senior product marketing manager

GoodLeap

Job Title: Senior Product Marketing Manager Company: GoodLeap Location: New York, New York, United States Employment Type: Full-Time Salary: $95,000 - $125,000 USD per annum Job Overview GoodLeap is a leading technology company dedicated to making sustainable living more affordable and accessible for everyone. Our best-in-class financing and software products support a wide range of sustainable solutions, from solar panels and batteries to energy-efficient HVAC and windows. With over $30 billion in financing facilitated since 2018, we empower thousands of professionals and over a million homeowners to embrace a more sustainable future. We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team in New York. In this pivotal role, you will be responsible for defining and executing the go-to-market strategy for our innovative products. You will act as the bridge between our product, marketing, and sales teams, translating complex technological features into compelling value propositions that resonate with our partners and their customers. Responsibilities<ul><li>Develop and implement comprehensive go-to-market strategies for new product launches and feature updates.</li><li>Craft clear, compelling, and consistent product messaging and positioning that differentiates GoodLeap in the market.</li><li>Create a wide range of marketing assets and sales enablement materials, including case studies, product datasheets, presentations, and website content.</li><li>Conduct in-depth market intelligence, gathering insights on competitors, customers, and industry trends to inform our product and marketing strategies.</li><li>Collaborate closely with the product management team to influence the product roadmap based on market feedback and opportunities.</li><li>Partner with the sales team to provide them with the necessary training, tools, and collateral to effectively communicate our product's value.</li><li>Analyse the performance of product marketing campaigns and initiatives, using data to drive continuous improvement.</li></ul> Qualifications<ul><li>Proven experience in a product marketing role, ideally within the technology, fintech, or sustainability sectors.</li><li>A strong track record of developing and executing successful go-to-market strategies for software or financial products.</li><li>Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts.</li><li>Strong analytical and problem-solving skills, with a data-driven approach to decision-making.</li><li>Excellent project management and organisational abilities, capable of managing multiple projects in a fast-paced environment.</li><li>A collaborative spirit with a demonstrated ability to work effectively across different departments.</li><li>A bachelor's degree in Marketing, Business, or a related field is preferred. Benefits GoodLeap is proud to offer a competitive salary and a comprehensive benefits package designed to support the well-being and professional growth of our employees. Further details will be shared during the interview process.  </li></ul>

Senior Product Marketing Manager

SERVAL

<div><h1 class="jobSectionHeader">Who We Are</h1>
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end &mdash; replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations. 
 
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don&rsquo;t just respond to requests &mdash; they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering. 
 
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we&rsquo;re building the universal AI operations layer &mdash; a system of agents that sits across business functions and runs the workflows that keep modern companies moving. 
 
We&rsquo;re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.
<h2 class="jobSectionHeader">About the role:</h2>
Serval is hiring a Product Marketing Manager to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast-moving roadmap into stories buyers care about. You'll sit at the center of product, sales, and marketing, and you'll be a founding voice on the PMM function as it scales.
This is a builder role. You'll set the messaging foundation, run launches, and give the sales team the ammunition to close. If you want a defined playbook handed to you, this isn't the role. If you want to write the playbook, read on.<h2 class="jobSectionHeader">
What You'll Do:</h2><ul><li>
Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions. Make it sharp, make it true, make it repeatable.</li><li>
Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog.</li><li>
Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use.</li><li>
Become the resident expert on our buyers [IT, security, and ops leaders] and their world: their pain, their alternatives, their buying process. Turn that into messaging that resonates.</li><li>
Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head.</li><li>
Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions.</li><li>
Support pricing and packaging work with market and win/loss insight.</li><li>
Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable.</li></ul><h2 class="jobSectionHeader">
What you'll need:</h2><ul><li>
5+ years in product marketing, ideally in B2B SaaS sold to technical buyers [IT, security, DevOps, or infrastructure].</li><li>
A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan.</li><li>
Strong writing. You can take a complex, technical product and make it clear, credible, and compelling to a busy executive.</li><li>
Deep comfort partnering with sales. You've built enablement that reps chose to use because it helped them win.</li><li>
Analytical instincts: you ground messaging in research, win/loss, and data, and you can tell the difference between a story that sounds good and one that closes.</li><li>
Bias to action and comfort with ambiguity. You thrive when the category is undefined and the answer isn't in a template.</li><li>
Bonus: experience with ITSM, IT operations, identity/access, security, or AI/agent products.</li></ul><h2 class="jobSectionHeader">
What We Offer</h2><ul><li>
Impact: Be a key player in shaping the success of our product and company.</li><li>
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.</li><li>
Culture: Join a culture that values innovation, ownership, accountability, and fun.</li></ul>
Compensation Range: $180K - $250K</div>

Roche

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
 
The Position
 
Senior Product Marketing Manager - HPV
 
The Opportunity: 
​This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge. You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.
 
Job Facts/Key Responsibilities: 
<ul>
<li>Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.</li>
<li>Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.</li>
<li>Engage regularly with customers.</li>
<li>Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.</li>
<li>Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.</li>
<li>Advise senior management by reporting on special projects, business challenges, and opportunities.</li>
</ul>
Deliverables: 
6-Month Deliverables: 
<ul>
<li>Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.</li>
<li>Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical& Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.</li>
<li>Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.</li>
<li>Understand and navigate internal processes for product launches, updates, and conversions.</li>
</ul>
12-Month Deliverables: 
<ul>
<li>Lead the Integrated Business Plan for the HPV portfolio</li>
<li>Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.</li>
<li>Lead the development of business cases for product updates and enhancements.</li>
<li>Establish strong relationships with key opinion leaders (KOLs) in the HPV field.</li>
</ul>
24-Month Deliverables: 
<ul>
<li>Successfully launch innovative, revenue-generating products that address unmet clinical needs and expand Roche’s market share.</li>
<li>Provide strategic direction to local and global leadership, actively shaping the long-term product roadmap and R pipeline based on comprehensive market analysis, emerging trends, and customer needs.</li>
</ul>
Who You Are (minimum requirements): 
<ul>
<li>You hold a Bachelor's degree in Marketing, Business, Communications or related field.</li>
<li>You hold 5 years of marketing, business, sales or related business experience</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Demonstrated ability to develop technical expertise in scientific products</li>
<li>Demonstrated ability to communicate complex topics in a very simple way</li>
<li>Strong project management and team leadership skills</li>
<li>Regulatory and compliance awareness</li>
<li>An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy</li>
<li>Prior healthcare experience</li>
<li>Experience with managing a diagnostic related portfolio</li>
<li>Prior experience working in globally matrixed environment</li>
<li>Prior lab or customer interaction experience</li>
</ul>
Location: 
<ul>
<li>This position is based onsite in our Indianapolis campus</li>
<li>Relocation benefits are not provided for this role</li>
</ul>
The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
 Benefits
 
#LI-JW2
 
Who we are
 
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
 
Let’s build a healthier future, together.
 
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
 
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this formAccommodations for Applicants.

Senior Product Marketing Manager - HPV

Starbucks

<div>Now Brewing &ndash; senior digital product manager! #tobeapartner 
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. 
As a senior digital product manager, for Third-Party (3P) on the Starbucks Card &amp; Gifting team, you will be the strategic owner of the 3P channel and distribution for North America and oversee how Starbucks gift cards are distributed, sold, and integrated across retailers and external platforms. 
As a senior digital product manager, you will..<ul><li>
 Serve as the primary relationship owner for strategic distribution partners, including Blackhawk Network (BHN) and InComm, driving alignment on business objectives, growth strategies, and operational execution</li><li>
Build and manage strategic relationships with key retail and marketplace partners, including Amazon, Target, Kroger, and other major accounts, leading business reviews and joint growth planning</li><li>
 Define and execute third-party channel strategies spanning distribution, product assortment, merchandising, placement, and marketing to drive growth, market share, and customer reach.</li><li>
 Own the annual third-party marketing and merchandising budget, optimizing promotional investments to maximize business impact and return on investments</li><li>
 Lead biannual product portfolio and assortment planning, ensuring alignment with seasonal priorities, retail partner needs, inventory requirements, and merchandising strategies.</li><li>
 Analyze sales, market, and partner performance data to identify trends, evaluate business opportunities, and inform strategic recommendations.</li><li>
 Monitor competitive activity, industry developments, and emerging distribution trends to identify growth opportunities, mitigate risks, and shape future investment decisions.</li></ul> 


We&rsquo;d love to hear from people with:<ul><li>
Minimum 5+ years progressive responsibility in Digital Product Management</li><li>
 7+ years of experience in strategic partnerships, business development, channel management, or a related discipline</li><li>
Extensive experience in the gift card industry, with a strong understanding of retail, digital and enterprise sales channel, industry trends, and growth drivers</li><li>
 Curious, highly motivated self-starter</li><li>
 Proficient with the application of quantitative and qualitative data analysis</li><li>
Experience managing third-party distribution channels, strategic partnerships, retail accounts, marketplaces, or channel growth businesses</li><li>
 Proficient with developing and executing strategic business plans while managing complex partner and stakeholder relationships</li><li>
 Strong analytical and financial acumen, including budget ownership, forecasting, business case development, and performance management</li><li>
Strong communication skills, both written and verbal</li></ul> 
Preferred Qualifications<ul><li>
 Bachelor's degree in Business, Marketing, Finance, Economics, or a related field</li><li>
 Advanced degree</li><li>
 Experience working within gift cards, retail, ecommerce, or digital commerce businesses</li><li>
Demonstrated success managing and growing complex partner ecosystems across retailers, distributors, marketplaces, or other third-party channels</li></ul> 
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor&rsquo;s degree through Arizona State University&rsquo;s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.<ul><li>If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.</li></ul> 
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. 
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!
Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. 
 
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.</div>

senior digital product manager

Jamjoom Pharma

<div>ROLE SUMMARY
The Senior Product Manager &ndash; Ophthalmology will play a critical role in driving Jamjoom Pharma's growth within the UAE healthcare market. The role is responsible for developing and executing strategic marketing plans, strengthening brand positioning, maximizing market penetration, and ensuring the successful commercialization of the ophthalmology portfolio. Working closely with cross-functional teams, healthcare professionals, key opinion leaders (KOLs), distributors, and healthcare authorities, the Product Manager will deliver impactful marketing initiatives, support successful product launches, and contribute to sustainable business growth.
RESPONSIBILITIES<ul><li>
Develops and executes annual brand plans aligned with the overall business strategy and commercial objectives.</li><li>
Demonstrates a thorough understanding of market research, business performance, customer insights, historical trends, competitive landscape, and unmet market needs.</li><li>
Identifies business opportunities and market challenges across both private and institutional/tender sectors and develops appropriate action plans.</li><li>
Tracks and analyses brand and competitor performance, market dynamics, and key growth drivers, recommending actions to maximize brand performance.</li><li>
Utilizes market analytics, business intelligence and available data sources to generate actionable insights and support strategic decision-making.</li><li>
Supports the implementation of marketing initiatives in accordance with approved brand plans and Jamjoom Pharma SOPs.</li><li>
Supports new product launches by developing launch plans, executing key initiatives, monitoring performance against predefined KPIs, and implementing corrective actions where needed.</li><li>
Develops sales forecasts and financial assumptions to support business planning and new business case evaluations.</li><li>
Monitors promotional budgets against actual spending and regularly reports budget utilization and ROI to the Marketing Manager.</li><li>
Develops promotional campaigns, sales tools, scientific materials and customer engagement programs to maximize field force effectiveness.</li><li>
Drives digital marketing initiatives, CRM programs and omnichannel customer engagement while monitoring performance through defined KPIs.</li><li>
Collaborates effectively with Sales, Medical, Market Access, Regulatory, Supply Chain, Finance and other cross-functional teams to achieve business objectives.</li><li>
Works closely with Supply Chain to support demand forecasting, product availability and inventory optimization.</li><li>
Identifies, develops and maintains strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, pharmacy chains, key accounts and relevant healthcare stakeholders.</li><li>
Supports Medical Affairs in identifying local advocates and emerging speakers for scientific and educational programs.</li><li>
Supports Sales Force Excellence by delivering product training and providing regular market, competitor and product updates.</li><li>
Maintains a strong understanding of UAE healthcare regulations, compliance requirements and ethical promotional practices, ensuring all marketing activities comply with local regulations and Jamjoom Pharma SOPs.</li><li>
Anticipates market changes, identifies business opportunities and proposes appropriate mitigation and growth strategies.</li><li>
Demonstrates sound business judgment and makes data-driven recommendations to support commercial success.</li><li>
Effectively manages multiple priorities, projects and deadlines while maintaining a high standard of execution.</li><li>
Builds strong cross-functional relationships and collaborates effectively to deliver business goals.</li></ul>
QUALIFICATIONS<ul><li>
Education: Bachelor&rsquo;s degree in pharmacy is required.</li><li>
MBA or postgraduate qualification in Marketing is preferred.</li><li>
Minimum 10 years of experience working in the pharmaceutical industry, including at least 3-5 years in Brand Management.</li><li>
Experience in the Ophthalmology therapeutic area is highly preferred.</li><li>
Experience in branded generics and new product launches is considered an advantage.</li><li>
Strong understanding of the UAE healthcare system, pharmaceutical market, regulatory environment, institutional and private sectors.</li><li>
Experience working with business intelligence and market research databases (e.g., IQVIA)</li><li>
Strong medical and scientific knowledge.</li><li>
Good knowledge of digital marketing, CRM platforms, omnichannel engagement and marketing analytics.</li><li>
Experience in sales forecasting, promotional budget management and financial analysis.</li><li>
Proficiency in Microsoft Excel and PowerPoint.</li></ul>
KEY COMPETENCIES<ul><li>
Strategic Thinking &ndash; Ability to develop and execute effective brand strategies aligned with business objectives.</li><li>
Customer Focus &ndash; Strong understanding of customer needs and market dynamics to drive commercial success.</li><li>
Analytical &amp; Problem Solving &ndash; Ability to analyse complex data, identify trends and translate insights into actionable business plans.</li><li>
Relationship Building &ndash; Excellent interpersonal skills with the ability to establish and maintain long-term relationships with internal and external stakeholders.</li><li>
Stakeholder Management &ndash; Demonstrated ability to collaborate effectively with cross-functional teams including Sales, Medical, Regulatory, Supply Chain and Finance.</li><li>
Negotiation &amp; Influencing &ndash; Strong influencing skills with the ability to build consensus and drive execution.</li><li>
Project Management &ndash; Ability to manage multiple projects simultaneously while delivering high-quality results within agreed timelines.</li><li>
Communication &ndash; Excellent written, verbal and presentation skills in both English and Arabic.</li><li>
Ownership &amp; Accountability &ndash; Demonstrates initiative, accountability and a results-oriented mindset while working independently and collaboratively.</li></ul></div>

Senior Product Manager - Ophthalmology

Bupa

<div>Job Description:
Role: Senior Marketing Manager - BEI 
Location: Egypt, Cairo (Hybrid working)
Full time 40 Hours
Bupa Egypt Insurance is a leading health insurer offering a range of premium health plans designed to meet the needs of individuals, families, and businesses in Egypt.
Bupa is dedicated to helping our members live longer, healthier, and happier lives by providing high-quality healthcare services and support.
We're part of Bupa Global, an international healthcare company serving over 38 million customers worldwide. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.
Health insurance is at the core of our business in addition to which we provide healthcare through our health clinics, digital services, hospitals, dental centres and aged care facilities.
The breadth and depth of our experience give us greater insight into how health systems work in the markets in which we have a presence, enabling us to better meet the diverse needs of our customers.
Our key locations are Egypt, UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, T&uuml;rkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate health insurance businesses in Saudi Arabia (Bupa Arabia) and India (Niva Bupa).
We make health happen
The role
Bupa Egypt is a key growth market and strategic priority for Bupa Global, and this role is critical in enabling and leading the delivery of our ambitious growth plans.
You'll develop and execute a world-class marketing strategy and operating model that can scale our customer base and maximise profitable commercial growth.
You'll be responsible for the end-to-end consumer and brand strategy, ensuring the seamless development and execution of marketing initiatives, leading a high-performing marketing team, partnering closely with the leadership team, collaborating cross-functionally with internal and external stakeholders to establish clear standards and governance to deliver a strong return on marketing investment.
As a member of the Bupa Egypt Leadership Team, you'll provide strategic recommendations to executive leadership based on market intelligence, customer insights and performance data and be accountable for marketing's contribution to revenue growth and business performance.
You'll act as the senior marketing adviser to the Executive Leadership Team, and help shape commercial priorities, identify market expansion opportunities, and drive customer acquisition and growth strategies to support Bupa Egypt's long-term success.
How you'll help us make health happen
<ul><li>Own and lead an integrated marketing strategy across Paid, Owned, and Earned media</li><li>
Lead the development of brand-led campaigns, content marketing, sponsorships, and partnerships</li><li>
Ensure brand messaging and creative execution align with global and regional positioning while considering local market nuances</li><li>
Effectively manage budget and P&amp;L, allocating budget across Paid, Owned, and Earned media channels</li><li>
Act as key business partner to Head of Sales, creation of joint business plans, GTM and business outcomes, building credibility and impact with key commercial functions to ensure overall alignment and acceleration of growth across all segments.</li><li>
Lead, motivate, and develop a team of marketers, ensuring a culture of creativity, innovation, and strategic thinking.</li><li>
Lead and manage relationships with media agencies, creative agencies, PR firms, and content production teams</li><li>
Drive brand performance through data-led insights, leveraging customer research, campaign performance data, and market trends.</li><li>
Own and lead reporting on brand campaign performance, tracking key brand health metrics, audience engagement, and sentiment analysis. Provide regular insights to senior leadership on brand perception, share of voice, and campaign impact.</li><li>
Work closely with Global Marketing, Digital, Sales, Compliance, Commercial and Product teams to ensure brand alignment and synergy across all customer touchpoints.</li><li>
Partner with the Performance Marketing team to ensure a seamless balance between brand-building and conversion-focused activities.</li></ul>
You<ul><li>
Demonstrable experience at a senior level in B2B and B2C brand marketing, integrated campaigns, and non-acquisition marketing in a multinational or regional capacity is essential</li><li>
Proven track record of marketing budgets more than c.&pound;2M.</li><li>
Experience in building a local marketing structure in an international business across advertising, events, PR, Social and Digital.</li><li>
Strong understanding of Paid, Owned, and Earned media strategies, with experience in media planning and execution.</li><li>
Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.</li><li>
Demonstrable hands-on experience with CRM and analytics platforms.</li><li>
Good knowledge of MarTech solutions</li><li>
Ability to analyse data from advertising campaigns to ensure conversion rate optimisations and returns on investment.</li><li>
Experience in managing agencies for creative and media strategy, planning and buying.</li><li>
Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.</li><li>
Advanced PC skills, including Acrobat, Excel, Word and PowerPoint is essential.</li><li>
Strong collaboration skills working seamlessly with diverse teams globally.</li><li>
Knowledge of International Private Medical Insurance is advantageous</li></ul>
Time Type:
Full time
Job Area:
PR , Marketing &amp; Brand
Locations:
Egypt - Cairo</div>
 
Private dental insurance, Company pension, Additional leave, Health &amp; wellbeing programme, Financial planning services, Free flu jabs, Employee mentoring programme, Cycle to work scheme, Private medical insurance, Gym membership, Referral programme, Paid volunteer time

Senior Marketing Manager

Northwest Arkansas Children's Shelter

<div>JOB SUMMARY:
The Senior Marketing Manager plays an important role in expanding EverHope&rsquo;s visibility and strengthening engagement across programs and communities. Reporting to the Vice President of Communications &amp; Engagement, this position translates organizational communications strategy and priorities into effective campaigns, content, and marketing execution. This is a hands-on role for someone who can manage multiple projects, create compelling content, collaborate
effectively across departments, and move work from idea to execution. The Senior Marketing Manager is expected to proactively identify stories and opportunities, bring forward recommendations, and execute marketing initiatives in close alignment with the Vice President.
The ideal candidate is organized, creative, responsive, and comfortable taking ownership of day-to-day marketing work while contributing ideas and helping strengthen EverHope&rsquo;s overall communications efforts.
KEY RESPONSIBILITIES: (to include but not limited to the following )
Content &amp; Campaign Execution<ul><li>
Execute marketing and communications plans aligned with organizational priorities and communications strategy.</li><li>
Manage campaign timelines, deliverables, content calendars, and day-to-day implementation.</li><li>
Proactively identify storytelling opportunities across EverHope programs and develop content that brings those stories to life.</li><li>
Develop and execute digital, email, social, and other targeted campaigns.</li></ul><ul><li>
Create timely content supporting emerging organizational needs and opportunities.</li><li>
Track campaign performance and recommend adjustments to improve effectiveness.</li></ul>
Content, Brand &amp; Creative Execution<ul><li>
Develop and produce marketing materials including social content, emails, digital advertising, brochures, presentations, web content, and other collateral.</li><li>
Apply EverHope&rsquo;s established brand standards, voice, messaging, and visual identity consistently across communications.</li><li>
Write and edit clear, engaging content for a variety of audiences and channels.</li><li>
Support photography, video, and other storytelling projects as needed.</li><li>
Maintain confidentiality and uphold dignity in all representations of children and families.</li></ul>
Digital &amp; Social Media<ul><li>
Manage EverHope&rsquo;s day-to-day social media presence and content calendar.</li><li>
Maintain and update website content.</li><li>
Build and execute email communications and digital campaigns.</li><li>
Monitor social, web, email, and campaign analytics and report on performance.</li><li>
Recommend adjustments based on audience response and performance data.</li><li>
Support audience segmentation and targeted outreach.</li></ul>
Event &amp; Program Marketing<ul><li>
Develop promotional campaigns and materials supporting fundraising events, community engagement initiatives, foster care recruitment, and other organizational priorities.</li><li>
Coordinate marketing deliverables with Development, Community Engagement, and program teams.</li><li>
Support quick-turn communications needs as organizational opportunities arise.</li></ul>
What Success Looks Like<ul><li>
Marketing projects move from strategy to execution efficiently and reliably.</li><li>
EverHope maintains a consistent, active, and high-quality presence across digital and social channels.</li><li>
Programs and departments receive responsive and effective marketing support.</li><li>
Stories and content opportunities are identified proactively.</li><li>
Campaigns have clear objectives and performance is routinely measured.</li><li>
EverHope&rsquo;s brand and messaging are represented consistently across channels.</li><li>
The Senior Marketing Manager brings forward ideas and recommendations while staying closely aligned with organizational priorities and direction.</li><li>
The Vice President has greater capacity to focus on communications strategy, public relations, thought leadership, executive communications, partnerships, and brand leadership.</li><li>
Other duties as assigned</li></ul>
ESSENTIAL KNOWLEDGE, SKILLS, AND ATTRIBUTES
MINIMUM QUALIFICATIONS
Education
Bachelor&rsquo;s degree in Marketing, Communications, Graphic Design, Public Relations, or a related field, or equivalent relevant experience.
Experience
3&ndash;5 years of relevant marketing or communications experience, with demonstrated responsibility for independently managing projects and campaigns.
Skills<ul><li>
Strong writing, editing, and content-development skills.</li><li>
Experience managing social media, email, web, and digital marketing channels.</li><li>
Working proficiency with Adobe Creative Suite and/or Canva.</li><li>
Ability to manage multiple projects, deadlines, and stakeholders.</li><li>
Strong organizational and project-management skills.</li><li>
Comfortable proactively working with colleagues across departments to gather information and identify communications opportunities.</li><li>
Ability to bring forward ideas and recommendations while working effectively within established strategy and priorities.</li><li>
Sound judgment and ability to work with sensitive information and stories.</li><li>
Ability to work independently and take ownership of assigned projects.</li></ul>
PREFERRED QUALIFICATION<ul><li>
Nonprofit or mission-driven marketing experience.</li><li>
Squarespace experience.</li><li>
Familiarity with CRM and email marketing platforms.</li><li>
Digital advertising and social analytics experience.</li>
Photography, video editing, or basic motion graphics capabilities. 
<li>
</li></ul>WORKING CONDITIONS AND ENVIRONMENT/PHYSICAL DEMAND
The demands described are representative of those that must be met by an individual to successfully perform the essential functions of this position.<ul><li>
Must pass all criminal history and child maltreatment background checks.</li><li>
Must submit to pre-employment a drug screen as well as random drug screens when directed.</li><li>
Must maintain confidentiality and privacy regarding all EverHope residents' information in accordance with EverHope&rsquo;s policy and all applicable Federal and State laws/regulations.</li><li>
Attend and participate in mandatory training, staff meetings, and all other events, as required.</li><li>
Set, maintain, and communicate appropriate personal and professional boundaries.</li><li>
Complete all required documentation in a timely manner per EverHope&rsquo;s procedures.</li></ul>
This position description is intended to describe the general nature and level of the work to be performed. This is not an exhaustive list of all duties and responsibilities associated with it. Northwest Arkansas Children's Shelter reserves the right to amend and change responsibilities to meet organizational needs.
EverHope is an Equal Opportunity Employer and all qualified candidates are encouraged to apply. EverHope offers excellent benefits and a competitive salary based on experience. For consideration, qualified candidates must submit a cover letter and detailed resume.</div>

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