senior product marketing manager

Dropbox

<b>PLEASE READ:</b> Zones are based on your zip code. If you’re within 100 miles of a listed metro area (straight-line radius), you’re included in that Zone. For this role, we are hiring in Zones 2 and 3. Check your Zone here before applying.
<br><br>
Role Description
<br><br>
DocSend is looking for a data-driven Senior Product Marketing Manager to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend’s de-facto Head of Marketing, you’ll own DocSend’s end-to-end go-to-market (GTM) strategy. You’ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you’ll define who we target, how we reach them, and how we continuously improve performance.
<br>Responsibilities
<br><br>
Go-to-Market Ownership — Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.
<br>Cross-Functional Alignment — Take a leadership role in bringing together cross functional partners from Engineering, Product, Sales, Paid Media, and Partnerships to deliver consistent, integrated campaigns.
<br>Demand Generation — Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
<br>Customer Insight Loop — Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
<br>Sales Enablement — Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.
<br>Requirements
<br><br>
7+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
<br>Proven track record owning acquisition funnels end-to-end, hitting aggressive trial, pipeline, and revenue goals.
<br>Deep channel expertise (SEO, SEM, paid social, partnerships, lifecycle email).
<br>Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.
<br>Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
<br>Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.
<br>Preferred Qualifications
<br><br>
Experience marketing B2B SaaS products
<br>Familiarity with sales-assist and product-led motions within the same funnel
<br>Hands-on experience with modern growth stack
<br>Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats
<br>Compensation
<br>US Zone 1
<br><br>
This role is not available in Zone 1 US Zone 2 $153,000—$207,000 USD US Zone 3 $136,000—$184,000 USD
<br><br>
The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
<br><br>
Please note, OTE are for sales roles only.
<br><br>
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
<br><br>
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
<br><br>
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
<br><br>
<ul>
<li>US Zone 1: San Francisco metro, New York City metro, or Seattle metro</li>
<li>US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)</li>
<li>US Zone 3: All other US locations</li>
</ul>
Company Description
<br><br>
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
<br><br>
Team Description
<br><br>
The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.
<br><br>
Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.
<br><br>
Benefits
<br><br>
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
<br><br>
Competitive medical, dental, and vision coverage
<br><br>
401(k) plan with a generous company match and immediate vesting
<br><br>
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
<br><br>
<b>Income Protection Plans:</b> Life and disability insurance
<br><br>
<b>Business Travel Protection:</b> Travel medical and accident insurance
<br><br>
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
<br><br>
<b>Parental benefits including:</b> Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
<br><br>
Access to over 10,000 global co-working spaces through Gable.to , making it easy to book flexible workspaces for collaboration or individual work
<br><br>
Quarterly Cell phone and internet allowance
<br><br>
Mental health and wellness benefits
<br><br>
Disability and neurodivergence support benefits
<br><br>
Additional benefit details are available upon request.
<br><br>
Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy .
<br><br>
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.

Senior Product Marketing Manager

HighArc

<div><p>Higharc is a VC-backed startup that is changing how new homes are designed and built. Join a founding team who&rsquo;ve shipped products for Autodesk, Electronic Arts, Nike, and Apple. We have rasied a total of $83M with support from top-notch venture capital firms and more than 18 strategic investors&mdash;industry leaders in construction, building products manufacturing, and distribution.</p><p>
We&rsquo;re looking for a driven individual with a passion for digital strategy, content, and go-to-market excellence to lead and elevate our product marketing of our connected cloud platform for homebuilders. This role will be responsible for owning our core product messaging, developing sales enablement content, product managing our website, and leading key feature launches with the product and engineering organization. If you thrive on translating complex ideas into compelling narratives and have a knack for turning strategy into results, we want to hear from you!</p><p><b>
What You&rsquo;ll Do:</b></p><p><b>
Sales Enablement &amp; Product Content</b></p><ul><li><p>
Create and own a comprehensive library of sales enablement materials, including one-pagers, product decks, demo videos, etc, and use case documents to empower the sales team and help drive pipeline</p></li><li><p>
Work closely with sales and customer success teams to ensure product messaging is consistent and impactful across all channels.</p></li><li><p>
Create scalable, persona-driven playbooks that can be used in both product education and targeted marketing campaigns to support pipeline generation</p></li><li><p>
Manage cross-functional training sessions and workshops on new features, product updates, and positioning.</p></li></ul><p><b>
Feature Launches &amp; Go-To-Market</b></p><ul><li><p>
Own and drive the go-to-market strategy for new product features and releases.</p></li><li><p>
Create product positioning and key messaging frameworks that resonate with target personas and highlight product value.</p></li><li><p>
Lead cross-functional teams through successful feature launches, coordinating with product, marketing, and sales to ensure aligned communication.</p></li><li><p>
Craft compelling product narratives for use in all marketing channels, including website content, email campaigns, and PR.</p></li><li><p>
Produce and repurpose product content into multiple formats to drive engagement across various digital platforms, including LinkedIn, email marketing, and webinars.</p></li><li><p>
Help map and build out content strategies for various stages of the buyer journey to nurture leads and accelerate sales cycles.</p></li></ul><p><b>
Website Strategy &amp; Optimization</b></p><ul><li><p>
Own the strategy and execution of the company website as a critical engagement and sales conversion tool.</p></li><li><p>
Collaborate with product and designers to build engaging user experiences, optimize product pages, and manage product-related content.</p></li><li><p>
Implement and manage on-page SEO strategies to enhance search engine visibility and organic traffic growth.</p></li><li><p>
Lead testing initiatives and analyze web data to drive continuous improvement in conversion rates and user engagement.</p></li></ul><p><b>
Performance Tracking &amp; Insights</b></p><ul><li><p>
Define and track KPIs to measure the success of product marketing initiatives.</p></li><li><p>
Regularly review campaign performance data and provide insights and recommendations for optimization.</p></li><li><p>
Stay up-to-date with industry trends, competitive landscape, and emerging technologies to inform go-to-market strategies and content direction.</p></li></ul><p><b>
What You Bring:</b></p><ul><li><p>
Minimum 5+ years of experience in marketing, design, and content; direct experience in building sciences, design and architecture, or construction tech is required</p></li><li><p>
Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling narratives. Quality matters to you vs. pure speed.</p></li><li><p>
Proven track record of creating impactful sales enablement content and launching successful features with a strong emphasis on multi-channel campaign execution</p></li><li><p>
The ability to lead cross-functional groups to collaborate, organize, and execute high-quality, multi-channel projects end-to-end</p></li><li><p>
Good understanding and working knowledge of website management, modern marketing tools, and CRM (e.g. Hubspot, Webflow, etc.)</p></li><li><p>
Strong design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like.</p></li></ul><p><b>
Who You Are:</b></p><ul><li><p>
You thrive in a fast-paced, high-growth environment and are comfortable with ambiguity and adaptation.</p></li><li><p>
A natural problem solver who proactively identifies opportunities and drives impactful change.</p></li><li><p>
You have a keen eye for design and content, with the ability to differentiate between good and great marketing work.</p></li><li><p>
You are data-driven and analytical, using insights to make informed decisions and optimizations.</p></li><li><p>
You have a sharp attention to detail.</p></li><li><p>
Excellent interpersonal skills and the ability to work effectively and collaborate.</p></li><li><p>
You have a good sense of humor and ability to have fun.</p></li></ul><p>
Higharc has been remote first since our founding in 2018. We offer flexible hours so you can do your best work without missing out on life. Higharc offers competitive salaries with significant equity, in a fast-growing, well-funded company. Personal healthiness is an important value for us- we provide comprehensive medical, dental, and vision coverage, with unlimited PTO, and meaningful maternity/paternity leave to all U.S based employees that are full-time. You'll also have access to other big-company benefits such like short and long-term disability plans and a 401K. Haven't worked remotely before? We provide a stipend to create the ideal home office.</p></div>

Ibotta

<div><div>Ibotta is seeking a Senior Product Marketing Manager, Measurement to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are looking for a Senior Product Marketing Manager who will be responsible for defining the go-to-market strategy for our performance measurement suite. You will partner closely with cross-functional stakeholders in Product Management, Data Science, and Sales to identify market opportunities and set the strategic direction for our solutions.</div><div></div><div>
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.</div><div></div><div>
What you will be doing:</div><ul><li><div>
Serve as the subject matter expert and marketing owner for Ibotta&rsquo;s core measurement solutions, including Sales Lift and Incrementality.</div></li><li><div>
Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption.</div></li><li><div>
Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta&rsquo;s item-level purchase data in proving marketing ROAS (Return on Ad Spend).</div></li><li><div>
Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry.</div></li><li><div>
Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap.</div></li><li><div>
Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations.</div></li><li><div>
Embrace and uphold Ibotta&rsquo;s Core Values: <i>Integrity, Boldness, Ownership, Teamwork, Transparency, &amp; A good idea can come from anywhere</i></div></li></ul><div></div><div>
What we are looking for:</div><ul><li><div>
8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space.</div></li><li><div>
Bachelor&rsquo;s degree in business, marketing, or relevant field preferred</div></li><li><div>
Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.</div></li><li><div>
Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients.</div></li><li><div>
Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts.</div></li></ul><ul><li><div>
Direct experience with closed-loop attribution, retail media, or performance marketing platforms is highly preferred.</div></li><li><div>
Experience marketing analytics or data-driven products to both technical and non-technical audiences.</div></li><li><div>
A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action.</div></li></ul><div></div><div>
About Ibotta (&quot;I bought a...&quot;)</div><div></div><div>
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop &ndash; all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.</div><div></div><div>
Additional Details:</div><ul><li><div>
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.</div></li><li><div>
Base compensation range: $137,000 - $157,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.</div></li><li><div>
Ibotta is an Equal Opportunity Employer. Ibotta&rsquo;s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.</div></li><li><div>
Applicants must be currently authorized to work in the United States on a full-time basis.</div></li><li><div>
Applicants are accepted until the position is filled.</div></li><li><div>
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.</div></li></ul><div></div><div>
#LI-Hybrid</div><div>
#BI-Hybrid</div></div><div></div>

Senior Product Marketing Manager, Measurement

AfterShip

<div><div><div><div><p><b>About Us</b></p>
<p>
AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Our mission is to empower retailers to create the world&rsquo;s best online shopping experiences, from post-purchase and beyond.</p>
<p>
We&rsquo;ve powered more than 8 billion shipments for over 20,000 leading brands including Samsung, Gymshark, Mejuri, and TOMS. Our AI-driven post-purchase solutions span shipment tracking, returns management, personalized product discovery, and delivery predictions with industry-leading accuracy.</p>
<p>
Backed by a $66M Series B and over a decade of innovation, we&rsquo;re accelerating growth and defining the future of the post-purchase experience. With 450+ team members across the globe, we&rsquo;re building a diverse, collaborative culture that encourages agility, ownership, and impact.</p><br>
<p><b>
Your Mission</b></p>
<p>
We&rsquo;re looking for a Senior Growth Product Marketing Manager to accelerate customer and revenue growth by uncovering the most impactful opportunities across the full funnel, from acquisition through retention and expansion. You&rsquo;ll combine strategic product marketing skills with a data-driven growth mindset to shape how we position, package, and scale our products.</p>
<p>
Most companies split growth across silos: Product Managers optimize what happens inside the product, while demand generation teams focus on driving traffic and leads outside of it. The gap is that product teams can be blind to the buying journey, while marketers can be blind to the real product experience.</p>
<p>
That&rsquo;s where Growth PMM comes in. This is a hybrid role that bridges product growth and product marketing. You&rsquo;ll act as the connective tissue across acquisition, onboarding, and retention, aligning what happens in demand channels with what customers experience in the product itself. By combining sharp positioning and messaging with a data-driven growth mindset, you&rsquo;ll ensure our ideal customers not only discover us, but also succeed, stay, and expand with us.</p>
<p>
This role is uncommon in title, but essential in impact: you&rsquo;ll shape how we position, package, and scale our products, while uncovering the highest-leverage opportunities to accelerate sustainable growth across the full funnel.</p><br>
<p><b>
What you&rsquo;ll do</b></p>
<ul>
<li><b>Define and track growth goals</b> across the customer journey (acquisition, activation, conversion, retention, churn), building dashboards and reporting insights to leadership.</li>
<li><b>Run experiments and optimize the funnel</b> with Product Growth: A/B testing messaging, onboarding, pricing, and UX to reduce friction and improve conversion and retention.</li>
<li><b>Craft positioning and messaging</b> that clearly communicates product value to target segments and supports adoption and engagement across lifecycle stages.</li>
<li><b>Drive acquisition and retention programs</b> by shaping organic channels (SEO, lifecycle, website), campaigns, and in-product communications (email, push, in-app).</li>
<li><b>Influence monetization strategy</b> by contributing to pricing, packaging, promotions, and identifying upsell and expansion opportunities, ensuring efforts are sustainable (CAC, LTV, payback).</li>
<li><b>Identify high-leverage opportunities</b> through PMM&rsquo;s market research, competitive analysis, and customer segmentation, turning insights into actionable growth plays.</li>
<li><b>Collaborate cross-functionally</b> with design, content, success, and marketing ops to build growth assets, ensure accurate tracking, and capture user feedback loops.</li>
<li><b>Support product launches with a growth lens</b>, planning rollout, messaging, and experiments to accelerate adoption and revenue impact.</li>
</ul>
<p><b>Who We&rsquo;re Looking For</b></p>
<ul>
<li>5+ years of experience in marketing, ideally with 3+ years in a growth-oriented role</li>
<li>Experience with both PLG and sales-led GTM models.</li>
<li><b>Strategic thinker with a growth mindset</b>: you see the full funnel and know how to influence each stage.</li>
<li><b>Data-driven decision maker</b>: you use data to prioritize, validate, and iterate quickly.</li>
<li><b>Strong product marketing foundation</b>: you&rsquo;re skilled at positioning, messaging, and translating product value into customer outcomes.</li>
<li><b>Experimentation-first operator</b>: you thrive in testing, learning, and scaling what works.</li>
<li><b>Collaborative partner</b>: you can rally product, design, and GTM teams around shared growth goals.</li>
<li><b>Outcome-oriented:</b> you focus on measurable impact and know how to balance quick wins with long-term bets.</li><br>
</ul>
<p><i>At AfterShip, we understand that not all applicants will have skills that match the job description exactly. We value diverse experiences and respect that experience comes in many different forms, so even if you feel you may not meet every qualification to a T then we still encourage you to apply. We are always looking for people who can help us continue to raise the bar for our team and who want to join us on our mission.</i></p><br>
<p><b>
Why You Should Join Us:</b></p>
<ul>
<li><b>Great Place to Work Certified:</b> We&rsquo;ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.</li>
<li><b>Innovative &amp; Inclusive Culture:</b> Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We&rsquo;re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that&rsquo;s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.</li>
<li><b>Ambitious Mission with Real Impact:</b> Join us in transforming eCommerce by making buying and selling easier for everyone. It&rsquo;s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.</li>
<li><b>Thrive &amp; Grow:</b> There&rsquo;s no ceiling to what you can achieve or learn here. We&rsquo;re committed to empowering your career while advancing together as a company.</li>
<li><b>Flexible Work Setup</b>: We&rsquo;re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You&rsquo;re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you&rsquo;ll be able to have a schedule that fits your working style and the requirements of your role.</li><br>
</ul>
<p><b>Perks:</b></p>
<ul>
<li>Competitive compensation</li>
<li>Remote-first/hybrid-flexible work setups</li>
<li>Healthcare coverage offered from day 1</li>
<li>Retirement plans including company match</li>
<li>Annual learning &amp; wellness benefit</li>
<li>Monthly book perk</li>
<li>Career progression &amp; professional development</li>
<li>In-office lunch and commuter benefits for those located in our hub locations</li></ul><br>
<p><br>
<i>We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job&rsquo;s location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.</i></p></div></div></div><p></p><div><div><div><p><br>
Senior Product Marketing Manager, Growth</p></div><div><div><p>
Seattle</p></div></div><div><div><p>
Marketing</p></div></div></div></div></div><div></div>

Senior Product Marketing Manager, Growth

<div><p><b>About Us</b></p>
<p>
AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Our mission is to empower retailers to create the world's best online shopping experiences, from post-purchase and beyond.</p>
<p>
We've powered more than 8 billion shipments for over 20,000 leading brands including Samsung, Gymshark, Mejuri, and TOMS. Our AI-driven post-purchase solutions span shipment tracking, returns management, personalized product discovery, and delivery predictions with industry-leading accuracy.</p>
<p>
Backed by a $66M Series B and over a decade of innovation, we're accelerating growth and defining the future of the post-purchase experience. With 450+ team members across the globe, we're building a diverse, collaborative culture that encourages agility, ownership, and impact.</p><br>
<p><b>
Your Mission</b></p>
<p>
We're looking for a Senior Growth Product Marketing Manager to accelerate customer and revenue growth by uncovering the most impactful opportunities across the full funnel, from acquisition through retention and expansion. You'll combine strategic product marketing skills with a data-driven growth mindset to shape how we position, package, and scale our products.</p>
<p>
Most companies split growth across silos: Product Managers optimize what happens inside the product, while demand generation teams focus on driving traffic and leads outside of it. The gap is that product teams can be blind to the buying journey, while marketers can be blind to the real product experience.</p>
<p>
That's where Growth PMM comes in. This is a hybrid role that bridges product growth and product marketing. You'll act as the connective tissue across acquisition, onboarding, and retention, aligning what happens in demand channels with what customers experience in the product itself. By combining sharp positioning and messaging with a data-driven growth mindset, you'll ensure our ideal customers not only discover us, but also succeed, stay, and expand with us.</p>
<p>
This role is uncommon in title, but essential in impact: you'll shape how we position, package, and scale our products, while uncovering the highest-leverage opportunities to accelerate sustainable growth across the full funnel.</p><br>
<p><b>
What you'll do</b></p>
<ul>
<li><b>Define and track growth goals</b> across the customer journey (acquisition, activation, conversion, retention, churn), building dashboards and reporting insights to leadership.</li>
<li><b>Run experiments and optimize the funnel</b> with Product Growth: A/B testing messaging, onboarding, pricing, and UX to reduce friction and improve conversion and retention.</li>
<li><b>Craft positioning and messaging</b> that clearly communicates product value to target segments and supports adoption and engagement across lifecycle stages.</li>
<li><b>Drive acquisition and retention programs</b> by shaping organic channels (SEO, lifecycle, website), campaigns, and in-product communications (email, push, in-app).</li>
<li><b>Influence monetization strategy</b> by contributing to pricing, packaging, promotions, and identifying upsell and expansion opportunities, ensuring efforts are sustainable (CAC, LTV, payback).</li>
<li><b>Identify high-leverage opportunities</b> through PMM's market research, competitive analysis, and customer segmentation, turning insights into actionable growth plays.</li>
<li><b>Collaborate cross-functionally</b> with design, content, success, and marketing ops to build growth assets, ensure accurate tracking, and capture user feedback loops.</li>
<li><b>Support product launches with a growth lens</b>, planning rollout, messaging, and experiments to accelerate adoption and revenue impact.</li>
</ul>
<p><b>Who We're Looking For</b></p>
<ul>
<li>5+ years of experience in marketing, ideally with 3+ years in a growth-oriented role</li>
<li>Experience with both PLG and sales-led GTM models.</li>
<li><b>Strategic thinker with a growth mindset</b>: you see the full funnel and know how to influence each stage.</li>
<li><b>Data-driven decision maker</b>: you use data to prioritize, validate, and iterate quickly.</li>
<li><b>Strong product marketing foundation</b>: you're skilled at positioning, messaging, and translating product value into customer outcomes.</li>
<li><b>Experimentation-first operator</b>: you thrive in testing, learning, and scaling what works.</li>
<li><b>Collaborative partner</b>: you can rally product, design, and GTM teams around shared growth goals.</li>
<li><b>Outcome-oriented:</b> you focus on measurable impact and know how to balance quick wins with long-term bets.</li><br>
</ul>
<p><i>At AfterShip, we understand that not all applicants will have skills that match the job description exactly. We value diverse experiences and respect that experience comes in many different forms, so even if you feel you may not meet every qualification to a T then we still encourage you to apply. We are always looking for people who can help us continue to raise the bar for our team and who want to join us on our mission.</i></p><br>
<p><b>
Why You Should Join Us:</b></p>
<ul>
<li><b>Great Place to Work Certified:</b> We've been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.</li>
<li><b>Innovative &amp; Inclusive Culture:</b> Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We're a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that's inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.</li>
<li><b>Ambitious Mission with Real Impact:</b> Join us in transforming eCommerce by making buying and selling easier for everyone. It's one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.</li>
<li><b>Thrive &amp; Grow:</b> There's no ceiling to what you can achieve or learn here. We're committed to empowering your career while advancing together as a company.</li>
<li><b>Flexible Work Setup</b>: We're a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You're empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you'll be able to have a schedule that fits your working style and the requirements of your role.</li><br>
</ul>
<p><b>Perks:</b></p>
<ul>
<li>Competitive compensation</li>
<li>Remote-first/hybrid-flexible work setups</li>
<li>Healthcare coverage offered from day 1</li>
<li>Retirement plans including company match</li>
<li>Annual learning &amp; wellness benefit</li>
<li>Monthly book perk</li>
<li>Career progression &amp; professional development</li>
<li>In-office lunch and commuter benefits for those located in our hub locations</li></ul><br>
<p><br>
<i>We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job's location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.</i></p></div>

DEEL

<div><p><b>Who we are is what we do.</b></p><p>
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries&mdash;helping businesses scale smarter, faster, and more compliantly.</p><p>
Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.</p><p></p><p><b>
Why should you be part of our success story?</b></p><p>
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies &ndash; breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries&mdash;ensuring people get paid and protected, no matter where they are.</p><p>
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator&rsquo;s top companies list &ndash; all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.</p><p>
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum&mdash;backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years&mdash;you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.</p><p></p><p><b>
The Role:</b></p><p><b>
Strategic Planning:</b></p><ul><li><p>
Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.</p></li><li><p>
Identify market opportunities and customer segments to drive product adoption.</p></li></ul><p><b>
Product Positioning &amp; Messaging:</b></p><ul><li><p>
Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.</p></li><li><p>
Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.</p></li></ul><p><b>
Campaign Development:</b></p><ul><li><p>
Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.</p></li><li><p>
Measure and optimize campaign performance to ensure ROI.</p></li></ul><p><b>
Sales Enablement:</b></p><ul><li><p>
Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.</p></li><li><p>
Train sales teams on product features, benefits, and competitive differentiation.</p></li></ul><p><b>
Market Insights:</b></p><ul><li><p>
Conduct competitive analysis and customer research to inform product improvements and positioning.</p></li><li><p>
Track market trends and provide actionable insights to the Product team.</p></li></ul><p><b>
Cross-Functional Collaboration:</b></p><ul><li><p>
Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.</p></li><li><p>
Advocate for customer needs and feedback in product development discussions.</p></li></ul><p></p><p><b>
Requirements:</b></p><ul><li><p>
7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech</p></li><li><p>
Strong understanding of domestic payroll processes and compliance requirements is a plus.</p></li><li><p>
Exceptional skills in positioning, storytelling, and go-to-market execution.</p></li><li><p>
Experience working with Lifecycle marketing teams
</p></li><li><p>Data-driven mindset with the ability to analyze metrics and optimize campaigns.</p></li><li><p>
Excellent communication, presentation, and project management skills.</p></li><li><p>
Experience collaborating with cross-functional teams in a fast-paced environment.</p></li></ul><p></p><p><b>
Total Rewards</b></p><p>
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.</p><p><b>
Some things you&rsquo;ll enjoy</b></p><ul><li><p>
Stock grant opportunities dependent on your role, employment status and location</p></li><li><p>
Additional perks and benefits based on your employment status and country</p></li><li><p>
The flexibility of remote work, including optional WeWork access</p></li></ul><p>
At Deel, we&rsquo;re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.</p><p><i>
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @</i><i>deel.com</i><i> and other acquired company emails like @</i><i>payspace.com</i><i> and @</i><i>paygroup.com</i><i>. You can view the most up-to-date job listings at Deel by visiting</i><i>our careers page</i><i>.</i><br>
<br>
<i>Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.</i><br>
<br>
<i>Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.</i></p><p>
We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.</p><p>
We began using Covey Scout for Inbound on March 30, 2025.</p><p>
For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144</p></div>

Senior Product Marketing Manager | HR products

Amazon Web Services

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Are you an experienced product marketing leader in the Retail and Consumer Goods industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way retail and consumer goods companies innovate and modernize their businesses? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.<br>
<br>
As a senior product marketing manager for the retail and consumer goods (RCG) industry, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in the RCG space. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our industry-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives.<br>
<br>
The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the RCG vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, and industry subject-matter expertise desired.
<br>
<br>
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.<br>
<br>
Key job responsibilities<br>
<ul><li>Craft &amp; develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos.) that land our retail and consumer goods proposition</li><li>Engage with customers and partners to drive advocacy</li><li>Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails</li><li>Plan and execute marketing initiatives at industry events to showcase retail and consumer goods messaging, content, keynotes, and breakout sessions</li><li>Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content</li><li>Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.</li><li>Continuously measure and optimize product marketing initiatives</li></ul><br>
About the team<br>
About AWS<br>
Diverse Experiences<br>
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying.
<br>
<br>
Why AWS?<br>
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.<br>
<br>
Inclusive Team Culture<br>
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.<br>
<br>
Mentorship &amp; Career Growth<br>
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
<br>
<br>
Work/Life Balance<br>
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve.
</div><h2 class="jobSectionHeader"><b>BASIC QUALIFICATIONS</b></h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience building, executing, and scaling cross-functional marketing programs</li><li>Experience leading go-to-market for software or hardware product launches</li><li>Experience with success in driving execution of large-scale project plans with multiple teams in support of business goals</li><li>Experience using data and metrics to drive results, and presenting those results to senior leadership</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience communicating results to stakeholders</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<br>
<br>
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.</div>

Senior Product Marketing Manager, Retail and Consumer Goods, Industry Marketing

Search 10000+ Senior product marketing manager jobs near you this September. New roles added regularly across leading industries. Apply today.

10000 senior product marketing manager jobs NEAR_ME

Senior Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager, Measurement

Senior Product Marketing Manager, Growth

Senior Product Marketing Manager, Growth

Senior Product Marketing Manager | HR products

Senior Product Marketing Manager, Retail and Consumer Goods, Industry Marketing