senior online marketing manager

Sanford Health

Careers With Purpose 
 
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint. 
 
Facility: GSS National Campus
 
Location: Sioux Falls, SD
 
Address: 4800 W 57th St, Sioux Falls, SD 57108, USA
 
Shift: 8 Hours - Day Shifts
 
Job Schedule: Full time
 
Weekly Hours: 40.00
 
Salary Range: $27.50 - $44.00 
 
Department Details 
 
This position will support our experience, brand, HR and external affairs service lines. The team-focused atmosphere encourages collaboration and has opportunities for skill development and career growth. 
 
Job Summary 
 
Builds effective, service-focused relationships with stakeholders within dedicated service lines. Embraces system thinking while focusing on regional needs. The Senior Marketing Specialist plays a key collaborative role in planning and delivering marketing projects that support the experience, brand, HR, and external affairs service lines. Working closely with a Marketing Business Partner, this role helps shape marketing strategies, align on priorities, and ensure projects progress smoothly from concept through execution. 
 
The Senior Marketing Specialist partners with teams across digital, creative, content, and brand to recommend and implement coordinated marketing efforts. They track project activities and results, sharing insights that support informed decision‑making and continuous improvement. 
 
The Senior Marketing Specialist participates in cross‑functional teams to understand stakeholder needs, support shared objectives, and ensure marketing efforts connect to broader organizational initiatives. This role also manages project costs within an established budget and helps maintain consistent brand standards across all materials. 
 
The ideal candidate thrives in a collaborative environment and is confident leading conversations with executive‑level stakeholders. This role requires strong stakeholder‑management skills, including setting clear expectations, facilitating productive discussions, and driving consensus to support shared goals. They bring strong communication, relationship‑building, and organizational abilities to ensure marketing efforts are aligned, effective, and well supported. 
 
Qualifications 
 
Bachelor&rsquo;s degree in marketing, communications, journalism, business or related field. 
 
Minimum of three years experience in related position. Strong writing and communications skills required. 
 
Benefits 
 
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits . 
 
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org . 
 
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment. 
 
Req Number: R-0251815
 
Job Function: Marketing and Communications
 
Featured: No

Senior Marketing Specialist

GUS Germany GmbH

<div><h4 class="jobSectionHeader">Your Responsibilities
</h4>We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.
The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders.
This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines 
Marketing Ownership &amp; Leadership (Dubai Campus)<ul><li>
Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site</li><li>
Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE</li><li>
Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions</li><li>
Own the local marketing budget, including planning, allocation, and ROI evaluation</li><li>
Select, brief, and manage external agencies, freelancers, and vendors as required</li></ul>
Website Relaunch &amp; Digital Platform Leadership<ul><li>
Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes</li><li>
Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders</li><li>
Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives</li><li>
Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site</li><li>
Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)</li></ul> 
Campaigns, Channels &amp; Content<ul><li>
Plan, execute, and optimize integrated online and offline marketing campaigns</li><li>
Own and operate UE Dubai&rsquo;s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking</li><li>
Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content</li><li>
Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)</li></ul>
Events, Fairs &amp; On-Ground Marketing<ul><li><ul><li>Plan, manage, and evaluate events, fairs, school visits, and on-campus activations</li></ul></li><li><ul><li>Coordinate all marketing-related logistics, materials, and follow-ups independently</li></ul></li><li><ul><li>Ensure strong on-site brand presence and consistent messaging</li></ul></li></ul>
Analytics, Market Intelligence &amp; Portfolio Input<ul><li>
Conduct market and competitor analysis within the UAE higher education landscape</li><li>
Provide structured insights and recommendations to support portfolio development positioning, and program launches</li><li>
Track performance across channels and campaigns, turning data into clear actions and decisions</li><li>
Take clear ownership of marketing&rsquo;s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.</li></ul> 
Reporting &amp; Collaboration<ul><li>
Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)</li><li>
Work closely with internal teams and external partners while maintaining clear ownership and accountability</li></ul><h4 class="jobSectionHeader">
Your profile</h4>
Experience &amp; Skills<ul><li>
University degree in Marketing, Business Administration, or a related field</li><li>
5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments</li><li>
Proven experience owning end-to-end marketing initiatives (strategy execution reporting)</li><li>
Strong background in social media management, content creation, campaign planning, and events</li><li>
Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)</li><li>
Performance marketing experience is a plus, but not mandatory</li></ul>
Mindset &amp; Way of Working<ul><li>
Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision</li><li>
Comfortable operating in a high-workload, high-paced environment</li><li>
Confident communicator who can stand their ground with senior stakeholders</li><li>
Creative thinker with a logical, analytical, and solution-oriented mindset</li><li>
Strong prioritization skills and the ability to stay focused under pressure</li><li>
Hands-on mentality - willing to both design strategy and execute daily tasks</li></ul>
Language &amp; Tools<ul><li>
Fluent English (written and spoken); Arabic is a strong advantage</li><li>
Confident user of MS Office / Google Workspace</li></ul><h4 class="jobSectionHeader">
Why us?</h4><ul><li>
A high-impact senior role with real ownership and visibility</li><li>
Dynamic, international campus environment in Dubai</li><li>
30 days of vacation</li><li>
Health care and preventive care options</li><li>
Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept</li></ul><h4 class="jobSectionHeader">
About us</h4><div>
The University of Europe for Applied Sciences (UE) is a vibrant and dynamic institution that is dedicated to providing top-quality education to students from all around the world. Our programmes are delivered in English and/or German language, and with more than 100 nationalities represented on campus, we are proud to have one of the most diverse student bodies in Europe. Our campus locations in Berlin, Potsdam, Hamburg, Iserlohn, and Dubai (UAE) provide a truly international experience for our students and staff alike.</div><div></div><div> 
At UE, we are more than just a university &ndash; we are a family and we believe our employees are our most valuable asset, and we are committed to creating a supportive and inclusive work environment where everyone can thrive. As part of the Global University Systems (GUS) network, we offer a wide range of professional development opportunities, including bachelor's and master's degree programs, language courses, and executive education. With approximately 87,000 students across 57 locations worldwide, GUS provides an unparalleled international network for learning and collaboration.</div><div></div><div> 
If you are passionate about education and want to join a dynamic and innovative institution that values diversity, quality teaching, and its people, then we invite you to join our UE family today. www.ue-germany.com</div></div>

Senior Marketing Manager

University of Europe for Applied Sciences Dubai

<div>
 Your Responsibilities
 
 
 We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.
 
 
 The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders.
 
 
 This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines
 
 
 
 Marketing Ownership &amp; Leadership (Dubai Campus)
 
 
 
 <ul>
 <li>
 Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site
 </li>
 <li>
 Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE
 </li>
 <li>
 Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions
 </li>
 <li>
 Own the local marketing budget, including planning, allocation, and ROI evaluation
 </li>
 <li>
 Select, brief, and manage external agencies, freelancers, and vendors as required
 
 
 </li>
 </ul>
 
 Website Relaunch &amp; Digital Platform Leadership
 
 
 
 <ul>
 <li>
 Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes
 </li>
 <li>
 Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders
 </li>
 <li>
 Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives
 </li>
 <li>
 Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site
 </li>
 <li>
 Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)
 
 
 </li>
 </ul>
 
 Campaigns, Channels &amp; Content
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize integrated online and offline marketing campaigns
 </li>
 <li>
 Own and operate UE Dubai&rsquo;s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking
 </li>
 <li>
 Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content
 </li>
 <li>
 Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)
 
 
 </li>
 </ul>
 
 Events, Fairs &amp; On-Ground Marketing
 
 
 
 <ul>
 <li>
 </li>
 <li>
 Plan, manage, and evaluate events, fairs, school visits, and on-campus activations
 </li>
 <li>
 </li>
 <li>
 Coordinate all marketing-related logistics, materials, and follow-ups independently
 </li>
 <li>
 </li>
 <li>
 Ensure strong on-site brand presence and consistent messaging
 
 
 </li>
 </ul>
 
 Analytics, Market Intelligence &amp; Portfolio Input
 
 
 
 <ul>
 <li>
 Conduct market and competitor analysis within the UAE higher education landscape
 </li>
 <li>
 Provide structured insights and recommendations to support portfolio development positioning, and program launches
 </li>
 <li>
 Track performance across channels and campaigns, turning data into clear actions and decisions
 </li>
 <li>
 Take clear ownership of marketing&rsquo;s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.
 
 
 </li>
 </ul>
 Reporting &amp; Collaboration
 
 
 <ul>
 <li>
 Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)
 </li>
 <li>
 Work closely with internal teams and external partners while maintaining clear ownership and accountability
 
 
 </li>
 </ul>
 Your profile
 
 
 
 Experience &amp; Skills
 
 
 
 <ul>
 <li>
 University degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments
 </li>
 <li>
 Proven experience owning end-to-end marketing initiatives (strategy &rarr; execution &rarr; reporting)
 </li>
 <li>
 Strong background in social media management, content creation, campaign planning, and events
 </li>
 <li>
 Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)
 </li>
 <li>
 Performance marketing experience is a plus, but not mandatory
 
 
 </li>
 </ul>
 
 Mindset &amp; Way of Working
 
 
 
 <ul>
 <li>
 Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision
 </li>
 <li>
 Comfortable operating in a high-workload, high-paced environment
 </li>
 <li>
 Confident communicator who can stand their ground with senior stakeholders
 </li>
 <li>
 Creative thinker with a logical, analytical, and solution-oriented mindset
 </li>
 <li>
 Strong prioritization skills and the ability to stay focused under pressure
 </li>
 <li>
 Hands-on mentality - willing to both design strategy and execute daily tasks
 
 
 </li>
 </ul>
 
 Language &amp; Tools
 
 
 
 <ul>
 <li>
 Fluent English (written and spoken); Arabic is a strong advantage
 </li>
 <li>
 Confident user of MS Office / Google Workspace
 
 
 </li>
 </ul>
 Why us?
 
 
 <ul>
 <li>
 A high-impact senior role with real ownership and visibility
 </li>
 <li>
 Dynamic, international campus environment in Dubai
 </li>
 <li>
 30 days of vacation
 </li>
 <li>
 Health care and preventive care options
 </li>
 <li>
 Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept
 
 
 </li>
 </ul>
 Apply for this job
 
 
 
 About Us
 
 
 
 The University of Europe for Applied Sciences (UE) is a vibrant and dynamic institution that is dedicated to providing top-quality education to students from all around the world. Our programmes are delivered in English and/or German language, and with more than 100 nationalities represented on campus, we are proud to have one of the most diverse student bodies in Europe. Our campus locations in Berlin, Potsdam, Hamburg, Iserlohn, and Dubai (UAE) provide a truly international experience for our students and staff alike.
 
 
 At UE, we are more than just a university &ndash; we are a family and we believe our employees are our most valuable asset, and we are committed to creating a supportive and inclusive work environment where everyone can thrive. As part of the Global University Systems (GUS) network, we offer a wide range of professional development opportunities, including bachelor's and master's degree programs, language courses, and executive education. With approximately 87,000 students across 57 locations worldwide, GUS provides an unparalleled international network for learning and collaboration.
 
 
 If you are passionate about education and want to join a dynamic and innovative institution that values diversity, quality teaching, and its people, then we invite you to join our UE family today. www.ue-germany.com
</div>

Tabby

<div><h3 class="jobSectionHeader">Description</h3><div> 
Tabby empowers people with the flexibility and freedom to buy what they want and pay over time without any interest or fees. Tabby is MENA's first and largest buy now, pay later (BNPL) provider with over 40,000 retailers online and in-store, and a millions shoppers. 
</div><div>
 
We need a hands-on, data-obsessed performance marketer to own paid acquisition in KSA end-to-end. You'll build campaigns, manage platforms daily, and report results. This role sits at the intersection of media buying, creative strategy, and measurement science. You'll work across Meta, Google, TikTok, Snapchat, and programmatic to drive efficient new user growth at scale.</div><div></div><h3 class="jobSectionHeader"> 
You will:</h3> 
<div></div><ul><li>

Run campaigns hands-on. Build, launch, optimize, and troubleshoot directly inside ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, programmatic DSPs).</li>
<li>Master attribution and measurement. Work daily with Adjust (our MMP), configure postbacks, validate event mapping, troubleshoot SDK discrepancies, and ensure data accuracy across all channels and OS updates (SKAN, Privacy Sandbox).</li>
<li>Measure what matters. Develop dashboards and weekly/monthly reporting. Flag what's working, what's not, and what to do next. Design and execute incrementality tests (geo-lift, holdout, conversion lift studies) to separate true impact from attribution noise. You understand that last-click is not the full picture</li>
<li>Leverage AI tools. Adopt and integrate AI-native workflows for creative production, audience research, bid optimization, and reporting automation. We expect you to be curious about and actively using AI in your day-to-day work</li></ul><div></div><h3 class="jobSectionHeader"> 
This might be right for you if you have:</h3> 
<ul>
<li>
3+ years in performance marketing, focused on mobile app acquisition</li>
<li>Direct experience in digital ad managers (Facebook Ads, Google Ads, TikTok Ads, Programmatic, Affiliates, App Store Ads, Snapchat Ads) and able to set up campaigns, manage insights and adjust based on performance.</li>
<li>Direct, hands-on campaign management experience across Meta, Google, TikTok, and Snapchat. You can set up a campaign from scratch, not just review reports</li>
<li>Experience working with Adjust. You understand postback configuration, event mapping, cohort analysis</li>
</ul><div>
 
The application process consists of an interview with the Head of Marketing, performance marketing manager and a case study.</div><div></div><h3 class="jobSectionHeader"> 
About Tabby</h3><div>
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money. 
 
The company&rsquo;s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. 
 
Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region. 
 
Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.</div></div>

Senior Performance Marketing Specialist

Smart Classic Business Hub

Senior Digital Growth &amp; Performance Marketing ManagerCompany: Smart Global AI Solutions Location: Dubai, UAE Job Type: Full-Time (In-Office)About Smart Global AI SolutionsSmart Global AI Solutions is a technology-driven company specializing in AI-powered SaaS platforms and digital solutions. We are focused on innovation, automation, and scalable growth strategies across multiple verticals.We are seeking a highly skilled and results-oriented Digital Growth &amp; Performance Marketing Manager to lead and scale our marketing efforts across our SaaS products and associated brands.This role requires a strategic thinker with strong execution capability and a proven track record in driving measurable revenue growth.Role OverviewThe Senior Digital Growth &amp; Performance Marketing Manager will be responsible for developing, executing, and optimizing full-funnel digital marketing strategies to drive customer acquisition, improve conversion rates, and increase revenue.This is not a social media posting role. We are looking for a performance-driven growth expert who understands SaaS marketing, paid acquisition, analytics, automation, and conversion optimization.Key ResponsibilitiesSaaS Growth &amp; Acquisition<ul><li>Develop and execute full-funnel marketing strategies (awareness &rarr; acquisition &rarr; conversion &rarr; retention)</li><li>Plan and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Optimize landing pages and conversion rates (CRO)</li><li>Implement retargeting and lead nurturing systems</li><li>Improve lead-to-customer conversion rates</li><li>Monitor and optimize CAC, LTV, and ROAS</li><li>Build and manage marketing automation workflows</li><li>Collaborate with product and sales teams to align growth strategy</li></ul>Brand &amp; Digital Marketing Management<ul><li>Lead omnichannel digital marketing strategy</li><li>Oversee content strategy aligned with performance goals</li><li>Develop scaling strategies for high-performing campaigns</li><li>Conduct A/B testing on creatives, funnels, and messaging</li><li>Strengthen brand positioning and digital presence</li></ul>Analytics &amp; Reporting<ul><li>Track KPIs and performance metrics</li><li>Provide structured weekly and monthly performance reports</li><li>Use data-driven insights to continuously improve campaign performance</li><li>Ensure marketing budgets are efficiently allocated</li></ul>Requirements<ul><li>Minimum 5 years of experience in digital performance marketing</li><li>Proven experience scaling a SaaS product</li><li>Strong expertise in Google Ads, Meta Ads, LinkedIn Ads</li><li>Experience with CRM systems and marketing automation tools</li><li>Strong understanding of analytics tools (Google Analytics, Tag Manager, etc.)</li><li>Deep knowledge of conversion rate optimization (CRO)</li><li>Data-driven mindset with strong analytical skills</li><li>Demonstrated track record with measurable results (case studies required)</li></ul>Preferred Qualifications<ul><li>Experience working in AI or tech-driven environments</li><li>Experience managing multi-channel campaigns with substantial budgets</li><li>Strong strategic thinking combined with hands-on execution ability</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary (based on experience)</li><li>Annual flight ticket allowance</li><li>Medical insurance</li><li>Career growth opportunities within a fast-growing AI company</li><li>Professional in-office working environment in Dubai</li></ul>Application RequirementsApplicants must provide:<ul><li>Updated CV</li><li>Portfolio or case studies</li><li>Performance metrics from previous campaigns</li><li>References (if available)</li></ul>Only candidates with proven performance marketing experience and measurable results will be considered.Job Type: Full-timePay: AED3,500.00 - AED4,500.00 per month

Senior Digital Growth & Performance Marketing Manager

Paklogics

CVLocation: Faisalabad (Onsite) Timings: 5:00 PM &ndash; 2:00 AM Experience Required: 5 YearsJob Summary:We are looking for a results-driven Senior Digital Marketer with 5 years of experience to lead and execute high-impact digital marketing strategies. The ideal candidate should have strong expertise in performance marketing, SEO, social media campaigns, and lead generation, with a proven track record of driving measurable growth.Key Responsibilities:<ul><li>Develop and implement comprehensive digital marketing strategies.</li><li>Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).</li><li>Manage SEO strategy, including on-page, off-page, and technical SEO.</li><li>Drive lead generation and conversion optimization strategies.</li><li>Monitor and analyze campaign performance using analytics tools.</li><li>Manage content marketing strategy across digital platforms.</li><li>Oversee social media presence and brand positioning.</li><li>Conduct competitor analysis and market research.</li><li>Manage marketing budgets and ensure maximum ROI.</li><li>Lead and mentor junior marketing team members.</li></ul>Required Skills &amp; Qualifications:<ul><li>5 years of proven experience in Digital Marketing.</li><li>Strong expertise in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads.</li><li>Solid understanding of SEO &amp; SEM strategies.</li><li>Experience with Google Analytics, Search Console, Tag Manager.</li><li>Strong knowledge of conversion funnels and performance metrics.</li><li>Experience in email marketing and automation tools.</li><li>Excellent analytical and reporting skills.</li><li>Strong communication and leadership skills.</li></ul>Preferred Qualifications:<ul><li>Experience in international market campaigns (US/UK).</li><li>Familiarity with CRM tools (HubSpot, Zoho, etc.).</li><li>Experience in B2B marketing is a plus.</li><li>Certification in Google Ads or Digital Marketing is preferred.</li></ul>Apply now or Share your CV at sana@paklogics.comJob Type: Full-timeWork Location: In person

Senior Digital Marketer (5 Years Experience)

SGI International (Pvt) Limited

SGI International Pvt. Ltd s looking for a high-performance Digital Marketing &amp; Growth Manager to lead aggressive online growth for our global service brands.Our businesses operate primarily in the United States market, with expanding customers in Canada, the UK, Australia, and Europe. We provide services including embroidery digitizing, vector artwork conversion, custom patches, and embroidery design products.This role is responsible for generating real revenue through digital channels. You will be expected to design and execute marketing strategies across SEO, paid advertising, AI search optimization, marketplaces, social media, and new growth channels.This is not a routine marketing role focused on posting content or managing social media pages. We are looking for someone who can identify profitable marketing opportunities, build growth systems, and scale customer acquisition across multiple platforms.The ideal candidate treats this role like running their own digital growth engine and continuously experiments with modern marketing techniques to increase leads, conversions, and sales.Key ResponsibilitiesSearch Engine Growth (SEO + AEO + AI Search)Develop and execute advanced SEO strategies including:<ul><li>On-page SEO</li><li>Technical SEO</li><li>Authority building</li><li>Content SEO</li><li>Programmatic SEO</li></ul>Implement Answer Engine Optimization (AEO) to rank content in:<ul><li>Google featured snippets</li><li>AI search answers</li><li>voice search queries</li><li>knowledge panels</li><li>AI chat search results</li></ul>Optimize content for AI-powered search engines, including:<ul><li>ChatGPT search results</li><li>Perplexity AI</li><li>Google AI Overviews</li><li>Bing Copilot search</li></ul>Implement:<ul><li>schema markup</li><li>structured data</li><li>topical authority clusters</li><li>entity-based SEO</li><li>E-E-A-T optimization</li></ul>Tools used may include:<ul><li>Ahrefs</li><li>SEMrush</li><li>Surfer SEO</li><li>Frase</li><li>Screaming Frog</li><li>Google Search Console</li><li>PageSpeed Insights</li><li>Cloudflare analytics</li></ul>Paid Traffic &amp; Conversion MarketingPlan and manage paid acquisition campaigns including:<ul><li>Google Ads</li><li>Bing Ads</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Reddit Ads</li><li>Pinterest Ads</li><li>Display remarketing</li></ul>Responsibilities include:<ul><li>campaign structure</li><li>keyword strategy</li><li>creative testing</li><li>funnel optimization</li><li>retargeting systems</li><li>cost-per-lead optimization</li><li>scaling profitable campaigns</li></ul>Marketplace &amp; Platform GrowthGenerate business from:<ul><li>Fiverr</li><li>Upwork</li><li>PeoplePerHour</li><li>Etsy</li><li>Freelancer</li><li>LinkedIn outreach</li><li>B2B lead generation platforms</li></ul>Develop strategies to:<ul><li>rank gig listings</li><li>optimize gig conversion</li><li>generate repeat customers</li><li>scale marketplace revenue</li></ul>Content Marketing &amp; Social Media GrowthCreate a growth strategy across:<ul><li>Instagram</li><li>TikTok</li><li>YouTube Shorts</li><li>Facebook</li><li>Pinterest</li><li>LinkedIn</li></ul>Develop:<ul><li>short-form video strategy</li><li>educational content</li><li>viral reels</li><li>industry tutorials</li><li>authority content</li></ul>Use AI-assisted tools including:<ul><li>ChatGPT</li><li>Claude</li><li>Midjourney</li><li>Canva AI</li><li>Runway ML</li><li>CapCut</li><li>Descript</li><li>ElevenLabs</li></ul>Conversion Optimization &amp; Funnel GrowthImprove revenue through:<ul><li>landing page optimization</li><li>website conversion rate optimization (CRO)</li><li>user journey improvements</li><li>checkout optimization</li><li>lead capture systems</li><li>abandoned cart recovery</li><li>customer retargeting</li></ul>Tools may include:<ul><li>Google Analytics 4</li><li>Hotjar</li><li>Microsoft Clarity</li><li>Meta Pixel</li><li>Google Tag Manager</li></ul>Email Marketing &amp; Customer RetentionBuild systems for:<ul><li>email marketing</li><li>customer retention</li><li>repeat orders</li><li>abandoned quote recovery</li><li>newsletter campaigns</li></ul>Platforms may include:<ul><li>Mailchimp</li><li>Klaviyo</li><li>Brevo</li><li>ConvertKit</li></ul>Growth Experiments &amp; New ChannelsContinuously test and implement new growth channels such as:<ul><li>AI search visibility</li><li>niche directories</li><li>Reddit marketing</li><li>Quora marketing</li><li>influencer partnerships</li><li>affiliate programs</li><li>community marketing</li><li>automation workflows</li><li>programmatic content</li></ul>The goal is simple:Find scalable marketing channels that generate real revenue.Tools &amp; PlatformsCandidate should be comfortable with tools such as:<ul><li>Ahrefs</li><li>SEMrush</li><li>Surfer SEO</li><li>Screaming Frog</li><li>Google Analytics</li><li>Google Ads Manager</li><li>Meta Ads Manager</li><li>Canva</li><li>WordPress</li><li>Webflow (optional)</li><li>Zapier / Make automation</li><li>AI tools for content and marketing</li></ul>Required Skills<ul><li>Advanced SEO knowledge</li><li>Paid advertising expertise</li><li>Digital growth strategy experience</li><li>WordPress website management</li><li>Conversion optimization knowledge</li><li>Data analysis and performance tracking</li><li>Excellent written English communication</li><li>Strong research and analytical skills</li></ul>Ideal CandidateWe are looking for someone who is:<ul><li>highly proactive</li><li>entrepreneurial in mindset</li><li>results-driven</li><li>creative and analytical</li><li>capable of working independently</li><li>obsessed with growth and performance</li></ul>This role suits someone who wants to build and scale digital revenue systems.CompensationBase Salary: ₨. 120,000 &ndash; ₨. 150,000 per month (depending on experience)Performance Bonus: Up to ₨. 80,000 per month based on measurable results such as lead generation, sales growth, campaign performance, and overall digital marketing impact.We reward performance. Candidates who successfully generate significant business and demonstrate strong growth strategies can expect fast salary progression and higher performance incentives over time.If you generate significant business for the company, your income will grow accordingly.Shift TimingFlexible Evening shift:<ul><li>1:00 PM &ndash; 11:00 PM</li><li>or</li><li>2:00 PM &ndash; 12:00 AM</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Senior Digital Marketing & Growth Manager

Search 10000+ Senior online marketing manager jobs near you this March. New roles added regularly across leading industries. Apply today.

10000 senior online marketing manager jobs Near Me

Senior Marketing Specialist

Senior Marketing Manager

Senior Marketing Manager

Senior Performance Marketing Specialist

Senior Digital Growth & Performance Marketing Manager

Senior Digital Marketer (5 Years Experience)

Senior Digital Marketing & Growth Manager