social media director

Emerson Coast

<p><b>Social Media Director</b></p><p>Emerson Coast | Fayetteville, Arkansas</p><p>Most brands chase trends.</p><p>We study them, test them, refine them&hellip; and help our customers wear them first.</p><p>We&rsquo;re not looking for someone to &ldquo;run social.&rdquo;</p><p>We&rsquo;re looking for someone who can <b>turn attention into demand</b> &mdash; and content into real growth.</p><p>Someone who sees a trend emerging and already has three ideas for how to use it.</p><p>Someone who understands that great creative isn&rsquo;t accidental &mdash; it&rsquo;s intentional, tested, and continually improved.</p><p>If you&rsquo;re obsessed with what makes content perform &mdash; and why people actually buy &mdash; keep reading.</p><p><b>About Emerson Coast</b></p><p>We create completely custom sorority apparel &mdash; from trend-forward retail-inspired styles to fully custom cut-and-sew pieces.</p><p>Our customers care deeply about style, fit, fabric, and details.</p><p>They don&rsquo;t want generic merch.</p><p>They want something their chapter is genuinely excited to wear.</p><p>Our job is to help them create it.</p><p>And social content plays a huge role in inspiring that demand.</p><p><b>The Opportunity</b></p><p>We&rsquo;re looking for a <b>Director of Social &amp; Growth</b> to lead and evolve our social presence into a true growth engine.</p><p>You&rsquo;ll help shape:</p><ul><li>the creative direction of our content</li><li>the strategy behind what we post and why</li><li>how organic social supports paid media performance</li><li>how influencer and UGC content feeds our pipeline</li><li>how trends translate into demand</li><li>how content ultimately drives real revenue</li></ul><p>You&rsquo;ll have strong support from an existing team that understands the brand and cares deeply about style &mdash; while also having the opportunity to help shape and build the right structure around you as we grow.</p><p>Your role is to help guide the vision, sharpen the strategy, and elevate performance.</p><p><b>What You&rsquo;ll Own</b></p><ul><li>Social media strategy across Instagram and TikTok</li><li>Creative direction for high-performing content</li><li>Identifying trends early and translating them into content opportunities</li><li>Partnering with our team to continually improve content quality</li><li>Helping ensure content connects to real business outcomes</li><li>Collaborating on paid social creative strategy</li><li>Developing repeatable frameworks for content that performs</li><li>Working with influencer and UGC creators to generate content that feels authentic and on-trend</li><li>Helping shape the voice and feel of the brand</li></ul><p><b>What Makes Someone Great in This Role</b></p><p>You naturally notice:</p><ul><li>what brands are gaining traction</li><li>what styles are trending on campus</li><li>what content feels current vs outdated</li><li>what makes someone stop scrolling</li><li>what makes content feel aspirational but still relatable</li></ul><p>You understand that:</p><p>Great social isn&rsquo;t about posting more.</p><p>It&rsquo;s about posting better.</p><p>You enjoy:</p><p>testing ideas</p><p>refining creative</p><p>studying what works</p><p>building systems that improve performance over time</p><p>You&rsquo;re both creative AND strategic.</p><p>You have strong opinions, but you&rsquo;re also curious and always learning.</p><p><b>Experience &amp; Requirements</b></p><p>We&rsquo;re less focused on a specific background and more focused on demonstrated ability.</p><p>Strong candidates will likely have:</p><ul><li>6+ years experience in social media, brand marketing, content strategy, or growth roles</li><li>experience shaping content strategy that drives measurable business outcomes</li><li>strong creative instincts combined with a performance mindset</li><li>experience collaborating with designers, creators, or content teams</li><li>familiarity with Instagram and TikTok as growth channels</li><li>experience identifying trends and translating them into content ideas</li><li>comfort using data to refine creative direction</li></ul><p>Bonus experience (not required):</p><ul><li>fashion, lifestyle, beauty, or DTC brand experience</li><li>experience working with influencers or UGC creators</li><li>experience collaborating on paid social creative strategy</li><li>experience helping build or scale a content function</li></ul><p>We value curiosity, taste, and ownership mindset just as much as specific credentials.</p><p><b>Location</b></p><p>Based in Fayetteville, Arkansas (relocation support available for the right candidate).</p><p><b>Compensation</b></p><p>Competitive salary plus performance-based bonus, with total compensation expected to fall in the $100,000 &ndash; $130,000 range depending on experience and impact.</p><p><b>Why This Role is Unique</b></p><p>You won&rsquo;t just be managing an existing machine.</p><p>You&rsquo;ll help build it.</p><p>You&rsquo;ll have meaningful influence on brand direction.</p><p>You&rsquo;ll help shape how thousands of college women experience our brand.</p><p>And your work will directly impact growth.</p><p><b>Ready to Make Your Mark?</b></p><p>If you&rsquo;re excited by the challenge of building something that&rsquo;s both highly creative and highly effective, we&rsquo;d love to hear from you. Apply directly here.</p><p>Pay: $100,000.00 - $130,000.00 per year</p><p>Benefits:</p><ul><li>401(k) matching</li><li>Health insurance</li><li>Paid time off</li><li>Parental leave</li><li>Relocation assistance</li></ul><p>Application Question(s):</p><ul><li>How many years have you directly owned social media strategy for a brand?</li><li>Have you been directly responsible for improving engagement, follower growth, or conversion performance on social media for a brand?</li><li>How many years of experience do you have managing paid social campaigns (Meta, TikTok)</li><li>How many years have you led content direction (guiding creators, videographers, designers)?</li><li>Do you have professional experience managing Instagram AND TikTok accounts for a brand?</li></ul><p>Ability to Relocate:</p><ul><li>Fayetteville, AR 72703: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Social Media Director

Two Rivers Coffee

<p><b>Overview</b><br/>The <b>Social Media Director</b> is a high-level strategic role responsible for shaping our brand's voice and driving massive community growth across all digital platforms. This individual will bridge the gap between creative storytelling and hard data, ensuring that every piece of content from high-production reels to &quot;scrappy&quot; community interactions translates into measurable brand equity and sales velocity.</p><p>Key Responsibilities</p><ul><li><b>Strategic Vision:</b> Develop and execute a comprehensive social media strategy that aligns with long-term business goals, focusing on aggressive market share expansion and viral growth.</li><li><b>Content Innovation:</b> Oversee the production of thumb-stopping visual content, including short-form video (Reels/TikTok), emerging tech integrations (AI/VR), and high-impact photography.</li><li><b>Platform Management:</b> Direct the brand&rsquo;s presence across Instagram, TikTok, Meta, and emerging social commerce platforms like TikTok Shop to optimize conversion and retail visibility.</li><li><b>Data-Driven Optimization:</b> Analyze performance metrics and consumer sentiment to pivot strategies in real-time, ensuring a high ROI on both organic and paid social spend.</li><li><b>Cross-Functional Leadership:</b> Collaborate with design and branding teams to ensure social content complements physical packaging and retail presence, maintaining a &quot;pop on the shelf&quot; mentality across the digital landscape.</li><li><b>Community &amp; Influencer Ecosystem:</b> Build and manage a network of creators and brand advocates to amplify reach and foster an authentic, highly engaged community.</li></ul><p>Required Skills &amp; Experience</p><ul><li><b>Experience:</b> 7+ years in social media marketing or digital strategy, ideally with a background in high-growth consumer goods (CPG) or lifestyle brands.</li><li><b>Platform Expertise:</b> Deep technical knowledge of Meta, TikTok Shop, and social listening tools.</li><li><b>Creative Eye:</b> A strong pulse on internet culture and the ability to identify &quot;the next big thing&quot; before it hits the mainstream.</li><li><b>Analytical Mindset:</b> Proficiency in translating complex data into actionable insights that drive sales and engagement.</li><li><b>Communication:</b> Exceptional copywriting skills with the ability to adapt brand voice for various demographics and platform nuances.</li><li><b>Growth Mindset:</b> Obsessed with scale, velocity, and outperforming the competition.</li><li>Exceptional relationship management skills with the ability to collaborate across teams and external partners</li></ul><p>Join us as we elevate our digital presence through innovative storytelling, strategic marketing initiatives, and meaningful community engagement. Your creativity will help shape our brand&rsquo;s future while delivering measurable results that resonate globally!</p><p>Pay: $40,000.00 - $49,921.70 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Flexible schedule</li></ul><p>Work Location: In person</p>

<div><div><ul><li>Boston, Massachusetts</li><li>
Marketing/Media/Communications</li><li>
full-time</li><li>
Works from an office location</li><li>
USD $155,000.00/Yr.</li><li>
USD $200,000.00/Yr.</li></ul><div><div><div><div><div>
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Job Description
</b></h2><div><p>Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world&rsquo;s largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.</p><p></p><p><b>
Summary
</b></p><p>This role will lead FM's global social media presence across platforms, providing strategic oversight and driving day-to-day execution. This role shapes how FM shows up in the market as a B2B leader, elevating executive and subject-matter thought leadership, supporting commercial priorities (including demand generation), and enabling consistent, high-impact storytelling across regions and businesses.</p><p></p><p>
Responsibilities include a blend of strategy and execution: able to set a multi-year vision, build operating rhythms and governance, and personally driving high-quality execution across content, community, platforms, paid/organic alignment, measurement, and reputation protection. This leader also brings effective AI fluency, applying AI-enabled tools to accelerate insight generation, content development, and optimization while ensuring appropriate human judgment, brand standards, and use.</p><p></p><p><b>
Schedule &amp; Location</b></p><p>
This position can be based at one of the following FM locations; Boston, MA, NYC, NY, Norwood, MA or Johnston, RI. This is a full-time office-based position with flexibility for two remote working days each week, based on business needs.</p><p></p><p>
Domestic and international travel is required ~10% throughout the year.</p><p></p><p><b>
Responsibilities</b></p><ul><li><p>
Own and continuously evolve FM&rsquo;s global social media strategy aligned to business objectives, with a clear B2B point of view tailored to FM&rsquo;s priority audiences (e.g., C-suite leaders, risk managers, brokers, and industry stakeholders).</p></li><li><p>
Define a differentiated content and channel strategy that advances FM&rsquo;s leadership narrative and supports priority initiatives (e.g., demand generation and product/industry programs).</p></li><li><p>
Lead global platform expansion and governance, including launching and scaling region/country-specific presences where strategically important (mirroring the approach referenced internally, such as country-specific LinkedIn showcase pages).</p></li><li><p>
Establish an experimentation roadmap to evaluate and launch new platforms and formats (e.g., emerging channels, new ad formats, influencer and creator partnerships), with clear business cases and success metrics.</p></li><li><p><b>
Executive Social Media &amp; Thought Leadership Engine</b></p><ul><li><p>
Build and run an executive social media program that amplifies the voices of FM leadership and subject matter experts, increasing visibility and credibility through consistent, high-quality thought leadership.</p></li><li><p>
Partner closely with teammates in Marketing, Communications, PR, and key leaders to identify themes, craft narratives, and establish content that is authentic and aligned to business priorities.</p></li><li><p>
Provide strategic counsel to senior leaders on social presence, platform behavior, and reputation considerations in high-visibility moments.</p></li></ul></li><li><p><b>
Execution Excellence: Content, Publishing, Community, and Campaigns</b></p><ul><li><p>
Own the global social content operating model: editorial planning, content development, publishing cadence, creative standards, community engagement, escalation, and performance optimization.</p></li><li><p>
Ensure social supports integrated marketing motions (e.g., campaigns, events, reports/webinars) as an &ldquo;always-on&rdquo; continuity layer &mdash; and that content is adapted appropriately by platform, audience, and region.</p></li><li><p>
Improve social contribution to B2B pipeline and lead generation in partnership with Digital Marketing (e.g., LinkedIn optimization, audience targeting, campaign integration, landing page and asset promotion).</p></li><li><p>
This position will be supported by a defined execution model (internal and/or agency) and clear decision rights across Marketing, Communications, PR, Legal, and regional stakeholders. The Director owns the operating model, standards, prioritization, and outcomes, and leverages that support model to execute consistently and at scale.</p></li></ul></li><li><p><b>
Governance, Brand Stewardship, and Risk Management</b></p><ul><li><p>
Establish and maintain enterprise governance frameworks: decision rights, content standards, approvals, brand voice, access controls, and crisis/escalation protocols.</p></li><li><p>
Ensure all social activity aligns with FM&rsquo;s internal social media guidelines and confidentiality expectations; reinforce best practices and enable teams to participate appropriately without introducing risk.</p></li><li><p>
Lead regular audits of accounts, access, and agency/vendor permissions, ensuring platform access is role-appropriate and reviewed on a consistent cadence.</p></li></ul></li><li><p><b>
Measurement, Analytics, and Continuous Optimization</b></p><ul><li><p>
Define KPIs and reporting that link social outcomes to business value (awareness, engagement, traffic/conversions, executive visibility, recruitment enablement, and demand generation contribution).</p></li><li><p>
Work with the team to build performance management system that turns insights into action (creative optimization, content mix, platform strategy, audience targeting, and investment recommendations).</p></li></ul></li><li><p><b>
AI Fluency &amp; Modern Marketing Enablement</b></p><ul><li><p>
Use AI tools to accelerate research, social listening insight generation, content ideation, drafting, personalization at scale, and optimization, while applying strong human judgment, brand standards, and responsible governance.</p></li><li><p>
Partner with stakeholders to ensure AI-enabled social practices remain focused on business outcomes (e.g., efficiency gains, reputation impact, engagement quality, and measurable value).</p></li></ul></li><li><p><b>
Team, Agency, and Stakeholder Leadership</b></p><ul><li><p>
Lead and develop a high-performing social team (blend of internal and agency); set clear standards and performance expectations.</p></li><li><p>
Collaborate cross-functionally with PR, Brand, Integrated Marketing, Digital Marketing, Marketing Analytics, Regional Marketing, Communications, and Legal as needed.</p></li></ul></li></ul><br>
<br>
<b>Qualifications</b><p><b><br>
Required Education
</b></p><ul><li><p>Bachelors Degree.</p></li></ul><p></p><p><b>
Required Work Experience
</b></p><ul><li><p>Minimum of 10+ years&rsquo; relevant work experience required within the following areas:</p><ul><li><p>
Significant progressive experience leading social media strategy and execution for a major brand, including leadership responsibilities (team and/or agencies).</p></li><li><p>
Demonstrated expertise in B2B social media with a track record of building credible thought leadership, influencing senior stakeholders, and connecting social to business goals.</p></li><li><p>
Experience building and governing an enterprise social presence across multiple platforms, including channel strategy, content standards, and performance reporting.</p></li><li><p>
Demonstrated excellent experience in both organic and paid social media.</p></li></ul></li></ul><p></p><p><b>
Highly Preferred Work Experience</b></p><ul><li><p>
Experience in a complex, global, matrixed enterprise with multiple regions, businesses, and brand stakeholders.</p></li><li><p>
Experience with executive communications and reputation-sensitive categories where governance and precision matter.</p></li><li><p>
Familiarity with workforce enablement/ambassador programs and enterprise-wide social participation models.</p></li><li><p>
Experience launching new platforms or scaling region-specific presences as part of a global strategy.</p></li></ul><p></p><p><b>
Required Skills
</b></p><ul><li><p>Demonstrated fluency with modern AI tools and workflows for marketing/content work.</p></li><li><p>
People management and agency management experience.</p></li><li><p>
Executive presence (must interact with and brief senior leadership).</p></li><li><p>
Strong analytical mindset with ability to interpret performance and translate insights.</p></li><li><p>
LinkedIn expertise (organic and paid).</p></li></ul><p></p><p>
The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM&rsquo;s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.<br>
<br>
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.</p></div></div></div>

PepsiCo

<div>Overview:
<div>At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the</div><div>
world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay&rsquo;s</div><div>
and Quaker, our work touches millions of people every day.</div><div>
</div><div>
At the heart of the company is a team of thinkers, creators, and problem-solvers who</div><div>
collaborate to innovate and turn ideas into action. Driven by innovation and a focus</div><div>
on creating joyful moments through food and drinks, our decisions are guided by</div><div>
consumer centricity, creating opportunities for our associates to do meaningful work</div><div>
and make a lasting impact in the communities we serve.</div><div>
</div><div>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and</div><div>
empowers you to make an impact, on your career and on the world around you.</div><div></div><div><br>
About the Role:</div><div></div><div><br>
The PepsiCo Foods North America (PFNA) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Director who thrives in a fast-paced, innovative marketing environment. Lead a team of Social Strategists and Community Managers responsible for delivering end-to-end social media marketing efforts for brands across both emerging and legacy channels within the social media ecosystem for the Quaker Oats Master Brand.</div>
Responsibilities:
<p>
This role will oversee both proactive and reactive consumer response, social strategy, and content creation for assigned brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept at leading high performing teams to deliver best-in-class brand experiences.</p><br>
<p></p><ul><li>
Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives</li><li>
Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders</li><li>
Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities</li><li>
Stay informed of the latest social media related trends and best practices</li><li>
Advocate for new ideas and approaches in support of continuous improvement / innovation</li><li>
Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk</li><li>
Lead overarching approach to social media analytics and help oversee report generation by team</li><li>
Act as a key point of contact with Brand Marketing Leads</li></ul><div>
Compensation &amp; Benefits:</div><ul><li>
The expected compensation range for this position is between $110,700 - $185,250.<br>
</li><li>
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
</li><li>Your recruiter can share more about the specific salary range during the hiring process.<br>
</li><li>
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.<br>
</li><li>
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.<br>
</li><li>
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.</li></ul>
Qualifications:
<ul><li>Bachelor's Degree required</li><li>
Preferred: Concentration in Marketing, Communications and/or New Media preferred</li><li>
6-8 years of professional strategic and tactical multi-channel marketing &amp; social media communications experience.</li><li>
Experience successfully managing multiple direct reports and leading professional social media teams</li><li>
Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing</li><li>
Familiarity with a variety of social media analytics tools and content publishing platforms</li><li>
Expert level experience with social and influencer platforms including Instagram, TikTok and X</li><li>
Strong consumer empathy &amp; customer-centricity. Demonstrated ability to place the consumer at the heart of everything</li><li>
Collaborative attitude with strong interdepartmental communication skills</li><li>
Ability to work under pressure in fast paced environment</li><li>
Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives</li><li>
Creative thinker who can bring a brand voice to life across a variety of social media touchpoints</li><li>
Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)</li><li>
Entrepreneurial mindset &ndash; willingness to roll up your sleeves and get creative with their team</li></ul>
&gt;:
<div>
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.</div><div></div><div><br>
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.</div><div></div><div><br>
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age</div><div></div><div><br>
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law &amp; EEO is the Law Supplement documents. View PepsiCo EEO Policy.</div><div></div><div><br>
Please view our Pay Transparency Statement</div></div>

Associate Social Media Director

Elite Paint Home Renovations LLC

<p>Social Media Director / Content Creator (Photography &amp; Video)</p><p><b>Elite Paint Home Renovations &ndash; Metro Detroit</b></p><p>Are you a creative, motivated, and hungry content creator looking to build your portfolio with a fast-growing, high-end brand?</p><p>At <b>Elite Paint Home Renovations</b>, we&rsquo;re not just another painting company&mdash;we&rsquo;re building a <b>dominant brand in Metro Detroit</b>, and we&rsquo;re looking for someone who wants to grow with us and be part of something big.</p><p>What You&rsquo;ll Be Doing:</p><ul><li>Capture <b>daily content</b> on job sites (before/after, transformations, team in action)</li><li>Shoot and edit <b>short-form videos</b> (Reels, TikToks, YouTube Shorts)</li><li>Take and edit <b>high-quality photos</b></li><li>Manage and post content on:</li><li>Facebook</li><li>Instagram</li><li>TikTok</li><li>YouTube</li><li>Help grow both the <b>company brand AND owner&rsquo;s personal brand</b></li><li>Respond to messages, comments, and engagement across platforms</li><li>Brainstorm and execute <b>viral content ideas</b></li></ul><p>Who We&rsquo;re Looking For:</p><ul><li>Age range: <b>18&ndash;25 years old</b></li><li>Energetic, driven, and <b>hungry to learn and grow</b></li><li>Has experience (or passion) in:</li><li>Social media</li><li>Photography / videography</li><li>Content editing</li><li>Comfortable using:</li><li>iPhone or camera for shooting content</li><li>Editing apps (CapCut, Adobe, etc.)</li><li>Not afraid to be on job sites, around crews, and in the action</li><li>Self-motivated and takes initiative (we don&rsquo;t micromanage)</li></ul><p>Bonus (Not Required):</p><ul><li>Marketing experience</li><li>Understanding of viral content trends</li><li>Experience growing social media pages</li></ul><p>Pay &amp; Schedule:</p><ul><li><b>$15&ndash;$20/hour starting</b> (room to grow quickly based on performance)</li><li><b>25&ndash;40 hours per week</b></li><li>Flexible schedule (part-time or full-time available)</li></ul><p>Why Join Elite?</p><ul><li>Work with a <b>fast-growing, 5-star brand</b></li><li>Build a <b>real portfolio</b> with high-end projects</li><li>Opportunity to grow into a <b>full-time marketing leader role</b></li><li>Be part of a company that actually invests in its people</li><li>Learn directly from a business doing <b>millions in revenue</b></li></ul><p>Pay: $17.00 - $20.00 per hour</p><p>Work Location: In person</p>

Social Media Director / content creator

Expo 2030 Riyadh

<div>
 <p>
  <strong>
   Job Summary:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   The job holder is responsible for defining and leading the social media strategy, governance, and performance for Expo 2030 Riyadh, ensuring social platforms serve as a key channel for storytelling, engagement, and brand amplification. This role oversees end-to-end social media planning, content alignment, publishing operations, audience growth, and performance analytics across all platforms. The position ensures integration with Marketing, Communications, Expo Studios, and Events, while maintaining brand consistency, governance standards, and real-time engagement during key moments. Through data-driven insights and platform innovation, the role drives visibility, engagement, and global reach for Expo 2030.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Social Media Strategy &amp; Governance
  </strong>
 </p>
 <ul>
  <li>
   Define the overall social media strategy aligned with Expo priorities, campaigns, and brand positioning.
  </li>
  <li>
   Establish governance frameworks, tone of voice, and content guidelines across all platforms.
  </li>
  <li>
   Translate marketing campaigns into always-on social media strategies and content plans.
  </li>
  <li>
   Ensure consistency and alignment with brand, communications, and stakeholder messaging.
  </li>
  <li>
   Continuously refine strategy based on performance insights and audience trends.
  </li>
 </ul>
 <p>
  <strong>
   Content Planning &amp; Publishing Operations
  </strong>
 </p>
 <ul>
  <li>
   Oversee social content calendars, publishing schedules, and platform-specific strategies.
  </li>
  <li>
   Coordinate with Expo Studios, Marketing, and Events teams to translate content into social-first formats.
  </li>
  <li>
   Manage real-time content delivery during key announcements, events, and activations.
  </li>
  <li>
   Ensure high-quality, timely, and platform-optimized content across all channels.
  </li>
  <li>
   Govern publishing workflows, approvals, and escalation protocols.
  </li>
 </ul>
 <p>
  <strong>
   Audience Growth &amp; Community Engagement
  </strong>
 </p>
 <ul>
  <li>
   Drive audience growth strategies across priority platforms and target segments.
  </li>
  <li>
   Oversee community management, engagement, and response protocols.
  </li>
  <li>
   Lead social listening initiatives to monitor sentiment, trends, and public conversations.
  </li>
  <li>
   Ensure consistent and timely engagement during peak periods and major moments.
  </li>
  <li>
   Manage influencer collaborations and partnerships to expand reach and engagement.
  </li>
 </ul>
 <p>
  <strong>
   Performance Analytics &amp; Optimization
  </strong>
 </p>
 <ul>
  <li>
   Establish KPIs, dashboards, and reporting frameworks for social media performance.
  </li>
  <li>
   Monitor engagement, reach, conversion, and audience metrics.
  </li>
  <li>
   Translate data insights into actionable improvements in content and strategy.
  </li>
  <li>
   Benchmark performance against global events and industry standards.
  </li>
  <li>
   Provide executive-level reporting and recommendations.
  </li>
 </ul>
 <p>
  <strong>
   Platform Innovation &amp; Integration
  </strong>
 </p>
 <ul>
  <li>
   Identify new platforms, formats, and digital trends to enhance reach and engagement.
  </li>
  <li>
   Pilot and scale innovative content approaches and technologies.
  </li>
  <li>
   Ensure integration with broader digital ecosystem and campaigns.
  </li>
  <li>
   Collaborate with Digital &amp; Technology on tools, platforms, and analytics capabilities.
  </li>
 </ul>
 <p>
  <strong>
   Event-Time Engagement &amp; Activation
  </strong>
 </p>
 <ul>
  <li>
   Lead real-time social media coverage during events and key milestones.
  </li>
  <li>
   Ensure seamless coordination with Events, Communications, and Operations teams.
  </li>
  <li>
   Develop surge plans for high-traffic moments and global announcements.
  </li>
  <li>
   Maintain responsiveness, accuracy, and brand alignment under pressure.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Educational Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Media, Business Administration, or related field..
  </li>
  <li>
   Master&rsquo;s degree preferred.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Professional Certifications Preferred:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Digital Marketing, Social Media Strategy, or Analytics certifications (e.g., Meta, Google, HubSpot).
  </li>
  <li>
   Content, branding, or communications certifications are a plus.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Experience:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 10 years of experience in social media, digital marketing, or communications.
  </li>
  <li>
   Experience in large-scale campaigns, major events, or global brands preferred.
  </li>
  <li>
   Proven experience leading social media strategy and teams.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Nature of Experience:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Strong track record in social media strategy, content planning, and execution.
  </li>
  <li>
   Experience working in integrated marketing and cross-functional environments.
  </li>
  <li>
   Experience managing high-volume, real-time social media operations.
  </li>
  <li>
   Exposure to global audiences and multi-platform strategies.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Specific Skills:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Strong social media strategy and storytelling capability.
  </li>
  <li>
   Expertise in content planning, publishing operations, and platform management.
  </li>
  <li>
   Advanced analytics and performance optimization skills.
  </li>
  <li>
   Community management and audience engagement expertise.
  </li>
  <li>
   Influencer and partnership management.
  </li>
  <li>
   Ability to operate in fast-paced, high-visibility environments.
  </li>
  <li>
   Strong stakeholder management and cross-functional coordination.
  </li>
 </ul>
</div>


Social Media Associate director

UNC Charlotte

<div><div><div>General Information
</div><p></p><div><div><div><div><b>Vacancy Open to</b></div> <div>All Candidates</div>
</div><br>
<div><div><b>Employment Type</b></div> <div>Permanent - Full-time</div>
</div><br>
<div><div><b>If time-limited, note appointment end date</b></div>
</div><br>
<div></div><div><div><b>Hours per week</b></div> <div>40</div>
</div><br>
<div><div><b>Months per year</b></div> <div>12</div>
</div><br>
<div><div><b>Position Number</b></div> <div>012499</div>
</div><br>
<div><div><b>NC Salary Grade Equivalency</b></div> <div>NC10</div>
</div><br>
<div><div><b>Classification Title</b></div> <div>Public Communications Spec</div>
</div><br>
<div><div><b>Working Title</b></div> <div>Associate Director of Social Media Strategy</div>
</div><br>
<div><div><b>Salary Range</b></div> <div>$37,978 - $52,220</div>
</div><br>
<div><div><b>Anticipate Hiring Range</b></div> <div>$37,978 - $47,473</div>
</div><br>
<div><div><b>FLSA Status</b></div> <div>Non Exempt</div>
</div><br>
<div><div><b>Division</b></div> <div>Athletics</div>
</div><br>
<div><div><b>Department</b></div> <div>Athletics (Adm)</div>
</div><br>
<div><div><b>Work Unit</b></div> <div>Athletics Admin/Support</div>
</div><br>
<div><div><b>Work Schedule</b></div>
<div>8:00 am &ndash; 5:00 pm; Monday &ndash; Friday with occasional evening and weekend hours required, as necessary.</div>
</div><br>
<div><div><b>Primary Purpose of Position</b></div>
<div>The Associate Director for Social Media Strategy reports to the Assistant Athletic Director for Marketing and Fan Engagement and is responsible for developing, overseeing, and maintaining all social media channels for Charlotte&rsquo;s 19 Division I athletics teams and the Charlotte 49ers&rsquo; main social media channels.</div>
</div><br>
<div><div><b>Minimum Education/Experience</b></div>
<div>Required Minimum Qualifications:<br>
<br>
Bachelor&rsquo;s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.<br>
<br>
Note: Some state job postings state you can qualify by an &lsquo;equivalent combination of education and experience.&rsquo; If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.</div>
</div><br>
<div><div><b>Essential Job Duties</b></div>
<div>This position will provide an integrated strategy to advance Charlotte&rsquo;s Athletics brand through social media. Assists in the creation, implementation, and monitoring of strategic marketing campaigns via social media to generate greater awareness of the Athletics brand. Work closely with the Assistant Director of Marketing, Director of Creative Video, and Creative Services Director to produce content aimed at enhancing recruiting, fan engagement, and elevating the Niner brand.</div>
</div><br>
<div><div><b>Other Work Responsibilities</b></div>
<ul><li>Performs other related duties as assigned or as directed by the Associate Athletic Director of Strategic Communications.</li>
<li>Adheres to NCAA compliance regulations, Conference Affiliation, and University.</li>
</ul>
</div><br>
<div><div><b>Departmental Preferred Experience, Skills, Training/Education</b></div>
<ul><li>Knowledge and experience with social media platforms and content creation.</li>
<li>Experience working in professional or university-level social media campaigns or sports programs</li>
<li>Computer experience, especially with desktop publishing (Adobe Creative Suite)</li>
<li>Must be able to work evenings and weekends</li>
<li>The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service.</li>
</ul>
</div><br>
<div><div><b>Necessary Licenses or Certifications</b></div>
</div><br>
<div></div><div><div><b>Work Location</b></div> <div>Student Activity Center</div>
</div><br>
<div><div><b>Posting date</b></div> <div>04/10/2026</div>
</div><br>
<div><div><b>Closing date</b></div> <div>04/26/2026</div>
</div><br>
<div><div><b>Proposed Hire Date</b></div> <div>05/11/2026</div>
</div><br>
<div><div><b>Contact Information</b></div>
</div><br>
<div></div><div><div><b>Special Notes to Applicants</b></div>
<ul><li>If there is a document you feel is relevant to this position that you would like reviewed with your resume and application, you may upload it to the &ldquo;Other Documents&rdquo; section of the Applicant Documents.</li>
<li>The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report</li>
<li>The Search Committee will not contact references without first verifying permission with the finalist.</li>
<li>Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.</li>
<li>UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/</li></ul></div></div></div></div></div>

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