senior marketing manager

Visa

<div>Company Description 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters &mdash; to you, to your community, and to the world.
Progress starts with you. 
Job Description 
The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results.
Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.
Key Responsibilities:<ul><li>
Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks</li><li>
Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products</li><li>
Define and execute the NALP Passion Point strategy across platforms such as sports, music, culture, and entertainment</li><li>
Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on ground activations</li><li>
Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives</li><li>
Identify and manage strategic partnerships that enhance Visa brand visibility and relevance</li><li>
Manage agencies and external partners to ensure high quality execution across markets</li><li>
Track and optimize performance against key brand and business metrics including awareness, engagement, usage, and campaign effectiveness</li><li>
Monitor consumer and cultural trends across NALP and apply insights to continuously optimize brand activation</li></ul>
Scope and Decision Making:<ul><li>
Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategies</li><li>
Makes independent decisions on campaign planning, partner activation, and budget allocation within agreed plans</li><li>
Influences cross functional and market stakeholders through strong collaboration and data driven insights</li><li>
Leads project based teams and agency partners without direct people management responsibility</li></ul>
Key Performance Indicators:<ul><li>
Improvement in Visa brand awareness, relevance, and preference across NALP</li><li>
Performance of market development campaigns measured through adoption and usage metrics</li><li>
Impact of passion point activations on brand engagement and consideration</li><li>
Return on investment from brand campaigns and partnerships</li><li>
Successful delivery of regional brand activations across priority markets</li></ul>
Key Stakeholders:
Internal:<ul><li>
Brand Director NALP</li><li>
Regional Marketing</li><li>
Product and Digital</li><li>
Communications</li><li>
Analytics</li><li>
Local Market Marketing Teams</li></ul>
External:<ul><li>
Marketing and creative agencies</li><li>
Media partners</li><li>
Passion point partners</li><li>
Sports, culture, and entertainment platforms</li></ul>
Market Specific Requirements:<ul><li>
Based in Pakistan</li><li>
Willingness to travel across NALP markets as required</li><li>
Strong understanding of consumer behavior and market dynamics in emerging or developing markets</li><li>
Experience Leading Brands across Telecom, FMCG, Tech industries, etc</li></ul>
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. 
Qualifications 
Eight to twelve years of marketing experience with a strong focus on brand management and brand activation 
Proven experience leading integrated brand campaigns across multiple markets 
Experience delivering market development or growth focused marketing initiatives 
Strong experience developing and executing passion point strategies such as sports, music, or culture 
Proven ability to manage agencies and cross functional stakeholders in a regional environment 
Strong analytical and communication skills with fluency in English required 
Willingness and ability to travel across NALP markets as required 
Additional Information 
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Senior Marketing Manager

Si-ware Systems

<div><h3 class="jobSectionHeader">Why this role at Si-Ware Systems</h3>
Si-Ware Systems is entering a defining phase of growth following the acquisition of NeoSpectra by BUCHI. This transition requires Si-Ware to build and scale many capabilities from scratch: from global go-to-market structures and brand positioning to demand generation engines and international channel support. All aligned with a clear and ambitious strategic direction to expand the uses of our technology in global high-tech markets.
We are looking for a Senior Marketing Manager who wants to do more than execute campaigns. This role offers the opportunity to take ownership during a pivotal transformation phase, shape how a high-tech portfolio is positioned globally, and build a marketing engine designed to scale from the ground up.
This is a leadership opportunity for a seasoned B2B marketer who thrives in complex, technology-driven environments and wants to play a central role in driving change, structure, and market expansion.<h3 class="jobSectionHeader">
Role Overview</h3>
As Senior Marketing Manager, you will lead the execution, optimization, and scaling of Si-Ware&rsquo;s marketing initiatives across multiple audiences, geographies, and product lines. You will oversee campaign performance, manage internal and external resources, and ensure marketing efforts are aligned with business objectives.
You will play a central role in strengthening brand positioning, increasing market visibility, improving lead quality, and building a scalable marketing function to support a growing portfolio. You will also drive AI-driven marketing practices, using data, automation, and predictive analytics to enhance targeting and performance. Beyond execution, you will own the transformation of marketing into a structured, performance-driven function that scales with the business.<h3 class="jobSectionHeader">
Key Responsibilities</h3><h4 class="jobSectionHeader">
Marketing Strategy Execution</h4><ul><li>
Lead the implementation of the company&rsquo;s marketing strategy across digital and offline channels.</li><li>
Translate high-level objectives into structured campaign plans with clear timelines and deliverables.</li><li>
Oversee multi-channel campaigns including paid media, content marketing, email marketing, and events.</li><li>
Identify performance gaps and proactively introduce strategic adjustments that accelerate growth.</li><li>
Ensure consistent messaging and positioning across all touchpoints.</li></ul><h4 class="jobSectionHeader">
Team Leadership &amp; Capability Development</h4><ul><li>
Elevate marketing from execution-focused to performance-led and strategically aligned operation.</li><li>
Lead, mentor, and develop marketing team members to ensure high performance and accountability.</li><li>
Identify capability gaps and recruit key roles to strengthen execution capacity.</li><li>
Establish clear processes, workflows, and performance standards.</li><li>
Foster a culture of ownership, collaboration, and data-driven decision-making.</li></ul><h4 class="jobSectionHeader">
Performance &amp; Marketing Operations</h4><ul><li>
Introduce and scale AI-enabled marketing practices, including AI-driven demand generation, predictive analytics for lead scoring, and intelligent audience segmentation.</li><li>
Oversee demand generation efforts and lead quality improvement initiatives.</li><li>
Monitor and lead the optimization of key performance metrics including CPL and CAC.</li><li>
Ensure accurate reporting dashboards and regular performance reviews.</li><li>
Drive continuous optimization across campaigns and channels.</li></ul><h4 class="jobSectionHeader">
Agency &amp; International Campaign Management</h4><ul><li>
Manage and evaluate external agencies and partners.</li><li>
Oversee localized marketing efforts in key international markets.</li><li>
Ensure brand consistency and performance standards across regions.</li><li>
Drive structured collaboration between internal teams and external partners.</li></ul><h4 class="jobSectionHeader">
Cross-Functional Collaboration</h4><ul><li>
Work closely with Product Management and Product Marketing to align messaging and go-to-market activities.</li><li>
Collaborate with Sales and Business Development to improve lead handover and feedback loops.</li><li>
Support event strategy, prioritization, and execution in coordination with commercial teams.</li></ul><h4 class="jobSectionHeader">
Brand &amp; Market Presence</h4><ul><li>
Strengthen Si-Ware&rsquo;s visibility in global B2B technology markets.</li><li>
Ensure marketing communications reflect the company&rsquo;s innovation, credibility, and engineering excellence.</li><li>
Build scalable programs that expand reach, audience engagement, and market authority.</li></ul><h4 class="jobSectionHeader"> 
Experience &amp; Background</h4><ul><li>
10+ years of experience in B2B marketing.</li><li>
Experience with B2B marketing on a global scale (North America, Europe, Asia).</li><li>
Strong track record in multi-channel demand generation and campaign management.</li><li>
Proven success in managing marketing teams and external agencies.</li><li>
Strong preference for experience in high-tech, hardware, SaaS, industrial, embedded systems, or deep-tech environments.</li></ul><h4 class="jobSectionHeader">
Skills &amp; Capabilities</h4><ul><li>
Strong leadership and people management skills.</li><li>
Solid understanding of marketing performance metrics and funnel optimization.</li><li>
Experience supervising marketing automation and CRM-driven workflows.</li><li>
Analytical mindset with the ability to turn data into actionable decisions.</li><li>
Structured, organized, and comfortable operating in dynamic environments.</li><li>
Hands-on attitude when required.</li></ul><h3 class="jobSectionHeader">
Working Model</h3>
This role is based in Cairo. In-office presence is the primary working model to ensure close collaboration with engineering, product, and other cross-functional teams. We maintain a degree of flexibility for remote work when appropriate and aligned with business needs, while preserving the high level of cross-functional engagement required in a technology-driven environment.</div>

GUS Germany GmbH

<div><h4 class="jobSectionHeader">Your Responsibilities
</h4>We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.
The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders.
This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines 
Marketing Ownership &amp; Leadership (Dubai Campus)<ul><li>
Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site</li><li>
Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE</li><li>
Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions</li><li>
Own the local marketing budget, including planning, allocation, and ROI evaluation</li><li>
Select, brief, and manage external agencies, freelancers, and vendors as required</li></ul>
Website Relaunch &amp; Digital Platform Leadership<ul><li>
Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes</li><li>
Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders</li><li>
Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives</li><li>
Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site</li><li>
Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)</li></ul> 
Campaigns, Channels &amp; Content<ul><li>
Plan, execute, and optimize integrated online and offline marketing campaigns</li><li>
Own and operate UE Dubai&rsquo;s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking</li><li>
Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content</li><li>
Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)</li></ul>
Events, Fairs &amp; On-Ground Marketing<ul><li><ul><li>Plan, manage, and evaluate events, fairs, school visits, and on-campus activations</li></ul></li><li><ul><li>Coordinate all marketing-related logistics, materials, and follow-ups independently</li></ul></li><li><ul><li>Ensure strong on-site brand presence and consistent messaging</li></ul></li></ul>
Analytics, Market Intelligence &amp; Portfolio Input<ul><li>
Conduct market and competitor analysis within the UAE higher education landscape</li><li>
Provide structured insights and recommendations to support portfolio development positioning, and program launches</li><li>
Track performance across channels and campaigns, turning data into clear actions and decisions</li><li>
Take clear ownership of marketing&rsquo;s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.</li></ul> 
Reporting &amp; Collaboration<ul><li>
Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)</li><li>
Work closely with internal teams and external partners while maintaining clear ownership and accountability</li></ul><h4 class="jobSectionHeader">
Your profile</h4>
Experience &amp; Skills<ul><li>
University degree in Marketing, Business Administration, or a related field</li><li>
5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments</li><li>
Proven experience owning end-to-end marketing initiatives (strategy execution reporting)</li><li>
Strong background in social media management, content creation, campaign planning, and events</li><li>
Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)</li><li>
Performance marketing experience is a plus, but not mandatory</li></ul>
Mindset &amp; Way of Working<ul><li>
Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision</li><li>
Comfortable operating in a high-workload, high-paced environment</li><li>
Confident communicator who can stand their ground with senior stakeholders</li><li>
Creative thinker with a logical, analytical, and solution-oriented mindset</li><li>
Strong prioritization skills and the ability to stay focused under pressure</li><li>
Hands-on mentality - willing to both design strategy and execute daily tasks</li></ul>
Language &amp; Tools<ul><li>
Fluent English (written and spoken); Arabic is a strong advantage</li><li>
Confident user of MS Office / Google Workspace</li></ul><h4 class="jobSectionHeader">
Why us?</h4><ul><li>
A high-impact senior role with real ownership and visibility</li><li>
Dynamic, international campus environment in Dubai</li><li>
30 days of vacation</li><li>
Health care and preventive care options</li><li>
Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept</li></ul><h4 class="jobSectionHeader">
About us</h4><div>
The University of Europe for Applied Sciences (UE) is a vibrant and dynamic institution that is dedicated to providing top-quality education to students from all around the world. Our programmes are delivered in English and/or German language, and with more than 100 nationalities represented on campus, we are proud to have one of the most diverse student bodies in Europe. Our campus locations in Berlin, Potsdam, Hamburg, Iserlohn, and Dubai (UAE) provide a truly international experience for our students and staff alike.</div><div></div><div> 
At UE, we are more than just a university &ndash; we are a family and we believe our employees are our most valuable asset, and we are committed to creating a supportive and inclusive work environment where everyone can thrive. As part of the Global University Systems (GUS) network, we offer a wide range of professional development opportunities, including bachelor's and master's degree programs, language courses, and executive education. With approximately 87,000 students across 57 locations worldwide, GUS provides an unparalleled international network for learning and collaboration.</div><div></div><div> 
If you are passionate about education and want to join a dynamic and innovative institution that values diversity, quality teaching, and its people, then we invite you to join our UE family today. www.ue-germany.com</div></div>

University of Europe for Applied Sciences Dubai

<div>
 Your Responsibilities
 
 
 We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.
 
 
 The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders.
 
 
 This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines
 
 
 
 Marketing Ownership &amp; Leadership (Dubai Campus)
 
 
 
 <ul>
 <li>
 Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site
 </li>
 <li>
 Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE
 </li>
 <li>
 Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions
 </li>
 <li>
 Own the local marketing budget, including planning, allocation, and ROI evaluation
 </li>
 <li>
 Select, brief, and manage external agencies, freelancers, and vendors as required
 
 
 </li>
 </ul>
 
 Website Relaunch &amp; Digital Platform Leadership
 
 
 
 <ul>
 <li>
 Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes
 </li>
 <li>
 Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders
 </li>
 <li>
 Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives
 </li>
 <li>
 Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site
 </li>
 <li>
 Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)
 
 
 </li>
 </ul>
 
 Campaigns, Channels &amp; Content
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize integrated online and offline marketing campaigns
 </li>
 <li>
 Own and operate UE Dubai&rsquo;s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking
 </li>
 <li>
 Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content
 </li>
 <li>
 Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)
 
 
 </li>
 </ul>
 
 Events, Fairs &amp; On-Ground Marketing
 
 
 
 <ul>
 <li>
 </li>
 <li>
 Plan, manage, and evaluate events, fairs, school visits, and on-campus activations
 </li>
 <li>
 </li>
 <li>
 Coordinate all marketing-related logistics, materials, and follow-ups independently
 </li>
 <li>
 </li>
 <li>
 Ensure strong on-site brand presence and consistent messaging
 
 
 </li>
 </ul>
 
 Analytics, Market Intelligence &amp; Portfolio Input
 
 
 
 <ul>
 <li>
 Conduct market and competitor analysis within the UAE higher education landscape
 </li>
 <li>
 Provide structured insights and recommendations to support portfolio development positioning, and program launches
 </li>
 <li>
 Track performance across channels and campaigns, turning data into clear actions and decisions
 </li>
 <li>
 Take clear ownership of marketing&rsquo;s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.
 
 
 </li>
 </ul>
 Reporting &amp; Collaboration
 
 
 <ul>
 <li>
 Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)
 </li>
 <li>
 Work closely with internal teams and external partners while maintaining clear ownership and accountability
 
 
 </li>
 </ul>
 Your profile
 
 
 
 Experience &amp; Skills
 
 
 
 <ul>
 <li>
 University degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments
 </li>
 <li>
 Proven experience owning end-to-end marketing initiatives (strategy &rarr; execution &rarr; reporting)
 </li>
 <li>
 Strong background in social media management, content creation, campaign planning, and events
 </li>
 <li>
 Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)
 </li>
 <li>
 Performance marketing experience is a plus, but not mandatory
 
 
 </li>
 </ul>
 
 Mindset &amp; Way of Working
 
 
 
 <ul>
 <li>
 Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision
 </li>
 <li>
 Comfortable operating in a high-workload, high-paced environment
 </li>
 <li>
 Confident communicator who can stand their ground with senior stakeholders
 </li>
 <li>
 Creative thinker with a logical, analytical, and solution-oriented mindset
 </li>
 <li>
 Strong prioritization skills and the ability to stay focused under pressure
 </li>
 <li>
 Hands-on mentality - willing to both design strategy and execute daily tasks
 
 
 </li>
 </ul>
 
 Language &amp; Tools
 
 
 
 <ul>
 <li>
 Fluent English (written and spoken); Arabic is a strong advantage
 </li>
 <li>
 Confident user of MS Office / Google Workspace
 
 
 </li>
 </ul>
 Why us?
 
 
 <ul>
 <li>
 A high-impact senior role with real ownership and visibility
 </li>
 <li>
 Dynamic, international campus environment in Dubai
 </li>
 <li>
 30 days of vacation
 </li>
 <li>
 Health care and preventive care options
 </li>
 <li>
 Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept
 
 
 </li>
 </ul>
 Apply for this job
 
 
 
 About Us
 
 
 
 The University of Europe for Applied Sciences (UE) is a vibrant and dynamic institution that is dedicated to providing top-quality education to students from all around the world. Our programmes are delivered in English and/or German language, and with more than 100 nationalities represented on campus, we are proud to have one of the most diverse student bodies in Europe. Our campus locations in Berlin, Potsdam, Hamburg, Iserlohn, and Dubai (UAE) provide a truly international experience for our students and staff alike.
 
 
 At UE, we are more than just a university &ndash; we are a family and we believe our employees are our most valuable asset, and we are committed to creating a supportive and inclusive work environment where everyone can thrive. As part of the Global University Systems (GUS) network, we offer a wide range of professional development opportunities, including bachelor's and master's degree programs, language courses, and executive education. With approximately 87,000 students across 57 locations worldwide, GUS provides an unparalleled international network for learning and collaboration.
 
 
 If you are passionate about education and want to join a dynamic and innovative institution that values diversity, quality teaching, and its people, then we invite you to join our UE family today. www.ue-germany.com
</div>

Golf Saudi

<div>
 
 
 Job Summary:
 
 
 
 Manage Marketing activities and projects, ensuring high-quality execution, stakeholder coordination, and timely reporting in line with Golf Saudi standards.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Conduct market research and benchmarking to identify best practices, competitive positioning, and insights to inform marketing strategies
 </li>
 <li>
 Develop marketing strategies, roadmaps, budgets, and guidelines, overseeing implementation across digital, print, and social media campaigns
 </li>
 <li>
 Maintain and enforce Golf Saudi&rsquo;s brand identity by developing and monitoring brand guidelines, ensuring consistency across marketing efforts
 </li>
 <li>
 Plan and execute advertising and marketing campaigns, managing relationships with internal teams and external agencies to ensure high-quality outcomes
 </li>
 <li>
 Develop and implement activation programs and community initiatives to promote engagement and align with Golf Saudi&rsquo;s CSR objectives
 </li>
 <li>
 Oversee media buying operations to optimize campaign reach and effectiveness, ensuring strategic alignment with marketing goals
 </li>
 <li>
 Track and analyze marketing performance measures, including campaign results, and provide actionable insights through reporting
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 
 Educational Background:
 
 
 
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field.
 
 
 
 Experience:
 
 
 
 +6 years of experience in marketing, brand management, or campaign execution, including managing projects, vendors, and cross-functional stakeholders.
 
 
 
 Technical Skills:
 
 
 
 Marketing strategy and campaign planning, Brand guidelines governance, Agency and vendor coordination, Media buying coordination, Budget oversight and planning, Team/partner management, Campaign reporting and analytics
 
 
 
 Soft Skills:
 
 
 <ul>
 <li>
 People management, planning and prioritization, stakeholder management, communication, problem-solving, attention to detail.
 </li>
 </ul>
 
 
 
</div>

Sofcom Private Limited

Strategy &amp; Positioning<ul><li>Build and execute a full-funnel marketing strategy aligned with expansion goals.</li><li>Drive positioning/messaging for enterprise buyers in regulated industries.</li></ul>Demand Gen &amp; Funnel Optimization<ul><li>Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).</li><li>Define/refine MQL/SQL criteria with Sales and improve conversion quality.</li><li>Launch and manage multi-touch nurture journeys for 6&ndash;12 month sales cycles.</li><li>Set up attribution, reporting, and funnel dashboards for decision-making.</li></ul>ABM &amp; Enterprise Growth<ul><li>Implement and run Account-Based Marketing (ABM) for high-value accounts.</li><li>Create campaigns for target regions (North America / MENA) and priority ICPs.</li></ul>Team &amp; Execution<ul><li>Lead and develop the marketing team (content, digital, ops).</li><li>Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, executive content.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Product, and Customer Success to drive pipeline, win-rate, and expansion.</li></ul>Requirements (Must-Have)<ul><li>5+ years in B2B product/SaaS marketing, with 2+ years in a leadership role.</li><li>Proven experience marketing to enterprise buyers with long sales cycles (6+ months).</li><li>Hands-on experience managing the funnel in HubSpot/Salesforce (or similar CRM/MA tools).</li><li>Strong capability in ABM strategy (tools like 6sense/Terminus/Demand base are a plus).</li><li>Demonstrated track record of improving lead-to-customer conversion and pipeline outcomes.</li><li>Strong analytics mindset (attribution, funnel metrics, CRO testing) and communication skills.</li></ul>Job Type: Full-timeWork Location: In person

Novi Pure

Key Responsibilities:<ul><li>Lead strategic marketing initiatives, brand management, campaigns, and content creation.</li><li>Partner with sales and commercial teams to support business growth and revenue generation.</li><li>Build relationships with exporters, SMEs, corporates, chambers of commerce, and trade networks.</li><li>Plan and execute trade events, roundtables, and industry engagements to enhance visibility.</li><li>Oversee marketing budgets, agencies, and ensure compliance with global brand standards.</li><li>Provide market insights and thought leadership to strengthen commercial conversations.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>7&ndash;8 years in B2B or commercial marketing, preferably in logistics, shipping, trade finance, FMCG, or corporate services.</li><li>Proven experience in partnering with sales teams to drive revenue and market growth.</li><li>Strong strategic thinking, commercial acumen, and hands-on execution skills.</li><li>Excellent communication, stakeholder management, and leadership capabilities.</li></ul>Why Join Us:<ul><li>Lead marketing strategy for a globally recognized logistics brand in Pakistan.</li><li>Drive relationship-based growth and enable commercial success.</li><li>Work in a dynamic, collaborative, and strategic business-facing role.</li></ul>Job Type: Full-timeWork Location: In person

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