senior marketing specialist

My Digital People

Job Summary:The Email Marketing Specialist is responsible for developing and executing effective email marketing campaigns to drive customer engagement, retention, and conversion. This role includes crafting email copy, building segmented lists, analyzing performance metrics, and ensuring brand consistency. The ideal candidate is creative, analytical, and skilled at using email marketing platforms.Key Responsibilities:<ul><li>Campaign Development: Plan, create, and execute email marketing campaigns, including newsletters, product promotions, and customer lifecycle emails.</li><li>Content Creation: Write compelling email content that aligns with brand voice and goals, with a focus on driving engagement and conversions.</li><li>Segmentation &amp; Targeting: Build and maintain email lists and perform segmentation to target specific audiences effectively.</li><li>A/B Testing: Conduct A/B testing on email elements like subject lines, content, visuals, and CTAs to optimize campaign performance.</li><li>Automation: Set up automated email workflows for customer onboarding, re-engagement, abandoned cart recovery, and more.</li><li>Performance Analysis: Track and analyze email metrics (e.g., open rates, click-through rates, conversion rates) and use data insights to improve future campaigns.</li><li>Compliance &amp; Deliverability: Ensure email marketing efforts comply with CAN-SPAM and GDPR regulations, maintain list hygiene, and optimize email deliverability.</li><li>Collaboration: Work with designers, product marketers, and other stakeholders to create visually appealing and relevant email content.</li><li>Customer Engagement: Monitor customer feedback and interactions, refining email strategies to foster a strong customer-brand relationship.</li></ul>Skills &amp; Qualifications:<ul><li>Technical Proficiency: Experience with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or Marketo.</li><li>Copywriting Skills: Strong ability to write clear, concise, and persuasive email content.</li><li>Analytical Skills: Familiarity with Google Analytics and data interpretation to assess email performance and optimize campaigns.</li><li>A/B Testing Knowledge: Understanding of A/B testing principles and best practices for continuous improvement.</li><li>Automation Expertise: Experience setting up and managing automated email workflows and customer journey mapping.</li><li>Design Sense: Basic understanding of design principles and experience with creating visually appealing emails (familiarity with HTML/CSS is a plus).</li><li>Project Management: Strong organizational and time management skills to manage multiple campaigns and deadlines.</li></ul>Preferred Qualifications:<ul><li>Experience: 3-5 years of experience in email marketing.</li><li>Education: Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.</li><li>Knowledge : Familiarity with Customer Relationship Management (CRM) tools, and managing subscriber data.</li><li>Certification: Certification in email marketing or digital marketing (optional but advantageous).</li></ul>What We Offer:<ul><li>Competitive salary and benefits.</li><li>Opportunities for learning and professional development.</li><li>A collaborative and dynamic work environment</li></ul>Females are Encouraged to Apply!!!Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Junior Email Marketing Specialist

OOP Technologies

OOP Technologies is Hiring a LinkedIn Expert / Social Media Specialist (Senior Level)We are seeking a highly skilled and creative LinkedIn Expert / Social Media Specialist with strong experience in the tech industry. The ideal candidate must have 4&ndash;5 years of hands-on experience in managing LinkedIn presence, personal branding, lead generation, and social media strategy for technology-based companies. This role requires expertise in content creation, audience engagement, analytics, and building a powerful digital footprint.Key Responsibilities:Develop and execute a strong LinkedIn strategy to enhance brand visibility and generate quality leads.Manage company and leadership profiles on LinkedIn with consistent, high-quality content.Create engaging posts, articles, carousels, and video content tailored to tech audiences.Optimize profiles for maximum reach, engagement, and credibility.Execute targeted LinkedIn outreach campaigns for lead generation and business development.Track analytics, monitor performance, and prepare monthly reports with actionable insights.Stay updated with social media trends, platform updates, and best practices. Specially within the IT industry.Collaborate with design and marketing teams to maintain brand consistency across platforms.Handle community engagement, respond to messages/comments, and grow a relevant audience.Requirements:4&ndash;5 years of professional experience in Social Media Management / LinkedIn Optimization, within the tech industry is mandatory.Strong hands-on experience in LinkedIn branding, optimization, content creation, and lead generation.Solid understanding of SEO-friendly content, digital marketing, and IT service offerings.Excellent English communication skills (written and verbal).Proficiency in using social media analytics tools and scheduling platforms.Strong creativity, attention to detail, and ability to deliver high-quality content consistently.Ability to manage multiple platforms and campaigns in a fast-paced environment.Timings: 8:00 PM &ndash; 5:00 AMJob Type: OnsiteLocation: Iqbal Town, LahoreJob Type: Full-timePay: Up to Rs150,000.00 per monthWork Location: In person

Senior LinkedIn Expert

HR POD Careers

<div>
 
 Requirements:
 
 
 
 <ul>
 <li>
 5+ years of experience in marketing, brand growth, or growth hacking roles
 </li>
 <li>
 Proven experience in growth marketing and growth hacking methodologies
 </li>
 <li>
 Strong command of social media management and content strategy
 </li>
 <li>
 Hands-on experience with paid campaigns, marketing funnels, and analytics
 </li>
 <li>
 Ability to build and execute end-to-end marketing strategies
 </li>
 <li>
 Creative, analytical, and execution-focused mindset
 </li>
 <li>
 Ability to work in fast-paced, experiment-driven environments
 
 
 
 </li>
 </ul>
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Lead growth hacking initiatives to scale the company and portfolio brands
 </li>
 <li>
 Own and manage social media strategy and execution across platforms
 </li>
 <li>
 Drive brand positioning, visibility, and demand generation initiatives
 </li>
 <li>
 Plan and execute performance-driven marketing campaigns
 </li>
 <li>
 Manage marketing activities for both the company brand and client portfolio
 </li>
 <li>
 Analyze performance data, track KPIs, and continuously optimize for growth
 </li>
 <li>
 Collaborate with sales, design, and leadership teams to align marketing with business objectives
 
 </li>
 </ul>
</div>

Senior Growth Marketing Lead (Onsite, Lahore, PKR Salary)

Do it Right Pakistan

The Expert Marketing Manager will be responsible for planning, leading, and executing result-oriented marketing campaigns to attract qualified leads, build brand trust, and grow our digital presence in the immigration sector. The ideal candidate must have hands-on experience in performance marketing, lead generation, and social media campaigns for service-based businesses.Responsibilities:1. Complete Marketing Strategy &amp; Content Planning2. Setting Monthly targets and run campaigns according to them.3. Lead digital marketing campaigns across all platforms (including implementation of SEO stretagies), oversaw their performance and do neccessory changes as per requirement.4. Lead social media team, guide them about content &amp; design according to trends5. Ad&rsquo;s Performance Tracking (Leads, Reach, Conversions)6. Manage Brand Positioning across online &amp; offline channels7. Create Engaging Content and Promotional Material8. Track &amp; Analyse campaign results, prepare detailed reports and develop stretegies to get better ROI.9. Conduct market research and competitor analysis.10. Train and mentor Digital Marketing TeamRequired Skills:1. Have ability to analyze and compete market trends2. Expert in marketing &amp; lead generating funnels.3. Strong experties of current digital marketing plateforms like Meta Ads, SEO, Tiktok, Google Ads etc.4. Atleast have lead 2-3 brands and proven experience of achieving target growth.5. Should be familiar with Marketing Automation Tools, and know how to work Smart6. Creative thinking and Problem Solving Mindset. Can think out of the box, Not just stick to old traditional marketing stretagies.7. Should know how to commute with Influncers regarding influncer marketing.8. Deep understanding of audience mindset and client behaviorJob Type: Full-timePay: Rs80,000.00 - Rs130,000.00 per monthWork Location: In person

Senior Marketing Manager

Napollo Software Design LLC.

Job Description:Job OverviewWe are looking for a highly skilled Senior Google Ads &amp; Meta Ads Expert with deep technical knowledge, proven experience in running performance-driven campaigns, and the ability to generate high-quality sales, leads, and inbound calls. The ideal candidate must have a strong background working with IT companies, digital products, e-commerce stores, and service-based businesses.You should be able to manage large budgets, diagnose technical issues, improve campaign efficiency, and consistently deliver measurable results.Key ResponsibilitiesGoogle Ads (Search, Display, Performance Max, YouTube)<ul><li>Build, optimize, and scale high-performing campaigns focusing on both sales and service-based lead generation.</li><li>Deep expertise in:</li><li>Keyword Quality Score optimization</li><li>Ad Rank &amp; Auction Insights analysis</li><li>Bidding strategies: TCPA, TROAS, Max Conversions, Enhanced CPC</li><li>Search Term analysis &amp; negative keyword segmentation</li><li>Ad relevance and landing page experience improvements</li><li>Manage and optimize Performance Max campaigns with structured asset groups.</li><li>Strong understanding of conversion tracking, GA4, Tag Manager, and custom event setup.</li><li>Run technical audits for:</li><li>Conversion attribution</li><li>Tracking discrepancies</li><li>Low-quality traffic issues</li><li>Conduct A/B testing for ad copies, landing pages, and audience strategies.</li><li>Build sales funnels and lead-gen flows to improve quality call generation and purchase conversions.</li></ul>Meta Ads (Facebook/Instagram)<ul><li>Develop and execute advanced Meta Ads strategies for e-commerce and service-based clients.</li><li>Expertise in:</li><li>Detailed audience segmentation</li><li>Interest + Lookalike layering</li><li>Retargeting sequences</li><li>CAPI (Conversions API) integration &amp; troubleshooting</li><li>Pixel setup, diagnostics, and event prioritization</li><li>Ability to create full-funnel campaign structures (TOF, MOF, BOF).</li><li>Run experiments and creative testing for CTR and ROAS improvement.</li><li>Combat ad fatigue, frequency issues, and audience overlap to maintain campaign efficiency.</li><li>Work closely with design teams for ad creative briefs and landing page improvements.</li></ul>Technical Skills Required<ul><li>Google Ads Certification (Search, Display, Video, Shopping preferred)</li><li>Strong expertise in Google Analytics 4 (GA4)</li><li>Hands-on experience with Google Tag Manager for event setup &amp; debugging</li><li>Working knowledge of Shopify, WordPress, WooCommerce, and common landing page tools</li><li>Strong data analysis skills using:</li><li>Looker Studio</li><li>Excel/Sheets</li><li>Reporting dashboards</li><li>Understanding of CRO (Conversion Rate Optimization) principles</li><li>Ability to manage $10,000&ndash;$100,000+ monthly ad spend across platforms</li><li>Skilled in attribution modeling, data-driven decisions, and forecasting</li></ul>Qualifications<ul><li>4+ years of in-depth experience running Google &amp; Meta Ads</li><li>Proven track record in scaling campaigns for IT services, SaaS, and E-commerce brands</li><li>Strong understanding of marketing analytics, funnels, and landing page performance</li><li>Excellent communication and reporting skills</li><li>Ability to handle multiple projects and work in a fast-paced agency/IT environment</li></ul>What We Offer<ul><li>Competitive salary</li><li>Growth-focused environment</li><li>Opportunity to work with international clients</li><li>Performance-based bonuses</li><li>Professional development &amp; certifications support</li></ul>OnsiteBahria Town Lahore5pm-2amJob Type: Full-timeJob Type: Full-timeWork Location: In person

Senior Google Ads & Meta Ads Specialist

AlHaadi Mobilya (SMC-PVT) Ltd

Job Title: Senior HR SpecialistCompany: Al Haadi Mobilya Location: Lahore, Pakistan Department: Human Resources Employment Type: Full-timeJob SummaryAl Haadi Mobilya is seeking an experienced and proactive Senior HR Specialist to manage and strengthen its human resources functions. The role involves overseeing recruitment, employee relations, performance management, and HR operations while ensuring compliance with company policies and labor laws.Key Responsibilities<ul><li>Lead end-to-end recruitment and selection processes for technical, sales, and managerial roles</li><li>Develop and implement HR policies, procedures, and SOPs aligned with company goals</li><li>Manage employee onboarding, confirmations, appraisals, and exit processes</li><li>Handle employee relations, grievances, and disciplinary matters professionally</li><li>Oversee attendance, leave management, and basic payroll coordination</li><li>Support performance management systems and KPI-based evaluations</li><li>Identify training needs and coordinate staff development initiatives</li><li>Ensure compliance with labor laws and company regulations</li><li>Maintain accurate employee records and HR documentation</li><li>Provide HR reports and insights to senior management</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Human Resources, Business Administration, or related field</li><li>Strong knowledge of HR policies, labor laws, and best practices</li><li>Proven experience in HR operations, preferably in manufacturing or furniture industry</li><li>Excellent communication, interpersonal, and conflict-resolution skills</li><li>Ability to handle confidential information with integrity</li><li>Strong organizational and leadership abilities</li><li>Proficiency in MS Office; HRIS experience is a plus</li></ul>Experience<ul><li>Minimum 5&ndash;8 years of HR experience, with at least 2&ndash;3 years in a senior HR role</li></ul>What We Offer<ul><li>Competitive salary based on experience</li><li>Opportunity to play a key role in a growing organization</li><li>Professional, respectful, and growth-oriented work environment</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs90,000.00 per monthWork Location: In person

Senior HR Specialist

Adroitsols

Job SummaryWe are seeking an experienced Email Marketing Specialist to manage and optimize email campaigns for our USA Packaging Campaign. The ideal candidate will be responsible for planning, executing, and analyzing email marketing campaigns that drive leads, conversions, and customer engagement within the US market.Key Responsibilities<ul><li>Create, schedule, and manage email campaigns targeting US customers</li><li>Develop compelling email copy, subject lines, and CTAs</li><li>Manage email lists, segmentation, and automation workflows</li><li>Monitor deliverability, open rates, CTR, and conversions</li><li>A/B test email content to improve performance</li><li>Ensure compliance with CAN-SPAM and email marketing best practices</li><li>Coordinate with sales and design teams for campaign alignment</li></ul>Requirements<ul><li>Proven experience as an Email Marketer or Email Marketing Specialist</li><li>Experience running campaigns for the US market (mandatory)</li><li>Strong copywriting skills in English</li><li>Hands-on experience with email tools (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, etc.)</li><li>Knowledge of lead generation and conversion optimization</li><li>Understanding of email compliance laws (CAN-SPAM, GDPR basics)</li><li>Ability to work independently and meet deadlines</li></ul>Preferred Qualifications<ul><li>Experience in packaging, manufacturing, or B2B campaigns</li><li>Knowledge of CRM systems</li><li>Experience with cold email outreach for US businesses</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Email Marketing Specialist – USA Packaging Campaign

Explore 1080+ Senior marketing specialist in Lahore Pakistan this January. Find roles across top companies and apply now to boost your career.