senior product marketing manager

Aera Technology

<div><div><div><div><b>Aera Technology is a pioneer in the growing category of Decision Intelligence Platforms and a Leader in the </b><b>Gartner&reg; Magic Quadrant&trade;</b> <b>for 2026</b><b> </b>&ndash; the technology to digitize, augment, and automate decision-making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud&trade;, we are helping the best-known brands in the world make smarter, faster decisions.</div>
<div></div>
<div>Privately-held and VC-funded, we have a global team of over 400 Aeranauts &ndash; and we&rsquo;re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable.</div>
<div>
<p>We are looking for a seasoned and highly motivated <b>Senior Product Marketing Manager</b> to own key areas of Aera's go-to-market strategy, sales enablement, competitive intelligence, and category thought leadership. This is a senior individual contributor role that requires both strategic thinking and a strong bias for execution &mdash; someone who can define a compelling narrative, bring products to market with impact, and equip the sales team to win in a competitive landscape.</p>
<p>
You will work closely with product management, sales, demand generation, and executive leadership, operating with a high degree of autonomy and cross-functional influence. This role reports directly to the SVP of Product Marketing and is a critical contributor to how Aera defines, grows, and leads the Decision Intelligence category.</p>
<i>
The ideal candidate will be based in the SF Bay area, and able to work on-site at HQ in Mountain View, CA, 3-4 days per week.</i></div>
</div></div><div><div><h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><div><div><div>
<h3 class="jobSectionHeader"><b>Product Launches &amp; Go-to-Market</b></h3>
<ul>
<li><p>Own the <b>end-to-end go-to-market strategy and execution</b> for product launches, including market segmentation, positioning, launch planning, and post-launch measurement.</p>
</li>
<li><p>Partner closely with <b>product management</b> to deeply understand the roadmap and translate upcoming capabilities into market-ready value propositions ahead of launch.</p>
</li>
<li><p>Develop and maintain <b>solution-level messaging frameworks</b> for priority use cases, verticals, and buyer personas that are used consistently across marketing and sales.</p>
</li>
<li><p>Collaborate with demand generation, content, and field marketing teams to ensure <b>launches land with impact</b> &mdash; driving awareness, pipeline, and adoption.</p>
</li>
<li><p>Define and track <b>launch success metrics</b>, providing post-launch analysis and recommendations to optimize future GTM execution.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Sales Enablement</b></h3>
<ul>
<li><p>Develop a comprehensive suite of <b>high-impact sales enablement content</b> &mdash; including pitch decks, solution briefs, ROI tools, objection-handling guides, and demo frameworks &mdash; that empowers the sales team to engage buyers and close deals.</p>
</li>
<li><p>Partner with sales leadership to understand <b>field needs and pain points</b>, ensuring enablement content is grounded in real-world selling scenarios and continuously refined based on feedback.</p>
</li>
<li><p>Build and maintain <b>competitive battlecards and positioning guides</b> that give sales the confidence and clarity to win against key alternatives in the market.</p>
</li>
<li><p>Drive <b>sales onboarding and ongoing training</b> in partnership with sales leadership, ensuring new and tenured reps are fluent in Aera's messaging, differentiation, and value propositions.</p>
</li>
<li><p>Establish a feedback loop between sales and product marketing to ensure <b>content remains current, relevant, and effective</b> as the product and competitive landscape evolve.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Competitive Intelligence</b></h3>
<ul>
<li><p>Own Aera's <b>competitive intelligence program</b>, monitoring the market for competitor product updates, messaging shifts, pricing changes, and strategic moves.</p>
</li>
<li><p>Synthesize competitive research into <b>clear, actionable insights</b> for sales, product, and executive stakeholders &mdash; ensuring the organization is never caught off guard by competitive dynamics.</p>
</li>
<li><p>Maintain and regularly refresh a <b>competitive landscape overview</b>, including win/loss analysis and positioning recommendations, distributed to key internal stakeholders.</p>
</li>
<li><p>Partner with product management to ensure <b>competitive insights inform roadmap prioritization</b> and product positioning decisions.</p>
</li>
<li><p>Track and analyze <b>win/loss data</b> in partnership with sales operations, surfacing trends and recommendations to improve competitive win rates over time.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Category &amp; Thought Leadership</b></h3>
<ul>
<li><p>Serve as a key contributor to Aera's <b>Decision Intelligence category strategy</b>, helping to define and evolve the narrative that positions Aera as the market leader and category creator.</p>
</li>
<li><p>Develop <b>thought leadership content and frameworks</b> &mdash; including white papers, point-of-view documents, executive presentations, and contributed articles &mdash; that advance Aera's category authority.</p>
</li>
<li><p>Partner with the communications team to ensure <b>category messaging is consistently represented</b> in media, analyst, and executive communications.</p>
</li>
<li><p>Identify and develop <b>speaking and content opportunities</b> that elevate Aera's voice in the market, including industry events, analyst briefings, and owned media.</p>
</li>
<li><p>Monitor <b>market trends, emerging technologies, and shifts in buyer priorities</b>, synthesizing insights into forward-looking narratives that keep Aera ahead of the conversation.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Analyst Briefings</b></h3>
<ul>
<li><p>Support the <b>preparation and delivery of analyst briefings</b> with key industry firms including Gartner and IDC, developing compelling briefing narratives and supporting materials in collaboration with the SVP of Product Marketing and product management.</p>
</li>
<li><p>Research analyst coverage areas, recent publications, and market perspectives to ensure <b>internal spokespeople are well-prepared</b> for each engagement.</p>
</li>
<li><p>Contribute to <b>analyst evaluation submissions</b> (e.g., Gartner Magic Quadrant, IDC MarketScape) by providing messaging, positioning input, and supporting documentation.</p>
</li>
</ul>Ensure that <b>insights and feedback from analyst engagements</b> are captured, synthesized, and shared with relevant internal stakeholders to inform product and marketing strategy.</div></div></div></div></div>
<div><div><h3 class="jobSectionHeader"><b>About You:</b></h3><div><div><div>
<ul>
<li><p>5&ndash;8 years (or more) of experience in <b>product marketing</b>, with a demonstrated track record of operating with senior-level scope and autonomy in a B2B SaaS or enterprise technology environment.</p>
</li>
<li><p>Proven ability to <b>lead complex product launches</b> end-to-end and develop messaging that resonates with enterprise buyers.</p>
</li>
<li><p>Strong experience building <b>sales enablement programs and content</b> that demonstrably improve sales effectiveness and win rates.</p>
</li>
<li><p>Demonstrated ability to <b>own and operate a competitive intelligence function</b>, turning market data into actionable insights.</p>
</li>
<li><p>Experience contributing to <b>category creation or thought leadership</b> initiatives in a fast-moving technology market.</p>
</li>
<li><p>Exceptional written and verbal communication skills, with the ability to craft compelling narratives for <b>both technical and business audiences</b>.</p>
</li>
<li><p>Comfortable operating with high autonomy while <b>managing multiple workstreams</b> and influencing senior stakeholders across functions.</p>
</li>
<li><p>Proficiency with <b>AI tools</b> to accelerate research, content creation, and competitive monitoring workflows.</p>
</li>
</ul></div></div></div></div></div><div><div>$170,000 - $185,000 a year</div><div>
<div>Compensation for this position consists of a maximum $185,000 salary + meaningful equity.</div>
<div></div>
<div>Actual compensation offered will vary based on a number of factors including prior experience and location. Equity value is subject to company valuation and vesting requirements.</div>
</div></div><div><div><div>If you share our passion for building a sustainable, intelligent, and efficient world, you&rsquo;re in the right place. Established in 2017 and headquartered in Mountain View, California, we're a series C start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia). So join us, and let&rsquo;s build this!</div>
<div></div>
<div>Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Please take the time to read our European GDPR privacy candidate notice available here</div>
<div></div>
<div><b>Benefits:</b></div>
<div></div>
<div>At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You&rsquo;ll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, generous parental leave, and much more. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you&rsquo;re working from the office, you&rsquo;ll also have access to a fully-stocked kitchen with a selection of snacks and beverages.</div>
</div></div><div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div></div></div>

Senior Product Marketing Manager

The Caler Group

<div>
 <p>
  The Sr. Product Marketing Manager is responsible for driving the strategy, positioning, and messaging, go-to market strategy and execution of marketing all initiatives for the company's portfolio of flooring tools and related products. This role serves as the bridge between product management, sales, and marketing, ensuring products are effectively positioned in the market, supported with compelling messaging, and aligned with customer needs to drive revenue growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential Duties and Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plans.
  </li>
  <li>
   Develop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle management.
  </li>
  <li>
   Partner closely with product management to translate product features into clear, differentiated customer value propositions.
  </li>
  <li>
   Work with the product management team to align the roadmap with all market opportunities
  </li>
  <li>
   Conduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industry.
  </li>
  <li>
   Create and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandising.
  </li>
  <li>
   Collaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partners.
  </li>
  <li>
   Support major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and content.
  </li>
  <li>
   Analyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROI.
  </li>
  <li>
   Manage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demand.
  </li>
  <li>
   Oversee agency partners and vendors as needed for creative development, packaging, and campaign execution.
  </li>
  <li>
   Ensure brand consistency and alignment across all marketing channels and touchpoints.
  </li>
  <li>
   Work cross-functionally with operations, supply chain, and customer service to ensure successful product launches and ongoing support.
  </li>
  <li>
   Analyze competitors and develop differentiation strategies
  </li>
  <li>
   Gather and synthesize customer insights
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus.
  </li>
  <li>
   Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  </li>
  <li>
   Proven experience (five plus years) as a Marketing Manager or similar role, preferably in the flooring industry.
  </li>
  <li>
   Solid understanding of flooring tool products, their applications, and the competitive landscape.
  </li>
  <li>
   Experience developing marketing materials and product packaging.
  </li>
  <li>
   Demonstrated success in developing and executing marketing strategies and campaigns that drive business growth.
  </li>
  <li>
   Strong analytical skills and the ability to interpret market research and data to drive actionable insights.
  </li>
  <li>
   Excellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectively.
  </li>
  <li>
   Familiarity with marketing automation tools and CRM systems.
  </li>
  <li>
   Strong leadership skills and the ability to work collaboratively with cross-functional teams.
  </li>
 </ul>
 <p>
 </p>
</div>


Visa

<div><b>Company Description</b><p><br>
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.</p><p>
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters &mdash; to you, to your community, and to the world.</p><p>
Progress starts with you.</p><b><br>
Job Description</b><p><br>
We are seeking a highly strategic Senior Manager of Product Marketing to act as the subject matter expert (SME), narrative owner, and content creator a critical set of payment acceptance products. Experience in the payments industry is highly favorable, as we need an experienced PMM who can hit the ground running.</p><p>
In this role, you will directly support our organizational objective to meet or exceed financial performance by increasing pipeline and interest, supporting sellers to drive acquisition, and increasing demand with compelling solution content.</p><p>
You will own the product narrative across the entire customer journey. This means you are not just focused on net-new acquisition. You are a champion for lifecycle management. You will keep a continuous pulse on what our existing customers need and consistently generate ideas to keep them informed, engaged, and excited about our products and solutions.</p><p>
You will work within a highly collaborative, matrixed team, partnering closely with product management, regional leads, and campaign and demand teams to deliver the right message, to the right audience, through the right channels.</p><p><b>
Key Responsibilities</b>:</p><p><b><i>
Product SME &amp; Narrative Strategy</i></b></p><ul><li><p>
Act as the primary product SME for assigned products, deeply understanding the pain points of both technical buyers (developers) and business buyers (merchants).</p></li><li><p>
Develop compelling product and solution narratives that differentiate Visa Acceptance Solutions in the market.</p></li><li><p>
Lead product launch planning and coordination for your portfolio, ensuring seamless go-to-market execution.</p></li><li><p>
Provide commercialization consultation and secure necessary approvals for new features and product updates.</p></li><li><p>
Maintain a sharp understanding of the market landscape by gathering and synthesizing competitive intelligence.</p></li><li><p>
Be the primary point of contact for product management leadership on assigned products and be an active contributor to the product commercialization and development plans.</p></li></ul><p><b><i>
Lifecycle Management &amp; Customer Engagement</i></b></p><ul><li><p>
Maintain a continuous pulse on the needs of our existing install base. Identify strategic opportunities to drive cross-sell, upsell, and new feature adoption.</p></li><li><p>
Ideate and champion ongoing customer engagement initiatives to keep current users informed and excited about their Visa Acceptance products.</p></li><li><p>
Partner with the content production lead to feed strategic messaging and customer-focused updates into owned retention channels, such as the product update documents, newsletters and social media.</p></li></ul><p><b><i>
Sales Enablement &amp; Core Asset Creation</i></b></p><ul><li><p>
Build, maintain, and own the core sales enablement materials for your products, specifically focusing on pitch decks and one-pagers.</p></li><li><p>
Cultivate strong relationships with product management and sales, providing direct sales play support and solution expertise to help sellers drive acquisition.</p></li></ul><p><b><i>
Cross-Functional GTM Orchestration</i></b></p><ul><li><p>
Collaborate with Regional Leads to understand local market nuances and identify specific regional opportunities for your products.</p></li><li><p>
Provide strategic input and define needs for the Campaign Team so they can effectively execute promotional content across social media, ads, landing pages, and email.</p></li><li><p>
Partner with the Content Production lead, providing the core messaging required for them to build high-fidelity promotional assets like guides, webinars, product webpages, demos, blogs, and videos.</p></li></ul><p><b><i>
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.</i></b></p><p><b>
Work Authorization:</b> Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position.<br>
</p><br>
<br>
<b>Qualifications</b><p><b><br>
Basic Qualifications</b></p><ul><li>
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD</li></ul><p><b>
Preferred Qualifications</b></p><ul><li>
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD Proven experience in B2B marketing, ideally within payments, fintech, or developer-focused SaaS platforms.</li><li>
A strong &quot;lifecycle mindset&quot;&mdash;demonstrated ability to market to existing customers (retention/upsell) just as effectively as net-new prospects.</li><li>
Exceptional storytelling and writing capability, with a track record of building impactful messaging frameworks, pitch decks, and one-pagers.</li><li>
Demonstrated ability to operate in a highly matrixed organization, collaborating seamlessly with product, sales, regional leads, and campaign execution teams.</li></ul><br>
<b>
Additional Information</b><p><b><br>
Work Hours:</b> Varies upon the needs of the department.</p><p><b>
Travel Requirements:</b> This position requires travel 5-10% of the time.</p><p><b>
Mental/Physical Requirements:</b> This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.</p><p>
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</p><p>
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.</p><p><b>
U.S. APPLICANTS ONLY: The estimated salary range for this position is 138,300.00 to 221,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.</b></p></div>

TikTok

<div>
 <strong>
  Responsibilities
  <br/>
 </strong>
 About the team
 <br/>
 The lead and services team is responsible for driving innovation and adoption of dedicated performance solutions for key Lead Generation verticals. The lead and services team is building the next generation of advertising solutions to bring incremental value for previously untapped businesses.
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 <br/>
 Responsibilities
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 - Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps
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 - Leverage customer and consumer insights to ideate on early-stage products and experiences that positively impact conversions and solve client &amp; user pain points
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 - Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market
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 - Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions
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 - Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc
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 - Champion scaled activation vis-a-vis agency &amp; partner-driven programs.
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 - Willing to roll up sleeves and be willing to step in and guide the market teams where needed.
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 <br/>
 <strong>
  Qualifications
  <br/>
 </strong>
 Minimum Qualifications
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 - 5+ years of experience in product management, product marketing in advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions
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 - Good understanding of global advertising and business landscape.
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 - Demonstrated ability to leverage customer, consumer, and landscape data to justify strategic decision making
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 - Comfortable with conducting and analyzing quantitative &amp; qualitative research and A/B testing
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 - Track record of zero to one product development and launches
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 - Strong cross-functional collaboration skills is a must. Candidate should have experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research.
 <br/>
 <br/>
 <strong>
  About TikTok
  <br/>
 </strong>
 TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.&ZeroWidthSpace;
 <br/>
 <br/>
 <br/>
 <strong>
  Why Join Us
  <br/>
 </strong>
 Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect &ndash; and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.&ZeroWidthSpace;
 <br/>
 We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.&ZeroWidthSpace;
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 &ZeroWidthSpace;
 <br/>
 Diversity &amp; Inclusion&ZeroWidthSpace;
 <br/>
 TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.&ZeroWidthSpace;
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 <strong>
  TikTok Accommodation
  <br/>
 </strong>
 TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request&ZeroWidthSpace;
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 <strong>
  Job Information
  <br/>
 </strong>
 【For Pay Transparency】Compensation Description (Annually)
 <br/>
 The base salary range for this position in the selected city is $159000 - $288000 annually.&ZeroWidthSpace;
 <br/>
 Compensation may vary outside of this range depending on a number of factors, including a candidate&rsquo;s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.&ZeroWidthSpace;
 <br/>
 Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).&ZeroWidthSpace;
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 The Company reserves the right to modify or change these benefits programs at any time, with or without notice.&ZeroWidthSpace;
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 For Los Angeles County (unincorporated) Candidates:&ZeroWidthSpace;
 <br/>
 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:&ZeroWidthSpace;
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 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;&ZeroWidthSpace;
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 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and&ZeroWidthSpace;
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 3. Exercising sound judgment.&ZeroWidthSpace;
</div>


Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
The world is being reshaped by artificial intelligence. Customer behaviors are evolving rapidly as AI becomes embedded in everyday experiences&mdash;changing how people work, learn, communicate, and interact with technology. Form factors are evolving, and for Amazon Devices, this represents a transformational moment.<br>
Amazon's journey in portable devices began with Kindle, which revolutionized reading and created tremendous momentum that opened the door to expand into tablets. We've built a successful tablets business serving millions of customers. But the world has changed. Customer expectations are evolving, and new technologies are creating possibilities we're only beginning to explore. Now is the time to adapt&mdash;to be relentlessly customer-obsessed and build great products that meet customers where they are in this new environment.<br>
Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. The Amazon Devices team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Tablets, Fire TV, and Echo&mdash;products used by millions of customers worldwide.<br>
We are at an inflection point. As customer expectations evolve and new technologies emerge, we're reimagining what's possible for tablets. This is Day 1 for what tablets can become, and we're looking for a customer-centric product marketing leader to help shape this future.<br>
The Senior Product Marketing Manager will drive inbound product marketing strategy for Amazon's tablet portfolio, partnering closely with Product Management to shape product strategy, messaging, and positioning. This role will be the critical bridge between customer insights and product development, ensuring our products meet evolving customer needs during this pivotal transformation. Based in our Sunnyvale or Seattle hub, you'll own the inbound marketing function that informs product roadmaps and defines how we position our tablets in the market.<br>
We're seeking a strong product marketing leader with a proven track record of driving product strategy through deep customer insights. You have successfully partnered with Product Management teams to influence product roadmaps, defined compelling product positioning and messaging, and translated customer needs into actionable product requirements. You excel at synthesizing market intelligence, competitive analysis, and voice-of-customer research to inform strategic decisions.<br>
<br>
Key job responsibilities<br>
<ul><li>Be the voice of the customer to our Product Management by leading voice-of-customer research programs and translate customer insights into product requirements and feature prioritization</li><li>Own inbound product marketing strategy for the tablet portfolio, closely partnering with Product Management to influence product roadmaps through market intelligence and customer insights</li><li>Define product positioning and messaging frameworks that differentiate our tablets and resonate with target customer segments</li><li>Conduct competitive analysis and market segmentation to identify opportunities and inform product strategy</li><li>Partner with Product Management on product definition, working backwards from customer needs to shape product experiences</li><li>Develop business cases and market opportunity assessments to support investment decisions and product planning</li><li>Collaborate with cross-functional teams including Design, Engineering, Customer Research, Marketing and Sales to ensure customer-centric product development</li><li>Support go-to-market planning by providing strategic product insights and positioning guidance to outbound marketing teams</li></ul></div><h2 class="jobSectionHeader"><b><br>
BASIC QUALIFICATIONS</b></h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience leading go-to-market for consumer software or hardware product launches</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience using any of SQL or other analytical tools for conducting data analysis</li><li>Experience with customer segmentation, profiling, and targeting</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually<br>
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div><p></p>

Senior Product Marketing Manager, Tablet

Geotab

<div><div><div><p>Basis:
</p><p>Permanent Full Time</p></div><div><p>
Area of Interest:
</p><p>Marketing</p></div><div><p>
Location:
</p><p>Atlanta, Georgia</p></div></div>
<div><div><div><h2 class="jobSectionHeader"><b>
Who we are:</b></h2>
<div>Geotab &reg; is a global leader in IoT and connected transportation and certified &ldquo;Great Place to Work&trade;.&rdquo; We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</div>
<div></div>
<div>Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab&rsquo;s open platform and Geotab Marketplace &reg;, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</div>
<div></div>
<div>Our team is growing and we&rsquo;re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it&rsquo;s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.</div></div><div>
<div><div><div><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<p>
We are always looking for amazing talent who can contribute to our growth and deliver results! Altitude by Geotab is seeking a Senior Product Marketing Manager to shape and deliver the product story for Altitude, Geotab&rsquo;s commercial vehicle analytics platform, across agencies, petroleum operators, AEC consultants and technology partners. This role is central to establishing Altitude as the definitive source of truth for commercial movement planning. As a product focused company, Product Marketing works closely alongside Product Managers, Engineering, Design, and Data&mdash;driving market outcomes and growth for a product area throughout its full lifecycle. Product Marketing acts as the trusted, growth-driving bridge between Product teams delivering complex data products and the markets that depend on them. If you have experience in transportation technology, geospatial intelligence or data analytics markets and are keen to join an industry leader &mdash; we would love to hear from you!</p><br>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<p>
The Senior Product Marketing Manager is the storyteller and market-facing expert for Altitude&rsquo;s transportation analytics products - a commercial vehicle data platform built on Geotab&rsquo;s proprietary telematics network. This role is a contributor to strategy + roadmap, and owner of growth leading to market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. They translate complex data products into defensible, ROI-clear narratives for the market. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.</p>
<h2 class="jobSectionHeader"><b>
How you'll make an impact:</b></h2>
<ul>
<li><p>Tell the Altitude story in a simple, clear, and compelling way translating transportation analytics data into the language of infrastructure planners, petroleum network developers and AEC consultants who need it to make high stake decisions. Own the Altitude category narrative evolving the market conversation from generic traffic data to deterministic commercial vehicle intelligence.</p>
</li>
<li><p>Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we&rsquo;ll achieve the next level of growth.</p>
</li>
<li><p>Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows &amp; develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.</p>
</li>
<li><p>Serve as a mentor for more junior team members of both PMM and the organization as whole.</p>
</li>
<li><p>Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.</p>
</li>
<li><p>Partner with the marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as the Altitude SME in analyst content creation (review/edit content).</p>
</li>
<li><p>Collaborate closely with the Product Manager to embody the &quot;voice&quot; of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.</p>
</li>
<li><p>Work with marketing to develop a content strategy by buyer funnel stages and serve as Altitude SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns.</p>
</li>
<li><p>Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.</p>
</li>
<li><p>Leverage and develop AI toolsets as part of your daily workflow to accelerate content development, market research synthesis and competitive monitoring, and help establish AI-augmented PMM as a standard within the Altitude team.</p><br>
</li>
</ul><h2 class="jobSectionHeader"><b>What you'll bring to this role:</b></h2>
<div>
<ul><li><p>8+ years of work experience ideally in Product Marketing ideally in B2B or B2G SaaS, data analytics, transportation technology, smart cities, or geospatial intelligence (GIS). Proven track record with complex data products or platform services sold into enterprise or government buyers.</p>
</li>
<li><p>Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.</p>
</li>
<li><p>Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.</p>
</li>
<li><p>Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.</p>
</li>
<li><p>Ability to analyze market trends, customer needs, and competitive landscapes.</p>
</li>
<li><p>Strong analytical skills with the ability to interpret data and make data-driven decisions.</p>
</li>
<li><p>Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.</p>
</li>
<li><p>Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.</p>
</li>
<li><p>Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.</p>
</li>
<li><p>Experience in mentoring and guiding junior team members.
</p></li><li><p>Ability to establish and optimize product marketing processes and standards.
</p></li><li><p>Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
</p></li><li><p>Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.</p>
</li>
</ul></div></div><div>If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</div>
<div></div>
<div><b>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</b></div>
<div></div>
<h2 class="jobSectionHeader"><b>Why job seekers choose Geotab:</b></h2>
<div>
<div><p>Flex working arrangements<br>
Home office reimbursement program<br>
Baby bonus &amp; parental leave top up program<br>
Online learning and networking opportunities<br>
Electric vehicle purchase incentive program<br>
Competitive medical and dental benefits<br>
Retirement savings program</p>
<ul><li><b>The above are offered to full-time permanent employees only</b></li></ul>
</div>
<div><h2 class="jobSectionHeader"><b>How we work:</b></h2>
<div><div>At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</div>
<div></div>
<div>Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.</div>
<div></div>
<h2 class="jobSectionHeader"><b>Other employment statements:</b></h2>
<div>
<p>Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.</p>
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, &ldquo;Geotab&rdquo;), you acknowledge Geotab&rsquo;s collection, use and disclosure of your personal data in accordance with our Privacy Policy.</div>
</div>
</div></div></div></div></div><div><div><div><p>The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.</p></div><div>
Hiring Range</div><div>
$120,000&mdash;$150,000 USD</div></div></div></div></div></div>

Senior Product Marketing Manager, Altitude (Remote)

LawnStarter

<p>About LawnStarter<br/></p><p>LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.<br/></p><p>About Pro Experience<br/></p><p>Our marketplace runs on supply. We have 10,000+ active Pros across the country, and their engagement, quality, and retention directly determine whether we can capture demand and grow. Right now, the supply is fragile, roughly 60% of onboarded Pros never complete a first job, and we're losing millions of dollars in annual revenue because we don't have enough Pros in the right places.<br/></p><p>The Pro Experience function exists to close that gap. This is the team that most deeply understands what Pros experience, what they need to succeed, and what makes them stay, and translates that understanding into communications, programs, and internal advocacy that move supply metrics.<br/></p><p>The Role<br/></p><p>You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform.<br/></p><p>Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace.<br/></p><p>This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy with execution support from cross-functional partners.<br/></p><p>What makes this role different:<br/></p><p>- The timing is right. We're profitable and growing 30%+ YoY. Bettermode is our community, incentives, and training hub for Pros. And we've built Brain, an internal knowledge system powered by AI that accelerates how we research, build, and ship. The pieces are in place, what's missing is the strategic and hard working owner who connects them into a coherent Pro experience.<br/></p><p>- You're building the infrastructure. There's no documented Pro positioning statement, no messaging playbook to inherit. You'll design the processes, not just run them.<br/></p><p>- Your north star is supply, not engagement. Open rates and community posts are proxies. The real question is: are more Pros completing their first job? Are they active at 30, 60, 90 days? Are high-quality pros churning? Are they succeeding?<br/></p><p>- You'll be the internal voice of the Pro. Product, Ops, and Support will come to you when they need to understand how Pros will react to something. You'll push back when the company is about to do something that will land wrong.<br/></p><p>What You'll Own<br/></p><p>- In-product messaging: Partner with Product to design and maintain the system for Pro-facing in-app communications, communicating platform changes, incentives, and performance data at the right moments in the Pro journey.<br/></p><p>- Community, upskilling &amp; brand voice: Pro community building in Bettermode, which includes engagement strategy, content cadence, and the tone of voice for all Pro-facing communications. Pros are small business owners, not gig workers, the voice should reflect that. Define the vision for Pro Academy (training, upskilling, potential partnerships like Greenius); work with partners on content production and delivery.<br/></p><p>- Pro help content: Strategy for the knowledge base, FAQs, and how-to content that let Pros find answers without contacting support. Work with PMs on help content for feature launches and platform changes. Measure success by deflection, not just views.<br/></p><p>- Internal Pro advocacy: Own the Pro listening system, interviews, call reviews, Bettermode monitoring, support trend analysis, and route insights to product, ops, and support in ways that drive actual decisions.<br/></p><p>- Gamification &amp; incentive programs: Own how challenges, badges, and tier-based incentive programs are communicated to Pros across the full lifecycle, from early activation through long-term retention. Product and Data design the incentive structures; you ensure Pros understand, engage with, and are motivated by them.<br/></p><p>Problems to Solve<br/></p><p>60% of onboarded Pros never complete a first job.<br/></p><p>They sign up, complete onboarding (often same-day), enter the Intro tier, and then disappear. The supply math is stark: of every 30 Pro leads acquired, only 1 becomes a valuable active Pro. This is the single biggest supply lever available, and it's currently unowned.<br/></p><p>Pro communications are fragmented.<br/></p><p>In-product messaging, email sequences, Bettermode posts, and help articles are managed across three different teams with no unified voice or strategy. Pros get inconsistent signals about how the platform works, what they should do next, and what the rules are. That inconsistency erodes trust.<br/></p><p>Pro feedback doesn't flow back to decisions.<br/></p><p>We hear from Pros constantly, through support tickets, community posts, NPS surveys, direct calls. But there's no systematic process for capturing, synthesizing, and routing those insights to decision-makers.<br/></p><p>High-value Pros eventually build their own businesses, and we lose them.<br/></p><p>Our best Pros reach the highest tiers, build strong customer relationships, and develop recurring revenue. At some point, the calculus shifts: they have enough of their own customers that the platform's value proposition needs to be actively reinforced. Right now, no one owns the communications that make the case for why high-performing Pros should stay and grow with us. This is the hardest retention problem in the role, and it starts with understanding what these Pros actually need to hear.<br/></p><p>What Success Looks Like (Year 1)<br/></p><p>- More onboarded Pros complete their first job Significant improvement (5+ percentage points) in 30-day activation rate.<br/></p><p>- Pros sentiment is measurably improving. You&rsquo;ve established the baseline and can show the trend.<br/></p><p>Requirements<br/></p><p>Who You Are<br/></p><p>You've developed genuine expertise on a supply-side or creator-side user segment by listening directly. Not from dashboards, from conversations, call reviews, community participation, and direct contact. You can name something specific you learned that surprised you and used it to change something internally. This is the most important thing you'll bring to this role. This is unlikely to be a good fit if your &quot;user expertise&quot; is primarily quantitative, data matters, but this role requires knowing things that don't show up in a funnel.<br/></p><p>You write for real people, not for corporate approval. Your Pro-facing copy is clear, warm, and direct, not full of platform jargon or hollow encouragement. You know the difference between a message that earns attention and one that gets scrolled past, and you have examples you're proud of. This is unlikely to be a good fit if your writing background is primarily internal documents, executive summaries, or B2B content.<br/></p><p>You connect communications to outcomes. You don't measure success by sends or opens, you ask whether behavior changed. You can trace a message or sequence back to a supply outcome, or explain why you can't yet and what you'd need to measure it. This is unlikely to be a good fit if your analytics stop at engagement metrics.<br/></p><p>You influence without authority. Your impact runs through Product, Ops, and Support, teams you don't control. You're comfortable building the case, presenting the data, and making it easy for partners to say yes. You've changed how a team made a decision by surfacing insights they didn't have. This is unlikely to be a good fit if you need direct control over execution to feel accountable for outcomes.<br/></p><p>You build from scratch. No playbook, no existing systems, no defined lanes. You'll design the processes, not just run them. That's energizing to you, not stressful. This is unlikely to be a good fit if you thrive in mature, well-documented environments with established workflows.<br/></p><p>AI-native. You've used AI tools to scale content creation, synthesize qualitative feedback, or automate communications workflows, and you can show the output. You experiment and iterate, not just prompt. This is unlikely to be a good fit if you treat AI as a novelty or use it only for the occasional first draft.<br/></p><p>This Role Is NOT<br/></p><p>- A CRM execution role. Lifecycle comms are part of the picture, but you're also owning in-product messaging, community, help content, gamification, and internal advocacy. Pure email/SMS management is a fraction of the job.<br/></p><p>- A homeowner marketing role. This is supply-side. You're communicating with Pros, not customers. If your experience is primarily consumer acquisition or B2C retention, you'd be switching contexts significantly.<br/></p><p>- A product management role. You'll partner with Product and influence the Pro App roadmap through data and advocacy, but you don't own it.<br/></p><p>- A people management role. This is a senior IC position. Broad scope and cross-functional influence, but no direct reports.<br/></p><p>Benefits<br/></p><p>- Base salary: $120k-$150k<br/></p><p>- Equity: Stock options, Pro supply is one of the most critical levers in the business, and the person who owns how we communicate with that supply is investing in company value directly<br/></p><p>- Healthcare: Medical, dental, and vision coverage<br/></p><p>- Location: Fully remote (US-based), this role requires deep qualitative work, direct Pro listening, and async cross-functional collaboration; remote works because outputs are measured, not hours<br/></p><p>- PTO: Flexible time off policy<br/></p><p>LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.<br/></p>

Senior Product Marketing Manager, Pro Experience

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