social media campaign manager

Gardens Alive

<div>Description:

Job Summary
Gardens Alive! Inc., owner of popular gardening brands such as Breck&rsquo;s, Gurney&rsquo;s Seed &amp; Nursery Co., Spring Hill Nurseries and several others, is seeking a talented, innovative self-starter to fulfill a role as a Social Media Campaign Manager. This role will be a tool to drive customer acquisition and revenue growth across our portfolio of gardening brands through strategically paid social campaigns. This role will be responsible for planning, executing, optimizing, and analyzing paid social advertising across platforms such as Meta (Facebook/Instagram), and other emerging channels.
The ideal candidate combines performance marketing expertise, creative testing strategy, and strong analytical skills to scale profitable campaigns while improving customer acquisition efficiency.
Essential Duties and Responsibilities
Campaign Strategy &amp; Execution<ul><li>Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others</li><li>Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars</li><li>Manage budgets to maximize ROAS, CPA efficiency, and revenue growth</li><li>Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns</li></ul>
Optimization &amp; Testing<ul><li>Conduct ongoing creative, audience, and bidding tests to improve campaign performance</li><li>Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV</li><li>Develop structured A/B testing frameworks for creatives, messaging, and offers</li><li>Identify and scale winning creatives and audiences</li></ul>
Creative Collaboration<ul><li>Partner with the creative and brand teams to develop high-performing ad creative</li><li>Provide clear creative briefs based on performance data and audience insights</li><li>Ensure ads align with brand voice and seasonal gardening themes</li></ul>
Data &amp; Performance Analysis<ul><li>Monitor daily campaign performance and provide actionable insights</li><li>Build reports and communicate performance trends</li><li>Provide recommendations to improve overall paid media efficiency and growth</li></ul>
Cross-Team Collaboration<ul><li>Work closely with ecommerce, creative, and analytics teams to align acquisition strategies</li><li>Support integrated campaigns with email, search, and print channels</li><li>Coordinate campaign timing with product launches and promotional events</li></ul>
Requirements:

Knowledge /Skills/Abilities<ul><li>1+ year of paid social media advertising experience</li><li>Strong expertise in Meta Ads Manager (Facebook &amp; Instagram)</li><li>Experience managing six-figure+ monthly ad budgets</li><li>Proven track record improving ROAS and lowering CPA</li><li>Experience with conversion tracking, pixel implementation, and attribution</li><li>Strong analytical skills with experience using tools like Google Analytics, Looker, or similar</li><li>Ability to interpret data and translate insights into actionable campaign improvements</li></ul>
Preferred Qualifications<ul><li>Experience in ecommerce or direct-to-consumer brands</li><li>Familiarity with seasonal retail or gardening/home categories</li><li>Experience advertising on Pinterest, TikTok, or other emerging platforms</li><li>Knowledge of creative testing frameworks and performance creative strategy</li><li>Experience with feed-based dynamic ads and catalog campaigns</li></ul>
Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Customer Acquisition Cost (CPA)</li><li>New Customer Growth</li><li>Conversion Rate Improvements</li><li>Campaign Scaling Efficiency</li></ul>
Physical Requirements:<ul><li>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.</li><li>The position is regularly required to sit at a desk/computer.</li></ul>
Gardens Alive is an equal opportunity employer</div>

Paid Social Media Campaign Manager

MCG Talent

<div>
 
 We are currently hiring for a Social Media Manager to work for a client in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style.
 
 
 
 
 
 The Role As
 
 Social Media Marketing Manager
 
 , you will take a hands-on role in executing our marketing vision. You will be responsible for driving integrated campaigns across digital, social media, and influencer marketing, ensuring alignment with the brand&rsquo;s identity. This includes both strategic and operational responsibilities- from ideation and planning to execution and performance analysis.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 &bull; Plan and create strategies focusing on awareness, engagement, and conversion.
 
 
 &bull; Manage the day-to-day operations of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publishing, and community engagement, running Google &amp; Meta ads.
 
 
 &bull; Contribute creatively to campaign ideation, brand storytelling, and audience engagement strategies.
 
 
 &bull; Drive marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content delivery.
 
 
 &bull; Create and manage a content calendar, tag &amp; organize relevant assets by creating an asset library, manage hashtags, &amp; identify relevant occasions and opportunities for sales and special offers.
 
 
 &bull; Identify and manage influencer partnerships to amplify brand presence and drive product interest.
 
 
 &bull; Copywrite social media content and eMail blasts. Plan, send, measure, and optimize eMail blasts. &bull; Track, analyze, and report on campaign performance metrics (social media, email, influencer) and suggest optimizations based on insights.
 
 
 &bull; Stay informed on industry trends, competitive activity, and customer behavior to help inform marketing decisions and identify growth opportunities.
 
 
 
 
 
 
 Job requirements:
 
 
 
 &bull; 2&ndash;5 years of experience in a social media, content, or brand/marketing role in the UAE, ideally in fashion, lifestyle, or eCommerce.
 
 
 &bull; Experience managing social platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars.
 
 
 &bull; Familiarity with influencer marketing and content collaborations.
 
 
 &bull; Hands-on experience with Klaviyo, G-Suite, and social media scheduling tools (e.g. Hootsuite).
 
 
 &bull; Experience with Adobe Suite, or other creative tools.
 
 
 &bull; Strong English communication skills (written &amp; spoken); Arabic language skills are a strong plus.
 
 
 &bull; Bachelor's degree in Marketing, Communications, or a related field preferred.
 
</div>

Social Media Marketing Manager

Fortray Global Services LTD

<div>Social Media Manager (Strategy, Brand Campaigns &amp; Video Content)
Location: PIA ROAD, Johar Town ( Lahore Office) 
Employment Type: Full‑time 
Department: Marketing / Digital
What we&rsquo;re actually looking for
We need a hands-on Social Media Manager who can build the strategy, own and maintain always on and campaign programmes across all channels, and run video and content production from brief to publish. You&rsquo;ll translate business goals into channel specific plans, keep the brand consistent across touchpoints, and partner with designers, videographers, and stakeholders to deliver campaigns that drive measurable impact.
Role Summary
You will lead our social presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube (and others as relevant). The role combines strategic planning, brand campaign ownership, and content/VFXlight video production using ai or editing tools with daily community management and performance reporting. Success looks like growth in brand awareness, engagement, quality traffic/leads, and a clear ROI story.
Key Responsibilities
Strategy &amp; Planning<ul><li>
Develop channel specific social media strategies to increase brand awareness, engagement, and community growth.</li><li>
Analyze long-term needs of the social programme and propose quarterly strategy updates to leadership, aligning with the broader digital marketing plan.</li><li>
Build integrated campaign plans (objectives, audiences, messaging, content formats, media mix, timelines, KPIs).</li></ul>
Brand Campaign Ownership<ul><li>
Plan, launch, and maintain always on and burst campaigns (organic and paid), ensuring creative excellence and consistency with brand guidelines.</li><li>
Set measurable goals for each campaign, track performance in real time, and demonstrate ROI with clear insights and recommendations.</li><li>
Partner with design, performance marketing, SEO/Content, and Sales to deliver cohesive, full funnel activity.</li></ul>
Content &amp; Video Production<ul><li>
Own the content calendar (copy, creative, shortform video, carousels, stories, reels, shorts, thought leadership posts).</li><li>
Script, brief, and/or edit short‑form videos (e.g., Reels, Shorts, LinkedIn clips); coordinate shoots; manage basic editing and subtitles where needed.</li><li>
Create or brief multimedia assets (graphics, infographics, motion snippets) and maintain brand voice and visual identity.</li></ul>
Publishing, Community &amp; Governance<ul><li>
Schedule and publish posts across channels; monitor and respond to comments, DMs, and community feedback in a brand safe, timely way.</li><li>
Run competitions and social activations to drive reach and participation.</li><li>
Ensure brand, legal, and platform compliance (usage rights, disclosures, accessibility best practices).</li></ul>
Analytics &amp; Reporting<ul><li>
Build monthly and quarterly reports on performance and emerging trends; translate data into decisions (content mix, posting cadence, budget shifts).</li><li>
Track channel health (engagement rate, follower growth, sentiment, video retention) and campaign KPIs (CTR, CVR, cost per result, assisted contribution to pipeline).</li></ul>
Teamwork &amp; Leadership<ul><li>
Manage and mentor junior team members and freelancers (copy, design, video), providing feedback and direction.</li><li>
Liaise with Cross functional stakeholders to align on priorities and deliver a holistic, effective online marketing strategy.</li></ul>
Qualifications
Must-haves<ul><li>
3&ndash;5+ years in social media management with proven strategy ownership and brand campaign delivery (organic + paid).</li><li>
Portfolio that shows end-to-end campaign work and shortform video (Reels/Shorts/LinkedIn) including content calendars and performance outcomes.</li><li>
Strong copywriting and editorial judgement; confident turning complex topics into engaging social stories.</li><li>
Comfortable with hands-on video workflows (briefing, shooting coordination, basic editing, captions).</li><li>
Proficiency with platform analytics and common tools (e.g., GA4, LinkedIn analytics, Meta Business Suite, Hootsuite/Buffer/Later).</li><li>
Data driven mindset: able to set targets, build dashboards, and present results to execs.</li><li>
Excellent stakeholder management, prioritisation, and project management skills.</li></ul><ul><li>
Comfortable with hands-on video workflows (briefing, shooting coordination, basic editing, captions).</li><li>
Proficiency with platform analytics and common tools (e.g., GA4, LinkedIn analytics, Meta Business Suite, Hootsuite/Buffer/Later).</li><li>
Data driven mindset: able to set targets, build dashboards, and present results to execs.</li><li>
Excellent stakeholder management, prioritization, and project management skills.</li></ul>
Nice to haves<ul><li>
Experience in B2B or services environments (e.g., technology, cybersecurity, IT).</li><li>
Basic design skills (Canva/Adobe Express; familiarity with Premiere Pro/Cap Cut a plus).</li><li>
Paid social experience (LinkedIn Ads, Meta Ads) and familiarity with UTM discipline and funnel reporting.</li><li>
Experience collaborating in tools like Notion, or Jira as we are using Microsoft List.</li></ul></div>

Social Media Manager

MEP Pakistan

We are looking for a creative and results-driven Social Media Marketing Expert to manage and grow our social media presence. The ideal candidate should have experience in content creation, social media strategy, and running successful marketing campaigns.Key Responsibilities:<ul><li>Manage and grow social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.)</li><li>Create engaging posts, reels, stories, and captions</li><li>Plan and execute social media marketing strategies</li><li>Run and optimize paid social media ad campaigns</li><li>Monitor analytics and prepare performance reports</li><li>Respond to comments and messages to engage with the audience</li><li>Stay updated with the latest social media trends and algorithms</li></ul>Requirements:<ul><li>Proven experience in social media marketing</li><li>Strong knowledge of Facebook Ads Manager and other ad platforms</li><li>Experience with tools such as Canva or other content creation tools</li><li>Good understanding of social media algorithms and engagement strategies</li><li>Strong communication and writing skills</li><li>Ability to analyze campaign performance and improve results</li></ul>Preferred Qualifications:<ul><li>Experience working with eCommerce or online businesses</li><li>Basic knowledge of digital marketing and SEO</li><li>Portfolio or examples of previous social media work</li></ul>How to Apply: Interested candidates should apply with their resume and portfolio showcasing their social media work and campaign results.For more details contact us at &ldquo;hr@meprange.com&rdquo;Company Location: IT Tower, Gulberg Lahore, Pakistan.Job Type: Full-timePay: Rs60,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Your Age?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Social Media: 2 years (Required)</li></ul>Work Location: In person

SBH Fashion

<div>
 
 Job Title: Social Media Manager
 
 
 
 
 Position Overview
 
 
 
 We are seeking a highly organized, trend-savvy, and proactive Social Media Manager to support and execute the social strategy for the company. This role will work closely with the Social Media Director to bring campaigns and daily content to life across platforms including Instagram, TikTok, and emerging channels.
 
 
 The ideal candidate is deeply immersed in social media culture, understands fast-moving content environments, and can seamlessly balance planning with real-time execution.
 
 
 
 Key Responsibilities
 
 
 
 
 Social Strategy Execution
 
 
 
 <ul>
 <li>
 Partner with the Social Media Director to execute a cohesive social media strategy aligned with business and brand goals
 </li>
 <li>
 Translate high-level strategy into daily content plans and actionable initiatives
 </li>
 <li>
 Support growth, engagement, and conversion across all platforms
 
 
 </li>
 </ul>
 
 Channel Management
 
 
 
 <ul>
 <li>
 Oversee day-to-day management of social channels including Instagram, TikTok, and others
 </li>
 <li>
 Schedule, publish, and optimize content across platforms
 </li>
 <li>
 Ensure consistency in voice, tone, and brand messaging
 
 
 </li>
 </ul>
 
 Content Calendar &amp; Campaign Planning
 
 
 
 <ul>
 <li>
 Own and manage the social content calendar across all platforms
 </li>
 <li>
 Plan and execute campaigns, launches, and key brand moments
 </li>
 <li>
 Coordinate content timing with product drops, partnerships, and marketing initiatives
 
 
 </li>
 </ul>
 
 Trend Monitoring &amp; Cultural Relevance
 
 
 
 <ul>
 <li>
 Stay current on social trends, viral content, and cultural moments&mdash;especially on TikTok
 </li>
 <li>
 Proactively identify opportunities to engage in real-time conversations and trends
 </li>
 <li>
 Bring fresh, relevant ideas to keep content timely and competitive
 
 
 </li>
 </ul>
 
 Performance Tracking &amp; Optimization
 
 
 
 <ul>
 <li>
 Monitor daily and weekly performance metrics across platforms
 </li>
 <li>
 Provide insights and recommendations to improve engagement and reach
 </li>
 <li>
 Support testing and optimization of content formats and posting strategies
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Work closely with creative, marketing, and production teams to execute content
 </li>
 <li>
 Collaborate with the Social Media Director on campaign strategy and reporting
 </li>
 <li>
 Assist in coordinating content captured by internal teams or talent
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3&ndash;6+ years of experience in social media management or digital marketing
 </li>
 <li>
 Strong understanding of Instagram, TikTok, and emerging social platforms
 </li>
 <li>
 Experience managing content calendars and executing campaigns
 </li>
 <li>
 Excellent organizational and time-management skills
 </li>
 <li>
 Strong written communication and understanding of brand voice
 </li>
 <li>
 Analytical mindset with the ability to interpret social performance data
 
 
 </li>
 </ul>
 Salary $100,000-$115,000
 
 
</div>

IMPETUS EXECUTIVE

<div>
 
 We are looking for a
 
 Social Media &amp; Digital Marketing Manager
 
 to lead and elevate our digital presence across the
 
 Middle East, Africa, and Turkey
 
 for a leading sanitaryware and bathroom solutions brand.
 
 
 
 
 
 This role will be responsible for developing and executing
 
 digital, social media, and influencer marketing strategies that strengthen brand visibility, drive engagement, and generate leads across key markets.
 
 
 
 
 
 
 The ideal candidate combines strategic thinking with hands-on digital execution and has a strong understanding of design, architecture, interiors, and lifestyle-driven marketing.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Digital &amp; Social Media Strategy
 
 
 <ul>
 <li>
 Develop and implement regional social media and digital marketing strategies aligned with business and brand objectives.
 </li>
 <li>
 Manage and grow brand presence across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.
 </li>
 <li>
 Define content direction that showcases bathroom solutions, product innovation, design inspiration, and architectural projects.
 </li>
 </ul>
 
 
 
 
 
 Influencer &amp; Community Engagement
 
 
 <ul>
 <li>
 Identify, build, and manage relationships with influencers, architects, interior designers, and digital creators.
 </li>
 <li>
 Lead influencer collaborations and partnerships to strengthen brand credibility and reach within the design and architecture community.
 </li>
 </ul>
 
 
 
 
 
 Campaign &amp; Content Management
 
 
 <ul>
 <li>
 Oversee digital campaigns and content planning, including product launches, design storytelling, designer collaborations and brand initiatives.
 </li>
 <li>
 Ensure consistent and high-quality content across all digital platforms.
 </li>
 </ul>
 
 
 
 
 
 Performance &amp; Analytics
 
 
 <ul>
 <li>
 Monitor campaign performance, engagement, and digital analytics.
 </li>
 <li>
 Use insights to continuously optimize digital performance, audience growth, and lead generation.
 </li>
 </ul>
 
 
 
 
 
 Regional Coordination
 
 
 <ul>
 <li>
 Coordinate and execute global digital initiatives across Middle East &amp; Turkey markets.
 </li>
 <li>
 Manage and collaborate closely with the regional digital agency to ensure effective campaign delivery.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with global teams as well as local sales, product, and marketing teams to support launches, promotions, and brand initiatives.
 </li>
 <li>
 Ensure digital activities support business growth and brand positioning across the region.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 7&ndash;10 years of experience in digital marketing, social media management, or influencer marketing.
 </li>
 <li>
 Strong knowledge of digital platforms, content strategy, and influencer ecosystems.
 </li>
 <li>
 Experience in sanitaryware, bathroom solutions, building materials, tiles, architecture, or interior design industries is highly preferred.
 </li>
 <li>
 Proven ability to manage regional campaigns and external agencies.
 </li>
 <li>
 Strong analytical mindset with experience using digital performance and analytics tools.
 </li>
 <li>
 Excellent communication and stakeholder management skills.
 </li>
 <li>
 Arabic language skills are a plus.
 </li>
 </ul>
 
 
</div>

Social Media & Digital Marketing Manager – Middle East&Turkey

THESKINFIT

About TheSkinFitTheSkinFit is a leading cosmetics eCommerce platform offering a wide range of beauty and cosmetic products. We are looking for a creative, trend-aware, and self-driven Content Creator who can bring our brand to life through engaging storytelling and high-impact digital content.We are looking for an experienced Social Media Manager to assist in the planning, implementation, and optimization of our online marketing initiatives. This individual will collaborate extensively with cross-functional teams and has a comprehensive knowledge of different digital marketing channels and tactics.Key Responsibilities:● Manage content calendars/schedulers and ensure consistent branding and messaging across all digital channels.● Assist in Creating engaging content for all social media channels, including Meta, TikTok, and YouTube.● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.● Generate dynamic content in collaboration with designers and video editors, that promotes audience interaction, increases audience presence on company sites, and encourages participation.● Monitor social media progress using web analytic tools and develop ways to improve.● Develop and execute digital marketing campaigns across various channels such as emailmarketing, social media, and display advertising.● Prepare regular reports on campaign performance and provide insights for improvement.● Assist in creating content strategies for PR and content creation purposes.Office Location: MACHS, Karachi Timings: 10 am till 7 pm Working Days: Monday to Friday Email us your resume and portfolio or sample of content directly at careers@theskinfit.comJob Type: Full-timePay: From Rs75,000.00 per monthApplication Question(s):<ul><li>Which social media platforms (Meta, TikTok, YouTube, etc.) have you managed professionally, and which do you find most effective for driving high engagement?</li><li>How many years of experience do you have managing professional social media accounts?</li><li>Please provide a link to a portfolio or a specific campaign you are proud of.</li><li>Are you comfortable in front of the camera, since we mainly focus on creating in-house reels and videos?</li></ul>Work Location: In person

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