shopper marketing manager

Unilever

<p>Contribute to shaping and executing the Catagory strategy across both short-term priorities abd long term growth Ambition.</p>
<p>Assist in developing and executing brand plans, including innovation launches, relaunches, and communication campaigns.</p>
<p>Monitor category, brand, and competitor performance using Epos/Nielsen data, internal dashboards, and shopper insights.</p>
<p>Support development of ATL &amp; BTL campaigns, ensuring alignment with brand positioning and consumer needs.</p>
<p>Work closely with R&amp;D, supply chain, finance, and customer development teams to deliver end-to-end brand projects.</p>
<p>Lead day-to-day project management for innovation/renovation pipeline in GCC markets.</p>
<p>Track marketing budgets, ensuring cost-effective spending and ROI measurement.</p>
<p>Contribute to e-commerce and omni-channel growth initiatives.</p>
<p>Prepare brand performance reports, share gains, and market insights for internal reviews.</p>
<p><strong>Experiences &amp; Qualifications</strong></p>
<p><strong>Skills</strong></p>
<p>2-3 years minimum of experience in FMCG brand management, trade marketing, or related roles.</p>
<p>Strong financial acumen with end-to-end experience with P&amp;L.</p>
<p>Strong analytical and problem-solving skills.</p>
<p>Passion for food brands and consumer insights.</p>
<p>Ability to work cross-functionally and manage multiple stakeholders.</p>
<p>Proficiency in MS tools &amp; Analyzing data &amp; digital marketing.</p>
<p>Excellent communication and presentation skills.</p>
<p><strong>Leadership</strong></p>
<p>You are energized by delivering fantastic results. You are an example to others   both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</p>

Assistant Brand & Shopper Marketing Manager

Beiersdorf

<b>About the role<br></b><div> <p>
 The Shopper &amp; Customer Marketing Manager is responsible for developing channel and shopper strategies for the Middle East &amp; Northern Africa (MENA) region, focused on maximizing<br> <b>
 Net Sales, Market Share, Category Growth<br> </b>
 , and<br> <b>
 POS presence<br> </b>
 and visibility. This role collaborates closely with the Marketing, Customer, and Field teams to execute these strategies.<br> </p> <ul> <li>
 Owns<br> <b>
 shopper insights<br> </b>
 and defines go-to-market plans by Category and Retail Environment (RE) across MENA markets.<br> </li> <li>
 Develops and drives the implementation of the<br> <b>
 4P s<br> </b>
 to ensure the<br> <b>
 Picture of Success (PICOS)<br> </b>
 is achieved, winning both the<br> <b>
 primary shelf<br> </b>
 and the<br> <b>
 impulse shopper<br> </b>
 by Category and RE in MENA.<br> </li> </ul> </div>
Main Accountabilities<br><div> <p> <b>
 Planning:<br> </b> </p> <ul> <li>
 Map activation needs for all markets and integrate them into lead market workstreams.<br> </li> <li>
 Align and build Sales &amp; Category Management (S&amp;CM) workstreams for Category/RE across all cluster markets for ABP/Fast Start/Business reviews.<br> </li> <li>
 Develop MENA forecast for Category/RE in S&amp;OP.<br> </li> <li>
 Build base business and innovation packages for all MENA markets (PICOS, POSM, Selling Story, Selling Kit, Forecasts, and Tracking).<br> </li> </ul> <p> <b>
 Commercial Operations:<br> </b> </p> <ul> <li>
 Design all POSM for MENA markets for Category/RE as per PICOS guidelines.<br> </li> <li>
 Customize regional PICOS by RE.<br> </li> <li>
 Collaborate with pricing and promo teams to create comprehensive pricing and promotion guidelines by Category/RE.<br> </li> <li>
 Utilize an agile mindset for competitive benchmarking and refine promotional management through pre- and post-promotion evaluations.<br> </li> <li>
 Gather and analyze insights by Category/RE to enhance commercial strategies.<br> </li> </ul> <p> <b>
 Customer Engagement (Direct &amp; Indirect):<br> </b> </p> <ul> <li>
 Support Sales with S&amp;CM content for JBP/T2T presentations by Category/RE across MENA markets.<br> </li> <li>
 Provide Sales with category insights as required by Category/RE across the MENA cluster.<br> </li> <li>
 Develop thematic programs (CSR, Modern Trade thematics) for MENA.<br> </li> <li>
 Collaborate with cluster markets to address category performance opportunities/issues.<br> </li> </ul> <p> <b>
 Store Execution:<br> </b> </p> <ul> <li>
 Conduct trade visits to gather insights on retail execution, trends, and competitors.<br> </li> <li>
 Create high-quality Trax content (MSL, Primary shelf KPIs) and collaborate with MENA markets to close gaps.<br> </li> <li>
 Develop content for WTS and category-specific material for Skin Advisor 'Selling Story' and 'Selling Kit' across markets.<br> </li> </ul> </div><br>

Shopper & Customer Marketing Manager

Danone

<div>About the job
<p><b>
You&rsquo;re looking for fulfillment; we&rsquo;re looking for You!</b></p><br>
<p></p>
<p><b>
Senior Shopper &amp; Trade Marketing Manager</b></p>
<p>
This role leads Trade Marketing strategy and execution across all channels, focusing on category growth, in-store excellence, and promotional effectiveness. It drives channel and category plans, manages PICOS, and oversees commercial calendars, discount schemes, and loyalty programs to maximize ROI and competitiveness. The position also handles sales analysis, forecasting, and performance tracking through advanced reporting tools, while integrating Revenue Growth Management principles into pricing, promotion, and assortment strategies. Acting as a key business partner to Sales, Marketing, and Finance, the role ensures strategic alignment, budget optimization, and continuous team development to deliver sustainable growth and market share gains.</p><br>
<p></p>
<p><b>
About the job</b></p>
<p>
As a Senior &amp; Trade Marketing Manager, you will be doing the following activities:</p><br>
<p></p>
<p>
Trade Marketing Pillar<br>
Creates Channel &amp; Category Strategies for the next 12-24 months to drive business growth and share gain across all channels and regions. (Channel and Category Strategy and Planning)<br>
Identifies growth spaces by channel and category through RA, shopper, and consumer insights. (Channel and Category Growth Spaces)<br>
Develops Plans &amp; PICOS (Picture of Success) by Channel to maximize Sales conversion of Danone Brands (Define PICOS)<br>
Leading and supervising the overall process and implementation of the Ideal store elements and Managing the Trade marketing function / team to ensure in-store excellence in execution and implementation of ideal store elements by category and channel (In-store execution)<br>
Lead on the Annual / Monthly commercial calendar of activities ensuring strong presence across channels for the entire portfolio leading to share gains and communicate with the Field team the Monthly Commercial / MKTG initiatives providing clear execution guidelines.<br>
(Calendar of Activity and BBs)<br>
Take full ownership on the Monthly scorecard numbers generated within the demand meeting and ensure full understanding for the monthly performance (either over / under achievement) (Monthly Volume Scorecard &amp; Trend Meetings)<br>
Lead on the channel/brand promotions Strategy and align with the relevant stakeholders (Field Sales Team - SC &ndash; MKTG - PRGM) to ensure highest ROI, volume uplift and on-time execution. (Promotion Strategy)<br>
Lead on the development and reviewing of our channels discount scheme, Trade terms and Loyalty Programs with the field team to ensure highest financial impact and competitiveness in the market. (Channel Discount Scheme)<br>
Market insights through regular monthly field visits, monitoring competition trade actions and insuring plans are being lucrative and competitive and sharing the trade visit report with the field team (Field Visits and Field report)<br>
Lead the quarterly Business Reviews Forum (Channel and Regions) with RSM&rsquo;s/MTM to review overall performance, distribution, in store execution KPIs and review previous quarter&rsquo;s activities implementation. (Quarterly Business Reviews with the Field Team)<br>
Take the field team ideas into the assessment phase and bring it to live whenever relevant. (Field Sales Team Ideation to execution)<br>
Continuously develop the TM Team through career development discussions, long-term career plans and short-term development actions based on Danone CODE and sales competencies evaluation. (Team Development)<br>
Lead the development of the Trade Marketing SVs and ensure full engagement for the team through quarterly business review meetings (TMSVs Development)<br>
Supervise the monthly Business Review Forums with the UMs making sure that meeting discussion are transformed into action plans (MBR with Field team)<br>
Full ownership on the Trade Marketing &amp; Discount Budget to ensure efficient and optimized budget spend and empower the PRGM mindset among the team. (TM Budget)<br>
Lead the management of the Top Line, Sales and Marketing Meetings ensuring productive and effective outcome for those meetings (Meetings Management)<br>
Provide needed actions and initiate activities to feed in the top line meeting based on the channel and brand analysis. (Top Line meeting actions)<br>
<br>
Sales Analysis Pillar<br>
Managing target-setting processes and automation to break down the AOP to branch and channel levels, respecting new initiatives &amp; SKU innovations rules.<br>
Recommending SKUs to be exempted from Sales Representatives' commission. (Based on Out of Stocks or market performance)<br>
 Supervising and developing &ldquo;Daily Sales Tracking&rdquo; report.<br>
 Managing and Analyzing Expected Monthly Closing forecast with the needed actions by region with Risks and Opportunities.<br>
Sales Liaison with IT regarding &ldquo;One Danone&rdquo; system calculations and reporting accuracy (MSL, Productivity, Sales and returns)<br>
Creating and maintaining Excel (Power Pivot) and Power BI dashboards to pinpoint SKUs' performance on channel, Classification, and branch levels to drive efficient actions.</p><p><br>
RGM Pillar<br>
Strategy Development: Leads the development of Channel centric RGM strategy across Price, Promotion, Assortment Mix and Trading Terms based on market insights.<br>
Commercial Planning: Integrate RGM into all relevant commercial planning processes. i.e. from annual GPS exercise to all financial budget planning/ reviews.<br>
Delivering Results: Acting as business partner with Brand team, Field Sales &amp; Trade Marketing leaders to drive implementation of category / channel strategies, track results and turn learnings to actions<br>
Monitoring and governance: Run monthly reviews around pricing, promotion, GTN in partnership with the finance team<br>
Brand Love: Works closely with brand &amp; innovation teams to develop customer and shopper centric solutions on pack price architecture &amp; promotional designs</p><br>
<p></p>
About you
<p>
from 8 to 10 years of experience in Sales FMCG, including 5 years of experience in trade marketing.<br>
Strategic Thinking &amp; Business Acumen<br>
Cross-functional Leadership<br>
Execution Excellence<br>
Data-driven Decision Making<br>
Communication &amp; Influence</p>
About us<br>
<p></p>
<p><b>
About us</b></p>
<p>
Danone&rsquo;s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.</p>
<p><b>
What we offer?</b></p>
<p>
We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.</p>
<p>
Don't hesitate to get back to us for any inquiries #LI-EG</p></div>

Senior Shopper & Trade Marketing Manager

Chobani

<div><div><div>Assistant Manager, Shopper Marketing (East)</div><div></div><div><br>
</div></div><p><b>Date: </b>Nov 10, 2025
</p><p><b>Location:</b> New York, NY
</p><div><div><div><div><p>Summary</p>
</div><div><div>
Shopper Marketing is responsible for total ownership of all Shopper Marketing plans for select key customers within the channels of business. In this role, the Assistant Shopper Marketing Manager will cultivate shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio while also achieving our key business objectives for East customers.</div><br>
<div></div>
<div>
The Assistant Manager, Shopper Marketing is responsible for maximizing engagement through our retail media network platforms and measuring effectiveness of those programs.</div><br>
<div></div>
<div>
They are accountable for the growth of the key category/brand/platforms and work closely with their Sales, Insights and Marketing Communications to achieve these results.</div><br>
<div></div>
<div>
Under the guidance of the Manager, Shopper Marketing, they develop retailer specific plans to ensure the right consumer/shopper engagement plans. The focus will be to drive to maximize growth and market share through all levers and measure the effectiveness of shopper marketing programs.</div></div></div><div><div><p>
Responsibilities</p>
</div><div><ul><li>Build ground-up program development for East Sales execution that is rooted in shopper insights and addresses retailer &amp; shopper needs, while retaining the ability to react to competitor and market conditions</li>
<li>Identifies and negotiates contracts to manage the work of external agencies and vendors in support of Shopper Marketing efforts</li>
<li>Supports the annual budgeting process including analysis/key learnings from internal and external sources, and ROI calculations</li>
<li>Work with Director on creative development from start to finish with cross-functional collaboration</li>
<li>Recommends the best vehicles to achieve business objectives and meet brand strategies and manages the execution of final Shopper Marketing plans (timelines, budget, shopper experience)</li>
<li>Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential synergies</li>
<li>Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary</li>
<li>Transform insights into added value by creating solutions that convert shoppers into buyers</li>
<li>Create and manage pre and post ROI system for all executed shopper marketing programs to drive continuous improvement for future programming</li>
<li>Help manage effectiveness of shopper marketing dollars alongside Director and share broadly with organization</li>
<li>Complete additional tasks as assigned by manager</li>
</ul></div></div><div><div><p>Requirements</p>
</div><div><ul><li>Bachelor&rsquo;s degree required in a related field</li>
<li>3+ years of CPG customer sales/marketing/agency experience required</li>
<li>Experience engaging/partnering directly with customers to develop and launch joint shopper solutions</li>
<li>Familiarity and experience with food retail and shopper marketing tactics &amp; vendors</li>
<li>Strong project management and organizational skills, with the ability to handle multiple tasks simultaneously and execute under tight timelines</li>
<li>Ability to optimize executional tactics by striking balance between data driven tried &amp; true with emerging, innovative tactics</li>
<li>Experience in managing creative process and providing feedback to internal and external partners</li>
<li>Passion for building and maintaining relationships, both internally and externally</li>
<li>Ability to work collaboratively and influence cross-functional teams</li>
<li>Experience linking strategy to implementation</li>
<li>Possesses an entrepreneurial spirit</li>
<li>Willingness to travel</li>
</ul></div></div></div><p>About Us</p>
<div>
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers &ndash; Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at caf&eacute;s nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.</div><div><br>
<br>
Chobani uses food as a force for good in the world &ndash; putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.</div><div><br>
For more information, please visit <b>www.chobani.com</b> or follow us on Facebook, Twitter, Instagram and LinkedIn.</div><br>
<div></div>
<div><i>
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.</i></div><br>
<div></div>
<div>
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.</div><br>
<div></div>
<div>
Compensation Range: $81,000.00 - $121,000.00, plus bonus.</div></div></div><p></p>

Assistant Manager, Shopper Marketing (East)

Xpat Today

<div>
 <p>
  <strong>
   Senior Account Manager - BTL activation and Trade Marketing experience
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  <strong>
   About the Company
  </strong>
  - Our client is seeking a
  <strong>
   Senior Account Manager
  </strong>
  to join their dynamic and fast growing marketing agency, driving the development and implementation of marketing strategies for some of the Middle East&rsquo;s leading brands. It's a high-paced, results driven environment that requires a proactive individual, with a positive can-do attitude to manage a portfolio of key accounts and projects with a focus on
  <strong>
   shopper marketing strategy and retail trade activations.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
  - Reporting to the Group Account Director, the key responsibilities of the role include:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Strengthening and expanding relationships with key clients and stakeholders.
  </li>
  <li>
   Taking client briefs and developing creative and strategic solutions, with the support of the Account Directors, Account Managers and design team.
  </li>
  <li>
   Researching all facets of marketing to support and assist in the execution of client briefs.
  </li>
  <li>
   Assisting the development of key accounts and providing strategic input into campaign development.
  </li>
  <li>
   Communicating with clients and internal and external stakeholders the goals of an overall project and ensuring project timelines and budgets are met.
  </li>
  <li>
   Trafficking communication through departments to aid the development of creative, strategy, POS, marketing collateral and premiums.
  </li>
  <li>
   Plan and execute events, including product launches and brand activations.
  </li>
  <li>
   Ensuring jobs are completed to an impeccable standard.
  </li>
  <li>
   Leading, assisting and participating in client presentations, responding to briefs, concepts and initiatives.
  </li>
  <li>
   Building strong relationships with team members to establish sound working relationships.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
  - To be eligible for the role you must possess some experience in marketing (preferably
  <strong>
   Shopper Marketing/Trade Marketing
  </strong>
  ) in an Account Manager role. Experience in planning and executing marketing campaigns would be ideal.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Skills
  </strong>
  - We&rsquo;re looking for someone who is positive, passionate and a great communicator. You will be a supportive team member with initiative to drive your accounts and assist your team members when required. You need to have extensive experience with
  <strong>
   Shopper Marketing
  </strong>
  , including developing strategies and executing campaigns. Managing events from initiation to completion. Understanding consumer purchasing behavior. There is a great deal of autonomy in the role and to be effective you must be extremely organised, with strong attention to detail and possess the ability to respond quickly, problem solve and prioritise effectively. You must also be able to work collaboratively within a team and across departments as this is something we pride ourselves on to deliver results. The ideal candidate is a dedicated, hardworking individual, who prides themselves on their commitment to excellent client service and is seeking exposure to major brands and campaigns and a supportive team environment.
 </p>
</div>


Senior Account Manager Events

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.
 <br/>
 <br/>
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
 <br/>
 <br/>
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our
 <strong>
  Consumer Products Division!
  <br/>
  <br/>
 </strong>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Create best selling stories with good works done in the field
  </li>
  <li>
   Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity
  </li>
  <li>
   Report sales needs and field intelligence to business development, commercial and marketing teams
  </li>
  <li>
   Improve processes to better link marketing and commercial activities
  </li>
  <li>
   Implementation in POS on time and with better quality
  </li>
  <li>
   Create/ Localize Shopper Centric Multi category, Multi brand campaigns
  </li>
  <li>
   Maintain Calendar of Trade Key campaigns
  </li>
  <li>
   Analyze market and competitor promo info
  </li>
  <li>
   Prepare and implement Promo campaign materials (displays, load ups, visuals)
  </li>
  <li>
   Collect POSM needs from field and ensure fully implementation
  </li>
  <li>
   Follow all POSMs in field and provide their spreading correctly
  </li>
  <li>
   Define Channel &amp; Customer base POSM guide
  </li>
  <li>
   Produce &amp; Distribute POSM materials manage logistic process and logistic business partners
  </li>
  <li>
   Follow POSM budget lines and support Shopper Marketing Manager
  </li>
  <li>
   ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM
  </li>
  <li>
   Develop all e-commerce contents (Hero Pictures, Key visuals, Banners etc)
  </li>
  <li>
   Prepare e-commerce playbook and improve partnership with e-commerce business partners
  </li>
  <li>
   Carry out Shopper Digitalization programs for all brands to increase shopper engagement &amp; ease shopper path to purchase.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Do You Have What It Takes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4 years&rsquo; university degree
  </li>
  <li>
   Min 3 years&rsquo; experience in Sales, Marketing and Trade Marketing experience in FMCG
  </li>
  <li>
   Excellent communication skills in English
  </li>
  <li>
   Strong analytical problem solving, communication and negotiation skills
  </li>
  <li>
   Growth mindset and results driven
  </li>
  <li>
   Innovative, ambitious, and able to take initiative
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What Could L&rsquo;or&eacute;al Offer You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  </li>
  <li>
   Work with some of the biggest brands and experts in the business, and the most passionate people
  </li>
  <li>
   A diverse environment
  </li>
  <li>
   Opportunity to be at the center of digital transformation
  </li>
  <li>
   World class training and development
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  #WEARELOREAL
 </strong>
</div>


Category Activation Executive, CPD

Ferrero

<p></p><div><div><div><div>Trade &amp; Shopper Marketing</div>
<div>Job ID:
<div>72540</div>
</div></div><div><div>Jeddah, SA (Hybrid)</div>
<div><div>Permanent</div></div></div></div></div><div></div>
<br><div><div><div><p>About the Role:</p>
</div><div><p>The Head of Trade Marketing KSA plays an integral role in aligning the strategies of the brands to the needs and trends of the market. If you are passionate about shaping the customer experience and influencing the journey of power brands, this role is the next career opportunity for you.</p>
<p>
The Head of Trade Marketing for KSAwill lead in developing and implementing omnichannel trade marketing strategies that are fully aligned with the brands strategies.</p>
<p>
The Head of Trade Marketing will drive the trade marketing strategy to tactics, including long term partnerships&rsquo; development with customers leveraging on an in-depth knowledge of their strategies and their shoppers.</p>
<p>
The incumbent will support in providing tools and means to activate Ferrero Category strategies in the point of sale and acting as a &ldquo;process integrator&rsquo;&rsquo; mainly between local Marketing, Sales, and Supply Chain.</p>
<p>
The successful incumbent will adapt the Ferrero Group Category strategies to fit with the local conditions to meet the company objectives.</p>
</div></div><div><div><p>Main Responsibilities:</p>
</div><div><p>As part of the Category Strategies and Plans, the Head of TM will monitor and analyze trade, competitors and shopper market data related to the assigned Channel / Category, to identify business opportunities and develop new Trade Marketing plans.</p>
<p>
In her/his role, the incumbent will influence the channel strategies and plans, by supporting the definition of the assigned Channel Strategy for each Category for the Country, in alignment with Brand Strategy. In addition, will support the sales strategies at Channel / Account level with the objective to maximize the business development and profitability.
</p><p>The Head of Trade Marketing will be responsible for the In-Store activity management by providing to the sales teams, the best tools and means required for the implementation of the Marketing Strategy inside the point of sale.</p>
<p>
As part of this strategic role, in line with the trade business intelligence, the Head of TM will develop the company dashboard to ensure the monitoring of the main trade &amp; shopper related company figures and main business KPIs with the aim to provide to all the BUs relevant data to support business understanding and development.</p>
<p>
As part of the country scope, the role will be managing a team. People management responsibilities encompass all people-related tasks, including recruitment, onboarding, training and development, performance management, employee engagement, and rewards.</p>
</div></div><div><div><p>About You:</p>
</div><div><p>The role of a Head of Trade Marketing involves a combination of marketing, sales, and strategic skills.</p>
<p>
We are looking for an experienced Head of Trade Marketing with over 15 years of experience, including at least 5 years in a Trade Marketing leadership role within a multinational company. The ideal candidate will have solid experience and a proven track record in Revenue and Trade Management, as well as in developing and executing effective Category and Channel strategies. Experience in the FMCG sector particularly in the Food and Beverages industry is a strong plus.</p>
<p>
The local Gulf and KSA experience are of an added value.</p>
<p>
The incumbent needs to hold a bachelor&rsquo;s degree in business, marketing, or a similar field. Fluency in English language is required.</p>
<p>
We are looking for a candidate with excellent stakeholders&rsquo; management skills, who is an effective communicator and influencer.</p>
<p>
The incumbent must have an in depth understanding of Shopper marketing &amp; Category management/Trade Marketing. She/he should be capable of analyzing various data sources with ease, converting them into measurable and actionable plans.</p>
<p>
Proficiency in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software are required for this role.</p></div></div><p></p><div><div><br>
</div></div><div><div><p>About Ferrero:</p>
</div><div><p>Ferrero began its journey in the small town of <b>Alba in Piedmont, Italy, in 1946.</b> Today, it is one of the world&rsquo;s largest sweet-packaged food companies, with many <b>iconic brands</b> sold in countries all over the world. Find out more about Ferrero at ferrero.com.</p>
</div></div><div><div><p>DE&amp;I at Ferrero:</p>
</div><div><p>Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.<br>
Find out more here.</p></div></div></div>
<br><div><h2 class="jobSectionHeader"><b>Our Application Process</b></h2><div><div><p>
We&rsquo;re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!</p></div></div><div><div><div><div><div><h5 class="jobSectionHeader"><b>
1. Apply</b></h5><p>
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
2. Assess</b></h5><p>
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
3. Interview</b></h5><p>
If the first interview goes well, you&rsquo;ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization</p></div></div></div></div></div></div><div></div>

Head of Trade Marketing - KSA

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