seo/sem specialist

Abou Naja Intellectual Property

Job OverviewWe are seeking a dynamic and data-driven SEO and SEM Specialist to join our growing marketing team. In this dual-focus role, you will be responsible for developing, implementing, and managing comprehensive strategies for both organic search (SEO) and paid search (SEM). Your mission will be to increase our online visibility, drive high-quality traffic, and maximize return on investment (ROI) through a balanced and effective search engine marketing approach. The ideal candidate is analytical, results-oriented, and passionate about the ever-evolving landscape of search.Key ResponsibilitiesSEO (Organic Search)<ul><li>Conduct in-depth keyword research, gap analysis, and competitive analysis to identify organic growth opportunities.</li><li>Perform on-page SEO, including optimizing website content, meta tags, landing pages, and blog posts for target keywords.</li><li>Execute off-page SEO strategies, including link-building and digital PR outreach.</li><li>Conduct regular technical SEO audits to identify and resolve issues related to site speed, mobile optimization, crawl errors, and site architecture.</li><li>Develop and execute local SEO strategies as needed (e.g., Google Business Profile optimization).</li><li>Monitor and analyze organic performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.</li></ul>SEM (Paid Search)<ul><li>Develop, manage, and optimize Pay-Per-Click (PPC) campaigns across platforms like Google Ads and Microsoft Advertising (Bing Ads).</li><li>Conduct keyword research and competitor analysis to build high-performing paid search campaigns.</li><li>Manage daily and monthly budgets, perform bid management, and allocate spend for maximum ROI and ROAS (Return on Ad Spend).</li><li>Write compelling ad copy and collaborate with the team to create high-converting landing pages.</li><li>Implement and analyze A/B tests for ads, landing pages, and bidding strategies to continuously improve performance.</li></ul>Cross-Functional &amp; Reporting<ul><li>Monitor, analyze, and report on key performance indicators (KPIs) for both SEO and SEM efforts.</li><li>Prepare regular performance reports and present actionable insights and recommendations to stakeholders.</li><li>Collaborate with content creators, web developers, and designers to implement SEO and SEM best practices.</li><li>Stay up-to-date with the latest search engine algorithm changes, industry trends, and emerging technologies.</li></ul>Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, Information Technology, or a related field.</li><li>2+ years of proven, hands-on experience in both SEO and SEM/PPC.</li><li>Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (Google Analytics).</li><li>Hands-on experience with PPC platforms (Google Ads, Microsoft Advertising) and a strong understanding of bid management and quality score.</li><li>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li><li>Familiarity with technical SEO concepts (site speed, mobile-friendliness, XML sitemaps) and website technologies (HTML, CSS, CMS like WordPress).</li><li>Excellent written and verbal communication skills.</li><li>Analytical mindset with strong problem-solving abilities and attention to detail.</li><li>Ability to manage multiple projects in a fast-paced environment and meet deadlines.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification and/or Google Analytics Certification.</li><li>Experience with additional digital marketing channels (e.g., Social Media Advertising, Display).</li><li>Experience with Yandex and Baidu is preferred</li><li>Knowledge of schema markup and structured data.</li><li>Advanced Excel skills for data analysis (pivot tables, charts, functions).</li><li>Basic understanding of JavaScript.</li></ul>Job Type: Full-timePay: AED3,000.00 - AED5,000.00 per month

SEO and SEM Specialist

WayBic Tech

We are seeking a creative and results-driven Digital Marketing Executive to manage and optimize our online marketing efforts. The ideal candidate will have experience in digital campaigns, SEO/SEM, social media, content marketing, and analytics to drive brand awareness and lead generation.Key Responsibilities:<ul><li>Develop, implement, and manage digital marketing campaigns across various channels (social media, email, search engines, display ads).</li><li>Monitor and optimize campaigns to achieve KPIs, including traffic, engagement, and conversion goals.</li><li>Perform SEO and SEM strategies to improve website visibility and search rankings.</li><li>Manage social media accounts, create engaging content, and monitor analytics to increase reach and engagement.</li><li>Coordinate with the content team to develop marketing collateral such as blogs, newsletters, and videos.</li><li>Stay updated with the latest digital marketing trends and tools, implementing innovative strategies to maintain a competitive advantage.</li><li>Collaborate with sales and development teams to align marketing efforts with business objectives.</li></ul>Required Skills and Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Proven experience in digital marketing, preferably in a software or IT company.</li><li>Proficiency in SEO, SEM, Google Ads, social media marketing, and email marketing.</li><li>Strong analytical skills and experience with digital marketing tools.</li><li>Excellent communication, creativity, and organizational skills.</li><li>Ability to manage multiple campaigns and deadlines</li></ul>Job Types: Full-time, PermanentWork Location: In person

Digital Marketing Executive

BMA Capital Management Limited

Assistant Manager &ndash; Digital MarketingDepartment: MarketingLocation: KarachiExperience Required: Minimum 5 YearsEmployment Type: Full-timeJob Summary:BMA Investment Advisors is seeking a dynamic and result-oriented Assistant Manager &ndash; Digital Marketing to lead our digital presence across all platforms. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, services, and online visibility.Key Responsibilities:- Manage and maintain all social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.) to ensure consistent brand presence.- Plan and execute SEO/SEM strategies to improve website ranking and drive organic traffic.- Develop and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).- Create engaging content calendars, graphics, and promotional posts aligned with marketing goals.- Analyze digital marketing metrics and prepare monthly performance reports.- Collaborate with internal teams for content creation, design, and lead generation activities.- Stay up to date with the latest digital marketing trends, tools, and technologies.- Handle email marketing, website updates, and online reputation management (ORM).Ensure brand consistency and alignment with BMA&rsquo;s corporate identity across all digital touchpoints.Requirements:- Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Digital Media, or a related field.- Minimum 5 years of experience in digital marketing or similar role.- Strong understanding of SEO, SEM, social media marketing, Google Analytics, and content strategy.- Excellent communication and writing skills in English.- Proficiency in digital marketing tools (Meta Business Suite, Google Ads Manager, Google Analytics, Canva, etc.).- Proven experience in growing brand awareness and generating online leads.Points we can add in post for AM Digital Marketing PositionMinimum 5 years of experience in Digital MarketingStrong command of SEO, SEM, and Social Media ManagementExpertise in running paid campaigns (Google, Meta, LinkedIn) Excellent written and verbal communication skills in EnglishBachelor&rsquo;s or Master&rsquo;s degree in Marketing or related fieldJob Type: Full-timeWork Location: In person

Digital Marketing Specialist

Grand Oceans Hotels

<ul><li>Develop and execute digital marketing strategies aligned with business goals.</li><li>Plan and manage marketing budgets, ensuring cost-effective spending.</li><li>Create, monitor, and optimize online marketing campaigns across multiple channels, including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and more.</li><li>Manage SEO and SEM strategies to improve search visibility and organic reach.</li><li>Plan and execute email marketing and automation workflows.</li><li>Manage and grow social media presence on platforms such as Instagram, LinkedIn, Facebook, X (Twitter), and TikTok.</li><li>Collaborate with designers and content creators to develop engaging digital content.</li><li>Write and edit copy for digital ads, landing pages, and promotional materials.</li><li>Use analytics tools (Google Analytics, Google Data Studio, HubSpot, etc.) to measure and report on campaign performance.</li><li>Identify trends, insights, and optimization opportunities to improve ROI.</li><li>Work closely with the sales and product teams to ensure alignment between marketing and business objectives.</li><li>Coordinate with external agencies, freelancers, or vendors when needed.</li></ul><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li><li>2&ndash;5 years of experience in digital marketing or a similar role.</li><li>Strong understanding of digital marketing concepts, best practices, and tools.</li><li>Google Ads, Meta Business Suite, and LinkedIn Ads Manager</li><li>SEO/SEM and keyword tools (e.g., SEMrush, Ahrefs, Google Search Console)</li><li>Email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign)</li><li>Analytics tools (Google Analytics 4, Google Tag Manager, etc.)</li><li>Excellent written and verbal communication skills.</li><li>Ability to manage multiple projects and meet deadlines.</li></ul>Job Type: Full-timePay: AED2,000.00 - AED3,500.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Language:<ul><li>Arabic (Required)</li><li>English (Required)</li></ul>Location:<ul><li>Dubai (Preferred)</li></ul>

Digital Marketing Specialist ( Arabic Speaker)

CANADIAN UNIVERSITY DUBAI

<div>Are you passionate about digital storytelling and data-driven marketing? We're looking for a Digital Marketing Officer to join our Marketing and Advancement team to plan, execute, and optimize campaigns that elevate our brand and engagement.
Key Responsibilities:
<ul><li>Manage digital campaigns across SEO/SEM, email, social media, and display ads.
</li><li>Maintain and grow our social media presence and website traffic.
</li><li>Analyze performance metrics and optimize campaigns for better ROI.
</li><li>Collaborate with internal teams and external partners to develop effective marketing materials and landing pages.
</li><li>Coordinate internal communications (emails, SMS, digital screens).
</li><li>Support content creation and marketing collateral production.
</li></ul>What We&rsquo;re Looking For:
<ul><li>A degree or diploma in Marketing, Communications, or related field.
</li><li>2&ndash;3 years of experience in digital marketing or communications.
</li><li>Hands-on experience with Google Ads, Analytics, SEO/SEM tools, and content management systems.
</li><li>Strong writing, editing, and communication skills in English (Arabic or French is a plus).
</li><li>Good knowledge of digital trends, UX, and customer journey mapping.
</li><li>Comfortable working with agencies, vendors, and cross-functional teams.
</li><li>Familiarity with the Canadian market or Canadian-affiliated institutions is an advantage.
</li></ul>Ideal Traits:
<ul><li>Creative thinker | Detail-oriented | Organized | Collaborative
 
Excellent time management | Strong interpersonal skills | Data-driven mindset
</li></ul>Why Join Canadian University Dubai?
At Canadian University Dubai (CUD) , we offer more than just a job, we offer a mission. As one of the UAE&rsquo;s leading higher education institutions, we combine Canadian academic excellence with a vibrant, inclusive, and innovative campus experience. Here&rsquo;s why you&rsquo;ll love working with us:
<ul><li>A culturally diverse and collaborative academic environment
</li><li>A mission-driven institution focused on empowering future leaders
</li><li>Opportunities for personal and professional growth
</li><li>Strong ties to Canada and international education standards
</li><li>A dynamic team of professionals making a real impact in the region</li></ul></div>

Digital Marketing Officer

SPARK

<div>
 
 We are looking for a
 
 Social Media &amp; Performance Marketing Specialist
 
 with a big appetite to learn and grow, to join our team of experts and help us develop and support digital transformation strategies for our clients.
 
 
 
 
 
 The selected candidate will be responsible for managing both
 
 paid performance marketing campaigns
 
 and
 
 organic social media content
 
 for a diverse portfolio of clients and internal projects.
 
 
 
 
 
 Candidates should demonstrate expertise in campaign management, analytics, and social media content creation, along with strong client management skills.
 
 
 
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 
 
 
 
 Performance Marketing
 
 
 
 
 <ul>
 <li>
 Support components within performance marketing channels, including Search Marketing (SEO and SEM), Affiliate Marketing, Display Advertising, Retargeting, and Paid Social Campaigns.
 </li>
 <li>
 Plan, create, and manage
 
 Google Ads campaigns
 
 across a variety of channels.
 </li>
 <li>
 Measure, refine, and report performance of all digital marketing campaigns against ROI goals.
 </li>
 <li>
 Identify trends and insights and optimize spend based on performance.
 </li>
 <li>
 Plan, execute, and measure tests across ad creatives and landing pages to optimize conversion.
 </li>
 <li>
 Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
 </li>
 <li>
 Track, report, and analyze website analytics and PPC initiatives and campaigns.
 </li>
 <li>
 Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
 </li>
 <li>
 Optimize copy and landing pages for search engine marketing.
 </li>
 <li>
 Perform ongoing keyword discovery, expansion, and optimization.
 </li>
 <li>
 Research and implement SEO recommendations and link-building strategies.
 </li>
 <li>
 Collaborate with editorial and development teams to ensure SEO best practices are properly implemented.
 </li>
 <li>
 Recommend changes to website architecture, content, linking, and other factors to improve search rankings.
 </li>
 </ul>
 
 
 
 
 
 
 
 Social Media &amp; Content Marketing
 
 
 
 
 <ul>
 <li>
 Manage and grow
 
 social media channels
 
 (LinkedIn, Instagram, X, TikTok, YouTube) through strategic content planning, daily posting, and active community engagement.
 </li>
 <li>
 Work closely with the creative and content teams to produce engaging, platform-specific content, including posts, carousels, reels, and short videos.
 </li>
 <li>
 Maintain a consistent brand voice, tone, and visual identity across all platforms.
 </li>
 <li>
 Develop and manage
 
 monthly social media content calendars
 
 aligned with brand and campaign goals.
 </li>
 <li>
 Monitor, engage, and respond to comments, messages, and community interactions in a timely, brand-aligned manner.
 </li>
 <li>
 Identify emerging trends, cultural moments, and platform opportunities for real-time content.
 </li>
 <li>
 Support influencer collaborations, partnerships, and campaign rollouts.
 </li>
 <li>
 Measure and report on social media performance using native and third-party analytics tools.
 </li>
 <li>
 Collaborate with performance marketing teams to align organic content and paid campaigns for maximum impact.
 </li>
 </ul>
 
 
 
 
 
 
 
 Cross-functional Collaboration
 
 
 
 
 <ul>
 <li>
 Work closely with account, design, and marketing teams to develop integrated digital plans that support client objectives.
 </li>
 <li>
 Develop, communicate, and monitor growth and efficiency targets for both client campaigns and internal initiatives.
 </li>
 <li>
 Coordinate the full campaign process end-to-end, including ad development, creative asset management, and reporting.
 </li>
 </ul>
 
 
 
 
 
 
 
 Job Requirements
 
 
 
 
 
 
 The right candidate must have/be:
 
 
 
 
 
 <ul>
 <li>
 At least
 
 4 years of experience
 
 in digital marketing, with a strong focus on Google Ads and paid social campaigns.
 </li>
 <li>
 Proven experience managing and growing social media channels for brands or agencies.
 </li>
 <li>
 Hands-on experience with
 
 Meta Business Suite
 
 ,
 
 LinkedIn Campaign Manager
 
 , or other scheduling and analytics tools (e.g. Hootsuite, Buffer).
 </li>
 <li>
 Data-driven mindset with the ability to analyze and translate performance data into actionable insights.
 </li>
 <li>
 Excellent proficiency in the English language (Arabic is a plus).
 </li>
 <li>
 Strong copywriting and content coordination skills.
 </li>
 <li>
 Google Ads Certification and proven experience with SEO and SEM.
 </li>
 <li>
 Familiarity with Canva or Figma for quick content adaptations.
 </li>
 <li>
 Ability to self-manage while handling multiple projects under tight deadlines.
 </li>
 <li>
 Excellent communication, analytical, and organizational skills.
 </li>
 </ul>
 
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 
 <ul>
 <li>
 
 A proactive, digitally fluent marketer who understands both performance metrics and social storytelling,
 
 someone who can optimize ads one moment and plan a content calendar the next. You&rsquo;ll be part of a team that values curiosity, creativity, and measurable impact.
 </li>
 </ul>
</div>

Social Media Marketing Specialist

Boldtech Interiors and Developers LLP

Planning, executing, and analyzing online marketing campaigns to promote a company's products or services. Responsibilities include creating content for social media, websites, and email; managing SEO/SEM, paid advertising, and social media accounts; and using analytics to measure campaign performance and identify growth opportunities.Job Type: Full-timePay: From &#8377;5,000.00 per monthWork Location: In person

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