senior marketing manager

Google

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 Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
 
 Gurugram, Haryana, India; Bengaluru, Karnataka, India; Mumbai, Maharashtra, India
 
 .
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
 </li>
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 Experience managing cross-functional or cross-team projects.
 
 
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 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
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 Ability to influence partners and manage stakeholders to align around strategy, execution and programs.
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 Ability to think through complex problems.
 </li>
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 Excellent communication and organizational skills, with the ability to interface with C-level and communicate cross-functionally.
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 Passion for culture, design, and trends in tech, and creative sensibility.
 
 
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 </ul>
 
 About The Job
 
 
 
 Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
 
 
 As a Product Marketing Manager on the YouTube Marketing team, you will guide the strategy and execution for Product Marketing. You will bring these YouTube products and their innovations to market and maintain a disciplined approach to prioritization, measurement and go-to-market execution, in partnership with Product and Growth teams, including shaping and expressing the team&rsquo;s goal through compelling content, programs and experiences that drive impact, partnering directly with regional/global teams to understand prioritization principles and drive cross-functional alignment on Product investment areas, Growth Marketing needs and resourcing plans.
 
 
 Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
 
 
 
 Responsibilities
 
 
 
 <ul>
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 Lead YouTube creator marketing, managing complex Product areas and challenges across the creator ecosystem.
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 Provide marketing leadership across the organization to influence and drive strategies impacting YouTube.
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 Set a creator marketing strategy to achieve our YouTube business goal (e.g., Creator M10N and CSAT).
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 Plan and implement a go-to-market strategy for priority product launches for our creator ecosystem (e.g., commercialization plan, awareness and adoption strategies, etc.) with cross-functional teams.
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 Lead the development and execution of a coherent global strategy during planning.
 
 
 
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 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
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Senior Product Marketing Manager, YouTube

Nykaa

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
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 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
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 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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 Optimize install campaigns to improve cost per install, installation rates, post install performance.
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 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
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 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
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 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
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 Identify trends and insights, and optimize spend and performance based on the insights
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 Plan, execute and measure experiments and conversion tests
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 Collaborate with internal teams to create landing pages and optimize the user experience
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 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
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 Instrument conversion points and optimizes user funnels
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 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
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 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
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 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
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 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
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 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
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 Strategic thinker with a data-first approach to solving problems.
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 Experimentative mindset with ability to test, iterate, and scale rapidly.
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 Strong stakeholder management and collaboration skills across cross-functional teams.
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 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
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Manager/Senior Manager Performance Marketing

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Retention Strategy Development:
 
 
 <ul>
 <li>
 Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
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 Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.
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 </ul>
 
 
 
 
 
 Campaign Management:
 
 
 <ul>
 <li>
 Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
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 Optimize campaigns across email, SMS, push notifications, and in-app messaging.
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 A/B test campaigns to determine what drives the best engagement and retention.
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 </ul>
 
 
 
 
 
 Data Analysis &amp; Reporting:
 
 
 <ul>
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 Monitor campaign performance and derive actionable insights using analytics tools.
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 Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.
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 </ul>
 
 
 
 
 
 Collaboration:
 
 
 <ul>
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 Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
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 Partner with the design team to create engaging creatives and messaging.
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 </ul>
 
 
 
 
 
 Tool Expertise:
 
 
 <ul>
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 Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
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 Stay updated with the latest features of these platforms and implement best practices.
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 </ul>
 
 
 
 
 
 Customer Insights:
 
 
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 Gather and interpret customer feedback to improve retention strategies.
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 Identify patterns and trends in customer behavior to predict churn and take proactive measures.
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 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Skill / Qualification Requirements:
 
 
 
 
 
 <ul>
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 1&ndash;3 years of experience in retention marketing or customer lifecycle management.
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 Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
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 Strong analytical skills and a data-driven mindset.
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 Familiarity with segmentation, A/B testing, and campaign optimization.
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 Excellent communication skills with a focus on creating customer-centric strategies.
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 </ul>
 
 
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Retention Marketing - Senior Executive - CRM

Porsche Centre Mumbai

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 Employment Note:
 
 This position is employed directly by our Dealer Partner Infinity Cars Private Limited. Porsche India is the endorsing authority for this appointment.
 
 
 
 
 
 
 Role:
 
 
 
 As we continue to grow our business from strength to strength, we are currently looking for a Marketing Manager to join our team at Porsche Centre Mumbai. As a Marketing Manager of Porsche Centre Mumbai, you will ultimately be responsible for all aspects of Marketing across the market and ensures a coherent master plan is implemented in accordance with the focus of the Porsche Center and Porsche standards.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
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 Develop and implement the Porsche Centre Marketing Strategy
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 Plan and implement activation campaigns as required
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 Develop and implement market and sales promotional measures in accordance with Porsche standards
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 Own the Sales Funnel Hygiene &amp; Matrices
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 Ensure Porsche standards in communications (cross channel as well as in dealership communication like visual merchandising and staging of campaigns)
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 Timely delivery of campaigns on digital platforms and events with BTL activation
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 Guarantee timely and up-to-date internal and external marketing communication
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 Document campaigns and results &amp; report it to Porsche India
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 Take over responsibility for the showroom media such as digital signage content, sound, digital price tag etc.
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 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ Years of Experience in Marketing &amp; PR
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 Understanding of Luxury Automobile Industry in Market
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 Experience of BTL activation in Luxury Lifestyle Industry
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 Expert of Performance Marketing
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 </ul>
 
 
</div>

Marketing Manager

Tata Communications

<div>
 
 
 Title: General Manager
 
 
 
 Location: Mumbai
 
 
 
 
 
 
 Broad objective of the role
 
 
 
 Lead the team to drive P&amp;L management through product development and management, sales support and enablement for unified collaboration products
 
 
 with the objective of ensuring increase in product and service profitability, revenue and market competitiveness; and developing and delivering effective multi product solutions to meet customer requirements.
 
 
 
 
 
 
 Minimum qualification &amp; experience
 
 
 
 Experience in similar role with knowledge of Indian regulatory requirements and understanding of technology
 
 
 
 
 
 
 Other knowledge/skills
 
 
 
 Leadership skills such as people management, interpersonal skills; Customer centricity, cross functional skills
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 
 
 
 1. Product Strategy
 
 
 
 Drive preparation of product roadmap (next 1-3 years) to include new product development, feature introduction, new technology; Prepare AOP for product portfolio basis forecast outlook, market outlook, customer needs, regulatory changes, competition landscape, to include financials goals such as gap revenue targets, EBITDA targets and Capex/Opex requirement for network upgrades or augmentation for existing products to meet targets; Drive annual planning of initiatives to attain targets such as marketing campaigns, new product introduction, cost management initiatives, new technology introduction etc.
 
 
 
 
 
 - Revenue/product
 
 
 - EBITDA/product
 
 
 - CAPEX
 
 
 
 
 
 
 2. Product Development
 
 
 
 Lead discussions with Sales, Customers, Engineering, Technology &amp; Service Evolution and CSO to seek feedback on new product/service requirement, enhancement of existing products and features, augmentation of network capacity to meet growing customer needs, new technology introduction, or increasing operational efficiencies; Lead discussions with relevant teams such as Engineering, Finance, Service Assurance, Service Delivery, Billing to discuss service realisation and operationalizing of product/service and associated costs;Guide team to prepare Market Requirement Document (MRD) to capture market need, forecast potential market demand for product/feature and business justification; Share MRD with senior management to seek approval of Capital Committee; Post approval, liaise with Engineering and CSO for product development and roll out; Provide inputs to team to determine pricing and cost structures; Review status of new service introduction project and take corrective actions if required.
 
 
 
 
 
 - Revenue growth
 
 
 - CAPEX
 
 
 - Customer satisfaction index
 
 
 - Adherence to new product/service launch plan
 
 
 - Operational metrics
 
 
 
 
 
 
 3. Product Lifecycle Management
 
 
 
 Assess P&amp;L of product/service portfolio against annual operating plan and discuss achievement of targets with Sales; Provide direction to team on corrective action plans such as special incentive programs, product training for sales, channel/market initiative; Review pricing, cost models, service levels, promotions/discounts to ensure profitability and discuss with Finance and other relevant teams; Guide team to prepare pricing guidelines; Lead discussions with team on retiring existing products or locations basis growth opportunity and profitability, or adjustments to product roadmap basis market demand.
 
 
 
 
 
 - Revenue growth
 
 
 - CAPEX
 
 
 - Customer satisfaction index
 
 
 
 
 
 
 4. Sales &amp; Marketing Enablement
 
 
 
 Discuss go-to market plan and product positioning basis competition landscape analysis, customer requirement, product improvement areas and USPs with Sales and Marketing team and plan marketing campaigns such as special pricing, cross product bundling; Define success metrics for campaigns, evaluate post campaign success and take corrective actions if required; Guide team on preparation of sales and marketing toolkits (with product information, brochure, presentations etc); Drive engagement with key customers; Guide team to validate solution, evaluate operational aspects such as billing process and pricing incase of strategic deals; Guide team to define governance process and ensure adherence; Monitor product, process and governance training for Sales team.
 
 
 
 
 
 - Definition of governance process
 
 
 - Number of escalations from Sales
 
 
 
 
 
 
 5. Regulatory and Legal Compliance
 
 
 
 Guide team to be updated and anticipate changes in regulatory guidelines such as tariff revision submission with TRAI; Drive framework and policy definition to ensure adherence to regulatory guidelines; Monitor adherence to defined framework and take corrective actions if required.
 
 
 
 
 
 - Adherence to regulatory requirements
 
 
 - Audit results
 
 
 
 
 
 
 6. Team Development
 
 
 
 Regularly review team structure and assess talent requirements; participate in the recruitment and selection process; conduct goal setting and performance review for the team; drive team development, engagement and reward initiatives; coach and mentor team members as required and ensure resolution of any people issues.
 
 
 
 
 
 - Team engagement
 
 
 - % attrition
 
 
 - Manpower cost and productivity
 
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General Manager - Product Managment

Emcure Pharmaceuticals Limited

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 About the Company:
 
 
 
 
 
 Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.
 
 
 
 
 
 
 Role Designation:
 
 Strategy- Senior Business Analyst
 
 
 
 Designation
 
 - AGM/DGM
 
 
 
 Experience:
 
 Minimum 10-15 years of experience in Pharma/ Life science
 
 
 
 Qualification:
 
 (Degree) Graduate in Science, MBA in Marketing.
 
 
 
 Job Location:
 
 Mumbai
 
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 
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 Impact analysis and evaluation of Promotional expenses for driving profitable spending by business teams.
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 Impact analysis on CRM activities aligning with the business objectives &amp; outcomes
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 Flagging the deviations with due diligence of marketing planning initiatives
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 Collaborating with Marketing, Finance &amp; Department teams to establish and drive systems for execution of marketing activities within given budgets
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 Drive strategic projects at IB level which includes communication, patient access and therapy development initiatives in core therapy areas
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 </ul>
 
 
 
 
 Skills &amp; Competencies:
 
 
 
 
 <ul>
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 Working knowledge of P&amp;L and business accounting practices
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 Sound knowledge of marketing and promotion strategies in pharmaceutical/ life-sciences
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 Good understanding of industry market data analytics
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 Capability to get insights from the numbers
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 Good Communication and Interpersonal Skills
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 </ul>
</div>

Strategy- Senior Business Analyst

Quantiphi

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 Role :
 
 Senior Specialist - Social Media &amp; Brand Marketing Strategy
 
 
 
 Experience Required :
 
 5 to 10 Years
 
 
 
 Location :
 
 Mumbai
 
 
 
 Work from Office :
 
 Hybrid
 
 
 
 
 
 
 
 Job Summary:
 
 
 
 
 We are seeking a
 
 Senior Marketing Specialist &ndash; Social Media &amp; Brand Marketing Strategy
 
 who shares our passion for digital marketing, content creation, storytelling, and brand strategy. This role will be responsible for developing content strategies, executing daily social media activities, and enhancing Quantiphi&rsquo;s talent brand visibility across platforms.
 
 
 
 
 
 The ideal candidate should have prior experience in a similar social media role, with a strong interest in B2B tech, Generative AI, and ML. They must be able to effectively manage multiple channels, campaigns, posts, and assets simultaneously, ensuring a cohesive and engaging brand presence. A self-starter, this individual should thrive both independently and collaboratively&mdash;balancing deep strategic execution with the ability to inspire cross-functional teams to showcase Quantiphi&rsquo;s work across multiple business units.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 
 Social Media Strategy &amp; Execution:
 
 
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 Responsible for executing Quantiphi&rsquo;s social media strategy from concept to implementation across platforms like LinkedIn, YouTube, Instagram, Twitter, and others, as aligned with brand strategy and business needs.
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 Develop monthly/quarterly social media content calendars, ensuring a consistent posting cadence aligned with brand marketing and channel marketing strategies.
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 Execute day-to-day social media activities, including moderating and responding to comments, engaging with audiences, and optimizing post performance through best practices such as tagging, hashtag use, and multimedia content.
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 Monitor social media trends, leverage social listening techniques, and apply insights to optimize content strategies and audience engagement, ensuring a strong share of voice (SOV).
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 Optimize post copy and assets for platform-specific audiences using SEO, hashtags, imagery, and video content.
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 </ul>
 
 
 
 
 
 Brand &amp; Talent Marketing:
 
 
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 Assist in developing and optimizing Quantiphi&rsquo;s talent branding initiatives, collaborating with HR and Talent Acquisition teams to showcase company culture, values, and employee experiences.
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 Work closely with internal teams and channel partners to coordinate and develop engaging social content that highlights Quantiphi&rsquo;s innovations, thought leadership, and key industry partnerships.
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 Measure and analyze brand sentiment, competitor activities, and social media performance to enhance Quantiphi&rsquo;s market differentiation.
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 </ul>
 
 
 
 
 
 Performance Tracking &amp; Optimization:
 
 
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 Create and present monthly and quarterly social media performance reports, tracking KPIs such as engagement, reach, and follower growth.
 </li>
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 Support the execution of digital marketing campaigns, including product launches, events, and industry announcements, ensuring alignment with engagement and visibility goals.
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 Monitor evolving social media trends, analyze competitor strategies, and recommend content optimizations to enhance brand impact.
 </li>
 </ul>
 
 
 
 
 
 
 Key Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 6+ years of experience in a social media marketing role, preferably in B2B Tech, AI, ML, or Digital Engineering.
 </li>
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 Strong knowledge of social media strategy, content marketing, and digital branding.
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 Great written and spoken communication with impeccable spelling and grammar
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 Experience in creating and/or co-creating content and copy for online mediums including blogs, infographics, online videos, competitions, events, and more.
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 Experience in talent branding, employer branding content, or employee advocacy programs.
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 Ability to manage multiple stakeholders and collaborate across departments.
 </li>
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 Hands-on experience with social media management tools (e.g., Sprinklr, Hootsuite, HubSpot) and analytics tools.
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 Strong project management skills, with the ability to plan and execute campaigns efficiently.
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 Understanding of SEO, social media optimization (SMO), and audience targeting best practices.
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 Confidently provide strategic recommendations to enhance social media channel architecture, content, linking, and other elements to improve visibility and engagement.
 </li>
 </ul>
 
 
 
 
 
 
 Why Join Quantiphi?
 
 
 
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 Be part of an AI-first digital engineering company driving industry transformation.
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 Work in a dynamic, innovation-focused environment that values creativity and strategy.
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 Collaborate with cross-functional teams and industry leaders to execute high-impact social media and brand campaigns.
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 Opportunities for career growth in a rapidly expanding organization at the forefront of AI and digital transformation.
 </li>
 </ul>
 
 
</div>

Senior Specialist - Social Media & Brand Marketing

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