marketing manager Jobs in Mangaluru India

marketing manager

analyst – seo analytics & insights Jobs in Mangaluru India

analyst – seo analytics & insights

analytics manager Jobs in Mangaluru India

analytics manager

content specialist manager Jobs in Mangaluru India

content specialist manager

digital marketing manager - seo Jobs in Mangaluru India

digital marketing manager - seo

seo manager

Supertails

<div>
 
 
 Job Description: Digital Marketing Manager - SEO
 
 
 
 Company: Supertails
 
 
 Role: Digital Marketing Manager - SEO
 
 
 Experience: 3-5 Years
 
 
 Location: Bangalore, India
 
 
 Reports to: Head of Digital Marketing
 
 
 
 
 
 
 About Supertails
 
 
 
 Supertails is India's leading pet-care platform, dedicated to creating a better world for pets and their parents. Our ecosystem includes Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private label brand of dog food; and a suite of offline pet healthcare services. We are a data-driven, AI-forward company on a mission to provide everything a pet parent needs, right from their pet's first bark or meow.
 
 
 We are a high-growth, fast-moving company, and we're looking for an SEO leader to own our organic presence and help us support millions of pet parents.
 
 
 
 
 
 
 The Role: Why We're Hiring
 
 
 
 We are looking for a data-driven, innovative SEO to lead our organic growth strategy. This isn't just about ranking for keywords; it's about owning the entire organic journey for pet parents.
 
 
 You will be responsible for two core pillars:
 
 
 Dominating E-commerce SEO: Driving qualified traffic and revenue for our thousands of product SKUs (from dog food to cat toys) and services (like vet consults).
 
 
 Leading the Next Wave of Search (AEO/GEO): Establishing Supertails as the definitive, most trusted answer for pet care questions on platforms like Google (including AI Overviews), ChatGPT, Gemini, and Perplexity.
 
 
 You are the right fit if you are obsessed with user intent, technically proficient, and excited to build the future of search strategy for a market-leading e-commerce brand.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-commerce &amp; Technical SEO Strategy
 
 
 
 Develop and execute a comprehensive SEO roadmap that aligns with business goals (traffic, revenue, and new customer acquisition).
 
 
 Conduct regular, in-depth technical SEO audits of our large-scale e-commerce platform (crawlability, indexation, site speed, schema, internal linking, etc.) and manage the implementation of fixes with the product/engineering teams.
 
 
 Lead keyword research to identify high-intent transactional keywords for our product and category pages.
 
 
 Optimize all on-page elements for product listing pages (PLPs) and product detail pages (PDPs) to maximize ranking and conversion.
 
 
 Develop a scalable strategy for managing and optimizing our vast product catalog, including handling faceted navigation and filtering.
 
 
 
 
 
 
 2. Content &amp; Answer Engine Optimization (AEO/GEO)
 
 
 
 Pioneer our strategy for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
 
 
 Identify the key questions our "new pet parent" audience asks ("what to feed a puppy," "how to choose a vet," etc.) and create a content strategy that ensures Supertails provides the #1 answer.
 
 
 Collaborate with the content team to structure blog posts, guides, and FAQs for easy extraction by AI models (e.g., in Google's AI Overviews, Perplexity snippets, and voice search).
 
 
 Implement and manage advanced schema markup (e.g., Product, FAQ, How-to, Article, Organization) to build a strong entity for Supertails in the Knowledge Graph.
 
 
 Optimize for LLM (Large Language Model) parsability, ensuring our content is clear, factual, and demonstrates high E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
 
 
 
 
 
 
 3. Analytics, Reporting &amp; Leadership
 
 
 
 Own our SEO analytics stack (GA4, Google Search Console, Ahrefs/Semrush, Screaming Frog).
 
 
 Monitor and report on key performance indicators (KPIs), including organic traffic, keyword rankings, conversion rates from organic, and&mdash;critically&mdash;our visibility in AI-generated answers.
 
 
 Analyze competitor strategies to find gaps and opportunities in both traditional and generative search.
 
 
 Stay relentlessly on top of search engine algorithm updates, AI trends, and the future of search, acting as the team's resident expert.
 
 
 
 
 
 
 What We're Looking For
 
 
 
 Experience: 3-5 years of hands-on SEO experience, with a proven track record in e-commerce.
 
 
 Technical SEO: Deep understanding of technical SEO for large-scale websites (Shopify, Magento, or custom-built). You must be able to "talk tech" with developers.
 
 
 E-commerce Expert: You know the difference between optimizing a blog post and optimizing a 10,000-SKU product catalog. Experience with faceted navigation and conversion rate optimization (CRO) is a huge plus. Be able to manage and optimize feed on Google Merchant Center.
 
 
 The AEO/GEO Pioneer: You are not just aware of AEO/GEO/Gen AI search; you are actively experimenting and building strategies for it. You can clearly articulate a plan to make Supertails win in this new landscape.
 
 
 Data-Driven: You are an analytics-first thinker. You build your strategies on data, test your hypotheses, and measure your impact.
 
 
 User-Obsessed: You are passionate about understanding user intent and creating the best possible experience for our audience (new pet parents).
 
 
 Excellent Communicator: You can clearly explain complex SEO concepts and the "why" behind your strategy to stakeholders across marketing, product, and leadership.
 
 
 
 
 
 
 Bonus Points
 
 
 
 Experience in the pet care or a similar high-passion CPG industry.
 
 
 Experience with SEO for platforms that include both content and services (like telehealth).
 
 
 Experience with App Store Optimization (ASO) for the Supertails app.
 
 
 
 
 
 
 Why Join Supertails?
 
 
 
 Impact: You will have end-to-end ownership of organic growth for one of India's fastest-growing digital brands.
 
 
 Mission: Your work will directly help millions of pet parents give their pets happier, healthier lives.
 
 
 Growth: We are a rapidly scaling startup, offering immense opportunities for personal and professional growth.
 
 
 Innovation: This role is on the cutting edge of search. You will be defining what "next-gen SEO" looks like for e-commerce.
 
</div>

Digital Marketing Manager - SEO

Lowe's India

<div>
 
 Innovate in Bengaluru
 
 
 
 This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
 
 
 
 About Lowe&rsquo;s
 
 
 
 Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE&reg; 50 home improvement company serving approximately 17 million customer transactions each week in the United States. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion were generated in the U.S., where Lowe's operates more than 1,700 home improvement stores and employs nearly 300,000 associates.
 
 
 Headquartered in Mooresville, N.C., Lowe's supports the communities it serves through programs dedicated to creating safe, affordable housing and developing the next generation of skilled trade experts.
 
 
 For more information, visit
 
 Lowes.com
 
 .
 
 
 
 About Lowe&rsquo;s India
 
 
 
 At Lowe's India, we are the enablers who power an engaging and seamless customer experience for Lowe&rsquo;s $97B home improvement business. Our 4,000+ associates work across technology, analytics, business operations, finance, product management, and shared services.
 
 
 We leverage modern technologies and innovative thinking to ensure Lowe&rsquo;s maintains a competitive edge in the market.
 
 
 To know more, visit
 
 Lowes.co.in
 
 .
 
 
 
 About The Team
 
 
 
 As a Lead Product Manager, you will help shape the future of retail technology while working with passionate, talented individuals who thrive on innovation and excellence.
 
 
 The team is responsible for delivering a world-class search and discovery experience across Lowe&rsquo;s digital ecosystem. We help customers find the right products effortlessly through improved discoverability, optimized content, and best-in-class SEO practices.
 
 
 
 I. Job Summary
 
 
 
 The
 
 Lead Product Manager &ndash; SEO
 
 is responsible for defining, developing, and executing Lowe&rsquo;s enterprise SEO strategy to improve organic visibility, customer discoverability, and overall digital engagement.
 
 
 This role leads platform capabilities that optimize site architecture, enhance content relevance, and strengthen technical SEO foundations. The Lead PM collaborates with Engineering, UX, Merchandising, and Marketing to close discoverability gaps, build scalable SEO solutions, and drive measurable improvements in traffic, conversion, and customer satisfaction.
 
 
 This is a highly strategic and influential role focused on accelerating Lowe&rsquo;s digital growth through a customer-first, data-driven approach.
 
 
 
 Core Responsibilities
 
 
 
 
 II. Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Define and own the product vision and roadmap for SEO capabilities, aligned with Lowe&rsquo;s digital strategy, customer needs, and business goals.
 </li>
 <li>
 Lead the development, scoping, and prioritization of SEO initiatives including technical enhancements, content optimization, platform improvements, and cross-functional SEO programs.
 </li>
 <li>
 Partner with Engineering to design and deliver scalable technical SEO solutions (e.g., site architecture, crawl efficiency, indexation, page performance, metadata frameworks).
 </li>
 <li>
 Collaborate with Merchandising, Marketing, Content, and UX to optimize taxonomy, product/category content, and on-site experiences influencing SEO outcomes.
 </li>
 <li>
 Analyze performance data and customer insights to identify trends, diagnose issues, and uncover growth opportunities.
 </li>
 <li>
 Use experimentation and A/B testing to validate hypotheses and drive iterative improvements.
 </li>
 <li>
 Establish and track key SEO KPIs and OKRs, leveraging them to guide decisions and communicate impact to leadership.
 </li>
 <li>
 Stay current with emerging technologies, SEO trends, and search engine algorithm updates to inform long-term strategy.
 </li>
 <li>
 Serve as an SEO evangelist, educating cross-functional teams on best practices and the strategic value of organic search.
 </li>
 <li>
 Drive operational excellence by improving SEO processes, workflows, and documentation for scalability and efficiency.
 </li>
 <li>
 Identify and reduce SEO defects in partnership with Engineering, QA, and Content teams, ensuring ongoing compliance with SEO standards.
 </li>
 <li>
 Facilitate cross-functional alignment and manage dependencies to deliver meaningful customer impact.
 </li>
 <li>
 Champion a customer-first approach, ensuring SEO enhancements improve discoverability, relevance, and shopping experience.
 </li>
 <li>
 Support and mentor junior Product Managers or analysts, fostering strong product thinking and SEO expertise.
 
 
 </li>
 </ul>
 
 III. Years Of Experience
 
 
 
 <ul>
 <li>
 7+ years of experience in two or more of the following: product management, project management, program management, business analysis, experimentation, or product marketing.
 </li>
 <li>
 5+ years of experience in product and/or experience management.
 </li>
 <li>
 Experience working in an agile software environment with strong product marketing and writing skills.
 </li>
 <li>
 Experience working cross-functionally with senior leadership in large organizations.
 </li>
 <li>
 Proven ability to translate data into actionable decision-making.
 </li>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Engineering, Communications, or a related field (or equivalent work experience).
 
 
 </li>
 </ul>
 
 IV. Education &amp; Certifications (Optional)
 
 
 
 
 Required Minimum Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent experience.
 </li>
 <li>
 Relevant certifications in Product Management, Digital Marketing, or SEO (preferred but optional).
 
 
 </li>
 </ul>
 
 V. Skill Set Required
 
 
 
 
 Primary Skills (Must Have)
 
 
 
 <ul>
 <li>
 Strong analytical and problem-solving skills with the ability to translate complex data into actionable decisions.
 </li>
 <li>
 Hands-on expertise with SEO platforms/tools including Semrush, SEO Clarity, Google Search Console, and enterprise crawling tools.
 </li>
 <li>
 Proficiency in digital analytics tools such as Adobe Analytics or Google Analytics.
 </li>
 <li>
 Experience with behavioral analytics platforms like Full Story.
 </li>
 <li>
 Demonstrated ability to thrive in a fast-paced, dynamic environment while balancing long-term strategy and rapid delivery.
 </li>
 <li>
 Exceptional execution and delivery discipline with a track record of driving measurable outcomes.
 </li>
 <li>
 Excellent communication skills&mdash;verbal, written, and technical&mdash;with the ability to influence stakeholders at all levels.
 </li>
 <li>
 Proficiency in MS Office Suite and collaboration platforms (e.g., Jira, Confluence).
 </li>
 <li>
 High attention to detail, strong organizational skills, and a collaborative, positive mindset.
 </li>
 <li>
 Ability to work effectively with Engineering, UX, Merchandising, Marketing, and Content teams to deliver comprehensive SEO solutions.
 
 
 </li>
 </ul>
 
 Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
 
 
 
 Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
</div>

Lead Product Manager - SEO

CricTracker

<div>
 
 Job Role:
 
 SEO Consultant (Freelancer)
 
 
 
 Location:
 
 Bangalore (In-office once a week)
 
 
 
 Department:
 
 SEO
 
 
 
 Engagement Type:
 
 Freelance / Consultant
 
 
 
 Job Summary
 
 
 
 We are looking for an experienced and result-oriented SEO Consultant (Freelancer) to guide and support our SEO function. The ideal professional should have deep expertise in search engine algorithms, technical SEO, content optimisation, and performance analytics. The consultant will work closely with the internal SEO team, review their work, mentor them where necessary, and provide strategic direction to grow organic traffic and strengthen search visibility.
 
 
 This role requires working from the office once a week, with the remaining coordination happening remotely.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 SEO Strategy &amp; Guidance
 
 
 </li>
 </ul>
 Develop, refine, and guide the overall SEO strategy for the organisation.
 
 
 Conduct weekly reviews of the SEO team&rsquo;s work and provide actionable insights.
 
 
 Identify gaps and opportunities across on-page, off-page, backlinks, and technical SEO.
 
 
 Ensure alignment of SEO initiatives with content, social media, and product goals.
 
 
 <ul>
 <li>
 Technical SEO Oversight
 
 
 </li>
 </ul>
 Audit websites for technical issues such as crawlability, indexation, site speed, and mobile performance.
 
 
 Provide recommendations for improvements and collaborate with the development team for implementation.
 
 
 <ul>
 <li>
 Performance Tracking &amp; Reporting
 
 
 </li>
 </ul>
 Monitor keyword rankings, organic traffic, and key SEO performance indicators.
 
 
 Prepare weekly or bi-weekly performance updates for stakeholders.
 
 
 Use data-driven insights to refine ongoing strategies.
 
 
 <ul>
 <li>
 Team Collaboration &amp; Mentorship (No Team Handling)
 
 
 </li>
 </ul>
 Guide the SEO team on best practices and provide direction when needed.
 
 
 Support team members with content optimisation, keyword planning, and SEO execution.
 
 
 Assist in setting achievable monthly targets and reviewing progress.
 
 
 <ul>
 <li>
 Project-Based Support
 
 
 </li>
 </ul>
 Support with SEO-related audits, website updates, launches, and campaigns.
 
 
 Coordinate with external vendors or agencies when required.
 
 
 
 Work Expectations
 
 
 
 Must work from the office once a week for reviews and planning.
 
 
 Remaining deliverables can be completed remotely.
 
 
 Expected to provide weekly strategy updates and performance insights.
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 3&ndash;5 years of experience in SEO, including 1&ndash;2 years in a senior or consulting role.
 </li>
 <li>
 Strong understanding of on-page, off-page, and technical SEO.
 </li>
 <li>
 Proficiency in tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 <li>
 Experience with large content-driven websites.
 </li>
 <li>
 Knowledge of paid search and digital marketing integration.
 </li>
 <li>
 Basic understanding of HTML, CSS, and JavaScript as relevant to SEO.
 
 
 </li>
 </ul>
 Must have skills
 
 
 <ul>
 <li>
 SEO
 </li>
 </ul>
</div>

SEO Consultant (Freelancer)

Remidio

<div>
 
 
 ABOUT THE JOB
 
 
 
 We are looking to hire a smart, curious, and motivated fresher as a Digital Marketing and SEO Trainee. This role is designed for someone who is comfortable with technology, interested in AI-driven marketing, and eager to build deep, hands-on expertise in digital demand generation, search optimization, and performance marketing.
 
 
 This is a structured trainee role with clear expectations and learning outcomes. The focus is on building real skills and delivering measurable outcomes across SEO, content, campaigns, and analytics. Based on performance and business needs, the trainee may be absorbed into a full-time Digital Marketing Executive role.
 
 
 
 
 
 
 JOB LOCATION -
 
 Bangalore
 
 
 
 
 
 
 TRAINEE PERIOD -
 
 6 months, with the possibility of confirmation into a full-time role based on performance
 
 
 
 
 
 
 TECHNICAL COMPETENCIES
 
 
 <ul>
 <li>
 Strong interest in digital marketing, SEO, and AI-driven tools
 </li>
 <li>
 Understanding of digital marketing fundamentals across SEO, social media, websites, email marketing, and webinars
 </li>
 <li>
 Interest in SEO including keyword research, search intent, and on-page optimization
 </li>
 <li>
 Basic awareness of technical SEO concepts such as page speed, indexing, mobile optimization, and internal linking
 </li>
 <li>
 Willingness to learn and use tools such as Google Analytics, Google Search Console, and SEO platforms
 </li>
 <li>
 Comfort using AI tools for content ideation, SEO optimization, performance analysis, and reporting
 </li>
 <li>
 Ability to work with data and derive basic insights from performance metrics
 </li>
 <li>
 Interest in B2B marketing and technology or healthcare sectors is an added advantage.
 </li>
 </ul>
 
 
 
 
 
 BEHAVIORAL COMPETENCIES
 
 
 <ul>
 <li>
 High curiosity and strong learning mindset
 </li>
 <li>
 Comfort with technology and new tools
 </li>
 <li>
 Analytical thinking and attention to detail
 </li>
 <li>
 Ability to manage multiple tasks and meet timelines
 </li>
 <li>
 Strong written communication skills
 </li>
 <li>
 Collaborative and team-oriented approach
 </li>
 </ul>
 
 
 
 
 
 KEY ROLES AND RESPONSIBILITIES
 
 
 
 
 
 <ul>
 <li>
 Work closely with Sales and Product teams to understand Remidio&rsquo;s products, customer needs, and marketing priorities
 </li>
 <li>
 Support development of digital content including blogs, landing pages, social media content, emailers, and campaign assets with a strong SEO focus
 </li>
 <li>
 Conduct keyword research and competitor analysis to improve organic search visibility and website traffic
 </li>
 <li>
 Use AI tools to support content creation, SEO optimisation, campaign analysis, and reporting while ensuring accuracy and brand consistency
 </li>
 <li>
 Support planning and execution of digital campaigns linked to lead generation
 </li>
 <li>
 Analyse user behaviour across the customer acquisition funnel and identify areas of drop-off
 </li>
 <li>
 Track and report digital performance metrics including traffic, leads, conversions, and engagement
 </li>
 <li>
 Support social media execution and analysis
 </li>
 <li>
 Assist in capturing customer feedback and insights and sharing learnings with internal teams
 </li>
 <li>
 Prepare regular performance reports and dashboards for internal review.
 </li>
 </ul>
 
 
 
 
 
 WHO SHOULD APPLY
 
 
 
 This role is ideal for fresh graduates who are genuinely interested in digital marketing, SEO, and AI, enjoy working with data and tools, and want to build a strong foundation in performance-driven marketing. The role suits self-starters who are eager to learn, experiment, and grow in a fast-paced, technology-led environment.
 
</div>

Trainee - Digital Marketing and SEO (AI-Focused)

Curefit

<div>
 
 
 About the role
 
 
 
 As a Brand Manager for Cult Apparel, you&rsquo;ll own the end-to-end brand marketing of the category. You will define positioning, develop brand-led marketing strategies, and activate campaigns across ATL, TTL and BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead cross-functional brand alignment across SEO, performance, product, and creative
 </li>
 <li>
 Track brand KPIs across awareness, consideration, engagement and acquisition
 </li>
 <li>
 Optimise influencer partnerships across tiers and platforms
 </li>
 <li>
 Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
 </li>
 <li>
 Manage product launch and/or overall category-specific brand campaigns
 </li>
 <li>
 Liaise with creative, event, media agencies and production partners for execution
 </li>
 <li>
 Conduct and manage consumer and brand research studies
 </li>
 <li>
 Recommend new formats, audiences, initiatives or partnerships based on learnings
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Need
 
 
 <ul>
 <li>
 3 years of experience in brand marketing
 </li>
 <li>
 Hands-on experience with influencer marketing, digital campaigns, and BTL activations
 </li>
 <li>
 Strong data literacy - comfort with campaign analytics, dashboards, and insighting
 </li>
 <li>
 Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
 </li>
 <li>
 A growth mindset and love for building brands from the ground up
 </li>
 </ul>
 
 
</div>

Apparel Brand Manager

<div>
 
 
 About Lowe's
 
 
 
 Lowe&rsquo;s is a FORTUNE&reg; 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe&rsquo;s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe&rsquo;s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
 
 
 
 
 
 
 About the Team
 
 
 
 The Digital Commerce team at Lowe&rsquo;s India is an extension to the core Digital Commerce function at Lowes&rsquo; Headquarters in Mooresville. The team in India focuses on multiple areas such as Digital Category Experience, Digital Commerce Support, Brand Advocates, Marketplace support, Dropship modernization, Customer Engagement, Category performance analytics, Site Operations, SEO and Omnichannel Product Content. This team partners closely with the team in the US to optimize and grow Lowe&rsquo;s Digital Commerce business.
 
 
 
 
 
 
 Job Summary
 
 
 
 The Enterprise SEO Team ensures that Lowe&rsquo;s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, technical elements, and metadata while conducting ongoing competitive analysis. Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO team ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.
 
 
 
 
 
 As an Analyst, you will serve as the primary data and analytics partner for the SEO team. The role requires strong focus on data analysis, performance tracking and measurement to uncover actionable insights and growth opportunities. The person will work in a fast-paced environment, digging deep into performance drivers and translating data into practical recommendations that drive key SEO and business metrics.
 
 
 
 
 
 
 Core Responsibilities:
 
 
 <ul>
 <li>
 Analytics &amp; Reporting: Responsible for hands-on work across all stages of data-driven solutions &ndash; from data extraction from various sources, through data wrangling and aggregation, to building dashboards, reports, and insights that support business decision-making.
 </li>
 <li>
 Utilize tools like SQL, Power BI/Looker, Python, and enterprise SEO platforms to extract, process, and analyse large datasets and build scalable reporting structures.
 </li>
 <li>
 Use data-driven analysis of audience behavior, traffic sources, landing page performance, and keyword trends to identify and prioritize optimization opportunities.
 </li>
 <li>
 Development and maintenance of SEO dashboards and visualizations that enable timely, strategic decisions and stakeholder visibility.
 </li>
 <li>
 Perform deep-dive analyses to answer critical business and leadership questions, providing clear, timely insights and evidence-backed recommendations.
 </li>
 <li>
 Exposure to data science concepts (e.g., predictive modelling, machine learning, experimentation) with an interest in applying them to drive deeper insights and smarter business decisions.
 </li>
 <li>
 Leverage a strong understanding of AI and LLM capabilities to integrate them into everyday analytics work.
 </li>
 <li>
 Collaborate with cross-functional teams (Business, Tech, Content, Product) as an analytics partner, ensuring SEO and other digital initiatives are guided by robust measurement frameworks and clear KPIs.
 </li>
 <li>
 Present insights and recommendations through structured storytelling and performance summaries with internal stakeholders as well as leadership in a clear, business-friendly manner.
 </li>
 </ul>
 
 
 
 
 
 Years of Experience:
 
 
 <ul>
 <li>
 2-4 years of relevant experience in an analytics-focused role in a Retail/E-commerce or agency environment.
 </li>
 <li>
 Background in SEO or digital/marketing/product analytics role is preferred.
 </li>
 <li>
 Experience in working with US-based companies or stakeholders/clients (preferred).
 </li>
 </ul>
 
 
 
 
 
 Primary Skills (must have)
 
 
 <ul>
 <li>
 Proficiency in SQL and experience working with large datasets.
 </li>
 <li>
 Experience with data visualization and BI tools, especially Power BI and Looker Studio.
 </li>
 <li>
 Working knowledge of Python for data manipulation and analysis.
 </li>
 <li>
 Proficiency with web analytics and measurement tools such as Adobe Analytics or Google Analytics.
 </li>
 <li>
 Analytical mindset and ability to translate data into strategic action.
 </li>
 <li>
 Experience with workflow/project management tools (Workfront, Jira, etc.).
 </li>
 <li>
 Understanding of Generative AI tools and how to leverage them for SEO.
 </li>
 <li>
 Ability to manage multiple priorities and deliver high-impact projects across teams.
 </li>
 </ul>
 
 
 
 
 
 Secondary Skills (desired)
 
 
 <ul>
 <li>
 Familiarity with SEO platforms (Google Search Console, Botify, SEMrush).
 </li>
 <li>
 Theoretical knowledge/exposure to modern data pipelines and analytics stack (e.g., scheduled queries, Airflow, Google BigQuery, etc.)
 </li>
 <li>
 Hands-on experience in third-party/publisher tools for measurement.
 </li>
 </ul>
 
 
</div>

Analyst – SEO Analytics & Insights

Tata Consultancy Services

<div>
 
 
 Greetings from TCS!!!
 
 
 
 
 
 
 
 Job Title:
 
 Content Lead
 
 
 
 Location:
 
 PAN India
 
 
 
 Desired Experience Range:
 
 6 to 10 Years
 
 
 
 Desired Qualifications:
 
 Bachelor&rsquo;s or Master&rsquo;s degree in English Literature or an allied stream, A diploma or certification in Content Strategy/Creative Writing/ Business Writing/SEO Writing
 
 
 
 Required Technical Skillset:
 
 Content Strategy, Content Audit &amp; Analysis, Analytics, Content Marketing, Digital Marketing, Copywriting, SEO Writing, Business Writing, Editing
 
 
 
 
 
 
 Must have skills:
 
 
 <ul>
 <li>
 We&rsquo;re looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users
 </li>
 <li>
 The candidate must have a keen understanding of the digital marketing landscape including SEO &amp; social media marketing
 </li>
 <li>
 The candidate should be highly creative and use data-driven insights for creating effective content strategies
 </li>
 <li>
 The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types
 </li>
 <li>
 Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
 </li>
 <li>
 Basic technical knowledge of HTML, content management systems, and marketing automation tools
 </li>
 <li>
 The candidate must have impeccable verbal and written communication and presentation skills
 </li>
 </ul>
 
 
 Good to have skills:
 
 
 <ul>
 <li>
 Avid learner, researcher, and follower of news platforms, blogs, and industry affairs that are related to the client
 </li>
 <li>
 Knowledge of Google Analytics, Google AdWords, and other marketing tools
 </li>
 <li>
 Proven experience in preparing RFPs and pitches
 </li>
 </ul>
 
 
 
 
 
 Responsibility of/ Expectations from the role
 
 
 <ul>
 <li>
 Strategize, optimize, and deliver actionable content for our customers and stakeholders
 </li>
 <li>
 Perform activities such as market research, competitor analysis, and persona mapping to generate content ideas
 </li>
 <li>
 Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content
 </li>
 <li>
 Keep track of feedback and analytics to make improvements in the overall content strategy
 </li>
 </ul>
 
 
</div>

Content Lead

Explore 133+ Seo manager in Mangaluru India this January. Find roles across top companies and apply now to boost your career.