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senior marketing specialist

PepsiCo

<div>
 
 Overview
 
 
 
 The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning &amp; execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Develop &amp; deploy marketing initiatives for the Key project. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
 </li>
 <li>
 Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities
 </li>
 <li>
 Assist SMM in managing the Project related activities
 </li>
 <li>
 Continuously monitor brand performance and competitor activities
 </li>
 <li>
 Recommend &amp; coordinate the execution of market research
 </li>
 <li>
 Sales volume plan achievement for Colas
 </li>
 <li>
 Responsible for Share, SOS &amp; CTS scores
 </li>
 <li>
 GRPs and CPRPs value enhancements and efficiencies
 </li>
 <li>
 Assist SMM in project budget management
 </li>
 <li>
 Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
 </li>
 <li>
 Ensure suppliers are selected as per the GCS process and execute their duties as expected of them
 </li>
 <li>
 Interact with:
 </li>
 <li>
 Bottler GMs &amp; Sales Managers for Selling of Marketing Activities
 </li>
 <li>
 Franchise Managers for co-coordinating activities &amp; evaluation
 </li>
 <li>
 Finance Managers for budgeting, forecasting &amp; control requirement
 </li>
 <li>
 Creative and Media/Digital agencies for program delivery
 
 
 </li>
 </ul>
 Trade and Channel Development
 
 
 <ul>
 <li>
 Below the line support such as design and producing POS
 </li>
 <li>
 Conduct regular market visits and keep the Franchise / Commercial team updated with the learning&rsquo;s
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 MBA from a reputable local or international university
 </li>
 <li>
 Driving for results
 </li>
 <li>
 Collaborating &amp; Influencing Skills
 </li>
 <li>
 Must be skilled in analysis and problem solving and have excellent project and financial management skills
 </li>
 <li>
 Creating an Inclusive Environment
 
 
 </li>
 </ul>
 Competencies:
 
 
 <ul>
 <li>
 Creativity, analytical experience.
 </li>
 <li>
 Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans.
 </li>
 <li>
 Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
 </li>
 <li>
 Product/Package Innovation &amp; Commercialization
 </li>
 <li>
 Advertising &amp; Creative Development
 </li>
 <li>
 Agency Leadership
 </li>
 <li>
 Consumer/Customer Promotions, events development and In-Store Merchandising
 </li>
 <li>
 Media Strategy and execution.
 </li>
 <li>
 System Alignment &amp; Execution
 </li>
 </ul>
</div>

Senior Brand Manager - Colas

Podium

<div>
 At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.
 
 
 Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes&rsquo; Next Billion Dollar Startups, Forbes&rsquo; Cloud 100, the Inc. 5000, and Fast Company&rsquo;s World&rsquo;s Most Innovative Companies.
 
 
 At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!
 
 
 
 Job Overview
 
 :
 
 
 The Employer Branding Specialist is responsible for enhancing and promoting our company&rsquo;s reputation as an employer of choice. This role involves creating and implementing strategies that showcase the company culture, values, and unique work environment to attract top talent. The position works closely with the HR and Marketing teams to build a strong employer brand both internally and externally.
 
 
 
 Responsibilities
 
 :
 
 
 <ul>
 <li>
 Develop and execute a comprehensive employer branding strategy to attract, engage, and retain top talent.
 </li>
 <li>
 Create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to showcase the company&rsquo;s culture, employee stories, and benefits.
 </li>
 <li>
 Manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others.
 </li>
 <li>
 Partner with the recruitment team to ensure that the employer brand is consistently communicated during the hiring process.
 </li>
 <li>
 Enhance the internal referral program with targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors.
 </li>
 <li>
 Develop programs to encourage employees to advocate for the company as a great place to work.
 </li>
 <li>
 Ensure that the employer brand aligns with the overall corporate brand and messaging.
 </li>
 <li>
 Measure the effectiveness of branding campaigns using metrics such as candidate engagement, application rates, and feedback from new hires.
 </li>
 <li>
 Stay informed about market trends, competitor employer branding strategies, and best practices.
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Human Resources, Communications, or a related field.
 </li>
 <li>
 3+ years of experience in employer branding, recruitment marketing, or related HR functions.
 </li>
 <li>
 Strong written and verbal communication skills.
 </li>
 <li>
 Experience with social media platforms and content creation.
 </li>
 <li>
 Creative thinking with the ability to develop and execute unique branding strategies.
 </li>
 <li>
 Strong analytical skills and experience in using data to drive decision-making.
 </li>
 <li>
 Proficiency in tools such as Canva, Adobe Creative Suite, and social media management tools (Hootsuite, Sprout Social, etc.) is a plus.
 </li>
 <li>
 Operate in US time zone (Mountain Time) -- 8pm - 4am PKT
 </li>
 <li>
 This is a hybrid role and you would be required to work onsite a few days out of the week.
 
 
 </li>
 </ul>
 
 Preferred Skills
 
 :
 
 
 <ul>
 <li>
 Experience in video production and editing.
 
 
 </li>
 </ul>
 
 NOTE: This is an onsite role. We are open to both Lahore and Islamabad.
 
</div>

Employer Branding Specialist -  Lahore/Islamabad

Milele Motors FZE

<div>Role Overview
The Senior Performance Marketer will be responsible for developing and executing data-driven marketing campaigns across Meta, Google, and LinkedIn platforms to drive leads, optimize conversion funnels, and maximize ROAS. You will own the full performance marketing strategy, including campaign design, implementation, tracking, reporting, and continuous optimization.
Key Responsibilities<ul>
<li>Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and LinkedIn.</li>
<li>Conduct conversion rate optimization (CRO) on landing pages and funnels, identifying blockers and opportunities for improvement.</li>
<li>Set up and maintain proper tracking using GA4, Google Tag Manager (GTM), and Search Console to ensure accurate data attribution.</li>
<li>Perform A/B testing for ad creatives, CTAs, and landing pages to continuously improve campaign performance.</li>
<li>Collaborate with creative teams to develop high-converting ad creatives tailored to each stage of the funnel.</li>
<li>Utilize Microsoft Excel/Google Sheets for campaign analysis, forecasting, and budget planning.</li>
<li>Prepare and present detailed performance reports, insights, and recommendations to stakeholders.</li>
<li>Optional but preferred: Oversee basic SEO audits and suggest optimizations for improved organic reach.</li></ul>
Required Skills &amp; Qualifications<ul>
<li>4 to 5 years of hands-on experience in Performance Marketing, preferably in the automotive or service industry.</li>
<li>Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.</li>
<li>In-depth experience with Google Analytics 4 (GA4), GTM, and Search Console.</li>
<li>Proven track record of managing budgets, optimizing CPAs, and scaling performance campaigns.</li>
<li>Strong knowledge of landing page optimization principles and experience using CRO tools.</li>
<li>Advanced Excel skills (pivot tables, lookups, charts) and experience preparing campaign dashboards.</li>
<li>Excellent analytical, problem-solving, and communication skills.</li>
<li>Bonus: Familiarity with basic SEO tools and practices.</li></ul></div>

Senior Performance Marketer

Sigi Technologies PVT LTD

Job Title: Performance MarketerCompany: Sigi Technologies Location: 2nd Floor, Bhutta Plaza, 2A Kibriya Town, Near Ali Town Orange Line Train Station, Raiwind Road, Lahore Employment Type: Full-TimeAbout Sigi TechnologiesAt Sigi Technologies, we lead the way in software design and development, specializing in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design. As we grow our SaaS and B2B tech offerings, we are scaling our digital marketing capabilities and are in search of a strategic, hands-on expert to lead performance campaigns.Position OverviewWe are looking for a Performance Marketing Specialist to take ownership of our paid media strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. This role requires a strategic thinker with strong executional capability, well-versed in full-funnel marketing for B2B tech and long-funnel products. You will be responsible for driving qualified leads and optimizing campaigns to achieve revenue goals.Responsibilities<ul><li>Lead the planning, setup, and day-to-day management of paid campaigns across Google (Search, Display, Video), Meta, LinkedIn, and YouTube.</li><li>Implement advanced conversion tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Manage audience segmentation, targeting, and retargeting across channels to optimize every stage of the marketing funnel.</li><li>Develop and maintain performance dashboards and visual reporting tools to track KPIs.</li><li>Analyze campaign results and provide actionable insights on creative performance, audience behavior, and budget allocation.</li><li>Collaborate with content, design, and sales teams to align messaging and lead generation strategy.</li><li>Stay ahead of platform updates, digital trends, and performance benchmarks.</li></ul>Requirements<ul><li>Minimum 3&ndash;5 years of experience in performance marketing, with at least 1 year in a senior role.</li><li>Proven expertise in running campaigns on Google Ads, Meta, LinkedIn, and YouTube.</li><li>Strong experience with GA4, Google Tag Manager, and conversion tracking best practices.</li><li>Deep understanding of B2B lead generation and long-funnel marketing strategies.</li><li>Analytical mindset with strong experience in performance reporting, dashboard tools (e.g., Data Studio, Looker).</li><li>Confident in managing and optimizing full-funnel paid media campaigns independently.</li><li>Excellent communication skills.</li></ul>How to ApplyPlease apply by uploading your resume to the Indeed job posting for the Senior Performance Marketer position at Sigi Technologies. Alternatively, you may share your resume directly at hr@sigitechnologies.com.Job Type: Full-timePay: Rs80,000.00 - Rs180,000.00 per monthWork Location: In person

Performance Marketing Specialist

Medline Industries

Position Summary:Metaline Group is seeking a highly skilled Export Marketing and Communications Specialist to represent the company in both local and international markets. The ideal candidate will possess excellent English communication skills (speaking, writing, and listening), a strong creative and artistic mindset, and expertise in graphic design and website maintenance. This role demands a proactive and inventive professional capable of showcasing Metaline Group&rsquo;s brand and products with creativity and professionalism.Key Responsibilities:1. Act as the primary representative of Metaline Group in export markets, engaging with clients and stakeholders locally and internationally.2. Develop and deliver persuasive, clear, and culturally appropriate communication in English across various platforms including email, presentations, and video calls.3. Design creative marketing materials, digital content, and visual assets that reflect the company&rsquo;s brand identity and appeal to diverse audiences.4. Manage and update the company&rsquo;s website, ensuring content is current, visually appealing, and technically functional.5. Collaborate with sales, product, and management teams to develop export strategies and promotional campaigns/Lead management6. Identify new market opportunities and contribute ideas for innovative marketing approaches and product promotion.7. Maintain strong knowledge of export regulations, market trends, and competitor activities to support strategic decision-making.8. Provide timely reports on market feedback, customer interactions, and promotional activities to senior management.Qualifications and Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Graphic Design, or a related field.</li><li>Excellent command of English &mdash; fluent in speaking, writing, and listening.</li><li>Proven experience in graphic design with proficiency in software such as Adobe Creative Suite (Photoshop, Illustrator, etc.).</li><li>Experience managing and maintaining corporate websites (CMS platforms like WordPress preferred).</li><li>Strong creativity and an artistic eye with the ability to invent and develop new ideas.</li><li>Good interpersonal and presentation skills for effective communication with international clients.</li><li>Ability to work independently and manage multiple projects under tight deadlines.</li><li>Familiarity with export processes and international trade is a plus.</li></ul>Personal Attributes:<ul><li>Creative thinker and problem solver with an innovative approach to challenges.</li><li>Detail-oriented with strong organisational skills.</li><li>Energetic and proactive with excellent teamwork and collaboration abilities.</li></ul>Employee Level: Senior Executive OfficerReporting To: Executive DirectorJob Type: Contract Contract length: 12 monthsPay: Rs70,000.00 - Rs80,000.00 per monthWork Location: In person

Export Marketing and Communications Specialist

GTechSources

About Us: GTechSources is a leading, multidimensional product-based software house and a certified technology company in the U.S., dedicated to supporting businesses on their growth journey. We specialize in developing modern marketing strategies, innovative web solutions, and impactful designs.Responsibilities:<ul><li>We are looking for an experienced Social Media Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts.</li><li>The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies like ours.</li><li>The ideal candidate will have a passion for marketing and technology.</li><li>You will be well-versed in the concepts surrounding social media marketing and how the internet can be a powerful tool for driving revenue growth.</li><li>You will be tech-savvy, intuitive, and full of creative ideas to enhance our marketing campaigns.</li><li>Assist in developing strategies to build a lasting digital connection with consumers.</li><li>Plan and monitor the company's ongoing presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).</li><li>Launch optimized online advertisements via Facebook Boosts, stories, and updates to increase company and brand awareness.</li><li>Be actively involved in SEO efforts (keyword research, image optimization, etc.).</li><li>Prepare online newsletters and promotional emails, and organize their distribution through various channels.</li><li>Provide creative ideas for content marketing and update the website accordingly.</li><li>Collaborate with designers to improve user experience.</li><li>Measure the performance of Social Media Marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.).</li><li>Stay updated on online marketing trends and ensure strategies are up-to-date.</li><li>Maintain partnerships with media agencies and vendors.</li></ul>Requirements:<ul><li>Proven experience as a Social Media Marketing Specialist or in a similar role.</li><li>Excellent understanding of social media marketing concepts and best practices.</li><li>Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.</li><li>Strong knowledge of web analytics tools (e.g., Google Analytics, SEMrush, ScreamingFrog, Moz, etc.).</li><li>Skilled in creative content writing.</li><li>Strong analytical mindset and critical thinking skills.</li><li>Excellent communication and interpersonal skills.</li><li>Bachelor's degree in Marketing or a relevant field.</li><li>Minimum of 3+ years of relevant experience.</li></ul>What We Offer:<ul><li>Market-competitive salary.</li><li>Weekends off (Saturday and Sunday).</li><li>22 paid holidays.</li><li>Medical reimbursement.</li><li>Referral bonus.</li><li>Overtime payment.</li><li>Learning and development benefits.</li><li>Opportunities for professional growth and development.</li><li>A collaborative and innovative work environment.</li></ul>Working Hours:<ul><li>12:00 PM &ndash; 9:00 PM</li></ul>Experience:<ul><li>Social Media Marketing Specialist: 3+ years (Preferred)</li></ul>Work Location: In personJob Type: Full-timeAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Have you worked with AI tools for social media marketing?</li><li>Please note that this is an onsite position, and our standard operating hours are from 12 PM to 9 PM, Monday to Friday. Are you available and willing to work during these hours?</li><li>Have you worked with e-commerce platforms or digital marketing</li><li>Have you worked with foreign companies, clients, or international platforms?</li><li>What is your current salary?</li><li>What is your salary expectation?</li><li>Have you worked with IT companies or software houses?</li></ul>Experience:<ul><li>Social Media Marketing Specialist: 3 years (Required)</li></ul>Location:<ul><li>Lahore (Preferred)</li></ul>Work Location: In person

Social Media Specialist – 3+ Years Experience

Tricircle Technical Services LLC 

We are a fast-growing company looking for a skilled and results-oriented Digital Marketing Specialist to strengthen and expand our online presence. The ideal candidate should have proven expertise in social media management, paid advertising, SEO, Google Ads, and overall digital marketing strategy.Responsibilities:<ul><li>Manage and grow social media channels (Facebook, Instagram, LinkedIn, TikTok, etc.)</li><li>Plan, launch, and optimize paid campaigns across Facebook, Instagram, Google, and YouTube</li><li>Track campaign performance, optimize for ROI, and reduce cost per acquisition</li><li>Develop and implement SEO strategies to boost organic rankings</li><li>Manage Google Ads, Display Ads, and Retargeting campaigns</li><li>Create and execute engaging content strategies across digital platforms</li><li>Analyze data, prepare performance reports, and provide actionable insights</li><li>Keep up to date with the latest digital marketing tools, trends, and best practices</li></ul>Requirements:<ul><li>Proven experience as a Digital Marketing Specialist or similar role</li><li>Strong proficiency in Facebook Ads Manager and Google Ads</li><li>In-depth knowledge of SEO, SEM, and content marketing</li><li>Familiarity with email marketing, remarketing, and automation tools</li><li>Strong analytical and problem-solving skills</li><li>Excellent communication and creative thinking abilities</li><li>Awareness of current digital marketing and social media trends</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs80,000.00 per monthWork Location: In person

On-Site Digital Marketing Expert

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