seo strategist

ProfitSolv

<div>ProfitSolv is a SaaS business services provider for the legal and accounting industry. We are looking for a SEO Strategist to join our growing team! : 
 
The SEO Strategist will be a key member of the marketing team leading the strategy, execution and growth of key websites. The SEO Strategist will develop cohesive SEO strategies that deliver measurable organic growth, healthier site technical metrics, and relevant content that drives qualified traffic and conversions.

What we provide:
<ul><li>Opportunity to Invest in Your Future:. We offer a 401K match.</li>
<li>Paid Time Off. :Enjoy paid time off and paid holidays.</li>
<li>Great Coverage. :Take advantage of health, dental, and vision HSA and FSA policies.</li>
<li>A Great Team.: Collaborate with smart, curious, hardworking individuals.</li>
<li>Performance Compensation.: Be rewarded for your hard work with performance-based merits.</li>
<li>Remote Work.: Want to work from home? No problem!</li>
</ul>
As an SEO Strategist, you will:
<ul><li>Development of an evolving SEO roadmap that aligns with business goals.
</li><li>Maintain an SEO backlog (prioritized by impact/effort) and present tradeoffs to stakeholders.
</li><li>Organize strategy in major SEO pillars: Content, Technical, Offpage, Onpage
</li><li>Monitor competitors in the legal/accounting verticals.
</li><li>Run technical audits and remediation (site architecture, crawlability, rendering, page speed, indexation, canonicalization).
</li><li>Identify and implement on-page improvements (title tags, meta descriptions, structured data).
</li><li>Content planning and topical clusters targeting legal and accounting firms.
</li><li>Collaborate with brand and editorial colleagues to develop and optimize SEO-friendly content that aligns with keyword strategies and addresses the needs of our audience.
</li><li>Create SEO content briefs and QA deliverables for search intent, structure, and schema.
</li><li>Conduct keyword research and optimize page titles, meta descriptions, headers, and content to align with search intent.</li>
<li>Improve site architecture, internal linking, and navigation to enhance crawlability and user experience.</li>
<li>Implement and maintain structured data/schema markup to improve search visibility and rich result opportunities.</li>
<li>Develop and execute link-building strategies focused on high-quality, relevant, and authoritative backlinks.</li>
<li>Monitor backlink profile health, disavow harmful links, and track off-page metrics to evaluate impact on rankings.</li>
<li>Expand into digital PR, outreach campaigns, and partnerships to increase brand visibility and domain authority.</li>
<li>Monitor and analyze organic search performance and lead generation metrics.</li>
<li>Leverage reporting from tools such as GA4, Search Console, Ahrefs and HubSpot.
</li><li>Distribute regular reports on KPIs, including rankings, organic traffic, sessions, conversions, and more.
</li><li>Drive stakeholder alignment &amp; communications.</li>
<li>Hold cross-functional syncs and roadmap prioritization sessions, presenting impact/effort tradeoffs and clear owners.
</li><li>Deliver concise executive dashboards and detailed monthly summaries tying SEO work to business KPIs.</li>
<li>Other duties as assigned</li>
</ul>
This position follows established policies and procedures to keep confidential information secure. 
 
A great fit for this position has:
:
<ul><li>5 -7 years of hands-on SEO experience, ideally in B2B SaaS and multi-site environments.
</li><li>Proven track record owning SEO end-to-end and delivering measurable organic growth.
</li><li>Strong technical SEO skills (site architecture, crawl/index management, JS rendering, Core Web Vitals).
</li><li>Hands-on with Search Console, GA4, Screaming Frog, Ahrefs, and SEMrush.
</li><li>Experience developing content strategies mapped to buyer journeys.
</li><li>Familiarity with content management systems (CMS) like WordPress.
</li><li>Familiarity with HubSpot a plus
</li><li>Knowledge of emerging search technologies, specifically AEO and GEO
</li></ul>Additional Desired Qualifications
<ul><li>Excellent project management &mdash; prioritizes, estimates, and delivers cross-functional work.
</li><li>Clear written &amp; verbal communicator; translates technical issues into business impact.
</li><li>Collaboration- work cross functionally in the marketing organization with stakeholders and other team members.</li>
<li>Self-directed and reliable &mdash; juggles priorities and drives projects to completion.
</li><li>Strategic, hands-on, and detail-oriented.
</li><li>Balances long-term roadmap work with urgent tactical needs.
</li><li>High standards for QA and documentation.
</li><li>Curious; keeps up with search algorithm changes and industry best practices.
</li><li>Positive outlook, resourcefulness and a can-do attitude</li>
<li>Ability to sit for prolonged periods at a desk and work on a computer.</li>
<li>Must be able to lift up to 15 pounds at times.</li>
<li>Ability to travel as needed.</li>
<li>Ability to handle stress</li></ul></div>

SEO Strategist

Ramp

<div>
 
 About Ramp
 
 
 
 At Ramp, we&rsquo;re rethinking how modern finance teams function in the age of AI. We believe AI isn&rsquo;t just the next big wave. It&rsquo;s the new foundation for how business gets done. We&rsquo;re investing in that future &mdash; and in the people bold enough to build it.
 
 
 Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. But we&rsquo;re not just building features powered by AI. We&rsquo;re building a platform where agents can chase receipts, close books, flag risks, and surface insights. This enables teams to reclaim their time and reinvest in what matters.
 
 
 More than 40,000 businesses, from family-owned farms to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.
 
 
 Ramp&rsquo;s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, among others, in addition to 100+ angel investors who have been founders or executives of leading companies.
 
 
 Ramp has been named to Fast Company&rsquo;s Most Innovative Companies list and LinkedIn&rsquo;s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine&rsquo;s 100 Most Influential Companies.
 
 
 
 About The Role
 
 
 
 As a member of the growth team, SEO Strategists drive how businesses organically discover Ramp&rsquo;s finance automation platform. You&rsquo;ll be the end-to-end owner for multiple content pillars and tactics that span the entire SERP and answer-engine landscape. From ramp.com blog articles and product pages to affiliate hubs, YouTube videos, Reddit threads, and emerging AI surfaces, you&rsquo;ll blend traditional SEO craft with advanced answer engine optimization strategies. This role will leverage cutting-edge analytics tools, automated content pipelines, and full funnel performance data to ensure Ramp is present wherever users search or ask.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Own the omnichannel SERP strategy: Design and ship passages and content that drive visibility, impressions, and clicks across Google, Bing, ChatGPT, Gemini, Perplexity, and other answer engines
 </li>
 <li>
 Turn SEO practices into workflows: Test, iterate, then build. Everything the SEO team does becomes an automation that benefits the whole team and company.
 </li>
 <li>
 Think big: Expand Ramp&rsquo;s footprint beyond our domain by activating 3rd-party affiliate sites, partner blogs, YouTube channels, podcasts, Reddit communities, and more to distribute Ramp messaging
 </li>
 <li>
 Leverage Ramp&rsquo;s data: Combine search-volume, prompt, and user-behavior datasets to uncover gaps, understand sizing, and communicate progress with cross-functional partners.
 </li>
 <li>
 Stay ahead of trends: Track core updates, AEO tactics, SERP/UI shifts, and LLM retrieval changes.
 
 
 </li>
 </ul>
 
 What You Need
 
 
 
 <ul>
 <li>
 Affected LLM responses for a company, service, product, topic, or something else in the last six months
 </li>
 <li>
 Demonstrated experience building LLM-backed workflow automations in the two months
 </li>
 <li>
 Experience in owning and driving results for a leading and lagging metric representing core business outcomes
 </li>
 <li>
 A strong understanding of growth fundamentals and test design
 </li>
 <li>
 At least three years of experience in growth, SEO, or product roles
 
 
 </li>
 </ul>
 Nice-to-Haves
 
 
 <ul>
 <li>
 Experience with Looker
 </li>
 <li>
 Fullstack web development experience
 </li>
 <li>
 Have worked with LLM APIs
 </li>
 <li>
 Experience with content automation platforms like AirOps, N8N, Gumloop
 </li>
 <li>
 Experience with measuring LLM visibility tools like Profound, AirOps, Scrunch
 
 
 </li>
 </ul>
 
 Benefits (for U.S.-based Full-time Employees)
 
 
 
 <ul>
 <li>
 100% medical, dental &amp; vision insurance coverage for you
 </li>
 <ul>
 <li>
 Partially covered for your dependents
 </li>
 <li>
 One Medical annual membership
 </li>
 </ul>
 <li>
 401k (including employer match on contributions made while employed by Ramp)
 </li>
 <li>
 Flexible PTO
 </li>
 <li>
 Fertility HRA (up to $5,000 per year)
 </li>
 <li>
 WFH stipend to support your home office needs
 </li>
 <li>
 Wellness stipend
 </li>
 <li>
 Parental Leave
 </li>
 <li>
 Relocation support to NYC or SF (as needed)
 </li>
 <li>
 Pet insurance
 
 
 </li>
 </ul>
 Referral Instructions
 
 
 If you are being referred for the role, please contact that person to apply on your behalf.
 
 
 
 Other Notices
 
 
 
 Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
 
 Ramp Applicant Privacy Notice
</div>

829 Studios

<div>As a Lead SEO Strategist, you&rsquo;ll be responsible for managing relationships with high-profile key clients, curating unique growth strategies, and executing technical, on-page, and off-page optimizations. An ideal candidate for this role will be expected to be well-versed in various types of comprehensive research, including search and traffic trends, industry and competition analyses, as well as thorough keyword audits. You will be expected to build data-informed and keyword-focused content strategies by analyzing and optimizing clients&rsquo; owned content, as well as creating new SEO-driven content recommendations.
A Lead SEO Strategist will demonstrate solid understanding and knowledge of SEO as well as integrated digital marketing as a whole and have the confidence to recommend, effectively communicate, and implement SEO opportunities to fit the clients&rsquo; unique needs. You should also have an ability and interest in mentoring other SEO team members, offering training, and being an overall resource to the team.
What You'll Do<ul><li>
Auditing websites for SEO</li><li>
Addressing technical issues</li><li>
Developing in-depth content strategy based on keyword and market research</li><li>
Optimizing client-produced content for SEO</li><li>
Presenting and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge</li><li>
Perform website speed tests, and analyze Core Web Vitals</li><li>
Activating technical site optimizations directly in the backend of a client&rsquo;s CMS</li><li>
Implementing SEO campaigns with large, enterprise, or Fortune 500 brands</li><li>
Assisting account managers with key client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client</li><li>
Mentoring SEO team members in a pod or buddy system structure to share information and master best practices</li></ul>
What You'll Bring<ul><li>
7+ years of SEO experience in an agency environment</li><li>
Experience with Wordpress or other CMS</li><li>
Experience with a project management software such as ClickUp or ActiveCollab</li><li>
Experience managing and mentoring a small team</li><li>
Demonstrate resourcefulness and the initiative to lead advanced SEO projects</li><li>
Demonstrate success in developing and executing successful SEO campaigns</li><li>
Experience with SEO tools SEMrush, Screaming Frog, Ahrefs, Moz or similar tools</li><li>
Experience with analytical tools such as Google Analytics, Google Tag Manager, Looker Studio, Google Search Console, to analyze organic search and analytics data to make specific data-driven recommendations</li><li>
Performing content analysis, competitor and keyword research</li><li>
Experience handling website migration and redesign projects</li><li>
Quick-witted and interested in building relationships with clients</li><li>
Navigate ambiguous situations, proactively ask questions, evaluate how to solve issues independently</li></ul>
Nice-to-Haves:<ul><li>
Working knowledge of HTML, CSS, and JS</li><li>
Experience with link building campaigns and backlink profile analysis</li><li>
Experience managing or mentoring a small team</li></ul>
Benefits and Perks We Provide<ul><li>
Remote Workplace. You have the option to work at our office in Boston or remotely in the following states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, and CO.</li><li>
Paid Time Off. Receive generous paid vacation benefits that increase each year you&rsquo;re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.</li><li>
401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.</li><li>
Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.</li><li>
Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.</li><li>
Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.</li><li>
Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.</li><li>
Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.</li></ul>
What We Believe
At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.
Who We Are
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic &ndash; a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams&rsquo;, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation&rsquo;s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.
GVProeckSk</div>

Lead SEO Strategist

source kode solutions

Job Title: SEO Strategist (Growth-Focused)Company: Source Kode SolutionsLocation: Jail Road, High Q Tower, Lahore (Global or Local Placement Possible)Job Type: Full-timeExperience: 5+ yearsJob SummaryWe are seeking an ambitious, results-driven SEO Team Lead who is passionate about driving organic growth and is ready to take business rankings to the next level. The ideal candidate will have a proven track record in developing and executing SEO strategies that yield measurable results. Experience working within the UK market and the vaping industry is a strong plus. This role is designed for a growth partner as the remuneration is uncapped, meaning the higher the rankings, the higher the rewards, alongside a competitive fixed salary. As SEO Team Lead, you&rsquo;ll not only guide a dynamic team but also have a direct impact on the company&rsquo;s growth trajectory. This is a strategic leadership position, with global and local placement options available.Key ResponsibilitiesStrategy &amp; Execution<ul><li>Lead and mentor a team of SEO specialists to achieve KPIs and growth targets.</li><li>Develop and implement SEO strategies tailored to both UK and global markets, with a focus on long-term growth.</li><li>Drive improvements in organic rankings, traffic, and conversions, demonstrating measurable success from your work.</li><li>Identify new opportunities for growth and ensure strategies are adaptable to future changes in search engine algorithms.</li></ul>Technical &amp; On-Page SEO<ul><li>Conduct in-depth keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner to identify high-value keywords.</li><li>Optimize website architecture, meta tags, schema markup, and internal linking to enhance SEO performance.</li><li>Regularly perform technical audits to identify and resolve crawl issues, indexation problems, and speed bottlenecks.</li></ul>Off-Page &amp; Outreach<ul><li>Build and manage scalable link-building campaigns, including guest posting, HARO, and Anewstip outreach.</li><li>Establish and maintain relationships with high-authority bloggers, journalists, and publishers to secure backlinks.</li><li>Monitor backlink profiles, disavow harmful links, and maintain healthy backlink profiles.</li></ul>Trend Awareness &amp; Innovation<ul><li>Stay ahead of SEO trends for 2025, including AI-generated SERP features, zero-click searches, and Answer Engine Optimization (AEO).</li><li>Leverage generative AI techniques for SEO, keeping content strategies aligned with new search engine features.</li><li>Adapt SEO strategies in real-time to align with Google&rsquo;s evolving algorithms and SERP features.</li></ul>Global &amp; Fair SEO Practices<ul><li>Implement international SEO strategies, ensuring correct use of hreflang tags, geo-targeted content, and culturally relevant metadata.</li><li>Drive local SEO strategies, focusing on market-specific keyword research and backlink acquisition in target regions.</li><li>Ensure compliance with ethical SEO standards and avoid any manipulative tactics.</li></ul>Collaboration &amp; Reporting<ul><li>Collaborate with content creators to produce SEO-friendly content that aligns with strategy and user intent.</li><li>Use Google Analytics, Search Console, and other SEO tools to generate detailed performance reports and actionable insights.</li><li>Communicate SEO results and growth metrics clearly to stakeholders on a regular basis.</li></ul>Requirements<ul><li>Minimum of 5 years of hands-on SEO experience, with at least 3 years in a leadership role.</li><li>Proven track record of improving SEO rankings and driving organic traffic, particularly in the UK market.</li><li>Experience in e-commerce SEO is essential; experience in the vaping industry is a plus.</li><li>Expertise in SEO tools such as SEMrush, Moz, Ahrefs, Screaming Frog, Google Search Console, GA4.</li><li>Solid understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify).</li><li>Strong leadership, communication, and negotiation skills.</li><li>Data-driven, analytical mindset with a focus on growth and long-term success.</li><li>Ability to think outside the box and innovate to stay ahead of competitors.</li></ul>Why Join Us?<ul><li>Opportunity to be part of a fast-growing team with a direct impact on business success.</li><li>A role that encourages innovation, creativity, and the chance to shape global SEO strategy.</li><li>Uncapped earnings potential tied directly to your success in growing business rankings.</li><li>Global or local placement options work remotely or in Lahore office.</li><li>Competitive fixed remuneration, with growth-based performance bonuses.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthExperience:<ul><li>Senior SEO Strategist: 5 years (Required)</li></ul>Work Location: In person

SEO Strategist (Growth-Focused)

Future Vision 360 LLC

SEO Content Strategist &ndash; Blogging WebsiteJob Title: SEO Content StrategistLocation: On-siteExperience: 1&ndash;3 yearsFocus: Long-form blog content, ranking growth, traffic generationResponsibilities:Plan and implement SEO strategies for blog content.Perform keyword clustering, topic research, and competitive analysis.Optimize new and existing blog posts for search intent and keyword placement.Collaborate with content writers or write SEO-optimized content.Perform technical SEO audits using Screaming Frog, Semrush, etc.Monitor analytics and deliver monthly performance reports.Requirements:Strong understanding of SEO tools (Ahrefs, SEMrush, GSC, GA4).Ability to write or guide blog posts in a keyword-rich yet natural style.Familiarity with schema markup, page speed, and mobile-first optimization.Understanding of link-building strategies and outreach.Job Type: Full-timePay: Rs30,000.00 - Rs100,000.00 per monthWork Location: In person

SEO content strategist- Blogging website

Lucid Web Solutions

Job Title: Content Strategist and Growth Expert Company: Lucid Web Solutions Location: Onsite &ndash; Bahria Town Rawalpindi Shift Timing: 6:00 PM to 2:00 AMWe&rsquo;re looking for a visionary digital marketing leader who understands the global landscape of digital growth and can help guide our journey from a successful product launch into organic and exponential expansion. You&rsquo;ll work very closely with the CEO and Product Owner to build and execute the content and growth strategy, collaborating directly with developers and designers to bring ideas to life.Our platform is already gaining traction, building its presence across SEO, content, and social channels. Now we are amplifying that momentum, strengthening our market position, and unlocking the full potential of our platform through data-driven strategy, creative execution, and smart scaling. We are in the phase of scaling our internal teams to achieve maximum growth.What You&rsquo;ll Do1. Architect &amp; Implement Dynamic SEO<ul><li>Build systems so guest blogger posts, YouTube videos, country pages, city pages, and attraction/to-do pages are automatically optimized and indexable in SERPs.</li><li>Work with developers to implement dynamic meta tags, schema markup, and internal linking for large-scale location-based SEO.</li></ul>2. Acquire Creators &amp; Content<ul><li>Run outreach campaigns to onboard guest bloggers, YouTubers, and influencers.</li><li>Build scalable partnerships to fuel the platform with fresh, high-quality content.</li></ul>3. Build B2B Pipelines<ul><li>Launch outreach to hotels, restaurants, attractions for directory listings &amp; partnerships.</li><li>Align B2B onboarding with SEO + content for maximum exposure.</li></ul>4. Be the Social Media Engine<ul><li>Personally create high-quality Instagram Reels, TikToks, and Shorts in the early stage.</li><li>Work with the CEO on strategy and creative until execution is handed off to new team members.</li></ul>5. Drive Strategy With Data<ul><li>Use Google Analytics, Search Console, SEMrush, Ahrefs to track KPIs and optimize.</li><li>Test, measure, and double down on what works.</li></ul>The Tools You&rsquo;ll Live In<ul><li>SEO &amp; Analytics: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog.</li><li>Content &amp; Email Marketing: Mailchimp, HubSpot (or similar), CMS tools (WordPress, Webflow).</li><li>Social Media: Instagram, TikTok, YouTube Shorts, Hootsuite, Buffer, CapCut/Adobe Premiere.</li><li>Testing &amp; Tracking: Hotjar, UTM tracking, A/B testing tools.</li></ul>What We&rsquo;re Looking For<ul><li>5+ years in SEO strategy, growth marketing, or content-led product ownership.</li><li>Proven success ranking location-based multi-level content sites (directories, portals, travel platforms).</li><li>Deep knowledge of Dynamic SEO for large-scale platforms.</li><li>Hands-on social media content creation experience (esp. Reels/TikTok).</li><li>Skilled in creator outreach and B2B partnership building.</li><li>Strong understanding of paid campaigns and organic/paid synergy.</li><li>Data-obsessed, results-driven, and comfortable wearing multiple hats.</li></ul>The Growth PathYou&rsquo;ll work very closely with the CEO to build and execute the content and growth strategy, collaborating directly with developers and designers to bring ideas to life.You&rsquo;ll oversee the growth of the team organically, starting with the Lead Strategist role (you), and as the platform scales, specialists in areas like social reels, paid campaigns, SEO execution, and creator outreach will be added under your leadership.Why You&rsquo;ll Love This<ul><li>Founder-level impact &mdash; your work will define the platform&rsquo;s growth trajectory.</li><li>Build from scratch with creative freedom and resources to scale.</li><li>Transition from hands-on creator to team leader as we grow.</li><li>Be the growth CTO for a travel platform with global ambitions.</li></ul>If you&rsquo;ve ever wanted to architect a content empire &mdash; from SEO to social to partnerships &mdash; and see your work shape a brand from zero to global, this is your shot.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Content Strategist and Growth Expert

Ball State University

<div>Position Title:
University SEO and Digital Marketing Strategist
Compensation:
$57,000.00 - $62,000.00
Department:
Digital Marketing
About this opportunity:
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State&rsquo;s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility. As an employee of Marketing and Communications, this position is eligible for a flexible work model that combines remote and in-office work schedules. 
 
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship. 
 
Requires successful completion of a background check and education verification.
What you'll do and what you'll bring:
Position Function 
The SEO and Digital Marketing Strategist in University Marketing and Communications will strengthen Ball State University&rsquo;s online presence by optimizing web content for search engines and emerging AI-driven search trends. As a key member of the digital team, this role will:<div><ul><li>
Lead SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies.</li><li>
Support SEM (Search Engine Marketing) initiatives.</li><li>
Use tools like BrightEdge to audit sites, develop strategies, and implement technical and content optimizations across bsu.edu and affiliated websites.</li></ul>
In addition to traditional SEO, this position will guide the division&rsquo;s AI research and implementation, monitoring emerging technologies, AI-influenced search behavior, and evolving ranking factors that affect both organic and paid visibility. Some writing will be required to support optimized content.
Collaboration will be essential:<ul><li>
Partner with content creators, web developers, and digital strategists to improve search rankings and site structure.</li><li>
Work with IT and Enrollment Planning and Management to align technical solutions with marketing goals.</li></ul>
By integrating AI tools, search insights, and technical expertise, this strategist will increase engagement with prospective students, faculty, staff, and external audiences, driving organic search performance and advancing the University&rsquo;s digital marketing efforts.</div>
Duties and Responsibilities:<div><ul><li>
Lead AI research and implementation within the digital marketing team, ensuring Ball State remains at the forefront of AI-driven search trends. Research and deploy best practices for AI search engine visibility, including Google AI Overviews, Perplexity AI, voice search optimization, and AI-generated featured snippets and more.</li></ul></div><ul><li>
Serve as the University&rsquo;s SEO expert within the Marketing and Communications division, driving strategies that enhance organic search visibility and improve website rankings for prospective students, faculty, staff, and community engagement.</li><li>
Manage and optimize pages using Brightedge and/or other SEO platforms or tools by conducting regular audits, analyzing performance, and developing data-driven recommendations for web content improvements.</li><li>
Conduct keyword research, competitive analysis, and search intent evaluations to guide advertising and web content creators in developing highly discoverable, user-friendly, and conversion-optimized content for Ball State University&rsquo;s digital platforms.</li><li>
Implement on-page SEO best practices, including meta tags, header structures, internal linking strategies, and schema markup, ensuring pages are optimized for both search engines and AI-driven search assistants.</li><li>
Collaborate with digital strategists, content creators, web developers, and advertising and web team to ensure Ball State&rsquo;s website structure, page templates, and site hierarchy align with SEO and UX best practices.</li><li>
Continuously optimize 350-plus academic program pages to ensure Ball State is maximizing search and AI visibility and reaching prospective students at critical decision-making moments.</li><li>
Monitor and analyze SEO performance metrics, generating ongoing reports for leadership and insights to inform decision-making and continuously improve search performance.</li><li>
Ensure compliance with Google algorithm updates, AI search trends, mobile optimization requirements, and accessibility standards to maintain and enhance organic search</li><li>
rankings.</li><li>
Work with paid search and digital advertising colleagues to ensure SEO strategies align with SEM campaigns, helping improve quality scores and maximize return on investment for paid search efforts.</li><li>
Manage relationships with Brightedge&rsquo;s Managed Services team, overseeing their optimization efforts to ensure Ball State maximizes this service. Also, deploy AI tools within Brightedge and other SEO tools to ensure maximum value of the University&rsquo;s investment in such technologies.</li><li>
Stay informed on industry trends, AI search advancements, and emerging technologies, making proactive recommendations to leadership for continuous improvements in Ball State&rsquo;s SEO and AI discoverability strategy.</li><li>
Conduct training sessions and provide ongoing guidance for digital marketing team members, content contributors, and campus CMS publishers to ensure best practices in SEO, AI-driven search optimization, and digital content discoverability.</li><li>
Perform other related duties as assigned, supporting the University&rsquo;s digital transformation efforts and web content strategy.</li></ul><div>
Minimum Qualifications:<ul><li>
Bachelor&rsquo;s degree from an accredited institution.</li><li>
Minimum of one year of experience in SEO strategy, search engine optimization, or digital marketing with a focus on organic search.</li></ul></div><ul><li>
Proficiency in SEO tools such as Brightedge, Google Search Console, Google Analytics, or other relevant platforms.</li><li>
 Strong analytical skills with the ability to interpret data and generate actionable insights.</li><li>
 Experience with on-page SEO, technical SEO, keyword research, metadata optimization, and AI-driven and GEO search trends.</li><li>
Ability to work collaboratively within a digital marketing team and across multiple stakeholders.</li><li>
Ability to write clean, effective optimized content.</li></ul>
Preferred Qualifications:<ul><li>
Bachelor&rsquo;s degree in marketing, digital media, communications, computer science, or a related field from an accredited institution.</li><li>
Minimum of two years of professional experience in SEO strategy, content optimization, and search engine ranking improvements.</li><li>
Experience working with a web content management system (CMS), such as Sitecore or WordPress, or web design or development roles.</li><li>
 Familiarity with paid search strategy and how SEO aligns with SEM (search engine marketing) campaigns.</li><li>
 Strong understanding of AI-driven search, voice search, and evolving trends in digital discoverability.</li></ul>
How to apply:
For inquiries, please contact:
Digital Marketing at smadams@bsu.edu
Please follow upload instructions to attach all of the required supporting documents listed below. Note: Do not use the Autofill feature for resume:<ul><li>
Resume</li><li>
Cover letter optional</li></ul>
What we offer:
At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.
When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you.
Let's fly together toward a secure and prosperous tomorrow.
Curious about our excellent benefits package?
We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator.</div>

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