seo strategist

The Hearst Corporation

<div>As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today&rsquo;s consumers.
The SEO Strategist will work with our existing Search Engine Optimization team to provide strategic SEO services for our clients. The SEO Strategist will be responsible for implementing emerging SEO trends and tactics.
This role will manage all aspects of day-to-day SEO strategy for clients.
Success metrics will be based on growth in overall qualified organic traffic for client sites and ranking of specific keyword phrases.
The ideal candidate should also be comfortable in a client-facing role with strong written and verbal communication skills. This individual will be required to present SEO audit findings and implementation plans to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of advanced SEO campaigns.
ESSENTIAL FUNCTIONS:
<ul><li>Creates and reviews reports with clients of their SEO campaigns.
</li><li>Performs client specific keyword research and competitive analysis.
</li><li>Performs technical SEO Audits of client websites.
</li><li>Identifies, recommends, and implements on-page website SEO optimization.
</li><li>Creates and presents written recommendations for SEO performance improvements.
</li><li>Regularly creates and edits website content for a wide range of industries.
</li><li>Performs day-to-day client relationship management, if needed.
</li><li>Contributes to the development of the team and other team members.
</li><li>Performs other related duties as assigned.
</li></ul>EDUCATION/EXPERIENCE:
Experience with Search Engine Optimization is preferred, but not required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers. Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Knowledge and experience in SEO is preferred but not required. Organizational skills and ability to manage multiple simultaneous projects and resources are required. 
 In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $38,500. A final decision on the successful candidate&rsquo;s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for reasonable accommodation through this email address.
 6/13
 #LI-SB5</div>
 Degree Level :

SEO Strategist

Optimal

<div>
 
 About The Role
 
 
 
 Optimal is looking for an SEO Strategist to join our innovative, growing SEO team. Optimal specializes in comprehensive SEO &amp; GEO strategies, including strategies for influencing LLMs, industry-leading content marketing, third-party authority building, and on-page and off-page optimizations.
 
 
 The ideal candidate has previous SEO experience and can independently create and execute strategies that improve organic visibility across search engines and emerging LLM platforms. They are comfortable taking ownership of both implementation and reporting, ensuring strategies translate into measurable results.
 
 
 At Optimal, you&rsquo;ll collaborate with experienced SEO professionals while working directly with clients to grow high-quality traffic, expand visibility across AI platforms, and drive meaningful conversions. This role offers hands-on exposure to advanced SEO/GEO tactics and the opportunity to pioneer new strategies for an evolving search landscape.
 
 
 Who Are We?
 
 
 Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients&rsquo; marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
 
 
 We are not only digital media strategists &ndash; we&rsquo;re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
 
 
 Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
 
 
 We&rsquo;re always looking for exceptional people to join our team. If this sounds like you, please apply!
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Produce high-quality, research-backed content to support our generative AI strategies
 </li>
 <li>
 Conduct comprehensive SEO &amp; GEO audits to identify opportunities for organic growth
 </li>
 <li>
 Perform LLM brand audits to surface GEO-specific opportunities for on-page and off-page tactics
 </li>
 <li>
 Implement on-page SEO best practices, including metadata, structured data, internal linking, and schema markup
 </li>
 <li>
 Partner with developers to implement technical recommendations such as redirects, canonicalization, image optimization, and site speed improvements
 </li>
 <li>
 Monitor and analyze performance through analytics and reporting tools, delivering clear insights and actionable recommendations to clients
 
 
 </li>
 </ul>
 Qualifications / Requirements:
 
 
 <ul>
 <li>
 3+ years of relevant SEO experience
 </li>
 <li>
 4-year Bachelor&rsquo;s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
 </li>
 <li>
 Ability to extract meaningful insights from data analysis and make specific SEO recommendations
 </li>
 <li>
 Familiarity with how LLMs and generative search are reshaping SEO visibility is a plus
 </li>
 <li>
 Familiarity with AI visibility and prompt-tracking tools is a plus
 </li>
 <li>
 Some experience with Google Analytics 4 and Google Search Console
 </li>
 <li>
 Strong written and verbal communication skills, with the ability to simplify complex SEO + AI insights for clients and internal stakeholders
 </li>
 <li>
 Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
 </li>
 <li>
 Experience with SEO platforms and tools (e.g. Ahrefs, SEMrush, etc.)
 </li>
 <li>
 Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients&rsquo; websites
 </li>
 <li>
 Desire to learn about GEO and expand skill set in AI-friendly content creation
 </li>
 <li>
 Proficient with Microsoft Office suite, especially Excel
 </li>
 <li>
 Familiarity with HTML and CSS is a plus
 
 
 </li>
 </ul>
 Optimal is proud to offer the following:
 
 
 <ul>
 <li>
 The base salary ranges from $70,000 to $100,000 annually, depending upon factors including, but not limited to, experience, skill level, education, and location
 </li>
 <li>
 Open leave (paid time off)
 </li>
 <li>
 Paid Leave for new parents
 </li>
 <li>
 Health insurance (including dental and vision)
 </li>
 <li>
 Flex Spending Plan
 </li>
 <li>
 Employee Assistance Program
 </li>
 <li>
 401K with company matching
 </li>
 <li>
 Student Loan Repayment Program
 </li>
 <li>
 Professional development opportunities
 </li>
 <li>
 Rewards and recognition programs
 </li>
 <li>
 And so much more!
 
 
 </li>
 </ul>
 Office Hours
 
 
 This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
 
 
 Please visit our
 
 Notice to Applicants and Employees
 
 to learn about our information practices in the job application and employment context.
 
 
 Powered by JazzHR
 
 
 OMaM5r1pwF
</div>

No Joke Marketing

<div>We&rsquo;re hiring a high-calibre SEO Specialist to join our performance team and take full ownership of organic growth across our client portfolio, including local SEO accounts, national SEO campaigns, and multi-location brands.
This role is perfect for someone who thrives in a structured, data-driven environment, loves solving SEO problems at the root, and wants to be part of a team that values clarity, accountability, and excellence.
What You&rsquo;ll Do (Your Core Responsibilities)
You will be the primary SEO driver behind our clients&rsquo; organic performance. That includes:
Strategy &amp; Planning<ul><li>
Build and execute SEO strategies tailored to each client&rsquo;s goals (local + national).</li><li>
Conduct in-depth keyword research, clustering, and mapping for service pages, blogs, GMB posts, FAQs, and PR.</li><li>
Deliver clear 90-day SEO roadmaps that prioritise high-impact actions.</li></ul>
On-Page SEO<ul><li>
Optimise website structure, internal linking, metas, H1s, URLs, and content layout.</li><li>
Improve existing blog content for performance and search intent.</li><li>
Work with our content team to ensure new content is fully SEO-ready.</li></ul>
Local SEO (GBP/GMB)<ul><li>
Audit and optimize Google Business Profiles for single and multi-location clients.</li><li>
Manage GBP posts, categories, attributes, NAP consistency, and UTM tracking.</li><li>
Set up and manage BrightLocal, run citation campaigns, and implement local ranking improvements.</li></ul>
Technical SEO<ul><li>
Perform technical audits (indexing, crawl errors, Core Web Vitals, schema basics).</li><li>
Collaborate with our web team on fixes, improvements, and site launches.</li><li>
Ensure clean site structure and accessibility across all devices.</li></ul>
Reporting &amp; Communication<ul><li>
Track, measure, and interpret weekly KPIs.</li><li>
Prepare simple, clear monthly reports and record Loom videos showing progress, wins, risks, and next steps.</li><li>
Support account managers by proactively highlighting issues before they become problems.</li></ul>
Innovation &amp; Improvement<ul><li>
Stay ahead of SEO algorithm changes and industry updates.</li><li>
Use modern AI tools to speed up research, strategy, clustering, and internal SOP improvements.</li><li>
Help standardise and improve our internal SEO processes to keep fulfilment efficient.</li></ul>
What Success Looks Like
You:<ul><li>
Fully own SEO accounts with confidence and clarity.</li><li>
Deliver consistent ranking and local visibility improvements across the majority of your clients.</li><li>
Establish clean SEO reporting structures for all accounts.</li><li>
Strengthen internal processes, templates, and workflows.</li><li>
Become the &ldquo;go-to&rdquo; SEO brain the team can rely on for guidance and solutions.</li></ul>
Required Skills &amp; Experience
Must-Have<ul><li>
3+ years of hands-on SEO experience (agency preferred).</li><li>
Proven experience in:<ul><li>
Local SEO (GBP/GMB, citations, BrightLocal, local landing pages).</li><li>
National SEO (service-based businesses preferred).</li></ul></li><li>
Advanced keyword research + content optimisation skills.</li><li>
Experience with:<ul><li>
Search Atlas, GA4, GSC</li><li>
BrightLocal or similar</li><li>
WordPress or similar CMS</li></ul></li><li>
Strong communication skills, you can explain SEO to non-technical people easily.</li><li>
High level of organisation and ability to manage multiple accounts.</li><li>
A proactive, ownership-driven attitude, you find problems and fix them before they escalate.</li><li>
Experience managing multi-location SEO</li><li>
Familiarity with AI tools for SEO (clustering, auditing, optimisation)</li></ul>
Nice-to-Have<ul><li>
Understanding of basic HTML/CSS</li><li>
Awareness of PPC to understand organic/paid synergy</li></ul>
What We Offer<ul><li>
Full-time, remote position with schedule flexibility</li><li>
Long-term, stable career path with room to grow</li><li>
Exceptional team support and strong internal systems</li><li>
Clear expectations, no chaos, and a culture built on accountability</li><li>
Opportunity to help shape how we deliver SEO across a fast-growing agency</li></ul>
How to Apply
Send us:<ul><li>
Your resume with details of your previous roles</li><li>
A short introduction about your background in SEO</li><li>
2&ndash;3 real examples of clients you improved organically<ul><li>
What was the starting point?</li><li>
What actions did you take?</li><li>
What results did you achieve?</li></ul></li><li>
A brief overview of the tools you use day-to-day</li></ul>
1rbJ0p1yYk</div>

Seer Interactive

<div>
 Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities&mdash;our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.
 
 
 At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning &mdash; ensuring that AI is embedded in how we think, operate, and grow.
 
 
 If you&rsquo;re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday&mdash;keep reading.
 
 
 Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.
 
 
 
 Role Description
 
 
 This role is 100% dedicated to supporting Seer&rsquo;s Client team, seamlessly integrating as an extension of the Client team, providing assistance in both scheduled and spontaneous initiatives that bolster the SEO program. This role will work with cross-functional teams in Marketing, Product, Design, and Engineering on SEO strategies that drive the needs of the business. They will directly impact the growth of Client by helping more businesses transform the way they work.
 
 Must be willing to travel up to 20% of time to be present On-Site with Client located in a Northeast Metro Area.
 
 
 
 This role is a full-time role that is dependent on a contract with a singular client. The role will be renewed on a yearly basis and will last through the duration of 2026 at a minimum.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Conducting keyword research and mapping
 </li>
 <li>
 Optimizing content to ensure SEO compatibility
 </li>
 <li>
 Undertaking ad hoc analysis and generating relevant reports
 </li>
 <li>
 Participating in meetings and presenting as required
 </li>
 <li>
 Performing basic quality assurance (QA) checks to ensure the integrity of launches
 </li>
 <li>
 Implementing changes and updates within the Content Management System (CMS)
 </li>
 <li>
 Own driving timely project completion by actively managing dependencies and ensuring stakeholder alignment
 
 
 
 
 
 </li>
 </ul>
 
 Specifics
 
 
 
 <ul>
 <li>
 Attend weekly team meetings to discuss business updates and ad hoc support needed
 </li>
 <li>
 Attend meetings with Product Owners and other Client team members to divide and conquer tasks, including pulling data to support internal asks
 </li>
 <li>
 Attend weekly calls with Analytics team
 </li>
 <li>
 Keyword organization: regular keyword tracking updates and modifications &amp; research supporting new keyword tracking
 </li>
 <li>
 Content Publishing
 </li>
 <li>
 Content implementation: own updating pages and adding snippets throughout the website, proactively identify opportunities to optimize poorly ranking pages for high-value keywords, manage the content process for both Client and Seer-driven outline process flows and centralizing management
 
 
 
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience
 </li>
 <li>
 5 years of relevant work experience in digital growth marketing
 </li>
 <li>
 5 years of experience designing and managing brand campaigns
 
 
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Having as many of these specific qualifications is a plus, but transferable skills/experience may be equally valuable
 </li>
 <li>
 Experience growing subscription businesses either in B2B or B2C environment
 </li>
 <li>
 Strong understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing and other advanced campaigns
 </li>
 <li>
 Experience developing relationships and working collaboratively with multiple cross-functional partners
 </li>
 <li>
 Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc
 </li>
 <li>
 Excellent process and project management skills with the ability to set goals and systematically prioritize growth initiatives
 
 
 
 
 
 </li>
 </ul>
 
 60 Day Goals
 
 
 
 <ul>
 <li>
 By Day 30, you will have completed DIV training and begun to support this client 50%
 </li>
 <li>
 By Day 60, you will be up and running at full capacity, supporting this client 100% alongside your Account Team
 
 
 
 
 
 </li>
 </ul>
 
 This might not be the right role for you if
 
 
 
 <ul>
 <li>
 Time-management, context-switching, and juggling multiple priorities is quite challenging
 </li>
 <li>
 You do not want continued-learning and innovation to be an expectation
 </li>
 <li>
 Change management is difficult and you struggle with adapting to new tools and processes
 
 
 
 
 
 </li>
 </ul>
 
 Compensation &amp; Benefits
 
 
 
 <ul>
 <li>
 $65,000-$75,000 annually. Your final offered compensation will be determined by your skills and experience
 </li>
 <li>
 Evaluation of comp at least once a year
 </li>
 <li>
 Benefits highlights
 
 
 
 
 
 </li>
 </ul>
 
 Important to Note
 
 
 This role is a full-time opportunity and is tied to a client contract that runs through December 31, 2026, with the possibility of renewal into 2027 and beyond. While we're excited to find someone to join us on this journey, it's important to note that this position depends on the continuation of the client&rsquo;s contract. If the client decides not to renew, the role may come to an end.
 
 
 Ready to apply?
 
 Ditch the cover letter &mdash; we don&rsquo;t need it.
 
 We&rsquo;d rather see your AI chops. Use our
 
 Marketing Career AI Self-Assessment GPT
 
 to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we&rsquo;d like to meet with!
 
 
 
 Have questions about recruitment at Seer? Check out our
 
 
 Custom GPT: Guide to Talent Acquisition at Seer
 
 
 to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.
 
 
 
 
 As a
 
 B-Corp Certified
 
 organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
 
 
 
 
 Not ready to apply but want to keep in touch?
 
 
 Stay connected via our monthly Career Update newsletter!
 
 
 We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).
 
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
</div>

SEER Interactive

<div><div>Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities&mdash;our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.</div><div></div><div> 
At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning &mdash; ensuring that AI is embedded in how we think, operate, and grow.</div><div></div><div> 
If you&rsquo;re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday&mdash;keep reading.</div><div></div><div> 
Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.</div><div></div><div> 
Role Description</div><div>
This role is 100% dedicated to supporting Seer&rsquo;s Client team, seamlessly integrating as an extension of the Client team, providing assistance in both scheduled and spontaneous initiatives that bolster the SEO program. This role will work with cross-functional teams in Marketing, Product, Design, and Engineering on SEO strategies that drive the needs of the business. They will directly impact the growth of Client by helping more businesses transform the way they work. Must be willing to travel up to 20% of time to be present On-Site with Client located in a Northeast Metro Area.</div><div></div><div> 
This role is a full-time role that is dependent on a contract with a singular client. The role will be renewed on a yearly basis and will last through the duration of 2026 at a minimum.</div>
<h3 class="jobSectionHeader">Responsibilities</h3><ul><li>
Conducting keyword research and mapping.</li><li>
Optimizing content to ensure SEO compatibility.</li><li>
Undertaking ad hoc analysis and generating relevant reports.</li><li>
Participating in meetings and presenting as required.</li><li>
Performing basic quality assurance (QA) checks to ensure the integrity of launches.</li><li>
Implementing changes and updates within the Content Management System (CMS).</li><li>
Own driving timely project completion by actively managing dependencies and ensuring stakeholder alignment.</li></ul><h3 class="jobSectionHeader">
Specifics</h3><ul><li>
Attend weekly team meetings to discuss business updates and ad hoc support needed</li><li>
Attend meetings with Product Owners and other Client team members to divide and conquer tasks, including pulling data to support internal asks</li><li>
Attend weekly calls with Analytics team</li><li>
Keyword organization: regular keyword tracking updates and modifications &amp; research supporting new keyword tracking</li><li>
Content Publishing</li><li>
Content implementation: own updating pages and adding snippets throughout the website, proactively identify opportunities to optimize poorly ranking pages for high-value keywords, manage the content process for both Client and Seer-driven outline process flows and centralizing management</li></ul><h3 class="jobSectionHeader">
Minimum Qualifications</h3><ul><li>
Bachelor's degree or equivalent practical experience</li><li>
5 years of relevant work experience in digital growth marketing</li><li>
5 years of experience designing and managing brand campaigns</li></ul><h3 class="jobSectionHeader">
Preferred Qualifications</h3><ul><li>
Having as many of these specific qualifications is a plus, but transferable skills/experience may be equally valuable</li><li>
Experience growing subscription businesses either in B2B or B2C environment</li><li>
Strong understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing and other advanced campaigns</li><li>
Experience developing relationships and working collaboratively with multiple cross-functional partners</li><li>
Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.</li><li>
Excellent process and project management skills with the ability to set goals and systematically prioritize growth initiatives</li></ul><h3 class="jobSectionHeader">
60 Day Goals</h3><ul><li>
By Day 30, you will have completed DIV training and begun to support this client 50%</li><li>
By Day 60, you will be up and running at full capacity, supporting this client 100% alongside your Account Team</li></ul><h3 class="jobSectionHeader">
This might not be the right role for you if</h3><ul><li>
Time-management, context-switching, and juggling multiple priorities is quite challenging</li><li>
You do not want continued-learning and innovation to be an expectation</li><li>
Change management is difficult and you struggle with adapting to new tools and processes</li></ul><h3 class="jobSectionHeader">
Compensation &amp; Benefits</h3><ul><li>
$65,000-$75,000 annually. Your final offered compensation will be determined by your skills and experience</li><li>
Evaluation of comp at least once a year</li><li>
Benefits highlights</li></ul><div>
Important to Note</div><div>
This role is a full-time opportunity and is tied to a client contract that runs through December 31, 2026, with the possibility of renewal into 2027 and beyond. While we're excited to find someone to join us on this journey, it's important to note that this position depends on the continuation of the client&rsquo;s contract. If the client decides not to renew, the role may come to an end.</div><div></div><div> 
Ready to apply? Ditch the cover letter &mdash; we don&rsquo;t need it. We&rsquo;d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we&rsquo;d like to meet with!</div><div></div><div> 
Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.</div><div></div><div> 
As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.</div><div></div><div> 
Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).</div><div></div><div> 
#LI-Remote
</div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Pepperland Marketing

<div>Job Overview

As a SEO/AEO Strategist at Pepperland Marketing, you&rsquo;ll serve as the primary client&#8209;facing advisor for education&#8209;sector clients&mdash;higher education and K&ndash;12 schools&mdash;on all things organic search. You will meet with clients weekly to translate enrollment and brand&#8209;awareness objectives into data&#8209;driven search strategies that grow qualified traffic and conversions. You&rsquo;ll be expected to stay ahead of industry trends and help clients position themselves for what&rsquo;s next&mdash;especially as traditional search gives way to AI-generated, conversational experiences like Google&rsquo;s AI Mode and ChatGPT browsing responses. 
Blending a developer&rsquo;s toolbox with a content marketer&rsquo;s storytelling instincts, you&rsquo;ll dig into fresh performance and crawl data each day to surface content opportunity gaps, indexation challenges, performance bottlenecks, and accessibility issues&mdash;then roll up your sleeves to implement both content-level and code&#8209;level fixes in HubSpot CMS, WordPress, or other popular website platforms. You will lead large&#8209;scale technical audits, orchestrate site migrations, rewrite and optimize content, and steer analyses that pinpoint decay and uncover new growth opportunities. 
With traditional SEO skills as your foundation, you&rsquo;ll go beyond search to identify ways clients can improve their visibility in AI-powered conversations&mdash;designing Answer-Engine Optimization (AEO) experiments, strategies and plans that actually boost citations and visibility. 
Beyond technical solutions, you&rsquo;ll collaborate closely with Content Marketing Strategists to pitch content ideas, shape topic clusters, internal&#8209;linking architectures, and entity&#8209;based optimizations that cement topical authority. 
You&rsquo;ll package your findings into repeatable playbooks, mentor specialists, and position yourself&mdash;and Pepperland&mdash;as a thought leader in search, sharing insights through blogs, webinars, podcasts, and conference talks. 
The right candidate is an energetic, enthusiastic, driven senior-level professional who is excited to learn new skills every day, experiment, and share their findings with our staff, partners, and prospects. You&rsquo;re someone who wants to become a leader in the industry and make a big impact. 
Key Responsibilities
<ul>
<li>Technical SEO audits &amp; implementation &mdash; Run deep crawl analyses (Screaming Frog, Sitebulb, etc.), surface indexation, performance, and accessibility issues, and implement or coordinate code-level fixes (HTML, CSS, JavaScript, schema, robots, XML sitemaps) with the assistance of our on-staff developers.</li>
<li>Answer-Engine/AI search optimization &mdash; Track and test emerging AI&#8209;first search experiences (Google AI Mode, Bing Copilot, ChatGPT answers, Perplexity, etc.), optimize content for generative answer engines, and develop playbooks that secure brand visibility in conversational search results.</li>
<li>Continuous performance analysis &mdash; Monitor GA4, Google Search Console, and rank-tracking platforms to spot decay, cannibalization, and emerging opportunities; convert insights into ranked action plans.</li>
<li>Content collaboration &amp; advisory &mdash; Partner with Content Marketing Strategists to shape topic clusters, on-page optimization, internal linking, and entity-based enhancements that strengthen topical authority and UX.</li>
<li>Large-scale site audits &amp; migrations &mdash; Lead due diligence and redirect mapping for site launches, CMS migrations, and consolidation projects, ensuring minimal traffic loss and improved technical foundations.</li>
<li>Web coding &amp; CMS integration &mdash; Modify templates, components, and structured-data snippets in HubSpot CMS, WordPress, or static frameworks to deploy SEO and AEO improvements directly.</li>
<li>AI &amp; automation innovation &mdash; Leverage and develop AI-powered solutions that enhance or tasks such as query clustering, log-file analysis, and internal-linking recommendations. Document wins and roll into repeatable playbooks.</li>
<li>Client advisory &amp; communication &mdash; Run weekly/bi-weekly performance calls, present findings, gather feedback, and align next steps; create training collateral that evangelizes SEO best practices across enrollment, advancement, and marketing teams.</li>
<li>Process &amp; standards leadership &mdash; Document SOPs, QA checklists, and technical standards to ensure consistent, high-quality delivery; progressively delegate execution work to specialists while focusing on strategy and client growth.</li>
<li>Sales enablement &amp; new business &mdash; Join sales calls with prospects, contribute to proposal development, and help close deals by showcasing Pepperland&rsquo;s SEO expertise.</li>
<li>Thought leadership &amp; content &mdash; Contribute to Pepperland&rsquo;s blog, webinars, and podcasts; speak at industry conferences and virtual events to share best practices and generate interest in our work.</li>
<li>Cross-functional collaboration &mdash; Partner closely with Enrollment Marketing, Content Marketing, Digital Advertising, and CRM &amp; Integration Strategists&mdash;as well as designers and developers&mdash;to tightly integrate SEO/AEO with all campaigns and initiatives.</li> 
</ul>
Qualifications
<ul>
<li>4+ years of hands-on technical and content SEO execution with verifiable results in competitive verticals; education experience preferred.</li>
<li>Proficiency in front-end web technologies (HTML, CSS, native JavaScript). Experience with IDEs, CLI, Github, etc. a major plus but not required.</li>
<li>Deep experience with common SEO and analytics stacks (GA4, GSC, Ahrefs, Semrush, Screaming Frog, Looker Studio, BigQuery).</li>
<li>Demonstrated success developing repeatable frameworks, playbooks, or productized services.</li>
<li>Proven ability to own client relationships and advise senior stakeholders.</li>
<li>Stellar project-management and communication skills.</li>
<li>Familiarity with HubSpot CMS, Content Hub, and Marketing Hub strongly preferred.</li> 
</ul>
Location Considerations

This is a part in-office/part remote, hybrid position. You will be expected to work within our Cheshire, CT office at least 3 days a week, and be open to work-related travel 2-3 times annually. To be considered, you must live within a reasonable commuting distance of our Cheshire, CT office and be able to work on-site at least 3 days per week. 
Why Pepperland Marketing?
<ul>
<li>Join a collaborative, creative team dedicated to transforming higher education marketing.</li>
<li>Hybrid work environment, flexibility, autonomy, and opportunities for growth.</li>
<li>Contribute to meaningful projects with renowned schools, colleges and universities.</li>
<li>Competitive salary, comprehensive benefits, and professional development opportunities.</li></ul> 


Pepperland Marketing is an equal-opportunity employer committed to fostering a diverse and inclusive workplace.</div>

SEO/AEO Strategist

Logical Media Group

<div>
 Logical is seeking an experienced, visionary SEO Senior Strategist to guide the evolution of our SEO offering and position our clients for success in a rapidly changing digital landscape. This is not a conventional SEO strategist role &mdash; we're looking for someone who is equal parts practitioner and futurist.
 
 
 You'll partner closely with cross-functional leaders across Insight, Creative, and Automation to build an SEO product that integrates modern content strategy, schema and structured data, AI-influenced visibility, and outcome-first KPIs.
 
 
 
 Requirements
 
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Own SEO Product Vision
 </li>
 <ul>
 <li>
 Lead the definition and refinement of Logical's SEO product, with a focus on future-facing capabilities including AI impact, multimodal search, schema, and non-Google visibility (LLMs, Reddit, YouTube, etc.)
 </li>
 <li>
 Build our strategy playbook for organic visibility in an era of shrinking CTRs and fragmented search behavior
 </li>
 <li>
 Drive Technical SEO Execution: Conduct and oversee comprehensive technical SEO audits, addressing crawl efficiency, indexation, Core Web Vitals, structured data, and internationalization. Collaborate with web developers to implement impactful solutions and ensure sites meet technical performance benchmarks
 </li>
 </ul>
 <li>
 Client Strategy &amp; Leadership
 </li>
 <ul>
 <li>
 Act as strategic lead on high-impact SEO accounts, overseeing outcome-aligned roadmap development and prioritization; including the integration of technical SEO initiatives that directly support roadmap objectives and measurable business outcomes.
 </li>
 <li>
 Serve as an executive-facing advisor on SEO's business impact, with the ability to connect organic performance to topline KPIs
 </li>
 </ul>
 <li>
 Cross-Team Collaboration
 </li>
 <ul>
 <li>
 Collaborate with the Insight team to build visibility auditing frameworks and LLM-specific reporting loops
 </li>
 <li>
 Partner with the Creative team to align on content briefs, creative testing, and schema-driven page design
 </li>
 <li>
 Work with Paid Media leadership to identify shared signals across SEO and SEM
 </li>
 <li>
 Oversee contractor support for specific projects and manage execution quality and timeliness of deliverables
 </li>
 </ul>
 <li>
 Innovation &amp; Enablement
 </li>
 <ul>
 <li>
 Monitor the evolution of AI-driven search and lead internal education on AI's impact on search visibility
 </li>
 <li>
 Provide POVs on the role of generative content, synthetic data, and platform changes (SGE, Perplexity, ChatGPT, etc.)
 </li>
 <li>
 Guide SEO team on how to responsibly leverage AI tools in content ideation, QA, and auditing
 </li>
 </ul>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 5+ years of hands-on SEO experience, including technical SEO, audits, and cross-functional SEO strategy
 </li>
 <li>
 Experience leading SEO strategy for mid-to-large brands across B2B or B2C verticals
 </li>
 <li>
 A strong perspective on how AI and large language models are reshaping user behavior and organic opportunity
 </li>
 <li>
 Deep expertise in technical SEO with proven ability to design and execute audits, interpret diagnostics, and guide implementation teams toward resolution
 </li>
 <li>
 Familiarity with tools like SEMrush, Ahrefs, Screaming Frog, Looker Studio, and emerging AI platforms (e.g. Perplexity, GPT, Claude)
 </li>
 <li>
 Comfortable presenting to senior stakeholders and building org-wide alignment on organic strategy
 </li>
 <li>
 Natural collaborator across channel, strategy, and execution layers
 </li>
 <li>
 Bonus: Experience with structured data (schema), content design systems, or enterprise SEO platforms
 
 
 </li>
 </ul>
 
 What You'll Bring
 
 
 
 <ul>
 <li>
 Curiosity and vision. You care deeply about where SEO is going, not just how it's performed today
 </li>
 <li>
 Strategic clarity. You can turn market signals into actionable roadmaps for clients and internal teams
 </li>
 <li>
 Builder mindset. You're excited to co-create a category-leading SEO product &mdash; and bring others along with you
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 Logical Benefits
 
 
 
 <ul>
 <li>
 Medical, Dental, Vision, and Life insurance
 </li>
 <li>
 401(k) plus match, to help plan for your future
 </li>
 <li>
 Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days
 </li>
 <li>
 Flexible Fridays
 </li>
 <li>
 Option to work completely remote
 </li>
 <li>
 Access to senior management and mentoring opportunities
 </li>
 <li>
 Casual work environment and dress code
 </li>
 <li>
 Optional COVID safe company gatherings Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
 </li>
 </ul>
</div>

SEO Senior Strategist (Remote in US)

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