shopper marketing manager

Xpat Today

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  <strong>
   Brand Activation Account Manager - Experiential BTL activation and Trade Marketing experience
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  <strong>
   Job Description
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  About the Company - Our client is seeking a Brand activation Account Manager to join their dynamic and fast growing marketing agency, driving the development and implementation of marketing strategies for some of the Middle East&rsquo;s leading brands. It's a high-paced, results driven environment that requires a proactive individual, with a positive can-do attitude to manage a portfolio of key accounts and projects with a focus on shopper marketing strategy and retail trade activations.
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  <strong>
   About the Role
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  - Reporting to the Group Account Director, the key responsibilities of the role include:
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   Strengthening and expanding relationships with key clients and stakeholders.
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   Taking client briefs and developing creative and strategic solutions, with the support of the Account Directors, Account Managers and design team.
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   Researching all facets of marketing to support and assist in the execution of client briefs.
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   Assisting the development of key accounts and providing strategic input into campaign development.
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   Communicating with clients and internal and external stakeholders the goals of an overall project and ensuring project timelines and budgets are met.
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   Trafficking communication through departments to aid the development of creative, strategy, POS, marketing collateral and premiums.
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   Plan and execute events, including product launches and brand activations.
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   Ensuring jobs are completed to an impeccable standard.
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   Leading, assisting and participating in client presentations, responding to briefs, concepts and initiatives.
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   Building strong relationships with team members to establish sound working relationships.
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  <strong>
   Qualifications
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  - To be eligible for the role you must possess some experience in marketing (preferably
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   Shopper Marketing/Trade Marketing
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  ) in an Account Manager role. Experience in planning and executing marketing campaigns would be ideal.
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  <strong>
   Required Skills
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  - We&rsquo;re looking for someone who is positive, passionate and a great communicator. You will be a supportive team member with initiative to drive your accounts and assist your team members when required. You need to have extensive experience with
  <strong>
   Shopper Marketing
  </strong>
  , including developing strategies and executing campaigns. Managing events from initiation to completion. Understanding consumer purchasing behavior. There is a great deal of autonomy in the role and to be effective you must be extremely organised, with strong attention to detail and possess the ability to respond quickly, problem solve and prioritise effectively. You must also be able to work collaboratively within a team and across departments as this is something we pride ourselves on to deliver results. The ideal candidate is a dedicated, hardworking individual, who prides themselves on their commitment to excellent client service and is seeking exposure to major brands and campaigns and a supportive team environment.
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Brand Activation Account Manager

Ferrero

<p></p><div><div><div><div>Sales</div>
<div>Job ID:
<div>70977</div>
</div></div><div><div>İstanbul, TR (On-Site)</div>
<div><div>Permanent</div></div></div></div></div><div></div>
<br><div><div><div><p>Job Location: İstanbul
</p></div><div><p>İstanbul, T&uuml;rkiye.</p>
</div></div><div><div><p>Company description</p>
</div><div><p>Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.</p>
</div></div><div><div><p>Diversity Statement</p>
</div><div><p>Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.</p>
</div></div><div><div><p>About the Role:</p>
</div><div><p>We are looking for a strategic leader to take on the role of regional Head of Trade Marketing for Region T&uuml;rkiye who will be reporting to <b>Region Manager T&uuml;rkiye</b>. This role is critical to driving Ferrero&rsquo;s commercial success and acceleration by translating brand strategy into powerful in-market executions that influence shopper behavior and build brand love at the point of sale.</p>
<p>
As a senior leader and strategic partner to both commercial and brand teams, you will be responsible for shaping the regional trade marketing vision, leading high-impact activations leveraging on channel centricity, and fostering strong customer collaboration with key retailers to drive sustainable business growth.</p>
</div></div><div><div><p>Main Responsibilities:</p>
</div><div><p><b>Strategic Leadership:</b> Develop and lead Ferrero&rsquo;s trade and shopper marketing strategy tailored to market dynamics, channel maturity, and consumer preferences in the SPF arena.</p>
<p><b>
Shopper-Centric Planning:</b> Translate consumer and shopper insights into differentiated instore execution plans focusing on the main touchpoints (shelf, out-of-shelf, and check out) customized by channel and customer, across key brands and consumption occasions.</p>
<p><b>
Channel Excellence:</b> Define and lead best-in-class activation strategies across Modern Trade, Traditional Trade, eCommerce and Out of Home channels, ensuring maximum availability, visibility, conversion, and brand/portfolio consistency.</p>
<p><b>
Retailer Engagement:</b> Build strong customer collaboration, assess and implement the joint business planning program for selected customers leveraging the 4S framework (strong brands, strong execution capabilities, supply chain excellence, and sustainability to trade initiatives).</p>
<p><b>
Team Development:</b> Lead and mentor a high-performing trade marketing, shopper activation, and revenue management team, nurturing a culture of ownership, accountability, and results.</p>
<p><b>
Revenue Management:</b> Responsible for developing and executing pricing, promotion (ROI), and trade investment strategies to drive value maneuver and optimize revenue, profitability, and growth across channels and customer segments.</p>
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Performance Analysis:</b> Use retail data, shopper behavior insights, and category analytics to identify growth opportunities, track performance, and steer decisions.</p>
<p><b>
Cross-Functional Collaboration:</b> Act as a key liaison between marketing, sales, and supply chain teams to ensure sales forecast accuracy and synchronized execution of brand initiatives at trade level. Ensure compliance with the Group Sales and Order to Cash policy and performs the relevant control and monitoring driving convergence plans in strict collaboration with sales, finance and legal departments.</p>
</div></div><div><div><p>Who we are looking for:</p>
</div><div><p>You have a master&rsquo;s degree or equivalent, 12-15 years of seniority with progressive experience in trade marketing, shopper marketing, or commercial roles within leading FMCG companies. You are commercially astute with a track record of influencing category and revenue growth with excellent communication, negotiation, and relationship-building skills.</p><p><br>
You possess strong people leadership skills, with experience managing and developing teams in a regional setup. You are highly analytical with the ability to interpret shopper data and apply insights to commercial strategies. Additionally, you have experience in monitoring trade terms across channels and customers, as well as defining the right commercial strategy guidelines by channels and customers to foster the triple win strategy. You should also have experience in analyzing assortment and category pricing, developing and refining pack-price strategy to maximize reach and revenue, and leading pricing architecture to ensure alignment with brand positioning and profitability goals.</p>
</div></div><div><div><p>How to be successful in the role and at Ferrero:</p>
</div><div><p>Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.</p></div></div></div>
<br><div><h2 class="jobSectionHeader"><b>Our Application Process</b></h2><div><div><p>
We&rsquo;re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!</p></div></div><div><div><div><div><div><h5 class="jobSectionHeader"><b>
1. Apply</b></h5><p>
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
2. Assess</b></h5><p>
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
3. Interview</b></h5><p>
If the first interview goes well, you&rsquo;ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization</p></div></div></div></div></div></div><div></div>

Head of Trade Marketing

Richfeel Health & Beauty Pvt Ltd

<p><b>Job Role: Trade Marketing Manager </b></p><p><b>Company Website - www.richfeelnaturals.com</b></p><p><b>Key Responsibilities</b></p><p><b>1. Trade Strategy &amp; Planning</b></p><ul><li>Develop annual and periodic trade marketing plans aligned with overall business and brand objectives.</li><li>Plan promotional calendars, pricing strategies, and trade investment frameworks across channels.</li><li>Build and manage joint business plans with key accounts such as modern trade partners, salons, and beauty retailers.</li><li>Support new product launches and category expansion through structured trade plans.</li></ul><p><b>2. Channel &amp; Shopper Execution</b></p><ul><li>Ensure effective execution of in-store activations, POSM deployment, displays, sampling programs, and demonstrations.</li><li>Drive adherence to planograms and brand visibility standards across priority outlets.</li><li>Coordinate with vendors and field teams for timely and quality execution.</li><li>Monitor on-ground execution and suggest improvements where required.</li></ul><p><b>3. Sales Performance &amp; Monitoring</b></p><ul><li>Work closely with the Sales team to track sell-in and sell-out performance against plans.</li><li>Monitor SKU-wise and category-wise performance to identify opportunities or corrective actions.</li><li>Prepare and share periodic reports on retailer, channel, and campaign performance.</li><li>Support sales teams with insights and recommendations to improve performance.</li></ul><p><b>4. Promotional Calendar &amp; Campaign Management</b></p><ul><li>Plan and manage trade promotions including seasonal, festive, and new-launch campaigns.</li><li>Coordinate internal approvals and ensure timely execution of promotional activities.</li><li>Track promotion effectiveness and support data-driven improvements.</li><li>Manage and control promotional budgets in line with approved plans.</li></ul><p><b>5. Cross-Functional Collaboration</b></p><ul><li>Collaborate with Brand, Sales, Digital, Category, Finance, and Supply Chain teams for seamless execution.</li><li>Enable internal teams, distributors, and partners through training and communication on trade programs.</li><li>Coordinate with Supply Chain to ensure product availability during promotions and campaigns.</li><li>Act as a bridge between strategy and execution teams.</li></ul><p><b>6. Market, Competitor &amp; Shopper Insights</b></p><ul><li>Track competitor activities, pricing, promotions, and market movements.</li><li>Analyse shopper behaviour and channel trends to identify growth opportunities.</li><li>Provide actionable insights to refine trade strategies and execution approaches.</li><li>Support management with market intelligence and improvement recommendations.</li></ul><p><b>Candidate ProfileEducation</b></p><ul><li>MBA / PGDM in Marketing or equivalent qualification.</li></ul><p><b>Experience</b></p><ul><li>3&ndash;8+ years of experience in Trade Marketing, preferably in FMCG, Cosmetics, Beauty, or related consumer-driven industries.</li></ul><p><b>Key Skills &amp; Competencies</b></p><ul><li>Strong understanding of trade and distribution channels (GT, MT, salons, e-commerce).</li><li>Experience in trade planning, activation, and execution.</li><li>Strong analytical and Excel skills.</li><li>Ability to interpret sales and market data for decision-making.</li><li>Good negotiation, coordination, and stakeholder management skills.</li><li>Strong execution orientation and attention to detail.</li><li>Good communication and presentation abilities</li></ul><p>Job Type: Full-time</p><p>Pay: ₹800,000.00 - ₹1,200,000.00 per year</p><p>Application Question(s):</p><ul><li>What is your Current CTC?</li><li>What is your Excpected CTC?</li><li>Where do you stay in Mumbai?</li><li>Years of experience as a Trade Marketing Manager/Executive?</li></ul><p>Work Location: In person</p>

Trade Marketing Manager

Al Kabeer Group

<p><strong>Minimum of 15 years of experience in FMCG sales in UAE, with at least 5 years as Sales Manager, Key Account Manager (Carrefour, Lulu , Nesto & Coop) or Regional Sales Manager having independently handled a region / branch </strong></p><br/><ol type="1"><li><strong>Sales Operation</strong> - To deliver the business objective for the MT-7 key accounts and the Dubai branch operations. Manage a team of direct & indirect reporters comprising of Sales, merchandising, accounts and warehouse operations by having SOP for each role, ensure timely and correct recruitment, training and development.</li><li><strong>Key Account Management –</strong> Will directly manage the top 6-7 Key Accounts including Carrefour, Lulu, Nesto & the COOPs. Will be responsible for negotiation of BDAs and other visibility contracts. Quarterly / half yearly business reviews with these top customers. Monthly promotion & brand initiatives planning & execution in alignment with shopper marketing team.</li><li><strong>AOP Deliverables</strong> – Sales by volume & value monthly, quarterly & annual by categories & channels. To ensure that AOP plan is delivered within the assigned TME budget as aligned and agreed with the business. P&L responsibility for the assigned branch / region.</li><li><strong>Customer Accounts Receivables & DSO</strong> – Timely collection of the customer receivables as per the BDA terms. Ensure timely reconciliation of customers’ accounts by working closely with the branch accounts team. Report any unauthorized deductions by customers to the Head of Sales & Shopper marketing team and ensure the reversal of the same.</li><li><strong>Reporting & Business reviews</strong></li></ol><ul><li>Weekly / Monthly review with sales team</li><li> Weekly / Monthly review with Head of Sales & SMM</li><li>Monthly SnOP meeting with demand planning team to always ensure proper stock availability.</li><li>Market visits report to ensure full awareness of the level of exposure, implementation and developments in the stores</li><li>Competitor activity tracking & reporting</li><li>Monthly account receivable & reconciliation meeting with the accounts & sales team</li></ul>

Regional Key Accounts & Sales Manager

Beiersdorf

<div>
 Your Tasks
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 <strong>
  Market / Category Understanding
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   Strong understanding of the personal care and skincare landscape
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   Ability to translate consumer insights, Nielsen data, and household panel inputs into portfolio and activation strategies
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   Competence in identifying unmet needs, growth pockets, and opportunity spaces within Body Care
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  Creative Thinking &amp; GTM Execution
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   Proven ability to develop and execute impactful in-market communication and media plans
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   Experience partnering with creative and media agencies to deliver consumer-first, breakthrough campaigns
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   Strong understanding of digital and shopper marketing levers
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  Business Ownership
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   Sharp understanding of sales fundamentals &amp; KPIs, monthly performance tracking, forecasting, and competitiveness
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   Ability to work closely with Sales, Trade Marketing, and Shopper teams to drive execution excellence
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   Experience in building commercial plans, managing pricing discussions, and influencing internal stakeholders
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  In-Store Activation &amp; Promotions
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   Hands-on experience with in-store branding, promotions, activations, and retail merchandising execution
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   Ability to evaluate ROI and continuously optimize shopper-conversion initiatives
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  Data Fluency &amp; Analytical Rigor
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   Strong working knowledge of Nielsen, Household Panel, Kantar, and other syndicated datasets
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   Ability to analyze performance, identify growth drivers, and create structured action plans
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  Collaboration &amp; Leadership
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   Ability to lead projects end-to-end and influence cross-functional stakeholders including Sales, Supply Chain, Finance, Media, and Agencies
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   Structured communicator with strong project management skills and an ownership mindset
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 Your Profile
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  Qualifications
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   Master Degree or bachelor&rsquo;s degree in Marketing, Business Administration, and other related fields.
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   Overall experience of 5-8 yrs with rich experience in Sales and Marketing (Product / Brand Manager) in FMCG Companies.
  </li>
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   Strong analytical, project management, strategic thinking skills.
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   Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill
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   Very good command in English both spoken and written
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  </li>
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 At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
 <br/>
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 Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
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 Additional information
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 <br/>
 If you have any questions, please contact Kartik Kulshrestha - Talent Acquisition Lead.
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</div>


Senior Product Manager

Nestlé

<p><b>Main Purpose of Job</b><br>
Execute overall category development &amp; growth within the country, by driving focus on Channel/customer plans based on shopper insights, while implementing the commercial execution agenda. Combined with delivering the compelling selling stories for the customers within the country, to deliver on the categories strategies and growth expectations.<br>
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<b>A DAY IN THE LIFE &hellip;</b><br>
Commercial Process: Input into the ICP process within the respective category/categories within their respective OPCs/countries to ensure timely cross-functional input, with alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms. Ensure customer plans are aligned to the cluster category and channel priorities<br>
Strategic Revenue Management (SRM): Implement Strategic Revenue Management as a way of working for the category, ensuring opportunities are worked on during the key times of year e.g. ICP and becomes part of the day to day working for the GD community in the OPC, for the category. Category insights to be fed into the MBPC process.<br>
Category Strategy : implement the Omni-Channel Category strategy, delivering Customer, Category &amp; Nestle Growth (The triple win). Drive the relationships with the prioritised customers in order to be the preferred supplier through a deep understanding of their needs<br>
Channel 360: Execute the channel plans to win at the Point of Purchase, within the country, for the category. Ensure category specificities are understood and aligned where it could impact the overall cluster approach.<br>
Shopper: Ensure the needs of the category in the country/OPC are met by executing the shopper research agenda. Drive the understanding of the shopper in the category internally and with key customers, ensuring commercial plans have shopper data &amp; insights embedded throughout.<br>
<br>
<b>ARE YOU A FIT?</b><br>
2-3 years of experience in a commercial role (Sales/Marketing) with a proven track record of delivering on results while being able to: - Solid understanding of Shopper need states, trends &amp; shopping missions- Solid underdstanding of Wholesalers, Hypermarkets, E-retailers, convenience etc.), their Strategies &amp; trends with a full overview on the retaill landscape - Good commercial understanding pricing &amp; promotions<br>
Core knowledge of the 10 Nestl&eacute; Corporate Business Principles and expert knowledge in our areas of responsibility.
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Strong knowledge of key business processes (ICP, MBP &amp; DF, DCG, BBNW, Marketplace)
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Nestle Management and Leadership principles.
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Strong understanding of shopper, market intelligence sources, category/channel/shopper trends.
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Deep knowledge of key commercial functions and priorities. Customer Management.</p>

Associate Manager, Commercial Development

Dentsu

<div></div><div><div>Job Description:</div><ul><li>
Temporary role starting 01/09 until 02/06</li><li>
40hrs a week, during business hours</li><li>
Experience with retail and shopper marketing is a must</li><li>
W2 only, must be based in the US.</li></ul><div></div><div><div>
We are seeking an experienced and talented Senior Designer to join our creative team at dentsu. In this role, you will play a pivotal part in conceptualizing and executing visually compelling solutions across shopper marketing, retail display, and omnichannel programs. You&rsquo;ll collaborate with a multidisciplinary team to translate client briefs into designs that not only meet aesthetic standards but also drive strategic business objectives. This is an exciting opportunity to showcase your creativity, technical expertise, and ability to think strategically in a fast-paced environment.</div><div></div><div>
Key Accountabilities</div><div>
Conceptual Development</div><ul><li>
Generate innovative ideas and design concepts that align with client objectives, brand guidelines, and shopper marketing strategies.</li><li>
Contribute to brainstorming sessions for retail activations, in-store displays, and below-the-line campaigns.</li></ul><div>
Design Execution</div><ul><li>
Produce high-quality visual designs across retail, experiential, print, and digital platforms, including branding, point-of-sale materials, and omnichannel assets.</li><li>
Ensure designs are adaptable for multiple retailers and environments.</li></ul><div>
Collaboration</div><ul><li>
Work closely with account managers, copywriters, and other creatives to integrate design elements into comprehensive shopper and retail campaigns.</li><li>
Partner with 3D specialists and production teams to bring display concepts to life.</li></ul><div>
Project Management</div><ul><li>
Manage multiple projects simultaneously, meeting deadlines while maintaining exceptional attention to detail and quality standards.</li></ul><div>
Innovation &amp; Trends</div><ul><li>
Stay current on emerging design trends, tools, and technologies, particularly in retail and shopper marketing, and apply them to elevate creative output.</li></ul><div>
Qualifications</div><ul><li>
Proven experience in shopper marketing, retail display, or omnichannel campaigns.</li><li>
Strong conceptual and executional design skills; ability to translate strategy into compelling visuals.</li><li>
Proficiency in Adobe Creative Suite; familiarity with 3D design tools (e.g., 3ds Max) is a plus.</li></ul></div><div></div><div>
Additional Information</div><div>
At dentsu, we believe great work happens when we&rsquo;re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.</div><div></div><div>
The hourly pay range for this position is $ 44.13 - $ 71.65. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays in accordance with dentsu policy, as well as safe and sick time. This position is not eligible for any other benefits or other compensation.</div><div>
To begin the application process, please click on the &ldquo;Apply&rdquo; button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.</div><div></div><div>
#LI-EH1</div><div></div><div>
Location:</div>
USA - Remote - New York<div></div><div>
Brand:</div>
Dentsu Creative<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Temporary<div></div><div><div><div>
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.</div></div><div></div><div><div><br>
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to <div>ApplicantAccommodations@dentsu.com</div> by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.</div></div></div></div>

Sr. Designer, Creative Development - Temporary

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