senior marketing manager

Arpatech

<p>Job Title: Sr. Marketing Manager (IT/Software Background)</p><p>Location: On-site, Karachi</p><p>Shift: 9 am to 6 pm</p><p>Job Description:</p><p>Primary Job Functions:</p><p>● Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.</p><p>● Prepare and manage monthly, quarterly and annual budgets for the Marketing department.</p><p>● Set, monitor and report on team goals and KPIs.</p><p>● Design branding, positioning and go-to-market strategies.</p><p>● Ensure brand message is strong and consistent across all channels through appropriate marketing efforts (like organising and participating in events, email campaigns, overseeing traffic through web pages, social media messaging and developing promotional collateral for sales and marketing).</p><p>● Analyse consumer behaviour and determine customer personas.</p><p>● Identify opportunities to reach new market segments.</p><p>● Monitor competition (acquisitions and new products and features).</p><p>● Coordinate sales and marketing efforts to boost brand awareness and presence.</p><p>● Participate in the quarterly and annual planning of company objectives.</p><p>● Developing and managing offline and online advertising campaigns.</p><p>● Supporting sales and lead generation efforts.</p><p>● Maintains relations with customers by organising and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.</p><p>● To manage the Digital Platforms.</p><p>● Have a strong understanding of digital tools in the area of PPC, SEO, SMM, brand auditing process, etc</p><p>● Managing marketing calendars for online and offline events.</p><p>● Managing the stakeholders effectively for business optimisation</p><p>● To coach and develop the team in the light of current practices and tools.</p><p>Experience:</p><p>Candidates having at least 7 years plus hands on experience in all functional areas of Marketing.</p><p>Education:</p><p>Bachelors or Masters in Marketing</p><p>Any Certification in Digital Marketing will be preferred.</p><p>Skills:</p><p>● Knowledge of performance marketing including success metrics, behavioural and demographic targeting and ROI-driven optimisation techniques, spanning marketing and sales.</p><p>● This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics.</p><p>● Work experience as Manager / Senior Manager preferably within IT/Service Based industry</p><p>● Experience running successful marketing campaigns</p><p>● Having IRL experience is preferred.</p><p>● Solid knowledge of web analytics, Google Adwords, FB Ads, SEO SEMRush, etc.</p><p>● Experience with CRM software</p><p>● Managing a team with the ability to set and prioritize goals</p><p>● Understanding of marketing tools, it&rsquo;s usage and optimization of budget.</p><p>Work Location: In person</p>

Senior Marketing Manager

Confidential Careers

<div>
 <p>
  We represent a highly reputable and globally recognized financial services company. With a strong focus on online trading and investment solutions, our organization has built a solid reputation in the industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We specialize in providing a wide range of trading instruments to our diverse clientele, including foreign exchange (Forex) currency pairs, commodities, indices, cryptocurrencies, and more. Our advanced trading platforms empower traders worldwide to access the global financial markets and execute their trading strategies effectively.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our company operates globally, catering to clients from various regions and jurisdictions. We adhere to regulatory frameworks in each country where we operate, ensuring compliance and offering a secure trading environment for our clients. We prioritise client protection and maintain strict confidentiality in all our dealings.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Position Purpose
  </strong>
 </p>
 <p>
  As the Senior Marketing Manager, you will lead the positioning, promotion, and go-to-market strategy of our unique trading program. You&rsquo;ll play a strategic and executional role - bridging market needs, customer insights, and product capabilities to drive growth and engagement.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  Market Research &amp; Insights
 </p>
 <ul>
  <li>
   Conduct in-depth research on the proprietary trading &amp; CFD broker landscape, including industry trends, competitor offerings, trader behaviors, and regional market dynamics.
  </li>
  <li>
   Build and maintain trader personas to inform messaging, campaigns, and feature prioritization.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Product Positioning &amp; Messaging
 </p>
 <ul>
  <li>
   Develop and refine clear value propositions and messaging tailored to different trader personas and segments.
  </li>
  <li>
   Propose strategic differentiation strategies to strengthen market appeal.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Go-to-Market Strategy &amp; Launch Planning
 </p>
 <ul>
  <li>
   Plan and execute go-to-market campaigns for new product features, program milestones, and updates.
  </li>
  <li>
   Own end-to-end launch planning&mdash;including messaging frameworks, timelines, team enablement materials, and internal communication.
  </li>
  <li>
   Collaborate with content and marketing teams to deliver multi-channel campaigns (email, website, social, paid, etc.).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Sales &amp; Marketing Enablement
 </p>
 <ul>
  <li>
   Create and maintain sales support materials such as pitch decks, product one-pagers, FAQs, and battlecards.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Campaign Performance &amp; Analytics
 </p>
 <ul>
  <li>
   Define and track KPIs for marketing initiatives, user acquisition, engagement, and program success.
  </li>
  <li>
   Deliver reporting and actionable insights to optimize campaign effectiveness and inform product decisions.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   At least 8 years of experience in product marketing, preferably in fintech, trading, or financial services.
  </li>
  <li>
   Proven ability to craft positioning, launch products, and execute go-to-market strategies, with strong knowledge of the retail trading sector, trading platforms, proprietary trading, and trader motivations.
  </li>
  <li>
   Excellent communication skills and ability to collaborate cross-functionally.
  </li>
  <li>
   Data-driven mindset with proficiency in campaign analytics and performance tools.
  </li>
  <li>
   Ability to work in a fast-paced environment, managing multiple projects simultaneously.
  </li>
 </ul>
 <p>
 </p>
</div>


Majid Al Futtaim

<div>
 <p>
  <strong>
   BUSINESS INTRODUCTION
  </strong>
 </p>
 <p>
  Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie &amp; Fitch, &amp; Vox Cinemas. We believe in making Great Moments for Everyone, Every day.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB TITLE
  </strong>
 </p>
 <p>
  Retail Media Marketing Senior Manager | MAF Retail | UAE Corporate Head Office
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ROLE SUMMARY
  </strong>
 </p>
 <p>
  The
  <strong>
   Senior Manager, Marketing - Retail Media
  </strong>
  will drive the strategic marketing agenda for Precision Media, strengthening market positioning, accelerating commercial growth, and deepening engagement with advertisers. Operating at the intersection of commercial operations, sales, and product, the role will translate Precision Media&rsquo;s data, media capabilities, and omnichannel solutions into compelling narratives that generate demand and revenue.
 </p>
 <p>
  The role will own a
  <strong>
   commercial marketing strategy
  </strong>
  and calendar tailored to Precision Media, creating scalable programs and distinctive advertiser engagement moments, including proprietary events, partner activations, and industry initiatives that strengthen relationships and unlock monetization across onsite, offsite, and in-store channels. It will also provide
  <strong>
   brand and communications leadership
  </strong>
  , shaping the external narrative, defining the platform&rsquo;s value proposition, and driving thought leadership to establish credibility and differentiation in the market. Finally, the role will lead
  <strong>
   go-to-market enablement
  </strong>
  , developing high-impact sales and marketing materials that equip commercial teams to engage advertisers effectively and deliver a consistent, unified market presence.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ROLE PROFILE
  </strong>
 </p>
 <ul>
  <li>
   Develop and manage the annual Precision Media commercial marketing calendar, aligning initiatives with retail shopping moments, advertiser demand cycles, and commercial priorities.
  </li>
  <li>
   Design and execute scalable programs and advertiser engagement initiatives, including proprietary events, partner activations, and industry programs that drive advertiser adoption and revenue growth.
  </li>
  <li>
   Partner with commercial &amp; operations, product, and sales teams to ensure initiatives are aligned with monetization opportunities and commercial objectives.
  </li>
  <li>
   Define and communicate Precision Media&rsquo;s value proposition to advertisers, agencies, and partners.
  </li>
  <li>
   Shape the external narrative through thought leadership, partner marketing programs, and industry storytelling to establish credibility and differentiation in the market.
  </li>
  <li>
   Lead the development of advertiser engagement formats, including the Precision Media Annual event, partner summits, category showcases, innovation days, and thought leadership events.
  </li>
  <li>
   Own the development of sales and marketing materials, including sales decks, product narratives, case studies, media kits, and industry presentations.
  </li>
  <li>
   Translate product capabilities, data assets, and measurement solutions into clear and compelling advertiser value propositions.
  </li>
  <li>
   Ensure consistent positioning across onsite, offsite, and in-store media solutions.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   REQUIREMENTS
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in marketing, Business, Economics, Communication, or any other related field
  </li>
  <li>
   10+ years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce or digital advertising environments.
  </li>
  <li>
   Strong strategic omnichannel marketing and brand positioning expertise.
  </li>
  <li>
   Experience developing go-to-market strategies and sales enablement programs.
  </li>
  <li>
   Proficient in media performance and marketing analytics tools.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   WHAT WE OFFER
  </strong>
 </p>
 <ul>
  <li>
   At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
  </li>
  <li>
   Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  </li>
  <li>
   Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
  </li>
 </ul>
</div>


Senior Marketing Manager - Retail Media

TALENTMATE

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 Senior Marketing Manager, Deliveroo Plus (Maternity Cover)
 <br/>
 <br/>
 Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand &amp; Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it&rsquo;s a push notification, social campaign, or packaging design&mdash;we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.
 <br/>
 <br/>
 We&rsquo;re looking for a
 <strong>
  Senior Marketing Manager, Deliveroo Plus
 </strong>
 to join our
 <strong>
  Middle East
 </strong>
 team for a
 <strong>
  fixed-term maternity cover contract
 </strong>
 . In this role, you will own the end-to-end marketing strategy for Deliveroo Plus across the UAE, Kuwait, and Qatar, driving subscriber acquisition and long-term loyalty.
 <br/>
 <br/>
 What You&rsquo;ll Be Doing
 <br/>
 <br/>
 You&rsquo;ll be joining the
 <strong>
  Middle East Marketing
 </strong>
 team. You will be the primary owner of the Deliveroo Plus growth engine, collaborating with local and international teams to refine our subscription value proposition and hit ambitious commercial goals.
 <br/>
 <br/>
 <strong>
  Here&rsquo;s What Your Day-to-day Might Look Like
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Subscriber Acquisition: Develop and execute multi-channel marketing strategies to drive new sign-ups, focusing on converting free-trial users into long-term paid subscribers.
  </li>
  <li>
   Retention &amp; Loyalty: Implement sophisticated lifecycle marketing and personalised experiences to reduce churn and deepen customer engagement with the Plus programme.
  </li>
  <li>
   Data Analysis &amp; ROI: Closely monitor KPIs and acquisition costs (CAC) to optimise channel performance and ensure marketing spend is delivering maximum value.
  </li>
  <li>
   CVP &amp; Pricing Strategy: Partner with Product and Central teams to refine subscription packages, trial offers, and the overall Customer Value Proposition (CVP).
  </li>
  <li>
   Campaign Optimisation: Lead the planning and testing of creative assets and marketing messages, using a "test, learn, and scale" approach to improve ROI.
  </li>
  <li>
   Global Collaboration: Work across geographies, aligning local Middle East initiatives with global Plus strategies to ensure a consistent and high-quality brand experience.
   <br/>
   <br/>
  </li>
 </ul>
 What You&rsquo;ll Need to Thrive
 <br/>
 <br/>
 Our ideal candidate is a growth-obsessed marketer who thrives on data and possesses the operational grit to manage high-volume workstreams.
 <br/>
 <br/>
 <ul>
  <li>
   Extensive Expertise: Minimum 10 years in growth marketing, with at least 4 years specifically focused on subscription-based models.
  </li>
  <li>
   Analytical Mastery: High proficiency in data analysis and customer segmentation, with the ability to turn complex data into actionable growth tactics.
  </li>
  <li>
   Digital Marketing Depth: Proven experience in paid and owned media, CRM, and Conversion Rate Optimisation (CRO).
  </li>
  <li>
   Strategic Influence: Ability to use customer insights to build long-term retention strategies and influence senior stakeholders across different geographies.
  </li>
  <li>
   Execution at Pace: A track record of delivering high-quality work with speed and accuracy in a fast-paced, sometimes ambiguous environment.
  </li>
  <li>
   Collaborative Spirit: Excellent communication skills with a passion for building relationships and motivating cross-functional teams.
   <br/>
   <br/>
  </li>
 </ul>
 Why Join Us?
 <br/>
 <br/>
 At Deliveroo, You&rsquo;ll Do Work That Matters, Solving Real-world Problems In a Three-sided Marketplace That&rsquo;s Constantly Evolving. We&rsquo;re Food Lovers, Problem Solvers, Community Builders And More, Brought Together By a Shared Drive To Make Things Better. Working Here You Can Expect To
 <br/>
 <br/>
 🔧
 <strong>
  Make a visible impact every day
  <br/>
  <br/>
 </strong>
 Your work directly improves experiences for customers, partners and riders.
 <br/>
 <br/>
 🌱
 <strong>
  Learn fast in an entrepreneurial environment
  <br/>
  <br/>
 </strong>
 Work close to the market with autonomy, pace and real responsibility.
 <br/>
 <br/>
 🧠
 <strong>
  Build a career, not just a role
  <br/>
  <br/>
 </strong>
 Stretch yourself, develop new skills and grow as the business evolves.
 <br/>
 <br/>
 🌎
 <strong>
  Deliver together in an inclusive culture
  <br/>
  <br/>
 </strong>
 Collaborative, values-driven teams that support how you work best.
 <br/>
 <br/>
 We aim to create a fair process that lets your skills shine&mdash;our interview typically includes 3-4 stages. Find more about how we hire here.
 <br/>
 <br/>
 Our Global Structure
 <br/>
 <br/>
 Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we&rsquo;re unlocking new possibilities as one global team.
 <br/>
 <br/>
 Diversity, Equity and Inclusion
 <br/>
 <br/>
 At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We&rsquo;re committed to fostering an environment where everyone can do their best work and feel they belong.
 <br/>
 <br/>
 We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
 <br/>
 <br/>
 If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you&rsquo;ll have the opportunity to let us know once you&rsquo;ve submitted your application. We&rsquo;ll share details on how to request support so we can ensure you have a fair and equitable experience.
 <br/>
 <br/>
 If you&rsquo;re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we&rsquo;d love to hear from you!
 <br/>
 <br/>
 Job Details
 <br/>
 <br/>
 Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: https://deliveroo.co.uk Job Function: Sales Company Industry/
 <br/>
 <br/>
 Sector: Software Development
 <br/>
 <br/>
 What We Offer
 <br/>
 <br/>
 <strong>
  About The Company
  <br/>
  <br/>
 </strong>
 Searching, interviewing and hiring are all part of the professional life. The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof. Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.
 <br/>
 <br/>
 Report
 <br/>
 <br/>
 Disclaimer: talentmate.com is only a platform to bring jobseekers &amp; employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@talentmate.com.
</div>


Senior Marketing Manager Deliveroo Plus

Xsolla

<div><div><p>We are looking for a Senior Manager, Xsolla Mall Marketing who is commercially driven, deeply familiar with the gaming industry, and motivated by building go-to-market programs that connect game publishers, creators, and players in a single marketplace experience.</p>
<p>
Xsolla Mall is Xsolla's consumer-facing gaming marketplace &mdash; a destination for purchasing games, topping up in-game currency, claiming rewards, and discovering new titles. It is also the platform through which Xsolla is building a new model for co-branded game commerce: scalable partner pages that combine a game, a payment method, a creator, or a brand into a single, high-conversion, co-marketed experience.</p>
<p>
This role owns the marketing strategy that makes Xsolla Mall commercially successful today &mdash; and positions it to evolve into something larger. You will define how we partner with publishers to launch and promote titles, how we structure seasonal campaigns and promotional programming, how we bring creator storefronts to life, and how we scale our co-branded page model into a repeatable, high-volume growth channel. As Mall expands to surface new Xsolla products and services, this role grows with it.</p>
<p>
Strong commercial instincts and a genuine passion for games are essential. The ability to manage complex multi-partner campaigns, build structured go-to-market frameworks, and influence product and BD stakeholders will be central to your success. If you thrive at the intersection of gaming, digital commerce, and creator culture &mdash; and want to help build the marketing infrastructure for a platform with genuine global ambition &mdash; we would love to hear from you.</p>
</div>
<h3 class="jobSectionHeader"><b>About Us</b></h3><div>
<p>
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.</p>
<p>
For more information, visit xsolla.com.</p>
</div><h3 class="jobSectionHeader"><b>
Responsibilities
</b></h3><div><h3 class="jobSectionHeader"><b>Marketplace Commercial Strategy &amp; Seasonal Programming</b></h3>
<ul>
<li><p>Own the Xsolla Mall marketing roadmap &mdash; a rolling calendar of publisher launches, promotional campaigns, seasonal activations, and platform milestones aligned to the gaming industry's release and events calendar.</p>
</li>
<li><div>Define and execute bundle mechanics, limited-time offers, and promotional structures in partnership with BD and game publishers to drive conversion, transaction volume, and partner retention.</div>
</li>
<li><div>Develop co-marketing frameworks for publisher and partner campaigns &mdash; from onboarding a new title through to featured placement, promotional activation, and performance review.</div>
</li>
<li><div>Identify and program seasonal and cultural moments (major game releases, esports events, gaming tentpoles) as Mall campaigns, collections, or themed activations.</div>
</li>
<li><p>Work with the Content &amp; Marketplace Operations Manager to ensure the marketing roadmap is reflected accurately in Mall's homepage, featured placements, and campaign surfaces.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Publisher &amp; Partner Go-to-Market</b></h3>
<ul>
<li><p>Serve as the marketing partner for game publishers and BD on Mall &mdash; defining how new titles are launched, featured, and promoted across the platform.</p>
</li>
<li><div>Build and maintain a publisher marketing playbook: what partners can expect from Mall marketing support, how campaigns are structured, and how performance is measured and reported back.</div>
</li>
<li><div>Develop co-marketing programs with payment partners &mdash; including co-branded page activations, exclusive offers for payment provider customers, and reward-linked promotional mechanics.</div>
</li>
<li><div>Collaborate closely with BD, Data, Design and Operations to ensure campaign timing, creative requirements, and launch readiness are aligned before publishers go live.</div>
</li>
<li><p>Establish feedback loops with BD and Creator Success to ensure publisher and creator satisfaction with Mall's marketing support.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Co-Branded Pages &amp; Creator Footprint</b></h3>
<ul>
<li><p>Own the marketing strategy for Mall's co-branded page model &mdash; scalable combinations of game, payment partner, and creator that serve as high-conversion, co-marketed experiences for partners and publishers.</p>
</li>
<li><div>Develop the GTM framework for new co-branded page types as Mall's page model evolves (e.g., payment partner pages, retail integrations, telecom partnerships, brand collaborations) &mdash; defining how they are positioned, launched, and commercially activated.</div>
</li>
<li><div>Maintain a clear point of view on how creator storefronts fit within Mall's broader commercial architecture &mdash; understanding the creator footprint on the platform and ensuring it is coherent with Mall's partner and publisher programming.</div>
</li>
<li><div>Work in close partnership with the XPN Marketing Director to ensure the creator presence on Mall is synergistic with XPN's creator acquisition and activation programs &mdash; avoiding duplication and maximising cross-platform impact.</div>
</li>
<li><p>This role does not own creator GTM directly; that sits with XPN Marketing. This role ensures Mall's commercial page model accounts for the creator dimension and that both functions are aligned on how creator traffic and attribution flows through the platform.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Consumer Marketing &amp; Platform Growth</b></h3>
<ul>
<li><p>Define and lead consumer-facing marketing programs that drive awareness, new user acquisition, and repeat engagement on Xsolla Mall.</p>
</li>
<li><div>Partner with SEO to ensure game pages, creator storefronts, and category pages are positioned for organic discovery &mdash; including content strategy, metadata standards, and programmatic page quality.</div>
</li>
<li><div>Collaborate with Paid Media to build performance marketing campaigns aligned to Mall's highest-value promotional windows and partner launches.</div>
</li>
<li><p>Develop the marketing strategy for Mall's rewards and loyalty mechanics &mdash; including how Xsolla Points, Xsolla Gold, and Backpack integration are positioned and promoted to drive engagement and return visits.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Platform Evolution &amp; Expanding Scope</b></h3>
<ul>
<li><p>As Xsolla Mall evolves to surface additional Xsolla products and services, lead the marketing strategy for new categories as they come into scope &mdash; from server rentals and gift cards today to emerging product integrations in the future.</p>
</li>
<li><div>Serve as the marketing stakeholder in Mall product roadmap discussions &mdash; providing input on feature prioritization, partner tooling, and new surface development from a commercial and consumer marketing lens.</div>
</li>
<li><div>Contribute to the strategic narrative for Mall as Xsolla's consumer portal: how it is positioned to players, creators, publishers, and the broader market as the platform grows.</div>
</li>
<li><p>Maintain a point of view on competitive positioning and use that to inform differentiation strategy.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Performance, Measurement &amp; Reporting</b></h3>
<ul>
<li><p>Own the marketing performance framework for Xsolla Mall: define KPIs, set targets aligned to business objectives, and report on outcomes in quarterly reviews with leadership.</p>
</li>
<li><div>Track commercial marketing KPIs including campaign conversion rate, partner-attributed GMV, CTR on featured placements, creator storefront performance, and new user acquisition cost.</div>
</li>
<li><div>Partner with Data and Ops teams to build the measurement infrastructure that connects page-level and campaign-level performance to broader platform health metrics.</div>
</li>
<li><p>Present performance findings and strategic recommendations to the VP of Marketing, Head of XPN, and Finance as required.</p>
</li>
</ul></div><h3 class="jobSectionHeader"><b>Qualifications &amp; Skills</b></h3><div>
<h3 class="jobSectionHeader"><b>Required</b></h3>
<ul>
<li><p>6&ndash;10 years of experience in marketplace marketing, digital commerce, games publishing, or platform marketing &mdash; with a genuine understanding of how the gaming industry works commercially.</p>
</li>
<li><div>Direct experience with digital game commerce: how publishers bring titles to market, how bundles and promotions are structured, and what drives conversion in gaming storefronts.</div>
</li>
<li><div>Experience owning a seasonal promotional marketing roadmap across multiple publisher or partner relationships simultaneously.</div>
</li>
<li><div>Strong commercial instincts: able to structure co-marketing deals, evaluate campaign ROI, and make spend and prioritization decisions with confidence.</div>
</li>
<li><div>Track record of working cross-functionally with BD, Product, and Paid Media &mdash; and influencing stakeholders without direct authority.</div>
</li>
<li><div>Analytical enough to own a performance reporting framework and adjust strategy based on what the data shows.</div>
</li>
<li><p>Excellent communicator: able to represent marketing priorities clearly to Product, Finance, and Executive leadership, and to write briefs, strategies, and campaign plans that others can execute from.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Preferred</b></h3>
<ul>
<li><p>Background working with game publishers, payment providers, or gaming platform partnerships (Steam, Epic, GOG, Humble, Fanatical, or similar).</p>
</li>
<li><div>Experience with creator or influencer marketing programs featuring performance attribution, affiliate structures, or creator-branded commerce.</div>
</li>
<li><div>Familiarity with SEO-driven content scale strategies &mdash; particularly in the context of large catalog pages, programmatic page generation, or games database marketing.</div>
</li>
<li><div>Understanding of gaming loyalty and rewards mechanics (virtual currencies, Backpack-style inventory, quest completion loops) and how these are used as marketing tools.</div>
</li>
<li><p>Comfort working alongside engineering and product teams in fast-moving product environments where the platform is still being built.</p>
</li>
</ul></div><div><p>We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we're not just building a business; we're cultivating a community that values creativity, collaboration, and the transformative power of play.</p>
</div><div>
<h2 class="jobSectionHeader"><b>Equal Employment Opportunity Statement</b></h2>
<p>
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.</p>
<p>
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.</p>
<h2 class="jobSectionHeader"><b>
Criminal History Consideration</b></h2>
<p>
For the Senior Manager, Xsolla Mall Marketing role, we will conduct a background check that may include criminal history check and employment verification.</p>
<h2 class="jobSectionHeader"><b>
Rights Under the Fair Chance Act</b></h2>
<p>
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.</p>
<p>
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.</p>
</div>
<p>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Senior Marketing Manager, Xsolla Mall

Si-ware Systems

<div><h3 class="jobSectionHeader"><b>Why this role at Si-Ware Systems</b></h3><p>
Si-Ware Systems is entering a defining phase of growth following the acquisition of NeoSpectra by BUCHI. This transition requires Si-Ware to build and scale many capabilities from scratch: from global go-to-market structures and brand positioning to demand generation engines and international channel support. All aligned with a clear and ambitious strategic direction to expand the uses of our technology in global high-tech markets.</p><p>
We are looking for a Senior Marketing Manager who wants to do more than execute campaigns. This role offers the opportunity to take ownership during a pivotal transformation phase, shape how a high-tech portfolio is positioned globally, and build a marketing engine designed to scale from the ground up.</p><p>
This is a leadership opportunity for a seasoned B2B marketer who thrives in complex, technology-driven environments and wants to play a central role in driving change, structure, and market expansion.</p><h3 class="jobSectionHeader"><b>
Role Overview</b></h3><p>
As Senior Marketing Manager, you will lead the execution, optimization, and scaling of Si-Ware&rsquo;s marketing initiatives across multiple audiences, geographies, and product lines. You will oversee campaign performance, manage internal and external resources, and ensure marketing efforts are aligned with business objectives.</p><p>
You will play a central role in strengthening brand positioning, increasing market visibility, improving lead quality, and building a scalable marketing function to support a growing portfolio. You will also drive AI-driven marketing practices, using data, automation, and predictive analytics to enhance targeting and performance. Beyond execution, you will own the transformation of marketing into a structured, performance-driven function that scales with the business.</p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><h4 class="jobSectionHeader"><b>
Marketing Strategy Execution</b></h4><ul><li>
Lead the implementation of the company&rsquo;s marketing strategy across digital and offline channels.</li><li>
Translate high-level objectives into structured campaign plans with clear timelines and deliverables.</li><li>
Oversee multi-channel campaigns including paid media, content marketing, email marketing, and events.</li><li>
Identify performance gaps and proactively introduce strategic adjustments that accelerate growth.</li><li>
Ensure consistent messaging and positioning across all touchpoints.</li></ul><h4 class="jobSectionHeader"><b>
Team Leadership &amp; Capability Development</b></h4><ul><li>
Elevate marketing from execution-focused to performance-led and strategically aligned operation.</li><li>
Lead, mentor, and develop marketing team members to ensure high performance and accountability.</li><li>
Identify capability gaps and recruit key roles to strengthen execution capacity.</li><li>
Establish clear processes, workflows, and performance standards.</li><li>
Foster a culture of ownership, collaboration, and data-driven decision-making.</li></ul><h4 class="jobSectionHeader"><b>
Performance &amp; Marketing Operations</b></h4><ul><li>
Introduce and scale AI-enabled marketing practices, including AI-driven demand generation, predictive analytics for lead scoring, and intelligent audience segmentation.</li><li>
Oversee demand generation efforts and lead quality improvement initiatives.</li><li>
Monitor and lead the optimization of key performance metrics including CPL and CAC.</li><li>
Ensure accurate reporting dashboards and regular performance reviews.</li><li>
Drive continuous optimization across campaigns and channels.</li></ul><h4 class="jobSectionHeader"><b>
Agency &amp; International Campaign Management</b></h4><ul><li>
Manage and evaluate external agencies and partners.</li><li>
Oversee localized marketing efforts in key international markets.</li><li>
Ensure brand consistency and performance standards across regions.</li><li>
Drive structured collaboration between internal teams and external partners.</li></ul><h4 class="jobSectionHeader"><b>
Cross-Functional Collaboration</b></h4><ul><li>
Work closely with Product Management and Product Marketing to align messaging and go-to-market activities.</li><li>
Collaborate with Sales and Business Development to improve lead handover and feedback loops.</li><li>
Support event strategy, prioritization, and execution in coordination with commercial teams.</li></ul><h4 class="jobSectionHeader"><b>
Brand &amp; Market Presence</b></h4><ul><li>
Strengthen Si-Ware&rsquo;s visibility in global B2B technology markets.</li><li>
Ensure marketing communications reflect the company&rsquo;s innovation, credibility, and engineering excellence.</li><li>
Build scalable programs that expand reach, audience engagement, and market authority.</li></ul><p></p><h4 class="jobSectionHeader"><b><br>
Experience &amp; Background</b></h4><ul><li>
13+ years of experience in B2B marketing.</li><li>
Experience with B2B marketing on a global scale (North America, Europe, Asia).</li><li>
Strong track record in multi-channel demand generation and campaign management.</li><li>
Proven success in managing marketing teams and external agencies.</li><li>
Strong preference for experience in high-tech, hardware, SaaS, industrial, embedded systems, or deep-tech environments.</li></ul><h4 class="jobSectionHeader"><b>
Skills &amp; Capabilities</b></h4><ul><li>
Strong leadership and people management skills.</li><li>
Solid understanding of marketing performance metrics and funnel optimization.</li><li>
Experience supervising marketing automation and CRM-driven workflows.</li><li>
Analytical mindset with the ability to turn data into actionable decisions.</li><li>
Structured, organized, and comfortable operating in dynamic environments.</li><li>
Hands-on attitude when required.</li></ul><p></p><h3 class="jobSectionHeader"><b>
Working Model</b></h3><p>
This role is based in Cairo. In-office presence is the primary working model to ensure close collaboration with engineering, product, and other cross-functional teams. We maintain a degree of flexibility for remote work when appropriate and aligned with business needs, while preserving the high level of cross-functional engagement required in a technology-driven environment.</p></div><p></p>

Senior Marketing Manager - B2B, Tech

Blue Book Global

<div><div>Leading E-commerce Company</div><div>
UAE</div><div>
Senior</div></div>
<br><div><div><div><div><h2 class="jobSectionHeader"><b>About the Role</b></h2><p>
We are seeking an experienced Digital Marketing Manager to lead our marketing initiatives across multiple channels.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><ul><li>
Develop and execute comprehensive digital marketing strategies</li><li>
Manage a team of 5+ marketing specialists</li><li>
Drive customer acquisition and retention campaigns</li><li>
Analyze campaign performance and optimize ROI</li><li>
Collaborate with product and sales teams</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
What We Need</b></h2><ul><li>
7+ years of digital marketing experience</li><li>
Proven track record in e-commerce</li><li>
Strong analytical and leadership skills</li><li>
Experience with marketing automation tools</li><li>
Excellent communication skills</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
What You'll Get</b></h2><ul><li>
Competitive salary + bonus</li><li>
Health insurance</li><li>
Annual flight allowance</li><li>
Professional development budget</li><li>
Flexible working arrangements</li></ul></div></div></div></div><p></p>

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