great Place to Work five times, honored on FORTUNE Magazine&rsquo;s inaugural list of the 100 Best Workplaces for Millennials, and chosen as the &ldquo;Market Leader in Incentive Compensation&rdquo; by CRM magazine, Xactly is proud to be disrupting the incentive compensation market space. We&rsquo;re building a culture of success and are looking for motivated professionals to join us!<h2 class="jobSectionHeader">
THE OPPORTUNITY</h2>
As the Senior Director, Marketing Demand Generation at Xactly, you will be the core strategic leader responsible for the development, execution, and optimization of all integrated global marketing campaigns and the entire digital ecosystem. Your ultimate goal is to capture and drive predictable pipeline and revenue for Xactly&rsquo;s Intelligent Revenue Platform. This is a critical leadership role that requires extensive experience in team management, operational rigor, and financial accountability within a B2B SaaS environment.
You will lead a multi-functional team spanning Campaign Management, Customer Marketing, Partner Marketing, Website Development, SEO, and Paid Digital. You will serve as the primary marketing partner to Sales and Revenue Operations leadership, ensuring seamless alignment from first touch through to closed-won revenue.
We are looking for a data-driven, innovative leader who can bring strategic vision, methodical operations, and measurable results to a high-growth environment.
Not only do we offer strong growth opportunities, but we also have a top-notch culture, benefits (check them out below) and more. Our strong C.A.R.E. values - Customer Focus, Accountability, Respect &amp; Excellence - guide our every move, allowing us to be a leader in the incentive compensation &amp; performance management market. We set the example with excellent customer experience and deliver an award-winning SaaS (Software-as-a-Service) product!<h2 class="jobSectionHeader">
KEY RESPONSIBILITIES</h2>
Strategic Leadership &amp; Revenue Ownership<ul><li>
Revenue Strategy: Own, develop, and execute the global demand generation strategy (inbound and outbound) to consistently achieve quarterly and annual pipeline and revenue contribution targets.</li><li>
Sales Alignment: Act as the primary strategic partner to Sales Leadership, the Sales Development Team, and Revenue Operations, building a tightly aligned Marketing-Sales partnership and ensuring clean, efficient funnel processes.</li><li>
Budget Management &amp; ROI: Own the Demand Generation budget, allocating resources strategically across channels to maximize pipeline and meticulously optimize Cost Per Lead, Cost Per Acquisition, and overall ROI.</li><li>
Agency &amp; Partner Management: Oversee and manage all relationships with paid and organic digital agencies and key partners, ensuring they are integrated with internal teams, held accountable to rigorous performance KPIs, and delivering maximum value.</li></ul>
Team Management<ul><li>
Team Leadership &amp; Management: Lead, mentor, and manage a diverse, high-performing team of demand generation marketers. This includes setting team goals, managing individual and collective performance, and fostering a culture of continuous accountability, testing, and learning.</li><li>
Digital Ecosystem Ownership: Take ultimate responsibility for the performance and optimization of all digital marketing channels (SEO, SEM, Paid Social) and the corporate website as the primary engine for inbound demand and conversion.</li><li>
Integrated Campaigns: Direct the team on the development and flawless execution of high-impact, integrated campaigns utilizing all marketing mix channels, including SEM, SEO, display, paid social, content syndication, and email.</li><li>
Market Segmentation: Direct the team in building comprehensive, persona-based campaigns that account for the distinct buying behaviors and pipeline goals for both net new logo acquisition and customer upsell opportunities.</li></ul>
Execution &amp; Optimization<ul><li>
Funnel Optimization: Drive deep understanding and optimization of marketing funnel tactics and metrics by stage (MQL, SAL, SQL, Commit, Win), ensuring continuous improvement in conversion rates.</li><li>
Data-Driven Action: Make data-driven recommendations, drive cross-functional process improvements, and regularly optimize campaigns and investments to match evolving business needs and maximize campaign efficacy.</li><li>
Website Performance &amp; CRO: Drive strategy and execution for Conversion Rate Optimization across the website, landing pages, and key digital assets to maximize the conversion of traffic to leads and opportunities.</li><li>
Goal Attainment: Ensure the team is consistently tracking toward and meeting monthly, quarterly, and annual MQL, pipeline and revenue goals by proactively identifying performance gaps and immediately implementing corrective optimizations throughout the funnel.</li></ul>
SKILLS &amp; EXPERIENCE<ul><li>
15+ years of progressive experience in B2B Demand Generation, Campaign Marketing, or a related field, with a proven history in high-growth B2B SaaS environments.</li><li>
7+ years of formal people management experience, including managing remote and hybrid employees and successfully leading and scaling multi-functional marketing teams.</li><li>
Deep executive-level understanding of funnel metrics, campaign analytics, and business intelligence, with mastery of translating complex data into strategic action and executive communication.</li><li>
Expert proficiency with marketing automation platforms (Marketo and Salesforce preferred), specifically as they relate to lead scoring, routing, and reporting infrastructure.</li><li>
Proven ability to work cross-functionally and influence stakeholders across Sales, Product, Finance, and Operations to drive alignment and shared outcomes.</li></ul><h2 class="jobSectionHeader">
Nice-to-Have Skills</h2><ul><li>
Experience in the Incentive Compensation, Sales Performance Management, or Revenue Operations space.</li><li>
Advanced experience targeting enterprise accounts, including the use of dedicated ABM technology platforms (e.g., 6sense, Demandbase).</li><li>
Experience targeting partners for referral or channel pipeline generation.</li><li>
Master&rsquo;s degree in Business, Marketing, or a related field.</li></ul><h2 class="jobSectionHeader">
SUCCESS METRICS</h2>
WITHIN ONE MONTH YOU'LL<ul><li>
Have the entire team (including agencies) fully aligned with company goals, with a clear execution plan, established operational cadences, and strong cross-functional alliances.</li><li>
Deliver a comprehensive strategic roadmap for the website and digital channels, identifying immediate optimization opportunities and setting clear, measurable targets for inbound pipeline growth.</li><li>
Identify immediate operational and strategic opportunities for improvement, providing actionable recommendations to drive growth across the funnel.</li></ul>
WITHIN SIX MONTHS YOU'LL<ul><li>
Drive consistent, measurable net-new pipeline growth, with validated recommendations on where to invest for sustained measurable increases.</li><li>
Implement key pipeline acceleration activities and metrics to reach marketing goals.</li><li>
Launch successful demand generation campaigns for a major new product release, validating your Go-To-Market strategy and quickly realizing pipeline from the investment.</li></ul>
WITHIN TWELVE MONTHS YOU'LL<ul><li>
Be running a high-performing, scalable demand generation operation that provides predictable pipeline contribution, tracked from first touch to closed-won revenue.</li><li>
Develop the strategic plan and budget for the next fiscal year, focused on scaling capacity and optimizing efficiency to achieve aggressive revenue targets.</li></ul>
BENEFITS AND PERKS<ul><li>
Comprehensive insurance coverage (including pet insurance!)</li><li>
Flexible time off and sick days</li><li>
Short-term disability, long-term disability, maternity and parental leave</li><li>
Gym/fitness reimbursement and tuition reimbursement</li><li>
Flexible savings account &amp; Health savings account</li><li>
Paid holidays and up to 3 days paid community and volunteer leave</li><li>
Life and AD&amp;D insurance.</li><li>
401(k) Retirement Savings Plan</li><li>
Access to wellness program (Grokker, EAP, quarterly wellness webinars)</li><li>
Employee discount program</li><li>
Additional voluntary benefits such as pet insurance, critical illness, accident insurance, hospital indemnity, and legal plan</li></ul> 
Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.
The compensation range is specific to the posted job location and role and takes into account the wide range of factors considered in making compensation decisions but not limited to skill sets, experience, training, licensure, certifications, performance, and market and peer comparisons. Salary ranges allow for growth opportunities as the employee develops new skills and/or hones current skills. 
A reasonable range estimate is $180,000 to $225,000 plus applicable bonus. 
OUR VISION: Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals. 
OUR CORE VALUES: Customer Focus | Accountability | Respect | Excellence (CARE) are the keys to our success, and each day we&rsquo;re committed to upholding them by delivering the best we can to our customers. Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential. 
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement</div>

Sr. Director Demand Generation

Keplr Vision Group

Sr Manager, Performance Marketing
 
GENERAL JOB DESCRIPTION & RESPONSIBILITIES
 
We’re seeking a strategic and execution-focused Senior Marketing Manager to lead performance marketing and regional marketing support for a growing network of 250+ optometry practices across 10 U.S. regions. This role will be instrumental in scaling localized marketing efforts, driving patient acquisition through digital channels, and optimizing marketing technology systems to support growth at the practice level.
 Reporting to the Sr. Director of Marketing, you’ll collaborate cross-functionally with regional leaders, digital teams, and practice managers to execute targeted, data-driven marketing programs. You will also manage a Digital Marketing Specialist and own performance outcomes across paid and organic channels.
 
KEY RESPONSIBILITIES
 Strategy & Planning
 <ul>
<li>Develop and implement comprehensive localized multi-channel digital marketing strategies.</li>
<li>Define and track goals for lead generation, brand awareness, and return on investment (ROI).</li>
<li>Align marketing plans with broader business objectives and growth targets.</li>
<li>Facilitate onboarding, training, and adoption of digital tools for local practice teams.</li>
<li>Identify gaps and recommend solutions for campaign execution, reporting, and automation at the local level.</li>
<li>Develop and execute localized marketing strategies tailored to the needs of each region and practice (e.g., service line focus, demographic fit, competitive context).</li>
</ul>
Campaign & Communication Content: 
<ul>
<li>Oversee the creation of compelling and compliant campaign messaging and content across paid, earned, owned, and shared channels.</li>
</ul>
Channel Management
 <ul>
<li>Oversee SEO (including local SEO), listings management, paid media (PPC), email marketing, social media, and website optimization.</li>
<li>Ensure all campaigns are properly tracked and optimized for performance.</li>
</ul>
Analytics & Reporting
 <ul>
<li>Utilize tools like GA4, Google Ads, Meta Ads, and CRM platforms to monitor campaign performance.</li>
<li>Report on key performance indicators (KPIs) such as conversion rates, cost per acquisition, and customer lifetime value.</li>
</ul>
Content & Campaign Execution
 <ul>
<li>Plan and execute digital campaigns for local promotions, seasonal offers, and new service launches.</li>
<li>Manage updates to websites, landing pages, and social media content.</li>
</ul>
Team & Vendor Coordination
 <ul>
<li>Lead cross-functional teams including designers, copywriters, and SEO/PPC specialists.</li>
<li>Collaborate with external agencies and freelancers to ensure timely, high-quality deliverables.</li>
<li>Maintain brand consistency and uphold quality standards across all digital touchpoints.</li>
</ul>
EXPERIENCE & SKILLS
 
Education: 
<ul>
<li>Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).</li>
</ul>
Experience: 
<ul>
<li>8+ years of progressive marketing leadership experience, ideally in multi-location healthcare, retail, or optometry/vision care sectors.</li>
<li>Proven track record of building and executing integrated GTM campaigns.</li>
<li>Experience managing media budgets and agency relationships.</li>
</ul>
Skills: 
<ul>
<li>Strong leadership and cross-functional collaboration skills.</li>
<li>Deep understanding of patient behavior, segmentation, and healthcare marketing compliance.</li>
<li>Excellent verbal and written communication skills.</li>
<li>Results-oriented, analytical mindset with ability to drive continuous improvement.</li>
</ul>
OTHER DUTIES & INFORMATION
 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice.
 
Required Skills & Tools
 Skill Area Tools & Platforms
 Platform Admin Google Business Profiles, Meta Business Suite
 Analytics GA4, Google Tag Manager, Looker Studio
 Listings & SEO Soci, SEMrush, Ahrefs, BrightLocal, Moz
 Paid Media Google Ads, Meta Ads, LinkedIn Ads
 CRM & Email Solution reach, HubSpot, Mailchimp,
 Project Management Asana, Trello, ClickUp, Smart Sheets
 
Strategic Goals You’ll Drive
 <ul>
<li>Increase appointment bookings through digital channels.</li>
<li>Enhance local visibility for each practice location.</li>
<li>Optimize ad spend to reduce cost per lead.</li>
<li>Boost online reputation and review volume via automated outreach.</li>
</ul>
REPORTING
 <ul>
<li>Reports to: Sr Director Marketing</li>
<li>Supervises: Specialist - Digital Marketing</li>
<li>Interacts with: Marketing and Business Insights</li>
</ul>
STATUS
 <ul>
<li>Status: Full-time</li>
<li>Exempt</li>
</ul>

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