shopper marketing manager

Panda Retail Company – Savola Group

<div>
 
 Job Description
 
 
 
 
 Customer insights &amp; Behavioral :
 
 
 
 <ul>
 <li>
 Assist brand manager in monitoring and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for analysis and needed improvement ensuring alignment with Brand and perception.
 </li>
 <li>
 To ensure all offers and promotions are compliant to format&rsquo;s policies.
 </li>
 <li>
 Implement promotion process.
 </li>
 <li>
 Execution of any promotion/ activity ensuring alignment with Brand Identity and Customer Perception in alignment with Brand Manager.
 
 
 </li>
 </ul>
 
 Marketing insights &amp; Development/ Communication:
 
 
 
 <ul>
 <li>
 Implementation of the marketing events and assist in planning
 </li>
 <li>
 Ensures compliance of marketing activities against agreed brand identity guidelines
 </li>
 <li>
 Execute Marketing and communication strategies as per format&rsquo;s direction
 </li>
 <li>
 Ensure all actions are being delivered and executed properly.
 </li>
 <li>
 Participate in defining and developing the brand and Marketing strategy and cascade to direct teams for implementation and monitors progress towards agreed deliverables.
 </li>
 <li>
 Participate in developing the Yearly Calendar &ldquo;Action Plan&rdquo; for Each format based on the approved Marketing Strategy for the formats &amp; Categories
 </li>
 <li>
 Ensure all in-store communication as per agreed strategy to ensures a pleasant customer experience
 </li>
 <li>
 Monitor the execution of the In-Store Communication Strategy
 </li>
 <li>
 Assure an activation plan is in place to support the format Shopping mission and value proposition
 </li>
 <li>
 Assure the internal process is in place for the in-house Agency work flow and the marketing brand team
 </li>
 <li>
 Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective
 </li>
 <li>
 Participate the production of TV adverts, newspaper, radio &amp; Digital media liaising with art designers, copy writers, media buyers &amp; printers
 </li>
 <li>
 Work with 3rd party agencies &amp; brief them on any upcoming theme, promo, activities &amp; plans
 
 
 </li>
 </ul>
 
 Range &amp; Branding:
 
 
 
 <ul>
 <li>
 Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during implementation
 </li>
 <li>
 Executes promotion plan and coordinates category management and in house agency on regular basis
 </li>
 <li>
 Follow brand guidelines and make sure its maintained in all their executed activities
 </li>
 <li>
 Participate in the development of promo theme in partnership with category Management &amp; Operations and Growth &amp; Business Development team.
 </li>
 <li>
 Monitor the implementation of agreed brand positioning and perception in all marketing activities in his/her format
 </li>
 <li>
 Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication
 
 
 </li>
 </ul>
 
 Categories Strategy
 
 
 
 <ul>
 <li>
 Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.
 </li>
 <li>
 Execute and agree support plans for new stores and monitor performance till maturity achieved
 </li>
 <li>
 Manage and Monitor rationalization within promotional activities.
 
 
 </li>
 </ul>
 
 Skills Description
 
 
 
 <ul>
 <li>
 Fluent Arabic &amp; English speaking &amp; writing
 </li>
 <li>
 Knowledge of using Microsoft office (Excel, Word &amp; PowerPoint)
 </li>
 <li>
 Knowledge of using an e-mail software (Outlook
 </li>
 </ul>
</div>

Assistant Shopper Marketing Manager.Shopper Marketing - Food

Abbott

<div>Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott 
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You&rsquo;ll also have access to:<ul><li>
Career development with an international company where you can grow the career you dream of.</li><li>
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.</li><li>
An excellent retirement savings plan with a high employer contribution.</li><li>
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor&rsquo;s degree.</li><li>
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.</li><li>
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.</li></ul>
The Opportunity
This Omni Marketing Manager position works out of our Bentonville, AR location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands &ndash; including Similac&reg;, PediaSure&reg;, Pedialyte&reg;, Ensure&reg;, and Glucerna&reg; &ndash; to help them get the nutrients they need to live their healthiest lives.
Omni Marketing Manager, Walmart &amp; Sam&rsquo;s Club, is responsible for helping the Abbott brands create demand and retain shoppers by leading the development and management of omnichannel shopper marketing programs. These programs will influence Walmart &amp; Sam&rsquo;s Club shopper behavior along the path to purchase to drive category/store demand.
This role is also responsible for partnering with Sales to support the development and execution of Trade Marketing promotions/in-store features at Walmart and Sam&rsquo;s Club. This individual will partner with their Sales counterpart, Shopper Insights teams, Brand Marketing teams, and agencies to assist in the development of the integrated Joint Business Plans. They will ensure strategic alignment between our consumers, shoppers, customers, and the Abbott Brands&rsquo; objectives.
What You&rsquo;ll Work On
Strategic shopper marketing plans/platforms:
<ul><li>Partner with sales and define the customers&rsquo; strategies and objectives for Abbott&rsquo;s Adult and Pediatric Categories (including brands: Similac, PediaSure, Pedialyte, Ensure, and Glucerna).</li><li>
Understand the Brands&rsquo; objectives, strategies, and consumer insights
</li><li>Lead development and alignment of Customer and Brand strategies/objectives to identify key business opportunities.</li><li>
Assist in the development of Customer specific business building programs that drive mutual growth.</li><li>
Ensure plans are integrated into annual Brand planning as well as Retail Joint Business Planning.</li></ul>
Lead and develop omnichannel solutions tied to key drivers in the path to purchase:
<ul><li>Partner with Sales and Sales Strategy to support and provide Shopper Marketing activation plans.</li><li>
Develop deep understanding of all aspects of retailer digital marketing capabilities</li><li>
Identify new opportunities to evolve strategy to engage with shoppers through digital, social, and ecommerce.</li><li>
Display and Search advertising: Develop strategies, lead briefing process and execution with digital media and search to win paid and organic SOV through partnerships with Sales, Brand and Agencies to drive awareness, retention, and conversion. In addition, advise on Display media integration with the brand and sales team.
</li><li>Track, analyze and present program effectiveness and ROI against program KPI&rsquo;s to key stakeholders.</li><li>
Optimize plans to continue improving programs and tactics utilized</li></ul>
Customer Management:<ul><li>
Develop functional understanding of the brand, customer, and marketplace by cultivating relationships with the key marketing counterparts at the customer and corporate.</li><li>
Identify opportunities for Abbott and Walmart Inc. based on a strong understanding of their strategies and shoppers.</li><li>
Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support, and alignment.</li></ul>
Agency and Budget<ul><li>
Develop creative briefs and help manage the creative process with our Internal creative agency</li><li>
Responsible for managing media and oversight of search agency to ensure program execution and delivering performance standards</li><li>
Manage omni marketing budgets across all brands at Walmart and Sam&rsquo;s Club</li></ul>
Required Qualifications<ul><li>
Bachelor's Degree required with minimum 7 years of CPG marketing experience on either client or agency side</li><li>
Previous experience in Shopper/Omni Marketing and/or using shopper data and insights</li><li>
Minimum 2 years experience working with National Accounts (i.e. Walmart and/or Sam&rsquo;s Club)</li><li>
Knowledge of Brand Management, Sales and Retail Marketing</li><li>
Demonstrates leadership and communication skills</li><li>
Ability to present and influence others, including Abbott and Customer leaders</li><li>
An understanding of Consumer/Shopper, using analytical skills, insights and industry events</li><li>
Budget ownership</li></ul>
Apply Now<ul><li>Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.</li></ul>
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. 
The base pay for this position is $99,300.00 &ndash; $198,700.00. In specific locations, the pay range may vary from the range posted.</div>

Omni Marketing Manager – Walmart & Sam’s Club - Bentonville, AR

FIJI Water

<div>
 
 Company Description
 
 
 
 It&rsquo;s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water&reg; and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.
 
 
 The
 
 Trade Marketing Manager
 
 is responsible for spearheading national, regional and account-specific trade marketing opportunities for FIJI Water, and managing the Assistant Manager, Trade Marketing.
 
 
 The role requires a strong understanding of Retail and On Premise channels, accounts, shopper marketing strategies and tactics, ROI analysis and volume forecasting, and general consumer and customer marketing principles. Strong initiative and planning, project management, organization, and attention to detail are essential in this role.
 
 
 This position works cross-functionally with Retail Sales, On Premise Sales, eCommerce, Brand Marketing, PR &amp; Events, Category Management, Sourcing, Finance, and our in-house creative agency as well as with multiple external partners and vendors.
 
 
 This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Spearhead the development of the U.S. trade marketing strategy in partnership with U.S. Sales and Brand Marketing, ensuring alignment to commercial priorities while delivering against the annual calendar and key focus periods
 </li>
 <li>
 Lead all trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that drive secondary display and incremental volume
 </li>
 <li>
 Develop account-specific point-of-sale materials in close collaboration with Brand Marketing, Sales, internal design teams, and external vendors, ensuring brand consistency and in-market effectiveness
 </li>
 <li>
 Own and manage the annual trade marketing budget, including planning, tracking, and optimization of spend to maximize ROI
 </li>
 <li>
 Evaluate promotional effectiveness using Circana, Margin Minder, and internal sales data, translating insights into actionable recommendations to improve performance
 </li>
 <li>
 Create and manage coupon programs end-to-end, including execution, tracking, and analysis of redemption to inform future optimization
 </li>
 <li>
 Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and delivering clear, consistent weekly sales communications
 </li>
 <li>
 Oversee POS fulfillment vendor operations, ensuring accuracy, cost efficiency, and on-time delivery of materials
 </li>
 <li>
 Occasional travel to support sales meetings and key account engagements
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 4+ years of progressive experience in trade marketing, shopper marketing, or commercial marketing within CPG or Food &amp; Beverage
 </li>
 <li>
 Proven track record of developing and executing national and account-specific trade marketing strategies that drive measurable sales lift and ROI
 </li>
 <li>
 Demonstrated experience managing direct reports and leading cross-functional teams in a fast-paced, matrixed environment
 </li>
 <li>
 Strong business and financial acumen, with ability to manage budgets, evaluate trade spend effectiveness, and optimize investment across programs
 </li>
 <li>
 Advanced experience with syndicated data (Circana or similar), trade analytics tools, and translating insights into actionable recommendations
 </li>
 <li>
 Proven ability to build annual trade calendars, align to brand priorities, and deliver against volume and revenue targets
 </li>
 <li>
 Demonstrated experience working with creative partners and external POS vendors
 </li>
 <li>
 Excellent communication and presentation skills, with ability to translate strategy into clear, actionable plans for internal and external stakeholders
 </li>
 <li>
 Strong organizational skills and operational rigor, including budget management, forecasting, and program tracking
 </li>
 <li>
 Bachelor&rsquo;s degree required, business major preferred
 
 
 </li>
 </ul>
 Pay Range: $110,000 to $120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills &amp; experience.
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
 </li>
 <ul>
 <li>
 24/7 online physician consultations
 </li>
 <li>
 virtual mental health resources
 </li>
 <li>
 life coaching
 </li>
 <li>
 engaging employee community groups
 </li>
 <li>
 cash rewards for healthy habits and fitness reimbursements
 </li>
 <li>
 library of on-demand fitness videos
 </li>
 </ul>
 <li>
 Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
 </li>
 <li>
 Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
 </li>
 <li>
 Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
 </li>
 <li>
 Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
 </li>
 <li>
 Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California&rsquo;s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE&rsquo;s &ldquo;100 Companies That Care&rdquo; list and was named one of Fortune magazine&rsquo;s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
 </li>
 <li>
 Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
 
 
 </li>
 </ul>
 FIJI&reg; Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth&rsquo;s Finest Water&reg;, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.
 
 
 FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company&rsquo;s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California&rsquo;s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.
 
 
 The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
 
 
 EEO is the law - click here for more information
</div>

Trade Marketing Manager

General Mills

<div>Job Description:
<div>
OVERVIEW</div><div></div><div> 
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data-first, customer-centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers.</div><div></div> 
We are seeking a Customer Marketing Associate Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.<div></div><div> 
</div><div>KEY ACCOUNTABILITIES</div><ul><li>
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups</li><li>
Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)</li><li>
Develop and foster new partnerships with retail media insights &amp; analytics teams
</li><li>Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns</li><li>
Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs</li><li>
Foster strong working relationships with sales, SGC, and marketing team members
</li><li>Maintain account level customer marketing budget, creative, and reporting</li><li>
Conduct data/event analyses for internal and external stakeholder learning</li></ul><div> 
</div><div>MINIMUM QUALIFICATIONS</div><ul><li>
Bachelor&rsquo;s Degree, preferably in Economics, Marketing, or Business</li><li>
Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce</li><li>
Experience selling customer marketing plans to large retail customers</li><li>
History of collaboration with cross-functional teams, agency partners</li><li>
Strong business acumen, linking analytics with consumer insights to deliver results</li><li>
Customer Marketing, Media, and Search expertise with strong communication skills</li><li>
Ability to work independently and pick up new systems, data, tools &ndash; and rapidly apply them to delivery actionable insights.</li></ul><div></div><div> 
PREFERRED QUALIFICATIONS</div><ul><li>
Experience in developing account specific marketing media and search plans</li><li>
Ability to leverage strong analytic skills, uncover and develop analytic results &ndash; from insights to decision via compelling storytelling and data visualization.</li><li>
Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.</li></ul>
Company Overview:
<div>
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best &mdash; bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what&rsquo;s next.</div></div><div></div>

Associate Customer Marketing Manager, MFOU

Schwan's Company

<div>At CJ Schwan's, we don't just make food &mdash; we help create moments that matter. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life. Our portfolio includes iconic pizzas, global flavors, and timeless desserts from brands like Red Baron&reg;, bibigo&reg;, Tony's&reg;, Big Daddy's&reg;, Villa Prima &reg;, Chef One &reg;, Twin Marquis &reg; and Minh&reg;. Enjoyed in homes, schools, restaurants and just about everywhere people shop and eat, our products reflect a commitment to quality, innovation, and the power of food to bring people together.

We are hiring an Associate Category Management Manager into our office in La Palma, CA. This individual will be responsible for supporting the development and execution of shopper relevant solutions that will ultimately enhance the category in Ethnic retail and distributor channel. This role will also assist with the development of in-store activation tactics to generate incremental sales and increase consumer purchasing behavior, and provide analytical support to leverage new in- store processes, merchandising vehicles, new products and unique promotions that create added value and enhanced competitive position.

What You Will Do:
<ul>
<li>Support the development and execution of category management and shopper solutions that enhance category growth, retailer performance, and brand objectives</li>
<li>Analyze product, category, and competitive performance using syndicated and internal data to generate actionable insights and recommendations</li>
<li>Partner cross‑functionally with Sales, Marketing, Supply Chain, Finance, and external partners to ensure in‑market execution of category and Go-To-Market initiatives</li>
<li>Assist in innovation launches, product changes, and in‑store activations, ensuring readiness, alignment, and post‑launch performance tracking</li>
<li>Support pricing, assortment, and promotional recommendations to improve shelf competitiveness and shopper engagement</li>
<li>Help coordinate customer onboarding, distribution expansion, and operational execution, including item setup and launch support as needed</li>
<li>Contribute to forecasting, inventory visibility, and issue resolution to support in‑store availability and minimize disruption</li>
<li>Develop and maintain sales enablement and customer-facing materials to support communication and execution in the field</li>
</ul>
What We Look For:
<ul>
<li>Education: Bachelor's Degree or equivalent; MBA preferred</li>
<li>Years of Related Experience: 4+ years of experience encompassing both category management and shopper insights functional roles.</li>
<li>Knowledge/Skills/Abilities: Bilingual in English and Korean; Software/computer skills and strong proficiency in Windows; experience managing merchandising solutions; Prior experience using syndicated data as well as primary and secondary data to build actionable insights. Strong category management and shopper insight knowledge across multiple markets and accounts. Knowledge of general business, marketing and advertising principles; strong organizational skills and attention to detail; solid data analysis capabilities of insight research; strong interpersonal skills; good communication skills; both verbal and written as well as the ability to make effective presentations before groups; deal effectively with a wide variety of people, ability to multi-task as well the willingness roll up ones sleeves to produce results; highly motivated team player who enjoys working in a fast-paced, dynamic environment and must be willing to travel on occasion.</li>
</ul>
What We Offer:

The base salary range for this position is $75,000 to $90,000 annually and eligibility for a 15% annual incentive bonus based on organizational performance. The range reflects factors such as experience, skills, education, certifications, and location, and starting salary may fall anywhere within the stated range.

Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.

CJ Schwan's and its subsidiaries are Equal Opportunity Employers. All qualified applicants will be considered without regard to race, color, religion, gender, age, disability, veteran status, national origin, or any other protected characteristic. We provide reasonable accommodations for individuals with disabilities or sincerely held religious beliefs. For accommodation requests or assistance with the application, please email career.search@schwans.com.</div>

Associate Category Management Manager (Bilingual - Korean)

Shankman & Associates

<div>The Category Strategy Manager is responsible for delivering customer, market, and consumer analytics and insights in support of Meijer and other assigned accounts. This role develops actionable recommendations that drive strategic goals and business results for Shankman and its clients. The Category Strategy Manager will lead analysis that builds a strong understanding of key categories and sub-categories, customer trends, shopper behavior, promotional effectiveness, and market dynamics. This individual will partner closely with Business Managers, clients, and retailers to support business reviews, presentations, assortment and distribution opportunities, promotional planning, and overall category strategy. This role may also provide day-to-day guidance, coaching, and oversight for one or more analysts or junior team members. 
Essential Duties and Responsibilities
<ul>
<li>Partner directly with Business Managers on assigned Meijer and grocery clients, maintaining regular communication with internal sales teams, clients, and retailer contacts.</li>
<li>Help drive customer and category strategy using insights from POS, syndicated, shopper, and market data.</li>
<li>Support efforts to strengthen Shankman&rsquo;s category leadership position with assigned customers, including pursuit of Category Influencer opportunities where applicable.</li>
<li>Conduct routine and seasonal category and client analyses and translate findings into clear, actionable recommendations.</li>
<li>Prepare for and participate in customer meetings, line reviews, business reviews, and client presentations.</li>
<li>Analyze trends at the assigned customer, across the broader market, and within comparable Shankman client business to identify risks and opportunities.</li>
<li>Deliver timely post-period and post-season analysis summarizing results, key learnings, and recommendations.</li></ul> 


Seasonal and Ongoing Analysis
<ul>
<li>Complete pre-review analysis to help shape client selling strategies and retailer recommendations.</li>
<li>Lead seasonal reporting and event summaries, including key selling periods such as Valentine&rsquo;s Day, Easter, Summer, Back-to-School, Halloween, and Holiday.</li>
<li>Provide weekly or periodic performance tracking for participating clients during seasonal events and promotional windows.</li>
<li>Monitor everyday business performance and communicate meaningful shifts in sales, distribution, pricing, or shopper behavior.</li></ul> 


Promotional and Business Planning
<ul>
<li>Support the promotional planning process by evaluating retailer programs and recommending effective strategies for clients.</li>
<li>Analyze promotional performance, including sales lift, margin impact, cost, and return on investment for both the retailer and the client.</li>
<li>Assist in scenario planning and business forecasting by providing category, customer, and industry insights.</li></ul> 


Distribution, Inventory, and Category Support
<ul>
<li>Monitor inventory, distribution, and in-stock performance through gap analysis and related reporting.</li>
<li>Partner with sales teams to address voids, distribution gaps, and other execution opportunities.</li>
<li>Maintain data files and category resources for assigned business, including custom segmentations, distribution tracking, merchandising information, and planogram records where applicable.</li>
<li>Develop compelling, data-driven selling stories using syndicated and retailer-specific data.</li></ul> 


Team Leadership
<ul>
<li>Provide direction, coaching, and support to one or more analysts or junior team members, as assigned.</li>
<li>Help prioritize workload, review analyses and presentations, and support development of team capabilities.</li>
<li>Promote strong collaboration, accountability, and continuous improvement across the team.</li></ul> 


Travel
<ul>
<li>Attend meetings with key clients and retailer contacts as needed.</li>
<li>Occasional travel for customer meetings, client visits, and industry or national conferences may be required.</li></ul> 


Education and Experience
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Finance, Business, or a related field.</li>
<li>Minimum of 3+ years of experience in Category Management, insights, analytics, or related business analysis.</li>
<li>Experience supporting grocery or mass retail accounts, with Meijer experience strongly preferred.</li>
<li>Strong proficiency in Microsoft Office, especially Excel and PowerPoint. Power BI Experience is a plus.</li>
<li>Experience working with retailer POS, shopper, and syndicated data platforms.</li>
<li>Experience with space planning and merchandising analytics is a plus.</li>
<li>Prior experience leading projects independently and managing multiple priorities in a fast-paced environment.</li>
<li>Previous people-management or informal team leadership experience is a plus.</li></ul> 


Knowledge, Skills, and Abilities
<ul>
<li>Strong analytical skills with the ability to turn data into clear recommendations and business actions.</li>
<li>Ability to work independently while maintaining strong attention to detail and effective time management.</li>
<li>Strong communication and presentation skills, including the ability to explain complex information clearly to internal teams, clients, and customer contacts.</li>
<li>Strong critical thinking and problem-solving skills with a strategic mindset.</li>
<li>Ability to work effectively in a team environment and maintain professionalism in all interactions.</li>
<li>Willingness to embrace change and identify opportunities to improve efficiency and effectiveness.</li></ul></div>

Category Strategy Manager

Shankman &amp; Associates is a regional, full service, CPG broker covering all classes of trade, in an eight state, Midwestern geography. In business for over 45 years, Shankman &amp; Associates prides itself in representing leading national manufacturers, while fostering an entrepreneurial environment suited for the best and brightest associates. Company culture is focused on results, professionalism, service, respect, and kindness.Shankman &amp; Associates is actively expanding its team, and is looking for strategic, energetic, results-oriented professionals.Job SummaryThe Category Strategy Manager is responsible for delivering customer, market, and consumer analytics and insights in support of Meijer and other assigned accounts. This role develops actionable recommendations that drive strategic goals and business results for Shankman and its clients.The Category Strategy Manager will lead analysis that builds a strong understanding of key categories and sub-categories, customer trends, shopper behavior, promotional effectiveness, and market dynamics. This individual will partner closely with Business Managers, clients, and retailers to support business reviews, presentations, assortment and distribution opportunities, promotional planning, and overall category strategy.This role may also provide day-to-day guidance, coaching, and oversight for one or more analysts or junior team members.Essential Duties and Responsibilities<ul><li>Partner directly with Business Managers on assigned Meijer and grocery clients, maintaining regular communication with internal sales teams, clients, and retailer contacts.</li><li>Help drive customer and category strategy using insights from POS, syndicated, shopper, and market data.</li><li>Support efforts to strengthen Shankman&rsquo;s category leadership position with assigned customers, including pursuit of Category Influencer opportunities where applicable.</li><li>Conduct routine and seasonal category and client analyses and translate findings into clear, actionable recommendations.</li><li>Prepare for and participate in customer meetings, line reviews, business reviews, and client presentations.</li><li>Analyze trends at the assigned customer, across the broader market, and within comparable Shankman client business to identify risks and opportunities.</li><li>Deliver timely post-period and post-season analysis summarizing results, key learnings, and recommendations.</li></ul>Seasonal and Ongoing Analysis<ul><li>Complete pre-review analysis to help shape client selling strategies and retailer recommendations.</li><li>Lead seasonal reporting and event summaries, including key selling periods such as Valentine&rsquo;s Day, Easter, Summer, Back-to-School, Halloween, and Holiday.</li><li>Provide weekly or periodic performance tracking for participating clients during seasonal events and promotional windows.</li><li>Monitor everyday business performance and communicate meaningful shifts in sales, distribution, pricing, or shopper behavior.</li></ul>Promotional and Business Planning<ul><li>Support the promotional planning process by evaluating retailer programs and recommending effective strategies for clients.</li><li>Analyze promotional performance, including sales lift, margin impact, cost, and return on investment for both the retailer and the client.</li><li>Assist in scenario planning and business forecasting by providing category, customer, and industry insights.</li></ul>Distribution, Inventory, and Category Support<ul><li>Monitor inventory, distribution, and in-stock performance through gap analysis and related reporting.</li><li>Partner with sales teams to address voids, distribution gaps, and other execution opportunities.</li><li>Maintain data files and category resources for assigned business, including custom segmentations, distribution tracking, merchandising information, and planogram records where applicable.</li><li>Develop compelling, data-driven selling stories using syndicated and retailer-specific data.</li></ul>Team Leadership<ul><li>Provide direction, coaching, and support to one or more analysts or junior team members, as assigned.</li><li>Help prioritize workload, review analyses and presentations, and support development of team capabilities.</li><li>Promote strong collaboration, accountability, and continuous improvement across the team.</li></ul>Travel<ul><li>Attend meetings with key clients and retailer contacts as needed.</li><li>Occasional travel for customer meetings, client visits, and industry or national conferences may be required.</li></ul>Education and Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Finance, Business, or a related field.</li><li>Minimum of 3+ years of experience in Category Management, insights, analytics, or related business analysis.</li><li>Experience supporting grocery or mass retail accounts, with Meijer experience strongly preferred.</li><li>Strong proficiency in Microsoft Office, especially Excel and PowerPoint. Power BI Experience is a plus.</li><li>Experience working with retailer POS, shopper, and syndicated data platforms.</li><li>Experience with space planning and merchandising analytics is a plus.</li><li>Prior experience leading projects independently and managing multiple priorities in a fast-paced environment.</li><li>Previous people-management or informal team leadership experience is a plus.</li></ul>Knowledge, Skills, and Abilities<ul><li>Strong analytical skills with the ability to turn data into clear recommendations and business actions.</li><li>Ability to work independently while maintaining strong attention to detail and effective time management.</li><li>Strong communication and presentation skills, including the ability to explain complex information clearly to internal teams, clients, and customer contacts.</li><li>Strong critical thinking and problem-solving skills with a strategic mindset.</li><li>Ability to work effectively in a team environment and maintain professionalism in all interactions.</li><li>Willingness to embrace change and identify opportunities to improve efficiency and effectiveness.</li></ul>Benefits:<ul><li>401(k)</li><li>401(k) matching</li><li>AD&amp;D insurance</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Prescription drug insurance</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>What salary range are you looking for?</li><li>Are you willing to complete a background check during the preemployment process?</li></ul>Work Location: Hybrid remote in Grand Rapids, MI 49508

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