shopper marketing manager

Reckitt

<div></div><div><div><div><div>Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.</div></div><div><div><h2 class="jobSectionHeader"><b>
Sales
</b></h2></div><div>Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.</div></div><div><div><h2 class="jobSectionHeader"><b>
About the role</b></h2>
</div><div><p>
Dive into the dynamic world of trade marketing with Reckitt and be at the forefront of driving growth and elevating brand presence. As a Senior Shopper &amp; Customer Marketing Manager, you will build and execute go-to-market strategies that resonate with our trade channels and customers. This role is your opportunity to bring creativity and analytics together, influencing sales and creating lasting impacts on the market. Embrace the opportunity to leave a distinctive mark on our business, driving both our growth and yours.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Your responsibilities</b></h2>
</div><div><ul><li>The role requires frequent interaction with the sales field force, Marketing and Supply teams.</li>
<li>Mainly responsible for driving the PLAN excellence Width, Depth &amp; Efficiency measures for their respective brand/ channel</li>
<li>Plays a key role within the Country Sales team, driving excellence in store (4P) execution across key customers/key accounts.</li>
Ensuring Price Corridor and Trade Pricing Balance across the National landscape<li> meanwhile catering to different channel/ regional needs</li>
<li>Managing trade marketing activities within the allocated budget; ensuring that actual expenditures do not exceed the trade budget.</li>
<li>Analyzing and reporting any variations in the actual trade marketing expenditure versus budgeted.</li>
<li>Developing strong insights with field interactions to creatively come up with consumer promotion propositions for the marketing team</li>
<li>Forecasting Demand Planning streams for upcoming months, in line with liquidation plans for each region/channel</li>
<li>Developing push tactics (instore executions) synonymous with pull generated (marketing end) for a holistic Reckitt brand presence in store.</li>
<li>Interact with key stakeholders especially including Finance, Supply, Marketing and Sales account teams.
</li><li>Manage the costing of trade promotions periodically and settle distributor claims</li>
<li>Conduct periodic internal audits of key customers, identify the pertinent issues and suggest remedies</li>
</ul></div></div><div><div><h2 class="jobSectionHeader"><b>The experience we're looking for</b></h2>
</div><div><ul><li>Planning &amp; Monitoring: Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.</li>
<li>Building Business / Customer Relationships: Leads in the management of stakeholder interests and continually enhances relationships while building new stakeholder and company linkages</li>
<li>Negotiation &amp; Influence: Plans and undertakes complex and contractual business negotiations with major customers</li>
<li>Educated to minimum bachelor&rsquo;s degree level ideally in a business-related subject</li>
<li>6-7 years of FMCG experience in Sales / Trade Marketing / Marketing and Key Account Management</li>
</ul></div></div><div><div><h2 class="jobSectionHeader"><b>The skills for success</b></h2>
</div><div>Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&amp;L Management, Strategy Execution, Operational Excellence.</div></div><div><div><h2 class="jobSectionHeader"><b>
What we offer</b></h2>
</div><div>With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.</div></div><div><div><h2 class="jobSectionHeader"><b>
Equality</b></h2>
</div><div>We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.</div></div></div></div>

Senior Shopper & Customer Marketing Manager - OTC & Durex, Middle East

Nestlé

<div>
 <strong>
  Job Purpose:
  <br/>
  <br/>
 </strong>
 The Category &amp; Shopper Activation Manager plays a pivotal role in driving category growth and enhancing shopper engagement through strategic planning and execution of commercial initiatives. This position requires a comprehensive understanding of market dynamics, consumer behavior, and effective budget management to optimize promotional activities and ensure alignment with business objectives.
 <br/>
 <br/>
 A diversity candidate is preferred.
 <br/>
 <br/>
 <strong>
  Key Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Integrated Commercial Planning (ICP):
  </li>
  <ul>
   <li>
    Spearhead the Integrated Commercial Planning process, translating the Market Business Strategy (MBS) into actionable plans that outline commercial activities for the upcoming year. This involves collaborating with cross-functional teams to ensure that all initiatives are aligned with the overall business strategy and objectives.
   </li>
  </ul>
  <li>
   Budget Management:
  </li>
  <ul>
   <li>
    Oversee the allocation and management of budgets for category and shopper activation initiatives. This includes forecasting, monitoring expenditures, and ensuring that financial resources are utilized effectively to maximize return on investment (ROI) for promotional activities.
   </li>
  </ul>
  <li>
   Activity Planning &amp; Execution:
  </li>
  <ul>
   <li>
    Develop and implement comprehensive activity plans that drive category growth and enhance shopper engagement. This involves coordinating with marketing and sales teams to ensure timely execution of promotions and campaigns that resonate with consumers.
   </li>
  </ul>
  <li>
   Onus of RDBN: PTS Allocation and BU Alignment:
  </li>
  <ul>
   <li>
    Manage the allocation of Promotional Trade Spend (PTS) and ensure alignment with Business Units (BUs) to maximize the effectiveness of shopper marketing initiatives. This includes analyzing performance metrics and making data-driven decisions to optimize promotional strategies.
   </li>
  </ul>
  <li>
   Quarterly Investment Review (QIR):
  </li>
  <ul>
   <li>
    Conduct Quarterly Investment Reviews to assess the effectiveness of category initiatives. This involves analyzing performance data, identifying gaps, and recommending adjustments to enhance future investments and promotional strategies.
   </li>
  </ul>
  <li>
   Commercial Review Meeting (CRM):
  </li>
  <ul>
   <li>
    Facilitate Commercial Review Meetings to discuss performance insights and strategies for upcoming initiatives. Collaborate with stakeholders to ensure alignment on objectives and actions required to drive category growth.
   </li>
  </ul>
  <li>
   Volume &amp; Promotion Planning:
  </li>
  <ul>
   <li>
    Analyze market trends and shopper insights to forecast volume and develop effective promotion plans. Collaborate with sales teams to ensure promotional activities are aligned with overall sales strategies and objectives.
   </li>
  </ul>
  <li>
   Trade Input Structuring:
  </li>
  <ul>
   <li>
    Structure trade inputs based on insights from retailer buying trends across different channels. This involves identifying key drivers that influence shopper behavior and leveraging this data to optimize promotional strategies.
   </li>
  </ul>
  <li>
   ROI Reviews (Quarterly):
  </li>
  <ul>
   <li>
    Conduct quarterly reviews of return on investment for promotional activities to assess their effectiveness. This includes analyzing sales data and consumer feedback to inform future promotional strategies and ensure continuous improvement.
   </li>
  </ul>
  <li>
   Driving New Product Development (NPD) &amp; Premiumization:
  </li>
  <ul>
   <li>
    Lead initiatives focused on driving new product development and premiumization within the channel. Collaborate with product development teams to ensure alignment with market needs and consumer preferences.
   </li>
  </ul>
  <li>
   Manage PTS Strategy for C&amp;C:
  </li>
  <ul>
   <li>
    Develop and manage the Promotional Trade Spend strategy for the Convenience and Cash &amp; Carry sectors, ensuring that it aligns with overall business objectives and enhances market penetration.
   </li>
  </ul>
  <li>
   Review the Efficacy of Channel Programs:
  </li>
  <ul>
   <li>
    Regularly assess the effectiveness of channel programs to ensure they meet performance targets. Provide insights and recommendations for improvement based on data analysis and market feedback.
    <br/>
   </li>
  </ul>
 </ul>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   MBA from a Tier 1 or Tier 2 B School (Mandatory)
  </li>
  <li>
   Atleast 2 years of Core ASM GT experience in a FMCG
  </li>
  <li>
   Atleast 2 years of Trade Marketing Experience in a FMCG
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Competencies:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strategic thinking and problem-solving abilities.
  </li>
  <li>
   Strong project management skills to handle multiple initiatives simultaneously.
  </li>
  <li>
   Ability to adapt to changing market conditions and consumer preferences.
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  &ldquo;Nestl&eacute; is committed to providing equal opportunities without any discrimination on the grounds of age, color, disability, origin, nationality, religion, race, gender, or sexual orientation. We are an equal opportunity employer, and we value diversity at our company. For any reasonable accommodation in the recruitment process for persons with disabilities, kindly reach out to your recruiter. Reasonable accommodation includes any appropriate modifications to ensure that persons with disabilities are provided an equal platform in the recruitment process.&rdquo;
 </em>
</div>


Category & Shopper Activation Manager

Pabst Brewing Company

<div>
 <p>
  <strong>
   <u>
    Associate Brand Manager, Pabst
   </u>
  </strong>
 </p>
 <p>
  Location: Los Angeles, CA (Hybrid)
 </p>
 <p>
  Compensation: $80-90k, with opportunity for bonus
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    The Role
   </u>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Pabst Brewing Company is looking for an
  <strong>
   Associate Brand Manager
  </strong>
  on the Pabst portfolio who&rsquo;s equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from powerpoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Key Responsibilities
   </u>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Commercialization and Execution
  </strong>
 </p>
 <ul>
  <li>
   Drive commercialization for Pabst&rsquo;s portfolio, including innovation, seasonal LTO&rsquo;s, and retail programming
  </li>
  <li>
   Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
  </li>
  <li>
   Develop selling tools, retailer decks and activation plans that help sales win
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Innovation and Product
  </strong>
 </p>
 <ul>
  <li>
   Support innovation work with cross functional teammates - from early stage concepts all the way to launch
  </li>
  <li>
   Track performance and learnings to inform future bets
  </li>
  <li>
   Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Shopper and Retail Programming
  </strong>
 </p>
 <ul>
  <li>
   Build programs in partnership with the team that sells more beer across retail and on-premise channels
  </li>
  <li>
   Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
  </li>
  <li>
   Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
   </u>
  </strong>
 </p>
 <p>
  <strong>
   <u>
    Qualifications
   </u>
  </strong>
 </p>
 <p>
  <strong>
   <u>
   </u>
  </strong>
 </p>
 <ul>
  <li>
   2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
  </li>
  <li>
   BevAlc experience preferred, but not necessary
  </li>
  <li>
   You could come from the CPG world, or somewhere less traditional
  </li>
  <li>
   Highly proficient in Microsoft office suite (excel, powerpoint, outlook)
  </li>
  <li>
   Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
  </li>
  <li>
   Comfortable operating in fast-moving, high-accountability environments
  </li>
  <li>
   Highly organized operator, with strong project management skills, but you also care about the creative details
  </li>
  <li>
   Have and communicate your point of view, but also take feedback well
  </li>
  <li>
   Curiosity about what&rsquo;s next - you think about the Pabst that exists tomorrow, as well as the one people know and love
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Why Pabst
   </u>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.
 </p>
 <p>
 </p>
</div>


Associate Brand Manager

Anasia

<p></p><div><div><div><p>5&ndash;7 Years in Trade/Shopper Marketing</p>
<p><b>Location:</b> Cairo, Egypt <b>Category:</b> Marketing
</p></div><p></p><div><p><b>Qualifications:</b></p>
<ul><li>Bachelor&rsquo;s in Marketing or Business</li><li>
5&ndash;7 years in trade marketing or retail execution</li><li>
Strong knowledge of shopper behavior and trade channels</li><li>
Experience in activations, promotions, and visibility execution</li><li>
Analytical, negotiation, and project management skills</li></ul><br>
<br>
<p><b>Responsibilities:</b></p>
<ul><li>Manage Visibility! Execute retail plans, audits, and POSM deployment.</li><li>
Activate Trade! Lead in‑store activations, sampling, and events.</li><li>
Expand Coverage! Onboard outlets and optimize route‑to‑market efficiency.</li><li>
Boost Conversion! Drive demo days, promotions, and shopper engagement.</li><li>
Train Promoters! Develop training materials and monitor performance KPIs.</li><li>
Collaborate! Align trade strategies with sales, category, and supply chain teams.</li></ul></div></div></div><p></p>

Trade Marketing Lead

Unilever

<div><p><b>JOB PURPOSE</b><br>
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are enthusiast about turning every store a perfect store, influencing customers decisions, showing brand strategies on touchpoints then this role is just for you!<br>
<br>
<b>WHAT WILL YOUR MAIN RESPONSIBILITIES BE</b><br>
<br>
Business Development: Using data tools to track &amp; analyze sales performance, market share, consumer trends, and competitor pricing. Providing accurate cross-functional sales forecasts.<br>
Route-to-Market (RTM) Strategy: Designing and implementing the most efficient ways to get our products to the targeted customers.<br>
Pricing Strategy: establish pricing strategy &amp; promotional plans across different channels to align with different category targets.<br>
Managing Customer Programs: Managing Shopper marketing activities through in-store execution, marketing campaigns.<br>
<br>
<b>WHAT YOU NEED TO SUCCEED</b><br>
<br>
Experiences &amp; Qualifications<br>
Bachelor&rsquo;s degree in industrial engineering, Marketing, Business Administration, or a related commercial field (An MBA is often a strong plus for senior roles)<br>
Retail Execution and Merchandising: Expert knowledge of planograms, optimal display placement, and Point-of-Sale (POS) material utilization<br>
3&ndash;5 years of relevant experience in FMCG, specifically in Shopper Marketing, Marketing, or Category Management.<br>
Skills<br>
Cross-Functional Collaboration &amp; Influence<br>
Attention to Detail<br>
Communication &amp; Presentation Skills<br>
Problem-Solving<br>
Advanced in Excel Skills<br>
<br>
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</p><p></p><p>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</p></div>

Business Development Assistant Manager - General Trade

The Coca-Cola Company

<div><div><p>EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU&ndash;Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.</p><p></p><p><b>
Focus, Scope, &amp; Impact:</b></p><p>
Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region, as granular, nuanced as possible. Being the guardian of all content to ensure consistency across all markets and all touchpoints</p><ul><li>
Collaborating with OU Category, OU IMX (Operating Unit Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.</li><li>
Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects</li><li>
Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI</li><li>
Amplification of campaigns across OU &ndash; briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)</li><li>
Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights</li><li>
Provide input into localization of global Campaigns based on local insights</li><li>
Ownership of all P&amp;D and agency budget across OU</li></ul><p></p><p><b>
Experience</b><b> &amp; Critical Requirements
</b></p><ul><li>Significant experience (10+ years) with LOCAL content, creative development and agency management</li><li>
Excellence in managing complex projects and budgets/ timelines</li><li>
Great if also have experience in media, assets and brand strategy.</li><li>
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.</li></ul><br>
<p></p>
<br>
<br>
<b>Skills</b><br>
<br>
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation</div><br>
<p></p>
Annual Incentive Reference Value Percentage:30<br>
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Director Coca-Cola TradeMark Consumer & Shopper Content Turkiye

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 <p>
  <strong>
   Job Title: Marketing Manager
  </strong>
 </p>
 <p>
  Reports To: Senior Marketing Director &ndash; Rani, Vimto &amp; Barbican
 </p>
 <p>
  Function: Brand Marketing
 </p>
 <p>
  Location: KSA
 </p>
 <p>
  Grade / Level: (TBC)
 </p>
 <p>
 </p>
 <p>
  <strong>
   Job Purpose
  </strong>
 </p>
 <p>
  The Marketing Manager leads one of the largest brands in the Rani Refreshments portfolio and is accountable for driving strong branded growth through world-class brand strategy, innovation, and execution.
 </p>
 <p>
  The role translates portfolio and brand strategy into high-impact consumer programs, delivering double-digit branded and share growth through disciplined planning, creative excellence, innovation delivery, and flawless in-market execution.
 </p>
 <p>
  Operating as a change leader and influencer, the Marketing Manager inspires cross-functional teams and agency partners to deliver both short-term commercial performance and long-term brand equity, while building future marketing capability within the business.
 </p>
 <p>
 </p>
 <p>
  <strong>
   Operating Context
  </strong>
 </p>
 <p>
  Rani Refreshments operates in a fast-paced FMCG environment characterized by:
 </p>
 <ul>
  <li>
   High-growth ambitions driven by iconic and culturally relevant brands
  </li>
  <li>
   Multi-market exposure across MENA with varying consumer maturity
  </li>
  <li>
   Strong dependency on flawless activation, availability, and execution
  </li>
  <li>
   Heavy use of ATL, BTL, digital, experiential, and shopper channels
  </li>
  <li>
   Close interdependence with Sales, Supply Chain, R&amp;D, Finance, and Insights
  </li>
  <li>
   High seasonal and promotional intensity in priority categories
  </li>
 </ul>
 <p>
  Success in this context requires strong brand judgment, execution rigor, agility, commercial fluency, and the ability to turn strategy into flawless market delivery.
 </p>
 <p>
 </p>
 <p>
  <strong>
   Key Accountabilities
  </strong>
 </p>
 <p>
  <strong>
   Brand Strategy &amp; Planning
  </strong>
 </p>
 <ul>
  <li>
   Deliver double-digit branded and share growth for assigned brand(s).
  </li>
  <li>
   Lead 3-Year Strategic Growth Plan, Annual Business Plan, and Brand Plans.
  </li>
  <li>
   Build strong brand fundamentals: positioning, architecture, role, and growth ambition.
  </li>
  <li>
   Translate consumer and shopper insight into robust brand strategies.
  </li>
 </ul>
 <p>
  <strong>
   Integrated Marketing &amp; Campaign Excellence
  </strong>
 </p>
 <ul>
  <li>
   Lead end-to-end campaign delivery across ATL, BTL, digital, experiential, and social.
  </li>
  <li>
   Ensure strong seasonal, occasion-based, and culturally relevant execution.
  </li>
  <li>
   Embed post-campaign evaluation and learning loops.
  </li>
  <li>
   Balance brand-building with short-term commercial delivery.
  </li>
 </ul>
 <p>
  <strong>
   Innovation &amp; Renovation
  </strong>
 </p>
 <ul>
  <li>
   Develop consumer-led innovation and renovation strategy.
  </li>
  <li>
   Partner with R&amp;D and Supply Chain to deliver commercialization.
  </li>
  <li>
   Build business cases for innovation including financial and operational assessment.
  </li>
  <li>
   Ensure launch excellence and post-launch performance tracking.
  </li>
 </ul>
 <p>
  <strong>
   Commercial &amp; Shopper Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Partner with Sales on promotions, activations, and trade programs.
  </li>
  <li>
   Ensure Picture of Success alignment and execution standards.
  </li>
  <li>
   Drive visibility, availability, and off-take across channels.
  </li>
  <li>
   Track ROI and activation effectiveness.
  </li>
 </ul>
 <p>
  <strong>
   Agency &amp; Stakeholder Leadership
  </strong>
 </p>
 <ul>
  <li>
   Lead creative, media, and activation agencies as performance partners.
  </li>
  <li>
   Ensure world-class creative and execution standards.
  </li>
  <li>
   Build strong relationships across Sales, Supply Chain, R&amp;D, Finance, and Insights.
  </li>
 </ul>
 <p>
  <strong>
   People Leadership
  </strong>
 </p>
 <ul>
  <li>
   Coach and develop direct reports.
  </li>
  <li>
   Build strong execution culture with accountability and ownership.
  </li>
  <li>
   Embed consumer obsession, agility, and execution discipline.
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Experience, Qualifications &amp; Capability Requirements
  </strong>
 </p>
 <p>
  <strong>
   Experience
  </strong>
 </p>
 <ul>
  <li>
   10+ years FMCG marketing experience, ideally in beverages or fast-moving categories.
  </li>
  <li>
   At least 5 years in regional or global marketing roles.
  </li>
  <li>
   Proven delivery of brand growth, innovation launches, and campaign excellence.
  </li>
  <li>
   Strong experience across consumer, shopper, and trade execution.
  </li>
  <li>
   People management experience preferred.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (mandatory).
  </li>
  <li>
   MBA or Master&rsquo;s in Marketing/Strategy (preferred).
  </li>
 </ul>
 <p>
  <strong>
   Knowledge &amp; Technical Capability
  </strong>
 </p>
 <ul>
  <li>
   Brand strategy and equity management
  </li>
  <li>
   Integrated marketing communications
  </li>
  <li>
   Consumer and shopper insight application
  </li>
  <li>
   Innovation and commercialization processes
  </li>
  <li>
   Marketing ROI and budget governance
  </li>
  <li>
   Agency management and contracting
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Leadership Competencies
  </strong>
 </p>
 <ul>
  <li>
   Strategic Brand Thinking
  </li>
  <li>
   Consumer-Centric Mindset
  </li>
  <li>
   Commercial Acumen
  </li>
  <li>
   Execution Excellence
  </li>
  <li>
   Influence &amp; Stakeholder Management
  </li>
  <li>
   Data-Driven Decision Making
  </li>
  <li>
   People Leadership
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Key Success Criteria (12&ndash;24 Months)
  </strong>
 </p>
 <ul>
  <li>
   Sustained double-digit branded and share growth
  </li>
  <li>
   High-impact seasonal and campaign execution
  </li>
  <li>
   Successful innovation launches with strong ROI
  </li>
  <li>
   Improved marketing ROI and execution discipline
  </li>
  <li>
   Strong cross-functional alignment and delivery
  </li>
  <li>
   High-performing, accountable team
  </li>
 </ul>
</div>


Marketing Manager

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