social media director

Brigante Law Firm

We are seeking an exceptionally talented and results-driven Digital/Social Media Director to lead our comprehensive digital presence and strategy. The ideal candidate is a hands-on leader with deep expertise across all major social and digital platforms, a proven track record in creative brand-building, high-impact content creation, and effective media buying optimization. This role requires a strategic thinker who can not only set the vision but also execute the day-to-day work necessary to drive brand awareness, engagement, and conversion.Key Responsibilities: Strategy &amp; Leadership<ul><li>Develop, execute, and oversee a unified, cross-platform digital and social media strategy that aligns with overall business goals.</li><li>Lead and mentor a team (or external agencies) dedicated to digital content, community management, and paid media.</li><li>Monitor performance, analyze metrics (e.g., CPA, ROAS, engagement rates, reach), and provide actionable insights and recommendations to executive leadership.</li></ul>Creative Branding &amp; Content Creation<ul><li>Define and maintain the Creative Branding guidelines for all digital channels, ensuring consistency in tone, visual identity, and messaging.</li><li>Lead the entire Content Creation lifecycle, from concept and scripting to production and distribution across platforms.</li><li>Spearhead innovative and engaging content strategies specifically tailored to the nuances of each platform (e.g., vertical video for TikTok/Reels, long-form content for YouTube, community-building on Facebook).</li></ul>Media Buying &amp; Performance<ul><li>Direct and manage the full scope of Media Buying across all digital platforms (Meta/Facebook, Instagram, TikTok, YouTube, Google Ads, etc.).</li><li>Manage budgets, implement rigorous A/B testing methodologies, and continuously optimize campaigns to maximize ROI and achieve specific performance metrics (e.g., lead generation, e-commerce sales).</li><li>Stay ahead of platform algorithm changes, emerging ad formats, and competitive landscape shifts to maintain a leading edge.</li></ul>Platform Expertise<ul><li>Serve as the internal subject matter expert for all key platforms, including:</li><li>Facebook &amp; Instagram (Meta): Advanced knowledge of Ads Manager, audience segmentation, and community engagement tools.</li><li>TikTok: Mastery of the platform's unique content trends, advertising features, and creator partnerships.</li><li>YouTube: Expertise in channel growth, video SEO, pre-roll/in-stream ad formats, and long-form video strategy.</li><li>Google (Search &amp; Display): Strong foundational understanding of Google Ads, analytics, and SEO principles as they relate to digital media strategy.</li></ul>Required Qualifications<ul><li>7+ years of progressive experience in digital marketing, with at least 3 years in a Director-level or senior leadership role focused on social media and performance marketing.</li><li>Demonstrable, hands-on experience and measurable success in Creative Branding, high-volume Content Creation, and large-scale Media Buying across the specified platforms.</li><li>Exceptional analytical skills with the ability to translate complex data into clear strategic recommendations.</li><li>Strong leadership, communication, and presentation skills</li></ul>Job Types: Full-time, Part-time, ContractPay: $75,000.00 - $100,000.00 per yearExpected hours: 40 per weekWork Location: Remote

Digital Marketing Director

Parkettes National Gymnastics Training Center

Overview We are seeking a dynamic and creative Social Media Coordinator to support Parkettes Gymnastics in increasing brand awareness, driving community engagement, sales, and highlighting athletes, classes, and events. Scope of work to include ongoing content production, channel management, customer service and analytics. The ideal candidate will have a strong understanding of social media platforms, content creation, and analytics tools to effectively manage our online presence across various channels.Responsibilities<ul><li>Content Creation + Creative Development</li></ul>&#9675; Monthly content calendars for Facebook, Instagram, and TikTok (if applicable).&#9675; Organic post creative leveraging existing Parkettes brand assets, including:&#9632; Video (short-form, reels, stories)&#9632; Static imagery&#9632; Carousel posts&#9632; Email blasts&#9675; Copywriting for all posts (in coordination with Executive Director)&#9675; Coordination with Parkettes staff and gather raw footage and ongoing updates. Community Management and Sales/Customer Service&#9675; Daily Responsibilities:&#9632; Daily platform checks across all active channels.***** Monitor and respond to:&#9679; Direct messages&#9679; Comments&#9679; Mentions and tags&#9632; Elevate any special inquiries to Executive Director that require special attention.&#9679; Speak with prospects, educate and sell appropriate programs, inclusive of customer service and sales follow-up within 24 hours.&#9675; Repost relevant UGC or community partner content as appropriate.&#9675; Like, comment, and engage with parents, athletes, and local organizations.<ul><li>Publishing + Account Management + Email blasts via mailchimp etc</li></ul>&#9675; Schedule and publish approved content.&#9675; Optimize posts with best practices (hashtags, tags, timing, trends).&#9675; Manage bios, profile updates, and story highlights.&#9675; Maintain a consistent content cadence (e.g., 3-5 posts/week).<ul><li>Monthly Reporting + Analytics</li></ul>&#9675; A detailed end-of-month performance report to be delivered within 7days after the end of each month will include (but not limited to):&#9632; Total Posts Published&#9632; Impressions + Reach&#9632; Engagement Metrics: likes, comments, shares, saves&#9632; Engagement Rate&#9632; Follower Growth&#9632; Top-Performing Posts + Insights&#9632; Video Metrics: views, watch time, completion rates&#9632; Community Management Metrics: response volume, trending inquiries&#9632; Strategic Recommendations for next month&rsquo;s content, engagement, and optimizationSkills<ul><li>Proficiency in social media management tools such as Hootsuite and Buffer.</li><li>Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.</li><li>Knowledge of SEO best practices, keyword research, and web analytics including Google Analytics.</li><li>Experience with Facebook Advertising and other paid social media campaigns.</li><li>Ability to create compelling content including videos, images, blog posts, and multimedia assets.</li><li>Excellent proofreading skills with an eye for detail.</li><li>Strong understanding of branding principles and relationship management techniques.</li><li>Familiarity with social listening tools and digital marketing trends.</li><li>Ability to analyze data insights to optimize campaigns effectively.</li><li>Effective communication skills for collaboration across teams and stakeholders. Join us as a Social Media Coordinator to shape our digital voice, connect with our audience authentically, and contribute to the growth of our brand through innovative social media strategies!</li></ul>Pay: $20.00 - $25.00 per hourExpected hours: 40.0 per weekWork Location: In person

Social Media Coordinator

VVRS CHIFUND TN PVT LTD

Job descriptionSocial Media ExecutiveJob specification Title:&middot; End to end Social Media handling with leadership quality.&middot; Job purpose as the social media &amp; Influencer Marketing, you&rsquo;ll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. Ultimately,&middot; looking for candidate must having 2 to 5 years&rsquo; experience.&middot; you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.&middot; You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams.&middot; You&rsquo;ll have previous experience in social media and influencer marketing and be comfortable leading your own projects.&middot; You&rsquo;ll need to be happy addressing current clients and prospects, and using social listening and analytics tools.&middot; You&rsquo;ll work closely with the Creative, Content &amp; Digital PR, Paid Media, and Data Science &amp; Audience Insights departments, and report to the Director of Paid Media &amp; Data Insights. Role &amp; responsibility&Oslash; Audience: Work alongside the Data Science &amp; Audience Insights team and use our social listening tools to identify and build an understanding of our clients&rsquo;/prospects&rsquo; target audiences and trends&Oslash; Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point&Oslash; Social strategy: Work alongside the client&rsquo;s internal team, agency, or/and our Content &amp; Digital PR team to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns.&Oslash; Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement&Oslash; Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place&Oslash; Project management skills: Effectively manage client campaigns, ensuring they&rsquo;re delivered on time, to a high standard; communicating with social influencers and platform partners (e.g. Vamp / Whaler etc) will be necessary, as well as internal communications, i.e. with the Creative, Content &amp; Digital PR, and Paid Media teams&Oslash; New Business: Build responses to prospects&rsquo; briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholders&Oslash; Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organised (you&rsquo;ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude Qualification &amp; skills requirements&Oslash; Proven work experience within social media&Oslash; Expertise in managing multiple social media platforms&Oslash; Ability to deliver creative content ideas&Oslash; Familiarity with online marketing strategies and channels&Oslash; Expertise with social listening and community management tools, e.g. Brand Watch, Pulsar, Sprout, etc. Paid social knowledge is beneficial, but not essential&Oslash; Ability to grasp future trends in digital technologies and act proactively&Oslash; Maintains excellent writing and language skills&Oslash; Excellent communication skills&Oslash; Multitasking and analytics skills&Oslash; Must have the right to work in the UK Desired behaviours&Oslash; Proven experience in planning and managing social media and influencer campaigns and longer-term strategies&Oslash; Commercially and creatively minded&Oslash; Excellent communication skills and the ability to work well alone as well as with different departments across the business&Oslash; Process driven and demonstrate an ability to deliver in a timely manor&Oslash; Energetic, enthusiastic, proactive and drivenA self-starter with respect for others&rsquo; points of viewReach us 9384001402 or share your mail to priya.hr@theamethyststore.comJob Types: Full-time, PermanentPay: &#8377;20,000.00 - &#8377;35,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Work Location: In person

Social Media Executive

Montana State University

<div><div><div><div><div><div><div><div><div><div><div><div><div><div>The Assistant Director of Media &amp; Digital Relations plays a critical role in supporting the communications, digital engagement, and storytelling efforts of Montana State Athletics. This position serves as the primary contact for Women&rsquo;s Basketball, Volleyball, Women&rsquo;s Tennis, and Ski and assists with departmental digital communication, including website oversight, content creation, and management of all social media outlets and sport-specific digital platforms.</div>
</div> 
<div><div>Duties and Responsibilities</div>
<ul><li>Serve as primary media contact for Women&rsquo;s Basketball, Volleyball, Women&rsquo;s Tennis, and Ski to include managing home events, coordinating the media guide and other publications, and managing media relation efforts for those assigned programs.</li>
<li>The Assistant Director of Media &amp; Digital Relations oversees MSU Bobcats website, for their assigned sports, acting as a department liaison for Sidearm, Bobcat Sports Properties and other external constituents. This includes maintaining accuracy of the site&rsquo;s dynamic elements, managing web-related audio and video content, currency &amp; accuracy of rosters, schedules and bio sketches.</li>
<li>Work in conjunction with Montana PBS to coordinate streaming of home events on the ESPN+ Platform, for assigned sports.</li>
<li>In coordination with University Communications and the Athletics Creative Services team, and in compliance with Montana State University&rsquo;s social media policy, this position will oversee MSU Athletics social media efforts for their assigned sports, and assist coaches and other departmental personnel with social messaging. Serves as department co-manager/co-supervisor for all Athletics ancillary social media outlets.</li>
<li>Responsible for complying with all Department of Intercollegiate Athletics, Montana State University, NCAA and Big Sky Conference policies, rules, and regulations.</li>
<li>Performs all other duties and responsibilities as assigned by the Assistant Athletic Director for Communications, and/or other members of the Athletics leadership team.</li>
</ul>
</div> 
<div><div>Required Qualifications &ndash; Experience, Education, Knowledge &amp; Skills</div>
<div><ul><li>Bachelor&rsquo;s Degree in related field.</li></ul>
<ul><li>At least one year of full-time/or two years of internship/graduate assistantship experience in the sports information field and experience in operations and digital marketing.</li></ul>
<ul><li>Demonstrated experience managing media relations for an assigned sport.</li></ul>
<ul><li>Demonstrated aptitude in writing, strong desktop publishing (preferably InDesign and Photoshop), NCAA Live Stats software, web maintenance, Facebook, Twitter, Instagram and other social media channels.</li></ul>
<ul><li>Demonstrated experience interacting with a diverse constituency using excellent interpersonal communications skills, both written and customer service skills.</li></ul>
<ul><li>Demonstrated knowledge of basic NCAA rules and regulations.</li></ul>
<ul><li>Demonstrated problem solving skills.</li></ul>
</div>
</div> 
<div><div>Preferred Qualifications &ndash; Experience, Education, Knowledge &amp; Skills</div>
<div><ul><li>Experience in a media liaison role.</li></ul>
<ul><li>Experience with Sports Photography.</li></ul>
<ul><li>Demonstrated knowledge of basic Big Sky Conference rules and regulations.</li></ul>
</div>
</div> 
<div><div>The Successful Candidate Will</div>
<div>The successful candidate will be willing to work nights, weekends, and holidays and must be willing to travel with teams occasionally.</div>
</div> 
<div><div>Position Special Requirements/Additional Information</div>
<div>The successful candidate will be willing to work nights, weekends, and holidays and must be willing to travel with teams occasionally. 
 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.</div>
</div> 
<div><div>Physical Demands</div>
<div>This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University&rsquo;s rights to assign or reassign duties and responsibilities to this job at any time.</div>
</div> 
<div><div>This position has supervisory duties?</div> <div>No</div>
</div> 
</div></div></div><div><div>Posting Detail Information
</div><div><div><div><div>Number of Vacancies</div> <div>1</div>
</div> 
<div><div>Desired Start Date</div> <div>Upon completion of a successful search</div>
</div> 
<div><div>Position End Date (if temporary)</div>
</div> 
<div></div><div><div>Open Date</div>
</div> 
<div></div><div><div>Close Date</div>
</div> 
<div></div><div><div>Applications will be:</div>
<div><div>Screening of applications will begin on December 15, 2025; however, applications will continue to be accepted until an adequate applicant pool has been established.</div></div> 
<div></div>
</div> 
<div><div>Special Instructions</div>
<div>This position is not eligible for sponsorship.</div>
</div> 
<div><div>EEO Statement</div>
<div>Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity or expression, age, marital status, national origin, physical or mental disability, or any other protected class status in violation of any applicable law. 
 
In compliance with the Montana Veteran&rsquo;s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran&rsquo;s preference, please complete the veteran&rsquo;s preference information located in the Demographics section of your profile.</div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Assistant Director of Media & Digital Relations

Penske Media

<div>Variety is seeking a Director of Media Strategy &amp; Operations to lead the development and execution of our cross-platform media initiatives across digital, social, video, audio, print, and events. Based in Los Angeles, this role drives product pricing, go-to-market strategy, campaign planning, account management, and paid social programs while managing a team of three Account Managers. The Director will play a key role in building new revenue opportunities, optimizing media operations, and partnering with editorial, sales, marketing, and ad operations to deliver high-impact sponsorships and campaigns. 


Responsibilities:
<ul>
<li>Lead the development of cross-platform campaigns (digital, video, social, audio, print, etc.) in collaboration with editorial, sales, and marketing teams.</li>
<li>Manage vendor relationships and technology platforms that support campaign delivery, audience tracking, and ad operations.</li>
<li>New Product Development, Pricing, Packages, Go-to-Market Strategies.</li>
<li>Create new revenue streams for the company, build out clear sales plans and implement new products and processes post-sales (social media ads, Variety Streaming Room, partner articles, booster packages, branded content campaigns, sponsored editorial campaigns, custom event Sponsorships)of performance dashboards, business reporting, and forecasting models across media and revenue teams.</li>
<li>Use data to inform and adjust strategic direction, resource allocation, and campaign effectiveness.</li>
<li>Collaborate with Variety's editorial team, sales, Variety Content StudioS, and AdOps to construct new impactful sponsorship opportunities.</li>
<li>Project Manager/Campaign Manager
<ul><li>Oversee execution of all sold campaigns with sponsor guarantees and help improve cross-department workflow for seamless post-sale execution.</li>
</ul></li><li>Paid Social: Oversee Variety's paid social media business and create best practices for optimization across platforms</li>
<li>Event /VCS Marketing
<ul><li>Oversee execution of sponsored editorial and direct marketing campaign.</li>
</ul>
</li></ul>Direct Reports: 3 Account Managers

Key Collaborators: Director of Variety Content Studio, Sales Executives, Events Production 
Requirements:
<ul>
<li>7+ years of experience in media, publishing, digital strategy, or operations&mdash;ideally within a high-growth, content-driven brand.</li>
<li>Strong background in media planning, audience development, content strategy, or marketing operations.</li>
<li>Highly analytical and organized, with experience in reporting, forecasting, and process improvement.</li>
<li>Deep understanding of the digital content and media landscape, including monetization models, platform trends, and audience behaviors.</li>
<li>Ability to move quickly between multiple functions and responsibilities.</li>
<li>Experience with tools such as Looker, Tableau, Google Analytics, Salesforce, Comscore or other similar media campaign systems.</li></ul> 


As Variety values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage: $105 - $115k + Bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an &quot;at-will position&quot; and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It's all About You&hellip;

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care &amp; Commuter), an Employee Assistance Program, Life Insurance, Short &amp; Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home &amp; Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee's needs, we are currently launching a new Flexible Vacation Policy.

About Variety:

Variety is the #1 entertainment news brand. Now celebrating 120 years of award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights, and intelligent analysis of the industry's most prominent players, Variety remains the most trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, entertainment fans, executive level professionals and decisionmakers, Variety's multi-platform content coverage expands across digital, mobile, social, print, podcasts, branded content, data, events and summits. Variety is a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge. For more information, please visit www.variety.com.<div>
About PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com</div></div>

Variety: Director of Media Strategy & Operations

Santa Clara University

<div><div>Assistant Director, Digital Media</div> 

Position Title: 
Assistant Director, Digital Media 
 
Position Type: 
Regular 
 
Hiring Range: 
 
$77,600- $82,250/Annual; 
 
Compensation will be based on education, experience, skills relevant to the role and internal equity 
 
Pay Frequency: 
Annual 
 
A. POSITION PURPOSE 
 
Santa Clara Law is seeking a creative, energetic, and self-motivated Assistant Director of Digital Media to bring our campus story to life through compelling photography, video, and written content. This on-campus position is ideal for someone who thrives in a dynamic environment, connects authentically with students and faculty, and knows how to turn everyday moments into engaging digital content. 
 
As the Assistant Director of Digital Media, you will lead the strategy and execution of Santa Clara Law's brand identity, social media presence, and website design. You'll be the voice behind our social platforms - showcasing the spirit, people, and stories that make Santa Clara Law unique - while ensuring our digital channels reflect a cohesive, visually appealing, and user-friendly experience. This role serves as both a digital content strategist and hands-on creator, managing the School's website and social media platforms in collaboration with internal stakeholders and university partners. In addition, you'll oversee the creation and management of a suite of digital assets that support internal communications and marketing efforts across the law school. 
 
This is a full-time position reporting to the Assistant Dean for Advancement.
 
 
B. ESSENTIAL DUTIES AND RESPONSIBILITIES 
 
Social Media Management 
<ul><li>
Lead the creation and execution of a comprehensive social media strategy that brings the Santa Clara Law brand to life across platforms such as Instagram, Facebook, LinkedIn, YouTube, BlueSky and others. 
</li><li>
Capture original photography and video content that showcases student life, academics, events, faculty stories, and alumni impact. 
</li><li>
Write engaging captions and posts tailored to platform-specific audiences and trends. 
</li><li>
Maintain a dynamic and forward-thinking content calendar to ensure consistent storytelling and brand alignment. 
</li><li>
Monitor engagement, performance metrics, and trends to optimize content and identify opportunities to grow reach and impact. 
</li><li>
Recommend and evaluate new social media platforms and tactics that expand the Law School's digital footprint and relevance to target audiences. 
</li><li>
Represent the law school at on-campus and regional events to capture and promote real-time content; occasional travel within the Bay Area may be required.</li></ul> 

Website &amp; Digital Content Strategy 
<ul><li>
Serve as a key resource to law school stakeholders/web content owners in creating, editing, and maintaining digital content that aligns with University standards and brand identity. 
</li><li>
Develop and maintain web-based strategies that support the law school's marketing goals, ensuring consistency in presentation, accessibility, and user experience across all digital platforms. 
</li><li>
Create and implement website guidelines and best practices to ensure clarity, consistency, and accessibility for all contributors and users. 
</li><li>
Collaborate with the Law Digital Operations Manager on the overall website architecture, site structure, and navigation, while managing primary landing pages and homepage content, ensuring brand alignment and ease of use. 
</li><li>
Collaborate with University partners, Law Digital Operations Manager, and law school stakeholders/web content owners, and content creators to enhance and update the website, support content migrations, and implement redesigns. 
</li><li>
Develop and produce original video content to support key strategic initiatives - including engaging admissions videos, faculty scholarship and thought leadership features, student profiles, event coverage, and &quot;day-in-the-life&quot; segments - to showcase Santa Clara Law's vibrant, transformative learning community.</li></ul> 

In collaboration with the Associate Director of Marketing and Communications, develop and execute a marketing strategy-with an emphasis on digital marketing-that promotes all law school programs in a way that advances the law school's mission and vision, and reaches intended audiences for purposes of recruitment, retention, engagement, advancement, rankings and reputation. 
<ul><li>
Ensure SEO best practices are followed and digital content is optimized for search and usability. 
</li><li>
Analyze website performance and usage data to inform content decisions and platform enhancements. 
</li><li>
Participate in usability testing, site audits, and digital strategy planning as part of the Law School's strategic marketing team.</li></ul> 

Branding 
<ul><li>
Design branded templates and visual guidelines for lobby monitor signage, email messages, e-newsletters, and event fliers, consistent with the University's brand guidelines. 
</li><li>
Coordinate training sessions and develop how-to resources that empower faculty and staff to create consistent, high-quality digital content. 
</li><li>
Build and manage a centralized digital asset library and develop customizable media toolkits for use across the law school. 
 
</li></ul> 
 
 
Other Duties 
<ul><li>
Represent the Law School on campus-wide committees including the University Social Media Council. Collaborate with other campus counterparts in University Marketing &amp; Communications , University Information Services, and University Auxiliary Services (including the campus bookstore) as appropriate. 
</li><li>
Serve as the liaison between the University's brand shop vendor and law school stakeholders. 
</li><li>
Stay current with digital and social media trends, especially in higher education, and bring fresh, innovative ideas to enhance digital engagement and storytelling. 
</li><li>
Other duties as assigned</li></ul> 

C. WORK DIRECTION 
<ul><li>
Reports to the Assistant Dean for Advancement.
 
</li><li>Provides work guidance to student worker(s) and vendors as needed.</li></ul> 

D. QUALIFICATIONS 
 
Education and Experience
 
<ul><li>Bachelor's degree or equivalent work experience required with preference for multimedia, communications, journalism, marketing or related field. 
</li><li>
3 years of experience, with a strong preference for candidates responsible for content creation (written and visual) for a business or business unit's online presence.</li></ul> 

Knowledge 
<ul><li>
Knowledge of digital storytelling techniques across web, social media, and video platforms 
</li><li>
Knowledge of content management systems (e.g., T4, BBIS, WordPress), and digital asset management tools 
</li><li>
Understanding of social media strategy, trends, and best practices for platforms such as Instagram, LinkedIn, Facebook, YouTube, Bluesky and others. 
</li><li>
Strong grasp of branding principles and visual identity standards, especially in higher education 
</li><li>
Knowledge of design tools such as Canva, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) 
</li><li>
Understanding of Search Engine Optimization (SEO), user experience (UX), and accessibility standards 
</li><li>
Knowledge of analytics tools (e.g., Google Analytics, Sprout Social, and native social media insights) to measure performance and inform strategy 
</li><li>
Awareness of current trends in digital communication and higher education marketing</li></ul> 

Skills 
<ul><li>
Excellent visual storytelling skills, with the ability to create compelling photo, video, and written content 
</li><li>
Strong writing and editing skills tailored for web and social media audiences 
</li><li>
Proficient in HTML/CSS and comfortable working within web content management systems 
</li><li>
Skilled in using design templates and creating branded content for digital signage, newsletters, email campaigns, and social media 
</li><li>
Ability to develop, document, and share digital guidelines and toolkits for broader campus use 
</li><li>
Competent in managing a content calendar and scheduling tools (e.g., Sprout Social, Smartsheet, Calendly, Asana) 
</li><li>
Ability to train, guide, or support stakeholders in creating and maintaining digital assets 
</li><li>
Strong project management and time-management skills</li></ul> 

Abilities 
<ul><li>
Ability to think strategically and execute tactically, balancing creativity with consistency and brand alignment 
</li><li>
Ability to collaborate effectively with a wide range of stakeholders, including faculty, students, staff, and university partners 
</li><li>
Ability to manage multiple digital platforms and prioritize competing deadlines 
</li><li>
Ability to collaborate cross-functionally with law school stakeholders, university partners, and student associates 
</li><li>
Ability to turn everyday campus moments into compelling digital content that builds community and engagement 
</li><li>
Comfortable representing the law school at events and capturing live content in dynamic environments 
</li><li>
Ability to maintain accuracy and attention to detail while working in a fast-paced, deadline-driven environment</li></ul> 

E. PHYSICAL DEMANDS 
 
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment &amp; Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation. 
<ul><li>
Considerable time is spent at a desk using a computer terminal. 
</li><li>
Will be required to travel to other buildings on the campus. 
</li><li>
May be required to attend conference and training sessions locally and out of state. 
</li><li>
Will be required to occasionally travel to outside vendors or partners, including media sites. 
</li><li>
Will be required to work occasional nights and weekends to cover important news and events.</li></ul> 

F. WORK ENVIRONMENT 
 
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
 
<ul><li>Typical office environment. 
</li><li>
Mostly an indoor office environment with windows. 
</li><li>
Offices with equipment noise. 
</li><li>
Offices with frequent interruptions. 
</li><li>
Some outdoor events.</li></ul> 

Telecommute 
 
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states. 
 
EEO Statement 
 
Equal Opportunity/Notice of Nondiscrimination 
 
Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.
 
 
Clery Notice of Availability 
 
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences. 
 
Americans with Disabilities Act 
 
Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at hraccommodations@scu.edu or by phone at (408)554-5750. 
 
To view the full job posting and apply for this position, go to https://wd1.myworkdaysite.com/en-US/recruiting/scu/scu/job/Santa-Clara-CA/Assistant-Director-Digital-Media_R6859 
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Assistant Director, Digital Media

Local and Qualified

Director of Social Media Performance &amp; CreativeRemote | U.S.-Based Only | Full-TimeAbout the RoleLocal &amp; Qualified is seeking a Director of Social Media Performance &amp; Creative, a hybrid leader who can dominate paid social advertising while also producing high-impact creative content that drives real lead generation results.This role is built for a one-person social media marketing powerhouse, someone who understands how to craft scroll-stopping creative, turn that creative into high-converting social ads, and guide a social posting team toward consistent, high-quality output. You must be equal parts strategist, creator, and performance marketer.You will also play a key role in helping us scale by teaching, developing, and leading others. As our social media division grows, you will shape the standards, processes, and creative approach that future team members follow.If you are the type of person who can concept, build, launch, optimize, and scale social campaigns across Meta, TikTok, and other key platforms, while also operating as the creative engine behind them, you will thrive here.What You&rsquo;ll DoIn this role, you will own all aspects of paid social performance, creative production, and social channel quality, including:Paid Social AdvertisingYou will build, launch, and optimize high-performing campaigns across Meta, TikTok, and other social platforms. You&rsquo;ll drive measurable lead generation, conversion growth, and ROI across multiple client verticals. This includes performance analysis, iteration, testing, and scaling strategies.Creative Production &amp; Ad Creative DevelopmentYou will create the still-image and video creatives that power ads, including reels, TikToks, Shorts, AI-generated videos, and edited assets using footage from videography partners. You&rsquo;ll develop copy, hooks, angles, and creative concepts with a direct-response mindset. You are the creative lead on all paid social assets.Social Media Oversight &amp; Quality ControlYou will oversee the social posting team, review their work, ensure brand consistency and quality, approve posts, and maintain strategic direction for all social calendars and posting output.What We&rsquo;re Looking ForThe ideal candidate is highly creative, deeply experienced in paid social, and driven by measurable performance outcomes. We are looking for someone who has strong expertise in Meta and TikTok advertising, understands direct-response lead generation, knows how to build creative that actually converts, and can oversee a team&rsquo;s output while personally driving the creative and performance engine.You should be someone who operates with urgency, takes ownership, understands modern social content, and loves producing creative at a high level.Qualifications<ul><li>5+ years experience in paid social advertising, ideally within an agency</li></ul><ul><li>Strong expertise in Meta and TikTok ads, especially for lead generation</li></ul><ul><li>Proven ability to create ad-ready social creative, both static and video</li></ul><ul><li>Experience editing short-form videos and reels</li></ul><ul><li>Ability to leverage AI tools for creative production</li></ul><ul><li>Strong communication and quality control skills for reviewing social content</li></ul><ul><li>Ability to manage multiple client accounts and deadlines</li></ul><ul><li>Must be U.S.-based and able to work standard U.S. business hours</li></ul><ul><li>A portfolio of previous ad creative is strongly preferred</li></ul>About Local &amp; QualifiedLocal &amp; Qualified is a high-growth, U.S.-based digital marketing agency known for delivering measurable results across local service industries, national franchise groups, trucking and logistics firms, and professional service providers.We specialize in building high-conversion websites, implementing aggressive SEO strategies, and launching results-driven paid advertising and AI-powered automation campaigns. Our clients rely on us not for clicks, but for real business outcomes&mdash;qualified leads, booked appointments, and sales.What We Offer<ul><li>Director-level role with autonomy and strategic impact</li></ul><ul><li>Direct access to and collaboration with the COO and executive leadership</li></ul><ul><li>Competitive salary and benefits</li></ul><ul><li>Remote-first culture with a U.S.-based team of digital marketing professionals</li></ul><ul><li>Opportunity to build a creator-driven social advertising department that fuels lead generation and business growth for brands nationwide.</li></ul>If you are a creative-driven performance marketer who thrives on producing results, building campaigns, and crafting high-quality social creative, we want to hear from you.Job Type: Full-timePay: $60,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k) matching</li><li>Flexible spending account</li><li>Paid time off</li></ul>Work Location: Remote

Director of Social Media Performance & Creative

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