senior marketing data analyst

ThirdEye Data Inc.

Job Title: Lead Data Analyst &ndash; Marketing Data &amp; AIExperience: 6&ndash;8 Years Role Type: ContractRole Overview:We are seeking an experienced Lead Data Analyst with deep expertise in Customer Data Platforms (CDP), Agentic AI, data management, and marketing analytics. This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems. The ideal candidate has strong technical and analytical skills, extensive experience in Adobe Analytics, ROI measurement, and customer loyalty analysis, and the ability to translate complex data insights into actionable business strategies.As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.Key Responsibilities:<ul><li>Lead the design and implementation of data models and pipelines supporting marketing analytics and customer intelligence.</li><li>Integrate and manage data from Customer Data Platforms (CDPs), CRM, and marketing automation tools to create a unified customer view.</li><li>Leverage Agentic AI and Gen AI frameworks to automate analytical workflows and drive advanced insights.</li><li>Analyze marketing performance across channels to measure ROI, customer engagement, retention, and lifetime value.</li><li>Build scalable dashboards, reports, and visualizations for marketing and executive stakeholders using tools like Tableau, Power BI, or Looker.</li><li>Develop and apply machine learning models for segmentation, churn prediction, personalization, and recommendation systems.</li><li>Drive experimentation and A/B testing to evaluate marketing effectiveness and optimize performance.</li><li>Ensure data quality, governance, and compliance across data systems, analytics platforms, and pipelines.</li><li>Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance customer loyalty initiatives.</li><li>Translate analytical findings into strategic recommendations to improve marketing performance and business outcomes.</li></ul>Requirements:<ul><li>6&ndash;8 years of experience in data analytics, marketing analytics, or data science, with a strong technical foundation.</li><li>Proven experience working with Customer Data Platforms (CDP) and marketing data ecosystems.</li><li>Hands-on expertise with Adobe Analytics, Google Analytics, and related CRM/data management platforms.</li><li>Advanced proficiency in SQL and experience working with large-scale datasets and cloud environments.</li><li>Strong programming skills in Python or R for statistical analysis, modeling, and data processing.</li><li>Deep understanding of marketing attribution, ROI modeling, and customer journey analytics.</li><li>Experience in data visualization, dashboarding, and storytelling through data.</li><li>Strong foundation in statistical testing, A/B testing, and experiment design.</li></ul>Preferred Qualifications:<ul><li>Experience with cloud-based data platforms (e.g., Snowflake, BigQuery, AWS, GCP).</li><li>Hands-on experience in CDP configuration, audience segmentation, and data activation workflows.</li><li>Knowledge of Agentic AI applications, predictive modeling, and real-time personalization frameworks.</li><li>Background in consumer-centric industries such as retail, eCommerce, or financial services.</li><li>Strong understanding of data governance, metadata management, and data quality frameworks.</li></ul>Job Types: Full-time, Contractual / Temporary Contract length: 24 monthsPay: &#8377;700.00 - &#8377;1,306.05 per hourWork Location: Remote

Lead Data Analyst – Marketing Data & AI

Dave & Buster's

<div>Job Description:
We&rsquo;re looking for a curious, detail-oriented, and motivated Jr. Data Analyst, Marketing to join our growing analytics team. This entry-level role is a great opportunity for someone eager to dive into marketing data, learn analytical tools, and make an impact by supporting campaign performance reporting, customer insights, and channel optimization. You'll work closely with marketing, data, and IT teams to help ensure we&rsquo;re making data-informed decisions that drive growth and positively improve the customer experience. This role is a part of the Growth Marketing function within the marketing department, directly reporting into the Lead Marketing Data Analyst.
What You&rsquo;ll Do
Campaign Reporting &amp; Insights
<ul><li>Support the development of weekly, monthly, and ad hoc reports on marketing campaign performance across channels (email, paid media, web, etc.)
</li><li>Assist in identifying trends, patterns, and opportunities for optimization.
</li></ul>Data Preparation &amp; Analysis
<ul><li>Pull, clean, and organize data from various sources using tools like SQL, Excel, or dashboards.
</li><li>Support analysts in building and maintaining key marketing datasets.
</li></ul>Team Collaboration
<ul><li>Work closely with lead analysts and marketers to gather requirements, understand goals, and deliver actionable insights.
</li><li>Help prepare presentations and reports for internal teams.
</li></ul>Tool &amp; Process Support
<ul><li>Assist in updating dashboards and automating recurring reports using BI tools (e.g., Databricks, Funnel.io, Power BI).
</li><li>Ensure data accuracy and help maintain documentation of marketing analytics processes.
</li></ul>Qualifications:
Required:
<ul><li>0&ndash;2 years of experience in a data, marketing, or business-related role (internships welcome)
</li><li>Basic proficiency in Excel/Google Sheets and an interest in learning SQL or other query languages
</li><li>Strong attention to detail, with solid organizational and time management skills
</li><li>Eagerness to learn and grow in the field of marketing analytics
</li><li>Strong communication skills and ability to collaborate with both technical and non-technical teams
</li></ul>Preferred:
<ul><li>Exposure to analytics tools such as Google Analytics, Looker, Tableau, or similar
</li><li>Coursework or training in statistics, data science, marketing, or business
</li><li>Familiarity with digital marketing concepts (e.g., paid media, CRM, customer funnels)
</li></ul>WHAT&rsquo;S IN IT FOR ME?:
Dave &amp; Buster&rsquo;s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.
<ul><li>Exclusive discounts on food and games at D&amp;B &amp; Main Event.
</li><li>Paid Time Off (PTO) that increases with tenure.
</li><li>10 Company Holidays (Including your Birthday) &amp; 2 Floating Holidays per year.
</li><li>Medical, dental, vision and voluntary benefits
</li><li>Part Time/Full Time benefits available
</li><li>Sub Benefits:
</li><li>SurgeryPlus, and Telehealth benefits
</li><li>401k with company match following 6 months of employment.
</li><li>Buster&rsquo;s Legacy Fund (Support Team Members during difficult Times)
</li><li>Employee Assistance Program (EAP) Offerings.
</li><li>Work out facility on-site.
</li><li>Employee Power Card | Free Video Games.
</li></ul>We work hard, play hard and have FUN!
Salary Range:
72000
<ul><li></li></ul>96000
We are an equal opportunity employer and participate in E-Verify in states where required.</div>

Analyst/Jr Data Analyst, Marketing

Google

<div>
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree in a research or quantitative field or equivalent practical experience.
 </li>
 <li>
 7 years of experience designing, scoping, and executing research and analysis projects.
 </li>
 <li>
 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
 </li>
 <li>
 Experience managing research and measurement agencies.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 10 years of experience as a marketing analyst using statistical techniques.
 </li>
 <li>
 5 years of experience with statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, brand/conversion lift measurement, machine learning algorithms).
 </li>
 <li>
 5 years of experience with leading a team and people management.
 </li>
 <li>
 Experience with data querying languages (e.g., SQL), tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
 </li>
 <li>
 Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences as well as using analytical insights to guide media planning.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Lead a team of individuals, set and communicate team priorities that support organizational goals. Set clear expectations with individuals based on their level and role, ensure alignment to the broader organization's goals. Meet regularly with individuals to discuss performance and development as well as provide feedback and coaching.
 </li>
 <li>
 Use your knowledge of data analytics to develop comprehensive strategies for marketing challenges, uncovering opportunities for measurement and optimization to drive incremental brand and performance growth.
 </li>
 <li>
 Lead marketing-wide opportunities such as evaluating, launching, and managing new tools, processes, and drive cross-functional collaboration.
 </li>
 <li>
 Build measurement plans and consolidate reporting metrics and benchmarks for the largest campaigns to understand the incremental impact of the marketing dollars.
 </li>
 <li>
 Analyze campaign results, report the media effectiveness across all stakeholder groups, and influence business decision-making through compelling use of data and impactful communication.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Senior Marketing Analyst Manager

Accenture

Skill required: Marketing Operations - Digital Project Management 
Designation: Marketing Engagement Senior Analyst 
Qualifications:Any Graduation
 
Years of Experience:5 to 8 years
 
About Accenture 
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song&mdash; all powered by the world&rsquo;s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
 
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services &amp; Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads &amp; Promotion creation/design Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. 
What are we looking for? &bull;Agile Project Management &bull;Agile Project Delivery &bull;Program Project Management &bull;Content management &bull;Stakeholder Management &bull;Problem-solving skills &bull;Commitment to quality &bull;Ability to meet deadlines &bull;Written and verbal communication &bull;Ability to manage multiple stakeholders
 
Roles and Responsibilities: &bull;In this role you are required to do analysis and solving of increasingly complex problems &bull; Your day to day interactions are with peers within Accenture &bull; You are likely to have some interaction with clients and/or Accenture management &bull; You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments &bull; Decisions that are made by you impact your own work and may impact the work of others &bull; In this role you would be an individual contributor and/or oversee a small work effort and/or team &bull; Please note that this role may require you to work in rotational shifts
 
Any Graduation

Marketing Engagement Senior Analyst

Tcurve Pvt Ltd.

Location: Lahore (On-site/Hybrid) (Fully Remote option also available for Karachi and Islamabad.)Type: Full-Time Company: BG Ltd. Focus: Campaign Analytics, Data Visualization, OptimizationAbout the Role:We&rsquo;re hiring a Paid Marketing Data Analyst to analyze and optimize paid campaigns across Meta, Google Ads, LinkedIn, TikTok, and other PPC platforms. You&rsquo;ll turn data into actionable insights, create dashboards, improve ROI, and support media buyers, strategists, and clients with accurate reporting and performance recommendations.Key Responsibilities:<ul><li>Track &amp; analyze campaign data across all major ad platforms</li><li>Build dashboards/reports (Looker Studio, Excel, Power BI)</li><li>Evaluate KPIs (CTR, CPC, ROAS, CPA, CPL, CVR) &amp; recommend improvements</li><li>Monitor attribution, funnels &amp; user behavior via GA4 + UTM tracking</li><li>Assist with tracking setup (pixels, GTM, CAPI, events)</li><li>Provide insights on audiences, creatives &amp; channel mix</li><li>Support A/B tests, budget optimization &amp; performance deep dives</li><li>Identify trends, anomalies &amp; growth opportunities</li></ul>Required Qualifications:<ul><li>Bachelor&rsquo;s in Marketing/Data/Analytics field</li><li>2&ndash;4 years in performance marketing analytics</li><li>Strong GA4, Meta/Google Ads reporting &amp; UTM knowledge</li><li>Experience with Looker Studio + Excel/Sheets (Pivots, VLOOKUP)</li><li>Understanding of funnels, attribution &amp; media KPIs</li><li>Agency experience preferred</li></ul>Bonus Skills:<ul><li>SQL/BigQuery</li><li>GA/Meta certifications</li><li>Server-side tracking &amp; CAPI knowledge</li><li>Budget forecasting/predictive modeling</li></ul>What We Offer:<ul><li>Above market salary</li><li>Work with global tech, e-commerce &amp; SaaS brands</li><li>Growth-focused, data-driven environment</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs300,000.00 per monthWork Location: In person

Marketing Data Analyst/Sceientist

Global Atlantic Financial Group

<div><div>About Global Atlantic

Global Atlantic is a leading provider of retirement security and investment solutions with operations in the U.S., Bermuda, and Japan. As a wholly-owned subsidiary of KKR (NYSE: KKR), a leading global investment firm, Global Atlantic combines deep insurance expertise with KKR's powerful investment capabilities to deliver long-term financial security for millions of individuals worldwide. With a broad suite of annuity, preneed life insurance, reinsurance, and investment solutions, Global Atlantic, through its issuing companies, helps people achieve their financial goals with confidence. For more information, please visit www.globalatlantic.com.</div>
Overview 
We're seeking a Senior Analyst, Marketing Delivery to lead the execution of product marketing campaigns across channels and product lines. This role brings order to complexity, turning ideas into impact through strong coordination, clear communication, and flawless delivery. The right candidate combines strategic thinking with operational rigor to drive measurable results.

Key Responsibilities
<ul>
<li>Develop and manage detailed marketing project plans that align with business and marketing goals.</li>
<li>Collaborate with internal teams&mdash;including creative, content, product marketing, sales, and digital&mdash;to define scope, objectives, and deliverables.</li>
<li>Foster strong relationships with stakeholders across marketing, sales, and product functions to ensure alignment and smooth execution.</li>
<li>Act as a liaison between departments to facilitate communication, remove roadblocks, and maintain momentum.</li>
<li>Develop and oversee project timelines, proactively identifying and mitigating risks to keep initiatives on track and within scope.</li>
<li>Implement quality control processes to ensure accuracy, consistency, and brand integrity in all marketing materials.</li>
<li>Regularly communicate project status, milestones, and updates to stakeholders and leadership.</li>
<li>Conduct post-project evaluations to identify learnings, share insights, and drive continuous improvement.</li>
</ul>
Qualifications
<ul>
<li>Bachelor's degree in marketing, business, or a related field.</li>
<li>Proven experience as a Marketing Project Manager or Delivery Manager preferred</li>
<li>Understanding marketing principles, integrated campaign delivery, and cross-channel execution.</li>
<li>Exceptional organizational, communication, and interpersonal skills.</li>
<li>Demonstrated ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.</li>
<li>Detail-oriented with a focus on delivering high-quality, results-driven outcomes.</li>
</ul>
#LI-KS1 


Global Atlantic's base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic's total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.

The base salary range for this role is

$90,000 - $95,000 USD
<div>
Privacy Statement

Our employees are in the office 5 days per week in New York and 4 days per week in all other offices. If you have questions on this policy or the application process, please reach out to benefits@gafg.com

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.</div></div>

Senior Analyst, Marketing Delivery

Qiddiya Investment Company

<div>The Senior Director of Planning Data &amp; Analytics at Qiddiya Investment Company will play a critical role in shaping our marketing strategy through data-driven insights and analytics. In this leadership position, you will oversee the development and execution of comprehensive marketing analytics strategies that enhance our understanding of market trends, customer behaviors, and competitive positioning. Your expertise will empower our marketing teams to optimize campaigns, maximize ROI, and drive growth across all areas of the business.
As the Senior Director, you will lead a talented team of analysts and data scientists, fostering a culture of analytical thinking and strategic insight. You will engage closely with various departments, ensuring that every marketing initiative is informed by robust analytics and actionable insights. This role requires a strong blend of strategic vision, technical expertise, and excellent communication skills, with the ability to translate complex data into compelling narratives that align with our business objectives.
Key Responsibilities:<ul>
<li>
Develop and implement a comprehensive analytics strategy for the marketing department, which drives performance and enhances marketing effectiveness.</li>
<li>Oversee the collection, integration, and analysis of marketing performance data, ensuring accuracy and relevance in reporting.</li>
<li>Lead a team of data analysts to build predictive models, conduct market research, and derive actionable insights to inform marketing strategies.</li>
<li>Present findings and recommendations to senior leadership, translating complex data into clear insights that drive decision-making.</li>
<li>Collaborate cross-functionally with product, sales, and finance teams to align marketing initiatives with broader organizational goals.</li>
<li>Establish metrics and KPIs to evaluate marketing performance, ensuring continuous improvement and optimization of marketing investments.</li>
<li>Stay current with industry trends and best practices in data analytics and marketing strategies, identifying opportunities for innovation.</li>
<li>Foster a data-driven culture within the marketing team, encouraging the use of analytics in everyday decision-making.</li>
<li>Drive the integration of advanced analytics tools and technologies to streamline operations and enhance marketing effectiveness.</li>
</ul>
Requirements<ul>
<li>
A Bachelor&rsquo;s degree in Marketing, Business, Data Science, Statistics, or a related field; a Master&rsquo;s degree is preferred.</li>
<li>Minimum of 12+ years of experience in marketing analytics, with at least 5 years in a leadership role.</li>
<li>Proven track record of using data and insights to drive marketing strategy and performance.</li>
<li>Strong expertise in data analytics tools and platforms (e.g., Tableau, Google Analytics, SQL).</li>
<li>Excellent analytical skills with the ability to translate complex data into clear business strategies.</li>
<li>Exceptional leadership and team management abilities, with strong communication skills to engage and influence stakeholders.</li>
<li>Experience in the entertainment, tourism, or consumer goods industries is a plus.</li>
</ul>
Benefits
Join Qiddiya's team and enjoy a dynamic work environment that offers growth opportunities, a collaborative culture, and the chance to make a significant impact as our future Playmaker !</div>

Senior Director - Planning Data & Analytics

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